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Learn time-saving strategies to create content efficiently, engage your audience, and prove your impact — without burning out.</span></p><div class="sc-cd445732-0 cWMquh"><div>Upcoming live <span class="sc-cd445732-3 kvqNVJ"><span class="sc-cd445732-4 hzmeaq">|</span> April 1, 2025 05:00 PM UTC</span></div></div><div><span class="sc-84c8dcdb-1 hbKlJf sc-306e10fe-4 kdzTuk" data-button-type="text"><a class="sc-84c8dcdb-2 sc-84c8dcdb-3 hDJHFa vbwCJ" href="/webinars/uplift-making-a-big-impact-with-a-small-social-media-team">Register now</a></span></div></div></li><li class="sc-306e10fe-1 fxmXWu"><div class="sc-306e10fe-2 kyFqpB"><a class="sc-f76b71c5-0 ccBoLC" href="/en-us/webinars?category=Social+Listening+%26+Analytics#webinarList"><span class="sc-4d8a0f96-0 kBHTvT">Category:</span>Social Listening & Analytics</a><h2 class="sc-306e10fe-3 iblVFw">The LinkedIn Ads Playbook: How to Win with Organic + Paid Together</h2><p class="sc-9827fdd0-6 dfgtuq sc-ed1a6a81-1 iBXlGJ"><span>B2B marketers need more than just engagement—they need measurable impact. Learn how to build a high-performing LinkedIn strategy that integrates organic and paid content to drive brand awareness, generate high-quality leads, and prove social ROI.</span></p><div class="sc-cd445732-0 cWMquh"><div>On-demand </div></div><div><span class="sc-84c8dcdb-1 hbKlJf sc-306e10fe-4 kdzTuk" data-button-type="text"><a class="sc-84c8dcdb-2 sc-84c8dcdb-3 hDJHFa vbwCJ" href="/webinars/linkedinadsplaybook">Watch now</a></span></div></div></li></ul></div></div></section><section id="webinarList" class="sc-2a7ff812-0 jvNIBQ sc-7948f235-0 hBiFWE"><div class="sc-b2ab728a-0 sc-2a7ff812-1 VTqRT cYkjgz"><h2 class="sc-9827fdd0-1 lmvprZ sc-7948f235-1 dVNGOZ"><span>Browse all our webinars</span></h2><div class="sc-d0da441b-0 gcLNES"><div class="sc-d64e0f87-5 gRCyye"><div class=" "><div class="sc-b2ab728a-0 VTqRT"><div class="sc-d64e0f87-0 cJNEKS"><div class="sc-d64e0f87-6 fyVobI"><div class="sc-d64e0f87-7 jQQoPg"><div class="sc-8e002a42-0 cbWzxC"><select name="category" aria-label="category" class="sc-8e002a42-1 JwUoh"><option value="All Categories">All Categories</option><option value="Content & Engagement">Content & Engagement</option><option value="Social Listening & Analytics">Social Listening & Analytics</option><option value="Success Stories">Success Stories</option><option value="Product Insights & Updates">Product Insights & Updates</option><option value="Social Media Strategy & Trends">Social Media Strategy & Trends</option></select><svg xmlns="http://www.w3.org/2000/svg" data-name="Layer 1" viewBox="0 0 512 512" width="16px" height="16px" class="sc-8e002a42-2 eoZSkg" fill="var(--color-lake)" aria-hidden="true"><path d="m0 149.3 42.7-42.7L256 320l213.3-213.3 42.7 42.7-256 256z" class="angle-down_svg__cls-1"></path></svg></div><div class="sc-8e002a42-0 cbWzxC"><select name="industry" aria-label="industry" class="sc-8e002a42-1 JwUoh"><option value="All Industries">All Industries</option><option value="Agency">Agency</option><option value="Financial Services">Financial Services</option><option value="Government">Government</option><option value="Health Care">Health Care</option><option value="Higher Education">Higher Education</option><option value="Hospitality & Tourism">Hospitality & Tourism</option><option value="Media & Entertainment">Media & Entertainment</option><option value="Non-Profit">Non-Profit</option><option value="Retail & CPG">Retail & CPG</option><option value="Sports">Sports</option><option value="Technology">Technology</option></select><svg xmlns="http://www.w3.org/2000/svg" data-name="Layer 1" viewBox="0 0 512 512" width="16px" height="16px" class="sc-8e002a42-2 eoZSkg" fill="var(--color-lake)" aria-hidden="true"><path d="m0 149.3 42.7-42.7L256 320l213.3-213.3 42.7 42.7-256 256z" class="angle-down_svg__cls-1"></path></svg></div></div><div class="sc-cfe71e9f-0 kJUUsU"><span class="sc-84c8dcdb-1 hbKlJf sc-cfe71e9f-1 dNcSRn" data-button-type="primary"><a class="sc-84c8dcdb-2 sc-84c8dcdb-3 gWrIxm vbwCJ" data-testid="apply" state="[object Object]" role="button" href="/webinars?">Apply</a></span><span class="sc-84c8dcdb-1 hbKlJf sc-cfe71e9f-2 gMWWkj" data-button-type="secondary"><a class="sc-84c8dcdb-2 sc-84c8dcdb-3 bJkdXG vbwCJ" data-testid="clear" state="[object Object]" role="button" href="/webinars">Clear</a></span></div></div></div></div></div></div></div><ul class="sc-7948f235-2 gJUFhh"><li><div class="sc-d0da441b-0 eUYUwS"><a class="sc-ed1a6a81-3 fqSuNe" aria-hidden="true" tabindex="-1" href="/webinars/uplift-making-a-big-impact-with-a-small-social-media-team"><span class="sc-b39372b9-0 hubBEz"><img alt="" fetchPriority="auto" loading="lazy" width="471" height="200" decoding="async" data-nimg="1" class="sc-9b0cb212-0 hcPKCj sc-ed1a6a81-4 jVxrly" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FRKzHceTEm60gQ0jF3pL8H%2F2429c494f0bbb15482097134d4fe8b65%2Fweb_webinarApr1_preview_card_main_568x296_2x.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FRKzHceTEm60gQ0jF3pL8H%2F2429c494f0bbb15482097134d4fe8b65%2Fweb_webinarApr1_preview_card_main_568x296_2x.png&w=1080&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FRKzHceTEm60gQ0jF3pL8H%2F2429c494f0bbb15482097134d4fe8b65%2Fweb_webinarApr1_preview_card_main_568x296_2x.png&w=1080&q=75"/></span></a><a class="sc-ed1a6a81-3 fqSuNe" href="/webinars/uplift-making-a-big-impact-with-a-small-social-media-team"><h3 class="sc-9827fdd0-2 jqnsDq sc-ed1a6a81-0 WdHZA"><span>Uplift: Making a Big Impact with a Small Social Media Team</span></h3></a><p class="sc-9827fdd0-6 dfgtuq sc-ed1a6a81-1 iBXlGJ"><span>You don’t need a big team to make a big impact. Learn time-saving strategies to create content efficiently, engage your audience, and prove your impact — without burning out.</span></p><a class="sc-ed1a6a81-2 iRPSjl" aria-hidden="true" tabindex="-1" href="/webinars/uplift-making-a-big-impact-with-a-small-social-media-team"><strong>Register Now</strong></a></div></li><li><div class="sc-d0da441b-0 eUYUwS"><a class="sc-ed1a6a81-3 fqSuNe" aria-hidden="true" tabindex="-1" href="/webinars/the-power-of-connection-mayo-clinics-approach-to-social-intelligence"><span class="sc-b39372b9-0 hubBEz"><img alt="" fetchPriority="auto" loading="lazy" width="471" height="200" decoding="async" data-nimg="1" class="sc-9b0cb212-0 hcPKCj sc-ed1a6a81-4 jVxrly" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6ItAOKavDWNB5lIQqnZw2C%2F62bf6ded0200a119ec13cde83d9b33d8%2Fweb_webinarFeb19_preview_card_main_568x296_2x.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6ItAOKavDWNB5lIQqnZw2C%2F62bf6ded0200a119ec13cde83d9b33d8%2Fweb_webinarFeb19_preview_card_main_568x296_2x.png&w=1080&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6ItAOKavDWNB5lIQqnZw2C%2F62bf6ded0200a119ec13cde83d9b33d8%2Fweb_webinarFeb19_preview_card_main_568x296_2x.png&w=1080&q=75"/></span></a><a class="sc-f76b71c5-0 ccBoLC" href="/en-us/webinars?category=Success+Stories#webinarList"><span class="sc-4d8a0f96-0 kBHTvT">Category:</span>Success Stories</a><a class="sc-ed1a6a81-3 fqSuNe" href="/webinars/the-power-of-connection-mayo-clinics-approach-to-social-intelligence"><h3 class="sc-9827fdd0-2 jqnsDq sc-ed1a6a81-0 WdHZA"><span>The Power of Connection: Mayo Clinic's Approach to Social Intelligence</span></h3></a><p class="sc-9827fdd0-6 dfgtuq sc-ed1a6a81-1 iBXlGJ"><span>The spread of misinformation on social media is on the rise — it’s time to reveal how healthcare marketers can stay ahead by using social listening and AI-driven insights.