Amazon Frustration-Free Setup

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srcset="https://m.media-amazon.com/images/G/01/mobile-apps/dex/logos/amazonDeveloperLogo1x._V516058140_.png 1x, https://m.media-amazon.com/images/G/01/mobile-apps/dex/logos/amazonDeveloperLogo2x._V516058140_.png 2x" alt="Amazon Developer Logo"> </a> </div> <div class='dphRight'> <div class="dphSearchBarWrap">  <script type="text/javascript"> window.newSearch = true; </script> <div hidden style="display: none;" class="new-search-flag" data-val="enabled"></div> <div hidden style="display: none;" class="new-search-metadata"> {"settingsUrl":"https://ds6yc8t7pnx74.cloudfront.net/devportal-digital-assets/cf/developer-portal/getDeXSearchData"} </div> <div id="dex-search-header-bar"> </div> </div> <a href="/frustration-free-setup/console" class='dphConsole dphLink'>Your Setup Console</a> <div class='dphUserInfo'> <a class="dphLink" href="/settings/console/registration?return_to=/frustration-free-setup">Sign In</a> </div> <style> #notification-counter { position: absolute; top: 2px; padding: 0 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AmazonUIPageJS : P).load.js('https://images-na.ssl-images-amazon.com/images/I/616qGtYUw7L.js?AUIClients/DeXWebsiteAUIAssets'); </script> <section class="content-section"> <div id="hero-no-cta" class=""> <div class="hero-no-cta-block" style="background-image: url('https://m.media-amazon.com/images/G/01/dex/ffs/hero-banner_ffs_EHRIEWVNKDJ._CB437931564_.png');"> <div class=""> <div class=""> <div class="hero-no-cta-text-area"> <h2 class="hero-no-cta-title" style="color: #ffffff;"> Frustration-Free Setup </h2> <h5 class="hero-no-cta-description" style="color: #ffffff;"> Build Zero-Touch Setup & Reconnect Experiences Into Your Connected Device </h5> </div> </div> </div> </div> </div> </section> <div class="thin-content"> <div class="table-container"> <div class="table-container-row">  <section class="flexible-left-column"></section> <section class="static-right-column"></section> </div> </div> </div> <section class="dp-content-slot dp-content-slot-background-white" style=""> <div class="dp-content-slot-inner container"> <div class="dp-content-slot--buffet-component"><div> <div class="dp-content-slot-copy-wrapper responsive-col-7"> <div class="dp-content-slot-title-wrapper">  <a class="dp-anchor" id="What is Frustration-Free Setup (FFS)?"></a> <h2 class="dp-content-slot-title--small"> What is Frustration-Free Setup (FFS)? </h2> </div> <div class="dp-content-slot-description"> <p>Frustration-Free Setup (FFS) is an Amazon program that enables you to incorporate technology to make device setup as easy for customers as opening a box and powering on a device. We’ve done the hard work behind the scenes to make the customer’s experience delightfully fast and straightforward. FFS integrates into most device types - including smart speakers, cameras, TVs, and health devices.</p> <p>FFS offers two product solutions, simple setup and simple reconnect. Simple setup simplifies initial device onboarding to a customer's network, whereas simple reconnect keeps your devices connected to a customer's network when password or network names change.</p> <p><a href="/frustration-free-setup/getting-started">Learn more »</a></p> </div> </div> <div class="dp-content-slot-aside responsive-col-5 last-col">  <img src="https://m.media-amazon.com/images/G/01/dex/ffs/feature_ffs_2718HDKJZ._CB437916966_.png" class="dp-content-slot-aside-img"/> </div> <div class="clear-div"></div> </div></div> </div> </section> <section class="dp-content-slot dp-content-slot-background-custom-subhero-background" style=""> <div class="dp-content-slot-inner container"> <div class="dp-content-slot--buffet-component"><div class="subHeroDivider"></div> <div class="subHeroDisplayBar"> <section class="subHeroContainer"> <div class="subHero"> <a href="/docs/frustration-free-setup/understand-wi-fi-simple-setup.html" class="subhero-link">  <div class="subHeroText"> <div class="subHeroTitle"> Wi-Fi </div> <div class="subHeroSubText"> <p>Integrate simple setup and simple reconnect into your Wi-Fi capable devices</p> <p><strong>Learn more »</strong></p> </div> </div> </a> </div> <div class="subHero"> <a href="/docs/frustration-free-setup/zigbee-simple-setup-overview.html" class="subhero-link">  <div class="subHeroText"> <div class="subHeroTitle"> Zigbee </div> <div class="subHeroSubText"> <p>Use Zigbee to onboard your home networking devices</p> <p><strong>Learn more »</strong></p> </div> </div> </a> </div> <div class="subHero"> <a href="/docs/frustration-free-setup/bluetooth-mesh-overview.html" class="subhero-link">  <div class="subHeroText"> <div class="subHeroTitle"> Bluetooth Mesh </div> <div class="subHeroSubText"> <p>Use Bluetooth Mesh to set up your locally connected devices</p> <p><strong>Learn more »</strong></p> </div> </div> </a> </div> <div class="subHero"> <a href="/frustration-free-setup/console/matter" class="subhero-link">  <div class="subHeroText"> <div class="subHeroTitle"> Matter </div> <div class="subHeroSubText"> <p>Integrate your Matter devices with FFS</p> <p><strong>Learn more »</strong></p> </div> </div> </a> </div> </section> </div></div> </div> </section> <section class="dp-content-slot dp-content-slot-background-light-grey" style=""> <div class="dp-content-slot-inner container"> <div class="dp-content-slot--buffet-component">   <div class="multi-column-with-image">  <div class="multi-column-with-image-header"> <a class="dp-anchor" id="Why Frustration-Free Setup?"