Drive better performance by upgrading Video Action Campaigns to Demand Gen

<!DOCTYPE html> <html class="no-js glue-flexbox keyword-blog" lang="en-us" data-locale="en-us"> <head> <meta charset="utf-8" /> <meta http-equiv="X-UA-Compatible" content="IE=edge" /> <title>Drive better performance by upgrading Video Action Campaigns to Demand Gen</title> <meta name="viewport" content="width=device-width, initial-scale=1.0, user-scalable=1.0, minimum-scale=1.0" /> <meta name="optimize_experiments" content="[]">  <meta name="description" content="Learn more about the upcoming Video Action Campaign upgrades to Demand Gen and how you can drive better performance with more powerful features."/> <meta name="keywords" content="None"/> <meta name="article-author" content="Michael Levinson"/> <meta name="robots" content="max-image-preview:large">  <meta property="og:type" content="article" /> <meta property="og:title" content="Drive better performance by upgrading Video Action Campaigns to Demand Gen"/> <meta property="og:description" content="Learn more about the upcoming Video Action Campaign upgrades to Demand Gen and how you can drive better performance with more powerful features." /> <meta property="og:image" content="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E03173672-Google-VAC-to-DG-Announcement-asset.width-1300.png" /> <meta property="og:site_name" content="Google" /> <meta property="og:url" content="https://blog.google/products/ads-commerce/video-action-campaigns-demand-gen-upgrade/" /> <meta property="article:publisher" content="https://www.facebook.com/Google/" /> <meta property="article:published_time" content="2024-09-04" />  <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:url" content="https://blog.google/products/ads-commerce/video-action-campaigns-demand-gen-upgrade/" /> <meta name="twitter:title" content="Drive better performance by upgrading Video Action Campaigns to Demand Gen"/> <meta name="twitter:description" content="Learn more about the upcoming Video Action Campaign upgrades to Demand Gen and how you can drive better performance with more powerful features." /> <meta name="twitter:image:src" content="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E03173672-Google-VAC-to-DG-Announcement-asset.width-1300.png" /> <meta name="twitter:site" content="@google" /> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "NewsArticle", "mainEntityOfPage": "https://blog.google/products/ads-commerce/video-action-campaigns-demand-gen-upgrade/", "headline": "Drive better performance by upgrading Video Action Campaigns to Demand Gen", "datePublished": "2024-09-04T13:00:00+00:00", "dateModified": "2024-09-04T13:07:03.031031+00:00", "description": "Learn more about the upcoming Video Action Campaign upgrades to Demand Gen and how you can drive better performance with more powerful features.", "author": { "@type": "Person", "name": "Michael Levinson" }, "publisher": { "@type": "Organization", "name": "Google", "logo": { "@type": "ImageObject", "url": "https://blog.google/products/ads-commerce/video-action-campaigns-demand-gen-upgrade/", "width": "200", "height": "200" } }, "image": { "@type": "ImageObject", "url": "https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E03173672-Google-VAC-to-DG-Announcement-asset.width-1300.png", "width": "1440", "height": "810" }, "speakable": { "@type": "SpeakableSpecification" } } </script> <link rel="preconnect" href="https://fonts.googleapis.com"> <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin> <link rel="stylesheet" type="text/css" href="/static/keyword/css/blog/index.min.css?version=pr20241113-1756" /> <link rel="stylesheet" href="https://fonts.googleapis.com/css?family=Google+Sans:400,500,600,700|Product+Sans:400&display=swap&lang=en"> <link href="https://fonts.googleapis.com/css2?family=Noto+Color+Emoji&display=swap" rel="stylesheet"> <link href="https://www.gstatic.com/glue/cookienotificationbar/cookienotificationbar.min.css" rel="stylesheet"> <link rel="stylesheet" type="text/css" href="/static/keyword/css/print/index.min.css?version=pr20241113-1756" media="print" /> <link rel="canonical" href="https://blog.google/products/ads-commerce/video-action-campaigns-demand-gen-upgrade/"/> <link href="/favicon.ico" rel="icon"> <link href="/static/blogv2/images/apple-touch-icon.png?version=pr20241113-1756" rel="apple-touch-icon"> <meta property="gtm-tag" content="GTM-TRV24V">  <script> let trustedTypePolicy = { createHTML: (str) => str, createScript: (str) => str, createScriptURL: (url) => url }; if (window.trustedTypes && window.trustedTypes.createPolicy) { const safeScriptDomains = [ 'blob:', '/static/blogv2/', '/static/keyword/', '/static/youtube/', '/static/blog_youtube/', '//cdn.ampproject.org/', '//googleads.g.doubleclick.net', '//survey.g.doubleclick.net', '//www.google-analytics.com/', '//www.google.com', '//www.googletagmanager.com', '//www.gstatic.com', '//www.youtube.com', '//youtube.googleapis.com', ]; const safeScripts = [ 'google_tag_manager[""]', '(function anonymous(' ]; trustedTypePolicy = window.trustedTypes.createPolicy('default', { /* Enable create HTML */ createHTML: (str) => { return str }, /* Enable script creation */ createScript: (str) => { const safeScriptString = safeScripts.find( (safeScript) => str.includes(safeScript) ); if (!safeScriptString) { console.warn( `unsafe createScript: "${str}"` ); } return str; }, /* Allow for safe domains only */ createScriptURL: (url) => { const safeDomainsUrl = safeScriptDomains.find( (safeDomain) => url.includes(safeDomain) ); if (!safeDomainsUrl && !url.startsWith(window.location.origin)) { console.warn( `Unsafe createScriptURL: "${url}"` ); } return url; }, }); } window.trustedTypePolicy = trustedTypePolicy; </script> </head> <body class="template-articlepage keyword-blog"> <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-TRV24V" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <div class="data-layer-init-data" data-analytics=' { "event": "dataLayer_initialized", "page_name": "Drive better performance by upgrading Video Action Campaigns to Demand Gen", "experiments": "undefined", "locale": "en-us", "page_type": "blogv2 | article page", "primary_tag": "products - google ads", "secondary_tags": "YouTube,Ads,AI", "landing_page_tags": "products - youtube|topics - ads|topics - ai", "article_name": "Drive better performance by upgrading Video Action Campaigns to Demand Gen", "author_name": "Michael Levinson", "publish_date": "2024-09-04|13:00", "hero_media": "mp4", "special_hero": "undefined", "days_since_published": "80", "content_category": "Products - Google Ads", "word_count": "long 600+", "has_audio": "no", "has_video": "yes" }'> </div> <div class="page-analytics-data" data-analytics=' { "event": "pageview", "slug": "video-action-campaigns-demand-gen-upgrade", "contentType": "blogv2 | article page", "author": "michael levinson", "primaryTag": "products - google ads", "secondaryTags": "products - youtube|topics - ads|topics - ai", "publishDate": "2024-09-04|13:00", "tags": "products - youtube|topics - ads|topics - ai", "wordCount": "long 600+", "contentCategory": "Announcement", "heroMedia": "", }'> </div> <script type="text/javascript"> (function() { var dataLayerInitElement = document.querySelector('.data-layer-init-data'); var dataLayerObject = JSON.parse( dataLayerInitElement.getAttribute('data-analytics') ); // Change undefined strings to primitive value undefined. Object.entries(dataLayerObject).forEach(([key, value]) => { dataLayerObject[key] = value === 'undefined' ? undefined : value; }); if (!window['dataLayer']) { window['dataLayer'] = []; } window['dataLayer'].push(dataLayerObject); }()); </script> <script type="text/javascript"> (function() { var elem_ = document.querySelector('.page-analytics-data'); var scrubObject = { 'event': 'scrubbedUrl', 'url': getScrubbedUrl() }; var baseAnalyticsObject = JSON.parse( elem_.getAttribute('data-analytics').replace(/,(?=[^,]*$)/, '') ); function getScrubbedUrl() { const urlParams = location.href.split('?'); const hostPathUrl = urlParams[0]; if(urlParams.length === 1) return hostPathUrl; try { const searchParams = urlParams[1].split('&'); const utmParams = searchParams.filter(param => param.startsWith('utm') || param.startsWith('query')).join('&'); if(!utmParams.length) return hostPathUrl; return `${hostPathUrl}?${utmParams}`; } catch(error) { console.error('scrubbed Url error =>', e); } return hostPathUrl; } function handlePublishDate(dataObj) { var publishDate = dataObj['publishDate']; if (typeof publishDate !== 'undefined') { var oneDay = 24*60*60*1000; var dateParts = publishDate.split('|'); var pubDay = new Date(dateParts[0]); var today = new Date(); var daysSince = Math.round((today - pubDay) / oneDay); dataObj['daysSincePublished'] = daysSince.toString(); } pushData(dataObj); } function pushData(analyticsEvent) { if (!window['dataLayer']) { window['dataLayer'] = []; } window['dataLayer'].push(analyticsEvent); const globalKWDimenssions = Object.assign({}, analyticsEvent); if(globalKWDimenssions['event']) { delete globalKWDimenssions['event']; } window['globalKWCustomDimensions'] = globalKWDimenssions; } pushData(scrubObject); handlePublishDate(baseAnalyticsObject); }()); </script> <div class="surveys"> <uni-feedback-survey-controller> <div id="feedback-surveys-json" style="display: none;" data-static-icons='{ "close": "/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-close" }' > [{"model": "blogsurvey.survey", "pk": 5, "fields": {"name": "Sentiment Change - All Articles - Nov 2024", "survey_id": "sentiment-change-all-articles-nov-2024_241031", "scroll_depth_trigger": 75, "previous_survey": null, "display_rate": 50, "thank_message": "Thank you!", "thank_emoji": "✅", "questions": "[{\"id\": \"c32a4772-5575-4985-814a-afd8d15d5d6d\", \"type\": \"simple_question\", \"value\": {\"question\": \"After reading this article, how has your perception of Google changed?