Will Green profile and articles at Campaign Live UK

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title="School Reports" >School Reports</a> </li> <li class="cms "> <a href="/marketreports" title="Market Reports" >Market Reports</a> </li> <li class="cms "> <a href="https://www.campaignlive.co.uk/resources/podcasts" title="Podcasts" >Podcasts</a> </li> </ul> </nav> <section id="main" role="main"> <div class="gridMain"> <div class="group1"> <div class="zoneGrid2"> <div class="grid1"> <div class="zone">  <article id="authorDetail"> <div class="authorBio author"> <div class="authorContent"> <h1>Will Green</h1> <span class="h6 position">News Editor</span> <p>Will Green is news editor at Campaign UK</p> </div> </div> <section class="articleModule newsListingWithImages altLayout genericModule"> <div class="moduleContent"> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/kfc-launches-showstopper-kwench-drinks-range-campaign-mother/1906464" title="KFC out of home posters"><img alt="KFC out of home posters" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-14-Feb-2025-01-30-PM-2944.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/kfc-launches-showstopper-kwench-drinks-range-campaign-mother/1906464" data-url="https://www.campaignlive.co.uk/article/kfc-launches-showstopper-kwench-drinks-range-campaign-mother/1906464" data-id="1906464" title="KFC launches 'showstopper' Kwench drinks range with campaign by Mother">KFC launches 'showstopper' Kwench drinks range with campaign by Mother</a> </h3> <p>Drinks will be available first in the UK before being rolled out globally.</p> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/pitch-update-monzo-natwest-asda-virgin-media-o2-gousto-lovehoney/1906285" title="Clockwise from top left: NatWest, Lovehoney, Sport England and Pol Roger"><img alt="Clockwise from top left: NatWest, Lovehoney, Sport England and Pol Roger" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-13-Feb-2025-02-23-PM-8222.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/pitch-update-monzo-natwest-asda-virgin-media-o2-gousto-lovehoney/1906285" data-url="https://www.campaignlive.co.uk/article/pitch-update-monzo-natwest-asda-virgin-media-o2-gousto-lovehoney/1906285" data-id="1906285" title="Pitch Update: Monzo, NatWest, Asda, Virgin Media O2, Gousto, Lovehoney and more">Pitch Update: Monzo, NatWest, Asda, Virgin Media O2, Gousto, Lovehoney and more</a> </h3> <p>Campaign's weekly round-up of the latest account pitches, reviews and appointments.</p> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/virgin-media-o2-appoints-msq-sport-entertainment-sports-marketing-agency/1905784" title="From left: Jamie Wynne-Morgan, Diane Campbell, Gareth Griffiths, Marie Houlgate and Steve Martin"><img alt="From left: Jamie Wynne-Morgan, Diane Campbell, Gareth Griffiths, Marie Houlgate and Steve Martin" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-10-Feb-2025-05-11-PM-6206.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/virgin-media-o2-appoints-msq-sport-entertainment-sports-marketing-agency/1905784" data-url="https://www.campaignlive.co.uk/article/virgin-media-o2-appoints-msq-sport-entertainment-sports-marketing-agency/1905784" data-id="1905784" title="Virgin Media O2 hires sports marketing agency">Virgin Media O2 hires sports marketing agency</a> </h3> <p>The incumbent was M&C Saatchi Sport & Entertainment.</p> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/pitch-update-waitrose-nationwide-harrods-electrolux-kerry-dairy-hmrc/1905329" title="Clockwise from top left: HMRC, Waitrose, Prostate Cancer UK and Nationwide"><img alt="Clockwise from top left: HMRC, Waitrose, Prostate Cancer UK and Nationwide" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-06-Feb-2025-04-08-PM-8458.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/pitch-update-waitrose-nationwide-harrods-electrolux-kerry-dairy-hmrc/1905329" data-url="https://www.campaignlive.co.uk/article/pitch-update-waitrose-nationwide-harrods-electrolux-kerry-dairy-hmrc/1905329" data-id="1905329" title="Pitch Update: Waitrose, Nationwide, Harrods, Electrolux, Kerry Dairy, HMRC and more">Pitch Update: Waitrose, Nationwide, Harrods, Electrolux, Kerry Dairy, HMRC and more</a> </h3> <p>Campaign's weekly round-up of the latest account pitches, reviews and appointments.