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Większość treści</h1></div><div class="gracenote-post__content"><div class="gracenote-post__cats"><a href="https://gracenote.com/pl/category/content-discovery/" rel="category tag">Wykrywanie treści</a> <a href="https://gracenote.com/pl/category/content-distribution/" rel="category tag">Dystrybucja treści</a></div><p>Jak na bardzo młodą branżę, streaming zmienił krajobraz telewizyjny w bardzo krótkim czasie. Jednak pomimo tego, że w ciągu ostatnich 15 lat usługi subskrypcji wideo na żądanie (SVOD) stały się w dużej mierze wszechobecne wśród widzów, wciąż mają przed sobą sporo pracy.</p><p>Widzowie z powszechnym zadowoleniem przyjmują wysokiej jakości treści telewizyjne dostępne na żądanie. Przyjęcie Connected TV (CTV<sup>)1</sup> i zaangażowanie w streaming nadal rośnie, a globalne treści strumieniowe stanowią obecnie 87% programów <sup>dostępnych2</sup> dla globalnych odbiorców w kanałach linearnych i strumieniowych. Pomimo tego bogactwa różnorodności, skład tych katalogów podkreśla jednak, jak młoda jest branża streamingowa.</p><figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1200" height="500" src="https://gracenote.com/wp-content/uploads/2024/11/Pre-1990-TV-shows-in-SVOD-stat-1200x500-1.png?resize=1024,427" alt="" class="wp-image-1558659" srcset="https://gracenote.com/wp-content/uploads/2024/11/Pre-1990-TV-shows-in-SVOD-stat-1200x500-1.png 1200w, https://gracenote.com/wp-content/uploads/2024/11/Pre-1990-TV-shows-in-SVOD-stat-1200x500-1.png?resize=300,125 300w, https://gracenote.com/wp-content/uploads/2024/11/Pre-1990-TV-shows-in-SVOD-stat-1200x500-1.png?resize=768,320 768w, https://gracenote.com/wp-content/uploads/2024/11/Pre-1990-TV-shows-in-SVOD-stat-1200x500-1.png?resize=1024,427 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure><p>W rzeczywistości niedawna analiza treści oferowanych przez globalne usługi <sup>SVOD3</sup> (Amazon Prime Video, Apple TV+, Disney+, Netflix i Paramount+) wykazała, że tylko 11,6% zostało wyprodukowanych przed 1990 rokiem. Co więcej, ponad 80% zostało wyprodukowanych od 2000 roku. Względna nowość treści SVOD jest szczególnie widoczna w przypadku programów telewizyjnych, które stanowią prawie <sup>90%2</sup> treści dystrybuowanych przez tych pięciu dostawców.</p><figure class="wp-block-image size-large"><img decoding="async" width="1200" height="1000" src="https://gracenote.com/wp-content/uploads/2024/10/Age-of-content-across-SVOD-catalogs-1.png?resize=1024,853" alt="" class="wp-image-1558658" srcset="https://gracenote.com/wp-content/uploads/2024/10/Age-of-content-across-SVOD-catalogs-1.png 1200w, https://gracenote.com/wp-content/uploads/2024/10/Age-of-content-across-SVOD-catalogs-1.png?resize=300,250 300w, https://gracenote.com/wp-content/uploads/2024/10/Age-of-content-across-SVOD-catalogs-1.png?resize=768,640 768w, https://gracenote.com/wp-content/uploads/2024/10/Age-of-content-across-SVOD-catalogs-1.png?resize=1024,853 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure><p>Niezależnie od uroku głośnych oryginalnych treści, znaczenie obszernych bibliotek treści nigdy nie było większe dla usług SVOD. Na przykład w 2023 r. amerykańscy widzowie spędzili tylko jedną <sup>czwartą4</sup> czasu na streamingu, oglądając oryginalne programy. I nawet w 2022 roku, który wielu uważa za szczyt oryginalnych treści w usługach streamingowych, widzowie nadal spędzali 20% więcej czasu z <a href="https://www.nielsen.com/insights/2023/streaming-unwrapped-2022-was-the-year-of-original-content/" target="_blank" rel="noopener">najczęściej oglądanymi licencjonowanymi tytułami</a> niż z najlepszymi oryginałami.</p><p>W tym miejscu pojawiają się trendy w oglądaniu telewizji i sposób, w jaki katalogi SVOD mogą nadal przyciągać i utrzymywać widzów. Przy proporcjonalnie mniejszej liczbie dostępnych programów telewizyjnych sprzed 1990 roku, strategie wzmacniające biblioteki mogą skorzystać na włączeniu większej liczby programów, które są zgodne ze starszymi grupami demograficznymi - ludźmi, którzy spędzają znacznie więcej czasu na oglądaniu telewizji niż młodsze pokolenia.