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Music Venue Trust, Save Our Scene UK collaborate to launch Liveline Fund - TheTicketingBusiness News

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class="highlight menu-item menu-item-type-post_type menu-item-object-page menu-item-80943 nav-item"><a title="Newsletter Sign-up" href="https://www.theticketingbusiness.com/newsletter-sign-up/" class="nav-link">Subscribe</a></li> </ul></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div><!-- .container(-fluid) --> </nav><!-- .site-navigation --> </header><!-- #wrapper-navbar end --> <article class="post-92649 post type-post status-publish format-standard has-post-thumbnail hentry category-events category-live-music category-venue tag-coldplay tag-liveline-fund tag-music-venue-trust tag-save-our-scene" id="post-92649"> <div class="single-post-hero reveal-still" style="background-image:url('https://www.theticketingbusiness.com/wp-content/uploads/2024/11/Coldplay-End-of-Show-Applause-Credit-Anna-Lee.jpg');"> </div> <div class="container" id="post-hero"> <div class="row"> <div class="col-12 head-col"> <div class="post-tax-tag reveal-still animation-delay-2"> <p> <a class='post-header-cats' href='https://www.theticketingbusiness.com/category/events/'> <span class=Events>Events</span></a> </p> </div> <div class="post-hero-head"> <header class="entry-header reveal-still animation-delay-1"><h1 class="entry-title">Music Venue Trust, Save Our Scene UK collaborate to launch Liveline Fund</h1></header> </div> <div class="post-meta-row reveal-still animation-delay-2"> <div class="post-meta-first"> <p>By <div class="hex-holder"><img class="single-post-author-img" src="https://secure.gravatar.com/avatar/c5ffc76592953ca7febdf328b37d28bc?s=96&d=mm&r=g"></div> <a href="https://www.theticketingbusiness.com/author/genl/">Genevieve Spurway</a>&nbsp;<span class="">| 27 November 2024</span></p> </div> <div class="post-meta-second"> <script defer 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<p><span class="reading-time-span"><i class="fa fa-clock-o" aria-hidden="true"></i> 3 minute read</span> &nbsp;&nbsp; <span class="view-count-span hidden"><span class="view-count-span-inner"></span> <i class="fa fa-eye" aria-hidden="true"></i></span></p> </div> </div> <div class="img-credit-caption img-credit-caption-mobile reveal-still animation-delay-2"> <div class="img-caption"> </div> <div class="img-credit"> <p>Featured Image: Anna Lee</p> </div> </div> </div> </div> </div> <div class="wrapper" id="single-post-wrapper"> <main class="site-main" id="main" role="main"> <div class="container" id="content"> <div class="row"> <div class="col-xl-3 sb-l-wrapper reveal-still"> <div class="sb-l"> <div class="soc-share"> </div> <div class="img-credit-caption img-credit-caption-desktop"> <div class="img-caption"> </div> <div class="img-credit"> <p>Featured Image: Anna Lee</p> </div> </div> <div class="sidebar-cats-n-tags"> <span class="cat-links">Posted in <a href="https://www.theticketingbusiness.com/category/events/" rel="category tag">Events</a> | <a href="https://www.theticketingbusiness.com/category/live-music/" rel="category tag">Live Music</a> | <a href="https://www.theticketingbusiness.com/category/venue/" rel="category tag">Venue</a></span><span class="tags-links">Tagged <a href="https://www.theticketingbusiness.com/tag/coldplay/" rel="tag">Coldplay</a> | <a href="https://www.theticketingbusiness.com/tag/liveline-fund/" rel="tag">Liveline Fund</a> | <a href="https://www.theticketingbusiness.com/tag/music-venue-trust/" rel="tag">Music Venue Trust</a> | <a href="https://www.theticketingbusiness.com/tag/save-our-scene/" rel="tag">Save Our Scene</a></span> </div> <!--fwp-loop--> <script defer 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<aside class="shortcode-ad-holder reveal-still"> <div class="single-square-ad"> <a href="https://www.theticketingbusiness.com/adverts/3d-digital-venue-june24/" class="ad-link 3d-digital-venue-june24" target="_blank" > <img class="square-banner" src="https://www.theticketingbusiness.com/wp-content/uploads/2024/06/3DDV.-BannerXperiology-14.06-500x700-1.png"> </a> </div> <div class="single-wide-ad"> <a href="https://www.theticketingbusiness.com/adverts/3d-digital-venue-june24/" class="ad-link 3d-digital-venue-june24" target="_blank" > <img class="letterbox-banner" src="https://www.theticketingbusiness.com/wp-content/uploads/2024/06/3DDV-Landscape-TheTicketingBusiness.jpg"> </a> </div> </aside> <script defer src="data:text/javascript;base64,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"></script> <aside class="shortcode-ad-holder reveal-still"> <div class="single-square-ad"> <a href="https://www.theticketingbusiness.com/adverts/tixbase-ends-01-10-25/" class="ad-link tixbase-ends-01-10-25" target="_blank" > <img class="square-banner" src="https://www.theticketingbusiness.com/wp-content/uploads/2024/11/News-Site-Banner_500x700.png"> </a> </div> <div class="single-wide-ad"> <a href="https://www.theticketingbusiness.com/adverts/tixbase-ends-01-10-25/" class="ad-link tixbase-ends-01-10-25" target="_blank" > <img class="letterbox-banner" src="https://www.theticketingbusiness.com/wp-content/uploads/2024/11/News-Site-Banner_700x500.png"> </a> </div> </aside> </div> </div> <div class="col-lg-8 col-xl-6 content-area reveal-still" id="primary"> <p class="standfirst">UK charity Music Venue Trust (MVT) has linked up with live music advocates, Save Our Scene UK (SOS), to launch the Liveline Fund.