#FirstLook Campaign Planner : Twitter

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Learn more about how to use this tool to better understand the size and cost of reaching a target audience during the planning process, and forecast estimated results prior to campaign launch."/> <meta content="https://web.archive.org/web/20230602112554im_/https://exceed-primary-production-main.s3.amazonaws.com/uploads/organizations/branding_logos/2937/full/tfs-logo-full-color-3.png" property="og:image"/> <link rel="stylesheet" media="all" href="https://web.archive.org/web/20230602112554cs_/https://www.twitterflightschool.com/custom_fonts/2937/font_faces-1655323660521716.css"/> <link rel="stylesheet" media="all" href="/web/20230602112554cs_/https://www.twitterflightschool.com/assets/default/all-f0be9db9f19282071ca9ddccc14b2a909cd0431893be6f62f4eba7fa6cfbb9c6.css"/> <link rel="stylesheet" media="all" href="/web/20230602112554cs_/https://www.twitterflightschool.com/theme/2937-twitter-flight-school-default/1685703022/styles.css"/> <meta name="csrf-param" content="authenticity_token"/> <meta name="csrf-token" content="3lCZKkShqGrHGWARXvCz4z9rQMYsmuEO/rg0KmOoNG4C6p/K3PIpA9QfIGvCCrO+rgWnawr9WZ4r6ryAlyOZ0w=="/> <meta property="og:type" content="exceedlms:lmscourse"/> <meta name="twitter:card" content="summary"/> <meta property="og:title" content="#FirstLook Campaign Planner"/> <meta property="og:url" content="https://web.archive.org/web/20230602112554/https://www.twitterflightschool.com/student/activity/1251765-firstlook-campaign-planner?sid_i=1"/> <meta property="og:image" content="https://web.archive.org/web/20230602112554im_/https://exceed-primary-production-main.s3.amazonaws.com/uploads/resource_course_pictures/targets/3514617/w550/how-to-use-twitter-2400x500.png"/> <meta property="og:site_name" content="Twitter"/> <meta name="description" property="og:description" content="Campaign Planner is Twitter’s forecasting tool designed to make it easier for advertisers to make informed media investments on Twitter. Learn more about how to use this tool to better understand the size and cost of reaching a target audience during the planning process, and forecast estimated results prior to campaign launch."/> <meta name="keywords" property="og:keywords" content=""/> <meta property="og:author" content="Twitter Flight School"/> <meta property="exceed:course_type" content="CourseScorm"/> <meta property="exceed:embeddable" content="false"/> <meta property="og:article:tag" content="#WhatsHappening"/> <meta property="og:article:tag" content="#WhatsNew"/> <meta property="og:article:tag" content="Strategy"/> <meta property="og:article:tag" content="Courses For Businesses"/> <meta property="og:article:tag" content="#FirstLooks"/> <meta property="og:locale" content="en"/> <link rel="alternate" hreflang="en" href="https://web.archive.org/web/20230602112554/https://www.twitterflightschool.com/student/activity/1251765-firstlook-campaign-planner"/> <link rel="canonical" href="https://web.archive.org/web/20230602112554/https://www.twitterflightschool.com/student/activity/1251765-firstlook-campaign-planner"/> <script type="application/ld+json"> {"@context":"https://web.archive.org/web/20230602112554/http://schema.org","@type":"Course","inLanguage":"en","isAccessibleForFree":true,"courseCode":"Activity-FirstLook-Campaign-Planner-en","coursePrerequisites":"none","name":"#FirstLook Campaign Planner","description":"Campaign Planner is Twitter’s forecasting tool designed to make it easier for advertisers to make informed media investments on Twitter. 