></a> <h2 style="text-align: left">Why Frustration-Free Setup?</h2> </div>  <div class="multi-column-with-image-header-separator"></div>  <div class="responsive-col-4"> <div class="multi-column-with-image-img-area">   <img src="https://m.media-amazon.com/images/G/01/dex/ffs/grid3_customers_icon_412x68-59._CB404123448_.png" class="multi-column-with-image-img"/>  </div>  <div class="multi-column-with-image-img-area-separator"></div>  <span class="h5 multi-column-with-image-subtitle"> Increase customer satisfaction </span>  <div class="multi-column-with-image-subtitle-separator multi-column-with-image-subtitle-separator-sm"></div>  <span class="multi-column-with-image-description"> <p>Help increase your product star ratings by simplifying complicated steps for network connectivity.</p> </span>  <div class="multi-column-with-image-bottom-margin-lg"></div> </div> <div class="responsive-col-4 even-col"> <div class="multi-column-with-image-img-area">   <img src="https://m.media-amazon.com/images/G/01/dex/ffs/grid3_service_icon_412x68-202._CB404123448_.png" class="multi-column-with-image-img"/>  </div>  <div class="multi-column-with-image-img-area-separator"></div>  <span class="h5 multi-column-with-image-subtitle"> Reduce customer service calls </span>  <div class="multi-column-with-image-subtitle-separator multi-column-with-image-subtitle-separator-sm"></div>  <span class="multi-column-with-image-description"> <p>Cut down on steps for network connectivity, a top driver of customer care calls.</p> </span>  <div class="multi-column-with-image-bottom-margin-lg"></div> </div> <div class="responsive-col-4 last-col"> <div class="multi-column-with-image-img-area">   <img src="https://m.media-amazon.com/images/G/01/dex/ffs/grid3_cloud-based_icon_412x68._CB404123448_.png" class="multi-column-with-image-img"/>  </div>  <div class="multi-column-with-image-img-area-separator"></div>  <span class="h5 multi-column-with-image-subtitle"> Increase device setup rates </span>  <div class="multi-column-with-image-subtitle-separator multi-column-with-image-subtitle-separator-sm"></div>  <span class="multi-column-with-image-description"> <p>Reduce the hassle of getting started with your product. Customers can start experiencing your device in as quickly as a few seconds.</p> </span>  </div> <div class="clear-div"></div> </div></div> </div> </section> <section class="dp-content-slot " style=""> <div class="dp-content-slot-inner container"> <div class="dp-content-slot--buffet-component"><div class="responsive-col-12 dp-text-with-image-margin-auto"> <a id="How does it work?" class="dp-anchor"></a> <div class="h2 u-align-center"> How does it work? </div> <div class="dp-text-with-image-description"> <p>FFS securely utilizes a network of helper or provisioner devices (such as compatible Echo devices, Fire TV devices, or routers) that are already connected to the internet. These provisioners help customers set up provisionee devices in fewer steps. When your customers turn on one of your devices purchased from Amazon.com, provisioner devices in the area can help it connect to the customer's network via Wi- Fi, Zigbee, or Bluetooth. Simple setup can then begin as soon as the customer powers on your device.</p> <p>Customers are in control and can choose to simplify their setup experience from the checkout or from Manage Your Content and Devices on Amazon.com.</p> <p>FFS is the same underlying technology that powers a simplified setup on many Amazon devices, including Echo, FireTV, Fire tablet, and Kindle. With millions of Amazon provisioners already installed and able to set up your device, implementing Frustration-Free Setup can provide your customers with an even better setup experience.