\", \"responses\": [{\"id\": \"cb111cda-60ba-4ac5-8260-17c5326e485b\", \"type\": \"item\", \"value\": \"Gotten better\"}, {\"id\": \"d8864abb-689a-4b52-b021-449af0b0a7c6\", \"type\": \"item\", \"value\": \"Gotten worse\"}, {\"id\": \"f169d98d-1731-4efc-be90-3cd379a2a63e\", \"type\": \"item\", \"value\": \"Stayed the same\"}, {\"id\": \"701d8c63-affe-4f44-85f0-71538a310d65\", \"type\": \"item\", \"value\": \"Don't know\"}]}}]", "target_article_pages": true}}] </div> </uni-feedback-survey-controller> </div> <div class="uni-header-content-pusher"></div> <header class="uni-header h-u-box-shadow-2" data-component="uni-header"> <div class="uni-header__hamburguer-wrapper uni-header__hamburguer-wrapper--hide"> <button class="uni-header__hamburguer-button"> <svg class="h-c-header__hamburger-img h-c-header__hamburger-img--standard events-off" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#h-burger"></use> </svg> </button> </div> <div class="uni-header__sitespace" site="Google Ads & Commerce"> <figure class="uni-header__logo-google uni-header__logo-google--sitespace" title="Google" tabindex="-1"> <svg aria-label="Google" role="img" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#h-color-google-logo"></use> </svg> </figure> <div class="uni-header__site-title"> <a class="uni-header__sitespace-text " href="https://www.blog.google/products/ads-commerce/" target= "_self" data-analytics="{ "category": "navigation", "action": "header", "label": "navlink: home" }"> Ads & Commerce Blog </a> </div> </div> <div class="uni-article-progress-bar slide-up" data-component="uni-progress-bar" aria-valuemin="0" aria-valuemax="100" aria-valuenow="0" aria-hidden="true" tab-index="-1" role="progressbar"> <div class="uni-article-progress-bar__title uni-article-progress-bar__ellipsis"> Drive better performance by upgrading Video Action Campaigns to Demand Gen </div> <div class="uni-article-progress-bar__social" aria-hidden="true" data-analytics-module='{ "module_name": "Progress Bar", "section_header": "Drive better performance by upgrading Video Action Campaigns to Demand Gen" }' > <div class ="uni-social-share " data-component="uni-social-share-dropdown" > <a aria-label="Share" class="uni-social-share__trigger" role="button" tabindex="0" aria-expanded="false" data-analytics='{ "event": "page interaction", "category": "progress bar", "action": "menu", "label": "label" }'> <svg aria-hidden="true" class="h-c-icon h-c-icon--color-text" title="Share" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-share"></use> </svg> <div class="uni-social-share__button">Share</div> </a> <div class="uni-social-share__dialog uni-social-share__content " aria-labelledby="social-share-icon"> <a aria-label="Share on Twitter" class="article-share__link-text uni-click-tracker" href="https://twitter.com/intent/tweet?text=Drive%20better%20performance%20by%20upgrading%20Video%20Action%20Campaigns%20to%20Demand%20Gen%20%40google&url=https://blog.google/products/ads-commerce/video-action-campaigns-demand-gen-upgrade/" target="_blank" data-analytics='{ "event": "page interaction", "category": "progress bar", "action": "share - progress bar", "label": "twitter" }' data-ga4-method="twitter"> <svg aria-hidden="true" class="h-c-icon h-c-icon--social h-c-icon--30px" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-twitter"></use> </svg> <div class="article-share__title">Twitter</div> </a> <a aria-label="Share on Facebook" class="article-share__link-text uni-click-tracker" href="https://www.facebook.com/sharer/sharer.php?caption=Drive%20better%20performance%20by%20upgrading%20Video%20Action%20Campaigns%20to%20Demand%20Gen&u=https://blog.google/products/ads-commerce/video-action-campaigns-demand-gen-upgrade/" target="_blank" data-analytics='{ "event": "page interaction", "category": "progress bar", "action": "share - progress bar", "label": "facebook" }' data-ga4-method="facebook"> <svg aria-hidden="true" class="h-c-icon h-c-icon--social h-c-icon--30px" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-facebook"></use> </svg> <div class="article-share__title">Facebook</div> </a> <a aria-label="Share on LinkedIn" class="article-share__link-text uni-click-tracker" href="https://www.linkedin.com/shareArticle?mini=true&url=https://blog.google/products/ads-commerce/video-action-campaigns-demand-gen-upgrade/&title=Drive%20better%20performance%20by%20upgrading%20Video%20Action%20Campaigns%20to%20Demand%20Gen" target="_blank" data-analytics='{ "event": "page interaction", "category": "progress bar", "action": "share - progress bar", "label": "linkedin" }' data-ga4-method="linkedin"> <svg aria-hidden="true" class="h-c-icon h-c-icon--social h-c-icon--30px" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-linkedin"></use> </svg> <div class="article-share__title">LinkedIn</div> </a> <a aria-label="Share with Email" class="article-share__link-text uni-click-tracker article-share__email" href="mailto:?subject=Drive%20better%20performance%20by%20upgrading%20Video%20Action%20Campaigns%20to%20Demand%20Gen&body=Check out this article on the Keyword:%0A%0ADrive%20better%20performance%20by%20upgrading%20Video%20Action%20Campaigns%20to%20Demand%20Gen%0A%0ALearn more about the upcoming Video Action Campaign upgrades to Demand Gen and how you can drive better performance with more powerful features.%0A%0Ahttps://blog.google/products/ads-commerce/video-action-campaigns-demand-gen-upgrade/" target="_blank" data-analytics='{ "event": "page interaction", "category": "progress bar", "action": "share - progress bar", "label": "email" }' data-ga4-method="email"> <svg aria-hidden="true" class="h-c-icon h-c-icon--social h-c-icon--30px" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-mail"></use> </svg> <div class="article-share__title">Mail</div> </a> <div class="copy-link uni-copy-share uni-click-tracker" data-component="uni-copy-popup-component" data-analytics='{ "event": "page interaction", "category": "progress bar", "action": "share - progress bar", "label": "copy" }' data-ga4-analytics-share-copy-link data-ga4-method="Copy link"> <button class="copy-link__trigger copy-link__trigger-text" data-ga4-method="Copy link" title="Copy link"> <svg class="h-c-icon h-c-icon--color-text" role="presentation" title="Copy link" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-link"></use> </svg> <div class="copy-link__title">Copy link</div> </button> <div class="copy-link__dialog copy-link__content" uni-options='{"copyTextButton": "COPIED TO CLIPBOARD"}' aria-hidden="true" tabindex="-1"> <input class="h-c-copy copy-link__url" value="https://blog.google/products/ads-commerce/video-action-campaigns-demand-gen-upgrade/" id="copy-link" readonly="readonly" type="text"/> <div class="copy-link__copy-message" role="status"></div> </div> </div> </div> </div> </div> <div class="uni-article-progress-bar__indicator hide-progress-bar"></div> </div> <script type="application/json" data-catalog-id="search-bar"> { "find_an_article": "Find an article...", "rss_link": "/rss/", "rss_feed": "RSS feed", "press_corner": "Press corner", "press_corner_slug": "press/", "secondary_menu": "Secondary menu", "search": "Search", "submit": "Submit", "close": "Close", "execute_search": "Execute search", "dismiss_search": "Dismiss search", "suggested_results_for": "[[number]] suggested results for [[query_term]]", "by_string": "By", "conjunction_symbol": "\u0026" } </script> <uni-search-bar class="uni-search-bar" site-id="2" data-static-icons='{ "clear": "/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-clear", "more_vert": "/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-more-vert", "rss_feed": "/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-rss-feed", "search": "/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-search" }' > </uni-search-bar> </header> <div class="loader-mask"> <div class="loader-mask__loader"></div> </div> <main id="jump-content" class="site-content" tabindex="-1"> <article class="uni-article-wrapper"> <section class="article-hero"> <div class="article-hero__container"> <div class="article-hero__primary-tag__col" data-analytics-module='{ "module_name": "Article Hero", "section_header": "Drive better performance by upgrading Video Action Campaigns to Demand Gen" }'> <a class="h-u-mb-std article-hero__primary-tag article-hero__primary-tag--link data-analytics-onclick" href="https://blog.google/products/ads-commerce/" data-analytics='{ "category" : "landing page lead", "action" : "eyebrow topic link", "label" : "product Google Ads" }' data-ga4-analytics-eyebrow-click='{ "link_text": "Google Ads", "link_url": "https://blog.google/products/ads-commerce/", "link_type": "internal" }' data-ga4-analytics-landing-lead='{ "event": "landing_page_lead", "link_text": "Google Ads" }' > <p class="h-c-eyebrow article-hero__primary-tag--link__text">Google Ads</p> </a> </div> <h1 class="article-hero__h1">Drive better