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As the largest search engine in China (Google is blocked), Baidu is the starting point and go-to place for netizens to find information, research products and services, and shop. Therefore, it’s essential to rank high on the results..." /><meta property="og:url" content="https://www.baiduadvertising.com/blog/" /><meta property="og:site_name" content="Baidu Advertising" /><meta name="twitter:card" content="summary_large_image" /><meta name="twitter:title" content="Blog - Baidu Advertising" /><meta name="twitter:description" content="When promoting any brand in the Chinese market, two channels are set in stone: WeChat and Baidu. As the largest search engine in China (Google is blocked), Baidu is the starting point and go-to place for netizens to find information, research products and services, and shop. 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class="entry-header post-archive-title title-align-inherit title-tablet-align-inherit title-mobile-align-inherit"><h1 class="page-title post-home-title archive-title"> Blog</h1></header></div></div></section><div id="primary" class="content-area"><div class="content-container site-container"><main id="main" class="site-main" role="main"><div id="archive-container" class="content-wrap grid-cols post-archive grid-sm-col-2 grid-lg-col-3 item-image-style-above"><article class="entry content-bg loop-entry post-3601 post type-post status-publish format-standard hentry category-uncategorized-en"><div class="entry-content-wrap"><header class="entry-header"><div class="entry-taxonomies"> <span class="category-links term-links category-style-normal"> <a href="https://www.baiduadvertising.com/category/uncategorized-en/" rel="tag">Uncategorized</a> </span></div><h2 class="entry-title"><a href="https://www.baiduadvertising.com/baidu-seo-vs-baidu-ppc/" rel="bookmark">Baidu SEO vs. Baidu PPC: Best Strategies in 2025</a></h2><div class="entry-meta entry-meta-divider-dot"> <span class="posted-by"><span class="meta-label">By</span><span class="author vcard"><a class="url fn n" href="https://www.baiduadvertising.com/author/andrearoth/">Sophie</a></span></span> <span class="posted-on"> <time class="entry-date published" datetime="2025-02-18T10:08:50+00:00">2025-02-18</time><time class="updated" datetime="2025-02-19T15:09:18+00:00">2025-02-19</time> </span></div></header><div class="entry-summary"><p>When promoting any brand in the Chinese market, two channels are set in stone: WeChat and Baidu. As the largest search engine in China (Google is blocked), Baidu is the starting point and go-to place for netizens to find information, research products and services, and shop. Therefore, it’s essential to rank high on the results…</p></div><footer class="entry-footer"><div class="entry-actions"><p class="more-link-wrap"> <a href="https://www.baiduadvertising.com/baidu-seo-vs-baidu-ppc/" class="post-more-link"> Read More<span class="screen-reader-text"> Baidu SEO vs. Baidu PPC: Best Strategies in 2025</span><span class="kadence-svg-iconset svg-baseline"><svg aria-hidden="true" class="kadence-svg-icon kadence-arrow-right-alt-svg" fill="currentColor" version="1.1" xmlns="http://www.w3.org/2000/svg" width="27" height="28" viewBox="0 0 27 28"><title>Continue</title><path d="M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z"></path> </svg></span> </a></p></div></footer></div></article><article class="entry content-bg loop-entry post-3448 post type-post status-publish format-standard hentry category-search-marketing"><div class="entry-content-wrap"><header class="entry-header"><div class="entry-taxonomies"> <span class="category-links term-links category-style-normal"> <a href="https://www.baiduadvertising.com/es/category/search-marketing/" rel="tag">Search Marketing</a> </span></div><h2 class="entry-title"><a href="https://www.baiduadvertising.com/baidu-union-the-baidu-display-ad-network/" rel="bookmark">Baidu Union: The Baidu Display Ad Network (BDN) Explained</a></h2><div class="entry-meta entry-meta-divider-dot"> <span class="posted-by"><span class="meta-label">By</span><span class="author vcard"><a class="url fn n" href="https://www.baiduadvertising.com/author/andrearoth/">Sophie</a></span></span> <span class="posted-on"> <time class="entry-date published" datetime="2024-12-25T10:06:42+00:00">2024-12-25</time><time class="updated" datetime="2024-12-30T19:23:22+00:00">2024-12-30</time> </span></div></header><div class="entry-summary"><p>The Baidu Display Ad Network (百青藤, Baidu Baiqingteng) aka Baidu Union is a vast