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Her work has appeared in Mass Communication & Society, Feminist Media Studies, Journal of Communication Inquiry, Journal of Consumer <br />Marketing, Journal of Broadcasting & Electronic Media, Journal of Media Psychology, Women's Studies in Communication, International Journal of Strategic <br />Communication, and Visual Communication Quarterly, among others.<br /><div class="js-profile-less-about u-linkUnstyled u-tcGrayDarker u-textDecorationUnderline u-displayNone">less</div></div></div><div class="ri-section"><div class="ri-section-header"><span>Interests</span><a class="ri-more-link js-profile-ri-list-card" data-click-track="profile-user-info-primary-research-interest" data-has-card-for-ri-list="171991">View All (25)</a></div><div class="ri-tags-container"><a data-click-track="profile-user-info-expand-research-interests" data-has-card-for-ri-list="171991" href="https://www.academia.edu/Documents/in/Social_Sciences"><div id="js-react-on-rails-context" style="display:none" data-rails-context="{"inMailer":false,"i18nLocale":"en","i18nDefaultLocale":"en","href":"https://ttu.academia.edu/MiglenaSternadori","location":"/MiglenaSternadori","scheme":"https","host":"ttu.academia.edu","port":null,"pathname":"/MiglenaSternadori","search":null,"httpAcceptLanguage":null,"serverSide":false}"></div> <div class="js-react-on-rails-component" style="display:none" data-component-name="Pill" data-props="{"color":"gray","children":["Social Sciences"]}" data-trace="false" data-dom-id="Pill-react-component-db1d3bd0-8dec-4d05-adea-9156defa1262"></div> <div id="Pill-react-component-db1d3bd0-8dec-4d05-adea-9156defa1262"></div> </a><a data-click-track="profile-user-info-expand-research-interests" data-has-card-for-ri-list="171991" href="https://www.academia.edu/Documents/in/Languages_and_Linguistics"><div class="js-react-on-rails-component" style="display:none" data-component-name="Pill" data-props="{"color":"gray","children":["Languages and Linguistics"]}" data-trace="false" data-dom-id="Pill-react-component-31b9be27-4779-4528-bdc5-71d9fb3ebe4f"></div> <div id="Pill-react-component-31b9be27-4779-4528-bdc5-71d9fb3ebe4f"></div> </a><a data-click-track="profile-user-info-expand-research-interests" data-has-card-for-ri-list="171991" href="https://www.academia.edu/Documents/in/Research_Methodology"><div class="js-react-on-rails-component" style="display:none" data-component-name="Pill" data-props="{"color":"gray","children":["Research Methodology"]}" data-trace="false" data-dom-id="Pill-react-component-cb23bbe0-774f-4e51-bda1-5711ebefc4fa"></div> <div id="Pill-react-component-cb23bbe0-774f-4e51-bda1-5711ebefc4fa"></div> </a><a data-click-track="profile-user-info-expand-research-interests" data-has-card-for-ri-list="171991" href="https://www.academia.edu/Documents/in/Communication"><div class="js-react-on-rails-component" style="display:none" data-component-name="Pill" data-props="{"color":"gray","children":["Communication"]}" data-trace="false" data-dom-id="Pill-react-component-ade69a01-573f-49d8-9ea6-0f86812708f2"></div> <div id="Pill-react-component-ade69a01-573f-49d8-9ea6-0f86812708f2"></div> </a><a data-click-track="profile-user-info-expand-research-interests" data-has-card-for-ri-list="171991" href="https://www.academia.edu/Documents/in/Culture"><div class="js-react-on-rails-component" style="display:none" data-component-name="Pill" data-props="{"color":"gray","children":["Culture"]}" data-trace="false" data-dom-id="Pill-react-component-ec8ba9c5-339a-41f6-9290-e5c905fb81e8"></div> <div id="Pill-react-component-ec8ba9c5-339a-41f6-9290-e5c905fb81e8"></div> </a></div></div><div class="external-links-container"><ul class="profile-links new-profile js-UserInfo-social"><li class="left-most js-UserInfo-social-cv" data-broccoli-component="user-info.cv-button" data-click-track="profile-user-info-cv" data-cv-filename="sternadorivitae2024.pdf" data-placement="top" data-toggle="tooltip" href="/MiglenaSternadori/CurriculumVitae"><button class="ds2-5-text-link ds2-5-text-link--small" style="font-size: 20px; letter-spacing: 0.8px"><span class="ds2-5-text-link__content">CV</span></button></li><li><a class="ds2-5-text-link ds2-5-text-link--small" href="https://miglenasternadori.academia.edu/"><span class="ds2-5-text-link__content"><i class="fa fa-laptop"></i></span></a></li><li class="profile-profiles js-social-profiles-container"><i class="fa fa-spin fa-spinner"></i></li></ul></div></div></div><div class="right-panel-container"><div class="user-content-wrapper"><div class="uploads-container" id="social-redesign-work-container"><div class="upload-header"><h2 class="ds2-5-heading-sans-serif-xs">Uploads</h2></div><div class="documents-container backbone-social-profile-documents" style="width: 100%;"><div class="u-taCenter"></div><div class="profile--tab_content_container js-tab-pane tab-pane active" id="all"><div class="profile--tab_heading_container js-section-heading" data-section="Papers" id="Papers"><h3 class="profile--tab_heading_container">Papers by Miglena Sternadori</h3></div><div class="js-work-strip profile--work_container" data-work-id="124395847"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/124395847/Support_for_women_s_rights_and_feminist_self_identification_as_antecedents_of_attitude_toward_femvertising"><img alt="Research paper thumbnail of Support for women’s rights and feminist self-identification as antecedents of attitude toward femvertising" class="work-thumbnail" src="https://a.academia-assets.com/images/blank-paper.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/124395847/Support_for_women_s_rights_and_feminist_self_identification_as_antecedents_of_attitude_toward_femvertising">Support for women’s rights and feminist self-identification as antecedents of attitude toward femvertising</a></div><div class="wp-workCard_item"><span>Journal of Consumer Marketing</span><span>, Sep 9, 2019</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">PurposeExisting research demonstrates that consumers prefer advertising that aligns with their va...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">PurposeExisting research demonstrates that consumers prefer advertising that aligns with their values and beliefs but can also be distrustful of claims of corporate social responsibility. The purpose of this paper is to explore consumers’ perceptions of femvertising in relation to their worldview. Femvertising is defined as “advertising that employs pro-female talent, messages, and imagery to empower women and girls” (Skey, 2015).Design/methodology/approachA survey of US adults (n = 419) was used to investigate attitudes toward femvertising as they relate to gender, age, support for women’s rights, feminist self-identification, political affiliation and trust in advertising.FindingsStructural equation modeling revealed several antecedents and consequences of attitude toward femvertising. The findings suggest that women’s rights supporters and self-identifying feminists seem highly receptive of femvertising.Originality/valueTaken together, the findings clarify how femvertising can be an effective strategy for marketers and how it fits within the current advertising literature.