OneSignal - UTM Defined

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d-md-block"> <a class="primary link link-white link-left text-white d-none d-md-block" href="/glossary"> <svg width="24" height="24" viewBox="0 0 24 24"> <path d="M0.0129995 12.4799C0.0147995 13.1411 0.311099 13.77 0.826999 14.2079L12.006 23.6533C12.6063 24.125 13.4878 24.0555 13.9999 23.4962C14.5119 22.9368 14.4704 22.0886 13.906 21.5778L5.269 14.2818C5.1915 14.2158 5.1645 14.1106 5.2011 14.0175C5.2377 13.9244 5.3304 13.8627 5.434 13.8623L22.548 13.8623C23.3433 13.8623 23.988 13.2434 23.988 12.4799C23.988 11.7164 23.3433 11.0975 22.548 11.0975L5.437 11.0975C5.3334 11.0966 5.2411 11.0346 5.2046 10.9415C5.168 10.8484 5.1948 10.7434 5.272 10.677L13.909 3.38098C14.3204 3.06198 14.5166 2.55218 14.42 2.05308C14.3234 1.55398 13.9496 1.14578 13.4463 0.98998C12.943 0.83408 12.3912 0.95558 12.009 1.30648L0.827998 10.7519C0.311498 11.1895 0.0147994 11.8185 0.0129995 12.4799Z" /> </svg> Back to Glossary </a> </div> <div class="col-12 col-md-6"> <div class="jumbotron-text"> <h1 class="title text-white mb-0"> UTM Defined </h1> </div> </div> <div class="col-md-3 d-none d-md-block m-0 p-0"></div> </div> </div> </section> <section id="section-1" class="section-content section-js textOnly bg-white"> <div class="container"> <div class="row justify-content-center"> <div class="col-md-8"> <p dir="ltr">A UTM, or Urchin Tracking Module, is a simple code appended to a URL to track the effectiveness of online <a href="https://onesignal.com/blog/improve-campaigns-with-utm-parameters/" target="_blank">marketing campaigns</a>. UTM parameters are added to the end of a URL, allowing businesses and marketers to monitor the performance of their links and understand which marketing efforts are driving traffic, <a href="https://onesignal.com/glossary/conversion" target="_blank">conversions</a>, and other key metrics.</p> <p dir="ltr">By adding UTM parameters to the URLs, marketers can gain valuable insights into the effectiveness of their marketing efforts, identify which channels are performing well, and make data-driven decisions to optimize their campaigns for better results. </p> <p dir="ltr">The data collected through UTM tracking can be analyzed in web analytics tools, such as Google Analytics, to measure the success of marketing campaigns and allocate resources more efficiently.<br></p> </div> </div> </div> </section> <section id="section-2" class="section-content section-js textOnly bg-gray-50"> <div class="container"> <div class="row justify-content-center"> <div class="col-12 col-md-8"> <div class="header-section text-center"> <h2 class="mb-3"> How to Use it in a Sentence </h2> </div> </div> </div> <div class="row justify-content-center"> <div class="col-md-8"> <p>We implemented <b>UTM</b> tracking for our latest email marketing campaign to better understand which newsletters are driving the most website traffic and conversions.</p> </div> </div> </div> </section> <section id="section-3" class="section-asked section-js "> <div class="container"> <div class="row justify-content-center"> <div class="col-12 col-md-8"> <div class="header-section text-center"> <h2 class="mb-3"> Common UTM FAQs </h2> </div> </div> </div> <div class="row"> <div class="col"> <div class="accordion-toggle"> <div class="accordion-wrap"> <div class="accordion-header"> <h4 class="mb-0"> <button class="btn btn-link btn-block text-left" type="button" data-toggle="collapse" data-target="#whatdoesutmstandfor"> What does UTM stand for? <svg fill="none" viewBox="0 0 6 11"> <path fill="#3A3DB3" stroke="#3A3DB3" d="m1.07978 