network of over 600,000 websites, apps, and channels. Similar to the Google display network, Baidu Union allows marketers to increase brand awareness among a larger variety of consumers in China and drive traffic in the Chinese market. We get and answer…</p></div><footer class="entry-footer"><div class="entry-actions"><p class="more-link-wrap"> <a href="https://www.baiduadvertising.com/baidu-union-the-baidu-display-ad-network/" class="post-more-link"> Read More<span class="screen-reader-text"> Baidu Union: The Baidu Display Ad Network (BDN) Explained</span><span class="kadence-svg-iconset svg-baseline"><svg aria-hidden="true" class="kadence-svg-icon kadence-arrow-right-alt-svg" fill="currentColor" version="1.1" xmlns="http://www.w3.org/2000/svg" width="27" height="28" viewBox="0 0 27 28"><title>Continue</title><path d="M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z"></path> </svg></span> </a></p></div></footer></div></article><article class="entry content-bg loop-entry post-3432 post type-post status-publish format-standard hentry category-search-marketing"><div class="entry-content-wrap"><header class="entry-header"><div class="entry-taxonomies"> <span class="category-links term-links category-style-normal"> <a href="https://www.baiduadvertising.com/es/category/search-marketing/" rel="tag">Search Marketing</a> </span></div><h2 class="entry-title"><a href="https://www.baiduadvertising.com/all-baidu-ads-explained/" rel="bookmark">All Baidu Ads Explained (By a Human)</a></h2><div class="entry-meta entry-meta-divider-dot"> <span class="posted-by"><span class="meta-label">By</span><span class="author vcard"><a class="url fn n" href="https://www.baiduadvertising.com/author/andrearoth/">Sophie</a></span></span> <span class="posted-on"> <time class="entry-date published" datetime="2024-12-22T10:38:28+00:00">2024-12-22</time><time class="updated" datetime="2024-12-22T10:41:57+00:00">2024-12-22</time> </span></div></header><div class="entry-summary"><p>With Google blocked in mainland China, Baidu is the country’s go-to search engine with more than 670 million monthly active users. While there is some competition – from Qihoo 360, Sogou, and Soso – their market share is much smaller than Baidu’s chunk of the industry. Therefore, showing up at the top of Baidu’s search…</p></div><footer class="entry-footer"><div class="entry-actions"><p class="more-link-wrap"> <a href="https://www.baiduadvertising.com/all-baidu-ads-explained/" class="post-more-link"> Read More<span class="screen-reader-text"> All Baidu Ads Explained (By a Human)</span><span class="kadence-svg-iconset svg-baseline"><svg aria-hidden="true" class="kadence-svg-icon kadence-arrow-right-alt-svg" fill="currentColor" version="1.1" xmlns="http://www.w3.org/2000/svg" width="27" height="28" viewBox="0 0 27 28"><title>Continue</title><path d="M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z"></path> </svg></span> </a></p></div></footer></div></article><article class="entry content-bg loop-entry post-3418 post type-post status-publish format-standard hentry category-search-marketing"><div class="entry-content-wrap"><header class="entry-header"><div class="entry-taxonomies"> <span class="category-links term-links category-style-normal"> <a href="https://www.baiduadvertising.com/es/category/search-marketing/" rel="tag">Search Marketing</a> </span></div><h2 class="entry-title"><a href="https://www.baiduadvertising.com/baidu-ppc-marketing-guide/" rel="bookmark">The Only Guide to Baidu PPC Marketing You’ll Need for 2025</a></h2><div class="entry-meta entry-meta-divider-dot"> <span class="posted-by"><span class="meta-label">By</span><span class="author vcard"><a class="url fn n" href="https://www.baiduadvertising.com/author/andrearoth/">Sophie</a></span></span> <span class="posted-on"> <time class="entry-date published" datetime="2024-12-10T08:19:14+00:00">2024-12-10</time><time class="updated" datetime="2024-12-10T08:19:15+00:00">2024-12-10</time> </span></div></header><div class="entry-summary"><p>Attract customers, increase website traffic, and raise the awareness of your brand in China – all with the power of Baidu pay-per-click (PPC) marketing.  