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id="main" class="site-main"> <header class="post-header"> <h1 class="post-title">Cooking up a new brand for ReFuel</h1> </header> <div style="animation-duration:0.5s" class="block block-herobanner block-1 block--top-margin-medium block-herobanner--top-margin-medium" id="block-main-39749505fdc6f89f519b92c3bfb07b2e"> <div class="block__inner block-herobanner__inner"> <div class="slider_wrap"> <div> <div class="slide slide-1 full-width"> <div class="slide-inner"> </div> </div></div> <div class="slick-buttons"></div> </div> </div></div> <div style="animation-duration:0.5s" class="block block-text block-2" id="block-main-e6f6b78cb75a1028748dd14963c1edbd"> <div class="block__inner block-text__inner"><div class="block-text__text"><p style="text-align: center"><span style="color: #ffbb1e"><strong>Making meals on the move look as good as they taste</strong></span></p> <p style="text-align: center">When ferry company Red Funnel wanted to refresh its restaurant brand, ReFuel, they turned to us. A team that knows restaurant branding intimately and has a healthy appetite for exciting new branding projects. Our task was simple: rethink the ReFuel brand to match the company’s planned changes to the menu and on-board food choices.</p> <p style="text-align: center"><span style="color: #ffbb1e"><strong>The ingredients of </strong><strong>a refreshed restaurant brand</strong></span></p> <p style="text-align: center">With a pressured timeline and a very open brief, we worked fast to create multiple concepts for the new ReFuel brand. These included copy-led work, photographic art direction and varied illustrative styles. As a result, we were able to give the ReFuel team a choice of brands to consider, guiding their thinking.</p> <p style="text-align: center">Ultimately, the brand we created was clean and visual. Beautiful photography and video let the food speak for itself. A new ‘Eat Well. Travel Well.’ positioning offered instant consistency across all branded material.</p> <p style="text-align: center">We then implemented the brand across packaging, point of sale, digital posters and print.</p> <p style="text-align: center"><span style="color: #ffbb1e"><strong>Fuelling restaurant sales</strong></span></p> <ul class="h4"> <li style="text-align: center">Branding</li> <li style="text-align: center">Brand positioning</li> <li style="text-align: center">Food photography</li> <li style="text-align: center">Video</li> <li style="text-align: center">Packaging design and print</li> </ul></div></div></div> <div class="block block-textcolumns block-3" id="block-main-d21a0fc1d70f354f103076c40d47bc79"> <div class="block__inner block-textcolumns__inner"><div class="column columns-2"><p><img class="alignnone size-full wp-image-1805 br-lazy" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0naHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmcnIHZpZXdCb3g9JzAgMCAyNTYwIDE5MjAnPjwvc3ZnPg==" 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