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background: #666666; opacity: 0.5; filter: Alpha(Opacity=50); display: none; overflow: auto; z-index: 80; } #spinner { position: fixed; top: 40%; left: 50%; margin-left: -50px; margin-top: -50px; z-index: 90; } #listdesc { position: absolute; z-index: 20; } #selector ul { width: 100%; height: 300px; margin: 0px; padding: 2px; border-spacing: 0px; background-color: #FFFFFF; border: 1px solid #DEDEDE; overflow-y: scroll; text-align: left; } #selector li { margin: 0px; padding: 1px; background-color: #FFFFFF; cursor: pointer; list-style: none; } @media screen and (max-width: 767px) { .listaddress { width: 540px; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; } } @media screen and (max-width: 639px) { .listaddress { width: 380px; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; } .steps-active { width: 100%; } .steps-inactive { width: 100%; } .box { width: 100%; } } @media screen and (max-width: 479px) { .listaddress { width: 240px; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; } .tabs-active { margin: 0px 1px 20px 0px; width: 49%; } .tabs-inactive { margin: 0px 1px 20px 0px; width: 49%; } } h1 { font-family: 'Montserrat', sans-serif; font-size: 21px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px; } h2 { font-family: 'Montserrat', sans-serif; font-size: 21px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px; } h3 { font-family: 'Montserrat', sans-serif; font-size: 21px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px; } h4 { font-family: 'Montserrat', sans-serif; font-size: 16px; font-weight: normal; color: #FFFFFF; margin: 0px; } h4 a { color: #FFFFFF; text-decoration: none; } h4 a:hover { text-decoration: underline; } hr { width: 100%; height: 1px; color: #999999; border-style: dotted; border-color: #999999; border-width: 1px 0px 0px 0px; padding-top: 1px; padding-bottom: 1px; } .grey { color: #999999; margin: 0px; } .error { color: #CC3333; margin: 0px; } .orange { color: #FF9933; margin: 0px; } .green { color: #009900; margin: 0px; } .message { color: #3333FF; margin: 0px; } .highlight { background-color: #FFFF33; } .subindent { margin-left: 25px; } .superindent { margin-left: 50px; } input, select, textarea { font-family: 'Montserrat', sans-serif; font-size: 16px; color: #000000; } input[readonly] { background-color: #EEEEEE; cursor: not-allowed; } input[type="submit"] { min-width: 80px; margin: 2px; padding: 4px 10px 4px 10px; background-color: #FEFEFE; border: 1px solid #DEDEDE; -webkit-transition: all 0.30s ease-in-out; -moz-transition: all 0.30s ease-in-out; -ms-transition: all 0.30s ease-in-out; -o-transition: all 0.30s ease-in-out; outline: none; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } input[type="submit"]:hover { background-color: #FAFAFA; box-shadow: 0px 0px 2px 0px #0C3C60; border: 1px solid #0C3C60; } input[type="submit"]:focus { background-color: #FAFAFA; box-shadow: 0px 0px 2px 0px #0C3C60; border: 1px solid #0C3C60; } input[type="submit"]:disabled { background-color: #EEEEEE; border: 1px solid #DEDEDE; cursor: not-allowed; } input[type="button"] { min-width: 80px; margin: 2px; padding: 4px 10px 4px 10px; background-color: #FEFEFE; border: 1px solid #DEDEDE; -webkit-transition: all 0.30s ease-in-out; -moz-transition: all 0.30s ease-in-out; -ms-transition: all 0.30s ease-in-out; -o-transition: all 0.30s ease-in-out; outline: none; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } input[type="button"]:hover { background-color: #FAFAFA; box-shadow: 0px 0px 2px 0px #0C3C60; border: 1px solid #0C3C60; } input[type="button"]:focus { background-color: #FAFAFA; box-shadow: 0px 0px 2px 0px #0C3C60; border: 1px solid #0C3C60; } input[type="button"]:disabled { background-color: #EEEEEE; border: 1px solid #DEDEDE; cursor: not-allowed; } input[type="checkbox"] { background-color: #FFFFFF; border: 1px solid #DEDEDE; padding: 2px 4px 2px 4px; -webkit-transition: all 0.30s ease-in-out; -moz-transition: all 0.30s ease-in-out; -ms-transition: all 0.30s ease-in-out; -o-transition: all 0.30s ease-in-out; outline: none; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } input[type="checkbox"]:focus { box-shadow: 0px 0px 2px 0px #0C3C60; border: 1px solid #0C3C60; } input[type="radio"] { background-color: #FFFFFF; border: 1px solid #DEDEDE; padding: 2px 4px 2px 4px; -webkit-transition: all 0.30s ease-in-out; -moz-transition: all 0.30s ease-in-out; -ms-transition: all 0.30s ease-in-out; -o-transition: all 0.30s ease-in-out; outline: none; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } input[type="radio"]:focus { box-shadow: 0px 0px 2px 0px #0C3C60; border: 1px solid #0C3C60; } input[type="text"] { width: 310px; margin: 1px; padding: 4px 4px 4px 4px; background-color: #FFFFFF; border: 1px solid #DEDEDE; -webkit-transition: all 0.30s ease-in-out; -moz-transition: all 0.30s ease-in-out; -ms-transition: all 0.30s ease-in-out; -o-transition: all 0.30s ease-in-out; outline: none; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } input[type="text"]:focus { box-shadow: 0px 0px 2px 0px #0C3C60; border: 1px solid #0C3C60; } input[type="text"]:disabled { background-color: #EEEEEE; cursor: not-allowed; } input[type="text"].listsel { width: 100%; } input[type="text"].profile { width: 100%; } input[type="text"].quarter { width: 270px; } input[type="text"].format { width: 220px; } input[type="text"].t2 { width: 160px; } input[type="text"].half { width: 152px; } input[type="text"].t2color { width: 125px; } input[type="text"].period { width: 50px; } input[type="text"].filter { width: 100%; background-image: url("/web/20240114000025im_/http://community.emailogy.com/archives/images/material_archive_filter_22x22.png"); background-repeat: no-repeat; background-position: right; padding-right: 25px; } input[type="text"].user { width: 100%; background-image: url("/web/20240114000025im_/http://community.emailogy.com/archives/images/material_archive_user_22x22.png"); background-repeat: no-repeat; background-position: right; padding-right: 25px; } input[type="text"].items { width: 100%; background-image: url("/web/20240114000025im_/http://community.emailogy.com/archives/images/material_archive_items_22x22.png"); background-repeat: no-repeat; background-position: right; padding-right: 25px; } input[type="text"].search { width: 100px; background-image: url("/web/20240114000025im_/http://community.emailogy.com/archives/images/material_archive_search_22x22.png"); background-repeat: no-repeat; background-position: right; padding-right: 25px; } input[type="text"].lists { width: 100px; background-image: url("/web/20240114000025im_/http://community.emailogy.com/archives/images/material_archive_items_22x22.png"); background-repeat: no-repeat; background-position: right; padding-right: 25px; } input[type="text"].blank { background-color: #FFFFFF; background-image: none; padding-right: 25px; } input[type="password"] { width: 310px; margin: 1px; padding: 4px 4px 4px 4px; background-color: #FFFFFF; border: 1px solid #DEDEDE; -webkit-transition: all 0.30s ease-in-out; -moz-transition: all 0.30s ease-in-out; -ms-transition: all 0.30s ease-in-out; -o-transition: all 0.30s ease-in-out; outline: none; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } input[type="password"]:focus { box-shadow: 0px 0px 2px 0px #0C3C60; border: 1px solid #0C3C60; } input[type="password"]:disabled { background-color: #EEEEEE; cursor: not-allowed; } input[type="file"] { width: 310px; margin: 1px; padding: 4px 4px 4px 4px; background-color: #FFFFFF; border: 1px solid #DEDEDE; -webkit-transition: all 0.30s ease-in-out; -moz-transition: all 0.30s ease-in-out; -ms-transition: all 0.30s ease-in-out; -o-transition: all 0.30s ease-in-out; outline: none; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } input[type="file"]:focus { box-shadow: 0px 0px 2px 0px #0C3C60; border: 1px solid #0C3C60; } input[type="file"]:disabled { background-color: #EEEEEE; cursor: not-allowed; } input[type="file"].profile { width: 100%; } input[type="search"] { width: 100%; margin: 1px; padding: 4px 4px 4px 4px; background-color: #FFFFFF; border: 1px solid #DEDEDE; -webkit-transition: all 0.30s ease-in-out; -moz-transition: all 0.30s ease-in-out; -ms-transition: all 0.30s ease-in-out; -o-transition: all 0.30s ease-in-out; outline: none; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } input[type="search"]:focus { box-shadow: 0px 0px 2px 0px #0C3C60; border: 1px solid #0C3C60; } input[type="search"]:disabled { background-color: #EEEEEE; cursor: not-allowed; } select { width: 310px; margin: 1px; padding: 3px 4px 3px 4px; background-color: #FFFFFF; border: 1px solid #DEDEDE; -webkit-transition: all 0.30s ease-in-out; -moz-transition: all 0.30s ease-in-out; -ms-transition: all 0.30s ease-in-out; -o-transition: all 0.30s ease-in-out; outline: none; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } select:focus { box-shadow: 0px 0px 2px 0px #0C3C60; border: 1px solid #0C3C60; } select:disabled { background-color: #EEEEEE; cursor: not-allowed; } select.listsel { width: 100%; } select.profile { width: 100%; } select.period { width: 200px; } select.shortperiod { width: 105px; } select.format { width: 220px; } select.t2 { width: 160px; } select.lists { width: 100px; } select.opt { width: 40px; } select.opts { width: 75px; } textarea { width: 100%; margin: 0px; padding: 4px 4px 4px 4px; background-color: #FFFFFF; border: 1px solid #DEDEDE; -webkit-transition: all 0.30s ease-in-out; -moz-transition: all 0.30s ease-in-out; -ms-transition: all 0.30s ease-in-out; -o-transition: all 0.30s ease-in-out; outline: none; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } textarea:focus { box-shadow: 0px 0px 2px 0px #0C3C60; border: 1px solid #0C3C60; } textarea:disabled { background-color: #EEEEEE; cursor: not-allowed; } textarea.short { width: 310px; } iframe { width: 100%; height: auto; margin: 0px; padding: 0px; border: 1px solid #DEDEDE; background-color: #FFFFFF; display: block; } ::-webkit-scrollbar { height: 15px; width: 15px; } ::-webkit-scrollbar-track { background-color: #F1F1F1; } ::-webkit-scrollbar-thumb { background-color: #C1C1C1; } @media screen and (max-width: 359px) { input[type="text"] { width: 260px; } input[type="text"].quarter { width: 225px; } input[type="text"].format { width: 185px; } input[type="text"].half { width: 127px; } input[type="password"] { width: 260px; } input[type="file"] { width: 260px; } select { width: 260px; } select.format { width: 185px; } textarea.short { width: 260px; } } #table-wrap { width: 100%; max-width: 930px; height: auto; margin: 0px; padding: 0px; overflow-x: scroll; } #canvas-wrap { width: 100%; height: 500px; margin: 0px; padding: 20px 0px 20px 0px; background-color: #FFFFFF; } #canvas { width: 100%; height: 500px; margin: 0px; padding: 0px; background-color: #FFFFFF; } .chartjs-hidden-iframe { background-color: transparent; } .emphasizedcell { margin: 0px; padding: 5px; border-spacing: 0px; background-color: #0C3C60; } .normalgroup { margin: 0px; padding: 5px; border-spacing: 0px; background-color: #FFFFFF; } .emphasizedgroup { margin: 0px; padding: 5px; border-spacing: 0px; background-color: #F7F9FE; } .headergroup { margin: 0px; padding: 5px; border-spacing: 0px; background-color: #C4CDDE; } .nogroup { margin: 0px; padding: 5px; border-spacing: 0px; } .listgroup { margin: 0px; padding: 2px 5px 2px 0px; border-spacing: 0px; } .tablesorter th { margin: 0px; padding: 5px; border-spacing: 0px; background-color: #0C3C60; } .tablesorter thead td { margin: 0px; padding: 5px; border-spacing: 0px; background-color: #0C3C60; } .tablesorter .header { background-image: url('/web/20240114000025im_/http://community.emailogy.com/archives/images/material_menu_sort_both_17x11.png'); background-repeat: no-repeat; background-position: center right; cursor: pointer; padding-right: 25px; outline: none; } .tablesorter .tablesorter-header { background-image: url('/web/20240114000025im_/http://community.emailogy.com/archives/images/material_menu_sort_both_17x11.png'); background-repeat: no-repeat; background-position: center right; cursor: pointer; padding-right: 25px; outline: none; } .tablesorter thead .headerSortUp { background-image: url('/web/20240114000025im_/http://community.emailogy.com/archives/images/material_menu_sort_up_17x11.png'); } .tablesorter thead .tablesorter-headerAsc { background-image: url('/web/20240114000025im_/http://community.emailogy.com/archives/images/material_menu_sort_up_17x11.png'); } .tablesorter thead .tablesorter-headerSortUp { background-image: url('/web/20240114000025im_/http://community.emailogy.com/archives/images/material_menu_sort_up_17x11.png'); } .tablesorter thead .headerSortDown { background-image: url('/web/20240114000025im_/http://community.emailogy.com/archives/images/material_menu_sort_down_17x11.png'); } .tablesorter thead .tablesorter-headerDesc { background-image: url('/web/20240114000025im_/http://community.emailogy.com/archives/images/material_menu_sort_down_17x11.png'); } .tablesorter thead .tablesorter-headerSortDown { background-image: url('/web/20240114000025im_/http://community.emailogy.com/archives/images/material_menu_sort_down_17x11.png'); } .tablesorter thead .sorter-false { background-image: none !important; cursor: auto !important; } .tablesorter tr.odd>td { margin: 0px; padding: 5px; border-spacing: 0px; background-color: #FFFFFF; } .tablesorter tr.even>td { margin: 0px; padding: 5px; border-spacing: 0px; background-color: #F7F9FE; } .tablesorter .tablesorter-filter-row td { margin: 0px; padding: 5px; border-spacing: 0px; background-color: #C4CDDE; } .tablesorter input.tablesorter-filter { width: 100%; background-image: url("/web/20240114000025im_/http://community.emailogy.com/archives/images/material_archive_filter_22x22.png"); background-repeat: no-repeat; background-position: left; padding-left: 25px; } .tablesorter .filtered { display: none; } @media screen and (max-width: 767px) { .tablesorter .tablesorter-filter-row td { display: block; } } .nowrap{white-space:nowrap}.forcewrap{width:260px;min-width:100%;overflow-wrap:break-word;word-wrap:break-word;-ms-word-break:break-word;word-break:break-word}.noselect{-webkit-touch-callout:none;-webkit-user-select:none;-khtml-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;-webkit-tap-highlight-color:transparent}.pointer{cursor:pointer}.not-allowed{cursor:not-allowed}.left{text-align:left}.center{text-align:center}.right{text-align:right}.top{vertical-align:top}.middle{vertical-align:middle}.bottom{vertical-align:bottom}.table-center{margin-left:auto;margin-right:auto}.border{border:1px solid #DEDEDE}.border-top{border-top:1px solid #DEDEDE}.border-right{border-right:1px solid #DEDEDE}.border-bottom{border-bottom:1px solid #DEDEDE}.border-left{border-left:1px solid #DEDEDE}.line-height{line-height:22px}.nopadding{margin:0;padding:0;border-spacing:0}.pad-content{width:100%;margin:0;padding:0;border-spacing:8px}.pad-left{padding-left:5px}.pad-right{padding-right:5px}.pad-top{padding-top:3px}.pad-bottom{padding-bottom:10px}.pad-icon{padding:1px 10px 1px 1px}.block{display:block!important}.none{display:none!important}.float-left{float:left}.float-right{float:right}.width-100{width:100%}.width-95{width:95%}.width-90{width:90%}.width-85{width:85%}.width-80{width:80%}.width-75{width:75%}.width-70{width:70%}.width-65{width:65%}.width-60{width:60%}.width-55{width:55%}.width-50{width:50%}.width-45{width:45%}.width-40{width:40%}.width-35{width:35%}.width-30{width:30%}.width-25{width:25%}.width-20{width:20%}.width-15{width:15%}.width-10{width:10%}.width-5{width:5%}.width-1{width:1%} .show-l,.show-m,.show-s,.show-xs{display:none} @media screen and (max-width:991px){.hide-l{display:none}.show-l{display:inline-block}.break-l{display:block}.head-l{width:auto!important;display:block;text-align:left!important}.row-l{width:inherit;display:block;text-align:left!important}.bold-l{font-weight:bold}} @media screen and (max-width:767px){.hide-m{display:none}.show-m{display:inline-block}.break-m{display:block}.head-m{width:auto!important;display:block;text-align:left!important}.row-m{width:inherit;display:block;text-align:left!important}.bold-m{font-weight:bold}} @media screen and (max-width:639px){.hide-s{display:none}.show-s{display:inline-block}.break-s{display:block}.head-s{width:auto!important;display:block;text-align:left!important}.row-s{width:inherit;display:block;text-align:left!important}.bold-s{font-weight:bold}} @media screen and (max-width:479px){.hide-xs{display:none}.show-xs{display:inline-block}.break-xs{display:block}.head-xs{width:auto!important;display:block;text-align:left!important}.row-xs{width:inherit;display:block;text-align:left!important}.bold-xs{font-weight:bold}.reduce{width:48px;height:48px}} </style> <link href="/web/20240114000025cs_/http://community.emailogy.com/archives/js/jquery-ui/jquery-ui-1.12.1.custom.css" rel="stylesheet"> <style type="text/css"> .ui-widget { font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; } .ui-widget-header { background: none; border: none; background-color: #0C3C60; color: #FFFFFF; } .ui-widget-content a { color: #0C3C60; } .ui-widget input[type="text"] { font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; margin: 1px; padding: 3px 4px 3px 4px; background-color: #FFFFFF; border: 1px solid #CCCCCC; -webkit-transition: all 0.30s ease-in-out; -moz-transition: all 0.30s ease-in-out; -ms-transition: all 0.30s ease-in-out; -o-transition: all 0.30s ease-in-out; outline: none; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .ui-widget input[type="text"]:focus { box-shadow: 0px 0px 2px 0px #0C3C60; border: 1px solid #0C3C60; } .ui-widget select { font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; margin: 1px; padding: 3px 4px 3px 4px; background-color: #FFFFFF; border: 1px solid #CCCCCC; -webkit-transition: all 0.30s ease-in-out; -moz-transition: all 0.30s ease-in-out; -ms-transition: all 0.30s ease-in-out; -o-transition: all 0.30s ease-in-out; outline: none; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .ui-widget select:focus { box-shadow: 0px 0px 2px 0px #0C3C60; border: 1px solid #0C3C60; } .ui-widget textarea { font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; margin: 1px; padding: 3px 4px 3px 4px; background-color: #FFFFFF; border: 1px solid #CCCCCC; -webkit-transition: all 0.30s ease-in-out; -moz-transition: all 0.30s ease-in-out; -ms-transition: all 0.30s ease-in-out; -o-transition: all 0.30s ease-in-out; outline: none; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .ui-widget textarea:focus { box-shadow: 0px 0px 2px 0px #0C3C60; border: 1px solid #0C3C60; } .ui-widget button { font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; margin: 2px; padding: 3px 10px 3px 10px; background-color: #FEFEFE; border: 1px solid #CCCCCC; -webkit-transition: all 0.30s ease-in-out; -moz-transition: all 0.30s ease-in-out; -ms-transition: all 0.30s ease-in-out; -o-transition: all 0.30s ease-in-out; outline: none; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .ui-widget button:hover { background-color: #FAFAFA; box-shadow: 0px 0px 2px 0px #0C3C60; border: 1px solid #0C3C60; } .ui-widget button:focus { background-color: #FAFAFA; box-shadow: 0px 0px 2px 0px #0C3C60; border: 1px solid #0C3C60; } .ui-widget input[type="button"] { font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; margin: 2px; padding: 3px 10px 3px 10px; background-color: #FEFEFE; border: 1px solid #CCCCCC; -webkit-transition: all 0.30s ease-in-out; -moz-transition: all 0.30s ease-in-out; -ms-transition: all 0.30s ease-in-out; -o-transition: all 0.30s ease-in-out; outline: none; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .ui-widget input[type="button"]:hover { background-color: #FAFAFA; box-shadow: 0px 0px 2px 0px #0C3C60; border: 1px solid #0C3C60; } .ui-widget input[type="button"]:focus { background-color: #FAFAFA; box-shadow: 0px 0px 2px 0px #0C3C60; border: 1px solid #0C3C60; } .ui-widget input[type="submit"] { font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; margin: 2px; padding: 3px 10px 3px 10px; background-color: #FEFEFE; border: 1px solid #CCCCCC; -webkit-transition: all 0.30s ease-in-out; -moz-transition: all 0.30s ease-in-out; -ms-transition: all 0.30s ease-in-out; -o-transition: all 0.30s ease-in-out; outline: none; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .ui-widget input[type="submit"]:hover { background-color: #FAFAFA; box-shadow: 0px 0px 2px 0px #0C3C60; border: 1px solid #0C3C60; } .ui-widget input[type="submit"]:focus { background-color: #FAFAFA; box-shadow: 0px 0px 2px 0px #0C3C60; border: 1px solid #0C3C60; } ui-button { font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; margin: 2px; padding: 3px 10px 3px 10px; background-color: #FEFEFE; border: 1px solid #CCCCCC; -webkit-transition: all 0.30s ease-in-out; -moz-transition: all 0.30s ease-in-out; -ms-transition: all 0.30s ease-in-out; -o-transition: all 0.30s ease-in-out; outline: none; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } ui-button:hover { background-color: #FAFAFA; box-shadow: 0px 0px 2px 0px #0C3C60; border: 1px solid #0C3C60; } ui-button:focus { background-color: #FAFAFA; box-shadow: 0px 0px 2px 0px #0C3C60; border: 1px solid #0C3C60; } </style> <link rel="alternate" type="application/rss+xml" title="EMAILRULES - RSS 1.0" href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?RSS&L=EMAILRULES&v=1.0&LIMIT=100"> <link rel="alternate" type="application/rss+xml" title="EMAILRULES - RSS 2.0" href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?RSS&L=EMAILRULES&v=2.0&LIMIT=100"> <link rel="alternate" type="application/atom+xml" title="EMAILRULES - Atom 1.0" href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?RSS&L=EMAILRULES&v=ATOM1.0&LIMIT=100"> <script type="text/javascript" src="/web/20240114000025js_/http://community.emailogy.com/archives/js/jquery/jquery-3.3.1.min.js"></script> <script type="text/javascript" src="/web/20240114000025js_/http://community.emailogy.com/archives/js/jquery-ui/jquery-ui-1.12.1.custom.min.js"></script> <script type="text/javascript" src="/web/20240114000025js_/http://community.emailogy.com/archives/js/tablesorter/jquery.tablesorter.combined.min.js"></script> <script type="text/javascript" src="/web/20240114000025js_/http://community.emailogy.com/archives/js/tablesorter/widgets/widget-pager.min.js"></script> <script type="text/javascript" src="/web/20240114000025js_/http://community.emailogy.com/archives/js/tablesorter/widgets/widget-output.min.js"></script> <script type="text/javascript" src="http://web.archive.org/web/20240114000025js_/http://www.lsoft.com/js/autolink.js"></script> <script type="text/javascript" src="http://web.archive.org/web/20240114000025js_/http://www.lsoft.com/js/2019.js"></script> <script type="text/javascript"> var change = 0; function entryChanged() { change = 1; } function goTo(url) { location.href=url; } function reloadPage() { location.reload(); } function loadXMLDoc(url, reqfunc) { req = $.get(url, {}, reqfunc); } function postXMLDoc(url, params, reqfunc) { req = $.post(url, params, reqfunc); } function getFirstChild(n) { x=n.firstChild; while (x.nodeType!=1) {x=x.nextSibling} return x; } function getEditorContent(areaid) { var content; if (document.getElementById(areaid)) { try { var oEditor = CKEDITOR.instances[areaid]; content = oEditor.getData(); content = content.replace(/&/g,"&"); return content; } catch (err) { return document.getElementById(areaid).value; } } } function clearField(id) { $("#"+id).val(""); } function clearSessionStorage() { sessionStorage.clear(); } function clearLocalStorage() { localStorage.removeItem('tablesorter-filters'); } function isEmpty(x) { if ($(x).val()) {return 0} else {return 1}; } function inputFocus(id) { $("#"+id).addClass("blank"); } function inputBlur(id) { $("#"+id).removeClass("blank"); } function ck(c) { if (c) { $("."+c+":visible").prop("checked", true); } else { $(".ckbox:visible").prop("checked", true); } } function unck(c) { if (c) { $("."+c).prop("checked", false); } else { $(".ckbox").prop("checked", false); } } function setWidth() { if ($(window).width() < 479) { return 300 } else if ($(window).width() < 639) { return 450 } else { return 600 } } function setMaxHeight() { if ($(window).width() < 479) { return 525 } else if ($(window).width() < 639) { return 650 } else { return 650 } } function showHelp(title,template,section) { var w = setWidth(); var mh = setMaxHeight(); helptext = "/scripts/wa-COMMUNITY.exe?SHOWTPL=" + template + "&S=" + section + ""; $.ajax({ type: "GET", url: helptext, dataType: "html", cache: false, success: function(html) { $("#help").dialog({ autoOpen:false, width:w, height:"auto", maxHeight:mh, modal:false, title:title }); $("#help").html(html); $("#help").dialog("open"); } }); } function showWarning(title,template,section,button) { var w = setWidth(); var mh = setMaxHeight(); helptext = "/scripts/wa-COMMUNITY.exe?SHOWTPL=" + template + "&S=" + section + ""; $.ajax({ type: "GET", url: helptext, dataType: "html", cache: false, success: function(html) { $("#help").dialog({ autoOpen:false, width:w, height:"auto", maxHeight:mh, modal:true, title:title, buttons: [ { text:button, click: function() { $(this).dialog("close"); } } ] } ); $("#help").html(html); $("#help").dialog("open"); } }); } function showConfig(title,url) { var w = setWidth(); var mh = setMaxHeight(); $.ajax({ type: "GET", url: url, dataType: "html", cache: false, success: function(html) { $("#prompt").dialog({ autoOpen:false, width:w, height:"auto", maxHeight:mh, modal:true, title:title }); $("#prompt").html("<br />" + html + "<br />"); $("#prompt").dialog("open"); } }); } function showIframe(title,url) { var w = setWidth(); var mh = setMaxHeight(); $("#iframe").dialog({ width:w, height:"auto", maxHeight:mh, modal:true, title:title, close: function(event, ui) { reloadPage() } }); $("#iframe").html("<br /><iframe src=\"" + url + "\" style=\"width:100%; height:400px; border:none; background:none\"></div>"); $("#iframe").dialog("open"); } function showPrompt(title,prompt,button) { var w = setWidth(); $("#prompt").dialog({ autoOpen:false, width:w, height:"auto", modal:true, title:title, buttons: [ { text:button, click: function() { $(this).dialog("close"); } } ] }); $("#prompt").html("<br />" + prompt + "<br />"); $("#prompt").dialog("open"); } function showDialog(title) { var w = setWidth(); $("#dialog").dialog({ width:w, height:"auto", modal:true, title:title }); $("#dialog").dialog("open"); } function showNonModalDialog(title) { var w = setWidth(); $("#nmdialog").dialog({ width:w, height:"auto", modal:false, title:title }); $("#dialog").dialog("open"); } function confirmAction(title,prompt,yes,no,url) { var w = setWidth(); $("#prompt").dialog({ autoOpen:false, width:w, height:"auto", modal:true, title:title, buttons: [ { text:yes, click: function() { self.location.href = url; } }, { text:no, click: function() { $(this).dialog("close"); } } ] }); $("#prompt").html("<br />" + prompt + "<br />"); $("#prompt").dialog("open"); } function confirmChange(title,prompt,yes,no,url) { var w = setWidth(); if (change == 1) { $("#prompt").dialog({ autoOpen:false, width:w, height:"auto", modal:true, title:title, buttons: [ { text:yes, click: function() { self.location.href = url; } }, { text:no, click: function() { $(this).dialog("close"); } } ] }); $("#prompt").html("<br />" + prompt + "<br />"); $("#prompt").dialog("open"); } else { self.location.href = url; } } function confirmOpt(name,title,prompt,yes,no,id) { var w = setWidth(); $("#prompt").dialog({ autoOpen:false, width:w, height:"auto", modal:true, title:title, buttons: [ { text:yes, click: function() { $("#"+name).val(title); document.forms[id].submit(); } }, { text:no, click: function() { $(this).dialog("close"); } } ] }); $("#prompt").html("<br />" + prompt + "<br />"); $("#prompt").dialog("open"); } function loadVariable() { $.ajax({ type: "GET", url: "/scripts/wa-COMMUNITY.exe?VARED=" + $("#vared").val() + "&name=" + $("#name").val() + "", dataType: "html", cache: false, success: function(html) { html = html.replace(/\n/g,""); fields = $("#name").val().split(','); $("#vname").val(fields[0]); $("#vtemplate").val(fields[1]); $("#data").val(html); if ($("#name").val() == "") { $("#emsave").prop("disabled", true) } else { $("#emsave").prop("disabled", false) } } }); } function saveVariable() { showSpinner(); $.ajax({ type: "GET", url: "/scripts/wa-COMMUNITY.exe?VARED=" + $("#vared").val() + "&name=" + $("#vname").val() + "&template=" + $("#vtemplate").val() + "&data=" + encodeURIComponent($("#data").val()) + "&U=1", dataType: "html", cache: false, success: function(html) { reloadPage(); } }); } function showDesc(desc,listname,listtitle) { var w = setWidth(); $("#listdesc").css( { "width": w+"px" } ); desc = desc.replace(/border-collapse/g,"x-collapse"); $("#listdesc").html("<table class=\"nopadding\"><tr><td class=\"nopadding\"><img src=\"/archives/images/material_menu_boxcorner1_16x16.png\" alt=\"\" class=\"block\" /></td><td class=\"nopadding\" background=\"/archives/images/material_menu_boxtop_16x16.png\"></td><td class=\"nopadding\"><img src=\"/archives/images/material_menu_boxcorner2_16x16.png\" alt=\"\" class=\"block\" /></td></tr><tr><td class=\"nopadding\" background=\"/archives/images/material_menu_boxleft_16x16.png\"></td><td class=\"width-100\"><table class=\"width-100 nopadding border\"><tr><td class=\"normalgroup\"><b>" + unescape(listname) + "</b><br />" + unescape(listtitle) + "</td></tr><tr><td class=\"normalgroup\">" + unescape(desc) + "</td></tr></table></td><td class=\"nopadding\" background=\"/archives/images/material_menu_boxright_16x16.png\"></td></tr><tr><td class=\"nopadding\"><img src=\"/archives/images/material_menu_boxcorner3_16x16.png\" alt=\"\" class=\"block\" /></td><td class=\"nopadding\" background=\"/archives/images/material_menu_boxbottom_16x16.png\"></td><td class=\"nopadding\"><img src=\"/archives/images/material_menu_boxcorner4_16x16.png\" alt=\"\" class=\"block\" /></td></tr></table>"); $(document).mousemove(function(e){ $("#listdesc").css( { "left": e.pageX+10 + "px", "top": e.pageY+10 + "px" } ); var size = e.pageY+10 + $("#listdesc").height(); var pos = $(window).height() + $(window).scrollTop(); if (size > pos) { if ($("#listdesc").height() < $(window).height()) { $("#listdesc").css( { "left": e.pageX+10 + "px", "top": e.pageY+10 - $("#listdesc").height() + "px" } ); } } }); } function hideDesc() { $("#listdesc").html(""); } function showSpinner() { $("#loading").show(); $("#spinner").show(); $("#spinner").html("<img src=\"/archives/images/material_status_spinner_100x100.gif\" style=\"border:1px solid #999999\" />"); } function hideSpinner() { $("#loading").hide(); $("#spinner").hide(); $("#spinner").html(""); } function toggleProfile() { closeNavOpts(); $("#profile").fadeToggle("fast"); } function editProfile() { showConfig('Edit Profile','/scripts/wa-COMMUNITY.exe?SHOWTPL=PROFILE-MAIN'); } function editNewsProfile() { showConfig('Edit Newsletter Profile','/scripts/wa-COMMUNITY.exe?SHOWTPL=PROFILE-NEWS'); } function closeProfile() { if ($("#profile").css("display") == "block") { $("#profile").fadeToggle("fast"); } } function saveProfile() { var data = new FormData($("#editprofile")[0]); $("#prompt").dialog("close"); showSpinner(); $.ajax({ method: "POST", url: "/scripts/wa-COMMUNITY.exe", data: data, cache: false, contentType: false, processData: false, success: function(result) { reloadPage(); } }); } function toggleNavOpts(event) { closeProfile(); navoptpos = $("#navtrigger").position(); $("#navopts").css( { "top": navoptpos.top + 25 + "px" } ); $("#navopts").css( { "left": navoptpos.left - $("#navopts").width() + 24 + "px" } ); if ($("#navopts").css("display") == "block") { $(".navtrigger").css( { "border-bottom": "1px solid #CCCCCC" } ) } else { $(".navtrigger").css( { "border-bottom": "1px solid #FFFFFF" } ) } $("#navopts").fadeToggle("fast"); event.stopPropagation(); } function closeNavOpts() { if ($("#navopts").css("display") == "block") { $("#navopts").fadeToggle("fast"); $(".navtrigger").css( { "border-bottom": "1px solid #CCCCCC" } ); } } function keepNavOpts(event) { event.stopPropagation(); } function toggleSubnav(x) { closeNavOpts(); closeProfile(); if ($(window).width() < 768) { $("#subnav-wrap").css( { "width": "100%" } ); } if ($("#subnav-wrap").css("display") == "block") { $("#menu-subnav").attr( { "src": "/archives/images/material_menu_caret_closed_white_40x40.png" } ); $("#subnav-wrap").fadeToggle("fast", function() { $("#subnav-wrap").css( { "height": "auto" } ); $("#content-wrap").css( { "height": "auto" } ); positionSubnav(); }); } else { $("#menu-subnav").attr( { "src": "/archives/images/material_menu_caret_open_white_40x40.png" } ); if (x != 1) { $("#subnav-wrap").fadeToggle("fast", function() { $("#subnav-wrap").css( { "height": "auto" } ); $("#content-wrap").css( { "height": "auto" } ); positionSubnav(); }); } else { if ($(window).width() > 767) { $("#subnav-wrap").css( { "display": "block" } ); $("#subnav-wrap").css( { "height": "auto" } ); $("#content-wrap").css( { "height": "auto" } ); positionSubnav(); } } } } function toggleAdmin() { if ($("#admin").css("display") == "none") { $.ajax({ type: "GET", url: "/scripts/wa-COMMUNITY.exe", data: "PREF&0=GLOBAL_SUBNAV_ADMIN&1=1" }); $("#admin-arrow").html("▾"); $("#owner-trigger").addClass("border-top"); $("#admin").slideToggle("fast", function() { $("#subnav-wrap").css( { "height": "auto" } ); $("#content-wrap").css( { "height": "auto" } ); positionSubnav(); }); } else { $.ajax({ type: "GET", url: "/scripts/wa-COMMUNITY.exe", data: "PREF&0=GLOBAL_SUBNAV_ADMIN&1=0" }); $("#admin-arrow").html("▸"); $("#owner-trigger").removeClass("border-top"); $("#admin").slideToggle("fast", function() { $("#subnav-wrap").css( { "height": "auto" } ); $("#content-wrap").css( { "height": "auto" } ); positionSubnav(); }); } } function toggleOwner() { if ($("#owner").css("display") == "none") { $.ajax({ type: "GET", url: "/scripts/wa-COMMUNITY.exe", data: "PREF&0=GLOBAL_SUBNAV_OWNER&1=1" }); $("#owner-arrow").html("▾"); $("#archive-trigger").addClass("border-top"); $("#owner").slideToggle("fast", function() { $("#subnav-wrap").css( { "height": "auto" } ); $("#content-wrap").css( { "height": "auto" } ); positionSubnav(); }); } else { $.ajax({ type: "GET", url: "/scripts/wa-COMMUNITY.exe", data: "PREF&0=GLOBAL_SUBNAV_OWNER&1=0" }); $("#owner-arrow").html("▸"); $("#archive-trigger").removeClass("border-top"); $("#owner").slideToggle("fast", function() { $("#subnav-wrap").css( { "height": "auto" } ); $("#content-wrap").css( { "height": "auto" } ); positionSubnav(); }); } } function toggleArchive() { if ($("#archive").css("display") == "none") { $.ajax({ type: "GET", url: "/scripts/wa-COMMUNITY.exe", data: "PREF&0=GLOBAL_SUBNAV_ARCHIVE&1=1" }); $("#archive-arrow").html("▾"); $("#archive").slideToggle("fast", function() { $("#subnav-wrap").css( { "height": "auto" } ); $("#content-wrap").css( { "height": "auto" } ); positionSubnav(); }); } else { $.ajax({ type: "GET", url: "/scripts/wa-COMMUNITY.exe", data: "PREF&0=GLOBAL_SUBNAV_ARCHIVE&1=0" }); $("#archive-arrow").html("▸"); $("#archive").slideToggle("fast", function() { $("#subnav-wrap").css( { "height": "auto" } ); $("#content-wrap").css( { "height": "auto" } ); positionSubnav(); }); } } function setAdmin() { $("#admin").css( { "display": "block" } ); $("#admin-arrow").html("▾"); $("#owner-trigger").addClass("border-top"); } function setOwner() { $("#owner").css( { "display": "block" } ); $("#owner-arrow").html("▾"); $("#archive-trigger").addClass("border-top"); } function setArchive() { $("#archive").css( { "display": "block" } ); $("#archive-arrow").html("▾"); } function positionSubnav() { $("#subnav-wrap").css( { "height": "auto" } ); if ($("#subnav-wrap").css("display") == "block") { if ($(window).width() > 767) { $("#subnav-wrap").css( { "width": "auto" } ); $("#content-wrap").css( { "width": $(window).width() - $("#subnav-wrap").width() + "px" } ); $("#content-wrap").css( { "left": $("#subnav-wrap").width() + "px" } ); } else { $("#subnav-wrap").css( { "width": "100%" } ); $("#subnav-wrap").css( { "height": "auto" } ); $("#content-wrap").css( { "width": "100%" } ); $("#content-wrap").css( { "left": "0px" } ); } } else { $("#content-wrap").css( { "width": "100%" } ); $("#content-wrap").css( { "left": "0px" } ); } if ($("#subnav-wrap").height() > $(window).height()) { if ($("#subnav-wrap").height() > $("#content-wrap").height()) { $("#subnav-wrap").css( { "position": "absolute" } ); $("#subnav-wrap").css( { "height": $(document).height() } ); } else { $("#subnav-wrap").css( { "position": "absolute" } ); $("#subnav-wrap").css( { "height": $("#content-wrap").height() + $("#content-wrap").position().top } ); } } else { $("#subnav-wrap").css( { "position": "fixed" } ); $("#subnav-wrap").css( { "height": "100%" } ); } adjustTableWrap(); } function adjustTableWrap() { if ($("#subnav-wrap").css("display") == "block") { if ($("body").innerWidth() != $("#subnav-wrap").width()) { $("#table-wrap").css( { "width": $("body").innerWidth()-$("#subnav-wrap").width()-46 } ) } } else { $("#table-wrap").css( { "width": $("body").innerWidth()-46 } ); } } function downloadCSV() { $(".nocsv img").each(function () { $(this).attr("onmouseover",$(this).attr("onmouseover").replace(/</ig,"<")); $(this).attr("onmouseover",$(this).attr("onmouseover").replace(/>/ig,">")); }) var $this = $("#table-wrap"); $table = $this.find("table"); $table.trigger("outputTable"); $(".nocsv img").each(function () { $(this).attr("onmouseover",$(this).attr("onmouseover").replace(/</ig,"<")); $(this).attr("onmouseover",$(this).attr("onmouseover").replace(/>/ig,">")); }) return false; } function showA0Latest(x) { var error, entry, title, titlejs, content, link, date, sender, prev; var counter = 0; prev = "<table class=\"width-100 nopadding border\"><tr><td colspan=\"3\" class=\"emphasizedcell\"><h4>Latest Messages</h4></td></tr>"; entry = req.responseXML.getElementsByTagName("item"); if (entry.length > 0) { for (var i = 0 ; i < entry.length ; i++) { link = entry[i].getElementsByTagName("link")[0].firstChild.nodeValue; content = entry[i].getElementsByTagName("description")[0].firstChild.nodeValue; sender = entry[i].getElementsByTagName("author")[0].firstChild.nodeValue; date = entry[i].getElementsByTagName("pubDate")[0].firstChild.nodeValue; title = entry[i].getElementsByTagName("title")[0].firstChild.nodeValue; title = title.replace(/&/g,"&"); title = title.replace(/</g,"<"); title = title.replace(/>/g,">"); title = title.replace(/\"/g,"""); sender = sender.replace(/&/g,"&"); sender = sender.replace(/</g,"<"); sender = sender.replace(/>/g,">"); sender = sender.replace(/\"/g,"""); titlejs = title.replace(/&/g,"&"); titlejs = title.replace(/</g,"<"); titlejs = title.replace(/>/g,">"); titlejs = title.replace(/\"/g,"""); titlejs = title.replace(/\'/g,"\\'"); content = content.replace(/&/g,"&"); content = content.replace(/</g,"<"); content = content.replace(/>/g,">"); content = content.replace(/\"/g,"""); content = content.replace(/\'/g,"\\'"); if (counter == 1) { prev += "<tr><td scope=\"row\" class=\"width-50 emphasizedgroup row-l\"><div class=\"archive\"><span onmouseover=\"showDesc('" + content + "','" + titlejs + "','" + date + "')\" onmouseout=\"hideDesc()\"><a href=\"" + link + "\">" + title + "</a></span></div></td><td class=\"width-30 emphasizedgroup row-l\"><div class=\"archive\">" + sender + "</div></td><td class=\"width-20 emphasizedgroup right nowrap row-l\"><div class=\"archive\">" + date + "</div></td></tr>\n"; counter = 0; } else { prev += "<tr><td scope=\"row\" class=\"width-50 normalgroup row-l\"><div class=\"archive\"><span onmouseover=\"showDesc('" + content + "','" + titlejs + "','" + date + "')\" onmouseout=\"hideDesc()\"><a href=\"" + link + "\">" + title + "</a></span></div></td><td class=\"width-30 normalgroup row-l\"><div class=\"archive\">" + sender + "</div></td><td class=\"width-20 normalgroup right nowrap row-l\"><div class=\"archive\">" + date + "</div></td></tr>\n"; counter = 1; } } } else { prev += "<tr><td scope=\"row\" class=\"normalgroup\"><div class=\"archive\">No Recent Messages Available</div></td></tr>"; } prev += "</table><br />"; $("#latest-output").html(prev); $("#latest-output").css( { "display": "block" } ); $("#latest-link").html("<a href=\"javascript:hideA0Latest()\">Hide Latest Messages</a>"); positionSubnav(); } function hideA0Latest(x) { $("#latest-output").css( { "display": "none" } ); $("#latest-link").html("<a href=\"javascript:showA0Latest()\">Show Latest Messages</a>"); positionSubnav(); } function showA0Pending(x) { $("#pending-output").css( { "display": "block" } ); $("#pending-link").html("<a href=\"javascript:hideA0Pending()\">Hide Pending Messages</a>"); positionSubnav(); } function hideA0Pending(x) { $("#pending-output").css( { "display": "none" } ); $("#pending-link").html("<a href=\"javascript:showA0Pending()\">Show Pending Messages</a>"); positionSubnav(); } function