9.80604.36101.34596-.36101-.34596c-.00594.0062-.01067.0088-.01362.01005-.00325.00137-.00647.00198-.0096.00198-.00312 0-.00634-.00061-.00959-.00198-.00293-.00124-.00766-.00384-.01359-.01003l-.00002-.00002-.51319-.53558C.508873 9.25868.500028 9.24.5 9.21552c-.000028-.02449.008776-.04321.020076-.05506L4.00721 5.50411l.32911-.34509-.32912-.34508L.520075 1.15761H.520073C.508775 1.14576.499972 1.12704.5 1.10256c.000028-.02449.008873-.04316.020169-.05495L1.03336.512029c.00594-.006199.01067-.008797.01362-.010043C1.05023.500608 1.05345.5 1.05658.5c.00312 0 .00634.000608.00959.001983.00294.001243.00766.003836.01359.010026l.00002.00002L5.47982 5.10398l.00002.00002c.01131.0118.02016.03051.02016.05504 0 .02452-.00884.04323-.02015.05505-.00001 0-.00002.00001-.00002.00002L1.07978 9.80604Z"/> </svg> </button> </h4> </div> <div class="accordion-body collapse" id="whatdoesutmstandfor"> <p dir="ltr">The term "Urchin Tracking Module" has historical origins that can be traced back to a web analytics software called Urchin, which was developed by a company named Urchin Software Corporation. Google acquired Urchin in 2005 and rebranded the software as Google Analytics.</p> <p dir="ltr">The "Tracking Module" in UTM refers to the functionality within Urchin (and later in Google Analytics) that allowed users to track and analyze website traffic, particularly the effectiveness of various marketing campaigns.<br /></p> </div> </div> <div class="accordion-wrap"> <div class="accordion-header"> <h4 class="mb-0"> <button class="btn btn-link btn-block text-left" type="button" data-toggle="collapse" data-target="#howdoyouuseutmtrackingformarketing"> How do you use UTM tracking for marketing? <svg fill="none" viewBox="0 0 6 11"> <path fill="#3A3DB3" stroke="#3A3DB3" d="m1.07978 9.80604.36101.34596-.36101-.34596c-.00594.0062-.01067.0088-.01362.01005-.00325.00137-.00647.00198-.0096.00198-.00312 0-.00634-.00061-.00959-.00198-.00293-.00124-.00766-.00384-.01359-.01003l-.00002-.00002-.51319-.53558C.508873 9.25868.500028 9.24.5 9.21552c-.000028-.02449.008776-.04321.020076-.05506L4.00721 5.50411l.32911-.34509-.32912-.34508L.520075 1.15761H.520073C.508775 1.14576.499972 1.12704.5 1.10256c.000028-.02449.008873-.04316.020169-.05495L1.03336.512029c.00594-.006199.01067-.008797.01362-.010043C1.05023.500608 1.05345.5 1.05658.5c.00312 0 .00634.000608.00959.001983.00294.001243.00766.003836.01359.010026l.00002.00002L5.47982 5.10398l.00002.00002c.01131.0118.02016.03051.02016.05504 0 .02452-.00884.04323-.02015.05505-.00001 0-.00002.00001-.00002.00002L1.07978 9.80604Z"/> </svg> </button> </h4> </div> <div class="accordion-body collapse" id="howdoyouuseutmtrackingformarketing"> <p dir="ltr">First, identify the key marketing channels you want to track, such as social media, <a href="https://onesignal.com/email" target="_blank" rel="noreferrer noopener">email campaigns</a>, paid advertising, <a href="https://onesignal.com/mobile-push" target="_blank" rel="noreferrer noopener">push notifications</a>, or affiliate links. Then create unique UTM parameters for each channel, specifying the source (e.g., Facebook, Twitter), medium (e.g., social, email), and campaign name (e.g., summer_sale_2023). These parameters are appended to the respective URLs in the marketing materials, such as social media posts, <a href="https://onesignal.com/blog/email-newsletter-best-practices/" target="_blank" rel="noreferrer noopener">email newsletters</a>, or ad banners.