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class="shared-counts-icon"> <svg width="14" height="14" aria-hidden="true" role="img" focusable="false"> <use xlink:href="#brands-linkedin"></use> </svg> </span> <span class="shared-counts-label"> Share </span> </span> </a> <a href="https://wa.me/?text=https%3A%2F%2Fwww.wpbeginner.com%2Fwp-tutorials%2Fhow-to-setup-woocommerce-conversion-tracking%2F" title="Share on WhatsApp" target="_blank" rel="nofollow noopener noreferrer" class="shared-counts-button whatsapp shared-counts-no-count" data-postid="71330" data-social-target="https://www.wpbeginner.com/wp-tutorials/how-to-setup-woocommerce-conversion-tracking/"> <span class="shared-counts-icon-label"> <span class="shared-counts-icon"> <svg width="16" height="16" aria-hidden="true" role="img" focusable="false"> <use href="#brands-whatsapp"></use> </svg> </span> <span class="shared-counts-label">WhatsApp</span> </span> </a> <a href="mailto:?subject=Your%20friend%20has%20shared%20an%20article%20you%20with%20you.&body=How%20to%20Setup%20WooCommerce%20Conversion%20Tracking%20(Step%20by%20Step)%20https%3A%2F%2Fwww.wpbeginner.com%2Fwp-tutorials%2Fhow-to-setup-woocommerce-conversion-tracking%2F" title="Share via Email" target="_blank" rel="nofollow noopener noreferrer" class="shared-counts-button email shared-counts-no-count" data-postid="71330" data-social-target="https://www.wpbeginner.com/wp-tutorials/how-to-setup-woocommerce-conversion-tracking/" data-social-action="Emailed"> <span class="shared-counts-icon-label"> <span class="shared-counts-icon"> <svg width="14" height="14" aria-hidden="true" role="img" focusable="false"> <use href="#regular-envelope"></use> </svg> </span> <span class="shared-counts-label">Email</span> </span> </a> </div>  </header><div class="entry-content"> <p>Over the years, we’ve helped thousands of users get started with WordPress and WooCommerce. But our experience has taught us that without conversion tracking, you’ll be making decisions based on your best guesses. </p> <p>Conversion tracking helps you understand what’s working on your online store and what needs more attention. </p> <p>It helps you track your best-performing products and see what’s stopping customers from completing a purchase.</p> <p>In this guide, we’ll show you how to easily set up WooCommerce conversion tracking, step by step.</p> <figure class="wp-block-image size-full"><img decoding="async" width="680" height="385" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='385'%20viewBox='0%200%20680%20385'%3E%3C/svg%3E" alt="How to setup WooCommerce conversion tracking" class="wp-image-153635 perfmatters-lazy" title="Setting up conversion tracking on your WooCommerce store" data-src="https://www.wpbeginner.com/wp-content/uploads/2020/01/how-to-setup-woocommerce-conversion-tracking.png" data-srcset="https://www.wpbeginner.com/wp-content/uploads/2020/01/how-to-setup-woocommerce-conversion-tracking.png 680w, https://www.wpbeginner.com/wp-content/uploads/2020/01/how-to-setup-woocommerce-conversion-tracking-300x170.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img decoding="async" width="680" height="385" src="https://www.wpbeginner.com/wp-content/uploads/2020/01/how-to-setup-woocommerce-conversion-tracking.png" alt="How to setup WooCommerce conversion tracking" class="wp-image-153635" title="Setting up conversion tracking on your WooCommerce store" srcset="https://www.wpbeginner.com/wp-content/uploads/2020/01/how-to-setup-woocommerce-conversion-tracking.png 680w, https://www.wpbeginner.com/wp-content/uploads/2020/01/how-to-setup-woocommerce-conversion-tracking-300x170.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <h4 class="wp-block-heading">Why Set up WooCommerce Conversion Tracking?</h4> <p><a title="WooCommerce Made Simple: A Step-by-Step Tutorial [+ Resources]" href="https://www.wpbeginner.com/wp-tutorials/woocommerce-tutorial-ultimate-guide/">WooCommerce</a> makes it easy to sell anything online. However, once you have set up your WooCommerce store, you will need to learn what works on your website to grow your business.</p> <p>You will need to learn which <a href="https://www.wpbeginner.com/wp-tutorials/how-to-display-popular-products-on-woocommerce-product-pages/" title="How to Display Popular Products on WooCommerce Product Pages (2 Ways)">products are popular</a> among your users, what they are viewing the most, how many users end up making a purchase, how they are finding your website, and more.</p> <p>To get all this information, you need to set up conversion tracking on your <a href="https://www.wpbeginner.com/wp-tutorials/how-to-start-an-online-store/" title="How to Start an Online Store in 2022 (Step by Step)">online store</a>. This helps you get access to insights you need to make informed decisions about growing your business.</p> <p><a href="https://www.wpbeginner.com/beginners-guide/wordpress-conversion-tracking-made-simple-a-step-by-step-guide/" title="WordPress Conversion Tracking Made Simple: A Step-by-Step Guide">Conversion tracking</a> helps you unlock key performance indicators, including your eCommerce conversion rate, average order value, shopping cart abandonment, cost per acquisition, top referral sources, and more.</p> <p>Apart from that, you also get to learn about:</p> <ul class="wp-block-list"> <li><strong>Ecommerce purchases</strong> – It tells you what products users are viewing, adding to carts, which products are being abandoned, which products lead to a successful purchase, how much revenue each item is generating, and more.