</span></p><a class="sc-ed1a6a81-2 iRPSjl" aria-hidden="true" tabindex="-1" href="/webinars/the-power-of-connection-mayo-clinics-approach-to-social-intelligence"><strong>Register Now</strong></a></div></li><li><div class="sc-d0da441b-0 eUYUwS"><a class="sc-ed1a6a81-3 fqSuNe" aria-hidden="true" tabindex="-1" href="/webinars/linkedinadsplaybook"><span class="sc-b39372b9-0 hubBEz"><img alt="" fetchPriority="auto" loading="lazy" width="471" height="200" decoding="async" data-nimg="1" class="sc-9b0cb212-0 hcPKCj sc-ed1a6a81-4 jVxrly" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3E1UuwZDVLOBzxHhQaSxTN%2F9b4c0c15a5df15feb3148af5d3a62ba3%2Fweb_webinarMar12_preview_card_main_568x296_2x.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3E1UuwZDVLOBzxHhQaSxTN%2F9b4c0c15a5df15feb3148af5d3a62ba3%2Fweb_webinarMar12_preview_card_main_568x296_2x.png&w=1080&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3E1UuwZDVLOBzxHhQaSxTN%2F9b4c0c15a5df15feb3148af5d3a62ba3%2Fweb_webinarMar12_preview_card_main_568x296_2x.png&w=1080&q=75"/></span></a><a class="sc-f76b71c5-0 ccBoLC" href="/en-us/webinars?category=Social+Listening+%26+Analytics#webinarList"><span class="sc-4d8a0f96-0 kBHTvT">Category:</span>Social Listening & Analytics</a><a class="sc-ed1a6a81-3 fqSuNe" href="/webinars/linkedinadsplaybook"><h3 class="sc-9827fdd0-2 jqnsDq sc-ed1a6a81-0 WdHZA"><span>The LinkedIn Ads Playbook: How to Win with Organic + Paid Together</span></h3></a><p class="sc-9827fdd0-6 dfgtuq sc-ed1a6a81-1 iBXlGJ"><span>B2B marketers need more than just engagement—they need measurable impact. Learn how to build a high-performing LinkedIn strategy that integrates organic and paid content to drive brand awareness, generate high-quality leads, and prove social ROI.</span></p><a class="sc-ed1a6a81-2 iRPSjl" aria-hidden="true" tabindex="-1" href="/webinars/linkedinadsplaybook"><strong>Watch on-demand</strong></a></div></li><li><div class="sc-d0da441b-0 eUYUwS"><a class="sc-ed1a6a81-3 fqSuNe" aria-hidden="true" tabindex="-1" href="/webinars/techtours-pixelconnector"><span class="sc-b39372b9-0 hubBEz"><img alt="" fetchPriority="auto" loading="lazy" width="471" height="200" decoding="async" data-nimg="1" class="sc-9b0cb212-0 hcPKCj sc-ed1a6a81-4 jVxrly" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3Gpr0Ls0dwe9YD1BLVM55J%2F2eadd38397f0677e86c02d32c6a2b26b%2Fweb_webinarFeb26_preview_card_main_568x296_2x.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3Gpr0Ls0dwe9YD1BLVM55J%2F2eadd38397f0677e86c02d32c6a2b26b%2Fweb_webinarFeb26_preview_card_main_568x296_2x.png&w=1080&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3Gpr0Ls0dwe9YD1BLVM55J%2F2eadd38397f0677e86c02d32c6a2b26b%2Fweb_webinarFeb26_preview_card_main_568x296_2x.png&w=1080&q=75"/></span></a><a class="sc-f76b71c5-0 ccBoLC" href="/en-us/webinars?category=Product+Insights+%26+Updates#webinarList"><span class="sc-4d8a0f96-0 kBHTvT">Category:</span>Product Insights & Updates</a><a class="sc-ed1a6a81-3 fqSuNe" href="/webinars/techtours-pixelconnector"><h3 class="sc-9827fdd0-2 jqnsDq sc-ed1a6a81-0 WdHZA"><span>Tech Tours: Simplifying Ad Conversion Tracking with Hootsuite’s Pixel Connector</span></h3></a><p class="sc-9827fdd0-6 dfgtuq sc-ed1a6a81-1 iBXlGJ"><span>Simplify ad conversion tracking, optimize spend, and boost performance. Get hands-on with Hootsuite’s Pixel Connector and Meta’s Conversions API Gateway in this interactive session.</span></p><a class="sc-ed1a6a81-2 iRPSjl" aria-hidden="true" tabindex="-1" href="/webinars/techtours-pixelconnector"><strong>Watch on-demand</strong></a></div></li><li><div class="sc-d0da441b-0 eUYUwS"><a class="sc-ed1a6a81-3 fqSuNe" aria-hidden="true" tabindex="-1" href="/webinars/hootsuiteupdates-winter-edition"><span class="sc-b39372b9-0 hubBEz"><img alt="" fetchPriority="auto" loading="lazy" width="471" height="200" decoding="async" data-nimg="1" class="sc-9b0cb212-0 hcPKCj sc-ed1a6a81-4 jVxrly" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3inEl1TOtb5Qn5LWO6dvMq%2F5b0fa4ca446952fb02eab05dd92c7dd8%2Fweb_webinarOct30_preview_card_main_568x296_2x.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3inEl1TOtb5Qn5LWO6dvMq%2F5b0fa4ca446952fb02eab05dd92c7dd8%2Fweb_webinarOct30_preview_card_main_568x296_2x.png&w=1080&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3inEl1TOtb5Qn5LWO6dvMq%2F5b0fa4ca446952fb02eab05dd92c7dd8%2Fweb_webinarOct30_preview_card_main_568x296_2x.png&w=1080&q=75"/></span></a><a class="sc-f76b71c5-0 ccBoLC" href="/en-us/webinars?category=Product+Insights+%26+Updates#webinarList"><span class="sc-4d8a0f96-0 kBHTvT">Category:</span>Product Insights & Updates</a><a class="sc-ed1a6a81-3 fqSuNe" href="/webinars/hootsuiteupdates-winter-edition"><h3 class="sc-9827fdd0-2 jqnsDq sc-ed1a6a81-0 WdHZA"><span>Hootsuite Updates: New Features to Kickstart 2025</span></h3></a><p class="sc-9827fdd0-6 dfgtuq sc-ed1a6a81-1 iBXlGJ"><span>2025 is here — and so are consumers’ increasingly high expectations of you and your brand on social media. To keep up, we’re taking you through the latest features in Hootsuite to upgrade your toolkit and strategy.</span></p><a class="sc-ed1a6a81-2 iRPSjl" aria-hidden="true" tabindex="-1" href="/webinars/hootsuiteupdates-winter-edition"><strong>Watch on-demand</strong></a></div></li><li><div class="sc-d0da441b-0 eUYUwS"><a class="sc-ed1a6a81-3 fqSuNe" aria-hidden="true" tabindex="-1" href="/webinars/content-experimentation-in-2025"><span class="sc-b39372b9-0 hubBEz"><img alt="" fetchPriority="auto" loading="lazy" width="471" height="200" decoding="async" data-nimg="1" class="sc-9b0cb212-0 hcPKCj sc-ed1a6a81-4 jVxrly" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3hPhNJB6LUarAy1PwpB8ic%2F10945bdea69dcba6f7700e34c2e6f8c8%2Fweb_webinarJan29_preview_card_main_568x296_2x.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3hPhNJB6LUarAy1PwpB8ic%2F10945bdea69dcba6f7700e34c2e6f8c8%2Fweb_webinarJan29_preview_card_main_568x296_2x.png&w=1080&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3hPhNJB6LUarAy1PwpB8ic%2F10945bdea69dcba6f7700e34c2e6f8c8%2Fweb_webinarJan29_preview_card_main_568x296_2x.png&w=1080&q=75"/></span></a><a class="sc-f76b71c5-0 ccBoLC" href="/en-us/webinars?category=Content+%26+Engagement#webinarList"><span class="sc-4d8a0f96-0 kBHTvT">Category:</span>Content & Engagement</a><a class="sc-ed1a6a81-3 fqSuNe" href="/webinars/content-experimentation-in-2025"><h3 class="sc-9827fdd0-2 jqnsDq sc-ed1a6a81-0 WdHZA"><span>Content Experimentation in 2025: Expert Insights from LinkedIn, Meta, and Canva</span></h3></a><p class="sc-9827fdd0-6 dfgtuq sc-ed1a6a81-1 iBXlGJ"><span>Explore the 2025 social media trend of content experimentation, featuring expert insights from LinkedIn, Meta, and Canva on breaking creative boundaries and building authentic audience connections.</span></p><a class="sc-ed1a6a81-2 iRPSjl" aria-hidden="true" tabindex="-1" href="/webinars/content-experimentation-in-2025"><strong>Watch on-demand</strong></a></div></li><li><div class="sc-d0da441b-0 eUYUwS"><a class="sc-ed1a6a81-3 fqSuNe" aria-hidden="true" tabindex="-1" href="/webinars/expert-fireside-chat-powering-social-agile-tactics-2025"><span class="sc-b39372b9-0 hubBEz"><img alt="" fetchPriority="auto" loading="lazy" width="471" height="200" decoding="async" data-nimg="1" class="sc-9b0cb212-0 hcPKCj sc-ed1a6a81-4 jVxrly" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3ZuaUBKNPHFJLjkD4RQPma%2F8fd858be89566c1e3df43829385f89e5%2Fweb_webinarDec4_preview_card_main_568x296_2x__1_.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3ZuaUBKNPHFJLjkD4RQPma%2F8fd858be89566c1e3df43829385f89e5%2Fweb_webinarDec4_preview_card_main_568x296_2x__1_.png&w=1080&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3ZuaUBKNPHFJLjkD4RQPma%2F8fd858be89566c1e3df43829385f89e5%2Fweb_webinarDec4_preview_card_main_568x296_2x__1_.png&w=1080&q=75"/></span></a><a class="sc-f76b71c5-0 ccBoLC" href="/en-us/webinars?category=Social+Media+Strategy+%26+Trends#webinarList"><span class="sc-4d8a0f96-0 kBHTvT">Category:</span>Social Media Strategy & Trends</a><a class="sc-ed1a6a81-3 fqSuNe" href="/webinars/expert-fireside-chat-powering-social-agile-tactics-2025"><h3 class="sc-9827fdd0-2 jqnsDq sc-ed1a6a81-0 WdHZA"><span>Expert Fireside Chat: Powering Social with Agile Tactics and Strategies in 2025</span></h3></a><p class="sc-9827fdd0-6 dfgtuq sc-ed1a6a81-1 iBXlGJ"><span>Discover how to build long-term strategies in a reactive industry with social listening and how to finally make AI and content experimentation work for your brand.