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gradientUnits="userSpaceOnUse" gradientTransform="translate(146.438 64) rotate(-172.051) scale(224.154 105.307)"><stop stop-color="#333FB2"></stop><stop offset="0.75924" stop-color="#27293B" stop-opacity="0"></stop></radialGradient><linearGradient id="paint2_linear_41_662" x1="16.5981" y1="18.96" x2="37.4853" y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_662" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient></defs></svg></header><main role="main" id="main" tabindex="-1" class="focus-visible:outline-none"><div class="fixed top-0 left-0 h-[6px] z-50 bg-partners-highlight" style="width:null%"></div><section class="grid grid-cols-full bg-section-light-bg text-section-light-text featured-blogs gap-y-0 pt-36 pb-0" data-section-name="" data-component-name="best-free-themes" data-viewable-component="true" data-mode="light"><div class="relative overflow-hidden bg-partners-conversionBg bg-partners-article-converion bg-no-repeat bg-bottom"><picture data-component-name="image"><img alt="" class="absolute right-[-380px] h-full w-auto min-w-[950px]" src=""/></picture><div class="container relative flex flex-col items-center text-center py-[60px] px-[40px] tablet-xl:px-[130px] desktop:px-[210px]"><p class="richtext font-extralight font-sans text-white text-t2">Become a Shopify Partner.</p><p class="richtext font-extralight mb-4 font-sans text-white text-t2">Unlock business growth.</p><a href="https://partners.shopify.com/signup" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 border-button-light-primary-border ring-button-light-primary-border hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled text-base font-ibmmono font-medium bg-partners-conversionButton text-partners-conversionButtonText hover:bg-[#62ba6b] hover:text-black active:bg-[#00740B] active:text-black focus:bg-[#00740B] focus:text-black" data-component-name="button" target="">Join Today</a></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/ng/partners/blog/best-free-themes"/><meta itemProp="dateModified" content="2022-01-25T14:30:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/ng/partners/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/ng/partners/blog/topics/shopify-theme-development" class="no-underline hover:text-link-light-hover topic-link">Shopify Theme Development</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">Top Tips for Building Themes That Are Fully Featured, Like Customizing Shopify’s Best Free Themes</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Themes are super important for people who are starting their business, and for existing merchants. In this article, we’ll talk about what 2022 could have in store for you, including what the Online Store product team has been working on since June.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90"> by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/ng/partners/blog/authors/sasha-williamson" class="no-underline" itemProp="url"><span itemProp="name">Sasha Williamson</span></a></span></div><div class="text-body-sm text-shade-50">Last updated <time>25 Jan 2022</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0533/2089/articles/Best-free-themes.jpg?v=1727285967&originalWidth=1848&originalHeight=782" alt="Best free themes" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0533/2089/articles/Best-free-themes.jpg?v=1727285967&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/0533/2089/articles/Best-free-themes.jpg?v=1727285967&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/0533/2089/articles/Best-free-themes.jpg?v=1727285967&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/0533/2089/articles/Best-free-themes.jpg?v=1727285967&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/0533/2089/articles/Best-free-themes.jpg?v=1727285967&originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/s/files/1/0533/2089/articles/Best-free-themes.jpg?v=1727285967&originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/s/files/1/0533/2089/articles/Best-free-themes.jpg?v=1727285967&originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/s/files/1/0533/2089/articles/Best-free-themes.jpg?v=1727285967&originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/s/files/1/0533/2089/articles/Best-free-themes.jpg?v=1727285967&originalWidth=1848&originalHeight=782&width=1800 1800w"/></div></div><div class="container grid-cols-4 sm:grid-cols-8 md:grid-cols-12 block tablet-xl:grid gap-y-0 gap-x-12"><div class="col-span-4 xs:col-span-12 md:col-span-4 lg:col-span-3 col-start-1 nav-drawer md:pb-20 pt-10 desktop:pt-16" data-component-name="blog-left-sidebar"><nav class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="bg-[#EAE8FF] hidden md:block"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended text-[#390278] font-bold mb-4">Earn more revenue as a Shopify Partner</p><p class="richtext font-aktivgroteskextended text-[#212326] text-base mb-4">Grow your Shopify expertise and unlock new ways to earn revenue for your own business with the Shopify Partner Program.</p><a href="https://partners.shopify.com/signup" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled text-base bg-[#390278] hover:bg-[#390278] active:bg-[#390278] focus:bg-[#390278]" data-component-name="button" target="">Become a Partner</a></div></div></nav></div><div class="col-span-4 xs:col-span-12 md:col-span-8 lg:col-span-6 col-start-1"><div id="article-content" class="text-body-base text-shade-70 md:pt-10 desktop:pt-16 [&_h2]:text-t4 [&_h2]:mt-12 [&_h2]:mb-6 [&_h2]:text-black [&_h2]:font-medium [&_.heading--2]:text-t5 [&_.heading--2]:text-black [&_.heading--2]:font-aktivgroteskextended [&_.heading--2]:mb-6 [&_.heading--2]:font-medium [&_h3]:text-t5 [&_h3]:mt-12 [&_h3]:mb-4 [&_h3]:text-black [&_h4]:text-t6 [&_h4]:mt-12 [&_h4]:mb-4 [&_h4]:text-black [&_h5]:text-t7 [&_p]:mb-6 [&_hr]:mb-6 [&_a]:text-black [&_a]:font-medium [&_a]:underline [&_a:hover]:no-underline [&_sup_a]:no-underline [&_sup_a:hover]:underline [&_.marketing-button]:text-white [&_.marketing-button]:no-underline [&_a>img]:mt-3 [&_a>img]:mb-8 [&_a>img]:h-[revert-layer] [&_img]:my-12 [&_a>img]:inline-block [&_figure>img]:mb-0 [&_figure]:mb-12 [&_img]:inline-block [&_ul]:list-disc [&_ul]:space-y-3 [&_ul]:pl-6 [&_ul]:mb-6 [&_ul_li]:pl-4 [&_ol]:list-decimal [&_ol]:space-y-3 [&_ol]:pl-6 [&_ol]:mb-6 [&_ol_li]:pl-4 [&_ol_li::marker]:font-bold [&_iframe]:max-w-full [&_figcaption]:mb-12 [&_figcaption]:text-center [&_figcaption]:text-xs [&_figcaption]:sm:text-sm [&_figcaption]:mt-1 [&_strong]:font-medium [&_strong]:text-black [&_.heading--4]:font-aktivgroteskextended [&_.heading--4]:text-2xl [&_.heading--4]:text-black [&_.heading--4]:font-medium [&_.heading--4]:tracking-[-.02em] [&_iframe]:mt-3 [&_iframe]:mb-9 [&_.container]:m-0 [&_.container]:flex [&_.container]:gap-5 [&_.container]:flex-wrap [&_.green]:text-[green] [&_.red]:text-[red] [&_.pros]:bg-[#eafaea] [&_.pros]:rounded-[10px] [&_.pros]:p-5 [&_.pros_h3]:mt-2 [&_.cons]:bg-[#ffebe6] [&_.cons]:rounded-[10px] [&_.cons]:p-5 [&_.cons_h3]:mt-2 [&_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&_.pros]:flex-[1_0_100%] [&_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&_.cons]:flex-[1_0_100%] [&_.pros_.grid-container]:grid [&_.cons_.grid-container]:grid [&_.grid-container]:gap-[5px] [&_.grid-container]:grid-cols-[15px_auto] [&_.pros_.grid-container]:p-[5px] [&_.cons_.grid-container]:p-[5px] [&_.aspect-video_iframe]:mt-0 article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div> <p>2022 is going to be a busy year.