CINXE.COM

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class="sf-progress-indicator__percentage screen-reader-hidden" id="progress-indicator-percentage" max="100" value="0" aria-label="Article progress">0%</progress> </div> <main id="main-content"> <article class="post post--v2 post--article"> <header class="post__header"> <div class="container"> <div class="hero-v2 "> <div class="hero__taxonomies"> <a href="https://www.salesforce.com/blog/category/commerce/" class="sf-tag topic topic--commerce sf-tag--commerce" aria-label="Filed under Commerce" > Commerce</a> </div> <h1 class="h2">5 Strategies To Make Your Product Listing Page a Bestseller</h1> <div class="hero-v2__ornaments-container hero-v2__ornaments-container--no-ornaments"> <figure class="hero-v2__image"><span class="img-object-fit"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/07/product-listing-page-crop-background.jpg?w=889" sizes="(min-width: 48em) 500px, 100vw" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/07/product-listing-page-crop-background.jpg 1500w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/07/product-listing-page-crop-background.jpg?w=889&h=500 889w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/07/product-listing-page-crop-background.jpg?w=768&h=432 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/07/product-listing-page-crop-background.jpg?w=150&h=84 150w" alt="Illustration of a person standing on a ladder to add products to a product listing page on a computer screen, with a credit card and full shopping cart nearby." loading="eager" fetchpriority="high" /></span><figcaption class="body-3">A best-selling product listing page combines visual appeal with the right marketing and merchandising tactics, making it easy for shoppers to fill their carts. [lemono/Getty Images]</figcaption></figure> </div> <h2 class="hero-v2__excerpt">A successful product listing page makes shopping easy and inviting. How do you create one? It’s all about how you present your products and pricing.</h2><article class="hero-byline hero-byline--1"> <a href="https://www.salesforce.com/blog/author/lauren-wallace/" class="hero-byline__author"> <div class="hero-byline__thumbnail"> <span class="img-object-fit img-object-fit--is-round"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/11/LaurenWallaceHeadshot.jpg?w=150" sizes="100px" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/11/LaurenWallaceHeadshot.jpg 400w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/11/LaurenWallaceHeadshot.jpg?w=150&h=150 150w" alt="" loading="lazy" /></span> </div> <div class="hero-byline__contents"> <h3 class="hero-byline__full-name"> <span class="hero-byline__name">Lauren</span> <span class="hero-byline__name">Wallace</span> </h3> <div class="hero-byline__meta"> <div class="hero-byline__info"> <time class="hero-byline__date" datetime="2023-07-14">July 14, 2023</time> <span class="hero-byline__reading-time"> 6 min read </span> </div> </div> </div> </a> </article> </div> </div> </header> </div> <div class="post__social post__social--v2 post__social--top post__social--has-title"> <h2 class="screen-reader-mobile-only post__social-title">Share article</h2> <ul class="social-nav social-nav-v2"> <li class="social-nav__item"> <a aria-label="Share on LinkedIn (Opens in a new tab)" href="http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.salesforce.com%2Fblog%2Fproduct-listing-page%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&title=5%20Strategies%20To%20Make%20Your%20Product%20Listing%20Page%20a%20Bestseller" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="21" height="21" fill="none"><path fill="#032D60" d="M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z" /></svg> </a> </li> <li class="social-nav__item"> <a aria-label="Share on Twitter (Opens in a new tab)" href="https://x.com/intent/tweet?text=5%20Strategies%20To%20Make%20Your%20Product%20Listing%20Page%20a%20Bestseller&url=https%3A%2F%2Fwww.salesforce.com%2Fblog%2Fproduct-listing-page%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&via=salesforce" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" fill="#032D60" viewBox="0 0 32 32"><path d="M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z" /></svg> </a> </li> <li class="social-nav__item"> <a aria-label="Share on Facebook (Opens in a new tab)" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fblog%2Fproduct-listing-page%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="19" height="19" fill="none"><path fill="#032D60" d="M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5" /></svg> </a> </li> <li class="social-nav__item"> <button class="copy-share js-copy-link" aria-label="Copy link to clipboard" href="#" data-clipboard-text='"5 Strategies To Make Your Product Listing Page a Bestseller" https://www.salesforce.com/blog/product-listing-page/' > <svg xmlns="http://www.w3.org/2000/svg" width="20" height="10" fill="none"><path fill="#032D60" d="M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z" /></svg> </button> </li> </ul> </div> <div class="post__content post__content-v2"> <p>It’s a crucial moment in the customer journey: The shopper has narrowed down their search, they’re zeroing in on products relevant to their needs, and browsing your pages with intent to buy. This is where the ecommerce magic happens. The elements, design, and features of your product listing page can make or break a sale. </p> <p>So, how do you get shoppers to your product listing page and then entice them to purchase? We’ve got ideas. Here are five winning approaches, along with some examples to show you how it’s done.</p> <div class="layout-one wp-block-salesforce-blog-offer"> <div class="wp-block-offer__wrapper"> <div class="wp-block-offer__content"> <h2 class="wp-block-offer__title">Make every word on your product page count</h2> <p class="wp-block-offer__description">Discover how to write ecommerce content that converts.