</span></p><a class="sc-ed1a6a81-2 iRPSjl" aria-hidden="true" tabindex="-1" href="/webinars/expert-fireside-chat-powering-social-agile-tactics-2025"><strong>Watch on-demand</strong></a></div></li><li><div class="sc-d0da441b-0 eUYUwS"><a class="sc-ed1a6a81-3 fqSuNe" aria-hidden="true" tabindex="-1" href="/webinars/apac-socialtrends2025"><span class="sc-b39372b9-0 hubBEz"><img alt="" fetchPriority="auto" loading="lazy" width="471" height="200" decoding="async" data-nimg="1" class="sc-9b0cb212-0 hcPKCj sc-ed1a6a81-4 jVxrly" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F21WxanWEEUBAnlZDLWQZJD%2F008d1e287a2e5b42872824a947fc7ac0%2FTrends2025-Web-LP-1-Hero-1200x500.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F21WxanWEEUBAnlZDLWQZJD%2F008d1e287a2e5b42872824a947fc7ac0%2FTrends2025-Web-LP-1-Hero-1200x500.png&w=1080&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F21WxanWEEUBAnlZDLWQZJD%2F008d1e287a2e5b42872824a947fc7ac0%2FTrends2025-Web-LP-1-Hero-1200x500.png&w=1080&q=75"/></span></a><a class="sc-f76b71c5-0 ccBoLC" href="/en-us/webinars?category=Social+Listening+%26+Analytics#webinarList"><span class="sc-4d8a0f96-0 kBHTvT">Category:</span>Social Listening & Analytics</a><a class="sc-ed1a6a81-3 fqSuNe" href="/webinars/apac-socialtrends2025"><h3 class="sc-9827fdd0-2 jqnsDq sc-ed1a6a81-0 WdHZA"><span>Social Media Trends 2025: Embracing Social Media Agility | APAC Edition</span></h3></a><p class="sc-9827fdd0-6 dfgtuq sc-ed1a6a81-1 iBXlGJ"><span>Social media’s changing fast—don’t get left behind. Catch this webinar and discover how to use the latest trends and insights in social listening, generative AI, and content experimentation to build agility into your social strategy for 2025.</span></p><a class="sc-ed1a6a81-2 iRPSjl" aria-hidden="true" tabindex="-1" href="/webinars/apac-socialtrends2025"><strong>Watch on-demand</strong></a></div></li><li><div class="sc-d0da441b-0 eUYUwS"><a class="sc-ed1a6a81-3 fqSuNe" aria-hidden="true" tabindex="-1" href="/webinars/socialmedia-trends2025"><span class="sc-b39372b9-0 hubBEz"><img alt="" fetchPriority="auto" loading="lazy" width="471" height="200" decoding="async" data-nimg="1" class="sc-9b0cb212-0 hcPKCj sc-ed1a6a81-4 jVxrly" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1OaR1r285uuK0HFfNIkcnS%2F98315cb1c1642385e1a6ef0aa6cc779e%2Fweb_webinarOct30_preview_card_main_var-1_568x296_2x.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1OaR1r285uuK0HFfNIkcnS%2F98315cb1c1642385e1a6ef0aa6cc779e%2Fweb_webinarOct30_preview_card_main_var-1_568x296_2x.png&w=1080&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1OaR1r285uuK0HFfNIkcnS%2F98315cb1c1642385e1a6ef0aa6cc779e%2Fweb_webinarOct30_preview_card_main_var-1_568x296_2x.png&w=1080&q=75"/></span></a><a class="sc-f76b71c5-0 ccBoLC" href="/en-us/webinars?category=Social+Media+Strategy+%26+Trends#webinarList"><span class="sc-4d8a0f96-0 kBHTvT">Category:</span>Social Media Strategy & Trends</a><a class="sc-ed1a6a81-3 fqSuNe" href="/webinars/socialmedia-trends2025"><h3 class="sc-9827fdd0-2 jqnsDq sc-ed1a6a81-0 WdHZA"><span>Social Media Trends 2025: Embracing Social Media Agility</span></h3></a><p class="sc-9827fdd0-6 dfgtuq sc-ed1a6a81-1 iBXlGJ"><span>Social media’s changing fast—don’t get left behind. Catch this webinar and discover how to use the latest trends and insights in social listening, generative AI, and content experimentation to build agility into your social strategy for 2025.</span></p><a class="sc-ed1a6a81-2 iRPSjl" aria-hidden="true" tabindex="-1" href="/webinars/socialmedia-trends2025"><strong>Watch on-demand</strong></a></div></li><li><div class="sc-d0da441b-0 eUYUwS"><a class="sc-ed1a6a81-3 fqSuNe" aria-hidden="true" tabindex="-1" href="/webinars/behind-the-scenes-with-hydroquebec"><span class="sc-b39372b9-0 hubBEz"><img alt="" fetchPriority="auto" loading="lazy" width="471" height="200" decoding="async" data-nimg="1" class="sc-9b0cb212-0 hcPKCj sc-ed1a6a81-4 jVxrly" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F4uIeHSzsuWjkuex4BGG4IA%2F4e13147b922c6c6fb2f9be033cb7b2fd%2Fweb_webinarNov14_preview_card_main_568x296_2x.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F4uIeHSzsuWjkuex4BGG4IA%2F4e13147b922c6c6fb2f9be033cb7b2fd%2Fweb_webinarNov14_preview_card_main_568x296_2x.png&w=1080&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F4uIeHSzsuWjkuex4BGG4IA%2F4e13147b922c6c6fb2f9be033cb7b2fd%2Fweb_webinarNov14_preview_card_main_568x296_2x.png&w=1080&q=75"/></span></a><a class="sc-f76b71c5-0 ccBoLC" href="/en-us/webinars?category=Success+Stories#webinarList"><span class="sc-4d8a0f96-0 kBHTvT">Category:</span>Success Stories</a><a class="sc-ed1a6a81-3 fqSuNe" href="/webinars/behind-the-scenes-with-hydroquebec"><h3 class="sc-9827fdd0-2 jqnsDq sc-ed1a6a81-0 WdHZA"><span>Behind the Scenes: How Hydro-Québec Stayed Ahead in a Crisis with Social Listening</span></h3></a><p class="sc-9827fdd0-6 dfgtuq sc-ed1a6a81-1 iBXlGJ"><span>Learn how Hydro-Québec stayed ahead of a natural disaster using Hootsuite and Talkwalker.</span></p><a class="sc-ed1a6a81-2 iRPSjl" aria-hidden="true" tabindex="-1" href="/webinars/behind-the-scenes-with-hydroquebec"><strong>Watch on-demand</strong></a></div></li><li><div class="sc-d0da441b-0 eUYUwS"><a class="sc-ed1a6a81-3 fqSuNe" aria-hidden="true" tabindex="-1" href="/webinars/hootsuite-updates-fall2024"><span class="sc-b39372b9-0 hubBEz"><img alt="" fetchPriority="auto" loading="lazy" width="471" height="200" decoding="async" data-nimg="1" class="sc-9b0cb212-0 hcPKCj sc-ed1a6a81-4 jVxrly" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3inEl1TOtb5Qn5LWO6dvMq%2F5b0fa4ca446952fb02eab05dd92c7dd8%2Fweb_webinarOct30_preview_card_main_568x296_2x.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3inEl1TOtb5Qn5LWO6dvMq%2F5b0fa4ca446952fb02eab05dd92c7dd8%2Fweb_webinarOct30_preview_card_main_568x296_2x.png&w=1080&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3inEl1TOtb5Qn5LWO6dvMq%2F5b0fa4ca446952fb02eab05dd92c7dd8%2Fweb_webinarOct30_preview_card_main_568x296_2x.png&w=1080&q=75"/></span></a><a class="sc-f76b71c5-0 ccBoLC" href="/en-us/webinars?category=How+to+Hootsuite%3A+Product+Demos#webinarList"><span class="sc-4d8a0f96-0 kBHTvT">Category:</span>How to Hootsuite: Product Demos</a><a class="sc-ed1a6a81-3 fqSuNe" href="/webinars/hootsuite-updates-fall2024"><h3 class="sc-9827fdd0-2 jqnsDq sc-ed1a6a81-0 WdHZA"><span>Hootsuite Updates: New Tools You’ll Love for Fall 2024</span></h3></a><p class="sc-9827fdd0-6 dfgtuq sc-ed1a6a81-1 iBXlGJ"><span>Watch and learn as our product experts show you how to craft better social ads, deliver faster customer service, and benchmark social media performance with new tools from Hootsuite.</span></p><a class="sc-ed1a6a81-2 iRPSjl" aria-hidden="true" tabindex="-1" href="/webinars/hootsuite-updates-fall2024"><strong>Watch on-demand</strong></a></div></li><li><div class="sc-d0da441b-0 eUYUwS"><a class="sc-ed1a6a81-3 fqSuNe" aria-hidden="true" tabindex="-1" href="/webinars/how-carahsoft-achieved-social-media-success-hootsuite"><span class="sc-b39372b9-0 hubBEz"><img alt="" fetchPriority="auto" loading="lazy" width="471" height="200" decoding="async" data-nimg="1" class="sc-9b0cb212-0 hcPKCj sc-ed1a6a81-4 jVxrly" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F78fF0uIbpYmCQrjvs0kCmk%2F185c047ddffd3ce0caeba6bc62deec19%2Fweb_webinarOct15_preview_card_main_568x296_2x__1_.