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Regardless of the industry, you are part of, interactions must be moved to digital platforms, especially in the event industry, where attendance is usually in more significant numbers. Hosting virtual events is not as easy as sending out zoom invites. Hundreds of […]"/> <link rel="canonical" href="https://blog.speakerengage.com/leverage-digital-transformation-to-transform-and-enrich-virtual-event-experiences/" /> <meta property="og:site_name" content="SpeakerEngage Blog - All you need to plan your events, in one place." /> <meta property="og:type" content="article" /> <meta property="og:title" content="Top 7 Event Strategies to Leverage Digital Transformation and Enhanced Audience Engagement - SpeakerEngage Blog" /> <meta property="og:description" content="The pandemic has unrolled a world where digital transformation is critical for survival. 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class="et-search-form" action="https://blog.speakerengage.com/"> <input type="search" class="et-search-field" placeholder="Search …" value="" name="s" title="Search for:" /> </form> <span class="et_close_search_field"></span> </div> </div> </header>  <div id="et-main-area"> <div id="main-content"> <div class="container"> <div id="content-area" class="clearfix"> <div id="left-area"> <article id="post-4188" class="et_pb_post post-4188 post type-post status-publish format-standard has-post-thumbnail hentry category-event-industry"> <div class="et_post_meta_wrapper"> <h1 class="entry-title">Top 7 Event Strategies to Leverage Digital Transformation and Enhanced Audience Engagement</h1> <p class="post-meta"><span class="published">Oct 22, 2020</span> | <a href="https://blog.speakerengage.com/category/event-industry/" rel="category tag">Event Industry</a> | <span class="comments-number"><a href="https://blog.speakerengage.com/leverage-digital-transformation-to-transform-and-enrich-virtual-event-experiences/#respond">0 comments</a></span></p><img src="https://blog.speakerengage.com/wp-content/uploads/2020/10/Top-7-Event-Strategies-to-Leverage-Digital-Transformation-and-Enhanced-Audience-Engagement-1080x675.jpg" alt="Top 7 Event Strategies to Leverage Digital Transformation and Enhanced Audience Engagement" class="" width='1080' height='675' /> </div>  <div class="entry-content"> <p><span data-contrast="none">The pandemic has unrolled a world where </span><a href="https://www.eventmanagerblog.com/digital-transformation-in-the-event-industry"><span data-contrast="none">digital transformation</span></a><span data-contrast="none"> is critical for survival. Regardless of the industry, you are part of, interactions must be moved to digital platforms, especially in the event industry, where attendance is usually in more significant numbers. </span></p> <p><span data-contrast="none">Hosting virtual events is not as easy as sending out zoom invites. Hundreds of variables come into play – starting from participants being hesitant to attend a virtual event to ensuring access to all participants. Adding on, there are other variables that aren’t in the control of the event management team, such as laptops running out of charge, microphones and earphones being faulty, or even noise from the participant’s or speaker’s surroundings. Keeping this aside, it is imperative to digitally innovate every stage of the virtual event to provide your participants’ and speakers’ a seamless transition. </span></p> <p><span data-contrast="none">Before we transform every stage, let us delve into the event industry’s broader facets, and how to change them digitally with a thorough event planning. </span></p> <ol> <li> <h2 style="font-size: 19px; line-height: 1.79; color: rgb(66 66 66);"><b><span data-contrast="none"> USER EXPERIENCE </span></b></h2> </li> </ol> <p><span data-contrast="none">The success of a virtual event lies in the participant’s experience. One of the key objectives of an online event must </span><a href="https://blog.speakerengage.com/how-to-increase-attendance-at-your-virtual-events/"><span data-contrast="none">garner as much attendance as possible</span></a><span data-contrast="none">. </span></p> <p><span data-contrast="none">Since the digital transition has been relatively new, people