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</span><span class="globalnav-link-text">Vision</span></span></a></li></ul></div><div data-analytics-element-engagement="globalnav hover - airpods" class=" globalnav-item globalnav-item-airpods globalnav-item-menu "><ul role="none" class="globalnav-submenu-trigger-group"><li class="globalnav-submenu-trigger-item"><a href="/airpods/" data-globalnav-item-name="airpods" data-topnav-flyout-trigger-compact="true" data-analytics-title="airpods" data-analytics-element-engagement="hover - airpods" aria-label="AirPods" class="globalnav-link globalnav-submenu-trigger-link globalnav-link-airpods"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 43 44" width="43" xmlns="http://www.w3.org/2000/svg"><path d="m11.7153 19.6836h.961v.937h.094c.187-.615.914-1.048 1.752-1.048.164 0 .375.011.504.029v1.008c-.082-.024-.446-.059-.645-.059-.961 0-1.658.645-1.658 1.535v3.914h-1.008zm28.135-.111c1.324 0 2.244.656 2.379 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id="globalnav-menubutton-link-search" href="/us/search" data-topnav-flyout-trigger-regular="true" data-topnav-flyout-trigger-compact="true" aria-label="Search apple.com" data-analytics-title="open - search field" class="globalnav-link globalnav-link-search"><span class="globalnav-image-regular"><svg xmlns="http://www.w3.org/2000/svg" width="15px" height="44px" viewBox="0 0 15 44"> <path d="M14.298,27.202l-3.87-3.87c0.701-0.929,1.122-2.081,1.122-3.332c0-3.06-2.489-5.55-5.55-5.55c-3.06,0-5.55,2.49-5.55,5.55 c0,3.061,2.49,5.55,5.55,5.55c1.251,0,2.403-0.421,3.332-1.122l3.87,3.87c0.151,0.151,0.35,0.228,0.548,0.228 s0.396-0.076,0.548-0.228C14.601,27.995,14.601,27.505,14.298,27.202z M1.55,20c0-2.454,1.997-4.45,4.45-4.45 c2.454,0,4.45,1.997,4.45,4.45S8.454,24.45,6,24.45C3.546,24.45,1.55,22.454,1.55,20z"/> </svg> </span><span class="globalnav-image-compact"><svg height="48" viewBox="0 0 17 48" width="17" xmlns="http://www.w3.org/2000/svg"><path d="m16.2294 29.9556-4.1755-4.0821a6.4711 6.4711 0 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src="https://www.apple.com/legal/images/icon_dataprivacy_2x.png" width="70" align="center" /><br /></p> </p> </dd> </div> </div> </section> <div class="cmp-contentfragment__element cmp-contentfragment__element--content"> <dt class="cmp-contentfragment__element-label"></dt> <dd class="cmp-contentfragment__element-value"> <section class="section"> <div class="section-content"> <div class="row top-padding bottom-padding large-10 large-offset-1 small-12 small-offset-0"><ul><li>Recopilamos tus datos personales para poder ofrecerte el contenido que compras, descargas o actualizas en App Store y otras tiendas en línea de Apple, como iTunes Store y Apple Books.</li><li>También usamos información sobre tu cuenta, compras y descargas en las tiendas para ofrecer publicidad y asegurarnos de que los anuncios en App Store, Apple News y Bolsa —donde estén disponibles— sean relevantes para ti. Puedes elegir ciertas opciones con respecto a esta publicidad de la manera que se describe a continuación.</li><li>Usamos información sobre tus compras, descargas y otras actividades en las tiendas para crear recomendaciones personalizadas y enviarte notificaciones que incluyen las de marketing de Apple. Puedes elegir que no se usen estos datos para este fin de la manera que se describe a continuación.</li><li>Para ayudar a identificar y prevenir el fraude, se usará información sobre cómo usas tu dispositivo, incluyendo el número aproximado de llamadas telefónicas y direcciones de correo electrónico que envías y recibes, a fin de calcular un índice de confiabilidad del dispositivo cuando intentes realizar una compra. El envío de esta información está diseñado de tal manera que Apple no puede saber los valores reales en tu dispositivo. El índice de confianza se almacena durante un periodo de tiempo específico en nuestros servidores.</li><li>Con el fin de encontrar maneras de mejorar las tiendas, usamos información sobre tu navegación, compras, búsquedas y descargas. Estos registros se podrían almacenar con tu dirección IP, identificador único aleatorio (donde aplica) y cuenta de Apple si iniciaste sesión en App Store u otras tiendas en línea de Apple.