</li> <li><strong>Checkout behavior</strong> – Helps you view how users successfully complete a checkout.</li> <li><strong>Product performance</strong> – Tells you which products are bringing you the most sales.</li> <li><strong>User purchase journey</strong> – This allows you to see the path a user took to complete a purchase. You can see how many people started a session, then viewed a product, and then went on to buy it. </li> </ul> <p>That being said, let’s take a look at how to unlock all this useful information by setting up conversion tracking on your store.</p> <div class="wp-block-aioseo-table-of-contents"><ul><li><a href="#aioseo-setting-up-woocommerce-conversion-tracking-in-wordpress">Setting Up WooCommerce Conversion Tracking in WordPress</a></li><li><a href="#aioseo-viewing-woocommerce-conversion-reports">Viewing WooCommerce Conversion Reports</a></li><li><a href="#aioseo-boost-your-woocommerce-conversions-and-increase-sales">Boost Your WooCommerce Conversions and Increase Sales</a></li></ul></div> <h4 class="wp-block-heading" id="aioseo-setting-up-woocommerce-conversion-tracking-in-wordpress">Setting Up WooCommerce Conversion Tracking in WordPress</h4> <p>The easiest way to track WooCommerce conversions is by using <a href="https://www.monsterinsights.com" target="_blank" title="MonsterInsights - WordPress Analytics Plugin" rel="noopener">MonsterInsights</a>. </p> <p>It is the <a href="https://www.wpbeginner.com/showcase/7-best-analytics-solutions-for-wordpress-users/" title="11 Best Analytics Solutions for WordPress Users">best Google Analytics plugin</a> for WordPress and comes with an eCommerce addon that literally enables all the tracking within a few clicks.</p> <figure class="wp-block-image size-full"><a href="https://www.monsterinsights.com/" target="_blank" rel="noopener"><img title="The MonsterInsights Google Analytics plugin" decoding="async" width="680" height="367" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='367'%20viewBox='0%200%20680%20367'%3E%3C/svg%3E" alt="The MonsterInsights Google Analytics plugin" class="wp-image-148740 perfmatters-lazy" data-src="https://www.wpbeginner.com/wp-content/uploads/2022/10/monsterinsights-google-analytics.png" data-srcset="https://www.wpbeginner.com/wp-content/uploads/2022/10/monsterinsights-google-analytics.png 680w, https://www.wpbeginner.com/wp-content/uploads/2022/10/monsterinsights-google-analytics-300x162.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img title="The MonsterInsights Google Analytics plugin" decoding="async" width="680" height="367" src="https://www.wpbeginner.com/wp-content/uploads/2022/10/monsterinsights-google-analytics.png" alt="The MonsterInsights Google Analytics plugin" class="wp-image-148740" srcset="https://www.wpbeginner.com/wp-content/uploads/2022/10/monsterinsights-google-analytics.png 680w, https://www.wpbeginner.com/wp-content/uploads/2022/10/monsterinsights-google-analytics-300x162.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></a></figure> <p>The challenge is that setting up Google Analytics with WooCommerce requires a lot of custom coding, event tracking, and more. </p> <p>The good news is that MonsterInsights makes it super easy to set up <a href="https://www.wpbeginner.com/plugins/how-to-properly-set-up-ecommerce-tracking-in-wordpress/" title="How To Properly Set Up eCommerce Tracking In WordPress">eCommerce tracking</a>, and you can do it without writing any code. </p> <p>It works seamlessly with WooCommerce and supports other popular <a href="https://www.wpbeginner.com/plugins/best-wordpress-ecommerce-plugins-compared/" title="5 Best WordPress Ecommerce Plugins Compared – 2023">eCommerce plugins</a>. There is no need to hire a developer or use tools like Google Tag Manager to configure eCommerce tracking in WordPress. </p> <p>For this tutorial, we’ll use the MonsterInsights Pro version because it includes the eCommerce addon, advanced tracking features, and eCommerce dashboard report. There is also a <a href="https://wordpress.org/plugins/google-analytics-for-wordpress" target="_blank" rel="noopener" title="Free version of MonsterInsights Google Analytics Plugin">MonsterInsights Lite</a> version you can use to get started for free. </p> <p>First, you will need to install and activate the MonsterInsights plugin. If you need help, then please see our guide on <a href="https://www.wpbeginner.com/beginners-guide/step-by-step-guide-to-install-a-wordpress-plugin-for-beginners/" title="How to install a WordPress Plugin">how to install a WordPress plugin</a>.</p> <p>Upon activation, you can see the MonsterInsights welcome screen in your WordPress admin area. Simply click the ‘Launch the Wizard’ button. </p> <figure class="wp-block-image size-full"><img title="Launch setup wizard" decoding="async" width="680" height="385" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='385'%20viewBox='0%200%20680%20385'%3E%3C/svg%3E" alt="Launch setup wizard" class="wp-image-108509 perfmatters-lazy" data-src="https://www.wpbeginner.com/wp-content/uploads/2009/08/launch-setup-wizard.png" data-srcset="https://www.wpbeginner.com/wp-content/uploads/2009/08/launch-setup-wizard.png 680w, https://www.wpbeginner.com/wp-content/uploads/2009/08/launch-setup-wizard-300x170.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img title="Launch setup wizard" decoding="async" width="680" height="385" src="https://www.wpbeginner.com/wp-content/uploads/2009/08/launch-setup-wizard.png" alt="Launch setup wizard" class="wp-image-108509" srcset="https://www.wpbeginner.com/wp-content/uploads/2009/08/launch-setup-wizard.png 680w, https://www.wpbeginner.com/wp-content/uploads/2009/08/launch-setup-wizard-300x170.