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F78fF0uIbpYmCQrjvs0kCmk%2F185c047ddffd3ce0caeba6bc62deec19%2Fweb_webinarOct15_preview_card_main_568x296_2x__1_.png&w=1080&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F78fF0uIbpYmCQrjvs0kCmk%2F185c047ddffd3ce0caeba6bc62deec19%2Fweb_webinarOct15_preview_card_main_568x296_2x__1_.png&w=1080&q=75"/></span></a><a class="sc-f76b71c5-0 ccBoLC" href="/en-us/webinars?category=Success+Stories#webinarList"><span class="sc-4d8a0f96-0 kBHTvT">Category:</span>Success Stories</a><a class="sc-ed1a6a81-3 fqSuNe" href="/webinars/how-carahsoft-achieved-social-media-success-hootsuite"><h3 class="sc-9827fdd0-2 jqnsDq sc-ed1a6a81-0 WdHZA"><span>How Carahsoft Achieved Social Performance Success with Hootsuite</span></h3></a><p class="sc-9827fdd0-6 dfgtuq sc-ed1a6a81-1 iBXlGJ"><span>Discover how Carahsoft transformed their social media strategy using Hootsuite to drive measurable business results in this exclusive interview.</span></p><a class="sc-ed1a6a81-2 iRPSjl" aria-hidden="true" tabindex="-1" href="/webinars/how-carahsoft-achieved-social-media-success-hootsuite"><strong>Watch on-demand</strong></a></div></li><li><div class="sc-d0da441b-0 eUYUwS"><a class="sc-ed1a6a81-3 fqSuNe" aria-hidden="true" tabindex="-1" href="/webinars/emea-guide-to-more-social-media-budget"><span class="sc-b39372b9-0 hubBEz"><img alt="" fetchPriority="auto" loading="lazy" width="471" height="200" decoding="async" data-nimg="1" class="sc-9b0cb212-0 hcPKCj sc-ed1a6a81-4 jVxrly" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F35tkNogbEOV4UO2YxdXavm%2F0dba14f6ea6f635a281ad22846a55735%2Fweb_webinarJune26_preview_card_568x296_2x.jpg&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F35tkNogbEOV4UO2YxdXavm%2F0dba14f6ea6f635a281ad22846a55735%2Fweb_webinarJune26_preview_card_568x296_2x.jpg&w=1080&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F35tkNogbEOV4UO2YxdXavm%2F0dba14f6ea6f635a281ad22846a55735%2Fweb_webinarJune26_preview_card_568x296_2x.jpg&w=1080&q=75"/></span></a><a class="sc-f76b71c5-0 ccBoLC" href="/en-us/webinars?category=Social+Listening+%26+Analytics#webinarList"><span class="sc-4d8a0f96-0 kBHTvT">Category:</span>Social Listening & Analytics</a><a class="sc-ed1a6a81-3 fqSuNe" href="/webinars/emea-guide-to-more-social-media-budget"><h3 class="sc-9827fdd0-2 jqnsDq sc-ed1a6a81-0 WdHZA"><span>The Guide to Getting More Social Media Budget</span></h3></a><p class="sc-9827fdd0-6 dfgtuq sc-ed1a6a81-1 iBXlGJ"><span>How to use social listening to spot strategic opportunities, win buy-in and budget from leaders, and prove the value of your social media efforts.</span></p><a class="sc-ed1a6a81-2 iRPSjl" aria-hidden="true" tabindex="-1" href="/webinars/emea-guide-to-more-social-media-budget"><strong>Watch on-demand</strong></a></div></li><li><div class="sc-d0da441b-0 eUYUwS"><a class="sc-ed1a6a81-3 fqSuNe" aria-hidden="true" tabindex="-1" href="/webinars/turning-talk-into-action-social-listening-for-higher-ed"><span class="sc-b39372b9-0 hubBEz"><img alt="" fetchPriority="auto" loading="lazy" width="471" height="200" decoding="async" data-nimg="1" class="sc-9b0cb212-0 hcPKCj sc-ed1a6a81-4 jVxrly" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2q7fLPPoSXMBk9Fpygi7D8%2Fa121d1c521192853881552679716a341%2Fweb_webinarOct2_preview_card_main_568x296.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2q7fLPPoSXMBk9Fpygi7D8%2Fa121d1c521192853881552679716a341%2Fweb_webinarOct2_preview_card_main_568x296.png&w=1080&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2q7fLPPoSXMBk9Fpygi7D8%2Fa121d1c521192853881552679716a341%2Fweb_webinarOct2_preview_card_main_568x296.png&w=1080&q=75"/></span></a><a class="sc-f76b71c5-0 ccBoLC" href="/en-us/webinars?category=Social+Media+Strategy+%26+Trends#webinarList"><span class="sc-4d8a0f96-0 kBHTvT">Category:</span>Social Media Strategy & Trends</a><a class="sc-ed1a6a81-3 fqSuNe" href="/webinars/turning-talk-into-action-social-listening-for-higher-ed"><h3 class="sc-9827fdd0-2 jqnsDq sc-ed1a6a81-0 WdHZA"><span>Turning Talk Into Action: Social Listening Strategies for Higher Ed</span></h3></a><p class="sc-9827fdd0-6 dfgtuq sc-ed1a6a81-1 iBXlGJ"><span>Stay ahead of the conversation and manage your institution’s reputation with precision.</span></p><a class="sc-ed1a6a81-2 iRPSjl" aria-hidden="true" tabindex="-1" href="/webinars/turning-talk-into-action-social-listening-for-higher-ed"><strong>Watch on-demand</strong></a></div></li><li><div class="sc-d0da441b-0 eUYUwS"><a class="sc-ed1a6a81-3 fqSuNe" aria-hidden="true" tabindex="-1" href="/webinars/elevate-your-social-listening-strategy"><span class="sc-b39372b9-0 hubBEz"><img alt="" fetchPriority="auto" loading="lazy" width="471" height="200" decoding="async" data-nimg="1" class="sc-9b0cb212-0 hcPKCj sc-ed1a6a81-4 jVxrly" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F5Cbjrwu29HmugRrmkRYmRp%2Fbe243f60a02c03e3a94c757b5c40b4a6%2Fweb_webinarSept25_preview_card_main_568x296__1_.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F5Cbjrwu29HmugRrmkRYmRp%2Fbe243f60a02c03e3a94c757b5c40b4a6%2Fweb_webinarSept25_preview_card_main_568x296__1_.png&w=1080&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F5Cbjrwu29HmugRrmkRYmRp%2Fbe243f60a02c03e3a94c757b5c40b4a6%2Fweb_webinarSept25_preview_card_main_568x296__1_.png&w=1080&q=75"/></span></a><a class="sc-f76b71c5-0 ccBoLC" href="/en-us/webinars?category=Content+%26+Engagement#webinarList"><span class="sc-4d8a0f96-0 kBHTvT">Category:</span>Content & Engagement</a><a class="sc-ed1a6a81-3 fqSuNe" href="/webinars/elevate-your-social-listening-strategy"><h3 class="sc-9827fdd0-2 jqnsDq sc-ed1a6a81-0 WdHZA"><span>Cut Through the Noise: Elevate Your Social Strategy with Listening</span></h3></a><p class="sc-9827fdd0-6 dfgtuq sc-ed1a6a81-1 iBXlGJ"><span>How to use social listening to understand your audience and build social campaigns that truly connect.</span></p><a class="sc-ed1a6a81-2 iRPSjl" aria-hidden="true" tabindex="-1" href="/webinars/elevate-your-social-listening-strategy"><strong>Watch on-demand</strong></a></div></li></ul><div data-testid="pagination" class="sc-764a892a-0 eLCnhu"><a class="sc-764a892a-1 bWgPFZ" tabindex="0" aria-label="go to page 1" href="/en-us/webinars?page=1"><div class="sc-764a892a-3 rqizz"><span aria-hidden="true">1</span><span class="sc-4d8a0f96-0 kBHTvT">go to page 1</span></div></a><a class="sc-764a892a-1 bWgPFZ" tabindex="0" aria-label="go to page 2" href="/en-us/webinars?page=2"><div class="sc-764a892a-3 rqizz"><span 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Sign up and learn something new today!","image":null,"noIndex":null,"noFollow":null,"twitterCard":null,"twitterTitle":null,"twitterDescription":null,"twitterUrl":null,"twitterSite":null,"ogTitle":null,"ogUrl":null,"ogDescription":null,"ogSiteName":null,"ogLocale":null,"canonical":null,"structuredData":null}}},"slug":"/webinars","_nextI18Next":{"initialI18nStore":{"en-US":{"translation":{"404":"404","500":"500","Next slide":"Next slide","Previous slide":"Previous slide","TikTok video":"TikTok video","filter updated":"filter updated","Filter":"Filter","Apply":"Apply","Clear":"Clear","App Store":"App Store","Google Play":"Google Play","Hootsuite Inc. All Rights Reserved.":"Hootsuite Inc. All Rights Reserved.","Get Hootsuite for iOS on the App Store":"Get Hootsuite for iOS on the App Store","Get Hootsuite for Android on the Google Play Store":"Get Hootsuite for Android on the Google Play Store","Footer":"Footer","Language selector":"Language selector","Hootsuite homepage":"Hootsuite homepage","Legal Center":"Legal Center","Trust Center":"Trust Center","Privacy":"Privacy","Cookie preferences":"Cookie preferences","Accessibility":"Accessibility","Find Hootsuite on Instagram":"Find Hootsuite on Instagram","Find Hootsuite on Facebook":"Find Hootsuite on Facebook","Find Hootsuite on Twitter":"Find Hootsuite on Twitter","Find Hootsuite on Youtube":"Find Hootsuite on Youtube","Find Hootsuite on LinkedIn":"Find Hootsuite on LinkedIn","Find Hootsuite on Pinterest":"Find Hootsuite on Pinterest","Find Hootsuite on TikTok":"Find Hootsuite on TikTok","Score":"Score","Log Out":"Log Out","Dashboard":"Dashboard","link