</li></ul><p>Datos que se proporcionan a las tiendas en línea</p><p>Usamos tus datos personales para proporcionar los servicios y funciones en App Store y otras tiendas en línea de Apple. Esta información incluye, por ejemplo, tu información de cuenta y pagos, a la cual puedes acceder y modificar en la configuración, así como tu historial de compras.</p><p>También podríamos usar tus datos personales para proporcionarte algunos servicios que solicites, como por ejemplo, solicitudes de reembolso, las cuales podrían incluir solicitudes de reembolso que envíes directamente a Apple o que envíes a Apple a través de desarrolladores de apps. Con tu consentimiento previo, los desarrolladores podrían proporcionar ciertos datos personales a Apple para ayudar a procesar estas solicitudes de reembolso, como por ejemplo si usaste lo que compraste.</p><p>Cuando descargas una app de App Store, o cuando instalas una app en tu Apple Watch, Apple registra tu cuenta de Apple junto con identificadores de tu dispositivo, tales como identificadores de hardware o direcciones IP.</p><p>Mejora de las tiendas en línea</p><p>Para mejorar la experiencia en App Store y otras tiendas en línea de Apple, recopilamos información sobre tu uso de las tiendas, incluyendo los momentos en que las abres y cierras, lo que buscas, el contenido que ves y descargas, y tus interacciones con las notificaciones push, contadores y distintivos de App Store, así como con los mensajes de App Store dentro de otras apps. También recopilamos información sobre tu dispositivo como su tipo, la versión del sistema operativo y la cantidad de espacio libre en él. Podríamos usar esta información de las siguientes maneras:</p><ul><li>Para ofrecer búsquedas de tendencia y funciones personalizadas como Más juegos para ti.</li><li>Para valorar si el contenido solicitado se puede descargar.</li><li>Para entender las tendencias generales de uso del almacenamiento dentro del dispositivo y si tu dispositivo está conectado mediante red Wi-Fi o celular.</li></ul><p>Es posible que usemos también tus calificaciones y reseñas de apps en App Store, así como datos de las búsquedas que haces, para mejorar los modelos que hay detrás del funcionamiento de App Store. Por ejemplo, las reseñas de apps y los datos agregados de las consultas planteadas por ti y por otros usuarios de App Store se usan para generar resúmenes de las reseñas y afinar el modelo de búsqueda de App Store.</p><p>Personalización de las tiendas en línea</p><p>Usamos tus interacciones con App Store para ayudarte a descubrir el contenido más relevante para ti. Por ejemplo, te recomendamos contenido que creemos será de tu interés basándonos en lo que buscaste, viste, descargaste, actualizaste o calificaste en App Store. También usamos tu historial de compras, incluyendo compras dentro de la app, suscripciones y métodos de pago junto con la información que se deriva de tu cuenta de Apple, como los dispositivos que usas y los nuevos que actives. Para mejorar las recomendaciones, si el usuario optó por compartir las estadísticas del dispositivo con Apple, usamos información agrupada acerca de las apps que abre, instala y elimina y agregamos información sobre las calificaciones de la app. La App Store usa procesamiento en el dispositivo local para mejorar nuestras recomendaciones. App Store puede sugerirte algunas apps y algunos eventos dentro de las apps que podrían ser más relevantes para ti a partir de los datos almacenados en tu dispositivo, como pueden ser las apps que abres con frecuencia, el tiempo que pasas usando algunas de estas y las apps que instalas y desinstalas. La información que Apple recibe sobre tu uso de las tiendas incluye información sobre el contenido personalizado que seleccionas y se te presenta.</p><p>Puedes desactivar las funciones de personalización en App Store, Apple Books, iTunes Store, Apple TV, Podcasts y para las suscripciones de Apple al desactivar la opción Recomendaciones personalizadas para tu cuenta de Apple; para esto, En tu dispositivo iOS, iPadOS o visionOS, desactiva Recomendaciones personalizadas en Configuración > [tu nombre] > Contenido y compras > Ver cuenta. Puedes eliminar los datos sobre tu uso de apps registrados en tu dispositivo para propósitos de personalización. Para ello, en tu dispositivo iOS o iPadOS, ve a Configuración > App Store > Recomendaciones personalizadas y luego toca Borrar los datos de uso de las apps. Esto no eliminará los datos registrados en tu dispositivo, pero cualquier información registrada en el momento en el que eliminaste los datos de uso de la app no se empleará para personalizar la experiencia. Las funciones de personalización de App Store usarán la información nueva registrada después de que eliminaste el historial de datos de uso.