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Prometheus Global Media - Wikipedia

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<li id="pt-sitesupport-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="https://donate.wikimedia.org/wiki/Special:FundraiserRedirector?utm_source=donate&amp;utm_medium=sidebar&amp;utm_campaign=C13_en.wikipedia.org&amp;uselang=en" class=""><span>Donate</span></a> </li> <li id="pt-createaccount-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="/w/index.php?title=Special:CreateAccount&amp;returnto=Prometheus+Global+Media" title="You are encouraged to create an account and log in; however, it is not mandatory" class=""><span>Create account</span></a> </li> <li id="pt-login-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="/w/index.php?title=Special:UserLogin&amp;returnto=Prometheus+Global+Media" title="You&#039;re encouraged to log in; however, it&#039;s not mandatory. 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class="vector-sitenotice-container"> <div id="siteNotice"><!-- CentralNotice --></div> </div> <div class="vector-column-start"> <div class="vector-main-menu-container"> <div id="mw-navigation"> <nav id="mw-panel" class="vector-main-menu-landmark" aria-label="Site"> <div id="vector-main-menu-pinned-container" class="vector-pinned-container"> </div> </nav> </div> </div> <div class="vector-sticky-pinned-container"> <nav id="mw-panel-toc" aria-label="Contents" data-event-name="ui.sidebar-toc" class="mw-table-of-contents-container vector-toc-landmark"> <div id="vector-toc-pinned-container" class="vector-pinned-container"> <div id="vector-toc" class="vector-toc vector-pinnable-element"> <div class="vector-pinnable-header vector-toc-pinnable-header vector-pinnable-header-pinned" data-feature-name="toc-pinned" data-pinnable-element-id="vector-toc" > <h2 class="vector-pinnable-header-label">Contents</h2> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" 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<li id="toc-Founding" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Founding"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.1</span> <span>Founding</span> </div> </a> <ul id="toc-Founding-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Re-organization_and_acquisition" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Re-organization_and_acquisition"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.2</span> <span>Re-organization and acquisition</span> </div> </a> <ul id="toc-Re-organization_and_acquisition-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-See_also" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#See_also"> <div class="vector-toc-text"> <span class="vector-toc-numb">2</span> <span>See also</span> </div> </a> <ul id="toc-See_also-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-References" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#References"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>References</span> </div> </a> <ul id="toc-References-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-External_links" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#External_links"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>External links</span> </div> </a> <ul id="toc-External_links-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Contents" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" > <input 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mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="Go to an article in another language. Available in 19 languages" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-19" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">19 languages</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-da mw-list-item"><a href="https://da.wikipedia.org/wiki/Prometheus_Global_Media" title="Prometheus Global Media – Danish" lang="da" hreflang="da" data-title="Prometheus Global Media" data-language-autonym="Dansk" data-language-local-name="Danish" class="interlanguage-link-target"><span>Dansk</span></a></li><li class="interlanguage-link interwiki-de mw-list-item"><a href="https://de.wikipedia.org/wiki/Prometheus_Global_Media" title="Prometheus Global Media – German" lang="de" hreflang="de" data-title="Prometheus Global Media" data-language-autonym="Deutsch" data-language-local-name="German" class="interlanguage-link-target"><span>Deutsch</span></a></li><li class="interlanguage-link interwiki-el mw-list-item"><a href="https://el.wikipedia.org/wiki/Prometheus_Global_Media" title="Prometheus Global Media – Greek" lang="el" hreflang="el" data-title="Prometheus Global