to help page":"link to help page","Need Help?":"Need Help?","Log In":"Log In","Start your free trial":"Start your free trial","homepage":"homepage","close navigation menu":"close navigation menu","Go back to {{previousMenu}}":"Go back to {{previousMenu}}","open navigation menu":"open navigation menu","back to previous menu section":"back to previous menu section","Main menu":"Main menu","What you’ll learn":"What you’ll learn","animation start stop":"animation start stop","page {{pageNumber}}":"page {{pageNumber}}","go to page {{pageNumber}}":"go to page {{pageNumber}}","previous page":"previous page","next page":"next page","or":"or","Current plan":"Current plan","Contact Sales":"Contact Sales","per year":"per year","per month":"per month","Custom":"Custom","Try for free!":"Try for free!","Learn more about {{name}}":"Learn more about {{name}}","Includes {{feature}}":"Includes {{feature}}","Does not include {{feature}}":"Does not include {{feature}}","Compare Hootsuite features side-by-side":"Compare Hootsuite features side-by-side","mo, billed annually":"mo, billed annually","per month, billed annually":"per month, billed annually","Legend":"Legend","Included with plan":"Included with plan","Not included with plan":"Not included with plan","* Available with multiple users":"* Available with multiple users","Contact for pricing":"Contact for pricing","Copied to Clipboard!":"Copied to Clipboard!","Skip to content":"Skip to content","Read more on LinkedIn":"Read more on LinkedIn","View on website":"View on website","sub navigation":"sub navigation","Employees":"Employees","followers":"followers","likes":"likes","Calculate Your Reach":"Calculate Your Reach","This field is required.":"This field is required.","Please enter a number.":"Please enter a number.","The potential impact of employee advocacy:":"The potential impact of employee advocacy:","new people could be seeing your content":"new people could be seeing your content","potential increase in your social reach":"potential increase in your social reach","Here is how we calculate these numbers":"Here is how we calculate these numbers","To calculate your maximum social reach, we add together all of your followers and fans.":"To calculate your maximum social reach, we add together all of your followers and fans.","To calculate your potential social reach with Amplify, we add the average number of unique friends and followers individuals have, then multiply that by your total number of employees. Finally, we add that total to your current maximum social reach.":"To calculate your potential social reach with Amplify, we add the average number of unique friends and followers individuals have, then multiply that by your total number of employees. Finally, we add that total to your current maximum social reach.","Your current maximum social reach":"Your current maximum social reach","Your potential social reach with Amplify":"Your potential social reach with Amplify","Failed to display the content due to safety concerns and non-compliance with our policies. Please retry using different data.":"Failed to display the content due to safety concerns and non-compliance with our policies. Please retry using different data.","Something went wrong, refresh and try again.":"Something went wrong, refresh and try again.","Generate Content":"Generate Content","Reset":"Reset","Type Your {{label}}":"Type Your {{label}}","--":"--","Validating Email...":"Validating Email...","Your Email has been validated!":"Your Email has been validated!","Invalid Email":"Invalid Email"," - did you mean":" - did you mean"," - please check and try again.":" - please check and try again.","Invalid Email format, please check and try again.":"Invalid Email format, please check and try again.","We were unable to validate your email, please check and try again.":"We were unable to validate your email, please check and try again.","Please verify you are not a robot to proceed":"Please verify you are not a robot to proceed","Sorry, this token has expired.":"Sorry, this token has expired.","Click here to get an updated validation token.":"Click here to get an updated validation token.","Sorry, you are not eligible. Please refer to our HootGiving eligibility guidelines for more information.":"Sorry, you are not eligible. Please refer to our HootGiving eligibility guidelines for more information.","Invalid token. Please try again or visit":"Invalid token. Please try again or visit","TechSoup":"TechSoup","to register your non-profit.":"to register your non-profit.","indicates required fields":"indicates required fields","Field must be filled":"Field must be filled","Choose file":"Choose file","Valid file formats for documents are jpg, png, and pdf. The max file size is 5MB.":"Valid file formats for documents are jpg, png, and pdf. The max file size is 5MB.","Apply using Goodstack":"Apply using Goodstack","Where is your organization registered?":"Where is your organization registered?","Please select...":"Please select...","If you can't find your country or region, it means that we may not support your country or region yet.":"If you can't find your country or region, it means that we may not support your country or region yet.","Next step":"Next step","What's the full name and nonprofit ID that is registered with the government?":"What's the full name and nonprofit ID that is registered with the government?","Organization Name":"Organization Name","Enter your organization name":"Enter your organization name","Registry Name":"Registry Name","Select registry name":"Select registry name","Organization registration ID":"Organization registration ID","Enter your organization registration ID":"Enter your organization registration ID","Evidence of your official nonprofit status":"Evidence of your official nonprofit status","What's the full legal name of your organization?":"What's the full legal name of your organization?","Search for your nonprofit":"Search for your nonprofit","Nonprofit name":"Nonprofit name","I can't find my nonprofit. I want to add it.":"I can't find my nonprofit. I want to add it.","page {{pageNumber}}, current page":"page {{pageNumber}}, current page","Previous":"Previous","Next":"Next","Learn more about":"Learn more about","Calculate your return":"Calculate your return","Calculate your investment":"Calculate your investment","Add the total Facebook visits from your campaign. You can track these with UTM parameters. Or use a timeframe such as the start and end of your Facebook ads. Never heard of UTMs?":"Add the total Facebook visits from your campaign. You can track these with UTM parameters. Or use a timeframe such as the start and end of your Facebook ads. Never heard of UTMs?","Follow the steps in this video":"Follow the steps in this video","https://www.youtube.com/watch?v=ixXUFiwdUl8":"https://www.youtube.com/watch?v=ixXUFiwdUl8","It’s a good idea to send all campaign traffic to a dedicated landing page. This landing page should have some type of lead capture such as email sign-ups. Calculate your conversion rate by dividing the total number of emails collected by the number of page views to the landing page. Then multiply this number by 100 to turn this into a percentage. Example: 100 email addresses collected / 1000 Facebook visits = 0.1 X 100 = 10% Page Conversion Rate.":"It’s a good idea to send all campaign traffic to a dedicated landing page. This landing page should have some type of lead capture such as email sign-ups. Calculate your conversion rate by dividing the total number of emails collected by the number of page views to the landing page. Then multiply this number by 100 to turn this into a percentage. Example: 100 email addresses collected / 1000 Facebook visits = 0.1 X 100 = 10% Page Conversion Rate.","Close rate means the number of sales calls, presentations, or email outreach activities versus the number of sales