GenAI reshapes CPG, retail and consumer relationships

<!DOCTYPE html> <html lang="en-UK"> <head> <meta charset="UTF-8"/> <title>GenAI reshapes CPG, retail and consumer relationships | EY - UK</title> <meta name="template" content="article"/> <meta name="viewport" content="width=device-width, initial-scale=1"/> <script defer="defer" type="text/javascript" src="/.rum/@adobe/helix-rum-js@%5E2/dist/rum-standalone.js"></script> <link rel="shortcut icon" type="image" href="/content/dam/ey-unified-site/icon/ey-favicon.jpg"/> <script> window.features={ "exampleFeature": { "featureId": "exampleFeature", "enabled": true, "source": "ca-config" }, "secondFeature": { "featureId": "secondFeature", "enabled": false, "source": "osgi" } } </script> <meta name="description" content="As generative AI for business takes-off so do generative AI business use cases for retail and CPG. But GenAI will change consumer behavior too. Learn more."/> <meta property="og:type" content="website"/> <meta property="og:title" content="GenAI reshapes CPG, retail and consumer relationships"/> <meta property="og:description" content="As generative AI for business takes-off so do generative AI business use cases for retail and CPG. But GenAI will change consumer behavior too. Learn more."/> <meta property="og:image" content="https://www.ey.com/content/dam/ey-unified-site/ey-com/en-gl/insights/consumer-products/images/ey-ai-latin-woman-making-a-mobile-payment-in-modern-boutique.jpg"/> <meta property="og:url" content="https://www.ey.com/en_uk/insights/consumer-products/how-genai-changes-the-way-cpg-and-retail-operate-and-consumers-too"/> <meta name="twitter:card" content="summary_large_image"/> <meta name="twitter:title" content="GenAI reshapes CPG, retail and consumer relationships"/> <meta name="twitter:description" content="As generative AI for business takes-off so do generative AI business use cases for retail and CPG. But GenAI will change consumer behavior too. Learn more."/> <meta name="twitter:image" content="https://www.ey.com/content/dam/ey-unified-site/ey-com/en-gl/insights/consumer-products/images/ey-ai-latin-woman-making-a-mobile-payment-in-modern-boutique.jpg"/> <meta name="twitter:site" content="EYnews"/> <meta class="elastic" name="author_boost" content=""John Dubois""/> <meta class="elastic" name="topic_title_boost" content=""AI Insights","Future consumer index","FutureConsumer.Now","Retail""/> <meta class="elastic" name="contributor_boost" content=""Jon Copestake""/> <meta class="elastic" name="related_topic" content="relatedtopictitle:Technology|relatedtopicurl:/content/ey-unified-site/ey-com/local/uk/en_uk/home/services/technology.html"/> <meta class="elastic" name="related_topic" content="relatedtopictitle:AI|relatedtopicurl:/content/ey-unified-site/ey-com/local/uk/en_uk/home/services/ai.html"/> <meta class="elastic" name="related_topic" content="relatedtopictitle:FutureConsumer.Now|relatedtopicurl:/content/ey-unified-site/ey-com/local/uk/en_uk/home/campaigns/future-consumer-now.html"/> <meta class="elastic" name="related_topic" content="relatedtopictitle:Future consumer index|relatedtopicurl:/content/ey-unified-site/ey-com/local/uk/en_uk/home/campaigns/future-consumer-index.html"/> <meta class="elastic" name="related_topic" content="relatedtopictitle:Transforming retail|relatedtopicurl:/content/ey-unified-site/ey-com/local/uk/en_uk/home/industries/retail.html"/> <meta class="elastic" name="firstpublishdate" content="2024-03-18"/> <meta class="elastic" name="dateuser" content="2024-03-18T00:00:00Z"/> <meta class="elastic" name="pagedescription" content="As generative AI for business takes-off so do generative AI business use cases for retail and CPG. But GenAI will change consumer behavior too. Learn more."/> <meta class="elastic" name="pagesubheadline"/> <meta class="elastic" name="pagetitle" content="GenAI reshapes CPG, retail and consumer relationships"/> <meta class="elastic" name="pagetype" content="chaptered-article"/> <meta class="elastic" name="aempath" content="/content/ey-unified-site/ey-com/local/uk/en_uk/home/insights/consumer-products/how-genai-changes-the-way-cpg-and-retail-operate-and-consumers-too"/> <meta class="elastic" name="aemPublishPageURL" content="https://www.ey.com/en_uk/insights/consumer-products/how-genai-changes-the-way-cpg-and-retail-operate-and-consumers-too"/> <meta class="elastic" name="aemparentpath" content="/content/ey-unified-site/ey-com/local/uk/en_uk/home/insights/consumer-products"/> <meta class="elastic" name="external_id" content="e7a52de8-ea53-3786-b8c3-a07909895584"/> <meta class="elastic" name="hide_from_search"/> <meta class="elastic" name="series_identifier"/> <meta class="elastic" name="author" content="authorsalutation: |authorfirstname:John|authorlastname:Dubois|authorjobtitle:EY Consumer Data & Analytics Leader|authorurl:https://www.ey.com/en_uk/people/john-dubois"/> <meta class="elastic" name="author_content_path" content="/content/dam/content-fragments/ey-unified-site/ey-com/people/global/en/j/john-dubois"/> <meta class="elastic" name="author_content_path" content="/content/dam/content-fragments/ey-unified-site/ey-com/people/global/en/l/ludwig-voll"/> <meta class="elastic" name="aempathpart" content="content"/> <meta class="elastic" name="aempathpart" content="ey-unified-site"/> <meta class="elastic" name="aempathpart" content="ey-com"/> <meta class="elastic" name="aempathpart" content="local"/> <meta class="elastic" name="aempathpart" content="uk"/> <meta class="elastic" name="aempathpart" content="en_uk"/> <meta class="elastic" name="aempathpart" content="home"/> <meta class="elastic" name="aempathpart" content="insights"/> <meta class="elastic" name="aempathpart" content="consumer-products"/> <meta class="elastic" name="aempathpart" content="how-genai-changes-the-way-cpg-and-retail-operate-and-consumers-too"/> <meta class="elastic" name="contributor" content="contributorsalutation:|contributorfirstname:Jon|contributorlastname:Copestake"/> <meta class="elastic" name="contributor_content_path" content="/content/dam/content-fragments/ey-unified-site/ey-com/people/global/en/j/jon-copestake"/> <meta class="elastic" name="topic" content="topicid:topic:ai-insights|topiclabel:AI Insights"/> <meta class="elastic" name="topic" content="topicid:topic:future-consumer-index|topiclabel:Future consumer index"/> <meta class="elastic" name="topic" content="topicid:topic:futureconsumer-now|topiclabel:FutureConsumer.Now"/> <meta class="elastic" name="topic" content="topicid:topic:retail|topiclabel:Retail"/> <meta class="elastic" name="topiclabel" content="AI Insights"/> <meta class="elastic" name="topiclabel" content="Future consumer index"/> <meta class="elastic" name="topiclabel" content="FutureConsumer.Now"/> <meta class="elastic" name="topiclabel" content="Retail"/> <meta class="elastic" name="sectorlabel" content="sector:technology"/> <meta class="elastic" name="eventdescription"/> <meta class="elastic" name="eventtitle"/> <meta class="elastic" name="eventtype"/> <meta class="elastic" name="eventpromoted" content="false"/> <meta class="elastic" name="area" content="Global"/> <meta class="elastic" name="country" content="Global"/> <meta class="elastic" name="region" content="Global"/> <meta class="elastic" name="language" content="en-UK"/> <meta class="elastic" name="thumbnailurl" content="/content/dam/ey-unified-site/ey-com/en-gl/insights/consumer-products/images/ey-ai-latin-woman-making-a-mobile-payment-in-modern-boutique.jpg"/> <meta class="elastic" name="thumbnailalt" content="Latin woman making a mobile payment in modern boutique"/> <meta class="elastic" name="videoflag"/> <meta class="elastic" name="brand" content="EY"/> <link rel="canonical" href="https://www.ey.com/en_uk/insights/consumer-products/how-genai-changes-the-way-cpg-and-retail-operate-and-consumers-too"/> <script src="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" type="text/javascript" charset="UTF-8" data-domain-script="2b8fbcf2-c8f8-48b8-bf66-aa2750188925" data-document-language="true"></script> <script type="text/javascript"> let cookierecheckInterval = 0; const cookiecheckingIterations = 15; const PERFORMANCE_COOKIE_CODE = "C0002"; function OptanonWrapper() { const cookiePolicyElement = document.querySelectorAll(".up-cookie-policy-link"); const cookiePolicyElement2 = document.querySelectorAll(".privacy-notice-link"); const cookiePolicyModalElement = document.querySelector("#cookie-modal"); const cookiePolicyPath = cookiePolicyModalElement?.getAttribute("data-cookie-policy-path"); if (cookiePolicyPath) { cookiePolicyElement.forEach((item) => { item.setAttribute("href", cookiePolicyPath); }); cookiePolicyElement2.forEach((item) => { item.setAttribute("href", cookiePolicyPath); }); } if (typeof OptanonWrapperCount === "undefined" && !OneTrust.IsAlertBoxClosed()) { otInitialDelete(); } else { pageInitialDelete(); } function otInitialDelete() { OptanonWrapperCount = ""; const consentInitialDeleteEvent = new CustomEvent("onetrust-initial-delete"); window.dispatchEvent(consentInitialDeleteEvent); } function pageInitialDelete() { const onetrustAcceptedCookies = OptanonActiveGroups.split(",").filter((e) => e != ""); const consentInitialDeleteEvent = new CustomEvent("onetrust-reload-cookie-check", { detail: onetrustAcceptedCookies, }); window.dispatchEvent(consentInitialDeleteEvent); } OneTrust.OnConsentChanged(function (event) { const consentChangedEvent = new CustomEvent("onetrust-consent-changed", { detail: event.detail, }); window.dispatchEvent(consentChangedEvent); if (OnetrustActiveGroups.includes(PERFORMANCE_COOKIE_CODE)) { adobe.optIn.approveAll(); _satellite.track("OneTrust_Acceptance"); } }); document.querySelectorAll("iframe").forEach((el) => { el.onload = () => OptanonWrapper(); }); } window.addEventListener( "modal-ot-cookie-validation", () => { OptanonWrapper(); }, false, ); function listenCookieChange(callback, interval = 2000) { let lastCookie = document.cookie; const intervalCookie = setInterval(() => { let cookie = document.cookie; cookierecheckInterval++; if (cookierecheckInterval > cookiecheckingIterations) { clearInterval(intervalCookie); } if (cookie !== lastCookie) { try { callback({ oldValue: lastCookie, newValue: cookie }); } finally { lastCookie = cookie; } } }, interval); } listenCookieChange(({ oldValue, newValue }) => { OptanonWrapper(); }, 2000); </script> <script> // Define dataLayer and the gtag function. window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} // Set default consent to 'denied' gtag('consent', 'default', { 'ad_storage': 'denied', 'ad_user_data': 'denied', 'ad_personalization': 'denied', 'analytics_storage': 'denied'}) </script> <script type="application/ld+json"> {"@context":"http://schema.org","@type":"WebPage","name":"<p>How GenAI changes the way CPG and retail operate — and consumers too</p>\r\n","description":"As generative AI for business takes-off so do generative AI business use cases for retail and CPG. But GenAI will change consumer behavior too. Learn more.","publisher":{"@type":"CollegeOrUniversity","name":"MIT OpenCourseWare"},"license":"http://creativecommons.org/licenses/by-nc-sa/3.0/us/deed.en_US"} </script> <script type="text/javascript"> var digitaldata = {"component":{"link":{},"navigation":{}},"onclick":{},"pageURL":{},"page":{"country":"local","applicationType":"Y","language":"en-UK","program":"Future Consumer Now","pageName":"How GenAI changes the way CPG and retail operate — and consumers too","copyrightExpires":"30 Nov 2024","solution":"","primaryBuyerFocus":"","keyword":"","eYApplication":"EY.com","sector":"Technology","createdUser":"Rahul.Harrish@uk.ey.com","eYArea":"Global","brandName":"EY","eYCountryTerritory":"Global","eYRegion":"Global","format":[],"firstPublishUser":"Rahul.Harrish@uk.ey.com","lifecycleCountdown":[],"journeyID":"","eventIdentifier":"Page Viewed:How GenAI changes the way CPG and retail operate — and consumers too","articleReadTime":"17","articleContributors":"","pageLocale":"en-UK","eYProduct":"EY.com","contentTier":"Not Applicable","lastPublishUser":"basab.baruah@gds.ey.com","topic":"","reviewStatus":[],"creatorTool":[],"description":"As generative AI for business takes-off so do generative AI business use cases for retail and CPG. But GenAI will change consumer behavior too. Learn more.","liveCopyReference":"/content/ey-unified-site/ey-com/local/uk/localisation/en/home/insights/consumer-products/how-genai-changes-the-way-cpg-and-retail-operate-and-consumers-too","buyerGroupAudience":"","scoreNumber":"EYG no. 002196-24Gbl","engPageName":"content:ey-unified-site:ey-com:local:uk:en_uk:home:insights:consumer-products:how-genai-changes-the-way-cpg-and-retail-operate-and-consumers-too","articlePublishDate":"18 Mar 2024","environment":"$[env:AUP_ANALYTICS_ENV]","createdDate":"12 Apr 2024","service":"","firstPublishDate":"18 Mar 2024","clientLifecycleIntent":[],"articleAuthor":"John Dubois"},"video":{},"user":{},"onload":{}}; </script> <script src="https://assets.adobedtm.com/476538bf0bae/da9b80fab950/launch-59ae0fcb4393.min.js"></script> <script src="/etc.clientlibs/ey-unified-site/clientlibs/clientlib-iframe-messages.lc-e68cd2e788095baa03881f94c0703a98-lc.min.js"></script> <script src="/etc.clientlibs/clientlibs/granite/jquery.lc-f9e8e8c279baf6a1a278042afe4f395a-lc.min.js"></script> <script src="/etc.clientlibs/clientlibs/granite/utils.lc-899004cc02c33efc1f6694b1aee587fd-lc.min.js"></script> <script src="/etc.clientlibs/clientlibs/granite/jquery/granite.lc-011c0fc0d0cf131bdff879743a353002-lc.min.js"></script> <script src="/etc.clientlibs/foundation/clientlibs/jquery.lc-dd9b395c741ce2784096e26619e14910-lc.min.js"></script> <script src="/etc.clientlibs/ey-unified-site/clientlibs/clientlib-dependencies.lc-86898916a3fd14658ff92cd4fb257566-lc.min.js"></script> <link rel="stylesheet" href="/etc.clientlibs/ey-unified-site/clientlibs/clientlib-dependencies.lc-4febb64ea0629284e1ac6fda44633347-lc.min.css" type="text/css"> <link rel="stylesheet" href="/etc.clientlibs/ey-unified-site/clientlibs/clientlib-ey-default.lc-0cae637a8c1895d1a4fb0661c31838fe-lc.min.css" type="text/css"> <link rel="stylesheet" href="/etc.clientlibs/ey-unified-site/clientlibs/clientlib-default-light.lc-82d379ffc8a2df78a31894b149b53ab2-lc.min.css" type="text/css"> <script async src="/etc.clientlibs/core/wcm/components/commons/datalayer/v2/clientlibs/core.wcm.components.commons.datalayer.v2.lc-1e0136bad0acfb78be509234578e44f9-lc.min.js"></script> <script async src="/etc.clientlibs/core/wcm/components/commons/datalayer/acdl/core.wcm.components.commons.datalayer.acdl.lc-bf921af342fd2c40139671dbf0920a1f-lc.min.js"></script>  <style> :root { --theme-none: initial; --theme-white: ; --theme-light-grey: ; --theme-mid-grey: ; --theme-dark: ; --theme-dark-accented: ; --theme-accented: ; } .cmp-container--theme-white, .up-carousel--slide-theme-white .swiper-slide, .cmp-container--theme-white > .hero-identity { --theme-none: ; --theme-white: initial; --theme-light-grey: ; --theme-mid-grey: ; --theme-dark: ; --theme-dark-accented: ; --theme-accented: ; --color: #2e2e38; --background-color: #ffffff; --hover-background-color: #ffffff; --border-color: #c4c4cd; --neutral-color: #2e2e38; --accent-color: #ffe600; --padded-background-color: #eaeaf2; --padded-hover-background-color: #eaeaf2; /* Unnamed until variables */ --temp-1: #747480; --temp-2: #eaeaf2; --temp-3: #2e2e38; --temp-4: #c4c4cd; } .cmp-container--theme-light-grey, .up-carousel--slide-theme-light-grey .swiper-slide, .cmp-container--theme-light-grey > .hero-identity { --theme-none: ; --theme-white: ; --theme-light-grey: initial; --theme-mid-grey: ; --theme-dark: ; --theme-dark-accented: ; --theme-accented: ; --color: #2e2e38; --background-color: #eaeaf2; --hover-background-color: #eaeaf2; --border-color: #c4c4cd; --neutral-color: #2e2e38; --accent-color: #ffe600; --padded-background-color: #ffffff; --padded-hover-background-color: #ffffff; /* Unnamed until variables */ --temp-1: #747480; --temp-2: #747480; --temp-3: #ffffff; --temp-4: #c4c4cd; } .cmp-container--theme-mid-grey, .up-carousel--slide-theme-mid-grey .swiper-slide, .cmp-container--theme-mid-grey > .hero-identity { --theme-none: ; --theme-white: ; --theme-light-grey: ; --theme-mid-grey: initial; --theme-dark: ; --theme-dark-accented: ; --theme-accented: ; --color: #2e2e38; --background-color: #f6f6fa; --hover-background-color: #f6f6fa; --border-color: #2e2e38; --neutral-color: #2e2e38; --accent-color: #ffe600; --padded-background-color: #ffffff; --padded-hover-background-color: #ffffff; /* Unnamed until variables */ --temp-1: #747480; --temp-2: #747480; --temp-3: #ffffff; --temp-4: #c4c4cd; } /* Proposed to be dropped */ .cmp-container--theme-dark, .up-carousel--slide-theme-dark .swiper-slide, .cmp-container--theme-dark > .hero-identity { --theme-none: ; --theme-white: ; --theme-light-grey: ; --theme-mid-grey: ; --theme-dark: initial; --theme-dark-accented: ; --theme-accented: ; --color: #ffffff; --background-color: #2e2e38; --hover-background-color: #2e2e38; --border-color: #ffffff; --neutral-color: #ffffff; --accent-color: #ffe600; --padded-background-color: #ffffff; --padded-hover-background-color: #ffffff; /* Unnamed until variables */ --temp-1: #747480; --temp-2: #747480; --temp-3: #ffffff; --temp-4: #747480; } .cmp-container--theme-dark-accented, .up-carousel--slide-theme-dark-accented .swiper-slide, .cmp-container--theme-dark-accented > .hero-identity { --theme-none: ; --theme-white: ; --theme-light-grey: ; --theme-mid-grey: ; --theme-dark: ; --theme-dark-accented: initial; --theme-accented: ; --color: #ffffff; --background-color: #2e2e38; --hover-background-color: #2e2e38; --border-color: #ffffff; --neutral-color: #ffe600; --accent-color: #ffe600; --padded-background-color: #ffffff; --padded-hover-background-color: #ffffff; /* Unnamed until variables */ --temp-1: #747480; --temp-2: #747480; --temp-3: #ffffff; --temp-4: #747480; } .cmp-container--theme-accented, .up-carousel--slide-theme-accented .swiper-slide, .cmp-container--theme-accented > .hero-identity { --theme-none: ; --theme-white: ; --theme-light-grey: ; --theme-mid-grey: ; --theme-dark: ; --theme-dark-accented: ; --theme-accented: initial; --color: #2e2e38; --background-color: #ffe600; --hover-background-color: #ffe600; --border-color: #2e2e38; --neutral-color: #2e2e38; --accent-color: #2e2e38; --padded-background-color: #ffffff; --padded-hover-background-color: #ffffff; /* Unnamed until variables */ --temp-1: #747480; --temp-2: #2e2e38; --temp-3: #ffffff; --temp-4: #747480; } </style> </head> <body class="page-v2 page basicpage page--ey" id="page-69835cb066" data-cmp-data-layer-enabled data-progress-bar-enabled="true" data-dateformat="dd MMM yyyy" data-eventdatefirstelement="dd" data-eventdatesecondelement="MMM yyyy" data-eventdatevariant="bigFirstElement"> <script> window.adobeDataLayer = window.adobeDataLayer || []; adobeDataLayer.push({ page: JSON.parse("{\x22page\u002D69835cb066\x22:{\x22@type\x22:\x22core\/wcm\/extensions\/amp\/components\/page\/v1\/page\x22,\x22repo:modifyDate\x22:\x222024\u002D11\u002D04T14:00:15Z\x22,\x22dc:title\x22:\x22How GenAI changes the way CPG and retail operate — and consumers too\x22,\x22dc:description\x22:\x22As generative AI for business takes\u002Doff so do generative AI business use cases for retail and CPG. But GenAI will change consumer behavior too. Learn more.\x22,\x22xdm:template\x22:\x22\/conf\/ey\u002Dunified\u002Dsite\/settings\/wcm\/templates\/article\x22,\x22xdm:language\x22:\x22en\u002DUK\x22,\x22xdm:tags\x22:[],\x22repo:path\x22:\x22\/content\/ey\u002Dunified\u002Dsite\/ey\u002Dcom\/local\/uk\/en_uk\/home\/insights\/consumer\u002Dproducts\/how\u002Dgenai\u002Dchanges\u002Dthe\u002Dway\u002Dcpg\u002Dand\u002Dretail\u002Doperate\u002Dand\u002Dconsumers\u002Dtoo.html\x22}}"), event: "cmp:show", eventInfo: { path: 'page.page\u002D69835cb066', }, }); </script> <div class="root container responsivegrid"> <div id="container-29292449fa" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="experiencefragment aem-GridColumn aem-GridColumn--default--12"> <div id="header" class="cmp-experiencefragment cmp-experiencefragment--header"> <div id="container-4363bbc323" class="cmp-container"> <div class="container responsivegrid"> <div id="unified-header" class="cmp-container"> <div class="container responsivegrid"> <div id="logo-container" class="cmp-container"> <div class="main-navigation-logo"><div data-analytics-category="Top Navigation" class="cmp-logo up-navigation-translation-labels" data-translation-open-navigation-menu="Open navigation menu" data-translation-close-navigation-menu="Close navigation menu" data-translation-open-country-language-switcher="Open country language switcher" data-translation-close-country-language-switcher="Close country language switcher" data-translation-open-search="Open Search" data-translation-close-search="Close Search" data-translation-see-all="See all" data-translation-close="Close" data-translation-back="Back" data-translation-skip-to-content="Skip to content" data-translation-my-ey="My EY"> <a class="cmp-logo__link" data-analytics-link-click data-analytics-label="Logo" href="https://www.ey.com/en_uk" title="EY Logo"> <span class="sr-only">EY Logo</span> <?xml version="1.0" encoding="UTF-8"?> <svg id="a" data-name="Artwork" xmlns="http://www.w3.org/2000/svg" height="402.22" class="cmp-logo__image" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 1000.5 402.22"> <defs> <style> </style> <clipPath id="ey-logo-first-line"> <rect class="d" x="392.42" y="248.61" width="607.58" height="78.66"/> </clipPath> <clipPath id="ey-logo-second-line"> <rect class="d" x="392.42" y="334.54" width="607.58" height="66.72"/> </clipPath> </defs> <polygon class="g" points="267.91 202.77 234.19 267.54 200.56 202.77 134.74 202.77 204.09 322.86 204.09 401.26 263.44 401.26 263.44 322.86 332.89 202.77 267.91 202.77"/> <polygon class="f" points="392.42 0 0 143.22 392.42 73.9 392.42 0"/> <polygon class="g" points="3.43 401.26 162.23 401.26 162.23 355.61 62.96 355.61 62.96 322.86 134.74 322.86 134.74 281.18 62.96 281.18 62.96 248.42 142.37 248.42 116.02 202.77 3.43 202.77 3.43 401.26"/> <g clip-path="url(#ey-logo-second-line)" id="ey-logo-text-second-line"> <path class="g" d="M865.51,378.72c0,1.43-.1,3.23-.19,3.9h-27.2c.48,6.28,4.76,8.85,9.61,8.85,2.85,0,5.52-.86,7.8-3.14l7.99,6.75c-4.18,5.23-10.56,7.13-16.26,7.13-13.13,0-20.64-10.08-20.64-23.3,0-14.36,8.85-23.49,19.88-23.49,11.79,0,19.02,10.37,19.02,23.3ZM838.31,373.87h15.98c-.38-5.04-3.61-8.47-8.18-8.47-5.42,0-7.51,4.76-7.8,8.47Z"/> <path class="g" d="M1000,378.72c0,1.43-.1,3.23-.19,3.9h-27.2c.48,6.28,4.76,8.85,9.61,8.85,2.85,0,5.52-.86,7.8-3.14l7.99,6.75c-4.18,5.23-10.56,7.13-16.26,7.13-13.13,0-20.64-10.08-20.64-23.3,0-14.36,8.85-23.49,19.88-23.49,11.79,0,19.02,10.37,19.02,23.3ZM972.8,373.87h15.98c-.38-5.04-3.61-8.47-8.18-8.47-5.42,0-7.51,4.76-7.8,8.47Z"/> <path class="g" d="M950.16,385.29l7.42,7.04c-3.8,4.85-9.04,9.89-17.88,9.89-12.27,0-21.31-9.8-21.31-23.3,0-12.36,7.51-23.49,21.5-23.49,7.99,0,13.51,3.61,17.6,9.7l-7.61,7.7c-2.66-3.52-5.52-6.28-10.08-6.28-6.18,0-9.42,5.23-9.42,12.17,0,6.47,2.85,12.27,9.51,12.27,4.09,0,7.51-2.19,10.27-5.71Z"/> <path class="g" d="M911.54,401.26h-11.6v-24.44c0-6.28-1.43-10.46-7.7-10.46-5.9,0-7.8,3.52-7.8,10.18v24.73h-11.6v-44.89h11.6v3.04c2.38-2.38,5.9-3.99,10.94-3.99,12.17,0,16.17,9.42,16.17,20.45v25.4Z"/> <path class="g" d="M766.4,352.47c3.71,0,6.66-2.95,6.66-6.66s-2.95-6.66-6.66-6.66-6.66,2.95-6.66,6.66,2.95,6.66,6.66,6.66Z"/> <path class="g" d="M469.84,352.47c3.71,0,6.66-2.95,6.66-6.66s-2.95-6.66-6.66-6.66-6.66,2.95-6.66,6.66,2.95,6.66,6.66,6.66Z"/> <path class="g" d="M808.06,387.38v-17.12c-2.47-2.66-4.85-3.9-8.08-3.9-6.75,0-8.37,5.33-8.37,11.7,0,7.23,2.09,13.22,8.66,13.22,3.23,0,5.52-1.43,7.8-3.9ZM819.67,401.26h-11.6v-2.95c-3.8,2.76-6.09,3.9-10.18,3.9-12.94,0-18.45-11.22-18.45-23.78,0-13.6,6.47-23.02,18.17-23.02,3.9,0,7.61,1.05,10.46,3.61v-14.36l11.6-5.8v62.39Z"/> <rect class="g" x="760.51" y="356.37" width="11.6" height="44.89"/> <path class="g" d="M753.75,340.39v9.32c-1.71-.57-3.99-.86-5.71-.86-3.33,0-4.85,1.05-4.85,3.9v3.61h9.61v10.84h-9.61v34.05h-11.6v-34.05h-6.28v-10.84h6.28v-5.42c0-8.37,5.23-11.79,13.7-11.79,2.47,0,6.09.29,8.47,1.24Z"/> <path class="g" d="M719.61,401.26h-11.6v-24.44c0-6.28-1.43-10.46-7.7-10.46-5.9,0-7.8,3.52-7.8,10.18v24.73h-11.6v-44.89h11.6v3.04c2.38-2.38,5.9-3.99,10.94-3.99,12.17,0,16.17,9.42,16.17,20.45v25.4Z"/> <path class="g" d="M652.93,355.42c-12.94,0-21.02,10.18-21.02,23.4,0,13.89,8.85,23.4,21.02,23.4s21.02-9.51,21.02-23.4-8.08-23.4-21.02-23.4ZM652.93,390.99c-7.42,0-9.04-7.13-9.04-12.17,0-6.94,2.85-12.27,9.04-12.27s9.04,5.33,9.04,12.27c0,5.04-1.62,12.17-9.04,12.17Z"/> <path class="g" d="M620.69,385.29l7.42,7.04c-3.8,4.85-9.04,9.89-17.88,9.89-12.27,0-21.31-9.8-21.31-23.3,0-12.36,7.51-23.49,21.5-23.49,7.99,0,13.51,3.61,17.6,9.7l-7.61,7.7c-2.66-3.52-5.52-6.28-10.08-6.28-6.18,0-9.42,5.23-9.42,12.17,0,6.47,2.85,12.27,9.51,12.27,4.09,0,7.51-2.19,10.27-5.71Z"/> <path class="g" d="M560.67,401.26h-11.6v-24.44c0-6.28-1.43-10.46-7.7-10.46-5.9,0-7.89,3.52-7.89,10.18v24.73h-11.6v-56.59l11.6-5.8v20.54c2.19-2.66,6.75-3.99,11.22-3.99,11.79,0,15.98,9.32,15.98,20.45v25.4Z"/> <path class="g" d="M514.73,387.76l-1.71,11.7c-2.38,1.9-8.08,2.76-11.13,2.76-7.04,0-12.08-5.61-12.08-13.41v-21.59h-7.8v-10.84h7.8v-11.7l11.6-5.8v17.5h13.13v10.84h-13.13v18.45c0,4.09,1.52,5.42,4.28,5.42s7.04-1.43,9.04-3.33Z"/> <rect class="g" x="464.04" y="356.37" width="11.6" height="44.89"/> <polygon class="g" points="457.95 356.37 443.78 401.26 433.13 401.26 425.52 373.97 417.81 401.26 407.16 401.26 393.08 356.37 406.02 356.37 412.77 382.43 420.38 356.37 430.94 356.37 438.55 382.43 445.4 356.37 457.95 356.37"/> </g> <g clip-path="url(#ey-logo-first-line)" id="ey-logo-text-first-line"> <path class="g" d="M846.68,310.72h-11.03v-3.14c-2.47,2.76-6.47,4.09-10.46,4.09-11.6,0-15.98-8.37-15.98-20.45v-25.4h11.22v24.44c0,6.09,1.24,10.65,7.51,10.65s7.51-4.76,7.51-10.27v-24.82h11.22v44.89Z"/> <path class="g" d="M881.68,297.59l-1.62,11.41c-2.28,1.81-6.47,2.66-9.23,2.66-6.85,0-12.17-5.14-12.17-13.32v-21.78h-6.47v-10.75h6.47v-11.7l11.22-5.71v17.41h10.65v10.75h-10.65v18.83c0,3.9,1.62,5.33,4.38,5.33s5.61-1.43,7.42-3.14Z"/> <path class="g" d="M711.24,310.72h-11.22v-24.44c0-6.09-1.33-10.56-7.61-10.56s-7.7,4.09-7.7,10.27v24.73h-11.22v-56.59l11.22-5.71v20.54c2.47-2.47,5.52-4.09,10.56-4.09,11.89,0,15.98,9.13,15.98,20.54v25.3Z"/> <path class="g" d="M1000,288.17c0,1.43-.1,3.23-.19,3.9h-27.2c.48,6.28,4.76,8.85,9.61,8.85,2.85,0,5.52-.86,7.8-3.14l7.99,6.75c-4.18,5.23-10.56,7.13-16.26,7.13-13.13,0-20.64-10.08-20.64-23.3,0-14.36,8.85-23.49,19.88-23.49,11.79,0,19.02,10.37,19.02,23.3ZM972.8,283.32h15.98c-.38-5.04-3.61-8.47-8.18-8.47-5.42,0-7.51,4.76-7.8,8.47Z"/> <path class="g" d="M924.39,310.72h-11.03v-3.14c-2.47,2.76-6.47,4.09-10.46,4.09-11.6,0-15.98-8.37-15.98-20.45v-25.4h11.22v24.44c0,6.09,1.24,10.65,7.51,10.65s7.51-4.76,7.51-10.27v-24.82h11.22v44.89Z"/> <path class="g" d="M755.85,288.17c0,1.43-.1,3.23-.19,3.9h-27.2c.48,6.28,4.76,8.85,9.61,8.85,2.85,0,5.52-.86,7.8-3.14l7.99,6.75c-4.18,5.23-10.56,7.13-16.26,7.13-13.13,0-20.64-10.08-20.64-23.3,0-14.36,8.85-23.49,19.88-23.49,11.79,0,19.02,10.37,19.02,23.3ZM728.64,283.32h15.98c-.38-5.04-3.61-8.47-8.18-8.47-5.42,0-7.51,4.76-7.8,8.47Z"/> <path class="g" d="M806.35,249.94v9.23c-2.57-.67-4.28-.95-5.8-.95-3.99,0-4.85,1.43-4.85,3.71v3.9h7.61v10.84h-7.61v34.05h-11.22v-34.05h-5.52v-10.84h5.52v-5.42c0-7.8,4.09-11.79,13.6-11.79,3.04,0,5.52.57,8.27,1.33Z"/> <path class="g" d="M668.34,297.59l-1.62,11.41c-2.28,1.81-6.28,2.66-9.04,2.66-6.85,0-12.17-5.14-12.17-13.32v-21.78h-7.8v-10.75h7.8v-11.7l11.22-5.71v17.41h10.46v10.75h-10.46v18.83c0,3.9,1.62,5.33,4.38,5.33s5.42-1.43,7.23-3.14Z"/> <path class="g" d="M616.12,288.17c0,1.43-.1,3.23-.19,3.9h-26.25c.48,6.28,4.85,8.85,9.7,8.85,2.85,0,5.42-.86,7.7-3.14l7.99,6.75c-3.71,4.95-10.46,7.13-16.45,7.13-12.84,0-20.45-10.08-20.45-23.21s8.27-23.59,19.97-23.59c12.55,0,17.98,11.41,17.98,23.3ZM589.87,283.32h15.98c-.48-5.04-3.42-8.47-8.27-8.47-5.14,0-7.42,4.76-7.7,8.47Z"/> <path class="g" d="M572.85,288.37c0,11.51-4.76,23.3-17.5,23.3-4.95,0-7.99-1.81-9.99-3.71v13.7l-11.22,5.61v-61.44h11.22v3.04c2.95-2.66,5.99-3.99,10.18-3.99,12.08,0,17.31,11.41,17.31,23.49ZM561.24,288.94c0-6.56-1.71-13.22-8.47-13.22-3.14,0-5.61,1.43-7.42,3.99v17.12c1.81,2.57,4.85,4.09,8.08,4.09,6.28,0,7.8-5.71,7.8-11.98Z"/> <path class="g" d="M526.34,310.72h-11.22v-3.14c-2.66,2.66-6.09,4.09-10.46,4.09-8.85,0-15.79-5.71-15.79-15.6s6.75-15.12,17.5-15.12c2.85,0,5.8.38,8.75,1.81v-2.38c0-4.18-2.76-5.9-7.7-5.9-3.52,0-6.85.86-10.37,2.95l-4.47-7.99c4.85-3.04,9.51-4.57,15.5-4.57,11.32,0,18.26,5.52,18.26,15.69v30.15ZM515.11,297.59v-5.71c-2.28-1.43-5.23-1.9-7.51-1.9-4.95,0-7.32,2.19-7.32,5.8,0,3.42,2.19,6.18,6.37,6.18,2.19,0,5.99-.76,8.47-4.38Z"/> <path class="g" d="M482.68,310.72h-11.22v-24.44c0-6.09-1.33-10.56-7.61-10.56s-7.7,4.09-7.7,10.27v24.73h-11.22v-56.59l11.22-5.71v20.54c2.47-2.47,5.52-4.09,10.56-4.09,11.89,0,15.98,9.13,15.98,20.54v25.3Z"/> <path class="g" d="M438.74,292.74c0,13.51-10.27,18.93-22.45,18.93-8.75,0-18.45-2.76-23.87-10.75l8.37-7.42c3.9,4.66,9.51,6.85,15.22,6.85,6.75,0,10.65-3.04,10.65-7.32,0-1.71-.67-3.42-3.52-4.85-2.09-1.05-4.66-1.71-9.7-2.95-3.14-.76-9.61-2.28-13.6-5.52-3.99-3.23-5.14-7.89-5.14-11.98,0-12.65,10.84-17.79,21.5-17.79,9.23,0,15.88,3.8,21.21,9.23l-8.37,8.18c-3.9-3.9-7.7-6.09-13.6-6.09-5.04,0-8.75,1.62-8.75,5.8,0,1.81.67,3.04,2.47,4.09,2.09,1.14,5.04,2,9.61,3.14,5.42,1.43,10.46,2.66,14.55,5.99,3.61,2.95,5.42,6.85,5.42,12.46Z"/> <path class="g" d="M961.57,267.92l-4.58,11.22c-1.71-1.62-3.71-2.76-6.47-2.76-5.33,0-6.65,4.47-6.65,9.89v24.44h-11.22v-44.89h11.22v3.14c2.57-2.57,5.8-4.09,9.42-4.09,3.14,0,5.9.95,8.27,3.04Z"/> </g> </svg> <style> .d, .e { fill: none; } .d, .f, .g { stroke-width: 0px; } .e { stroke: #fff; stroke-miterlimit: 10; } .f { fill: #ffe600; } .h { clip-path: url(#b); } .i { clip-path: url(#c); } .g { fill: #fff; } .cmp-logo__image { fill: white; transition: all 0.3s ease-out; } #logo-container .slideIn { transition: width 0.3s ease-in-out; width: 100; } #logo-container .slideOut { transition: width 0.3s ease-in-out; width: 0; } </style> <script> class EYLogoAnimation { constructor(ele) { this.element = ele; this.firstLine = this.element.querySelector( "#ey-logo-first-line rect" ); this.secondLine = this.element.querySelector( "#ey-logo-second-line rect" ); if (this.firstLine && this.secondLine) { this.bindEvents(); this.animation(false); } } animation(scrollBool) { if (scrollBool) { if (window.scrollY == 0) { this.firstLine.setAttribute("class", "slideIn"); this.secondLine.setAttribute("class", "slideIn"); } if (window.scrollY !