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="124395847"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="124395847"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 124395847; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=124395847]").text(description); $(".js-view-count[data-work-id=124395847]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 124395847; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='124395847']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 124395847, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (false){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "-1" } } $('.js-work-strip[data-work-id=124395847]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":124395847,"title":"Support for women’s rights and feminist self-identification as antecedents of attitude toward femvertising","translated_title":"","metadata":{"abstract":"PurposeExisting research demonstrates that consumers prefer advertising that aligns with their values and beliefs but can also be distrustful of claims of corporate social responsibility. The purpose of this paper is to explore consumers’ perceptions of femvertising in relation to their worldview. Femvertising is defined as “advertising that employs pro-female talent, messages, and imagery to empower women and girls” (Skey, 2015).Design/methodology/approachA survey of US adults (n = 419) was used to investigate attitudes toward femvertising as they relate to gender, age, support for women’s rights, feminist self-identification, political affiliation and trust in advertising.FindingsStructural equation modeling revealed several antecedents and consequences of attitude toward femvertising. The findings suggest that women’s rights supporters and self-identifying feminists seem highly receptive of femvertising.Originality/valueTaken together, the findings clarify how femvertising can be an effective strategy for marketers and how it fits within the current advertising literature.","publisher":"Emerald Publishing Limited","publication_date":{"day":9,"month":9,"year":2019,"errors":{}},"publication_name":"Journal of Consumer Marketing"},"translated_abstract":"PurposeExisting research demonstrates that consumers prefer advertising that aligns with their values and beliefs but can also be distrustful of claims of corporate social responsibility. The purpose of this paper is to explore consumers’ perceptions of femvertising in relation to their worldview. Femvertising is defined as “advertising that employs pro-female talent, messages, and imagery to empower women and girls” (Skey, 2015).Design/methodology/approachA survey of US adults (n = 419) was used to investigate attitudes toward femvertising as they relate to gender, age, support for women’s rights, feminist self-identification, political affiliation and trust in advertising.FindingsStructural equation modeling revealed several antecedents and consequences of attitude toward femvertising. The findings suggest that women’s rights supporters and self-identifying feminists seem highly receptive of femvertising.Originality/valueTaken together, the findings clarify how femvertising can be an effective strategy for marketers and how it fits within the current advertising literature.","internal_url":"https://www.academia.edu/124395847/Support_for_women_s_rights_and_feminist_self_identification_as_antecedents_of_attitude_toward_femvertising","translated_internal_url":"","created_at":"2024-10-03T12:39:33.311-07:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":171991,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[],"downloadable_attachments":[],"slug":"Support_for_women_s_rights_and_feminist_self_identification_as_antecedents_of_attitude_toward_femvertising","translated_slug":"","page_count":null,"language":"en","content_type":"Work","owner":{"id":171991,"first_name":"Miglena","middle_initials":null,"last_name":"Sternadori","page_name":"MiglenaSternadori","domain_name":"ttu","created_at":"2010-04-18T03:25:28.636-07:00","display_name":"Miglena Sternadori","url":"https://ttu.academia.edu/MiglenaSternadori"},"attachments":[],"research_interests":[{"id":26,"name":"Business","url":"https://www.academia.edu/Documents/in/Business"},{"id":221,"name":"Psychology","url":"https://www.academia.edu/Documents/in/Psychology"},{"id":867,"name":"Perception","url":"https://www.academia.edu/Documents/in/Perception"},{"id":1452,"name":"Corporate Social Responsibility","url":"https://www.academia.edu/Documents/in/Corporate_Social_Responsibility"},{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising"},{"id":4885,"name":"Structural Equation Modeling","url":"https://www.academia.edu/Documents/in/Structural_Equation_Modeling"},{"id":5583,"name":"Audience and Reception Studies","url":"https://www.academia.edu/Documents/in/Audience_and_Reception_Studies"},{"id":10453,"name":"Feminism","url":"https://www.academia.edu/Documents/in/Feminism"},{"id":28235,"name":"Multidisciplinary","url":"https://www.academia.edu/Documents/in/Multidisciplinary"},{"id":129902,"name":"Originality","url":"https://www.academia.edu/Documents/in/Originality"},{"id":1138775,"name":"Consumer Marketing","url":"https://www.academia.edu/Documents/in/Consumer_Marketing"}],"urls":[{"id":44961776,"url":"https://doi.org/10.1108/jcm-05-2018-2661"}]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="124395846"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/124395846/Championing_Women_s_Empowerment_as_a_Catalyst_for_Purchase_Intentions_Testing_the_Mediating_Roles_of_OPRs_and_Brand_Loyalty_in_the_Context_of_Femvertising"><img alt="Research paper thumbnail of Championing Women’s Empowerment as a Catalyst for Purchase Intentions: Testing the Mediating Roles of OPRs and Brand Loyalty in the Context of Femvertising" class="work-thumbnail" src="https://attachments.academia-assets.com/118629544/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/124395846/Championing_Women_s_Empowerment_as_a_Catalyst_for_Purchase_Intentions_Testing_the_Mediating_Roles_of_OPRs_and_Brand_Loyalty_in_the_Context_of_Femvertising">Championing Women’s Empowerment as a Catalyst for Purchase Intentions: Testing the Mediating Roles of OPRs and Brand Loyalty in the Context of Femvertising</a></div><div class="wp-workCard_item"><span>International Journal of Strategic Communication</span><span>, Dec 10, 2018</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="70858eec78b726cbe4ef01ad47067932" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":118629544,"asset_id":124395846,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/118629544/download_file?st=MTczMjQ1NzI0OCw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="124395846"><a class="js-profile-work-strip-edit-button" 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$('.js-work-strip[data-work-id=124395846]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":124395846,"title":"Championing Women’s Empowerment as a Catalyst for Purchase Intentions: Testing the Mediating Roles of OPRs and Brand Loyalty in the Context of Femvertising","translated_title":"","metadata":{"publisher":"Taylor \u0026 Francis","publication_date":{"day":10,"month":12,"year":2018,"errors":{}},"publication_name":"International Journal of Strategic 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Social Responsibility","url":"https://www.academia.edu/Documents/in/Corporate_Social_Responsibility"},{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising"},{"id":7994,"name":"Brand Loyalty","url":"https://www.academia.edu/Documents/in/Brand_Loyalty"},{"id":8470,"name":"Empowerment","url":"https://www.academia.edu/Documents/in/Empowerment"},{"id":9218,"name":"Strategic Communication","url":"https://www.academia.edu/Documents/in/Strategic_Communication"},{"id":12816,"name":"Customer Loyalty","url":"https://www.academia.edu/Documents/in/Customer_Loyalty"},{"id":177125,"name":"Language Culture and Communication","url":"https://www.academia.edu/Documents/in/Language_Culture_and_Communication"},{"id":233335,"name":"Loyalty","url":"https://www.academia.edu/Documents/in/Loyalty"},{"id":345667,"name":"Organization-Public Relationships","url":"https://www.academia.edu/Documents/in/Organization-Public_Relationships"},{"id":2782249,"name":"Femvertising","url":"https://www.academia.edu/Documents/in/Femvertising"}],"urls":[{"id":44961775,"url":"https://doi.org/10.1080/1553118x.2018.1552963"}]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="124395845"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/124395845/How_Male_Consumers_Respond_to_Enlightened_Manvertising_Campaigns"><img alt="Research paper thumbnail of How Male Consumers Respond to “Enlightened Manvertising” Campaigns" class="work-thumbnail" src="https://a.academia-assets.com/images/blank-paper.