showA0Drafts(x) { $("#drafts-output").css( { "display": "block" } ); $("#drafts-link").html("<a href=\"javascript:hideA0Drafts()\">Hide Drafts</a>"); positionSubnav(); } function hideA0Drafts(x) { $("#drafts-output").css( { "display": "none" } ); $("#drafts-link").html("<a href=\"javascript:showA0Drafts()\">Show Drafts</a>"); positionSubnav(); } function selectA1Style(t) { showSpinner(); $.ajax({ type: "GET", url: "/scripts/wa-COMMUNITY.exe", data: "PREF&0=GLOBAL_ARCSTYLE&1="+t+"", success: function() { goTo('/scripts/wa-COMMUNITY.exe?A0=EMAILRULES'); } }); } function showA1Toc() { showSpinner(); $.ajax({ type: "GET", url: "/scripts/wa-COMMUNITY.exe", data: "PREF&0=GLOBAL_TOC&1=a", success: function() { reloadPage(); } }); } function hideA1Toc(x) { showSpinner(); $.ajax({ type: "GET", url: "/scripts/wa-COMMUNITY.exe", data: "PREF&0=GLOBAL_TOC&1=b", success: function() { reloadPage(); } }); } function sortbyA1Topic(x) { showSpinner(); if (x == "a") { $.ajax({ type: "GET", url: "/scripts/wa-COMMUNITY.exe", data: "PREF&0=GLOBAL_SORT&1=c&0=GLOBAL_CHRON&1=a", success: function() { reloadPage(); } }); } else { $.ajax({ type: "GET", url: "/scripts/wa-COMMUNITY.exe", data: "PREF&0=GLOBAL_SORT&1=c&0=GLOBAL_CHRON&1=b", success: function() { reloadPage(); } }); } } function sortbyA1Author(x) { showSpinner(); if (x == "a") { $.ajax({ type: "GET", url: "/scripts/wa-COMMUNITY.exe", data: "PREF&0=GLOBAL_SORT&1=a&0=GLOBAL_CHRON&1=a", success: function() { reloadPage(); } }); } else { $.ajax({ type: "GET", url: "/scripts/wa-COMMUNITY.exe", data: "PREF&0=GLOBAL_SORT&1=a&0=GLOBAL_CHRON&1=b", success: function() { reloadPage(); } }); } } function sortbyA1Date(x) { showSpinner(); if (x == "a") { $.ajax({ type: "GET", url: "/scripts/wa-COMMUNITY.exe", data: "PREF&0=GLOBAL_SORT&1=b&0=GLOBAL_CHRON&1=a", success: function() { reloadPage(); } }); } else { $.ajax({ type: "GET", url: "/scripts/wa-COMMUNITY.exe", data: "PREF&0=GLOBAL_SORT&1=b&0=GLOBAL_CHRON&1=b", success: function() { reloadPage(); } }); } } function toggleA1Comments(id,c) { for(i=1;i<=c;i++) { $("#" + id + "-" + i).fadeToggle("fast"); if ($("#" + id + "-" + i + "-status").val() == "0") { $("#" + id + "-" + i + "-status").val("1"); $("#" + id + "-toggler").html("<img src=\"/archives/images/material_archive_folderminus_22x22.png\" alt=\"Hide Replies\" title=\"Hide Replies\" class=\"float-left\" />"); sessionStorage.setItem("EMAILRULES-"+id,c); positionSubnav(); } else { $("#" + id + "-" + i + "-status").val("0"); $("#" + id + "-toggler").html("<img src=\"/archives/images/material_archive_folderplus_22x22.png\" alt=\"Show Replies\" title=\"Show Replies\" class=\"float-left\" />"); sessionStorage.removeItem("EMAILRULES-"+id); positionSubnav(); } } } function getA1ScrollPosition() { sessionStorage.setItem("EMAILRULES-scrollPosition",$(window).scrollTop()); } function selectA1DateRange() { var location = "/scripts/wa-COMMUNITY.exe?A1=" + $("#starty").val() + $("#startm").val() + "-" + $("#endy").val() + $("#endm").val() + "&L=EMAILRULES&O=&D=&TOC=&S="; goTo(location); } function loadP1Draft(slot) { var params = "/scripts/wa-COMMUNITY.exe?P1&L=EMAILRULES&slot=" + slot + "&lddrf=1"; if ($("#p1-subject").val() || $("#msg-1").val() || $("#msg-2").val() ) { confirmAction("Drafts","The draft that you are trying to retrieve will overwrite your current message. Are you sure you want to continue?","Continue","Cancel",params); } else { goTo(params); } } function deleteP1Draft(slot) { var w = setWidth(); var params = "P1&L=EMAILRULES&slot=" + slot + "&dldrf=1"; $("#prompt").dialog({ autoOpen:false, width:w, height:"auto", modal:true, title:"Delete Draft", buttons: [ { text:"Delete", click: function() { $(this).dialog("close"); showSpinner(); postXMLDoc("/scripts/wa-COMMUNITY.exe", params, reloadPage); } }, { text:"Cancel", click: function() { $(this).dialog("close"); } } ] }); $("#prompt").html("<br />Are you sure you want to delete this draft?<br />"); $("#prompt").dialog("open"); } function deleteT1Draft(slot) { var w = setWidth(); var params = "T1&tab=1&L=EMAILRULES&t1slot=" + slot + "&dldrf=1"; $("#prompt").dialog({ autoOpen:false, width:w, height:"auto", modal:true, title:"Delete Draft", buttons: [ { text:"Delete", click: function() { $(this).dialog("close"); showSpinner(); postXMLDoc("/scripts/wa-COMMUNITY.exe", params, reloadPage); } }, { 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href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?REPORT=EMAILRULES&z=4&L=EMAILRULES&1=EMAILRULES">Search Archives</a></td> </tr> </table> </div> <div id="output"> <table class="output"> <tr><td> <div class="main"> <div class="padding"> <div id="1"> <a name="1"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;4b73a01f.2312" onclick="getA1ScrollPosition()">Email Authentication in 2024: SPF, DKIM and DMARC Essentials</a></div><br/> <div class="byline">L-Soft<br/>Wed, 20 Dec 2023 12:09:56 -0500</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <meta charset="utf-8"> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } .image-right { margin: 0px 0px 10px 20px; padding: 0px; float: right; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; margin-left: auto; margin-right: auto; } .image-right { width: 100%; float: none; margin-left: auto; margin-right: auto; } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; } .image-right { width: 100%; float: none; margin-left: auto; margin-right: auto; } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638" align="center"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div align="center"><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/resources/email/keep-your-communications-compliant-with-spf-dkim-dmarc.asp" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/news/issue6-2023/alphabetsoup_309.jpg" alt="Email Authentication in 2024" title="Email Authentication in 2024" style="display: block; height: auto; width: 100%; max-width: 309px"/></a></div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Email authentication is a key factor for deliverability and sender reputation. So be ready for the new email authentication and deliverability rules that Gmail and Yahoo will apply in 2024. These rules will require you to use SPF, DKIM and DMARC to ensure that your emails land in your recipients' inboxes. In this article, we'll tell you what SPF, DKIM and DMARC are, why they matter and how to set them up for your domain.</div> <br/> <br/> <table align="center" border="0" cellpadding="0" cellspacing="0" style="text-align: center"> <tr> <td align="center" bgcolor="#054483" style="background-color: #054483; padding: 8px 20px 8px 20px; border-radius: 4px; -webkit-border-radius: 4px; -moz-border-radius: 4px"><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/resources/email/keep-your-communications-compliant-with-spf-dkim-dmarc.asp" target="_blank" style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none"><span style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none">LEARN MORE</span></a></td> </tr> </table> <br/> <br/> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B4b73a01f.2312&pubid=&title=EMAILRULES%3A+Email+Authentication+in+2024%3A+SPF%2C+DKIM+and+DMARC+Essentials&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B4b73a01f.2312&pubid=&title=EMAILRULES%3A+Email+Authentication+in+2024%3A+SPF%2C+DKIM+and+DMARC+Essentials&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B4b73a01f.2312&pubid=&title=EMAILRULES%3A+Email+Authentication+in+2024%3A+SPF%2C+DKIM+and+DMARC+Essentials&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B4b73a01f.2312&pubid=&title=EMAILRULES%3A+Email+Authentication+in+2024%3A+SPF%2C+DKIM+and+DMARC+Essentials&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="2"> <a name="2"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;99731c4e.2311" onclick="getA1ScrollPosition()">Expand Your IT Skills with Two Free LISTSERV Communication Courses</a></div><br/> <div class="byline">L-Soft<br/>Tue, 28 Nov 2023 11:12:51 -0500</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <meta charset="utf-8"> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } .image-right { margin: 0px 0px 10px 20px; padding: 0px; float: right; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; margin-left: auto; margin-right: auto; } .image-right { width: 100%; float: none; margin-left: auto; margin-right: auto; } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; } .image-right { width: 100%; float: none; margin-left: auto; margin-right: auto; } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638" align="center"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">When it comes to expanding your professional skill set, there are numerous compelling reasons to explore new opportunities. Stand out among your peers, boost your confidence and motivation and even keep your brain healthy and flexible. Check out the free, self-paced Learn LISTSERV and Learn LISTSERV Maestro courses to take advantage of the actionable knowledge and skills you'll gain.</div> <br/> <br/> <div align="center"><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/courses/courses.asp" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/highlight_listservinfo.jpg" alt="Free Online LISTSERV Email Communication Courses" title="Free Online LISTSERV Email Communication Courses" style="display: block; height: auto; width: 100%"/></a></div> <br/> <br/> <table width="100%" cellpadding="10"> <tr> <td width="50%" align="right"> <table align="right" border="0" cellpadding="0" cellspacing="0" style="text-align: right"> <tr> <td align="center" bgcolor="#054483" style="background-color: #054483; padding: 8px 20px 8px 20px; border-radius: 4px; -webkit-border-radius: 4px; -moz-border-radius: 4px"><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/courses/courses.asp" target="_blank" style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none"><span style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none">JOIN COURSES</span></a></td> </tr> </table> </td> <td width="50%" align="left"> <div><a href="http://web.archive.org/web/20240114000025/mailto:%20?subject=Free%20Online%20LISTSERV%20Email%20Communication%20Courses&body=Hi%2C%0A%0AI%27m%20sharing%20this%20to%20let%20you%20know%20about%20these%20free%2C%20self-paced%20Learn%20LISTSERV%20and%20Learn%20LISTSERV%20Maestro%20email%20communication%20courses%3A%0A%0Ahttps%3A%2F%2Fwww.lsoft.com%2Fcourses%2Fcourses.asp%0A"><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/icon_share_color_35x120.png" alt="Share"/></a></div> </td> </tr> </table> <br/> <br/> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Let's look into the three key benefits of the LISTSERV® email course:</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">1. Learn how to reach and motivate your organization's audiences with all types of email communications, from email discussion groups and blogs to newsletters, alerts and other announcements.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">2. Gain must-have skills to inform, engage and delight the people behind those organizations, building your subscribers' trust in your communications.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">3. Expand your organizational knowledge and boost your IT and communications profile in just 15 minutes max per week, while mastering the pioneering LISTSERV software platform.</div> <br/> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: center; margin: 0px 0px 0px 0px; line-height: 1.3">Sharpen Your LISTSERV® Skills</div> <div align="center"><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/courses/learnlistserv.asp" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/highlight_listservinfo.png" alt="Learn LISTSERV" title="Learn LISTSERV" style="display: block; height: auto; width: 100%; max-width: 453px"/></a></div> <br/> <table align="center" border="0" cellpadding="0" cellspacing="0" style="text-align: center"> <tr> <td align="center" bgcolor="#054483" style="background-color: #054483; padding: 8px 20px 8px 20px; border-radius: 4px; -webkit-border-radius: 4px; -moz-border-radius: 4px"><a href="http://web.archive.org/web/20240114000025/https://maestro.lsoft.com/list/subscribe.html?mContainer=400&mOwner=G1d1f1g&mListId=HL%23927" target="_blank" style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none"><span style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none">JOIN LISTSERV COURSE</span></a></td> </tr> </table> <br/> <br/> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Now, let's explore the three key benefits of the LISTSERV® Maestro course:</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">1. Learn how to create, manage and implement all types of email marketing and outreach campaigns with powerful analytics to maximize the impact and results of your organization's communications.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">2. Showcase the value of your organization's content with expert design, flexible templates and custom landing pages.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">3. Simplify your communications with easy-to-use profile fields, target groups and subscriber lists to keep you and your multi-user teams collaborating and advancing your goals.