How to Set Up A Video Campaign - YouTube Advertising

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lb-font-weight-400"> Whether you want to increase brand awareness, generate leads, or drive more sales, there are YouTube and Google Ads solutions that support your business goals. </span> </h2> </div> <div class="ytads-hero__media" style="background-image: url(http://web.archive.org/web/20230308161752im_/https://lh3.googleusercontent.com/36Ci_QJSSteFdQyYkjcJx9SxUXxFeu6P7Or5w4OqsU0yRO2LZ-j5YkBnXkyfW1E6LtKMu-hK6yIVzQpBs8x24bpufHjO-J70rht8rgJU6N7MTfWaZiQ=s900);"> </div> </div> </div> <div class="ytads-main__inner ytads-set-up-a-campaign"> <section class="ytads-section ytads-set-up-a-campaign__intro"> <h2 class="lb-margin-bottom-xs"> <span class="lb-font-headline-3 lb-font-weight-700"> Find the right ad formats for your goals </span> </h2> <div class="ytads-set-up-a-campaign__intro-text"> <p>Skippable or clickable, short or long – YouTube has a variety of ad formats to help you get the results your business needs.</p> </div> </section> <section class="ytads-section"> <div class="lb-grid ytads-set-up-a-campaign__tiles"> <div class="lb-grid__cell lb-grid__cell--span-4"> <a class="lb-tile-anchor" href="/web/20230308161752/https://www.youtube.com/intl/en_us/ads/how-it-works/set-up-a-campaign/awareness/" aria-labelledby="headline"> <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="http://web.archive.org/web/20230308161752im_/https://lh3.googleusercontent.com/pW-We9cwrtqRKnLmw8zsNWwkIqV3ya5LXg8Hm4vu-h2PVCfJGSYYBUo-Z4ZiwUMDb8WvQ4fFbH5zJCTzGvd04CFcrG3heGZPCvN6=s900" alt=""> </span> </span> <span class="lb-tile__content"> <span class="lb-tile__body"> <p>Grab your customers’ attention and keep your business top of mind.</p> </span> <span class="lb-tile__footer"> <span class="lb-button"> Explore formats </span> </span> </span> </span> </a> </div> <div class="lb-grid__cell lb-grid__cell--span-4"> <a class="lb-tile-anchor" href="/web/20230308161752/https://www.youtube.com/intl/en_us/ads/how-it-works/set-up-a-campaign/consideration/" aria-labelledby="headline"> <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="http://web.archive.org/web/20230308161752im_/https://lh3.googleusercontent.com/ru9MOooZ94saZF3PHXu9zIREsSQw_9aL5nbmsPE7IrYozopuZlgfYiecGtMCkINK9cdxSqgOfLdCukjGgkyHeFm1eB0uLVKIqmSmIA=s900" alt=""> </span> </span> <span class="lb-tile__content"> <span class="lb-tile__body"> <p>Help customers think of you first when they’re looking to buy.</p> </span> <span class="lb-tile__footer"> <span class="lb-button"> Explore formats </span> </span> </span> </span> </a> </div> <div class="lb-grid__cell lb-grid__cell--span-4"> <a class="lb-tile-anchor" href="/web/20230308161752/https://www.youtube.com/intl/en_us/ads/how-it-works/set-up-a-campaign/action/" aria-labelledby="headline"> <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="http://web.archive.org/web/20230308161752im_/https://lh3.googleusercontent.com/0qZIYTyhUuCnvIPbIcSvgozk3p-WQdGo-g3CmCdCo9pYVcsyIHNW17xw2bXu3VQx3P91I_nD0jUuA1vYbbZKUe8moDAgEtqMcWuULg=s900" alt=""> </span> </span> <span class="lb-tile__content"> <span class="lb-tile__body"> <p>Make it easy for people to purchase, subscribe, and more.</p> </span> <span class="lb-tile__footer"> <span class="lb-button"> Explore formats </span> </span> </span> </span> </a> </div> </div> </section> <section class="ytads-section ytads-section--full-bleed ytads-media"> <div class="ytads-media__inner ytads-media__inner--multiple ytads-media__inner--flush-media"> <div class="ytads-media__media" style="background-image: url(http://web.archive.org/web/20230308161752im_/https://lh3.googleusercontent.com/b_q3F1q6_wUKhF_frfIi0WtcCL63zMLTFefmsAKvX-Ms90-UIzC6RQ5GHGwP0IkgunXQ-jX1hvJgfiiF8FSe97YQSFSa6hdi2WhBic4=s1024);"> </div> <div class="ytads-media__content"> <h2 class="lb-margin-top-xs"> <span class="lb-font-headline-3 lb-font-weight-700 lb-font--no-crop"> Reach the people you want </span> </h2> <div> <p>YouTube uses Google data to show your ad to the right people at the right moments to drive results. Find your most valuable customers by age, location, interests, and more.</p> </div> <div class="lb-margin-top-xxs ytads-media__action"> <a class="lb-button" href="/web/20230308161752/https://www.youtube.com/intl/en_us/ads/how-it-works/set-up-a-campaign/audience/"> Learn about audience </a> </div> </div> </div> <div class="ytads-media__inner ytads-media__inner--multiple ytads-media__inner--flush-media ytads-media__inner--reverse"> <div class="ytads-media__media" style="background-image: url(http://web.archive.org/web/20230308161752im_/https://lh3.googleusercontent.com/1lXNbz1E5RjESJpI7VKHgjoTU2Zk2Xrry2kZBmoUc1REqJk99Izw38p3Yd1tHXEKdxRQUo-VjPhdY06g8g_82VW9Uju2JZgnJKd_bg=s1024);"> </div> <div class="ytads-media__content"> <h2 class="lb-margin-top-xs"> <span class="lb-font-headline-3 lb-font-weight-700 lb-font--no-crop"> Choose a budget that works for you </span> </h2> <div> <p>With YouTube Ads, you can find results with almost any budget – and you’re always in control of how much you spend.