== 0) { this.firstLine.setAttribute("class", "slideOut"); this.secondLine.setAttribute("class", "slideOut"); } } } bindEvents() { window.addEventListener("scroll", () => { this.animation(true); }); } } document.addEventListener("DOMContentLoaded", () => { document .querySelectorAll(".cmp-logo__image") .forEach((eysvglogo) => { new EYLogoAnimation(eysvglogo); }); }); </script> </a> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="sitenav-top" class="cmp-container"> <div class="navigation"> <nav id="navigation-e3f8cbd4bd" class="cmp-navigation" itemscope itemtype="http://schema.org/SiteNavigationElement" data-cmp-data-layer="{"navigation-e3f8cbd4bd":{"@type":"ey-unified-site/components/navigation","repo:modifyDate":"2024-07-19T07:21:39Z"}}"> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-0" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-b804a2583a":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-07-11T09:18:15Z","dc:title":"Insights","xdm:linkURL":"/en_uk/insights"}}"> <a href="/en_uk/insights" data-cmp-clickable class="cmp-navigation__item-link">Insights</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-b1915a9f09":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-07-11T09:18:29Z","dc:title":"Technology","xdm:linkURL":"/en_uk/services/technology"}}"> <a href="/en_uk/services/technology" data-cmp-clickable class="cmp-navigation__item-link">Technology</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-9f2dc6354d":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-07-11T09:28:46Z","dc:title":"Transformation","xdm:linkURL":"/en_uk/transformation-realized"}}"> <a href="/en_uk/transformation-realized" data-cmp-clickable class="cmp-navigation__item-link">Transformation</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-dbccf0b041":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-07-11T09:28:56Z","dc:title":"Long-term value","xdm:linkURL":"/en_uk/services/long-term-value"}}"> <a href="/en_uk/services/long-term-value" data-cmp-clickable class="cmp-navigation__item-link">Long-term value</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-33c98aba1f":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-07-11T09:29:07Z","dc:title":"Sustainability","xdm:linkURL":"/en_uk/services/sustainability"}}"> <a href="/en_uk/services/sustainability" data-cmp-clickable class="cmp-navigation__item-link">Sustainability</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-8329aeb281":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-07-11T09:29:20Z","dc:title":"Trust","xdm:linkURL":"/en_uk/insights/trust"}}"> <a href="/en_uk/insights/trust" data-cmp-clickable class="cmp-navigation__item-link">Trust</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-e046291cf1":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-07-11T09:29:28Z","dc:title":"Purpose","xdm:linkURL":"/en_uk/insights/purpose"}}"> <a href="/en_uk/insights/purpose" data-cmp-clickable class="cmp-navigation__item-link">Purpose</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-0" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-eaec74ea57":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-14T10:33:58Z","dc:title":"Services","xdm:linkURL":"/en_uk/services"}}"> <a href="/en_uk/services" data-cmp-clickable class="cmp-navigation__item-link">Services</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-8f43982f68":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T08:12:58Z","dc:title":"Strategy by EY-Parthenon","xdm:linkURL":"/en_uk/services/strategy/parthenon"}}"> <a href="/en_uk/services/strategy/parthenon" data-cmp-clickable class="cmp-navigation__item-link">Strategy by EY-Parthenon</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-d51d16ec9e":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T08:32:20Z","dc:title":"Industry strategy","xdm:linkURL":"/en_uk/services/strategy/industry-strategy"}}"> <a href="/en_uk/services/strategy/industry-strategy" data-cmp-clickable class="cmp-navigation__item-link">Industry strategy</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-05f162d95d":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T08:32:20Z","dc:title":"Digital strategy consulting","xdm:linkURL":"/en_uk/services/strategy/digital-strategy-consulting"}}"> <a href="/en_uk/services/strategy/digital-strategy-consulting" data-cmp-clickable class="cmp-navigation__item-link">Digital strategy consulting</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-dba64f7d3e":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T08:32:20Z","dc:title":"Commercial strategy consulting ","xdm:linkURL":"/en_uk/services/strategy/commercial-strategy-consulting"}}"> <a href="/en_uk/services/strategy/commercial-strategy-consulting" data-cmp-clickable class="cmp-navigation__item-link">Commercial strategy consulting </a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-5d0589d392":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T08:32:20Z","dc:title":"Strategy consulting services","xdm:linkURL":"/en_uk/services/strategy/consulting"}}"> <a href="/en_uk/services/strategy/consulting" data-cmp-clickable class="cmp-navigation__item-link">Strategy consulting services</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-00a6795aea":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T08:32:20Z","dc:title":"Corporate and growth strategy","xdm:linkURL":"/en_uk/services/strategy/corporate-growth-strategy"}}"> <a href="/en_uk/services/strategy/corporate-growth-strategy" data-cmp-clickable class="cmp-navigation__item-link">Corporate and growth strategy</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-d59e3b7a13":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T08:32:20Z","dc:title":"Transaction strategy and execution","xdm:linkURL":"/en_uk/services/strategy/transaction-strategy-execution"}}"> <a href="/en_uk/services/strategy/transaction-strategy-execution" data-cmp-clickable class="cmp-navigation__item-link">Transaction strategy and execution</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-1e662393d5":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T08:32:20Z","dc:title":"Restructuring and Turnaround Strategy Consulting","xdm:linkURL":"/en_uk/services/strategy/restructuring-turnaround-strategy"}}"> <a href="/en_uk/services/strategy/restructuring-turnaround-strategy" data-cmp-clickable class="cmp-navigation__item-link">Restructuring and Turnaround Strategy Consulting</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-948026123d":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T08:12:58Z","dc:title":"Consulting","xdm:linkURL":"/en_uk/services/consulting"}}"> <a href="/en_uk/services/consulting" data-cmp-clickable class="cmp-navigation__item-link">Consulting</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-ea95d0dc35":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:35:46Z","dc:title":"Customer experience","xdm:linkURL":"/en_uk/services/consulting/customer-experience"}}"> <a href="/en_uk/services/consulting/customer-experience" data-cmp-clickable class="cmp-navigation__item-link">Customer experience</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-37a6205693":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:35:46Z","dc:title":"Cyber Risk, Compliance and Resilience Services","xdm:linkURL":"/en_uk/services/consulting/cybersecurity-strategy-risk-compliance-resilience"}}"> <a href="/en_uk/services/consulting/cybersecurity-strategy-risk-compliance-resilience" data-cmp-clickable class="cmp-navigation__item-link">Cyber Risk, Compliance and Resilience Services</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-04f9fb6363":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:35:46Z","dc:title":"Data and decision intelligence","xdm:linkURL":"/en_uk/services/big-data-analytics"}}"> <a href="/en_uk/services/big-data-analytics" data-cmp-clickable class="cmp-navigation__item-link">Data and decision intelligence</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-38bc126508":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:35:46Z","dc:title":"Risk consulting services","xdm:linkURL":"/en_uk/cro-risk"}}"> <a href="/en_uk/cro-risk" data-cmp-clickable class="cmp-navigation__item-link">Risk consulting services</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-c1495090c3":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:35:46Z","dc:title":"Supply chain and operations","xdm:linkURL":"/en_uk/services/supply-chain"}}"> <a href="/en_uk/services/supply-chain" data-cmp-clickable class="cmp-navigation__item-link">Supply chain and operations</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-a958109f9c":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:35:46Z","dc:title":"Technology leaders’ agenda","xdm:linkURL":"/en_uk/cio"}}"> <a href="/en_uk/cio" data-cmp-clickable class="cmp-navigation__item-link">Technology leaders’ agenda</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-28e3ab93c5":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:35:46Z","dc:title":"Transformation EQ","xdm:linkURL":"/en_uk/services/consulting/transformation-eq-services-leadership-workforce-consulting"}}"> <a href="/en_uk/services/consulting/transformation-eq-services-leadership-workforce-consulting" data-cmp-clickable class="cmp-navigation__item-link">Transformation EQ</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-f7b09505a0":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:35:46Z","dc:title":"Transformation Platform","xdm:linkURL":"/en_uk/services/consulting/transformation-platform"}}"> <a href="/en_uk/services/consulting/transformation-platform" data-cmp-clickable class="cmp-navigation__item-link">Transformation Platform</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-3e9ba49a6f":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T08:12:58Z","dc:title":"People and workforce","xdm:linkURL":"/en_uk/services/workforce"}}"> <a href="/en_uk/services/workforce" data-cmp-clickable class="cmp-navigation__item-link">People and workforce</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-b1a3693378":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:45:53Z","dc:title":"Change management and experience services","xdm:linkURL":"/en_uk/services/workforce/change-management-experience"}}"> <a href="/en_uk/services/workforce/change-management-experience" data-cmp-clickable class="cmp-navigation__item-link">Change management and experience services</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-36b7aad1ef":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:45:53Z","dc:title":"HR Transformation Services ","xdm:linkURL":"/en_uk/services/workforce/hr-transformation"}}"> <a href="/en_uk/services/workforce/hr-transformation" data-cmp-clickable class="cmp-navigation__item-link">HR Transformation Services </a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-2a518e4c8e":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:45:53Z","dc:title":"Integrated workforce mobility","xdm:linkURL":"/en_uk/services/workforce/integrated-workforce-mobility"}}"> <a href="/en_uk/services/workforce/integrated-workforce-mobility" data-cmp-clickable class="cmp-navigation__item-link">Integrated workforce mobility</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-9c92593b24":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:45:53Z","dc:title":"Learning and development consulting","xdm:linkURL":"/en_uk/services/workforce/learning-development-advisory"}}"> <a href="/en_uk/services/workforce/learning-development-advisory" data-cmp-clickable class="cmp-navigation__item-link">Learning and development consulting</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-196db263b1":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:45:53Z","dc:title":"Recognition and reward advisory","xdm:linkURL":"/en_uk/services/workforce/recognition-reward-advisory"}}"> <a href="/en_uk/services/workforce/recognition-reward-advisory" data-cmp-clickable class="cmp-navigation__item-link">Recognition and reward advisory</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-26b80f7b5f":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:45:53Z","dc:title":"Workforce analytics","xdm:linkURL":"/en_uk/services/workforce/workforce-analytics"}}"> <a href="/en_uk/services/workforce/workforce-analytics" data-cmp-clickable class="cmp-navigation__item-link">Workforce analytics</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-1e2c877dc0":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T08:12:58Z","dc:title":"Transactions and corporate finance","xdm:linkURL":"/en_uk/services/strategy-transactions"}}"> <a href="/en_uk/services/strategy-transactions" data-cmp-clickable class="cmp-navigation__item-link">Transactions and corporate finance</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-07efbb2050":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:41:48Z","dc:title":"Restructuring and Turnaround Strategy Consulting","xdm:linkURL":"/en_uk/services/strategy/restructuring-turnaround-strategy"}}"> <a href="/en_uk/services/strategy/restructuring-turnaround-strategy" data-cmp-clickable class="cmp-navigation__item-link">Restructuring and Turnaround Strategy Consulting</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-3a11f0a608":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:41:48Z","dc:title":"Corporate finance","xdm:linkURL":"/en_uk/services/strategy-transactions/corporate-finance"}}"> <a href="/en_uk/services/strategy-transactions/corporate-finance" data-cmp-clickable class="cmp-navigation__item-link">Corporate finance</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-9f93088dbc":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:41:48Z","dc:title":"Divestment strategy: sell and separate","xdm:linkURL":"/en_uk/services/strategy-transactions/sell-separate"}}"> <a href="/en_uk/services/strategy-transactions/sell-separate" data-cmp-clickable class="cmp-navigation__item-link">Divestment strategy: sell and separate</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-ec8a2acee7":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:41:48Z","dc:title":"Sustainability and ESG Strategy Consulting","xdm:linkURL":"/en_uk/services/strategy-transactions/sustainability-esg-strategy"}}"> <a href="/en_uk/services/strategy-transactions/sustainability-esg-strategy" data-cmp-clickable class="cmp-navigation__item-link">Sustainability and ESG Strategy Consulting</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-742b45fef3":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:41:48Z","dc:title":"M&A Advisory | Buy and Integrate","xdm:linkURL":"/en_uk/services/strategy-transactions/buy-integrate"}}"> <a href="/en_uk/services/strategy-transactions/buy-integrate" data-cmp-clickable class="cmp-navigation__item-link">M&A Advisory | Buy and Integrate</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-8fd639ca56":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:41:48Z","dc:title":"M&A integration","xdm:linkURL":"/en_uk/services/strategy-transactions/mergers-acquisitions-integration"}}"> <a href="/en_uk/services/strategy-transactions/mergers-acquisitions-integration" data-cmp-clickable class="cmp-navigation__item-link">M&A integration</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-27530bf434":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:41:48Z","dc:title":"Connected Capital Technologies: M&A technology solutions","xdm:linkURL":"/en_uk/services/strategy-transactions/connected-capital-technologies"}}"> <a href="/en_uk/services/strategy-transactions/connected-capital-technologies" data-cmp-clickable class="cmp-navigation__item-link">Connected Capital Technologies: M&A technology solutions</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-5d6ea6898a":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:41:48Z","dc:title":"Advanced analytics","xdm:linkURL":"/en_uk/services/strategy-transactions/advanced-analytics"}}"> <a href="/en_uk/services/strategy-transactions/advanced-analytics" data-cmp-clickable class="cmp-navigation__item-link">Advanced analytics</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-ce61bc06f3":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:41:48Z","dc:title":"Capital allocation","xdm:linkURL":"/en_uk/services/strategy-transactions/capital-allocation-services"}}"> <a href="/en_uk/services/strategy-transactions/capital-allocation-services" data-cmp-clickable class="cmp-navigation__item-link">Capital allocation</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-7077fd64da":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T08:12:58Z","dc:title":"Assurance","xdm:linkURL":"/en_uk/services/assurance"}}"> <a href="/en_uk/services/assurance" data-cmp-clickable class="cmp-navigation__item-link">Assurance</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-edd22c89f7":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:47:07Z","dc:title":"Technology Risk","xdm:linkURL":"/en_uk/services/technology-risk"}}"> <a href="/en_uk/services/technology-risk" data-cmp-clickable class="cmp-navigation__item-link">Technology Risk</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-bfa898f74c":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:47:07Z","dc:title":"Audit","xdm:linkURL":"/en_uk/services/audit"}}"> <a href="/en_uk/services/audit" data-cmp-clickable class="cmp-navigation__item-link">Audit</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-d4a91aeecf":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:47:07Z","dc:title":"Climate change and sustainability services","xdm:linkURL":"/en_uk/services/climate-change-sustainability-services"}}"> <a href="/en_uk/services/climate-change-sustainability-services" data-cmp-clickable class="cmp-navigation__item-link">Climate change and sustainability services</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-9093006937":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:47:07Z","dc:title":"Financial accounting advisory services","xdm:linkURL":"/en_uk/services/financial-accounting-advisory-services"}}"> <a href="/en_uk/services/financial-accounting-advisory-services" data-cmp-clickable class="cmp-navigation__item-link">Financial accounting advisory services</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-188e00ac1f":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:47:07Z","dc:title":"Forensic and Integrity Services","xdm:linkURL":"/en_uk/services/forensic-integrity-services"}}"> <a href="/en_uk/services/forensic-integrity-services" data-cmp-clickable class="cmp-navigation__item-link">Forensic and Integrity Services</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-2b6d41a531":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:47:07Z","dc:title":"Private client audit experience","xdm:linkURL":"/en_uk/services/private-client-audit-experience"}}"> <a href="/en_uk/services/private-client-audit-experience" data-cmp-clickable class="cmp-navigation__item-link">Private client audit experience</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-b53caa9005":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:47:07Z","dc:title":"Long-term value metrics creation","xdm:linkURL":"/en_uk/services/long-term-value/metrics"}}"> <a href="/en_uk/services/long-term-value/metrics" data-cmp-clickable class="cmp-navigation__item-link">Long-term value metrics creation</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-d834c42a5f":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:47:07Z","dc:title":"IFRS","xdm:linkURL":"/en_gl/services/ifrs"}}"> <a href="/en_gl/services/ifrs" data-cmp-clickable class="cmp-navigation__item-link">IFRS</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-978d6d2326":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T08:12:58Z","dc:title":"Tax","xdm:linkURL":"/en_uk/services/tax"}}"> <a href="/en_uk/services/tax" data-cmp-clickable class="cmp-navigation__item-link">Tax</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-7a105e94e0":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:47:19Z","dc:title":"Tax planning","xdm:linkURL":"/en_uk/services/tax-planning"}}"> <a href="/en_uk/services/tax-planning" data-cmp-clickable class="cmp-navigation__item-link">Tax planning</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-be10ce3f2d":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:47:19Z","dc:title":"Tax function operations","xdm:linkURL":"/en_uk/services/tax-function-operations"}}"> <a href="/en_uk/services/tax-function-operations" data-cmp-clickable class="cmp-navigation__item-link">Tax function operations</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-d3cedb69aa":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:47:19Z","dc:title":"Tax policy and controversy ","xdm:linkURL":"/en_uk/services/tax-controversy-policy"}}"> <a href="/en_uk/services/tax-controversy-policy" data-cmp-clickable class="cmp-navigation__item-link">Tax policy and controversy </a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-5fa7b615c1":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:47:19Z","dc:title":"Global trade","xdm:linkURL":"/en_uk/insights/global-trade"}}"> <a href="/en_uk/insights/global-trade" data-cmp-clickable class="cmp-navigation__item-link">Global trade</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-d85ced03a7":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:47:19Z","dc:title":"Global tax reform","xdm:linkURL":"/en_uk/insights/global-tax-reform"}}"> <a href="/en_uk/insights/global-tax-reform" data-cmp-clickable class="cmp-navigation__item-link">Global tax reform</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-ac0c8aa283":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:47:19Z","dc:title":"Tax compliance","xdm:linkURL":"/en_uk/services/tax-compliance"}}"> <a href="/en_uk/services/tax-compliance" data-cmp-clickable class="cmp-navigation__item-link">Tax compliance</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-589d3a48a0":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:47:19Z","dc:title":"Transaction tax","xdm:linkURL":"/en_uk/services/strategy-transactions/transaction-tax"}}"> <a href="/en_uk/services/strategy-transactions/transaction-tax" data-cmp-clickable class="cmp-navigation__item-link">Transaction tax</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-06f2c0fa67":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:47:19Z","dc:title":"Tax services: Designed for private","xdm:linkURL":"/en_uk/services/tax/private-client-services"}}"> <a href="/en_uk/services/tax/private-client-services" data-cmp-clickable class="cmp-navigation__item-link">Tax services: Designed for private</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-5b781c687a":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T08:12:58Z","dc:title":"Law","xdm:linkURL":"/en_uk/services/law"}}"> <a href="/en_uk/services/law" data-cmp-clickable class="cmp-navigation__item-link">Law</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-8a11163e24":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:49:39Z","dc:title":"Corporate and commercial law","xdm:linkURL":"/en_uk/services/law/corporate-commercial"}}"> <a href="/en_uk/services/law/corporate-commercial" data-cmp-clickable class="cmp-navigation__item-link">Corporate and commercial law</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-59c3be2388":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:49:39Z","dc:title":"Digital law","xdm:linkURL":"/en_uk/services/law/digital"}}"> <a href="/en_uk/services/law/digital" data-cmp-clickable class="cmp-navigation__item-link">Digital law</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-36baa086f7":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:49:39Z","dc:title":"Labor and employment law","xdm:linkURL":"/en_uk/services/law/labor-employment"}}"> <a href="/en_uk/services/law/labor-employment" data-cmp-clickable class="cmp-navigation__item-link">Labor and employment law</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-696286d326":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:49:39Z","dc:title":"Legal operations","xdm:linkURL":"/en_uk/services/law/legal-operations"}}"> <a href="/en_uk/services/law/legal-operations" data-cmp-clickable class="cmp-navigation__item-link">Legal operations</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-cfb267d971":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:49:39Z","dc:title":"Transaction law","xdm:linkURL":"/en_uk/services/law/transaction"}}"> <a href="/en_uk/services/law/transaction" data-cmp-clickable class="cmp-navigation__item-link">Transaction law</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-488e63ec64":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T08:12:58Z","dc:title":"Technology","xdm:linkURL":"/en_uk/services/technology"}}"> <a href="/en_uk/services/technology" data-cmp-clickable class="cmp-navigation__item-link">Technology</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-b409220b2b":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:47:36Z","dc:title":"Technology Managed Services","xdm:linkURL":"/en_uk/services/managed-services/technology"}}"> <a href="/en_uk/services/managed-services/technology" data-cmp-clickable class="cmp-navigation__item-link">Technology Managed Services</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-c433bef536":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:47:37Z","dc:title":"EY.ai","xdm:linkURL":"/en_uk/services/ai/platform"}}"> <a href="/en_uk/services/ai/platform" data-cmp-clickable class="cmp-navigation__item-link">EY.ai</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-19e96eb9dd":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:47:37Z","dc:title":"Audit technology","xdm:linkURL":"/en_uk/services/audit/technology"}}"> <a href="/en_uk/services/audit/technology" data-cmp-clickable class="cmp-navigation__item-link">Audit technology</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-b6dc86257c":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:47:37Z","dc:title":"Tax technology ","xdm:linkURL":"/en_uk/services/tax/technology-data"}}"> <a href="/en_uk/services/tax/technology-data" data-cmp-clickable class="cmp-navigation__item-link">Tax technology </a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-d00778d68b":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:47:37Z","dc:title":"Connected Capital Technologies: M&A technology solutions","xdm:linkURL":"/en_uk/services/strategy-transactions/connected-capital-technologies"}}"> <a href="/en_uk/services/strategy-transactions/connected-capital-technologies" data-cmp-clickable class="cmp-navigation__item-link">Connected Capital Technologies: M&A technology solutions</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-aee50653c1":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:47:37Z","dc:title":"Technology transformation","xdm:linkURL":"/en_uk/services/consulting/technology-transformation"}}"> <a href="/en_uk/services/consulting/technology-transformation" data-cmp-clickable class="cmp-navigation__item-link">Technology transformation</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-53ec949243":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:47:37Z","dc:title":"Alliances","xdm:linkURL":"/en_uk/alliances"}}"> <a href="/en_uk/alliances" data-cmp-clickable class="cmp-navigation__item-link">Alliances</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-a37c1a1059":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T08:12:58Z","dc:title":"Managed Services","xdm:linkURL":"/en_uk/services/managed-services"}}"> <a href="/en_uk/services/managed-services" data-cmp-clickable class="cmp-navigation__item-link">Managed Services</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-021d1d8a38":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:36:37Z","dc:title":"Cybersecurity managed services","xdm:linkURL":"/en_uk/services/cybersecurity/managed-services"}}"> <a href="/en_uk/services/cybersecurity/managed-services" data-cmp-clickable class="cmp-navigation__item-link">Cybersecurity managed services</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-5edaec17c1":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:36:37Z","dc:title":"Financial Accounting & Corporate Reporting Managed Services","xdm:linkURL":"/en_uk/services/assurance/financial-accounting-expanded-corporate-reporting-managed-services"}}"> <a href="/en_uk/services/assurance/financial-accounting-expanded-corporate-reporting-managed-services" data-cmp-clickable class="cmp-navigation__item-link">Financial Accounting & Corporate Reporting Managed Services</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-618df5f921":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:36:37Z","dc:title":"Legal managed services ","xdm:linkURL":"/en_uk/services/law/managed-services"}}"> <a href="/en_uk/services/law/managed-services" data-cmp-clickable class="cmp-navigation__item-link">Legal managed services </a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-9001dfa8ae":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:36:37Z","dc:title":"Risk managed services","xdm:linkURL":"/en_uk/services/risk/managed-services"}}"> <a href="/en_uk/services/risk/managed-services" data-cmp-clickable class="cmp-navigation__item-link">Risk managed services</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-8c13464c66":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-10-11T05:40:41Z","dc:title":"Supply Chain and Operations Managed Services ","xdm:linkURL":"/en_uk/services/managed-services/supply-chain-operations"}}"> <a href="/en_uk/services/managed-services/supply-chain-operations" data-cmp-clickable class="cmp-navigation__item-link">Supply Chain and Operations Managed Services </a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-b8695731da":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:36:37Z","dc:title":"Sustainability managed services","xdm:linkURL":"/en_uk/services/managed-services/sustainability"}}"> <a href="/en_uk/services/managed-services/sustainability" data-cmp-clickable class="cmp-navigation__item-link">Sustainability managed services</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-4adb75c649":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:36:37Z","dc:title":"Tax managed services ","xdm:linkURL":"/en_uk/services/tax/managed-services"}}"> <a href="/en_uk/services/tax/managed-services" data-cmp-clickable class="cmp-navigation__item-link">Tax managed services </a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-8466a837ca":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:36:37Z","dc:title":"Technology Managed Services","xdm:linkURL":"/en_uk/services/managed-services/technology"}}"> <a href="/en_uk/services/managed-services/technology" data-cmp-clickable class="cmp-navigation__item-link">Technology Managed Services</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-b0afc1ea86":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T08:12:58Z","dc:title":"EY Private","xdm:linkURL":"/en_uk/services/private-business"}}"> <a href="/en_uk/services/private-business" data-cmp-clickable class="cmp-navigation__item-link">EY Private</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-0af87c5478":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:49:11Z","dc:title":"EY Private client experience","xdm:linkURL":"/en_uk/services/private-business/client-experience"}}"> <a href="/en_uk/services/private-business/client-experience" data-cmp-clickable class="cmp-navigation__item-link">EY Private client experience</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-0aae86e94b":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:49:11Z","dc:title":"EY private client audit experience service offerings","xdm:linkURL":"/en_uk/services/assurance/private-client-audit-experience-service-offerings"}}"> <a href="/en_uk/services/assurance/private-client-audit-experience-service-offerings" data-cmp-clickable class="cmp-navigation__item-link">EY private client audit experience service offerings</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-17db1d8400":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:49:11Z","dc:title":"Tax services: Designed for private","xdm:linkURL":"/en_uk/services/tax/private-client-services"}}"> <a href="/en_uk/services/tax/private-client-services" data-cmp-clickable class="cmp-navigation__item-link">Tax services: Designed for private</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-df0931d0b8":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:49:11Z","dc:title":"Family enterprise","xdm:linkURL":"/en_uk/services/family-enterprise"}}"> <a href="/en_uk/services/family-enterprise" data-cmp-clickable class="cmp-navigation__item-link">Family enterprise</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-95762b27a1":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:49:11Z","dc:title":"IPO","xdm:linkURL":"/en_uk/services/ipo"}}"> <a href="/en_uk/services/ipo" data-cmp-clickable class="cmp-navigation__item-link">IPO</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-7b99172966":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:49:11Z","dc:title":"Entrepreneurship","xdm:linkURL":"/en_uk/services/entrepreneurship"}}"> <a href="/en_uk/services/entrepreneurship" data-cmp-clickable class="cmp-navigation__item-link">Entrepreneurship</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-027af3378e":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T08:12:58Z","dc:title":"EY Sustainability","xdm:linkURL":"/en_uk/services/sustainability/services"}}"> <a href="/en_uk/services/sustainability/services" data-cmp-clickable class="cmp-navigation__item-link">EY Sustainability</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-cc416c3562":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T09:41:47Z","dc:title":"Sustainability and ESG Strategy Consulting","xdm:linkURL":"/en_uk/services/strategy-transactions/sustainability-esg-strategy"}}"> <a href="/en_uk/services/strategy-transactions/sustainability-esg-strategy" data-cmp-clickable class="cmp-navigation__item-link">Sustainability and ESG Strategy Consulting</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-dab2aa00c4":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:44:51Z","dc:title":"Climate change and sustainability services","xdm:linkURL":"/en_uk/services/climate-change-sustainability-services"}}"> <a href="/en_uk/services/climate-change-sustainability-services" data-cmp-clickable class="cmp-navigation__item-link">Climate change and sustainability services</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-b72ab1f177":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:44:51Z","dc:title":"Sustainable finance ","xdm:linkURL":"/en_uk/industries/financial-services/sustainable-finance"}}"> <a href="/en_uk/industries/financial-services/sustainable-finance" data-cmp-clickable class="cmp-navigation__item-link">Sustainable finance </a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-8cc96bf67a":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:44:51Z","dc:title":"Supply chain transformation","xdm:linkURL":"/en_uk/services/consulting/supply-chain-transformation"}}"> <a href="/en_uk/services/consulting/supply-chain-transformation" data-cmp-clickable class="cmp-navigation__item-link">Supply chain transformation</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-aa7230aee8":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:44:51Z","dc:title":"Sustainability tax services","xdm:linkURL":"/en_uk/services/tax/sustainability-tax-services"}}"> <a href="/en_uk/services/tax/sustainability-tax-services" data-cmp-clickable class="cmp-navigation__item-link">Sustainability tax services</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-af7f0be715":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:44:51Z","dc:title":"Legal services","xdm:linkURL":"/en_uk/services/law/sustainability-legal-services"}}"> <a href="/en_uk/services/law/sustainability-legal-services" data-cmp-clickable class="cmp-navigation__item-link">Legal services</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-e80cc6b313":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:44:51Z","dc:title":"Global renewables","xdm:linkURL":"/en_uk/industries/energy-resources/global-renewables"}}"> <a href="/en_uk/industries/energy-resources/global-renewables" data-cmp-clickable class="cmp-navigation__item-link">Global renewables</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-22c29ec049":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:44:51Z","dc:title":"Climate and decarbonization","xdm:linkURL":"/en_uk/services/assurance/climate-decarbonization"}}"> <a href="/en_uk/services/assurance/climate-decarbonization" data-cmp-clickable