</p> <p dir="ltr">Once the UTM parameters are in place, you can closely monitor the traffic generated by each link using web analytics tools like <a href="https://documentation.onesignal.com/docs/google-analytics" target="_blank" rel="noreferrer noopener">Google Analytics</a> or <a href="https://onesignal.com/blog/improve-campaigns-with-utm-parameters/" target="_blank" rel="noreferrer noopener">OneSignal</a>. Now you can analyze data such as the number of visitors, conversion rates, bounce rates, and revenue generated from each campaign! Use this data to assess the effectiveness of different marketing channels and campaigns, identify strengths and weaknesses, optimize strategies, and allocate resources more efficiently.</p> </div> </div> <div class="accordion-wrap"> <div class="accordion-header"> <h4 class="mb-0"> <button class="btn btn-link btn-block text-left" type="button" data-toggle="collapse" data-target="#whatisautmexample"> What is a UTM example? <svg fill="none" viewBox="0 0 6 11"> <path fill="#3A3DB3" stroke="#3A3DB3" d="m1.07978 9.80604.36101.34596-.36101-.34596c-.00594.0062-.01067.0088-.01362.01005-.00325.00137-.00647.00198-.0096.00198-.00312 0-.00634-.00061-.00959-.00198-.00293-.00124-.00766-.00384-.01359-.01003l-.00002-.00002-.51319-.53558C.508873 9.25868.500028 9.24.5 9.21552c-.000028-.02449.008776-.04321.020076-.05506L4.00721 5.50411l.32911-.34509-.32912-.34508L.520075 1.15761H.520073C.508775 1.14576.499972 1.12704.5 1.10256c.000028-.02449.008873-.04316.020169-.05495L1.03336.512029c.00594-.006199.01067-.008797.01362-.010043C1.05023.500608 1.05345.5 1.05658.5c.00312 0 .00634.000608.00959.001983.00294.001243.00766.003836.01359.010026l.00002.00002L5.47982 5.10398l.00002.00002c.01131.0118.02016.03051.02016.05504 0 .02452-.00884.04323-.02015.05505-.00001 0-.00002.00001-.00002.00002L1.07978 9.80604Z"/> </svg> </button> </h4> </div> <div class="accordion-body collapse" id="whatisautmexample"> <p dir="ltr">Let's say you are running a social media marketing campaign on Facebook to promote a new product. </p> <p dir="ltr"><b>The link you want to share with your audience is</b>: </p> <p dir="ltr">https://www.example.com/product-page</p> <p dir="ltr">To track the performance of this specific campaign, you would add UTM parameters to the URL. After appending the UTM parameters, the link would look like this:</p> <p dir="ltr">https://www.example.com/product-page?utm_source=facebook&utm_medium=social&utm_campaign=summer_sale_2023</p> <p dir="ltr"><b>In this example</b>:</p> <p dir="ltr">"utm_source=facebook" indicates that the source of the traffic is Facebook.</p> <p dir="ltr">"utm_medium=social" specifies that the medium of the campaign is social media.</p> <p dir="ltr">"utm_campaign=summer_sale_2023" labels the campaign as "summer_sale_2023" to differentiate it from other campaigns.</p> <p dir="ltr">When users click on this link, the UTM parameters are sent to your web analytics tool, such as Google Analytics, where you can analyze the data to understand the effectiveness of your Facebook social media campaign in driving traffic to your product page.<br /></p> </div> </div> <div class="accordion-wrap"> <div class="accordion-header"> <h4 class="mb-0"> <button class="btn btn-link btn-block text-left" type="button" data-toggle="collapse" data-target="#canutmparametersimpactseo"> Can UTM parameters impact SEO? <svg fill="none" viewBox="0 0 6 11"> <path fill="#3A3DB3" stroke="#3A3DB3" d="m1.07978 9.80604.36101.34596-.36101-.34596c-.00594.0062-.01067.0088-.01362.01005-.00325.00137-.00647.00198-.0096.00198-.00312 0-.00634-.00061-.00959-.00198-.00293-.00124-.00766-.00384-.01359-.01003l-.00002-.00002-.51319-.53558C.508873 9.25868.500028 9.24.5 9.21552c-.000028-.02449.008776-.04321.020076-.05506L4.00721 5.50411l.32911-.34509-.32912-.34508L.520075 