BAT Industrial Implements eCommerce Website

<!doctype html><html lang="en"><head> <meta charset="utf-8"> <title>BAT Industrial Implements eCommerce Website | Commerce Vision</title> <link rel="shortcut icon" href="https://www.commercevision.com.au/hubfs/Untitled%20design%20(6).png"> <meta name="description" content="Discover how an online sales automation system increased BAT Industrial's sales, and which B2B eCommerce marketing strategy was implemented to grow success."> <link rel="preconnect" href="https://fonts.gstatic.com/" crossorigin> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta property="og:description" content="Discover how an online sales automation system increased BAT Industrial's sales, and which B2B eCommerce marketing strategy was implemented to grow success."> <meta property="og:title" content="BAT Industrial Implements eCommerce Website | Commerce Vision"> <meta name="twitter:description" content="Discover how an online sales automation system increased BAT Industrial's sales, and which B2B eCommerce marketing strategy was implemented to grow success."> <meta name="twitter:title" content="BAT Industrial Implements eCommerce Website | Commerce Vision"> <style> a.cta_button{-moz-box-sizing:content-box !important;-webkit-box-sizing:content-box !important;box-sizing:content-box !important;vertical-align:middle}.hs-breadcrumb-menu{list-style-type:none;margin:0px 0px 0px 0px;padding:0px 0px 0px 0px}.hs-breadcrumb-menu-item{float:left;padding:10px 0px 10px 10px}.hs-breadcrumb-menu-divider:before{content:'›';padding-left:10px}.hs-featured-image-link{border:0}.hs-featured-image{float:right;margin:0 0 20px 20px;max-width:50%}@media (max-width: 568px){.hs-featured-image{float:none;margin:0;width:100%;max-width:100%}}.hs-screen-reader-text{clip:rect(1px, 1px, 1px, 1px);height:1px;overflow:hidden;position:absolute !important;width:1px} </style> <link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Montserrat:wght@200;400;500;600;700&family=Montserrat:ital,wght@0,200;0,400;0,500;0,600;0,700;1,400&display=swap"> <link rel="stylesheet" href="https://www.commercevision.com.au/hs-fs/hub/1978039/hub_generated/template_assets/170954162358/1718976796225/2022_Commerce_Vision_theme/css/pwr.min.css"> <link rel="stylesheet" href="https://www.commercevision.com.au/hs-fs/hub/1978039/hub_generated/template_assets/81800206200/1718873840295/2022_Commerce_Vision_theme/css/custom-styles.min.css"> <link rel="stylesheet" href="https://www.commercevision.com.au/hs-fs/hub/1978039/hub_generated/template_assets/81803333767/1719393731572/2022_Commerce_Vision_theme/child.min.css"> <link rel="stylesheet" href="https://www.commercevision.com.au/hs-fs/hub/1978039/hub_generated/module_assets/167882029582/1719415977232/module_167882029582_Header-2024.min.css"> <style type="text/css"> #hs_cos_wrapper_module_171618282778412 .main_menu-row { display:flex; 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dnd_area-row-0-padding"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-1" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="pwr-hero pwr-hero--regular pwr--dark lazyload" style="background-color: transparent;"> <img data-src="https://1978039.fs1.hubspotusercontent-na1.net/hubfs/1978039/BatCustomerStory_1800pxW.jpg" class="pwr-parallax lazyload" alt="BatCustomerStory_1800pxW" width="1800"> <div class="pwr--abs-full" style="background-color: rgba(7, 15, 41, 0.4)"></div> <div class="page-center pwr-hero__info-box "> <h1 class="pwr-hero__title pwr-hero__title--default pwr--toc-ignore">BAT Industrial</h1> <div class="pwr-rich-text pwr-hero__desc pwr-hero__desc--larger "> <div>Case study</div> </div> </div> </div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-2 dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-3 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1663281722572" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="pwr-sec-steps pwr--light pwr--padding-t-0 pwr--padding-b-0 lazyload"> <div class="page-center pwr--relative"> <div class="row-fluid"> <div class="span12"> <div class="pwr-steps pwr-steps--3 pwr--neg-margin-lr-10 pwr--clearfix default"> <div class="pwr-step pwr-step--3-col"> <span class="pwr-step__title" data-mh="409035989">Solution</span> <span class="pwr-rich-text pwr-step__desc " data-mh="42032043"><p><a href="/solutions/cv-ecommerce" rel="noopener" target="_blank"><span>CV ecommerce</span></a></p></span> </div> <div class="pwr-step pwr-step--3-col"> <span class="pwr-step__title" data-mh="409035989">Industry</span> <span class="pwr-rich-text pwr-step__desc " data-mh="42032043"><span>Industrial</span></span> </div> <div class="pwr-step pwr-step--3-col"> <span class="pwr-step__title" data-mh="409035989">ERP</span> <span class="pwr-rich-text pwr-step__desc " data-mh="42032043"><span>Pronto</span></span> </div> </div> </div> </div> </div> </div></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-4 