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class="u-headingpage--activity activityheading__name"> #FirstLook Campaign Planner </h1> <ul class="activityheading__meta activitymeta activitymeta--heading"> <li class="activitymeta__item">By Twitter Flight School</li> <li class="activitymeta__item">Published: Oct 4, 2022</li> <li class="activitymeta__item"><span class="a11y-atonly">Difficulty </span>Beginner</li> <li class="activitymeta__item"> <ul class="activitymeta__rewards"> <li class="activitymeta__rewardsitem"> <span class="hint--top" data-hint="Credential For Completion" data-disable-hint-a11y> <span class="a11y-atonly">Credential For Completion</span> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" aria-hidden="true" class="activitymeta__rewardsicon" focusable="false"> <g fill="currentColor" aria-hidden="true"> <path d="M12 2C11.82 2 11.64 2.06786 11.5009 2.20176L10.1318 3.51819L8.24818 3.2531C7.86455 3.19881 7.50727 3.45757 7.44 3.83757L7.11 5.7041L5.43 6.59076C5.08727 6.77171 4.95091 7.18971 5.12091 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value="nf0NRaHUj/Q6j5GcEjtv0PXchVlDc2c0bEZndGuXF+1BRwulOYcOnSmJ0eaOwW+NZLJi9GUU36S5FO/enxy6UA==" autocomplete="off"/> <fieldset class="rating__fieldset"> <legend class="a11y-atonly">Rating</legend> <input type="radio" name="review[stars]" id="stars_1" value="1" disabled="disabled" required="required" aria-hidden="true"/> <label data-behavior="submit.rating" for="stars_1"> <span class="a11y-atonly">1 star</span> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 48 48" aria-hidden="true" class="rating__star" focusable="false"> <path aria-hidden="true" d="M13.875,38.875 L16.625,27.562 L7.688,19.688 L19.312,18.625 L24,7.75 L28.75,18.625 L40.375,19.688 L31.562,27.5 L34.062,38.812 L24,32.875 z" stroke-width="3"></path> <path aria-hidden="true" d="M11.64,42 L14.92,27.94 L4,18.48 L18.38,17.26 L24,4 L29.62,17.24 L44,18.48 L33.1,27.94 L36.36,42 L24,34.54 z" stroke="transparent" stroke-width="0"></path> <path aria-hidden="true" d="M11.64,42 L14.92,27.94 L4,18.48 L18.38,17.26 L24,4 L24,34.54 z" 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name="review[stars]" id="stars_3" value="3" disabled="disabled" required="required" aria-hidden="true"/> <label data-behavior="submit.rating" for="stars_3"> <span class="a11y-atonly">3 stars</span> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 48 48" aria-hidden="true" class="rating__star" focusable="false"> <path aria-hidden="true" d="M13.875,38.875 L16.625,27.562 L7.688,19.688 L19.312,18.625 L24,7.75 L28.75,18.625 L40.375,19.688 L31.562,27.5 L34.062,38.812 L24,32.875 z" stroke-width="3"></path> <path aria-hidden="true" d="M11.64,42 L14.92,27.94 L4,18.48 L18.38,17.26 L24,4 L29.62,17.24 L44,18.48 L33.1,27.94 L36.36,42 L24,34.54 z" stroke="transparent" stroke-width="0"></path> <path aria-hidden="true" d="M11.64,42 L14.92,27.94 L4,18.48 L18.38,17.26 L24,4 L24,34.54 z" fill="currentColor" stroke="transparent" stroke-width="0"></path> </svg> </label> <input type="radio" name="review[stars]" id="stars_4" value="4" disabled="disabled" required="required" aria-hidden="true"/> <label data-behavior="submit.rating" for="stars_4"> <span class="a11y-atonly">4 stars</span> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 48 48" aria-hidden="true" class="rating__star" focusable="false"> <path aria-hidden="true" d="M13.875,38.875 L16.625,27.562 L7.688,19.688 L19.312,18.625 L24,7.75 L28.75,18.625 L40.375,19.688 L31.562,27.5 L34.062,38.812 L24,32.875 z" stroke-width="3"></path> <path aria-hidden="true" d="M11.64,42 L14.92,27.94 L4,18.48 L18.38,17.26 L24,4 L29.62,17.24 L44,18.48 L33.1,27.94 L36.36,42 