</p><p>Comunicación contigo</p><p>Apple puede utilizar información sobre tu cuenta —como los productos de Apple que tienes y tus suscripciones a los servicios de Apple— para enviarte comunicaciones sobre App Store y otros productos, servicios y ofertas de Apple que puedan ser de tu interés. Apple también puede utilizar información sobre tu actividad en App Store para enviarte comunicaciones sobre nuevas funciones, contenido y ofertas disponibles en App Store.</p><p>Marketing por correo electrónico<br>Si aceptas recibir mercadotecnia de correo electrónico, es posible que recibas estas comunicaciones por correo electrónico. Puedes cambiar tus preferencias de correo y optar por no recibir dichas comunicaciones en <a href="http://account.apple.com">account.apple.com</a> o en tu dispositivo iOS, iPadOS o visionOS desde Configuración > [tu nombre] > Información personal > Preferencias de comunicación.</p><p>Notificaciones push<br>También podrías recibir estas comunicaciones a través de una notificación push. Puedes actualizar tus preferencias o desactivar las notificaciones en tu dispositivo iOS, iPadOS o visionOS desde Configuración > Notificaciones > App Store.<br> <br>Publicidad</p><p>La publicidad distribuida por Apple te ayuda a descubrir apps, productos y servicios en App Store, Apple News y Bolsa. Utilizamos información acerca de tu dispositivo, cuenta, compras, suscripciones y descargas previas para garantizar que los anuncios sean relevantes para ti. En App Store también podemos utilizar datos contextuales, incluyendo los términos que investigues al realizar una búsqueda e información acerca de la página que estás viendo o de la app que estás descargando, para mostrarte un anuncio relevante. Creamos grupos de personas, llamados segmentos, que comparten características similares y los usamos para mostrar publicidad dirigida. La información sobre ti se usa para determinar el segmento al cual te asignamos y, por lo tanto, determina los anuncios que ves. Para proteger tu privacidad, se muestran anuncios dirigidos únicamente si más de 5,000 personas cumplen con los criterios de la publicidad dirigida. La información que se usa para determinar qué anuncios son relevantes para ti está vinculada a identificadores aleatorios y no a tu cuenta de Apple.</p><p>Al seleccionar cuál anuncio mostrar en App Store de entre varios anuncios cuyos criterios coinciden con tu perfil, podemos usar información descrita anteriormente así como tu actividad de exploración y tus busquedas en App Store, con el fin de decidir qué anuncio tiene la mayor probabilidad de ser relevante para ti. La actividad de exploración de App Store incluye el contenido y las apps que tocas y ves al explorar App Store. Esta información se resume con la de los usuarios para que no contenga datos que te identifiquen. Para seleccionar qué anuncio mostrar, podríamos usar procesamiento local dentro del dispositivo e información almacenada en tu dispositivo, como por ejemplo, qué apps abres con frecuencia. La plataforma de publicidad de Apple recibe información sobre los anuncios que abres y ves a través de un identificador aleatorio no vinculado a tu cuenta de Apple.</p><p>Si permites que App Store tenga acceso a tu ubicación, esta podría usarse para mostrar publicidad en App Store basada en tu ubicación. Puedes elegir no permitir la funcionalidad basada en la ubicación en cualquier momento en tu dispositivo iOS, iPadOS o visionOS; para ello, ve a Configuración > Privacidad y seguridad > Localización > App Store y elige Nunca.</p><p>Si la opción de anuncios personalizados está activada, la plataforma de publicidad de Apple puede utilizar tu información para mostrarte anuncios más relevantes para ti. Si no quieres que la plataforma de publicidad de Apple te muestre anuncios dirigidos según tus intereses, puedes optar por desactivar Anuncios personalizados. Si se desactiva la opción de anuncios personalizados, Apple no podrá utilizar tus datos para la personalización de los anuncios. Es posible que no disminuya el número de anuncios que recibas y que los anuncios sean menos relevantes para ti.