MediaPost - Planning and Buying Insider Summit

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r.ee.get(this.agentIdentifier).abort(),!1}}}({features:[R,_,_e,Ne,he,N,L,Pe,ke],loaderType:"pro"})})()})();</script><script type="text/javascript">window.NREUM||(NREUM={});NREUM.info={"beacon":"bam.nr-data.net","errorBeacon":"bam.nr-data.net","licenseKey":"1337ba3bce","applicationID":"3583210,1132078","transactionName":"ZFUGZkBTWhdZW0MNCl0fIkdcUUANV1YYARNWXhBBHERdAU9LDQETVl4QbVtcUAFA","queueTime":1,"applicationTime":330,"agent":""}</script><meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no"><meta name="description" content=""><meta name="author" content=""><title>MediaPost - Planning and Buying Insider Summit</title><link rel="stylesheet" href="https://stackpath.bootstrapcdn.com/bootstrap/4.1.3/css/bootstrap.min.css" integrity="sha384-MCw98/SFnGE8fJT3GXwEOngsV7Zt27NXFoaoApmYm81iuXoPkFOJwJ8ERdknLPMO" crossorigin="anonymous"><link rel="stylesheet" href="https://use.fontawesome.com/releases/v5.8.1/css/all.css" 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id="mainNav"><div class="container"><a class="navbar-brand js-scroll-trigger" href="/planningandbuyinginsidersummit/680/"><img src="https://s3.amazonaws.com/media.mediapost.com/images/events/show/planningandbuyinginsidersummit_small.gif" alt=""/></a><button class="navbar-toggler navbar-toggler-right" type="button" data-toggle="collapse" data-target="#navbarResponsive" aria-controls="navbarResponsive" aria-expanded="false" aria-label="Toggle navigation"><i class="fas fa-bars"></i></button><div class="collapse navbar-collapse" id="navbarResponsive"><ul class="navbar-nav text-uppercase ml-auto"><li class="nav-item"><a class="nav-link js-scroll-trigger" href="/planningandbuyinginsidersummit/#about" data-target="#about">About</a></li><li class="nav-item"><a class="nav-link js-scroll-trigger" href="/planningandbuyinginsidersummit/#register" data-target="#register">Register</a></li><li class="nav-item"><a class="nav-link js-scroll-trigger" href="/planningandbuyinginsidersummit/#agenda" data-target="#agenda">Agenda</a></li><li class="nav-item"><a class="nav-link js-scroll-trigger" href="/planningandbuyinginsidersummit/#sponsors" data-target="#sponsors">Sponsors</a></li><li class="nav-item"><a class="nav-link js-scroll-trigger" href="/planningandbuyinginsidersummit/#speakers" data-target="#speakers">Speakers</a></li><li class="nav-item"><a class="nav-link js-scroll-trigger" href="/planningandbuyinginsidersummit/#venue" data-target="#venue">Venue</a></li><li class="nav-item"><a class="nav-link js-scroll-trigger" href="/planningandbuyinginsidersummit/#activities" data-target="#activities">Afternoon Activities</a></li><li class="nav-item"><a class="nav-link js-scroll-trigger" href="/planningandbuyinginsidersummit/#contact" data-target="#contact">Contact</a></li></ul><ul class="navbar-nav text-uppercase ml-auto"><li class="nav-item dropdown nav-link"><a class="nav-link dropdown-toggle" href="#" id="navbarDropdownMenuLink" role="button" data-toggle="dropdown" aria-haspopup="true" aria-expanded="false">MediaPost</a><div class="dropdown-menu bg-color" aria-labelledby="navbarDropdownMenuLink"><a class="dropdown-item" href="/">News</a><a class="dropdown-item" href="/events/2024/">Events</a><div class="dropdown-divider"></div><a class="dropdown-item" href="/login/?next=/planningandbuyinginsidersummit/">Sign-in / Join</a></div></li></ul></div></div></nav><section id="about"><div class="container"><div class="row"><div class="col-md-8 col-sm-12"><h1>The Collage Effect: Post-Media Media Planning</h1><p class="small"><span style="font-size: 12pt;">What is “media” now, anyway? From content creators and influencers, to walled off RMNs and Black-Boxed platforms, to celebrity partnerships and branded experiences, the media universe has become a collage. How do you plan against such disparate channels and styles of consumer engagement, let along measure and attribute it?