</p> <p>Themes are super important for people who are starting their business, and for existing merchants, we know Q1 is the busiest time of year for theme updates and changes. In this article, we’ll talk about what 2022 could have in store for you, including what the <a href="/online-store">Online Store</a> product team has been working on since June. </p> <p>Spoiler alert: there are some highly requested feature updates, and we’ll introduce you to a new suite of Shopify’s best free themes being released in January. </p> <p>First, let’s recap what was released last year. </p> <h2>New Online Store features in 2021</h2> <p>At Shopify <a href="/ca/partners/blog/shopify-online-store">Unite 2021</a>, we announced some serious improvements to the way merchants can customize their online store without code, as well as new developer tooling for anyone building themes and apps for Shopify merchants. </p> <p>For merchants, we upgraded the theme architecture to support sections on every page and theme app extensions with app blocks and app embeds. Up until then, merchants were limited in how they represented their business on Shopify, with the flexibility of sections being limited to only the home page. </p> <p>Code edits, elaborate workarounds with blocks, or custom apps were needed to achieve a similar effect across other pages. Now, merchants can add sections to all pages, not just the home page, unlocking a range of new opportunities to personalize every aspect of a store. </p> <p>Previously, there was no structured, end-to-end solution for apps to easily integrate with themes. With theme app extensions, app developers can now build UI components that can be added, removed, and configured directly through the theme editor without touching a theme’s code. This means uninstalls are also cleaner, with redundant code automatically removed.</p> <p>Lastly, the <a href="https://shopify.dev/themes/tools/online-editor">updated theme editor</a> allows merchants to add <a href="https://shopify.dev/apps/metafields?itcat=partner_blog&itterm=shopify_online_store">metafields</a> and properties without using APIs or code. That means merchants can now add custom content they need to the product page, like introducing a space for buyers to include a size chart or ingredient list. Anything that is unlikely to appear in the core store editor can now be added in via metafields.</p> <p>For a full recap of the new Online Store features and what they mean for developers, check out these resources: </p> <ul> <li><a href="/ca/partners/blog/shopify-online-store">Read this blog article</a></li> <li><a href="https://www.youtube.com/watch?v=Q27oGPgGS8w" rel="nofollow noopener noreferrer" target="_blank">Catch the Shopify Unite recording</a></li> <li>Join our upcoming deep dive webinars for partners: <a href="https://onlinestore-sectionseverywhere.splashthat.com/" rel="nofollow noopener noreferrer" target="_blank">Sections Everywhere</a> and <a href="https://onlinestore-storefrontfiltering.splashthat.com/" rel="nofollow noopener noreferrer" target="_blank">Metafields + Storefront Filtering</a>. </li> </ul> <p>To accompany the launch of Online Store 2.0, we launched a brand new default theme that ties together all the new features. We call it <a href="https://themes.shopify.com/themes/dawn/styles/default?surface_detail=carousel&surface_inter_position=1&surface_intra_position=1&surface_type=home">Dawn</a>. Dawn is Shopify’s first source-available reference theme with OS 2.0 flexibility and a focus on speed. It’s accessible, performant, and a great starting point to customize on. </p> <p><img class="block block--bordered" src="https://cdn.shopify.com/s/files/1/0533/2089/files/Best-free-themes-dawn-main-page.jpg?v=1643072779" alt="A screenshot of the dawn theme layout"></p> <div class="marketing-block marketing-block--blue marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-partners-highlight"> <p>Installing Dawn isn’t the only way to access the new Online Store features - merchants can install any theme labeled OS 2.0 in the Shopify Theme Store, or <a href="https://shopify.dev/themes/os20/migration">update their theme to use JSON templates</a>. Migrating a theme to using JSON templates is likely the preferred approach for any merchant who has a lot of customizations on their theme already.</p> </div> <div class="relative aspect-video mb-8"><div data-component="youtube-facade" data-src="https://www.youtube.com/embed/bbd8zLhtONA" class="absolute inset-0 w-full h-full"></div></div> <h3>Feature improvements </h3> <p>Since the release of sections on every page, app blocks and embeds, and dynamic sources that support metafields, the Online Store team has been working through a backlog of outstanding feature improvements. Merchants will now also be able to:</p> <ul> <li>Add metafields on Collections, Orders and Customers. For example you can now add wishlists, shipping addresses, and favorite products associated with customers. For metafields with Orders, you can add barcodes, order IDs, serial numbers, notes, and even give an indication if an order is a gift.</li> <li>Create storefront filters and choice lists for metafields. For example, for a wine collection merchants might like to filter by country and region. The choice list for the country filter might include France, Italy, etc and the choice list for the region filter might include Southern Rhone or Tuscany.</li> <li>We got a lot of feedback on the template limit, so we're extended this limit to 1,000 templates per storefront.</li> </ul> <h2>Shopify's best free themes </h2> <p>This January, the Shopify Theme Store will release <a href="https://themes.shopify.com/collections/free-themes?utm_source=blog&utm_medium=web&utm_campaign=2022-01-themes-launch&utm_content=hp&utm_term=ex">three new free themes</a> and reposition Dawn as an apparel theme. </p> <p>Shopify’s new free themes are designed to empower anyone to effortlessly create the Online Store of their dreams. Equipped with pre-configured layouts to support industry trends including, apparel, health and beauty, home and decor, and food and beverage, we’re encouraging merchants to find a theme that matches their unique brand first and then showcase their products. </p> <p>With Shopify’s new theme settings, anyone can also create easier buyer experiences and branding that stands out from the crowd for free, using new styling options and new sections. New themes have both global settings, and settings on the section level for personalizing themes.</p> <h4>Global settings</h4> <p>Global theme settings impact the overall style of the theme and provide merchants with the ability to control different repeated elements to impact the look and feel and achieve a look that is closer to their own brand. </p> <p>To build our new global theme settings, the UX team identified key repeatable elements on a theme that would benefit from their own settings. As a result, customizations on badges, cards, colors, buttons, dropdowns and inputs, content containers, typography, popups, drawers, overall layout, media, are all now possible. </p> <p><img class="block block--bordered" src="https://cdn.shopify.com/s/files/1/0533/2089/files/Best-free-themes-theme-settings.jpg?v=1643072581" alt="The theme settings section where you can toggle your options" loading="lazy"></p> <p>Examples of global theme settings include changes to borders (border opacity, border width, and corner radius) and the shadow (opacity, horizontal offset, vertical offset, blur radius) of components like product cards and buttons. </p> <p>There are default pre-configurations on each theme for each global setting, for example, the vertical spacing between each section in the layout settings. We know things like spacing can be really challenging for merchants to fix if they don’t code so we hope this will be an experience improvement.