Media" data-language-autonym="Ελληνικά" data-language-local-name="Greek" class="interlanguage-link-target"><span>Ελληνικά</span></a></li><li class="interlanguage-link interwiki-es mw-list-item"><a href="https://es.wikipedia.org/wiki/Prometheus_Global_Media" title="Prometheus Global Media – Spanish" lang="es" hreflang="es" data-title="Prometheus Global Media" data-language-autonym="Español" data-language-local-name="Spanish" class="interlanguage-link-target"><span>Español</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/Prometheus_Global_Media" title="Prometheus Global Media – French" lang="fr" hreflang="fr" data-title="Prometheus Global Media" data-language-autonym="Français" data-language-local-name="French" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-ko mw-list-item"><a href="https://ko.wikipedia.org/wiki/%ED%94%84%EB%A1%9C%EB%A9%94%ED%85%8C%EC%9A%B0%EC%8A%A4_%EA%B8%80%EB%A1%9C%EB%B2%8C_%EB%AF%B8%EB%94%94%EC%96%B4" title="프로메테우스 글로벌 미디어 – Korean" lang="ko" hreflang="ko" data-title="프로메테우스 글로벌 미디어" data-language-autonym="한국어" data-language-local-name="Korean" class="interlanguage-link-target"><span>한국어</span></a></li><li class="interlanguage-link interwiki-hy mw-list-item"><a href="https://hy.wikipedia.org/wiki/Prometheus_Global_Media" title="Prometheus Global Media – Armenian" lang="hy" hreflang="hy" data-title="Prometheus Global Media" data-language-autonym="Հայերեն" data-language-local-name="Armenian" class="interlanguage-link-target"><span>Հայերեն</span></a></li><li class="interlanguage-link interwiki-id mw-list-item"><a href="https://id.wikipedia.org/wiki/Prometheus_Global_Media" title="Prometheus Global Media – Indonesian" lang="id" hreflang="id" data-title="Prometheus Global Media" data-language-autonym="Bahasa Indonesia" data-language-local-name="Indonesian" class="interlanguage-link-target"><span>Bahasa Indonesia</span></a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/Prometheus_Global_Media" title="Prometheus Global Media – Italian" lang="it" hreflang="it" data-title="Prometheus Global Media" data-language-autonym="Italiano" data-language-local-name="Italian" class="interlanguage-link-target"><span>Italiano</span></a></li><li class="interlanguage-link interwiki-ka mw-list-item"><a href="https://ka.wikipedia.org/wiki/Prometheus_Global_Media" title="Prometheus Global Media – Georgian" lang="ka" hreflang="ka" data-title="Prometheus Global Media" data-language-autonym="ქართული" data-language-local-name="Georgian" class="interlanguage-link-target"><span>ქართული</span></a></li><li class="interlanguage-link interwiki-mk mw-list-item"><a href="https://mk.wikipedia.org/wiki/Prometheus_Global_Media" title="Prometheus Global Media – Macedonian" lang="mk" hreflang="mk" data-title="Prometheus Global Media" data-language-autonym="Македонски" data-language-local-name="Macedonian" class="interlanguage-link-target"><span>Македонски</span></a></li><li class="interlanguage-link interwiki-pt mw-list-item"><a href="https://pt.wikipedia.org/wiki/Prometheus_Global_Media" title="Prometheus Global Media – Portuguese" lang="pt" hreflang="pt" data-title="Prometheus Global Media" data-language-autonym="Português" data-language-local-name="Portuguese" class="interlanguage-link-target"><span>Português</span></a></li><li class="interlanguage-link interwiki-ru mw-list-item"><a href="https://ru.wikipedia.org/wiki/Prometheus_Global_Media" title="Prometheus Global Media – Russian" lang="ru" hreflang="ru" data-title="Prometheus Global Media" data-language-autonym="Русский" data-language-local-name="Russian" class="interlanguage-link-target"><span>Русский</span></a></li><li class="interlanguage-link interwiki-simple mw-list-item"><a href="https://simple.wikipedia.org/wiki/Prometheus_Global_Media" title="Prometheus Global Media – Simple English" lang="en-simple" hreflang="en-simple" data-title="Prometheus Global Media" data-language-autonym="Simple English" data-language-local-name="Simple English" class="interlanguage-link-target"><span>Simple English</span></a></li><li class="interlanguage-link interwiki-sv mw-list-item"><a href="https://sv.wikipedia.org/wiki/Prometheus_Global_Media" title="Prometheus Global Media – Swedish" lang="sv" hreflang="sv" data-title="Prometheus Global Media" data-language-autonym="Svenska" data-language-local-name="Swedish" class="interlanguage-link-target"><span>Svenska</span></a></li><li class="interlanguage-link interwiki-tr mw-list-item"><a href="https://tr.wikipedia.org/wiki/Prometheus_Global_Media" title="Prometheus Global Media – Turkish" lang="tr" hreflang="tr" data-title="Prometheus Global Media" data-language-autonym="Türkçe" data-language-local-name="Turkish" class="interlanguage-link-target"><span>Türkçe</span></a></li><li