</div> <br/> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: center; margin: 0px 0px 0px 0px; line-height: 1.3">Advance Your LISTSERV® Maestro Skills</div> <div align="center"><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/courses/learnlistservmaestro.asp" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/highlight_maestroinfo.png" alt="Learn LISTSERV Maestro" title="Learn LISTSERV Maestro" style="display: block; height: auto; width: 100%; max-width: 453px"/></a></div> <br/> <table align="center" border="0" cellpadding="0" cellspacing="0" style="text-align: center"> <tr> <td align="center" bgcolor="#054483" style="background-color: #054483; padding: 8px 20px 8px 20px; border-radius: 4px; -webkit-border-radius: 4px; -moz-border-radius: 4px"><a href="http://web.archive.org/web/20240114000025/https://maestro.lsoft.com/list/subscribe.html?mContainer=437&mOwner=G1d1f1g&mListId=HL%231041" target="_blank" style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none"><span style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none">JOIN LISTSERV MAESTRO COURSE</span></a></td> </tr> </table> <br/> <br/> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Bonus Benefits:</div> <br/> <ul style="margin-left: 15px; padding: 5px 0px 0px 0px; list-style: none"> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3">Access course and training resources to share with your team, new colleagues and end users.</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 0px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3">Experience email automation in action, as the course runs on the LISTSERV Maestro communication platform. Perhaps you'd like to build your own courses in the future? 😊</li> </ul> <br/> <br/> <table width="100%" cellpadding="10"> <tr> <td width="50%" align="right"> <table align="right" border="0" cellpadding="0" cellspacing="0" style="text-align: right"> <tr> <td align="center" bgcolor="#054483" style="background-color: #054483; padding: 8px 20px 8px 20px; border-radius: 4px; -webkit-border-radius: 4px; -moz-border-radius: 4px"><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/courses/courses.asp" target="_blank" style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none"><span style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none">JOIN COURSES</span></a></td> </tr> </table> </td> <td width="50%" align="left"> <div><a href="http://web.archive.org/web/20240114000025/mailto:%20?subject=Free%20Online%20LISTSERV%20Email%20Communication%20Courses&body=Hi%2C%0A%0AI%27m%20sharing%20this%20to%20let%20you%20know%20about%20these%20free%2C%20self-paced%20Learn%20LISTSERV%20and%20Learn%20LISTSERV%20Maestro%20email%20communication%20courses%3A%0A%0Ahttps%3A%2F%2Fwww.lsoft.com%2Fcourses%2Fcourses.asp%0A"><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/icon_share_color_35x120.png" alt="Share"/></a></div> </td> </tr> </table> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; 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} body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } .image-right { margin: 0px 0px 10px 20px; padding: 0px; float: right; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; margin-left: auto; margin-right: auto; } .image-right { width: 100%; float: none; margin-left: auto; margin-right: auto; } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; } .image-right { width: 100%; float: none; margin-left: auto; margin-right: auto; } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#000000" style="background-color: #000000" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#000000" height="auto" style="background-color: #000000; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #000000; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 32px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; margin: 0px 0px 0px 0px">Spooky Email Design Tips for Bewitching Communications</div> <br/> <br/> <div><img alt="Spooky Email Design Tips" title="Spooky Email Design Tips" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/spookyemail_670.gif" style="display: block; height: auto; width: 100%" width="670"/></div> <br/> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 23px; color: #f2950a; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">Email remains a spellbinding digital communication and marketing channel when done right. Cast trust-spells with double opt-in subscription confirmation and a one-click escape hatch.</div> <br/> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 21px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">Before Weaving Your Email Enchantments, Clarify:</div> <br/> <br/> <table width="100%"> <tr> <td width="1%"><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/icon_pumpkin.png" alt=""/></td> <td width="99%"><div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #FFFFFF; font-style: normal; font-weight: normal; text-align: left; margin: 12px 0px 10px 10px">Who's in your spellbound audience?</div></td> </tr> <tr> <td><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/icon_pumpkin.png" alt=""/></td> <td><div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #FFFFFF; font-style: normal; font-weight: normal; text-align: left; margin: 12px 0px 10px 10px">What secrets lie within your mystical messages?</div></td> </tr> <tr> <td><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/icon_pumpkin.png" alt=""/></td> <td><div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #FFFFFF; font-style: normal; font-weight: normal; text-align: left; margin: 12px 0px 10px 10px">How will your content serve their desires?</div></td> </tr> </table> <br/> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 21px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">Then Embark on Your Journey with <span style="color: #f2950a">7</span> Email Design Spells:</div> <br/> <br/> <table width="100%"> <tr> <td width="1%"><div style="font-family: 'Montserrat', sans-serif; font-size: 21px; color: #f2950a; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 10px">1.</div></td> <td width="99%"><div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #FFFFFF; font-style: normal; font-weight: normal; text-align: left; margin: 12px 0px 10px 10px"><span style="color: #f2950a; font-weight: bold">Call in Brand Recognition:</span><br/>Personalize with magical enchanting signs</div></td> </tr> <tr> <td><div style="font-family: 'Montserrat', sans-serif; font-size: 21px; color: #f2950a; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 10px">2.</div></td> <td><div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #FFFFFF; font-style: normal; font-weight: normal; text-align: left; margin: 12px 0px 10px 10px"><span style="color: #f2950a; font-weight: bold">Craft Content with Otherworldly Clarity:</span><br/>Balance space and font size</div></td> </tr> <tr> <td><div style="font-family: 'Montserrat', sans-serif; font-size: 21px; color: #f2950a; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 10px">3.</div></td> <td><div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #FFFFFF; font-style: normal; font-weight: normal; text-align: left; margin: 12px 0px 10px 10px"><span style="color: #f2950a; font-weight: bold">Enchant Your Audience's Gaze:</span><br/>Use magical images</div></td> </tr> <tr> <td><div style="font-family: 'Montserrat', sans-serif; font-size: 21px; color: #f2950a; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 10px">4.</div></td> <td><div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #FFFFFF; font-style: normal; font-weight: normal; text-align: left; margin: 12px 0px 10px 10px"><span style="color: #f2950a; font-weight: bold">Bewitch Recipients to Take Action:</span><br/>Include a prominent CTA</div></td> </tr> <tr> <td><div style="font-family: 'Montserrat', sans-serif; font-size: 21px; color: #f2950a; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 10px">5.</div></td> <td><div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #FFFFFF; font-style: normal; font-weight: normal; text-align: left; margin: 12px 0px 10px 10px"><span style="color: #f2950a; font-weight: bold">Summon Social Media Spirits:</span><br/>Make sharing easy</div></td> </tr> <tr> <td><div style="font-family: 'Montserrat', sans-serif; font-size: 21px; color: #f2950a; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 10px">6.</div></td> <td><div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #FFFFFF; font-style: normal; font-weight: normal; text-align: left; margin: 12px 0px 10px 10px"><span style="color: #f2950a; font-weight: bold">Embrace Mobile Mysteries:</span><br/>Create a bewitching mobile experience</td> </tr> <tr> <td><div style="font-family: 'Montserrat', sans-serif; font-size: 21px; color: #f2950a; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 10px">7.</div></td> <td><div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #FFFFFF; font-style: normal; font-weight: normal; text-align: left; margin: 12px 0px 10px 10px"><span style="color: #f2950a; font-weight: bold">Add a Footer to Complete the Spell:</span><br/>Bring a magic touch to your email's final realm.</div></td> </tr> </table> <br/> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 21px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">Special Formulas for Out of This World Email Impact:</div> <br/> <br/> <table width="100%"> <tr> <td width="1%"><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/orangebullet.png" alt=""/></td> <td width="99%"><div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #FFFFFF; font-style: normal; font-weight: normal; text-align: left; margin: 10px 0px 10px 10px"><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/courses/maestro/tutorials/19.asp" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #9dd3f9; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">How do I use the built-in email newsletter templates?</a></div></td> </tr> <tr> <td><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/orangebullet.png" alt=""/></td> <td><div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #FFFFFF; font-style: normal; font-weight: normal; text-align: left; margin: 10px 0px 10px 10px"><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/courses/maestro/tutorials/20.asp" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #9dd3f9; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">How do I customize the built-in email newsletter templates?</a></div></td> </tr> <tr> <td><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/orangebullet.png" alt=""/></td> <td><div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #FFFFFF; font-style: normal; font-weight: normal; text-align: left; margin: 10px 0px 10px 10px"><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/courses/maestro/tutorials/21.asp" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #9dd3f9; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">How can I create my own newsletter templates from scratch?</a></div></td> </tr> </table> <br/> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 21px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">Featured Articles and Tips: A Second Glance</div> <br/> <br/> <br/> <table style="background-color: #FFFFFF" align="center"> <tr> <td style="width: 100%; padding: 20px"> <div align="center"><img alt="Dark Mode" title="Dark Mode" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/highlight_halloween1.jpg" style="display: block; height: auto; width: 100%; max-width: 385px"/></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #000000; font-style: normal; font-weight: bold; text-align: center; margin: 0px 0px 0px 0px">Dark Mode For Email:</div> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #000000; font-style: normal; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px">Emerging Trend or Fleeting Fad?</div> <br/> <br/> <table align="center" border="0" cellpadding="0" cellspacing="0" style="text-align: center"> <tr> <td align="center" bgcolor="#f2950a" style="background-color: #f2950a; padding: 8px 20px 8px 20px; border-radius: 4px; -webkit-border-radius: 4px; -moz-border-radius: 4px"><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/news/darkmode-issue5-2020.asp" target="_blank" style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none"><span style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none">DISCOVER THE DARK MAGIC</span></a></td> </tr> </table> </td> </tr> </table> <br/> <br/> <br/> <table style="background-color: #FFFFFF" align="center"> <tr> <td style="width: 100%; padding: 20px"> <div align="center"><img alt="All Treats" title="All Treats" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/highlight_halloween2.jpg" style="display: block; height: auto; width: 100%; max-width: 385px"/></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #000000; font-style: normal; font-weight: bold; text-align: center; margin: 0px 0px 0px 0px">All Treats, No Tricks:</div> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #000000; font-style: normal; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px">Happy Subscribers + Best Results</div> <br/> <br/> <table align="center" border="0" cellpadding="0" cellspacing="0" style="text-align: center"> <tr> <td align="center" bgcolor="#f2950a" style="background-color: #f2950a; padding: 8px 20px 8px 20px; border-radius: 4px; -webkit-border-radius: 4px; -moz-border-radius: 4px"><a href="http://web.archive.org/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;beffa6f3.2210" target="_blank" style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none"><span style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none">EMBRACE EMAIL ENCHANTMENT</span></a></td> </tr> </table> </td> </tr> </table> <br/> <br/> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B6d9ada3f.2310&pubid=&title=EMAILRULES%3A+Spooky+Email+Design+Tips+for+Bewitching+Communications&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B6d9ada3f.2310&pubid=&title=EMAILRULES%3A+Spooky+Email+Design+Tips+for+Bewitching+Communications&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B6d9ada3f.2310&pubid=&title=EMAILRULES%3A+Spooky+Email+Design+Tips+for+Bewitching+Communications&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B6d9ada3f.2310&pubid=&title=EMAILRULES%3A+Spooky+Email+Design+Tips+for+Bewitching+Communications&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="4"> <a name="4"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;3a414742.2309" onclick="getA1ScrollPosition()">Considering LISTSERV® Software vs Freeware for Your Email Communications?