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Jon McClain | McKinsey & Company
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class="CircularProfile_mck-c-circular-profile__wrapper-text__0Kp97"><h1 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-2"><span>Jon McClain</span></h1><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8">Partner<a data-component="mdc-c-link" href="/us/chicago" class="mdc-c-link___lBbY1_2734c4f"><span class="mdc-c-link__label___Pfqtd_2734c4f">Chicago</span></a></div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7 mdc-u-mt-3"><p>Drives growth and innovation with companies along the consumer-goods value chain</p></div><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--display-column___X0HDD_2734c4f mdc-u-mb-2 mdc-u-mt-3 mdc-u-grid-gutter-md"><a data-component="mdc-c-link" href="#" class="mdc-c-link-icon___SEKyg_2734c4f" aria-haspopup="dialog" title="Email" aria-label="Email" data-sid="6CA054CC-96C4-413F-8303-0BB478F0AAFB" data-layer-event-prefix="Exit Link" data-layer-action="click" data-layer-category="social" data-layer-subcategory="partner" data-layer-subcategory2="email" data-layer-text="Share this profile on email"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--radial___y3csX_2734c4f mdc-c-icon--size-xl___3BEee_2734c4f mdc-c-icon--primary mck-email-icon"></span></a><a data-component="mdc-c-link" href="https://www.linkedin.com/in/jonmcclain/" class="mdc-c-link-icon___SEKyg_2734c4f" target="_blank" title="LinkedIn" data-sid="" aria-label="LinkedIn" data-layer-event-prefix="Exit Link" data-layer-action="click" data-layer-category="social" data-layer-subcategory="partner" data-layer-subcategory2="LinkedIn" data-layer-text="Share this profile on LinkedIn"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--radial___y3csX_2734c4f mdc-c-icon--size-xl___3BEee_2734c4f mdc-c-icon--primary mck-linkedin-thin-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">LinkedIn</span></a></div></div></div></div></div><div class="mck-o-container"><div class="mck-o-container--wrapped mck-o-container--mobile-spacing"><div class="mdc-o-container__body Profile_mck-c-profile__wrapper__BqMov"><div class="Profile_mck-c-profile__container-main__rUO05"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-c-heading--border___K8dj3_2734c4f"></h2><div class="mdc-o-content-body Profile_mck-c-profile__content-body__r8B5S"><p>As a leader in McKinsey鈥檚 consumer and innovation sectors, Jon helps clients drive profitable, above-market growth with a focus on portfolio strategy, innovation, and new business building.</p> <p>Recent examples of client work include the following:</p> <ul> <li>building a new innovation organization and operating model with a beverage company to deliver on an aspiration of two times the growth from innovation</li> <li>resetting the product and innovation portfolio strategy for a global food company, including launching a new brand into a high-growth category and expanding existing brand assets to adjacent high-growth categories</li> <li>collaborating with a food-technology start-up to build a new strategy to accelerate the path to profitability by three years</li> <li>designing a new approach to driving breakthrough innovation for a consumer-goods company</li> </ul> <p>Jon is also a leader in Equal at McKinsey, McKinsey鈥檚 worldwide LGBTQ+ community.