class="cmp-navigation__item-link">Climate and decarbonization</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-c2fe277093":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T10:44:51Z","dc:title":"Environment, Health and Safety (EHS) Services","xdm:linkURL":"/en_uk/services/environment-health-safety/services"}}"> <a href="/en_uk/services/environment-health-safety/services" data-cmp-clickable class="cmp-navigation__item-link">Environment, Health and Safety (EHS) Services</a> </li> </ul> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-0" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-68a1b12842":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T08:11:13Z","dc:title":"Industries","xdm:linkURL":"/en_uk/industries"}}"> <a href="/en_uk/industries" data-cmp-clickable class="cmp-navigation__item-link">Industries</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-c00d86d52c":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T08:11:25Z","dc:title":"Advanced manufacturing and mobility","xdm:linkURL":"/en_uk/industries/advanced-manufacturing"}}"> <a href="/en_uk/industries/advanced-manufacturing" data-cmp-clickable class="cmp-navigation__item-link">Advanced manufacturing and mobility</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-b9c35c58ab":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T09:37:40Z","dc:title":"Aerospace and defense","xdm:linkURL":"/en_uk/industries/aerospace-defense"}}"> <a href="/en_uk/industries/aerospace-defense" data-cmp-clickable class="cmp-navigation__item-link">Aerospace and defense</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-c02702191f":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T09:37:40Z","dc:title":"Automotive","xdm:linkURL":"/en_uk/industries/automotive"}}"> <a href="/en_uk/industries/automotive" data-cmp-clickable class="cmp-navigation__item-link">Automotive</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-21917d56f6":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T09:37:40Z","dc:title":"Chemicals and advanced materials","xdm:linkURL":"/en_uk/industries/chemicals"}}"> <a href="/en_uk/industries/chemicals" data-cmp-clickable class="cmp-navigation__item-link">Chemicals and advanced materials</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-411dc090a6":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T09:37:40Z","dc:title":"Future mobility","xdm:linkURL":"/en_uk/insights/emobility"}}"> <a href="/en_uk/insights/emobility" data-cmp-clickable class="cmp-navigation__item-link">Future mobility</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-1aaac6dbea":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T09:37:40Z","dc:title":"Industrial products","xdm:linkURL":"/en_uk/industries/industrial-products"}}"> <a href="/en_uk/industries/industrial-products" data-cmp-clickable class="cmp-navigation__item-link">Industrial products</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-0fc0739d3d":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T09:37:40Z","dc:title":"Mobility lens suite","xdm:linkURL":"/en_uk/industries/automotive/mobility-lens-suite"}}"> <a href="/en_uk/industries/automotive/mobility-lens-suite" data-cmp-clickable class="cmp-navigation__item-link">Mobility lens suite</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-4d0ce9c185":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T09:37:40Z","dc:title":"Transportation","xdm:linkURL":"/en_uk/industries/transportation"}}"> <a href="/en_uk/industries/transportation" data-cmp-clickable class="cmp-navigation__item-link">Transportation</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-3d5f600f45":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T08:11:25Z","dc:title":"Consumer","xdm:linkURL":"/en_uk/industries/consumer-products-retail"}}"> <a href="/en_uk/industries/consumer-products-retail" data-cmp-clickable class="cmp-navigation__item-link">Consumer</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-e50c1083f2":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T09:37:49Z","dc:title":"Consumer products","xdm:linkURL":"/en_uk/industries/consumer-products"}}"> <a href="/en_uk/industries/consumer-products" data-cmp-clickable class="cmp-navigation__item-link">Consumer products</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-2de6dde82c":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T09:37:49Z","dc:title":"Retail","xdm:linkURL":"/en_uk/industries/retail"}}"> <a href="/en_uk/industries/retail" data-cmp-clickable class="cmp-navigation__item-link">Retail</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-2b08607d35":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T09:37:49Z","dc:title":"The future consumer ","xdm:linkURL":"/en_uk/future-consumer-index"}}"> <a href="/en_uk/future-consumer-index" data-cmp-clickable class="cmp-navigation__item-link">The future consumer </a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-2308e5aa71":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T09:37:49Z","dc:title":"Sustainability","xdm:linkURL":"/en_uk/industries/sustainability-consumer-products-retail"}}"> <a href="/en_uk/industries/sustainability-consumer-products-retail" data-cmp-clickable class="cmp-navigation__item-link">Sustainability</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-a29fee42ae":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T08:11:25Z","dc:title":"Energy and resources","xdm:linkURL":"/en_uk/industries/energy-resources"}}"> <a href="/en_uk/industries/energy-resources" data-cmp-clickable class="cmp-navigation__item-link">Energy and resources</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-77937ce417":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T11:57:52Z","dc:title":"Mining & Metals – Our latest thinking","xdm:linkURL":"/en_uk/industries/mining-metals"}}"> <a href="/en_uk/industries/mining-metals" data-cmp-clickable class="cmp-navigation__item-link">Mining & Metals – Our latest thinking</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-56036335ba":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T11:57:52Z","dc:title":"Oil & Gas – Our latest thinking","xdm:linkURL":"/en_uk/industries/oil-gas"}}"> <a href="/en_uk/industries/oil-gas" data-cmp-clickable class="cmp-navigation__item-link">Oil & Gas – Our latest thinking</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-22eaca8f34":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T11:57:52Z","dc:title":"Power and utilities","xdm:linkURL":"/en_uk/industries/power-utilities"}}"> <a href="/en_uk/industries/power-utilities" data-cmp-clickable class="cmp-navigation__item-link">Power and utilities</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-4224897c90":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T11:57:52Z","dc:title":"Strategy consulting","xdm:linkURL":"/en_uk/industries/energy-resources/strategy-consulting"}}"> <a href="/en_uk/industries/energy-resources/strategy-consulting" data-cmp-clickable class="cmp-navigation__item-link">Strategy consulting</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-2a83687654":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T11:57:52Z","dc:title":"Digital navigator for mining","xdm:linkURL":"/en_uk/industries/energy-resources/mining-metals-digital-navigator"}}"> <a href="/en_uk/industries/energy-resources/mining-metals-digital-navigator" data-cmp-clickable class="cmp-navigation__item-link">Digital navigator for mining</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-f1e611be3b":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T11:57:52Z","dc:title":"Energy industry cloud for SAP solutions","xdm:linkURL":"/en_uk/alliances/sap/energy-industry-cloud-sap-solutions"}}"> <a href="/en_uk/alliances/sap/energy-industry-cloud-sap-solutions" data-cmp-clickable class="cmp-navigation__item-link">Energy industry cloud for SAP solutions</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-691c733357":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T11:57:52Z","dc:title":"Global renewables","xdm:linkURL":"/en_uk/industries/energy-resources/global-renewables"}}"> <a href="/en_uk/industries/energy-resources/global-renewables" data-cmp-clickable class="cmp-navigation__item-link">Global renewables</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-b68a1dcc20":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T11:57:52Z","dc:title":"Strategy consulting","xdm:linkURL":"/en_uk/industries/energy-resources/strategy-consulting"}}"> <a href="/en_uk/industries/energy-resources/strategy-consulting" data-cmp-clickable class="cmp-navigation__item-link">Strategy consulting</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-0cd41ecf3c":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T11:57:52Z","dc:title":"UtilityWave","xdm:linkURL":"/en_uk/industries/energy-resources/power-utilities-utilitywave"}}"> <a href="/en_uk/industries/energy-resources/power-utilities-utilitywave" data-cmp-clickable class="cmp-navigation__item-link">UtilityWave</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-2373b40ba0":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T08:11:25Z","dc:title":"Financial services","xdm:linkURL":"/en_uk/industries/financial-services"}}"> <a href="/en_uk/industries/financial-services" data-cmp-clickable class="cmp-navigation__item-link">Financial services</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-ce0e372ec0":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T12:02:08Z","dc:title":"Banking and capital markets","xdm:linkURL":"/en_uk/industries/banking-capital-markets"}}"> <a href="/en_uk/industries/banking-capital-markets" data-cmp-clickable class="cmp-navigation__item-link">Banking and capital markets</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-df2a7012e3":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T12:02:08Z","dc:title":"Insurance","xdm:linkURL":"/en_uk/industries/insurance"}}"> <a href="/en_uk/industries/insurance" data-cmp-clickable class="cmp-navigation__item-link">Insurance</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-c25b320823":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T12:02:08Z","dc:title":"Wealth and asset management","xdm:linkURL":"/en_uk/industries/wealth-asset-management"}}"> <a href="/en_uk/industries/wealth-asset-management" data-cmp-clickable class="cmp-navigation__item-link">Wealth and asset management</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-0d0f9af9d8":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T12:02:08Z","dc:title":"Sustainable finance","xdm:linkURL":"/en_gl/insights/sustainability-financial-services"}}"> <a href="/en_gl/insights/sustainability-financial-services" data-cmp-clickable class="cmp-navigation__item-link">Sustainable finance</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-4f0ec40e24":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T12:02:08Z","dc:title":"Fintech and ecosystems","xdm:linkURL":"/en_uk/industries/banking-capital-markets/fintech-ecosystems"}}"> <a href="/en_uk/industries/banking-capital-markets/fintech-ecosystems" data-cmp-clickable class="cmp-navigation__item-link">Fintech and ecosystems</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-aa28037c06":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T08:11:26Z","dc:title":"Government and infrastructure ","xdm:linkURL":"/en_uk/industries/government-public-sector"}}"> <a href="/en_uk/industries/government-public-sector" data-cmp-clickable class="cmp-navigation__item-link">Government and infrastructure </a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-7ebf8a9ca4":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T12:04:01Z","dc:title":"Data and technology","xdm:linkURL":"/en_uk/industries/government-public-sector/digital-government"}}"> <a href="/en_uk/industries/government-public-sector/digital-government" data-cmp-clickable class="cmp-navigation__item-link">Data and technology</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-74dd324c19":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T12:04:01Z","dc:title":"Education","xdm:linkURL":"/en_uk/industries/government-public-sector/education-services"}}"> <a href="/en_uk/industries/government-public-sector/education-services" data-cmp-clickable class="cmp-navigation__item-link">Education</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-1cfb41d9d3":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T12:04:01Z","dc:title":"Human services","xdm:linkURL":"/en_uk/industries/government-public-sector/human-social-services"}}"> <a href="/en_uk/industries/government-public-sector/human-social-services" data-cmp-clickable class="cmp-navigation__item-link">Human services</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-5d35aea355":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T12:04:01Z","dc:title":"Infrastructure","xdm:linkURL":"/en_uk/insights/infrastructure"}}"> <a href="/en_uk/insights/infrastructure" data-cmp-clickable class="cmp-navigation__item-link">Infrastructure</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-741f6e9fb9":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T12:04:01Z","dc:title":"Public finance management","xdm:linkURL":"/en_uk/industries/government-public-sector/blockchain"}}"> <a href="/en_uk/industries/government-public-sector/blockchain" data-cmp-clickable class="cmp-navigation__item-link">Public finance management</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-ad2e46ba6e":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T08:11:26Z","dc:title":"Private equity","xdm:linkURL":"/en_uk/industries/private-equity"}}"> <a href="/en_uk/industries/private-equity" data-cmp-clickable class="cmp-navigation__item-link">Private equity</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-6e476a4d08":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T12:04:19Z","dc:title":"Digital in private equity ","xdm:linkURL":"/en_uk/industries/private-equity/digital"}}"> <a href="/en_uk/industries/private-equity/digital" data-cmp-clickable class="cmp-navigation__item-link">Digital in private equity </a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-e11adcbe54":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T12:04:19Z","dc:title":"Exit Readiness","xdm:linkURL":"/en_uk/industries/private-equity/exit-readiness-ipo"}}"> <a href="/en_uk/industries/private-equity/exit-readiness-ipo" data-cmp-clickable class="cmp-navigation__item-link">Exit Readiness</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-ac103e4141":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T12:04:19Z","dc:title":"PE deal origination","xdm:linkURL":"/en_uk/industries/private-equity/deal-origination"}}"> <a href="/en_uk/industries/private-equity/deal-origination" data-cmp-clickable class="cmp-navigation__item-link">PE deal origination</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-7c04f4a367":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T12:04:19Z","dc:title":"Private equity value creation services","xdm:linkURL":"/en_uk/industries/private-equity/value-creation"}}"> <a href="/en_uk/industries/private-equity/value-creation" data-cmp-clickable class="cmp-navigation__item-link">Private equity value creation services</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-3fca5360fd":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-11-05T10:52:15Z","dc:title":"Generative AI services for private equity","xdm:linkURL":"/en_gl/industries/private-equity/generative-ai-services-for-private-equity"}}"> <a href="/en_gl/industries/private-equity/generative-ai-services-for-private-equity" data-cmp-clickable class="cmp-navigation__item-link">Generative AI services for private equity</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-c6691d02af":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T08:11:26Z","dc:title":"Health","xdm:linkURL":"/en_uk/industries/health"}}"> <a href="/en_uk/industries/health" data-cmp-clickable class="cmp-navigation__item-link">Health</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-dedb4d4672":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T12:04:10Z","dc:title":"Life sciences","xdm:linkURL":"/en_uk/industries/life-sciences"}}"> <a href="/en_uk/industries/life-sciences" data-cmp-clickable class="cmp-navigation__item-link">Life sciences</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-8e9d08afd9":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T12:04:10Z","dc:title":"Health","xdm:linkURL":"/en_uk/industries/health"}}"> <a href="/en_uk/industries/health" data-cmp-clickable class="cmp-navigation__item-link">Health</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-59782be4ae":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T08:11:26Z","dc:title":"Technology, media & entertainment and telecommunications","xdm:linkURL":"/en_uk/industries/tmt"}}"> <a href="/en_uk/industries/tmt" data-cmp-clickable class="cmp-navigation__item-link">Technology, media & entertainment and telecommunications</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-b9cf27bab6":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T12:04:32Z","dc:title":"Technology, media & entertainment and telecommunications","xdm:linkURL":"/en_uk/industries/tmt"}}"> <a href="/en_uk/industries/tmt" data-cmp-clickable class="cmp-navigation__item-link">Technology, media & entertainment and telecommunications</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-3972979e02":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T12:04:32Z","dc:title":"Technology sector","xdm:linkURL":"/en_uk/industries/tech-sector"}}"> <a href="/en_uk/industries/tech-sector" data-cmp-clickable class="cmp-navigation__item-link">Technology sector</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-8c3bb061a3":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T12:04:32Z","dc:title":"Telecommunications sector | Insights, surveys & services","xdm:linkURL":"/en_uk/industries/telecommunications"}}"> <a href="/en_uk/industries/telecommunications" data-cmp-clickable class="cmp-navigation__item-link">Telecommunications sector | Insights, surveys & services</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-5b9a0cde16":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T12:04:32Z","dc:title":"As-a-service business operations and transformation","xdm:linkURL":"/en_uk/industries/tmt/aas-business-operations-transformation"}}"> <a href="/en_uk/industries/tmt/aas-business-operations-transformation" data-cmp-clickable class="cmp-navigation__item-link">As-a-service business operations and transformation</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-23a4631675":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T12:04:32Z","dc:title":"TMT business resiliency suite","xdm:linkURL":"/en_uk/industries/tmt/business-resilience"}}"> <a href="/en_uk/industries/tmt/business-resilience" data-cmp-clickable class="cmp-navigation__item-link">TMT business resiliency suite</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-e05ad775b9":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T12:04:32Z","dc:title":"Future network now","xdm:linkURL":"/en_uk/industries/tmt/future-network-now"}}"> <a href="/en_uk/industries/tmt/future-network-now" data-cmp-clickable class="cmp-navigation__item-link">Future network now</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-420d3b1a61":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T12:04:32Z","dc:title":"Capital operations and innovation suite (COInS)","xdm:linkURL":"/en_uk/industries/tmt/capital-operations-innovation-suite"}}"> <a href="/en_uk/industries/tmt/capital-operations-innovation-suite" data-cmp-clickable class="cmp-navigation__item-link">Capital operations and innovation suite (COInS)</a> </li> </ul> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-0" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-b5cc4f1c15":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T08:12:10Z","dc:title":"Careers","xdm:linkURL":"/en_uk/careers"}}"> <a href="/en_uk/careers" data-cmp-clickable class="cmp-navigation__item-link">Careers</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-a8a3971ed5":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T08:12:22Z","dc:title":"What you can do here","xdm:linkURL":"/en_uk/careers/what-you-can-do-here"}}"> <a href="/en_uk/careers/what-you-can-do-here" data-cmp-clickable class="cmp-navigation__item-link">What you can do here</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-0a5f2e0e53":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T14:34:31Z","dc:title":"Careers in Technology","xdm:linkURL":"/en_uk/careers/what-you-can-do-here/technology"}}"> <a href="/en_uk/careers/what-you-can-do-here/technology" data-cmp-clickable class="cmp-navigation__item-link">Careers in Technology</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-9d2e27622d":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T14:32:30Z","dc:title":"Careers in Assurance Services","xdm:linkURL":"/en_uk/careers/what-you-can-do-here/assurance"}}"> <a href="/en_uk/careers/what-you-can-do-here/assurance" data-cmp-clickable class="cmp-navigation__item-link">Careers in Assurance Services</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-42b3304b29":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T14:32:50Z","dc:title":"Careers in Consulting","xdm:linkURL":"/en_uk/careers/what-you-can-do-here/consulting"}}"> <a href="/en_uk/careers/what-you-can-do-here/consulting" data-cmp-clickable class="cmp-navigation__item-link">Careers in Consulting</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-0742d9db9c":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T14:34:31Z","dc:title":"Careers in Strategy and Transactions","xdm:linkURL":"/en_uk/careers/what-you-can-do-here/strategy-transactions"}}"> <a href="/en_uk/careers/what-you-can-do-here/strategy-transactions" data-cmp-clickable class="cmp-navigation__item-link">Careers in Strategy and Transactions</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-313f0a8688":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T14:34:31Z","dc:title":"Careers in Tax","xdm:linkURL":"/en_uk/careers/what-you-can-do-here/tax"}}"> <a href="/en_uk/careers/what-you-can-do-here/tax" data-cmp-clickable class="cmp-navigation__item-link">Careers in Tax</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-88fd7acceb":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T14:34:31Z","dc:title":"Careers in People Advisory Services","xdm:linkURL":"/en_uk/careers/what-you-can-do-here/people-services"}}"> <a href="/en_uk/careers/what-you-can-do-here/people-services" data-cmp-clickable class="cmp-navigation__item-link">Careers in People Advisory Services</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-a03369022c":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T14:34:31Z","dc:title":"Careers in Financial Services","xdm:linkURL":"/en_uk/careers/what-you-can-do-here/financial-services"}}"> <a href="/en_uk/careers/what-you-can-do-here/financial-services" data-cmp-clickable class="cmp-navigation__item-link">Careers in Financial Services</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-63fc493805":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T14:33:20Z","dc:title":"Careers in Core Business Services","xdm:linkURL":"/en_uk/careers/what-you-can-do-here/core-business-services"}}"> <a href="/en_uk/careers/what-you-can-do-here/core-business-services" data-cmp-clickable class="cmp-navigation__item-link">Careers in Core Business Services</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-b568ed5268":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T08:12:22Z","dc:title":"What it's like to work here","xdm:linkURL":"/en_uk/careers/what-its-like-to-work-here"}}"> <a href="/en_uk/careers/what-its-like-to-work-here" data-cmp-clickable class="cmp-navigation__item-link">What it's like to work here</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-43b09d6f15":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T14:58:39Z","dc:title":"Belonging at EY","xdm:linkURL":"/en_uk/careers/what-its-like-to-work-here/belong"}}"> <a href="/en_uk/careers/what-its-like-to-work-here/belong" data-cmp-clickable class="cmp-navigation__item-link">Belonging at EY</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-581bca5a69":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T15:04:46Z","dc:title":"People stories","xdm:linkURL":"/en_uk/careers/what-its-like-to-work-here/people-stories"}}"> <a href="/en_uk/careers/what-its-like-to-work-here/people-stories" data-cmp-clickable class="cmp-navigation__item-link">People stories</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-498816ef01":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T15:07:29Z","dc:title":"Personalised career development","xdm:linkURL":"/en_uk/careers/what-its-like-to-work-here/personalised-career-development"}}"> <a href="/en_uk/careers/what-its-like-to-work-here/personalised-career-development" data-cmp-clickable class="cmp-navigation__item-link">Personalised career development</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-9d1bd12d23":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T15:09:41Z","dc:title":"Rewards and benefits","xdm:linkURL":"/en_uk/careers/what-its-like-to-work-here/rewards-and-benefits"}}"> <a href="/en_uk/careers/what-its-like-to-work-here/rewards-and-benefits" data-cmp-clickable class="cmp-navigation__item-link">Rewards and benefits</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-9d8ba7f4e8":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T08:12:22Z","dc:title":"How to join us","xdm:linkURL":"/en_uk/careers/how-to-join-us"}}"> <a href="/en_uk/careers/how-to-join-us" data-cmp-clickable class="cmp-navigation__item-link">How to join us</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-24b1b1721d":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T15:19:45Z","dc:title":"How to join us","xdm:linkURL":"/en_uk/careers/how-to-join-us"}}"> <a href="/en_uk/careers/how-to-join-us" data-cmp-clickable class="cmp-navigation__item-link">How to join us</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-91d5ac6d83":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T15:22:45Z","dc:title":"Students","xdm:linkURL":"/en_uk/careers/students"}}"> <a href="/en_uk/careers/students" data-cmp-clickable class="cmp-navigation__item-link">Students</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-9bb2aeab10":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T15:25:39Z","dc:title":"Accessibility","xdm:linkURL":"/en_uk/careers/how-to-join-us/accessibility"}}"> <a href="/en_uk/careers/how-to-join-us/accessibility" data-cmp-clickable class="cmp-navigation__item-link">Accessibility</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-836cee26d7":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T08:12:22Z","dc:title":"Our locations","xdm:linkURL":"/en_uk/careers/locations"}}"> <a href="/en_uk/careers/locations" data-cmp-clickable class="cmp-navigation__item-link">Our locations</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-75dad24d5f":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T15:41:32Z","dc:title":"Our locations","xdm:linkURL":"/en_uk/careers/locations"}}"> <a href="/en_uk/careers/locations" data-cmp-clickable class="cmp-navigation__item-link">Our locations</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-008ca96470":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T08:12:22Z","dc:title":"Job search","xdm:linkURL":"/en_uk/careers/job-search"}}"> <a href="/en_uk/careers/job-search" data-cmp-clickable class="cmp-navigation__item-link">Job search</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-2df7719c0f":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T15:31:30Z","dc:title":"Experienced professionals","xdm:linkURL":"/en_uk/careers/what-you-can-do-here/experienced-programmes"}}"> <a href="/en_uk/careers/what-you-can-do-here/experienced-programmes" data-cmp-clickable class="cmp-navigation__item-link">Experienced professionals</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-630e33ab2a":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T15:35:01Z","dc:title":"Students","xdm:linkURL":"/en_uk/careers/students"}}"> <a href="/en_uk/careers/students" data-cmp-clickable class="cmp-navigation__item-link">Students</a> </li> </ul> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-0" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-aa7027b602":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T08:12:30Z","dc:title":"About us","xdm:linkURL":"/en_uk/about-us"}}"> <a href="/en_uk/about-us" data-cmp-clickable class="cmp-navigation__item-link">About us</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-ee21d9dc7f":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T08:12:40Z","dc:title":"Our purpose","xdm:linkURL":"/en_uk/about-us#our-purpose"}}"> <a href="/en_uk/about-us#our-purpose" data-cmp-clickable class="cmp-navigation__item-link">Our purpose</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-7fd7015545":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T08:12:40Z","dc:title":"Newsroom","xdm:linkURL":"/en_uk/newsroom"}}"> <a href="/en_uk/newsroom" data-cmp-clickable class="cmp-navigation__item-link">Newsroom</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-7700fe8f4d":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T08:12:40Z","dc:title":"EY UK 2024 Impact Report","xdm:linkURL":"/en_uk/about-us/impact-report"}}"> <a href="/en_uk/about-us/impact-report" data-cmp-clickable class="cmp-navigation__item-link">EY UK 2024 Impact Report</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-0ce2304cf2":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T08:12:40Z","dc:title":"Our values ","xdm:linkURL":"/en_uk/about-us#our-values"}}"> <a href="/en_uk/about-us#our-values" data-cmp-clickable class="cmp-navigation__item-link">Our values </a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-ce8e1292cf":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T08:12:40Z","dc:title":"Our people","xdm:linkURL":"/en_uk/about-us#our-people"}}"> <a href="/en_uk/about-us#our-people" data-cmp-clickable class="cmp-navigation__item-link">Our people</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-acbaf33262":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T08:12:40Z","dc:title":"Locations","xdm:linkURL":"/en_uk/locations"}}"> <a href="/en_uk/locations" data-cmp-clickable class="cmp-navigation__item-link">Locations</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-8dd0c1bfae":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T08:12:40Z","dc:title":"Connect with us","xdm:linkURL":"/en_uk/about-us/connect-with-us"}}"> <a href="/en_uk/about-us/connect-with-us" data-cmp-clickable class="cmp-navigation__item-link">Connect with us</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-e3f8cbd4bd-item-1af3b02ef9":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-15T08:12:40Z","dc:title":"Alumni","xdm:linkURL":"/en_uk/alumni"}}"> <a href="/en_uk/alumni" data-cmp-clickable class="cmp-navigation__item-link">Alumni</a> </li> </ul> </li> </ul> </nav> </div> <div class="container responsivegrid"> <div id="sitenav-sub-wrapper-1" class="cmp-container" role="tabpanel"> <div class="container responsivegrid"> <div id="subnav-intro-wrapper-1" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-intro-title-1" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-88ba904d9a":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-07-12T10:21:04Z","xdm:text":"<h3>Insights</h3>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h3>Insights</h3> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-description-1" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-450ebca9d0":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-07-18T21:46:44Z","xdm:text":"<p>Asking the better questions that unlock new answers to the working world's most complex issues. UK</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>Asking the better questions that unlock new answers to the working world's most complex issues. UK</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-button-1" class="cmp-container"> <div class="button"> <a class="up-button cmp-button " href="/en_uk/insights" aria-label="Explore Insights" data-cmp-clickable data-up-is="button" data-cmp-data-layer="{"button-5c0646b043":{"@type":"ey-unified-site/components/button","repo:modifyDate":"2024-08-15T08:25:10Z","dc:title":"Explore","xdm:linkURL":"/en_uk/insights"}}" data-analytics-category="Button" data-button-type="cta" data-snippet-url="/content/ey-unified-site/ey-com/local/uk/en_uk/home/insights.html" data-analytics-label="CTA Button" analytics-button-type="cta" data-analytics-button-click> <span class="cmp-button__text" data-analytics-action-value>Explore</span> </a> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-wrapper-1" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-links-title-1" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-d89bb2c6b0":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-07-12T10:21:04Z","xdm:text":"<h4>Trending topics</h4>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4>Trending topics</h4> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-l2-1" class="cmp-container"> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-see-more-1" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-da25c33161":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-08-15T10:20:27Z","xdm:text":"<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/industries.html\">See more</a></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><a href="/en_uk/industries">See more</a></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-wrapper-1" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-highlights-l3-1" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-highlights-l3-see-more-1" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-ce0653ffbe":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-07-12T10:21:05Z","xdm:text":"<p>See more</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>See more</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-title-1" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-1b666be5ad":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-07-12T10:21:05Z","xdm:text":"<h4>Spotlight</h4>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4>Spotlight</h4> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-links-1" class="cmp-container"> <div class="container responsivegrid"> <div id="container-f4d058491e" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-ab02fa76ea":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-08-16T10:00:25Z","xdm:text":"<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/services/ai.html\">AI insights</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/services/sustainability.html\">Sustainability in business</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/campaigns/economics.html\">Economics</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/campaigns/board-matters.html\">EY Center of Board Matters</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/campaigns/ceo.html\">CEO agenda</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/campaigns/cio.html\">Technology leaders' agenda</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/media/podcasts.html\">EY podcasts</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/media/webcasts.html\">EY webcasts</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/insights.html\">See more</a><br>\r\n</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><a href="/en_uk/services/ai">AI insights</a></p> <p><a href="/en_uk/services/sustainability">Sustainability in business</a></p> <p><a href="/en_uk/economics">Economics</a></p> <p><a href="/en_uk/board-matters">EY Center of Board Matters</a></p> <p><a href="/en_uk/ceo">CEO agenda</a></p> <p><a href="/en_uk/cio">Technology leaders' agenda</a></p> <p><a href="/en_uk/media/podcasts">EY podcasts</a></p> <p><a href="/en_uk/media/webcasts">EY webcasts</a></p> <p><a href="/en_uk/insights">See more</a><br /> </p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="container-8faf0b66c1" class="cmp-container"> </div> </div> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="sitenav-sub-wrapper-2" class="cmp-container" role="tabpanel"> <div class="container responsivegrid"> <div id="subnav-intro-wrapper-2" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-intro-title-2" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-735f95c057":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-07-12T10:21:06Z","xdm:text":"<h3>Services</h3>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h3>Services</h3> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-description-2" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-4f4497d2cc":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-07-12T10:21:06Z","xdm:text":"<p>EY helps clients create long-term value for all stakeholders. Enabled by data and technology, our services and solutions provide trust through assurance and help clients transform, grow and operate.