</p> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/tesco-retires-food-love-stories-launches-fresh-campaign/1904839" title="People at a street party"><img alt="People at a street party" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-03-Feb-2025-04-49-PM-3608.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/tesco-retires-food-love-stories-launches-fresh-campaign/1904839" data-url="https://www.campaignlive.co.uk/article/tesco-retires-food-love-stories-launches-fresh-campaign/1904839" data-id="1904839" title="Tesco retires 'Food love stories' and launches fresh campaign">Tesco retires 'Food love stories' and launches fresh campaign</a> </h3> <p>Campaign was created by Bartle Bogle Hegarty.</p> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/direct-line-group-chief-marketer-sam-day-join-german-car-marketplace/1904616" title="Sam Day"><img alt="Sam Day" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-31-Jan-2025-01-30-PM-3037.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/direct-line-group-chief-marketer-sam-day-join-german-car-marketplace/1904616" data-url="https://www.campaignlive.co.uk/article/direct-line-group-chief-marketer-sam-day-join-german-car-marketplace/1904616" data-id="1904616" title="Direct Line Group chief marketer Sam Day to depart">Direct Line Group chief marketer Sam Day to depart</a> </h3> <p>Day has recently overseen creative reviews at Direct Line Group and Confused.com.</p> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/pitch-update-santander-asda-legal-general-pol-roger-gocompare-pandora-magners-clipper-tea/1904421" title="Clockwise from top left: Santander, VisitEngland, Go.Compare and Magners"><img alt="Clockwise from top left: Santander, VisitEngland, Go.Compare and Magners" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-30-Jan-2025-01-00-PM-2391.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/pitch-update-santander-asda-legal-general-pol-roger-gocompare-pandora-magners-clipper-tea/1904421" data-url="https://www.campaignlive.co.uk/article/pitch-update-santander-asda-legal-general-pol-roger-gocompare-pandora-magners-clipper-tea/1904421" data-id="1904421" title="Pitch Update: Santander, Asda, Legal & General, Pol Roger, Go.Compare, Pandora, Magners, Clipper Tea and more">Pitch Update: Santander, Asda, Legal & General, Pol Roger, Go.Compare, Pandora, Magners, Clipper Tea and more</a> </h3> <p>Campaign's weekly round-up of the latest account pitches, reviews and appointments.</p> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/uk-adspend-hits-106bn-q3-2024-driven-online-ad-formats-ai-aa-warc/1904296" title="AA/Warc Expenditure Report"><img alt="AA/Warc Expenditure Report" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-29-Jan-2025-04-43-PM-6709.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/uk-adspend-hits-106bn-q3-2024-driven-online-ad-formats-ai-aa-warc/1904296" data-url="https://www.campaignlive.co.uk/article/uk-adspend-hits-106bn-q3-2024-driven-online-ad-formats-ai-aa-warc/1904296" data-id="1904296" title="UK adspend grows by 9.7% 'in spite of stagnant economic conditions'">UK adspend grows by 9.7% 'in spite of stagnant economic conditions'</a> </h3> <p>Ad market expected to be worth 拢43.5bn in 2025.</p> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/mullenlowe-chief-growth-officer-lucy-taylor-departs/1904176" title="Lucy Taylor"><img alt="Lucy Taylor" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-29-Jan-2025-09-43-AM-1627.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/mullenlowe-chief-growth-officer-lucy-taylor-departs/1904176" data-url="https://www.campaignlive.co.uk/article/mullenlowe-chief-growth-officer-lucy-taylor-departs/1904176" data-id="1904176" title="MullenLowe chief growth officer departs">MullenLowe chief growth officer departs</a> </h3> <p>Taylor says it's 'now time for change'.</p> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/moneysupermarket-gets-tactical-traitors-ad/1903853" title="Moneysupermarket ad in Metro newspaper"><img alt="Moneysupermarket ad in Metro newspaper" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-27-Jan-2025-10-06-AM-1873.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/moneysupermarket-gets-tactical-traitors-ad/1903853" data-url="https://www.campaignlive.co.uk/article/moneysupermarket-gets-tactical-traitors-ad/1903853" data-id="1903853" title="Moneysupermarket gets tactical with The Traitors ad">Moneysupermarket gets tactical with The Traitors ad</a> </h3> <p>Press ad was created by New Commercial Arts.