performance by upgrading Video Action Campaigns to Demand Gen</h1> </div> </section> <div class="article-meta__author-container" data-analytics-module='{ "module_name": "Hero Menu", "section_header": "Drive better performance by upgrading Video Action Campaigns to Demand Gen" }'> <div class="article-meta__author-wrapper"> <div class="article-meta__abstract"> <div class="article-meta__abstract-aside"> <div class="article-meta__published-wrapper"> <p class="article-meta__published-at uni-body--small">Sep 04, 2024</p> <span aria-hidden="true" class="article-meta__separator">·</span> <p class="article-meta__read-time uni-body--small" data-reading-time-render>[[read-time]] min read</p> </div> <div class ="uni-social-share uni-social-share--mobile" data-component="uni-social-share-dropdown" > <a aria-label="Share" class="uni-social-share__trigger" role="button" tabindex="0" aria-expanded="false" data-analytics='{ "event": "page interaction", "category": "social", "action": "menu", "label": "label" }'> <svg aria-hidden="true" class="h-c-icon h-c-icon--color-text" title="Share" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-share"></use> </svg> <div class="uni-social-share__button">Share</div> </a> <div class="uni-social-share__dialog uni-social-share__content " aria-labelledby="social-share-icon"> <a aria-label="Share on Twitter" class="article-share__link-text uni-click-tracker" href="https://twitter.com/intent/tweet?text=Drive%20better%20performance%20by%20upgrading%20Video%20Action%20Campaigns%20to%20Demand%20Gen%20%40google&url=https://blog.google/products/ads-commerce/video-action-campaigns-demand-gen-upgrade/" target="_blank" data-analytics='{ "event": "page interaction", "category": "social", "action": "share", "label": "twitter" }' data-ga4-method="twitter"> <svg aria-hidden="true" class="h-c-icon h-c-icon--social h-c-icon--30px" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-twitter"></use> </svg> <div class="article-share__title">Twitter</div> </a> <a aria-label="Share on Facebook" class="article-share__link-text uni-click-tracker" href="https://www.facebook.com/sharer/sharer.php?caption=Drive%20better%20performance%20by%20upgrading%20Video%20Action%20Campaigns%20to%20Demand%20Gen&u=https://blog.google/products/ads-commerce/video-action-campaigns-demand-gen-upgrade/" target="_blank" data-analytics='{ "event": "page interaction", "category": "social", "action": "share", "label": "facebook" }' data-ga4-method="facebook"> <svg aria-hidden="true" class="h-c-icon h-c-icon--social h-c-icon--30px" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-facebook"></use> </svg> <div class="article-share__title">Facebook</div> </a> <a aria-label="Share on LinkedIn" class="article-share__link-text uni-click-tracker" href="https://www.linkedin.com/shareArticle?mini=true&url=https://blog.google/products/ads-commerce/video-action-campaigns-demand-gen-upgrade/&title=Drive%20better%20performance%20by%20upgrading%20Video%20Action%20Campaigns%20to%20Demand%20Gen" target="_blank" data-analytics='{ "event": "page interaction", "category": "social", "action": "share", "label": "linkedin" }' data-ga4-method="linkedin"> <svg aria-hidden="true" class="h-c-icon h-c-icon--social h-c-icon--30px" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-linkedin"></use> </svg> <div class="article-share__title">LinkedIn</div> </a> <a aria-label="Share with Email" class="article-share__link-text uni-click-tracker article-share__email" href="mailto:?subject=Drive%20better%20performance%20by%20upgrading%20Video%20Action%20Campaigns%20to%20Demand%20Gen&body=Check out this article on the Keyword:%0A%0ADrive%20better%20performance%20by%20upgrading%20Video%20Action%20Campaigns%20to%20Demand%20Gen%0A%0ALearn more about the upcoming Video Action Campaign upgrades to Demand Gen and how you can drive better performance with more powerful features.%0A%0Ahttps://blog.google/products/ads-commerce/video-action-campaigns-demand-gen-upgrade/" target="_blank" data-analytics='{ "event": "page interaction", "category": "social", "action": "share", "label": "email" }' data-ga4-method="email"> <svg aria-hidden="true" class="h-c-icon h-c-icon--social h-c-icon--30px" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-mail"></use> </svg> <div class="article-share__title">Mail</div> </a> <div class="copy-link uni-copy-share uni-click-tracker" data-component="uni-copy-popup-component" data-analytics='{ "event": "page interaction", "category": "social", "action": "share", "label": "copy" }' data-ga4-analytics-share-copy-link data-ga4-method="Copy link"> <button class="copy-link__trigger copy-link__trigger-text" data-ga4-method="Copy link" title="Copy link"> <svg class="h-c-icon h-c-icon--color-text" role="presentation" title="Copy link" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-link"></use> </svg> <div class="copy-link__title">Copy link</div> </button> <div class="copy-link__dialog copy-link__content" uni-options='{"copyTextButton": "COPIED TO CLIPBOARD"}' aria-hidden="true" tabindex="-1"> <input class="h-c-copy copy-link__url" value="https://blog.google/products/ads-commerce/video-action-campaigns-demand-gen-upgrade/" id="copy-link" readonly="readonly" type="text"/> <div class="copy-link__copy-message" role="status"></div> </div> </div> </div> </div> </div> <p class="article-meta__abstract-text uni-body--large"> Learn more about the upcoming Video Action Campaign upgrade to Demand Gen. </p> </div> </div> <div class="article-meta__container"> <div class="article-meta__content"> <div class="article-meta__author"> <figure class="article-meta__author-photo"> <picture> <source media="(max-resolution: 1.5dppx)" sizes="122px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/michaelheadshot.max-122x92.format-webp.webp 122w"> <source media="(min-resolution: 1.5dppx)" sizes="244px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/michaelheadshot.max-244x184.format-webp.webp 244w"> <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/michaelheadshot.max-244x184.format-webp.webp" alt="michaelheadshot" sizes=" 122px, 244px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/michaelheadshot.max-122x92.format-webp.webp 122w, https://storage.googleapis.com/gweb-uniblog-publish-prod/images/michaelheadshot.max-244x184.format-webp.webp 244w" data-target="image" loading="lazy" > </picture> </figure> <div class="article-meta__author-info"> <div class="article-meta__author-name">Michael Levinson</div> <div class="article-meta__author-title"> Vice President and General Manager of Social, Local and Vertical Ads </div> </div> </div> </div> <div class="article-share__wrapper" data-analytics-module='{ "module_name": "Hero Share", "section_header": "Drive better performance by upgrading Video Action Campaigns to Demand Gen" }'> <div class ="uni-social-share uni-social-share--desktop" data-component="uni-social-share-dropdown" > <a aria-label="Share" class="uni-social-share__trigger" role="button" tabindex="0" aria-expanded="false" data-analytics='{ "event": "page interaction", "category": "social", "action": "menu", "label": "label" }'> <svg aria-hidden="true" class="h-c-icon h-c-icon--color-text" title="Share" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-share"></use> </svg> <div class="uni-social-share__button">Share</div> </a> <div class="uni-social-share__dialog uni-social-share__content " aria-labelledby="social-share-icon"> <a aria-label="Share on Twitter" class="article-share__link-text uni-click-tracker" href="https://twitter.com/intent/tweet?text=Drive%20better%20performance%20by%20upgrading%20Video%20Action%20Campaigns%20to%20Demand%20Gen%20%40google&url=https://blog.google/products/ads-commerce/video-action-campaigns-demand-gen-upgrade/" target="_blank" data-analytics='{ "event": "page interaction", "category": "social", "action": "share", "label": "twitter" }' data-ga4-method="twitter"> <svg aria-hidden="true" class="h-c-icon h-c-icon--social h-c-icon--30px" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-twitter"></use> </svg> <div class="article-share__title">Twitter</div> </a> <a aria-label="Share on Facebook" class="article-share__link-text uni-click-tracker" href="https://www.facebook.com/sharer/sharer.php?caption=Drive%20better%20performance%20by%20upgrading%20Video%20Action%20Campaigns%20to%20Demand%20Gen&u=https://blog.google/products/ads-commerce/video-action-campaigns-demand-gen-upgrade/" target="_blank" data-analytics='{ "event": "page interaction", "category": "social", "action": "share", "label": "facebook" }' data-ga4-method="facebook"> <svg aria-hidden="true" class="h-c-icon h-c-icon--social h-c-icon--30px" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-facebook"></use> </svg> <div class="article-share__title">Facebook</div> </a> <a aria-label="Share on LinkedIn" class="article-share__link-text uni-click-tracker" href="https://www.linkedin.com/shareArticle?mini=true&url=https://blog.google/products/ads-commerce/video-action-campaigns-demand-gen-upgrade/&title=Drive%20better%20performance%20by%20upgrading%20Video%20Action%20Campaigns%20to%20Demand%20Gen" target="_blank" data-analytics='{ "event": "page interaction", "category": "social", "action": "share", "label": "linkedin" }' data-ga4-method="linkedin"> <svg aria-hidden="true" class="h-c-icon h-c-icon--social h-c-icon--30px" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-linkedin"></use> </svg> <div class="article-share__title">LinkedIn</div> </a> <a aria-label="Share with Email" class="article-share__link-text uni-click-tracker article-share__email" href="mailto:?subject=Drive%20better%20performance%20by%20upgrading%20Video%20Action%20Campaigns%20to%20Demand%20Gen&body=Check out this article on the Keyword:%0A%0ADrive%20better%20performance%20by%20upgrading%20Video%20Action%20Campaigns%20to%20Demand%20Gen%0A%0ALearn more about the upcoming Video Action Campaign upgrades to Demand Gen and how you can drive better performance with more powerful features.