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<rss xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:dcterms="http://purl.org/dc/terms/" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:georss="http://www.georss.org/georss" xmlns:media="http://search.yahoo.com/mrss/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" version="2.0"><channel xmlns:media="http://search.yahoo.com/mrss/"><title>BMI : Latest Posts</title><link>https://bestmediainfo.com</link><description>RSS Feed</description><atom:link href="https://bestmediainfo.com/rss" rel="self"/><language>en-us</language><category><![CDATA[Insights]]></category><category><![CDATA[Pages]]></category><category><![CDATA[Radio]]></category><category><![CDATA[Advertising]]></category><category><![CDATA[Uncategorised]]></category><category><![CDATA[Industry 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2010]]></category><category><![CDATA[Radio]]></category><category><![CDATA[Television]]></category><category><![CDATA[Advertising]]></category><category><![CDATA[Digital]]></category><category><![CDATA[Print]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[My Story]]></category><category><![CDATA[Interviews]]></category><category><![CDATA[IRS]]></category><category><![CDATA[The BIG Mouth]]></category><category><![CDATA[Media Info]]></category><category><![CDATA[Partner Content]]></category><category><![CDATA[Misc]]></category><category><![CDATA[Bollywood]]></category><category><![CDATA[Covid-19 Impact]]></category><category><![CDATA[Events]]></category><category><![CDATA[Editorâs Picks ]]></category><category><![CDATA[Retrospect & Prospect]]></category><category><![CDATA[#OpinionsThatCount]]></category><category><![CDATA[Digitisation]]></category><category><![CDATA[Special]]></category><category><![CDATA[Ad Craft]]></category><lastBuildDate>Tue, 25 Feb 2025 18:54:30 +0530</lastBuildDate><item><title><![CDATA[Thriwe expands loyalty program to include Pickleball and Paddle Tennis in India ]]></title><link>https://bestmediainfo.com/mediainfo/mediainfo-marketing/thriwe-expands-loyalty-program-to-include-pickleball-and-paddle-tennis-in-india-8756208</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/j8pchB0VeOnC1S9JRn0y.jpg">New Delhi: Thriwe, a loyalty programs and benefits company, has expanded its loyalty program benefits in the sports arena to include Pickleball and Paddle Tennis.  As per Thriwe, with the evolving sports landscape in India and the surging popularity of Pickleball and Paddle Tennis across the globe, Thriwe will now offer these benefits to its existing as well as new clients in India after UAE. The company will provide access to over 200+ Pickleball and Paddle Tennis courts across India. Initially, the focus will be on partnerships with existing facilities. The company also plans to invest in the development of dedicated Pickleball & Paddle Tennis courts. Dhruv Verma, Founder and CEO, Thriwe, said, “We have been offering access to Pickleball & Paddle Tennis courts in UAE for some of our prestigious clients. Now, we are glad to expand our offerings and evolve with the market demands in India. This initiative reflects Thriwe’s vision to go beyond a single sport and embrace the growth of diverse sports.” “We are passionate about enriching the sports ecosystem and enabling our clients' customers to enjoy unique, high-quality experiences not only in India but globally,” he added.]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Tue, 25 Feb 2025 18:54:30 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/mediainfo/mediainfo-marketing/thriwe-expands-loyalty-program-to-include-pickleball-and-paddle-tennis-in-india-8756208]]></guid><category><![CDATA[Marketing]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/j8pchB0VeOnC1S9JRn0y.jpg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/j8pchB0VeOnC1S9JRn0y.jpg"/></item><item><title><![CDATA[Bharti Airtel partners with Apple to offer Apple TV+ and Apple Music to customers ]]></title><link>https://bestmediainfo.com/mediainfo/mediainfo-digital/bharti-airtel-partners-with-apple-to-offer-apple-tv-and-apple-music-to-customers-8756195</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/qvedjKs9Wp40rUPFhDnH.jpg">New Delhi: Bharti Airtel and Apple have entered into a strategic partnership to bring the Apple TV+ streaming services and Apple Music to Airtel customers. All home Wi-Fi customers on plans starting Rs 999 will get access to the content of Apple TV+ with the option to stream content on multiple devices while on the move. Additionally, postpaid customers on plans starting Rs 999 will get access to Apple TV+ and 6 months of free Apple Music. Siddharth Sharma, Chief Marketing Officer and CEO, Connected Homes, Bharti Airtel, said, “This collaboration offers an extraordinary opportunity to millions of our home Wi-Fi and postpaid customers, giving them access to Apple's premium content catalog. We are confident that this partnership will redefine the content consumption landscape, setting a new standard for entertainment experiences amongst customers. Together, we aim to deliver a premium entertainment ecosystem for our valued customers.” Shalini Poddar, Director, Content and Services, Apple India, said "The partnership aligns with our strategic goal of making award-winning content, stories and entertainment readily accessible, with something for everyone.”]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Tue, 25 Feb 2025 18:46:21 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/mediainfo/mediainfo-digital/bharti-airtel-partners-with-apple-to-offer-apple-tv-and-apple-music-to-customers-8756195]]></guid><category><![CDATA[Digital]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/qvedjKs9Wp40rUPFhDnH.jpg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/qvedjKs9Wp40rUPFhDnH.jpg"/></item><item><title><![CDATA[ABP Network’s Ideas of India 2025 summit features 50 speakers ]]></title><link>https://bestmediainfo.com/mediainfo/television/abp-networks-ideas-of-india-2025-summit-features-50-speakers-8756177</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/yXbJQoqpo26lq0eJhWud.jpg">New Delhi: The theme of this ABP Network's Ideas of India 2025 was 'Humanity’s Next Frontier'. Held in Mumbai, the two-day summit featured over 50 speakers engaging in 30 sessions that explored India's journey on the global stage. In the opening session, ‘The Earth Flame Searching for Inner Peace’, Indian author, journalist, and travel writer, Pico Iyer, recounted his life after a fire incident burned down his family home in California.  After the inaugural day, the second day of the ABP Network's Ideas of India 2025 was marked by a confluence of even more stimulating ideas and engaging discourses, voyaging the mind, heart, and spirit towards 'Humanity's Next Frontier', said ABP Network in a statement.  Day 2 of the summit began with monk and motivational speaker Gaur Gopal Das elaborating upon the ‘4 N’s of ‘Mastering the Mind - Living Our Best Lives’. The closing session of the 2-day long Ideas of India 2025 featured personalities such as Leander Paes Prakash Padukone, Vishwanathan Anand, Aamir Khan, Tapsee Pannu and Geet Sethi. The summit focused on discussions surrounding geopolitics, economy, technology, science, sports, climate imperatives, culture and emerging technologies like AI.]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Tue, 25 Feb 2025 18:40:42 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/mediainfo/television/abp-networks-ideas-of-india-2025-summit-features-50-speakers-8756177]]></guid><category><![CDATA[Television]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/yXbJQoqpo26lq0eJhWud.jpg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/yXbJQoqpo26lq0eJhWud.jpg"/></item><item><title><![CDATA[House of Beauty rebrands ]]></title><link>https://bestmediainfo.com/mediainfo/mediainfo-marketing/house-of-beauty-rebrands-8756145</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/rBiL3PULjAfaxZZJGmOz.jpg">New Delhi: House of Beauty, a beauty brand, has announced its rebranding. This transformation is inspired by the ancient practice of face yoga mentioned in the Rig Veda with new direction emphasises the profound connection between inner and outer beauty while focusing on making premium beauty products accessible to a global audience, said House of Beauty in a statement. The company has launched a new mark, which symbolizes the ten mandals of the Rig Veda. Each of the ten circles in the logo visually represents ancient spiritual concepts, aiming to reinforce the brand’s philosophy of "Glow Inside Out." “We are reimagining the House of Beauty brand to reaffirm our dedication to holistic beauty and well-being,” said Vibhuti Arora, Founder, House of Beauty. “Our journey is deeply inspired by face yoga, an ancient practice from the Rig Veda that focuses on nurturing beauty from within. With this rebrand, we aim to make beauty accessible to everyone, ensuring that luxury and wellness go hand in hand.” The brand has updated its product packaging. Previously, the brand used glass packaging, but it has now transitioned to lighter materials. “Our vision is to make holistic beauty accessible to everyone, regardless of their location or budget,” said Arora. “With this rebrand, we aim to reach a global audience, bringing products from India to the world that promote wellness, empowerment, and self-care. By making our products more affordable and accessible, we hope to democratize luxury beauty while maintaining the integrity of our brand’s offerings,” she added.]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Tue, 25 Feb 2025 18:31:06 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/mediainfo/mediainfo-marketing/house-of-beauty-rebrands-8756145]]></guid><category><![CDATA[Marketing]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/rBiL3PULjAfaxZZJGmOz.jpg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/rBiL3PULjAfaxZZJGmOz.jpg"/></item><item><title><![CDATA[Sunpure enters Rs 3,600 cr ready-to-mix sweets market with Gulab Jamun Instant Mix ]]></title><link>https://bestmediainfo.com/mediainfo/mediainfo-marketing/sunpure-enters-rs-3600-cr-ready-to-mix-sweets-market-with-gulab-jamun-instant-mix-8756124</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/YeVbx4fHasJdiDDBLmHg.jpg">New Delhi: Sunpure, the South Indian edible oil brand, is expanding its portfolio with the launch of its new ready-to-mix sweet range.  After producing edible oil and spices, Sunpure is now introducing its Gulab Jamun Instant Mix. The brand aims to capture a significant share of the growing Rs 3,600 crore ready-to-mix sweets market in India.  By the end of 2025, Sunpure plans to have its Gulab Jamun Mix available in 20,000 outlets across India, with an initial focus on Karnataka.  The company will then expand its footprint into key markets such as Tamil Nadu, Andhra Pradesh, Telangana, and Maharashtra, aiming for 10% market penetration in the first two years. The new product range includes two exciting variants: Gulab Jamun Instant Mix and Kesar Badam Gulab Jamun Instant Mix. In the coming months, Sunpure plans to launch more products under its ready-to-mix and other food categories. Sridhar Vaidyanathan, Chief Operating Officer of MK Agrotech, Sunpure’s parent company, said, “The ready-to-mix food segment in India is experiencing robust growth, with a projected compound annual growth rate (CAGR) of around 15% from 2023 to 2028. Within this expanding market, ready-to-mix sweets, such as Gulab Jamun and other traditional treats, currently make up about 20-25% of the total category. With India’s growing middle class and shifting consumer preferences for healthier, preservative-free options, we see significant potential for continued growth in this segment.”  “Our foray into the ready-to-mix sweets category is a natural progression in line with Sunpure’s vision to evolve from being a leader in edible oils to becoming a trusted, all-encompassing food brand. The increasing demand for quick, high-quality, and healthy food options inspired us to develop products that offer consumers the joy of traditional sweets without compromising on quality or nutrition. We are committed to bringing convenience and purity into every product we introduce.”, he added.]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Tue, 25 Feb 2025 18:24:56 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/mediainfo/mediainfo-marketing/sunpure-enters-rs-3600-cr-ready-to-mix-sweets-market-with-gulab-jamun-instant-mix-8756124]]></guid><category><![CDATA[Marketing]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/YeVbx4fHasJdiDDBLmHg.jpg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/YeVbx4fHasJdiDDBLmHg.jpg"/></item><item><title><![CDATA[JioHotstar to livestream Mahashivratri celebrations on February 26 ]]></title><link>https://bestmediainfo.com/mediainfo/mediainfo-digital/jiohotstar-to-livestream-mahashivratri-celebrations-on-february-26-8755995</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/TvK2macq0jWZD9QG1KBW.jpeg">New Delhi: JioHotstar will stream 'Mahashivratri: The Divine Night' —a multi-format, multi-location, multi-stream live event. With a live event, across multiple streams, viewers can witness over 20 aartis from all Jyotirlingas in real-time, bringing the celebrations from across the country to their devices. They can also understand the significance of the aartis as well as delve deeper into the meaning of the rituals.  JioHotstar has partnered with the Isha Foundation to livestream their grand rituals, including musical performances by a diverse array of artists, ensuring nationwide access to the night-long celebrations. This will also include the meditations and preachings of Sadhguru. The live event will entail performances inspired by and dedicated to Lord Shiva. The night of musical offerings, cutting across different genres, will be fronted by popular singer, lyricist, and composer Sona Mohapatra.  The event on the platform will also entail live meditations from The Art of Living, led by spiritual leader Sri Sri Ravi Shankar.  Adding to the spiritual and cultural experience, viewers can re-live the magic of Devo Ke Dev… Mahadev with a special three-hour episode showcasing the union of Lord Shiva and Goddess Parvati, as a tribute to the occasion of Mahashivratri.  The teaser: <blockquote class="instagram-media publive-iframes-block publive-Instagram-block" contenteditable="false" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/reel/DGe5_vXtNxO/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; min-width: 326px; padding: 0; width: calc(100% - 2px);" width="600" height="400" id="PL_blockquote_block-m7kgnpef-rp7mqia5-uhs34fay"> <div style="padding: 16px;"><a href="https://www.instagram.com/reel/DGe5_vXtNxO/?utm_source=ig_embed&utm_campaign=loading" style="background: #FFFFFF; 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font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div> </div> <div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"> <div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div> </div> <div style="margin-left: 8px;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);"></div> </div> <div style="margin-left: auto;"> <div style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div> </div> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div> </div> </a> <p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a href="https://www.instagram.com/reel/DGe5_vXtNxO/?utm_source=ig_embed&utm_campaign=loading" style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" target="_blank" rel="noopener">A post shared by 𝓢𝓸𝓷𝓪 𝓜𝓸𝓱𝓪𝓹𝓪𝓽𝓻𝓪 (@sonamohapatra)</a> </div> </blockquote>   Speaking on the initiative, a JioHotstar spokesperson said, "We are redefining the way India experiences seminal cultural moments, breaking barriers of access, scale and immersion. With the 'Mahashivratri' live event, we are leveraging the power of digital innovation to turn centuries-old traditions into an immersive, interactive, and intuitive nationwide experience. We want to unlock the power of aggregated community experiences and believe that the occasion of Mahashivratri is a moment which millions must share with each other." Sri Sri Ravishankar (Gurudev), said, "Mahashivratri is an occasion to align with the cosmos to connect with the Divinity within. This sacred night brings us together in devotion, gratitude and joy." Talking about this association, Sadhguru, Founder, Isha Foundation, added, “Mahashivratri is a time to turn inward, reflect, and connect with the divine. It is a night of immense energy, where seekers from all walks of life come together. Through JioHotstar, this powerful night becomes even more accessible, where technology bridges distances and spirituality unite us all.”]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Tue, 25 Feb 2025 17:56:38 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/mediainfo/mediainfo-digital/jiohotstar-to-livestream-mahashivratri-celebrations-on-february-26-8755995]]></guid><category><![CDATA[Digital]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/TvK2macq0jWZD9QG1KBW.jpeg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/TvK2macq0jWZD9QG1KBW.jpeg"/></item><item><title><![CDATA[lendingplate appoints Ankur Koul as CMO ]]></title><link>https://bestmediainfo.com/mediainfo/mediainfo-marketing/lendingplate-appoints-ankur-koul-as-cmo-8755962</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/FYeaTOALXfEyMV2b1Njm.jpg">New Delhi: Unifinz Capital India (formerly known as Shree Worstex), aka lendingplate, a digital lending NBFC, has announced the appointment of Ankur Koul as the Chief Marketing Officer. Koul brings expertise in digital marketing, strategic planning, and campaign management.  He will head lendingplate’s marketing initiatives, with a focus on business expansion, customer acquisition, and brand development. Previously, he served as Associate Director, Digital Marketing at PayU.  Additionally, he served as Online Marketing Manager, Lenskart and Digital Account Manager, Google.  He also managed high-ROI SEM and display marketing campaigns at Jabong. Sagar Gogawat and Srikanta Khatei have also joined the company as the Chief Business Officer and the Chief Technology Officer respectively. Kaushik Chatterjee, CEO, lendingplate (UCIL), commented "At lendingplate, we are committed to pushing the boundaries of innovation and bringing in the right leadership is key to that vision. Koul’s expertise in business strategy, marketing innovation, and cutting-edge technology will drive our mission to make financial solutions more accessible, seamless, and impactful,"  “With significant expertise in business strategy, digital marketing, and technology-driven transformation, Koul’s leadership is set to drive lendingplate’s mission of redefining digital lending and financial accessibility across India.” he added.]