</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>EY helps clients create long-term value for all stakeholders. Enabled by data and technology, our services and solutions provide trust through assurance and help clients transform, grow and operate.</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-button-2" class="cmp-container"> <div class="button"> <a class="up-button cmp-button " href="/en_uk/services" aria-label="Explore Services" data-cmp-clickable data-up-is="button" data-cmp-data-layer="{"button-93cde2da14":{"@type":"ey-unified-site/components/button","repo:modifyDate":"2024-08-15T10:33:14Z","dc:title":"Explore","xdm:linkURL":"/en_uk/services"}}" data-analytics-category="Button" data-button-type="cta" data-snippet-url="/content/ey-unified-site/ey-com/local/uk/en_uk/home/services.html" data-analytics-label="CTA Button" analytics-button-type="cta" data-analytics-button-click> <span class="cmp-button__text" data-analytics-action-value>Explore</span> </a> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-wrapper-2" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-links-title-2" class="cmp-container"> <div class="rich-text text"> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-l2-2" class="cmp-container"> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-see-more-2" class="cmp-container"> <div class="rich-text text"> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-wrapper-2" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-highlights-l3-2" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-highlights-l3-see-more-2" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-c4f7e72f18":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-07-12T10:21:06Z","xdm:text":"<p>See more</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>See more</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-title-2" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-b156f2651d":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-07-12T10:21:06Z","xdm:text":"<h4>Spotlight</h4>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4>Spotlight</h4> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-links-2" class="cmp-container"> <div class="container responsivegrid"> <div id="container-c60255391b" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-377f041625":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-08-15T11:05:04Z","xdm:text":"<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/services/ai/platform.html\">EY.ai - A unifying platform</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/services/strategy-transactions/transformation-consulting.html\">Strategy, transaction and transformation consulting</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/services/consulting/technology-transformation.html\">Technology transformation</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/services/tax-function-operations.html\">Tax function operations</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/services/climate-change-sustainability-services.html\">Climate change and sustainability services</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/campaigns/ecosystems.html\">EY Ecosystems</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/industries/financial-services/business-transformation-platform.html\">EY Nexus: business transformation platform</a></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><a href="/en_uk/services/ai/platform">EY.ai - A unifying platform</a></p> <p><a href="/en_uk/services/strategy-transactions/transformation-consulting">Strategy, transaction and transformation consulting</a></p> <p><a href="/en_uk/services/consulting/technology-transformation">Technology transformation</a></p> <p><a href="/en_uk/services/tax-function-operations">Tax function operations</a></p> <p><a href="/en_uk/services/climate-change-sustainability-services">Climate change and sustainability services</a></p> <p><a href="/en_uk/ecosystems">EY Ecosystems</a></p> <p><a href="/en_uk/industries/financial-services/business-transformation-platform">EY Nexus: business transformation platform</a></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="container-7226f28a23" class="cmp-container"> </div> </div> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="sitenav-sub-wrapper-3" class="cmp-container" role="tabpanel"> <div class="container responsivegrid"> <div id="subnav-intro-wrapper-3" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-intro-title-3" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-c29bf7b86d":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-07-12T10:21:07Z","xdm:text":"<h3>Industries</h3>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h3>Industries</h3> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-description-3" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-8cd302be76":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-07-12T10:21:07Z","xdm:text":"<p>Discover how EY insights and services are helping to reframe the future of your industry.<br>\r\n</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>Discover how EY insights and services are helping to reframe the future of your industry.<br /> </p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-button-3" class="cmp-container"> <div class="button"> <a class="up-button cmp-button " href="/en_uk/industries" aria-label="Explore Industries" data-cmp-clickable data-up-is="button" data-cmp-data-layer="{"button-71d309b7bf":{"@type":"ey-unified-site/components/button","repo:modifyDate":"2024-08-15T11:07:10Z","dc:title":"Explore","xdm:linkURL":"/en_uk/industries"}}" data-analytics-category="Button" data-button-type="cta" data-snippet-url="/content/ey-unified-site/ey-com/local/uk/en_uk/home/industries.html" data-analytics-label="CTA Button" analytics-button-type="cta" data-analytics-button-click> <span class="cmp-button__text" data-analytics-action-value>Explore</span> </a> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-wrapper-3" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-links-title-3" class="cmp-container"> <div class="rich-text text"> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-l2-3" class="cmp-container"> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-see-more-3" class="cmp-container"> <div class="rich-text text"> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-wrapper-3" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-highlights-l3-3" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-highlights-l3-see-more-3" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-55ad0f18aa":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-07-12T10:21:08Z","xdm:text":"<p>See more</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>See more</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-title-3" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-1a0a9c8e3c":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-07-12T10:21:08Z","xdm:text":"<h4>Case studies</h4>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4>Case studies</h4> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-links-3" class="cmp-container"> <div class="eycom-tier3-casestudy"> <div class="caseStudies"> <p class="caseStudies__title">Workforce</p> <p> <a href="/en_uk/insights/workforce/how-microsoft-built-a-new-mobility-model-for-cross-border-talent">How Microsoft built a new mobility model for cross-border talent</a> </p> <p> <span class="date">12 May 2024</span><a href="/en_uk/people/ey">EY Global </a> </p> </div> <div class="caseStudies"> <p class="caseStudies__title">Private equity</p> <p> <a href="/en_uk/insights/private-equity/how-genai-is-empowering-talent-at-a-pe-backed-consumer-brand">How GenAI is empowering talent at a PE-backed consumer brand</a> </p> <p> <span class="date">07 May 2024</span><a href="/en_uk/people/ey">EY Global </a> </p> </div> <div class="caseStudies"> <p class="caseStudies__title">Strategy and Transactions</p> <p> <a href="/en_uk/insights/strategy-transactions/how-carve-outs-positioned-an-automotive-giant-for-future-growth">How carve-outs positioned an automotive giant for future growth</a> </p> <p> <span class="date">10 Apr 2024</span><a href="/en_uk/people/ey">EY Global </a> </p> </div> </div> <div class="container responsivegrid"> <div id="container-8bc8172c50" class="cmp-container"> </div> </div> <div class="container responsivegrid"> <div id="container-c905c7490f" class="cmp-container"> <div class="separator cmp-separator--half-size"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> </div> </div> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-10ae794e8c":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-08-15T12:38:32Z","xdm:text":"<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/campaigns/case-studies.html\">See all</a></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><a href="/en_uk/case-studies">See all</a></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="sitenav-sub-wrapper-4" class="cmp-container" role="tabpanel"> <div class="container responsivegrid"> <div id="subnav-intro-wrapper-4" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-intro-title-4" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-8d8eec07cd":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-07-12T10:21:10Z","xdm:text":"<h3>Careers</h3>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h3>Careers</h3> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-description-4" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-4c1fe26191":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-07-12T10:21:10Z","xdm:text":"<p>We bring together extraordinary people, like you, to build a better working world.</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>We bring together extraordinary people, like you, to build a better working world.</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-button-4" class="cmp-container"> <div class="button"> <a class="up-button cmp-button " href="/en_uk/careers" aria-label="Explore Careers" data-cmp-clickable data-up-is="button" data-cmp-data-layer="{"button-3afd86e783":{"@type":"ey-unified-site/components/button","repo:modifyDate":"2024-08-15T14:18:19Z","dc:title":"Explore","xdm:linkURL":"/en_uk/careers"}}" data-analytics-category="Button" data-button-type="cta" data-snippet-url="/content/ey-unified-site/ey-com/local/uk/en_uk/home/careers.html" data-analytics-label="CTA Button" analytics-button-type="cta" data-analytics-button-click> <span class="cmp-button__text" data-analytics-action-value>Explore</span> </a> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-wrapper-4" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-links-title-4" class="cmp-container"> <div class="rich-text text"> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-l2-4" class="cmp-container"> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-see-more-4" class="cmp-container"> <div class="rich-text text"> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-wrapper-4" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-highlights-l3-4" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-highlights-l3-see-more-4" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-6272161822":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-07-12T10:21:11Z","xdm:text":"<p>See more</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>See more</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-title-4" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-0bbac4c912":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-07-12T10:21:11Z","xdm:text":"<h4>Spotlight</h4>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4>Spotlight</h4> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-links-4" class="cmp-container"> <div class="container responsivegrid"> <div id="container-de95b3a4d3" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-f1273aead6":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-08-15T14:27:34Z","xdm:text":"<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/careers/what-you-can-do-here/experienced-programmes.html\">Experienced careers</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/careers/students.html\">Student careers</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/careers/what-you-can-do-here/technology.html\">Technology careers</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/careers/what-its-like-to-work-here/belong.html\">Belonging at EY</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/careers/parthenon/join.html\">EY-Parthenon careers</a></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><a href="/en_uk/careers/what-you-can-do-here/experienced-programmes">Experienced careers</a></p> <p><a href="/en_uk/careers/students">Student careers</a></p> <p><a href="/en_uk/careers/what-you-can-do-here/technology">Technology careers</a></p> <p><a href="/en_uk/careers/what-its-like-to-work-here/belong">Belonging at EY</a></p> <p><a href="/en_uk/careers/parthenon/join">EY-Parthenon careers</a></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="container-cc66b2b887" class="cmp-container"> </div> </div> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="sitenav-sub-wrapper-5" class="cmp-container" role="tabpanel"> <div class="container responsivegrid"> <div id="subnav-intro-wrapper-5" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-intro-title-5" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-2111c930af":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-07-12T10:21:12Z","xdm:text":"<h3>About us</h3>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h3>About us</h3> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-description-5" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-90e38aa068":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-07-12T10:21:12Z","xdm:text":"<p>At EY, our purpose is building a better working world. The insights and services we provide help to create long-term value for clients, people and society, and to build trust in the capital markets.</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>At EY, our purpose is building a better working world. The insights and services we provide help to create long-term value for clients, people and society, and to build trust in the capital markets.</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-button-5" class="cmp-container"> <div class="button"> <a class="up-button cmp-button " href="/en_uk/about-us" aria-label="Explore About Us" data-cmp-clickable data-up-is="button" data-cmp-data-layer="{"button-95e5d30bc6":{"@type":"ey-unified-site/components/button","repo:modifyDate":"2024-08-15T13:27:36Z","dc:title":"Explore","xdm:linkURL":"/en_uk/about-us"}}" data-analytics-category="Button" data-button-type="cta" data-snippet-url="/content/ey-unified-site/ey-com/local/uk/en_uk/home/about-us.html" data-analytics-label="CTA Button" analytics-button-type="cta" data-analytics-button-click> <span class="cmp-button__text" data-analytics-action-value>Explore</span> </a> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-wrapper-5" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-links-title-5" class="cmp-container"> <div class="rich-text text"> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-l2-5" class="cmp-container"> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-see-more-5" class="cmp-container"> <div class="rich-text text"> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-wrapper-5" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-highlights-l3-5" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-highlights-l3-see-more-5" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-336055289e":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-07-12T10:21:13Z","xdm:text":"<p>See more</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>See more</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-title-5" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-04536adc19":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-07-12T10:21:13Z","xdm:text":"<h4>Top news</h4>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4>Top news</h4> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-links-5" class="cmp-container"> <div class="eycom-tier3-casestudy"> <div class="caseStudies"> <p class="caseStudies__title">Press release</p> <p> <a href="/en_uk/newsroom/2024/11/festive-shopping-starts-but-consumers-worry-about-how-to-pay">Festive shopping starts, but consumers worry about how to finance their purchases</a> </p> <p> <span class="date">18 Nov 2024</span><a href="/en_uk/people/chris-brown">Chris Brown </a> </p> </div> <div class="caseStudies"> <p class="caseStudies__title">Press release</p> <p> <a href="/en_uk/newsroom/2024/10/ey-uk-net-revenues-grew-3-percent-in-a-challenging-market">EY UK net revenues grew 3% in a challenging market</a> </p> <p> <span class="date">24 Oct 2024</span><a href="/en_uk/people/rosanna-lander">Rosanna Lander </a> </p> </div> <div class="caseStudies"> <p class="caseStudies__title">Press release</p> <p> <a href="/en_uk/newsroom/2024/09/ey-announces-appointment-anna-anthony-as-uki-regional-managing-partner">EY announces appointment of Anna Anthony as UK & Ireland Regional Managing Partner</a> </p> <p> <span class="date">29 Sep 2024</span><a href="/en_uk/people/rosanna-lander">Rosanna Lander </a> </p> </div> </div> <div class="container responsivegrid"> <div id="container-2f156ee1df" class="cmp-container"> </div> </div> <div class="container responsivegrid"> <div id="container-c285ec03a0" class="cmp-container"> </div> </div> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="right-container" class="cmp-container"> <div class="up-instant-search"><div class="search" title="Open search" id="search-dd-button"> <a href="#"> <span class="up-navigation-bar__search-icon"></span> <span class="searchText">Search</span> </a> </div> <div id="search-result" class="up-instant-search" data-up-is="instant-search" data-up-analytics="instant-search" data-url="https://api-search.ey.com/usepinthi2azf04_Prod/orchestrators/search/instant_search?i=asengine-en-uk" data-locale="en_uk" data-srcsets="{imageURI}.transform/instant-search-100/img.jpg 1x,{imageURI}.transform/up-authors-and-contributors-150/img.jpg 2x,{imageURI}.transform/up-authors-and-contributors-250/img.jpg 3x" data-search-result-page="https://www.ey.com/en_uk/search"> <div class="up-instant-search__search-field"> <div class="up-instant-search__search-title"> <label for="searchInput" hidden>search</label> <input id="searchInput" type="search" placeholder="Search for insights, services and people..." autocomplete="off" data-up-hook-instant-search="searchInput" maxlength="128"/> <p class="up-instant-accessibility-hidden" data-up-hook-instant-search="searchStatus" data-result-loaded="Results are loaded!" data-no-result-loaded="No results have been found" data-result-from-topic="There are | results from topic" data-result-from-general="There are | results from general" data-result-from-people="There are | results from People"></p> <div class="material-icons up-instant-search__close-search-result"> <button aria-label="Close search" class="up-instant-search__close-icon"> close </button> </div> <div class="material-icons up-instant-search__icon-search-result"> <button class="up-instant-search__close-icon" aria-label="See all results in Search Page" data-up-hook-instant-search="searchTextButton"> search </button> </div> </div> </div> <div class="up-instant-search-result-wrapper"> <div class="up-instant-search__wrapper" data-up-hook-instant-search="searchWrapper"> <div class="up-instant-search__all-result up-instant-search__divider-enabled" data-up-hook-instant-search="searchHeader"> <a href="#" class="up-instant-search-item__value up-instant-search-item__value--results" data-up-hook-instant-search="searchAll"> <span class="up-instant-search-pretext">See all results for</span> <span class="up-instant-search__searching-text" data-up-hook-instant-search="searchTerm">' <em class="up-instant-search__searching-highlight" data-up-hook-instant-search="searchHighlight"></em>' <span id="search-filter-count"></span> </span> </a> <p class="up-instant-search-item__value up-instant-search-item__value--no-results" data-up-hook-instant-search="searchNoResult"> No results have been found </p> </div> <div class="up-instant-search__topics up-instant-search__divider-enabled" data-up-hook-instant-search="topicSearchList"> <div class="up-instant-search__header"> <p class="up-instant-search__title">Topics</p> <a data-up-hook-instant-search="topicsSeeAll" class="up-instant-search__see-all-btn" aria-label="See All Topics">See All</a> </div> <ul class="up-instant-search__body" data-up-hook-instant-search="topicsWindowTemplate"></ul> <template data-up-hook-instant-search="topicsHTMLRenderTemplate"> <li class="up-instant-search__list"> <a href="" class="up-instant-search__item--content" data-up-hook-template-instant-search="searchURL"> <span class="up-instant-search-item__value" data-up-hook-template-instant-search="searchValue"></span> </a> </li> </template> </div> <div class="up-instant-search__topics up-instant-search__divider-enabled" data-up-hook-instant-search="generalSearchList"> <div class="up-instant-search__header"> <p class="up-instant-search__title">General</p> <a data-up-hook-instant-search="generalSeeAll" class="up-instant-search__see-all-btn" aria-label="See All General">See All</a> </div> <ul class="up-instant-search__body" data-up-hook-instant-search="generalWindowTemplate"></ul> </div> <div class="up-instant-search__topics up-instant-search__divider-enabled" data-up-hook-instant-search="peopleSearchList"> <div class="up-instant-search__header"> <p class="up-instant-search__title">People</p> <a data-up-hook-instant-search="peopleSeeAll" class="up-instant-search__see-all-btn" aria-label="See All people">See All</a> </div> <ul class="up-instant-search__body" data-up-hook-instant-search="peopleWindowTemplate"> <template data-up-hook-instant-search="peopleHTMLRenderTemplate"> <li class="up-instant-search__list"> <a href="" class="up-instant-search__item--content" data-up-hook-template-instant-search="searchURL"> <div class="up-instant-search__people-image"> <img src="" srcset="" alt="" class="up-instant-search__people-image-element" data-up-hook-template-instant-search="searchImage"/> </div> <span class="up-instant-search-item__value" data-up-hook-template-instant-search="searchValue"></span> </a> </li> </template> </ul> </div> </div> <div class="search__recent"> <p class="search__recent-text">Recent Searches</p> <ul class="search__recent-list"></ul> </div> <div class="up-instant-search__trending-section"> <p class="up-instant-search__trending-section__title"> Trending </p> <ul class="up-instant-search__trending-section__list" role="list"> <li class="up-trending-section--item"> <a href="/en_uk/insights/climate-change-sustainability-services/climate-action-barometer-survey" class="up-trending-section--item__link-name"> <img src="/content/dam/ey-unified-site/ey-com/en-gl/insights/climate-change-sustainability-services/images/ey-aerial-view-of-red-wooden-bridge-walkway-in-a-mangrove-forest-static.jpg" srcset="/content/dam/ey-unified-site/ey-com/en-gl/insights/climate-change-sustainability-services/images/ey-aerial-view-of-red-wooden-bridge-walkway-in-a-mangrove-forest-static.jpg.transform/instant-search-200/img.jpg 1x,/content/dam/ey-unified-site/ey-com/en-gl/insights/climate-change-sustainability-services/images/ey-aerial-view-of-red-wooden-bridge-walkway-in-a-mangrove-forest-static.jpg.transform/instant-search-400/img.jpg 2x,/content/dam/ey-unified-site/ey-com/en-gl/insights/climate-change-sustainability-services/images/ey-aerial-view-of-red-wooden-bridge-walkway-in-a-mangrove-forest-static.jpg.transform/up-img-width-thumbnail-large-screen/img.jpg 3x" alt="" aria-hidden="true"/> <div class="trending-info"> <p class="up-trending-section--item__link-text">How will climate transition planning empower you to shape the future? </p> <p class="up-trending-section--item__link-description" aria-hidden="true">The sixth EY Climate Action Barometer shows an increase in companies reporting on climate but falling short of carbon ambitions. Learn more.</p> <span class="date">12 Nov 2024</span> <span class="trending-tag up-trending-section--item__tag">Sustainability</span> </div> </a> </li> <li class="up-trending-section--item"> <a href="/en_uk/insights/law/how-microsoft-streamlined-regulatory-compliance-with-gen-ai" class="up-trending-section--item__link-name"> <img src="/content/dam/ey-unified-site/ey-com/en-gl/insights/law/images/ey-ai-team-of-lawyers-planning-with-business-colleagues-during-meeting-at-law-firm.jpg" srcset="/content/dam/ey-unified-site/ey-com/en-gl/insights/law/images/ey-ai-team-of-lawyers-planning-with-business-colleagues-during-meeting-at-law-firm.jpg.transform/instant-search-200/img.jpg 1x,/content/dam/ey-unified-site/ey-com/en-gl/insights/law/images/ey-ai-team-of-lawyers-planning-with-business-colleagues-during-meeting-at-law-firm.jpg.transform/instant-search-400/img.jpg 2x,/content/dam/ey-unified-site/ey-com/en-gl/insights/law/images/ey-ai-team-of-lawyers-planning-with-business-colleagues-during-meeting-at-law-firm.jpg.transform/up-img-width-thumbnail-large-screen/img.jpg 3x" alt="" aria-hidden="true"/> <div class="trending-info"> <p class="up-trending-section--item__link-text">How Microsoft streamlined regulatory compliance with GenAI </p> <p class="up-trending-section--item__link-description" aria-hidden="true">This case study reveals how Microsoft legal teams are using GenAI to confidently manage regulatory change. Learn more.</p> <span class="date">15 Oct 2024</span> <span class="trending-tag up-trending-section--item__tag">Law</span> </div> </a> </li> <li class="up-trending-section--item"> <a href="/en_uk/board-matters/board-cso-cfo-dynamic-for-sustainability" class="up-trending-section--item__link-name"> <img src="/content/dam/ey-unified-site/ey-com/en-gl/campaigns/board-matters/images/ey-spectrum-bixby-creek-bridge-at-backlight-static-no-zoom.jpg" srcset="/content/dam/ey-unified-site/ey-com/en-gl/campaigns/board-matters/images/ey-spectrum-bixby-creek-bridge-at-backlight-static-no-zoom.jpg.transform/instant-search-200/img.jpg 1x,/content/dam/ey-unified-site/ey-com/en-gl/campaigns/board-matters/images/ey-spectrum-bixby-creek-bridge-at-backlight-static-no-zoom.jpg.transform/instant-search-400/img.jpg 2x,/content/dam/ey-unified-site/ey-com/en-gl/campaigns/board-matters/images/ey-spectrum-bixby-creek-bridge-at-backlight-static-no-zoom.jpg.transform/up-img-width-thumbnail-large-screen/img.jpg 3x" alt="" aria-hidden="true"/> <div class="trending-info"> <p class="up-trending-section--item__link-text">How can boards bridge the gap between sustainability ambition and action? </p> <p class="up-trending-section--item__link-description" aria-hidden="true">EY spoke to CFOs, CSOs and board members – read on to hear from six global leaders bridging the gap between sustainability ambition and action.