1.15761H.520073C.508775 1.14576.499972 1.12704.5 1.10256c.000028-.02449.008873-.04316.020169-.05495L1.03336.512029c.00594-.006199.01067-.008797.01362-.010043C1.05023.500608 1.05345.5 1.05658.5c.00312 0 .00634.000608.00959.001983.00294.001243.00766.003836.01359.010026l.00002.00002L5.47982 5.10398l.00002.00002c.01131.0118.02016.03051.02016.05504 0 .02452-.00884.04323-.02015.05505-.00001 0-.00002.00001-.00002.00002L1.07978 9.80604Z"/> </svg> </button> </h4> </div> <div class="accordion-body collapse" id="canutmparametersimpactseo"> <p>No, UTM parameters do not directly impact SEO (Search Engine Optimization). Search engines like Google typically ignore UTM parameters when crawling and indexing web pages.</p> </div> </div> <div class="accordion-wrap"> <div class="accordion-header"> <h4 class="mb-0"> <button class="btn btn-link btn-block text-left" type="button" data-toggle="collapse" data-target="#arethereanybestpracticesforusingutmtracking"> Are there any best practices for using UTM tracking? <svg fill="none" viewBox="0 0 6 11"> <path fill="#3A3DB3" stroke="#3A3DB3" d="m1.07978 9.80604.36101.34596-.36101-.34596c-.00594.0062-.01067.0088-.01362.01005-.00325.00137-.00647.00198-.0096.00198-.00312 0-.00634-.00061-.00959-.00198-.00293-.00124-.00766-.00384-.01359-.01003l-.00002-.00002-.51319-.53558C.508873 9.25868.500028 9.24.5 9.21552c-.000028-.02449.008776-.04321.020076-.05506L4.00721 5.50411l.32911-.34509-.32912-.34508L.520075 1.15761H.520073C.508775 1.14576.499972 1.12704.5 1.10256c.000028-.02449.008873-.04316.020169-.05495L1.03336.512029c.00594-.006199.01067-.008797.01362-.010043C1.05023.500608 1.05345.5 1.05658.5c.00312 0 .00634.000608.00959.001983.00294.001243.00766.003836.01359.010026l.00002.00002L5.47982 5.10398l.00002.00002c.01131.0118.02016.03051.02016.05504 0 .02452-.00884.04323-.02015.05505-.00001 0-.00002.00001-.00002.00002L1.07978 9.80604Z"/> </svg> </button> </h4> </div> <div class="accordion-body collapse" id="arethereanybestpracticesforusingutmtracking"> <p>Yes, some best practices for UTM tracking include being consistent with naming conventions, avoiding spaces and special characters in UTM values, using lowercase letters, and keeping a record of your UTM parameters for future reference.</p> </div> </div> <div class="accordion-wrap"> <div class="accordion-header"> <h4 class="mb-0"> <button class="btn btn-link btn-block text-left" type="button" data-toggle="collapse" data-target="#howlongshouldikeepusingutmparametersforacampaign"> How long should I keep using UTM parameters for a campaign? <svg fill="none" viewBox="0 0 6 11"> <path fill="#3A3DB3" stroke="#3A3DB3" d="m1.07978 9.80604.36101.34596-.36101-.34596c-.00594.0062-.01067.0088-.01362.01005-.00325.00137-.00647.00198-.0096.00198-.00312 0-.00634-.00061-.00959-.00198-.00293-.00124-.00766-.00384-.01359-.01003l-.00002-.00002-.51319-.53558C.508873 9.25868.500028 9.24.5 9.21552c-.000028-.02449.008776-.04321.020076-.05506L4.00721 5.50411l.32911-.34509-.32912-.34508L.520075 1.15761H.520073C.508775 1.14576.499972 1.12704.5 1.10256c.000028-.02449.008873-.04316.020169-.05495L1.03336.512029c.00594-.006199.01067-.008797.01362-.010043C1.05023.500608 1.05345.5 1.05658.5c.00312 0 .00634.000608.00959.001983.00294.001243.00766.003836.01359.010026l.00002.00002L5.47982 5.10398l.00002.00002c.01131.0118.02016.03051.02016.05504 0 .02452-.00884.04323-.02015.05505-.00001 0-.00002.00001-.00002.00002L1.07978 9.80604Z"/> </svg> </button> </h4> </div> <div class="accordion-body collapse" id="howlongshouldikeepusingutmparametersforacampaign"> <p>It is a good practice to use UTM parameters throughout the duration of a campaign. This allows you to <a href="https://onesignal.com/analytics" target="_blank" rel="noreferrer noopener">consistently track the campaign's performance</a> and accurately analyze data. Once the campaign is complete, you can still access historical data in your analytics tool.