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <p>Next, you can follow the onscreen instructions in the setup wizard to configure Google Analytics with your website. See our guide on <a title="How to Install Google Analytics in WordPress for Beginners" href="https://www.wpbeginner.com/beginners-guide/how-to-install-google-analytics-in-wordpress/">how to install Google Analytics in WordPress</a> for complete installation instructions.</p> <p>Once you have installed Google Analytics using MonsterInsights, you can move on to installing the MonsterInsights eCommerce addon. </p> <p>First, you need to visit the <strong>Insights » Addons</strong> page from your WordPress dashboard and navigate to the ‘eCommerce’ addon. </p> <figure class="wp-block-image size-full"><img title="Install the eCommerce addon" decoding="async" width="680" height="373" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='373'%20viewBox='0%200%20680%20373'%3E%3C/svg%3E" alt="Install the eCommerce addon" class="wp-image-107054 perfmatters-lazy" data-src="https://www.wpbeginner.com/wp-content/uploads/2021/12/install-the-ecommerce-addon.png" data-srcset="https://www.wpbeginner.com/wp-content/uploads/2021/12/install-the-ecommerce-addon.png 680w, https://www.wpbeginner.com/wp-content/uploads/2021/12/install-the-ecommerce-addon-300x165.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img title="Install the eCommerce addon" decoding="async" width="680" height="373" src="https://www.wpbeginner.com/wp-content/uploads/2021/12/install-the-ecommerce-addon.png" alt="Install the eCommerce addon" class="wp-image-107054" srcset="https://www.wpbeginner.com/wp-content/uploads/2021/12/install-the-ecommerce-addon.png 680w, https://www.wpbeginner.com/wp-content/uploads/2021/12/install-the-ecommerce-addon-300x165.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <p>Go ahead and click the ‘Install’ button. The addon will now install and activate on your site. You should see the ‘Status’ change from ‘Not Installed’ to ‘Active.’</p> <p>Next, you can head over to the <strong>Insights » Settings</strong> page. </p> <p>From here, switch to the eCommerce tab and make sure to turn on the ‘Use Enhanced eCommerce’ option.</p> <figure class="wp-block-image size-full"><img decoding="async" width="680" height="435" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='435'%20viewBox='0%200%20680%20435'%3E%3C/svg%3E" alt="Use enhanced ecommerce option" class="wp-image-107086 perfmatters-lazy" title="Turn on eCommerce reporting in MonsterInsights" data-src="https://www.wpbeginner.com/wp-content/uploads/2021/12/use-enhanced-ecommerce-option.png" data-srcset="https://www.wpbeginner.com/wp-content/uploads/2021/12/use-enhanced-ecommerce-option.png 680w, https://www.wpbeginner.com/wp-content/uploads/2021/12/use-enhanced-ecommerce-option-300x192.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img decoding="async" width="680" height="435" src="https://www.wpbeginner.com/wp-content/uploads/2021/12/use-enhanced-ecommerce-option.png" alt="Use enhanced ecommerce option" class="wp-image-107086" title="Turn on eCommerce reporting in MonsterInsights" srcset="https://www.wpbeginner.com/wp-content/uploads/2021/12/use-enhanced-ecommerce-option.png 680w, https://www.wpbeginner.com/wp-content/uploads/2021/12/use-enhanced-ecommerce-option-300x192.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <p>MonsterInsights will automatically detect WooCommerce on your WordPress site. It also supports other eCommerce plugins like Easy Digital Downloads, LifterLMS, <a href="https://www.wpbeginner.com/refer/memberpress/" target="_blank" rel="noopener nofollow" title="MemberPress">MemberPress</a>, and more.</p> <p>That’s all, you have successfully set up WooCommerce conversion tracking on your <a href="https://www.wpbeginner.com/wp-tutorials/how-to-start-an-online-store/" title="How to Start an Online Store (Step by Step)">online store</a>. </p> <h4 class="wp-block-heading" id="aioseo-viewing-woocommerce-conversion-reports">Viewing WooCommerce Conversion Reports</h4> <p>Now that you have set up conversion tracking on your WooCommerce store, you need to give Google Analytics some time to collect data.</p> <p>After a while, you will be able to view your eCommerce reports in both MonsterInsights and Google Analytics.</p> <p>Let’s start with your eCommerce reports in MonsterInsights.</p> <p><strong>eCommerce Reporting in MonsterInsights</strong></p> <p>First, log in to your WordPress site, go to the <strong>Insights » Reports</strong> page, and then go to the <strong>eCommerce » Overview</strong> tab.</p> <figure class="wp-block-image size-full"><img decoding="async" width="680" height="366" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='366'%20viewBox='0%200%20680%20366'%3E%3C/svg%3E" alt="View eCommerce report in MonsterInsights" class="wp-image-202529 perfmatters-lazy" title="MonsterInsights eCommerce reporting overview" data-src="https://www.wpbeginner.com/wp-content/uploads/2021/12/view-ecommerce-report-in-monsterinsights.png" data-srcset="https://www.wpbeginner.com/wp-content/uploads/2021/12/view-ecommerce-report-in-monsterinsights.png 680w, https://www.wpbeginner.com/wp-content/uploads/2021/12/view-ecommerce-report-in-monsterinsights-300x161.