</p> <span class="date">23 Sep 2024</span> </div> </a> </li> </ul> </div> </div> </div> </div> <div class="eycom-tier3-myey-config"><div class="my-ey" data-analytics-category="Top Navigation"> <a class="myey-url" title="My EY" href="https://login.ey.com/myey/home" style="display: none" data-analytics-link-click> <span aria-hidden="true" class="up-navigation-bar__person-icon"></span> <span class="myeyText" data-analytics-action-value>My EY</span> </a> <a class="myey-login-url" title="My EY" href="https://login.ey.com/myey/login" data-analytics-link-click> <span aria-hidden="true" class="up-navigation-bar__person-outline-icon"></span> <span class="myeyText" data-analytics-action-value>My EY</span> </a> <div class="hidden-iframe" style="display: none" width="0" height="0" data-iframe-Url="https://login.ey.com/myey/ey-connect"></div> </div> </div> <div class="eycom-tier3-country-selector"><div class="globe" title="Open country language switcher"> <a href="#"> <span class="up-navigation-bar__language-icon" aria-hidden="true"></span> <span class="globeText"></span> <span class="globeText-language"></span> <i class="up-navigation-bar__expand-more-icon" aria-hidden="true"></i> </a> </div> <div id="country-result" data-analytics-category="Top Navigation"> <div class="country-title"> <p>Select your location</p> <p class="material-icons close-country-result" aria-label="Close country selector language dropdown"> <button class="close-country-result">close</button> <i class="up-navigation-bar__expand-more-icon"></i> </p> </div> <input id="countryInput" type="search" placeholder="Search location..." title="Search location"/> <div class="country-search"> <div id="selectedCountry" class="country-list"></div> <div class="local-site-heading">Local sites</div> <div id="myData" class="country-list" data-analytics-label="Country Selector"></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid aem-GridColumn aem-GridColumn--default--12"> <div id="container-10f25a4aea" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> </div> </div> </div> <div class="container responsivegrid aem-GridColumn aem-GridColumn--default--12"> <div id="container-05683c1053" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="hero-v2 cmp-container--component-e2e aem-GridColumn aem-GridColumn--default--12"> <div class="cmp-hero hero-image hero-image-immersive "> <div class="up-image " data-up-is="image"> <div class="up-image__image" data-up-hook-image="[image]" data-aspect-ratio="1.5" style="--up-image-focal-x: 50%; --up-image-focal-y: 50%"> <div data-cmp-is="image" data-cmp-widths="100,200,300,400,500,600,700,800,900,1000,1100,1200,1600,1800,2000,2400,2700,3000,3300,3600,3840" data-cmp-src="/adobe/dynamicmedia/deliver/dm-aid--a5fd63d3-1516-4d9b-afea-d479225ab264/ey-ai-latin-woman-making-a-mobile-payment-in-modern-boutique.jpg?preferwebp=true&quality=85&width={width}" data-asset-id="a5fd63d3-1516-4d9b-afea-d479225ab264" data-cmp-filereference="/content/dam/ey-unified-site/ey-com/en-gl/insights/consumer-products/images/ey-ai-latin-woman-making-a-mobile-payment-in-modern-boutique.jpg" id="image-render-b40e22c061" data-cmp-data-layer="{"image-render-b40e22c061":{"@type":"ey-unified-site/components/up-image/image-render","repo:modifyDate":"2024-10-09T13:35:15Z","dc:title":"Latin woman making a mobile payment in modern boutique","image":{"repo:id":"a5fd63d3-1516-4d9b-afea-d479225ab264","repo:modifyDate":"2024-03-14T09:06:47Z","@type":"image/jpeg","repo:path":"/content/dam/ey-unified-site/ey-com/en-gl/insights/consumer-products/images/ey-ai-latin-woman-making-a-mobile-payment-in-modern-boutique.jpg"}}}" data-cmp-hook-image="imageV3" class="cmp-image" itemscope itemtype="http://schema.org/ImageObject"> <img src="/adobe/dynamicmedia/deliver/dm-aid--a5fd63d3-1516-4d9b-afea-d479225ab264/ey-ai-latin-woman-making-a-mobile-payment-in-modern-boutique.jpg?preferwebp=true&quality=85" srcset="/adobe/dynamicmedia/deliver/dm-aid--a5fd63d3-1516-4d9b-afea-d479225ab264/ey-ai-latin-woman-making-a-mobile-payment-in-modern-boutique.jpg?preferwebp=true&quality=85&width=100 100w,/adobe/dynamicmedia/deliver/dm-aid--a5fd63d3-1516-4d9b-afea-d479225ab264/ey-ai-latin-woman-making-a-mobile-payment-in-modern-boutique.jpg?preferwebp=true&quality=85&width=200 200w,/adobe/dynamicmedia/deliver/dm-aid--a5fd63d3-1516-4d9b-afea-d479225ab264/ey-ai-latin-woman-making-a-mobile-payment-in-modern-boutique.jpg?preferwebp=true&quality=85&width=300 300w,/adobe/dynamicmedia/deliver/dm-aid--a5fd63d3-1516-4d9b-afea-d479225ab264/ey-ai-latin-woman-making-a-mobile-payment-in-modern-boutique.jpg?preferwebp=true&quality=85&width=400 400w,/adobe/dynamicmedia/deliver/dm-aid--a5fd63d3-1516-4d9b-afea-d479225ab264/ey-ai-latin-woman-making-a-mobile-payment-in-modern-boutique.jpg?preferwebp=true&quality=85&width=500 500w,/adobe/dynamicmedia/deliver/dm-aid--a5fd63d3-1516-4d9b-afea-d479225ab264/ey-ai-latin-woman-making-a-mobile-payment-in-modern-boutique.jpg?preferwebp=true&quality=85&width=600 600w,/adobe/dynamicmedia/deliver/dm-aid--a5fd63d3-1516-4d9b-afea-d479225ab264/ey-ai-latin-woman-making-a-mobile-payment-in-modern-boutique.jpg?preferwebp=true&quality=85&width=700 700w,/adobe/dynamicmedia/deliver/dm-aid--a5fd63d3-1516-4d9b-afea-d479225ab264/ey-ai-latin-woman-making-a-mobile-payment-in-modern-boutique.jpg?preferwebp=true&quality=85&width=800 800w,/adobe/dynamicmedia/deliver/dm-aid--a5fd63d3-1516-4d9b-afea-d479225ab264/ey-ai-latin-woman-making-a-mobile-payment-in-modern-boutique.jpg?preferwebp=true&quality=85&width=900 900w,/adobe/dynamicmedia/deliver/dm-aid--a5fd63d3-1516-4d9b-afea-d479225ab264/ey-ai-latin-woman-making-a-mobile-payment-in-modern-boutique.jpg?preferwebp=true&quality=85&width=1000 1000w,/adobe/dynamicmedia/deliver/dm-aid--a5fd63d3-1516-4d9b-afea-d479225ab264/ey-ai-latin-woman-making-a-mobile-payment-in-modern-boutique.jpg?preferwebp=true&quality=85&width=1100 1100w,/adobe/dynamicmedia/deliver/dm-aid--a5fd63d3-1516-4d9b-afea-d479225ab264/ey-ai-latin-woman-making-a-mobile-payment-in-modern-boutique.jpg?preferwebp=true&quality=85&width=1200 1200w,/adobe/dynamicmedia/deliver/dm-aid--a5fd63d3-1516-4d9b-afea-d479225ab264/ey-ai-latin-woman-making-a-mobile-payment-in-modern-boutique.jpg?preferwebp=true&quality=85&width=1600 1600w,/adobe/dynamicmedia/deliver/dm-aid--a5fd63d3-1516-4d9b-afea-d479225ab264/ey-ai-latin-woman-making-a-mobile-payment-in-modern-boutique.jpg?preferwebp=true&quality=85&width=1800 1800w,/adobe/dynamicmedia/deliver/dm-aid--a5fd63d3-1516-4d9b-afea-d479225ab264/ey-ai-latin-woman-making-a-mobile-payment-in-modern-boutique.jpg?preferwebp=true&quality=85&width=2000 2000w,/adobe/dynamicmedia/deliver/dm-aid--a5fd63d3-1516-4d9b-afea-d479225ab264/ey-ai-latin-woman-making-a-mobile-payment-in-modern-boutique.jpg?preferwebp=true&quality=85&width=2400 2400w,/adobe/dynamicmedia/deliver/dm-aid--a5fd63d3-1516-4d9b-afea-d479225ab264/ey-ai-latin-woman-making-a-mobile-payment-in-modern-boutique.jpg?preferwebp=true&quality=85&width=2700 2700w,/adobe/dynamicmedia/deliver/dm-aid--a5fd63d3-1516-4d9b-afea-d479225ab264/ey-ai-latin-woman-making-a-mobile-payment-in-modern-boutique.jpg?preferwebp=true&quality=85&width=3000 3000w,/adobe/dynamicmedia/deliver/dm-aid--a5fd63d3-1516-4d9b-afea-d479225ab264/ey-ai-latin-woman-making-a-mobile-payment-in-modern-boutique.jpg?preferwebp=true&quality=85&width=3300 3300w,/adobe/dynamicmedia/deliver/dm-aid--a5fd63d3-1516-4d9b-afea-d479225ab264/ey-ai-latin-woman-making-a-mobile-payment-in-modern-boutique.jpg?preferwebp=true&quality=85&width=3600 3600w,/adobe/dynamicmedia/deliver/dm-aid--a5fd63d3-1516-4d9b-afea-d479225ab264/ey-ai-latin-woman-making-a-mobile-payment-in-modern-boutique.jpg?preferwebp=true&quality=85&width=3840 3840w" loading="lazy" class="cmp-image__image" itemprop="contentUrl" width="3840" height="2560" alt="EY-AI latin woman making a mobile payment in modern boutique" title="Latin woman making a mobile payment in modern boutique"/> <meta itemprop="caption" content="Latin woman making a mobile payment in modern boutique"/> </div> </div> </div> <div class="cmp-hero__overlay" data-variant-type="image-immersive"> <div class="cmp-hero__content"> <div class="cmp-hero__title"> <h1 class="h1"> How GenAI changes the way CPG and retail operate — and consumers too </h1> </div> </div> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid aem-GridColumn aem-GridColumn--default--12"> <div id="container-e5d2e77b8d" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 aem-Grid--tablet-portrait--12 aem-Grid--mobile--12 aem-Grid--tablet-landscape--12 "> <div class="container responsivegrid aem-GridColumn aem-GridColumn--default--12"> <div id="container-aa6c2edc46" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="upTwoColumns component aem-GridColumn aem-GridColumn--default--12"><div class="up-two-columns"> <div class="up-two-columns__left-container"> <div class="left-container container responsivegrid up-two-columns__left-container-top"> <div id="left-container-49ad4ce1fd" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="up-authors-and-contributors aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--12 aem-GridColumn--offset--default--0"> <div class="up-authors-and-contributors up-authors-and-contributors--article-sidebar" data-up-analytics="authors-and-contributors" data-up-is="authors-and-contributors"> <div class="up-authors-and-contributors__author-link-wrapper" data-up-hook-authors-and-contributors="cta"> <figure class="up-authors-and-contributors__author-link-content"> <div class="up-authors-and-contributors__author-image-link-wrapper cmp-image"> <img class="cmp-image__image" src="/content/dam/content-fragments/ey-unified-site/ey-com/people/global/en/images/j/ey-john-dubois-meta.jpg" srcset="/content/dam/content-fragments/ey-unified-site/ey-com/people/global/en/images/j/ey-john-dubois-meta.jpg.transform/up-authors-and-contributors-150/img.jpg 1x,/content/dam/content-fragments/ey-unified-site/ey-com/people/global/en/images/j/ey-john-dubois-meta.jpg.transform/up-authors-and-contributors-250/img.jpg 2x,/content/dam/content-fragments/ey-unified-site/ey-com/people/global/en/images/j/ey-john-dubois-meta.jpg.transform/up-authors-and-contributors-450/img.jpg 3x" alt="Photographic portrait of John Dubois"/> </div> <a href="/en_uk/people/john-dubois" data-up-hook-authors-and-contributors="authorlink" class="up-authors-and-contributors__author-name-container up-authors-and-contributors__analytics-author-link" aria-label="John Dubois" data-author-label="by"> John Dubois </a> <p class="up-authors-and-contributors__author-title">EY Consumer Data & Analytics Leader</p> </figure> </div> <div class="up-authors-and-contributors__contributors"> <p class="up-authors-and-contributors__contributors-title"> Contributors </p> <ul class="up-authors-and-contributors__contributors-links"> <li class="up-authors-and-contributors__contributor-link-container"> <a class="up-authors-and-contributors__contributor-link" href="/en_uk/people/jon-copestake"> Jon Copestake</a> </li> </ul> </div> </div> </div> <div class="displaymetadata aem-GridColumn aem-GridColumn--default--12"><div> <div class="up-display-metadata-utility"> <span class="up-display-metadata-utility__content"> 17 minute read </span> <span class="up-display-metadata-utility__content"> 18 Mar 2024 </span> </div> </div> </div> <div class="surfaceTags aem-GridColumn aem-GridColumn--default--12"> <div data-cmp-data-layer="{"surfaceTags-300b78a467":{"@type":"ey-unified-site/components/surfaceTags","repo:modifyDate":"2024-10-09T13:35:12Z"}}" data-analytics-category="Surface Tags" class="up-surface-tags"> <span class="up-surface-tags__topic-title" data-analytics-label> Related topics </span> <div class="up-surface-tags__topic-items"> <div class="up-surface-tags__topic-items-item"> <a class="cmp-button" data-analytics-link-click href="/en_uk/services/technology"> <span data-analytics-action-value class="cmp-button__text">Technology</span> </a> </div> <div class="up-surface-tags__topic-items-item"> <a class="cmp-button" data-analytics-link-click href="/en_uk/services/ai"> <span data-analytics-action-value class="cmp-button__text">AI</span> </a> </div> <div class="up-surface-tags__topic-items-item"> <a class="cmp-button" data-analytics-link-click href="/en_uk/future-consumer-now"> <span data-analytics-action-value class="cmp-button__text">FutureConsumer.Now</span> </a> </div> <div class="up-surface-tags__topic-items-item"> <a class="cmp-button" data-analytics-link-click href="/en_uk/future-consumer-index"> <span data-analytics-action-value class="cmp-button__text">Future consumer index</span> </a> </div> <div class="up-surface-tags__topic-items-item"> <a class="cmp-button" data-analytics-link-click href="/en_uk/industries/retail"> <span data-analytics-action-value class="cmp-button__text">Transforming retail</span> </a> </div> </div> </div> </div> <div class="upSocialUtilityBar component aem-GridColumn aem-GridColumn--default--12"> <div data-up-short-url="https://go.ey.com/3xR0lyX" data-up-is="social-utility-bar" class="up-social-utility-bar" data-analytics-category="Social Utility Bar" data-cmp-data-layer="{"up-social-utility-bar-f7ffb2734a":{"@type":"ey-unified-site/components/up-social-utility-bar","repo:modifyDate":"2024-10-09T13:35:12Z"}}" data-up-translation-link-copied-text="link copied to clipboard" data-up-translation-link-copy-text="Copy"> <ul class="up-social-utility-bar__list"> <li class="up-social-utility-bar__item"> <a class="up-social-utility-bar__cta" data-type-share data-analytics-event-label="SocialShare: <Facebook>" data-up-hook-social-utility-bar="[socialLinks]" href="#" data-url-pattern="https://www.facebook.com/sharer.php?u={url}&t={title}" target="_blank" aria-label="Facebook" title="Facebook" rel="noopener noreferrer"> <span aria-hidden="true" class="up-social-utility-bar__cta-icon--mask" style="--social-utility-bar-icon-url: url('\2f content\2f dam\2f ey-unified-site\2ficon\2fic_facebook.svg')"></span> <span class="up-social-utility-bar__cta-text">Facebook</span> </a> </li> <li class="up-social-utility-bar__item"> <a class="up-social-utility-bar__cta" data-type-share data-analytics-event-label="SocialShare: <Twitter>" data-up-hook-social-utility-bar="[socialLinks]" href="#" data-url-pattern="https://twitter.com/intent/tweet?text={title}&url={url}" target="_blank" aria-label="X formerly known as twitter" title="Twitter" rel="noopener noreferrer"> <span aria-hidden="true" class="up-social-utility-bar__cta-icon--mask" style="--social-utility-bar-icon-url: url('\2f content\2f dam\2f ey-unified-site\2ficon\2fic_twitter.svg')"></span> <span class="up-social-utility-bar__cta-text">Twitter</span> </a> </li> <li class="up-social-utility-bar__item"> <a class="up-social-utility-bar__cta" data-type-share data-analytics-event-label="SocialShare: <LinkedIn>" data-up-hook-social-utility-bar="[socialLinks]" href="#" data-url-pattern="http://www.linkedin.com/shareArticle?mini=true&url={url}&title={title}" target="_blank" aria-label="LinkedIn" title="LinkedIn" rel="noopener noreferrer"> <span aria-hidden="true" class="up-social-utility-bar__cta-icon--mask" style="--social-utility-bar-icon-url: url('\2f content\2f dam\2f ey-unified-site\2ficon\2fic_linkedin.svg')"></span> <span class="up-social-utility-bar__cta-text">LinkedIn</span> </a> </li> <li class="up-social-utility-bar__item"> <button class="up-social-utility-bar__cta up-social-utility-bar__cta--copy" title="Copy" data-up-hook-social-utility-bar="copy" aria-label="Copy" data-analytics-event-label="SocialShare:< Copy >"> <span class="up-social-utility-bar__cta-icon" aria-hidden="true"></span> </button> <span class="up-social-utility-bar__copied-link-popup" data-up-hook-social-utility-bar="linkCopied">Link Copied</span> </li> </ul> </div> </div> </div> </div> </div> <div class="left-container container responsivegrid up-two-columns__left-container-bottom"> <div id="left-container-6b73ff02a6" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> </div> </div> </div> </div> <div class="parsys up-two-columns__right-container"><div class="rich-text text section"><div data-cmp-data-layer="{"rich-text-056d1f4514":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-10-09T13:35:12Z","xdm:text":"<h4><span class=\"copy-block\">Business use cases for generative AI are proliferating. But don’t ignore the profound effect it will have on how consumers live, work and shop.</span></h4>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4><span class="copy-block">Business use cases for generative AI are proliferating. But don’t ignore the profound effect it will have on how consumers live, work and shop.</span></h4> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="separator cmp-separator--horizontal-rule cmp-separator--half-size section"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="rich-text text section"><div data-cmp-data-layer="{"rich-text-e3c206d9eb":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-10-09T13:35:12Z","xdm:text":"<p><span class=\"copy-block\"><b>In brief</b></span></p>\r\n<ul>\r\n<li><span class=\"copy-block\">Companies are shifting from local pilots to fully integrating generative AI (GenAI) throughout the value chain to enhance productivity and engagement.</span></li>\r\n<li><span class=\"copy-block\">Brands and retailers face a risk-and-reward paradox as they balance the business opportunity and where best to create value, with managing governance needs.</span></li>\r\n<li><span class=\"copy-block\">GenAI will crucially change consumer behaviors as adoption influences more areas of their lives, giving companies new ways to engage with them.</span></li>\r\n</ul>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block"><b>In brief</b></span></p> <ul><li><span class="copy-block">Companies are shifting from local pilots to fully integrating generative AI (GenAI) throughout the value chain to enhance productivity and engagement.</span></li><li><span class="copy-block">Brands and retailers face a risk-and-reward paradox as they balance the business opportunity and where best to create value, with managing governance needs.</span></li><li><span class="copy-block">GenAI will crucially change consumer behaviors as adoption influences more areas of their lives, giving companies new ways to engage with them.</span></li></ul> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="separator cmp-separator--horizontal-rule cmp-separator--half-size section"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="rich-text text section"><div data-cmp-data-layer="{"rich-text-51478010d5":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-10-09T13:35:13Z","xdm:text":"<p><span class=\"copy-block\"><span class=\"drop-cap\">I</span>f 2023 was seen as the breakout year for generative AI, then 2024 is the year it’s expected to become mainstream, integrating into a vast array of business processes and applications.&nbsp;</span></p>\r\n<p><span class=\"copy-block\">Initial enthusiasm drove use cases that encouraged consumer co-creation in marketing campaigns, optimized product descriptions and improved consumer experiences in navigating e-commerce platforms or talking to chat bots. Then came a retrenchment where issues of governance and risk became apparent. Brands and retailers have a lot of reputation to protect, and some pulled back on their use of publicly available large language models (LLMs) as fears of intellectual property leakage or artificial intelligence (AI) biases grew.</span></p>\r\n<p><span class=\"copy-block\">Now consumer facing companies are entering into a phase where managing risk will go hand in hand with delivering enterprise-wide scale. This will enable AI to deliver accelerated solutions to multiple industry needs.&nbsp;</span></p>\r\n<p><span class=\"copy-block\">But as companies find their way, so do consumers. ChatGPT, a publicly available generative AI chatbot, took only five days to reach its first one million users and currently has 180 million of them, generating 1.6 billion website visits in January 2024.<sup>1</sup>&nbsp;This interest is already changing consumer behaviors which, as they take hold, will also have further implications for consumer-packaged goods (CPG) companies and retailers.</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block"><span class="drop-cap">I</span>f 2023 was seen as the breakout year for generative AI, then 2024 is the year it’s expected to become mainstream, integrating into a vast array of business processes and applications. </span></p> <p><span class="copy-block">Initial enthusiasm drove use cases that encouraged consumer co-creation in marketing campaigns, optimized product descriptions and improved consumer experiences in navigating e-commerce platforms or talking to chat bots. Then came a retrenchment where issues of governance and risk became apparent. Brands and retailers have a lot of reputation to protect, and some pulled back on their use of publicly available large language models (LLMs) as fears of intellectual property leakage or artificial intelligence (AI) biases grew.</span></p> <p><span class="copy-block">Now consumer facing companies are entering into a phase where managing risk will go hand in hand with delivering enterprise-wide scale. This will enable AI to deliver accelerated solutions to multiple industry needs. </span></p> <p><span class="copy-block">But as companies find their way, so do consumers. ChatGPT, a publicly available generative AI chatbot, took only five days to reach its first one million users and currently has 180 million of them, generating 1.6 billion website visits in January 2024.<sup>1</sup> This interest is already changing consumer behaviors which, as they take hold, will also have further implications for consumer-packaged goods (CPG) companies and retailers.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> </div> <div class="resources aem-GridColumn--default--none aem-GridColumn--default--9 aem-GridColumn aem-GridColumn--offset--default--3"><div> <div class="up-resources__full-width" data-analytics-category="Button"> <h3 class="up-resources__full-width-title" data-analytics-label>Download the report: How GenAI changes the way CPG and retail operate — and consumers too</h3> <div class="up-resources__full-width-button-container"> <a data-analytics-link-click data-analytics-action-label="ey-gl-crs-gbmc-genai-pov-v4-03-2024" data-analytics-action-value="ey-gl-crs-gbmc-genai-pov-v4-03-2024" data-resource-title="Download the report: How GenAI changes the way CPG and retail operate — and consumers too" class="up-resources__full-width-button" href="/content/dam/ey-unified-site/ey-com/en-gl/insights/consumer-products/documents/ey-gl-crs-gbmc-genai-pov-v4-03-2024.pdf" target="_blank" title=" ey-gl-crs-gbmc-genai-pov-v4-03-2024"><span class="up-resources__full-width-button-label">PDF</span> <span class="up-resources__full-width-button-size">(3 MB)</span> </a> </div> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid cmp-container--component-e2e aem-GridColumn aem-GridColumn--default--12"> <div id="container-b3c851e5a1" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="chapter-breaker aem-GridColumn aem-GridColumn--default--12"> <div class="up-chapter-breaker up-chapter-breaker---with-image up-chapter-breaker--bothleft up-chapter-breaker--article" id="chapter-breaker-a5275b78ed"> <div class="up-chapter-breaker__img"> <div class="up-image " data-up-is="image"> <div class="up-image__image" data-up-hook-image="[image]" data-aspect-ratio="1.5" style="--up-image-focal-x: 50%; --up-image-focal-y: 50%"> <div data-cmp-is="image" data-cmp-widths="100,200,300,400,500,600,700,800,900,1000,1100,1200,1600,1800,2000,2400,2700,3000,3300,3600,3840" data-cmp-src="/adobe/dynamicmedia/deliver/dm-aid--150bb579-9678-474f-b172-1651133d3b74/ey-boys-sliding-down-hill-in-the-backyard.jpg?preferwebp=true&quality=85&width={width}" data-asset-id="150bb579-9678-474f-b172-1651133d3b74" data-cmp-filereference="/content/dam/ey-unified-site/ey-com/en-gl/insights/consumer-products/images/ey-boys-sliding-down-hill-in-the-backyard.jpg" id="image-render-69fa782c4e" data-cmp-data-layer="{"image-render-69fa782c4e":{"@type":"ey-unified-site/components/up-image/image-render","repo:modifyDate":"2024-10-09T13:35:13Z","dc:title":"boys sliding down hill in the backyard","image":{"repo:id":"150bb579-9678-474f-b172-1651133d3b74","repo:modifyDate":"2024-03-14T09:39:02Z","@type":"image/jpeg","repo:path":"/content/dam/ey-unified-site/ey-com/en-gl/insights/consumer-products/images/ey-boys-sliding-down-hill-in-the-backyard.jpg"}}}" data-cmp-hook-image="imageV3" class="cmp-image" itemscope itemtype="http://schema.org/ImageObject"> <img src="/adobe/dynamicmedia/deliver/dm-aid--150bb579-9678-474f-b172-1651133d3b74/ey-boys-sliding-down-hill-in-the-backyard.jpg?preferwebp=true&quality=85" srcset="/adobe/dynamicmedia/deliver/dm-aid--150bb579-9678-474f-b172-1651133d3b74/ey-boys-sliding-down-hill-in-the-backyard.jpg?preferwebp=true&quality=85&width=100 100w,/adobe/dynamicmedia/deliver/dm-aid--150bb579-9678-474f-b172-1651133d3b74/ey-boys-sliding-down-hill-in-the-backyard.jpg?preferwebp=true&quality=85&width=200 200w,/adobe/dynamicmedia/deliver/dm-aid--150bb579-9678-474f-b172-1651133d3b74/ey-boys-sliding-down-hill-in-the-backyard.jpg?preferwebp=true&quality=85&width=300 300w,/adobe/dynamicmedia/deliver/dm-aid--150bb579-9678-474f-b172-1651133d3b74/ey-boys-sliding-down-hill-in-the-backyard.jpg?preferwebp=true&quality=85&width=400 400w,/adobe/dynamicmedia/deliver/dm-aid--150bb579-9678-474f-b172-1651133d3b74/ey-boys-sliding-down-hill-in-the-backyard.jpg?preferwebp=true&quality=85&width=500 500w,/adobe/dynamicmedia/deliver/dm-aid--150bb579-9678-474f-b172-1651133d3b74/ey-boys-sliding-down-hill-in-the-backyard.jpg?preferwebp=true&quality=85&width=600 600w,/adobe/dynamicmedia/deliver/dm-aid--150bb579-9678-474f-b172-1651133d3b74/ey-boys-sliding-down-hill-in-the-backyard.jpg?preferwebp=true&quality=85&width=700 700w,/adobe/dynamicmedia/deliver/dm-aid--150bb579-9678-474f-b172-1651133d3b74/ey-boys-sliding-down-hill-in-the-backyard.jpg?preferwebp=true&quality=85&width=800 800w,/adobe/dynamicmedia/deliver/dm-aid--150bb579-9678-474f-b172-1651133d3b74/ey-boys-sliding-down-hill-in-the-backyard.jpg?preferwebp=true&quality=85&width=900 900w,/adobe/dynamicmedia/deliver/dm-aid--150bb579-9678-474f-b172-1651133d3b74/ey-boys-sliding-down-hill-in-the-backyard.jpg?preferwebp=true&quality=85&width=1000 1000w,/adobe/dynamicmedia/deliver/dm-aid--150bb579-9678-474f-b172-1651133d3b74/ey-boys-sliding-down-hill-in-the-backyard.jpg?preferwebp=true&quality=85&width=1100 1100w,/adobe/dynamicmedia/deliver/dm-aid--150bb579-9678-474f-b172-1651133d3b74/ey-boys-sliding-down-hill-in-the-backyard.jpg?preferwebp=true&quality=85&width=1200 1200w,/adobe/dynamicmedia/deliver/dm-aid--150bb579-9678-474f-b172-1651133d3b74/ey-boys-sliding-down-hill-in-the-backyard.jpg?preferwebp=true&quality=85&width=1600 1600w,/adobe/dynamicmedia/deliver/dm-aid--150bb579-9678-474f-b172-1651133d3b74/ey-boys-sliding-down-hill-in-the-backyard.jpg?preferwebp=true&quality=85&width=1800 1800w,/adobe/dynamicmedia/deliver/dm-aid--150bb579-9678-474f-b172-1651133d3b74/ey-boys-sliding-down-hill-in-the-backyard.jpg?preferwebp=true&quality=85&width=2000 2000w,/adobe/dynamicmedia/deliver/dm-aid--150bb579-9678-474f-b172-1651133d3b74/ey-boys-sliding-down-hill-in-the-backyard.jpg?preferwebp=true&quality=85&width=2400 2400w,/adobe/dynamicmedia/deliver/dm-aid--150bb579-9678-474f-b172-1651133d3b74/ey-boys-sliding-down-hill-in-the-backyard.jpg?preferwebp=true&quality=85&width=2700 2700w,/adobe/dynamicmedia/deliver/dm-aid--150bb579-9678-474f-b172-1651133d3b74/ey-boys-sliding-down-hill-in-the-backyard.jpg?preferwebp=true&quality=85&width=3000 3000w,/adobe/dynamicmedia/deliver/dm-aid--150bb579-9678-474f-b172-1651133d3b74/ey-boys-sliding-down-hill-in-the-backyard.jpg?preferwebp=true&quality=85&width=3300 3300w,/adobe/dynamicmedia/deliver/dm-aid--150bb579-9678-474f-b172-1651133d3b74/ey-boys-sliding-down-hill-in-the-backyard.jpg?preferwebp=true&quality=85&width=3600 3600w,/adobe/dynamicmedia/deliver/dm-aid--150bb579-9678-474f-b172-1651133d3b74/ey-boys-sliding-down-hill-in-the-backyard.jpg?preferwebp=true&quality=85&width=3840 3840w" loading="lazy" class="cmp-image__image" itemprop="contentUrl" width="3840" height="2560" alt="Boys sliding down hill in the backyard" title="boys sliding down hill in the backyard"/> <meta itemprop="caption" content="boys sliding down hill in the backyard"/> </div> </div> </div> </div> <div class="up-chapter-breaker__gradient"></div> <div class="up-chapter-breaker__number-container"> <span class="up-chapter-breaker__number">1</span> </div> <div class="up-chapter-breaker__content-grid"> <div class="up-chapter-breaker__content"> <p class="up-chapter-breaker__label"> Chapter 1 </p> <h2 class="up-chapter-breaker__title">Fast-tracking generative AI in retail and CPG: scaling pilots</h2> <p class="up-chapter-breaker__subtitle">The potential benefits of integrating GenAI across the wider business ecosystem are mounting.</p> </div> </div> </div> </div> </div> </div> </div> <div class="nested-tile aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2"><div class="content"> <div class="height-control"></div> <div class="nestedTileSec nestedTile-parsys rightAlign small"> <div id="nested-tile-container-aac093d8ae" class="cmp-container"> <div class="link-area"> <div class="cmp-link-area cmp-link-area--regular " data-analytics-category="Link Area"> <p class="cmp-link-area__header"> How EY can help </p> <div> <ul class="cmp-link-area__regular "> <li class="cmp-link-area__item "> <div class="cmp-link-area__wrapper"> <p class="cmp-link-area__item--title"> <a data-analytics-link-click data-analytics-event-label="linkAreaHeader-EY-How EY can Help" data-analytics-action-value="Artificial Intelligence" href="/en_uk/services/ai/platform"> Artificial Intelligence </a> </p> </div> <p class="cmp-link-area__item__paragraph">EY.ai - a unifying platform</p> <a class="cmp-link-area__item__readmore" href="/en_uk/services/ai/platform"> Read more </a> </li> </ul> </div> </div> </div> </div> </div> <div class="richText-content cmp-text "> <p><span class="copy-block">The <a href="/en_uk/services/strategy/competitive-edge" target="_self" rel="noopener noreferrer">EY Strategy Edge platform</a> identified over 277 AI-related deals in the consumer industry market between 2020 and 2023, amounting to investments of over US$8b. Although GenAI explicitly accounts for only 5% of these deals, don’t be fooled into thinking it’s not significant. Much of the excitement around GenAI has taken place in the last year. Its ability to improve and combine with other technologies means that it has progressed rapidly through its own hype cycle and become a key consideration in the consumer market. <br /> </span></p> <p><span class="copy-block">We are already seeing use cases cascade throughout consumer businesses, ranging from faster and cheaper marketing to highly automated contracting processes. A breakdown of the identified<u> </u>consumer AI-related M&A deals shows them spanning the entire enterprise, with one-third related to sourcing and procurement at one end of the value chain, and one-fifth helping drive sales and last-mile solutions at the other end. While current perceptions of GenAI typically see it as a functional toolset which can be leveraged to provide solutions to a range of individual business needs, the real power will be realized when organizations start to view it as an enterprise enabler for their own business transformation. This integration will help it deliver innovative experiences for customers and employees that can drive value across multiple functions at once.</span></p> </div> </div> </div> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2"><div data-cmp-data-layer="{"rich-text-7d54e735c8":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-10-09T13:35:13Z","xdm:text":"<h4><span class=\"copy-block\">GenAI in practice: how EY teams are working with consumer-facing companies</span></h4>\r\n<p><span class=\"copy-block\">Here are four very different examples of how EY teams are helping CPG companies and retailers use GenAI.</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4><span class="copy-block">GenAI in practice: how EY teams are working with consumer-facing companies</span></h4> <p><span class="copy-block">Here are four very different examples of how EY teams are helping CPG companies and retailers use GenAI.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="upAccordion component aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2"> <div id="accordion-2e06d54b5d" class="up-accordion" data-up-is="accordion" data-placeholder-text="false"> <ul class="up-accordion__list"> <li data-up-hook-accordion="[items]" id="accordion-2e06d54b5d-item-d0092df81c" class="up-accordion__item"> <h2 class="up-accordion__header"> <button id="accordion-2e06d54b5d-item-d0092df81c-button" class="up-accordion__header-button" aria-controls="accordion-2e06d54b5d-item-d0092df81c-panel" aria-expanded="false" data-up-hook-accordion="[buttons]"> <span class="up-accordion__header-button-title">Retail: text-to-image</span> <span class="up-accordion__header-button-icon"> </span> </button> </h2> <div data-up-hook-accordion="[panels]" id="accordion-2e06d54b5d-item-d0092df81c-panel" class="up-accordion__panel" role="region" aria-labelledby="accordion-2e06d54b5d-item-d0092df81c-button" aria-hidden="true" inert><div class="container responsivegrid"> <div id="container-d0092df81c" class="cmp-container"> <div class="aem-Grid aem-Grid--8 aem-Grid--default--8 "> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--0"><div data-cmp-data-layer="{"rich-text-e2d6451198":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-10-09T13:35:13Z","xdm:text":"<p><span class=\"copy-block\">A retail company wanted to streamline product development timelines, including commercialization, and stay at the forefront of consumer trends.</span><br>\r\n</p>\r\n<p><span class=\"copy-block\">To address these needs, an EY team accelerated the design process using GenAI models trained on sales and competitive data, customer feedback and thousands of labeled images of features and designs. Using a series of prompts, AI augmented the designer’s process with suggested hyper-realistic, uniquely styled designs inspired by real-time concepts. As a result, design cycle times were shortened, customer satisfaction increased, and cost savings were generated through AI-driven automation.</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">A retail company wanted to streamline product development timelines, including commercialization, and stay at the forefront of consumer trends.</span><br /> </p> <p><span class="copy-block">To address these needs, an EY team accelerated the design process using GenAI models trained on sales and competitive data, customer feedback and thousands of labeled images of features and designs. Using a series of prompts, AI augmented the designer’s process with suggested hyper-realistic, uniquely styled designs inspired by real-time concepts. As a result, design cycle times were shortened, customer satisfaction increased, and cost savings were generated through AI-driven automation.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> </div> </div> </li> <li data-up-hook-accordion="[items]" id="accordion-2e06d54b5d-item-18e25b41d8" class="up-accordion__item"> <h2 class="up-accordion__header"> <button id="accordion-2e06d54b5d-item-18e25b41d8-button" class="up-accordion__header-button" aria-controls="accordion-2e06d54b5d-item-18e25b41d8-panel" aria-expanded="false" data-up-hook-accordion="[buttons]"> <span class="up-accordion__header-button-title">Consumer products: focus on value </span> <span class="up-accordion__header-button-icon"> </span> </button> </h2> <div data-up-hook-accordion="[panels]" id="accordion-2e06d54b5d-item-18e25b41d8-panel" class="up-accordion__panel" role="region" aria-labelledby="accordion-2e06d54b5d-item-18e25b41d8-button" aria-hidden="true" inert><div class="container responsivegrid"> <div id="container-18e25b41d8" class="cmp-container"> <div class="aem-Grid aem-Grid--8 aem-Grid--default--8 "> <div class="rich-text text aem-GridColumn aem-GridColumn--default--8"><div data-cmp-data-layer="{"rich-text-d360e5704d":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-10-09T13:35:13Z","xdm:text":"<p><span class=\"copy-block\">A global beverage company wanted to better understand how to integrate GenAI after seeing chatbot use rise rapidly across their network.