would still be skeptical about attending online events. There are people out there who aren’t as tech-savvy as the rest of us. The event must cater to their requirements as well and should focus on complete audience engagement. </span></p> <p><span data-contrast="none">Technology or tools used at every stage must be intuitive and straightforward enough for anyone to get through with minimal or zero assistance. This way, participants will trust you considering the effort put across to ensure their convenience. </span></p> <p><span data-contrast="none">The future of the event industry lies in technologies such as Augmented Reality and Virtual Reality. It is time that the sector harnesses immersive experiences starting now. Incorporate immersive experience sessions to guide participants through the technology and its background – this way, you ensure your participants are ready for your future events. </span></p> <p><span data-contrast="none">Even though VR and AR have mainly been used for promotional purposes, the gaming industry have been involved in hosting all VR games for a while now. VR League is one such community that hosts championships for Esports. That’s right, all participants take part in the event in virtual reality. Few of the esports played at VR Leagues are Echo Arena, Onwards, Alyx, and so on. Grab a sneak peek into their </span><a href="https://vrleague.gg/"><span data-contrast="none">fabulous world</span></a><span data-contrast="none">. </span></p> <ol start="2"> <li> <h2 style="font-size: 19px; line-height: 1.79; color: rgb(66 66 66);"><b><span data-contrast="none"> ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING </span></b></h2> </li> </ol> <p><span data-contrast="none">Many speak about AI and ML taking over the world in the future. Well, news flash – it already has! AI and ML have made their way into every aspect of our day-to-day lives to collect data and learn from them. These codes are so advanced that they can predict our actions well before we know about them. </span></p> <p><span data-contrast="none">The event industry can tap into this data and make experiences more personalized. Taking feedback would be easier – deploy a chatbot to your attendees instead of them filling out forms. The data collected by the AI can help in crafting agendas and objectives for upcoming online events. </span></p> <p><span data-contrast="none">Deploying chatbots on your websites on landing pages or even on your Facebook page, and collect information when people interact with the chatbots. For instance, </span><a href="https://www.42chat.com/bots/virtual-event-bot"><span data-contrast="none">42chat</span></a><span data-contrast="none"> is one such chatbot that can be deployed real-time during your event or conference and have conversations with your attendees. </span></p> <p><span data-contrast="none">With that, let’s move on to digitally transforming events. </span></p> <ol start="3"> <li> <h3 style="font-size: 19px; line-height: 1.79; color: rgb(66 66 66);"><b><span data-contrast="none">SMART EVENT</span></b> <b><span data-contrast="none">PLANNING </span></b></h3> </li> </ol> <p><span data-contrast="none">With the whole world behind doors and looking out through their screens, teams must collaborate online. </span></p> <p><span data-contrast="none">Event experiences will be seamless for the participants if it is seamless for the team. </span><a href="https://blog.speakerengage.com/speaker-engage-featured-on-event-manager-blog/"><span data-contrast="none">Speaker Engage</span></a><span data-contrast="none"> does just that. Event organizers can create, collaborate, and craft events seamlessly through Speaker Engage – an intuitive cloud-hosted event management platform. It has everything from speaker and sponsor management to communication to content curation to social media campaign tracker, and so much more. Using Speaker Engage can not only move your team online but do so with ease and poise. Adding to that, it can also save you loads of time. Speaker Engage can also store documents and contacts within it, by the way. </span></p> <p><img fetchpriority="high" decoding="async" class="alignnone size-full wp-image-4371" src="https://blog.speakerengage.com/wp-content/uploads/2020/10/ux-indonesia-8mikJ83LmSQ-unsplash.jpg" alt="Event