</p> <div class="wp-block-button"> <a class="wp-block-button__link" target="_blank" href="https://www.salesforce.com/blog/ecommerce-content-marketing/">Get our tips</a> </div> </div> <div class="wp-block-offer__media"> </div> </div> <div class="wp-block-offer__graphics wp-block-offer__contour"></div>  <img decoding="async" class="wp-block-offer__graphics wp-block-offer__illustration" src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/offer-block/offer-illustration-layout-one.png" alt="">  <img decoding="async" class="wp-block-offer__graphics wp-block-offer__accent" src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/offer-block/offer-accent-layout-one.png" alt="">   <img decoding="async" class="wp-block-offer__graphics wp-block-offer__cloud" src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/offer-block/offer-cloud-layout-one.png" alt=""> </div> <h2 class="wp-block-heading" id="h-1-make-your-product-listing-page-easy-to-find">1. Make your product listing page easy to find</h2> <p>When searching for products online, nearly half (<a href="https://www.insiderintelligence.com/content/online-shoppers-search-on-amazon" target="_blank" rel=" noopener">49%</a>) of all consumers head straight to a search engine. If you want your items to show up first in shoppers’ search results, your product listing page needs to be <a href="https://www.salesforce.com/blog/how-to-write-seo-content/" target="_blank" rel=" noopener">optimized for SEO</a>. What does that mean, exactly? For starters, here’s where you should focus:</p> <ul class="wp-block-list"> <li><strong>Title tag: </strong>This is the headline of the product listing page, and it’s what shows up most prominently on search engine results pages. Include relevant keywords in your title tag, and be strategic. Research all possible keywords, along with search volume and user intent, to arrive at a perfectly curated title.</li> <li><strong>A strong meta description: </strong>This is a short description of what your product listing page is about. Limit it to 150-160 characters and pack it with a punch; this is where you convince shoppers that your page is exactly what they’re looking for.</li> <li><strong>Optimized URL: </strong>Keep your URL short and sweet. Include your keyword and use hyphens to separate words.</li> </ul> <p>Here’s an example from <a href="https://www.chewy.com/" target="_blank" rel=" noopener">Chewy</a>. Right away, a viewer sees the keyword (“indestructible dog toys”) in the title tag <em>and</em> the meta description. An extra incentive to click? Free shipping.</p> <figure class="wp-block-image size-full"><img fetchpriority="high" decoding="async" width="1407" height="367" src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/07/chewy-highlighter-narrow.png?strip=all&quality=95" alt="" class="wp-image-70650" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/07/chewy-highlighter-narrow.png 1407w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/07/chewy-highlighter-narrow.png?w=768&h=200 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/07/chewy-highlighter-narrow.png?w=150&h=39 150w" sizes="(max-width: 1407px) 100vw, 1407px" /></figure> <div class="wp-block-salesforce-blog-newsletter-signup prevent-bottombar-overlap layout layout-commerce" > <h2 class="wp-block-salesforce-blog-newsletter-signup__title"> Get articles selected just for you, in your inbox </h2> <button name="Subscribe" class="wp-block-salesforce-blog-newsletter-signup__submit btn btn-lg btn-primary form-subscribe-modal-open"> Sign up now </button> </div> <h2 class="wp-block-heading" id="h-2-use-videos-to-show-off-cool-product-features">2. Use videos to show off cool product features</h2> <p>A large majority (<a href="https://www.salesforce.com/form/marketing/8th-state-of-marketing/" target="_blank" rel=" noopener">89%</a>) of marketers use embedded video as a way to keep customers engaged online. Why? Because video converts. In fact, <a href="https://www.wyzowl.com/video-marketing-statistics/" target="_blank" rel=" noopener">89% of consumers</a> say watching a video has convinced them to buy a product or service. But if you’re going to put video content on your product listing page, you need to get the technical aspects right. Here are a few tips:</p> <ul class="wp-block-list"> <li><strong>Keep it short: </strong>Attention is fleeting. Video content on your product listing page should make an impact, fast. </li> <li><strong>Make it accessible: </strong>Include alternative text and provide captions. Make sure there’s sufficient contrast between colors for any text, controls, and backgrounds. If your platform allows, offer speech recognition so viewers can use voice commands to control the video.</li> <li><strong>Optimize it for SEO: </strong>Videos that take too long to load may negatively affect your search rankings, so compress them beforehand and nix the autoplay.<br></li> </ul> <p>You don’t need to create a video for every item — focus on products that have compelling features to highlight. For example, <a href="https://www.underarmour.com/en-us/c/shoes-slip-on-sneakers/" target="_blank" rel=" noopener">Under Armour</a>’s video of its SlipSpeed training shoes shows off its convertible heel, which goes up for training mode and flips down for recovery mode.</p>  <script type="text/javascript" async src="https://play.vidyard.com/embed/v4.js"></script>  <img decoding="async" style="width: 100%; margin: auto; display: block;" class="vidyard-player-embed" src="https://salesforce.vidyard.com/watch/ujHXVVjxLouhMhTPZweYoi" data-uuid="ujHXVVjxLouhMhTPZweYoi" data-v="4" data-type="inline" /> <h2 class="wp-block-heading">3. Use messaging tricks to create a buzz</h2> <p>Do you create award-winning products? Do certain items have a phenomenal fanbase? Are you swimming in 5-star reviews? This information can have a huge impact on conversion, so highlight it on your product listing page and make sure it’s visible at first glance. Here are a few ways to signal your stellar products to shoppers:</p> <ul class="wp-block-list"> <li><strong>Social proof:</strong> Never underestimate the power of social buzz. In fact, <a href="https://www.powerreviews.com/insights/power-of-reviews-survey-2021/" target="_blank" rel=" noopener">98% of consumers</a> say online reviews influence their purchase decisions. You can also consider highlighting user-generated content to build trust and boost conversion rates.