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programs</a><a href="https://support.substack.com/hc/en-us/?utm_source=menu-dropdown" target="_blank" rel="noopener" native>Help center</a><a href="https://substack.com/brand?utm_source=menu-dropdown" target="_blank" rel="noopener" native>Brand assets</a></div></div></div><div class="_home_ljyqb_1"><section class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column pc-paddingLeft-20 pc-paddingRight-20 pc-paddingTop-120 pc-mobile-paddingTop-20 pc-paddingBottom-120 pc-mobile-paddingBottom-20 pc-justifyContent-center pc-mobile-justifyContent-flex-start pc-alignItems-center pc-mobile-alignItems-flex-start pc-reset"><div style="max-width:960px;" class="pencraft pc-display-flex pc-flexDirection-column pc-gap-80 pc-justifyContent-center pc-mobile-justifyContent-flex-start pc-alignItems-center pc-reset _heroInnerRow_wws84_21"><div style="max-width:813px;" class="pencraft pc-display-flex pc-flexDirection-column pc-reset _heroText_wws84_15"><h1 class="pencraft pc-reset _align-center_h3mln_13 _weight-regular_h3mln_142 _reset_h3mln_1 _marketingHeading1_h3mln_445">Substack brand assets and resources</h1></div><img src="https://substackcdn.com/image/fetch/w_1700,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fbrand_page%2Ffolder.png" class="_coverImage_ljyqb_156"/><div class="pencraft pc-reset _reset_h3mln_1 _customHeaderText_ljyqb_142">The brand resources featured here, including our name and logo, are trademarks protected by law (trademark law insists that we say this). Please read these guidelines carefully—including the important legal notice at the bottom—to make sure you use these brand resources in the right way.</div></div></section><section class="_outerContainer--bg-wash_1g40x_1"><div class="_innerContainer_1g40x_9 _innerContainer--wide_1g40x_17"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-40 pc-mobile-gap-80 pc-paddingTop-120 pc-mobile-paddingTop-80 pc-paddingBottom-120 pc-mobile-paddingBottom-80 pc-alignItems-center pc-reset"><h2 class="pencraft pc-reset _align-center_h3mln_13 _weight-regular_h3mln_142 _reset_h3mln_1 _marketingHeading1_h3mln_445 _heading_1g40x_21 _headingWide_1g40x_25">Using the Substack Brand</h2><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-0 pc-mobile-gap-80 pc-reset _benefitsSectionInner_hci15_10"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-80 pc-alignItems-center pc-reset"><div style="max-width:900px;" class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column pc-gap-20 pc-mobile-gap-24 pc-justifyContent-center pc-mobile-justifyContent-flex-start pc-alignItems-center pc-reset _benefit_hci15_1"><img src="https://substackcdn.com/image/fetch/w_300,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fbrand_page%2Fbrush.png" class="_image_hci15_5 _narrowImage_hci15_18"/><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-24 pc-reset _text_hci15_22"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-16 pc-mobile-gap-12 pc-reset"><h2 class="pencraft pc-reset _weight-regular_h3mln_142 _reset_h3mln_1 _marketingHeading2_h3mln_450">Using the Substack brand</h2></div><div class="pencraft pc-reset _color-primary_h3mln_166 _font-text_h3mln_106 _reset_h3mln_1 _marketingBody_h3mln_480">Anyone using Substack's assets should use only the logos found on this page and follow our guidelines.</div></div></div><div style="max-width:900px;" class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column pc-gap-20 pc-mobile-gap-24 pc-justifyContent-center pc-mobile-justifyContent-flex-start pc-alignItems-center pc-reset _benefit_hci15_1"><img src="https://substackcdn.com/image/fetch/w_300,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fbrand_page%2Fpens.png" class="_image_hci15_5 _narrowImage_hci15_18"/><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-24 pc-reset _text_hci15_22"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-16 pc-mobile-gap-12 pc-reset"><h2 class="pencraft pc-reset _weight-regular_h3mln_142 _reset_h3mln_1 _marketingHeading2_h3mln_450">Citing Substack in the media</h2></div><div class="pencraft pc-reset _color-primary_h3mln_166 _font-text_h3mln_106 _reset_h3mln_1 _marketingBody_h3mln_480">Writers deserve credit for their ideas, so proper attribution is essential. When citing a Substack publication, broadcast media must verbally mention its full name and include it onscreen in the chyron, if applicable. Text-based media should include the full name of the publication and a link to the original source.