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/124395845/How_Male_Consumers_Respond_to_Enlightened_Manvertising_Campaigns">How Male Consumers Respond to “Enlightened Manvertising” Campaigns</a></div><div class="wp-workCard_item"><span>Journal of Advertising Research</span><span>, Mar 1, 2022</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">The results of a survey of U.S. men (N = 285) indicated that participants’ gender schemas, hostil...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">The results of a survey of U.S. men (N = 285) indicated that participants’ gender schemas, hostile sexism, political orientation, and support for women’s rights influenced their attitude toward “enlightened manvertising,” which refers to advertising that redefines masculinity by promoting both masculine and feminine traits as elements of contemporary manhood. The study uses the advertising self-congruence framework, which in previous research has not been applied to the context of gender and gendered identities. The results show that enlightened manvertising messages resonate with men who self-identify strongly only with masculine traits or who score high in both masculinity and femininity. Support for women’s rights was positively associated with attitude toward enlightened manvertising. Men who expressed overtly misogynistic views more likely would have a negative attitude, as were men who identified as more conservative in their political orientation. The overall results suggest a link between men’s views on redefining masculinity and their views on women and women’s roles in society, with implications for the success of campaigns that attempt to tackle gender identity and equality.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="124395845"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="124395845"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 124395845; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=124395845]").text(description); $(".js-view-count[data-work-id=124395845]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 124395845; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='124395845']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 124395845, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (false){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "-1" } } $('.js-work-strip[data-work-id=124395845]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":124395845,"title":"How Male Consumers Respond to “Enlightened Manvertising” Campaigns","translated_title":"","metadata":{"abstract":"The results of a survey of U.S. men (N = 285) indicated that participants’ gender schemas, hostile sexism, political orientation, and support for women’s rights influenced their attitude toward “enlightened manvertising,” which refers to advertising that redefines masculinity by promoting both masculine and feminine traits as elements of contemporary manhood. The study uses the advertising self-congruence framework, which in previous research has not been applied to the context of gender and gendered identities. The results show that enlightened manvertising messages resonate with men who self-identify strongly only with masculine traits or who score high in both masculinity and femininity. Support for women’s rights was positively associated with attitude toward enlightened manvertising. Men who expressed overtly misogynistic views more likely would have a negative attitude, as were men who identified as more conservative in their political orientation. The overall results suggest a link between men’s views on redefining masculinity and their views on women and women’s roles in society, with implications for the success of campaigns that attempt to tackle gender identity and equality.","publisher":"Advertising Research Foundation","publication_date":{"day":1,"month":3,"year":2022,"errors":{}},"publication_name":"Journal of Advertising Research"},"translated_abstract":"The results of a survey of U.S. men (N = 285) indicated that participants’ gender schemas, hostile sexism, political orientation, and support for women’s rights influenced their attitude toward “enlightened manvertising,” which refers to advertising that redefines masculinity by promoting both masculine and feminine traits as elements of contemporary manhood. The study uses the advertising self-congruence framework, which in previous research has not been applied to the context of gender and gendered identities. The results show that enlightened manvertising messages resonate with men who self-identify strongly only with masculine traits or who score high in both masculinity and femininity. Support for women’s rights was positively associated with attitude toward enlightened manvertising. Men who expressed overtly misogynistic views more likely would have a negative attitude, as were men who identified as more conservative in their political orientation. The overall results suggest a link between men’s views on redefining masculinity and their views on women and women’s roles in society, with implications for the success of campaigns that attempt to tackle gender identity and equality.","internal_url":"https://www.academia.edu/124395845/How_Male_Consumers_Respond_to_Enlightened_Manvertising_Campaigns","translated_internal_url":"","created_at":"2024-10-03T12:39:32.832-07:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":171991,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[],"downloadable_attachments":[],"slug":"How_Male_Consumers_Respond_to_Enlightened_Manvertising_Campaigns","translated_slug":"","page_count":null,"language":"en","content_type":"Work","owner":{"id":171991,"first_name":"Miglena","middle_initials":null,"last_name":"Sternadori","page_name":"MiglenaSternadori","domain_name":"ttu","created_at":"2010-04-18T03:25:28.636-07:00","display_name":"Miglena Sternadori","url":"https://ttu.academia.edu/MiglenaSternadori"},"attachments":[],"research_interests":[{"id":39,"name":"Marketing","url":"https://www.academia.edu/Documents/in/Marketing"},{"id":248,"name":"Social Psychology","url":"https://www.academia.edu/Documents/in/Social_Psychology"},{"id":3637,"name":"Advertising","url":"https://www.academia.edu/Documents/in/Advertising"},{"id":5709,"name":"Politics","url":"https://www.academia.edu/Documents/in/Politics"},{"id":8734,"name":"Masculinity","url":"https://www.academia.edu/Documents/in/Masculinity"},{"id":25853,"name":"Femininity","url":"https://www.academia.edu/Documents/in/Femininity"}],"urls":[{"id":44961774,"url":"https://doi.org/10.2501/jar-2022-006"}]}, dispatcherData: dispatcherData }); 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="124395842"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/124395842/_If_You_Were_a_Horse_You_Would_Have_Been_Shot_A_Thematic_Analysis_of_Medical_Professionals_Communication_with_Mothers"><img alt="Research paper thumbnail of “If You Were a Horse, You Would Have Been Shot”: A Thematic Analysis of Medical Professionals’ Communication with Mothers" class="work-thumbnail" src="https://a.academia-assets.com/images/blank-paper.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/124395842/_If_You_Were_a_Horse_You_Would_Have_Been_Shot_A_Thematic_Analysis_of_Medical_Professionals_Communication_with_Mothers">“If You Were a Horse, You Would Have Been Shot”: A Thematic Analysis of Medical Professionals’ Communication with Mothers</a></div><div class="wp-workCard_item"><span>Journal of Communication Inquiry</span><span>, Jul 27, 2022</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">This study expands the concept of motherhood as a social construction, grounded in Jung’s Great M...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">This study expands the concept of motherhood as a social construction, grounded in Jung’s Great Mother and the Terrible Mother archetypes, to the context of medical communications. By analyzing 254 mothers’ responses to an online survey, we determined the primary themes in their recollections of medical professionals’ communications identified by the participants as having affected their sense of stress related to “good mother” norms. Some of the statements recalled by participants enforced socially constructed norms; others challenged the normativity of intensive mothering or encouraged mothers to parent on their own terms. The findings reinforce the notion that a mother&#39;s perceived failure to rise to the standards of a “good mother,” and the resulting guilt and shame, are part of an ever-evolving normative system that is frequently, though unwittingly, upheld by those it oppresses.