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Introduction to the Privacy Sandbox on Android | Google for Developers
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track-metadata-position="nav"> <span class="devsite-nav-text" tooltip> Home </span> </a></li> </ul> </div> <div class="devsite-mobile-nav-bottom"> <ul class="devsite-nav-list" menu="_book"> <li class="devsite-nav-item devsite-nav-heading"> <div class="devsite-nav-title devsite-nav-title-no-path"><span class="devsite-nav-text" tooltip>About Privacy Sandbox</span> </div></li> <li class="devsite-nav-item"><a href="https://developers-google-com.translate.goog/privacy-sandbox?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox"><span class="devsite-nav-text" tooltip>What is the Privacy Sandbox</span></a></li> <li class="devsite-nav-item"><a href="https://developers-google-com.translate.goog/privacy-sandbox/overview/web?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" 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class="devsite-nav-item"><a href="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://privacysandbox.com/open-web/%23the-privacy-sandbox-timeline" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: https://privacysandbox.com/open-web/#the-privacy-sandbox-timeline" track-type="bookNav" track-name="click" track-metadata-eventdetail="https://privacysandbox.com/open-web/#the-privacy-sandbox-timeline"><span class="devsite-nav-text" tooltip>Timeline</span></a></li> <li class="devsite-nav-item"><a href="https://developers-google-com.translate.goog/privacy-sandbox/overview/status?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/overview/status" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/overview/status"><span class="devsite-nav-text" tooltip>Web API status and feature releases</span></a></li> <li class="devsite-nav-item"><a href="https://developers-google-com.translate.goog/privacy-sandbox/overview/android-progress-updates?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/overview/android-progress-updates" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/overview/android-progress-updates"><span class="devsite-nav-text" tooltip>Android progress updates</span></a></li> <li class="devsite-nav-item"><a href="https://developers-google-com.translate.goog/privacy-sandbox/overview/android-release-notes?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/overview/android-release-notes" track-type="bookNav" track-name="click" 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devsite-nav-heading"> <div class="devsite-nav-title devsite-nav-title-no-path"><span class="devsite-nav-text" tooltip>Proposal lifecycle</span> </div></li> <li class="devsite-nav-item"><a href="https://developers-google-com.translate.goog/privacy-sandbox/overview/proposal-lifecycle?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/overview/proposal-lifecycle" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/overview/proposal-lifecycle"><span class="devsite-nav-text" tooltip>Proposal lifecycle in the Privacy Sandbox</span></a></li> <li class="devsite-nav-item devsite-nav-heading"> <div class="devsite-nav-title devsite-nav-title-no-path"><span class="devsite-nav-text" tooltip>Provide feedback for Privacy Sandbox</span> </div></li> <li class="devsite-nav-item"><a 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href="https://developers-google-com.translate.goog/privacy-sandbox/overview/feedback/report-2023-q4?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/overview/feedback/report-2023-q4" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/overview/feedback/report-2023-q4"><span class="devsite-nav-text" tooltip>Feedback report - 2023 Q4</span></a></li> <li class="devsite-nav-item"><a href="https://developers-google-com.translate.goog/privacy-sandbox/overview/feedback/report-2023-q3?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/overview/feedback/report-2023-q3" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/overview/feedback/report-2023-q3"><span class="devsite-nav-text" tooltip>Feedback report - 2023 Q3</span></a></li> <li class="devsite-nav-item"><a href="https://developers-google-com.translate.goog/privacy-sandbox/overview/feedback/report-2023-q2?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/overview/feedback/report-2023-q2" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/overview/feedback/report-2023-q2"><span class="devsite-nav-text" tooltip>Feedback report - 2023 Q2</span></a></li> <li class="devsite-nav-item"><a href="https://developers-google-com.translate.goog/privacy-sandbox/overview/feedback/report-2023-q1?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/overview/feedback/report-2023-q1" track-type="bookNav" 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class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/overview/feedback/report-2022-q1" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/overview/feedback/report-2022-q1"><span class="devsite-nav-text" tooltip>Feedback report - 2022 Q1</span></a></li> </ul> </div></li> <li class="devsite-nav-item devsite-nav-heading"> <div class="devsite-nav-title devsite-nav-title-no-path"><span class="devsite-nav-text" tooltip>Further information</span> </div></li> <li class="devsite-nav-item"><a href="https://developers-google-com.translate.goog/privacy-sandbox/private-advertising/setup/web/permissions-policy?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/setup/web/permissions-policy" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/setup/web/permissions-policy"><span class="devsite-nav-text" tooltip>Permissions Policy</span></a></li> <li class="devsite-nav-item"><a href="https://developers-google-com.translate.goog/privacy-sandbox/overview/privacy-compliance-faqs?