</div></div></div><div style="max-width:900px;" class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column pc-gap-20 pc-mobile-gap-24 pc-justifyContent-center pc-mobile-justifyContent-flex-start pc-alignItems-center pc-reset _benefit_hci15_1"><img src="https://substackcdn.com/image/fetch/w_300,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fbrand_page%2Fmicrophone.png" class="_image_hci15_5 _narrowImage_hci15_18"/><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-24 pc-reset _text_hci15_22"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-16 pc-mobile-gap-12 pc-reset"><h2 class="pencraft pc-reset _weight-regular_h3mln_142 _reset_h3mln_1 _marketingHeading2_h3mln_450">Feature Substack in your work</h2></div><div class="pencraft pc-reset _color-primary_h3mln_166 _font-text_h3mln_106 _reset_h3mln_1 _marketingBody_h3mln_480">Interested in featuring Substack or a specific writer or podcaster in your work? Email press@substackinc.com with your request and we'll get back to you.</div></div></div></div></div></div></div></section><section class><div class="_innerContainer_1g40x_9 _innerContainer--medium_1g40x_14"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-24 pc-paddingTop-120 pc-mobile-paddingTop-80 pc-paddingBottom-120 pc-mobile-paddingBottom-80 pc-alignItems-center pc-reset"><h2 class="pencraft pc-reset _align-center_h3mln_13 _weight-regular_h3mln_142 _reset_h3mln_1 _marketingHeading1_h3mln_445 _heading_1g40x_21">Brand guidelines and assets</h2><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-80 pc-justifyContent-flex-start pc-reset"><div style="max-width:800px;" class="pencraft pc-reset _color-primary_h3mln_166 _align-center_h3mln_13 _font-text_h3mln_106 _reset_h3mln_1 _marketingBody_h3mln_480">Anyone using Substack's brand assets should use only the logos found on this page. By using the download links below, you agree to follow these guidelines, including the rules below:</div><div class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column pc-gap-20 pc-mobile-gap-12 pc-reset"><h3 class="pencraft pc-reset _weight-regular_h3mln_142 _reset_h3mln_1 _marketingHeading3_h3mln_455 _question_uuncm_1">1. Please don't alter our logos.</h3><div class="_answer_uuncm_6"><div class="pencraft pc-reset _color-primary_h3mln_166 _font-text_h3mln_106 _reset_h3mln_1 _marketingBody_h3mln_480">You may not change the color, proportions, font, or any other part of the design of our logos. Similarly, do not add any extra features or embellishments to our logos.</div></div></div><div class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column pc-gap-20 pc-mobile-gap-12 pc-reset"><h3 class="pencraft pc-reset _weight-regular_h3mln_142 _reset_h3mln_1 _marketingHeading3_h3mln_455 _question_uuncm_1">2. Respect our trademarks.</h3><div class="_answer_uuncm_6"><div class="pencraft pc-reset _color-primary_h3mln_166 _font-text_h3mln_106 _reset_h3mln_1 _marketingBody_h3mln_480">You may not use the Substack brand or brand assets in a way that implies our partnership, sponsorship, or endorsement without explicit written permission. The Legal Notice below has more information.</div></div></div><div class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column pc-gap-20 pc-mobile-gap-12 pc-reset"><h3 class="pencraft pc-reset _weight-regular_h3mln_142 _reset_h3mln_1 _marketingHeading3_h3mln_455 _question_uuncm_1">3. Keep it clean.</h3><div class="_answer_uuncm_6"><div class="pencraft pc-reset _color-primary_h3mln_166 _font-text_h3mln_106 _reset_h3mln_1 _marketingBody_h3mln_480">Please don't place our logos anywhere that would make them difficult to see or that would imply a connection to any other business or product. Always leave some white space around our logos.</div></div></div><hr class="_horizontalDivider_ljyqb_130"/><div style="max-width:528px;" class="pencraft pc-reset _align-center_h3mln_13 _reset_h3mln_1 _agreeTo_ljyqb_170">If you agree to all that, you can download the brand assets here:</div><div class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column pc-gap-120 pc-mobile-gap-80 pc-alignItems-center pc-reset"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-32 pc-alignItems-center pc-reset"><img src="https://substackcdn.com/image/fetch/w_500,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fsubstack.png" class="_logoImg_ljyqb_163"/><a href="https://substack.com/img/substack.png" download="substack.png"><div class="pencraft pc-display-flex pc-gap-4 pc-justifyContent-center pc-alignItems-center pc-reset"><div class="pencraft pc-reset _color-substack_h3mln_184 _align-center_h3mln_13 _font-text_h3mln_106 _size-19_h3mln_55 _weight-regular_h3mln_142 _reset_h3mln_1">Download logo</div><svg xmlns="http://www.w3.org/2000/svg" width="22" height="22" viewBox="0 0 24 24" fill="none" stroke="#FF6719" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-down"><path d="M12 5v14"></path><path d="m19 12-7 7-7-7"></path></svg></div></a></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-32 pc-alignItems-center pc-reset"><img src="https://substackcdn.com/image/fetch/w_500,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fsubstack_wordmark.png" class="_logoImg_ljyqb_163"/><a href="https://substack.com/img/substack_wordmark.png" download="substack_wordmark.png"><div class="pencraft pc-display-flex pc-gap-4 