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Tue, 25 Feb 2025 17:41:54 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/mediainfo/mediainfo-marketing/lendingplate-appoints-ankur-koul-as-cmo-8755962]]></guid><category><![CDATA[Marketing]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/FYeaTOALXfEyMV2b1Njm.jpg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/FYeaTOALXfEyMV2b1Njm.jpg"/></item><item><title><![CDATA[Zee Telugu to premier Sankranthiki Vastunnam on March 1, 2025 ]]></title><link>https://bestmediainfo.com/mediainfo/television/zee-telugu-to-premier-sankranthiki-vastunnam-on-march-1-2025-8755953</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/rRmRmC1PEaSKsaBRjqp3.jpg">New Delhi: Zee Telugu will be premiering the movie, Sankranthiki Vastunnam, on March 1 at 6 PM. The world television premiere is taking place soon after its theatrical release on January 14. The movie Sankranthiki Vastunnam stars Victory Venkatesh, Meenakshi Chowdary, and Aishwarya Rajesh. The movie is produced by Dil Raju's Sri Venkateshwara Creations. The film's compelling storyline made this Anil Ravipudi directorial a box office hit and one of 2025’s most successful releases, said Zee Telugu in a statement. Dil Raju, Producer, Sankranthiki Vastunnam, said, “I am thrilled that the movie will have its Television premiere on Zee Telugu. This special showcase reflects our commitment to bringing quality entertainment directly to family audiences in their homes. We have complete confidence in Zee Telugu's extensive reach and their ability to create a memorable viewing experience for everyone. I believe this World Television premiere will allow our film to reach viewers across all demographics and regions, making our story accessible to the widest possible audience.” Siju Prabhakaran, Chief Cluster Officer, Zee South, added, “Over the years, content consumption across different mediums has evolved at a rapid and unpredictable pace. However, we at Zee, have always stayed ahead of the curve, innovating and growing at a steady pace. In fact, we don’t just premiere movies, we create television events that bring families together. And in a first in recent times, Victory Venkatesh’s Sankranthiki Vastunnam is all set to air on Zee Telugu on March 1, soon after its big screen release.” Ashish Sehgal, Chief Growth Officer, Ad Sales, Zee Entertainment also mentioned, “The world television premiere of Sankranthiki Vastunnam on Zee Telugu solidifies our commitment to pioneering clutter-breaking content strategies in South India.” He added, “This unique approach not only amplifies the excitement among viewers but also presents advertisers with unmatched opportunities to engage with a highly receptive and loyal audience. Such initiatives also help Zee strengthen its leadership position and offer advertisers a platform to connect with audiences on a regular basis, driving visibility for a diverse set of brands.”]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Tue, 25 Feb 2025 17:41:37 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/mediainfo/television/zee-telugu-to-premier-sankranthiki-vastunnam-on-march-1-2025-8755953]]></guid><category><![CDATA[Television]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/rRmRmC1PEaSKsaBRjqp3.jpg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/rRmRmC1PEaSKsaBRjqp3.jpg"/></item><item><title><![CDATA[Saatchi & Saatchi uses humour to showcase FedEx's focus on SME ]]></title><link>https://bestmediainfo.com/ad-craft/saatchi-saatchi-uses-humour-to-showcase-fedexs-focus-on-sme-8755941</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/1hPeK3hgCXmdaiNQAyWN.jpg">New Delhi: Saatchi & Saatchi India’s latest brand video for FedEx, showcases the brand's focus on small and medium enterprises (SMEs). Leveraging the multi-year partnership between the Super Kings team, Joburg Super Kings (JSK), and FedEx, the video positions FedEx as the go-to global logistics partner for SMEs by highlighting its network in South Africa and worldwide. Titled ‘The Shipment’ the digital ad addresses the challenges SMEs face in ensuring reliable and timely deliveries and uses humour to position FedEx as a trusted logistics partner, said Saatchi & Saatchi in a statement. The campaign features Joburg Super Kings’ Faf du Plessis, Devon Conway, and Sibonelo Makhanya. The video follows Sibusiso, a passionate South African SME owner who faces challenges in delivering his products on time. It features three JSK cricketers as logistics providers, each attempting flawed shipping methods. When those methods fail, the video shows that some things are best left to the experts. Under the theme ‘the #FedExFactor’, ‘The Shipment’ highlights that FedEx ensures goods are delivered on time, multiple times a week, in and out of South Africa.  Rohit Malkani, Chief Creative Officer, Saatchi & Saatchi India, said, “For several years, Saatchi & Saatchi has been churning out great work for different cricket franchises. From conceptualisation to finish it has been a complete riot! We threw out 20 plus gags/devices before choosing the three featured in the video. Casting continued through Christmas and New Year and the video came together in Johannesburg under Roopali’s nuanced direction. Aman’s music was the icing on the cake. After that, I couldn’t think of a better way to start our 2025!” “FedEx plays a significant role in empowering SMEs. We are proud to be the partner of choice for entrepreneurs, giving them the ‘#FedExFactor’ to succeed. The video displays how small businesses can rely on our expertise, speed and extensive network to deliver their products locally and internationally,” said Nitin Navneet Tatiwala, Vice President, Marketing and Air Network for FedEx Middle East, Indian Subcontinent and Africa. Hindol Purkayastha, Head of North and East, Saatchi & Saatchi India, added, “We are super excited about this campaign for many reasons. Firstly, the trust FedEx placed in us to bring this idea to life, and second, the incredible results it’s delivering in an international market. This is just the beginning, and with so much more to come, we are gunning for the extraordinary. In today’s world, cricket fans remember content that stands out and delivering that with the same excellence that FedEx embodies globally, has been a sheer joy.” <iframe width="620" height="350" src="https://www.youtube.com/embed/7X56jW1A3a4?si=ZgUClpcnhLWgT8wU" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen="allowfullscreen"></iframe>]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Tue, 25 Feb 2025 17:37:38 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/ad-craft/saatchi-saatchi-uses-humour-to-showcase-fedexs-focus-on-sme-8755941]]></guid><category><![CDATA[Ad Craft]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/1hPeK3hgCXmdaiNQAyWN.jpg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/1hPeK3hgCXmdaiNQAyWN.jpg"/></item><item><title><![CDATA[Plum BodyLovin' launches scented billboard at Gurugram's Cyber Hub ]]></title><link>https://bestmediainfo.com/mediainfo/advertising/plum-bodylovin-launches-scented-billboard-at-gurugrams-cyber-hub-8755935</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/1MV5Mq0fmFMRtTXvCjY4.jpg">New Delhi: Plum BodyLovin' and SW Network unveiled a sensory innovation at Gurugram's Cyber Hub: a scented billboard.  The installation transformed the traditional visual medium into an immersive experience, featuring the brand's Vanilla Caramello fragrance. "We set out to revolutionise brand experience by moving beyond just visual engagement into the powerful realm of scent," explained Raghav Bagai, Co-Founder of SW Network. "The immediate and enthusiastic response from visitors who stopped to experience the fragrance firsthand confirmed our vision for this innovative campaign." This activation was all about giving people a whole new sensory experience with of the brand’s Vanilla Caramello Body Lotion.  Brand Spokesperson Stuti Sethi, Brand Lead at Plum BodyLovin', emphasised the strategic significance of the campaign: "Fragrance has been fundamental to Plum BodyLovin's identity, and Vanilla Caramello Lotion exemplifies this commitment. This installation transforms traditional advertising into an unforgettable sensory moment, allowing consumers to experience our signature scent in an unprecedented way."]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Tue, 25 Feb 2025 17:34:29 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/mediainfo/advertising/plum-bodylovin-launches-scented-billboard-at-gurugrams-cyber-hub-8755935]]></guid><category><![CDATA[Advertising]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/1MV5Mq0fmFMRtTXvCjY4.jpg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/1MV5Mq0fmFMRtTXvCjY4.jpg"/></item><item><title><![CDATA[Stayfree tackles period taboos with Kiara Advani ]]></title><link>https://bestmediainfo.com/ad-craft/stayfree-tackles-period-taboos-with-kiara-advani-8755734</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/nPgpfL4J4YYqc3QhHKa4.jpg">New Delhi: Stayfree, one of India’s menstrual hygiene brands has launched its latest brand campaign for Stayfree Secure XL with its brand ambassador and Bollywood actress Kiara Advani.  In its latest campaign, Stayfree Secure XL challenges a long-standing reality faced by women where they brave on during periods with an ‘act’ like nothing’s wrong while in reality, they may be struggling with discomfort and surrounding challenges, said Stayfree in a statement.  In the campaign film, Kiara Advani reflects on her acting journey, which began before movies as she started ‘acting’ to be comfortable from her first period. In the campaign, Kiara focuses on common struggles faced by girls and women during their period, acting jovial in social settings despite constant worry about leakage, dealing with discomfort during long journeys or dealing with skin irritation often caused by pads.   The campaign shows that Stayfree Secure XL’s leaklock technology can solve this problem. The campaign highlights the role of pads with clinically tested non-irritant cover in enhancing the period experience, after all, when ‘Pads are comfortable, periods are comfortable’. Manoj Gadgil, Vice-President, Marketing and Business Unit Head, Essential Health & Skin Health, Kenvue said, “At Stayfree, we are committed to offering women with superior products that provide comfort with our clinically tested non-irritant cover and also long-lasting protection which improves their period experience. Our latest campaign for Stayfree XL with Kiara Advani highlights a simple insight, when pads are comfortable, periods are comfortable.” Harshada Menon and Siddhesh Khatavkar, Executive Creative Directors, DDB Mudra stated, “For years, we’ve been conditioned to act comfortable on our periods, even when we are not. It’s time we normalize everything that comes with periods. We used the creative device of an actor talking about acting on periods to deliver a strong message.” Kiara Advani, Brand Ambassador, Stayfree XL, added, “Periods should never stand in the way of our dreams, confidence, or comfort. I still remember my first period - it was a new chapter in my life, but it also meant learning to ‘act’ like everything was normal despite the discomfort. With Stayfree XL’s unique technology and comfortable protection, period days feel just as easy as any other.” The new campaign goes live today and will be seen across television and social media platforms like YouTube and Meta in prominent regional languages.   Campaign:  <iframe width="620" height="350" src="https://www.youtube.com/embed/Xq-6bxG9sro?si=0CrwLrs6UvtMGzJh" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen="allowfullscreen"></iframe>]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Tue, 25 Feb 2025 16:57:59 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/ad-craft/stayfree-tackles-period-taboos-with-kiara-advani-8755734]]></guid><category><![CDATA[Ad Craft]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/nPgpfL4J4YYqc3QhHKa4.jpg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/nPgpfL4J4YYqc3QhHKa4.jpg"/></item><item><title><![CDATA[Professional gamers challenge Tamil Nadu govt in court over new gaming regulations ]]></title><link>https://bestmediainfo.com/interviews/digital/professional-gamers-challenge-the-tamil-nadu-government-in-court-over-new-gaming-regulations-8755170</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/ZoLU2g53djpPP7MuDXby.jpg">New Delhi: The Esports Players Welfare Association (EPWA) and a group of professional gamers from Tamil Nadu have challenged the recently introduced Tamil Nadu Regulations on Real Money Gaming, 2025 in the Tamil Nadu High Court. This move comes after the Tamil Nadu government introduced usage restrictions on real money gaming that prohibit gaming between midnight and 5 AM to regulate the sector. The petition has three primary arguments. Firstly, the petition argues that the regulations infringe upon the fundamental rights of online gamers under the Indian Constitution under articles 14, 19, and 21. Secondly, state governments do not have the competence to pass such a regulation under the constitutional scheme, and skill games can only be regulated by the central government. Thirdly, the regulation proceeds based on erroneous and non-existent data and is ex-facie arbitrary(based on wrong or non-existent data, and it's unfair.) EPWA represents a wide community of players in Tamil Nadu, including some of India’s most accomplished professional poker players and esports competitors.  The industry body contends that the regulations impose severe restrictions and are entirely disconnected from the realities of professional gaming. For many players, these are prime hours when they compete with the world’s best, including international players and office-goers who engage in competitive games after work hours. Sharing his thoughts on the government’s decision Vikram Kumar Lungi, winner of the 2017 Asian Poker Tour (APT) Hyperturbo Championship,  said, "Just because we are in Tamil Nadu, we are being given step-motherly treatment. The entire country plays freely, and international events happen at night. Why Should we be restricted when everyone else can compete without limitations? Gaming is my profession, and I cannot afford to have my work dictated by outdated policies."]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Tue, 25 Feb 2025 16:30:56 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/interviews/digital/professional-gamers-challenge-the-tamil-nadu-government-in-court-over-new-gaming-regulations-8755170]]></guid><category><![CDATA[Digital]]></category><category><![CDATA[Marketing]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/ZoLU2g53djpPP7MuDXby.jpg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/ZoLU2g53djpPP7MuDXby.jpg"/></item><item><title><![CDATA[Ranjan Bargotra returns to Crayons Advertising as Executive Director ]]></title><link>https://bestmediainfo.com/mediainfo/advertising/ranjan-bargotra-returns-to-crayons-advertising-as-executive-director-8755502</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/cxA0kOxLwiIJmpqxOfgn.jpg">New Delhi: Crayons Advertising’ Former President Ranjan Bargotra has re-joined the company as Executive Director after a brief sabbatical. Bargotra aims to drive the agency’s strategic expansion while strengthening its reputation in the industry.  Bargotra worked with brands like Kajaria Tiles, Fortis Healthcare, Kohinoor Rice, ITC  Fortune Hotels, and APL Apollo during his tenure. Bargotra has also worked within India’s political landscape on campaigns for national and regional parties.  He serves on the board of Abhinandan, an NGO dedicated to education and welfare, and is also part of Digital Health  Associates.  As per Crayons, with Ranjan back in a leadership role, the company will move ahead with renewed energy and a clear vision for the future. With his experience, strategic mindset, and leadership, Crayons is set to continue its legacy of creative excellence while embracing new opportunities.  “Crayons has always been home,” said Ranjan. “I’m excited to be back and look forward to driving  growth, innovation, and meaningful partnerships in this new phase.” ]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Tue, 25 Feb 2025 16:06:44 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/mediainfo/advertising/ranjan-bargotra-returns-to-crayons-advertising-as-executive-director-8755502]]></guid><category><![CDATA[Advertising]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/cxA0kOxLwiIJmpqxOfgn.jpg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/cxA0kOxLwiIJmpqxOfgn.jpg"/></item><item><title><![CDATA[AI search engine Perplexity launches its web browser Comet ]]></title><link>https://bestmediainfo.com/mediainfo/advertising/ai-search-engine-perplexity-launches-its-web-browser-comet-8755449</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/DPz48OlDQ6hfRZkvyWwg.jpg">New Delhi: Perplexity, a conversational AI search engine has launched its web browser Comet. With this move, the company aims to expand and enter the browser market. Aravind Srinivas, Co-Founder and CEO, Perplexity, called it an “agentic browser” in a LinkedIn post announcing its launch. Comet is likely to incorporate advanced features with the help of Perplexity AI. Srinivas has released the waitlist for the browser. “Perplexity will be launching Comet, a new agentic browser, very soon! This is a pretty serious engineering undertaking. Please join us to help build the future of Internet browsing with AIs doing deep research and tasks for us!” he said in a LinkedIn post. Perplexity is currently valued at $9 billion. The company also launched Deep Research, an AI research tool. Although Perplexity claims to have over 15 million monthly users, Apple’s Safari, Microsoft Edge and Google Chrome pose as major competitors for the search engine.]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Tue, 25 Feb 2025 15:56:30 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/mediainfo/advertising/ai-search-engine-perplexity-launches-its-web-browser-comet-8755449]]></guid><category><![CDATA[Advertising]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/DPz48OlDQ6hfRZkvyWwg.jpg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/DPz48OlDQ6hfRZkvyWwg.jpg"/></item><item><title><![CDATA[Moneycontrol remains No. 1 in January: Comscore ]]></title><link>https://bestmediainfo.com/mediainfo/mediainfo-digital/moneycontrol-remains-no-1-in-january-comscore-8755318</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2024/10/24/t09kguNBPiSeXxALdVCL.jpg">New Delhi: Moneycontrol continued to dominate India’s business, markets, and finance news space in January, once again claiming the top spot, according to the latest readership data from global audience measurement agency Comscore. With 38.35 million unique visitors (UVs) in January, compared to The Economic Times which had 35 million UVs, Moneycontrol further strengthened its lead in audience share, according to the Comscore MMX data, which includes mobile, desktop, and app traffic. Moneycontrol also beat ET on all other major digital metrics. The Comscore data shows Moneycontrol logged 383.08 million page views in January, more than double ET’s 140.6 million. On time spent, Moneycontrol’s readers logged 397 million minutes on the platform, in January 2025, more than double the 182 million minutes spent on ET, according to Comscore. "Moneycontrol’s huge lead over its rivals on all key digital metrics showcases its stronger audience connection and engagement," said Nalin Mehta, Managing Editor, Moneycontrol. "The numbers reflect the deep trust our readers have placed in us for business news and intelligence, and we will keep innovating to add further value for our audiences."  ]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Tue, 25 Feb 2025 15:27:24 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/mediainfo/mediainfo-digital/moneycontrol-remains-no-1-in-january-comscore-8755318]]></guid><category><![CDATA[Digital]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2024/10/24/t09kguNBPiSeXxALdVCL.jpg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2024/10/24/t09kguNBPiSeXxALdVCL.jpg"/></item><item><title><![CDATA[Ogilvy's Ritu Sharda joins Pravis as partner and Chief Creative Officer ]]></title><link>https://bestmediainfo.com/mediainfo/advertising/ogilvys-ritu-sharda-joins-pravis-as-partner-and-chief-creative-officer-8755256</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/H3mv8tjK7eFt7Vz0HoCa.jpg">New Delhi: Pravis, a tech-first growth marketing agency, on Tuesday announced the appointment of Ritu Sharda as its partner and Chief Creative Officer. With over two decades of experience in the industry, Sharda is one of India’s most accomplished creative leaders. She joins Pravis from Ogilvy, where she led several iconic and award-winning campaigns. In her new role, Sharda will lead Pravis’ creative vision, ensuring that brand-building and performance marketing work seamlessly together to solve real brand challenges. Her expertise will be instrumental in reinforcing Pravis’ commitment to creativity as a growth engine in the digital-first era, Pravis said in a press statement. Sharda said, “Creativity in the digital world is being forced into silos —brand storytelling on one side, performance marketing on the other. But true brand success comes from integrating the two seamlessly. That’s what excites me about Pravis. It’s built to be tech-first, with no silos and a compensation model tied to brand success. This is where I see the future, and I’m excited to build it with them.” Vishal Gupta, Co-Founder of Pravis, said, "Brands have split agencies to manage different parts of the marketing funnel, resulting in lower ownership and agility. At Pravis, we take complete ownership of the entire funnel and tie our remuneration model to brand growth. With Ritu on board, we now have one of the sharpest creative minds ensuring that the power of creativity flows through the entire funnel seamlessly." With 24 years of experience, Ritu has led award-winning work for brands such as Mirinda, 7 Up, McDonald’s, Samsung, Nestlé,  Coca-Cola, HP, Google, BMW, Ford, KFC, MasterCard, Thums Up, Sprite, Fanta, Pernod Ricard, Dalmia cement, Mother Dairy, Dabur  Some of her most notable campaigns include: Meri Maggi, Adopt a pothole (apollo tyres), #ReleaseThePressure (Mirinda), #StandByToughMoms (All Out), The Legacy Project (100 Pipers Whiskey), #SaveTheEvidence (DNA Fights Rape), #PalatDe, #TaanePalatDe, #HarHaathToofan #DumHaiTohDikha (Thums Up), #MaaJaisi for mother dairy and men will be men (imperial blue whiskey). A respected voice in the industry, she has served as a juror for Cannes Lions, The One Show, D&AD, AdFest, Effies APAC, and Kyoorious. She has also been a speaker at the global 3% conference.  Prashant Sinha, Co-Founder of Pravis, commented, "In a market of sameness, great creativity acts as a force multiplier—driving both brand differentiation and the efficiency of marketing spends. Ritu, with her track record of delivering award-winning, culture-defining work, will ensure that creativity becomes a growth engine, not an afterthought in a digital-first world." Since its launch 18 months ago, Pravis has built an impressive client portfolio, including  Johnson’s Baby, Danone, Voltas Beko, Volvo, Neutrogena, Aveeno Baby, ORSL, PNB Metlife, Canara HSBC Life Insurance, Philips Appliances, Stayfree, and Apollo Tyres.]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Tue, 25 Feb 2025 15:17:12 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/mediainfo/advertising/ogilvys-ritu-sharda-joins-pravis-as-partner-and-chief-creative-officer-8755256]]></guid><category><![CDATA[Advertising]]></category><category><![CDATA[Marketing]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/H3mv8tjK7eFt7Vz0HoCa.jpg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/H3mv8tjK7eFt7Vz0HoCa.jpg"/></item><item><title><![CDATA[APAC Effie Awards: Charlotte Lee and Helen McRae appointed Heads of Jury ]]></title><link>https://bestmediainfo.com/mediainfo/advertising/apac-effie-awards-charlotte-lee-and-helen-mcrae-appointed-heads-of-jury-8754409</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/FzrEvAk0X33BBm8835xw.jpg">New Delhi: Effie APAC has appointed Charlotte Lee, CEO, OMD Asia Pacific and Helen McRae, President, Growth and Marketing, GroupM APAC and CEO, Mindshare APAC, as Heads of the Jury for this year’s award season. As CEO of OMD APAC, Lee brings over 20 years of global experience in the marketing and media landscape. She is based in Singapore and has led teams across Canada, Hong Kong, and the Asia Pacific region. Lee and her teams focus on delivering solutions that enable organisations to navigate challenges and achieve growth. She thrives on challenging the status quo, pushing boundaries, and fostering a culture of creativity, said APAC in a statement. Lee has served as a judge at both global and regional award shows, including the 2024 Global Best of the Best Effie Awards and the Creative Strategy category at the 2024 Cannes Lions. Lee said, “Being selected as a Head of Jury for the APAC Effie Awards isn’t something I take lightly. In a landscape as dynamic and diverse as APAC, creativity and strategic impact go hand-in-hand, and I look forward to recognising and rewarding ideas that not only break through but drive real business results.” According to APAC, Helen McRae’s role as President of Growth and Marketing of GroupM Asia Pacific and CEO of Mindshare in APAC has helped brands accelerate their growth across some of the world’s most dynamic and diverse regions. McRae started at Mindshare in 2004 to lead the Unilever account in Europe and then became the CEO for Europe, Middle East and Africa and CEO at Mindshare UK.  McRae said, “From LLMs to KOLs; from TV sponsorship to quick commerce, Asia will define the future of marketing and AI will bring that to life faster than we thought possible. Being part of the APAC Effies and seeing, learning and discussing how brands are creating new routes to growth is a thrilling opportunity.” The APAC Effie Awards aim to recognise the most effective marketing campaigns in the region.]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Tue, 25 Feb 2025 14:47:19 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/mediainfo/advertising/apac-effie-awards-charlotte-lee-and-helen-mcrae-appointed-heads-of-jury-8754409]]></guid><category><![CDATA[Advertising]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/FzrEvAk0X33BBm8835xw.jpg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/FzrEvAk0X33BBm8835xw.jpg"/></item><item><title><![CDATA[Snapchat unveils new brand suitability suite to empower advertisers ]]></title><link>https://bestmediainfo.com/mediainfo/mediainfo-digital/snapchat-unveils-new-brand-suitability-suite-to-empower-advertisers-8755147</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/tLfDSKt7B7MCN6hoH147.jpg">New Delhi: Snapchat has rolled out a Brand Suitability Suite, a set of tools designed to give advertisers more control over where their ads appear on the platform.  This move underscores Snapchat’s commitment to enhancing brand safety and aligning ad placements with the values and preferences of its advertising partners. The new suite introduces a tiered system—categorised as Full, Standard, and Limited—allowing marketers to select the level of content sensitivity that best suits their campaigns.  Leveraging advanced machine-learning technology, Snapchat categorises its content inventory based on risk and sensitivity levels in real-time.  This ensures that ads are matched to appropriate contexts across various platform placements, including Spotlight, Creator Stories, Shows, and Publisher Stories.  Advertisers can set their preferences directly within Snapchat’s Ads Manager, with real-time estimates of reach, impressions, and audience size adjusting accordingly. In addition to its proprietary tools, Snapchat has expanded its partnerships with third-party verification providers, including Integral Ad Science (IAS), DoubleVerify, and Zefr. These collaborations offer post-campaign reporting, giving advertisers detailed insights into content adjacency and brand safety metrics.  The Brand Suitability Suite is available globally starting today, with Snapchat promising further enhancements throughout the year. ]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Tue, 25 Feb 2025 14:45:44 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/mediainfo/mediainfo-digital/snapchat-unveils-new-brand-suitability-suite-to-empower-advertisers-8755147]]></guid><category><![CDATA[Digital]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/tLfDSKt7B7MCN6hoH147.jpg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/tLfDSKt7B7MCN6hoH147.jpg"/></item><item><title><![CDATA[CFO Fernando Fernandez to replace CEO Hein Schumacher at Unilever ]]></title><link>https://bestmediainfo.com/mediainfo/mediainfo-marketing/cfo-fernando-fernandez-to-replace-ceo-hein-schumacher-at-unilever-8754984</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/7N5eRTLV3LSS1eKPHe4D.jpeg">New Delhi: Unilever announced that Hein Schumacher is stepping down as Chief Executive Officer and as a Board Director on 1 March 2025 by mutual agreement, and will leave the company on May 31, 2025. Fernando Fernandez, currently Unilever's Chief Financial Officer and Executive Director, will be appointed Chief Executive Officer effective from March 1, 2025.  Prior to becoming CFO in January 2024, Fernando had a successful tenure as President of Beauty & Wellbeing, one of Unilever’s fastest-growing businesses.  A thorough internal and external search process is being initiated to appoint a permanent CFO.  In the past, he’s also been the President, Latin America, CEO Brazil and CEO Philippines. From 1 March 2025, Srinivas Phatak, currently Unilever’s Deputy Chief Financial Officer and Group Controller, will become acting CFO. Phatak has served in global and local senior finance, strategy and supply chain roles including a successful term as CFO of Hindustan Unilever. Unilever Chairman Ian Meakins said, “On behalf of the Board, I would like to thank Hein for resetting Unilever’s strategy, for the focus and discipline he has brought to the company and for the solid financial progress delivered during 2024. Hein introduced and led a significant productivity programme and the commencement of the Ice Cream separation, both of which are fully on track. The Growth Action Plan (GAP) has put Unilever on a path to higher performance and the Board is committed to accelerating its execution. We are grateful for Hein’s leadership, and we wish him the very best for the future.” Speaking of Fernando’s appointment as CEO, Ian Meakins said, “The Board has been impressed with Fernando’s decisive and results-oriented approach and his ability to drive change at speed. He partnered in the development of the GAP and in driving the productivity programme. He has a strong track record of performance and portfolio management, a love of brands and a profound knowledge of Unilever’s operations. “While the Board is pleased with Unilever’s performance in 2024, there is much further to go to deliver best-in-class results. Having worked with Fernando closely over the last 14 months, the Board is very confident in his ability to lead a high-performing management team, realise the benefits of the GAP with urgency, and deliver the shareholder value that the company’s potential demands.” Hein Schumacher said, “It has been a privilege to lead Unilever. We have made real progress and I am proud of what we have achieved in a short period of time. With a clear strategy, a portfolio reset in motion and a strong leadership team in place, I look forward to seeing Unilever move from strength to strength in the future.” Fernando Fernandez said, "Being appointed as CEO of Unilever is an honour. Our focus will be on building a future-fit portfolio with an attractive growth footprint and delivering unmatched functional and perceivable superiority across our top 30 power brands. I have full confidence in our team's ability to propel Unilever to a global industry-leading position and create substantial value for our shareholders. I would like to thank Hein for his values-led leadership and the performance focus he has brought to the business. I wish him every success for the future." Summary of remuneration in respect of Directorate changes: New CEO Fernando will receive Fixed Pay of Euro 1,800,000 and be eligible to participate in an annual bonus and Performance Share Plan awards, all in line with Unilever’s existing remuneration policy.  Departing CEO Hein will continue to receive his current level of Fixed Pay (Euro 1,850,000) up to the cessation of his employment on 31 May 2025. He will then be eligible for a payment in lieu of the remainder of his notice period. Hein will be treated as a good leaver under the Remuneration  Policy for the purposes of his outstanding incentives.]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Tue, 25 Feb 2025 14:07:15 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/mediainfo/mediainfo-marketing/cfo-fernando-fernandez-to-replace-ceo-hein-schumacher-at-unilever-8754984]]></guid><category><![CDATA[Marketing]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/7N5eRTLV3LSS1eKPHe4D.jpeg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/7N5eRTLV3LSS1eKPHe4D.jpeg"/></item><item><title><![CDATA[International Masters League onboards nine sponsors ]]></title><link>https://bestmediainfo.com/mediainfo/mediainfo-marketing/international-masters-league-onboards-nine-sponsors-8754558</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/IYQVdxag56OQcFo5Sznj.jpg">New Delhi: The International Masters League (IML) has announced a list of sponsors and partners for the event.  Here’s the list of sponsors:  <ol> <li dir="ltr" aria-level="1"> CIFDAQ Global - Platinum Sponsor </li> <li dir="ltr" aria-level="1"> Bank of Baroda - Platinum Sponsor </li> <li dir="ltr" aria-level="1"> Dream 11 - Official Fantasy Sports Partner </li> <li dir="ltr" aria-level="1"> NMDC - Official Partner </li> <li dir="ltr" aria-level="1"> SAIL - Official Partner </li> <li dir="ltr" aria-level="1"> NTPC - Official Partner </li> <li dir="ltr" aria-level="1"> Roobat - Official Partner </li> <li dir="ltr" aria-level="1"> Mutual Funds Sahi Hai - Umpire Partner </li> <li dir="ltr" aria-level="1"> Campa Cola – Pouring Partner  </li> </ol> The IML started with a clash between Sachin Tendulkar’s India Masters and Kumar Sangakkara’s Sri Lanka Masters on February 22. Romesh Kaluwitharana, Sri Lanka Masters, stated, “It will be nice. I think playing in India has always been special to us. India, we call our brother. We have a special bond with the players we used to play with, especially Sachin and the rest. It's good to be back in India and play with them. It’s going to be fun.” He added, “I think we have been training for two days. We have a good balance. I think Sangakkara is going to be the key for us. We have a very good side to give a good go to India. And hopefully the best team wins. I think we have done our homework. Hopefully, we will have a good game.”  “The International Masters League will feature some of the greatest cricketers and competitors of all time. They will be complemented by an elite panel of officials. Cricket has always been a dynamic game and the players have been quick to react to changes in playing conditions. It will be interesting to see how the free hit innovation that is being introduced in the IML, will impact the matches,” said Simon Taufel, Head, Umpires’ Panel.]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Tue, 25 Feb 2025 12:31:47 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/mediainfo/mediainfo-marketing/international-masters-league-onboards-nine-sponsors-8754558]]></guid><category><![CDATA[Marketing]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/IYQVdxag56OQcFo5Sznj.jpg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/IYQVdxag56OQcFo5Sznj.jpg"/></item><item><title><![CDATA[PV Sindhu becomes investor and brand ambassador of KiranaPro ]]></title><link>https://bestmediainfo.com/mediainfo/mediainfo-marketing/pv-sindhu-becomes-investor-and-brand-ambassador-of-kiranapro-8754515</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/91NSXFZu8QwdBRrznZdo.jpg">New Delhi: KiranaPro, an AI-powered quick commerce platform, has onboarded PV Sindhu, India’s badminton player, as both an investor and brand ambassador. KiranaPro has secured a significant investment from the Indian shuttler. This investment marks the first commitment in KiranaPro's seed funding round.  This collaboration underscores Sindhu’s belief in the brand’s mission to revolutionize India’s retail landscape by empowering neighbourhood kirana stores with cutting-edge technology and AI-driven solutions, said KiranaPro in a statement. The partnership between PV Sindhu and KiranaPro is being facilitated by Cornerstone Sport. According to KiranaPro, PV Sindhu embodies the company's core values of perseverance, excellence, and trust. She aims to contribute to the brand’s vision of bridging the digital divide for small retailers. Her role as the brand’s official ambassador during IPL 2025 will further amplify KiranaPro’s presence on a national scale. KiranaPro aims to incorporate AI technology in quick commerce. PV Sindhu’s role will extend beyond being the face of KiranaPro. After this partnership, PV Sindhu will feature in multiple digital and traditional media campaigns, wearing the logo of KiranaPro on her jersey. The partnership will play a key role considering the company is eyeing to expand its reach into tier two and tier three cities. Deepak Ravindran, Co-Founder and CEO, KiranaPro, said, “This partnership marks a significant milestone for KiranaPro. PV Sindhu is the embodiment of skill and determination. We have taken on the task of building a nationwide network connecting lakhs of kirana stores to millions of local customers. Sindhu's support is a recognition of our efforts and will act as a catalyst for us to work even harder towards the cause of empowering local communities." Dipankar Sarkar, Co-Founder and CTO, KiranaPro, said, “We are extremely excited that a national icon like PV Sindhu has decided to back our vision to empower neighborhood kirana stores. Her support for our tech-driven and AI-powered solutions will help accelerate the digital transformation of small businesses across the country. Together, we can bring positive change to smaller cities and towns in India.” PV Sindhu, Brand Ambassador, KiranaPro, said, “I’ve always believed in the power of empowerment, and KiranaPro is making a real difference by helping neighbourhood kirana stores embrace technology, unlock new opportunities, and thrive in an increasingly digital world. This goes beyond retail—it’s about transforming the rural economy and contributing to India’s overall development. I’m proud to join KiranaPro, both as brand ambassador and investor, to support this meaningful mission of empowering communities and creating a lasting impact." Jogesh Lulla. Co-founder and COO, Cornerstone Sport, said, “PV Sindhu has always been an advocate for excellence and empowerment, both on and off the court. Her partnership with KiranaPro is more than just a collaboration—it’s a shared vision to uplift small businesses and bring digital transformation to India’s kirana stores. At Cornerstone Sport, we are proud to have facilitated this association and look forward to seeing it create a lasting impact.”]