</a></div><br/> <div class="byline">L-Soft<br/>Thu, 21 Sep 2023 16:38:14 -0400</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <meta charset="utf-8"> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } .image-right { margin: 0px 0px 10px 20px; padding: 0px; float: right; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; margin-left: auto; margin-right: auto; } .image-right { width: 100%; float: none; margin-left: auto; margin-right: auto; } .hide-s { display: none; } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; } .image-right { width: 100%; float: none; margin-left: auto; margin-right: auto; } .hide-s { display: none; } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">See How These Three Solutions Stack Up and Find Your Best Fit</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Planning to manage your email lists on-premises? The LISTSERV® platform provides options for any need in a reliable, flexible and secure solution with more than 35 years of worldwide use by organizations of all types. Keep your audiences engaged with discussion groups, email newsletters, announcements and more.</div> <br/> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 17px; color: #378ACC; font-style: italic; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px; line-height: 1.5">"LISTSERV software helps my organization because it's stable, secure, familiar and well supported. The one piece of server software that I don't have to worry about."</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px; line-height: 1.3">– Adrianne Schutt</div> <br/> <br/> <br/> <div align="center"><img alt="LISTSERV Software vs Freeware" title="LISTSERV Software vs Freeware" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/highlight_comparison.jpg" style="display: block; height: auto; width: 100%; max-width: 480px"/></div> <br/> <br/> <br/> <table style="width: 100%; background-color: #F0F5F8"> <tr> <td style="width: 100%; padding: 20px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 25px">Key LISTSERV Advantages</div> <br/> <br/> <table style="width: 100%"> <tr> <td style="padding: 40px 40px 40px 20px" class="hide-s"><img alt="Flexibility" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/icon_flexibility.png"/></td> <td style="width: 100%"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3"><b>Deployment Flexibility</b></div><br/><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 30px 0px; line-height: 1.3">Configure your LISTSERV site to meet your organization's exact needs. The software can be installed on a range of Windows- and Unix-based operating systems. A hosted cloud service is also available with easy migration between the on-premises and cloud options.</div></td> </tr> <tr> <td style="padding: 40px 40px 40px 20px" class="hide-s"><img alt="Support" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/icon_control.png"/></td> <td style="width: 100%"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3"><b>Technical Support</b></div><br/><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 30px 0px; line-height: 1.3">Relax in knowing that L-Soft's expert technical support team is always there to help you with your challenges, no matter how complex. Installation assistance, training and consulting is also available throughout the implementation cycle.</div></td> </tr> <tr> <td style="padding: 40px 40px 40px 20px" class="hide-s"><img alt="Features" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/icon_money.png"/></td> <td style="width: 100%"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3"><b>Comprehensive Feature Set</b></div><br/><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 30px 0px; line-height: 1.3">Create and manage all types of email lists, including discussion groups and announcement lists with eye-catching newsletter templates. The Maestro email marketing add-on provides access to in-depth tracking, reporting and analytics.</div></td> </tr> <tr> <td style="padding: 40px 40px 40px 20px" class="hide-s"><img alt="Performance" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/icon_database.png"/></td> <td style="width: 100%"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3"><b>Enterprise-Level Performance</b></div><br/><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 30px 0px; line-height: 1.3">Rest assured that you'll have the power to create any number of lists with any number of subscribers as your operations grow. Your messages will be delivered easily and smoothly, without bogging down your system, regardless of the size of your lists.</div></td> </tr> <tr> <td style="padding: 40px 40px 40px 20px" class="hide-s"><img alt="Security" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/icon_security.png"/></td> <td style="width: 100%"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3"><b>Security and Deliverability</b></div><br/><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 30px 0px; line-height: 1.3">Trust that your software and data will be protected at all times. Your email lists can be open to all or closed and confidential. The built-in virus protection keeps your lists clean, while the deliverability and authentication features ensure that your messages reach their destinations.</div></td> </tr> </table> </td> </tr> </table> <br/> <br/> <br/> <table align="center" border="0" cellpadding="0" cellspacing="0" style="text-align: center"> <tr> <td align="center" bgcolor="#04386D" style="background-color: #04386D; padding: 8px 20px 8px 20px; border-radius: 4px; -webkit-border-radius: 4px; -moz-border-radius: 4px"><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/go/econtact.asp?h=LISTSERV&source=listserv-vs-freeware" target="_blank" style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none"><span style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none">TRY LISTSERV FOR FREE</span></a></td> </tr> </table> <br/> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: center; margin: 0px 0px 0px 0px; line-height: 25px">Comparison: LISTSERV®, GNU Mailman, and Sympa</div> <br/> <br/> <br/> <table style="width: 100%; margin: 0px; padding: 0px; border-spacing: 0px; x-collapse: collapse"> <tr> <td style="background-color: #FFFFFF; margin: 0px; padding: 8px; line-height: 28px" class="hide-s"></td> <td style="background-color: #0C3C60; margin: 0px; padding: 8px; border: 1px solid #DDDDDD; text-align: center; line-height: 28px; white-space: nowrap"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #FFFFFF; font-style: normal; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px; line-height: 1.3">LISTSERV®</div></td> <td style="background-color: #0C3C60; margin: 0px; padding: 8px; border: 1px solid #DDDDDD; text-align: center; line-height: 28px; white-space: nowrap"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #FFFFFF; font-style: normal; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px; line-height: 1.3">GNU Mailman</div></td> <td style="background-color: #0C3C60; margin: 0px; padding: 8px; border: 1px solid #DDDDDD; text-align: center; line-height: 28px; white-space: nowrap"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #FFFFFF; font-style: normal; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px; line-height: 1.3">Sympa</div></td> </tr> <tr style="background-color: #FFFFFF"> <td style="width: 10%; margin: 0px; padding: 8px 8px 8px 12px; border: 1px solid #DDDDDD; text-align: left; vertical-align: middle; line-height: 28px; white-space: nowrap" class="hide-s"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Platforms Supported</div></td> <td style="margin: 0px; padding: 8px; border: 1px solid #DDDDDD; text-align: left; vertical-align: top; line-height: 28px"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Windows, Unix/Linux</div></td> <td style="margin: 0px; padding: 8px; border: 1px solid #DDDDDD; text-align: left; vertical-align: top; line-height: 28px"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Unix/Linux</div></td> <td style="margin: 0px; padding: 8px; border: 1px solid #DDDDDD; text-align: left; vertical-align: top; line-height: 28px"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Unix/Linux</div></td> </tr> <tr style="background-color: #FBFCFE"> <td style="width: 10%; margin: 0px; padding: 8px 8px 8px 12px; border: 1px solid #DDDDDD; text-align: left; vertical-align: middle; line-height: 28px; white-space: nowrap" class="hide-s"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">License</div></td> <td style="margin: 0px; padding: 8px; border: 1px solid #DDDDDD; text-align: left; vertical-align: top; line-height: 28px"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Proprietary software license, either annual or perpetual, with unlimited email lists</div></td> <td style="margin: 0px; padding: 8px; border: 1px solid #DDDDDD; text-align: left; vertical-align: top; line-height: 28px"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">The GNU General Public License, free and open-source software</div></td> <td style="margin: 0px; padding: 8px; border: 1px solid #DDDDDD; text-align: left; vertical-align: top; line-height: 28px"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">The GNU General Public License, free and open-source software</div></td> </tr> <tr style="background-color: #FFFFFF"> <td style="width: 10%; margin: 0px; padding: 8px 8px 8px 12px; border: 1px solid #DDDDDD; text-align: left; vertical-align: middle; line-height: 28px; white-space: nowrap" class="hide-s"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Technical Support</div></td> <td style="margin: 0px; padding: 8px; border: 1px solid #DDDDDD; text-align: left; vertical-align: top; line-height: 28px"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Dedicated support provided by experienced IT engineers<br/><br/>Installation assistance and consulting services available</div></td> <td style="margin: 0px; padding: 8px; border: 1px solid #DDDDDD; text-align: left; vertical-align: top; line-height: 28px"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Developer and user communities</div></td> <td style="margin: 0px; padding: 8px; border: 1px solid #DDDDDD; text-align: left; vertical-align: top; line-height: 28px"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Developer and user communities</div></td> </tr> <tr style="background-color: #FBFCFE"> <td style="width: 10%; margin: 0px; padding: 8px 8px 8px 12px; border: 1px solid #DDDDDD; text-align: left; vertical-align: middle; line-height: 28px; white-space: nowrap" class="hide-s"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Cloud Option</div></td> <td style="margin: 0px; padding: 8px; border: 1px solid #DDDDDD; text-align: left; vertical-align: top; line-height: 28px"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Also available as a hosted cloud service</div></td> <td style="margin: 0px; padding: 8px; border: 1px solid #DDDDDD; text-align: left; vertical-align: top; line-height: 28px"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">No hosted cloud solution available</div></td> <td style="margin: 0px; padding: 8px; border: 1px solid #DDDDDD; text-align: left; vertical-align: top; line-height: 28px"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">No hosted cloud solution available</div></td> </tr> <tr style="background-color: #FFFFFF"> <td style="width: 10%; margin: 0px; padding: 8px 8px 8px 12px; border: 1px solid #DDDDDD; text-align: left; vertical-align: middle; line-height: 28px; white-space: nowrap" class="hide-s"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">User Resources</div></td> <td style="margin: 0px; padding: 8px; border: 1px solid #DDDDDD; text-align: left; vertical-align: top; line-height: 28px"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Online documentation, video tutorials, tech tips, newsletter, user forums</div></td> <td style="margin: 0px; padding: 8px; border: 1px solid #DDDDDD; text-align: left; vertical-align: top; line-height: 28px"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Online documentation</div></td> <td style="margin: 0px; padding: 8px; border: 1px solid #DDDDDD; text-align: left; vertical-align: top; line-height: 28px"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Online documentation</div></td> </tr> </table> <br/> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px; line-height: 1.3">See the LISTSERV demo to experience the power and capabilities first-hand.</div> <br/> <br/> <br/> <div align="center"> <video id="video" controls poster="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/thumbnail_listservdemo.png" style="border: 1px solid #999999; max-width: 100%"> <source src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/listservdemo.mp4" type="video/mp4"> </video> </div> <br/> <br/> <br/> <table align="center" border="0" cellpadding="0" cellspacing="0" style="text-align: center"> <tr> <td align="center" bgcolor="#04386D" style="background-color: #04386D; padding: 8px 20px 8px 20px; border-radius: 4px; -webkit-border-radius: 4px; -moz-border-radius: 4px"><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/products/listserv_checklist.asp" target="_blank" style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none"><span style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none">SEE ALL FEATURES</span></a></td> </tr> </table> <br/> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 17px; color: #378ACC; font-style: italic; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px; line-height: 1.5">"The L-Soft products are cost-effective and easy to use. They empower users and owners to efficiently share and receive information through ongoing discussion, alerts and newsletters."