</p><figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1200" height="920" src="https://gracenote.com/wp-content/uploads/2024/10/Time-with-TV.png?resize=1024,785" alt="" class="wp-image-1558275" srcset="https://gracenote.com/wp-content/uploads/2024/10/Time-with-TV.png 1200w, https://gracenote.com/wp-content/uploads/2024/10/Time-with-TV.png?resize=300,230 300w, https://gracenote.com/wp-content/uploads/2024/10/Time-with-TV.png?resize=768,589 768w, https://gracenote.com/wp-content/uploads/2024/10/Time-with-TV.png?resize=1024,785 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure><p>Pomimo dużej ilości czasu spędzanego przez widzów Baby Boomer i Greatest Generation z telewizją, ich czas na streaming jest znacznie mniejszy. Na przykład oglądalność z 2023 r. pokazuje, że osoby w wieku 18-34 lat spędzały 66% więcej czasu na oglądaniu treści przesyłanych strumieniowo niż osoby w wieku 65 lat i starsze. Spędzili oni również o 23% więcej czasu na streamingu niż widzowie w wieku 50-64 lat.</p><p>Patrząc na treści przesyłane strumieniowo przez tych odbiorców, istnieją wyraźne oznaki, że prawdopodobnie poświęciliby oni więcej czasu tradycyjnej telewizji, gdyby katalogi SVOD zawierały więcej tego, co spędzają więcej czasu na oglądaniu: klasycznej telewizji.</p><figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1200" height="1112" src="https://gracenote.com/wp-content/uploads/2024/10/Time-watching-classic-TV-on-SVOD.png?resize=1024,949" alt="" class="wp-image-1558273" srcset="https://gracenote.com/wp-content/uploads/2024/10/Time-watching-classic-TV-on-SVOD.png 1200w, https://gracenote.com/wp-content/uploads/2024/10/Time-watching-classic-TV-on-SVOD.png?resize=300,278 300w, https://gracenote.com/wp-content/uploads/2024/10/Time-watching-classic-TV-on-SVOD.png?resize=768,712 768w, https://gracenote.com/wp-content/uploads/2024/10/Time-watching-classic-TV-on-SVOD.png?resize=1024,949 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure><p>Choć trudno jest wyobrazić sobie, jak może wyglądać ponad 550 tysięcy tytułów <sup>wideo5</sup> - lub jak poruszać się po nich jako widz - rzeczywistość dzisiejszych bibliotek SVOD jest znacznie bardziej kompaktowa. Wynika to z faktu, że wiele tytułów istnieje w więcej niż jednym katalogu. W przypadku programów telewizyjnych mogą to być także pojedyncze odcinki.</p><p>W rzeczywistości ilość unikalnych treści jest stosunkowo niewielka. Jeśli weźmiemy pod uwagę tylko filmy i tytuły programów telewizyjnych (a nie pojedyncze odcinki), niezależnie od tego, ile katalogów je dystrybuuje, łączna ilość w tych pięciu usługach spada do nieco ponad 84 tys.</p><p>Myśląc o pełnej historii branży telewizyjnej i filmowej, dzisiejsze katalogi SVOD oferują bardzo mały wycinek wyprodukowanej zawartości. Chociaż jest mało prawdopodobne, aby włączenie treści z całego stulecia było właściwą strategią, głębokość katalogu - i łączenie widzów z odpowiednimi treściami - będzie kluczem do trwałej witalności biznesowej operatorów SVOD, ponieważ platformy konkurują o odbiorców, a widzowie stają się bardziej selektywni, jeśli chodzi o subskrypcje, za które płacą.</p><p><strong><em>Aby uzyskać dodatkowe informacje na temat dystrybucji strumieniowej, pobierz nasz raport 2024 </em></strong><a href="https://gracenote.com/pl/insights/2024-state-of-play/"><strong><em>State of Play</em></strong></a><strong><em>.</em></strong></p><h3 class="wp-block-heading">Źródła</h3><ol class="wp-block-list"><li>CTV odnosi się do każdego telewizora podłączonego do Internetu. Najczęstszym przypadkiem użycia jest strumieniowe przesyłanie treści wideo.</li><li>Gracenote Globalny Video Data</li><li>W tej analizie globalne usługi SVOD odnoszą się do pięciu usług z siedzibą w USA, które zostały uruchomione przed 2020 r. i zostały skalowane w celu globalnej dystrybucji wideo i są śledzone w co najmniej dziewięciu krajach w bazie danych wideo Gracenote: Amazon Prime Video, Apple TV+, Disney+, Netflix i Paramount+.