</p> <p>The fund will support the independent music scene, hoping to strengthen the future viability of the UK grassroots music ecosystem.<span class="Apple-converted-space"> </span></p> <p>SOS was launched by George Fleming during the COVID-19 lockdowns in the UK, as an organisation that advocates for the protection of the country’s live music scene.</p> <p>The first initiative under this new partnership between MVT and SOS was the announcement from <a href="https://www.theticketingbusiness.com/2024/09/16/coldplay-tease-stadium-shows-in-support-of-music-venue-trust/" target="_blank" rel="noopener">Coldplay (pictured) in September</a>, which will see the band donate 10% of the proceeds from their forthcoming Wembley and Hull stadium shows.<span class="Apple-converted-space"> </span></p> <p>Additional donations from the promoters of these concerts (SJM Concerts, Metropolis Music and Live Nation), the band’s booking agent (WME), the venues (Wembley Stadium and Hull Craven Park), as well the official ticket agents (Ticketmaster, See Tickets and AXS), will also support the Liveline Fund.<span class="Apple-converted-space"> </span></p> <p>“Working with likeminded people is always inspiring and, in George and the team at Save Our Scene, we have found kindred spirits who share our passion to protect the grassroots music sector in the face of many challenges they are having to confront,” commented Mark Davyd, chief executive of Music Venue Trust.<span class="Apple-converted-space"> </span></p> <p>“Save Our Scene has the sort of direct access to the fan community that we feel has been missing from too many of the discussions so far. By partnering with SOS we are taking a first step towards putting fans and their experiences at the heart of the conversation.”</p> <p>Fleming added: “We are proud to have formed this partnership with Music Venue Trust following our introduction to Coldplay last year. The goal of Liveline is to affirm the independent live music ecosystem and ensure the future viability of our sector.</p> <p>“A thriving music industry depends on a steady pipeline of talent, which is made possible through supporting grassroots music. Collaborative action is essential to ensure this fund achieves its full potential and we look forward to working alongside MVT and other stakeholders in amplifying the fund, its awardees and helping ensure proceeds are distributed in a holistic and transparent way, which benefits the entire grassroots ecosystem, including fans.”</p> <p>The money will not only be used for curated investments into infrastructure, but those behind events and touring, and UK grassroots music venues, as well as artists and independent promoters, will be able to apply for funding.</p> <p>UK footwear and apparel brand Kickers has also stepped up to become the first brand to contribute to the Liveline Fund. This contribution comes shortly after the launch of the brand’s ‘Stomping Grounds’ campaign in partnership with Save Our Scene.<span class="Apple-converted-space"> </span></p> <div class="mobile-cats-n-tags"> <span class="cat-links">Posted in <a href="https://www.theticketingbusiness.com/category/events/" rel="category tag">Events</a> | <a href="https://www.theticketingbusiness.com/category/live-music/" rel="category tag">Live Music</a> | <a href="https://www.theticketingbusiness.com/category/venue/" rel="category tag">Venue</a></span><span class="tags-links">Tagged <a href="https://www.theticketingbusiness.com/tag/coldplay/" rel="tag">Coldplay</a> | <a href="https://www.theticketingbusiness.com/tag/liveline-fund/" rel="tag">Liveline Fund</a> | <a href="https://www.theticketingbusiness.com/tag/music-venue-trust/" rel="tag">Music Venue Trust</a> | <a href="https://www.theticketingbusiness.com/tag/save-our-scene/" rel="tag">Save Our Scene</a></span> </div> <div class="soc-share"> <hr> 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But opting out of some of these cookies may have an effect on your browsing experience.</div> </div> <a id="wt-cli-privacy-readmore" tabindex="0" role="button" class="cli-privacy-readmore" data-readmore-text="Show more" data-readless-text="Show less"></a> </div> </div> <div class="cli-col-12 cli-align-items-stretch cli-px-0 cli-tab-section-container" role="tablist"> <div class="cli-tab-section"> <div class="cli-tab-header"> <a id="wt-cli-tab-link-necessary" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-necessary" aria-controls="wt-cli-tab-necessary" class="cli-nav-link cli-settings-mobile" data-target="necessary" data-toggle="cli-toggle-tab"> Necessary </a> <div class="wt-cli-necessary-checkbox"> <input type="checkbox" class="cli-user-preference-checkbox" id="wt-cli-checkbox-necessary" aria-label="Necessary" data-id="checkbox-necessary" checked="checked" /> <label class="form-check-label" for="wt-cli-checkbox-necessary"> Necessary </label> </div> <span class="cli-necessary-caption"> Always Enabled </span> </div> <div class="cli-tab-content"> <div id="wt-cli-tab-necessary" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-necessary" class="cli-tab-pane cli-fade" data-id="necessary"> <div class="wt-cli-cookie-description">Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously. <table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__cf_bm</td><td class="cookielawinfo-column-3">30 minutes</td><td class="cookielawinfo-column-4">This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__lc_cid</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">This is an essential cookie for the website live chat box to function properly.