you close. To get this number, speak to your sales team. This number is important as it allows us to show that for every 1,000 leads we generate on Facebook, we can expect (as an example) 10 sales.":"Close rate means the number of sales calls, presentations, or email outreach activities versus the number of sales you close. To get this number, speak to your sales team. This number is important as it allows us to show that for every 1,000 leads we generate on Facebook, we can expect (as an example) 10 sales.","This is the total revenue you expect the customer to generate over their lifetime. Speak to your sales or analyst team to get this number. Confused?":"This is the total revenue you expect the customer to generate over their lifetime. Speak to your sales or analyst team to get this number. Confused?","Follow the steps in our blog post here.":"Follow the steps in our blog post here.","Add the total cost of your Facebook ads. This is the total campaign spend.":"Add the total cost of your Facebook ads. This is the total campaign spend.","For a more accurate view, you can also include the cost of creating the ads. For example, if you hired an agency to design the ads or if you created a video for the campaign, add those numbers to your total campaign spend. If you created other content for the campaign—such as a white paper for lead generation—include that cost here.":"For a more accurate view, you can also include the cost of creating the ads. For example, if you hired an agency to design the ads or if you created a video for the campaign, add those numbers to your total campaign spend. If you created other content for the campaign—such as a white paper for lead generation—include that cost here.","How many hours did your team work on the campaign? Multiply your total hours by your hourly rate.":"How many hours did your team work on the campaign? Multiply your total hours by your hourly rate.","Total Facebook visits from campaign":"Total Facebook visits from campaign","Landing page conversion rate":"Landing page conversion rate","Close rate":"Close rate","Lifetime customer value":"Lifetime customer value","Total ad spend":"Total ad spend","Content creation costs":"Content creation costs","Labor costs":"Labor costs","Please choose a value between {min}-{max}":"Please choose a value between {min}-{max}","Your Return On Investment":"Your Return On Investment","Total Revenue":"Total Revenue","Total Investment":"Total Investment","Leads":"Leads","Sales":"Sales","How to get the most out of this calculator":"How to get the most out of this calculator","For this calculator, we’re assuming you’ve used three marketing tactics:":"For this calculator, we’re assuming you’ve used three marketing tactics:","You’ve launched a paid or organic campaign on Facebook":"You’ve launched a paid or organic campaign on Facebook"," You’ve used a dedicated landing page with some form of lead capture such as email sign-ups":" You’ve used a dedicated landing page with some form of lead capture such as email sign-ups","You’re sending leads to a sales team who will then turn those leads into sales":"You’re sending leads to a sales team who will then turn those leads into sales","Note: Feel free to substitute Facebook for another social network.":"Note: Feel free to substitute Facebook for another social network.","Your data is beautiful. Share it.":"Your data is beautiful. Share it.","Did your campaign produce a mountain of money?":"Did your campaign produce a mountain of money?","Click the button below to share your results with your team, boss, clients, or supportive parent.":"Click the button below to share your results with your team, boss, clients, or supportive parent.","Copy Your Link":"Copy Your Link","Question mark":"Question mark","Let's get you posting consistently and bring your engagement up":"Let's get you posting consistently and bring your engagement up","Right now, your social presence is a bit behind other businesses. Let's change that. We suggest scheduling a few more posts each week to increase your overall activity and engagement. The Hootsuite Professional Plan has all the tools to unlock your true potential for social.":"Right now, your social presence is a bit behind other businesses. Let's change that. We suggest scheduling a few more posts each week to increase your overall activity and engagement. The Hootsuite Professional Plan has all the tools to unlock your true potential for social.","Get your Twitter score":"Get your Twitter score","How many followers do you have?":"How many followers do you have?","What are your total engagements over the last 30 days?":"What are your total engagements over the last 30 days?","How many posts have you made over the last 30 days?":"How many posts have you made over the last 30 days?","Get my social score":"Get my social score","Freshly hatched":"Freshly hatched","Perfectly birdinary":"Perfectly birdinary","You've really outflown yourself!":"You've really outflown yourself!","Score breakdown":"Score breakdown","Follower":"Follower","Engagement":"Engagement","Frequency":"Frequency","See the details":"See the details","Try another account":"Try another account","Let’s go back home and start this adventure over again.":"Let’s go back home and start this adventure over again.","Homepage":"Homepage","Features":"Features","Resources":"Resources","Education":"Education","Blog":"Blog","Help":"Help","Compare Plans":"Compare Plans","Filter by":"Filter by","Topic":"Topic","Tag":"Tag","Loading...":"Loading...","Oops! We don't have anything on that topic yet.":"Oops! We don't have anything on that topic yet.","{{numberOfOffers}} available":"{{numberOfOffers}} available","click to see offers":"click to see offers","close":"close","*Prices displayed in {{currency}}, based on annual billing, but do not include applicable taxes.":"*Prices displayed in {{currency}}, based on annual billing, but do not include applicable taxes.","Globally, the average social media practitioner makes":"Globally, the average social media practitioner makes","You make":"You make","more":"more","less":"less","than average.":"than average.","Read the latest Social Media Career Report to see details on how much your peers make plus breakdowns by gender, region, seniority, and more.":"Read the latest Social Media Career Report to see details on how much your peers make plus breakdowns by gender, region, seniority, and more.","How much do social media managers make? Find out if you’re getting paid\n as much as your peers in two seconds flat.":"How much do social media managers make? Find out if you’re getting paid\n as much as your peers in two seconds flat.","What is your annual salary in US dollars?":"What is your annual salary in US dollars?","Enter your salary in USD":"Enter your salary in USD","Please enter a valid salary amount":"Please enter a valid salary amount","Compare your salary":"Compare your salary","Save {{amount}}":"Save {{amount}}","{{discountPercentage}}% discount, save {{discountAmount}}*":"{{discountPercentage}}% discount, save {{discountAmount}}*","Pay {{monthlyCost}}/mo, includes {{discountPercentage}}% off for your first year, (billed annually at {{annualCost}})":"Pay {{monthlyCost}}/mo, includes {{discountPercentage}}% off for your first year, (billed annually at {{annualCost}})","Details":"Details","to":"to","Events":"Events","Please complete the form to watch":"Please complete the form to watch","Interested in learning more?":"Interested in learning more?","Request a Demo":"Request a Demo","Hootsuite Help Center":"Hootsuite Help Center","Search our help articles for answers or browse the resources below":"Search our help articles for answers or browse the resources below","What can we help you with?":"What can we help you with?","contact us":"contact us","Help articles":"Help articles","Need someone to help you?":"Need someone to help you?","Need