<br /><br />As we enter what may be a “post-media” mediascape, the Winter edition of MediaPost’s Planning and Buying Insider Summit explores how traditional media strategy needs to rethink its basic techniques to craft a plan.<br /><br />How are brand outcomes activated across incompatible touchpoints? Managed when platform algorithms obscure the mechanics? Measured, let alone optimized, in real time?<br /><br />Join us as we ask the hard questions about the very nature of media buying and planning in a radically diversified media future.<br /><br /></span></p></div><div class="col-md-4 col-sm-6"><h3 class="sponsor-title">Previous Title Sponsor</h3><div class="sponsor-logo"><img src="https://s3.amazonaws.com/media.mediapost.com/images/events/sponsors/adswizz_2024_3838_250.jpg" alt=""/></div></div></div><div id="about-collapsible-details" class="collapse show"><div class="row"><div class="col-sm-8"></div><div class="col-sm-4"><div style="padding-bottom: 14px;"><iframe src="https://www.youtube.com/embed/OpOpzMumACU" width="300" height="150" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div><div style="background-color: #fff; padding: 10px; border: 1px solid #39b54a; font-weight: bold; font-size: 16px; text-align: center;">Join the conversation #MediaPostInsiderSummits</div><br /><h5><span style="color: #0000ff;">Conference Content Programmers</span><br /><br /></h5><p><strong><a href="mailto:steve@mediapost.com">Steve Smith, VP, Editorial Director, Events, MediaPost</a></strong><a href="lisa@mediapost.com"><br /><br /></a><strong><a href="mailto:cory.treffiletti@gmail.com">Cory Treffiletti, Contributing Writer, MediaPost<br /><br /></a><strong><a href="mailto:barbie@mediapost.com">Barbe Romero, Director, Event Programming, MediaPost</a></strong></strong></p><p><strong><a href="mailto:cory.treffiletti@gmail.com"><br /></a></strong><br /><span style="color: #0000ff;">VIP Program:</span></p><p><strong>This Insider Summit is complimentary to Ad Agency Execs who meet our requirements. To qualify, you must:</strong><br /><br />* Control the buying or planning strategy and budget allocation for major consumer brands' advertising and marketing initiatives<br />* Serve as Senior Level Management or above<br />* Agree to attend all sessions and all 3 days of the Summit<br /><br />If you meet the requirements and would like to join us, simply send your full contact info and one or two sentences about your role to Kevin Massa at <a href="mailto:massa@mediapost.com">massa@mediapost.com</a></p><p> </p></div></div></div><div class="row"><div class="col-md-7 col-sm-12"></a><a class="btn btn-lg btn-out" href="/planningandbuyinginsidersummit/archive/"> Previous Events</a></div></div></div></div></section><section class="bg-light" id="attendees"><div class="container"><div class="row"><div class="col-lg-12"><h2>Previous Planning and Buying Insider Summit Attendees</h2></div><div class="col-3 col-md-6 col-sm-4 attendee-item style="display: flex;justify-content: center;""><img style="margin: auto;padding:5px 0;" class="img-fluid" src="https://s3.amazonaws.com/media.mediapost.com/images/events/sponsors/a_taste_of_koko_3874_250.png" alt=""></div><div class="col-3 col-md-6 col-sm-4 attendee-item style="display: flex;justify-content: center;""><img style="margin: auto;padding:5px 0;" class="img-fluid" src="https://s3.amazonaws.com/media.mediapost.com/images/events/sponsors/aarp_737_250.jpg" alt=""></div><div class="col-3 col-md-6 col-sm-4 attendee-item style="display: flex;justify-content: center;""><img style="margin: auto;padding:5px 0;" class="img-fluid" src="https://s3.amazonaws.com/media.mediapost.com/images/events/sponsors/angi_2879_250_Cakta7r.jpeg" alt=""></div><div class="col-3 col-md-6 col-sm-4 attendee-item style="display: flex;justify-content: center;""><img style="margin: auto;padding:5px 0;" class="img-fluid" src="https://s3.amazonaws.com/media.mediapost.com/images/events/sponsors/beardbrand_2209_250_A4YKjdz.png" alt=""></div><div class="col-3 col-md-6 col-sm-4 attendee-item style="display: flex;justify-content: center;""><img style="margin: auto;padding:5px 0;" class="img-fluid" src="https://s3.amazonaws.com/media.mediapost.com/images/events/sponsors/ciceron___2023_3367_250.png" alt=""></div><div class="col-3 col-md-6 col-sm-4 attendee-item style="display: flex;justify-content: center;""><img style="margin: auto;padding:5px 0;" class="img-fluid" src="https://s3.amazonaws.com/media.mediapost.com/images/events/sponsors/diageo_2005_250.png" alt=""></div><div class="col-3 col-md-6 col-sm-4 attendee-item style="display: flex;justify-content: center;""><img style="margin: auto;padding:5px 0;" class="img-fluid" src="https://s3.amazonaws.com/media.mediapost.com/images/events/sponsors/digitas_811_250.jpg" alt=""></div><div class="col-3 col-md-6 col-sm-4 attendee-item style="display: flex;justify-content: center;""><img style="margin: auto;padding:5px 0;" class="img-fluid" src="https://s3.amazonaws.com/media.mediapost.com/images/events/sponsors/ferrero_3864_250.jpg" alt=""></div><div class="col-3 col-md-6 col-sm-4 attendee-item style="display: flex;justify-content: center;""><img style="margin: auto;padding:5px 0;" class="img-fluid" src="https://s3.amazonaws.com/media.mediapost.com/images/events/sponsors/gen_digital_3744_250.png" alt=""></div><div class="col-3 col-md-6 col-sm-4 attendee-item style="display: flex;justify-content: center;""><img style="margin: auto;padding:5px 0;" class="img-fluid" src="https://s3.amazonaws.com/media.mediapost.com/images/events/sponsors/goodway_group_2362_250.jpg" alt=""></div><div class="col-3 col-md-6 col-sm-4 attendee-item style="display: flex;justify-content: center;""><img style="margin: auto;padding:5px 0;" class="img-fluid" src="https://s3.amazonaws.com/media.mediapost.com/images/events/sponsors/groupm_1079_250_e8Zky1i.png" alt=""></div><div class="col-3 col-md-6 col-sm-4 attendee-item style="display: flex;justify-content: center;""><img style="margin: auto;padding:5px 0;" class="img-fluid" src="https://s3.amazonaws.com/media.mediapost.com/images/events/sponsors/gsd_m_2882_250.png" alt=""></div><div class="col-3 col-md-6 col-sm-4 attendee-item style="display: flex;justify-content: center;""><img style="margin: auto;padding:5px 0;" class="img-fluid" src="https://s3.amazonaws.com/media.mediapost.com/images/events/sponsors/hunterblu_media_3831_250.png" alt=""></div><div class="col-3 col-md-6 col-sm-4 attendee-item style="display: flex;justify-content: center;""><img style="margin: auto;padding:5px 0;" class="img-fluid" src="https://s3.amazonaws.com/media.mediapost.com/images/events/sponsors/hyundai_motor_america_1918_250.png" alt=""></div><div class="col-3 col-md-6 col-sm-4 attendee-item style="display: flex;justify-content: center;""><img style="margin: auto;padding:5px 0;" class="img-fluid" src="https://s3.amazonaws.com/media.mediapost.com/images/events/sponsors/initiative_1635_250.jpg" alt=""></div><div class="col-3 col-md-6 col-sm-4 attendee-item style="display: flex;justify-content: center;""><img style="margin: auto;padding:5px 0;" class="img-fluid" src="https://s3.amazonaws.com/media.mediapost.com/images/events/sponsors/lean_media_3828_250.png" alt=""></div><div class="col-3 col-md-6 col-sm-4 attendee-item style="display: flex;justify-content: center;""><img style="margin: auto;padding:5px 0;" class="img-fluid" src="https://s3.amazonaws.com/media.mediapost.com/images/events/sponsors/lifelock_1430_250.jpg" alt=""></div><div class="col-3 col-md-6 col-sm-4 attendee-item style="display: flex;justify-content: center;""><img style="margin: auto;padding:5px 0;" class="img-fluid" src="https://s3.amazonaws.com/media.mediapost.com/images/events/sponsors/luckie_3880_250.jpg" alt=""></div><div class="col-3 col-md-6 col-sm-4 attendee-item style="display: flex;justify-content: center;""><img style="margin: auto;padding:5px 0;" class="img-fluid" src="https://s3.amazonaws.com/media.mediapost.com/images/events/sponsors/mccann_health_engagement_3274_250.jpg" alt=""></div><div class="col-3 col-md-6 col-sm-4 attendee-item style="display: flex;justify-content: center;""><img style="margin: auto;padding:5px 0;" class="img-fluid" src="https://s3.amazonaws.com/media.mediapost.com/images/events/sponsors/outdoor_nation_3504_250.jpg" alt=""></div><div class="col-3 col-md-6 col-sm-4 attendee-item style="display: flex;justify-content: center;""><img style="margin: auto;padding:5px 0;" class="img-fluid" src="https://s3.amazonaws.com/media.mediapost.com/images/events/sponsors/penguin_random_house_1518_250.png" alt=""></div><div class="col-3 col-md-6 col-sm-4 attendee-item style="display: flex;justify-content: center;""><img style="margin: auto;padding:5px 0;" class="img-fluid" src="https://s3.amazonaws.com/media.mediapost.com/images/events/sponsors/pjx_media_3797_250.png" alt=""></div><div class="col-3 col-md-6 col-sm-4 attendee-item style="display: flex;justify-content: center;""><img style="margin: auto;padding:5px 0;" class="img-fluid" src="https://s3.amazonaws.com/media.mediapost.com/images/events/sponsors/sandoz_3412_250_FO0TuAp.png" alt=""></div><div class="col-3 col-md-6 col-sm-4 attendee-item style="display: flex;justify-content: center;""><img style="margin: auto;padding:5px 0;" class="img-fluid" src="https://s3.amazonaws.com/media.mediapost.com/images/events/sponsors/sanford_health_3857_250.png" alt=""></div><div class="col-3 col-md-6 col-sm-4 attendee-item style="display: flex;justify-content: center;""><img style="margin: auto;padding:5px 0;" class="img-fluid" src="https://s3.amazonaws.com/media.mediapost.com/images/events/sponsors/sherry_matthews_group_3829_250.png" alt=""></div><div class="col-3 col-md-6 col-sm-4 attendee-item style="display: flex;justify-content: center;""><img style="margin: auto;padding:5px 0;" class="img-fluid" 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class="clearfix"></div></form></div></div></div></div></div></section><div class="portfolio-modal modal fade" id="subscribe-form-success" tabindex="-1" role="dialog" aria-hidden="true"><div class="modal-dialog"><div class="modal-content"><div class="container"><div class="row"><div class="col-lg-8 mx-auto"><div class="modal-body"><h4>You are subscribed.</h4></div></div></div></div><div class="modal-footer" style="background-color: white;"><button type="button" class="btn btn-primary" data-dismiss="modal">Close</button></div></div></div></div><section id="agenda"><div class="container"><div class="row"><div class="col-lg-12"><h2>Agenda</h2></div></div><div class="row" style="margin-top:0;"><div class="col-md-12 col-sm-12" style="margin-bottom:30px;"><div id="content" style="position: relative;"><div class="agenda_item" style="clear:both;border-bottom:none;"><ul class="nav nav-tabs" id="agenda-tabs"><li class="active"><a href="#day-20250226"><div id="agenda_date_20250226" class="agenda_date show"><h2>Wednesday, 02/26</h2></div></a></li><li class="active"><a href="#day-20250227"><div id="agenda_date_20250227" class="agenda_date show"><h2>Thursday, 02/27</h2></div></a></li><li class="active"><a href="#day-20250228"><div id="agenda_date_20250228" class="agenda_date show"><h2>Friday, 02/28</h2></div></a></li><li class="active"><a href="#day-20250301"><div id="agenda_date_20250301" class="agenda_date show"><h2>Saturday, 03/01</h2></div></a></li></ul><section id="day-20250226" name="day-20250226" style="clear:both;padding-top:0;"><h3>Wednesday, 02/26</h3><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 6:30 PM ET </strong><div class="et_time"> 6:30 PM ET </div></div><div class="agenda_right"><span class="agenda_title"> Welcome Cocktails </span></div></div><div id="more_18520" style="float: none; clear: none; display: block;" class="more" ><div class="agenda_description"></div></div></div></section><section id="day-20250227" name="day-20250227" style="clear:both;"><h3>Thursday, 02/27</h3><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 9:15 AM ET </strong><div class="et_time"> 9:15 AM ET </div></div><div class="agenda_right"><span class="agenda_title"> Sponsor Breakfast Presentation </span></div></div><div