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="124395842"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="124395842"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 124395842; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=124395842]").text(description); $(".js-view-count[data-work-id=124395842]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 124395842; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='124395842']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 124395842, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (false){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "-1" } } $('.js-work-strip[data-work-id=124395842]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":124395842,"title":"“If You Were a Horse, You Would Have Been Shot”: A Thematic Analysis of Medical Professionals’ Communication with Mothers","translated_title":"","metadata":{"abstract":"This study expands the concept of motherhood as a social construction, grounded in Jung’s Great Mother and the Terrible Mother archetypes, to the context of medical communications. 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Sex as an Existential Journey: Heterosexual Scripts in European Popular Culture" class="work-thumbnail" src="https://a.academia-assets.com/images/blank-paper.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" rel="nofollow" href="https://www.academia.edu/99460004/Chapter_3_Sex_as_an_Existential_Journey_Heterosexual_Scripts_in_European_Popular_Culture">Chapter 3. 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This study examined fans’ motivations for watching and supporting their favorite streamers. The results of an online survey showed that the time spent watching livestreams was positively associated with the degree of parasocial affinity they feel toward that streamer. Parasocial affinity strength was, in turn, a significant predictor of the likelihood of sending virtual gifts or donations to streamers. Some gender differences in motivations also emerged. Women reported being more likely to watch a particular gaming stream because of the streamer’s characteristics rather than the game being played, while men were equally likely to watch because of the streamer or because of the game being played.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="94922873"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="94922873"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 94922873; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=94922873]").text(description); $(".js-view-count[data-work-id=94922873]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 94922873; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='94922873']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 94922873, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (false){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "-1" } } $('.js-work-strip[data-work-id=94922873]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":94922873,"title":"Effects of parasocial affinity and gender on live streaming fans’ motivations","translated_title":"","metadata":{"abstract":"Gaming livestreams have seen unprecedented growth on platforms such as Twitch.tv and YouTube Live, especially since the start of the COVID-19 pandemic. 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href="https://www.academia.edu/94364190/Effects_of_parasocial_affinity_and_gender_on_live_streaming_fans_motivations"><img alt="Research paper thumbnail of Effects of parasocial affinity and gender on live streaming fans' motivations" class="work-thumbnail" src="https://attachments.academia-assets.com/96841587/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/94364190/Effects_of_parasocial_affinity_and_gender_on_live_streaming_fans_motivations">Effects of parasocial affinity and gender on live streaming fans' motivations</a></div><div class="wp-workCard_item"><span>Convergence</span><span>, 2022</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Gaming livestreams have seen unprecedented growth on platforms such as Twitch.tv and YouTube Live...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Gaming livestreams have seen unprecedented growth on platforms such as Twitch.tv and YouTube Live, especially since the start of the COVID-19 pandemic. This study examined fans' motivations for watching and supporting their favorite streamers. The results of an online survey showed that the time spent watching livestreams was positively associated with the degree of parasocial affinity they feel toward that streamer. Parasocial affinity strength was, in turn, a significant predictor of the likelihood of sending virtual gifts or donations to streamers. Some gender differences in motivations also emerged. Women reported being more likely to watch a particular gaming stream because of the streamer's characteristics rather than the game being played, while men were equally likely to watch because of the streamer or because of the game being played.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="23009603b9fa9abd76ef9860488a26f5" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":96841587,"asset_id":94364190,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/96841587/download_file?st=MTczMjQ1NzI0OSw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="94364190"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="94364190"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 94364190; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=94364190]").text(description); $(".js-view-count[data-work-id=94364190]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 94364190; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='94364190']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 94364190, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "23009603b9fa9abd76ef9860488a26f5" } } $('.js-work-strip[data-work-id=94364190]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":94364190,"title":"Effects of parasocial affinity and gender on live streaming fans' motivations","translated_title":"","metadata":{"doi":"10.1177/1354856522111446","abstract":"Gaming livestreams have seen unprecedented growth on platforms such as Twitch.tv and YouTube Live, especially since the start of the COVID-19 pandemic. 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Prepublication version.</a></div><div class="wp-workCard_item"><span>Sage Encyclopedia of Journalism (2nd ed.)</span><span>, 2022</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">This encyclopedia entry discusses the history and types of women’s magazines, as well as their ef...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">This encyclopedia entry discusses the history and types of women’s magazines, as well as their effects on their audiences.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="2eda17e9a874499284da387ab52b935e" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":96841105,"asset_id":94363581,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/96841105/download_file?st=MTczMjQ1NzI0OSw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="94363581"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="94363581"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 94363581; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=94363581]").text(description); $(".js-view-count[data-work-id=94363581]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 94363581; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='94363581']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 94363581, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "2eda17e9a874499284da387ab52b935e" } } $('.js-work-strip[data-work-id=94363581]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":94363581,"title":"Women's magazines. 