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img decoding="async" width="680" height="366" src="https://www.wpbeginner.com/wp-content/uploads/2021/12/view-ecommerce-report-in-monsterinsights.png" alt="View eCommerce report in MonsterInsights" class="wp-image-202529" title="MonsterInsights eCommerce reporting overview" srcset="https://www.wpbeginner.com/wp-content/uploads/2021/12/view-ecommerce-report-in-monsterinsights.png 680w, https://www.wpbeginner.com/wp-content/uploads/2021/12/view-ecommerce-report-in-monsterinsights-300x161.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <p>At the top, you’ll see a graph showing the number of sessions in your WooCommerce store. </p> <p>If you scroll down, then you’ll get your most important conversion metrics, including the conversion rate, transactions, revenue, and <a href="https://www.wpbeginner.com/opinion/increase-average-order-value/" title="14 Ways to Increase Average Order Value With WordPress">average order value</a>.</p> <figure class="wp-block-image size-full"><img title="Ecommerce overview report in MonsterInsights" decoding="async" width="680" height="298" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='298'%20viewBox='0%200%20680%20298'%3E%3C/svg%3E" alt="Ecommerce overview report in MonsterInsights" class="wp-image-202532 perfmatters-lazy" data-src="https://www.wpbeginner.com/wp-content/uploads/2021/12/ecommerce-overview-report-in-monsterinsights.png" data-srcset="https://www.wpbeginner.com/wp-content/uploads/2021/12/ecommerce-overview-report-in-monsterinsights.png 680w, https://www.wpbeginner.com/wp-content/uploads/2021/12/ecommerce-overview-report-in-monsterinsights-300x131.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img title="Ecommerce overview report in MonsterInsights" decoding="async" width="680" height="298" src="https://www.wpbeginner.com/wp-content/uploads/2021/12/ecommerce-overview-report-in-monsterinsights.png" alt="Ecommerce overview report in MonsterInsights" class="wp-image-202532" srcset="https://www.wpbeginner.com/wp-content/uploads/2021/12/ecommerce-overview-report-in-monsterinsights.png 680w, https://www.wpbeginner.com/wp-content/uploads/2021/12/ecommerce-overview-report-in-monsterinsights-300x131.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <p>Below that you will see a list of your top products with quantity, sale percentage, and total revenue.</p> <p>Next, you’ll see your top conversion sources. You can use this report to attract more customers and offer exclusive <a href="https://www.wpbeginner.com/plugins/how-to-offer-a-shipping-discount-in-woocommerce/" title="How to Offer a Shipping Discount in WooCommerce">discounts</a> for customers from specific sources. </p> <figure class="wp-block-image size-full"><img decoding="async" width="680" height="265" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='265'%20viewBox='0%200%20680%20265'%3E%3C/svg%3E" alt="Top conversion sources" class="wp-image-107115 perfmatters-lazy" title="Add to cart and abandoned cart reports" data-src="https://www.wpbeginner.com/wp-content/uploads/2021/12/top-conversion-sources.png" data-srcset="https://www.wpbeginner.com/wp-content/uploads/2021/12/top-conversion-sources.png 680w, https://www.wpbeginner.com/wp-content/uploads/2021/12/top-conversion-sources-300x117.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img decoding="async" width="680" height="265" src="https://www.wpbeginner.com/wp-content/uploads/2021/12/top-conversion-sources.png" alt="Top conversion sources" class="wp-image-107115" title="Add to cart and abandoned cart reports" srcset="https://www.wpbeginner.com/wp-content/uploads/2021/12/top-conversion-sources.png 680w, https://www.wpbeginner.com/wp-content/uploads/2021/12/top-conversion-sources-300x117.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <p>If you scroll down, then you’ll find more eCommerce metrics. </p> <p>For instance, MonsterInsights will show the total items added to the cart, removed from the cart, new customers, and abandoned checkouts. </p> <figure class="wp-block-image size-full"><img title="Additional ecommerce reports in monsterinsights" decoding="async" width="680" height="63" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='63'%20viewBox='0%200%20680%2063'%3E%3C/svg%3E" alt="Additional ecommerce reports in MonsterInsights" class="wp-image-202535 perfmatters-lazy" data-src="https://www.wpbeginner.com/wp-content/uploads/2021/12/additional-ecommerce-reports-in-monsterinsights.png" data-srcset="https://www.wpbeginner.com/wp-content/uploads/2021/12/additional-ecommerce-reports-in-monsterinsights.png 680w, https://www.wpbeginner.com/wp-content/uploads/2021/12/additional-ecommerce-reports-in-monsterinsights-300x28.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img title="Additional ecommerce reports in monsterinsights" decoding="async" width="680" height="63" src="https://www.wpbeginner.com/wp-content/uploads/2021/12/additional-ecommerce-reports-in-monsterinsights.png" alt="Additional ecommerce reports in MonsterInsights" class="wp-image-202535" srcset="https://www.wpbeginner.com/wp-content/uploads/2021/12/additional-ecommerce-reports-in-monsterinsights.png 680w, https://www.wpbeginner.com/wp-content/uploads/2021/12/additional-ecommerce-reports-in-monsterinsights-300x28.