class="interlanguage-link interwiki-uk mw-list-item"><a href="https://uk.wikipedia.org/wiki/Prometheus_Global_Media" title="Prometheus Global Media – Ukrainian" lang="uk" hreflang="uk" data-title="Prometheus Global Media" data-language-autonym="Українська" data-language-local-name="Ukrainian" class="interlanguage-link-target"><span>Українська</span></a></li><li class="interlanguage-link interwiki-vi mw-list-item"><a href="https://vi.wikipedia.org/wiki/Prometheus_Global_Media" title="Prometheus Global Media – Vietnamese" lang="vi" hreflang="vi" data-title="Prometheus Global Media" data-language-autonym="Tiếng Việt" data-language-local-name="Vietnamese" class="interlanguage-link-target"><span>Tiếng Việt</span></a></li><li class="interlanguage-link interwiki-zh mw-list-item"><a href="https://zh.wikipedia.org/wiki/%E6%99%AE%E7%BE%85%E7%B1%B3%E4%BF%AE%E6%96%AF%E7%92%B0%E7%90%83%E5%AA%92%E9%AB%94" title="普羅米修斯環球媒體 – Chinese" lang="zh" hreflang="zh" data-title="普羅米修斯環球媒體" data-language-autonym="中文" data-language-local-name="Chinese" class="interlanguage-link-target"><span>中文</span></a></li> </ul> <div class="after-portlet after-portlet-lang"><span class="wb-langlinks-edit wb-langlinks-link"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q928657#sitelinks-wikipedia" title="Edit interlanguage links" class="wbc-editpage">Edit links</a></span></div> </div> </div> </div> </header> <div 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data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><style data-mw-deduplicate="TemplateStyles:r1242257876">.mw-parser-output .ib-company .infobox-label{padding-right:0.5em}.mw-parser-output .ib-company .infobox-data,.mw-parser-output .ib-company .infobox-below{line-height:1.35em}.mw-parser-output .ib-company-logo img{background-color:#f8f9fa}.mw-parser-output .ib-company-locality,.mw-parser-output .ib-company-country{display:inline}</style><table class="infobox ib-company vcard"><caption class="infobox-title fn org">Prometheus Global Media</caption><tbody><tr><td colspan="2" class="infobox-image ib-company-logo logo"><span typeof="mw:File"><a href="/wiki/File:Prometheus_Global_Media_logo.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/thumb/0/0c/Prometheus_Global_Media_logo.png/250px-Prometheus_Global_Media_logo.png" decoding="async" width="250" height="54" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/0/0c/Prometheus_Global_Media_logo.png 1.5x" data-file-width="310" data-file-height="67" /></a></span></td></tr><tr><th scope="row" class="infobox-label">Formerly</th><td class="infobox-data nickname">Prometheus Global Media</td></tr><tr><th scope="row" class="infobox-label">Company type</th><td class="infobox-data category"><a href="/wiki/Subsidiary" title="Subsidiary">Subsidiary</a></td></tr><tr><th scope="row" class="infobox-label">Industry</th><td class="infobox-data category"><a href="/wiki/Digital_media" title="Digital media">Digital media</a>, <a href="/wiki/Trade_publications" class="mw-redirect" title="Trade publications">trade publications</a></td></tr><tr><th scope="row" class="infobox-label">Predecessor</th><td class="infobox-data"><a href="/wiki/Nielsen_Business_Media" class="mw-redirect" title="Nielsen Business Media">Nielsen Business Media</a></td></tr><tr><th scope="row" class="infobox-label">Founder</th><td class="infobox-data agent">Owned by Skrrt</td></tr><tr><th scope="row" class="infobox-label">Headquarters</th><td class="infobox-data adr"><div class="ib-company-locality locality"><a href="/wiki/New_York_City,_New_York" class="mw-redirect" title="New York City, New York">New York City, New York</a></div>, <div class="ib-company-country country-name">United States</div></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Area served</div></th><td class="infobox-data">Worldwide</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Key people</div></th><td class="infobox-data agent"><a href="/wiki/Ross_Levinsohn" title="Ross Levinsohn">Ross Levinsohn</a><br />(CEO)</td></tr><tr><th scope="row" class="infobox-label">Brands</th><td class="infobox-data">279</td></tr><tr><th scope="row" class="infobox-label">Services</th><td class="infobox-data category">786</td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><span class="url"><a rel="nofollow" class="external text" href="http://pusgm.com">pusgm<wbr />.com</a></span></td></tr></tbody></table> <p><b>Prometheus Global Media</b> was a <a href="/wiki/New_York_City" title="New York City">New York City</a>–based <a href="/wiki/Business-to-business" title="Business-to-business">B2B</a> media company. The company was formed