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By analyzing 254 mothers’ responses to an online survey, we determined the primary themes in their recollections of medical professionals’ communications identified by the participants as having affected their sense of stress related to “good mother” norms. Some of the statements recalled by participants enforced socially constructed norms; others challenged the normativity of intensive mothering or encouraged mothers to parent on their own terms. The findings reinforce the notion that a mother&#39;s perceived failure to rise to the standards of a “good mother,” and the resulting guilt and shame, are part of an ever-evolving normative system that is frequently, though unwittingly, upheld by those it oppresses.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="0450c71a56d63dd6b02ba492fe725e80" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":96841931,"asset_id":86533740,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/96841931/download_file?st=MTczMjQ1NzI0OSw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="86533740"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="86533740"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 86533740; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=86533740]").text(description); $(".js-view-count[data-work-id=86533740]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 86533740; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='86533740']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 86533740, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "0450c71a56d63dd6b02ba492fe725e80" } } $('.js-work-strip[data-work-id=86533740]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":86533740,"title":"“If You Were a Horse, You Would Have Been Shot”: A Thematic Analysis of Medical Professionals’ Communication with Mothers","translated_title":"","metadata":{"doi":"10.1177/01968599221116389","abstract":"This study expands the concept of motherhood as a social construction, grounded in Jung’s Great Mother and the Terrible Mother archetypes, to the context of medical communications. 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> </div><div class="profile--tab_content_container js-tab-pane tab-pane" data-section-id="25939" id="papers"><div class="js-work-strip profile--work_container" data-work-id="124395847"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/124395847/Support_for_women_s_rights_and_feminist_self_identification_as_antecedents_of_attitude_toward_femvertising"><img alt="Research paper thumbnail of Support for women’s rights and feminist self-identification as antecedents of attitude toward femvertising" class="work-thumbnail" src="https://a.academia-assets.com/images/blank-paper.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/124395847/Support_for_women_s_rights_and_feminist_self_identification_as_antecedents_of_attitude_toward_femvertising">Support for women’s rights and feminist self-identification as antecedents of attitude toward femvertising</a></div><div class="wp-workCard_item"><span>Journal of Consumer Marketing</span><span>, Sep 9, 2019</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">PurposeExisting research demonstrates that consumers prefer advertising that aligns with their va...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">PurposeExisting research demonstrates that consumers prefer advertising that aligns with their values and beliefs but can also be distrustful of claims of corporate social responsibility. The purpose of this paper is to explore consumers’ perceptions of femvertising in relation to their worldview. Femvertising is defined as “advertising that employs pro-female talent, messages, and imagery to empower women and girls” (Skey, 2015).Design/methodology/approachA survey of US adults (n = 419) was used to investigate attitudes toward femvertising as they relate to gender, age, support for women’s rights, feminist self-identification, political affiliation and trust in advertising.FindingsStructural equation modeling revealed several antecedents and consequences of attitude toward femvertising. The findings suggest that women’s rights supporters and self-identifying feminists seem highly receptive of femvertising.Originality/valueTaken together, the findings clarify how femvertising can be an effective strategy for marketers and how it fits within the current advertising literature.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="124395847"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="124395847"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 124395847; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=124395847]").text(description); $(".js-view-count[data-work-id=124395847]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 124395847; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='124395847']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 124395847, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (false){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "-1" } } $('.js-work-strip[data-work-id=124395847]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":124395847,"title":"Support for women’s rights and feminist self-identification as antecedents of attitude toward femvertising","translated_title":"","metadata":{"abstract":"PurposeExisting research demonstrates that consumers prefer advertising that aligns with their values and beliefs but can also be distrustful of claims of corporate social responsibility. 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href="https://www.academia.edu/124395846/Championing_Women_s_Empowerment_as_a_Catalyst_for_Purchase_Intentions_Testing_the_Mediating_Roles_of_OPRs_and_Brand_Loyalty_in_the_Context_of_Femvertising"><img alt="Research paper thumbnail of Championing Women’s Empowerment as a Catalyst for Purchase Intentions: Testing the Mediating Roles of OPRs and Brand Loyalty in the Context of Femvertising" class="work-thumbnail" src="https://attachments.academia-assets.com/118629544/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/124395846/Championing_Women_s_Empowerment_as_a_Catalyst_for_Purchase_Intentions_Testing_the_Mediating_Roles_of_OPRs_and_Brand_Loyalty_in_the_Context_of_Femvertising">Championing Women’s Empowerment as a Catalyst for Purchase Intentions: Testing the Mediating Roles of OPRs and Brand Loyalty in the Context of Femvertising</a></div><div class="wp-workCard_item"><span>International Journal of Strategic Communication</span><span>, Dec 10, 2018</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="70858eec78b726cbe4ef01ad47067932" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":118629544,"asset_id":124395846,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/118629544/download_file?st=MTczMjQ1NzI0OSw4LjIyMi4yMDguMTQ2&st=MTczMjQ1NzI0OCw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="124395846"><a 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wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/124395845/How_Male_Consumers_Respond_to_Enlightened_Manvertising_Campaigns">How Male Consumers Respond to “Enlightened Manvertising” Campaigns</a></div><div class="wp-workCard_item"><span>Journal of Advertising Research</span><span>, Mar 1, 2022</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">The results of a survey of U.S. men (N = 285) indicated that participants’ gender schemas, hostil...