</li><li>Nielsen Krajowy panel telewizyjny</li><li>Pięciu globalnych dostawców oferuje widzom łącznie ponad 550 000 pojedynczych programów, odcinków i filmów do wyboru</li></ol><p></p></div><div class="gracenote-post__bottom"><div class="gracenote-post__tags"><h6>Powiązane tagi</h6><div class="gracenote-post__tags-wrap"><a href="https://gracenote.com/pl/tag/content/">Zawartość</a><a href="https://gracenote.com/pl/tag/streaming/">Streaming</a><a href="https://gracenote.com/pl/tag/tv/">TELEWIZJA</a></div></div><div class="gracenote-post__share 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11.3265H15.4024V9.59765C15.4024 8.81364 15.62 8.27934 16.7443 8.27934L18.1783 8.27867V5.85676C17.9302 5.82382 17.0791 5.75006 16.0888 5.75006C14.0213 5.75006 12.606 7.01198 12.606 9.32952V11.3265H10.2677V14.0344H12.606V21H4C3.44772 21 3 20.5523 3 20V4C3 3.44772 3.44772 3 4 3H20C20.5523 3 21 3.44772 21 4V20C21 20.5523 20.5523 21 20 21H15.4024Z" fill="#495B6C"/></svg></a></div></div></div><div class="gracenote-post__recent"><div class="gracenote-post__recent-headings"></div><div class="gracenote-post__recent-posts"><div class="gracenote-post__recent-item gracenote-fade-in"><div class="gracenote-post__recent-img-wrap"><a href="https://gracenote.com/pl/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/" class="gracenote-post__recent-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/10/woman-looking-at-svod-ui-1200-675.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/pl/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/">Katalogi SVOD to wielki biznes, ale nie są one w pełni wykorzystywane</a></h6><p>Niedawne trendy oglądalności telewizji sugerują, że wiele usług SVOD może nie być wartych swoich pieniędzy z większości treści, które dystrybuują. </p><div class="gracenote-post__recent-bottom"><span>21 listopada 2024 r.</span><a href="https://gracenote.com/pl/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/" class="gracenote-post__recent-item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#FFF"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-post__recent-item gracenote-fade-in"><div class="gracenote-post__recent-img-wrap"><a href="https://gracenote.com/pl/insights/2024-state-of-play/" class="gracenote-post__recent-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/11/2024-SOP-report-page-banner-v1-1-1.png?w=1024)"></a></div><h6><a href="https://gracenote.com/pl/insights/2024-state-of-play/">Stan gry na 2024 r.</a></h6><p>Raport ten zwraca uwagę na trendy dotyczące treści SVOD, strategie dystrybucji i może być wykorzystywany do opracowywania spersonalizowanych ścieżek dostępu do treści.</p><div class="gracenote-post__recent-bottom"><span>13 listopada 2024 r.</span><a href="https://gracenote.com/pl/insights/2024-state-of-play/" class="gracenote-post__recent-item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#FFF"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-post__recent-item gracenote-fade-in"><div class="gracenote-post__recent-img-wrap"><a href="https://gracenote.com/pl/insights/tv-audiences-need-more-than-recommendations-they-need-reasons-to-watch/" class="gracenote-post__recent-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/09/Diplomat-for-meta-image.png?w=1024)"></a></div><h6><a href="https://gracenote.com/pl/insights/tv-audiences-need-more-than-recommendations-they-need-reasons-to-watch/">Widzowie telewizyjni potrzebują czegoś więcej niż rekomendacji; potrzebują powodów do oglądania.</a></h6><p>Przy tak dużej ilości treści, obfitości usług i braku harmonogramów programów, widzowie są przytłoczeni i rzadko wiedzą, co chcą oglądać, kiedy się dostroją. </p><div class="gracenote-post__recent-bottom"><span>2 października 2024 r.