IAB | Introduction to the Creator Economy

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href="https://www.iab.com/events/annual-leadership-meeting-2025/"><div class="title">Secure Your Spot - Early Bird Extended for a Limited Time | 2025 IAB ALM</div><time datetime="2025-01-26 13:12">Jan 26</time></a></li></ul></div><div class="features"><ul class="uk-list"><li><a class="iab-meganav-el feature" href="https://www.iab.com/events/gaming-and-immersive-media-leadership-summit-2024/"><div class="feature-thumbnail"><img src="https://www.iab.com/wp-content/uploads/2024/06/2024-iab-gaming-and-immersive-media-leadership-summit-28.png" alt="2024 IAB Gaming and Immersive Media Leadership Summit" style="" /></div><div class="feature-title">2024 IAB Gaming and Immersive Media Leadership Summit</div></a></li><li><a class="iab-meganav-el feature" href="https://www.iab.com/events/iab-audio-innovators-leadership-summit-2024/"><div class="feature-thumbnail"><img src="https://www.iab.com/wp-content/uploads/2024/06/2024-iab-audio-innovators-leadership-summit-24-e1729615759713.png" alt="2024 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class="uk-hidden@s mobile-toc"> <div class="article-index" id="article-index-id"><ul class="agenda-speaker-name-text"></ul></div> </div>  <div class="uk-container-xlarge event__body" id="iab-event-modules">  <div>   <div class="module-event-body uk-padding-large uk-padding-remove-top uk-padding-remove-bottom uk-grid"> <div class="uk-width-1-3 uk-width-1-4@l uk-visible@s">   <div class="desktop-toc article-index uk-flex-auto" id="article-index-id"><ul class="toc-ul"></ul></div> </div>  <div class=" uk-width-expand "> <h3 class="toc uk-hidden">Overview</h3> <span class="description-full"> <p>Because of the projected growth of the creator economy from its current $250 billion to nearly $500 billion in the next three years*, marketers need to better understand the creator ecosystem and how to effectively leverage it for maximum impact.</p> <p>The digital creator economy is rapidly transforming content production, consumption, and monetization, offering significant opportunities for advertisers who value authentic, relatable content. This economy is driving growth across social platforms, impacting industries such as e-commerce and digital marketing by creating new jobs and boosting brand visibility through creator and influencer partnerships, as well as supporting the growth of a business and technology infrastructure that connects and supports it.</p> <p>By the end of this course, you will be able to:</p> <ul> <li>Leverage Your Understanding of the Creator Economy</li> <li>Navigate and Collaborate within the Creator Landscape</li> <li>Plan, Execute, and Optimize Creator Campaigns</li> <li>Mitigate Risks through Legal, Ethical, Brand Safety & Suitability Best Practices</li> <li>Capitalize on Emerging Trends in the Creator Economy</li> </ul> <p>*eMarketer, data compiled by Goldman Sachs Research</p> </span> </div> </div>     <div class="module-discussion-topics" id="module-discussion-topics"> <div class="discussion-topics uk-flex uk-flex-column"> <div class="module-subtitle">Discussion Topics</div> <ul class="uk-flex uk-flex-wrap"> <li class="primary-link-black-small"> <h5> Foundations of the Creator Economy </h5> </li> <li class="primary-link-black-small"> <h5> Planning and Strategy </h5> </li> <li class="primary-link-black-small"> <h5> Working with Creators </h5> </li> <li class="primary-link-black-small"> <h5> Measurement, Reporting, and Optimization </h5> </li> <li class="primary-link-black-small"> <h5> Emerging Trends </h5> </li> </ul> </div> </div>     </div> <div>   </div> <div>    </div> <div>  </div> <div>   </div> <div>  </div> <div>  </div>   <div class="uk-container-xlarge uk-background-secondary uk-visible@s"> <div class="module-related uk-background-secondary uk-padding-large"> <h2 class="module-subtitle">Related Content</h2> <div class="article-list"> <div class="uk-grid uk-child-width-expand" uk-grid> <div class="uk-width-1-4@l uk-width-1-2 uk-visible@s"> <div class="uk-card uk-card-default results-card"> <a class="uk-link-reset" href="https://www.iab.com/events/2025-iab-connected-commerce-summit-2/" aria-label="2025 IAB Connected Commerce Summit" title="2025 IAB Connected Commerce Summit"> <div class="uk-card-media-top results-card-image" style="background-image: url(https://www.iab.com/wp-content/uploads/2023/11/2024-iab-connected-commerce-summit-6.jpg); 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