in December 2009, when <a href="/wiki/Nielsen_Company" class="mw-redirect" title="Nielsen Company">Nielsen Company</a> sold its entertainment and media division to a <a href="/wiki/Private_equity" title="Private equity">private equity</a>-backed group led by Pluribus Capital Management and <a href="/wiki/Guggenheim_Partners" title="Guggenheim Partners">Guggenheim Partners</a>. Guggenheim acquired Pluribus's stake in the company in January 2013, giving it full ownership under the division of Guggenheim Digital Media. </p><p>The company owned and operated a number of major <a href="/wiki/Entertainment_industry" class="mw-redirect" title="Entertainment industry">entertainment industry</a> <a href="/wiki/Trade_publication" class="mw-redirect" title="Trade publication">trade publications</a> and their associated digital properties, including <i><a href="/wiki/Adweek" title="Adweek">Adweek</a></i>, <i><a href="/wiki/Backstage_(magazine)" title="Backstage (magazine)">Backstage</a></i>, <i><a href="/wiki/Billboard_(magazine)" title="Billboard (magazine)">Billboard</a></i>, <i><a href="/wiki/Film_Journal_International" title="Film Journal International">Film Journal International</a></i>, and <i><a href="/wiki/The_Hollywood_Reporter" title="The Hollywood Reporter">The Hollywood Reporter</a></i>. </p><p>On December 17, 2015, it was announced that Guggenheim would spin out its media properties to a group led by former executive Todd Boehly, known as <a href="/wiki/Eldridge_Industries" title="Eldridge Industries">Eldridge Industries</a>. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Prometheus_Global_Media&amp;action=edit&amp;section=1" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-heading mw-heading3"><h3 id="Founding">Founding</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Prometheus_Global_Media&amp;action=edit&amp;section=2" title="Edit section: Founding"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>On December 10, 2009, the Nielsen Company announced that it would sell its Business Media division, which included brands such as <i><a href="/wiki/Adweek" title="Adweek">Adweek</a></i>, <i><a href="/wiki/Billboard_(magazine)" title="Billboard (magazine)">Billboard</a></i>, and <i><a href="/wiki/The_Hollywood_Reporter" title="The Hollywood Reporter">The Hollywood Reporter</a></i>, to a new company known as e5 Global Media; a joint venture between <a href="/wiki/Guggenheim_Partners" title="Guggenheim Partners">Guggenheim Partners</a> and Pluribus Capital Management—a company led by James Finkelstein, Matthew Doull, and George Green. Two Nielsen properties, <i><a href="/wiki/Editor_%26_Publisher" title="Editor &amp; Publisher">Editor &amp; Publisher</a></i>, and <i><a href="/wiki/Kirkus_Reviews" title="Kirkus Reviews">Kirkus Reviews</a></i>, were not included in the sale, and were to be shut down.<sup id="cite_ref-adage-adweeksold_1-0" class="reference"><a href="#cite_note-adage-adweeksold-1"><span class="cite-bracket">&#91;</span>1<span class="cite-bracket">&#93;</span></a></sup> <i>Editor &amp; Publisher</i> would instead be sold to the Duncan McIntosh Company,<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">&#91;</span>2<span class="cite-bracket">&#93;</span></a></sup> and <i>Kirkus Reviews</i> would be sold to <a href="/wiki/Herbert_Simon_(real_estate)" class="mw-redirect" title="Herbert Simon (real estate)">Herbert Simon</a>.<sup id="cite_ref-NYT_Rich2_3-0" class="reference"><a href="#cite_note-NYT_Rich2-3"><span class="cite-bracket">&#91;</span>3<span class="cite-bracket">&#93;</span></a></sup> The company's first CEO was <a href="/wiki/Richard_Beckman" title="Richard Beckman">Richard Beckman</a>,<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">&#91;</span>4<span class="cite-bracket">&#93;</span></a></sup> previously an executive and publisher at Condé Nast and Fairchild Publications,<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">&#91;</span>5<span class="cite-bracket">&#93;</span></a></sup> and former publisher of magazines <i>GQ</i> and <i>Vogue</i>.<sup id="cite_ref-adweek-newhome_6-0" class="reference"><a href="#cite_note-adweek-newhome-6"><span class="cite-bracket">&#91;</span>6<span class="cite-bracket">&#93;</span></a></sup> Beckman's career suffered a setback in 1999 following "some inappropriate behavior" resulting in injuries to <i>Vogue</i><span class="nowrap" style="padding-left:0.1em;">&#39;</span>s West Coast advertising director Carol Matthews, while Beckman was Matthews' publisher at Condé Nast.