</p> <img class="block block--bordered" src="https://cdn.shopify.com/s/files/1/0533/2089/files/image5.gif?v=1641896578" alt="add-to-cart" loading="lazy"> <h4>Settings on the section level</h4> <p>Settings on the section level allow merchants to take existing sections like the image banner and customize them to suit the look and feel of their brand. </p> <p>The main section on product pages now lets merchants choose between different layout options to display media. Merchants now have control over the size the media occupies on the page, as well as a stacked option, and a carousel option with thumbnails. </p> <p>There are more options to achieve different layouts on image banners, images with text, and collages; for example, you can re-position the content within the section. </p> <img class="block block--bordered" src="https://cdn.shopify.com/s/files/1/0533/2089/files/image8_616a807f-d87c-4434-b4eb-63a06c3b0cba.gif?v=1641896640" alt="position-text" loading="lazy"> <h4>New sections </h4> <p>The highly requested slideshow section has been reintroduced – a popular feature with vintage themes. Merchants can also use the new collapsible content section to display secondary information or FAQ-type content. These new sections are available on every new theme but each theme comes with some default configurations to support the suggested industry. </p> <img class="block block--bordered" src="https://cdn.shopify.com/s/files/1/0533/2089/files/image3.gif?v=1641896708" alt="faq" loading="lazy"> <p>Time to introduce our new themes…</p> <h4><a href="https://themes.shopify.com/themes/crave/styles/default?utm_source=blog&utm_medium=web&utm_campaign=2022-01-themes-launch&utm_content=hp&utm_term=ex">Crave</a></h4> <p class="p1">Crave is a vibrant and playful theme designed to make products stand out. It would work well for a food and beverage product because, by default, you'll get sections and blocks for media galleries that allow buyers to find their favorite products quickly, along with ingredients, instructions, and recipes, and a cart drawer that enables buyers to review the products they've added before entering the checkout.</p> <p><img class="block block--bordered" src="https://cdn.shopify.com/s/files/1/0533/2089/files/Best-free-themes-crave-main-page.jpg?v=1643072640" alt="A screenshot of the Crave theme's page layout" loading="lazy"></p> <h4><a href="https://themes.shopify.com/themes/craft/styles/default?utm_source=blog&utm_medium=web&utm_campaign=2022-01-themes-launch&utm_content=hp&utm_term=ex">Craft</a></h4> <p class="p1">Craft is intended to bring the story of craftsmanship and quality to life. We think it’s great for home and decor products because it comes equipped with sections and blocks for dimensions, materials and care instructions. Merchants also get a drop-down menu to help buyers navigate multiple subcategories.</p> <p><img class="block block--bordered" src="https://cdn.shopify.com/s/files/1/0533/2089/files/Best-free-themes-craft-main-page.jpg?v=1643072702" alt="A screenshot of the craft theme layout" loading="lazy"></p> <h4><a href="https://themes.shopify.com/themes/sense/styles/default?utm_source=blog&utm_medium=web&utm_campaign=2022-01-themes-launch&utm_content=hp&utm_term=ex">Sense</a></h4> <p class="p1">Lastly, we designed Sense with the intention of creating an energizing theme that would establish trust with customers. It comes standard with sections and blocks for product ratings, ingredient lists, and ‘how to use’ instructions. Cross selling blocks, which pair well with <a href="/ng/blog/what-is-cross-selling" target="_blank">cross selling</a> arrays, are designed to help you showcase accompanying products. Sense could be a great theme for a health and beauty product.</p> <p><img class="block block--bordered" src="https://cdn.shopify.com/s/files/1/0533/2089/files/Best-free-themes-sense-main-page.jpg?v=1643072741" alt="A screenshot of the Sense theme layout" loading="lazy"></p> <h4><a href="https://themes.shopify.com/themes/dawn/styles/default?surface_detail=carousel&surface_inter_position=1&surface_intra_position=1&surface_type=home">Dawn</a></h4> <p>Dawn is a minimalist theme designed for product images to take center stage. So far, we’ve seen it being adopted by apparel merchants, which makes sense because, by default, you’ll get sections and blocks for image galleries, size chart pop-ups, and collapsible tabs for secondary information like materials and care instructions. Cross selling blocks, which pair well with <a href="/ng/blog/what-is-cross-selling" target="_blank">cross selling</a> arrays, are designed to help you showcase accompanying products.</p> <p><img class="block block--bordered" src="https://cdn.shopify.com/s/files/1/0533/2089/files/Best-free-themes-dawn-main-page.jpg?v=1643072779" alt="A screenshot of the dawn theme layout" loading="lazy"></p> <h2>Your work supporting merchants</h2> <p>Moving forward, merchants will only be able to have access the new theme settings mentioned if they Dawn, Crave, Craft or Sense and will only be able to access sections on every page, app blocks, and metafields if they <a href="https://shopify.dev/themes/os20/migration">update their theme to use JSON templates</a> or migrate to a new theme in the Shopify Theme Store (free or paid). </p> <p>If a merchant is already using Dawn, they will also be encouraged to update to the latest version of their theme in order to access the new theme settings.</p> <p>In addition to supporting merchants with their theme updates and migrations, there are a number of benefits for agencies to build on top of Shopify’s free themes when supporting brand new clients.</p> <p>For starters, our new free themes have been built with Dawn, meaning they layer in significantly more customization settings and new sections onto the Dawn repo. They are also highly accessible and performant themes and come with new Online Store features that were announced in 2021. </p> <p>Shopify is also committed to continuing its development of developer tooling and making Shopify the best place to build ecommerce themes. <a href="https://github.com/Shopify/dawn" rel="nofollow noopener noreferrer" target="_blank">On GitHub</a>, Dawn will continue to be source available, meaning theme developers can view, clone and fork Dawn to use it as a reference for building themes. </p> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-partners-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Read more</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/ng/partners/blog/shopify-online-store">Introducing Online Store 2.0: What it Means For Developers</a></li><li class="mt-2"><a href="/ng/partners/blog/canonical-urls">What is a Canonical URL? Best Practice Guide 2022</a></li><li class="mt-2"><a href="/ng/partners/blog/97493062-free-course-10x-your-shopify-theme-development-skills-with-these-free-courses">Free Course] 10x Your Shopify Theme Development Skills with These Free Courses</a></li><li class="mt-2"><a href="/ng/partners/blog/115244038-an-overview-of-liquid-shopifys-templating-language">An Overview of Liquid: Shopify's Templating Language</a></li><li class="mt-2"><a href="/ng/partners/blog/landing-page">How to Use Liquid to Create Custom Landing Page Templates</a></li><li class="mt-2"><a href="/ng/partners/blog/test-shopify-theme">How to Test your Theme Before Submitting to the Shopify Theme Store</a></li><li class="mt-2"><a href="/ng/partners/blog/theme-review-process">Tips for an Efficient Shopify Theme Review Process</a></li><li class="mt-2"><a href="/ng/partners/blog/8-development-tips-for-building-better-custom-shopify-sites">8 Development Tips for Building Better Custom Shopify Sites</a></li></ul></div><div 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releases","columnSpan":3,"icon":"newsroom"}]}]}]},"pages/shopify.com/($locale)/partners/blog/$article":{"article":{"__typename":"Article","authorV2":{"__typename":"ArticleAuthor","name":"Sasha Williamson","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"id":"gid://shopify/Article/556779339810","handle":"best-free-themes","title":"Top Tips for Building Themes That Are Fully Featured, Like Customizing Shopify’s Best Free Themes","publishedAt":"2022-01-25T14:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0533/2089/articles/Best-free-themes.jpg?v=1727285967","altText":"Best free themes","width":1215,"height":511},"tags":["Shopify Theme Development"],"contentHtml":"\u003cimg src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/Best-free-themes.jpg?v=1643072505\" alt=\"Best free themes\"\u003e\n\u003cp\u003e2022 is going to be a busy year.