L24,34.54 z" stroke="transparent" stroke-width="0"></path> <path aria-hidden="true" d="M11.64,42 L14.92,27.94 L4,18.48 L18.38,17.26 L24,4 L24,34.54 z" fill="currentColor" stroke="transparent" stroke-width="0"></path> </svg> </label> <input type="radio" name="review[stars]" id="stars_5" value="5" disabled="disabled" required="required" aria-hidden="true"/> <label data-behavior="submit.rating" for="stars_5"> <span class="a11y-atonly">5 stars</span> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 48 48" aria-hidden="true" class="rating__star" focusable="false"> <path aria-hidden="true" d="M13.875,38.875 L16.625,27.562 L7.688,19.688 L19.312,18.625 L24,7.75 L28.75,18.625 L40.375,19.688 L31.562,27.5 L34.062,38.812 L24,32.875 z" stroke-width="3"></path> <path aria-hidden="true" d="M11.64,42 L14.92,27.94 L4,18.48 L18.38,17.26 L24,4 L29.62,17.24 L44,18.48 L33.1,27.94 L36.36,42 L24,34.54 z" stroke="transparent" stroke-width="0"></path> <path aria-hidden="true" d="M11.64,42 L14.92,27.94 L4,18.48 L18.38,17.26 L24,4 L24,34.54 z" fill="currentColor" stroke="transparent" stroke-width="0"></path> </svg> </label> </fieldset> <input type="submit" name="commit" value="Submit" class="rating__submit" data-disable-with="Submit"/> </form> <span class="a11y-atonly">Average rating: 5.0</span> <span id="review_count" class="rating__count" aria-hidden="true">1</span> <span class="a11y-atonly">1 review </span> </div> </li> </ul> <ul class="activityheading__actions"> <li class="activityheading__actionsitem"> <button class="activityheading__actionsbtn hint--top" data-behavior="show.dialog" data-dialog-id="public-login-dialog" data-dialog-url="/student/authentication/public_modal" data-hint="Add Activity to Favorites" data-object-name="add_to_favorites"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 35 35" aria-hidden="true" class="activityheading__icon" focusable="false"> <path aria-hidden="true" d="M24.664 9.984a5.78 5.78 0 0 0-7.66 1.09 5.78 5.78 0 0 0-7.66-1.09 5.47 5.47 0 0 0-2.34 4.28c-.13 3.88 3.3 7 8.55 11.76l.1.09a2 2 0 0 0 2.69 0l.11-.1c5.25-4.76 8.68-7.87 8.55-11.75a5.47 5.47 0 0 0-2.34-4.28zm-7.56 14.55l-.1.1-.1-.1c-4.9-4.47-8.13-7.37-7.9-10.37a3.43 3.43 0 0 1 .78-1.87 3.72 3.72 0 0 1 6 .43 1.36 1.36 0 0 0 1.13.62h.25a1.41 1.41 0 0 0 1.15-.65 3.7 3.7 0 0 1 6-.37 3.4 3.4 0 0 1 .69 1.87c.21 2.99-3 5.88-7.9 10.34z" fill="currentColor"></path> </svg> <span>Favorites</span> </button> </li> <li class="activityheading__actionsitem dropdown"> <button class="activityheading__actionsbtn dropdown__trigger hint--top" id="share-toggle" data-hint="Share Activity" data-hide-hint-on-click="true" data-neeman-class="share-button" data-object-name="share_course" aria-controls="share-menu-content" aria-expanded="false"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 35 35" aria-hidden="true" class="activityheading__icon" focusable="false"> <path aria-hidden="true" d="M23 21.1c-.7 0-1.5.3-2 .8l-7.1-4.1c.1-.3.1-.6.1-.8 0-.2 0-.5-.1-.7l7.1-4.1c1.2 1.1 3.1 1 4.2-.2s1-3.1-.2-4.2-3.1-1-4.2.2c-.5.5-.8 1.2-.8 2 0 .2 0 .5.1.7L13 14.8c-1.2-1.1-3.1-1.1-4.2.1s-1.1 3.1.1 4.2c1.2 1.1 2.9 1.1 4.1 0l7.1 4.2c0 .3-.1.5-.1.7 0 1.6 1.3 2.9 2.9 2.9 1.6 0 2.9-1.3 2.9-2.9.1-1.6-1.2-2.9-2.8-2.9z" fill="currentColor"></path> </svg> <span>Share</span> </button> <div class="dropdown__content" id="share-menu-content" aria-labelledby="share-toggle" role="group"> <ul class="sharelinks sharelinks--activityheading"> <li class="sharelinks__item"> <button class="button button--link