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">The results of a survey of U.S. men (N = 285) indicated that participants’ gender schemas, hostile sexism, political orientation, and support for women’s rights influenced their attitude toward “enlightened manvertising,” which refers to advertising that redefines masculinity by promoting both masculine and feminine traits as elements of contemporary manhood. The study uses the advertising self-congruence framework, which in previous research has not been applied to the context of gender and gendered identities. The results show that enlightened manvertising messages resonate with men who self-identify strongly only with masculine traits or who score high in both masculinity and femininity. Support for women’s rights was positively associated with attitude toward enlightened manvertising. Men who expressed overtly misogynistic views more likely would have a negative attitude, as were men who identified as more conservative in their political orientation. The overall results suggest a link between men’s views on redefining masculinity and their views on women and women’s roles in society, with implications for the success of campaigns that attempt to tackle gender identity and equality.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="124395845"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="124395845"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 124395845; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=124395845]").text(description); $(".js-view-count[data-work-id=124395845]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 124395845; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='124395845']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 124395845, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (false){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "-1" } } $('.js-work-strip[data-work-id=124395845]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":124395845,"title":"How Male Consumers Respond to “Enlightened Manvertising” Campaigns","translated_title":"","metadata":{"abstract":"The results of a survey of U.S. men (N = 285) indicated that participants’ gender schemas, hostile sexism, political orientation, and support for women’s rights influenced their attitude toward “enlightened manvertising,” which refers to advertising that redefines masculinity by promoting both masculine and feminine traits as elements of contemporary manhood. The study uses the advertising self-congruence framework, which in previous research has not been applied to the context of gender and gendered identities. The results show that enlightened manvertising messages resonate with men who self-identify strongly only with masculine traits or who score high in both masculinity and femininity. Support for women’s rights was positively associated with attitude toward enlightened manvertising. Men who expressed overtly misogynistic views more likely would have a negative attitude, as were men who identified as more conservative in their political orientation. 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="124395844"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/124395844/Consumer_location_and_ad_type_preferences_as_predictors_of_attitude_toward_femvertising"><img alt="Research paper thumbnail of Consumer location and ad type preferences as predictors of attitude toward femvertising" class="work-thumbnail" src="https://attachments.academia-assets.com/118629543/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/124395844/Consumer_location_and_ad_type_preferences_as_predictors_of_attitude_toward_femvertising">Consumer location and ad type preferences as predictors of attitude toward femvertising</a></div><div class="wp-workCard_item"><span>Journal of Social Marketing</span><span>, Apr 4, 2020</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="82c49a3883fffab9a51de73b5c0ef46c" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":118629543,"asset_id":124395844,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/118629543/download_file?st=MTczMjQ1NzI0OSw4LjIyMi4yMDguMTQ2&st=MTczMjQ1NzI0OCw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="124395844"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="124395844"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 124395844; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="124395842"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/124395842/_If_You_Were_a_Horse_You_Would_Have_Been_Shot_A_Thematic_Analysis_of_Medical_Professionals_Communication_with_Mothers"><img alt="Research paper thumbnail of “If You Were a Horse, You Would Have Been Shot”: A Thematic Analysis of Medical Professionals’ Communication with Mothers" class="work-thumbnail" src="https://a.academia-assets.com/images/blank-paper.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/124395842/_If_You_Were_a_Horse_You_Would_Have_Been_Shot_A_Thematic_Analysis_of_Medical_Professionals_Communication_with_Mothers">“If You Were a Horse, You Would Have Been Shot”: A Thematic Analysis of Medical Professionals’ Communication with Mothers</a></div><div class="wp-workCard_item"><span>Journal of Communication Inquiry</span><span>, Jul 27, 2022</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">This study expands the concept of motherhood as a social construction, grounded in Jung’s Great M...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">This study expands the concept of motherhood as a social construction, grounded in Jung’s Great Mother and the Terrible Mother archetypes, to the context of medical communications. By analyzing 254 mothers’ responses to an online survey, we determined the primary themes in their recollections of medical professionals’ communications identified by the participants as having affected their sense of stress related to “good mother” norms. Some of the statements recalled by participants enforced socially constructed norms; others challenged the normativity of intensive mothering or encouraged mothers to parent on their own terms. The findings reinforce the notion that a mother&#39;s perceived failure to rise to the standards of a “good mother,” and the resulting guilt and shame, are part of an ever-evolving normative system that is frequently, though unwittingly, upheld by those it oppresses.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="124395842"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="124395842"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 124395842; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=124395842]").text(description); $(".js-view-count[data-work-id=124395842]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 124395842; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='124395842']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 124395842, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (false){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "-1" } } $('.js-work-strip[data-work-id=124395842]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":124395842,"title":"“If You Were a Horse, You Would Have Been Shot”: A Thematic Analysis of Medical Professionals’ Communication with Mothers","translated_title":"","metadata":{"abstract":"This study expands the concept of motherhood as a social construction, grounded in Jung’s Great Mother and the Terrible Mother archetypes, to the context of medical communications. By analyzing 254 mothers’ responses to an online survey, we determined the primary themes in their recollections of medical professionals’ communications identified by the participants as having affected their sense of stress related to “good mother” norms. Some of the statements recalled by participants enforced socially constructed norms; others challenged the normativity of intensive mothering or encouraged mothers to parent on their own terms. 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Some of the statements recalled by participants enforced socially constructed norms; others challenged the normativity of intensive mothering or encouraged mothers to parent on their own terms. 