TY - JFULL AU - Elizabeth Sim茫o Carvalho and Marcirio Silveira Chaves PY - 2013/12/ TI - New Findings on the User鈥檚 Preferences about Data Visualization of Online Reviews T2 - International Journal of Computer and Information Engineering SP - 1430 EP - 1441 VL - 7 SN - 1307-6892 UR - https://publications.waset.org/pdf/17360 PU - World Academy of Science, Engineering and Technology NX - Open Science Index 83, 2013 N2 - The information visualization is still a knowledge field that lacks from a solid theory to support it and there is a myriad of existing methodologies and taxonomies that can be combined and adopted as guidelines. In this context, it is necessary to pre-evaluate as much as possible all the assumptions that are considered for its design and development. We present an exploratory study (n = 123) to detect the graphical preferences of travelers using accommodation portals of Web 2.0 (e.g. tripadvisor.com). We took into account some of the most relevant ground rules applied in the field to map visually data and design end-user interaction. Moreover, the evaluation process was completely data visualization oriented. We found out that people tend to refuse more advanced types of visualization and that a hybrid combination between radial graphs and stacked bars should be explored. In sum, this paper introduces new findings about the visual model and the cognitive response of users of accommodation booking websites. ER -