</li> <li><strong>The ticking clock:</strong> Create a sense of urgency with “low stock” warnings for popular products. You can even tell shoppers how many items are left — an extra nudge to make sure they don’t miss out.</li> <li><strong>Trending items: </strong><a href="https://www.nyxcosmetics.com/" target="_blank" rel=" noopener">NYX Cosmetics</a> uses “bestseller” messaging for popular products and tags like “vegan” to promote values-driven shopping, along with star ratings for each item. Even better? These badges don’t take up extra space on the product listing page.</li> </ul> <p></p> <figure class="wp-block-image size-full is-resized"><img decoding="async" src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/07/NYX-short-1.png?strip=all&quality=95" alt="" class="wp-image-70648" width="452" height="461" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/07/NYX-short-1.png 1218w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/07/NYX-short-1.png?w=490&h=500 490w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/07/NYX-short-1.png?w=768&h=783 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/07/NYX-short-1.png?w=147&h=150 147w" sizes="(max-width: 452px) 100vw, 452px" /></figure> <h2 class="wp-block-heading">4. Be strategic about your pricing displays</h2> <p>There’s an entire <a href="https://www.namogoo.com/blog/consumer-behavior-psychology/psychological-pricing/" target="_blank" rel=" noopener">psychology behind pricing </a>on a product listing page, and a lot to consider. For instance, how much will shipping costs add to an order total? Do you offer payment installments? What about bundle pricing for related products bought together? This is the kind of information shoppers expect to see — <em>before</em> they add an item to their cart. </p> <p>In a tough economy when many shoppers are looking to save costs, it’s important to be as transparent with your customers as possible to build trust. Your pricing approach should be upfront, honest, and helpful. Here’s how to win customers:</p> <ul class="wp-block-list"> <li><strong>Be bold about discounts: </strong>If an item is on sale, display the new total price alongside the percentage discount. This is the best way to display discount pricing, according to large-scale UX testing by the <a href="https://baymard.com/blog/product-page-price-discounts" target="_blank" rel=" noopener">Baymard Institute</a>.</li> <li><strong>Incentivize free shipping:</strong> If you offer free shipping on orders over a certain amount, let customers know how close they are to the threshold. This is not only helpful, it also motivates shoppers to add more items to their cart. Pro tip: Use AI to offer <a href="https://www.salesforce.com/products/commerce-cloud/commerce-cloud-einstein/" target="_blank" rel=" noopener">personalized product recommendations</a> to help shoppers get free shipping.</li> <li><strong>Give promos: </strong>The possibilities are as infinite as your imagination when it comes to an excuse for a sale. Discounts for first-time customers. Special offers for frequent customers. Seasonal sales. Deals for email list sign-ups. Personalized offers go a long way if they’re relevant and timely.</li> </ul> <div class="wp-block-salesforce-blog-trending-articles"> <header class="wp-block-salesforce-blog-trending-articles__header"> <h2 class="wp-block-salesforce-blog-trending-articles__title">Trending Articles</h2> </header> <a href="https://www.salesforce.com/blog/outreach-marketing-use-cases-generative-ai/" class="wp-block-salesforce-blog-trending-article"> <div class="wp-block-salesforce-blog-trending-article__thumbnail"> <span class="img-object-fit"><img decoding="async" src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/03/3-Ways-Generative-AI-Will-Help-Marketers-Connect-With-Customers-1351881144-1.png?w=889&quality=80" sizes="(min-width: 48em) 500px, 100vw" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/03/3-Ways-Generative-AI-Will-Help-Marketers-Connect-With-Customers-1351881144-1.png 1500w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/03/3-Ways-Generative-AI-Will-Help-Marketers-Connect-With-Customers-1351881144-1.png?w=889&h=500 889w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/03/3-Ways-Generative-AI-Will-Help-Marketers-Connect-With-Customers-1351881144-1.png?w=768&h=432 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/03/3-Ways-Generative-AI-Will-Help-Marketers-Connect-With-Customers-1351881144-1.png?w=150&h=84 150w" alt="Productivity icons like email and chat on an illustration of a laptop with a blue background" loading="lazy" /></span> </div> <div class="wp-block-salesforce-blog-trending-article__content"> <h3 class="wp-block-salesforce-blog-trending-article__content--title"> 3 Ways Generative AI Will Help Marketers Connect With Customers </h3> <p class="wp-block-salesforce-blog-trending-article__content--text trending-article__content--font-size-small"> 3 min read </p> </div> </a> <a href="https://www.salesforce.com/blog/learn-ai-skills-on-trailhead/" class="wp-block-salesforce-blog-trending-article"> <div class="wp-block-salesforce-blog-trending-article__thumbnail"> <span class="img-object-fit"><img decoding="async" src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/06/2023-06-Blog-Banner-AIbadges-1500x844.V1.png?w=889&quality=80" sizes="(min-width: 48em) 500px, 100vw" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/06/2023-06-Blog-Banner-AIbadges-1500x844.V1.png 1280w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/06/2023-06-Blog-Banner-AIbadges-1500x844.V1.png?w=889&h=500 889w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/06/2023-06-Blog-Banner-AIbadges-1500x844.V1.png?w=768&h=432 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/06/2023-06-Blog-Banner-AIbadges-1500x844.V1.png?w=150&h=84 150w" alt="Illustrating of Einstein character surrounded by 3 Trailhead badges for AI skills" loading="lazy" /></span> </div> <div class="wp-block-salesforce-blog-trending-article__content"> <h3 class="wp-block-salesforce-blog-trending-article__content--title"> Learn