id="more_18521" style="float: none; clear: none; display: block;" class="more" ><div class="agenda_description"></div></div></div><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 9:35 AM ET </strong><div class="et_time"> 9:35 AM ET </div></div><div class="agenda_right"><span class="agenda_title"> Opening Remarks </span></div></div><div id="more_18522" style="float: none; clear: none; display: block;" class="more" ><div class="agenda_description"></div></div></div><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 9:45 AM ET </strong><div class="et_time"> 9:45 AM ET </div></div><div class="agenda_right"><span class="agenda_title"> Keynote – Un-Media Planning </span></div></div><div id="more_18523" style="float: none; clear: none; display: block;" class="more" ><div class="agenda_description"></div></div></div><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 10:15 AM ET </strong><div class="et_time"> 10:15 AM ET </div></div><div class="agenda_right"><span class="agenda_title"> Panel: Collage Planning: Post-Media Media Strategy Universe </span></div></div><div id="more_18524" style="float: none; clear: none; display: block;" class="more" ><div class="agenda_description"> Beyond fragmentation and omnichannel, influencer partnerships, creator empires, live streaming and chat apps, co-marketing partnerships, sponsorships and brand experiences have expanded a media plan that used to be centered around TV. Our panel shares practical ways they are planning a collage of fundamentally different and incompatible channels as “media.” </div></div></div><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 10:45 AM ET </strong><div class="et_time"> 10:45 AM ET </div></div><div class="agenda_right"><span class="agenda_title"> Sponsor Spotlight and Break </span></div></div><div id="more_18525" style="float: none; clear: none; display: block;" class="more" ><div class="agenda_description"></div></div></div><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 11:15 AM ET </strong><div class="et_time"> 11:15 AM ET </div></div><div class="agenda_right"><span class="agenda_title"> Case Study: Last Man Standing: Navigating the New Sports Media </span></div></div><div id="more_18526" style="float: none; clear: none; display: block;" class="more" ><div class="agenda_description"></div></div></div><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 11:40 AM ET </strong><div class="et_time"> 11:40 AM ET </div></div><div class="agenda_right"><span class="agenda_title"> Case Study </span></div></div><div id="more_18527" style="float: none; clear: none; display: block;" class="more" ><div class="agenda_description"></div></div></div><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 12:00 PM ET </strong><div class="et_time"> 12:00 PM ET </div></div><div class="agenda_right"><span class="agenda_title"> Roundtable: Planning in a Post-TV Universe </span></div></div><div id="more_18528" style="float: none; clear: none; display: block;" class="more" ><div class="agenda_description"><p>TV is no longer the core medium and metric around which plans can be built. What does a plan look like now?</p></div></div></div><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 12:00 PM ET </strong><div class="et_time"> 12:00 PM ET </div></div><div class="agenda_right"><span class="agenda_title"> Roundtable: The New Sports Media Equation </span></div></div><div id="more_18529" style="float: none; clear: none; display: block;" class="more" ><div class="agenda_description"><p>How has this last bastion of live mass media presented buyers and planners with new allocation and omnichannel challenges and opportunities? </p></div></div></div><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 12:00 PM ET </strong><div class="et_time"> 12:00 PM ET </div></div><div class="agenda_right"><span class="agenda_title"> Roundtable: Commercial Media and the RMN Revolution </span></div></div><div id="more_18530" style="float: none; clear: none; display: block;" class="more" ><div class="agenda_description"><p>How can planners manage the explosion of inventory, data and interest in RMNs without over-allocating toward the hype?