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</nav> </div> </header> <main class="page-content"><div id="primary" class="content-area container"> <main id="main" class="site-main" role="main"> <article id="post-1148" class="post-1148 page type-page status-publish has-post-thumbnail hentry"> <div class="entry-content"> <div class="wpb-content-wrapper"><div data-vc-full-width="true" data-vc-full-width-init="false" data-vc-stretch-content="true" class="vc_row wpb_row vc_row-fluid color-banner inner-banner black-l-overlay vc_custom_1689626534373 vc_row-has-fill vc_row-no-padding vc_row-o-content-middle vc_row-flex"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><h1 style="color: #ffffff;text-align: center" class="vc_custom_heading vc_do_custom_heading" >About Givaudan<br /> Sense Colour</h1></div></div></div></div><div class="vc_row-full-width vc_clearfix"></div><div class="vc_row wpb_row vc_row-fluid px-100"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner vc_custom_1689227596470"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element vc_custom_1689681210064 max-w-md" > <div class="wpb_wrapper"> <p style="text-align: center;" align="center">Mother Nature supplies the raw materials, Sense Colour adds 155 years of colouring expertise. This is a brilliant partnership that offers a complete range of natural colours, caramel colours, burnt sugars, and fruit and vegetable-based browns. 聽We solely focus all of our people, and capabilities on creating brilliant natural colours for multisensorial food and beverage experiences consumers will love.</p> </div> </div> </div></div></div></div><div class="vc_row wpb_row vc_row-fluid pb-100"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner vc_custom_1689227603689"><div class="wpb_wrapper"><h3 style="color: #111111;text-align: center" class="vc_custom_heading vc_do_custom_heading pb-lp-10 pb-50 vc_custom_1689625106082" >Our value proposition</h3> <div class="wpb_text_column wpb_content_element vc_custom_1689681077042 max-w-md" > <div class="wpb_wrapper"> <p style="text-align: center;">Together, we co-create food experiences using the broadest palette of natural colours brought to life by an unparalleled team of experts.</p> </div> </div> </div></div></div></div><div data-vc-full-width="true" data-vc-full-width-init="false" class="vc_row wpb_row vc_row-fluid min-h-6 vc_custom_1689625715244 vc_row-has-fill"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner vc_custom_1689227613406"><div class="wpb_wrapper"></div></div></div></div><div class="vc_row-full-width vc_clearfix"></div><div class="vc_row wpb_row vc_row-fluid pb-100"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner vc_custom_1689227634247"><div class="wpb_wrapper"><div class="vc_empty_space" style="height: 32px"><span class="vc_empty_space_inner"></span></div><h3 style="color: #111111;text-align: center" class="vc_custom_heading vc_do_custom_heading pb-lp-10 pb-50 vc_custom_1689625294549" >Our History</h3> <div class="wpb_text_column wpb_content_element vc_custom_1689625281946 max-w-md" > <div class="wpb_wrapper"> <p style="text-align: center;" align="center">DDW was founded in New York in 1865 to provide malt for brewing companies. Over the next 140 years, we survived prohibition and adapted to supply聽<a href="https://ddwcolor.com/colors/brown-colors/">caramel colour</a>聽for the burgeoning soft drink market. Through this, we became experts in all things caramel for the food and beverage industry and expanded into Ireland, China, eSwatini, Brazil, and the UK.</p> <p style="text-align: center;" align="center">In 2005, we took our passion for quality and excellence in caramel colour and leapt into the world of <a href="https://ddwcolor.com/colors/">natural food colours</a>. Over the past 18 years we added natural colour facilities in the US, Ireland, and UK. We are now one of the leading suppliers of natural and caramel colours around the world.