<sup id="cite_ref-NYT-pays_7-0" class="reference"><a href="#cite_note-NYT-pays-7"><span class="cite-bracket">&#91;</span>7<span class="cite-bracket">&#93;</span></a></sup> </p><p>Beckman's first major move was a re-launch of <i>The Hollywood Reporter</i>; with the hiring of <a href="/wiki/Janice_Min" title="Janice Min">Janice Min</a>, formerly of <i><a href="/wiki/Us_Weekly" title="Us Weekly">Us Weekly</a></i>, as editorial director, <i>THR</i> replaced its daily print publication with a weekly magazine, and performed a significant redesign to its website with an increased focus on breaking scoops. The new format was meant to compete against up-and-coming <a href="/wiki/Blog" title="Blog">blogs</a> focusing on industry news, such as <i><a href="/wiki/Deadline_Hollywood" title="Deadline Hollywood">Deadline Hollywood</a></i> and <i><a href="/wiki/TheWrap" title="TheWrap">TheWrap</a></i>, along with its then-struggling rival <i><a href="/wiki/Variety_(magazine)" title="Variety (magazine)">Variety</a></i>. The changes had a significant impact on the publication's performance: by 2013, ad sales were up more than 50%, while traffic to the magazine's website had grown by 800%.<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">&#91;</span>8<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">&#91;</span>9<span class="cite-bracket">&#93;</span></a></sup> In October 2010, the company was renamed Prometheus Global Media; named after the <a href="/wiki/Prometheus" title="Prometheus">Greek mythological figure</a>, Beckman stated in an internal memo that the new name would "[carry] more weight and gravitas in the marketplace."<sup id="cite_ref-folio-name_10-0" class="reference"><a href="#cite_note-folio-name-10"><span class="cite-bracket">&#91;</span>10<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Re-organization_and_acquisition">Re-organization and acquisition</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Prometheus_Global_Media&amp;action=edit&amp;section=3" title="Edit section: Re-organization and acquisition"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In late 2011, Prometheus went through a number of <a href="/wiki/Cost_reduction" title="Cost reduction">cost-cutting</a> measures. In August 2011, <i>Backstage</i> was sold to a group of investors led by John Amato in a transaction funded by Guggenheim, and the following month, Prometheus laid off the staff responsible for the <i>Hollywood Creative Directory</i> and announced it had sold the publication.<sup id="cite_ref-deadline-backstagesold_11-0" class="reference"><a href="#cite_note-deadline-backstagesold-11"><span class="cite-bracket">&#91;</span>11<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-thr-backstagesold_12-0" class="reference"><a href="#cite_note-thr-backstagesold-12"><span class="cite-bracket">&#91;</span>12<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-deadline-cuts_13-0" class="reference"><a href="#cite_note-deadline-cuts-13"><span class="cite-bracket">&#91;</span>13<span class="cite-bracket">&#93;</span></a></sup> </p><p>In January 2013, Guggenheim Partners acquired the stake in Prometheus owned by Pluribus Capital, giving it full ownership; following the acquisition, former <a href="/wiki/Yahoo!" class="mw-redirect" title="Yahoo!">Yahoo!</a> executive <a href="/wiki/Ross_Levinsohn" title="Ross Levinsohn">Ross Levinsohn</a> was named as CEO of the new Guggenheim Digital Media division, which would oversee Prometheus and other digital assets for Guggenheim companies (such as <a href="/wiki/Dick_Clark_Productions" title="Dick Clark Productions">Dick Clark Productions</a>). In April 2013, Guggenheim re-acquired <i>Backstage</i> (which had also acquired Sonicbids, a platform for allowing musicians to book gigs online) and made its CEO John Amato president of the Billboard Group—a new group consisting of <i>Billboard</i>, <i>Backstage</i>, and Sonicbids.<sup id="cite_ref-billboard-group_14-0" class="reference"><a href="#cite_note-billboard-group-14"><span class="cite-bracket">&#91;</span>14<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-variety-shakeup_15-0" class="reference"><a href="#cite_note-variety-shakeup-15"><span class="cite-bracket">&#91;</span>15<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-adweek-guggenbackstage_16-0" class="reference"><a href="#cite_note-adweek-guggenbackstage-16"><span class="cite-bracket">&#91;</span>16<span class="cite-bracket">&#93;</span></a></sup> </p><p>In a January 2014 restructuring, Levinsohn was shifted to a business development role and no longer directly manages the Prometheus properties. Additionally, the company was split into two operating groups; an Entertainment Group was formed by merging <i>The Hollywood Reporter</i> into the Billboard Group, with Janice Min becoming co-president and <a href="/wiki/Chief_creative_officer" title="Chief creative officer">chief creative officer</a> of the group alongside Amato. The remaining properties, consisting of <i>Adweek</i> and Film Expo Group, are led by Jeff Wilbur.