</span><a 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value="">Lokalizacja*</option><option value="Afghanistan">Afganistan</option><option value="Aland Islands">Wyspy Alandzkie</option><option value="Albania">Albania</option><option value="Algeria">Algieria</option><option value="Andorra">Andora</option><option value="Angola">Angola</option><option value="Anguilla">Anguilla</option><option value="Antarctica">Antarktyda</option><option value="Antigua and Barbuda">Antigua i Barbuda</option><option value="Argentina">Argentyna</option><option value="Armenia">Armenia</option><option value="Aruba">Aruba</option><option value="Australia">Australia</option><option value="Austria">Austria</option><option value="Azerbaijan">Azerbejdżan</option><option value="Bahamas">Bahamy</option><option value="Bahrain">Bahrajn</option><option value="Bangladesh">Bangladesz</option><option value="Barbados">Barbados</option><option value="Belarus">Białoruś</option><option value="Belgium">Belgia</option><option value="Belize">Belize</option><option value="Benin">Benin</option><option value="Bermuda">Bermudy</option><option value="Bhutan">Bhutan</option><option value="Bolivia">Boliwia</option><option value="Bonaire, Sint Eustatius and Saba">Bonaire, Sint Eustatius i Saba</option><option value="Bosnia and Herzegovina">Bośnia i Hercegowina</option><option value="Botswana">Botswana</option><option value="Bouvet Island">Wyspa Bouveta</option><option value="Brazil">Brazylia</option><option value="British Indian Ocean Territory">Brytyjskie Terytorium Oceanu Indyjskiego</option><option value="Brunei Darussalam">Państwo Brunei Darussalam</option><option value="Bulgaria">Bułgaria</option><option value="Burkina Faso">Burkina Faso</option><option value="Burundi">Burundi</option><option value="Cambodia">Kambodża</option><option value="Cameroon">Kamerun</option><option value="Canada">Kanada</option><option value="Cape Verde">Republika Zielonego Przylądka</option><option value="Cayman Islands">Kajmany</option><option value="Central African Republic">Republika Środkowoafrykańska</option><option value="Chad">Czad</option><option value="Chile">Chile</option><option value="China">Chiny</option><option value="Christmas Island">Wyspa Bożego Narodzenia</option><option value="Cocos (Keeling) Islands">Wyspy Kokosowe (Keelinga)</option><option value="Colombia">Kolumbia</option><option value="Comoros">Komory</option><option value="Congo, the Democratic Republic of the">Demokratyczna Republika Konga</option><option value="Congo">Kongo</option><option value="Cook Islands">Wyspy Cooka</option><option value="Costa Rica">Kostaryka</option><option value="Cote d’Ivoire">Wybrzeże Kości Słoniowej</option><option value="Croatia">Chorwacja</option><option value="Cuba">Kuba</option><option value="Curaçao">Curaçao</option><option value="Cyprus">Cypr</option><option value="Czech Republic">Republika Czeska</option><option value="Denmark">Dania</option><option value="Djibouti">Dżibuti</option><option value="Dominican Republic">Republika Dominikańska</option><option value="Dominica">Dominika</option><option value="Ecuador">Ekwador</option><option value="Egypt">Egipt</option><option value="El Salvador">Salwador</option><option value="Equatorial Guinea">Gwinea Równikowa</option><option value="Eritrea">Erytrea</option><option value="Estonia">Estonia</option><option value="Ethiopia">Etiopia</option><option value="Falkland Islands (Malvinas)">Falklandy (Malwiny)</option><option value="Faroe Islands">Wyspy Owcze</option><option value="Fiji">Fidżi</option><option value="Finland">Finlandia</option><option value="France">Francja</option><option value="French Guiana">Gujana Francuska</option><option value="French Polynesia">Polinezja Francuska</option><option value="French Southern Territories">Francuskie terytoria południowe</option><option value="Gabon">Gabon</option><option value="Gambia">Gambia</option><option value="Georgia">Gruzja</option><option value="Germany">Niemcy</option><option value="Ghana">Ghana</option><option