</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px; line-height: 1.3">– Nicole Ambrose, United Way</div> <br/> <br/> <br/> <div align="center"><img alt="LISTSERV Software vs Freeware" title="LISTSERV Software vs Freeware" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/highlight_envelope.jpg" style="display: block; height: auto; width: 100%; max-width: 480px"/></div> <br/> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 25px">A Word About "Freeware"</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Times have changed, drastically so, in recent years. Although budgets may be tighter and IT staff not as plentiful, it's important to keep in mind that freeware is <b>never free</b>. While there are solutions that are touted to be "free" – primarily GNU Mailman and Sympa – in fact, using these solutions is more expensive than it used to be. Computer costs are never zero. User support costs are never zero. Person-hours to manage and upgrade applications are certainly never zero.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Simply put, LISTSERV has earned a strong reputation for its 35+ years of reliability, flexibility, quality and security. Get in touch to learn more and find your organization's best fit.</div> <br/> <br/> <br/> <table align="center" border="0" cellpadding="0" cellspacing="0" style="text-align: center"> <tr> <td align="center" bgcolor="#04386D" style="background-color: #04386D; padding: 8px 20px 8px 20px; border-radius: 4px; -webkit-border-radius: 4px; -moz-border-radius: 4px"><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/go/solutionfinder.asp" target="_blank" style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none"><span style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none">FIND MY SOLUTION</span></a></td> </tr> </table> <br/> <br/> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B3a414742.2309&pubid=&title=EMAILRULES%3A+Considering+LISTSERV%C2%AE+Software+vs+Freeware+for+Your+Email+Communications%3F&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B3a414742.2309&pubid=&title=EMAILRULES%3A+Considering+LISTSERV%C2%AE+Software+vs+Freeware+for+Your+Email+Communications%3F&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B3a414742.2309&pubid=&title=EMAILRULES%3A+Considering+LISTSERV%C2%AE+Software+vs+Freeware+for+Your+Email+Communications%3F&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B3a414742.2309&pubid=&title=EMAILRULES%3A+Considering+LISTSERV%C2%AE+Software+vs+Freeware+for+Your+Email+Communications%3F&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="5"> <a name="5"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;2678c58c.2308" onclick="getA1ScrollPosition()">Six Reasons LISTSERV Technology Is a Go-To for Communication and Collaboration</a></div><br/> <div class="byline">L-Soft<br/>Fri, 18 Aug 2023 12:16:02 -0400</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <meta charset="utf-8"> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } .image-right { margin: 0px 0px 10px 20px; padding: 0px; float: right; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; margin-left: auto; margin-right: auto; } .image-right { width: 100%; float: none; margin-left: auto; margin-right: auto; } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; } .image-right { width: 100%; float: none; margin-left: auto; margin-right: auto; } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">When it comes to IT applications, it's rare to see one that's been around for almost 40 years. So people's first reactions tend to be quizzical or even stunned. The reason for the longevity is, in some ways, both simple and complex – a confluence of logos, pathos and ethos.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Here are six key reasons why people in all types of organizations keep turning to LISTSERV technology, whether they choose <a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/products/emaillistsoftware.asp" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">licensed software on-premises</a> or a <a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/products/emaillisthosting.asp" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">hosted cloud service</a>.</div> <br/> <br/> <div align="center"><img alt="Bringing People Together" title="Bringing People Together" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/together_670.jpg" style="display: block; height: auto; width: 100%; max-width: 670px"/></div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 25px">Bringing People Together</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Email lists as we know them today began when Eric Thomas invented LISTSERV software in 1986, which automated cumbersome manual list management. It also led to the world's first email groups, securing and ensuring a space for thriving discussions and knowledge exchange.</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 17px; color: #378ACC; font-style: italic; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px; line-height: 1.5">"My goal was simply to create a tool that would allow mailing lists to prosper while making life easier for subscribers and list owners. It was a simple idea whose success exceeded all my expectations. Sometimes you set about solving a small problem, and later on you realize that you have actually solved a big problem."</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px; line-height: 1.3">– Eric Thomas, LISTSERV Inventor and L-Soft Founder and CEO</div> <br/> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 25px">Developing More Secure Communications</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">LISTSERV was the first software to introduce double opt-in, also known as confirmed opt-in. This 1993 invention became the industry best practice for permission email, which it remains to this day. Two years later, LISTSERV introduced the first spam filter in the industry, keeping email lists clean and safeguarding subscribers from spam. In 2001, LISTSERV became the first email list solution to provide built-in anti-virus capabilities to automatically reject and discard virus-infected messages.</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 17px; color: #378ACC; font-style: italic; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px; line-height: 1.5">"Respect your subscribers and build trust by giving them full control and only sending email messages that they have explicitly requested via double opt-in. This ultimately benefits your sender reputation, subscriber relationships and, in turn, your communications and results."</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px; line-height: 1.3">– Outi Tuomaala, L-Soft Executive VP</div> <br/> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 25px">Providing Comprehensive Capabilities for All Needs</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">LISTSERV is a powerful, flexible and scalable enterprise solution for creating and managing email groups, newsletters, discussion forums and, with the <a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/products/emailmarketing.asp" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">Maestro add-on</a>, marketing outreach with advanced analytics. Among its many features and functions, the searchable list archives with classic, forum and blog view options are a highly used goldmine of helpful knowledge, peer support and user tips. This saves time for both list administrators and subscribers, keeping discussions focused on fresh and emerging topics.</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 17px; color: #378ACC; font-style: italic; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px; line-height: 1.5">"The searchable LISTSERV archives are a huge resource for our customers. The discussions, events and research findings in JISCMail's archives tell the story of how education and research has changed considerably over the years. And the LISTSERV reporting tools allow us to build a picture of how well used and strong the JISCMail service is. We are measured on how much the service is used, and the reporting tools allow us to do this and give us this information quickly."</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px; line-height: 1.3">– Lisa Vincent, Jisc</div> <br/> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 25px">Building Community</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Discussion groups for people with common interests, challenges and goals to share knowledge, get support and learn make a profound impact. Discussion lists are a unique advantage of LISTSERV because they're not seen among other email list solutions.</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 17px; color: #378ACC; font-style: italic; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px; line-height: 1.5">"GSI is truly a patient-driven organization, held together by the bonds of our email groups, which serve as our support system."</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px; line-height: 1.3">– Ginger Sawyer, Gastrointestinal Stromal Tumor Support International</div> <br/> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 25px">Keeping Users in Full Control</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">As LISTSERV is an owned channel, users have full control of their mailing lists. Administrators oversee sites and traffic, and list owners moderate discussions and set guidelines. Users can easily subscribe and unsubscribe to mailing lists, manage their email preferences and participate in group discussions.</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 17px; color: #378ACC; font-style: italic; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px; line-height: 1.5">"The L-Soft cloud-based list hosting solution is very powerful and easy to use. List management is very easy using the LISTSERV web-based interface."</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px; line-height: 1.3">– Michael Hensley, Chief Information Officer, NeighborImpact</div> <br/> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 25px">Benefiting from Expert Technical Support</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Most of L-Soft's support team members are seasoned experts with decades of experience and are available to help you with your email communication challenges, no matter how complex. The technical team has an established reputation for prompt response times to get your problems solved as quickly as possible.</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 17px; color: #378ACC; font-style: italic; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px; line-height: 1.5">"LISTSERV software gives us the flexibility to accomplish whatever we need, and the support provided by L-Soft's knowledgeable and very helpful staff – a staff that apparently never sleeps – has been invaluable."</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px; line-height: 1.3">– Karen Reznek, ICORS</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">LISTSERV has been around for over three decades, and its longevity is a testament to the technology's robust capabilities and scalability to grow along with organizations and groups – and, most of all, its users around the world.</div> <br/> <br/> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B2678c58c.2308&pubid=&title=EMAILRULES%3A+Six+Reasons+LISTSERV+Technology+Is+a+Go-To+for+Communication+and+Collaboration&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B2678c58c.2308&pubid=&title=EMAILRULES%3A+Six+Reasons+LISTSERV+Technology+Is+a+Go-To+for+Communication+and+Collaboration&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B2678c58c.2308&pubid=&title=EMAILRULES%3A+Six+Reasons+LISTSERV+Technology+Is+a+Go-To+for+Communication+and+Collaboration&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B2678c58c.2308&pubid=&title=EMAILRULES%3A+Six+Reasons+LISTSERV+Technology+Is+a+Go-To+for+Communication+and+Collaboration&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="6"> <a name="6"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;80ffc0e8.2307" onclick="getA1ScrollPosition()">ListPlex Maestro: Built for NPOs, NGOs and Associations That Drive Positive Change</a></div><br/> <div class="byline">L-Soft<br/>Wed, 19 Jul 2023 11:39:58 -0400</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <meta charset="utf-8"> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } .image-right { margin: 0px 0px 10px 20px; padding: 0px; float: right; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; margin-left: auto; margin-right: auto; } .image-right { width: 100%; float: none; margin-left: auto; margin-right: auto; } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; } .image-right { width: 100%; float: none; margin-left: auto; margin-right: auto; } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Simplify Your Communications, So You Can Focus on Your Objectives</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">When you're working in a non-profit organization (NPO), a non-governmental organization (NGO) or a professional membership association dedicated to positive change, you need a reliable and secure email communication solution to help you reach your target audiences, engage your supporters and advance your mission. We salute organizations like yours that make a difference every day, and we're here to support your crucial work.