</p> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/pitch-update-morrisons-direct-line-zurich-asda-pg-tips-irn-bru-age-uk-aer-lingus/1903454" title="Clockwise from top left: Direct Line Group, AG Barr, Aer Lingus, Morrisons and PG Tips"><img alt="Clockwise from top left: Direct Line Group, AG Barr, Aer Lingus, Morrisons and PG Tips" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-23-Jan-2025-01-33-PM-3151.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/pitch-update-morrisons-direct-line-zurich-asda-pg-tips-irn-bru-age-uk-aer-lingus/1903454" data-url="https://www.campaignlive.co.uk/article/pitch-update-morrisons-direct-line-zurich-asda-pg-tips-irn-bru-age-uk-aer-lingus/1903454" data-id="1903454" title="Pitch Update: Morrisons, Direct Line, Zurich, Asda, PG Tips, Irn-Bru, Age UK, Aer Lingus and more">Pitch Update: Morrisons, Direct Line, Zurich, Asda, PG Tips, Irn-Bru, Age UK, Aer Lingus and more</a> </h3> <p>Campaign's weekly round-up of the latest account pitches, reviews and appointments.</p> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/mediahub-global-ceo-john-moore-departs/1903313" title="Mediahub and IPG Mediabrands logos"><img alt="Mediahub and IPG Mediabrands logos" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-22-Jan-2025-03-40-PM-5920.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/mediahub-global-ceo-john-moore-departs/1903313" data-url="https://www.campaignlive.co.uk/article/mediahub-global-ceo-john-moore-departs/1903313" data-id="1903313" title="Mediahub global CEO John Moore departs">Mediahub global CEO John Moore departs</a> </h3> <p>Moore has been with the media agency since 1997.</p> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/ag-barr-picks-creative-agency-irn-bru-rubicon-brands/1903053" title="People celebrating in a surgery wearing Scottish clothing"><img alt="People celebrating in a surgery wearing Scottish clothing" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-21-Jan-2025-10-55-AM-8143.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/ag-barr-picks-creative-agency-irn-bru-rubicon-brands/1903053" data-url="https://www.campaignlive.co.uk/article/ag-barr-picks-creative-agency-irn-bru-rubicon-brands/1903053" data-id="1903053" title="AG Barr picks creative agency for Irn-Bru and Rubicon brands">AG Barr picks creative agency for Irn-Bru and Rubicon brands</a> </h3> <p>Leith, the Irn-Bru incumbent, held the account for three decades.</p> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/rogue-founder-charlie-crompton-departs/1903007" title="Charlie Crompton, James Howland and Kate Taylor"><img alt="Charlie Crompton, James Howland and Kate Taylor" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-20-Jan-2025-05-41-PM-8213.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/rogue-founder-charlie-crompton-departs/1903007" data-url="https://www.campaignlive.co.uk/article/rogue-founder-charlie-crompton-departs/1903007" data-id="1903007" title="Rogue founder Charlie Crompton departs">Rogue founder Charlie Crompton departs</a> </h3> <p>Crompton co-founded the production company in 1998.</p> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/pitch-update-kimberly-clark-aldi-santander-allwyn-group-nationwide-jameson-parkers/1902602" title="Clockwise from top left: Teach First, Aldi, Jameson and Allwyn"><img alt="Clockwise from top left: Teach First, Aldi, Jameson and Allwyn" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-16-Jan-2025-01-56-PM-5330.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/pitch-update-kimberly-clark-aldi-santander-allwyn-group-nationwide-jameson-parkers/1902602" data-url="https://www.campaignlive.co.uk/article/pitch-update-kimberly-clark-aldi-santander-allwyn-group-nationwide-jameson-parkers/1902602" data-id="1902602" title="Pitch Update: Kimberly-Clark, Aldi, Santander, Allwyn Group, Nationwide, Jameson, Parkers and more">Pitch Update: Kimberly-Clark, Aldi, Santander, Allwyn Group, Nationwide, Jameson, Parkers and more</a> </h3> <p>Campaign's weekly round-up of the latest account pitches, reviews and appointments.