help? Give us a shout. Be sure to include the email address associated with your Hootsuite account and a description of your issue. We also welcome new feature suggestions and crowd-pleasing guacamole recipes.":"Need help? Give us a shout. Be sure to include the email address associated with your Hootsuite account and a description of your issue. We also welcome new feature suggestions and crowd-pleasing guacamole recipes.","Get in touch with customer support:":"Get in touch with customer support:","Message us from your Hootsuite dashboard; or ":"Message us from your Hootsuite dashboard; or ","Email your account rep for support with your Enterprise plan; or ":"Email your account rep for support with your Enterprise plan; or ","If all else fails, submit a help request here.":"If all else fails, submit a help request here.","Operational hours":"Operational hours","Monday to Friday 9:00 am - 5:00 pm":"Monday to Friday 9:00 am - 5:00 pm","PST GMT-8, CST GMT-6, EST GMT-5, EET GMT+2, CET GMT+1":"PST GMT-8, CST GMT-6, EST GMT-5, EET GMT+2, CET GMT+1","Monday to Friday 9:00 am - 1:00 pm, 3:00 pm - 5:00 pm":"Monday to Friday 9:00 am - 1:00 pm, 3:00 pm - 5:00 pm","SGT GMT +8":"SGT GMT +8","Monday to Friday 9:00 am - 4:00 pm":"Monday to Friday 9:00 am - 4:00 pm","AEDT GMT + 11":"AEDT GMT + 11","Monday to Friday 9:00 am - 5:00 pm ":"Monday to Friday 9:00 am - 5:00 pm ","NZDT GMT +12":"NZDT GMT +12","Languages Supported:":"Languages Supported:","English, French (email) and Spanish (email)":"English, French (email) and Spanish (email)","Other resources":"Other resources","Hootsuite Academy":"Hootsuite Academy","Master Hootsuite with free online courses.":"Master Hootsuite with free online courses.","Link to blog for social media tips, strategy, and advice.":"Link to blog for social media tips, strategy, and advice.","Social media tips, strategy, and advice.":"Social media tips, strategy, and advice.","Resource library":"Resource library","Hundreds of free resources to help you succeed in social.":"Hundreds of free resources to help you succeed in social.","Webinars":"Webinars","Learn from industry experts on a wide range of social topics.":"Learn from industry experts on a wide range of social topics.","What’s new":"What’s new","New features, fixes, and other improvements to Hootsuite.":"New features, fixes, and other improvements to Hootsuite.","Social media bootcamp":"Social media bootcamp","Learn the fundamentals of social media marketing.":"Learn the fundamentals of social media marketing.","Get help on social":"Get help on social","Contact us on Twitter":"Contact us on Twitter","Contact us on Facebook":"Contact us on Facebook","Check out our security page":"Check out our security page","Security":"Security","Check system status":"Check system status","System Status":"System Status","Still can’t find what you’re looking for?":"Still can’t find what you’re looking for?","Check existing ticket":"Check existing ticket","Submit a support ticket":"Submit a support ticket","No results available":"No results available","{{number}} search results available. Keyboard users, use up and down arrows to review and enter to select. Touch device users, explore by touch or with swipe gestures.":"{{number}} search results available. Keyboard users, use up and down arrows to review and enter to select. Touch device users, explore by touch or with swipe gestures.","hootsuite help search bar":"hootsuite help search bar","Connect with customers at every step of the journey with Hootsuite Enterprise":"Connect with customers at every step of the journey with Hootsuite Enterprise","Centralize and streamline social media management":"Centralize and streamline social media management","Plan and create campaigns as a team":"Plan and create campaigns as a team","Capture actionable insights to enhance your social strategy":"Capture actionable insights to enhance your social strategy","Pick the plan that’s right for you":"Pick the plan that’s right for you","Manage all of your social media in one place.":"Manage all of your social media in one place.","monthly billing":"monthly billing","annual billing":"annual billing","*Prices displayed in {{currency}}, based on {{pricingInterval}}, but do not include applicable taxes.":"*Prices displayed in {{currency}}, based on {{pricingInterval}}, but do not include applicable taxes.","Pay annually":"Pay annually","(Save up to 38%)":"(Save up to 38%)","Pay monthly":"Pay monthly","PRESS RELEASES":"PRESS RELEASES","About Hootsuite":"About Hootsuite","Hootsuite is a leading global provider":"Hootsuite is a leading global provider","Contact":"Contact","Hootsuite Media Team":"Hootsuite Media Team","Resource Library":"Resource Library","All Categories":"All Categories","Share this resource":"Share this resource","Related Resources":"Related Resources","Hootsuite Mobile App":"Hootsuite Mobile App","Hootsuite Dashboard":"Hootsuite Dashboard","Hootsuite Insights":"Hootsuite Insights","Hootsuite Amplify":"Hootsuite Amplify","Hootsuite App Directory":"Hootsuite App Directory","AdEspresso by Hootsuite":"AdEspresso by Hootsuite","Hootsuite Social Ads":"Hootsuite Social Ads","Hootsuite Advanced Analytics":"Hootsuite Advanced Analytics","Product Updates":"Product Updates","New features, fixes, and other improvements to help you get the most out of Hootsuite":"New features, fixes, and other improvements to help you get the most out of Hootsuite","New":"New","Improved":"Improved","Fixed":"Fixed","View this Webinar":"View this Webinar","View this Event":"View this Event","EVENTS":"EVENTS","Events and Recordings":"Events and Recordings","Get details on upcoming events so you can attend in person or online, and find video recordings of past events.":"Get details on upcoming events so you can attend in person or online, and find video recordings of past events.","Upcoming events":"Upcoming events","No upcoming events at this time. Check back later!":"No upcoming events at this time. Check back later!","Past event recordings":"Past event recordings","No past event recordings available at this time. Check back later!":"No past event recordings available at this time. Check back later!","Sorry, there are no results matching your criteria.":"Sorry, there are no results matching your criteria.","Try again, or clear your filters.":"Try again, or clear your filters.","Continue reading":"Continue reading","All Dates":"All Dates","All Types":"All Types","Featured Coverage":"Featured Coverage","Press Release":"Press Release","NEWSROOM":"NEWSROOM","When we’re not spreading the news, we’re making it":"When we’re not spreading the news, we’re making it","Subscribe for updates":"Subscribe for updates","Hootsuite in the news":"Hootsuite in the news","We have amazing customers":"We have amazing customers","We have 4,000+ enterprise customers worldwide.":"We have 4,000+ enterprise customers worldwide.","We are socially responsible":"We are socially responsible","Our social impact strategy focuses on positively impacting our employees, customers, neighbourhoods, communities, and our environment for the long term.":"Our social impact strategy focuses on positively impacting our employees, customers, neighbourhoods, communities, and our environment for the long term.","We’re the leader in social media management":"We’re the leader in social media management","We’re trusted by more than 18 million customers and employees at more than 80% of the Fortune 1000.":"We’re trusted by more than 18 million customers and employees at more than 80% of the Fortune 1000.","We connect with the tools you use every day":"We connect with the tools you use every day","With more than 150 technology partners and integrated applications, our collaborative ecosystem helps boost the adoption and integration of social media across your organization.":"With more than 150 technology partners and integrated applications, our collaborative