%0A%0Ahttps://blog.google/products/ads-commerce/video-action-campaigns-demand-gen-upgrade/" target="_blank" data-analytics='{ "event": "page interaction", "category": "social", "action": "share", "label": "email" }' data-ga4-method="email"> <svg aria-hidden="true" class="h-c-icon h-c-icon--social h-c-icon--30px" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-mail"></use> </svg> <div class="article-share__title">Mail</div> </a> <div class="copy-link uni-copy-share uni-click-tracker" data-component="uni-copy-popup-component" data-analytics='{ "event": "page interaction", "category": "social", "action": "share", "label": "copy" }' data-ga4-analytics-share-copy-link data-ga4-method="Copy link"> <button class="copy-link__trigger copy-link__trigger-text" data-ga4-method="Copy link" title="Copy link"> <svg class="h-c-icon h-c-icon--color-text" role="presentation" title="Copy link" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-link"></use> </svg> <div class="copy-link__title">Copy link</div> </button> <div class="copy-link__dialog copy-link__content" uni-options='{"copyTextButton": "COPIED TO CLIPBOARD"}' aria-hidden="true" tabindex="-1"> <input class="h-c-copy copy-link__url" value="https://blog.google/products/ads-commerce/video-action-campaigns-demand-gen-upgrade/" id="copy-link" readonly="readonly" type="text"/> <div class="copy-link__copy-message" role="status"></div> </div> </div> </div> </div> </div> </div> </div> <div class="article-hero-mp4"> <div class="article-hero-mp4__container"> <div class="article-hero-mp4__cols"> <div class="aspect-ratio-image" style="--height-percentage: 41.7%;"> <video class="article-hero-mp4__video" autoplay muted loop playsinline src="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_videos/E03173672_Google_VAC_to_DG_Announcement_assets_Jul24_-_Blog_hero_Animation_v02.mp4" title="A graphic showcasing how advertisers can drive performance with multi-format storytelling across Google and YouTube’s visually immersive surfaces." poster=" https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/E03173672-Google-VAC-to-DG-Announcement-assets-Jul24---Blog-hero-Animation.png "> Sorry, your browser doesn't support embedded videos, but don't worry, you can <a href="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_videos/E03173672_Google_VAC_to_DG_Announcement_assets_Jul24_-_Blog_hero_Animation_v02.mp4">download it</a> and watch it with your favorite video player! </video> </div> </div> </div> </div> <section class="uni-container article-container"> <div class="uni-wrapper article-container__wrapper"> <div class="uni-content uni-blog-article-container article-container__content " data-reading-time="true" data-component="uni-article-body"> <google-read-aloud-player data-analytics-module='{ "event": "module_impression", "module_name": "ai_audio", "section_header": "Drive better performance by upgrading Video Action Campaigns to Demand Gen" }' data-date-modified="2024-09-04T13:07:03.031031+00:00" data-progress-bar-style="half-wave" data-api-key="AIzaSyBLT6VkYe-x7sWLZI2Ep26-fNkBKgND-Ac" data-article-style="style9" data-tracking-ids="G-HGNBTNCHCQ,G-6NKTLKV14N" data-voice-list="en.ioh-pngnat:Cyan,en.usb-pngnat:Lime" data-layout-style="style1" data-highlight-mode="word-over-paragraph" data-highlight-text-color="#000000" data-highlight-word-background="#8AB4F8" data-highlight-paragraph-background="#D2E3FC" data-background="linear-gradient(180deg, #F1F3F4 0%, #F8F9FA 100%)" data-foreground-color="#202124" data-font="600 16px Google Sans, sans-serif" data-box-shadow="0px 1px 3px 1px rgba(60, 64, 67, 0.15)" style=min-height:55px;display:block;max-width:726px;margin-left:auto;margin-right:auto;margin-bottom:36px; > </google-read-aloud-player> <script async src="https://www.gstatic.com/readaloud/player/web/api/js/api.js"></script>  <div class="module--text module--text__article" data-analytics-module='{ "module_name": "Paragraph", "section_header": "Drive better performance by upgrading Video Action Campaigns to Demand Gen" }'> <div class="uni-paragraph article-paragraph" data-component="uni-article-paragraph"> <div class="rich-text"><p data-block-key="rffee">Consumers today expect multi-format content experiences as they research, compare and buy new products and services. To help advertisers capture emerging demand and drive growth, we’re bringing the best of Video Action Campaigns and Demand Gen together. <b>Starting in Q2 2025, Video Action Campaigns, also known as video conversion campaigns, will be upgraded to Demand Gen campaigns.</b></p><p data-block-key="ccpnj">Advertisers using Video Action Campaigns will drive stronger performance by adopting a multi-format strategy with Demand Gen today. In fact, advertisers who uploaded both video and image assets to Demand Gen saw 20% more conversions at the same cost per action than those who uploaded video assets only.<a class="superscript" data-ga4-analytics-superscript-click data-target="inline text" href="#footnote-1" id="footnote-source-1"><sup>1</sup></a> What’s more, you’ll get a suite of powerful features in Demand Gen to help you achieve greater results:</p><ul><li data-block-key="9vssc"><b>Expanded reach:</b> Engage with up to 3 billion monthly users<a class="superscript" data-ga4-analytics-superscript-click data-target="inline text" href="#footnote-2" id="footnote-source-2"><sup>2</sup></a> by expanding your reach from YouTube to Discover and Gmail.</li><li data-block-key="ateq3"><b>Tailored, multi-format creative storytelling:</b> Run video and image ads in one campaign and get granular insights <a href="https://blog.google/products/ads-commerce/demand-more-from-social-with-ai-powered-ads/#:~:text=you%20can%20now%20segment%20performance%20by%20formats%20and%20identify%20where%20to%20focus%20your%20creative%20optimization%20efforts.">segmented by formats</a> for creative optimization. Bring the excitement and innovation of creators right into your campaigns with <a href="https://support.google.com/google-ads/answer/15223349">partnership ads powered by BrandConnect</a>. Control where your video assets appear with <a href="https://support.google.com/google-ads/answer/14552284">creative preferences</a>, ensuring optimal placement across various surfaces. For example, if you’ve developed an ad with a creator that’s really popular on YouTube Shorts, you can pin it to the surface so it shows up there more often.</li><li data-block-key="cp4l7"><b>More relevant, specific audiences:</b> With <a href="https://support.google.com/google-ads/answer/13541369">Lookalike segments</a>, you can reach more audiences who are similar to those who already love your brand.</li></ul><p data-block-key="corlr">We’re also bringing the top features that you love about Video Action Campaigns to Demand Gen — omnichannel bidding will be available in beta in the coming months, support for <a href="https://support.google.com/displayvideo/answer/15298082">buying Demand Gen campaigns in Display and Video 360</a> will be rolling out in October, and third-party verification with <a href="https://enterprisemarketingportal.google/find-ad-tech-partners?programVerticalFilters=MEASUREMENT&productCategoryTypeFilters=BRAND_SAFETY">YouTube brand safety partners</a> and <a href="https://support.google.com/google-ads/answer/7166933">Google video partners</a> inventory are now available in Demand Gen. Finally, you'll maintain similar performance with your existing video assets — on average, advertisers who only run video ads with Demand Gen saw similar conversions to their Video Action Campaigns at a similar cost per action.