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <p>Next, you can switch to the <strong>eCommerce » Coupons</strong> report in MonsterInsights. </p> <p>If you’re running different coupons on your WooCommerce store, then this report will show how they’re performing. You can see which coupons people use the most and which is generating the most revenue. </p> <figure class="wp-block-image size-full"><img title="coupons report" decoding="async" width="680" height="272" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='272'%20viewBox='0%200%20680%20272'%3E%3C/svg%3E" alt="Coupons report in MonsterInsights" class="wp-image-202556 perfmatters-lazy" data-src="https://www.wpbeginner.com/wp-content/uploads/2021/12/coupons-report.png" data-srcset="https://www.wpbeginner.com/wp-content/uploads/2021/12/coupons-report.png 680w, https://www.wpbeginner.com/wp-content/uploads/2021/12/coupons-report-300x120.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img title="coupons report" decoding="async" width="680" height="272" src="https://www.wpbeginner.com/wp-content/uploads/2021/12/coupons-report.png" alt="Coupons report in MonsterInsights" class="wp-image-202556" srcset="https://www.wpbeginner.com/wp-content/uploads/2021/12/coupons-report.png 680w, https://www.wpbeginner.com/wp-content/uploads/2021/12/coupons-report-300x120.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <p>That’s not all the data. You can dig deeper with more advanced reports under your Google Analytics account.</p> <p> <strong>WooCommerce Tracking in Google Analytics 4</strong></p> <p> To view your WooCommerce reports in Google Analytics 4, you can go to <strong>Reports » Monetization » Ecommerce purchases</strong>. </p> <figure class="wp-block-image size-full"><img title="Ecommerce purchases report" decoding="async" width="680" height="274" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='274'%20viewBox='0%200%20680%20274'%3E%3C/svg%3E" alt="Ecommerce purchases report" class="wp-image-202486 perfmatters-lazy" data-src="https://www.wpbeginner.com/wp-content/uploads/2021/12/ecommerce-purchases-report.png" data-srcset="https://www.wpbeginner.com/wp-content/uploads/2021/12/ecommerce-purchases-report.png 680w, https://www.wpbeginner.com/wp-content/uploads/2021/12/ecommerce-purchases-report-300x121.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img title="Ecommerce purchases report" decoding="async" width="680" height="274" src="https://www.wpbeginner.com/wp-content/uploads/2021/12/ecommerce-purchases-report.png" alt="Ecommerce purchases report" class="wp-image-202486" srcset="https://www.wpbeginner.com/wp-content/uploads/2021/12/ecommerce-purchases-report.png 680w, https://www.wpbeginner.com/wp-content/uploads/2021/12/ecommerce-purchases-report-300x121.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <p>In the report, you’ll see different metrics like total items viewed, added to carts, eCommerce purchases, and more for each product.</p> <p><strong>WooCommerce Tracking in Universal Analytics</strong></p> <p>You can also view your eCommerce reports in Universal Analytics. However, do note that Universal Analytics has now sunset and is no longer processing your website traffic data. </p> <p>However, it will soon be closed down, and you won’t be able to see your historical data. So it’s best to export your reports as soon as possible and make comparisons with your store’s current performance. </p> <p>For more details, please see our comparison of <a href="https://www.wpbeginner.com/beginners-guide/ga4-vs-universal-analytics/" title="GA4 vs Universal Analytics: What’s the Difference?">Google Analytics 4 vs Universal Analytics</a>. </p> <p>To view the report, simply visit your Universal Analytics dashboard and click on <strong>Conversions » Ecommerce</strong> from the left column.</p> <figure class="wp-block-image size-full"><img decoding="async" width="680" height="313" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='313'%20viewBox='0%200%20680%20313'%3E%3C/svg%3E" alt="Ecommerce report in analytics" class="wp-image-151326 perfmatters-lazy" title="Google Analytics eCommerce conversion reports" data-src="https://www.wpbeginner.com/wp-content/uploads/2020/01/ecommerce-report-in-analytics.png" data-srcset="https://www.wpbeginner.com/wp-content/uploads/2020/01/ecommerce-report-in-analytics.png 680w, https://www.wpbeginner.com/wp-content/uploads/2020/01/ecommerce-report-in-analytics-300x138.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img decoding="async" width="680" height="313" src="https://www.wpbeginner.com/wp-content/uploads/2020/01/ecommerce-report-in-analytics.png" alt="Ecommerce report in analytics" class="wp-image-151326" title="Google Analytics eCommerce conversion reports" srcset="https://www.wpbeginner.com/wp-content/uploads/2020/01/ecommerce-report-in-analytics.png 680w, https://www.wpbeginner.com/wp-content/uploads/2020/01/ecommerce-report-in-analytics-300x138.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <p>First, the overview report will provide you with important numbers such as revenue, conversion rate, transactions, and average order value.</p> <p>You can then switch to different reports for more in-depth analysis. For example, the ‘Shopping Behavior’ report will break down user sessions to add to cart, cart abandonment, and sessions that resulted in the checkout.