<sup id="cite_ref-variety-shakeup_15-1" class="reference"><a href="#cite_note-variety-shakeup-15"><span class="cite-bracket">&#91;</span>15<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-billboard-minthr_17-0" class="reference"><a href="#cite_note-billboard-minthr-17"><span class="cite-bracket">&#91;</span>17<span class="cite-bracket">&#93;</span></a></sup> </p><p>On May 29, 2014, Prometheus announced it would acquire the publishing assets of <a href="/wiki/Mecklermedia" title="Mecklermedia">Mediabistro</a>—a network of websites focusing on various aspects of the <a href="/wiki/Mass_media" title="Mass media">mass media</a> industry—which includes the media job listing site <i><a href="/wiki/Mediabistro_(website)" title="Mediabistro (website)">Mediabistro</a></i> and its network of blogs such as <i>AgencySpy</i>, <i>FishbowlNY</i>, <i>Lost Remote</i> and <i>TVNewser</i>—for $8 million. The acquisition did not include Mediabistro's expo business, which were retained under the name Mecklermedia.<sup id="cite_ref-adweek-mbbuy_18-0" class="reference"><a href="#cite_note-adweek-mbbuy-18"><span class="cite-bracket">&#91;</span>18<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-fishbowlny-pgmsell_19-0" class="reference"><a href="#cite_note-fishbowlny-pgmsell-19"><span class="cite-bracket">&#91;</span>19<span class="cite-bracket">&#93;</span></a></sup> On January 13, 2015, <i><a href="/wiki/Adweek" title="Adweek">Adweek</a></i> and Film Expo Group were merged into Mediabistro to form a new Prometheus subsidiary, Mediabistro Holdings. At the same time, its blogs were re-launched under the new "Adweek Blog Network" banner, and all of Mediabistro's social media-oriented blogs were merged into <i>SocialTimes</i>.<sup id="cite_ref-adweek-blognetlaunch_20-0" class="reference"><a href="#cite_note-adweek-blognetlaunch-20"><span class="cite-bracket">&#91;</span>20<span class="cite-bracket">&#93;</span></a></sup> </p><p>In March 2015, Guggenheim Partners reported that its president Todd Boehly was exploring the possibility of forming his own company. A representative stated that such a company would "likely be harmonious with Guggenheim, especially since Todd's role for some time has been strategic and transaction-oriented, rather than working in or managing any of our day-to-day businesses."<sup id="cite_ref-variety-bohleycompany_21-0" class="reference"><a href="#cite_note-variety-bohleycompany-21"><span class="cite-bracket">&#91;</span>21<span class="cite-bracket">&#93;</span></a></sup> On December 17, 2015, in response to losses across Guggenheim Partners, the company announced that it would spin out its media properties to a group led by Boehly, including the Hollywood Reporter-Billboard Media Group, Mediabistro, and <a href="/wiki/Dick_Clark_Productions" title="Dick Clark Productions">Dick Clark Productions</a>, all under their existing leadership.<sup id="cite_ref-deadline-guggensell_22-0" class="reference"><a href="#cite_note-deadline-guggensell-22"><span class="cite-bracket">&#91;</span>22<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-thewrap-todd_23-0" class="reference"><a href="#cite_note-thewrap-todd-23"><span class="cite-bracket">&#91;</span>23<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-thr-spinout_24-0" class="reference"><a href="#cite_note-thr-spinout-24"><span class="cite-bracket">&#91;</span>24<span class="cite-bracket">&#93;</span></a></sup> The resultant company is known as <a href="/wiki/Eldridge_Industries" title="Eldridge Industries">Eldridge Industries</a>.<sup id="cite_ref-25" class="reference"><a href="#cite_note-25"><span class="cite-bracket">&#91;</span>25<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Prometheus_Global_Media&amp;action=edit&amp;section=4" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a href="/wiki/Penske_Media_Corporation" title="Penske Media Corporation">Penske Media Corporation</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Prometheus_Global_Media&amp;action=edit&amp;section=5" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist reflist-columns references-column-width" style="column-width: 30em;"> <ol class="references"> <li id="cite_note-adage-adweeksold-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-adage-adweeksold_1-0">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output 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