\u003c/p\u003e\n\u003cp\u003eThemes are super important for people who are starting their business, and for existing merchants, we know Q1 is the busiest time of year for theme updates and changes. In this article, we’ll talk about what 2022 could have in store for you, including what the \u003ca href=\"https://www.shopify.com/online-store\"\u003eOnline Store\u003c/a\u003e product team has been working on since June. \u003c/p\u003e\n\u003cp\u003eSpoiler alert: there are some highly requested feature updates, and we’ll introduce you to a new suite of Shopify’s best free themes being released in January. \u003c/p\u003e\n\u003cp\u003eFirst, let’s recap what was released last year. \u003c/p\u003e\n\u003ch2\u003eNew Online Store features in 2021\u003c/h2\u003e\n\u003cp\u003eAt Shopify \u003ca href=\"https://www.shopify.ca/partners/blog/shopify-online-store\"\u003eUnite 2021\u003c/a\u003e, we announced some serious improvements to the way merchants can customize their online store without code, as well as new developer tooling for anyone building themes and apps for Shopify merchants. \u003c/p\u003e\n\u003cp\u003eFor merchants, we upgraded the theme architecture to support sections on every page and theme app extensions with app blocks and app embeds. Up until then, merchants were limited in how they represented their business on Shopify, with the flexibility of sections being limited to only the home page. \u003c/p\u003e\n\u003cp\u003eCode edits, elaborate workarounds with blocks, or custom apps were needed to achieve a similar effect across other pages. Now, merchants can add sections to all pages, not just the home page, unlocking a range of new opportunities to personalize every aspect of a store. \u003c/p\u003e\n\u003cp\u003ePreviously, there was no structured, end-to-end solution for apps to easily integrate with themes. With theme app extensions, app developers can now build UI components that can be added, removed, and configured directly through the theme editor without touching a theme’s code. This means uninstalls are also cleaner, with redundant code automatically removed.\u003c/p\u003e\n\u003cp\u003eLastly, the \u003ca href=\"https://shopify.dev/themes/tools/online-editor\"\u003eupdated theme editor\u003c/a\u003e allows merchants to add \u003ca href=\"https://shopify.dev/apps/metafields?itcat=partner_blog\u0026amp;itterm=shopify_online_store\"\u003emetafields\u003c/a\u003e and properties without using APIs or code. That means merchants can now add custom content they need to the product page, like introducing a space for buyers to include a size chart or ingredient list. Anything that is unlikely to appear in the core store editor can now be added in via metafields.\u003c/p\u003e\n\u003cp\u003eFor a full recap of the new Online Store features and what they mean for developers, check out these resources: \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https://www.shopify.ca/partners/blog/shopify-online-store\"\u003eRead this blog article\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.youtube.com/watch?v=Q27oGPgGS8w\"\u003eCatch the Shopify Unite recording\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eJoin our upcoming deep dive webinars for partners: \u003ca href=\"https://onlinestore-sectionseverywhere.splashthat.com/\"\u003eSections Everywhere\u003c/a\u003e and \u003ca href=\"https://onlinestore-storefrontfiltering.splashthat.com/\"\u003eMetafields + Storefront Filtering\u003c/a\u003e. \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eTo accompany the launch of Online Store 2.0, we launched a brand new default theme that ties together all the new features. We call it \u003ca href=\"https://themes.shopify.com/themes/dawn/styles/default?surface_detail=carousel\u0026amp;surface_inter_position=1\u0026amp;surface_intra_position=1\u0026amp;surface_type=home\"\u003eDawn\u003c/a\u003e. Dawn is Shopify’s first source-available reference theme with OS 2.0 flexibility and a focus on speed. It’s accessible, performant, and a great starting point to customize on. \u003c/p\u003e\n\u003cp\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/Best-free-themes-dawn-main-page.jpg?v=1643072779\" alt=\"A screenshot of the dawn theme layout\"\u003e\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--blue marketing-block--padded\"\u003e\n\u003cp\u003eInstalling Dawn isn’t the only way to access the new Online Store features - merchants can install any theme labeled OS 2.0 in the Shopify Theme Store, or \u003ca href=\"https://shopify.dev/themes/os20/migration\"\u003eupdate their theme to use JSON templates\u003c/a\u003e. Migrating a theme to using JSON templates is likely the preferred approach for any merchant who has a lot of customizations on their theme already.\u003c/p\u003e\n\u003c/div\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/bbd8zLhtONA\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch3\u003eFeature improvements \u003c/h3\u003e\n\u003cp\u003eSince the release of sections on every page, app blocks and embeds, and dynamic sources that support metafields, the Online Store team has been working through a backlog of outstanding feature improvements. Merchants will now also be able to:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAdd metafields on Collections, Orders and Customers. For example you can now add wishlists, shipping addresses, and favorite products associated with customers. For metafields with Orders, you can add barcodes, order IDs, serial numbers, notes, and even give an indication if an order is a gift.\u003c/li\u003e\n\u003cli\u003eCreate storefront filters and choice lists for metafields. For example, for a wine collection merchants might like to filter by country and region. The choice list for the country filter might include France, Italy, etc and the choice list for the region filter might include Southern Rhone or Tuscany.\u003c/li\u003e\n\u003cli\u003eWe got a lot of feedback on the template limit, so we're extended this limit to 1,000 templates per storefront.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2\u003eShopify's best free themes \u003c/h2\u003e\n\u003cp\u003eThis January, the Shopify Theme Store will release \u003ca href=\"https://themes.shopify.com/collections/free-themes?utm_source=blog\u0026amp;utm_medium=web\u0026amp;utm_campaign=2022-01-themes-launch\u0026amp;utm_content=hp\u0026amp;utm_term=ex\"\u003ethree new free themes\u003c/a\u003e and reposition Dawn as an apparel theme. \u003c/p\u003e\n\u003cp\u003eShopify’s new free themes are designed to empower anyone to effortlessly create the Online Store of their dreams. Equipped with pre-configured layouts to support industry trends including, apparel, health and beauty, home and decor, and food and beverage, we’re encouraging merchants to find a theme that matches their unique brand first and then showcase their products. \u003c/p\u003e\n\u003cp\u003eWith Shopify’s new theme settings, anyone can also create easier buyer experiences and branding that stands out from the crowd for free, using new styling options and new sections. New themes have both global settings, and settings on the section level for personalizing themes.\u003c/p\u003e\n\u003ch4\u003eGlobal settings\u003c/h4\u003e\n\u003cp\u003eGlobal theme settings impact the overall style of the theme and provide merchants with the ability to control different repeated elements to impact the look and feel and achieve a look that is closer to their own brand. \u003c/p\u003e\n\u003cp\u003eTo build our new global theme settings, the UX team identified key repeatable elements on a theme that would benefit from their own settings. As a result, customizations on badges, cards, colors, buttons, dropdowns and inputs, content containers, typography, popups, drawers, overall layout, media, are all now possible. \u003c/p\u003e\n\u003cp\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/Best-free-themes-theme-settings.jpg?v=1643072581\" alt=\"The theme settings section where you can toggle your options\"\u003e\u003c/p\u003e\n\u003cp\u003eExamples of global theme settings include changes to borders (border opacity, border width, and corner radius) and the shadow (opacity, horizontal offset, vertical offset, blur radius) of components like product cards and buttons. \u003c/p\u003e\n\u003cp\u003eThere are default pre-configurations on each theme for each global setting, for example, the vertical spacing between each section in the layout settings. We know things like spacing can be really challenging for merchants to fix if they don’t code so we hope this will be an experience improvement.