AI Skills on Trailhead </h3> <p class="wp-block-salesforce-blog-trending-article__content--text trending-article__content--font-size-small"> 6 min read </p> </div> </a> </div> <h2 class="wp-block-heading">5. Be consistent</h2> <p><a href="https://www.salesforce.com/resources/research-reports/state-of-the-connected-customer/" target="_blank" rel=" noopener">Most<strong> </strong>customers</a> (78%) use a variety of channels to start and complete a single transaction. The last thing you want is for them to be eager to buy on one platform and then have the excitement fade. We recommend: </p> <ul class="wp-block-list"> <li><strong>Excellence across devices:</strong> To provide continuity and seamless transitions between channels, your product listing page should deliver a top-notch user experience whether a shopper is viewing your site on mobile, desktop, or your app. Most <a href="https://www.salesforce.com/form/conf/platform-overview-demo/" target="_blank" rel=" noopener">development environments</a> offer ways to cross-check this before you go live.</li> <li><strong>Cohesive brand presence:</strong> Every color, image, and font on your product listing page should tell shoppers they’re in your brand’s space. Disjointed patterns or styles detract from the overall brand experience, and – on the flip side – some of today’s largest name brands are <a href="https://www.salesforce.com/resources/customer-stories/formula1-personalized-content-fan-engagement/" target="_blank" rel=" noopener">world-renowned</a> because they create a look and feel all their own.</li> <li><strong>Put shoppers at the center: </strong>Use all the tools at your disposal (like data-powered AI and your customer relationship management software) to create a personalized browsing experience whenever and however people shop. This will make sure your customers have a unified overall experience that’s customized for their preferences, previous shopping history, and specific behaviors.</li> </ul> <h2 class="wp-block-heading">Simple strategies for success</h2> <p>Ultimately, your product listing page should make shopping easy and enjoyable. By combining visual appeal with the right marketing and merchandising tactics, you ignite your customers’ desire to buy. It doesn’t take much to add a few photos or point out bestsellers. These simple strategies, however, will help you curate your products, prices, and category page experiences in a way that converts.</p> <div class="layout-five wp-block-salesforce-blog-offer"> <div class="wp-block-offer__wrapper"> <div class="wp-block-offer__content"> <h2 class="wp-block-offer__title">Create a digital storefront that makes your brand stand out</h2> <p class="wp-block-offer__description">Increase sales and win loyalty with ecommerce features that convert.</p> <div class="wp-block-button"> <a class="wp-block-button__link" target="_blank" href="https://www.salesforce.com/products/commerce-cloud/overview/">See how</a> </div> </div> <div class="wp-block-offer__media"> </div> </div>  <img decoding="async" class="wp-block-offer__graphics wp-block-offer__illustration" src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/offer-block/offer-illustration-layout-five.png" alt="">  <img decoding="async" class="wp-block-offer__graphics 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src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/justforyou-bushes.png" alt="" class="justforyou__graphic justforyou__graphic--bushes"> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/justforyou-butterfly-alt.png" alt="" class="justforyou__graphic justforyou__graphic--butterfly-alt"> </div> </div> <div class="related-topics"> <h2 class="related-topics__title">Explore related content by topic</h2> <ul class="topic-list"> <li> <a class="label-secondary" href="https://www.salesforce.com/blog/category/commerce/" aria-label="Filed under Commerce" > Commerce </a> </li> <li> <a class="label-secondary" href="https://www.salesforce.com/blog/category/ecommerce/" aria-label="Filed under ECommerce" > ECommerce </a> </li> <li> <a class="label-secondary" href="https://www.salesforce.com/blog/category/personalization/" aria-label="Filed under Personalization" > Personalization </a> </li> </ul> </div> <div class="author-section author-section--1" id="author-section"> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/author-section-cloud.png" alt="" class="author-section__graphics author-section__cloud"> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/author-section-parks.png" alt="" class="author-section__graphics author-section__parks"> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/author-section-bushes.png" alt="" class="author-section__graphics author-section__bushes"> <div class="author-section__author author-section__author--1"> <div class="author-section__image-name"> <div class="author-section__image"> <span class="img-object-fit img-object-fit--is-round"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/11/LaurenWallaceHeadshot.jpg?w=150&quality=60" sizes="56px" 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She’s written for B2C and B2B companies in many different industries — most recently cybersecurity and healthcare. When she’s not writing about commerce, you can typically find her outside running or biking around San Diego. </p> <a href="https://www.salesforce.com/blog/author/lauren-wallace/" class="author-section__cta has-right-arrow cta-small"> <span> More by Lauren </span> <svg xmlns="http://www.w3.org/2000/svg" width="18" height="16" fill="none" stroke="#032e61" stroke-width="2"><path d="M10 2.343 15.657 8 10 13.657M1.092 8H13.91" /></svg> </a> </div> </div> </article> <div class="wp-block-salesforce-blog-newsletter-signup prevent-bottombar-overlap layout" > <h2 class="wp-block-salesforce-blog-newsletter-signup__title"> Get the latest articles in your inbox. </h2> <button name="Subscribe" class="wp-block-salesforce-blog-newsletter-signup__submit btn btn-lg btn-primary form-subscribe-modal-open"> Sign up now </button> </div> <div class="justforyou justforyou--bottom"> <div class="container