<a class="superscript" data-ga4-analytics-superscript-click data-target="inline text" href="#footnote-3" id="footnote-source-3"><sup>3</sup></a></p></div> </div> </div> <div class="article-image" data-analytics-module='{ "module_name": "Inline Images", "section_header": "Drive better performance by upgrading Video Action Campaigns to Demand Gen" }'> <div class="article-image__is-caption "> <img alt="A comparison table that highlights the features in Demand Gen campaigns compared to Video Action Campaigns." src=" https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E03173672_Google_VAC_to_DG_Announ.width-100.format-webp.webp " class="article-image--full" loading="lazy" data-loading='{ "mobile": "https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E03173672_Google_VAC_to_DG_Announ.width-500.format-webp.webp", "desktop": "https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E03173672_Google_VAC_to_DG_Annou.width-1000.format-webp.webp" }' > </div> <figcaption class="article-image__caption article-image__is-caption-image "><div class="rich-text"><p data-block-key="kjbgh">Demand Gen campaigns come with more powerful features to help you grow online sales and leads</p></div></figcaption> </div> <div class="module--text module--text__article" data-analytics-module='{ "module_name": "Paragraph", "section_header": "Drive better performance by upgrading Video Action Campaigns to Demand Gen" }'> <div class="uni-paragraph article-paragraph" data-component="uni-article-paragraph"> <div class="rich-text"><h2 data-block-key="rffee">Learn how to upgrade your Video Action Campaigns to Demand Gen</h2><p data-block-key="eii2a">Here’s a preview of the upgrade process in Google Ads to help you plan ahead and set your campaigns up for success:</p></div> </div> </div> <div class="article-image" data-analytics-module='{ "module_name": "Inline Images", "section_header": "Drive better performance by upgrading Video Action Campaigns to Demand Gen" }'> <div class="article-image__is-caption "> <img alt="An infographic that shows you all the key milestones in the upgrade process." src=" https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E03173672_Google_VAC_to_DG_Announ.width-100.format-webp_ouU7S4J.webp " class="article-image--full" loading="lazy" data-loading='{ "mobile": "https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E03173672_Google_VAC_to_DG_Announ.width-500.format-webp_apnztdr.webp", "desktop": "https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E03173672_Google_VAC_to_DG_Annou.width-1000.format-webp_Zra9xnK.webp" }' > </div> <figcaption class="article-image__caption article-image__is-caption-image "><div class="rich-text"><p data-block-key="kjbgh">Learn about the key milestones in the Video Action Campaign upgrade process</p></div></figcaption> </div> <div class="module--text module--text__article" data-analytics-module='{ "module_name": "Paragraph", "section_header": "Drive better performance by upgrading Video Action Campaigns to Demand Gen" }'> <div class="uni-paragraph article-paragraph" data-component="uni-article-paragraph"> <div class="rich-text"><p data-block-key="rffee">Here’s what’s you need to know at each stage of the upgrade:</p><ul><li data-block-key="esj7n"><b>Today</b>, we strongly recommend you start running <a href="https://support.google.com/google-ads/answer/13695389">Demand Gen campaigns</a> as an alternative to Video Action Campaigns. You can choose to create new Demand Gen campaigns from scratch, or easily duplicate all your settings in Video Action Campaigns into new Demand Gen campaigns using our <a href="https://support.google.com/google-ads/answer/15110871#copy-paste">copy-and-paste tool</a> which will be rolling out to all advertisers in the coming months.</li><li data-block-key="aekjd"><b>Starting in early 2025</b>, we’ll introduce a migration tool to help you manually upgrade your Video Action Campaigns to Demand Gen, seamlessly carrying over your historical settings and learnings in Video Action Campaigns for consistent performance. If you’d like to take advantage of the new features in Demand Gen, such as Lookalike segments or image ads, we recommend you create new Demand Gen campaigns instead of using the migration tool to upgrade. Check our <a href="https://support.google.com/google-ads/answer/15110871">FAQ page</a> for detailed guidance.</li><li data-block-key="4fol2"><b>Starting in March 2025</b>, you’ll no longer be able to create new Video Action Campaigns in Google Ads. To ensure a smooth transition before this comes into effect, we recommend you start familiarizing yourself with Demand Gen campaigns today.</li><li data-block-key="ans3a"><b>Starting in</b> <b>Q2 2025,</b> all remaining Video Action Campaigns will be automatically upgraded to Demand Gen for you in Google Ads. You will be notified in advance of any changes to your accounts. Once the automatic upgrades conclude, Video Action Campaigns will no longer be available to you as a campaign type in Google Ads.</li></ul><p data-block-key="baqkg"><a href="https://support.google.com/displayvideo/answer/15298082">Learn more about the upgrade process</a> and timeline for Display & Video 360.</p></div> </div> </div> <div class="module--text module--text__article" data-analytics-module='{ "module_name": "Paragraph", "section_header": "Drive better performance by upgrading Video Action Campaigns to Demand Gen" }'> <div class="uni-paragraph article-paragraph" data-component="uni-article-paragraph"> <div class="rich-text"><h2 data-block-key="rffee">Advertisers are seeing success with multi-format storytelling</h2><p data-block-key="jtm8"><a href="https://www.doordash.com/">DoorDash</a>, an online food delivery platform based in the U.S., tested Demand Gen and saw a 15x higher conversion rate at a 50% more efficient cost per action compared to Video Action Campaigns. Partnering with Kepler, DoorDash tested a mix of image and video assets to drive more impact across Google and YouTube’s visually immersive surfaces.</p></div> </div> </div> <div class="article-image" data-analytics-module='{ "module_name": "Inline Images", "section_header": "Drive better performance by upgrading Video Action Campaigns to Demand Gen" }'> <div class="article-image__no-caption "> <img alt="A graphic showcasing a quote from DoorDash, highlighting their positive experience from testing Demand Gen campaigns." src=" https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E03173672_Google_VAC_to_DG_Announ.width-100.format-webp_vgSbiB3.webp " class="article-image--full" loading="lazy" data-loading='{ "mobile": "https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E03173672_Google_VAC_to_DG_Announ.width-500.format-webp_ipyPqKz.webp", "desktop": "https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E03173672_Google_VAC_to_DG_Annou.width-1000.format-webp_TNqe3bY.webp" }' > </div> </div> <div class="module--text module--text__article" data-analytics-module='{ "module_name": "Paragraph", "section_header": "Drive better performance by upgrading Video Action Campaigns to Demand Gen" }'> <div class="uni-paragraph article-paragraph" data-component="uni-article-paragraph"> <div class="rich-text"><h2 data-block-key="rffee">Prepare for upgrades with new resources</h2><p data-block-key="dvnu9">In the coming months, our team will continue to share more information and updates to keep you informed at every step of the upgrade process, starting with a <a href="https://adsonair.withgoogle.com/events/meet-the-expert-demand-gen-campaigns">webinar</a> later this month. You’ll hear directly from our product experts on more tips and insights on upgrading Video Action Campaigns to Demand Gen and have all your top questions answered. Be sure to <a href="https://twitter.com/GoogleAds">follow @GoogleAds</a> to stay updated throughout the process.</p><p data-block-key="msj2">You can also visit the <a href="https://support.google.com/google-ads/answer/13695777">Google Ads Help Center</a> to learn more about Demand Gen, and create new Demand Gen campaigns following our <a href="https://support.google.com/google-ads/answer/14733311">creative excellence guide</a> and <a href="https://support.google.com/google-ads/answer/14693848">best practices guide</a>. If you have any questions, please refer to our <a href="https://support.google.com/google-ads/answer/15110871">FAQ page</a>.</p></div> </div> </div> <div class="uni-blog-article-tags article-tags" data-analytics-module='{ "module_name": "Article Tags", "section_header": "Drive better performance by upgrading Video Action Campaigns to Demand Gen" }'> <div class="uni-blog-article-tags__wrapper"> <span class="uni-blog-article-tags__label uni-eyebrow">POSTED IN:</span> </div> <nav class="uni-blog-article-tags__container uni-click-tracker" data-analytics='{ "category": "landing page lead", "action": "article tag" }' > <ul class="uni-blog-article-tags__tags-list"> <li> <a class="uni-blog-article-tags-value uni-body--small uni-link-active" href=" https://blog.google/products/ads-commerce/ " data-ga4-analytics-landing-lead='{ "event": "landing_page_lead", "link_text": "Google Ads" }' data-analytics='{"label": "product: Google Ads"}' > Google Ads </a> </li> <li> <a class="uni-blog-article-tags-value uni-body--small uni-link-active" href=" https://blog.google/products/youtube/ " data-ga4-analytics-landing-lead='{ "event": "landing_page_lead", "link_text": "Google Ads" }' data-analytics='{"label": "product: YouTube"}' > YouTube </a> </li> <li> <a class="uni-blog-article-tags-value uni-body--small uni-link-active" href=" https://blog.google/technology/ads/ " data-ga4-analytics-landing-lead='{ "event": "landing_page_lead", "link_text": "Google Ads" }' data-analytics='{"label": "topics: Ads"}' > Ads </a> </li> <li> <a class="uni-blog-article-tags-value uni-body--small uni-link-active" href=" https://blog.google/technology/ai/ " data-ga4-analytics-landing-lead='{ "event": "landing_page_lead", "link_text": "Google Ads" }' data-analytics='{"label": "topics: AI"}' > AI </a> </li> </ul> </nav> </div> </div> </div> </section> </article> <div class="uni-window uni-window__popup"> <div class="uni-window__content uni-window__popup__content"> <button aria-label="Close" class="uni-window__close"> <svg class="h-c-icon h-c-icon--color-text" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#close_window"></use> </svg> </button> <button class="uni-window__read">Read Article</button> </div> </div> <div class="uni-footnotes" id="footnotes" data-component="uni-footnotes" data-analytics-module='{ "module_name": "footnotes", "section_header": "More Information" }'> <div class="uni-footnotes__wrapper"> <div class="uni-footnotes__container "> <hr> <div class="uni-footnotes__chevron-menu" data-ga4-analytics-accordion-click='{ "accordion_header": "More Information" }'> <p class="uni-chevron-menu__title">More Information</p> <button aria-label="More Information" aria-expanded="false" tabindex="0" class="uni-chevron-menu__button"> <svg aria-hidden="true" class="glue-icon glue-icon--arrow-forward" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#expand-more"></use> </svg> </button> </div> <hr> <div class="uni-footnotes__content"> <div class="uni-footnotes__references"> <div id="footnote-1" class="uni-footnotes__text"> <a class="uni-footnotes__index" aria-label="Jump up to link reference 1" title="Jump up" href="#footnote-source-1" data-analytics-onclick='{ "event": "page interaction", "category": "interaction", "action": "footnotes - accordion link click", "label": "1" }' data-ga4-analytics-superscript-click data-target="footer"> <span>1</span> </a> <div><div class="rich-text"><p data-block-key="nfspz">Google internal data, Global, Jan 2024 through Feb 2024.