</p> </div> </div> <div class="accordion-wrap"> <div class="accordion-header"> <h4 class="mb-0"> <button class="btn btn-link btn-block text-left" type="button" data-toggle="collapse" data-target="#canyouuseutmsforpushnotificationcampaigns"> Can you use UTMs for push notification campaigns? <svg fill="none" viewBox="0 0 6 11"> <path fill="#3A3DB3" stroke="#3A3DB3" d="m1.07978 9.80604.36101.34596-.36101-.34596c-.00594.0062-.01067.0088-.01362.01005-.00325.00137-.00647.00198-.0096.00198-.00312 0-.00634-.00061-.00959-.00198-.00293-.00124-.00766-.00384-.01359-.01003l-.00002-.00002-.51319-.53558C.508873 9.25868.500028 9.24.5 9.21552c-.000028-.02449.008776-.04321.020076-.05506L4.00721 5.50411l.32911-.34509-.32912-.34508L.520075 1.15761H.520073C.508775 1.14576.499972 1.12704.5 1.10256c.000028-.02449.008873-.04316.020169-.05495L1.03336.512029c.00594-.006199.01067-.008797.01362-.010043C1.05023.500608 1.05345.5 1.05658.5c.00312 0 .00634.000608.00959.001983.00294.001243.00766.003836.01359.010026l.00002.00002L5.47982 5.10398l.00002.00002c.01131.0118.02016.03051.02016.05504 0 .02452-.00884.04323-.02015.05505-.00001 0-.00002.00001-.00002.00002L1.07978 9.80604Z"/> </svg> </button> </h4> </div> <div class="accordion-body collapse" id="canyouuseutmsforpushnotificationcampaigns"> <p dir="ltr">Yes! OneSignal has simplified tracking subscription and notification events. OneSignal allows you to <a href="https://onesignal.com/blog/improve-campaigns-with-utm-parameters/" target="_blank" rel="noreferrer noopener">use UTM tags</a> with application-level settings to help you define and automatically apply these tags to all your push notifications with a single click. Now you can unlock insights like how many notifications were received, the actions taken on the native prompt, or how many people are clicking your push notifications.</p> <p dir="ltr">For a more detailed breakdown of <a href="https://onesignal.com/blog/ultimate-guide-to-utms-and-google-analytics/" target="_blank" rel="noreferrer noopener">using UTMs to analyze your campaigns</a>, check out our guide!</p> </div> </div> <div class="accordion-wrap"> <div class="accordion-header"> <h4 class="mb-0"> <button class="btn btn-link btn-block text-left" type="button" data-toggle="collapse" data-target="#whichtoolshouldiusetoaddutmtaggingtomycampaigns"> Which tool should I use to add UTM tagging to my campaigns? <svg fill="none" viewBox="0 0 6 11"> <path fill="#3A3DB3" stroke="#3A3DB3" d="m1.07978 9.80604.36101.34596-.36101-.34596c-.00594.0062-.01067.0088-.01362.01005-.00325.00137-.00647.00198-.0096.00198-.00312 0-.00634-.00061-.00959-.00198-.00293-.00124-.00766-.00384-.01359-.01003l-.00002-.00002-.51319-.53558C.508873 9.25868.500028 9.24.5 9.21552c-.000028-.02449.008776-.04321.020076-.05506L4.00721 5.50411l.32911-.34509-.32912-.34508L.520075 1.15761H.520073C.508775 1.14576.499972 1.12704.5 1.10256c.000028-.02449.008873-.04316.020169-.05495L1.03336.512029c.00594-.006199.01067-.008797.01362-.010043C1.05023.500608 1.05345.5 1.05658.5c.00312 0 .00634.000608.00959.001983.00294.001243.00766.003836.01359.010026l.00002.00002L5.47982 5.10398l.00002.00002c.01131.0118.02016.03051.02016.05504 0 .02452-.00884.04323-.02015.05505-.00001 0-.00002.00001-.00002.00002L1.07978 9.80604Z"/> </svg> </button> </h4> </div> <div class="accordion-body collapse" id="whichtoolshouldiusetoaddutmtaggingtomycampaigns"> <p>The repetitive task of copying and pasting your tracking URLs when attaching them to your push notifications can become exceptionally monotonous.