</p><p>Puedes obtener detalles acerca de la publicidad de Apple y la privacidad en <a href="http://www.apple.com/mx/legal/privacy/data/es-419/apple-advertising">www.apple.com/mx/legal/privacy/data/es-419/apple-advertising</a>.</p><p>Para obtener información sobre cómo dejar de recibir anuncios personalizados en App Store, Apple News y Bolsa, consulta <a href="http://support.apple.com/105131">support.apple.com/105131</a>.</p><p>Datos que se comparten con terceros</p><p>Tenemos la obligación de proporcionar cierta información no personal a socios estratégicos que trabajan con Apple para ofrecer nuestros productos y servicios, ayudar a Apple a realizar actividades de marketing dirigidas a clientes, y vender anuncios a nombre de Apple para que se muestren en App Store, Apple News y Bolsa. Por ejemplo, podemos compartir datos no personales sobre tus compras de contenido con desarrolladores de apps a fin de que puedan medir el rendimiento de su trabajo creativo, cumplan con requisitos de regalías y contabilidad, así como para mejorar sus productos y servicios.</p><p>Podemos compartir información con desarrolladores para ayudarles a operar y mejorar sus apps. Los desarrolladores pueden acceder a información de uso, proporcionada por usuarios que eligen compartirla, que les permite ver resúmenes de datos de grupos de usuarios con características o comportamientos similares, siempre y cuando los datos provengan de grupos igual o mayores a cinco usuarios. Los desarrolladores pueden acceder a información de recibos de compras y reembolsos de sus productos y servicios en App Store. Los recibos no incluyen datos personales. Sin embargo, los desarrolladores pueden intentar asociarlos con información personal que les hayas proporcionado sobre tu uso y la descarga de sus apps.</p><p>Si te suscribes a una app de terceros, creamos un ID de suscriptor que es único para ti y el desarrollador o publicador. Usamos dicho ID para entregar reportes al desarrollador que incluyen datos sobre la suscripción que pagaste y tu región o país. Estos datos se proporcionan a los desarrolladores de manera que tengan una noción del rendimiento de sus suscripciones. Si cancelas todas tus suscripciones con un desarrollador particular y no te vuelves a suscribir, el ID de suscriptor se restablecerá pasados 180 días.<br> <br>En algunas regiones, si haces compras externas de bienes o servicios digitales para apps, es decir, si no los compras mediante el sistema de pagos integrado de Apple, el desarrollador de la app le comunicará a Apple información sobre la compra, incluyendo el monto pagado y el artículo comprado, con fines de contabilidad, elaboración de reportes y análisis. Apple no vincula la información de compra con tu cuenta de Apple.</p><p>Además, si se descarga contenido automáticamente desde la app del desarrollador, la dirección IP de tu dispositivo será visible para el desarrollador de la app antes de abrirla por primera vez. El manejo de tu dirección IP por parte del desarrollador de la app se rige por las políticas de privacidad del propio desarrollador. Desactivar Contenido dentro de la app en Configuración > App Store desactivará las descargas automáticas de contenido dentro de las apps de desarrolladores antes de abrir alguna app por primera vez.</p><p>Fundamentos jurídicos aplicables al procesamiento de datos personales</p><p>Procesamos tus datos personales en App Store de manera general para ejercer tu contrato con Apple, conforme sea necesario para prestar el servicio, y para cumplir con nuestras obligaciones legales. En casos en los que el consentimiento es el fundamento legal adecuado, se solicitará de conformidad con la legislación local aplicable.</p><p>De igual manera, cuando la legislación local aplicable lo indique, procesaremos los datos personales según sea necesario para nuestros intereses legítimos o los de terceros con el fin de:</p><ul><li>Mostrar contenido relevante, evaluar si tu dispositivo tiene suficiente espacio para descargar el contenido solicitado y facilitar las descargas automáticas del contenido actualizado.</li><li>Ayudar a mejorar y optimizar App Store para ti y para otros usuarios.</li><li>Enviarte ofertas por correo electrónico y notificaciones push que puedan ser de tu interés, y para crear segmentos que te ofrezcan anuncios relevantes en App Store, Apple News y Bolsa.