</p></div></div> </div> <div id="footnote-2" class="uni-footnotes__text"> <a class="uni-footnotes__index" aria-label="Jump up to link reference 2" title="Jump up" href="#footnote-source-2" data-analytics-onclick='{ "event": "page interaction", "category": "interaction", "action": "footnotes - accordion link click", "label": "2" }' data-ga4-analytics-superscript-click data-target="footer"> <span>2</span> </a> <div><div class="rich-text"><p data-block-key="nfspz">Google internal data, July 2023.</p></div></div> </div> <div id="footnote-3" class="uni-footnotes__text"> <a class="uni-footnotes__index" aria-label="Jump up to link reference 3" title="Jump up" href="#footnote-source-3" data-analytics-onclick='{ "event": "page interaction", "category": "interaction", "action": "footnotes - accordion link click", "label": "3" }' data-ga4-analytics-superscript-click data-target="footer"> <span>3</span> </a> <div><div class="rich-text"><p data-block-key="nfspz">Google internal data, Global, July 2024, YouTube and GVP inventory only, Google Ads.</p></div></div> </div> <div class="uni-footnotes__collapse-container"> <button aria-label="Collapse" tabindex="0" aria-expanded="false" data-status="close" class="uni-footnotes__collapse-btn" data-ga4-analytics-accordion-click='{ "accordion_header": "Collapse" }'> <p>Collapse</p> <svg aria-hidden="true" class="glue-icon glue-icon--arrow-forward" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#expand-more"></use> </svg> </button> </div> </div> <hr> </div> </div> </div> </div> <div class="uni-related-articles-cards ga4-carousel" data-analytics-module='{ "module_name": "Article Footer Related Stories", "section_header": "Related stories" }' > <div class="uni-related-articles-cards-container" data-component="uni-related-articles"> <div class="uni-related-articles-grid-title"> <div class="uni-related-articles-grid-wrapper"> <h3 class="uni-related-articles-cards__title"> <div class="uni-related-articles-cards__title-content "> Related stories </div> </h3> </div> </div> <div class="uni-related-articles-cards__track"> <ul aria-role="menu" aria-label="Related articles" class="uni-related-articles-cards__wrap "> <li class="uni-related-articles-cards__item uni-related-articles-cards__item--img "> <a href="https://blog.google/outreach-initiatives/google-org/googleorg-ai-opportunity-fund-europe/" class="uni-related-articles-cards__link" data-index="1" data-target="card" data-primaryTag = "topics - google.org" data-image="true" data-ga4-analytics-footer-lead-click='{ "link_text": "Announcing recipients of the Google.org AI Opportunity Fund: Europe", "link_url": "https://blog.google/outreach-initiatives/google-org/googleorg-ai-opportunity-fund-europe/", "source_content": "Related stories", "related_index": "1", "related_article_tag": "topics - google.org", "article_name": "Announcing recipients of the Google.org AI Opportunity Fund: Europe", "author_name": "Rowan Barnett" }' > <div class="uni-related-articles-cards__item-top-info" data-target="card"> <div class="uni-related-articles-cards__img"> <figure class=""> <picture> <source media="(max-resolution: 1.5dppx)" sizes="600px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/IMG_3147_1_1.max-600x208.format-webp.webp 600w"> <source media="(min-resolution: 1.5dppx)" sizes="1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/IMG_3147_1_1.max-1200x416.format-webp.webp 1200w"> <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/IMG_3147_1_1.max-1200x416.format-webp.webp" alt="IMG_3147 (1) (1)" sizes=" 600px, 1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/IMG_3147_1_1.max-600x208.format-webp.webp 600w, https://storage.googleapis.com/gweb-uniblog-publish-prod/images/IMG_3147_1_1.max-1200x416.format-webp.webp 1200w" data-target="image" loading="lazy" > </picture> </figure> </div> <span class="h-c-eyebrow uni-related-articles-cards__category" data-target="eyebrow">Google.org</span> <h4 class="uni-related-articles-cards__headline" data-target="title">Announcing recipients of the Google.org AI Opportunity Fund: Europe</h4> </div> <div class="uni-related-articles-cards__info"> <div class="uni-related-articles-cards__author"> By <span class="uni-related-articles-cards__author--name" data-target="author"> Rowan Barnett </span> </div> <span class="uni-related-articles-cards__date" data-target="date"> Nov 21, 2024</span> </div> <svg class="uni-related-articles-cards__item-arrow" data-target="arrow" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-arrow-forward-no-bg"></use> </svg> </a> </li> <li class="uni-related-articles-cards__item uni-related-articles-cards__item--img "> <a href="https://blog.google/technology/ai/8-impressions-from-co-creating-the-sounds-of-the-future/" class="uni-related-articles-cards__link" data-index="2" data-target="card" data-primaryTag = "topics - ai" data-image="true" data-ga4-analytics-footer-lead-click='{ "link_text": "8 impressions from co\u002Dcreating the sounds of the future", "link_url": "https://blog.google/technology/ai/8-impressions-from-co-creating-the-sounds-of-the-future/", "source_content": "Related stories", "related_index": "2", "related_article_tag": "topics - ai", "article_name": "8 impressions from co\u002Dcreating the sounds of the future", "author_name": "Mira Lane" }' > <div class="uni-related-articles-cards__item-top-info" data-target="card"> <div class="uni-related-articles-cards__img"> <figure class=""> <picture> <source media="(max-resolution: 1.5dppx)" sizes="600px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Hero_5.max-600x208.format-webp.webp 600w"> <source media="(min-resolution: 1.5dppx)" sizes="1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Hero_5.max-1200x416.format-webp.webp 1200w"> <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Hero_5.max-1200x416.format-webp.webp" alt="Hero_5" sizes=" 600px, 1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Hero_5.max-600x208.format-webp.webp 600w, https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Hero_5.max-1200x416.format-webp.webp 1200w" data-target="image" loading="lazy" > </picture> </figure> </div> <span class="h-c-eyebrow uni-related-articles-cards__category" data-target="eyebrow">AI</span> <h4 class="uni-related-articles-cards__headline" data-target="title">8 impressions from co-creating the sounds of the future</h4> </div> <div class="uni-related-articles-cards__info"> <div class="uni-related-articles-cards__author"> By <span class="uni-related-articles-cards__author--name" data-target="author"> Mira Lane </span> </div> <span class="uni-related-articles-cards__date" data-target="date"> Nov 20, 2024</span> </div> <svg class="uni-related-articles-cards__item-arrow" data-target="arrow" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-arrow-forward-no-bg"></use> </svg> </a> </li> <li class="uni-related-articles-cards__item uni-related-articles-cards__item--img "> <a href="https://blog.google/around-the-globe/google-europe/united-kingdom/5-ways-gemini-live-can-make-your-workday-easier/" class="uni-related-articles-cards__link" data-index="3" data-target="card" data-primaryTag = "topics - uk" data-image="true" data-ga4-analytics-footer-lead-click='{ "link_text": "5 ways Gemini Live can make your workday easier", "link_url": "https://blog.google/around-the-globe/google-europe/united-kingdom/5-ways-gemini-live-can-make-your-workday-easier/", "source_content": "Related stories", "related_index": "3", "related_article_tag": "topics - uk", "article_name": "5 ways Gemini Live can make your workday easier", "author_name": "Laurian Clemence" }' > <div class="uni-related-articles-cards__item-top-info" data-target="card"> <div class="uni-related-articles-cards__img"> <figure class=""> <picture> <source media="(max-resolution: 1.5dppx)" sizes="600px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GoogleCasperLeeOvers_363.max-600x208.format-webp.webp 600w"> <source media="(min-resolution: 1.5dppx)" sizes="1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GoogleCasperLeeOvers_363.max-1200x416.format-webp.webp 1200w"> <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GoogleCasperLeeOvers_363.max-1200x416.format-webp.webp" alt="GoogleCasperLeeOvers_363" sizes=" 600px, 1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GoogleCasperLeeOvers_363.max-600x208.format-webp.webp 