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class="speaker-bio-title"><h1 style="padding-top:0; margin-bottom:0; font-size:42px;">Katelyn Mills-Erickson</h1> <span class="inner-sub">Assistant Director of Marketing and Communications<br>University of Iowa</span> <div class="indiv-socials" style="margin-bottom: 0; padding-bottom: 0;"> <a href="https://www.linkedin.com/in/katelyn-mills-erickson/" target="_blank" class="no-underline"><i class="fab fa-linkedin" style="color: var(--blue)"></i></a> <a href="http://www.instagram.com/IowaAdmissions" target="_blank" class="no-underline"><i class="fab fa-instagram" style="color: var(--blue)"></i></a> </div></div> <div class="speaker-bio-social"><img src="/assets/components/phpthumbof/cache/University%20of%20Iowa%20yellow.0123f643e43e17224f64348e64619778.e6a8d2f5bc63896b346b5873aeba0310.png" style="max-width: 200px; height: auto; position: relative; top:30px;"> </div> </div> <div style="padding-top: 24px;"> <p>Katie is currently a communications and marketing professional at the University of Iowa. She has worked in higher education for over five years, primarily in the realm of admissions. Katie oversees strategy for both email and social marketing within the Office of Admissions. Whether trying out new subject lines or helping write Instagram captions, she's lucky to have co-workers that keep her from being cringe. She is happiest when she can bring a little humor to the workplace through gifs, afternoon teas, and in one particular case, coordinating the ducking of her director's office. When not living in or creating chaos, Katie enjoys bad reality tv, romantacy reads, and crocheting small creatures.</p> </div> </div> </div> </div> </header> <section style="padding-top:12px; background-color:#f8fbff;"> <div class="container main-content"> <div class="main-content-inner"> <h2 style="margin: 0 0 32px 0; font-weight:700; font-size: 24px; text-align: center;">Katelyn Mills-Erickson’s Sessions</h2> <div style="margin-bottom: 30px;"><p style="margin-bottom:0;"><i class="fa fa-clock-o"></i> 8:45 a.m.–9:45 a.m. PT — Tuesday, October 22, 2024</p><p style="text-transform: uppercase; letter-spacing: 2px; margin: 0; font-weight: 500;">Speaker-Led Roundtable Discussion</p><h3 style="margin-top:0; line-height: 130%;"><a href="/higher-ed-2024/summits/higher-ed-summit/day2/845-a.m.945-a.m.-pt.html" >When to Adopt and When to Abandon a Channel</a></h3> </div><div style="margin-bottom: 30px;"><p style="margin-bottom:0;"><i class="fa fa-clock-o"></i> 1:30 p.m.–2:15 p.m. PT — Tuesday, October 22, 2024</p><h3 style="margin-top:0; line-height: 130%;"><a href="/higher-ed-2024/summits/higher-ed-summit/day2/115-p.m.200-p.m.-pt.html" >Panel: (Thoughtfully) Jumping on Trends: How to Leverage Them Without Straying From Your Institution's Brand</a></h3> <p>While always a balance of risk and reward, social media trends provide incredible and unique opportunities to connect with your audiences. This panel will dive into the nuances of thoughtfully choosing the right moments for your brand to reap the biggest benefits. </p> <p><strong>Discussion topics include:</strong></p> <ul> <li>Trendspotting and forecasting: How to identify relevant trends and adopt them in a timely manner. </li> <li>Creating an internal formula for evaluating trends: How to determine the right content fit for your brand, when to pass on a trend, and resources for guidance on trending content</li> <li>Incorporating trending formats into a pre-existing social media strategy</li> <li>How trends can backfire in the current social media landscape </li> <li>Examples from our speakers on trend successes, how they’ve approached making tough calls on content, and lessons learned from underperforming content</li> </ul> </div> </div> </div> </section> <div style="padding:18px;text-align:center;"><a href="higher-ed-2024/pricing.html" class="btn button" style="text-align:center; font-size:20px;">Check out our early bird ticket prices!