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="108008748"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/108008748/Protecting_the_Ladies_Benevolent_Sexism_Heteronormativity_and_Partisanship_in_Online_Discussions_of_Gender_Neutral_Bathrooms"><img alt="Research paper thumbnail of Protecting the Ladies: Benevolent Sexism, Heteronormativity, and Partisanship in Online Discussions of Gender-Neutral Bathrooms" class="work-thumbnail" src="https://attachments.academia-assets.com/106509822/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/108008748/Protecting_the_Ladies_Benevolent_Sexism_Heteronormativity_and_Partisanship_in_Online_Discussions_of_Gender_Neutral_Bathrooms">Protecting the Ladies: Benevolent Sexism, Heteronormativity, and Partisanship in Online Discussions of Gender-Neutral Bathrooms</a></div><div class="wp-workCard_item"><span>Mass Communication and Society</span><span>, Dec 16, 2018</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="544ca63fe3bbc0931a7a1a989a2335ce" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":106509822,"asset_id":108008748,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/106509822/download_file?st=MTczMjQ1NzI0OSw4LjIyMi4yMDguMTQ2&st=MTczMjQ1NzI0OCw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="108008748"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="108008748"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 108008748; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=108008748]").text(description); $(".js-view-count[data-work-id=108008748]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 108008748; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='108008748']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 108008748, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "544ca63fe3bbc0931a7a1a989a2335ce" } } $('.js-work-strip[data-work-id=108008748]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":108008748,"title":"Protecting the Ladies: Benevolent Sexism, Heteronormativity, and Partisanship in Online Discussions of Gender-Neutral Bathrooms","translated_title":"","metadata":{"publisher":"Taylor \u0026 Francis","grobid_abstract":"The recent adoption of bathroom bills restricting trans* people's access to public bathrooms of their choice in the United States has elicited a vigorous public debate invoking benevolent sexism, heteronormativity, and partisanship. This analysis includes 9,764 online comments posted on the 13 most-shared articles or blog posts about trans* bathroom accommodation from September 2015 to September 2016. The common themes in such discussions were arguments promoting benevolent sexism, including that women and girls need protection by men and from men and that sex differences are natural. Results showed that support for trans* access to public bathrooms was most prevalent in discussions on left-leaning sites, whereas opposition was most prevalent in discussions on right-leaning sites. Most, but not all, benevolent-sexism themes were prevalent in comments on right-leaning sites. 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Sex as an Existential Journey: Heterosexual Scripts in European Popular Culture</a></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="99460004"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="99460004"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 99460004; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=99460004]").text(description); $(".js-view-count[data-work-id=99460004]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 99460004; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='99460004']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 99460004, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (false){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "-1" } } $('.js-work-strip[data-work-id=99460004]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":99460004,"title":"Chapter 3. 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This study examined fans’ motivations for watching and supporting their favorite streamers. The results of an online survey showed that the time spent watching livestreams was positively associated with the degree of parasocial affinity they feel toward that streamer. Parasocial affinity strength was, in turn, a significant predictor of the likelihood of sending virtual gifts or donations to streamers. Some gender differences in motivations also emerged. Women reported being more likely to watch a particular gaming stream because of the streamer’s characteristics rather than the game being played, while men were equally likely to watch because of the streamer or because of the game being played.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="94922873"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="94922873"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 94922873; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=94922873]").text(description); $(".js-view-count[data-work-id=94922873]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 94922873; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='94922873']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 94922873, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (false){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "-1" } } $('.js-work-strip[data-work-id=94922873]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":94922873,"title":"Effects of parasocial affinity and gender on live streaming fans’ motivations","translated_title":"","metadata":{"abstract":"Gaming livestreams have seen unprecedented growth on platforms such as Twitch.tv and YouTube Live, especially since the start of the COVID-19 pandemic. This study examined fans’ motivations for watching and supporting their favorite streamers. The results of an online survey showed that the time spent watching livestreams was positively associated with the degree of parasocial affinity they feel toward that streamer. Parasocial affinity strength was, in turn, a significant predictor of the likelihood of sending virtual gifts or donations to streamers. Some gender differences in motivations also emerged. Women reported being more likely to watch a particular gaming stream because of the streamer’s characteristics rather than the game being played, while men were equally likely to watch because of the streamer or because of the game being played.","publisher":"SAGE Publications","publication_name":"Convergence: The International Journal of Research into New Media Technologies"},"translated_abstract":"Gaming livestreams have seen unprecedented growth on platforms such as Twitch.tv and YouTube Live, especially since the start of the COVID-19 pandemic. This study examined fans’ motivations for watching and supporting their favorite streamers. The results of an online survey showed that the time spent watching livestreams was positively associated with the degree of parasocial affinity they feel toward that streamer. Parasocial affinity strength was, in turn, a significant predictor of the likelihood of sending virtual gifts or donations to streamers. Some gender differences in motivations also emerged. 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href="https://www.academia.edu/94364190/Effects_of_parasocial_affinity_and_gender_on_live_streaming_fans_motivations"><img alt="Research paper thumbnail of Effects of parasocial affinity and gender on live streaming fans' motivations" class="work-thumbnail" src="https://attachments.academia-assets.com/96841587/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/94364190/Effects_of_parasocial_affinity_and_gender_on_live_streaming_fans_motivations">Effects of parasocial affinity and gender on live streaming fans' motivations</a></div><div class="wp-workCard_item"><span>Convergence</span><span>, 2022</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Gaming livestreams have seen unprecedented growth on platforms such as Twitch.tv and YouTube Live...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Gaming livestreams have seen unprecedented growth on platforms such as Twitch.tv and YouTube Live, especially since the start of the COVID-19 pandemic. This study examined fans' motivations for watching and supporting their favorite streamers. The results of an online survey showed that the time spent watching livestreams was positively associated with the degree of parasocial affinity they feel toward that streamer. Parasocial affinity strength was, in turn, a significant predictor of the likelihood of sending virtual gifts or donations to streamers. Some gender differences in motivations also emerged. Women reported being more likely to watch a particular gaming stream because of the streamer's characteristics rather than the game being played, while men were equally likely to watch because of the streamer or because of the game being played.