600w, https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GoogleCasperLeeOvers_363.max-1200x416.format-webp.webp 1200w" data-target="image" loading="lazy" > </picture> </figure> </div> <span class="h-c-eyebrow uni-related-articles-cards__category" data-target="eyebrow">UK</span> <h4 class="uni-related-articles-cards__headline" data-target="title">5 ways Gemini Live can make your workday easier</h4> </div> <div class="uni-related-articles-cards__info"> <div class="uni-related-articles-cards__author"> By <span class="uni-related-articles-cards__author--name" data-target="author"> Laurian Clemence </span> </div> <span class="uni-related-articles-cards__date" data-target="date"> Nov 20, 2024</span> </div> <svg class="uni-related-articles-cards__item-arrow" data-target="arrow" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-arrow-forward-no-bg"></use> </svg> </a> </li> <li class="uni-related-articles-cards__item uni-related-articles-cards__item--img "> <a href="https://blog.google/technology/ai/how-songwriter-justin-tranter-helped-evolve-music-ai-sandbox/" class="uni-related-articles-cards__link" data-index="4" data-target="card" data-primaryTag = "topics - ai" data-image="true" data-ga4-analytics-footer-lead-click='{ "link_text": "How songwriter Justin Tranter helped evolve Music AI Sandbox", "link_url": "https://blog.google/technology/ai/how-songwriter-justin-tranter-helped-evolve-music-ai-sandbox/", "source_content": "Related stories", "related_index": "4", "related_article_tag": "topics - ai", "article_name": "How songwriter Justin Tranter helped evolve Music AI Sandbox", "author_name": "Arathi Sethumadhavan" }' > <div class="uni-related-articles-cards__item-top-info" data-target="card"> <div class="uni-related-articles-cards__img"> <figure class=""> <picture> <source media="(max-resolution: 1.5dppx)" sizes="600px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Labs_Sessions_Justin_11_13_24_1.max-600x208.format-webp.webp 600w"> <source media="(min-resolution: 1.5dppx)" sizes="1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Labs_Sessions_Justin_11_13_24_.max-1200x416.format-webp.webp 1200w"> <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Labs_Sessions_Justin_11_13_24_.max-1200x416.format-webp.webp" alt="Labs Sessions_Justin_11_13_24_1280x720" sizes=" 600px, 1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Labs_Sessions_Justin_11_13_24_1.max-600x208.format-webp.webp 600w, https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Labs_Sessions_Justin_11_13_24_.max-1200x416.format-webp.webp 1200w" data-target="image" loading="lazy" > </picture> </figure> </div> <span class="h-c-eyebrow uni-related-articles-cards__category" data-target="eyebrow">AI</span> <h4 class="uni-related-articles-cards__headline" data-target="title">How songwriter Justin Tranter helped evolve Music AI Sandbox</h4> </div> <div class="uni-related-articles-cards__info"> <div class="uni-related-articles-cards__author"> By <span class="uni-related-articles-cards__author--name" data-target="author"> Arathi Sethumadhavan </span> </div> <span class="uni-related-articles-cards__date" data-target="date"> Nov 19, 2024</span> </div> <svg class="uni-related-articles-cards__item-arrow" data-target="arrow" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-arrow-forward-no-bg"></use> </svg> </a> </li> <li class="uni-related-articles-cards__item uni-related-articles-cards__item--img "> <a href="https://blog.google/technology/ai/a-new-era-of-discovery/" class="uni-related-articles-cards__link" data-index="5" data-target="card" data-primaryTag = "topics - ai" data-image="true" data-ga4-analytics-footer-lead-click='{ "link_text": "A new era of discovery", "link_url": "https://blog.google/technology/ai/a-new-era-of-discovery/", "source_content": "Related stories", "related_index": "5", "related_article_tag": "topics - ai", "article_name": "A new era of discovery", "author_name": "James Manyika" }' > <div class="uni-related-articles-cards__item-top-info" data-target="card"> <div class="uni-related-articles-cards__img"> <figure class=""> <picture> <source media="(max-resolution: 1.5dppx)" sizes="600px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/AISF_Speech_Hero-1.max-600x208.format-webp.webp 600w"> <source media="(min-resolution: 1.5dppx)" sizes="1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/AISF_Speech_Hero-1.max-1200x416.format-webp.webp 1200w"> <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/AISF_Speech_Hero-1.max-1200x416.format-webp.webp" alt="AISF_Speech_Hero-1" sizes=" 600px, 1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/AISF_Speech_Hero-1.max-600x208.format-webp.webp 600w, https://storage.googleapis.com/gweb-uniblog-publish-prod/images/AISF_Speech_Hero-1.max-1200x416.format-webp.webp 1200w" data-target="image" loading="lazy" > </picture> </figure> </div> <span class="h-c-eyebrow uni-related-articles-cards__category" data-target="eyebrow">AI</span> <h4 class="uni-related-articles-cards__headline" data-target="title">A new era of discovery</h4> </div> <div class="uni-related-articles-cards__info"> <div class="uni-related-articles-cards__author"> By <span class="uni-related-articles-cards__author--name" data-target="author"> James Manyika </span> </div> <span class="uni-related-articles-cards__date" data-target="date"> Nov 18, 2024</span> </div> <svg class="uni-related-articles-cards__item-arrow" data-target="arrow" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-arrow-forward-no-bg"></use> </svg> </a> </li> <li class="uni-related-articles-cards__item uni-related-articles-cards__item--img "> <a href="https://blog.google/outreach-initiatives/google-org/google-org-science-ai-funding/" class="uni-related-articles-cards__link" data-index="6" data-target="card" data-primaryTag = "topics - google.org" data-image="true" data-ga4-analytics-footer-lead-click='{ "link_text": "Google.org’s $20 million fund for AI and science", "link_url": "https://blog.google/outreach-initiatives/google-org/google-org-science-ai-funding/", "source_content": "Related stories", "related_index": "6", "related_article_tag": "topics - google.org", "article_name": "Google.org’s $20 million fund for AI and science", "author_name": "Maggie Johnson" }' > <div class="uni-related-articles-cards__item-top-info" data-target="card"> <div class="uni-related-articles-cards__img"> <figure class=""> <picture> <source media="(max-resolution: 1.5dppx)" sizes="600px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/DotOrg_2_1.max-600x208.format-webp.webp 600w"> <source media="(min-resolution: 1.5dppx)" sizes="1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/DotOrg_2_1.max-1200x416.format-webp.webp 1200w"> <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/DotOrg_2_1.max-1200x416.format-webp.webp" alt="DotOrg_2 (1)" sizes=" 600px, 1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/DotOrg_2_1.max-600x208.format-webp.webp 600w, https://storage.googleapis.com/gweb-uniblog-publish-prod/images/DotOrg_2_1.max-1200x416.format-webp.webp 1200w" data-target="image" loading="lazy" > </picture> </figure> </div> <span class="h-c-eyebrow uni-related-articles-cards__category" data-target="eyebrow">Google.org</span> <h4 class="uni-related-articles-cards__headline" data-target="title">Google.org’s $20 million fund for AI and science</h4> </div> <div class="uni-related-articles-cards__info"> <div class="uni-related-articles-cards__author"> By <span class="uni-related-articles-cards__author--name" data-target="author"> Maggie Johnson </span> </div> <span class="uni-related-articles-cards__date" data-target="date"> Nov 18, 2024</span> </div> <svg class="uni-related-articles-cards__item-arrow" data-target="arrow" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-arrow-forward-no-bg"></use> </svg> </a> </li> <li class="uni-related-articles-cards__item--placeholder">.</li> </ul> </div> <button class="uni-related-articles-cards__arrow uni-related-articles-cards__arrow--prev " aria-controls="Previous" aria-label="Previous" data-ga4-analytics-carousel-scroll-click='{ "toggle_type_direction": "arrow - left", "position": "" }' > <span class="uni-related-articles-cards__arrow--fig"></span> </button> <button class="uni-related-articles-cards__arrow uni-related-articles-cards__arrow--next " aria-controls="Next" aria-label="Next" data-ga4-analytics-carousel-scroll-click='{ "toggle_type_direction": "arrow - right", "position": "" }' > <span class="uni-related-articles-cards__arrow--fig"></span> </button> <fieldset class="uni-related-articles-cards__pagination ga4-bullets " aria-label="Pagination"> <label for="uni-related-articles-cards__pagination-dot-1" data-index="1" class="dot" data-ga4-analytics-carousel-scroll-click='{ "toggle_type_direction": "bullet", "position": "1" }' > <input type="radio" class="dot-label" name="uni-related-articles-cards__pagination" id="uni-related-articles-cards__pagination-dot-1"> </label> <label for="uni-related-articles-cards__pagination-dot-2" data-index="2" class="dot" data-ga4-analytics-carousel-scroll-click='{ "toggle_type_direction": "bullet", "position": "2" }' > <input type="radio" class="dot-label" name="uni-related-articles-cards__pagination" id="uni-related-articles-cards__pagination-dot-2"> </label> <label for="uni-related-articles-cards__pagination-dot-3" data-index="3" class="dot" data-ga4-analytics-carousel-scroll-click='{ "toggle_type_direction": "bullet", "position": "3" }' > <input type="radio" class="dot-label" name="uni-related-articles-cards__pagination" id="uni-related-articles-cards__pagination-dot-3"> </label> <label for="uni-related-articles-cards__pagination-dot-4" data-index="4" class="dot" data-ga4-analytics-carousel-scroll-click='{ "toggle_type_direction": "bullet", "position": "4" }' > <input type="radio" class="dot-label" name="uni-related-articles-cards__pagination" id="uni-related-articles-cards__pagination-dot-4"> </label> <label for="uni-related-articles-cards__pagination-dot-5" data-index="5" class="dot" data-ga4-analytics-carousel-scroll-click='{ "toggle_type_direction": "bullet", "position": "5" }' > <input type="radio" class="dot-label" name="uni-related-articles-cards__pagination" id="uni-related-articles-cards__pagination-dot-5"> </label> <label for="uni-related-articles-cards__pagination-dot-6" data-index="6" class="dot" data-ga4-analytics-carousel-scroll-click='{ "toggle_type_direction": "bullet", "position": "6" }' > <input type="radio" class="dot-label" name="uni-related-articles-cards__pagination" id="uni-related-articles-cards__pagination-dot-6"> </label> </fieldset> </div> </main> <footer class="h-c-footer h-c-footer--topmargin h-c-footer--standard h-has-social" id="footer-standard" data-component="uni-footer-component" data-analytics-module='{ "module_name": "footer", "section_header": "Drive better performance by upgrading Video Action Campaigns to Demand Gen" }'> <section class="h-c-footer__upper"> <section class="h-c-social"> <div class="h-c-social__group"> <p class="h-c-social__title h-c-social__title--inline"> Follow Us </p> <ul class="h-c-social__list h-no-bullet"> <li class="h-c-social__item"> <a class="h-c-social__link uni-click-tracker" data-analytics='{ "category": "social", "action": "follow - footer", "label": "Twitter", "pagePath": "https://twitter.com/googleads" }' aria-label="Twitter" href="https://twitter.com/googleads"> <svg aria-hidden="true" class="h-c-icon h-c-icon--24px h-c-icon--social" viewBox="0 0 18 18" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-twitter"></use> </svg> </a> </li> <li class="h-c-social__item"> <a class="h-c-social__link uni-click-tracker" data-analytics='{ "category": "social", "action": "follow - footer", "label": "Youtube", "pagePath": "https://www.youtube.com/googleads" }' aria-label="YouTube" href="https://www.youtube.com/googleads"> <svg aria-hidden="true" class="h-c-icon h-c-icon--24px h-c-icon--social" viewBox="0 0 18 18" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-youtube"></use> </svg> </a> </li> <li class="h-c-social__item"> <a class="h-c-social__link uni-click-tracker" data-analytics='{ "category": "social", "action": "follow - footer", "label": "Facebook", "pagePath": "https://www.facebook.com/GoogleAds/" }' aria-label="Facebook" href="https://www.facebook.com/GoogleAds/"> <svg aria-hidden="true" class="h-c-icon h-c-icon--24px h-c-icon--social" viewBox="0 0 18 18" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-facebook"></use> </svg> </a> </li> <li class="h-c-social__item"> <a class="h-c-social__link uni-click-tracker" data-analytics='{ "category": "social", "action": "follow - footer", "label": "Linkedin", "pagePath": "https://www.linkedin.com/showcase/google-ads-/" }' aria-label="LinkedIn" href="https://www.linkedin.com/showcase/google-ads-/"> <svg aria-hidden="true" class="h-c-icon h-c-icon--24px h-c-icon--social" viewBox="0 0 18 18" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-linkedin"></use> </svg> </a> </li> </ul> </div> </section> </section> <section class="h-c-footer__global"> <div class="h-c-footer__logo"> <a class="uni-click-tracker" href="https://www.google.com" title="Google" data-analytics='{ "category": "navigation", "action": "footer", "label": "logo", "pagePath": "https://www.google.com" }'> <svg aria-hidden="true" class="h-c-footer__logo-img" viewBox="0 0 396 130" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#google-logo"></use> </svg> </a> </div> <ul class="h-c-footer__global-links h-no-bullet"> <li class="h-c-footer__global-links-list-item"> <a class="h-c-footer__link uni-click-tracker" href="https://policies.google.com/privacy" data-analytics='{ "category": "navigation", "action": "footer", "label": "{name}", "pagePath": "https://policies.google.com/privacy" }'>Privacy </a> </li> <li class="h-c-footer__global-links-list-item"> <a class="h-c-footer__link uni-click-tracker" href="https://policies.google.com/terms" data-analytics='{ "category": "navigation", "action": "footer", "label": "{name}", "pagePath": "https://policies.google.com/terms" }'>Terms </a> </li> <li class="h-c-footer__global-links-list-item"> <a class="h-c-footer__link uni-click-tracker" href="https://about.google/" data-analytics='{ "category": "navigation", "action": "footer", "label": "{name}", "pagePath": "https://about.google/" }'>About Google </a> </li> <li class="h-c-footer__global-links-list-item"> <a class="h-c-footer__link uni-click-tracker" href="https://about.google/products/" data-analytics='{ "category": "navigation", "action": "footer", "label": "{name}", "pagePath": "https://about.google/products/" }'>Google Products </a> </li> </ul> <ul class="h-c-footer__global-links h-c-footer__global-links--extra h-no-bullet"> <li class="h-c-footer__global-links-list-item h-c-footer__global-links-list-item--extra"> <a class="h-c-footer__link uni-click-tracker" href="https://support.google.com" data-analytics='{ "category": "navigation", "action": "footer", "label": "{name}", "pagePath": "https://support.google.com" }'> <svg aria-hidden="true" class="h-c-icon h-c-icon--24px h-c-icon--footer" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-help"></use> </svg> Help </a> </li> <li class="h-c-footer__global-links-list-item h-c-footer__global-links-list-item--extra uni-footer-language"> <div class="uni-picker" data-component="uni-lang-picker"> <select name="language" class="uni-picker__order-menu" aria-label="Select a language"> <option label="Bahasa Indonesia (Indonesia)" value="/intl/id-id/" class="uni-picker__item" > Bahasa Indonesia (Indonesia) </option> <option label="Deutsch" value="/intl/de-de/" class="uni-picker__item" > Deutsch </option> <option label="English" value="/" class="uni-picker__item" selected="selected" > English </option> <option label="English (Africa)" value="/intl/en-africa/" class="uni-picker__item" > English (Africa) </option> <option label="English (Australia)" value="/intl/en-au/" class="uni-picker__item" > English (Australia) </option> <option label="English (Canada)" value="/intl/en-ca/" class="uni-picker__item" > English (Canada) </option> <option label="English (India)" value="/intl/en-in/" class="uni-picker__item" > English (India) </option> <option label="English (MENA)" value="/intl/en-mena/" class="uni-picker__item" > English (MENA) </option> <option label="Español (España)" value="/intl/es-es/" class="uni-picker__item" > Español (España) </option> <option label="Español (Latinoamérica)" value="/intl/es-419/" class="uni-picker__item" > Español (Latinoamérica) </option> <option label="Français (Canada)" value="/intl/fr-ca/" class="uni-picker__item" > Français (Canada) </option> <option label="Français (France)" value="/intl/fr-fr/" class="uni-picker__item" > Français (France) </option> <option label="Italiano" value="/intl/it-it/" class="uni-picker__item" > Italiano </option> <option label="Nederlands (Nederland)" value="/intl/nl-nl/" class="uni-picker__item" > Nederlands (Nederland) </option> <option label="Polski" value="/intl/pl-pl/" class="uni-picker__item" > Polski </option> <option label="Português (Brasil)" value="/intl/pt-br/" class="uni-picker__item" > Português (Brasil) </option> <option label="Česko (Čeština)" value="/intl/cs-cz/" class="uni-picker__item" > Česko (Čeština) </option> <option label="اللغة العربية (MENA)" value="/intl/ar-mena/" class="uni-picker__item" > اللغة العربية (MENA) </option> <option label="日本語 (日本)" value="/intl/ja-jp/" class="uni-picker__item" > 日本語 (日本) </option> <option label="한국어" value="/intl/ko-kr/" class="uni-picker__item" > 한국어 </option> </select> </div> </li> </ul> </section> </footer> <div id="base-scripts" data-scripts='[ { "url": "/static/blogv2/js/csp/gtm.js?version=pr20241113-1756", "options": { "async": false, "defer": true } }, { "url": "/static/keyword/js/all/index.js?version=pr20241113-1756", "options": { "async": false, "defer": false } } ]'></div> <div id="extra-scripts" data-scripts=""> </div> <script> var base_scripts = document.querySelector("#base-scripts").getAttribute('data-scripts'); base_scripts = JSON.parse(base_scripts); var extra_scripts = document.querySelector("#extra-scripts").getAttribute('data-scripts'); if (extra_scripts) { extra_scripts = JSON.parse(extra_scripts); } else { extra_scripts = []; } var scripts = base_scripts.concat(extra_scripts); scripts.forEach(function(scriptObj) { var s = document.createElement('script'); s.async = scriptObj.options.async; s.defer = scriptObj.options.defer; s.src = scriptObj.url; document.head.appendChild(s); }); </script> <script src="https://www.gstatic.com/glue/cookienotificationbar/cookienotificationbar.min.js" data-glue-cookie-notification-bar-category="2B" data-glue-cookie-notification-bar-site-id="blog.google"> </script> </body> </html>

CINXE.COM

Drive better performance by upgrading Video Action Campaigns to Demand Gen