</a></div>  <footer id="footer"> <div class="container"> <div class="row"> <div class="col col-md-4" style="text-align: center"> <img src="/assets/client_files/images/homepage/smss-nav-white.png" alt="Social Media Strategies Summit logo" style="width: 260px; height: auto;"><br> <a href="https://www.facebook.com/SMSsummit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-facebook" aria-hidden="true"></i></a> <a href="https://twitter.com/SMS_summit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-x-twitter" aria-hidden="true"></i></a> <a href="https://www.linkedin.com/showcase/smssummit/" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-linkedin" aria-hidden="true"></i></a> <a href="https://blog.socialmediastrategiessummit.com/" style="margin-right: 8px;"><i style="color:#fff;" class="fa fa fa-rss" aria-hidden="true"></i></a> </div> <div class="col col-md-4" ><h4>Upcoming Events</h4> <ul><li style="list-style-type:none;"><a href="government-december-2024/">Government December 2024</a></li> <li style="list-style-type:none;"><a href="virtual-conference-february-2025/">Corporate Feb 2025</a></li> <li style="list-style-type:none;"><a href="first-responders-2025/">First Responders 2025</a></li> <li style="list-style-type:none;"><a href="government-may-2025/">Government May 2025</a></li> <li style="list-style-type:none;"><a href="higher-ed-2025/">Higher Ed October 2025</a></li> <li><a href="https://artificialintelligencesummit.com">AI for Marketers Summit</a></li></ul> </div> <div class="col col-md-4"> <h4>Contact Us</h4> <div>1501 India St. Suite 103-60<br> San Diego, CA 92101<br> Phone: 888-409-4418<br> <a href="/cdn-cgi/l/email-protection#442d2a222b04372b272d25282921202d25373036253021232d2137373129292d306a272b29"><span class="__cf_email__" data-cfemail="127b7c747d52617d717b737e7f77767b73616660736677757b776161677f7f7b663c717d7f">[email protected]</span></a> </div> </div> </div> </footer>  <section style="text-align:center;background:#f9f9f9;padding:20px;"> Copyright © 2024 by Global Strategic Management Institute | <a href="higher-ed-2024/terms-and-conditions-of-attendance-and-participation.html">Terms and Conditions | Privacy Policy</a> | <a href="higher-ed-2024/code-of-conduct.html">Code of Conduct</a> </section> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script id="hs-script-loader" async defer src="//js.hs-scripts.com/3219216.js"></script>  <script type="text/javascript"> jQuery(document).ready(function ($) { var dcdomains = ['socialmediastrategiessummit.com', 'unityeventsolutions.com']; var params = window.location.search.replace(/ +/g, '%20'); if (params.length > 0 && params[0] == '?') params = params.substring(1, params.length); var finalList = ''; if (params.length > 0) { var splitList = params.split('&'); var append = new Array(); for (var idx = 0; idx < splitList.length; idx++) { if (splitList[idx].indexOf('utm_') == 0) append.push(splitList[idx]); } finalList = append.join('&'); } if (finalList.length > 0) { var button = $('a[href]').each(function (i) { for (var idx = 0; idx < dcdomains.length; idx++) { var domain = dcdomains[idx]; var re = new RegExp('^http[s]?://[a-zA-Z.]{0,15}' + domain + '.*$'); if (this.href.indexOf('#') < 0) { if (re.test(this.href)) { if (this.href.indexOf('?') < 0) this.href = this.href + '?' + finalList; else this.href = this.href + '&' + finalList; } } } }); } }); </script>  <script type="text/javascript"> function showMenu(bnum) { $('.menu'+bnum).addClass('showmenu'); } </script> <script async type="text/javascript" src="https://a.remarketstats.com/px/smart/?c=25b6628fb526c0a&seg=socialmediastrategiessummit"></script> </body> </html>