\u003c/p\u003e\n\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/image5.gif?v=1641896578\" alt=\"add-to-cart\"\u003e\n\u003ch4\u003eSettings on the section level\u003c/h4\u003e\n\u003cp\u003eSettings on the section level allow merchants to take existing sections like the image banner and customize them to suit the look and feel of their brand. \u003c/p\u003e\n\u003cp\u003eThe main section on product pages now lets merchants choose between different layout options to display media. Merchants now have control over the size the media occupies on the page, as well as a stacked option, and a carousel option with thumbnails. \u003c/p\u003e\n\u003cp\u003eThere are more options to achieve different layouts on image banners, images with text, and collages; for example, you can re-position the content within the section. \u003c/p\u003e\n\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/image8_616a807f-d87c-4434-b4eb-63a06c3b0cba.gif?v=1641896640\" alt=\"position-text\"\u003e\n\u003ch4\u003eNew sections \u003c/h4\u003e\n\u003cp\u003eThe highly requested slideshow section has been reintroduced – a popular feature with vintage themes. Merchants can also use the new collapsible content section to display secondary information or FAQ-type content. These new sections are available on every new theme but each theme comes with some default configurations to support the suggested industry. \u003c/p\u003e\n\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/image3.gif?v=1641896708\" alt=\"faq\"\u003e\n\u003cp\u003eTime to introduce our new themes…\u003c/p\u003e\n\u003ch4\u003e\u003ca href=\"https://themes.shopify.com/themes/crave/styles/default?utm_source=blog\u0026amp;utm_medium=web\u0026amp;utm_campaign=2022-01-themes-launch\u0026amp;utm_content=hp\u0026amp;utm_term=ex\"\u003eCrave\u003c/a\u003e\u003c/h4\u003e\n\u003cp class=\"p1\"\u003eCrave is a vibrant and playful theme designed to make products stand out. It would work well for a food and beverage product because, by default, you'll get sections and blocks for media galleries that allow buyers to find their favorite products quickly, along with ingredients, instructions, and recipes, and a cart drawer that enables buyers to review the products they've added before entering the checkout.\u003c/p\u003e\n\u003cp\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/Best-free-themes-crave-main-page.jpg?v=1643072640\" alt=\"A screenshot of the Crave theme's page layout\"\u003e\u003c/p\u003e\n\u003ch4\u003e\u003ca href=\"https://themes.shopify.com/themes/craft/styles/default?utm_source=blog\u0026amp;utm_medium=web\u0026amp;utm_campaign=2022-01-themes-launch\u0026amp;utm_content=hp\u0026amp;utm_term=ex\"\u003eCraft\u003c/a\u003e\u003c/h4\u003e\n\u003cp class=\"p1\"\u003eCraft is intended to bring the story of craftsmanship and quality to life. We think it’s great for home and decor products because it comes equipped with sections and blocks for dimensions, materials and care instructions. Merchants also get a drop-down menu to help buyers navigate multiple subcategories.\u003c/p\u003e\n\u003cp\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/Best-free-themes-craft-main-page.jpg?v=1643072702\" alt=\"A screenshot of the craft theme layout\"\u003e\u003c/p\u003e\n\u003ch4\u003e\u003ca href=\"https://themes.shopify.com/themes/sense/styles/default?utm_source=blog\u0026amp;utm_medium=web\u0026amp;utm_campaign=2022-01-themes-launch\u0026amp;utm_content=hp\u0026amp;utm_term=ex\"\u003eSense\u003c/a\u003e\u003c/h4\u003e\n\u003cp class=\"p1\"\u003eLastly, we designed Sense with the intention of creating an energizing theme that would establish trust with customers. It comes standard with sections and blocks for product ratings, ingredient lists, and ‘how to use’ instructions. Cross selling blocks, which pair well with \u003ca href=\"/blog/what-is-cross-selling\" target=\"_blank\"\u003ecross selling\u003c/a\u003e arrays, are designed to help you showcase accompanying products. Sense could be a great theme for a health and beauty product.\u003c/p\u003e\n\u003cp\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/Best-free-themes-sense-main-page.jpg?v=1643072741\" alt=\"A screenshot of the Sense theme layout\"\u003e\u003c/p\u003e\n\u003ch4\u003e\u003ca href=\"https://themes.shopify.com/themes/dawn/styles/default?surface_detail=carousel\u0026amp;surface_inter_position=1\u0026amp;surface_intra_position=1\u0026amp;surface_type=home\"\u003eDawn\u003c/a\u003e\u003c/h4\u003e\n\u003cp\u003eDawn is a minimalist theme designed for product images to take center stage. So far, we’ve seen it being adopted by apparel merchants, which makes sense because, by default, you’ll get sections and blocks for image galleries, size chart pop-ups, and collapsible tabs for secondary information like materials and care instructions. Cross selling blocks, which pair well with \u003ca href=\"/blog/what-is-cross-selling\" target=\"_blank\"\u003ecross selling\u003c/a\u003e arrays, are designed to help you showcase accompanying products.\u003c/p\u003e\n\u003cp\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/Best-free-themes-dawn-main-page.jpg?v=1643072779\" alt=\"A screenshot of the dawn theme layout\"\u003e\u003c/p\u003e\n\u003ch2\u003eYour work supporting merchants\u003c/h2\u003e\n\u003cp\u003eMoving forward, merchants will only be able to have access the new theme settings mentioned if they Dawn, Crave, Craft or Sense and will only be able to access sections on every page, app blocks, and metafields if they \u003ca href=\"https://shopify.dev/themes/os20/migration\"\u003eupdate their theme to use JSON templates\u003c/a\u003e or migrate to a new theme in the Shopify Theme Store (free or paid). \u003c/p\u003e\n\u003cp\u003eIf a merchant is already using Dawn, they will also be encouraged to update to the latest version of their theme in order to access the new theme settings.\u003c/p\u003e\n\u003cp\u003eIn addition to supporting merchants with their theme updates and migrations, there are a number of benefits for agencies to build on top of Shopify’s free themes when supporting brand new clients.\u003c/p\u003e\n\u003cp\u003eFor starters, our new free themes have been built with Dawn, meaning they layer in significantly more customization settings and new sections onto the Dawn repo. They are also highly accessible and performant themes and come with new Online Store features that were announced in 2021. \u003c/p\u003e\n\u003cp\u003eShopify is also committed to continuing its development of developer tooling and making Shopify the best place to build ecommerce themes. \u003ca href=\"https://github.com/Shopify/dawn\"\u003eOn GitHub\u003c/a\u003e, Dawn will continue to be source available, meaning theme developers can view, clone and fork Dawn to use it as a reference for building themes. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--blue marketing-block--padded\"\u003e\n\u003cp\u003e\u003ca href=\"https://shopify.dev/themes/os20/migration?utm_source=blog\u0026amp;utm_medium=web\u0026amp;utm_campaign=2022-01-themes-launch\u0026amp;utm_content=dl\u0026amp;utm_term=ex\"\u003eTalk to your clients about Online Store 2.0 \u003c/a\u003eand the benefits that this new feature set unlock.\u003c/p\u003e\n\u003c/div\u003e","excerpt":"Themes are super important for people who are starting their business, and for existing merchants. In this article, we’ll talk about what 2022 could have in store for you, including what the Online Store product team has been working on since June.","excerptHtml":"\u003ca href=\"https://www.shopify.com/partners/blog/best-free-themes?utm_source=exacttarget\u0026amp;utm_medium=email\u0026amp;utm_campaign=blog\u0026amp;utm_content=partner_blog-2022-01-25\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/image4_4f4cabf8-6e5e-4def-b00c-f5b3a99b3acc.png?v=1641902331\" alt=\"\"\u003e\u003c/a\u003e\n\u003cp\u003eThemes are super important for people who are starting their business, and for existing merchants. In this article, we’ll talk about what 2022 could have in store for you, including what the Online Store product team has been working on since June.\u003c/p\u003e","seo":{"__typename":"SEO","title":"Top tips for building themes that are fully featured","description":"Top tips for building themes that are fully featured, like customizing Shopify’s best free themes."