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class="title"> XtendPlay </h1> <span class="strapline">Top-scoring Xbox LIVE gamer promoting accessories at PAX East.</span> </div> <div class="metadata"> <div class="avatar"> <img src="https://web.archive.org/web/20220809105138im_/https://assets.reedpopcdn.com/1330889698.jpg/BROK/thumbnail/70x70/quality/60/1330889698.jpg" srcset="https://web.archive.org/web/20220809105138im_/https://assets.reedpopcdn.com/1330889698.jpg/BROK/thumbnail/70x70/quality/60/1330889698.jpg 1x, https://web.archive.org/web/20220809105138im_/https://assets.reedpopcdn.com/1330889698.jpg/BROK/thumbnail/140x140/quality/60/1330889698.jpg 2x" loading="lazy" class="avatar_image" alt="GamesIndustry International avatar" width="70" height="70"> </div> <div class="author"> <span class="article_type" data-slug="news"> News </span> <span class="by">by</span> <span class="name"> <a href="/web/20220809105138/https://www.gamesindustry.biz/authors/gamesindustry-international">GamesIndustry International</a> </span> <span class="job_title"> Contributor </span> </div> <div class="published_at"> Published on <time datetime="2011-02-23 12:42:34+00:00">Feb. 23, 2011</time> </div> </div> <div class="headline_asset"> </div> </header> <div class="article_body"> <div class="article_body_content"> <section> <p>VENICE, CA February 23, 2011—Those interested in checking out one of the hottest gaming accessories of the year and maybe even play a few co-op rounds with one of the world's greatest gamers are advised to direct themselves to PAX booth 150, Boston Convention & Exhibition Center, March 11-13.</p> <p>Booth 150 is the spot where the creators of XtendPlay ( http://www.xwerxonline.com), the critically acclaimed controller enhancement for original-equipment Xbox 360 and PlayStation  controllers, will be joined at the second-annual Penny Arcade Expo (PAX) by Stallion83 (a.k.a. Raymond Cox), the gamer with the highest Gamerscore in the world on Xbox LIVE.</p> <p>"This is going to be an awesome experience," said Cox. "Not only is it my first PAX, but it's the first time I'll be able to show the world that XtendPlay is everything I've been saying it is. Being online, reading blogs and reviews and watching videos is one thing, but there’s no substitute for experiencing XtendPlay first-hand."</p> <p>"We are thrilled that Raymond is able to join us," commented Dave Sparling, Xwerx CEO & Co-Founder. "His support from the beginning has been invaluable to the success of the product thus far. We know that with his presence, PAX will be a great public introduction for thousands of gamers to what XtendPlay can do for them."</p> <p>"This is an important benchmark for us," added Mark Sparling, Xwerx COO. "Only two years old, PAX has already become an influential and important gathering of savvy and passionate gamers. If we can win over them, there's no limit to where we can take XtendPlay."</p> <p> <strong> Critical Darling: </strong> </p> <p>In the less than two months that XtendPlay has been on the market, it has been a hot topic of discussion on Kotaku, ESPN, Joystiq, Engadget, and Gizmodo. Among the most favorable reviews:</p> <p>"No denying its benefits." (ESPN)</p> <p>“Works for extended gaming sessions.” (Kotaku)</p> <p>“Brilliant!”  (Xboxer360)</p> <p>"...a fantastic product." (BeantownGamer)</p> <p>"...a standout ergonomic controller accessory that turns those unforgiving plastic molded controllers into Swedish foam wrapped clouds." (Gologtron)</p> <p>"Definitely recommend it...your hands will thank you." (AllGames.com)</p> <p>The secret of XtendPlay is its patent-pending design, which was refined over thousands of hours of testing.  The result is an innovative product that improves the ergonomics of game play, boosting comfort while allowing the gamer to remain at the top of their game.</p> <p> FEATURES: </p> <p>·         Soft-touch fleXlite™ shape keeps fingers and hands relaxed</p> <p>·         Airflow Channels help keep hands cool and dry</p> <p>·         Size and shape boost comfort in any playing position: sitting, reclining, even standing</p> <p>XtendPlay is available for direct purchase at the Xwerx online store and on Amazon.com. XtendPlay retails at $19.99 USD, with U.S. orders shipping immediately.  XtendPlay availability in Europe to be announced soon. To order XtendPlay now, or find out more about it, visit: http://www.xwerxonline.com.</p> <p> <strong>About Xwerx</strong> </p> <p>Xwerx is an interactive product-design company whose mission is to enhance the enjoyment of interactive entertainment. Based in Venice, CA, Xwerx was founded in 2008 by Dave Sparling and Mark Sparling, two brothers whose vision for a better and more rewarding gaming experience has resulted in the creation of XtendPlay, a controller enhancement for both the Xbox 360 and PlayStation. For more information, visit: http://www.xwerxonline.com.</p> <p> <strong>MEDIA CONTACT:</strong> </p> <p>Bill Lessard</p> <p>PRwithBrains</p> <p> wlessard@prwithbrains.com </p> <p>+1 (914) 476-6089</p> <p>   </p> </section> </div> </div> </article> <footer class="article_footer"> <div class="author_bio compact"> <h2 class="section_title small">Author</h2> <article class="summary" data-type="persona"> <a href="/web/20220809105138/https://www.gamesindustry.biz/authors/gamesindustry-international" class="link_overlay" title="GamesIndustry International"></a> <div class="avatar"> <img src="https://web.archive.org/web/20220809105138im_/https://assets.reedpopcdn.com/1330889698.jpg/BROK/thumbnail/120x120/quality/60/1330889698.jpg" srcset="https://web.archive.org/web/20220809105138im_/https://assets.reedpopcdn.com/1330889698.jpg/BROK/thumbnail/120x120/quality/60/1330889698.jpg 1x, https://web.archive.org/web/20220809105138im_/https://assets.reedpopcdn.com/1330889698.jpg/BROK/thumbnail/240x240/quality/60/1330889698.jpg 2x" loading="lazy" class="avatar_image" alt="GamesIndustry International avatar" width="120" height="120"> </div> <div class="details"> <p class="name"> <a href="/web/20220809105138/https://www.gamesindustry.biz/authors/gamesindustry-international">GamesIndustry International</a> </p> <p class="job_title"> Contributor </p> <p class="bio"> GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com. </p> </div> </article> </div> </footer> </div> <div class="sidebar"> <div class="advert_container halfpage_container"> <div class="advert mpu" data-dfp-id="GI_MPU_1" data-dfp-sizes="300x600, 300x250, 300x1050" data-dfp-targeting="site=gamesindustry.biz" id="GI_MPU_1_1" data-dfp-collapse="true"></div> </div> <div class="gn_sidebar"> <div class="advert_container sponsor_buttons"> <p class="advert_label"> Advertisement </p> <div class="advert" data-dfp-id="GI_BUTTONS" data-dfp-sizes="310x1000" id="GI_BUTTONS"></div> </div> </div> </div> </div> <div id="content_below"> <div class="page_content"> <section class="jobs_widget "> <script> (function(){ const target = document.currentScript; 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