ecosystem helps boost the adoption and integration of social media across your organization.","Brand Assets and Logos":"Brand Assets and Logos","Visit our media portal for brand guidelines, logos, photography, and other brand assets.":"Visit our media portal for brand guidelines, logos, photography, and other brand assets.","View Brand Assets":"View Brand Assets","Loved by our customers, partners, and employees":"Loved by our customers, partners, and employees","Here’s a few awards we’ve picked up in the last few years:":"Here’s a few awards we’ve picked up in the last few years:","Hootsuite leads the pack with its seller focus and scale.":"Hootsuite leads the pack with its seller focus and scale.","Hootsuite awarded the Forrester New Wave Leader 2019 award in the Sales Social Engagement Tools category":"Hootsuite awarded the Forrester New Wave Leader 2019 award in the Sales Social Engagement Tools category","Leader in the categories of:\nBrand Advocacy, Employee Advocacy, Social Media Suites, Social Media Management, Social Media Monitoring, Social Media Analytics":"Leader in the categories of:\nBrand Advocacy, Employee Advocacy, Social Media Suites, Social Media Management, Social Media Monitoring, Social Media Analytics","Badge commemorating Hootsuites ranking in multiple G2 categories":"Badge commemorating Hootsuites ranking in multiple G2 categories","Hootsuite was ranked #3 of the top 25 companies to work for in Canada.":"Hootsuite was ranked #3 of the top 25 companies to work for in Canada.","Badge commemorating Hootsuite being ranked in LinkedIn's 2018 Top Companies":"Badge commemorating Hootsuite being ranked in LinkedIn's 2018 Top Companies","The social data and insights that Hootsuite delivers are powerful, and help our joint customers achieve competitive advantage.":"The social data and insights that Hootsuite delivers are powerful, and help our joint customers achieve competitive advantage.","Badge commemorating Hootsuite being awarded Adobe Experience Cloud Exchange Partner of the Year":"Badge commemorating Hootsuite being awarded Adobe Experience Cloud Exchange Partner of the Year","Thank you for subscribing! You will receive a confirmation email shortly.":"Thank you for subscribing! You will receive a confirmation email shortly.","Submit":"Submit","Research \u0026 Trends":"Research \u0026 Trends","Strategy \u0026 Tactics":"Strategy \u0026 Tactics","Case Studies":"Case Studies","Toolkits":"Toolkits","Products \u0026 Services":"Products \u0026 Services","All Industries":"All Industries","Agency":"Agency","Financial Services":"Financial Services","Government":"Government","Health Care":"Health Care","Higher Education":"Higher Education","Hospitality \u0026 Tourism":"Hospitality \u0026 Tourism","Media \u0026 Entertainment":"Media \u0026 Entertainment","Non-Profit":"Non-Profit","Retail \u0026 CPG":"Retail \u0026 CPG","Sports":"Sports","Technology":"Technology","Real Estate":"Real Estate","Social media is in our DNA":"Social media is in our DNA","Explore hundreds of free resources to help you succeed in social.":"Explore hundreds of free resources to help you succeed in social.","Sorry, there are no results found":"Sorry, there are no results found","Try again, or reset your filters.":"Try again, or reset your filters.","Put social media to work in every corner of your business":"Put social media to work in every corner of your business","Trusted by 22+ million users in 175+ countries for managing social media.":"Trusted by 22+ million users in 175+ countries for managing social media.","Request a demo":"Request a demo","View details of the {{product}} product":"View details of the {{product}} product","View Details":"View Details","Let's do this":"Let's do this","Products used in this study":"Products used in this study","What's next":"What's next","Read the full story":"Read the full story","View all case studies":"View all case studies","Category:":"Category:","Register now":"Register now","Watch now":"Watch now","Content \u0026 Engagement":"Content \u0026 Engagement","Social Listening \u0026 Analytics":"Social Listening \u0026 Analytics","Success Stories":"Success Stories","Product Insights \u0026 Updates":"Product Insights \u0026 Updates","Social Media Strategy \u0026 Trends":"Social Media Strategy \u0026 Trends","Watch Webinar":"Watch Webinar","Register Now":"Register Now","Watch on-demand":"Watch on-demand","Watch webinar":"Watch webinar","Browse all our webinars":"Browse all our webinars","link to {{name}}'s Facebook page":"link to {{name}}'s Facebook page","link to {{name}}'s Twitter page":"link to {{name}}'s Twitter page","link to {{name}}'s LinkedIn page":"link to {{name}}'s LinkedIn page","Upcoming live":"Upcoming live","On-demand":"On-demand","Please complete the form to register":"Please complete the form to register","Share this webinar":"Share this webinar","Transcript":"Transcript","Speakers":"Speakers","Speaker":"Speaker","Related resources":"Related resources","Interested in learning more with Hootsuite?":"Interested in learning more with Hootsuite?","link to the request a demo page":"link to the request a demo page","ALL WEBINARS":"ALL WEBINARS","Elevate your social media strategy now with Hootsuite":"Elevate your social media strategy now with Hootsuite","We couldn't find an account with that email address":"We couldn't find an account with that email address","Oops! Your verification link has expired":"Oops! Your verification link has expired","Would you like to create a Hootsuite account?":"Would you like to create a Hootsuite account?","Please select Resend email and we'll send you a new verification link.":"Please select Resend email and we'll send you a new verification link.","Sign up":"Sign up","here":"here","Resend email":"Resend email","Welcome back!":"Welcome back!","You are now logged in to your account.":"You are now logged in to your account.","Go to Dashboard":"Go to Dashboard","Oh snap! We got lost.":"Oh snap! We got lost.","Oh snap! Something went wrong.":"Oh snap! Something went wrong.","Thank you for registering for the recording":"Thank you for registering for the recording","Thank you for registering for the webinar":"Thank you for registering for the webinar","you will receive an email with a personalized link shortly.":"you will receive an email with a personalized link shortly.","Ready to take the next step toward becoming a social business?":"Ready to take the next step toward becoming a social business?","Request a demo now and see how Hootsuite Enterprise can help you drive business-wide results from your social outreach.":"Request a demo now and see how Hootsuite Enterprise can help you drive business-wide results from your social outreach.","Demo Request Received":"Demo Request Received","Thanks for your interest in Hootsuite Enterprise. An Enterprise Development Representative will be in touch shortly to schedule your interactive demo.":"Thanks for your interest in Hootsuite Enterprise. An Enterprise Development Representative will be in touch shortly to schedule your interactive demo."}},"en-us":{"translation":{}}},"initialLocale":"en-US","ns":["translation"],"userConfig":{"i18n":{"localeDetection":false,"locales":["en-us","fr","de","it","pt","es"],"defaultLocale":"en-us","localePath":"/var/task/locales","defaultNS":"translation","nsSeparator":"::"},"default":{"i18n":{"localeDetection":false,"locales":["en-us","fr","de","it","pt","es"],"defaultLocale":"en-us","localePath":"/var/task/locales","defaultNS":"translation","nsSeparator":"::"}}}}},"__N_SSG":true},"page":"/[locale]/[[...slug]]","query":{"locale":"en-us","slug":["webinars"]},"buildId":"mm4Xb5qtxZ3AOTXayJBvH","isFallback":false,"isExperimentalCompile":false,"gsp":true,"scriptLoader":[]}</script><noscript><iframe id="gtm-iframe" src="https://www.googletagmanager.com/ns.html?id=GTM-963X" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript></body></html>