</p> <p dir="ltr">With <a href="https://documentation.onesignal.com/docs/links#utm-parameters" target="_blank" rel="noreferrer noopener">OneSignal’s UTM tagging</a>, you no longer have to worry about...<br /></p> <ul><li dir="ltr"><p dir="ltr">Manually entering UTM tags every time, for every URL</p></li><li dir="ltr"><p dir="ltr">Syntax errors</p></li><li dir="ltr"><p dir="ltr">Maintaining consistency across different teams and different campaigns</p></li></ul> <p dir="ltr">Use OneSignal to create meaningful push notifications, add UTM tags to your URLs, and track campaign effectiveness… all from one platform.<br /></p> </div> </div> </div>  </div> </div> </div> </section> </main> <div class="section-question bg-ltblueToWhiteRadial"> <div class="container"> <div class="row justify-content-center text-center"> <div class="col-12 col-md-9 mx-auto"> <div class="header-section text-center mb-2"> <h2 class="text-black"> Get Started With OneSignal </h2> <p class="lead text-gray-800"> OneSignal is designed to help you send notifications and seamlessly manage your user communication across a variety of channels, including mobile and web push notifications, email, in-app messages, and SMS. 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Corporation. Google acquired Urchin in 2005 and rebranded the software as Google Analytics.\nThe \"Tracking Module\" in UTM refers to the functionality within Urchin (and later in Google Analytics) that allowed users to track and analyze website traffic, particularly the effectiveness of various marketing campaigns."},"name":"What does UTM stand for?"},{"@type":"Question","acceptedAnswer":{"@type":"Answer","text":"First, identify the key marketing channels you want to track, such as social media, email campaigns, paid advertising, push notifications, or affiliate links. Then create unique UTM parameters for each channel, specifying the source (e.g., Facebook, Twitter), medium (e.g., social, email), and campaign name (e.g., summer_sale_2023). These parameters are appended to the respective URLs in the marketing materials, such as social media posts, email newsletters, or ad banners.\nOnce the UTM parameters are in place, you can closely monitor the traffic generated by each link using web analytics tools like Google Analytics or OneSignal. Now you can analyze data such as the number of visitors, conversion rates, bounce rates, and revenue generated from each campaign! Use this data to assess the effectiveness of different marketing channels and campaigns, identify strengths and weaknesses, optimize strategies, and allocate resources more efficiently."},"name":"How do you use UTM tracking for marketing?"},{"@type":"Question","acceptedAnswer":{"@type":"Answer","text":"Let's say you are running a social media marketing campaign on Facebook to promote a new product. \nThe link you want to share with your audience is: \nhttps://www.example.com/product-page\nTo track the performance of this specific campaign, you would add UTM parameters to the URL. After appending the UTM parameters, the link would look like this:\nhttps://www.example.com/product-page?utm_source=facebook&utm_medium=social&utm_campaign=summer_sale_2023\nIn this example:\n\"utm_source=facebook\" indicates that the source of the traffic is Facebook.\n\"utm_medium=social\" specifies that the medium of the campaign is social media.