</p> </div> <div class="dp-text-with-image-image-margin"></div> <div class="dp-text-with-image-image">  <img src="https://m.media-amazon.com/images/G/01/dex/ffs/diagram_TTSBKJOS100._CB452000023_.png" class=""/> </div> <div id="dp-text-with-image-bottom-description"> </div> </div> <div class="dp-subsction-middle-image-clear"></div></div> </div> </section> <section class="dp-content-slot dp-content-slot-background-light-grey" style=""> <div class="dp-content-slot-inner container"> <div class="dp-content-slot--buffet-component">   <div class="multi-column-with-image">  <div class="multi-column-with-image-header"> <a class="dp-anchor" id="How To Get Started"></a> <h2 style="text-align: left">How To Get Started</h2> </div>  <div class="multi-column-with-image-header-separator"></div>  <div class="responsive-col-4"> <div class="multi-column-with-image-img-area">   <img src="https://m.media-amazon.com/images/G/01/dex/ffs/grid3_learn_icon_412x68-218._CB404123448_.png" class="multi-column-with-image-img"/>  </div>  <div class="multi-column-with-image-img-area-separator"></div>  <span class="h5 multi-column-with-image-subtitle"> Learn </span>  <div class="multi-column-with-image-subtitle-separator multi-column-with-image-subtitle-separator-sm"></div>  <span class="multi-column-with-image-description"> <p>Learn about the steps to start integration and certification through the developer portal.</p> <p><a href="/frustration-free-setup/getting-started">Get started »</a></p> </span>  <div class="multi-column-with-image-bottom-margin-lg"></div> </div> <div class="responsive-col-4 even-col"> <div class="multi-column-with-image-img-area">   <img src="https://m.media-amazon.com/images/G/01/dex/ffs/grid3_build-devices_icon_412x68-57._CB404123448_.png" class="multi-column-with-image-img"/>  </div>  <div class="multi-column-with-image-img-area-separator"></div>  <span class="h5 multi-column-with-image-subtitle"> Build </span>  <div class="multi-column-with-image-subtitle-separator multi-column-with-image-subtitle-separator-sm"></div>  <span class="multi-column-with-image-description"> <p>Build with a range of software and hardware reference solutions, including SDKs, dev kits, modules, and ODM designs.</p> <p><a href="/frustration-free-setup/build">Explore dev tools »</a></p> </span>  <div class="multi-column-with-image-bottom-margin-lg"></div> </div> <div class="responsive-col-4 last-col"> <div class="multi-column-with-image-img-area">   <img src="https://m.media-amazon.com/images/G/01/dex/ffs/grid3_launch_icon_412x68._CB404123448_.png" class="multi-column-with-image-img"/>  </div>  <div class="multi-column-with-image-img-area-separator"></div>  <span class="h5 multi-column-with-image-subtitle"> Launch </span>  <div class="multi-column-with-image-subtitle-separator multi-column-with-image-subtitle-separator-sm"></div>  <span class="multi-column-with-image-description"> <p>Prepare your product for self-testing and become eligible for Amazon badges and marketing opportunities.</p> <p><a href="/frustration-free-setup/launch">See launch resources »</a></p> </span>  </div> <div class="clear-div"></div> </div></div> </div> </section> <section class="dp-content-slot " style=""> <div class="dp-content-slot-inner container"> <div class="dp-content-slot--buffet-component"><div> <div class="dp-content-slot-copy-wrapper responsive-col-7"> <div class="dp-content-slot-title-wrapper">  <a class="dp-anchor" id="Join Leading Brands Using Frustration-Free Setup"></a> <h2 class="dp-content-slot-title--small"> Join Leading Brands Using Frustration-Free Setup </h2> </div> <div class="dp-content-slot-description"> </div> </div> <div class="dp-content-slot-aside responsive-col-5 last-col">  </div> <div class="clear-div"></div> </div></div> <div class="dp-content-slot--buffet-component"><div> <div class="dp-content-slot-aside responsive-col-5">  <img src="https://m.media-amazon.com/images/G/01/dex/ffs/hero-feature_frustration-free-setup_528x200._CB404123497_.png" class="dp-content-slot-aside-img"/> </div> <div class="dp-content-slot-copy-wrapper responsive-col-7 last-col"> <div class="dp-content-slot-title-wrapper">  </div> <div class="dp-content-slot-description"> <p><strong>Case Study</strong></p> <h5>From 15 Taps to Zero: With Alexa‘s Frustration-Free Setup, Setting Up TP-Link’s Smart Home Plugs is as Simple as Plugging Them In</h5> <p>Learn how TP-Link reduced its device setup process from 15 taps to zero, making its popular smart plug even more accessible to setup and operate. Now customers can power on their device right out of the box and start controlling it with Alexa a few seconds later.</p> <p><a href="/en-US/blogs/alexa/device-makers/2020/09/With-Frustration-Free-Setup-Setting-Up-TP-Link-Smart-Home-Plugs-is-as-Simple-as-Plugging-Them-In">Learn More</a></p> </div> </div> <div class="clear-div"></div> </div></div> <div class="dp-content-slot--buffet-component">   <div class="multi-column-with-image">    <div class="responsive-col-6"> <div class="multi-column-with-image-img-area">   <img src="https://m.media-amazon.com/images/G/01/dex/ffs/tplink._CB619881763_.png" class="multi-column-with-image-img"/>  </div>      <div class="multi-column-with-image-bottom-margin-lg"></div> </div> <div class="responsive-col-6 even-col last-col"> <div class="multi-column-with-image-img-area">   <img src="https://m.media-amazon.com/images/G/01/dex/ffs/asus._CB619881982_.png" class="multi-column-with-image-img"/>  </div>      </div> <div class="clear-div"></div> 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