},"metafields":[null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"Introducing Online Store 2.0: What it Means For Developers\",\"url\":\"partners/blog/shopify-online-store\"},{\"title\":\"What is a Canonical URL? Best Practice Guide 2022\",\"url\":\"partners/blog/canonical-urls\"},{\"title\":\"Free Course] 10x Your Shopify Theme Development Skills with These Free Courses\",\"url\":\"partners/blog/97493062-free-course-10x-your-shopify-theme-development-skills-with-these-free-courses\"},{\"title\":\"An Overview of Liquid: Shopify's Templating Language\",\"url\":\"partners/blog/115244038-an-overview-of-liquid-shopifys-templating-language\"},{\"title\":\"How to Use Liquid to Create Custom Landing Page Templates\",\"url\":\"partners/blog/landing-page\"},{\"title\":\"How to Test your Theme Before Submitting to the Shopify Theme Store\",\"url\":\"partners/blog/test-shopify-theme\"},{\"title\":\"Tips for an Efficient Shopify Theme Review Process\",\"url\":\"partners/blog/theme-review-process\"},{\"title\":\"8 Development Tips for Building Better Custom Shopify Sites\",\"url\":\"partners/blog/8-development-tips-for-building-better-custom-shopify-sites\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"10 Beautiful Ecommerce Website Color Schemes\",\"tags\":[\"Web Design Tools and Resources\"],\"handle\":\"93130630-10-beautiful-ecommerce-website-color-schemes\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0533/2089/files/website-color-schemes_aa512fdf-91cb-4a30-8fa2-3d2c88d28cf1.jpg?v=1566309308\u0026width=1024\",\"imageAltText\":\"website color schemes\",\"modifiedAt\":\"2019-08-20\"},{\"title\":\"How to Build a Shopify App: The Complete Guide\\n\",\"tags\":[\"Shopify App Development\"],\"handle\":\"how-to-build-a-shopify-app\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0533/2089/files/how-to-build-a-shopify-app.jpg?v=1614173396\u0026width=1024\",\"imageAltText\":\"How to build a Shopify app\",\"modifiedAt\":\"2021-02-24\"},{\"title\":\"15 Funny Lorem Ipsum Generators to Shake Up Your Design Mockups\",\"tags\":[\"Web Design Tools and Resources\"],\"handle\":\"79940998-15-funny-lorem-ipsum-generators-to-shake-up-your-design-mockups\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0533/2089/files/lorem-ipsum-generator.jpg?v=1555505887\u0026width=1024\",\"imageAltText\":\"lorem ipsum generator\",\"modifiedAt\":\"2019-04-17\"},{\"title\":\"20 Memorable Web Design Portfolio Examples to Inspire Your Own Website\",\"tags\":[\"Inspiration \u0026 Creativity\"],\"handle\":\"web-design-portfolio-inspiration\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0533/2089/files/web-design-portfolio-inspiration.jpg?v=1503509907\u0026width=1024\",\"imageAltText\":\"Web design portfolio inspiration\",\"modifiedAt\":\"2019-05-01\"},{\"title\":\"Inclusive Design: 12 Ways to Design for Everyone\",\"tags\":[\"Web Design\"],\"handle\":\"inclusive-design\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0533/2089/files/inclusive-design.jpg?v=1521725383\u0026width=1024\",\"imageAltText\":\"inclusive design\",\"modifiedAt\":\"2018-03-23\"},{\"title\":\"How to Manipulate Images with the img_url Filter\",\"tags\":[\"Learning Liquid\"],\"handle\":\"img-url-filter\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0533/2089/files/img-url-filter.jpg?v=1515074624\u0026width=1024\",\"imageAltText\":\"img url filter\",\"modifiedAt\":\"2018-01-04\"},{\"title\":\"Create a Marketplace in Less than 8 Minutes with Shopify’s Marketplace Kit\",\"tags\":[\"Shopify News\"],\"handle\":\"shopify-marketplace-kit\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0533/2089/files/Partner_blog_hero_image.png?format=webp\u0026v=1655890916\u0026width=1024\",\"imageAltText\":\"Shopify Marketplace Kit hero image\",\"modifiedAt\":\"2022-05-13\"},{\"title\":\"Introducing Online Store 2.0: What it Means For Developers\",\"tags\":[\"Shopify News\"],\"handle\":\"shopify-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0533/2089/files/shopify-online-store.jpg?v=1624557750\u0026width=1024\",\"imageAltText\":\"shopify online store\",\"modifiedAt\":\"2021-01-29\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0533/2089/articles/Best-free-themes.jpg?v=1727285967","imageAltText":"Best free themes","imageClass":"","modifiedAt":"25 Jan 2022","modifiedAtRaw":"2022-01-25T14:30:00Z"},"metaDescription":"Top tips for building themes that are fully featured, like customizing Shopify’s best free themes.","contentHtml":"\n\u003cp\u003e2022 is going to be a busy year.\u003c/p\u003e\n\u003cp\u003eThemes are super important for people who are starting their business, and for existing merchants, we know Q1 is the busiest time of year for theme updates and changes. In this article, we’ll talk about what 2022 could have in store for you, including what the \u003ca href=\"/online-store\"\u003eOnline Store\u003c/a\u003e product team has been working on since June.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eSpoiler alert: there are some highly requested feature updates, and we’ll introduce you to a new suite of Shopify’s best free themes being released in January.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eFirst, let’s recap what was released last year.\u0026nbsp;\u003c/p\u003e\n\u003ch2\u003eNew Online Store features in 2021\u003c/h2\u003e\n\u003cp\u003eAt Shopify \u003ca href=\"/ca/partners/blog/shopify-online-store\"\u003eUnite 2021\u003c/a\u003e, we announced some serious improvements to the way merchants can customize their online store without code, as well as new developer tooling for anyone building themes and apps for Shopify merchants.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eFor merchants, we upgraded the theme architecture to support sections on every page and theme app extensions with app blocks and app embeds. Up until then, merchants were limited in how they represented their business on Shopify, with the flexibility of sections being limited to only the home page.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eCode edits, elaborate workarounds with blocks, or custom apps were needed to achieve a similar effect across other pages. Now, merchants can add sections to all pages, not just the home page, unlocking a range of new opportunities to personalize every aspect of a store.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003ePreviously, there was no structured, end-to-end solution for apps to easily integrate with themes. With theme app extensions, app developers can now build UI components that can be added, removed, and configured directly through the theme editor without touching a theme’s code. This means uninstalls are also cleaner, with redundant code automatically removed.\u003c/p\u003e\n\u003cp\u003eLastly, the \u003ca href=\"https://shopify.dev/themes/tools/online-editor\"\u003eupdated theme editor\u003c/a\u003e allows merchants to add \u003ca href=\"https://shopify.dev/apps/metafields?itcat=partner_blog\u0026amp;itterm=shopify_online_store\"\u003emetafields\u003c/a\u003e and properties without using APIs or code. That means merchants can now add custom content they need to the product page, like introducing a space for buyers to include a size chart or ingredient list. Anything that is unlikely to appear in the core store editor can now be added in via metafields.\u003c/p\u003e\n\u003cp\u003eFor a full recap of the new Online Store features and what they mean for developers, check out these resources:\u0026nbsp;\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/ca/partners/blog/shopify-online-store\"\u003eRead this blog article\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.youtube.com/watch?v=Q27oGPgGS8w\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eCatch the Shopify Unite recording\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eJoin our upcoming deep dive webinars for partners: \u003ca href=\"https://onlinestore-sectionseverywhere.splashthat.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eSections Everywhere\u003c/a\u003e and \u003ca href=\"https://onlinestore-storefrontfiltering.splashthat.