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/overview/privacy-compliance-faqs" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/overview/privacy-compliance-faqs"><span class="devsite-nav-text" tooltip>Privacy Compliance FAQs</span></a></li> <li class="devsite-nav-item"><a href="https://developers-google-com.translate.goog/privacy-sandbox/overview/testing-faq?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: 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class="devsite-breadcrumb-item "><a href="https://developers-google-com.translate.goog/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="1" track-type="globalNav" track-name="breadcrumb" track-metadata-position="1" track-metadata-eventdetail=""> Home </a></li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div><a href="https://developers-google-com.translate.goog/privacy-sandbox?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="2" track-type="globalNav" track-name="breadcrumb" track-metadata-position="2" track-metadata-eventdetail="Privacy Sandbox"> Privacy Sandbox </a></li> </ul><devsite-thumb-rating position="header"> </devsite-thumb-rating> </div><devsite-feedback position="header" project-name="Privacy Sandbox" product-id="5335444" bucket="" context="" version="t-devsite-webserver-20241114-r00-rc02.464922260396498922" data-label="Send Feedback Button" track-type="feedback" track-name="sendFeedbackLink" track-metadata-position="header" class="nocontent" disable-product-feedback project-icon="https://developers.google.com/static/privacy-sandbox/assets/images/privacy-sandbox-logo.png"> <button> Send feedback </button> </devsite-feedback> <h1 class="devsite-page-title" tabindex="-1">Introduction to the Privacy Sandbox on Android</h1><devsite-feature-tooltip ack-key="AckCollectionsBookmarkTooltipDismiss" analytics-category="Site-Wide Custom Events" analytics-action-show="Callout Profile displayed" analytics-action-close="Callout Profile dismissed" analytics-label="Create Collection Callout" class="devsite-page-bookmark-tooltip nocontent" dismiss-button="true" id="devsite-collections-dropdown" dismiss-button-text="Dismiss" close-button-text="Got it"> <devsite-bookmark></devsite-bookmark> <span slot="popout-heading"> Stay organized with collections </span> <span slot="popout-contents"> Save and categorize content based on your preferences. </span> </devsite-feature-tooltip> <div class="devsite-page-title-meta"> <devsite-view-release-notes></devsite-view-release-notes> </div><devsite-toc class="devsite-nav" depth="2" devsite-toc-embedded> </devsite-toc> <devsite-recommendations-dropdown class="nocontent"></devsite-recommendations-dropdown> <div class="devsite-article-body clearfix "> <aside class="note" style="margin-bottom: 0px;"><b>Note: </b> This article reflects the Privacy Sandbox on Android's current design proposals and is subject to further change. We encourage your feedback and comments to assist in these efforts. </aside> <div class="video-wrapper"><devsite-video video-id="pQdzFbmlvOo"></devsite-video> </div> <p>Mobile apps have become a fundamental part of people's lives. Currently, over 90% of the apps on Google Play are free, providing access to valuable content and services to billions of users. Digital advertising plays a key role in making this possible. But in order to ensure a healthy app ecosystem — benefiting users, developers and businesses — the industry must continue to evolve how digital advertising works to improve user privacy.</p> <p>Three years ago, Google announced the <a href="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://privacysandbox.com">Privacy Sandbox</a> initiative to help improve user privacy on the web. Our proposal is to bring the Privacy Sandbox to Android, providing a clear path forward to improve user privacy without putting access to free content and services at risk.</p> <p>Our goal with the Privacy Sandbox on Android is to develop effective and privacy enhancing advertising solutions, where users know their privacy is protected, and developers and businesses have the tools to succeed on mobile. While we design, build and test these new solutions, we plan to support existing ads platform features—including <a href="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://support.google.com/googleplay/android-developer/answer/6048248">advertising ID</a>—for at least two years, and will provide substantial notice ahead of any future changes.</p> <aside class="note"> <strong>Note:</strong><span> The Privacy Sandbox on Android will be a multi-year effort, and we're actively soliciting feedback from the entire industry on our approach and APIs. To receive regular updates, please <a href="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://services.google.com/fb/forms/privacysandbox/">subscribe to the dedicated newsletter</a> for this initiative.</span> </aside> <p>To achieve the end goal, the Privacy Sandbox on Android proposes to introduce two key solutions; an <a href="https://developers-google-com.translate.goog/privacy-sandbox/overview/android?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto#sdk-runtime">SDK Runtime</a> and a set of <a href="https://developers-google-com.translate.goog/privacy-sandbox/overview/android?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto#privacy-preserving-apis">privacy-preserving APIs</a>.</p> <h2 id="sdk-runtime" data-text="SDK Runtime" tabindex="-1">SDK Runtime</h2> <p>The Android platform uses the concept of <a href="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://source.android.com/security/app-sandbox">app sandboxing</a> to maintain robust execution and security boundaries for app code, along process boundaries. It's a common practice for apps to include third party code in their apps, often in the form of SDKs such as ads SDKs or analytics SDKs. This reuse enables app developers to focus on their app's differentiation while leveraging the work of subject matter experts to scale their execution beyond what they could easily do on their own.