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Tue, 25 Feb 2025 12:23:14 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/mediainfo/mediainfo-marketing/pv-sindhu-becomes-investor-and-brand-ambassador-of-kiranapro-8754515]]></guid><category><![CDATA[Marketing]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/91NSXFZu8QwdBRrznZdo.jpg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/91NSXFZu8QwdBRrznZdo.jpg"/></item><item><title><![CDATA[LoveChild Masaba makes a comeback as Mumbai Indians Women’s Team’s official partner ]]></title><link>https://bestmediainfo.com/ad-craft/lovechild-masaba-makes-a-comeback-as-mumbai-indians-womens-teams-official-partner-8754470</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/ceVnbO2y1vcAem8sUdmO.jpg">New Delhi: LoveChild Masaba has returned as the official partner of the Mumbai Indians Women’s Team for the second year in a row. The brand’s campaign featuring Masaba Gupta now features Mumbai Indians cricketers Harmanpreet Kaur, Yastika Bhatia, and Akshita Maheshwari in a brand film. The brand film shows Masaba as she is ‘Ghuss Ghuss Ke’ inserting herself into the team’s game strategy. As she strategizes with the squad, suggesting moves and cricket tactics, the tables soon turn. Harmanpreet, Yastika, and Akshita decide to advice Masaba about LoveChild’s product development. The players pick the perfect lipstick shade and critique the formulations. Masaba Gupta, Founder, LoveChild Masaba, stated, “Our partnership with Mumbai Indians Women is all about celebrating passion, involvement, and going all-in, whether it’s cricket or beauty. Much like Women’s cricket, with LoveChild its always been about pushing the envelope while keeping the ethos in place; making great hybrid products for all Indian skin tones, whatever it takes!” <img alt="WPL-official-partner" src="https://img-cdn.thepublive.com/fit-in/1200x677/filters:format(webp)/bmi/media/media_files/2025/02/25/N4nQWdrY3ajb0UfAZBd8.jpg" style="width: 100%;">A Mumbai Indians Spokesperson added, “We are thrilled to continue our partnership with LoveChild Masaba. The ‘Ghuss Ghuss Ke’ campaign brings out the shared spirit of passion, commitment, and fun that both our team and the brand embody. This playful film is a testament to how cricket and beauty can come together in an exciting way for our fans.” "Our continued partnership with Mumbai Indians is an attempt to bolster our brand’s ever expanding retail presence and strengthen our brand message. As the worlds of Beauty & Sport collide, we’re excited to bring Masaba’s intricately curated approach with LoveChild products to the cricket field.", said Pratik Mukherjee, Brand Head, LoveChild Masaba. <blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/reel/DGLKCuTskAG/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);"> <div style="padding: 16px;"><a href="https://www.instagram.com/reel/DGLKCuTskAG/?utm_source=ig_embed&utm_campaign=loading" style="background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;" target="_blank" rel="noopener"> <div style="display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div> </div> </div> <div style="padding: 19% 0;"></div> <div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div> <div style="padding-top: 8px;"> <div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div> </div> <div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"> <div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div> </div> <div style="margin-left: 8px;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);"></div> </div> <div style="margin-left: auto;"> <div style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div> </div> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div> </div> </a> <p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a href="https://www.instagram.com/reel/DGLKCuTskAG/?utm_source=ig_embed&utm_campaign=loading" style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" target="_blank" rel="noopener">A post shared by Mumbai Indians (@mumbaiindians)</a> </div> </blockquote> <script async="" src="//www.instagram.com/embed.js"></script>]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Tue, 25 Feb 2025 12:13:56 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/ad-craft/lovechild-masaba-makes-a-comeback-as-mumbai-indians-womens-teams-official-partner-8754470]]></guid><category><![CDATA[Ad Craft]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/ceVnbO2y1vcAem8sUdmO.jpg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/ceVnbO2y1vcAem8sUdmO.jpg"/></item><item><title><![CDATA[Changing consumer behaviour making every touchpoint a media opportunity: Prasanth Kumar ]]></title><link>https://bestmediainfo.com/mediainfo/advertising/changing-consumer-behaviour-making-every-touchpoint-a-media-opportunity-prasanth-kumar-8754270</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/v7m3y75TP6Mf9iOkFtX0.jpg">Mumbai: India's advertising expenditure (AdEx) is projected to grow by 7% in 2025, driven by strong performance across media segments and evolving consumer behaviour, according to Prasanth Kumar, CEO of GroupM South Asia.  The overall ad revenue is expected to reach Rs 1,64,137 crore in 2025, with an incremental Rs 10,730 crore compared to 2024, said GroupM India in its annual This Year Next Year (TYNY) report. In an exclusive interview with BestMediaInfo.com, PK expressed optimism about India's growth potential. He said, "We have observed Indian media growth has outpaced global counterparts, which is a positive sign.”  He further suggested that factors like increased consumption, new market entrants, and expanding audiences could propel this growth to 8% or even 8.5%. PK attributed the positive outlook to strong media performance, evolving consumer behaviour and favourable economic conditions. He suggested that encouraging higher ad spends from sectors like manufacturing, mining, and agriculture, which currently invest minimally in advertising, could improve the adex to GDP ratio, which is currently at 0.4%. While acknowledging the dominance of major digital platforms like Amazon and Meta, PK emphasised the importance of a platform-neutral approach for advertisers. He recognised the challenges faced by smaller players in the digital ecosystem but stressed the importance of demonstrating value and building robust platforms to compete effectively. Excerpts: With the challenges pertaining to AdEx, were we able to meet the numbers that we predicted last year? We start the year with a forecast, monitor it monthly and quarterly, and update it mid-year and at year-end. Like any forecast, this is a continuous process of refinement. We've never encountered a scenario where our initial projections perfectly matched the final outcome, which is not unusual.   The real challenge lies in accurate prediction. Last year, we initially projected a 10.2% growth. This estimate was shaped by challenges in the latter half of the previous year, including underperformance in certain categories. What would it take to do away with the uncertainty that has slowly engulfed the Indian advertising ecosystem? There is some uncertainty, but we've estimated market growth at 7%. We have observed, Indian media growth has outpaced global counterparts, which is a positive sign. Additional opportunities, such as increased consumption, new market entrants, and expanding audiences, could push this growth to 8% or even 8.5%. Looking ahead, key drivers for audience growth this year include upward trends across categories. Some categories were initially projected to grow at 10%, while others were estimated at 3%. If the 3% categories reach 5%, it could have a significant impact. Moderately large categories achieving higher-than-expected growth could be a major advantage. Likewise, if a large category surpasses projections, it would further drive overall expansion. These factors present strong potential for even higher growth. What is fuelling this optimism? We are projecting 7% growth this year, driven by the strong performance of individual media segments in India, each outpacing global growth rates. For instance, digital media in India is expected to grow at 11.5%, compared to the global average of 10.2%. Similarly, print and television are growing at a faster rate in India than globally. Another key driver is the shift in consumer behaviour, where every touchpoint is becoming a media opportunity. Brands are increasingly seeking integrated solutions, further fueling growth. Additionally, favourable economic factors, such as tax savings, are expected to boost consumer disposable income, leading to higher consumption volumes in the coming months. Has the AdEx to GDP ratio improved this year? How can it be improved? India's advertising-to-GDP is at around 0.4%. If the top GDP-contributing sectors—manufacturing, mining, and agriculture—increase their advertising spends, this ratio could improve. Currently, these industries invest very little in advertising. From a global standpoint, India is moving rapidly in this direction.  Over the past five years, the Indian AdEx CAGR (Compound Annual Growth Rate) has been 11-12%, significantly higher than the global CAGR. When it comes to digital AdEx, while the industry is growing, most of the capital is going to Amazon, Meta, and e-commerce platforms. How do you see Indian publishers and small players surviving in this environment? The objective always should be platform-neutral. Focusing on what the clients want to sell, it is our responsibility to advise them and show them the right direction. The size does not matter. If a smaller player demonstrates value commensurate with our investment, they could be included.  Having said that, it's a given that there will always be larger and smaller players, and equal spending distribution isn't realistic. However, a fair share is essential. Determining a fair share, especially in the digital landscape, requires careful analysis.  Comparing platforms like commerce, YouTube, and Meta involves significant data analysis. We conduct this analysis, and a spending mix is then developed for each client. Platforms like Meta, IPL, or Amazon, with larger user bases, naturally attract a greater share of spending due to their broader reach and viewership. Building a platform requires a learning process. The success of the large platforms we see today is a direct result of their platform development. Their current scale wasn't achieved overnight.]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Akansha Srivastava</dc:creator><pubDate>Tue, 25 Feb 2025 12:01:51 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/mediainfo/advertising/changing-consumer-behaviour-making-every-touchpoint-a-media-opportunity-prasanth-kumar-8754270]]></guid><category><![CDATA[Interviews]]></category><category><![CDATA[Advertising]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/v7m3y75TP6Mf9iOkFtX0.jpg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/v7m3y75TP6Mf9iOkFtX0.jpg"/></item><item><title><![CDATA[Hashtag Orange onboards Umeish Shashidharan As VP - Media ]]></title><link>https://bestmediainfo.com/mediainfo/advertising/hashtag-orange-onboards-umeish-shashidharan-as-vp-media-8754378</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/zLDj7sNf5sVe9jSnyyaU.jpg">New Delhi: Hashtag Orange, a digital advertising agency, announces the appointment of Umeish Shashidharan as Vice-President, Media. As part of the role, Shashidharan will oversee Media Operations and New Business Development, working closely with Ankush Vij.  He will be based in the agency’s Mumbai office.  Bringing 14 years of experience to the table, Shashidharan has experience leveraging online marketing for brand-building and direct-response endeavours. He is well-versed in paid social media, display campaigns, and media planning and buying.  Mukesh Vij, Founder, Hashtag Orange, said "We are thrilled to welcome Umeish Shashidharan to Hashtag Orange. His expertise in the digital media space and his strategic vision will play a crucial role in driving our media capabilities and growth objectives. This appointment reflects our ongoing commitment to building a world-class team that can deliver exceptional results for our clients." Shashidharan added, “Joining an energetic, innovative and trail-blazing team like Hashtag Orange is a great way for me to apply over a decade of experience in ways I never imagined. Together, I believe we can go above and beyond for our clientele, experiment with creative media strategies, and ultimately build a truly formidable Media Department. I look forward to working closely with my fellow leaders and delivering exceptional results for our clients.”]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Tue, 25 Feb 2025 11:50:27 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/mediainfo/advertising/hashtag-orange-onboards-umeish-shashidharan-as-vp-media-8754378]]></guid><category><![CDATA[Advertising]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/zLDj7sNf5sVe9jSnyyaU.jpg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/zLDj7sNf5sVe9jSnyyaU.jpg"/></item><item><title><![CDATA[JioHotstar's first Malayalam original series, Love Under Construction, to stream from Feb 28 ]]></title><link>https://bestmediainfo.com/mediainfo/mediainfo-digital/jiohotstars-first-malayalam-original-series-love-under-construction-to-stream-from-feb-28-8754363</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/nMObXmZbSjJ6HvjI7FoO.jpg">New Delhi: Love Under Construction will be available for streaming on JioHotstar from February 28 2025. Love Under Construction features actors including Aju Varghese, Neeraj Madhav, and Gouri G. Kishan in lead roles. The comedy web series revolves around the dreams of a young expatriate who wishes to build his dream home while also navigating love and the pressures of balancing both. Written and directed by Vishnu G. Raghav, the series' music is composed by Gopi Sundar. Produced under the banner of Rejaputhra Visual Media by M. Ranjith, the rom-com series has Avantika Ranjith as its executive producer. The visuals are captured by Ajay David Kachappilly, while editing is done by Arju Benn. Love Under Construction will stream in seven languages – Malayalam, Tamil, Telugu, Kannada, Marathi, Hindi, and Bengali on JioHotstar.   ]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Tue, 25 Feb 2025 11:43:37 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/mediainfo/mediainfo-digital/jiohotstars-first-malayalam-original-series-love-under-construction-to-stream-from-feb-28-8754363]]></guid><category><![CDATA[Digital]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/nMObXmZbSjJ6HvjI7FoO.jpg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/nMObXmZbSjJ6HvjI7FoO.jpg"/></item><item><title><![CDATA[Think brand, not conversions, when advertising on CTV: Frodoh founder ]]></title><link>https://bestmediainfo.com/mediainfo/mediainfo-digital/think-brand-not-conversions-when-advertising-on-ctv-frodoh-founder-8754078</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/21/aHcOU48RNZLSIzk4EjKH.jpg">New Delhi: In the latest This Year Next Year report by GroupM, Connected TV (CTV) is estimated to exceed 65 million households in 2025. Being a number substantial enough to not be ignored, advertisers are flocking to this new medium to reach consumers. However, advertisers need to treat CTV as a powerful storyteller rather than a pushy salesman.  In a conversation with BestMediaInfo.com, Russhabh R Thakkar, founder of AdTech firm Frodoh, remarked that TV is a platform for brand building and not something to be used for performance-centric marketing efforts.  With the rise of OTT content consumption, there are over 200 FAST (Free Ad-Supported Streaming TV) channels streaming on the CTV ecosystem. This has, consequently, boosted the ad-supported content and the scale of CTV advertising, especially live sports, which is the crème de choice for brands. But CTV is a canvas fostering strokes of brand recall, rather than a machine churning leads.  The depth of CTV lies in understanding its unique rhythm. Thakkar expounded on the three levels of the marketing funnel—awareness, consideration, and conversion. TV, which transformed from being monikered as an ‘idiot box’ to being hailed as ‘smart,’ is the player that is most efficient in the top part of the funnel. According to Thakkar, fitting it into the last funnel is counterintuitive. Thakkar, along with his team at Frodoh, designed the first-ever CTV campaign in India in collaboration with the automaker Jeep and Starcom in 2024.  It is crucial to focus on the inherent nature of television viewing, Thakkar stated. “It is primarily a leisure activity centred around content consumption. The act of shopping or purchasing is not naturally aligned with this environment. Television's strength lies in building brand recall and fostering widespread awareness. It excels at introducing brands and concepts to a broad audience.  However, it is not designed to directly facilitate the final purchase decision. The consideration and conversion stages require marketing tactics and channels better suited to driving immediate action,” he said. If that is the case, then what solutions can brands rely on when advertising on CTV? Tackling this question, Thakkar brought cross-engagement into the picture. Cross-engagement is the solution that advertisers can have in their toolbox to carve out a successful campaign. Cross-engagement in CTV refers to the practice of using large-screen advertising to engage views across multiple devices - phones, tablets - and channels.  One can argue that interactive ads are well-equipped to carry CTV to the conversion stage of the funnel. But, according to Thakkar, interactive ads do not guarantee lead generation but can be a supplement to the cross-engagement factor. This supplement to conversion can also be applied to the challenges of measurement on CTV, the big worry that is lingering across the industry. “Measurement is a challenge that everyone in the industry is facing,” said Thakkar. Unless there is a cross-measurement tool that can help and support the industry to tackle this challenge, cross-device engagement is the only aid, according to Thakkar. Explaining the matter, Thakkar said, “Since the rise of CTV, advertisers face a significant challenge in measuring campaign effectiveness across multiple devices. Our approach is to encourage integrated CTV and mobile campaigns, enabling measurement of how CTV exposure influences user engagement with the brand on mobile devices.” This is also reflected in GroupM’s TYNY report, where the agency writes, “Measurement continues to be one of the biggest barriers in the total TV planning approach, with no industry-wide solution for unified measurement between linear and TV in sight. A dual measurement approach remains the best solution to explore.”  Frodoh addresses the measurement channel in other ways as well.  The ad tech firm also relies heavily on Brand Lift Studies. These survey-like tools come in handy when educating clients about the scopes of advertising on CTV.  Beyond the brand lift studies, cross-device targeting within the same household is employed to amplify campaign reach and recall. After an ad is served on CTV, the same household can be targeted on mobile and tablet devices, offering a cost-effective way to reinforce messaging and control frequency.]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Lalit Kumar</dc:creator><pubDate>Tue, 25 Feb 2025 10:47:17 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/mediainfo/mediainfo-digital/think-brand-not-conversions-when-advertising-on-ctv-frodoh-founder-8754078]]></guid><category><![CDATA[Digital]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/21/aHcOU48RNZLSIzk4EjKH.jpg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/21/aHcOU48RNZLSIzk4EjKH.jpg"/></item><item><title><![CDATA[Shah Rukh Khan becomes Elan Group’s brand ambassador ]]></title><link>https://bestmediainfo.com/mediainfo/mediainfo-marketing/shah-rukh-khan-becomes-elan-groups-brand-ambassador-8754059</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/d0M2vpFWIZ3mXaIL1SvM.jpg">New Delhi: Gurugram-based Elan Group, an Indian luxury real estate sector, has named Shah Rukh Khan its Brand Ambassador. Elan Group is led by Rakesh Kapoor, Ravish Kapoor, and Akash Kapoor. The company has undertaken 15 projects spanning residential, commercial and mixed-use development. According to Elan Group, Shah Rukh Khan has captivated audiences worldwide, shaping aspirations, setting trends, and redefining excellence. His journey—marked by passion, resilience and greatness —resonates deeply with Elan Group’s vision. Shah Rukh Khan expressed, “I’ve always believed that greatness is achieved by those who dare to push boundaries. Elan Group embodies that fearless spirit, and I’m delighted to be part of this association.” Akash Kapoor, Director, Elan Group said, “I am beyond honoured to welcome Mr. Shah Rukh Khan, to the Elan family. At Elan Group, we don’t just build projects—we create icons. Shah Rukh Khan is more than just a Super Star—He is phenomenal. His larger-than-life presence, influence, and relentless pursuit of perfection align seamlessly with Elan’s philosophy and the Elan Brand.”]