</p> <figure class="wp-block-image size-full"><img decoding="async" width="680" height="373" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='373'%20viewBox='0%200%20680%20373'%3E%3C/svg%3E" alt="Shopping behavior report" class="wp-image-151327 perfmatters-lazy" title="Shopping behavior" data-src="https://www.wpbeginner.com/wp-content/uploads/2020/01/shopping-behavior-report.png" data-srcset="https://www.wpbeginner.com/wp-content/uploads/2020/01/shopping-behavior-report.png 680w, https://www.wpbeginner.com/wp-content/uploads/2020/01/shopping-behavior-report-300x165.png 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img decoding="async" width="680" height="373" src="https://www.wpbeginner.com/wp-content/uploads/2020/01/shopping-behavior-report.png" alt="Shopping behavior report" class="wp-image-151327" title="Shopping behavior" srcset="https://www.wpbeginner.com/wp-content/uploads/2020/01/shopping-behavior-report.png 680w, https://www.wpbeginner.com/wp-content/uploads/2020/01/shopping-behavior-report-300x165.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <h4 class="wp-block-heading" id="aioseo-boost-your-woocommerce-conversions-and-increase-sales">Boost Your WooCommerce Conversions and Increase Sales</h4> <p>Now that you have the data you need to track your WooCommerce conversions, let’s take a look at how to improve your conversion rates and make more sales.</p> <p><strong>1. Improve Speed and Performance</strong></p> <p>According to a StrangeLoop case study, a 1 second delay in page load time can lead to a 7% loss in conversions, 11% fewer page views, and a 16% decrease in customer satisfaction.</p> <figure class="wp-block-image size-full"><img decoding="async" width="680" height="290" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='680'%20height='290'%20viewBox='0%200%20680%20290'%3E%3C/svg%3E" alt="Strangeloop case study" class="wp-image-111376 perfmatters-lazy" title="Strangeloop case study" data-src="https://www.wpbeginner.com/wp-content/uploads/2022/01/strangeloop-case-study.jpg" data-srcset="https://www.wpbeginner.com/wp-content/uploads/2022/01/strangeloop-case-study.jpg 680w, https://www.wpbeginner.com/wp-content/uploads/2022/01/strangeloop-case-study-300x128.jpg 300w" data-sizes="(max-width: 680px) 100vw, 680px" /><noscript><img decoding="async" width="680" height="290" src="https://www.wpbeginner.com/wp-content/uploads/2022/01/strangeloop-case-study.jpg" alt="Strangeloop case study" class="wp-image-111376" title="Strangeloop case study" srcset="https://www.wpbeginner.com/wp-content/uploads/2022/01/strangeloop-case-study.jpg 680w, https://www.wpbeginner.com/wp-content/uploads/2022/01/strangeloop-case-study-300x128.jpg 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript></figure> <p>Slower websites create a bad user experience, which results in lower conversion rates. See our complete step-by-step guide to improve your <a href="https://www.wpbeginner.com/wordpress-performance-speed/" title="The Ultimate Guide to Boost WordPress Speed & Performance">WooCommerce speed and performance</a>.</p> <p><strong>2. Recover Abandoned Cart Sales</strong></p> <p>On average, 60 – 80% of people who ‘add to cart’ do not end up buying. This means if you have an online store, then you’re losing out on a lot of sales.</p> <p>Luckily, there are several best practices that help you recover some of those abandoned cart sales. See our tips on <a title="13 Ways to Recover WooCommerce Abandoned Cart Sales" href="https://www.wpbeginner.com/wp-tutorials/ways-to-recover-woocommerce-abandoned-cart-sales/">how to recover abandoned cart sales</a> and increase your conversions.</p> <p><strong>3. Provide Users with Alternatives</strong></p> <p>If users decide to leave your website without making a purchase, then there is very little chance that they will ever see your website again.</p> <p>You need to provide users a chance to stay in touch even if they don’t end up making a purchase.</p> <p>You can do this by <a href="https://www.wpbeginner.com/beginners-guide/how-to-create-an-email-newsletter/" title="How to Create an Email Newsletter the RIGHT WAY (Step by Step)">creating an email newsletter</a> for your WooCommerce store. We recommend using <a href="https://www.wpbeginner.com/refer/constant-contact/" target="_blank" rel="nofollow noopener" title="Constant Contact">Constant Contact</a> or <a href="https://www.wpbeginner.com/refer/sendinblue/" target="_blank" rel="nofollow noopener" title="SendinBlue">Brevo</a> (formerly Sendinblue). Both of them are on our list of the <a href="https://www.wpbeginner.com/showcase/best-email-marketing-services/" title="7 Best Email Marketing Services for Small Business (2020)">best email marketing service</a> for small businesses.</p> <p>You can also use a WooCommerce plugin like <a href="https://pushengage.com" target="_blank" title="PushEngage - Best Web Push Notification Software" rel="noopener">PushEngage</a>. It allows you to easily send eCommerce <a href="https://www.wpbeginner.com/wp-tutorials/how-to-add-web-push-notification-to-your-wordpress-site/" title="How to Add Web Push Notifications to Your WordPress Site">web push notifications</a> for cart abandonment, browse abandonment, price drops, new product announcements, and more. </p> <p>For more techniques, see our guide on <a title="How to Convert WooCommerce Visitors into Customers" href="https://www.wpbeginner.com/wp-tutorials/how-to-convert-woocommerce-visitors-into-customers/">how to convert WooCommerce visitors into customers</a>.</p> <p>We hope this article helped you set up WooCommerce conversion tracking on your eCommerce store. You may also want to see our list of the <a title="30 Best WooCommerce Plugins for Your Store (Most are FREE)" href="https://www.wpbeginner.com/plugins/20-best-free-woocommerce-plugins-for-wordpress/">best WooCommerce plugins</a> and <a href="https://www.wpbeginner.com/beginners-guide/how-to-choose-the-best-blogging-platform/" title="How to Choose the Best Blogging Platform in 2022 (Compared)">how to choose the best blogging platform</a>.