In this article, the Baidu advertising experts at Nanjing Marketing Group share their insights on the search engine market in China and Baidu’s role in it. We’ll be focusing on how …</p></div><footer class="entry-footer"><div class="entry-actions"><p class="more-link-wrap"> <a href="https://www.baiduadvertising.com/baidu-ppc-marketing-guide/" class="post-more-link"> Read More<span class="screen-reader-text"> The Only Guide to Baidu PPC Marketing You’ll Need for 2025</span><span class="kadence-svg-iconset svg-baseline"><svg aria-hidden="true" class="kadence-svg-icon kadence-arrow-right-alt-svg" fill="currentColor" version="1.1" xmlns="http://www.w3.org/2000/svg" width="27" height="28" viewBox="0 0 27 28"><title>Continue</title><path d="M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z"></path> </svg></span> </a></p></div></footer></div></article><article class="entry content-bg loop-entry post-3409 post type-post status-publish format-standard hentry category-search-marketing"><div class="entry-content-wrap"><header class="entry-header"><div class="entry-taxonomies"> <span class="category-links term-links category-style-normal"> <a href="https://www.baiduadvertising.com/es/category/search-marketing/" rel="tag">Search Marketing</a> </span></div><h2 class="entry-title"><a href="https://www.baiduadvertising.com/baidu-ads-vs-wechat-ads/" rel="bookmark">Baidu Ads vs. WeChat Ads: Optimize Your China Marketing Strategy</a></h2><div class="entry-meta entry-meta-divider-dot"> <span class="posted-by"><span class="meta-label">By</span><span class="author vcard"><a class="url fn n" href="https://www.baiduadvertising.com/author/andrearoth/">Sophie</a></span></span> <span class="posted-on"> <time class="entry-date published" datetime="2024-12-06T09:31:56+00:00">2024-12-06</time><time class="updated" datetime="2024-12-06T09:35:58+00:00">2024-12-06</time> </span></div></header><div class="entry-summary"><p>When it comes to Baidu ads versus WeChat ads, there are some commonalities as well as major differences. But what does this mean for your brand: What are the low-hanging fruit and opportunities to grab, and what do you need to watch out for? In this article, the Baidu advertising experts from Nanjing Marketing Group…</p></div><footer class="entry-footer"><div class="entry-actions"><p class="more-link-wrap"> <a href="https://www.baiduadvertising.com/baidu-ads-vs-wechat-ads/" class="post-more-link"> Read More<span class="screen-reader-text"> Baidu Ads vs. WeChat Ads: Optimize Your China Marketing Strategy</span><span class="kadence-svg-iconset svg-baseline"><svg aria-hidden="true" class="kadence-svg-icon kadence-arrow-right-alt-svg" fill="currentColor" version="1.1" xmlns="http://www.w3.org/2000/svg" width="27" height="28" viewBox="0 0 27 28"><title>Continue</title><path d="M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z"></path> </svg></span> </a></p></div></footer></div></article><article class="entry content-bg loop-entry post-3407 post type-post status-publish format-standard hentry category-search-marketing"><div class="entry-content-wrap"><header class="entry-header"><div class="entry-taxonomies"> <span class="category-links term-links category-style-normal"> <a href="https://www.baiduadvertising.com/es/category/search-marketing/" rel="tag">Search Marketing</a> </span></div><h2 class="entry-title"><a href="https://www.baiduadvertising.com/ultimate-baidu-sem-checklist/" rel="bookmark">Ultimate Baidu SEM Checklist 2025</a></h2><div class="entry-meta entry-meta-divider-dot"> <span class="posted-by"><span class="meta-label">By</span><span class="author vcard"><a class="url fn n" href="https://www.baiduadvertising.com/author/andrearoth/">Sophie</a></span></span> <span class="posted-on"> <time class="entry-date published" datetime="2024-12-03T09:23:40+00:00">2024-12-03</time><time class="updated" datetime="2024-12-03T09:25:56+00:00">2024-12-03</time> </span></div></header><div class="entry-summary"><p>The facts: With Google blocked, Baidu is the go-to search engine in China with more than 50% market share. This makes it an essential platform for brands in China: High rankings and visibility on Baidu lead to increased brand awareness, traffic, qualified leads, and, ultimately, sales. Your challenge: You represent a global or domestic brand…</p></div><footer class="entry-footer"><div class="entry-actions"><p class="more-link-wrap"> <a href="https://www.baiduadvertising.com/ultimate-baidu-sem-checklist/" class="post-more-link"> Read More<span class="screen-reader-text"> Ultimate Baidu SEM Checklist 2025</span><span class="kadence-svg-iconset svg-baseline"><svg aria-hidden="true" class="kadence-svg-icon kadence-arrow-right-alt-svg" fill="currentColor" version="1.1" xmlns="http://www.w3.org/2000/svg" width="27" height="28" viewBox="0 0 27 28"><title>Continue</title><path d="M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z"></path> </svg></span> 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