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Tue, 25 Feb 2025 10:15:50 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/mediainfo/mediainfo-marketing/shah-rukh-khan-becomes-elan-groups-brand-ambassador-8754059]]></guid><category><![CDATA[Marketing]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/d0M2vpFWIZ3mXaIL1SvM.jpg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/d0M2vpFWIZ3mXaIL1SvM.jpg"/></item><item><title><![CDATA[Tata Play and Airtel Digital TV move closer to merger ]]></title><link>https://bestmediainfo.com/mediainfo/television/tata-play-and-airtel-digital-tv-move-closer-to-merger-8754051</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/tNKUJbp1kPyVjIl6v2n6.jpeg">New Delhi: Tata Play and Airtel Digital TV are reportedly in the final stages of negotiating a merger.  News reports quoting sources mentioned that the deal, structured as a share swap, is nearing completion, with Bharti Airtel poised to take a majority stake of 52-55% in the combined entity, while Tata Play’s shareholders, including Tata Sons and Walt Disney, will retain 45-48%. The merger comes as the DTH sector grapples with mounting challenges, including a sharp decline in subscribers due to the rise of over-the-top (OTT) streaming platforms and competition from free services like DD Free Dish.  Tata Sons, the parent company of the conglomerate, holds a 70% stake in Tata Play after purchasing Singapore-based Temasek Holding Pte's 10% stake for Rs 835 crore ($100 million) in April.  The Walt Disney Company holds a 30% stake in Tata Play but has been looking to exit the TV distribution business after the formation of JioStar.  Tata Play, India’s largest DTH provider, was initially known as Tata Sky and started as a joint venture with Rupert Murdoch’s News Corp. In 2019, The Walt Disney Company acquired Murdoch’s 21st Century Fox, subsequently taking over its stake in the venture. Airtel is reportedly acquiring Tata Play for a price similar to what Temasek paid for its stake.  Tata's original plan was to consolidate its holdings and take Tata Play public, even filing IPO documents in 2022. However, the listing was put on hold last August, and now it appears Airtel will be the new owner. Industry analysts estimate that the combined entity will serve approximately 35 million paid subscribers—drawn from Tata Play’s 19 million and Airtel Digital TV’s roughly 16 million—as of September 2024.  Together, their FY24 revenue exceeded Rs 7,000 crore, though both companies have faced financial strain, with Tata Play reporting a quadrupled loss of Rs 433 crore last year. News reports stated that the operational hurdles remain, notably the differing satellite infrastructures—Tata Play uses GSAT, while Airtel relies on SES—which could complicate integration and cost synergies.  Past mergers, like Dish TV’s with Videocon d2h, have faced similar challenges, leading to customer churn.  Neither Bharti Airtel nor Tata Sons has officially commented on the merger, but sources indicate an announcement could come within weeks. ]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Tue, 25 Feb 2025 10:13:57 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/mediainfo/television/tata-play-and-airtel-digital-tv-move-closer-to-merger-8754051]]></guid><category><![CDATA[Television]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/tNKUJbp1kPyVjIl6v2n6.jpeg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/tNKUJbp1kPyVjIl6v2n6.jpeg"/></item><item><title><![CDATA[DailyObjects partners with Zepto, unveils new ad film ]]></title><link>https://bestmediainfo.com/ad-craft/dailyobjects-partners-with-zepto-unveils-new-ad-film-8753982</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/mybAOyooEmQGTFv9zSxR.jpg">New Delhi: DailyObjects, a D2C tech and lifestyle brand, has launched its product range on Zepto, a quick commerce company, marking an expansion in its retail footprint.  The collaboration has inspired a DailyObjects campaign film created by Propaganda, a creative agency led by Founder and Creative Director, Mohamed Rizwan.  The campaign film captures a “meet-cute” story, built around the everyday struggle of finding a charger. The scene unfolds in a clinic’s waiting room where a girl, accompanied by her father, is stuck with a dying phone battery. She scans the room in search of a charger and locks eyes with a boy — a hint of chemistry sparks between them. Spotting the connection, the overprotective father discreetly orders a power bank via Zepto to thwart the budding romance. Just as the boy gathers the courage to approach her with a charger from his bag, the Zepto delivery rider swoops in, delivering the power bank in record time. The girl reluctantly accepts it, and the voiceover informs viewers that DailyObjects' power banks and chargers are now available on Zepto, delivered in just ten minutes.  Pankaj Garg, Founder and CEO, DailyObjects, said, “At DailyObjects, we’re committed to making everyday carry #LessOrdinary. Partnering with Zepto is a natural extension of this mission. By ensuring that our products are now accessible within ten minutes, we’re addressing the immediate needs of today’s on-the-go consumers. This campaign perfectly captures the essence of why this partnership makes sense — fast, reliable, and just what you need at the right time.”  Mohamed Rizwan, Founder and Creative Director, Propaganda, said, “The film was based on the idea that looking for a charger is one of those rare instances we talk to people we wouldn’t otherwise talk to. The film conveys this in a classic boy meets girl story and we loved the idea of a Zepto rider coming in and sabotaging this love story before it goes any further thanks to Zepto’s super quick delivery. Hopefully, our audience will find it funny as well.”  Chandan Mendiratta, Chief Brand and Culture Officer, Zepto, added, "At Zepto, we’re all about speed and convenience, and our partnership with DailyObjects is a natural extension of that mission. Tech accessories are daily essentials, and now, users won’t have to wait for a charger, power bank, or cable when they need it most. Thanks to our Sellers, DailyObjects’ innovative products are now instantly accessible through Zepto’s rapid delivery model. Whether it’s a last-minute necessity or a quick upgrade, we’re redefining convenience—solving everyday tech needs in just 10 minutes. This partnership will reduce consumer wait times by enhancing the accessibility of DailyObjects’ products through the rapid delivery model.”  The ad: <iframe width="620" height="350" src="https://www.youtube.com/embed/eE11CdjSM5I?si=tQ9e3uYyE9ginSHb" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen="allowfullscreen"></iframe>]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Tue, 25 Feb 2025 10:05:36 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/ad-craft/dailyobjects-partners-with-zepto-unveils-new-ad-film-8753982]]></guid><category><![CDATA[Ad Craft]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/mybAOyooEmQGTFv9zSxR.jpg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/mybAOyooEmQGTFv9zSxR.jpg"/></item><item><title><![CDATA[Sterlite Power unveils two new corporate brand identities: Resonia and Sterlite ]]></title><link>https://bestmediainfo.com/mediainfo/mediainfo-marketing/sterlite-power-unveils-two-new-corporate-brand-identities-resonia-and-sterlite-8753962</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/2x5CXt24OwOSx9ruz0yv.jpg">New Delhi: Sterlite Power, the power transmission and solutions company, unveiled its two new corporate brand identities called ‘Resonia and Sterlite’. Resonia will house the transmission infrastructure business and will be called ‘Resonia’. Sterlite Power Transmission will house the manufacturing of cables and conductors and, services business, it will be called ‘Sterlite’.   The decision to create two distinct corporate entities comes on the back of the demerger. Resonia and Sterlite will now focus on their distinct businesses. Resonia’s logo, inspired by resonance, symbolises innovation and harmony, with the ‘I’ merging into a human figure to reflect unity and empathy. The Sterlite logo retains the original strokes and design, leveraging its strong market presence, while preserving the legacy and expertise in transmission industry solutions. Pratik Agarwal, Managing Director, Sterlite Power Transmission and Chairman Resonia, said, “This transformation is a pivotal moment in our journey. With Resonia and Sterlite, we are creating a specializing, reinforcing our market leadership, and fostering innovation in the industry. With a clear emphasis on specific market segments, both entities are well-positioned to seize new opportunities and tackle the challenges presented by the global energy transition.” Ruhie Pande, Chief of Human Resources and, Marketing and Communications, Sterlite Power Transmission, added, “This new brand identity is more than a visual change; it’s a reflection of our vision to drive innovation, sustainability, and excellence to build a seamless energy ecosystem.. Through this transformation, we aim to build stronger connections with our stakeholders, amplify our brand’s presence globally, and reinforce our leadership in the sector.” Resonia will drive the expansion of transmission networks, facilitating renewable energy integration, while Sterlite will lead the manufacturing of high-performance power conductors, cables, and EPC services.  The renewable energy arm, Serentica has retained its company identity.]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Tue, 25 Feb 2025 09:55:18 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/mediainfo/mediainfo-marketing/sterlite-power-unveils-two-new-corporate-brand-identities-resonia-and-sterlite-8753962]]></guid><category><![CDATA[Marketing]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/2x5CXt24OwOSx9ruz0yv.jpg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/2x5CXt24OwOSx9ruz0yv.jpg"/></item><item><title><![CDATA[Delhi HC cracks down on rogue websites infringing Baazi Group’s trademarks ]]></title><link>https://bestmediainfo.com/mediainfo/mediainfo-marketing/delhi-hc-cracks-down-on-rogue-websites-infringing-baazi-groups-trademarks-8753926</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/nkSWRvoviaa61O9AZdbo.jpeg">New Delhi: The Delhi High Court has issued an ex-parte ad interim injunction targeting unidentified rogue websites accused of infringing the trademarks of Moonshine Technology, the parent company of the Baazi Group, an online gaming company.  The court’s order, issued earlier this month, aims to halt the unauthorised use of Baazi’s branding by gambling platforms operating under deceptive domain names such as “baaziadda,” “baazi247,” “baazi365,” and “lotusbaazi.” The Baazi Group, known for its gaming services like PokerBaazi and Baazi Games, approached the court claiming that these rogue websites were not only cybersquatting but also employing sophisticated SEO tactics to redirect Indian users to illegal gambling and casino services.  Moonshine Technology argued that it has been using the “Baazi” trademark since 2014, building substantial goodwill and recognition among gamers and the public. The company holds registered trademarks including “BAAZI,” “BAAZI GAMES,” “BAAZI MOBILE GAMING,” and “POKERBAAZI,” which it says are being blatantly misused. Justice Mini Pushkarna, presiding over the case, found a prima facie case of trademark infringement and unfair business practices. The rogue websites, according to the court, were designed to deceive users into believing they were affiliated with Baazi, thereby damaging the company’s reputation and exploiting its established brand. The plaintiff also highlighted that domain registrars like GoDaddy were facilitating the sale of infringing domain names, further compounding the issue. The court restrained the operators of these websites from accessing, using, modifying, or transferring the infringing domains. Additionally, it directed domain name registrars, including GoDaddy and Namecheap, to suspend access to the offending domains and disclose registrant details to Baazi Group within one week.  The ruling also aligns with broader regulatory efforts, citing advisories from the Ministry of Information & Broadcasting and the Central Consumer Protection Authority, which prohibit the promotion of online gambling and betting platforms in India. Baazi Group’s legal team, led by Senior Advocate Raj Shekhar Rao, emphasised the broader implications of the case. “These rogue operators have no physical presence in India but are targeting Indian users with illegal services, undermining both our client’s rights and national laws,” a statement from the team noted. The court acknowledged the potential for “irreparable harm” to Baazi’s brand and the public interest, given the deceptive nature of the infringing sites. The case, titled Moonshine Technology Private Limited vs. Ashok Kumar & Ors, is scheduled for its next hearing on July 28, 2025. ]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Tue, 25 Feb 2025 09:30:45 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/mediainfo/mediainfo-marketing/delhi-hc-cracks-down-on-rogue-websites-infringing-baazi-groups-trademarks-8753926]]></guid><category><![CDATA[Marketing]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/nkSWRvoviaa61O9AZdbo.jpeg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/nkSWRvoviaa61O9AZdbo.jpeg"/></item><item><title><![CDATA[SC calls for mechanism to enable citizens to report misleading ads ]]></title><link>https://bestmediainfo.com/mediainfo/mediainfo-marketing/sc-calls-for-mechanism-to-enable-citizens-to-report-misleading-ads-8753908</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/1jt4gYZ8oc6TrCTRECd3.jpg">New Delhi: The Supreme Court on Monday underscored the importance of creating a mechanism for citizens to file complaints on misleading advertisements. A bench of Justices Abhay S Oka and Ujjal Bhuyan said the Drug and Magic Remedies (Objectionable Advertisements) Act, 1954 was of vital importance. "This Act is most vital," the bench observed while saying it was essential to comply with its provisions. It said machinery had to be set up for the citizens who wanted to file complaints over misleading advertisements. The bench said it would consider the aspect on March 7. It also dealt with the issue concerning compliance of Rule 170 of the Drugs and Cosmetics Rules, 1945 by Jharkhand, Karnataka, Kerala, Punjab, Madhya Pradesh and union territory of Puducherry. The top court on August 27 last year stayed a notification issued by the Ministry of Ayush, which omitted Rule 170 of the Drugs and Cosmetics Rules, 1945 that prohibits misleading advertisements of Ayurvedic, Siddha, and Unani drugs. During the hearing on Monday, the bench was informed that in Karnataka, no prosecution was initiated in 25 cases of alleged misleading advertisements due to lack of material particulars. "According to us, these are only excuses given by the state of Karnataka. They have their own police machinery, cyber cell. It is very easy for them to find out the sources of these advertisements, provided there is a will on the state's part to do so," the bench observed. It asked the Karnataka government to ascertain the wrongdoers and place a compliance report before the court within a month. Senior advocate Shadan Farasat, assisting the court as an amicus curiae, said as far as Kerala was concerned, there was proper implementation of the Rule in the state. While hearing the matter on February 10, the apex court slammed several states, including Delhi, Andhra Pradesh, and Jammu and Kashmir, summoning their chief secretaries over the "failure" to act against illegal advertisements of Ayurvedic, Siddha and Unani drugs. The bench had directed the chief secretaries of these states to appear before it through videoconferencing to explain why these states were non-compliant. Clamping down on misleading advertisements, the apex court on May 7, 2024, directed that before an advertisement was permitted to be issued, a self-declaration be obtained from the advertisers on the line of the Cable Television Networks Rules, 1994. The issue of misleading advertisements had cropped up when the apex court was hearing a plea filed in 2022 by the Indian Medical Association alleging a smear campaign by Patanjali and yoga guru Ramdev against the Covid vaccination drive and modern systems of medicine.]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Tue, 25 Feb 2025 09:22:06 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/mediainfo/mediainfo-marketing/sc-calls-for-mechanism-to-enable-citizens-to-report-misleading-ads-8753908]]></guid><category><![CDATA[Marketing]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/1jt4gYZ8oc6TrCTRECd3.jpg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/1jt4gYZ8oc6TrCTRECd3.jpg"/></item><item><title><![CDATA[Elon Musk’s X allegedly threatens ad giant IPG over spending ]]></title><link>https://bestmediainfo.com/mediainfo/advertising/elon-musks-x-allegedly-threatens-ad-giant-ipg-over-spending-8753902</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/cTgKWn3uAtRnhORs1yLc.jpg">New Delhi: Reports have surfaced alleging that Elon Musk’s X pressured Interpublic Group (IPG) to increase client ad spending on the platform—or face potential consequences tied to Musk’s growing political influence. According to a recent Wall Street Journal report, a lawyer representing X contacted an IPG counterpart in December 2024, delivering a pointed message: IPG’s clients, which include major global brands like American Express, Johnson & Johnson, and General Mills, needed to ramp up their advertising investments on X.  The conversation reportedly carried an implicit warning, interpreted by IPG executives as a suggestion that failure to comply could jeopardise the company’s pending $13 billion merger with rival ad conglomerate Omnicom.  With Musk holding a prominent advisory role in President Donald Trump’s administration, some within IPG saw the remarks as a veiled threat that regulatory hurdles could be imposed to stall or derail the deal. The allegations have sent ripples through the advertising and media industries, spotlighting Musk’s unconventional approach to reviving X’s struggling ad revenue since his 2022 acquisition of the platform, formerly known as Twitter.  After losing scores of advertisers due to concerns over content moderation and brand safety, Musk has tasked X CEO Linda Yaccarino with rebuilding relationships with the ad community.  Neither IPG nor X has officially confirmed or denied the reported conversation. The timing of the alleged threat aligns with a critical juncture for IPG, as its merger with Omnicom—announced in December 2024—awaits regulatory approval. If completed, the deal would create the world’s largest advertising entity, surpassing WPP, with a combined valuation exceeding $30 billion. Any hint of interference from the Trump administration, where Musk is seen as a close ally, could complicate an already intricate process. Previously, Musk has accused advertisers of “blackmail” and told them to “go f*** yourself” during a public interview. ]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Tue, 25 Feb 2025 09:16:30 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/mediainfo/advertising/elon-musks-x-allegedly-threatens-ad-giant-ipg-over-spending-8753902]]></guid><category><![CDATA[Advertising]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/cTgKWn3uAtRnhORs1yLc.jpg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/cTgKWn3uAtRnhORs1yLc.jpg"/></item><item><title><![CDATA[Connekkt Media acquires Hollywood marketing agency ‘Mob Scene’ ]]></title><link>https://bestmediainfo.com/mediainfo/mediainfo-marketing/connekkt-media-acquires-hollywood-marketing-agency-mob-scene-8753889</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/qkpja63TPukExPzjrOsC.jpg">New Delhi: Connekkt Media, the media and entertainment company, has acquired Mob Scene, the Hollywood marketing agency.  