</span></p>\r\n<p><span class=\"copy-block\">Leadership teams sought to learn how to responsibly scale GenAI across the organization, including the ideal architecture, governance and use cases, with a focus on value creation. Following strategy conversations across leadership teams, the company is expected to save US$1m through more efficient customer service calls, a reduction of hundreds of hours per month on reporting processes and improved brand positioning through enhanced product descriptions.</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">A global beverage company wanted to better understand how to integrate GenAI after seeing chatbot use rise rapidly across their network.</span></p> <p><span class="copy-block">Leadership teams sought to learn how to responsibly scale GenAI across the organization, including the ideal architecture, governance and use cases, with a focus on value creation. Following strategy conversations across leadership teams, the company is expected to save US$1m through more efficient customer service calls, a reduction of hundreds of hours per month on reporting processes and improved brand positioning through enhanced product descriptions.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> </div> </div> </li> <li data-up-hook-accordion="[items]" id="accordion-2e06d54b5d-item-f8060c0562" class="up-accordion__item"> <h2 class="up-accordion__header"> <button id="accordion-2e06d54b5d-item-f8060c0562-button" class="up-accordion__header-button" aria-controls="accordion-2e06d54b5d-item-f8060c0562-panel" aria-expanded="false" data-up-hook-accordion="[buttons]"> <span class="up-accordion__header-button-title">Retail: employee enablement </span> <span class="up-accordion__header-button-icon"> </span> </button> </h2> <div data-up-hook-accordion="[panels]" id="accordion-2e06d54b5d-item-f8060c0562-panel" class="up-accordion__panel" role="region" aria-labelledby="accordion-2e06d54b5d-item-f8060c0562-button" aria-hidden="true" inert><div class="container responsivegrid"> <div id="container-f8060c0562" class="cmp-container"> <div class="aem-Grid aem-Grid--8 aem-Grid--default--8 "> <div class="rich-text text aem-GridColumn aem-GridColumn--default--8"><div data-cmp-data-layer="{"rich-text-83cd8c42b2":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-10-09T13:35:13Z","xdm:text":"<p><span class=\"copy-block\">A Fortune 500 retailer needed to address the challenges of employee turnover, education and training to reduce enterprise risk and improve in-store efficiency.</span></p>\r\n<p><span class=\"copy-block\">EY professionals collaborated with the retailer, engaging the chief stores officer, chief information officer and chief risk officer to employ a natural language prototype to mitigate misinformation, avoid elongated response times, and reduce risk and compliance issues while helping improve the employee experience. A customized, GenAI-enabled chatbot empowered employees to prioritize their daily responsibilities, easily access onboarding guidance and receive timely communications.</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">A Fortune 500 retailer needed to address the challenges of employee turnover, education and training to reduce enterprise risk and improve in-store efficiency.</span></p> <p><span class="copy-block">EY professionals collaborated with the retailer, engaging the chief stores officer, chief information officer and chief risk officer to employ a natural language prototype to mitigate misinformation, avoid elongated response times, and reduce risk and compliance issues while helping improve the employee experience. A customized, GenAI-enabled chatbot empowered employees to prioritize their daily responsibilities, easily access onboarding guidance and receive timely communications.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> </div> </div> </li> <li data-up-hook-accordion="[items]" id="accordion-2e06d54b5d-item-8f186bf0f7" class="up-accordion__item"> <h2 class="up-accordion__header"> <button id="accordion-2e06d54b5d-item-8f186bf0f7-button" class="up-accordion__header-button" aria-controls="accordion-2e06d54b5d-item-8f186bf0f7-panel" aria-expanded="false" data-up-hook-accordion="[buttons]"> <span class="up-accordion__header-button-title">Consumer products: embedding AI</span> <span class="up-accordion__header-button-icon"> </span> </button> </h2> <div data-up-hook-accordion="[panels]" id="accordion-2e06d54b5d-item-8f186bf0f7-panel" class="up-accordion__panel" role="region" aria-labelledby="accordion-2e06d54b5d-item-8f186bf0f7-button" aria-hidden="true" inert><div class="container responsivegrid"> <div id="container-8f186bf0f7" class="cmp-container"> <div class="aem-Grid aem-Grid--8 aem-Grid--default--8 "> <div class="rich-text text aem-GridColumn aem-GridColumn--default--8"><div data-cmp-data-layer="{"rich-text-83e08f8ddd":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-10-09T13:35:13Z","xdm:text":"<p><span class=\"copy-block\">A Fortune 500 multinational snack company wanted to operationalize AI across the organization.</span></p>\r\n<p><span class=\"copy-block\">The CPG company, which had GenAI use cases in pockets across various functions, sought to provide standardization and operationalize a Center of Excellence to increase value, create efficiencies, and drive organizational scale and transformation responsibly. Focusing on value creation, ecosystems and existing accelerators to speed up the adoption, the EY team created an innovative strategy leveraging GenAI technologies that would allow the CPG company to unlock new growth opportunities, achieve unprecedented efficiency and gain access to timely, accurate business insights.</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">A Fortune 500 multinational snack company wanted to operationalize AI across the organization.</span></p> <p><span class="copy-block">The CPG company, which had GenAI use cases in pockets across various functions, sought to provide standardization and operationalize a Center of Excellence to increase value, create efficiencies, and drive organizational scale and transformation responsibly. Focusing on value creation, ecosystems and existing accelerators to speed up the adoption, the EY team created an innovative strategy leveraging GenAI technologies that would allow the CPG company to unlock new growth opportunities, achieve unprecedented efficiency and gain access to timely, accurate business insights.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> </div> </div> </li> </ul> </div> </div> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2"><div data-cmp-data-layer="{"rich-text-f8c3420e56":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-10-09T13:35:13Z","xdm:text":"<p><span class=\"copy-block\">As GenAI becomes implemented across different functions, the potential to integrate it into the wider business ecosystem is becoming more prominent. This will be driven, in part, by the open source and interoperable nature of many applications. GenAI can be seen as a technological Swiss Army Knife which can be adapted and used for many different purposes. The solutions it provides may be things that other technologies could deliver, but perhaps not as quickly, easily or cost effectively. For example, if GenAI can be used to make it easier for different coding systems to work together within the same business, then it can also be applied to break through technology silos between ecosystem partners to improve the accuracy and efficiency of processes like procurement, supply chain transparency and quality standards.</span></p>\r\n<h4><span class=\"copy-block\">Consider this — you don’t need a “one size fits all” generative AI strategy</span></h4>\r\n<p><span class=\"copy-block\">Many business intelligence providers have already added LLM layers to speed up and customize the information that they can provide for consumer companies. While some retail and consumer goods companies are partnering with them to improve their strategic insights functions, others are seeking to build or develop LLM platforms of their own to deliver control and customization.</span></p>\r\n<p><span class=\"copy-block\">There is no need to choose between these approaches; both can bring different benefits. Integrating and training an existing LLM with consumer databases can provide quick wins in speeding up processes and applications, but this can go hand in hand with developing a bespoke model trained on specialist data to drive advantage in capabilities specific to your business. The former helps you move quickly with the technology, while the latter delivers targeted results in priority areas.</span></p>\r\n<h4><span class=\"copy-block\">Where to act now</span></h4>\r\n<p><span class=\"copy-block\">Explore strategic partnerships. Brands and retailers may have to build up new technical capabilities very quickly, but technology vendors and platforms will already have plug-and-play solutions that can be used for quick and easy use-cases, from improving customer journeys to simplifying contract processes. Working with these partners will enable companies to leverage and deploy GenAI solutions while they build and develop their in-house capabilities.</span></p>\r\n<h4><span class=\"copy-block\">What to decide later</span></h4>\r\n<p><span class=\"copy-block\">Identify areas of the business where specialist or pre-trained models will bring the most benefit and set a roadmap to build the internal skills or secure external partners required to deliver them. Consider developing capabilities and engaging a variety of vendors that can provide replicable and scalable solutions for distinct areas of business need that third-party applications may not be relevant for without significant customization.</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">As GenAI becomes implemented across different functions, the potential to integrate it into the wider business ecosystem is becoming more prominent. This will be driven, in part, by the open source and interoperable nature of many applications. GenAI can be seen as a technological Swiss Army Knife which can be adapted and used for many different purposes. The solutions it provides may be things that other technologies could deliver, but perhaps not as quickly, easily or cost effectively. For example, if GenAI can be used to make it easier for different coding systems to work together within the same business, then it can also be applied to break through technology silos between ecosystem partners to improve the accuracy and efficiency of processes like procurement, supply chain transparency and quality standards.</span></p> <h4><span class="copy-block">Consider this — you don’t need a “one size fits all” generative AI strategy</span></h4> <p><span class="copy-block">Many business intelligence providers have already added LLM layers to speed up and customize the information that they can provide for consumer companies. While some retail and consumer goods companies are partnering with them to improve their strategic insights functions, others are seeking to build or develop LLM platforms of their own to deliver control and customization.</span></p> <p><span class="copy-block">There is no need to choose between these approaches; both can bring different benefits. Integrating and training an existing LLM with consumer databases can provide quick wins in speeding up processes and applications, but this can go hand in hand with developing a bespoke model trained on specialist data to drive advantage in capabilities specific to your business. The former helps you move quickly with the technology, while the latter delivers targeted results in priority areas.</span></p> <h4><span class="copy-block">Where to act now</span></h4> <p><span class="copy-block">Explore strategic partnerships. Brands and retailers may have to build up new technical capabilities very quickly, but technology vendors and platforms will already have plug-and-play solutions that can be used for quick and easy use-cases, from improving customer journeys to simplifying contract processes. Working with these partners will enable companies to leverage and deploy GenAI solutions while they build and develop their in-house capabilities.</span></p> <h4><span class="copy-block">What to decide later</span></h4> <p><span class="copy-block">Identify areas of the business where specialist or pre-trained models will bring the most benefit and set a roadmap to build the internal skills or secure external partners required to deliver them. Consider developing capabilities and engaging a variety of vendors that can provide replicable and scalable solutions for distinct areas of business need that third-party applications may not be relevant for without significant customization.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="inlinequote aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2"> <div class="cmp-inlineQuote"> <div class="cmp-inlineQuote__content"> <blockquote class="cmp-inlineQuote__quote">GenAI and synthetic media are redefining content creation by driving down associated costs as well as increasing speed to market exponentially, but they must go hand in hand with governance.</blockquote> <div class="cmp-inlineQuote__metadata"> <p class="cmp-inlineQuote__quotee-name">Michael Renz</p> <p class="cmp-inlineQuote__quotee-job">EY Global Consumer Retail Technology Leader</p> </div> </div> </div> </div> <div class="container responsivegrid cmp-container--component-e2e aem-GridColumn aem-GridColumn--default--12"> <div id="container-0931594aaa" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="chapter-breaker aem-GridColumn aem-GridColumn--default--12"> <div class="up-chapter-breaker up-chapter-breaker---with-image up-chapter-breaker--bothleft up-chapter-breaker--article" id="chapter-breaker-d30d23308e"> <div class="up-chapter-breaker__img"> <div class="up-image " data-up-is="image"> <div class="up-image__image" data-up-hook-image="[image]" data-aspect-ratio="1.5" style="--up-image-focal-x: 50%; --up-image-focal-y: 50%"> <div data-cmp-is="image" data-cmp-widths="100,200,300,400,500,600,700,800,900,1000,1100,1200,1600,1800,2000,2400,2700,3000,3300,3600,3840" data-cmp-src="/adobe/dynamicmedia/deliver/dm-aid--b737118f-1002-4694-b7a0-d755d26865e9/ey-boy-in-superhero-costume-jumping-through-hoop.jpg?preferwebp=true&quality=85&width={width}" data-asset-id="b737118f-1002-4694-b7a0-d755d26865e9" data-cmp-filereference="/content/dam/ey-unified-site/ey-com/en-gl/insights/consumer-products/images/ey-boy-in-superhero-costume-jumping-through-hoop.jpg" id="image-render-f8a84970de" data-cmp-data-layer="{"image-render-f8a84970de":{"@type":"ey-unified-site/components/up-image/image-render","repo:modifyDate":"2024-10-09T13:35:13Z","dc:title":"boy in superhero costume jumping through hoop","image":{"repo:id":"b737118f-1002-4694-b7a0-d755d26865e9","repo:modifyDate":"2024-03-14T09:05:41Z","@type":"image/jpeg","repo:path":"/content/dam/ey-unified-site/ey-com/en-gl/insights/consumer-products/images/ey-boy-in-superhero-costume-jumping-through-hoop.jpg"}}}" data-cmp-hook-image="imageV3" class="cmp-image" itemscope itemtype="http://schema.org/ImageObject"> <img src="/adobe/dynamicmedia/deliver/dm-aid--b737118f-1002-4694-b7a0-d755d26865e9/ey-boy-in-superhero-costume-jumping-through-hoop.jpg?preferwebp=true&quality=85" srcset="/adobe/dynamicmedia/deliver/dm-aid--b737118f-1002-4694-b7a0-d755d26865e9/ey-boy-in-superhero-costume-jumping-through-hoop.jpg?preferwebp=true&quality=85&width=100 100w,/adobe/dynamicmedia/deliver/dm-aid--b737118f-1002-4694-b7a0-d755d26865e9/ey-boy-in-superhero-costume-jumping-through-hoop.jpg?preferwebp=true&quality=85&width=200 200w,/adobe/dynamicmedia/deliver/dm-aid--b737118f-1002-4694-b7a0-d755d26865e9/ey-boy-in-superhero-costume-jumping-through-hoop.jpg?preferwebp=true&quality=85&width=300 300w,/adobe/dynamicmedia/deliver/dm-aid--b737118f-1002-4694-b7a0-d755d26865e9/ey-boy-in-superhero-costume-jumping-through-hoop.jpg?preferwebp=true&quality=85&width=400 400w,/adobe/dynamicmedia/deliver/dm-aid--b737118f-1002-4694-b7a0-d755d26865e9/ey-boy-in-superhero-costume-jumping-through-hoop.jpg?preferwebp=true&quality=85&width=500 500w,/adobe/dynamicmedia/deliver/dm-aid--b737118f-1002-4694-b7a0-d755d26865e9/ey-boy-in-superhero-costume-jumping-through-hoop.jpg?preferwebp=true&quality=85&width=600 600w,/adobe/dynamicmedia/deliver/dm-aid--b737118f-1002-4694-b7a0-d755d26865e9/ey-boy-in-superhero-costume-jumping-through-hoop.jpg?preferwebp=true&quality=85&width=700 700w,/adobe/dynamicmedia/deliver/dm-aid--b737118f-1002-4694-b7a0-d755d26865e9/ey-boy-in-superhero-costume-jumping-through-hoop.jpg?preferwebp=true&quality=85&width=800 800w,/adobe/dynamicmedia/deliver/dm-aid--b737118f-1002-4694-b7a0-d755d26865e9/ey-boy-in-superhero-costume-jumping-through-hoop.jpg?preferwebp=true&quality=85&width=900 900w,/adobe/dynamicmedia/deliver/dm-aid--b737118f-1002-4694-b7a0-d755d26865e9/ey-boy-in-superhero-costume-jumping-through-hoop.jpg?preferwebp=true&quality=85&width=1000 1000w,/adobe/dynamicmedia/deliver/dm-aid--b737118f-1002-4694-b7a0-d755d26865e9/ey-boy-in-superhero-costume-jumping-through-hoop.jpg?preferwebp=true&quality=85&width=1100 1100w,/adobe/dynamicmedia/deliver/dm-aid--b737118f-1002-4694-b7a0-d755d26865e9/ey-boy-in-superhero-costume-jumping-through-hoop.jpg?preferwebp=true&quality=85&width=1200 1200w,/adobe/dynamicmedia/deliver/dm-aid--b737118f-1002-4694-b7a0-d755d26865e9/ey-boy-in-superhero-costume-jumping-through-hoop.jpg?preferwebp=true&quality=85&width=1600 1600w,/adobe/dynamicmedia/deliver/dm-aid--b737118f-1002-4694-b7a0-d755d26865e9/ey-boy-in-superhero-costume-jumping-through-hoop.jpg?preferwebp=true&quality=85&width=1800 1800w,/adobe/dynamicmedia/deliver/dm-aid--b737118f-1002-4694-b7a0-d755d26865e9/ey-boy-in-superhero-costume-jumping-through-hoop.jpg?preferwebp=true&quality=85&width=2000 2000w,/adobe/dynamicmedia/deliver/dm-aid--b737118f-1002-4694-b7a0-d755d26865e9/ey-boy-in-superhero-costume-jumping-through-hoop.jpg?preferwebp=true&quality=85&width=2400 2400w,/adobe/dynamicmedia/deliver/dm-aid--b737118f-1002-4694-b7a0-d755d26865e9/ey-boy-in-superhero-costume-jumping-through-hoop.jpg?preferwebp=true&quality=85&width=2700 2700w,/adobe/dynamicmedia/deliver/dm-aid--b737118f-1002-4694-b7a0-d755d26865e9/ey-boy-in-superhero-costume-jumping-through-hoop.jpg?preferwebp=true&quality=85&width=3000 3000w,/adobe/dynamicmedia/deliver/dm-aid--b737118f-1002-4694-b7a0-d755d26865e9/ey-boy-in-superhero-costume-jumping-through-hoop.jpg?preferwebp=true&quality=85&width=3300 3300w,/adobe/dynamicmedia/deliver/dm-aid--b737118f-1002-4694-b7a0-d755d26865e9/ey-boy-in-superhero-costume-jumping-through-hoop.jpg?preferwebp=true&quality=85&width=3600 3600w,/adobe/dynamicmedia/deliver/dm-aid--b737118f-1002-4694-b7a0-d755d26865e9/ey-boy-in-superhero-costume-jumping-through-hoop.jpg?preferwebp=true&quality=85&width=3840 3840w" loading="lazy" class="cmp-image__image" itemprop="contentUrl" width="3840" height="2560" alt="Boy in superhero costume jumping through hoop" title="boy in superhero costume jumping through hoop"/> <meta itemprop="caption" content="boy in superhero costume jumping through hoop"/> </div> </div> </div> </div> <div class="up-chapter-breaker__gradient"></div> <div class="up-chapter-breaker__number-container"> <span class="up-chapter-breaker__number">2</span> </div> <div class="up-chapter-breaker__content-grid"> <div class="up-chapter-breaker__content"> <p class="up-chapter-breaker__label"> Chapter 2 </p> <h2 class="up-chapter-breaker__title">GenAI is a risk-reward paradox for CPG companies and retailers</h2> <p class="up-chapter-breaker__subtitle">Leaders agree on the transformative power of GenAI, but not on how to create value without risk.</p> </div> </div> </div> </div> </div> </div> </div> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2"><div data-cmp-data-layer="{"rich-text-1a1a1263de":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-10-09T13:35:13Z","xdm:text":"<p><span class=\"copy-block\">For consumer leaders, GenAI applications have clear and tangible opportunities. Unlike the metaverse, which currently charts an elusive path to an uncertain future, GenAI provides quick and easy use cases for businesses to build capability around. According to the <a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/campaigns/ceo/ceo-outlook-global-report.html\" target=\"_self\">EY CEO Outlook Pulse</a>, 40% of consumer leaders already think they are successfully leveraging GenAI, with more than one in five (22%) reporting that they are already seeing it have a significant impact on how their business functions operate.</span></p>\r\n<p><span class=\"copy-block\">With this optimism comes an imperative for acting quickly, and 70% of consumer leaders agree that they must act on GenAI now to avoid giving competitors a strategic advantage. Company announcements and media coverage of consumer initiatives confirm this perspective, with daily reports of new GenAI-powered tools in the consumer industry market, from AI-powered shopping assistants and new customer service bots to more responsive demand-planning applications and workforce tools.</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">For consumer leaders, GenAI applications have clear and tangible opportunities. Unlike the metaverse, which currently charts an elusive path to an uncertain future, GenAI provides quick and easy use cases for businesses to build capability around. According to the <a href="/en_uk/ceo/ceo-outlook-global-report" target="_self" rel="noopener noreferrer">EY CEO Outlook Pulse</a>, 40% of consumer leaders already think they are successfully leveraging GenAI, with more than one in five (22%) reporting that they are already seeing it have a significant impact on how their business functions operate.</span></p> <p><span class="copy-block">With this optimism comes an imperative for acting quickly, and 70% of consumer leaders agree that they must act on GenAI now to avoid giving competitors a strategic advantage. Company announcements and media coverage of consumer initiatives confirm this perspective, with daily reports of new GenAI-powered tools in the consumer industry market, from AI-powered shopping assistants and new customer service bots to more responsive demand-planning applications and workforce tools.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="upHtmlApp component aem-GridColumn aem-GridColumn--default--12"><div data-up-is="html-app" class="up-html-app"> <div class="flourish-embed flourish-cards" data-src="visualisation/16776987?38627"><script src="https://public.flourish.studio/resources/embed.js"></script></div> </div> </div> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2"><div data-cmp-data-layer="{"rich-text-166822162a":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-10-09T13:35:13Z","xdm:text":"<p><span class=\"footnote\">Source: EY</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="footnote">Source: EY</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="upArticleReference component aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--12 aem-GridColumn--offset--default--0"><span class="up-article-reference" data-up-is="article-reference" data-up-analytics="article-reference" data-analytics-page-title="GenAI reshapes CPG, retail and consumer relationships | EY - UK" data-up-is-expanded="false"> <button id="article-reference-heading" class="up-article-reference__heading" data-up-hook-article-reference="heading" aria-controls="article-reference-content" aria-expanded="false" role="button"> <span class="up-article-reference__heading-opened">Open image description </span> <span class="up-article-reference__heading-closed">Close image description </span> </button> <div id="article-reference-content" class="up-article-reference__content" data-up-hook-article-reference="content" role="region" aria-labelledby="article-reference-heading" aria-hidden="true" inert> <span>This chart is a 2x2 format showing GenAI use cases as transformational opportunities positioned in a quadrant to reflect their potential impact. The x axis represents cost optimization through to revenue growth; the y axis represents standardized solution (standard software/high automation) through to customized solution (self-developed software/high manual work). Product development and customer experience use cases appear in the top right quadrant reflecting a customized solution and high revenue growth. Operational GenAI use cases appear in the bottom left quadrant reflecting standardized solutions and cost optimization.</span> </div> </span> <br/> </div> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2"><div data-cmp-data-layer="{"rich-text-37373dddbd":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-10-09T13:35:14Z","xdm:text":"<p><span class=\"copy-block\">But the buzz surrounding GenAI is also creating a lot of noise for leaders to consider, with only 8% of consumer leaders seeing themselves as adopting leading GenAI practices and two-thirds (67%) agreeing that uncertainty around GenAI makes it challenging to develop and implement an AI strategy.</span></p>\r\n<p><span class=\"copy-block\">As the hype begins to recede, some leaders are preparing themselves for a longer journey, with 37% believing it will be three to five years before GenAI significantly impacts their business and operating models. Part of this may be driven by the economic realities of today, with 60% of consumer CEOs seeing that investment in GenAI is reallocating capital away from other budgets. This opportunity cost may prove costly if financial rewards aren’t forthcoming quickly.</span></p>\r\n<p><span class=\"copy-block\">Another EY survey, Reimagining Industry Futures, which focuses on information and communication technology (ICT) respondents, found that of over 250 consumer company ICT executives surveyed, only 35% were actively investing in GenAI (although a further 33% do plan to invest this year) and, while 68% of consumer companies are building proofs of concept around applications for GenAI, none are currently deploying them across the enterprise in business-critical processes.</span></p>\r\n<p><span class=\"copy-block\">This points to a potentially paralyzing paradox for consumer companies to consider. There is widespread consensus among leaders about the transformative power of GenAI but a high degree of uncertainty, particularly within their businesses, about where and how it can best be deployed to create value (according to 36% of consumer company respondents in the Reimagined Industry Futures survey) and about the governance required to manage the technology (35%).</span></p>\r\n<p><span class=\"copy-block\">Consumer-facing companies are particularly exposed to the risks associated with using GenAI. Brands, which can take decades to build a trusted relationship with their consumers, have been rightly cautious in adopting technologies built on open-source or open-access platforms using unfiltered datasets. This caution has been exacerbated by high-profile examples of potential biases and “hallucinations.” Added to that is the risk of copyright infringements from the content LLMs could generate and intellectual property leakage that could result from unsolicited use of a resource that is globally accessible to different communities. With regulators also taking steps to impose stricter controls on AI usage, notably through the <a href=\"/content/dam/ey-unified-site/ey-com/en-gl/services/ai/documents/ey-eu-ai-act-political-agreement-overview-february-2024.pdf\" target=\"_self\">European Union AI Act&nbsp;(pdf)</a>&nbsp;, the risk of legal repercussions has tempered the enthusiasm of larger brands and retailers, with some closing off employee access to publicly available GenAI platforms.</span></p>\r\n<h4><span class=\"copy-block\">Consider this — GenAI governance and its implementation must go hand in hand</span></h4>\r\n<p><span class=\"copy-block\">Building a clear and consistent governance is crucial to the successful management of any emerging technology, especially given some very prominent concerns being raised about GenAI in the market. But the business benefits GenAI can bring, and the ever-expanding array of use cases presenting themselves, are impossible to ignore.</span></p>\r\n<p><span class=\"copy-block\">To resolve this paradox, consumer companies should consider implementation and governance as concurrent, interconnected strategies. Testing and learning will help accelerate best practices to ensure that a governance structure around data and AI will be both relevant and useful in shaping your AI strategy. A governance framework built on some basic common principles can be adapted and applied more easily when there are live use cases and deployments to test it against. Where there are fears over risk of brand exposure, focusing solutions on distinct processes and areas of the business can enable controls to be put in place before scaling them more broadly. A key part of this lies in having consistent visibility over where and how GenAI tools might be deployed and how they might ultimately be used to benefit different areas of the business.</span></p>\r\n<h4><span class=\"copy-block\">Where to act now</span></h4>\r\n<p><span class=\"copy-block\">Review and iterate your AI strategy … continuously. The technology is moving fast, and larger consumer enterprises, in particular, need to understand where it is being deployed in pockets of their business so that they can both impose the relevant controls and explore how smaller pilots might bring scaled benefits further down the line (Read the Embedding AI case study in “GenAI in practice” in chapter 1 above.) Establishing, then continually evolving, a governance structure based on common principles will enable consumer companies to test different applications with consistency to minimize their exposure to risk.</span></p>\r\n<h4><span class=\"copy-block\">What to decide later</span></h4>\r\n<p><span class=\"copy-block\">Establish a centralized capability that can have oversight of how AI is being deployed across the enterprise to ensure opportunities for scaling initiatives and minimize downsides. Use scenario planning to assess the risk and reward of AI deployments based on expected regulatory changes and fast-moving technological change.</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">But the buzz surrounding GenAI is also creating a lot of noise for leaders to consider, with only 8% of consumer leaders seeing themselves as adopting leading GenAI practices and two-thirds (67%) agreeing that uncertainty around GenAI makes it challenging to develop and implement an AI strategy.</span></p> <p><span class="copy-block">As the hype begins to recede, some leaders are preparing themselves for a longer journey, with 37% believing it will be three to five years before GenAI significantly impacts their business and operating models. Part of this may be driven by the economic realities of today, with 60% of consumer CEOs seeing that investment in GenAI is reallocating capital away from other budgets. This opportunity cost may prove costly if financial rewards aren’t forthcoming quickly.</span></p> <p><span class="copy-block">Another EY survey, Reimagining Industry Futures, which focuses on information and communication technology (ICT) respondents, found that of over 250 consumer company ICT executives surveyed, only 35% were actively investing in GenAI (although a further 33% do plan to invest this year) and, while 68% of consumer companies are building proofs of concept around applications for GenAI, none are currently deploying them across the enterprise in business-critical processes.</span></p> <p><span class="copy-block">This points to a potentially paralyzing paradox for consumer companies to consider. There is widespread consensus among leaders about the transformative power of GenAI but a high degree of uncertainty, particularly within their businesses, about where and how it can best be deployed to create value (according to 36% of consumer company respondents in the Reimagined Industry Futures survey) and about the governance required to manage the technology (35%).</span></p> <p><span class="copy-block">Consumer-facing companies are particularly exposed to the risks associated with using GenAI. Brands, which can take decades to build a trusted relationship with their consumers, have been rightly cautious in adopting technologies built on open-source or open-access platforms using unfiltered datasets. This caution has been exacerbated by high-profile examples of potential biases and “hallucinations.” Added to that is the risk of copyright infringements from the content LLMs could generate and intellectual property leakage that could result from unsolicited use of a resource that is globally accessible to different communities. With regulators also taking steps to impose stricter controls on AI usage, notably through the <a href="/content/dam/ey-unified-site/ey-com/en-gl/services/ai/documents/ey-eu-ai-act-political-agreement-overview-february-2024.pdf" target="_self" rel="noopener noreferrer">European Union AI Act (pdf)</a> , the risk of legal repercussions has tempered the enthusiasm of larger brands and retailers, with some closing off employee access to publicly available GenAI platforms.</span></p> <h4><span class="copy-block">Consider this — GenAI governance and its implementation must go hand in hand</span></h4> <p><span class="copy-block">Building a clear and consistent governance is crucial to the successful management of any emerging technology, especially given some very prominent concerns being raised about GenAI in the market. But the business benefits GenAI can bring, and the ever-expanding array of use cases presenting themselves, are impossible to ignore.