</p> </div> <div class="lb-margin-top-xxs ytads-media__action"> <a class="lb-button" href="http://web.archive.org/web/20230308161752/https://support.google.com/google-ads/answer/2375454" target="_blank" rel="noreferrer noopener"> Learn about budgets </a> </div> </div> </div> </section> <section class="ytads-section ytads-related"> <h2 class="ytads-section__headline"> <span class="lb-font-subhead-1 lb-font-weight-700"> Related to campaign setup </span> </h2> <div class="lb-grid"> <div class="lb-grid__cell lb-grid__cell--md-span-12 lb-grid__cell--lg-span-4"> <a class="lb-tile-anchor" href="/web/20230308161752/https://www.youtube.com/intl/en_us/ads/how-it-works/create-a-video-ad/" aria-labelledby="headline"> <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="http://web.archive.org/web/20230308161752im_/https://lh3.googleusercontent.com/Q1G03nwAiNKGXzF1aoaEQu91siTJV5TbXNlymq_3q4sKS5Endz6ksS_zMHix-rdoauNDZ-rBJlvGB154Y3EtcLWXe7inzoUt9C4g=s900" alt="Create a video ad"> </span> </span> <span class="lb-tile__content"> <span class="lb-tile__eyebrow lb-margin-top-xs"> <span class="lb-font-eyebrow"> How it works </span> </span> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700"> Create a video ad </span> </h3> </div> </span> </span> </a> </div> <div class="lb-grid__cell lb-grid__cell--md-span-12 lb-grid__cell--lg-span-4"> <a class="lb-tile-anchor" href="/web/20230308161752/https://www.youtube.com/intl/en_us/ads/how-it-works/measure-your-results/" aria-labelledby="headline"> <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="http://web.archive.org/web/20230308161752im_/https://lh3.googleusercontent.com/6xaQ4dK_G_hzesPgwZo-e0IHJFKRoCCuQ2Yg_O7drsKAnmBBaoUyFCKvAPTYQ8KqToORhZudkIAuRZszkB2TT44s3TYdaU3qOMbs=s900" alt="Measure your results"> </span> </span> <span class="lb-tile__content"> <span class="lb-tile__eyebrow lb-margin-top-xs"> <span class="lb-font-eyebrow"> How it works </span> </span> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700"> Measure your results </span> </h3> </div> </span> </span> </a> </div> <div class="lb-grid__cell lb-grid__cell--md-span-12 lb-grid__cell--lg-span-4"> <a class="lb-tile-anchor" href="/web/20230308161752/https://www.youtube.com/intl/en_us/ads/resources/best-practices/" aria-labelledby="headline"> <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="http://web.archive.org/web/20230308161752im_/https://lh3.googleusercontent.com/3W4cDzGn-486XsK13vKJHiKShPCrdlJ26QbaHOJl-uZyr5auvJVltFDQgcJ9M3BsL51pepeCzD4yXgnSPWaxkOaH2xMVVDg4rcJ7QA=s900" alt="Best practices"> </span> </span> <span class="lb-tile__content"> <span class="lb-tile__eyebrow lb-margin-top-xs"> <span class="lb-font-eyebrow"> Resources </span> </span> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700"> Best practices </span> </h3> </div> </span> </span> </a> </div> </div> </section> <section class="ytads-section ytads-section--full-bleed ytads-get-started"> <div class="lb-margin-bottom-m"> <svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 158 110" height="40"> <path fill="red" d="M154.4 17.5c-1.8-6.7-7.1-12-13.9-13.8C128.2.5 79 .5 79 .5s-48.3-.2-60.6 3c-6.8 1.8-13.3 7.3-15.1 14C0 29.7.3 55 .3 55s-.3 25.3 3 37.5c1.8 6.7 8.4 12.2 15.1 14 12.3 3.3 60.6 3 60.6 3s48.3.2 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aria-controls="id-panel-3" id="id-panel-header-3"> <span class="lb-expansion-panel__trigger-name lb-font--no-crop"> For Business </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-3" role="region" aria-labelledby="id-panel-header-3"> <div class="lb-expansion-panel__surface-content"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="http://web.archive.org/web/20230308161752/https://developers.google.com/youtube"> Developers </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="http://web.archive.org/web/20230308161752/https://www.youtube.com/ads/"> YouTube Advertising </a> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div 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href="http://web.archive.org/web/20230308161752/https://www.youtube.com/nextup/"> YouTube NextUp </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="http://web.archive.org/web/20230308161752/https://vr.youtube.com/"> YouTube VR </a> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-js-expansion" lb-expansion-panel-options="{'family': 'lb-footer'}"> <div class="lb-expansion-panel__heading lb-margin-top-xxs" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'lb-footer', 'index': 4}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--our-commitments" role="button" tabindex="0" aria-expanded="false" aria-controls="id-panel-5" id="id-panel-header-5"> <span class="lb-expansion-panel__trigger-name lb-font--no-crop"> Our Commitments </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" 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