pc-justifyContent-center pc-alignItems-center pc-reset"><div class="pencraft pc-reset _color-substack_h3mln_184 _align-center_h3mln_13 _font-text_h3mln_106 _size-19_h3mln_55 _weight-regular_h3mln_142 _reset_h3mln_1">Download wordmark</div><svg xmlns="http://www.w3.org/2000/svg" width="22" height="22" viewBox="0 0 24 24" fill="none" stroke="#FF6719" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-down"><path d="M12 5v14"></path><path d="m19 12-7 7-7-7"></path></svg></div></a></div></div></div></div></div></section><section class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column pc-paddingLeft-32 pc-paddingRight-32 pc-paddingTop-120 pc-mobile-paddingTop-32 pc-paddingBottom-120 pc-mobile-paddingBottom-32 pc-justifyContent-center pc-mobile-justifyContent-flex-start pc-alignItems-center pc-mobile-alignItems-flex-start pc-reset _hero--wash_wws84_12"><div style="max-width:1156px;" class="pencraft pc-display-flex pc-flexDirection-column pc-gap-32 pc-justifyContent-center pc-alignItems-center pc-reset _heroInnerRow_wws84_21"><h1 class="pencraft pc-reset _weight-regular_h3mln_142 _reset_h3mln_1 _marketingHeading1_h3mln_445">Legal Notice</h1><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-12 pc-reset"><div class="pencraft pc-reset _color-primary_h3mln_166 _font-text_h3mln_106 _reset_h3mln_1 _marketingBody_h3mln_480">The Substack name and the Substack logo—together with any word, symbol, or device we at Substack, Inc. use to indicate the source of our products—are our protected trademarks (the “Substack Marks”). We ask that any use of the Substack Marks respect the terms of these guidelines, which we may modify or cancel at any time, at our sole discretion, without notice.</div><div class="pencraft pc-reset _color-primary_h3mln_166 _font-text_h3mln_106 _reset_h3mln_1 _marketingBody_h3mln_480">These guidelines do not provide you any license or permission to make trademark use of the Substack Marks. You may only use the Substack Marks: <ul><li>as allowed by law—for instance, when making a “fair use” or when accurately referring to our business and its products by our name;</li><li>or with our advance, express, and written permission.</li></ul></div><div class="pencraft pc-reset _color-primary_h3mln_166 _font-text_h3mln_106 _reset_h3mln_1 _marketingBody_h3mln_480">Further, you must not:<ul><li>use the Substack Marks in any way that would suggest association between Substack and any other party, or that would imply our sponsorship or endorsement of any other party, product, or business;</li><li>use the Substack Marks in any way that would dilute, diminish, or tarnish them;</li><li>use the Substack Marks to refer to goods or services provided by any business other than Substack, Inc. and our affiliates;</li><li>use the Substack Marks to refer generically to the products and services we provide;</li><li> alter, modify, re-color, or otherwise create variations of the Substack Marks;</li><li> use the Substack Marks on any merchandise;</li><li>or incorporate the Substack Marks into your own trademarks or into the name of your business, product, or service.</li></ul></div><div class="pencraft pc-reset _color-primary_h3mln_166 _font-text_h3mln_106 _reset_h3mln_1 _marketingBody_h3mln_480">Substack, Inc. is committed to maintaining the integrity of the Substack Marks, and reserves the right to take appropriate enforcement action in the event of any infringement of its legal rights.</div></div></div></section><section class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column pc-paddingLeft-20 pc-paddingRight-20 pc-paddingTop-120 pc-mobile-paddingTop-80 pc-paddingBottom-120 pc-mobile-paddingBottom-80 pc-justifyContent-center pc-mobile-justifyContent-flex-start pc-alignItems-center pc-reset _hero--green_wws84_9 _isDark_wws84_18"><div style="max-width:1156px;" class="pencraft pc-display-flex pc-flexDirection-column pc-gap-32 pc-justifyContent-center pc-alignItems-center pc-reset _heroInnerRow_wws84_21"><h1 class="pencraft pc-reset _color-bg-light_h3mln_187 _align-center_h3mln_13 _weight-regular_h3mln_142 _reset_h3mln_1 _marketingHeading1_h3mln_445">Get started in minutes</h1><button tabindex="0" type="button" data-href="https://substack.com/signup?utm_source=substack&utm_medium=web&utm_campaign=brand" class="pencraft pc-reset pencraft _buttonBase_1wc5i_1 _button_1wc5i_1 _buttonOld_1wc5i_51 _buttonOldColors_1wc5i_70 _priority_primary_1wc5i_71 _size_lg_1wc5i_163 _fill_filled_1wc5i_421 pc-justifyContent-center">Create your Substack</button></div></section></div><div class="footer-wrap www-footer"><div class="home-footer"><div class="footer-contain"><div class="footer-info"><div class="footer-info-col"><h3>Read</h3><a href="/discover?utm_source=substack&utm_medium=web&utm_content=footer" native>Discover</a><a href="/app?utm_source=substack&utm_medium=web&utm_content=footer" native>Get the app</a><a 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