value="Gibraltar">Gibraltar</option><option value="Greece">Grecja</option><option value="Greenland">Grenlandia</option><option value="Grenada">Grenada</option><option value="Guadeloupe">Gwadelupa</option><option value="Guatemala">Gwatemala</option><option value="Guernsey">Guernsey</option><option value="Guinea-Bissau">Gwinea Bissau</option><option value="Guinea">Gwinea</option><option value="Guyana">Gujana</option><option value="Haiti">Haiti</option><option value="Heard Island and McDonald Islands">Wyspa Heard i Wyspy McDonalda</option><option value="Holy See (Vatican City State)">Stolica Apostolska (Państwo Watykańskie)</option><option value="Honduras">Honduras</option><option value="Hungary">Węgry</option><option value="Iceland">Islandia</option><option value="India">Indie</option><option value="Indonesia">Indonezja</option><option value="Iran">Iran</option><option value="Iraq">Irak</option><option value="Ireland">Irlandia</option><option value="Isle of Man">Wyspa Man</option><option value="Israel">Izrael</option><option value="Italy">Włochy</option><option value="Jamaica">Jamajka</option><option value="Japan">Japonia</option><option value="Jersey">Jersey</option><option value="Jordan">Jordania</option><option value="Kazakhstan">Kazachstan</option><option value="Kenya">Kenia</option><option value="Kiribati">Kiribati</option><option value="Korea, Democratic People’s Republic of">Demokratyczna Republika Ludowa Korei</option><option value="Korea, Republic of">Republika Korei</option><option value="Kuwait">Kuwejt</option><option value="Kyrgyzstan">Kirgistan</option><option value="Lao People’s Democratic Republic">Laotańska Republika Ludowo-Demokratyczna</option><option value="Latvia">Łotwa</option><option value="Lebanon">Liban</option><option value="Lesotho">Lesotho</option><option value="Liberia">Liberia</option><option value="Libya">Libia</option><option value="Liechtenstein">Liechtenstein</option><option value="Lithuania">Litwa</option><option value="Luxembourg">Luksemburg</option><option value="Macao">Makau</option><option value="Macedonia">Macedonia</option><option value="Madagascar">Madagaskar</option><option value="Malawi">Malawi</option><option value="Malaysia">Malezja</option><option value="Maldives">Malediwy</option><option value="Mali">Mali</option><option value="Malta">Malta</option><option value="Martinique">Martynika</option><option value="Mauritania">Mauretania</option><option value="Mauritius">Mauritius</option><option value="Mayotte">Majotta</option><option value="Mexico">Meksyk</option><option value="Moldova">Mołdawia</option><option value="Monaco">Monako</option><option value="Mongolia">Mongolia</option><option value="Montenegro">Czarnogóra</option><option value="Montserrat">Montserrat</option><option value="Morocco">Maroko</option><option value="Mozambique">Mozambik</option><option value="Myanmar">Birma</option><option value="Namibia">Namibia</option><option value="Nauru">Nauru</option><option value="Nepal">Nepal</option><option value="Netherlands">Holandia</option><option value="New Caledonia">Nowa Kaledonia</option><option value="New Zealand">Nowa Zelandia</option><option value="Nicaragua">Nikaragua</option><option value="Nigeria">Nigeria</option><option value="Niger">Niger</option><option value="Niue">Niue</option><option value="Norfolk Island">Wyspa Norfolk</option><option value="Norway">Norwegia</option><option value="Oman">Oman</option><option value="Pakistan">Pakistan</option><option value="Palestine">Palestyna</option><option value="Panama">Panama</option><option value="Papua New Guinea">Papua-Nowa Gwinea</option><option value="Paraguay">Paragwaj</option><option value="Peru">Peru</option><option value="Philippines">Filipiny</option><option value="Pitcairn">Pitcairn</option><option value="Poland">Polska</option><option value="Portugal">Portugalia</option><option value="Qatar">Katar</option><option value="Reunion">Reunion</option><option 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