</p></div></div></div><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 12:00 PM ET </strong><div class="et_time"> 12:00 PM ET </div></div><div class="agenda_right"><span class="agenda_title"> Roundtable: AI and the New Brand and Performance Equation </span></div></div><div id="more_18531" style="float: none; clear: none; display: block;" class="more" ><div class="agenda_description"> As AI informs the full media chain, how can dynamic creative and allocation serve brand and sales at once? </div></div></div><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 12:45 PM ET </strong><div class="et_time"> 12:45 PM ET </div></div><div class="agenda_right"><span class="agenda_title"> Sponsor Lunch Presentation </span></div></div><div id="more_18532" style="float: none; clear: none; display: block;" class="more" ><div class="agenda_description"></div></div></div><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 2:00 PM ET </strong><div class="et_time"> 2:00 PM ET </div></div><div class="agenda_right"><span class="agenda_title"><a href="/planningandbuyinginsidersummit/#activities">Afternoon Activities</a></span></div></div><div id="more_18534" style="float: none; clear: none; display: block;" class="more" ><div class="agenda_description"></div></div></div><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 6:30 PM ET </strong><div class="et_time"> 6:30 PM ET </div></div><div class="agenda_right"><span class="agenda_title"> Cocktail Party </span></div></div><div id="more_18535" style="float: none; clear: none; display: block;" class="more" ><div class="agenda_description"></div></div></div><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 7:30 PM ET </strong><div class="et_time"> 7:30 PM ET </div></div><div class="agenda_right"><span class="agenda_title"> Dinner </span></div></div><div id="more_18537" style="float: none; clear: none; display: block;" class="more" ><div class="agenda_description"></div></div></div></section><section id="day-20250228" name="day-20250228" style="clear:both;"><h3>Friday, 02/28</h3><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 9:15 AM ET </strong><div class="et_time"> 9:15 AM ET </div></div><div class="agenda_right"><span class="agenda_title"> Sponsor Breakfast Presentation </span></div></div><div id="more_18539" style="float: none; clear: none; display: block;" class="more" ><div class="agenda_description"></div></div></div><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 9:35 AM ET </strong><div class="et_time"> 9:35 AM ET </div></div><div class="agenda_right"><span class="agenda_title"> Welcome Back </span></div></div><div id="more_18540" style="float: none; clear: none; display: block;" class="more" ><div class="agenda_description"></div></div></div><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 9:45 AM ET </strong><div class="et_time"> 9:45 AM ET </div></div><div class="agenda_right"><span class="agenda_title"> Keynote: The Data Driven Media Plan </span></div></div><div id="more_18541" style="float: none; clear: none; display: block;" class="more" ><div class="agenda_description"></div></div></div><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 10:15 AM ET </strong><div class="et_time"> 10:15 AM ET </div></div><div class="agenda_right"><span class="agenda_title"> Panel: Algorithmic Planning: Managing the Machine </span></div></div><div id="more_18542" style="float: none; clear: none; display: block;" class="more" ><div class="agenda_description"> As platform algorithms manage more links in the media chain, from segmentation to dynamic creative and optimizing against multiple outcomes, how must the planners’ roles change? How does media and creative need to work together earlier to feed the new machine? What skills and tools will be needed to work at a higher level to shape brand strategy across multiple channels? </div></div></div><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 