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eMetafields + Storefront Filtering\u003c/a\u003e.\u0026nbsp;\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eTo accompany the launch of Online Store 2.0, we launched a brand new default theme that ties together all the new features. We call it \u003ca href=\"https://themes.shopify.com/themes/dawn/styles/default?surface_detail=carousel\u0026amp;surface_inter_position=1\u0026amp;surface_intra_position=1\u0026amp;surface_type=home\"\u003eDawn\u003c/a\u003e. Dawn is Shopify’s first source-available reference theme with OS 2.0 flexibility and a focus on speed. It’s accessible, performant, and a great starting point to customize on.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/Best-free-themes-dawn-main-page.jpg?v=1643072779\" alt=\"A screenshot of the dawn theme layout\"\u003e\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--blue marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-partners-highlight\"\u003e\n\u003cp\u003eInstalling Dawn isn’t the only way to access the new Online Store features - merchants can install any theme labeled OS 2.0 in the Shopify Theme Store, or \u003ca href=\"https://shopify.dev/themes/os20/migration\"\u003eupdate their theme to use JSON templates\u003c/a\u003e. Migrating a theme to using JSON templates is likely the preferred approach for any merchant who has a lot of customizations on their theme already.\u003c/p\u003e\n\u003c/div\u003e\n\u003cdiv class=\"relative aspect-video mb-8\"\u003e\u003cdiv data-component=\"youtube-facade\" data-src=\"https://www.youtube.com/embed/bbd8zLhtONA\" class=\"absolute inset-0 w-full h-full\"\u003e\u003c/div\u003e\u003c/div\u003e\n\u003ch3\u003eFeature improvements\u0026nbsp;\u003c/h3\u003e\n\u003cp\u003eSince the release of sections on every page, app blocks and embeds, and dynamic sources that support metafields, the Online Store team has been working through a backlog of outstanding feature improvements. Merchants will now also be able to:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAdd metafields on Collections, Orders and Customers. For example you can now add wishlists, shipping addresses, and favorite products associated with customers. For metafields with Orders, you can add barcodes, order IDs, serial numbers, notes, and even give an indication if an order is a gift.\u003c/li\u003e\n\u003cli\u003eCreate storefront filters and choice lists for metafields. For example, for a wine collection merchants might like to filter by country and region. The choice list for the country filter might include France, Italy, etc and the choice list for the region filter might include Southern Rhone or Tuscany.\u003c/li\u003e\n\u003cli\u003eWe got a lot of feedback on the template limit, so we're extended this limit to 1,000 templates per storefront.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2\u003eShopify's best free themes\u0026nbsp;\u003c/h2\u003e\n\u003cp\u003eThis January, the Shopify Theme Store will release \u003ca href=\"https://themes.shopify.com/collections/free-themes?utm_source=blog\u0026amp;utm_medium=web\u0026amp;utm_campaign=2022-01-themes-launch\u0026amp;utm_content=hp\u0026amp;utm_term=ex\"\u003ethree new free themes\u003c/a\u003e and reposition Dawn as an apparel theme.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eShopify’s new free themes are designed to empower anyone to effortlessly create the Online Store of their dreams. Equipped with pre-configured layouts to support industry trends including, apparel, health and beauty, home and decor, and food and beverage, we’re encouraging merchants to find a theme that matches their unique brand first and then showcase their products.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eWith Shopify’s new theme settings, anyone can also create easier buyer experiences and branding that stands out from the crowd for free, using new styling options and new sections. New themes have both global settings, and settings on the section level for personalizing themes.\u003c/p\u003e\n\u003ch4\u003eGlobal settings\u003c/h4\u003e\n\u003cp\u003eGlobal theme settings impact the overall style of the theme and provide merchants with the ability to control different repeated elements to impact the look and feel and achieve a look that is closer to their own brand.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eTo build our new global theme settings, the UX team identified key repeatable elements on a theme that would benefit from their own settings. As a result, customizations on badges, cards, colors, buttons, dropdowns and inputs, content containers, typography, popups, drawers, overall layout, media, are all now possible.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/Best-free-themes-theme-settings.jpg?v=1643072581\" alt=\"The theme settings section where you can toggle your options\" loading=\"lazy\"\u003e\u003c/p\u003e\n\u003cp\u003eExamples of global theme settings include changes to borders (border opacity, border width, and corner radius) and the shadow (opacity, horizontal offset, vertical offset, blur radius) of components like product cards and buttons.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eThere are default pre-configurations on each theme for each global setting, for example, the vertical spacing between each section in the layout settings. We know things like spacing can be really challenging for merchants to fix if they don’t code so we hope this will be an experience improvement.\u003c/p\u003e\n\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/image5.gif?v=1641896578\" alt=\"add-to-cart\" loading=\"lazy\"\u003e\n\u003ch4\u003eSettings on the section level\u003c/h4\u003e\n\u003cp\u003eSettings on the section level allow merchants to take existing sections like the image banner and customize them to suit the look and feel of their brand.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eThe main section on product pages now lets merchants choose between different layout options to display media. Merchants now have control over the size the media occupies on the page, as well as a stacked option, and a carousel option with thumbnails.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eThere are more options to achieve different layouts on image banners, images with text, and collages; for example, you can re-position the content within the section.\u0026nbsp;\u003c/p\u003e\n\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/image8_616a807f-d87c-4434-b4eb-63a06c3b0cba.gif?v=1641896640\" alt=\"position-text\" loading=\"lazy\"\u003e\n\u003ch4\u003eNew sections\u0026nbsp;\u003c/h4\u003e\n\u003cp\u003eThe highly requested slideshow section has been reintroduced – a popular feature with vintage themes. Merchants can also use the new collapsible content section to display secondary information or FAQ-type content. These new sections are available on every new theme but each theme comes with some default configurations to support the suggested industry.\u0026nbsp;\u003c/p\u003e\n\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/image3.gif?v=1641896708\" alt=\"faq\" loading=\"lazy\"\u003e\n\u003cp\u003eTime to introduce our new themes…\u003c/p\u003e\n\u003ch4\u003e\u003ca href=\"https://themes.shopify.com/themes/crave/styles/default?utm_source=blog\u0026amp;utm_medium=web\u0026amp;utm_campaign=2022-01-themes-launch\u0026amp;utm_content=hp\u0026amp;utm_term=ex\"\u003eCrave\u003c/a\u003e\u003c/h4\u003e\n\u003cp class=\"p1\"\u003eCrave is a vibrant and playful theme designed to make products stand out. It would work well for a food and beverage product because, by default, you'll get sections and blocks for media galleries that allow buyers to find their favorite products quickly, along with ingredients, instructions, and recipes, and a cart drawer that enables buyers to review the products they've added before entering the checkout.