dnd_area-row-2-background-layers dnd_area-row-2-background-color dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-4" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="pwr-sec-txt pwr-sec-txt--right pwr--dark pwr--padding-t-0 pwr--padding-b-0 lazyload" style="background-color: transparent;"> <div class="page-center pwr--relative pwr--clearfix"> <div class="pwr-sec-txt__intro-sec"> <h2 class="pwr-sec__title pwr-sec__title--default pwr-sec__title--narrow pwr-sec-txt__title">Advanced Industry Solutions</h2> </div> <div class="pwr-sec-txt__content pwr-sec-txt__content--top pwr--clearfix"> <div class="pwr-rich-text pwr-sec-txt__left"> <p>SSS Australia have been supplying medical equipment and consumables to the Australian healthcare market for over 45 years. Known for their unwavering commitment to customer care, the team at SSS Australia strive to set a benchmark in gold standard service. That aim naturally extends to their online channel, and with an eye for innovation, they work hard to offer their customers the best online experience possible.</p> <p>SSS Australia aren’t new to eCommerce. The successful healthcare supply company has offered its customers online ordering since the early 2000s. But since that time, B2B eCommerce has matured and its users have grown more sophisticated. Recently, the team at SSS Australia had come to realise their existing platform wasn’t delivering the sort of agility and flexibility they needed. They found they needed to build customisations on top of their existing platform in order to offer their customers features that were considered ‘non-standard’ for B2B.</p> <p>They found themselves at a crossroads: either upgrade to a newer version of their current platform, or start evaluating other options. And thus the partnership with Commerce Vision was born.</p> </div> <div class="pwr-rich-text pwr-sec-txt__right"> <p>“No one in my industry is doing what I’m doing.</p> <p>Certainly, none of my competitors are using the kinds of digital tools I’m using… I’d say I’m the first to take these steps.”</p> <p>On the surface of things, Scott Hudson, Managing Director of BAT Industrial, may be in the business of selling valves and hose fittings, but look closer and you see he’s all about service and innovation.</p> <p>Scott is on a mission to transform the way BAT Industrial do things. The business is becoming leaner and meaner - more digitised, more automated, more efficient.</p> <p>“BAT Industrial isn’t the biggest player in our market”, Scott tells us. “But we’re the most advanced.”</p> <p>Turning to Commerce Vision for ecommerce has helped make that a reality.</p> </div> </div> </div> </div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-5 dnd-section dnd_area-row-3-padding"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-5" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="pwr-sec-txt pwr-sec-txt--1col pwr--light pwr--padding-t-0 pwr--padding-b-0 lazyload" style="background-color: transparent;"> <div class="page-center pwr--relative pwr--clearfix"> <div class="pwr-sec-txt__intro-sec"> <span class="pwr-sec__title-intro pwr-sec__title-intro--left pwr-sec__title-intro--narrow pwr-sec-txt__title-intro"> Why Commerce Vision? </span> <h2 class="pwr-sec__title pwr-sec__title--default pwr-sec__title--narrow pwr-sec-txt__title">People</h2> </div> <div class="pwr-sec-txt__content pwr-sec-txt__content--top pwr--clearfix"> <div class="pwr-rich-text pwr-sec-txt__left"> <p>In February 2018, Scott had grown frustrated with BAT’s online offering. The software they were using just wasn’t delivering the kind of branding, design and functionality he envisioned. His family business may not be a large multinational enterprise, but that doesn’t mean it’s not just as complex as one. BAT Industrial compete with businesses many times their size, and they needed a solution sophisticated enough to support that.</p> <p>Recalling early interactions he’d had with Commerce Vision, Scott decided it was time to resume the conversation with us.</p> <p>Working with our Professional Services team, Scott quickly realised it was the expertise of our people that made all the difference. </p> <p>"I've been in business for 20 years, and never met a group with the business skills and knowledge you guys have."