</p> <p>In Android, SDKs are executed within the host app's sandbox, and inherit the same privileges and permissions of their host app, as well as access to the host app's memory and storage. While this architecture enables SDKs and apps to flexibly integrate, it also creates the potential for undisclosed user data collection and sharing. Moreover, app developers may not be fully aware of the extent of a third party SDK's functionality and the data it accesses -- making it challenging to account for the data collection and sharing practices of their app.</p> <p>In Android 13, we plan to add a new platform capability where third-party SDKs can run in a dedicated runtime environment. The SDK Runtime would have a modified execution environment and well-defined permissions and data access rights for SDKs, providing stronger safeguards and guarantees around user data collection and sharing.</p> <p>Learn more about the SDK Runtime in the <a href="https://developers-google-com.translate.goog/privacy-sandbox/relevance/sdk-runtime?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto">design proposal</a>.</p> <h2 id="privacy-preserving-apis" data-text="Privacy-preserving APIs" tabindex="-1">Privacy-preserving APIs</h2> <p>In order to support core advertising use cases without reliance on cross-app identifiers, the Privacy Sandbox on Android proposes a set of APIs that enable ads personalization and measurement in a more private way.</p> <p>These APIs protect user privacy through a combination of techniques such as retaining selected private data and processing on-device, aggregation and randomizing of data, and on-device ad selection. These API designs align closely with the corresponding efforts by the <a href="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://web.dev/digging-into-the-privacy-sandbox/">Privacy Sandbox for the Web</a> to ensure consistency in the approach and the desired outcome, while taking into account the differences in browser and app technologies.</p> <p>The initial design proposals include 3 core use cases:</p> <ul> <li><a href="https://developers-google-com.translate.goog/privacy-sandbox/relevance/topics/android?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto">Topics</a> infers coarse-grained interest signals, called <em>topics</em>, based on the apps on a user's device. Advertising SDKs may use these topics as an input to serve ads to relevant users.</li> <li><a href="https://developers-google-com.translate.goog/privacy-sandbox/relevance/protected-audience/android?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto">Protected Audience</a> introduces a new way to show ads based on "custom audiences" defined by app developers and the interactions within their app. The solution stores this information and associated ads locally, and provides a framework to orchestrate ad selection workflows.</li> <li><a href="https://developers-google-com.translate.goog/privacy-sandbox/relevance/attribution-reporting/android?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto">Attribution Reporting</a> supports the measurement of conversions, machine learning optimization use cases like predicted conversion-rate model building, and invalid activity detection.</li> </ul> <aside class="note"> <strong>Note:</strong><span> During the development of these new solutions, developers can continue to utilize current platform features to deliver relevant, effective advertising to their users. Android does not plan to make material changes to Advertising ID's primary use cases for at least two years, and will provide substantial notice ahead of any future changes.</span> </aside> <h2 id="learn-more-share-feedback" data-text="Learn more and share feedback" tabindex="-1">Learn more and share feedback</h2> <p>The SDK Runtime and Privacy-Preserving APIs will be developed as part of the <a href="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://source.android.com/">Android Open Source Project</a>, providing transparency into the design and implementation of these solutions.</p> <p>Android will collaborate with the entire industry and app ecosystem on the journey to a more privacy-first mobile platform, and one which supports a rich diversity of value-exchange that benefits users, developers, and advertisers. As the Privacy Sandbox on Android evolves, we will ensure that frequent updates are provided to the entire ecosystem.</p> </div><devsite-recommendations display="in-page" hidden yield> </devsite-recommendations> <devsite-thumb-rating position="footer"> </devsite-thumb-rating> <devsite-feedback position="footer" project-name="Privacy Sandbox" product-id="5335444" bucket="" context="" version="t-devsite-webserver-20241114-r00-rc02.464922260396498922" data-label="Send Feedback Button" track-type="feedback" track-name="sendFeedbackLink" track-metadata-position="footer" class="nocontent" disable-product-feedback project-icon="https://developers.google.com/static/privacy-sandbox/assets/images/privacy-sandbox-logo.png"> <button> Send feedback </button> </devsite-feedback> <devsite-recommendations id="recommendations-link" yield></devsite-recommendations> <div class="devsite-floating-action-buttons"> </div> </article> <devsite-content-footer class="nocontent"> <p>Except as otherwise noted, the content of this page is licensed under the <a href="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://creativecommons.org/licenses/by/4.0/">Creative Commons Attribution 4.0 License</a>, and code samples are licensed under the <a href="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.apache.org/licenses/LICENSE-2.0">Apache 2.0 License</a>. 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