sharelinks__link" onclick="trackButtonClick(this)" data-copy-to-clipboard="true" data-clipboard-text="https://www.twitterflightschool.com/student/activity/1251765-firstlook-campaign-planner?sid_i=1" data-object-name="share-copy-url" data-clipboard-success-message="Link copied to clipboard" aria-label="Copy this URL"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 36 35" aria-hidden="true" class="sharelinks__icon" focusable="false"> <g fill="currentColor" aria-hidden="true"> <path d="M33.095 35C34.198 35 35 34.097 35 33.095V1.905C35 .802 34.097 0 33.095 0H1.905C.802 0 0 .903 0 1.905v31.19C0 34.198.903 35 1.905 35h31.19z"></path> <path d="M14.597 20.403c2.495 2.495 6.486 2.495 8.902-.014l4.5-4.503c2.496-2.402 2.496-6.393 0-8.888-2.494-2.496-6.485-2.496-8.9.012l-2.245 2.245 1.414 1.414 2.257-2.257c1.646-1.71 4.35-1.71 6.06 0s1.71 4.414.013 6.047l-4.53 4.53c-1.645 1.708-4.35 1.708-6.06 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src="https://web.archive.org/web/20230602112554im_/https://cdn.exceedlms.com/uploads/resource_course_pictures/targets/3514617/w550/how-to-use-twitter-2400x500.png?Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL3Jlc291cmNlX2NvdXJzZV9waWN0dXJlcy90YXJnZXRzLzM1MTQ2MTcvdzU1MC9ob3ctdG8tdXNlLXR3aXR0ZXItMjQwMHg1MDAucG5nIiwiQ29uZGl0aW9uIjp7IkRhdGVMZXNzVGhhbiI6eyJBV1M6RXBvY2hUaW1lIjoxNjg1NzA4MjQzfX19XX0_&Signature=NHbkJE61g2dXq5mQlUvMrqwKEBm59HAW8xWoKvwXaKTESJbgEzETwo7D1CUC4xtVT9cAmx5e2~aNu5~3O-Naxnx3LPtUpupFkQ6SRFOwkUVHho2J5mmheH9XYpl28mG52-7OfKTRCzhkv1Uk5Om2cG52Kuxxtlu0NDum3CCfDR7WC5BD-uim7IUMFmuEjmUXy8FtI-R3LJfSztpvlyQK9eMhfQ2WmvwyzYldPlcLkSvfwG2khbZwEmmVbiA8aen96zHtYyH~dwIwxmhr6dMQ05~XvVXMBFJZfplz8nP6OsKs-VYg5i-PZOG95IwmA~KHFYQnmyBS5gfiFIcb6ikp4A__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA" alt=""/> </div> <div class="instructionspanel__inner"> <h2 class="u-headingsection--activitycontent instructionspanel__subheading">E-learning Course</h2> <ul class="instructionspanel__msg "> <li> Started on June 2, 2023. </li> </ul> <div class="instructionspanel__actions"> <a class="button button--primary double_click_protection course__launchbtn" data-behavior="show.dialog" data-dialog-url="/student/authentication/public_modal" data-dialog-id="public-login-dialog" data-trigger-analytics="course_enroll" data-analytics-launch-type="Launch" href="#">Log In To Launch</a> </div> </div> </div> </div> <div class="course__content"> <div class="course__description postcontent"><p>Campaign Planner is Twitter’s forecasting tool designed to make it easier for advertisers to make informed media investments on Twitter. Learn more about how to use this tool to better understand the size and cost of reaching a target audience during the planning process, and forecast estimated results prior to campaign launch.</p> </div> <div class="course__actions"> </div> </div> </div> <div class="course__footercontainer"> <div class="gamefooter"> </div> </div> </article> </div> </div> <div class="dialog dialog--award" id="award-dialog" role="dialog" aria-hidden="true"> <div class="dialog__content award dialog__content--removedefaults" role="document"></div> </div> <div class="dialog dialog--publiclogin" id="public-login-dialog" role="dialog" aria-hidden="true"> <div class="dialog__content publiclogin " role="document"></div> </div> <exceed-modal id="mobile-categories-menu-modal" class="modal " role="dialog" preserve-on-close="true" aria-hidden="true"> <section class="modal__content"> <div class="categoriesmenu categoriesmenu--mobile"> <section class="categoriesmenu__wrap"> <div id="categoriesmenu-aside-mobile-26550" class="categoriesmenu__aside"> <exceed-toggle-button