justforyou__wrapper"> <header class="justforyou__header"> <h2 class="justforyou__title"> Just For You </h2> </header> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/justforyou-cloud-one.png" alt="" class="justforyou__graphic justforyou__graphic--cloud-one"> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/justforyou-cloud-two.png" alt="" class="justforyou__graphic justforyou__graphic--cloud-two"> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/justforyou-cloud-three.png" alt="" class="justforyou__graphic justforyou__graphic--cloud-three"> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/justforyou-cloud-two.png" alt="" class="justforyou__graphic justforyou__graphic--cloud-four"> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/justforyou-butterfly.png" alt="" class="justforyou__graphic justforyou__graphic--butterfly-one"> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/justforyou-butterfly.png" alt="" class="justforyou__graphic justforyou__graphic--butterfly-two">  <div class="justforyou__grid"> <article class="card card--v2 js-intersection"> <a href="https://www.salesforce.com/blog/ecommerce-site-search/" class="card__thumbnail" aria-label="Read Ecommerce Site Search Best Practices" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/11/D_TSK-38215_Ecommerce_Site_Search_Best_Practices.jpg?w=128&h=96&crop=1&quality=75" sizes="100vw" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/11/D_TSK-38215_Ecommerce_Site_Search_Best_Practices.jpg 1500w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/11/D_TSK-38215_Ecommerce_Site_Search_Best_Practices.jpg?w=889&h=500 889w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/11/D_TSK-38215_Ecommerce_Site_Search_Best_Practices.jpg?w=768&h=432 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/11/D_TSK-38215_Ecommerce_Site_Search_Best_Practices.jpg?w=150&h=84 150w" alt="Illustration of a woman typing a phrase into a product search bar on an ecommerce site." loading="lazy" /></span> </a> <div class="card__contents"> <header> <h2 class="card__title h4"> <a href="https://www.salesforce.com/blog/ecommerce-site-search/" target="_self"> Ecommerce Site Search Best Practices </a> </h2> </header> <div class="card__meta"> <span class="read-time"> 9 min read</span> </div> </div> </article> <article class="card card--v2 js-intersection"> <a href="https://www.salesforce.com/blog/retail-pricing-with-ai/" class="card__thumbnail" aria-label="Read Planning Your Cyber Week Pricing Strategy? 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label="Aruba">Aruba</option> <option value="AU" label="Australia">Australia</option> <option value="AT" label="Austria">Austria</option> <option value="AZ" label="Azerbaijan">Azerbaijan</option> <option value="BS" label="Bahamas, The">Bahamas, The</option> <option value="BH" label="Bahrain">Bahrain</option> <option value="BD" label="Bangladesh">Bangladesh</option> <option value="BB" label="Barbados">Barbados</option> <option value="BY" label="Belarus">Belarus</option> <option value="BZ" label="Belize">Belize</option> <option value="BE" label="Belgium">Belgium</option> <option value="BJ" label="Benin">Benin</option> <option value="BM" label="Bermuda">Bermuda</option> <option value="BT" label="Bhutan">Bhutan</option> <option value="BO" label="Bolivia">Bolivia</option> <option value="BV" label="Bouvet Is">Bouvet Is</option> <option value="BA" label="Bosnia and Herzegovina">Bosnia and Herzegovina</option> <option value="BW" label="Botswana">Botswana</option> <option value="BR" label="Brazil">Brazil</option> <option value="IO" label="British Indian Ocean Territory">British Indian Ocean Territory</option> <option value="BN" label="Brunei">Brunei</option> <option value="BG" label="Bulgaria">Bulgaria</option> <option value="BF" label="Burkina Faso">Burkina Faso</option> <option value="BI" label="Burundi">Burundi</option> <option value="KH" label="Cambodia">Cambodia</option> <option value="CM" label="Cameroon">Cameroon</option> <option value="CA" label="Canada">Canada</option> <option value="CV" label="Cape Verde">Cape Verde</option> <option value="KY" label="Cayman Is">Cayman Is</option> <option value="CF" label="Central African Republic">Central African Republic</option> <option value="TD" label="Chad">Chad</option> <option value="CL" label="Chile">Chile</option> <option value="CN" label="China">China</option> <option value="HK" label="Hong Kong">Hong Kong</option> <option value="MO" label="Macau">Macau</option> <option value="CX" label="Christmas Is">Christmas Is</option> <option value="CC" label="Cocos (Keeling) Is">Cocos (Keeling) Is</option> <option value="CO" label="Colombia">Colombia</option> <option value="KM" label="Comoros">Comoros</option> <option value="CK" label="Cook Islands">Cook Islands</option> <option value="CR" label="Costa Rica">Costa Rica</option> <option value="CI" label="Cote D'Ivoire (Ivory Coast)">Cote D'Ivoire (Ivory Coast)</option> <option value="HR" label="Croatia (Hrvatska)">Croatia (Hrvatska)</option> <option value="CY" label="Cyprus">Cyprus</option> <option value="CZ" label="Czech Republic">Czech Republic</option> <option value="CD" label="Democratic Republic of the Congo">Democratic Republic of the Congo</option> <option value="DK" label="Denmark">Denmark</option> <option value="DM" label="Dominica">Dominica</option> <option value="DO" label="Dominican Republic">Dominican Republic</option> <option value="DJ" label="Djibouti">Djibouti</option> <option value="EC" label="Ecuador">Ecuador</option> <option value="EG" label="Egypt">Egypt</option> <option value="SV" label="El Salvador">El Salvador</option> <option value="GQ" label="Equatorial Guinea">Equatorial Guinea</option> <option value="ER" label="Eritrea">Eritrea</option> <option value="EE" label="Estonia">Estonia</option> <option value="ET" label="Ethiopia">Ethiopia</option> <option value="FK" label="Falkland Is (Is Malvinas)">Falkland Is (Is Malvinas)</option> <option value="FO" label="Faroe Islands">Faroe Islands</option> <option value="FJ" label="Fiji Islands">Fiji Islands</option> <option value="FI" label="Finland">Finland</option> <option