</p> <p style="text-align: center;" align="center">In 2021聽<a href="https://www.ddwcolor.com/acquisition-complete-ddw-joins-givaudan/">Givaudan acquired DDW</a> to expand the portfolio of its global Taste & Wellbeing business and become a global player in the natural colours industry. This acquisition allows us to provide聽<a href="https://www.givaudan.com/taste-wellbeing/product-offering/sense/sense-colour/more-colour">the broadest palette of natural colours</a> and excellent customer support to an expanded customer base. In 2023 DDW, The Color House officially transitioned to Givaudan Sense Colour.</p> </div> </div> </div></div></div></div><div data-vc-full-width="true" data-vc-full-width-init="false" class="vc_row wpb_row vc_row-fluid min-h-6 vc_custom_1690837399308 vc_row-has-fill"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner vc_custom_1689227646250"><div class="wpb_wrapper"></div></div></div></div><div class="vc_row-full-width vc_clearfix"></div> </div> </div> </article> </main> </div> </main> <footer class="footer-main"> <div class="padding-right padding-left footer-inner"> <div class="footer-top"> <div class="foot-50 foot-logo"> <div id="media_image-3" class="widget widget_media_image"><a href="https://www.ddwcolor.com/"><img width="2322" height="245" src="https://www.ddwcolor.com/wp-content/uploads/2023/07/Sense-Colour_Logotype-white-RGB.png" class="image wp-image-2857 attachment-full size-full" alt="" style="max-width: 100%; height: auto;" decoding="async" loading="lazy" srcset="https://www.ddwcolor.com/wp-content/uploads/2023/07/Sense-Colour_Logotype-white-RGB.png 2322w, https://www.ddwcolor.com/wp-content/uploads/2023/07/Sense-Colour_Logotype-white-RGB-300x32.png 300w, https://www.ddwcolor.com/wp-content/uploads/2023/07/Sense-Colour_Logotype-white-RGB-1024x108.png 1024w, https://www.ddwcolor.com/wp-content/uploads/2023/07/Sense-Colour_Logotype-white-RGB-768x81.png 768w, https://www.ddwcolor.com/wp-content/uploads/2023/07/Sense-Colour_Logotype-white-RGB-1536x162.png 1536w, https://www.ddwcolor.com/wp-content/uploads/2023/07/Sense-Colour_Logotype-white-RGB-2048x216.png 2048w, https://www.ddwcolor.com/wp-content/uploads/2023/07/Sense-Colour_Logotype-white-RGB-1200x127.png 1200w" sizes="(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px" /></a></div> </div> </div> <div class="footer-bottom">  <div class="foot-70 foot-menu"> <div id="nav_menu-2" class="widget widget_nav_menu"><div class="menu-footer-menu-container"><ul id="menu-footer-menu" class="menu"><li id="menu-item-3696" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3696"><a href="https://www.ddwcolor.com/contact-us/">Contacts</a></li> <li id="menu-item-61" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-61"><a href="https://www.ddwcolor.com/faq/">FAQs</a></li> <li id="menu-item-3938" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3938"><a href="https://www.givaudan.com/legal/global-privacy-notice-condensed">privacy policy</a></li> <li id="menu-item-906" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-906"><a href="https://www.ddwcolor.com/terms-of-services/">Terms of Service</a></li> </ul></div></div> </div> </div> </div>  </footer>   <script type="text/javascript"> (function(d,s,i,r) { if (d.getElementById(i)){return;} var n=d.createElement(s),e=d.getElementsByTagName(s)[0]; n.id=i;n.src='//js.hs-analytics.net/analytics/'+(Math.ceil(new Date()/r)*r)+'/8252064.js'; e.parentNode.insertBefore(n, e); })(document,"script","hs-analytics",300000); </script>  <style> .njt-nofi-notification-bar .njt-nofi-hide-button { display: none; } .njt-nofi-notification-bar .njt-nofi-content { font-size : 20px; } /* body{ padding-top: 49px; } */ </style> <div class="njt-nofi-container-content"> <div class="njt-nofi-container" > <div class="njt-nofi-notification-bar njt-nofi-bgcolor-notification" style="background:#68c5d4"> <div class="njt-nofi-content njt-nofi-text-color njt-nofi-align-content njt-nofi-content-deskop " style="max-width:100%"> <div class="njt-nofi-text njt-nofi-padding-text">We have a new look! 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