10:45 AM ET </strong><div class="et_time"> 10:45 AM ET </div></div><div class="agenda_right"><span class="agenda_title"> Sponsor Spotlight and Break </span></div></div><div id="more_18543" style="float: none; clear: none; display: block;" class="more" ><div class="agenda_description"></div></div></div><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 11:15 AM ET </strong><div class="et_time"> 11:15 AM ET </div></div><div class="agenda_right"><span class="agenda_title"> Case Study: Experience as Media: Signals from the Virtual World </span></div></div><div id="more_18544" style="float: none; clear: none; display: block;" class="more" ><div class="agenda_description"></div></div></div><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 11:45 AM ET </strong><div class="et_time"> 11:45 AM ET </div></div><div class="agenda_right"><span class="agenda_title"> Case Study: We’re All Media Now: Branded Content </span></div></div><div id="more_18545" style="float: none; clear: none; display: block;" class="more" ><div class="agenda_description"></div></div></div><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 12:05 PM ET </strong><div class="et_time"> 12:05 PM ET </div></div><div class="agenda_right"><span class="agenda_title"> Roundtable: That Measurement Roundtable - AI Edition </span></div></div><div id="more_18546" style="float: none; clear: none; display: block;" class="more" ><div class="agenda_description"><p>As vendors promise more efficiency and insight from AI powered media measurement tools, how do we separate the hype from the helpful?</p></div></div></div><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 12:05 PM ET </strong><div class="et_time"> 12:05 PM ET </div></div><div class="agenda_right"><span class="agenda_title"> Roundtable: Virtual Worlds and eSports </span></div></div><div id="more_18547" style="float: none; clear: none; display: block;" class="more" ><div class="agenda_description"> How do brands best dive into immersive media, from virtual sports leagues to streaming to Fortnite and Roblox? </div></div></div><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 12:05 PM ET </strong><div class="et_time"> 12:05 PM ET </div></div><div class="agenda_right"><span class="agenda_title"> Roundtable: Is There an Audio Strategy? </span></div></div><div id="more_18548" style="float: none; clear: none; display: block;" class="more" ><div class="agenda_description"> The power of podcasting as both an advertising and branded content vehicle. </div></div></div><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 12:05 PM ET </strong><div class="et_time"> 12:05 PM ET </div></div><div class="agenda_right"><span class="agenda_title"> Roundtable: Personalized Advertising </span></div></div><div id="more_18549" style="float: none; clear: none; display: block;" class="more" ><div class="agenda_description"> How “one-to-one” can ad media go? Where is it working and how? </div></div></div><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 12:50 PM ET </strong><div class="et_time"> 12:50 PM ET </div></div><div class="agenda_right"><span class="agenda_title"> Sponsor Lunch Presentation </span></div></div><div id="more_18550" style="float: none; clear: none; display: block;" class="more" ><div class="agenda_description"></div></div></div><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 2:00 PM ET </strong><div class="et_time"> 2:00 PM ET </div></div><div class="agenda_right"><span class="agenda_title"><a href="/planningandbuyinginsidersummit/#activities">Afternoon Activities</a></span></div></div><div id="more_18533" style="float: none; clear: none; display: block;" class="more" ><div class="agenda_description"></div></div></div><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 6:30 PM ET </strong><div class="et_time"> 6:30 PM ET </div></div><div class="agenda_right"><span class="agenda_title"> Cocktail Party </span></div></div><div id="more_18536" style="float: none; clear: none; display: block;" class="more" ><div class="agenda_description"></div></div></div><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 7:30 PM ET </strong><div class="et_time"> 7:30 PM ET </div></div><div class="agenda_right"><span class="agenda_title"> Dinner </span></div></div><div id="more_18538" style="float: none; clear: none; display: block;" class="more" ><div class="agenda_description"></div></div></div></section><section id="day-20250301" name="day-20250301" style="clear:both;"><h3>Saturday, 03/01</h3><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 9:00 AM ET </strong><div class="et_time"> 9:00 AM ET </div></div><div class="agenda_right"><span class="agenda_title"> Agency Q&A: Where Do Agencies Add Value Now? </span></div></div><div id="more_18551" style="float: none; clear: none; display: block;" class="more" ><div class="agenda_description"> How does a major media agency justify its role with clients? As trend hunters? As media strategists? As tech and AI managers? And how are they solving for information asymmetry and mismatched incentives? </div></div></div><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 9:30 AM ET </strong><div class="et_time"> 9:30 AM ET </div></div><div class="agenda_right"><span class="agenda_title"> Panel: Attributing the Collage: Post-Media Measurement </span></div></div><div id="more_18552" style="float: none; clear: none; display: block;" class="more" ><div class="agenda_description"> When a brand strategy includes such a collage of disparate touchpoints that are only sorta-kinda like media as we3 have known it, what consistent metric applies anymore? Podcasting, creator media, RMNs, brand partnerships, social influencers, CTV, etc. etc. Is there a model for this? </div></div></div><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 10:00 AM ET </strong><div class="et_time"> 10:00 AM ET </div></div><div class="agenda_right"><span class="agenda_title"> Agency Q&A: The New Art of In-Housing </span></div></div><div id="more_18553" style="float: none; clear: none; display: block;" class="more" ><div class="agenda_description"></div></div></div><div class="agenda_item" style="float:left;"><div class="time_and_title"><div class="agenda_time"><strong> 10:30 AM ET </strong><div class="et_time"> 10:30 AM ET </div></div><div class="agenda_right"><span class="agenda_title"> Summit Ends </span></div></div><div id="more_18554" style="float: none; clear: none; display: block;" class="more" ><div class="agenda_description"></div></div></div></section></div></div></div><div class="col-md-1 col-sm-12"></div></div></div></section><div class="portfolio-modal modal fade" id="speakerModal" tabindex="-1" role="dialog" aria-hidden="true"><div class="modal-dialog"><div class="modal-content"><div class="close-modal" data-dismiss="modal"><div class="lr"><div class="rl"></div></div></div><div class="container"><div class="row"><div class="col-lg-8 mx-auto"><div class="modal-body"></div></div></div></div></div></div></div><section id="speakers" class="bg-light" ><div class="container"><div class="row"><div class="col-lg-12"><h2>Speakers</h2></div></div><div class="row"><div class="col-md-8 col-sm-12"><p> We're working on finding the best speakers for this event. If you think you'd be a good fit, please submit a speaker proposal using the link below. </p></div></div><div class="row" style="margin-top:0;"><div class="col-md-12 col-sm-12"><a class="btn btn-out btn-lg" href="speakerproposal/">Speaker Proposal Form</a></div></div></div></section><div class="portfolio-modal modal fade" id="brand-marketer-program-form-success" tabindex="-1" role="dialog" aria-hidden="true"><div class="modal-dialog"><div class="modal-content"><div class="container"><div class="row"><div class="col-lg-8 mx-auto"><div class="modal-body"><h4>Thank you! 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Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through <a href="speakerproposal/">this form</a>, no exceptions. 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