</p> </div><div class="Profile_mck-c-profile__area-a__YIGXu container-placeholder mdc-u-grid mdc-u-grid-gutter-lg"></div></div><div class="Profile_mck-c-profile__sidebar-wrapper__E52KM"><div class="container-sidebar mdc-u-grid mdc-u-grid-gutter-xxl"><button data-component="mdc-c-button" aria-label="" type="button" id="button_id" class="mdc-c-button___U4iY2_2734c4f mdc-c-button--primary___Ed-lT_2734c4f mdc-c-button--size-large___jwpUy_2734c4f" data-layer-event-prefix="Exit Link" data-layer-action="click" data-layer-category="social" data-layer-subcategory="partner" data-layer-subcategory2="email" data-layer-text="Share this profile on email"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-email-icon Profile_mck-c-profile__contact-icon__Xw5Jp"></span></button><div class="mdc-u-grid mdc-u-grid-gutter-xxl" data-layer-region="profile-expertise"><div><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-c-heading--border___K8dj3_2734c4f"></h2><div><ul class="List_mck-c-list___Lb7q"><li><a data-component="mdc-c-link" href="/capabilities/strategy-and-corporate-finance/how-we-help-clients/strategic-growth-and-innovation" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Growth & Innovation</span></a></li><li><a data-component="mdc-c-link" href="/industries/retail/how-we-help-clients/strategy" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Strategy</span></a></li><li><a data-component="mdc-c-link" href="/industries/consumer-packaged-goods/how-we-help-clients" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Consumer Packaged Goods</span></a></li><li><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/how-we-help-clients/branding" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Branding</span></a></li><li><a data-component="mdc-c-link" href="/industries/agriculture/how-we-help-clients" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Agriculture</span></a></li></ul></div></div></div></div></div><div class="mdc-o-content-body Profile_mck-c-profile__content-body__r8B5S Profile_mck-c-profile__additional-body__hv_Ft"><h3>PUBLISHED WORK</h3> <p>“<a href="/capabilities/strategy-and-corporate-finance/our-insights/companies-with-innovative-cultures-have-a-big-edge-with-generative-ai">Companies with innovative cultures have a big edge with generative AI</a>,” McKinsey & Company, August 2023</p> <p>“<a href="/capabilities/strategy-and-corporate-finance/our-insights/committed-innovators-how-masters-of-essentials-outperform">Committed innovators: How masters of essentials outperform</a>,” McKinsey & Company, June 2022</p> <p>“<a href="/industries/consumer-packaged-goods/our-insights/winning-with-commercial-excellence-ten-lessons-for-consumer-goods">Winning with commercial excellence: Ten lessons for consumer goods</a>,” McKinsey & Company, June 2022</p> <p>“<a href="/industries/consumer-packaged-goods/our-insights/reimagining-consumer-goods-innovation-for-the-next-normal">Reimagining consumer-goods innovation for the next normal</a>,” McKinsey & Company, October 2020</p> <p>“<a href="/industries/consumer-packaged-goods/our-insights/will-innovation-finally-add-up-for-consumer-goods-companies">Will innovation finally add up for consumer-goods companies?</a>,” McKinsey & Company, August 2020</p> <h3>EDUCATION</h3> <p><strong>Harvard Business School</strong><br /> MBA</p> <p><strong>Yale University</strong><br /> BA, anthropology</p></div></div><div class="mdc-u-grid mdc-u-grid-gutter-xl mdc-u-mt-5"></div></div></div></main></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"locale":"en","dictionary":{},"sitecoreContext":{"route":{"name":"Jon McClain","displayName":"Jon McClain","fields":null,"databaseName":"web","deviceId":"fe5d7fdf-89c0-4d99-9aa3-b5fbd009c9f3","itemId":"6ca054cc-96c4-413f-8303-0bb478f0aafb","itemLanguage":"en","itemVersion":1,"layoutId":"ae753eb4-a035-40b4-83bf-4b4438df6742","templateId":"882cb5bd-9600-43d9-9d6b-de8134d4a7eb","templateName":"Profile","placeholders":{"jss-main":[{"uid":"8babdffb-0cfb-45a5-8364-eb32fa63d241","componentName":"Profile","dataSource":"","fields":{"data":{"profile":{"id":"6CA054CC96C4413F83030BB478F0AAFB","name":"Jon McClain","engTitle":"Jon McClain","displayName":"Jon McClain","url":"/sitecore/content/McKinsey/Home/Our People/Jon McClain","template":{"name":"Profile"},"title":{"jsonValue":{"value":"Jon McClain"}},"background":{"jsonValue":{"value":"\u003ch3\u003ePUBLISHED