Planning" width="4928" height="3264" /></p> <ol start="4"> <li> <h4 style="font-size: 19px; line-height: 1.79; color: rgb(66 66 66);"><b><span data-contrast="none"> AUDIENCE ENGAGEMENT </span></b></h4> </li> </ol> <p><span data-contrast="none">As mentioned before, User Experience plays a huge role in an event’s success. This is where programmatic advertising software comes in. </span></p> <p><span data-contrast="none">Programmatic advertising enables you to post ads with little or no human interaction. The software also allows event organizes to laser target their audience and advertise directly to them. With budget and ad-targeting algorithms, the software will recommend the best-performing sites to post ads – based on historical data, while eliminating unnecessary media spending. </span></p> <p><span data-contrast="none">While posting ads, take into consideration the engagement quotient of the ads. It must be designed to provoke action from the viewer. Predictive analysis and AI can help pinpoint the different types of interactions or engagements that work with your audience. </span></p> <p><a href="https://www.adroll.com/"><span data-contrast="none">Adroll</span></a><span data-contrast="none"> is one such software that collects data, analyses it and suggests better marketing decisions from targeting to placement to pointing out better performing ad copies. </span></p> <p><span data-contrast="none">Getting your event noticed has to do more than interactions and engagement. Take a look at how you can get your event </span><a href="https://blog.speakerengage.com/your-one-stop-shop-to-get-your-virtual-event-noticed/"><span data-contrast="none">noticed. </span></a></p> <p><img decoding="async" class="alignnone size-full wp-image-4372" src="https://blog.speakerengage.com/wp-content/uploads/2020/10/alvaro-reyes-qWwpHwip31M-unsplash.jpg" alt="Audience engagement" width="5184" height="3456" /></p> <ol start="5"> <li> <h5 style="font-size: 19px; line-height: 1.79; color: rgb(66 66 66);"><b><span data-contrast="none"> SENDING OUT INVITES </span></b></h5> </li> </ol> <p><span data-contrast="none">E-invites go from </span><a href="https://blog.speakerengage.com/a-guide-to-email-marketing-for-your-virtual-event/"><span data-contrast="none">e-mail marketing</span></a><span data-contrast="none"> to filling forms to automated curated experiences. From filling out registration details to uploading pictures and downloading the event schedule – all of it needs to go online. Preferably on a single platform that is easy to use and share. </span></p> <p><span data-contrast="none">At the invite stage, it is most crucial to establishing trust with your participants. The more comfortable and more user-friendly the invite and the following registration process is, the more they would want to attend more of your online events. </span></p> <p><span data-contrast="none">Along with the invite, share a few videos or talks that are either educational or fun – your call. The aim is to keep them entertained and engaged. </span><a href="https://www.speakerengage.com/"><span data-contrast="none">Speaker Engage</span></a><span data-contrast="none"> has a few in-built templates to send out as invites to your potential attendees. </span></p> <ol start="6"> <li> <h6 style="font-size: 19px; line-height: 1.79; color: rgb(66 66 66);"><b><span data-contrast="none"> LIVE AT THE EVENT</span></b></h6> </li> </ol> <p><span data-contrast="none">Once an event goes live, the need of the hour is to keep them entertained and engaged. Agendas must be charted out to ensure the same. </span></p> <p><span data-contrast="none">Technologies are available that can track a person’s body language and eye movement to calculate their interest. Collecting this data would allow event organizers to customize their events further. </span></p> <p><span data-contrast="none">While moving events online, interactions must also be moved online. Online chatrooms and lounges must be incorporated to keep your attendees mingling and socializing with each other. It is here that you can experiment with AR and VR tech – guiding your attendees through the experience to ensure zero hand-holding in the next similar experience. These experiences can be improved and