\u003c/p\u003e\n\u003cp\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/Best-free-themes-crave-main-page.jpg?v=1643072640\" alt=\"A screenshot of the Crave theme's page layout\" loading=\"lazy\"\u003e\u003c/p\u003e\n\u003ch4\u003e\u003ca href=\"https://themes.shopify.com/themes/craft/styles/default?utm_source=blog\u0026amp;utm_medium=web\u0026amp;utm_campaign=2022-01-themes-launch\u0026amp;utm_content=hp\u0026amp;utm_term=ex\"\u003eCraft\u003c/a\u003e\u003c/h4\u003e\n\u003cp class=\"p1\"\u003eCraft is intended to bring the story of craftsmanship and quality to life. We think it’s great for home and decor products because it comes equipped with sections and blocks for dimensions, materials and care instructions. Merchants also get a drop-down menu to help buyers navigate multiple subcategories.\u003c/p\u003e\n\u003cp\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/Best-free-themes-craft-main-page.jpg?v=1643072702\" alt=\"A screenshot of the craft theme layout\" loading=\"lazy\"\u003e\u003c/p\u003e\n\u003ch4\u003e\u003ca href=\"https://themes.shopify.com/themes/sense/styles/default?utm_source=blog\u0026amp;utm_medium=web\u0026amp;utm_campaign=2022-01-themes-launch\u0026amp;utm_content=hp\u0026amp;utm_term=ex\"\u003eSense\u003c/a\u003e\u003c/h4\u003e\n\u003cp class=\"p1\"\u003eLastly, we designed Sense with the intention of creating an energizing theme that would establish trust with customers. It comes standard with sections and blocks for product ratings, ingredient lists, and ‘how to use’ instructions. Cross selling blocks, which pair well with \u003ca href=\"/ng/blog/what-is-cross-selling\" target=\"_blank\"\u003ecross selling\u003c/a\u003e arrays, are designed to help you showcase accompanying products. Sense could be a great theme for a health and beauty product.\u003c/p\u003e\n\u003cp\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/Best-free-themes-sense-main-page.jpg?v=1643072741\" alt=\"A screenshot of the Sense theme layout\" loading=\"lazy\"\u003e\u003c/p\u003e\n\u003ch4\u003e\u003ca href=\"https://themes.shopify.com/themes/dawn/styles/default?surface_detail=carousel\u0026amp;surface_inter_position=1\u0026amp;surface_intra_position=1\u0026amp;surface_type=home\"\u003eDawn\u003c/a\u003e\u003c/h4\u003e\n\u003cp\u003eDawn is a minimalist theme designed for product images to take center stage. So far, we’ve seen it being adopted by apparel merchants, which makes sense because, by default, you’ll get sections and blocks for image galleries, size chart pop-ups, and collapsible tabs for secondary information like materials and care instructions. Cross selling blocks, which pair well with \u003ca href=\"/ng/blog/what-is-cross-selling\" target=\"_blank\"\u003ecross selling\u003c/a\u003e arrays, are designed to help you showcase accompanying products.\u003c/p\u003e\n\u003cp\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/Best-free-themes-dawn-main-page.jpg?v=1643072779\" alt=\"A screenshot of the dawn theme layout\" loading=\"lazy\"\u003e\u003c/p\u003e\n\u003ch2\u003eYour work supporting merchants\u003c/h2\u003e\n\u003cp\u003eMoving forward, merchants will only be able to have access the new theme settings mentioned if they Dawn, Crave, Craft or Sense and will only be able to access sections on every page, app blocks, and metafields if they \u003ca href=\"https://shopify.dev/themes/os20/migration\"\u003eupdate their theme to use JSON templates\u003c/a\u003e or migrate to a new theme in the Shopify Theme Store (free or paid).\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eIf a merchant is already using Dawn, they will also be encouraged to update to the latest version of their theme in order to access the new theme settings.\u003c/p\u003e\n\u003cp\u003eIn addition to supporting merchants with their theme updates and migrations, there are a number of benefits for agencies to build on top of Shopify’s free themes when supporting brand new clients.\u003c/p\u003e\n\u003cp\u003eFor starters, our new free themes have been built with Dawn, meaning they layer in significantly more customization settings and new sections onto the Dawn repo. They are also highly accessible and performant themes and come with new Online Store features that were announced in 2021.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eShopify is also committed to continuing its development of developer tooling and making Shopify the best place to build ecommerce themes. \u003ca href=\"https://github.com/Shopify/dawn\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eOn GitHub\u003c/a\u003e, Dawn will continue to be source available, meaning theme developers can view, clone and fork Dawn to use it as a reference for building themes.\u0026nbsp;\u003c/p\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-partners-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003eRead more\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ng/partners/blog/shopify-online-store\"\u003eIntroducing Online Store 2.0: What it Means For Developers\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ng/partners/blog/canonical-urls\"\u003eWhat is a Canonical URL? Best Practice Guide 2022\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ng/partners/blog/97493062-free-course-10x-your-shopify-theme-development-skills-with-these-free-courses\"\u003eFree Course] 10x Your Shopify Theme Development Skills with These Free Courses\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ng/partners/blog/115244038-an-overview-of-liquid-shopifys-templating-language\"\u003eAn Overview of Liquid: Shopify's Templating Language\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ng/partners/blog/landing-page\"\u003eHow to Use Liquid to Create Custom Landing Page Templates\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ng/partners/blog/test-shopify-theme\"\u003eHow to Test your Theme Before Submitting to the Shopify Theme Store\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ng/partners/blog/theme-review-process\"\u003eTips for an Efficient Shopify Theme Review Process\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ng/partners/blog/8-development-tips-for-building-better-custom-shopify-sites\"\u003e8 Development Tips for Building Better Custom Shopify Sites\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\"marketing-block marketing-block--blue marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-partners-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\"\u003e\n\u003cp\u003e\u003ca href=\"https://shopify.dev/themes/os20/migration?utm_source=blog\u0026amp;utm_medium=web\u0026amp;utm_campaign=2022-01-themes-launch\u0026amp;utm_content=dl\u0026amp;utm_term=ex\"\u003eTalk to your clients about Online Store 2.0 \u003c/a\u003eand the benefits that this new feature set unlock.\u003c/p\u003e\n\u003c/div\u003e","latestArticles":[],"contentNavigationLinks":[],"blogHandle":"partners","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2ecdaa09da44408d3c2a2b9cba3a2c07.png?originalWidth=1005\u0026originalHeight=1288"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/8262a99b5702f964162106b94a23ad2d.png?originalWidth=1005\u0026originalHeight=1288"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/16db235a9390238e6f9b8fd2a5c29680.png?originalWidth=1005\u0026originalHeight=1288"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}}},"shareImage":"https://cdn.shopify.com/s/files/1/0533/2089/articles/Best-free-themes.jpg?v=1727285967","availableRegions":["en-NG","en-ca","en-gb","en-au","en-id","en-nz","en-za","en-ng","en-ph","en-sg","en-hk","en-ie","en-my"],"popularArticles":[{"title":"10 Beautiful Ecommerce Website Color Schemes","tags":["Web Design Tools and Resources"],"handle":"93130630-10-beautiful-ecommerce-website-color-schemes","imageUrl":"https://cdn.shopify.com/s/files/1/0533/2089/files/website-color-schemes_aa512fdf-91cb-4a30-8fa2-3d2c88d28cf1.jpg?v=1566309308\u0026width=1024","imageAltText":"website color schemes","modifiedAt":"2019-08-20"},{"title":"How to Build a Shopify App: The Complete Guide\n","tags":["Shopify App Development"],"handle":"how-to-build-a-shopify-app","imageUrl":"https://cdn.shopify.com/s/files/1/0533/2089/files/how-to-build-a-shopify-app.jpg?v=1614173396\u0026width=1024","imageAltText":"How to build a Shopify app","modifiedAt":"2021-02-24"},{"title":"15 Funny Lorem Ipsum Generators to Shake Up Your Design Mockups","tags":["Web Design Tools and 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