WORK\u003c/h3\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/capabilities/strategy-and-corporate-finance/our-insights/companies-with-innovative-cultures-have-a-big-edge-with-generative-ai\"\u003eCompanies with innovative cultures have a big edge with generative AI\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, August 2023\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/capabilities/strategy-and-corporate-finance/our-insights/committed-innovators-how-masters-of-essentials-outperform\"\u003eCommitted innovators: How masters of essentials outperform\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, June 2022\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/consumer-packaged-goods/our-insights/winning-with-commercial-excellence-ten-lessons-for-consumer-goods\"\u003eWinning with commercial excellence: Ten lessons for consumer goods\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, June 2022\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/consumer-packaged-goods/our-insights/reimagining-consumer-goods-innovation-for-the-next-normal\"\u003eReimagining consumer-goods innovation for the next normal\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, October 2020\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/consumer-packaged-goods/our-insights/will-innovation-finally-add-up-for-consumer-goods-companies\"\u003eWill innovation finally add up for consumer-goods companies?\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, August 2020\u003c/p\u003e\n\u003ch3\u003eEDUCATION\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHarvard Business School\u003c/strong\u003e\u003cbr /\u003e\nMBA\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eYale University\u003c/strong\u003e\u003cbr /\u003e\nBA, anthropology\u003c/p\u003e"}},"about":{"jsonValue":{"value":"\u003cp\u003eAs a leader in McKinsey鈥檚 consumer and innovation sectors, Jon helps clients drive profitable, above-market growth with a focus on portfolio strategy, innovation, and new business building.\u003c/p\u003e\n\u003cp\u003eRecent examples of client work include the following:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003ebuilding a new innovation organization and operating model with a beverage company to deliver on an aspiration of two times the growth from innovation\u003c/li\u003e\n\u003cli\u003eresetting the product and innovation portfolio strategy for a global food company, including launching a new brand into a high-growth category and expanding existing brand assets to adjacent high-growth categories\u003c/li\u003e\n\u003cli\u003ecollaborating with a food-technology start-up to build a new strategy to accelerate the path to profitability by three years\u003c/li\u003e\n\u003cli\u003edesigning a new approach to driving breakthrough innovation for a consumer-goods company\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eJon is also a leader in Equal at McKinsey, McKinsey鈥檚 worldwide LGBTQ+ community.\u003c/p\u003e\n"}},"additionalExpertise":{"jsonValue":{"value":""}},"expertisePosition":{"jsonValue":null},"autoFetchPublishedWork":{"boolValue":false},"externalPublishedWork":{"jsonValue":{"value":""}},"aboutName":{"jsonValue":{"value":"Jon"}},"expertise":{"jsonValue":[{"id":"84d2cffe-05f6-499c-94d2-c333be643b66","url":"","name":"Growth and Innovation","displayName":"Growth \u0026 Innovation","fields":{"Related Link":{"value":{"href":""}},"Title":{"value":"Growth \u0026 Innovation"},"Description":{"value":"We have a unique perspective on what it takes to achieve profitable growth. 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We help companies develop successful strategies to drive value creation."