scaled, as suggested by your AI through the chatbots that collect feedback. </span></p> <p><a href="https://www.airmeet.com/"><span data-contrast="none">Airmeet</span></a><span data-contrast="none">, a virtual event hosting platform, allows attendees to be seated(virtually) in a lounge and interact with other attendees. The speakers and event organizers can congregate in a separate backstage area and they can also visit the lounge to interact with their attendees. </span></p> <ol start="7"> <li><b><span data-contrast="none"> AFTER-EVENT EXPERIENCES </span></b></li> </ol> <p><span data-contrast="none">Even with offline events, there were always after parties – so why not have it online? Organize a simple catch-up session after your events, host an online concert, or even a movie screening. These after-event social experiences grant the attendees a peek into what they may expect from the next event you organize. </span></p> <p><span data-contrast="none">Always make sure you take feedback from the attendees. Conduct surveys that can help you tweak and improve on your attendees’ event experience. </span></p> <p><span data-contrast="none">With all that said and done, the future of the event industry is banking on hybrid events. With several countries lifting restrictions, people can attend events in small numbers. At the same time, events must also be run online for the rest of the participants to attend. This hybrid model ensures that your events have high attendance and reaches people across the globe. </span></p> <p><span data-contrast="none">With rampant digital transformation, event organizers have to adapt and evolve at every stage to dish out better user experiences for their attendees.</span></p> </div>  <div class="et_post_meta_wrapper">  <section id="comment-wrap"> <div id="comment-section" class="nocomments">  </div> <div id="respond" class="comment-respond"> <h3 id="reply-title" class="comment-reply-title"><span>Submit a Comment</span> <small><a rel="nofollow" id="cancel-comment-reply-link" href="/leverage-digital-transformation-to-transform-and-enrich-virtual-event-experiences/#respond" style="display:none;">Cancel reply</a></small></h3><form action="https://blog.speakerengage.com/wp-comments-post.php?wpe-comment-post=blogspeaker" method="post" id="commentform" class="comment-form"><p class="comment-notes"><span id="email-notes">Your email address will not be 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11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z" class=""></path></svg> </div> <span class="sby_loader sby_hidden" style="background-color: rgb(255, 255, 255);"></span> </a> <div id="sby_player_G76a7sNNqWY" class="sby_player_wrap"></div> </div> </div><div class="sby_item sby_new sby_transition" id="sby_VVVkd1NXTDhDTEY2bkx1ZUJNQUZIY3ZnLjR3bmRrQlFVNXNZ" data-date="1636117206" data-video-id="4wndkBQU5sY" style="margin-bottom: 5px;"> <div class="sby_video_thumbnail_wrap"> <a class="sby_video_thumbnail sby_item_video_thumbnail" href="https://www.youtube.com/watch?v=4wndkBQU5sY" target="_blank" rel="noopener" data-full-res="https://i.ytimg.com/vi/4wndkBQU5sY/maxresdefault.jpg" data-img-src-set="{"120":"https:\/\/i.ytimg.com\/vi\/4wndkBQU5sY\/default.jpg","320":"https:\/\/i.ytimg.com\/vi\/4wndkBQU5sY\/mqdefault.jpg","480":"https:\/\/i.ytimg.com\/vi\/4wndkBQU5sY\/hqdefault.jpg","640":"https:\/\/i.ytimg.com\/vi\/4wndkBQU5sY\/sddefault.jpg"}" data-video-id="4wndkBQU5sY" data-video-title="How to Publicize and Promote Your Webinar - 5-Day Co-Sell Webinar with Microsoft Challenge"> <img src="https://blog.speakerengage.com/wp-content/plugins/feeds-for-youtube/img/placeholder.png" alt="Create your event promotion plan and get them up and running! Set up the promo kit for your Co-Sell event. Publicize your Co-Sell Event through digital marketing engines and communities. Every journey comes to an end. But yours has just begun! Let's make a quick recap of what you've learned during this Challenge! - You learned how to plan and curate your Co-Selling Webinar using our Co-Sell Planning Master Checklist. - You discovered the most efficient and practical way of creating your Webinar's Communications Engine with Speaker Engage. - You also learned the power of choosing the proper Registration and Event platform