value="FR" label="France">France</option> <option value="GF" label="French Guiana">French Guiana</option> <option value="PF" label="French Polynesia">French Polynesia</option> <option value="TF" label="French Southern Territories">French Southern Territories</option> <option value="MK" label="F.Y.R.O. Macedonia">F.Y.R.O. Macedonia</option> <option value="GA" label="Gabon">Gabon</option> <option value="GM" label="Gambia, The">Gambia, The</option> <option value="GE" label="Georgia">Georgia</option> <option value="DE" label="Germany">Germany</option> <option value="GH" label="Ghana">Ghana</option> <option value="GI" label="Gibraltar">Gibraltar</option> <option value="GR" label="Greece">Greece</option> <option value="GL" label="Greenland">Greenland</option> <option value="GD" label="Grenada">Grenada</option> <option value="GP" label="Guadeloupe">Guadeloupe</option> <option value="GU" label="Guam">Guam</option> <option value="GT" label="Guatemala">Guatemala</option> <option value="GN" label="Guinea">Guinea</option> <option value="GW" label="Guinea-Bissau">Guinea-Bissau</option> <option value="GY" label="Guyana">Guyana</option> <option value="HT" label="Haiti">Haiti</option> <option value="HM" label="Heard and McDonald Is">Heard and McDonald Is</option> <option value="HN" label="Honduras">Honduras</option> <option value="HU" label="Hungary">Hungary</option> <option value="IS" label="Iceland">Iceland</option> <option value="IN" label="India">India</option> <option value="ID" label="Indonesia">Indonesia</option> <option value="IE" label="Ireland">Ireland</option> <option value="IL" label="Israel">Israel</option> <option value="IT" label="Italy">Italy</option> <option value="JM" label="Jamaica">Jamaica</option> <option value="JP" label="Japan">Japan</option> <option value="JO" label="Jordan">Jordan</option> <option value="KZ" label="Kazakhstan">Kazakhstan</option> <option value="KE" label="Kenya">Kenya</option> <option value="KI" label="Kiribati">Kiribati</option> <option value="KR" label="Korea, South">Korea, South</option> <option value="KW" label="Kuwait">Kuwait</option> <option value="KG" label="Kyrgyzstan">Kyrgyzstan</option> <option value="LA" label="Laos">Laos</option> <option value="LV" label="Latvia">Latvia</option> <option value="LB" label="Lebanon">Lebanon</option> <option value="LS" label="Lesotho">Lesotho</option> <option value="LR" label="Liberia">Liberia</option> <option value="LI" label="Liechtenstein">Liechtenstein</option> <option value="LT" label="Lithuania">Lithuania</option> <option value="LU" label="Luxembourg">Luxembourg</option> <option value="MG" label="Madagascar">Madagascar</option> <option value="MW" label="Malawi">Malawi</option> <option value="MY" label="Malaysia">Malaysia</option> <option value="MV" label="Maldives">Maldives</option> <option value="ML" label="Mali">Mali</option> <option value="MT" label="Malta">Malta</option> <option value="MH" label="Marshall Is">Marshall Is</option> <option value="MR" label="Mauritania">Mauritania</option> <option value="MU" label="Mauritius">Mauritius</option> <option value="MQ" label="Martinique">Martinique</option> <option value="YT" label="Mayotte">Mayotte</option> <option value="MX" label="Mexico">Mexico</option> <option value="FM" label="Micronesia">Micronesia</option> <option value="MD" label="Moldova">Moldova</option> <option value="MC" label="Monaco">Monaco</option> <option value="MN" label="Mongolia">Mongolia</option> <option value="MS" label="Montserrat">Montserrat</option> <option value="MA" label="Morocco">Morocco</option> <option value="MZ" label="Mozambique">Mozambique</option> <option value="MM" label="Myanmar">Myanmar</option> <option value="NA" label="Namibia">Namibia</option> <option value="NR" label="Nauru">Nauru</option> <option value="NP" label="Nepal">Nepal</option> <option value="NL" label="Netherlands, The">Netherlands, The</option> <option value="AN" label="Netherlands Antilles">Netherlands Antilles</option> <option value="NC" label="New Caledonia">New Caledonia</option> <option value="NZ" label="New Zealand">New Zealand</option> <option value="NI" label="Nicaragua">Nicaragua</option> <option value="NE" label="Niger">Niger</option> <option value="NG" label="Nigeria">Nigeria</option> <option value="NU" label="Niue">Niue</option> <option value="NO" label="Norway">Norway</option> <option value="NF" label="Norfolk Island">Norfolk Island</option> <option value="MP" label="Northern Mariana Is">Northern Mariana Is</option> <option value="OM" label="Oman">Oman</option> <option value="PK" label="Pakistan">Pakistan</option> <option value="PW" label="Palau">Palau</option> <option value="PA" label="Panama">Panama</option> <option value="PG" label="Papua new Guinea">Papua new Guinea</option> <option value="PY" label="Paraguay">Paraguay</option> <option value="PE" label="Peru">Peru</option> <option value="PH" label="Philippines">Philippines</option> <option value="PN" label="Pitcairn Island">Pitcairn Island</option> <option value="PL" label="Poland">Poland</option> <option value="PT" label="Portugal">Portugal</option> <option value="PR" label="Puerto Rico">Puerto Rico</option> <option value="QA" label="Qatar">Qatar</option> <option value="CG" label="Republic of the Congo">Republic of the Congo</option> <option value="RE" label="Reunion">Reunion</option> <option value="RO" label="Romania">Romania</option> <option value="RU" label="Russia">Russia</option> <option value="RW" label="Rwanda">Rwanda</option> <option value="SH" label="Saint Helena">Saint Helena</option> <option value="KN" label="Saint Kitts And Nevis">Saint Kitts And Nevis</option> <option value="LC" label="Saint Lucia">Saint Lucia</option> <option value="PM" label="Saint Pierre and Miquelon">Saint Pierre and Miquelon</option> <option value="VC" label="Saint Vincent And The Grenadines">Saint Vincent And The Grenadines</option> <option value="WS" label="Samoa">Samoa</option> <option value="SM" label="San Marino">San Marino</option> <option value="ST" label="Sao Tome and Principe">Sao Tome and Principe</option> <option value="SA" label="Saudi Arabia">Saudi Arabia</option> <option value="SN" label="Senegal">Senegal</option> <option