</p> <p>If you liked this article, then please subscribe to our <a href="https://youtube.com/wpbeginner?sub_confirmation=1" target="_blank" rel="noreferrer noopener nofollow" title="Subscribe to WPBeginner YouTube Channel">YouTube Channel</a> for WordPress video tutorials. 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I attempted to follow the steps and got all the way to the part where it wants me to select “enhanced ecommerce tracking” under the ecommerce tab, but that is not an option available for me to select.</p> </div> <div class="comment-reply"><a rel='nofollow' class='comment-reply-link' href='https://www.wpbeginner.com/wp-tutorials/how-to-setup-woocommerce-conversion-tracking/?replytocom=5341798#respond' data-commentid="5341798" data-postid="71330" data-belowelement="article-comment-5341798" data-respondelement="respond" data-replyto="Reply to this review" aria-label='Reply to this review'>Reply<svg width="11" height="11" aria-hidden="true" role="img" focusable="false"><use xlink:href="#regular-level-down"></use></svg></a></div> </article> <ul class="children"> <li class="comment byuser comment-author-jeremycomments odd alt depth-2 staff" id="comment-5344132"> <article id="article-comment-5344132"> <header class="comment-header"> <p class="comment-author"> <span class="comment-author-name">WPBeginner Support</span> </p> </header> <div class="comment-content"> <p>The method should still be the same as we have in the article if you have MonsterInsights connected to Google Analytics. If you have any trouble you can reach out to MonsterInsights’ support and they can help diagnose and fix any issues <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='0'%20height='0'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt=":)" class="wp-smiley perfmatters-lazy" data-src="https://www.wpbeginner.com/wp-content/plugins/classic-smilies/img/icon_smile.gif" /><noscript><img src="https://www.wpbeginner.com/wp-content/plugins/classic-smilies/img/icon_smile.gif" alt=":)" class="wp-smiley" /></noscript></p> </div> <div class="comment-reply"><a rel='nofollow' class='comment-reply-link' href='https://www.wpbeginner.com/wp-tutorials/how-to-setup-woocommerce-conversion-tracking/?replytocom=5344132#respond' data-commentid="5344132" data-postid="71330" data-belowelement="article-comment-5344132" data-respondelement="respond" data-replyto="Reply to this review" aria-label='Reply to this review'>Reply<svg width="11" height="11" aria-hidden="true" role="img" focusable="false"><use xlink:href="#regular-level-down"></use></svg></a></div><div class="comment-admin-badge"> <p class="comment-badge">Admin</p> </div> </article> </li> </ul> </li> <li class="comment even thread-odd thread-alt depth-1" id="comment-4924313"> <article id="article-comment-4924313"> <header class="comment-header"> <p class="comment-author"> <span class="comment-author-name">Jiří Vaněk</span> </p> </header> <div class="comment-content"> <p>Customer behavior on a website, specifically on an online store, is incredibly valuable data for understanding what the user wants and where they might encounter obstacles in completing a purchase. This data can clearly reveal why, for example, a user doesn’t complete an order, allowing us to focus on and optimize that step. Monster Insights is truly unrivaled in this regard when it comes to website statistics and tracking of all kinds. Thank you for the article, as I have an online store that I’m trying to optimize and I use Monster Insights. I will definitely make use of the valuable advice from this article to better understand how my customers behave on the site and what might help turn a user into a paying customer.</p> </div> <div class="comment-reply"><a rel='nofollow' class='comment-reply-link' href='https://www.wpbeginner.com/wp-tutorials/how-to-setup-woocommerce-conversion-tracking/?replytocom=4924313#respond' data-commentid="4924313" data-postid="71330" data-belowelement="article-comment-4924313" data-respondelement="respond" data-replyto="Reply to this review" aria-label='Reply to this review'>Reply<svg width="11" height="11" aria-hidden="true" role="img" focusable="false"><use xlink:href="#regular-level-down"></use></svg></a></div> </article> </li> <li class="comment odd alt thread-even depth-1" id="comment-4783372"> <article id="article-comment-4783372"> <header class="comment-header"> <p class="comment-author"> <span class="comment-author-name">Mrteesurez</span> </p> </header> <div class="comment-content"> <p>One of the reasons I like Monsterinsights is the ability to track ecommerce conversion, I like the idea of user purchase journey that would allow me to see the path a user took to complete a purchase. These are incredible features for a serious ecommerce site to explore in the plugin. I am using it in nearly all my website to simplify my Google analytics report and view them directly for the dashboard.