and how vital is that decision to your Webinar. - You discovered the importance of aesthetics and consistency for successful presentations and creatives. And there's one last lesson for you! By the end of this day, you'll be ready for your next Co-Sell event! Of course, you will! Let's get to the finish line together. We'll meet you today from 5 to 6 PM PDT, at your last Office Hours for this Challenge. Today is all about going public and reaching all of your potential clients! Here's what to expect from your last session: Demo video on how to set up your promo kit and publicize your event. - We'll discuss digital marketing engines. - Best practices for promoting your Co-Sell event and how to get more attendants. - A deeper insight on promoting your Co-Sell Webinar with Microsoft sellers."> <div class="sby_thumbnail_hover"> <span class="sby_video_title">How to Publicize and Promote Your Webinar - 5-Day Co-Sell Webinar with Microsoft Challenge</span> </div> <span class="sby-screenreader">YouTube Video VVVkd1NXTDhDTEY2bkx1ZUJNQUZIY3ZnLjR3bmRrQlFVNXNZ</span> <div class="sby_play_btn"> <span class="sby_play_btn_bg"></span> <svg aria-hidden="true" focusable="false" data-prefix="fab" data-icon="youtube" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 576 512" class="svg-inline--fa fa-youtube fa-w-18"><path fill="currentColor" d="M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z" class=""></path></svg> </div> <span class="sby_loader sby_hidden" style="background-color: rgb(255, 255, 255);"></span> </a> <div id="sby_player_4wndkBQU5sY" class="sby_player_wrap"></div> </div> </div><div class="sby_item sby_new sby_transition" id="sby_VVVkd1NXTDhDTEY2bkx1ZUJNQUZIY3ZnLjFMNUFTWjFodVRF" data-date="1636032096" data-video-id="1L5ASZ1huTE" style="margin-bottom: 5px;"> <div class="sby_video_thumbnail_wrap"> <a class="sby_video_thumbnail sby_item_video_thumbnail" href="https://www.youtube.com/watch?v=1L5ASZ1huTE" target="_blank" rel="noopener" data-full-res="https://i.ytimg.com/vi/1L5ASZ1huTE/maxresdefault.jpg" data-img-src-set="{"120":"https:\/\/i.ytimg.com\/vi\/1L5ASZ1huTE\/default.jpg","320":"https:\/\/i.ytimg.com\/vi\/1L5ASZ1huTE\/mqdefault.jpg","480":"https:\/\/i.ytimg.com\/vi\/1L5ASZ1huTE\/hqdefault.jpg","640":"https:\/\/i.ytimg.com\/vi\/1L5ASZ1huTE\/sddefault.jpg"}" data-video-id="1L5ASZ1huTE" data-video-title="Design Your Webinar Presentation and Creatives! - 5-Day Co-Sell Webinar with Microsoft Challenge"> <img src="https://blog.speakerengage.com/wp-content/plugins/feeds-for-youtube/img/placeholder.png" alt="Developing Your Webinar Creatives & Presentation Today's session is all about design and creativity! In today's session, you'll learn all about designing with Canva and Beautiful.ia. It's about being consistent and creating aesthetic creatives for your promo content and your presentation. Your creatives might be seen by thousands of people. The more attractive they are, the more potential clients you'll get. We'll focus on the Front-End Presentation for your Webinar. Are you ready to make the best Creatives and Presentation for your Co-Sell event? If so, join us, as usual, later today at the Office Hours! We'll go deep into the world of designing and creating your Webinar's Presentation and Promo Creatives! Here's what to expect: - Demo video of Canva and Beautiful.ia in the hands of one of our experts. - How to use our Canva & Beautiful.ia Templates to create your promo Creatives and Presentation. - Best practices for designing your Webinar materials, keeping in mind aesthetics and consistency. - A deeper insight on running a Co-Sell Webinar with Microsoft."> <div class="sby_thumbnail_hover"> <span class="sby_video_title">Design Your Webinar Presentation and Creatives! - 5-Day Co-Sell Webinar with Microsoft Challenge</span> </div> <span class="sby-screenreader">YouTube Video VVVkd1NXTDhDTEY2bkx1ZUJNQUZIY3ZnLjFMNUFTWjFodVRF</span> <div class="sby_play_btn"> <span class="sby_play_btn_bg"></span> <svg aria-hidden="true" focusable="false" data-prefix="fab" data-icon="youtube" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 576 512" class="svg-inline--fa fa-youtube fa-w-18"><path fill="currentColor" d="M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 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