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__lc_cst</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">This cookie is used for the website live chat box to function properly.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__oauth_redirect_detector</td><td class="cookielawinfo-column-3">past</td><td class="cookielawinfo-column-4">This cookie is used to recognize the visitors using live chat at different times inorder to optimize the chat-box functionality.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-advertisement</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-analytics</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-functional</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-necessary</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-others</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-performance</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">last_pys_landing_page</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Anonymous cookie used to facilitate the 'PixelYourSite' plugin which manages our analytical services.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">last_pysTrafficSource</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Anonymous cookie used to facilitate the 'PixelYourSite' plugin which manages our analytical services.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">pys_first_visit</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Anonymous cookie used to facilitate the 'PixelYourSite' plugin which manages our analytical services.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">pys_landing_page</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Anonymous cookie used to facilitate the 'PixelYourSite' plugin which manages our analytical services.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">pys_session_limit</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">Anonymous cookie used to facilitate the 'PixelYourSite' plugin which manages our analytical services.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">pys_start_session</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Anonymous cookie used to facilitate the 'PixelYourSite' plugin which manages our analytical services.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">pysTrafficSource</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">Anonymous cookie used to facilitate the 'PixelYourSite' plugin which manages our analytical services.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">viewed_cookie_policy</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.</td></tr></tbody></table></div> </div> </div> </div> <div class="cli-tab-section"> <div class="cli-tab-header"> <a id="wt-cli-tab-link-analytics" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-analytics" aria-controls="wt-cli-tab-analytics" class="cli-nav-link cli-settings-mobile" data-target="analytics" data-toggle="cli-toggle-tab"> Analytics </a> <div class="cli-switch"> <input type="checkbox" class="cli-user-preference-checkbox" id="wt-cli-checkbox-analytics" aria-label="analytics" data-id="checkbox-analytics" role="switch" aria-controls="wt-cli-tab-link-analytics" aria-labelledby="wt-cli-tab-link-analytics" /> <label for="wt-cli-checkbox-analytics" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">analytics</span></label> </div> </div> <div class="cli-tab-content"> <div id="wt-cli-tab-analytics" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-analytics" class="cli-tab-pane cli-fade" data-id="analytics"> <div class="wt-cli-cookie-description">Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. <table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">CONSENT</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">vuid</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.</td></tr></tbody></table></div> </div> </div> </div> <div class="cli-tab-section"> <div class="cli-tab-header"> <a id="wt-cli-tab-link-advertisement" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-advertisement" aria-controls="wt-cli-tab-advertisement" class="cli-nav-link cli-settings-mobile" data-target="advertisement" data-toggle="cli-toggle-tab"> Advertisement </a> <div class="cli-switch"> <input type="checkbox" class="cli-user-preference-checkbox" id="wt-cli-checkbox-advertisement" aria-label="advertisement" data-id="checkbox-advertisement" role="switch" aria-controls="wt-cli-tab-link-advertisement" aria-labelledby="wt-cli-tab-link-advertisement" /> <label for="wt-cli-checkbox-advertisement" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">advertisement</span></label> </div> </div> <div class="cli-tab-content"> <div id="wt-cli-tab-advertisement" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-advertisement" class="cli-tab-pane cli-fade" data-id="advertisement"> <div class="wt-cli-cookie-description">Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads. <table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_INFO1_LIVE</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">YSC</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.</td></tr><tr class="cookielawinfo-row"><td 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