value="rs" label="Serbia">Serbia</option> <option value="SC" label="Seychelles">Seychelles</option> <option value="SL" label="Sierra Leone">Sierra Leone</option> <option value="SG" label="Singapore">Singapore</option> <option value="SK" label="Slovakia">Slovakia</option> <option value="SI" label="Slovenia">Slovenia</option> <option value="SB" label="Solomon Islands">Solomon Islands</option> <option value="SO" label="Somalia">Somalia</option> <option value="ZA" label="South Africa">South Africa</option> <option value="GS" label="South Georgia & The S. Sandwich Is">South Georgia & The S. Sandwich Is</option> <option value="ES" label="Spain">Spain</option> <option value="LK" label="Sri Lanka">Sri Lanka</option> <option value="SR" label="Suriname">Suriname</option> <option value="SJ" label="Svalbard And Jan Mayen Is">Svalbard And Jan Mayen Is</option> <option value="SZ" label="Swaziland">Swaziland</option> <option value="SE" label="Sweden">Sweden</option> <option value="CH" label="Switzerland">Switzerland</option> <option value="TW" label="Taiwan">Taiwan</option> <option value="TJ" label="Tajikistan">Tajikistan</option> <option value="TZ" label="Tanzania">Tanzania</option> <option value="TH" label="Thailand">Thailand</option> <option value="TL" label="Timor-Leste">Timor-Leste</option> <option value="TG" label="Togo">Togo</option> <option value="TK" label="Tokelau">Tokelau</option> <option value="TO" label="Tonga">Tonga</option> <option value="TT" label="Trinidad And Tobago">Trinidad And Tobago</option> <option value="TN" label="Tunisia">Tunisia</option> <option value="TR" label="Turkey">Turkey</option> <option value="TC" label="Turks And Caicos Is">Turks And Caicos Is</option> <option value="TM" label="Turkmenistan">Turkmenistan</option> <option value="TV" label="Tuvalu">Tuvalu</option> <option value="UG" label="Uganda">Uganda</option> <option value="UA" label="Ukraine">Ukraine</option> <option value="AE" label="United Arab Emirates">United Arab Emirates</option> <option value="GB" label="United Kingdom">United Kingdom</option> <option value="UM" label="United States Minor Outlying Is">United States Minor Outlying Is</option> <option value="UY" label="Uruguay">Uruguay</option> <option value="UZ" label="Uzbekistan">Uzbekistan</option> <option value="VU" label="Vanuatu">Vanuatu</option> <option value="VA" label="Vatican City State (Holy See)">Vatican City State (Holy See)</option> <option value="VE" label="Venezuela">Venezuela</option> <option value="VN" label="Vietnam">Vietnam</option> <option value="VG" label="Virgin Islands (British)">Virgin Islands (British)</option> <option value="VI" label="Virgin Islands (US)">Virgin Islands (US)</option> <option value="WF" label="Wallis And Futuna Islands">Wallis And Futuna Islands</option> <option value="EH" label="Western Sahara">Western Sahara</option> <option value="YE" label="Yemen">Yemen</option> <option value="ZM" label="Zambia">Zambia</option> <option value="ZW" label="Zimbabwe">Zimbabwe</option> </select> <label for="CompanyCountry_modal" class="screen-reader-only">Select your Country</label> <span class="error-msg body-fine" id="CompanyCountry-errMsg_modal" aria-live="assertive">Select your Country</span> </div> <div id="field-company-state-jp" class="field-company-state"> <select class="select-company-state-jp subscribe__field-info" data-error-id="CompanyStateJP-errMsg_modal" id="CompanyStateJP_modal" name="CompanyState" aria-required="false" aria-describedby="CompanyCountryJP-errMsg" autocomplete="address-level1" required disabled="disabled"> <option label="State/province" selected="" value="">State/province</option> <option value="Hokkaido" label="北海道 - Hokkaido">北海道 - Hokkaido</option> <option value="Aomori" label="青森県 - Aomori">青森県 - Aomori</option> <option value="Iwate" label="岩手県 - Iwate">岩手県 - Iwate</option> <option value="Miyagi" label="宮城県 - Miyagi">宮城県 - Miyagi</option> <option value="Akita" label="秋田県 - Akita">秋田県 - Akita</option> <option value="Yamagata" label="山形県 - Yamagata">山形県 - Yamagata</option> <option value="Fukushima" label="福島県 - Fukushima">福島県 - Fukushima</option> <option value="Ibaraki" label="茨城県 - Ibaraki">茨城県 - Ibaraki</option> <option value="Tochigi" label="栃木県 - Tochigi">栃木県 - Tochigi</option> <option value="Gunma" label="群馬県 - Gunma">群馬県 - Gunma</option> <option value="Saitama" label="埼玉県 - Saitama">埼玉県 - Saitama</option> <option value="Chiba" label="千葉県 - Chiba">千葉県 - Chiba</option> <option value="Tokyo" label="東京都 - Tokyo">東京都 - Tokyo</option> <option value="Kanagawa" label="神奈川県 - Kanagawa">神奈川県 - Kanagawa</option> <option value="Niigata" label="新潟県 - Niigata">新潟県 - Niigata</option> <option value="Toyama" label="富山県 - Toyama">富山県 - Toyama</option> <option value="Ishikawa" label="石川県 - Ishikawa">石川県 - Ishikawa</option> <option value="Fukui" label="福井県 - Fukui">福井県 - Fukui</option> <option value="Yamanashi" label="山梨県 - Yamanashi">山梨県 - Yamanashi</option> <option value="Nagano" label="長野県 - Nagano">長野県 - Nagano</option> <option value="Gifu" label="岐阜県 - Gifu">岐阜県 - Gifu</option> <option value="Shizuoka" label="静岡県 - Shizuoka">静岡県 - Shizuoka</option> <option value="Aichi" label="愛知県 - Aichi">愛知県 - Aichi</option> <option value="Mie" label="三重県 - Mie">三重県 - Mie</option> <option value="Shiga" label="滋賀県 - Shiga">滋賀県 - Shiga</option> <option value="Kyoto" label="京都府 - Kyoto">京都府 - Kyoto</option> <option value="Osaka" label="大阪府 - Osaka">大阪府 - Osaka</option> <option value="Hyogo" label="兵庫県 - Hyogo">兵庫県 - Hyogo</option> <option value="Nara" label="奈良県 - Nara">奈良県 - Nara</option> <option value="Wakayama" label="和歌山県 - Wakayama">和歌山県 - Wakayama</option> <option value="Tottori" label="鳥取県 - Tottori">鳥取県 - Tottori</option> <option value="Shimane" label="島根県 - Shimane">島根県 - Shimane</option> <option value="Okayama" label="岡山県 - Okayama">岡山県 - Okayama</option> <option value="Hiroshima" label="広島県 - Hiroshima">広島県 - Hiroshima</option> <option value="Yamaguchi" label="山口県 - Yamaguchi">山口県 - Yamaguchi</option> <option value="Tokushima" label="徳島県 - Tokushima">徳島県 - Tokushima</option> <option value="Kagawa" label="香川県 - Kagawa">香川県 - Kagawa</option> <option value="Ehime" label="愛媛県 - Ehime">愛媛県 - Ehime</option> <option value="Kochi" label="高知県 - Kochi">高知県 - Kochi</option> <option value="Fukuoka" label="福岡県 - Fukuoka">福岡県 - Fukuoka</option> <option value="Saga" label="佐賀県 - Saga">佐賀県 - Saga</option> <option value="Nagasaki" label="長崎県 - Nagasaki">長崎県 - Nagasaki</option> <option value="Kumamoto" label="熊本県 - Kumamoto">熊本県 - Kumamoto</option> <option value="Oita" label="大分県 - Oita">大分県 - Oita</option> <option value="Miyazaki" label="宮崎県 - Miyazaki">宮崎県 - Miyazaki</option> <option value="Kagoshima" label="鹿児島県 - Kagoshima">鹿児島県 - Kagoshima</option> <option value="Okinawa" label="沖縄県 - Okinawa">沖縄県 - Okinawa</option> </select> <label for="CompanyStateJP_modal" class="screen-reader-only">Select a state/province</label> <span class="error-msg body-fine" id="CompanyStateJP-errMsg_modal" aria-live="assertive">Select a state/province</span> </div> <div id="field-company-state-ca" class="field-company-state"> <select class="select-company-state-ca subscribe__field-info" data-error-id="CompanyStateCA-errMsg_modal" id="CompanyStateCA_modal" name="CompanyState" aria-required="false" aria-describedby="CompanyCountryCA-errMsg" autocomplete="address-level1" required disabled="disabled"> <option label="State/province" selected="" value="">State/province</option> <option value="AB" label="Alberta">Alberta</option> <option value="BC" label="British Columbia">British Columbia</option> <option value="MB" label="Manitoba">Manitoba</option> <option value="NB" label="New Brunswick">New Brunswick</option> <option value="NL" label="Newfoundland">Newfoundland</option> <option value="NT" label="Northwest Territories">Northwest Territories</option> <option value="NS" label="Nova Scotia">Nova Scotia</option> <option value="NU" label="Nunavut">Nunavut</option> <option value="ON" label="Ontario">Ontario</option> <option value="PE" label="Prince Edward Island">Prince Edward Island</option> <option value="QC" label="Quebec">Quebec</option> <option value="SK" label="Saskatchewan">Saskatchewan</option> <option value="YT" label="Yukon">Yukon</option> </select> <label for="CompanyStateCA_modal" class="screen-reader-only">Select a state/province</label> <span class="error-msg body-fine" id="CompanyStateCA-errMsg_modal" aria-live="assertive">Select a state/province</span> </div> <div id="field-company-state-usa" class="field-company-state"> <select class="select-company-state-usa subscribe__field-info" data-error-id="CompanyStateUSA-errMsg_modal" id="CompanyStateUSA_modal" name="CompanyState" aria-required="false" aria-describedby="CompanyCountryUSA-errMsg" autocomplete="address-level1" required disabled="disabled"> <option label="State/province" selected="" value="">State/province</option> <option value="AL" label="Alabama">Alabama</option> <option value="AK" label="Alaska">Alaska</option> <option value="AZ" label="Arizona">Arizona</option> <option value="AR" label="Arkansas">Arkansas</option> <option value="CA" label="California">California</option> <option value="CO" label="Colorado">Colorado</option> <option value="CT" label="Connecticut">Connecticut</option> <option value="DE" label="Delaware">Delaware</option> <option value="DC" label="District of Columbia">District of Columbia</option> <option value="FL" label="Florida">Florida</option> <option value="GA" label="Georgia">Georgia</option> <option value="HI" label="Hawaii">Hawaii</option> <option value="ID" label="Idaho">Idaho</option> <option value="IL" label="Illinois">Illinois</option> <option value="IN" label="Indiana">Indiana</option> <option value="IA" label="Iowa">Iowa</option> <option value="KS" label="Kansas">Kansas</option> <option value="KY" label="Kentucky">Kentucky</option> <option value="LA" label="Louisiana">Louisiana</option> <option value="ME" label="Maine">Maine</option> <option value="MD" label="Maryland">Maryland</option> <option value="MA" label="Massachusetts">Massachusetts</option> <option value="MI" label="Michigan">Michigan</option> <option value="MN" label="Minnesota">Minnesota</option> <option value="MS" label="Mississippi">Mississippi</option> <option value="MO" label="Missouri">Missouri</option> <option value="MT" label="Montana">Montana</option> <option value="NE" label="Nebraska">Nebraska</option> <option value="NV" label="Nevada">Nevada</option> <option value="NH" label="New Hampshire">New Hampshire</option> <option value="NJ" label="New Jersey">New Jersey</option> <option value="NM" label="New Mexico">New Mexico</option> <option value="NY" label="New York">New York</option> <option value="NC" label="North Carolina">North Carolina</option> <option value="ND" label="North Dakota">North Dakota</option> <option value="OH" label="Ohio">Ohio</option> <option value="OK" label="Oklahoma">Oklahoma</option> <option value="OR" label="Oregon">Oregon</option> <option value="PA" label="Pennsylvania">Pennsylvania</option> <option value="RI" label="Rhode Island">Rhode Island</option> <option value="SC" label="South Carolina">South Carolina</option> <option value="SD" label="South Dakota">South Dakota</option> <option value="TN" label="Tennessee">Tennessee</option> <option value="TX" label="Texas">Texas</option> <option value="UT" label="Utah">Utah</option> <option value="VT" label="Vermont">Vermont</option> <option value="VA" label="Virginia">Virginia</option> <option value="WA" label="Washington">Washington</option> <option value="WV" label="West Virginia">West Virginia</option> <option value="WI" label="Wisconsin">Wisconsin</option> <option value="WY" label="Wyoming">Wyoming</option> </select> <label for="CompanyStateUSA_modal" class="screen-reader-only">Select a state/province</label> <span class="error-msg body-fine" id="CompanyStateUSA-errMsg_modal" aria-live="assertive">Select a state/province</span> </div> </div> <div class="subscribe__privacy" role="group" aria-label="Privacy Statement Agreement"> <div class="privacy-text last"> <p class="body-fine"> <b>Yes,</b> I would like to receive the Salesforce 360 Highlights newsletter as well as marketing emails regarding Salesforce products, services, and events. 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