For nearly two decades, Mob Scene has been the creative engine behind the marketing of Hollywood films and series, including Avatar, Dune, Barbie, Jurassic World, The Last of Us, Puss in Boots, The Marvelous Mrs. Maisel and A Complete Unknown.  Their expertise extends to campaigns for Fast & Furious, Stranger Things, Kung-Fu Panda, Minions. Greg Bedrosian and Mohit Pareek of Drake Star managed the deal on behalf of Mob Scene. Tom Grane, Co-Founder & CEO of Mob Scene, commented, “Joining forces with Connekkt Media marks an exciting new chapter for Mob Scene. Their cutting-edge media technology and deep understanding of global entertainment align perfectly with our creative vision. This partnership will allow us to push the boundaries of storytelling, expand our reach into dynamic new markets, and continue delivering innovative, emotionally compelling campaigns that resonate with audiences worldwide.” Varun Mathur, Co-Founder of Connekkt Media, said, “Mob Scene is the gold standard in Hollywood film marketing and we are beyond thrilled to join forces with them to bring their creative marketing capability to partners across UK, Europe, Middle East, India and the rest of Asia. As a global media company with its origin in India, this acquisition marks a strategic expansion for us into the US and the rest of North America. With the unique combination of Mob Scene’s industry-leading creative marketing capability and our class-leading technology we will be able to deliver outstanding value to our clients and consumers by driving targeted and measurable marketing impact across mediums, geographies and formats.” Founded by Tom Grane and Brian Daly in 2006, Mob Scene is a creative agency offering production, trailers, promos, branded content, documentaries, and exclusive behind-the-scenes content for the biggest studios, streaming platforms and networks including Netflix, Amazon, Disney, Warner Bros., Universal, Paramount, Sony, 20th Century Studios, Apple, Hulu among others.   Connekkt Media is a media and media-tech company with operations spanning its movie studio business to its AI-powered rights marketplace and B2B streaming content solutions. Connekkt Media’s film studio lineup includes Mohanlal starrer Vrusshabha, the biopic on music maestro Ilaiyaraaja – starring Dhanush and an action film in Hindi.]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Tue, 25 Feb 2025 09:11:02 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/mediainfo/mediainfo-marketing/connekkt-media-acquires-hollywood-marketing-agency-mob-scene-8753889]]></guid><category><![CDATA[Marketing]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/qkpja63TPukExPzjrOsC.jpg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/25/qkpja63TPukExPzjrOsC.jpg"/></item><item><title><![CDATA[SC dismisses plea to regulate internet price, says it's a free market ]]></title><link>https://bestmediainfo.com/mediainfo/mediainfo-digital/sc-dismisses-plea-to-regulate-internet-price-says-its-a-free-market-8753865</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/DuozcTF3FgleVY0z4vRE.jpg">New Delhi: The Supreme Court on Monday refused to entertain a plea seeking regulation of Internet prices in the country. A bench of Chief Justice of India Sanjiv Khanna and Justice Sanjay Kumar dismissed the plea filed by one Rajat, saying consumers had multiple options for availing of Internet services. "It's a free market. There are several options. BSNL and MTNL are also giving you Internet," the bench observed. The petitioner alleged that the majority of the market share was controlled by Jio and Reliance. The bench then said, "If you are alleging cartelisation, then go to the Competition Commission of India." The top court, however, clarified that if the petitioner wanted to take any recourse to appropriate statutory remedy, he was at liberty to do so.]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Tue, 25 Feb 2025 08:55:55 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/mediainfo/mediainfo-digital/sc-dismisses-plea-to-regulate-internet-price-says-its-a-free-market-8753865]]></guid><category><![CDATA[Digital]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/DuozcTF3FgleVY0z4vRE.jpg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/DuozcTF3FgleVY0z4vRE.jpg"/></item><item><title><![CDATA[Spikes Asia 2025: India secures four shortlists in Innovation category ]]></title><link>https://bestmediainfo.com/mediainfo/advertising/spikes-asia-2025-india-secures-four-shortlists-in-innovation-category-8753741</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2024/12/05/VD1lovZDsm0Pnc8dn68A.png">New Delhi: Spikes Asia 2025 has announced the shortlists for the Innovation category, with India securing four out of the 11 shortlists. Dentsu Creative India and Leo India have each received two shortlists. <ul class="ul1"> <li class="li1">Dentsu Creative India earned two shortlists for its ‘Motorola Deep Connect’ campaign in the Product Innovation and Societal Innovation subcategories.</li> <li class="li1">Leo India secured shortlists for two Lay’s campaigns—‘Lay’s Drops of Joy’ in the Environmental Innovations subcategory and ‘Project Farm Equal’ in the Societal Innovation subcategory.</li> </ul> Last year, India received two shortlists in this category. The Innovation Spikes honour groundbreaking innovation, technology, and problem-solving in advertising and marketing. This year’s shortlist features entries from Australia, India, Japan, New Zealand, and Singapore. All other shortlists will be announced on Thursday, March 20, at 9 am SGT.]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Tue, 25 Feb 2025 06:49:57 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/mediainfo/advertising/spikes-asia-2025-india-secures-four-shortlists-in-innovation-category-8753741]]></guid><category><![CDATA[Advertising]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2024/12/05/VD1lovZDsm0Pnc8dn68A.png" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2024/12/05/VD1lovZDsm0Pnc8dn68A.png"/></item><item><title><![CDATA[Manchester City names Publicis Sapient as Digital Business Transformation Partner ]]></title><link>https://bestmediainfo.com/mediainfo/mediainfo-digital/manchester-city-names-publicis-sapient-as-digital-business-transformation-partner-8752557</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/24/fTldki88dIyhx1TcuLB6.jpg">New Delhi: Manchester City has announced a multi-year global partnership with Publicis Sapient, naming the company as its Official Digital Business Transformation Partner. Through this partnership, Publicis Sapient will support Manchester City’s ongoing digital transformation strategy, helping the club enhance its digital ecosystem. Leveraging its fully integrated SPEED – Strategy, Product, Experience, Engineering and Data and AI – capabilities, Publicis Sapient will work closely with the club to optimise operations and elevate Manchester City’s digital experience off the pitch, said Publicis Sapient in a statement.  As part of the partnership, the Publicis Sapient brand will be featured across pitch-side LED advertising at the Etihad and Joie Stadium in the UK and across the club’s social media channels. Roel de Vries, COO, City Football Group, commented, “As a club, we are continuously working to strengthen our digital ecosystem. We are therefore delighted to welcome Publicis Sapient as the club’s Official Digital Business Transformation Partner.” He added, “Through the new partnership, we will benefit from industry-leading software and innovative solutions that further reinforce our position at the forefront of technological advancement in the sports industry.” Nigel Vaz, CEO, Publicis Sapient, added, “We’re proud to partner with Manchester City on this transformative journey, harnessing our SPEED capabilities to deliver innovative, people-first digital experiences. Together, we are building a dynamic and future-ready digital ecosystem powered by data and AI, that enhances fan engagement and operational excellence. This partnership not only drives immediate value but also continues to support Manchester City for sustained success in an increasingly dynamic and digital sports landscape.” ]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Mon, 24 Feb 2025 17:43:59 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/mediainfo/mediainfo-digital/manchester-city-names-publicis-sapient-as-digital-business-transformation-partner-8752557]]></guid><category><![CDATA[Digital]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/24/fTldki88dIyhx1TcuLB6.jpg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/24/fTldki88dIyhx1TcuLB6.jpg"/></item><item><title><![CDATA[Kriti Sanon becomes Zouk’s brand ambassador ]]></title><link>https://bestmediainfo.com/mediainfo/mediainfo-marketing/kriti-sanon-becomes-zouks-brand-ambassador-8752535</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/24/jQu0fdD0PO1GKSlyJxy6.jpg">New Delhi: Zouk, an Indian lifestyle brand, has onboarded Kriti Sanon as its Brand Ambassador. Kriti perfectly embodies Zouk’s vision of blending tradition with contemporary design, said Zouk in a statement. With this collaboration, the brand aims to strengthen its presence in the bag space, reaching more consumers. Disha Singh, Founder, Zouk, stated, “Kriti’s confidence and authenticity make her a great fit for Zouk. She represents the modern Indian consumer—someone who values heritage but also embraces contemporary trends. With her on board, we’re excited to introduce Zouk to even more people.” Pradeep Krishnakumar, Co-Founder, Zouk, added, “Partnering with Kriti Sanon is a big step forward for us. Her influence and love for Indian craftsmanship align perfectly with our vision of creating stylish, functional, and thoughtfully designed handbags.” Kriti Sanon said, “Zouk’s approach to design instantly resonated with me. Their bags beautifully blend traditional Indian elements with modern aesthetics. I love brands that tell a story, and Zouk does that effortlessly. I’m excited to be part of this journey and represent a brand that truly celebrates contemporary Indian fashion.” The company has reached over and has opened exclusive stores in Mumbai, Pune, Bangalore, Lucknow, and Gurgaon. Zouk has also recently launched its women-first luggage line, designed to cater to modern Indian travelers.]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Mon, 24 Feb 2025 17:39:33 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/mediainfo/mediainfo-marketing/kriti-sanon-becomes-zouks-brand-ambassador-8752535]]></guid><category><![CDATA[Marketing]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/24/jQu0fdD0PO1GKSlyJxy6.jpg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/24/jQu0fdD0PO1GKSlyJxy6.jpg"/></item><item><title><![CDATA[Mountain Dew brings together Salman Khan and Hrithik Roshan for an ad ]]></title><link>https://bestmediainfo.com/ad-craft/mountain-dew-brings-together-salman-khan-and-hrithik-roshan-for-an-ad-8752490</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/24/NPO5QQMoEdNoLHAerVpL.jpg">New Delhi: Mountain Dew, PepsiCo India’s beverage brand, has launched a new campaign. With Salman Khan and Hrithik Roshan as brand ambassadors, the brand aims to build on its  “Darr Ke Aage Jeet Hai” ethos—which means victory lies beyond fear. According to Mountain Dew, the duo features in a TVC that showcases that people can overcome any challenge that life throws their way through courage and camaraderie. In the film, a group of friends can be seen on a cable car journey through snow-capped mountains. Suddenly, disaster strikes as the cables snap, sending the car tumbling towards a gorge. Hrithik and Salman then work side by side to avert disaster. The narrative aims to resonate with anyone who has ever faced fear. Mountain Dew’s Brand Ambassador, Salman Khan said, “I’m excited to join hands with Mountain Dew as the face of the brand. The campaign’s message of embracing courage and facing fears resonates deeply with me. It’s about the power of camaraderie—having your friends by your side when things get tough and conquering challenges together. Darr Ke Aage Jeet Hai is a powerful philosophy, and I’m thrilled to bring it to life.” Brand Ambassador Hrithik Roshan added, “Mountain Dew has always stood for pushing limits and facing fears, which is something I truly connect with. This campaign is special because it highlights how courage isn’t just about going solo—it’s about the strength we find in each other. It’s a reminder that when we stand together, we can overcome any challenge. That’s what makes this campaign so powerful." Akankshaa Dalal, Category Lead, Mountain Dew, PepsiCo India, said, "Mountain Dew embodies fearlessness, and this campaign takes that to the next level by showcasing the power of camaraderie. Courage grows when challenges are faced together, and that’s something our audience truly connects with. Bringing Hrithik Roshan and Salman Khan together for the first time isn’t just about their individual grit—it’s about the exciting energy they create as a team. This campaign is all about pushing limits, embracing challenges, and proving that with the right support, no fear is too big to conquer." Indian film director Ali Abbas Zafar commented, "Directing the Mountain Dew campaign has been a power-packed experience. I absolutely loved directing Hrithik Roshan and Salman Khan, and working with the brand was equally exhilarating. With "Darr Ke Aage Jeet Hai," we are showcasing that courage grows when we face challenges together, proving that fear loses its hold when we unite. Every moment—whether collaborating with these stellar actors or with a brand that pushes boundaries—was deeply rewarding. I hope our film inspires you to embrace your own bold spirit." The Creative Lead on the campaign, Vikram Pandey, Co-COO, Leo Burnett Agency, said, “Mountain Dew is known for its larger-than-life action spectacle and our latest film brings together not one but two of Bollywood’s biggest action icons Hrithik Roshan and Salman Khan doubling the thrill factor. Rooted in the brand’s iconic philosophy of Darr Ke Aage Jeet Hai, in this new film as Hrithik and Salman find themselves in a high-altitude, edge-of-the-cliff situation, fuelled by Mountain Dew, they turn fear into triumph, proving that fear stands no chance when you stand strong, together reminding audiences that when you have the right mindset—and the right partner—there’s no fear you can’t defeat." <blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/reel/DGX-xHYS8bR/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);"> <div style="padding: 16px;"><a href="https://www.instagram.com/reel/DGX-xHYS8bR/?utm_source=ig_embed&utm_campaign=loading" style="background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; 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font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div> </div> <div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"> <div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div> </div> <div style="margin-left: 8px;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);"></div> </div> <div style="margin-left: auto;"> <div style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div> </div> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div> </div> </a> <p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a href="https://www.instagram.com/reel/DGX-xHYS8bR/?utm_source=ig_embed&utm_campaign=loading" style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" target="_blank" rel="noopener">A post shared by Mountain Dew India (@mountaindewin)</a> </div> </blockquote> <script async="" src="//www.instagram.com/embed.js"></script>]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Mon, 24 Feb 2025 17:31:35 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/ad-craft/mountain-dew-brings-together-salman-khan-and-hrithik-roshan-for-an-ad-8752490]]></guid><category><![CDATA[Ad Craft]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/24/NPO5QQMoEdNoLHAerVpL.jpg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/24/NPO5QQMoEdNoLHAerVpL.jpg"/></item><item><title><![CDATA[Sam & Andy brings hospitality brand ‘The Talking Spoons’ to life ]]></title><link>https://bestmediainfo.com/mediainfo/advertising/sam-andy-brings-hospitality-brand-the-talking-spoons-to-life-8752435</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/24/Lei15E9XHAPjpv2mh4Hx.jpg">New Delhi: Sam & Andy, a brand marketing company based in Mumbai, bring to life a new contemporary hospitality brand, “The Talking Spoons”.  A sub-brand of the company Raksha Hospitality was created to focus primarily on Indian weddings.  Raksha Hospitality, a brand providing customers with hospitality and catering services, launched The Talking Spoons which is a premium catering service. Studying market dynamics, customer perceptions, expectations, and trends in society, Sam & Andy devised a strategy to stabilise business traction with The Talking Spoons. The brand was born with a vision of serving modern customers in a new competitive market segment while inheriting the expertise in catering and hospitality services from the parent company, said Sam & Andy in a statement.  <figure class="image"><img alt="Avani-Sanghvi" src="https://img-cdn.thepublive.com/fit-in/1200x677/filters:format(webp)/bmi/media/media_files/2025/02/24/ICwFPrGLaGZFFoN0j3wp.jpg" style="width: 100%;"> <figcaption>Avani Sanghvi</figcaption> </figure> Avani Sanghvi, Director, Raksha Hospitality and CEO, The Talking Spoons, said, “Taking a walk down memory lane, it is nothing short of awe-inspiring to recall the entire journey right from planning to launch of The Talking Spoons. The passion, research orientation and dedication displayed by Sam & Andy is commendable. Here’s to scaling new heights in the times to follow.” <figure class="image"><img alt="Anindya Ghosh" src="https://img-cdn.thepublive.com/fit-in/1200x678/filters:format(webp)/bmi/media/media_files/2025/02/24/Kf143h8ZMLNRdKc8QBQz.jpg" style="width: 100%;"> <figcaption>Anindya Ghosh</figcaption> </figure> Anindya Ghosh, Founding Partner, Sam & Andy said, “It has been a rather enlightening journey discovering the diverse facets of the hospitality space and the changing mindsets of customers. Our vision with The Talking Spoons was to create a new-age extension of Raksha Hospitality, which reserves the technical finesse of the parent company but still serves customers with a modernised personality, meeting their expectations. It has truly been a delight where we had a chance to strategize the launch of the brand after receiving valuable inputs from team Raksha Hospitality.” <figure class="image"><img alt="Sameer Joshi" src="https://img-cdn.thepublive.com/fit-in/1200x678/filters:format(webp)/bmi/media/media_files/2025/02/24/czFj7Grhy525grAHUeTJ.jpg" style="width: 100%;"> <figcaption>Sameer Joshi</figcaption> </figure> “Avani Sanghvi and Timir Sanghvi, Director and CEO Raksha Hospitality, are a true business visionary duo who are always thinking ahead. The key challenge was addressing a category issue that was impacting revenue. When we proposed a solution closely aligned with the category, the client not only embraced it, but saw it as a long-term fix. Most importantly, we solved the core business problem through a brand-focused lens,” said Sameer Joshi, Founding Partner, Sam & Andy. Other activities undertaken by Sam & Andy included introducing a new brand identity, designing the brand menu, and developing brand assets. Besides, a cloud kitchen concept was coined to foster revenue expansion. ]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Mon, 24 Feb 2025 17:26:03 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/mediainfo/advertising/sam-andy-brings-hospitality-brand-the-talking-spoons-to-life-8752435]]></guid><category><![CDATA[Advertising]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/24/Lei15E9XHAPjpv2mh4Hx.jpg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/24/Lei15E9XHAPjpv2mh4Hx.jpg"/></item><item><title><![CDATA[SC cracks down on misleading medical ads, demands stricter state enforcement ]]></title><link>https://bestmediainfo.com/mediainfo/advertising/sc-cracks-down-on-misleading-medical-ads-demands-stricter-state-enforcement-8752380</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/OrgL2jncRjGlrzxzWvWc.jpg">New Delhi: The Supreme Court on Monday sharply criticised several states for their lax enforcement of rules against misleading medical advertisements, demanding stricter action to protect consumers from false health claims.   