\n\"utm_campaign=summer_sale_2023\" labels the campaign as \"summer_sale_2023\" to differentiate it from other campaigns.\nWhen users click on this link, the UTM parameters are sent to your web analytics tool, such as Google Analytics, where you can analyze the data to understand the effectiveness of your Facebook social media campaign in driving traffic to your product page."},"name":"What is a UTM example?"},{"@type":"Question","acceptedAnswer":{"@type":"Answer","text":"No, UTM parameters do not directly impact SEO (Search Engine Optimization). Search engines like Google typically ignore UTM parameters when crawling and indexing web pages."},"name":"Can UTM parameters impact SEO?"},{"@type":"Question","acceptedAnswer":{"@type":"Answer","text":"Yes, some best practices for UTM tracking include being consistent with naming conventions, avoiding spaces and special characters in UTM values, using lowercase letters, and keeping a record of your UTM parameters for future reference."},"name":"Are there any best practices for using UTM tracking?"},{"@type":"Question","acceptedAnswer":{"@type":"Answer","text":"It is a good practice to use UTM parameters throughout the duration of a campaign. This allows you to consistently track the campaign's performance and accurately analyze data. Once the campaign is complete, you can still access historical data in your analytics tool."},"name":"How long should I keep using UTM parameters for a campaign?"},{"@type":"Question","acceptedAnswer":{"@type":"Answer","text":"Yes! OneSignal has simplified tracking subscription and notification events. OneSignal allows you to use UTM tags with application-level settings to help you define and automatically apply these tags to all your push notifications with a single click. Now you can unlock insights like how many notifications were received, the actions taken on the native prompt, or how many people are clicking your push notifications.\nFor a more detailed breakdown of using UTMs to analyze your campaigns, check out our guide!"},"name":"Can you use UTMs for push notification campaigns?"},{"@type":"Question","acceptedAnswer":{"@type":"Answer","text":"The repetitive task of copying and pasting your tracking URLs when attaching them to your push notifications can become exceptionally monotonous.\nWith OneSignal’s UTM tagging, you no longer have to worry about...\nManually entering UTM tags every time, for every URLSyntax errorsMaintaining consistency across different teams and different campaigns\nUse OneSignal to create meaningful push notifications, add UTM tags to your URLs, and track campaign effectiveness… all from one platform."},"name":"Which tool should I use to add UTM tagging to my campaigns?"}]},{"@id":"#identity","@type":"Corporation","name":"OneSignal","sameAs":["https://twitter.com/onesignal","https://www.facebook.com/onesignalapp","https://www.linkedin.com/company/onesignal","https://www.youtube.com/channel/UCe63d5EDQsSkOov-bIE_8Aw","https://www.instagram.com/onesignal/","https://github.com/OneSignal/"]},{"@id":"#creator","@type":"Corporation","name":"OneSignal"},{"@type":"BreadcrumbList","description":"Breadcrumbs list","itemListElement":[{"@type":"ListItem","item":"https://onesignal.com","name":"Customer Messaging Delivered | Send Mobile & Web Push Notifications, Email, SMS & In-App","position":1},{"@type":"ListItem","item":"https://onesignal.com/glossary","name":"Glossary","position":2},{"@type":"ListItem","item":"https://onesignal.com/glossary/utm","name":"UTM","position":3}],"name":"Breadcrumbs"}]}</script></body></html>

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OneSignal - UTM Defined