</span></p> <p><span class="copy-block">To resolve this paradox, consumer companies should consider implementation and governance as concurrent, interconnected strategies. Testing and learning will help accelerate best practices to ensure that a governance structure around data and AI will be both relevant and useful in shaping your AI strategy. A governance framework built on some basic common principles can be adapted and applied more easily when there are live use cases and deployments to test it against. Where there are fears over risk of brand exposure, focusing solutions on distinct processes and areas of the business can enable controls to be put in place before scaling them more broadly. A key part of this lies in having consistent visibility over where and how GenAI tools might be deployed and how they might ultimately be used to benefit different areas of the business.</span></p> <h4><span class="copy-block">Where to act now</span></h4> <p><span class="copy-block">Review and iterate your AI strategy … continuously. The technology is moving fast, and larger consumer enterprises, in particular, need to understand where it is being deployed in pockets of their business so that they can both impose the relevant controls and explore how smaller pilots might bring scaled benefits further down the line (Read the Embedding AI case study in “GenAI in practice” in chapter 1 above.) Establishing, then continually evolving, a governance structure based on common principles will enable consumer companies to test different applications with consistency to minimize their exposure to risk.</span></p> <h4><span class="copy-block">What to decide later</span></h4> <p><span class="copy-block">Establish a centralized capability that can have oversight of how AI is being deployed across the enterprise to ensure opportunities for scaling initiatives and minimize downsides. Use scenario planning to assess the risk and reward of AI deployments based on expected regulatory changes and fast-moving technological change.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="inlinequote aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2"> <div class="cmp-inlineQuote"> <div class="cmp-inlineQuote__content"> <blockquote class="cmp-inlineQuote__quote">Generative AI tools cannot be created and deployed in a vacuum. Consumer companies must think of competitors, regulators and, most importantly, how consumers will be using it.</blockquote> <div class="cmp-inlineQuote__metadata"> <p class="cmp-inlineQuote__quotee-name">Cees Stellema</p> <p class="cmp-inlineQuote__quotee-job">EY Global Consumer Products Technology Strategy Leader</p> </div> </div> </div> </div> <div class="container responsivegrid cmp-container--component-e2e aem-GridColumn aem-GridColumn--default--12"> <div id="container-93ebd5a978" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="chapter-breaker aem-GridColumn aem-GridColumn--default--12"> <div class="up-chapter-breaker up-chapter-breaker---with-image up-chapter-breaker--bothleft up-chapter-breaker--article" id="chapter-breaker-ac1442c736"> <div class="up-chapter-breaker__img"> <div class="up-image " data-up-is="image"> <div class="up-image__image" data-up-hook-image="[image]" data-aspect-ratio="1.5" style="--up-image-focal-x: 50%; --up-image-focal-y: 50%"> <div data-cmp-is="image" data-cmp-widths="100,200,300,400,500,600,700,800,900,1000,1100,1200,1600,1800,2000,2400,2700,3000,3300,3600,3840" data-cmp-src="/adobe/dynamicmedia/deliver/dm-aid--b718fdd8-a53c-4243-adce-89abdeac2c36/ey-a-little-boy-holds-a-small-oil-painting-of-himself-over-his-face.jpg?preferwebp=true&quality=85&width={width}" data-asset-id="b718fdd8-a53c-4243-adce-89abdeac2c36" data-cmp-filereference="/content/dam/ey-unified-site/ey-com/en-gl/insights/consumer-products/images/ey-a-little-boy-holds-a-small-oil-painting-of-himself-over-his-face.jpg" id="image-render-7744b339c7" data-cmp-data-layer="{"image-render-7744b339c7":{"@type":"ey-unified-site/components/up-image/image-render","repo:modifyDate":"2024-10-09T13:35:14Z","dc:title":"A little boy holds a small oil painting of himself over his face","image":{"repo:id":"b718fdd8-a53c-4243-adce-89abdeac2c36","repo:modifyDate":"2024-03-14T09:11:11Z","@type":"image/jpeg","repo:path":"/content/dam/ey-unified-site/ey-com/en-gl/insights/consumer-products/images/ey-a-little-boy-holds-a-small-oil-painting-of-himself-over-his-face.jpg"}}}" data-cmp-hook-image="imageV3" class="cmp-image" itemscope itemtype="http://schema.org/ImageObject"> <img src="/adobe/dynamicmedia/deliver/dm-aid--b718fdd8-a53c-4243-adce-89abdeac2c36/ey-a-little-boy-holds-a-small-oil-painting-of-himself-over-his-face.jpg?preferwebp=true&quality=85" srcset="/adobe/dynamicmedia/deliver/dm-aid--b718fdd8-a53c-4243-adce-89abdeac2c36/ey-a-little-boy-holds-a-small-oil-painting-of-himself-over-his-face.jpg?preferwebp=true&quality=85&width=100 100w,/adobe/dynamicmedia/deliver/dm-aid--b718fdd8-a53c-4243-adce-89abdeac2c36/ey-a-little-boy-holds-a-small-oil-painting-of-himself-over-his-face.jpg?preferwebp=true&quality=85&width=200 200w,/adobe/dynamicmedia/deliver/dm-aid--b718fdd8-a53c-4243-adce-89abdeac2c36/ey-a-little-boy-holds-a-small-oil-painting-of-himself-over-his-face.jpg?preferwebp=true&quality=85&width=300 300w,/adobe/dynamicmedia/deliver/dm-aid--b718fdd8-a53c-4243-adce-89abdeac2c36/ey-a-little-boy-holds-a-small-oil-painting-of-himself-over-his-face.jpg?preferwebp=true&quality=85&width=400 400w,/adobe/dynamicmedia/deliver/dm-aid--b718fdd8-a53c-4243-adce-89abdeac2c36/ey-a-little-boy-holds-a-small-oil-painting-of-himself-over-his-face.jpg?preferwebp=true&quality=85&width=500 500w,/adobe/dynamicmedia/deliver/dm-aid--b718fdd8-a53c-4243-adce-89abdeac2c36/ey-a-little-boy-holds-a-small-oil-painting-of-himself-over-his-face.jpg?preferwebp=true&quality=85&width=600 600w,/adobe/dynamicmedia/deliver/dm-aid--b718fdd8-a53c-4243-adce-89abdeac2c36/ey-a-little-boy-holds-a-small-oil-painting-of-himself-over-his-face.jpg?preferwebp=true&quality=85&width=700 700w,/adobe/dynamicmedia/deliver/dm-aid--b718fdd8-a53c-4243-adce-89abdeac2c36/ey-a-little-boy-holds-a-small-oil-painting-of-himself-over-his-face.jpg?preferwebp=true&quality=85&width=800 800w,/adobe/dynamicmedia/deliver/dm-aid--b718fdd8-a53c-4243-adce-89abdeac2c36/ey-a-little-boy-holds-a-small-oil-painting-of-himself-over-his-face.jpg?preferwebp=true&quality=85&width=900 900w,/adobe/dynamicmedia/deliver/dm-aid--b718fdd8-a53c-4243-adce-89abdeac2c36/ey-a-little-boy-holds-a-small-oil-painting-of-himself-over-his-face.jpg?preferwebp=true&quality=85&width=1000 1000w,/adobe/dynamicmedia/deliver/dm-aid--b718fdd8-a53c-4243-adce-89abdeac2c36/ey-a-little-boy-holds-a-small-oil-painting-of-himself-over-his-face.jpg?preferwebp=true&quality=85&width=1100 1100w,/adobe/dynamicmedia/deliver/dm-aid--b718fdd8-a53c-4243-adce-89abdeac2c36/ey-a-little-boy-holds-a-small-oil-painting-of-himself-over-his-face.jpg?preferwebp=true&quality=85&width=1200 1200w,/adobe/dynamicmedia/deliver/dm-aid--b718fdd8-a53c-4243-adce-89abdeac2c36/ey-a-little-boy-holds-a-small-oil-painting-of-himself-over-his-face.jpg?preferwebp=true&quality=85&width=1600 1600w,/adobe/dynamicmedia/deliver/dm-aid--b718fdd8-a53c-4243-adce-89abdeac2c36/ey-a-little-boy-holds-a-small-oil-painting-of-himself-over-his-face.jpg?preferwebp=true&quality=85&width=1800 1800w,/adobe/dynamicmedia/deliver/dm-aid--b718fdd8-a53c-4243-adce-89abdeac2c36/ey-a-little-boy-holds-a-small-oil-painting-of-himself-over-his-face.jpg?preferwebp=true&quality=85&width=2000 2000w,/adobe/dynamicmedia/deliver/dm-aid--b718fdd8-a53c-4243-adce-89abdeac2c36/ey-a-little-boy-holds-a-small-oil-painting-of-himself-over-his-face.jpg?preferwebp=true&quality=85&width=2400 2400w,/adobe/dynamicmedia/deliver/dm-aid--b718fdd8-a53c-4243-adce-89abdeac2c36/ey-a-little-boy-holds-a-small-oil-painting-of-himself-over-his-face.jpg?preferwebp=true&quality=85&width=2700 2700w,/adobe/dynamicmedia/deliver/dm-aid--b718fdd8-a53c-4243-adce-89abdeac2c36/ey-a-little-boy-holds-a-small-oil-painting-of-himself-over-his-face.jpg?preferwebp=true&quality=85&width=3000 3000w,/adobe/dynamicmedia/deliver/dm-aid--b718fdd8-a53c-4243-adce-89abdeac2c36/ey-a-little-boy-holds-a-small-oil-painting-of-himself-over-his-face.jpg?preferwebp=true&quality=85&width=3300 3300w,/adobe/dynamicmedia/deliver/dm-aid--b718fdd8-a53c-4243-adce-89abdeac2c36/ey-a-little-boy-holds-a-small-oil-painting-of-himself-over-his-face.jpg?preferwebp=true&quality=85&width=3600 3600w,/adobe/dynamicmedia/deliver/dm-aid--b718fdd8-a53c-4243-adce-89abdeac2c36/ey-a-little-boy-holds-a-small-oil-painting-of-himself-over-his-face.jpg?preferwebp=true&quality=85&width=3840 3840w" loading="lazy" class="cmp-image__image" itemprop="contentUrl" width="3840" height="2560" alt="A little boy holds a small oil painting of himself over his face" title="A little boy holds a small oil painting of himself over his face"/> <meta itemprop="caption" content="A little boy holds a small oil painting of himself over his face"/> </div> </div> </div> </div> <div class="up-chapter-breaker__gradient"></div> <div class="up-chapter-breaker__number-container"> <span class="up-chapter-breaker__number">3</span> </div> <div class="up-chapter-breaker__content-grid"> <div class="up-chapter-breaker__content"> <p class="up-chapter-breaker__label"> Chapter 3 </p> <h2 class="up-chapter-breaker__title">GenAI will drive new consumer behaviors disrupting relationships</h2> <p class="up-chapter-breaker__subtitle">As consumers ask GenAI for recommendations, brands and retailers must rethink customer engagement.</p> </div> </div> </div> </div> </div> </div> </div> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2"><div data-cmp-data-layer="{"rich-text-ca7e3a46ea":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-10-09T13:35:14Z","xdm:text":"<p><span class=\"copy-block\">It is easy to focus on the business implications of GenAI, but the impact that it has on consumer behavior and how consumers engage with businesses could ultimately be far more profound. Ignoring this would be a mistake, but it has been made before. The genesis of the internet was grounded in its academic potential, but it has become ubiquitous in defining an age of digital consumption.</span></p>\r\n<p><span class=\"copy-block\">More recently consumers have become dependent on mobile phones, even though they rarely use them for their original purpose, to make phone calls. By using LLMs to help machines understand people better, GenAI is redefining the relationship between humans and technology. In the past, people have had to understand machines to make the best use of them, but increasingly machines are building an understanding of people that will make interaction between them natural and intuitive.</span></p>\r\n<p><span class=\"copy-block\">For the last seven years, EY has been exploring how disruptive technologies such as AI could ultimately shape new consumer behaviors. By working with futurists, leaders and industry experts, the <a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/campaigns/future-consumer-now.html\" target=\"_self\" rel=\"noopener noreferrer\">FutureConsumer.Now</a> &nbsp;program established a range of future scenarios, and in almost all of them consumers were highly dependent on AI to curate and manage large aspects of their lives. Consumers will not necessarily notice these changes; instead, digital technologies are likely to become ubiquitous and invisible, embedded into applications that guide consumer behaviors and support frictionless engagement with retailers and brands.</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">It is easy to focus on the business implications of GenAI, but the impact that it has on consumer behavior and how consumers engage with businesses could ultimately be far more profound. Ignoring this would be a mistake, but it has been made before. The genesis of the internet was grounded in its academic potential, but it has become ubiquitous in defining an age of digital consumption.</span></p> <p><span class="copy-block">More recently consumers have become dependent on mobile phones, even though they rarely use them for their original purpose, to make phone calls. By using LLMs to help machines understand people better, GenAI is redefining the relationship between humans and technology. In the past, people have had to understand machines to make the best use of them, but increasingly machines are building an understanding of people that will make interaction between them natural and intuitive.</span></p> <p><span class="copy-block">For the last seven years, EY has been exploring how disruptive technologies such as AI could ultimately shape new consumer behaviors. By working with futurists, leaders and industry experts, the <a href="/en_uk/future-consumer-now" target="_self" rel="noopener noreferrer">FutureConsumer.Now</a> program established a range of future scenarios, and in almost all of them consumers were highly dependent on AI to curate and manage large aspects of their lives. Consumers will not necessarily notice these changes; instead, digital technologies are likely to become ubiquitous and invisible, embedded into applications that guide consumer behaviors and support frictionless engagement with retailers and brands.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="upAccordion component aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2"> <div id="accordion-b977778caa" class="up-accordion" data-up-is="accordion" data-placeholder-text="false"> <ul class="up-accordion__list"> <li data-up-hook-accordion="[items]" id="accordion-b977778caa-item-b743d43c22" class="up-accordion__item"> <h2 class="up-accordion__header"> <button id="accordion-b977778caa-item-b743d43c22-button" class="up-accordion__header-button" aria-controls="accordion-b977778caa-item-b743d43c22-panel" aria-expanded="false" data-up-hook-accordion="[buttons]"> <span class="up-accordion__header-button-title">Creating avatars: using GenAI to speak to future consumers</span> <span class="up-accordion__header-button-icon"> </span> </button> </h2> <div data-up-hook-accordion="[panels]" id="accordion-b977778caa-item-b743d43c22-panel" class="up-accordion__panel" role="region" aria-labelledby="accordion-b977778caa-item-b743d43c22-button" aria-hidden="true" inert><div class="container responsivegrid"> <div id="container-b743d43c22" class="cmp-container"> <div class="aem-Grid aem-Grid--8 aem-Grid--default--8 "> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--0"><div data-cmp-data-layer="{"rich-text-b192c9a2d6":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-10-09T13:35:14Z","xdm:text":"<p><span class=\"copy-block\">To bring the needs of the future consumer to life, we’ve used GenAI to create avatars that can talk to the future. The process involved hosting a third-party LLM on our own secure infrastructure which we then put through a rigorous risk mitigation, de-risking process to impose strict guardrails around the topics that could be discussed. We then trained the models on our own insights about future scenarios and trends that could define them, fine-tuning them based on responses and adjusting temperature settings to deliver better outcomes in line with our expectations. To enhance the user experience further, we hosted them as avatars in virtual environments and used natural language processing (NLP) to enable users to talk directly to them. The result is two future AI-powered personas and one future-gazing AI consultant that people can talk to and ask questions about what the future consumer landscape could look like.</span></p>\r\n<p><span class=\"copy-block\">Meet Sam and Wanyi here: <a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/insights/consumer-products/if-you-could-meet-tomorrows-consumers-today-what-would-you-ask.html\" target=\"_self\" rel=\"noopener noreferrer\">If you could meet tomorrow’s consumers today, what would you ask?</a></span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">To bring the needs of the future consumer to life, we’ve used GenAI to create avatars that can talk to the future. The process involved hosting a third-party LLM on our own secure infrastructure which we then put through a rigorous risk mitigation, de-risking process to impose strict guardrails around the topics that could be discussed. We then trained the models on our own insights about future scenarios and trends that could define them, fine-tuning them based on responses and adjusting temperature settings to deliver better outcomes in line with our expectations. To enhance the user experience further, we hosted them as avatars in virtual environments and used natural language processing (NLP) to enable users to talk directly to them. The result is two future AI-powered personas and one future-gazing AI consultant that people can talk to and ask questions about what the future consumer landscape could look like.</span></p> <p><span class="copy-block">Meet Sam and Wanyi here: <a href="/en_uk/insights/consumer-products/if-you-could-meet-tomorrows-consumers-today-what-would-you-ask" target="_self" rel="noopener noreferrer">If you could meet tomorrow’s consumers today, what would you ask?</a></span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> </div> </div> </li> </ul> </div> </div> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2"><div data-cmp-data-layer="{"rich-text-265dc74987":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-10-09T13:35:14Z","xdm:text":"<p><span class=\"copy-block\">The rapid emergence of GenAI could be accelerating progress towards these future scenarios both in terms of how GenAI can shape and curate choices and in terms of how it can be leveraged to deepen consumer engagement. The first use cases to emerge in the consumer industry market for GenAI were sharply focused on engagement and personalization. These included consumer co-creation in brand campaigns, personalized messaging and media, digital shopping and recipe recommendations, and AI-augmented or entirely automated customer services. As the scope of applications continues to extend into the wider business ecosystem, the focus on how AI can redefine the relationship between the consumer and the companies that serve them must remain top of mind.</span></p>\r\n<p><span class=\"copy-block\">As part of the <a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/insights/consumer-products/how-to-serve-consumers-who-rely-on-tech-but-dont-trust-tech.html\" target=\"_self\" rel=\"noopener noreferrer\">EY Future Consumer Index</a>, we explored this by establishing what consumers themselves thought about how emerging technologies would impact their lives. Today consumers remain divided between their trust, and reliance, on technologies like GenAI.</span></p>\r\n<p><span class=\"copy-block\">Although over 70% of consumers are already engaging with AI as part of their daily lives, 61% feel that governments need to do more to regulate its use. Two-thirds (68%) of consumers expect that it will make their jobs easier, but 35% are worried that it will replace their jobs altogether. Furthermore, 42% of consumers expect technologies such as GenAI will mean that the working week shortens to four days before the end of the decade. If this comes to pass, even as an indirect impact of GenAI, it will have a significant impact on how consumers shop and what they buy.</span></p>\r\n<p><span class=\"copy-block\">Sentiment among consumers can be divided into distinct groups. Almost one-third (32%) could be considered enthusiasts based on their responses. For example, 89% of enthusiasts are willing to trust AI-powered chatbots. But over one-fifth (21%) could be considered as skeptics, with 84% of this group not willing to trust AI-powered chatbots.</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">The rapid emergence of GenAI could be accelerating progress towards these future scenarios both in terms of how GenAI can shape and curate choices and in terms of how it can be leveraged to deepen consumer engagement. The first use cases to emerge in the consumer industry market for GenAI were sharply focused on engagement and personalization. These included consumer co-creation in brand campaigns, personalized messaging and media, digital shopping and recipe recommendations, and AI-augmented or entirely automated customer services. As the scope of applications continues to extend into the wider business ecosystem, the focus on how AI can redefine the relationship between the consumer and the companies that serve them must remain top of mind.</span></p> <p><span class="copy-block">As part of the <a href="/en_uk/insights/consumer-products/how-to-serve-consumers-who-rely-on-tech-but-dont-trust-tech" target="_self" rel="noopener noreferrer">EY Future Consumer Index</a>, we explored this by establishing what consumers themselves thought about how emerging technologies would impact their lives. Today consumers remain divided between their trust, and reliance, on technologies like GenAI.</span></p> <p><span class="copy-block">Although over 70% of consumers are already engaging with AI as part of their daily lives, 61% feel that governments need to do more to regulate its use. Two-thirds (68%) of consumers expect that it will make their jobs easier, but 35% are worried that it will replace their jobs altogether. Furthermore, 42% of consumers expect technologies such as GenAI will mean that the working week shortens to four days before the end of the decade. If this comes to pass, even as an indirect impact of GenAI, it will have a significant impact on how consumers shop and what they buy.</span></p> <p><span class="copy-block">Sentiment among consumers can be divided into distinct groups. Almost one-third (32%) could be considered enthusiasts based on their responses. For example, 89% of enthusiasts are willing to trust AI-powered chatbots. But over one-fifth (21%) could be considered as skeptics, with 84% of this group not willing to trust AI-powered chatbots.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="upHtmlApp component aem-GridColumn aem-GridColumn--default--12"><div data-up-is="html-app" class="up-html-app"> <div class="flourish-embed flourish-cards" data-src="visualisation/16776895?38627"><script src="https://public.flourish.studio/resources/embed.js"></script></div> </div> </div> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2"><div data-cmp-data-layer="{"rich-text-e691592a37":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-10-09T13:35:14Z","xdm:text":"<p><span class=\"footnote\">Source: EY Future Consumer Index</span>&nbsp;</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="footnote">Source: EY Future Consumer Index</span> </p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="upArticleReference component aem-GridColumn aem-GridColumn--default--12"><span class="up-article-reference" data-up-is="article-reference" data-up-analytics="article-reference" data-analytics-page-title="GenAI reshapes CPG, retail and consumer relationships | EY - UK" data-up-is-expanded="false"> <button id="article-reference-heading" class="up-article-reference__heading" data-up-hook-article-reference="heading" aria-controls="article-reference-content" aria-expanded="false" role="button"> <span class="up-article-reference__heading-opened">Open image description </span> <span class="up-article-reference__heading-closed">Close image description </span> </button> <div id="article-reference-content" class="up-article-reference__content" data-up-hook-article-reference="content" role="region" aria-labelledby="article-reference-heading" aria-hidden="true" inert> <span>This chart shows four AI clusters (Enthusiast, Experimenter, Skeptic and Indifferent) based on a mixed-mode cluster analysis of a subset of AI-related questions from the Future Consumer Index. The Experimenter represents the largest proportion of consumers (41%) who see AI's benefits particularly for its ability to address their health and cost concerns. This group and Enthusiasts (32%) represent the largest opportunity for consumer companies. Skeptics (21%) and Indifferent (6%) consumers do not trust AI yet and will need significant convincing before openly integrating this technology into their lives.</span> </div> </span> <br/> </div> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2"><div data-cmp-data-layer="{"rich-text-38e20c03cd":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-10-09T13:35:14Z","xdm:text":"<h4><span class=\"copy-block\">Consider this — your future consumer could be an algorithm</span></h4>\r\n<p><span class=\"copy-block\">The bifurcation in attitudes today has longer-term implications. On the one hand, a significant proportion of consumers are likely to embrace, or passively adopt, GenAI solutions by delegating decisions to AI-powered tools and allowing AI to curate media content, products and services for them. Many may hand over management of their financial or social affairs to AI, trusting that it will act in their best interests and optimize their lives.</span></p>\r\n<p><span class=\"copy-block\">As this evolves, algorithms will form an invisible layer between consumers and the brands or retailers that serve them. Today, using GenAI to deliver tailored media and personalized messaging may create a wave of AI-generated content that threatens to overwhelm consumers.</span></p>\r\n<p><span class=\"copy-block\">Tomorrow, reaching the consumer may depend on providing something compelling enough to get past the algorithms that curate for them. Basic purchase decisions will be governed by AI, and consumers will engage with brands through channels curated by their own AI tools. Business models such as D2C will evolve into AI2AI as brands develop GenAI tools tailored to AI-powered applications that the consumer trusts as much as for the end consumer.</span></p>\r\n<p><span class=\"copy-block\">To succeed here, high levels of personalization on product, price and service will become table stakes, with customer segmentation delivering insights at the level of individual consumers or households rather than broader demographic groupings.</span></p>\r\n<p><span class=\"copy-block\">At the other end of the spectrum may be a large minority of consumers who actively avoid using AI to curate their lives. These consumers would seek to unplug from digital engagement wherever possible, preferring to embrace physical experiences and make their own choices. Serving them will mean a reversion to longstanding brand values to establish authenticity and trust through physical touchpoints.</span></p>\r\n<p><span class=\"copy-block\">In a world where synthetic media and virtual assistants could be key channels for engagement, providing a human touch and real-world experiences could confer a competitive advantage for retailers and brands.</span></p>\r\n<h4><span class=\"copy-block\">Where to act now</span></h4>\r\n<p><span class=\"copy-block\">Invite the consumer in. Build GenAI tools that enable consumer participation, both as part of the creation process but also to drive feedback and consumer data into the models you are using. Building consumer familiarity and engagement through GenAI initiatives today will reap much larger rewards tomorrow as technology becomes increasingly integrated into their lifestyles and AI begins to iteratively reshape engagement and personalization.&nbsp;</span></p>\r\n<h4><span class=\"copy-block\">What to decide later</span></h4>\r\n<p><span class=\"copy-block\">Build a plan for changing the digital relationship you have with your consumers. Explore and understand consumer-facing AI technology that will ultimately shape the way you engage with them. Define how you will shape AI solutions that can work with other AIs to personalize messaging, media, products and services to distinct consumer needs.</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4><span class="copy-block">Consider this — your future consumer could be an algorithm</span></h4> <p><span class="copy-block">The bifurcation in attitudes today has longer-term implications. On the one hand, a significant proportion of consumers are likely to embrace, or passively adopt, GenAI solutions by delegating decisions to AI-powered tools and allowing AI to curate media content, products and services for them. Many may hand over management of their financial or social affairs to AI, trusting that it will act in their best interests and optimize their lives.</span></p> <p><span class="copy-block">As this evolves, algorithms will form an invisible layer between consumers and the brands or retailers that serve them. Today, using GenAI to deliver tailored media and personalized messaging may create a wave of AI-generated content that threatens to overwhelm consumers.</span></p> <p><span class="copy-block">Tomorrow, reaching the consumer may depend on providing something compelling enough to get past the algorithms that curate for them. Basic purchase decisions will be governed by AI, and consumers will engage with brands through channels curated by their own AI tools. Business models such as D2C will evolve into AI2AI as brands develop GenAI tools tailored to AI-powered applications that the consumer trusts as much as for the end consumer.</span></p> <p><span class="copy-block">To succeed here, high levels of personalization on product, price and service will become table stakes, with customer segmentation delivering insights at the level of individual consumers or households rather than broader demographic groupings.</span></p> <p><span class="copy-block">At the other end of the spectrum may be a large minority of consumers who actively avoid using AI to curate their lives. These consumers would seek to unplug from digital engagement wherever possible, preferring to embrace physical experiences and make their own choices. Serving them will mean a reversion to longstanding brand values to establish authenticity and trust through physical touchpoints.</span></p> <p><span class="copy-block">In a world where synthetic media and virtual assistants could be key channels for engagement, providing a human touch and real-world experiences could confer a competitive advantage for retailers and brands.</span></p> <h4><span class="copy-block">Where to act now</span></h4> <p><span class="copy-block">Invite the consumer in. Build GenAI tools that enable consumer participation, both as part of the creation process but also to drive feedback and consumer data into the models you are using. Building consumer familiarity and engagement through GenAI initiatives today will reap much larger rewards tomorrow as technology becomes increasingly integrated into their lifestyles and AI begins to iteratively reshape engagement and personalization. </span></p> <h4><span class="copy-block">What to decide later</span></h4> <p><span class="copy-block">Build a plan for changing the digital relationship you have with your consumers. Explore and understand consumer-facing AI technology that will ultimately shape the way you engage with them. Define how you will shape AI solutions that can work with other AIs to personalize messaging, media, products and services to distinct consumer needs.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="inlinequote aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2"> <div class="cmp-inlineQuote"> <div class="cmp-inlineQuote__content"> <blockquote class="cmp-inlineQuote__quote">Using chatbots to find products might be OK today, but tomorrow, technology will need to be invisible. Consumers won’t actively use it, they’ll just expect it to make life easier.</blockquote> <div class="cmp-inlineQuote__metadata"> <p class="cmp-inlineQuote__quotee-name">Rob Holston</p> <p class="cmp-inlineQuote__quotee-job">EY US-West Consumer Market Segment Leader</p> </div> </div> </div> </div> <div class="separator aem-GridColumn aem-GridColumn--default--12"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="upArticleReference component aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--12 aem-GridColumn--offset--default--0"><span class="up-article-reference" data-up-is="article-reference" data-up-analytics="article-reference" data-analytics-page-title="GenAI reshapes CPG, retail and consumer relationships | EY - UK" data-up-is-expanded="false"> <button id="article-reference-heading" class="up-article-reference__heading" data-up-hook-article-reference="heading" aria-controls="article-reference-content" aria-expanded="false" role="button"> <span class="up-article-reference__heading-opened">Show article references </span> <span class="up-article-reference__heading-closed">Hide article references </span> </button> <div id="article-reference-content" class="up-article-reference__content" data-up-hook-article-reference="content" role="region" aria-labelledby="article-reference-heading" aria-hidden="true" inert> <span>1. Source: Number of ChatGPT Users (Mar 2024), Exploding Topics, March 2024 https://explodingtopics.com/blog/chatgpt-users</span> </div> </span> <br/> </div> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn--tablet-landscape--12 aem-GridColumn--tablet-portrait--none aem-GridColumn--offset--tablet-portrait--0 aem-GridColumn--offset--default--2 aem-GridColumn--offset--mobile--0 aem-GridColumn--tablet-portrait--12 aem-GridColumn--mobile--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--tablet-landscape--none aem-GridColumn--offset--tablet-landscape--0 aem-GridColumn--mobile--12"><div data-cmp-data-layer="{"rich-text-9401cddbf1":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-10-09T13:35:14Z","xdm:text":"<h4><span class=\"copy-block\">Summary</span></h4>\r\n<p><span class=\"copy-block\">GenAI is becoming a reality, with pilots and experiments moving into deployments and scaled rollouts. This will impact the entire business ecosystem, enabling greater efficiency, speed and utility in improving processes.