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="23009603b9fa9abd76ef9860488a26f5" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":96841587,"asset_id":94364190,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/96841587/download_file?st=MTczMjQ1NzI0OSw4LjIyMi4yMDguMTQ2&st=MTczMjQ1NzI0OSw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="94364190"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="94364190"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 94364190; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=94364190]").text(description); $(".js-view-count[data-work-id=94364190]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 94364190; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='94364190']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 94364190, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "23009603b9fa9abd76ef9860488a26f5" } } $('.js-work-strip[data-work-id=94364190]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":94364190,"title":"Effects of parasocial affinity and gender on live streaming fans' motivations","translated_title":"","metadata":{"doi":"10.1177/1354856522111446","abstract":"Gaming livestreams have seen unprecedented growth on platforms such as Twitch.tv and YouTube Live, especially since the start of the COVID-19 pandemic. 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Prepublication version.</a></div><div class="wp-workCard_item"><span>Sage Encyclopedia of Journalism (2nd ed.)</span><span>, 2022</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">This encyclopedia entry discusses the history and types of women’s magazines, as well as their ef...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">This encyclopedia entry discusses the history and types of women’s magazines, as well as their effects on their audiences.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="2eda17e9a874499284da387ab52b935e" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":96841105,"asset_id":94363581,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/96841105/download_file?st=MTczMjQ1NzI0OSw4LjIyMi4yMDguMTQ2&st=MTczMjQ1NzI0OSw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="94363581"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="94363581"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 94363581; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=94363581]").text(description); $(".js-view-count[data-work-id=94363581]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 94363581; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='94363581']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 94363581, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "2eda17e9a874499284da387ab52b935e" } } $('.js-work-strip[data-work-id=94363581]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":94363581,"title":"Women's magazines. 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="86533795"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" rel="nofollow" href="https://www.academia.edu/86533795/EDITED_COLLECTION_Gender_and_Work_Exploring_Intersectionality_Resistance_and_Identity"><img alt="Research paper thumbnail of EDITED COLLECTION: Gender and Work: Exploring Intersectionality, Resistance, and Identity" class="work-thumbnail" src="https://a.academia-assets.com/images/blank-paper.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" rel="nofollow" href="https://www.academia.edu/86533795/EDITED_COLLECTION_Gender_and_Work_Exploring_Intersectionality_Resistance_and_Identity">EDITED COLLECTION: Gender and Work: Exploring Intersectionality, Resistance, and Identity</a></div><div class="wp-workCard_item"><span>Cambridge Scholars Publishing</span><span>, May 1, 2016</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="86533795"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="86533795"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 86533795; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="86533740"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/86533740/_If_You_Were_a_Horse_You_Would_Have_Been_Shot_A_Thematic_Analysis_of_Medical_Professionals_Communication_with_Mothers"><img alt="Research paper thumbnail of “If You Were a Horse, You Would Have Been Shot”: A Thematic Analysis of Medical Professionals’ Communication with Mothers" class="work-thumbnail" src="https://attachments.academia-assets.com/96841931/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/86533740/_If_You_Were_a_Horse_You_Would_Have_Been_Shot_A_Thematic_Analysis_of_Medical_Professionals_Communication_with_Mothers">“If You Were a Horse, You Would Have Been Shot”: A Thematic Analysis of Medical Professionals’ Communication with Mothers</a></div><div class="wp-workCard_item wp-workCard--coauthors"><span>by </span><span><a class="" data-click-track="profile-work-strip-authors" href="https://independent.academia.edu/DaisyMilman">Daisy Milman</a> and <a class="" data-click-track="profile-work-strip-authors" href="https://ttu.academia.edu/MiglenaSternadori">Miglena Sternadori</a></span></div><div class="wp-workCard_item"><span>Journal of Communication Inquiry</span><span>, 2022</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">This study expands the concept of motherhood as a social construction, grounded in Jung’s Great M...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">This study expands the concept of motherhood as a social construction, grounded in Jung’s Great Mother and the Terrible Mother archetypes, to the context of medical communications. By analyzing 254 mothers’ responses to an online survey, we determined the primary themes in their recollections of medical professionals’ communications identified by the participants as having affected their sense of stress related to “good mother” norms. Some of the statements recalled by participants enforced socially constructed norms; others challenged the normativity of intensive mothering or encouraged mothers to parent on their own terms. The findings reinforce the notion that a mother&#39;s perceived failure to rise to the standards of a “good mother,” and the resulting guilt and shame, are part of an ever-evolving normative system that is frequently, though unwittingly, upheld by those it oppresses.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="0450c71a56d63dd6b02ba492fe725e80" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":96841931,"asset_id":86533740,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/96841931/download_file?st=MTczMjQ1NzI0OSw4LjIyMi4yMDguMTQ2&st=MTczMjQ1NzI0OSw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="86533740"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="86533740"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 86533740; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=86533740]").text(description); $(".js-view-count[data-work-id=86533740]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 86533740; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='86533740']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 86533740, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "0450c71a56d63dd6b02ba492fe725e80" } } $('.js-work-strip[data-work-id=86533740]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":86533740,"title":"“If You Were a Horse, You Would Have Been Shot”: A Thematic Analysis of Medical Professionals’ Communication with Mothers","translated_title":"","metadata":{"doi":"10.1177/01968599221116389","abstract":"This study expands the concept of motherhood as a social construction, grounded in Jung’s Great Mother and the Terrible Mother archetypes, to the context of medical communications. 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