</p> </div> </div> </div> </div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-6 dnd-section dnd_area-row-4-background-layers dnd_area-row-4-background-color dnd_area-row-4-padding dnd_area-row-4-vertical-alignment"> <div class="row-fluid "> <div class="span8 widget-span widget-type-cell cell_1662983047410-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="0" data-w="8"> <div class="row-fluid-wrapper row-depth-1 row-number-7 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-6" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="pwr-sec-txt pwr-sec-txt--1col pwr--light pwr--padding-t-0 pwr--padding-b-0 lazyload" style="background-color: transparent;"> <div class="page-center pwr--relative pwr--clearfix"> <div class="pwr-sec-txt__intro-sec"> <h2 class="pwr-sec__title pwr-sec__title--default pwr-sec__title--narrow pwr-sec-txt__title">Platform</h2> </div> <div class="pwr-sec-txt__content pwr-sec-txt__content--top pwr--clearfix"> <div class="pwr-rich-text pwr-sec-txt__left"> <p>BAT went live with their new site in early 2019. In an industry that isn’t necessarily brimming with digital natives, there were a few pockets of customer resistance to the web. Because BAT’s previous ecommerce site didn’t really serve their needs, customers were still accustomed to placing their orders over the phone. But since go-live, Scott has personally guided these customers through the new site, demonstrating just how easy it is.</p> <p>“I tell them ‘<em>Have you got a second? Let me make your life easier</em>’. I’ve gotten a kick out of it, actually. I’ve really enjoyed helping people – I take as many of those phone calls as I can!”</p> <p>Behind the scenes, the web has streamlined BAT’s order fulfillment. “The beauty about Commerce Vision’s platform is the transfer between the ERP and the website. It’s unbelievable, it’s like a super-strength.”  No other front-end solution integrates so seamlessly with the back-end system.</p> <p>Others in the industry might have an order-taking website on the face of it, but at the end of each day they’re manually uploading the orders to their ERP.</p> </div> </div> </div> </div></div> </div> </div> </div> </div> <div class="span4 widget-span widget-type-cell cell_16629830474112-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="8" data-w="4"> <div class="row-fluid-wrapper row-depth-1 row-number-8 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget widget_1662983047132-flexbox-positioning widget_1662983047132-hidden dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1662983047132" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_widget_1662983047132_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="linked_image"><img src="https://www.commercevision.com.au/hubfs/CV%202022%20website%20theme/Images/Hero/Worker%20preparing%20deliveries%20at%20computer.jpg" class="hs-image-widget " style="max-width: 100%; height: auto;" alt="Worker preparing deliveries at computer" title="Worker preparing deliveries at computer" loading="lazy"></span></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-9 dnd-section dnd_area-row-5-padding"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_16629825385142" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="pwr-sec-txt pwr-sec-txt--1col pwr--light pwr--padding-t-0 pwr--padding-b-0 lazyload"> <div class="page-center pwr--relative pwr--clearfix"> <div class="pwr-sec-txt__intro-sec"> <h2 class="pwr-sec__title pwr-sec__title--default pwr-sec__title--narrow pwr-sec-txt__title">Results</h2> </div> <div class="pwr-sec-txt__content pwr-sec-txt__content--top pwr--clearfix"> <div class="pwr-rich-text pwr-sec-txt__left"> <p>BAT Industrial are easier to do business with now they’ve got the right online platform. Orders come in at 7am on Saturday morning now, others at 10 o’clock at night. “Our customers can order when it suits them now, not just when it suits us… It’s helping us maintain and strengthen relationships with our customers.”</p> <p>The number of phone calls coming into the BAT office has plummeted since the new site went live, and far from feeling threatened, Scott’s Sales team are loving it.</p> <p>“My sales reps have had a lot more fun since we launched our website. Now they’re out there selling BAT – our brand, our system, and our service – instead of just selling a ball valve.”</p> <p>BAT Industrial are growing at a rate of about 12% per month now, and Scott attributes a lot of this to the functionality and transparency of the new website.</p> <p>But it’s not just profits that are growing. Implementing <a href="/solutions/cv-ecommerce" rel="noopener">CV ecommerce</a> has also helped open the door for career growth within the business. Jay – a casual warehouse employee who was in the middle of a graphic design course – is now working in the office doing all the digital design work for the company. Scott also now employs marketing staff, has employees building their Google analytics skills, and is utilising business intelligence dashboards to help inform both strategic and operational decisions going forward.</p> </div> </div> </div> </div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-10 dnd-section dnd_area-row-6-background-layers dnd_area-row-6-background-color"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-11 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1662983136273" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="pwr-sec-split 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