</li><li>Procesar solicitudes de reembolsos.</li><li>Ofrecerles reportes a los desarrolladores sobre las compras realizadas en sus apps.</li><li>Prevenir el fraude y otras actividades malintencionadas.</li></ul><p>Los datos utilizados incluyen lo siguiente:</p><ul><li>El uso que haces de la app App Store, como las interacciones que tienes con el contenido que buscas, ves, descargas y compras; así como las notificaciones y los mensajes de App Store y mostrados dentro de las apps.</li><li>Los detalles de tu dispositivo y tu cuenta.</li><li>Tu dirección IP.</li><li>El nivel de confiabilidad del dispositivo.</li></ul><p>Retención de datos</p><p>Mantenemos datos personales asociados con tus compras y descargas en App Store y otras tiendas en línea de Apple durante los periodos aplicables por las leyes en materia de reportes financieros, las cuales varían de una región a otra. En la mayoría de los casos, se requerirá retener los datos hasta por 10 años, aunque en regiones como China puede ser hasta por 30 años. También mantenemos un registro de tus compras y descargas de contenido durante al menos el tiempo que tienes una cuenta con nosotros a fin de permitirte volver a descargar ese contenido, según nuestros términos aplicables. Mantenemos otra información, como actividad de exploración y búsquedas, durante un periodo más corto. El periodo elegido toma en cuenta requisitos legales aplicables sobre la retención de datos y uso específico para fines comerciales. Sin embargo, cierta información, como las compras, pero excluyendo los detalles de tus tarjetas almacenadas, se pueden retener como registros comerciales incluso después de que cierres tu cuenta o dejes de usar App Store.</p><p>Si usas una tarjeta de pago, Apple podría retener y actualizar automáticamente tu número de tarjeta y tu información de facturación para compras futuras, transacciones recurrentes y otros usos que tú autorices. Apple puede obtener esta información de tu institución financiera o tu red de pagos y puede usarla para prevenir fraudes y con fines de verificación.</p><p>Prevención del fraude y otras actividades malintencionadas</p><p>También recopilamos datos personales para prevenir actividades fraudulentas o malintencionadas en App Store, otras tiendas en línea de Apple y otras apps y servicios de Apple. Esta información incluye datos del dispositivo, como su tipo y la versión de software, datos de ubicación (aproximados al comparar la dirección IP de tu conexión a Internet con una región geográfica, si están disponibles), el historial de descargas y de compras, las búsquedas, así como otras interacciones con las tiendas.</p><p>Cuando inicias una compra o tienes una suscripción que se renueva automáticamente, Apple puede usar información sobre tu relación de compras previas con Apple para procesar la solicitud y determinar si proporcionará o no el producto o servicio antes de solicitar la autorización al socio de pago.</p><p>También calculamos el nivel de confiabilidad de un dispositivo de manera local (en tu dispositivo) cuando intentas realizar una compra, lo cual hacemos mediante información sobre cómo usas tu dispositivo, incluyendo el número aproximado de llamadas telefónicas o mensajes de correo que envías y recibes. El envío de esta información está diseñado de tal manera que Apple no puede saber los valores reales en tu dispositivo. El nivel de confiabilidad se almacena durante un periodo de tiempo concreto en nuestros servidores.</p><p>La información que Apple recopile se tratará en todo momento de conformidad con la Política de privacidad de Apple, la cual puedes consultar en <a href="https://www.apple.com/la/privacy">https://www.apple.com/la/privacy</a>.</p><p>Fecha de publicación: 6 de noviembre de 2024</p></div> </div> </section> </dd> </div> </dl> </div> </div> </main> <footer id="ac-globalfooter" class="no-js " lang="en-US" data-analytics-region="global footer" role="contentinfo" aria-labelledby="ac-gf-label"> <div class="ac-gf-content"> <h2 class="ac-gf-label" id="ac-gf-label">Apple Footer</h2> <nav class="ac-gf-breadcrumbs" aria-label="Breadcrumbs" role="navigation"> <a href="https://www.apple.com" class="home ac-gf-breadcrumbs-home"> <span class="ac-gf-breadcrumbs-home-icon" aria-hidden="true"></span> <span class="ac-gf-breadcrumbs-home-label">Apple</span> <span 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