trigger-selector="#categoriesmenu-26550-back" target-selector="#categoriesmenu-aside-mobile-26550" target-focus="#categoriesmenu-mobile-26550-select" trigger-toggle-class="current" toggle-class="categoriesmenu__aside--current"> <button type="button" id="categoriesmenu-aside-mobile-26550-back" class="button button--link categoriesmenu__back" aria-controls="categoriesmenu-aside-mobile-26550"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" aria-hidden="true" class="categoriesmenu__icon categoriesmenu__icon--offset" focusable="false"> <g fill="currentColor" aria-hidden="true"> <path d="M15.41,7.41,10.83,12l4.58,4.59L14,18,8,12l6-6Z"></path> </g> </svg> All Topics </button> </exceed-toggle-button> <div class="categoriesmenu__heading"> <a href="/web/20230602112554/https://www.twitterflightschool.com/student/catalog/list?category_ids=26550-whatshappening">#WhatsHappening</a> </div> <ul class="categoriesmenu__list"> <li 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href="/web/20230602112554/https://www.twitterflightschool.com/student/catalog/list?category_ids=26736-investment">Investment</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20230602112554/https://www.twitterflightschool.com/student/catalog/list?category_ids=26737-operations">Operations</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20230602112554/https://www.twitterflightschool.com/student/catalog/list?category_ids=26738-performance">Performance</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20230602112554/https://www.twitterflightschool.com/student/catalog/list?category_ids=26739-planning">Planning</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20230602112554/https://www.twitterflightschool.com/student/catalog/list?category_ids=26740-strategy">Strategy</a> </li> </ul> </div> <div 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class="categoriesmenu__list"> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20230602112554/https://www.twitterflightschool.com/student/catalog/list?category_ids=31056-video-content">Video Content</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20230602112554/https://www.twitterflightschool.com/student/catalog/list?category_ids=32596-tweetlikeapro-video-series">#TweetLikeAPro Video Series</a> </li> </ul> </div> <div class="categoriesmenu__content"> <div class="categoriesmenu__heading"> <a href="/web/20230602112554/https://www.twitterflightschool.com/student/catalog/browse">All Topics</a> </div> <ul class="categoriesmenu__list"> <li class="categoriesmenu__listitem"> <exceed-toggle-button trigger-selector="#categoriesmenu-mobile-26550-select" target-selector="#categoriesmenu-aside-mobile-26550" target-focus="#categoriesmenu-aside-mobile-26550-back" trigger-toggle-class="current" toggle-class="categoriesmenu__aside--current"> <button type="button" id="categoriesmenu-mobile-26550-select" class="button button--link categoriesmenu__name" aria-controls="categoriesmenu-aside-mobile-26550"> #WhatsHappening <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" aria-hidden="true" class="categoriesmenu__icon" focusable="false"> <g fill="currentColor" aria-hidden="true"> <path d="M8.59 16.59 13.17 12 8.59 7.41 10 6l6 6-6 6Z" transform="translate(0 0)"></path> </g> </svg> </button> </exceed-toggle-button> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" data-object-name="topic_list_item" href="/web/20230602112554/https://www.twitterflightschool.com/student/catalog/list?category_ids=17338-earn-a-badge">Earn a Badge</a> </li> <li class="categoriesmenu__listitem"> <exceed-toggle-button trigger-selector="#categoriesmenu-mobile-26733-select" target-selector="#categoriesmenu-aside-mobile-26733" 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