</p> </div> <div class="comment-reply"><a rel='nofollow' class='comment-reply-link' href='https://www.wpbeginner.com/wp-tutorials/how-to-setup-woocommerce-conversion-tracking/?replytocom=4783372#respond' data-commentid="4783372" data-postid="71330" data-belowelement="article-comment-4783372" data-respondelement="respond" data-replyto="Reply to this review" aria-label='Reply to this review'>Reply<svg width="11" height="11" aria-hidden="true" role="img" focusable="false"><use xlink:href="#regular-level-down"></use></svg></a></div> </article> </li> <li class="comment even thread-odd thread-alt depth-1" id="comment-3465139"> <article id="article-comment-3465139"> <header class="comment-header"> <p class="comment-author"> <span class="comment-author-name">Ahmed Omar</span> </p> </header> <div class="comment-content"> <p>A step-by-step guide to setting up WooCommerce conversion tracking – pure brilliance<br /> Your detailed walkthrough, especially the integration with Monster Insight and the importance of tracking key events, is invaluable for e-commerce success<br /> Thanks for ensuring my online store is on the path to conversion greatness!</p> </div> <div class="comment-reply"><a rel='nofollow' class='comment-reply-link' href='https://www.wpbeginner.com/wp-tutorials/how-to-setup-woocommerce-conversion-tracking/?replytocom=3465139#respond' data-commentid="3465139" data-postid="71330" data-belowelement="article-comment-3465139" data-respondelement="respond" data-replyto="Reply to this review" aria-label='Reply to this review'>Reply<svg width="11" height="11" aria-hidden="true" role="img" focusable="false"><use xlink:href="#regular-level-down"></use></svg></a></div> </article> <ul class="children"> <li class="comment byuser comment-author-jeremycomments odd alt depth-2 staff" id="comment-3468460"> <article id="article-comment-3468460"> <header class="comment-header"> <p class="comment-author"> <span class="comment-author-name">WPBeginner Support</span> </p> </header> <div class="comment-content"> <p>Glad our guide could help <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='0'%20height='0'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt=":)" class="wp-smiley perfmatters-lazy" data-src="https://www.wpbeginner.com/wp-content/plugins/classic-smilies/img/icon_smile.gif" /><noscript><img src="https://www.wpbeginner.com/wp-content/plugins/classic-smilies/img/icon_smile.gif" alt=":)" class="wp-smiley" /></noscript></p> </div> <div class="comment-reply"><a rel='nofollow' class='comment-reply-link' href='https://www.wpbeginner.com/wp-tutorials/how-to-setup-woocommerce-conversion-tracking/?replytocom=3468460#respond' data-commentid="3468460" data-postid="71330" data-belowelement="article-comment-3468460" data-respondelement="respond" data-replyto="Reply to this review" aria-label='Reply to this review'>Reply<svg width="11" height="11" aria-hidden="true" role="img" focusable="false"><use xlink:href="#regular-level-down"></use></svg></a></div><div class="comment-admin-badge"> <p class="comment-badge">Admin</p> </div> </article> </li> </ul> </li> <li class="comment even thread-even depth-1" id="comment-806913"> <article id="article-comment-806913"> <header class="comment-header"> <p class="comment-author"> <span class="comment-author-name">Marisa G</span> </p> </header> <div class="comment-content"> <p>I haven’t had a need for WooCommerce yet but will be changing because I will be using this informative article for myself and my clients. Thank you!</p> </div> <div class="comment-reply"><a rel='nofollow' class='comment-reply-link' href='https://www.wpbeginner.com/wp-tutorials/how-to-setup-woocommerce-conversion-tracking/?replytocom=806913#respond' data-commentid="806913" data-postid="71330" data-belowelement="article-comment-806913" data-respondelement="respond" data-replyto="Reply to this review" aria-label='Reply to this review'>Reply<svg width="11" height="11" aria-hidden="true" role="img" focusable="false"><use xlink:href="#regular-level-down"></use></svg></a></div> </article> <ul class="children"> <li class="comment byuser comment-author-jeremycomments odd alt depth-2 staff" id="comment-807159"> <article id="article-comment-807159"> <header class="comment-header"> <p class="comment-author"> <span class="comment-author-name">WPBeginner Support</span> </p> </header> <div class="comment-content"> <p>You’re welcome, glad our article could help your sites grow <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='0'%20height='0'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt=":)" class="wp-smiley perfmatters-lazy" data-src="https://www.wpbeginner.com/wp-content/plugins/classic-smilies/img/icon_smile.gif" /><noscript><img src="https://www.wpbeginner.com/wp-content/plugins/classic-smilies/img/icon_smile.gif" alt=":)" class="wp-smiley" /></noscript></p> </div> <div class="comment-reply"><a rel='nofollow' class='comment-reply-link' href='https://www.wpbeginner.com/wp-tutorials/how-to-setup-woocommerce-conversion-tracking/?replytocom=807159#respond' data-commentid="807159" data-postid="71330" data-belowelement="article-comment-807159" data-respondelement="respond" data-replyto="Reply to this review" aria-label='Reply to this review'>Reply<svg width="11" height="11" aria-hidden="true" role="img" focusable="false"><use xlink:href="#regular-level-down"></use></svg></a></div><div class="comment-admin-badge"> <p class="comment-badge">Admin</p> </div> </article> </li> </ul> </li> </ol></div><div class="pagination comment-pagination"></div> <div id="respond" class="comment-respond"> <h3 id="reply-title" class="comment-reply-title">Leave A Reply <small><a rel="nofollow" id="cancel-comment-reply-link" href="/wp-tutorials/how-to-setup-woocommerce-conversion-tracking/#respond" style="display:none;">Cancel reply</a></small></h3><form action="https://www.wpbeginner.com/wp-comments-post.php" method="post" id="commentform" class="comment-form" novalidate><p class="commentpolicy">Thanks for choosing to leave a comment. 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