The court, hearing a plea from the Indian Medical Association (IMA), stressed the need for full compliance with Rule 170 of the Drugs and Cosmetics Rules, 1945, which regulates advertising of allopathic medicines. To summarise, on May 7, 2024, the court directed all State/UT governments to submit affidavits from their licensing authorities detailing the actions taken since 2018 against misleading advertisements that violated the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954, the Drugs and Cosmetics Act, 1940, and the Consumer Protection Act, 2019.   The court has previously summoned officials from Andhra Pradesh, Delhi, and Jammu & Kashmir to explain their non-compliance and has warned of potential contempt proceedings for inaction. Justice Abhay S Oka and Justice Ujjal Bhuyan expressed strong disapproval of states like Jharkhand and Karnataka, where authorities failed to prosecute advertisers despite evidence of misleading claims.  The court directed these states to utilise their police resources to track down offenders and submit detailed compliance reports. "These are only excuses by the state," the court remarked, rejecting Karnataka's claim that it couldn't prosecute 25 cases due to lack of particulars.  "They have their own police machinery." Subsequently, the Court asked State/UT governments to explain their failure to impose penalties and deterrents to ensure compliance with these statutes.The court also commended Kerala for its comprehensive compliance efforts and urged other states to follow suit.  It reiterated that states have a duty to proactively enforce Rule 170 and take action against violators, warning against inaction in preventing misleading medical claims. This case highlights the ongoing battle against false advertising in the healthcare sector. The Supreme Court's intervention underscores the urgent need for stricter enforcement and greater accountability to protect consumers from potentially harmful misinformation.]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Mon, 24 Feb 2025 17:00:33 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/mediainfo/advertising/sc-cracks-down-on-misleading-medical-ads-demands-stricter-state-enforcement-8752380]]></guid><category><![CDATA[Advertising]]></category><category><![CDATA[Marketing]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/OrgL2jncRjGlrzxzWvWc.jpg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/OrgL2jncRjGlrzxzWvWc.jpg"/></item><item><title><![CDATA[Inaugural ETNow.in Business Conclave & Awards to take place on Feb 25 in New Delhi ]]></title><link>https://bestmediainfo.com/mediainfo/mediainfo-digital/inaugural-etnowin-business-conclave-awards-to-take-place-on-feb-25-in-new-delhi-8752195</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/24/09IEqfBamx7EX2jcGlGr.png">New Delhi: Times Network Digital is hosting the inaugural edition of the ETNow.in Business Conclave & Awards 2025 on February 25 in New Delhi.  This platform for policymakers and industry leaders will foster collaboration, deliberation, and a strategic roadmap to accelerate India’s progress towards a Viksit Bharat, striving to become a $5 trillion economy by 2030, said the Times Network in a statement.  The keynote address will be delivered by Jitendra Singh, Union MoS (Ind. Charge) for Science & Technology, Earth Sciences, MoS PMO, PP/DoPT, Atomic Energy, and Space. The event will also honour winners in over 90 categories, recognizing contributions that drive India’s progress. ETNow.in Business Conclave & Awards 2025 will delve into India's global competitiveness in manufacturing and investment, strategies to leverage natural resources, the real estate boom and its economic impact, the role of GenAI in industry 4.0, innovations in healthcare, and India's AI roadmap. Guests of honour, Rajeev Chandrasekhar, former Union Minister and tech investor, and Lieutenant General K. T. Parnaik, Governor of Arunachal Pradesh, will deliver sessions on ‘Roadmap for India to Stay Ahead of the AI Curve’, and ‘Fast Track to Top 3’ respectively.  The event will also bring together people from the industry, including Abhishek Somany, Managing Director, Somany Ceramics, Shashank Shah, Director, Senior Specialist, Viksit Bharat Planning, Niti Ayog, Kamini Walia, Scientist G and Head, Descriptive Research Division Indian Council of Medical Research, Deepak Sahni, Founder, Healthians, Sanjeev Bikhchandani, Co-Founder, Infoedge amongst others. ]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Mon, 24 Feb 2025 16:15:26 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/mediainfo/mediainfo-digital/inaugural-etnowin-business-conclave-awards-to-take-place-on-feb-25-in-new-delhi-8752195]]></guid><category><![CDATA[Digital]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/24/09IEqfBamx7EX2jcGlGr.png" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/24/09IEqfBamx7EX2jcGlGr.png"/></item><item><title><![CDATA[Firebolt appoints Sandeep Mathur as Managing Director, APAC ]]></title><link>https://bestmediainfo.com/mediainfo/mediainfo-marketing/firebolt-appoints-sandeep-mathur-as-managing-director-apac-8752155</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/24/GZLftgQXnjlJHiTtyx9a.jpg">New Delhi: Firebolt, the Data Warehouse for AI applications, announced the appointment of Sandeep Mathur as the Managing Director, APAC.  In this role, Mathur will drive Firebolt’s growth strategy in APAC, lead regional go-to-market (GTM) efforts, and collaborate with Firebolt’s leadership to build global teams—including support, sales development, and engineering—based in India. With over 25 years of leadership experience in the technology industry, Mathur brings a deep understanding of enterprise data and analytics.  Prior to joining Firebolt, he held leadership roles at Lentra, Oracle, among others, where he was instrumental in driving business expansion, strategic sales and fostering innovation in technology and data analytics solutions.  With his appointment, Firebolt will focus on expanding its footprint in key verticals like financial services, e-commerce, and technology, where real-time analytics and lightning-fast performance are critical.  Eldad Farkash, Co-founder and CEO of Firebolt, commented, “Sandeep Mathur's appointment marks a pivotal moment for Firebolt. His deep understanding of the APAC market, combined with his strategic expertise, will be instrumental as we empower APAC enterprises with a new generation of high-performance analytics, expand partner ecosystems and enhance customer education initiatives that redefine speed, scale, and efficiency.” Hemanth Vedagarbha, President, Firebolt, said, "We are thrilled to have Sandeep Mathur at Firebolt. His deep expertise in scaling high-growth technology businesses and driving customer success in the region makes him an invaluable addition to our leadership team. As Firebolt continues to redefine cloud data analytics with unmatched speed and efficiency, Sandeep’s leadership will play a crucial role in expanding our presence and delivering exceptional value to enterprises across APAC." Mathur, Managing Director, APAC, Firebolt, stated, “Innovation and technology are transforming how businesses in APAC operate. Joining Firebolt at such a pivotal time in the data and analytics landscape, I look forward to helping businesses achieve unmatched performance and efficiency. Firebolt’s innovative approach to cloud data warehousing is setting new benchmarks in performance and cost efficiency. My focus will be on collaborating with enterprises and fast-growing startups across APAC to optimize their cloud data infrastructures and maximize their performance-to-cost ratio. I look forward to partnering with our talented team and stakeholders to help organizations in the region unlock the full potential of their data.”]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Mon, 24 Feb 2025 16:10:40 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/mediainfo/mediainfo-marketing/firebolt-appoints-sandeep-mathur-as-managing-director-apac-8752155]]></guid><category><![CDATA[Marketing]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/24/GZLftgQXnjlJHiTtyx9a.jpg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/24/GZLftgQXnjlJHiTtyx9a.jpg"/></item><item><title><![CDATA[Rural demand, govt spending to drive 7-8% revenue growth in Q4: ICRA ]]></title><link>https://bestmediainfo.com/mediainfo/mediainfo-marketing/rural-demand-govt-spending-to-drive-7-8-revenue-growth-in-q4-icra-8751900</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2024/11/07/uu7C4QpgVDtoXtQJzVxL.jpeg">New Delhi: Domestic rating agency ICRA on Monday said Indian companies are likely to clock 7-8 per cent revenue growth during the March quarter of the current fiscal year, led by a revival in rural demand and an uptick in government spending, <a href="https://www.newsdrum.in/business/india-inc-to-clock-7-8-pc-revenue-growth-in-q4-on-rural-demand-revival-govt-spend-icra-8751415">NewsDrum reported</a>. ICRA expects the private capital expenditure (capex) cycle to remain measured in view of the uncertainties around geopolitical developments and the relatively subdued outlook on merchandise exports from India. Nonetheless, certain sunrise sectors such as electronics, semiconductors and niche segments within the automotive space like electric vehicles (EVs) will continue to see a scale-up in investments, in line with various production-linked incentive programmes announced by the Government of India, it said. In a statement, ICRA said the recovery in the operating profit margins (OPM) for India Inc witnessed over the past quarter is likely to be sustained at 18.2-18.4 per cent, supported by an increase in demand, led by improved consumer sentiments. "Rural demand is expected to be upbeat in H1 CY2025 (January-March), aided by the robust output for most kharif crops and the favourable outlook for the ongoing rabi season. Beyond that, a normal and well-distributed monsoon in 2025 is crucial to support the agricultural outcomes," said Kinjal Shah, Senior Vice President & Co-Group Head, Corporate Ratings, ICRA. Urban demand, which has been sluggish over the last few quarters, is expected to improve, aided by the sizeable income-tax relief in the Union Budget 2025, the monetary easing by the Reserve Bank of India, and the expectations of a moderation in food inflation, which would augment discretionary consumption, Shah added. ICRA said the evolution of the global economic and political scenario, movement in foreign exchange rates, the impact of the new US President's policies, pick up in government spending and a revival in the domestic urban demand would remain the key monitorables over the near-term. ICRA's analysis of the Q3 FY2025 (October-December) performance of 602 listed companies (excluding financial sector entities) shows a 6.8 per cent year-on-year revenue growth, supported by improved demand across consumption-oriented sectors like consumer durables, FMCG, retail, hotels and airlines, while a few commodity-oriented sectors like iron and steel witnessed some decline, following lower realisations owing to weak global demand and the influx of cheaper imports from China.]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Mon, 24 Feb 2025 15:38:39 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/mediainfo/mediainfo-marketing/rural-demand-govt-spending-to-drive-7-8-revenue-growth-in-q4-icra-8751900]]></guid><category><![CDATA[Advertising]]></category><category><![CDATA[Marketing]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2024/11/07/uu7C4QpgVDtoXtQJzVxL.jpeg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2024/11/07/uu7C4QpgVDtoXtQJzVxL.jpeg"/></item><item><title><![CDATA[Mihir Karkare, Hareesh Tibrewala, and Sanjay Mehta reunite to launch Meru Life ]]></title><link>https://bestmediainfo.com/mediainfo/advertising/mihir-karkare-hareesh-tibrewala-and-sanjay-mehta-reunite-to-launch-meru-life-8751908</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/24/h5LUV5UzTHZuPHgJQThE.jpg">New Delhi: Mihir Karkare, Hareesh Tibrewala, and Sanjay Mehta, have once again joined forces to launch Meru Life. Karkare and Tibrewala co-founded Mirum India along with Mehta in 2009. Earlier known as Social Wavelength, the company was acquired by WPP and named Mirum in 2014. Both Tibrewala and Mehta stepped down from their respective positions in February 2024. Karkare quit Mirum in January 2025.  At Meru Life, Karkare will serve as the Chief Executive Officer (CEO) of the company, while Saurabh Garg has joined as its Chief Marketing Officer (CMO). Tibrewala will take on the role of Strategic Advisor and Investor. Arun Kedia and Sanjay Mehta are also investors in the company. According to Meru Life’s website, the company’s mission is “to empower Active Seniors to build an active, connected and purposeful second inning. An inning where experience meets opportunity. Where you don’t just dream about what’s next - you live it. We are building a series of products, services and solutions that serve as the foundation for the next chapter for active seniors.” Karkare, Co-Founder and CEO, Meru Life, in a LinkedIn post said, “I’m working on building Meru Life - which is a first-of-its-kind digital ecosystem focused on enabling individuals aged 55-70 (who we are calling Active Seniors) to lead a vibrant and purposeful second inning.” Tibrewala, Co-Founder and Strategic Advisor, Meru Life, said in a LinkedIn post, “Happy to share, the launch of a new venture with Mihir Karkare as CEO and Saurabh Garg as CMO. My role will be that of a Strategic Advisor. And an investor, along with Arun Kedia, Sanjay Mehta and others.” He added, “MeruLife will be rolling out products and solutions over the next few months catering to Active Seniors.”]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Mon, 24 Feb 2025 15:10:56 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/mediainfo/advertising/mihir-karkare-hareesh-tibrewala-and-sanjay-mehta-reunite-to-launch-meru-life-8751908]]></guid><category><![CDATA[Advertising]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/24/h5LUV5UzTHZuPHgJQThE.jpg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/24/h5LUV5UzTHZuPHgJQThE.jpg"/></item><item><title><![CDATA[TCPL’s Tanmay Prusty joins Crompton Electricals as CMO ]]></title><link>https://bestmediainfo.com/mediainfo/mediainfo-marketing/tcpls-tanmay-prusty-joins-crompton-electricals-as-cmo-8751465</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/24/zjev92s8TzPnaYs5b2lL.jpg">New Delhi: Crompton Greaves Consumer Electricals has appointed Tanmay Prusty as the Chief Marketing Officer.  In the company’s filings on the stock exchange, Crompton announced the appointment, w.e.f., February 24, 2025. Prusty will be transcending to the role from being the Senior Vice-President, Business for Capital Foods, a subsidiary of Tata Consumer Products.  Announcing the onboarding, the company stated, “The board of directors of the company have today i.e. on February 23, 2025, approved the appointment of Tanmay Prusty as Chief Marketing Officer designated as Senior Management Personnel of the Company with effect from February 24, 2025.”  Prusty is joining Crompton with an expansive, two-decade-long career. Prusty was responsible for leading the integration of Tata Consumer’s recent acquisition, with a business size of Rs 800 crores across multiple brands like Ching’s Secret and Smith and Jones.  He played an instrumental role in “shaping the organisational structure and driving the integration of the new business which speaks to his ability to lead complex business operations and stakeholder management.” A graduate of XLRI Jamshedpur, Prusty has been associated with companies like Amazon, ITC, Reckitt.  He has also worked across brands such as Dettol, Tata Tea, and Fiama Di Wills, among others in the Foods, Personal Care, and Consumer Electronics category.  He briefly worked with OYO as the Vice-President - Business Unit Head in 2019-20. ]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Mon, 24 Feb 2025 13:26:52 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/mediainfo/mediainfo-marketing/tcpls-tanmay-prusty-joins-crompton-electricals-as-cmo-8751465]]></guid><category><![CDATA[Marketing]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/24/zjev92s8TzPnaYs5b2lL.jpg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/24/zjev92s8TzPnaYs5b2lL.jpg"/></item><item><title><![CDATA[Growth of streaming resulting in revival of TV: GroupM’s Ashwin Padmanabhan ]]></title><link>https://bestmediainfo.com/mediainfo/advertising/growth-of-streaming-is-resulting-in-a-revival-of-tv-groupms-ashwin-padmanabhan-8750832</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/cyw3LoNjJOYQDVMlzUi3.jpg">New Delhi: The digital advertising landscape is undergoing a significant transformation, moving beyond traditional social media and content platforms towards transaction-driven platforms, Ashwin Padmanabhan, Chief Operating Officer for South Asia, GroupM, said in an interview with BestMediaInfo.com.  Explaining how the shift in spends is taking place on the digital medium, he said, "We've always looked at digital as one block. But today, one can't call digital as one medium anymore. The first wave of digital ad spending, primarily focused on platforms like Facebook and Instagram, is giving way to a new wave driven by transaction data." This shift, he noted, is evident in the rise of retail media, where advertisers are leveraging purchase data to target consumers on platforms like Amazon, Nykaa, Big Basket, and Flipkart.  “Even payment apps like Paytm and Google Pay are emerging as advertising channels,” he added. Growing at a 40% CAGR since 2019, retail media’s share in overall digital media is set to surge exponentially, highlighted GroupM’s “This Year Next Year” report released earlier this month.  “Last year, it already accounted for 22% of digital advertising,” said the report. India currently has the third-largest e-commerce shopper base globally and is projected to surpass the US by 2030. The online digital commerce market is expected to reach Rs 1,67,000 crore by 2028, comprising 9-11% of the total retail GMV (Gross Merchandise Value). <h2 dir="ltr">It’s not performance vs brand building but a full-funnel approach</h2> With the rise of commerce platforms, many in the industry predict a shift toward performance marketing over brand building. However, advertisers speaking to BestMediaInfo.com have consistently emphasised the need for a balanced approach rather than prioritising one over the other. They believe that, beyond a certain point, neither performance marketing nor brand building can sustain growth on its own. Padmanabhan contradicted the notion of adex shifting more towards performance over brand building. In fact, he highlighted the opportunity brands have for a complete full-funnel environment. He said that we can now leverage transaction data to advertise on a content-based digital platform and complete the loop on a commerce platform. He illustrated this concept with an example: "Imagine leveraging Blinkit or Zepto data to advertise on Instagram, targeting specific cohorts of audiences. When users click on that post or reel, it takes them back to the quick commerce platform to complete their transaction." This approach, Padmanabhan argued, enables marketers to create a "full-funnel, attributable environment" by merging the worlds of commerce and content consumption.”  <h2 dir="ltr">TV growth driven by streaming</h2> Padmanabhan highlighted the significant evolution of television, driven by the rise of streaming.  According to GroupM's recently launched annual TYNY report, 26% of global TV ad spend now goes to streaming, while in India, streaming accounts for 13% of total TV adex. While India's advertising spend on streaming platforms is currently lower than the global average, Padmanabhan's insights suggested that this segment is poised for significant growth. As internet penetration increases and consumer preferences shift towards on-demand content, broadcasters and advertisers in India are likely to invest more heavily in streaming platforms. He attributed this evolution to the changing distribution landscape of TV content. "TV first started as terrestrial, then cable came, then satellite, and now you have the internet," he explained. "Distributing broadcast content through the internet is resulting in a revival of TV." Padmanabhan also highlighted the advantages of internet-based distribution, such as wider reach, targeted delivery to specific geographies, and enhanced measurement capabilities. This, he argued, allows broadcasters to connect with larger audiences and gain deeper insights into their viewing habits. According to GroupM’s latest TYNY report, the spending on TV stood at Rs 42,859 crore in 2024, which is expected to degrow by 1% to reach Rs 42,431 crore in 2025. Padmanabhan attributed the challenges faced by linear TV to factors like growth challenges in the FMCG sector and stress on urban middle-class consumption, which are impacting TV ad spends.  He emphasised the need for the TV industry to adapt and innovate. "Clearly, the TV industry has to invest in new forms of distribution, unifying measurement, and targeting to really find new avenues of growth," he explained. When asked about the shift in ad spending from linear TV to streaming and the lower revenue potential of digital compared to traditional TV spots, Padmanabhan emphasised that the evolution of television—especially with the rise of Connected TV (CTV) and streaming—will lead to new commercial models and measurement metrics. He cited Jio's approach to selling IPL advertising on CTV last year, where they used a per 10-second rate instead of the traditional CPM (cost per mille) model. Padmanabhan also noted that emerging distribution models are creating new opportunities for broadcasters, allowing them to expand their reach and monetise content more innovatively. <h2 dir="ltr">The evolution of CTV buying: FCT or CPM?</h2> While retaining the CPM rate at Rs 480 for IPL advertising on CTV, JioStar floated an FCT rate of Rs 8.5 lakh, up 30% from Rs 6.5 lakh charged by JioCinema last year. The hike is attributed to the fast-expanding base of CTV users in India. Ultimately, Padmanabhan argued, marketers are focused on ROAS (return on ad spend) and the impact on their brand and audience engagement. "I may use a different currency to finally buy a particular spot or impression," he said, "but I'm also measuring ROAS and saying, what is it doing to my brand? What is it doing to the way audiences are engaging with my communication? And how does it lead to my business metrics?" He further emphasised that it’s a wrong notion to think that buying ads on a CPM basis is cheap. It involves additional costs like paying for targeting, premium environments, audience engagement, and measurement. “So, it’s wrong to say digital advertising is cheaper than TV.” According to Padmanabhan, selling advertising on an FCT (Free Commercial Time) basis is viable only for streaming/live content such as live sports, concerts, or news streaming. However, it is not suitable for Video on Demand (VOD), as VOD is not streaming in the literal sense and allows viewers greater control over their viewing experience. Padmanabhan emphasised that this evolution is driven by a more sophisticated approach to measurement and evaluation. "There are metrics for buying and selling media and impressions," he explained, "and there are metrics for measuring the outcome of what that buy is doing for my business. Both of these come into play." <h2 dir="ltr">High-impact properties going only-digital</h2> When asked about advertisers’ growing interest in associating with high-impact properties like Shark Tank and MasterChef going fully digital, Padmanabhan highlighted that advertisers value content quality and targeted reach. “Advertisers are increasingly drawn to high-impact digital-only shows like Shark Tank and MasterChef due to the power of their content and the ability to reach specific audiences,” he said.  "There are so many clients out there who have chosen to partner with those shows," Padmanabhan observed. "It's because of the power of the content." He explained that brands want to associate with premium content that enhances their own brand image and resonates with their target audience. "Shark Tank is an example of content that is not a commodity," he stated. "The brands that are present on Shark Tank want to associate with that content because it adds to their own brand's sheen and shine." Furthermore, Padmanabhan pointed out that digital platforms provide access to specific audience segments that may not be readily available through traditional television.  "I could distribute Shark Tank on cable and satellite and also on digital," he explained, "but probably, I will see more consumption happen on digital because the kind of audiences that will consume that content are present more on digital or streaming content." He emphasised that this doesn't necessarily mean viewers are only watching on mobile devices. "They're still watching it on a large-screen TV," Padmanabhan noted. This trend, he argued, reflects a shift in how advertisers make decisions. While traditional digital advertising often focuses on buying impressions and ensuring brand safety, associating with high-quality content like Shark Tank allows for a more targeted and impactful approach. "Here, you make a choice to be a part of a content," Padmanabhan explained. "So, that's where the big difference is really in making decisions." <h2 dir="ltr">Adex to improve in H2</h2> India’s adex is expected to grow by 7% in 2025, taking the overall ad revenue to Rs 1,64,137 crore, with an incremental Rs 10,730 crore compared to 2024, said GroupM India in its annual This Year Next Year (TYNY) report. In 2024, Indian advertising spend grew 8.8% to reach Rs 1,53,407 crore, said GroupM. India's advertising market is poised for stronger growth in the second half of 2025, fuelled by increased consumption driven by factors like reduced interest rates and income tax cuts, according to Padmanabhan.  Sharing insights from the GroupM TYNY Report 2025, the forecast predicts a 5% growth in ad spending for H1 2025, followed by a stronger 9-10% growth in H2 2025. "We expect this H2 to grow at about 9 or 10%," Padmanabhan stated, citing the anticipated increase in consumption as a key driver. He explained that reduced interest rates and income tax cuts are likely to boost consumer spending, which in turn will fuel higher ad spending. Digital is driving the adex growth at about 11.5%, followed by cinema at 10% and OOH at 8%. In contrast, TYNY projects a decline of 1% for both linear TV and radio, marking a significant shift in the media landscape. Despite the decline in linear TV and radio, Padmanabhan highlighted that India's overall ad market growth is outpacing global trends. "India's growth rates on each medium are still better than what we saw at the global level," he observed. He also pointed out that print media continues to grow in India, unlike in many other markets. The report revealed that digital media now accounts for the lion's share of the Indian ad market, capturing 60% of total ad spends and 95% of incremental spends. "The digital adex is expected to be at about Rs 99,137 crore in 2025 and has taken the lion's share," Padmanabhan stated. However, he emphasised that "digital is not a monolith" and highlighted the rise of retail media as a key driver of growth within the digital advertising landscape. "Retail media advertising will be about 13.2% of all advertising in India by 2025," he projected. <h2 dir="ltr">Shift in content consumption influences purchasing behaviour</h2> As consumer behaviour undergoes rapid transformation, marketers must rethink how they connect with audiences in a fragmented media landscape, said Padmanabhan.  "The biggest learning for us has been the pace at which consumers are evolving," he noted. The distinction between “media and transaction points is blurring,” with “touchpoints becoming media and media becoming transaction hubs.” The “fragmentation of consumer attention” poses a significant challenge for marketers. "Earlier, I could advertise on one big TV show and be confident that people were watching. That’s no longer the case," Padmanabhan explained.  As a result, marketing strategies must evolve. "To connect meaningfully with consumers, we need to understand where they are, how often they engage, and what kind of content resonates with them," he emphasised. With digital engagement often lasting just seconds, brands must tailor their messaging for instant impact. "If people watch content on their phone for five seconds, my ad needs to make an impression in that time," he pointed out. Padmanabhan underscored that this shift in content consumption also influences purchasing behaviour, requiring a fundamental change in marketing planning, measurement, and execution. "The way consumers engage with content and transactions has changed dramatically. The sooner we recognise this, the sooner we can adapt our marketing strategies to stay relevant," he concluded.  ]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Akansha Srivastava</dc:creator><pubDate>Mon, 24 Feb 2025 10:39:42 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/mediainfo/advertising/growth-of-streaming-is-resulting-in-a-revival-of-tv-groupms-ashwin-padmanabhan-8750832]]></guid><category><![CDATA[Interviews]]></category><category><![CDATA[OTT]]></category><category><![CDATA[Advertising]]></category><category><![CDATA[Digital]]></category><category><![CDATA[Television]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/cyw3LoNjJOYQDVMlzUi3.jpg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/cyw3LoNjJOYQDVMlzUi3.jpg"/></item><item><title><![CDATA[India vs Pakistan Champions Trophy clash clocks 60.2 crore views on JioHotstar ]]></title><link>https://bestmediainfo.com/mediainfo/ott/india-vs-pakistan-champions-trophy-clash-clocks-602-crore-views-on-jiohotstar-8750343</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/24/cS6aqN3TG89O53H3LSLu.jpeg">New Delhi: The India-Pakistan match in Dubai at the ongoing ICC Champions Trophy on Sunday turned out to be a mega blockbuster touching a record views of 60.2 crore on the streaming platform of the newly created platform JioHotstar. The total views during the live stream for the Indo-Pak match on JioHotstar, formed by the merger of erstwhile platforms JioCinema and Disney +HotStar, reached 60.2 crore when Virat Kohli hit the winning runs chasing a target of 241 runs. It is important to note that JioHotstar stopped displaying live concurrent viewers after the merger of Disney+ Hotstar and JioCinema. Prior to the merger, Disney+ Hotstar displayed concurrent viewers, whereas JioCinema showed total views. Kohli himself completed his 51st century with the last stroke, keeping viewers absorbed. When the first over of the match was bowled by Mohammed Shami, the viewership jumped to 6.8 crore at the end of it and kept increasing through the match. The viewership reached 32.1 crore in the last over of Pakistan's innings and reached 32.2 crore during the innings break. When India began their run chase, the viewership increased to 33.8 crore and remained stable at 36.2 crore for a substantial period before surging to record levels when India inched towards a victory. The previous record for the highest peak concurrency was at 3.5 crore registered in 2023 when India played Pakistan in the ICC Cricket World Cup on the erstwhile Disney +HotStar. In the Asia Cup, the peak concurrency in India vs Pakistan match was of 2.8 crore viewers. The India-Pakistan match on Sunday was also live telecast on the terrestrial channels of JioStar, the newly formed joint venture by the merger of Viacom18 and Star India. However, viewership numbers will be released only a week later by the television audience measurement body Broadcast Audience Research Council (BARC).]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Mon, 24 Feb 2025 09:12:44 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/mediainfo/ott/india-vs-pakistan-champions-trophy-clash-clocks-602-crore-views-on-jiohotstar-8750343]]></guid><category><![CDATA[OTT]]></category><category><![CDATA[Digital]]></category><category><![CDATA[Television]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/24/cS6aqN3TG89O53H3LSLu.jpeg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/24/cS6aqN3TG89O53H3LSLu.jpeg"/></item><item><title><![CDATA[PVR Inox partners with JioStar to bring ICC Champions Trophy 2025 to big screen ]]></title><link>https://bestmediainfo.com/mediainfo/mediainfo-digital/pvr-inox-partners-with-jiostar-to-bring-icc-champions-trophy-2025-to-big-screen-8750127</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/01/14/iXVqzQpybrpa6P6hJ841.jpg">New Delhi: PVR Inox has teamed up with JioStar to screen the ICC Champions Trophy 2025 live across its network. This collaboration started with the India vs Pakistan clash on February 23, 2025, at the Dubai International Cricket Stadium. The partnership will see more than 150 PVR INOX screens across India broadcast key matches of the tournament, including India’s group-stage encounter with New Zealand on March 2, 2025.  The screenings will span major cities like Mumbai, Delhi NCR, Kolkata, and Ahmedabad, as well as tier-2 and tier-3 markets such as Jaipur, Indore, and Lucknow, making this a truly nationwide spectacle. Gautam Dutta, CEO – Revenue and Operations at PVR Inox, expressed enthusiasm about the collaboration, stating, “We are thrilled to join hands with JioStar to bring the ICC Champions Trophy 2025 to our cinemas. This partnership merges two of India’s greatest passions—cricket and cinema—offering fans a stadium-like experience filled with excitement and camaraderie. Last year’s screenings drew massive crowds, and we’re confident this initiative will once again resonate with audiences across the country.” The next confirmed screening, India vs New Zealand, is slated for March 2 at the same time.  Further broadcasts will depend on India’s progression in the tournament, which runs from February 19 to March 9, 2025, across Pakistan and the UAE.]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Sun, 23 Feb 2025 21:48:45 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/mediainfo/mediainfo-digital/pvr-inox-partners-with-jiostar-to-bring-icc-champions-trophy-2025-to-big-screen-8750127]]></guid><category><![CDATA[Digital]]></category><category><![CDATA[Marketing]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/01/14/iXVqzQpybrpa6P6hJ841.jpg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/01/14/iXVqzQpybrpa6P6hJ841.jpg"/></item><item><title><![CDATA[Good Glamm Group sells ScoopWhoop to WLDD for Rs 20 crore ]]></title><link>https://bestmediainfo.com/mediainfo/mediainfo-digital/good-glamm-group-sells-scoopwhoop-to-wldd-for-rs-20-crore-8750105</link><description><![CDATA[<img src="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/21/58KYwUGxGMVe5OqAJ8oD.jpg">New Delhi: The Good Glamm Group, has finalised the sale of its digital media platform ScoopWhoop to Bengaluru-based meme marketing agency Wubba Lubba Dub Dub (WLDD) in a deal valued at approximately Rs 18-20 crore.  According to the news reports, the transaction, signed on February 15, marks a significant markdown from the Rs 100 crore valuation at which Good Glamm acquired ScoopWhoop in 2021, reflecting the company’s ongoing financial recalibration and shifting priorities. The all-asset sale includes ScoopWhoop’s intellectual property but excludes its liabilities, providing Good Glamm with a cash infusion to address pressing obligations such as employee salaries and vendor payments.  This move comes just a week after the company sold feminine hygiene brand Sirona Hygiene back to its original founders for an estimated Rs 150 crore. Founded in 2015 by Darpan Sanghvi, the Good Glamm Group rose to prominence with its content-to-commerce model, blending beauty brands like MyGlamm and The Moms Co. with digital media platforms such as ScoopWhoop, POPxo, and MissMalini. The acquisition of ScoopWhoop four years ago was intended to bolster its media portfolio and reach a diverse audience. However, with the company increasingly focusing on its beauty and personal care verticals, ScoopWhoop’s male-skewing readership no longer aligned with its strategic vision. The sale has not been without complications. Good Glamm is currently facing litigation from ScoopWhoop’s original founders over unpaid dues, including a second tranche of cash and promised equity upside from the 2021 deal. This legal entanglement adds to the company’s challenges, which have included delayed salary payments, silent layoffs of around 150 employees, and the exit of three board directors from Accel India, Prosus, and Bessemer Venture Partners in late 2024 amid a looming down-round valuation. WLDD, a seven-year-old agency known for its quirky branding and a creator marketing school in Bengaluru, sees ScoopWhoop as an opportunity to expand its digital footprint. The deal, negotiated in under a month, underscores WLDD’s ambition to leverage ScoopWhoop’s established name in India’s digital content space, despite its reduced valuation. As per the news reports, sources indicate that plans to offload other brands like Organic Harvest, The Moms Co., and additional content platforms have been shelved for now A Good Glamm spokesperson declined to comment on the transaction, as did representatives from WLDD and ScoopWhoop. ]]> </description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">BestMediaInfo Bureau</dc:creator><pubDate>Sun, 23 Feb 2025 21:39:35 +0530</pubDate><guid isPermaLink="true"><![CDATA[ https://bestmediainfo.com/mediainfo/mediainfo-digital/good-glamm-group-sells-scoopwhoop-to-wldd-for-rs-20-crore-8750105]]></guid><category><![CDATA[Digital]]></category><media:content height="960" medium="image" url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/21/58KYwUGxGMVe5OqAJ8oD.jpg" width="1280"/><media:thumbnail url="https://img-cdn.publive.online/fit-in/1280x960/bmi/media/media_files/2025/02/21/58KYwUGxGMVe5OqAJ8oD.jpg"/></item></channel></rss>