</span></p>\r\n<p><span class=\"copy-block\">But consumer companies are cautious as they guard against factors like hallucinations, misinformation, data security, IP leakage, copyright infringements and an evolving regulatory landscape. Progress must go hand in hand with governance so companies neither get left behind nor exposed to risk.</span></p>\r\n<p><span class=\"copy-block\">GenAI will also accelerate the changing relationship that brands and retailers have with consumers, by incrementally reshaping behaviors, curating more and more of their lives.</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4><span class="copy-block">Summary</span></h4> <p><span class="copy-block">GenAI is becoming a reality, with pilots and experiments moving into deployments and scaled rollouts. This will impact the entire business ecosystem, enabling greater efficiency, speed and utility in improving processes.</span></p> <p><span class="copy-block">But consumer companies are cautious as they guard against factors like hallucinations, misinformation, data security, IP leakage, copyright infringements and an evolving regulatory landscape. Progress must go hand in hand with governance so companies neither get left behind nor exposed to risk.</span></p> <p><span class="copy-block">GenAI will also accelerate the changing relationship that brands and retailers have with consumers, by incrementally reshaping behaviors, curating more and more of their lives.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="upContentGrid component aem-GridColumn aem-GridColumn--default--12"><div> <div class="up-content-grid up-content-grid--default" id="up-content-grid-8ff9c96eb9" data-up-is="content-grid" data-up-analytics="content-grid" data-up-total-item-count="3"> <h2 class="up-content-grid__title">Related articles</h2> <div class="up-content-grid__list" data-up-hook-content-grid="list"> <div class="up-content-grid__list-item " data-up-hook-content-grid="[listItem]"> <a class="up-content-grid__list-item-image-link" aria-hidden="true" href="/en_uk/insights/consumer-products/if-you-could-meet-tomorrows-consumers-today-what-would-you-ask" tabindex="-1"> <img class="up-content-grid__list-item-image" src="/content/dam/ey-unified-site/ey-com/en-gl/insights/consumer-products/images/ey-reframe-your-future-tokyo-crowd-wanyi-static-no-zoom-article-v2.jpg" srcset="/content/dam/ey-unified-site/ey-com/en-gl/insights/consumer-products/images/ey-reframe-your-future-tokyo-crowd-wanyi-static-no-zoom-article-v2.jpg.transform/up-img-width-small-screen/img.jpg 1x,/content/dam/ey-unified-site/ey-com/en-gl/insights/consumer-products/images/ey-reframe-your-future-tokyo-crowd-wanyi-static-no-zoom-article-v2.jpg.transform/up-img-width-large-screen/img.jpg 2x,/content/dam/ey-unified-site/ey-com/en-gl/insights/consumer-products/images/ey-reframe-your-future-tokyo-crowd-wanyi-static-no-zoom-article-v2.jpg.transform/up-img-width-xlarge-screen/img.jpg 3x" alt="Tokyo crowd and Wanyi"/> </a> <div class="up-content-grid__list-item-details"> <p class="up-content-grid__list-item-title"> <a class="up-content-grid__list-item-title-link" href="/en_uk/insights/consumer-products/if-you-could-meet-tomorrows-consumers-today-what-would-you-ask">If you could meet tomorrow’s consumers today, what would you ask?</a> </p> <p class="up-content-grid__list-item-description"> Using generative AI personas to bring to life tomorrow’s consumers today, we’re helping businesses shape preferable futures and stay relevant. Find out more. </p> <i class="up-content-grid__list-item-event-icon" aria-hidden="true"></i> <div class="up-content-grid__list-item-tagline"> <template data-up-hook-content-grid="[userFacingDateTemplate]"> <div data-up-translation-localtime-label="your local time" data-up-date-user="2023-10-20T00:00:00.000Z"></div> </template> <span data-up-hook-content-grid="userFacingDate" class="up-content-grid__list-item-tagline-publish-date"></span> <a class="up-content-grid__list-item-tagline-author-link" href="/en_uk/people/kristina-rogers">Kristina Rogers</a> <span class="up-content-grid__list-item-tagline-authors-count" title="JonCopestake">+ 1</span> </div> </div> </div> <div class="up-content-grid__list-item " data-up-hook-content-grid="[listItem]"> <a class="up-content-grid__list-item-image-link" aria-hidden="true" href="/en_uk/insights/ai/five-generative-ai-initiatives-leaders-should-pursue-now" tabindex="-1"> <img class="up-content-grid__list-item-image" src="/content/dam/ey-unified-site/ey-com/en-gl/insights/ai/images/ey-ai-abstract-crowds-of-people-with-virtual-reality-street-display-new-v3.jpg" srcset="/content/dam/ey-unified-site/ey-com/en-gl/insights/ai/images/ey-ai-abstract-crowds-of-people-with-virtual-reality-street-display-new-v3.jpg.transform/up-img-width-small-screen/img.jpg 1x,/content/dam/ey-unified-site/ey-com/en-gl/insights/ai/images/ey-ai-abstract-crowds-of-people-with-virtual-reality-street-display-new-v3.jpg.transform/up-img-width-large-screen/img.jpg 2x,/content/dam/ey-unified-site/ey-com/en-gl/insights/ai/images/ey-ai-abstract-crowds-of-people-with-virtual-reality-street-display-new-v3.jpg.transform/up-img-width-xlarge-screen/img.jpg 3x" alt=" Abstract crowds of people with virtual reality street display meta data image"/> </a> <div class="up-content-grid__list-item-details"> <p class="up-content-grid__list-item-title"> <a class="up-content-grid__list-item-title-link" href="/en_uk/insights/ai/five-generative-ai-initiatives-leaders-should-pursue-now">Five generative AI initiatives leaders should pursue now</a> </p> <p class="up-content-grid__list-item-description"> Learn how to move beyond quick efficiency gains to a cohesive AI strategy that maximizes your growth potential in a fast-changing space. </p> <i class="up-content-grid__list-item-event-icon" aria-hidden="true"></i> <div class="up-content-grid__list-item-tagline"> <template data-up-hook-content-grid="[userFacingDateTemplate]"> <div data-up-translation-localtime-label="your local time" data-up-date-user="2023-10-05T00:00:00.000Z"></div> </template> <span data-up-hook-content-grid="userFacingDate" class="up-content-grid__list-item-tagline-publish-date"></span> <a class="up-content-grid__list-item-tagline-author-link" href="/en_uk/people/jeff-wray">Jeff Wray</a> <span class="up-content-grid__list-item-tagline-authors-count" title="DanDiasio, GautamJaggi">+ 2</span> </div> </div> </div> <div class="up-content-grid__list-item " data-up-hook-content-grid="[listItem]"> <a class="up-content-grid__list-item-image-link" aria-hidden="true" href="/en_uk/insights/supply-chain/how-generative-ai-in-supply-chain-can-drive-value" tabindex="-1"> <img class="up-content-grid__list-item-image" src="/content/dam/ey-unified-site/ey-com/en-gl/insights/supply-chain/images/ey-ai-port-worker-watching-ship-coming-into-port-v3.jpg" srcset="/content/dam/ey-unified-site/ey-com/en-gl/insights/supply-chain/images/ey-ai-port-worker-watching-ship-coming-into-port-v3.jpg.transform/up-img-width-small-screen/img.jpg 1x,/content/dam/ey-unified-site/ey-com/en-gl/insights/supply-chain/images/ey-ai-port-worker-watching-ship-coming-into-port-v3.jpg.transform/up-img-width-large-screen/img.jpg 2x,/content/dam/ey-unified-site/ey-com/en-gl/insights/supply-chain/images/ey-ai-port-worker-watching-ship-coming-into-port-v3.jpg.transform/up-img-width-xlarge-screen/img.jpg 3x" alt="ey-ai-port-worker-watching-ship-coming-into-port-v3"/> </a> <div class="up-content-grid__list-item-details"> <p class="up-content-grid__list-item-title"> <a class="up-content-grid__list-item-title-link" href="/en_uk/insights/supply-chain/how-generative-ai-in-supply-chain-can-drive-value">How supply chains benefit from using generative AI</a> </p> <p class="up-content-grid__list-item-description"> Early use cases of generative AI in supply chains prove its worth in delivering cost savings and a simplified user experience. Read more. </p> <i class="up-content-grid__list-item-event-icon" aria-hidden="true"></i> <div class="up-content-grid__list-item-tagline"> <template data-up-hook-content-grid="[userFacingDateTemplate]"> <div data-up-translation-localtime-label="your local time" data-up-date-user="2024-01-09T00:00:00.000Z"></div> </template> <span data-up-hook-content-grid="userFacingDate" class="up-content-grid__list-item-tagline-publish-date"></span> <a class="up-content-grid__list-item-tagline-author-link" href="/en_uk/people/glenn-steinberg">Glenn Steinberg</a> <span class="up-content-grid__list-item-tagline-authors-count" title="MatthewBurton">+ 1</span> </div> </div> </div> </div> <div class="up-content-grid__pagination" data-up-hook-content-grid="pagination"> <button class="up-content-grid__pagination-previous" data-up-hook-content-grid="paginationPrevious"> <i class="up-content-grid__pagination-previous-icon" aria-hidden="true"></i> <span class="up-content-grid__pagination-previous-label">Previous</span> </button> <ul class="up-content-grid__pagination-list" data-up-hook-content-grid="paginationList"></ul> <button class="up-content-grid__pagination-next" data-up-hook-content-grid="paginationNext"> <i class="up-content-grid__pagination-next-icon" aria-hidden="true"> </i> <span class="up-content-grid__pagination-next-label">Next</span> </button> </div> <template data-up-hook-content-grid="paginationListItemTemplate"> <li class="up-content-grid__pagination-list-item" data-up-aria-label-selected-page="Current Selection page {0} button" data-up-aria-label="Switch to page {0}"> <button class="up-content-grid__pagination-list-item-button" data-up-hook-template-content-grid="paginationListItemButton"></button> <span class="up-content-grid__pagination-list-item-span" data-up-hook-template-content-grid="paginationListItemSpan"></span> </li> </template> </div> <div class="pinned-container pinned-grid-container"> </div> </div> </div> <div class="container responsivegrid theme-dark cmp-container--theme-dark cmp-container--background-color-e2e aem-GridColumn aem-GridColumn--default--12"> <div id="container-3e46d521e1" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="separator aem-GridColumn aem-GridColumn--default--12"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="up-authors-and-contributors aem-GridColumn aem-GridColumn--default--12"> <div class="up-authors-and-contributors up-authors-and-contributors--article-bottombar up-authors-and-contributors--single-author" data-up-analytics="authors-and-contributors" data-up-is="authors-and-contributors"> <p class="up-authors-and-contributors__title">About this article</p> <div class="up-authors-and-contributors__content"> <div class="up-authors-and-contributors__authors-and-contributors-container"> <div class="up-authors-and-contributors__authors-container"> <div class="up-authors-and-contributors__author-link-wrapper" data-up-hook-authors-and-contributors="cta"> <figure class="up-authors-and-contributors__author-link-content"> <div class="up-authors-and-contributors__author-image-link-wrapper cmp-image"> <img class="cmp-image__image" src="/content/dam/content-fragments/ey-unified-site/ey-com/people/global/en/images/j/ey-john-dubois-meta.jpg" srcset="/content/dam/content-fragments/ey-unified-site/ey-com/people/global/en/images/j/ey-john-dubois-meta.jpg.transform/up-authors-and-contributors-150/img.jpg 1x,/content/dam/content-fragments/ey-unified-site/ey-com/people/global/en/images/j/ey-john-dubois-meta.jpg.transform/up-authors-and-contributors-250/img.jpg 2x,/content/dam/content-fragments/ey-unified-site/ey-com/people/global/en/images/j/ey-john-dubois-meta.jpg.transform/up-authors-and-contributors-450/img.jpg 3x" alt="Photographic portrait of John Dubois"/> </div> <div> <a href="/en_uk/people/john-dubois" data-up-hook-authors-and-contributors="authorlink" class="up-authors-and-contributors__author-name-container up-authors-and-contributors__analytics-author-link"> John Dubois </a> <div class="up-authors-and-contributors__author-title"> EY Consumer Data & Analytics Leader </div> <div class="up-authors-and-contributors__author-title-introductory-text"> Entrepreneur. Consultant. Mentor. Puts clients and colleagues first, knowing the financial results will follow. </div> </div> </figure> </div> </div> <div class="up-authors-and-contributors__contributors"> <p class="up-authors-and-contributors__contributors-title"> Contributors </p> <ul class="up-authors-and-contributors__contributors-links"> <li class="up-authors-and-contributors__contributor-link-container"> <a class="up-authors-and-contributors__contributor-link" href="/en_uk/people/jon-copestake"> Jon Copestake</a> </li> </ul> </div> </div> <div class="up-authors-and-contributors__tags-and-social-container"> <div class="up-authors-and-contributors__article-tags-container"> <div class="related-topics surfaceTags"> <div data-cmp-data-layer="{"surfaceTags-294d36bc0e":{"@type":"ey-unified-site/components/surfaceTags"}}" data-analytics-category="Surface Tags" class="up-surface-tags"> <span class="up-surface-tags__topic-title" data-analytics-label> Related topics </span> <div class="up-surface-tags__topic-items"> <div class="up-surface-tags__topic-items-item"> <a class="cmp-button" data-analytics-link-click href="/en_uk/services/technology"> <span data-analytics-action-value class="cmp-button__text">Technology</span> </a> </div> <div class="up-surface-tags__topic-items-item"> <a class="cmp-button" data-analytics-link-click href="/en_uk/services/ai"> <span data-analytics-action-value class="cmp-button__text">AI</span> </a> </div> <div class="up-surface-tags__topic-items-item"> <a class="cmp-button" data-analytics-link-click href="/en_uk/future-consumer-now"> <span data-analytics-action-value class="cmp-button__text">FutureConsumer.Now</span> </a> </div> <div class="up-surface-tags__topic-items-item"> <a class="cmp-button" data-analytics-link-click href="/en_uk/future-consumer-index"> <span data-analytics-action-value class="cmp-button__text">Future consumer index</span> </a> </div> <div class="up-surface-tags__topic-items-item"> <a class="cmp-button" data-analytics-link-click href="/en_uk/industries/retail"> <span data-analytics-action-value class="cmp-button__text">Transforming retail</span> </a> </div> </div> </div> </div> </div> <div class="upSocialUtilityBar component"> <div data-up-short-url="https://go.ey.com/3xR0lyX" data-up-is="social-utility-bar" class="up-social-utility-bar" data-analytics-category="Social Utility Bar" data-cmp-data-layer="{"up-social-utility-bar-08fb2acdf6":{"@type":"ey-unified-site/components/up-social-utility-bar"}}" data-up-translation-link-copied-text="link copied to clipboard" data-up-translation-link-copy-text="Copy"> <ul class="up-social-utility-bar__list"> <li class="up-social-utility-bar__item"> <a class="up-social-utility-bar__cta" data-type-share data-analytics-event-label="SocialShare: <Facebook>" data-up-hook-social-utility-bar="[socialLinks]" href="#" data-url-pattern="https://www.facebook.com/sharer.php?u={url}&t={title}" target="_blank" aria-label="Facebook" title="Facebook" rel="noopener noreferrer"> <span aria-hidden="true" class="up-social-utility-bar__cta-icon--mask" style="--social-utility-bar-icon-url: url('\2f content\2f dam\2f ey-unified-site\2ficon\2fic_facebook.svg')"></span> <span class="up-social-utility-bar__cta-text">Facebook</span> </a> </li> <li class="up-social-utility-bar__item"> <a class="up-social-utility-bar__cta" data-type-share data-analytics-event-label="SocialShare: <Twitter>" data-up-hook-social-utility-bar="[socialLinks]" href="#" data-url-pattern="https://twitter.com/intent/tweet?text={title}&url={url}" target="_blank" aria-label="X formerly known as twitter" title="Twitter" rel="noopener noreferrer"> <span aria-hidden="true" class="up-social-utility-bar__cta-icon--mask" style="--social-utility-bar-icon-url: url('\2f content\2f dam\2f ey-unified-site\2ficon\2fic_twitter.svg')"></span> <span class="up-social-utility-bar__cta-text">Twitter</span> </a> </li> <li class="up-social-utility-bar__item"> <a class="up-social-utility-bar__cta" data-type-share data-analytics-event-label="SocialShare: <LinkedIn>" data-up-hook-social-utility-bar="[socialLinks]" href="#" data-url-pattern="http://www.linkedin.com/shareArticle?mini=true&url={url}&title={title}" target="_blank" aria-label="LinkedIn" title="LinkedIn" rel="noopener noreferrer"> <span aria-hidden="true" class="up-social-utility-bar__cta-icon--mask" style="--social-utility-bar-icon-url: url('\2f content\2f dam\2f ey-unified-site\2ficon\2fic_linkedin.svg')"></span> <span class="up-social-utility-bar__cta-text">LinkedIn</span> </a> </li> <li class="up-social-utility-bar__item"> <button class="up-social-utility-bar__cta up-social-utility-bar__cta--copy" title="Copy" data-up-hook-social-utility-bar="copy" aria-label="Copy" data-analytics-event-label="SocialShare:< Copy >"> <span class="up-social-utility-bar__cta-icon" aria-hidden="true"></span> </button> <span class="up-social-utility-bar__copied-link-popup" data-up-hook-social-utility-bar="linkCopied">Link Copied</span> </li> </ul> </div> </div> </div> </div> </div> </div> <div class="separator aem-GridColumn aem-GridColumn--default--12"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> </div> </div> </div> </div> </div> </div> <div class="page-metadata-content aem-GridColumn aem-GridColumn--default--12"><div class="up-page-metadata-content" data-up-is="page-metadata-content" data-content-tier="content-tier:not-applicable" data-article-author="/content/dam/content-fragments/ey-unified-site/ey-com/people/global/en/j/john-dubois,/content/dam/content-fragments/ey-unified-site/ey-com/people/global/en/l/ludwig-voll" data-article-contributors="/content/dam/content-fragments/ey-unified-site/ey-com/people/global/en/j/jon-copestake" data-article-publish-date="18 Mar 2024" data-primary-buyer-focus=" " data-ey-area="area:global" data-ey-region="region:global" data-ey-country-territory="country-territory:global" data-program="program:sectors/consumer-industries/future-consumer-now" data-topic="topic:ai-insights,topic:future-consumer-index,topic:futureconsumer-now,topic:retail" data-sector="sector:technology" data-article-read-time="17"> </div> </div> <div class="pagemetadata-core aem-GridColumn aem-GridColumn--default--12"><div data-up-is="page-metadata-core" data-template="Article" data-page-type="chaptered-article"> </div> </div> <div class="experiencefragment aem-GridColumn aem-GridColumn--default--12"> <div id="footer" class="cmp-experiencefragment cmp-experiencefragment--footer"> <div id="footer-ey-content" class="cmp-container"> <div class="container responsivegrid"> <div id="footer-ey-separator" class="cmp-container"> <div class="separator"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> </div> </div> <div class="container responsivegrid"> <div id="footer-ey-logo-image-1" class="cmp-container" aria-label="EY logo"> <div class="upSvgImage component"><div data-up-is="svg-image" class="up-svg-image"> <span class="sr-only">EY logo</span> <?xml version="1.0" encoding="UTF-8"?> <svg xmlns="http://www.w3.org/2000/svg" version="1.1" viewBox="0 0 1000 1088.75" height="100"> <defs> <style> </style> </defs>  <g> <g id="Artwork"> <g> <polygon class="cls-1" points="876.73 0 215.94 241.17 876.73 124.45 876.73 0"/> <path class="cls-2" d="M321.96,543.65h120.86v-70.18h-120.86v-55.16h133.7l-44.36-76.88h-189.59v334.25h267.39v-76.88h-167.15v-55.15ZM667.07,341.44l-56.78,109.08-56.64-109.08h-110.83l116.78,202.22v132.03h99.94v-132.03l116.94-202.22h-109.41ZM778.65,1050.08c0,2.35-.16,5.32-.31,6.42h-44.77c.78,10.33,7.83,14.56,15.81,14.56,4.7,0,9.08-1.41,12.84-5.17l13.15,11.11c-6.89,8.61-17.38,11.74-26.77,11.74-21.6,0-33.97-16.59-33.97-38.35,0-23.64,14.56-38.67,32.72-38.67,19.41,0,31.31,17.06,31.31,38.35ZM733.88,1042.1h26.3c-.63-8.3-5.95-13.93-13.46-13.93-8.92,0-12.37,7.83-12.84,13.93ZM1000,1050.08c0,2.35-.16,5.32-.31,6.42h-44.77c.78,10.33,7.83,14.56,15.81,14.56,4.7,0,9.08-1.41,12.84-5.17l13.15,11.11c-6.89,8.61-17.38,11.74-26.77,11.74-21.6,0-33.97-16.59-33.97-38.35,0-23.64,14.56-38.67,32.72-38.67,19.41,0,31.31,17.06,31.31,38.35ZM955.23,1042.1h26.3c-.63-8.3-5.95-13.93-13.46-13.93-8.92,0-12.37,7.83-12.84,13.93ZM917.97,1060.88l12.21,11.58c-6.26,7.98-14.87,16.28-29.43,16.28-20.19,0-35.07-16.12-35.07-38.35,0-20.35,12.37-38.67,35.38-38.67,13.15,0,22.23,5.95,28.96,15.97l-12.52,12.68c-4.38-5.79-9.08-10.33-16.59-10.33-10.18,0-15.5,8.61-15.5,20.04,0,10.64,4.7,20.19,15.65,20.19,6.73,0,12.37-3.6,16.91-9.39ZM747.65,938.15h-18.16v-5.17c-4.07,4.54-10.64,6.73-17.22,6.73-19.1,0-26.3-13.78-26.3-33.66v-41.8h18.47v40.23c0,10.02,2.04,17.53,12.37,17.53s12.37-7.83,12.37-16.91v-40.86h18.47v73.89ZM805.26,916.55l-2.66,18.79c-3.76,2.97-10.64,4.38-15.18,4.38-11.27,0-20.04-8.45-20.04-21.92v-35.85h-10.64v-17.69h10.64v-19.25l18.47-9.39v28.65h17.53v17.69h-17.53v31c0,6.42,2.66,8.77,7.2,8.77s9.24-2.35,12.21-5.17ZM524.73,938.15h-18.47v-40.23c0-10.02-2.19-17.38-12.52-17.38s-12.68,6.73-12.68,16.91v40.7h-18.47v-93.14l18.47-9.39v33.81c4.07-4.07,9.08-6.73,17.38-6.73,19.57,0,26.3,15.03,26.3,33.81v41.64ZM854.41,1087.18h-19.1v-40.23c0-10.33-2.35-17.22-12.68-17.22-9.71,0-12.84,5.79-12.84,16.75v40.7h-19.1v-73.89h19.1v5.01c3.91-3.91,9.71-6.57,18-6.57,20.04,0,26.61,15.5,26.61,33.66v41.8ZM615.53,1006.88c6.11,0,10.96-4.85,10.96-10.96s-4.85-10.96-10.96-10.96-10.96,4.85-10.96,10.96,4.85,10.96,10.96,10.96ZM127.43,1006.88c6.11,0,10.96-4.85,10.96-10.96s-4.85-10.96-10.96-10.96-10.96,4.85-10.96,10.96,4.85,10.96,10.96,10.96ZM1000,901.05c0,2.35-.16,5.32-.31,6.42h-44.77c.78,10.33,7.83,14.56,15.81,14.56,4.7,0,9.08-1.41,12.84-5.17l13.15,11.11c-6.89,8.61-17.38,11.74-26.77,11.74-21.6,0-33.97-16.59-33.97-38.35,0-23.64,14.56-38.67,32.72-38.67,19.41,0,31.31,17.06,31.31,38.35ZM955.23,893.07h26.3c-.63-8.3-5.95-13.93-13.46-13.93-8.92,0-12.37,7.83-12.84,13.93ZM875.55,938.15h-18.16v-5.17c-4.07,4.54-10.64,6.73-17.22,6.73-19.1,0-26.3-13.78-26.3-33.66v-41.8h18.47v40.23c0,10.02,2.04,17.53,12.37,17.53s12.37-7.83,12.37-16.91v-40.86h18.47v73.89ZM598.15,901.05c0,2.35-.16,5.32-.31,6.42h-44.77c.78,10.33,7.83,14.56,15.81,14.56,4.7,0,9.08-1.41,12.84-5.17l13.15,11.11c-6.89,8.61-17.38,11.74-26.77,11.74-21.6,0-33.97-16.59-33.97-38.35,0-23.64,14.56-38.67,32.72-38.67,19.41,0,31.31,17.06,31.31,38.35ZM553.38,893.07h26.3c-.63-8.3-5.95-13.93-13.46-13.93-8.92,0-12.37,7.83-12.84,13.93ZM703.19,1087.18h-19.1v-4.85c-6.26,4.54-10.02,6.42-16.75,6.42-21.29,0-30.37-18.47-30.37-39.14,0-22.39,10.64-37.88,29.9-37.88,6.42,0,12.52,1.72,17.22,5.95v-23.64l19.1-9.55v102.69ZM684.1,1064.33v-28.18c-4.07-4.38-7.98-6.42-13.31-6.42-11.11,0-13.78,8.77-13.78,19.25,0,11.9,3.44,21.76,14.25,21.76,5.32,0,9.08-2.35,12.84-6.42ZM605.82,1013.29v73.89h19.1v-73.89h-19.1ZM594.71,987v15.34c-2.82-.94-6.57-1.41-9.39-1.41-5.48,0-7.98,1.72-7.98,6.42v5.95h15.81v17.85h-15.81v56.04h-19.1v-56.04h-10.33v-17.85h10.33v-8.92c0-13.78,8.61-19.41,22.54-19.41,4.07,0,10.02.47,13.93,2.04ZM538.51,1087.18h-19.1v-40.23c0-10.33-2.35-17.22-12.68-17.22-9.71,0-12.84,5.79-12.84,16.75v40.7h-19.1v-73.89h19.1v5.01c3.91-3.91,9.71-6.57,18-6.57,20.04,0,26.61,15.5,26.61,33.66v41.8ZM428.77,1011.73c-21.29,0-34.6,16.75-34.6,38.51,0,22.86,14.56,38.51,34.6,38.51s34.6-15.65,34.6-38.51-13.31-38.51-34.6-38.51ZM428.77,1070.28c-12.21,0-14.87-11.74-14.87-20.04,0-11.43,4.7-20.19,14.87-20.19s14.87,8.77,14.87,20.19c0,8.3-2.66,20.04-14.87,20.04ZM375.7,1060.88l12.21,11.58c-6.26,7.98-14.87,16.28-29.43,16.28-20.19,0-35.07-16.12-35.07-38.35,0-20.35,12.37-38.67,35.38-38.67,13.15,0,22.23,5.95,28.96,15.97l-12.52,12.68c-4.38-5.79-9.08-10.33-16.59-10.33-10.18,0-15.5,8.61-15.5,20.04,0,10.64,4.7,20.19,15.65,20.19,6.73,0,12.37-3.6,16.91-9.39ZM276.93,1087.18h-19.1v-40.23c0-10.33-2.35-17.22-12.68-17.22-9.71,0-12.99,5.79-12.99,16.75v40.7h-19.1v-93.14l19.1-9.55v33.81c3.6-4.38,11.11-6.57,18.47-6.57,19.41,0,26.3,15.34,26.3,33.66v41.8ZM201.31,1064.95l-2.82,19.25c-3.91,3.13-13.31,4.54-18.32,4.54-11.58,0-19.88-9.24-19.88-22.07v-35.54h-12.84v-17.85h12.84v-19.25l19.1-9.55v28.8h21.6v17.85h-21.6v30.37c0,6.73,2.5,8.92,7.04,8.92s11.58-2.35,14.87-5.48ZM117.88,1013.29v73.89h19.1v-73.89h-19.1ZM107.86,1013.29l-23.32,73.89h-17.53l-12.52-44.93-12.68,44.93h-17.53L1.1,1013.29h21.29l11.11,42.89,12.52-42.89h17.38l12.52,42.89,11.27-42.89h20.66ZM681.28,838.12v15.18c-4.23-1.1-7.04-1.57-9.55-1.57-6.57,0-7.98,2.35-7.98,6.11v6.42h12.52v17.85h-12.52v56.04h-18.47v-56.04h-9.08v-17.85h9.08v-8.92c0-12.84,6.73-19.41,22.39-19.41,5.01,0,9.08.94,13.62,2.19ZM454.13,916.55l-2.66,18.79c-3.76,2.97-10.33,4.38-14.87,4.38-11.27,0-20.04-8.45-20.04-21.92v-35.85h-12.84v-17.69h12.84v-19.25l18.47-9.39v28.65h17.22v17.69h-17.22v31c0,6.42,2.66,8.77,7.2,8.77s8.92-2.35,11.9-5.17ZM368.19,901.05c0,2.35-.16,5.32-.31,6.42h-43.21c.78,10.33,7.98,14.56,15.97,14.56,4.7,0,8.92-1.41,12.68-5.17l13.15,11.11c-6.11,8.14-17.22,11.74-27.08,11.74-21.13,0-33.66-16.59-33.66-38.2s13.62-38.82,32.87-38.82c20.66,0,29.59,18.79,29.59,38.35ZM324.98,893.07h26.3c-.78-8.3-5.64-13.93-13.62-13.93-8.45,0-12.21,7.83-12.68,13.93ZM296.96,901.37c0,18.94-7.83,38.35-28.8,38.35-8.14,0-13.15-2.97-16.44-6.11v22.54l-18.47,9.24v-101.13h18.47v5.01c4.85-4.38,9.86-6.57,16.75-6.57,19.88,0,28.49,18.79,28.49,38.67ZM277.86,902.3c0-10.8-2.82-21.76-13.93-21.76-5.17,0-9.24,2.35-12.21,6.57v28.18c2.97,4.23,7.98,6.73,13.31,6.73,10.33,0,12.84-9.39,12.84-19.72ZM220.41,938.15h-18.47v-5.17c-4.38,4.38-10.02,6.73-17.22,6.73-14.56,0-25.99-9.39-25.99-25.67s11.11-24.89,28.8-24.89c4.7,0,9.55.63,14.4,2.97v-3.91c0-6.89-4.54-9.71-12.68-9.71-5.79,0-11.27,1.41-17.06,4.85l-7.36-13.15c7.98-5.01,15.65-7.51,25.52-7.51,18.63,0,30.06,9.08,30.06,25.83v49.62ZM201.94,916.55v-9.39c-3.76-2.35-8.61-3.13-12.37-3.13-8.14,0-12.05,3.6-12.05,9.55,0,5.64,3.6,10.18,10.49,10.18,3.6,0,9.86-1.25,13.93-7.2ZM148.56,938.15h-18.47v-40.23c0-10.02-2.19-17.38-12.52-17.38s-12.68,6.73-12.68,16.91v40.7h-18.47v-93.14l18.47-9.39v33.81c4.07-4.07,9.08-6.73,17.38-6.73,19.57,0,26.3,15.03,26.3,33.81v41.64ZM76.24,908.57c0,22.23-16.91,31.15-36.94,31.15C24.89,939.72,8.92,935.18,0,922.03l13.78-12.21c6.42,7.67,15.65,11.27,25.05,11.27,11.11,0,17.53-5.01,17.53-12.05,0-2.82-1.1-5.64-5.79-7.98-3.44-1.72-7.67-2.82-15.97-4.85-5.17-1.25-15.81-3.76-22.39-9.08-6.57-5.32-8.45-12.99-8.45-19.72,0-20.82,17.85-29.27,35.38-29.27,15.18,0,26.14,6.26,34.91,15.18l-13.78,13.46c-6.42-6.42-12.68-10.02-22.39-10.02-8.3,0-14.4,2.66-14.4,9.55,0,2.97,1.1,5.01,4.07,6.73,3.44,1.88,8.3,3.29,15.81,5.17,8.92,2.35,17.22,4.38,23.95,9.86,5.95,4.85,8.92,11.27,8.92,20.51ZM936.76,867.71l-7.54,18.47c-2.82-2.66-6.11-4.54-10.64-4.54-8.77,0-10.94,7.36-10.94,16.28v40.23h-18.47v-73.89h18.47v5.17c4.23-4.23,9.55-6.73,15.5-6.73,5.17,0,9.71,1.57,13.62,5.01Z"/> </g> </g> </g> </svg> <style> .cls-1 { fill: #ffe600; } .cls-2 { fill: #2e2e38; } </style> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="footer-ey-text-link-list-1" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-9a7fe5668a":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-08-15T13:28:17Z","xdm:text":"<ul>\r\n<li><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/legal-and-privacy.html\">Legal and privacy</a></li>\r\n<li><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/legal-and-privacy/ey-modern-slavery-statement.html\">Modern slavery statement</a></li>\r\n<li><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/about-us/connect-with-us.html\">Connect with us</a></li>\r\n<li><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/locations.html\">Our locations</a></li>\r\n<li><a href=\"https://login.ey.com/\">My EY</a></li>\r\n<li><a href=\"/content/ey-unified-site/ey-com/local/uk/en_uk/home/functional/sitemap.html\">Site map</a></li>\r\n</ul>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <ul><li><a href="/en_uk/legal-and-privacy">Legal and privacy</a></li><li><a href="/en_uk/legal-and-privacy/ey-modern-slavery-statement">Modern slavery statement</a></li><li><a href="/en_uk/about-us/connect-with-us">Connect with us</a></li><li><a href="/en_uk/locations">Our locations</a></li><li><a href="https://login.ey.com/">My EY</a></li><li><a href="/en_uk/functional/sitemap">Site map</a></li></ul> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="footer-ey-social-links" class="cmp-container"> <div class="upSocialMediaLinks component"> <div id="up-social-links-7a5b509197" data-up-is="social-media-links" data-up-email-url="https://www.ey.com/en_gl/functional/forms/marketo-form" data-up-modal-title="Email modal" data-up-phone-list-open="Open phone numbers of " data-up-phone-list-close="Close phone numbers of " class="up-social-media-links"> <ul class="up-social-media-links__list" data-up-hook-social-media-links="socialContainerWrapper"> <li class="up-social-media-links__item"> <a class="up-social-media-links__cta" href="http://www.facebook.com/pages/Ernst-Young/195665063800329" title="Open Facebook profile" target="_blank" rel="noopener noreferrer"> <span aria-hidden="true" class="up-social-media-links__cta-icon--mask" style="--social-media-links-icon-url: url('\2f content\2f dam\2f ey-unified-site\2ficon\2fic_facebook.svg')"></span> <span aria-hidden="true" class="up-social-media-links__cta-text">Open Facebook profile</span> </a> </li> <li class="up-social-media-links__item"> <a class="up-social-media-links__cta" href="http://twitter.com/EYnews" title="Open X profile" target="_blank" rel="noopener noreferrer"> <span aria-hidden="true" class="up-social-media-links__cta-icon--mask" style="--social-media-links-icon-url: url('\2f content\2f dam\2f ey-unified-site\2ficon\2fic_twitter.svg')"></span> <span aria-hidden="true" class="up-social-media-links__cta-text">Open X profile</span> </a> </li> <li class="up-social-media-links__item"> <a class="up-social-media-links__cta" href="https://www.linkedin.com/company/1073" title="Open LinkedIn profile" target="_blank" rel="noopener noreferrer"> <span aria-hidden="true" class="up-social-media-links__cta-icon--mask" style="--social-media-links-icon-url: url('\2f content\2f dam\2f ey-unified-site\2ficon\2fic_linkedin.svg')"></span> <span aria-hidden="true" class="up-social-media-links__cta-text">Open LinkedIn profile</span> </a> </li> <li class="up-social-media-links__item"> <a class="up-social-media-links__cta" href="http://www.youtube.com/ernstandyoungglobal" title="Open Youtube profile" target="_blank" rel="noopener noreferrer"> <span aria-hidden="true" class="up-social-media-links__cta-icon--mask" style="--social-media-links-icon-url: url('\2f content\2f dam\2f ey-unified-site\2ficon\2fic_youtube.svg')"></span> <span aria-hidden="true" class="up-social-media-links__cta-text">Open Youtube profile</span> </a> </li> </ul> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="footer-ey-text-note-1" class="cmp-container"> <div class="text"> <div data-cmp-data-layer="{"text-adf13d3b91":{"@type":"ey-unified-site/components/text","repo:modifyDate":"2024-07-12T10:34:58Z","xdm:text":"<p>EY refers to the global organization, and may refer to one or more, of the member firms of Ernst &amp; Young Global Limited, each of which is a separate legal entity. Ernst &amp; Young Global Limited, a UK company limited by guarantee, does not provide services to clients.</p>\r\n"}}" class="cmp-text"> <p>EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <dialog class="up-modal" role="dialog" data-up-is="modal"> <button class="up-modal__close" type="button" data-up-hook-modal="closeButton"> <span class="up-modal__close-text">modal-close-button</span> <span class="up-modal__close-icon" aria-hidden="true"></span> </button> <div class="up-modal__content-container" data-up-hook-modal="contentContainer"> <div class="up-modal__content" data-up-hook-modal="content"></div> </div> </dialog> <script src="/etc.clientlibs/ey-unified-site/clientlibs/clientlib-ey-default.lc-fe7bec14f02385594e685c999dd800a7-lc.min.js"></script> <script src="/etc.clientlibs/ey-unified-site/clientlibs/clientlib-default-light.lc-07de5813a4ad66ac69d0313de11f5ef7-lc.min.js"></script> <input type="hidden" id="currentPage" name="currentPage" value="/content/ey-unified-site/ey-com/local/uk/en_uk/home/insights/consumer-products/how-genai-changes-the-way-cpg-and-retail-operate-and-consumers-too"/> <div id="cookie-modal" class="cookie-modal" style="display: none" data-dnt-group=" " data-cookie-all-group=" " data-domain=".ey.com" data-whitelist=" " data-save-to-global=" " data-globaldomain=" " data-global-checksum=" " data-cookie-domain-path=" " data-cookie-update-date=" " data-current-site=" " analytics-button-type=" " data-analytics-category="Consent Banner" data-cookie-policy-path="/en_uk/legal-and-privacy/cookie-policy"></div> <div class="siteSwitch-content" data-marketurl="en_uk" data-site-switcher-json-path="/content/dam/ey-unified-site/site-resources/ey-com/countrylanguageswitcher.json" style="display: none"> <button class="siteSwitch-button" data-hidden-time="9"> Welcome to <strong>EY uk (en)</strong> </button> <div class="automatic-siteSwitch" data-hidden-time="3"> You are visiting EY uk (en) </div> <div> <span class="selectedcountry">uk</span> <span class="selectedlanguage">en</span> </div> </div> <script type="text/javascript"> if ("undefined" !== typeof _satellite && _satellite) { _satellite.pageBottom(); } </script> </body> </html>

CINXE.COM

GenAI reshapes CPG, retail and consumer relationships | EY - UK