},"Working With Us Link":{"value":{"href":"/industries/retail/how-we-help-clients/strategy","id":"{E7EAA20F-E6DE-481D-A225-2EE8084899FE}","querystring":"","text":"","title":"","class":"","url":"/McKinsey/Home/Industries/Retail/How We Help Clients/Strategy","linktype":"internal","name":"Strategy"}}}},{"id":"d2e99dd2-1ffd-4b0c-9d15-18f3b5b85658","url":"","name":"Consumer Packaged Goods","displayName":"Consumer Packaged Goods","fields":{"Related Link":{"value":{"href":""}},"Title":{"value":"Consumer Packaged Goods"},"Faceted Search":[],"Practice E-mail":{"value":"consumerpackagedgoods_practice@mckinsey.com"},"Closer Tout Link":{"value":{"href":"/industries/consumer-packaged-goods/our-insights","text":"","linktype":"internal","class":"","title":"","querystring":"","id":"{A7AC1304-D938-497A-8803-61B922D9A93F}","name":"Consumer Packaged Goods Insights"}},"Working With Us Link":{"value":{"href":"/industries/consumer-packaged-goods/how-we-help-clients","id":"{6AD51995-B531-4A94-9A99-C152DF54C01C}","querystring":"","text":"","title":"","class":"","url":"/McKinsey/Home/Industries/Consumer Packaged Goods/How We Help Clients","linktype":"internal","name":"How We Help Clients"}},"Global Landing Links":{"value":[]},"Synonym":{"value":"Consumer Packaged Goods Practice"}}},{"id":"d532d640-3c64-4ecf-8ed7-28f9e7ec6dd7","url":"","name":"Branding","displayName":"Branding","fields":{"Related Link":{"value":{"href":"/capabilities/growth-marketing-and-sales/how-we-help-clients/branding","id":"{A4D80BDB-67E2-4E5C-B090-2E141AC5E915}","querystring":"","url":"/McKinsey/Home/Business Functions/Growth Marketing and Sales/How We Help Clients/Branding","linktype":"internal","target":"","name":"Branding"}},"Title":{"value":"Branding"},"Description":{"value":"Brands can be a company鈥檚 most valuable intangible asset. Our research has indicated that companies with strong brands earn up to 5 percentage points higher total return to shareholders than their industry counterparts."},"Working With Us Link":{"value":{"href":"/capabilities/growth-marketing-and-sales/how-we-help-clients/branding","id":"{A4D80BDB-67E2-4E5C-B090-2E141AC5E915}","querystring":"","text":"","title":"","class":"","url":"/McKinsey/Home/Business Functions/Growth Marketing and Sales/How We Help Clients/Branding","linktype":"internal","name":"Branding"}}}},{"id":"800c6a40-25c5-4e80-8a5d-d62dfeb3656f","url":"","name":"Agriculture","displayName":"Agriculture","fields":{"Related Link":{"value":{"href":""}},"Title":{"value":"Agriculture"},"Practice E-mail":{"value":"agriculture_practice@mckinsey.com, acre@mckinsey.com"},"Description":{"value":"The agriculture sector will have to produce more output in the next 40 years than it has over the last 10,000. To meet growing global demand and also operate successfully, agriculture players must navigate enormous sector diversity鈥攁nd uncertainty."},"Working With Us Link":{"value":{"href":"/industries/agriculture/how-we-help-clients","id":"{E453B403-A92E-4BDF-A746-E91B5D59A7EF}","querystring":"","text":"","title":"","class":"","url":"/McKinsey/Home/Industries/Agriculture/How We Help Clients","linktype":"internal","name":"How We Help Clients"}},"Global Landing Links":{"value":[]},"Content":{"value":"\u003cp\u003eThe agriculture sector will have to produce more output in the next 40 years than it has over the last 10,000. To meet growing global demand and also operate successfully, agriculture players must navigate enormous sector diversity\u0026mdash;and uncertainty.\u003c/p\u003e"}}}]},"independentImage":{"src":null},"standardImage":{"src":"/~/media/mckinsey/our people/jon mcclain/jon_mcclain_profile_1536x1152.jpg"},"heroMode":{"targetItem":{"name":"Circular Crop"}},"fullBleedImage":{"src":null},"cardBackground":{"jsonValue":{"value":""}},"cardBackgroundHeader":{"jsonValue":{"value":""}},"contentType":{"targetItem":{"displayName":"Profile"}},"practiceContact":{"jsonValue":[{"id":"84d2cffe-05f6-499c-94d2-c333be643b66","url":"","name":"Growth and Innovation","displayName":"Growth \u0026 Innovation","fields":{"Related Link":{"value":{"href":""}},"Title":{"value":"Growth \u0026 Innovation"},"Description":{"value":"We have a unique perspective on what it takes to achieve profitable growth. 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