</p> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/aar-report-finds-uk-new-business-activity-grew-19-2024/1902298" title="Clockwise from top left: Amazon, eBay, Unilever and L'Oreal"><img alt="Clockwise from top left: Amazon, eBay, Unilever and L'Oreal" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-14-Jan-2025-04-51-PM-9347.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/aar-report-finds-uk-new-business-activity-grew-19-2024/1902298" data-url="https://www.campaignlive.co.uk/article/aar-report-finds-uk-new-business-activity-grew-19-2024/1902298" data-id="1902298" title="AAR report finds UK new-business activity grew by 19% in 2024">AAR report finds UK new-business activity grew by 19% in 2024</a> </h3> <p>The annual report from the intermediary said 2024 'characterised by growth in smaller-scale opportunities'.</p> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/nespresso-unveils-whodunnit-mystery-george-clooney-eva-longoria/1902207" title="Left to right: Eva Longoria, George Clooney, Kim Go Eun and Camille Cottin"><img alt="Left to right: Eva Longoria, George Clooney, Kim Go Eun and Camille Cottin" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-14-Jan-2025-11-36-AM-3121.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/nespresso-unveils-whodunnit-mystery-george-clooney-eva-longoria/1902207" data-url="https://www.campaignlive.co.uk/article/nespresso-unveils-whodunnit-mystery-george-clooney-eva-longoria/1902207" data-id="1902207" title="Nespresso unveils whodunnit mystery with George Clooney and Eva Longoria">Nespresso unveils whodunnit mystery with George Clooney and Eva Longoria</a> </h3> <p>The ad was created by McCann Worldgroup.</p> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/c4-ad-uses-meta-fact-checking-controversy-promote-channel-4-news/1901905" title="Advertising van outside an office building"><img alt="Advertising van outside an office building" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-10-Jan-2025-02-04-PM-1466.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/c4-ad-uses-meta-fact-checking-controversy-promote-channel-4-news/1901905" data-url="https://www.campaignlive.co.uk/article/c4-ad-uses-meta-fact-checking-controversy-promote-channel-4-news/1901905" data-id="1901905" title="C4 ad uses Meta fact-checking controversy to promote Channel 4 News">C4 ad uses Meta fact-checking controversy to promote Channel 4 News</a> </h3> <p>Ad was made by 4Creative.</p> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/pitch-update-barclays-uber-eats-nationwide-volvo-huel-confusedcom-tourism-ireland-smeg/1901749" title="Clockwise from top left: Butternut Box, Confused.com, Tourism Ireland and Huel"><img alt="Clockwise from top left: Butternut Box, Confused.com, Tourism Ireland and Huel" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-09-Jan-2025-03-35-PM-85.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/pitch-update-barclays-uber-eats-nationwide-volvo-huel-confusedcom-tourism-ireland-smeg/1901749" data-url="https://www.campaignlive.co.uk/article/pitch-update-barclays-uber-eats-nationwide-volvo-huel-confusedcom-tourism-ireland-smeg/1901749" data-id="1901749" title="Pitch Update: Barclays, Uber Eats, Nationwide, Volvo, Huel, Confused.com, Tourism Ireland, Smeg and more">Pitch Update: Barclays, Uber Eats, Nationwide, Volvo, Huel, Confused.com, Tourism Ireland, Smeg and more</a> </h3> <p>Campaign's weekly round-up of the latest account pitches, reviews and appointments.</p> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/dove-calls-women-give-harmful-beauty-goals-new-years-unresolution/1901383" title="Three women tearing up notes"><img alt="Three women tearing up notes" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-07-Jan-2025-12-22-PM-9071.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/dove-calls-women-give-harmful-beauty-goals-new-years-unresolution/1901383" data-url="https://www.campaignlive.co.uk/article/dove-calls-women-give-harmful-beauty-goals-new-years-unresolution/1901383" data-id="1901383" title="Dove calls on women to give up harmful beauty goals for new year's 'unresolution'">Dove calls on women to give up harmful beauty goals for new year's 'unresolution'</a> </h3> <p>The campaign was created by Ogilvy.</p> </div> </div> </div> </section> </article> </div> </div> </div> </div> <div class="group2 grid1"> <div class="zone">  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Will Green profile and articles at Campaign Live UK