</div> <br/> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 17px; color: #378ACC; font-style: italic; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px; line-height: 1.5">"The L-Soft products are cost-effective and easy to use. They empower users and owners to efficiently share and receive information through ongoing discussion, alerts and newsletters."</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px; line-height: 1.3">– Nicole Ambrose, United Way</div> <br/> <br/> <div align="center"><img alt="NPOs and NGOs" title="NPOs and NGOs" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/highlight_nonprofit.jpg" style="display: block; height: auto; width: 100%; max-width: 480px"/></div> <br/> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 25px">Manage Your Digital Messaging and Outreach on One Cloud Platform</div> <br/> <ul style="margin-left: 15px; padding: 5px 0px 0px 0px; list-style: none"> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3"><b>More Than Just an Email Communication Solution</b><br/><br/>ListPlex Maestro DVM is a dedicated virtual machine that combines the industry standard LISTSERV® and LISTSERV Maestro email list products into one integrated solution. You can enjoy the benefits of a cloud-based service without compromising on privacy or compliance.</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3"><b>Purpose-Built for Organizations of All Sizes</b><br/><br/>The service runs on LISTSERV email list technology and is designed specifically to enable medium- to large-sized organizations leverage the power of email communications to achieve their goals.</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 0px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3"><b>More Cost-Effective Than Other Email Marketing Solutions</b><br/><br/>You get full access to all features and an unlimited contact database, unlike other providers that offer tiered access to advanced features and limit the number of contacts. You can send an unlimited number of monthly emails and only pay for what you actually send.</li> </ul> <br/> <br/> <table align="center" border="0" cellpadding="0" cellspacing="0" style="text-align: center"> <tr> <td align="center" bgcolor="#04386D" style="background-color: #04386D; padding: 8px 20px 8px 20px; border-radius: 4px; -webkit-border-radius: 4px; -moz-border-radius: 4px"><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/products/listplex_maestro_demo.asp" target="_blank" style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none"><span style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none">VIEW DEMO</span></a></td> </tr> </table> <br/> <br/> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: center; margin: 0px 0px 0px 0px; line-height: 25px">With ListPlex Maestro DVM, You Can:</div> <br/> <br/> <table style="width: 100%; background-color: #F0F5F8"> <tr> <td style="width: 100%; padding: 20px"> <div align="center"><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/illustration_manage.png" alt="Create and Manage"/></div> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: center; margin: 0px 0px 0px 0px; line-height: 25px">Create and Manage</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px; line-height: 1.3">Discussion lists foster dialogue and collaboration among your stakeholders. LISTSERV is the only professional discussion list provider on the market and offers the flexibility and security you need for your email communication needs.</div> </td> </tr> </table> <br/> <table style="width: 100%; background-color: #F0F5F8"> <tr> <td style="width: 100%; padding: 20px"> <div align="center"><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/illustration_design.png" alt="Design and Deliver"/></div> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: center; margin: 0px 0px 0px 0px; line-height: 25px">Design and Deliver</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px; line-height: 1.3">Email newsletters inform and persuade your audiences. The user-friendly templates help you create eye-catching messages. The segmentation and personalization features allow you to tailor your messages for stronger engagement.</div> </td> </tr> </table> <br/> <table style="width: 100%; background-color: #F0F5F8"> <tr> <td style="width: 100%; padding: 20px"> <div align="center"><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/illustration_track.png" alt="Track and Measure"/></div> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: center; margin: 0px 0px 0px 0px; line-height: 25px">Track and Measure</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px; line-height: 1.3">The comprehensive reporting and analytics tools of LISTSERV Maestro allow you to measure the impact of your communications. Monitor your outreach campaigns in real time and optimize your email strategy to boost engagement and improve results.</div> </td> </tr> </table> <br/> <br/> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 17px; color: #378ACC; font-style: italic; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px; line-height: 1.5">"LISTSERV software gives us the flexibility to accomplish whatever we need, and the support L-Soft's knowledgeable and very helpful staff – a staff that apparently never sleeps – has been invaluable"</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px; line-height: 1.3">– Karen Reznek, ICORS</div> <br/> <br/> <div align="center"><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/highlight_outreach.jpg" alt="Outreach" title="Outreach" style="display: block; height: auto; width: 100%; max-width: 480px"/></div> <br/> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 25px">Unique Value for Organizations that Make a Difference in Our World</div> <br/> <ul style="margin-left: 15px; padding: 5px 0px 0px 0px; list-style: none"> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3"><b>Email-Based Communities and Discussion Groups</b><br/><br/>Foster knowledge exchange and collaboration within and beyond your organization. Benefit from searchable online archives to ensure valuable information is easily accessible whenever needed and to build a growing body of knowledge for your important initiatives.</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3"><b>Branded Newsletters and Outreach Campaigns</b><br/><br/>Build strong connections with your stakeholders through customized newsletters and targeted email outreach campaigns. Deliver engaging content, track engagement and generate insightful reports.</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 0px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3"><b>Scalable and Flexible Deployment Options</b><br/><br/>Whether you prefer an on-premises solution or the convenience of cloud hosting, L-Soft offers both deployment options. With the cloud service, you also gain access to a dedicated virtual machine for maximum performance.</li> </ul> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">LISTSERV technology has been helping people connect, communicate and collaborate since 1986. It empowers your organization to expand its reach and enables your professionals to develop collective knowledge that creates a meaningful impact in the world.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Seize the opportunity to transform and strengthen your communication strategies as you drive global positive change. Contact L-Soft today to learn more, take a demo, try out the solution for free or get a personalized quote, based on your organization's size, requirements and deployment preferences.</div> <br/> <br/> <br/> <table align="center" border="0" cellpadding="0" cellspacing="0" style="text-align: center"> <tr> <td align="center" bgcolor="#04386D" style="background-color: #04386D; padding: 8px 20px 8px 20px; border-radius: 4px; -webkit-border-radius: 4px; -moz-border-radius: 4px"><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/go/econtact.asp?i=LISTSERV%20%2BMaestro&k=Cloud-Based%20Hosting&source=listplex-maestro-dvm" target="_blank" style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none"><span style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none">GET STARTED TODAY</span></a></td> </tr> </table> <br/> <br/> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B80ffc0e8.2307&pubid=&title=EMAILRULES%3A+ListPlex+Maestro%3A+Built+for+NPOs%2C+NGOs+and+Associations+That+Drive+Positive+Change&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B80ffc0e8.2307&pubid=&title=EMAILRULES%3A+ListPlex+Maestro%3A+Built+for+NPOs%2C+NGOs+and+Associations+That+Drive+Positive+Change&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B80ffc0e8.2307&pubid=&title=EMAILRULES%3A+ListPlex+Maestro%3A+Built+for+NPOs%2C+NGOs+and+Associations+That+Drive+Positive+Change&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B80ffc0e8.2307&pubid=&title=EMAILRULES%3A+ListPlex+Maestro%3A+Built+for+NPOs%2C+NGOs+and+Associations+That+Drive+Positive+Change&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="7"> <a name="7"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;ab02f9c8.2306" onclick="getA1ScrollPosition()">A+ Tools, Tips and Tech for Higher Education Communicators</a></div><br/> <div class="byline">L-Soft<br/>Thu, 15 Jun 2023 12:24:10 -0400</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <meta charset="utf-8"> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } .image-right { margin: 0px 0px 10px 20px; padding: 0px; float: right; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; margin-left: auto; margin-right: auto; } .image-right { width: 100%; float: none; margin-left: auto; margin-right: auto; } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; } .image-right { width: 100%; float: none; margin-left: auto; margin-right: auto; } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/news/issue3-2023/campus_309.jpg" alt="Higher Education" title="Higher Education" class="image-right"/></div> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Managing a LISTSERV site for your campus communications? Keep your site and email lists running optimally with easy tips for branding, use cases of LISTSERV features in academia like dynamic query lists and more. Educational and research institutions like yours have relied on LISTSERV for discussion groups, announcements and newsletters for more than 35 years. We're here to help.</div> <br/> <br/> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 10px 0px 0px" valign="middle"><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/icon_2.png" alt=""/></td> <td style="width: 100%"><div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 25px">Top Tips to Keep Your LISTSERV Lists Running Smoothly</div></td> </tr> </table> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Build Trust with a Customized LISTSERV Site and HTML Templates</div> <br/> <br/> <div><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/news/issue3-2023/campus_01.jpg" class="image-right" alt=""/></div> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Add your logo to your LISTSERV site to enhance the user experience and help list owners customize the look and feel of their email list pages. Make your graphic profile easy for people to recognize by using your organization's style guide. It's easy to copy and paste the exact color code and apply it in the LISTSERV customization interface.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Did you know that you can also build and save your university newsletter and announcement templates in LISTSERV and share them with all your organization's list owners? This will be a very helpful timesaver for many list owners and content creators.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3"><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/LearnLISTSERV#CfV1waDOrlk" target="_blank">See Branding Tutorial ></a><br/><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/LearnLISTSERV#4L0B0SKBwfM" target="_blank">View Newsletter Tutorial ></a></div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Share Knowledge</div> <br/> <br/> <div><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/news/issue3-2023/campus_02.jpg" class="image-right" alt=""/></div> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Ensure that your LISTSERV email lists run well. Educate and train your key staff – list owners, editors and moderators as well as tech, admin and communications colleagues. Help them configure your organization's LISTSERV lists correctly for high-quality and relevant communications.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3"><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/courses/learnlistserv.asp" target="_blank">Join Free LISTSERV Course ></a><br/><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/resources/LearnLISTSERV.asp" target="_blank">Browse LISTSERV Video Tutorials ></a></div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Get the Benefits of List Moderation</div> <br/> <br/> <div><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/news/issue3-2023/campus_03.jpg" class="image-right" alt=""/></div> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">List moderation can significantly improve the quality of your email list. Double-check who is allowed to send to the list directly and who is not. With moderation, you can prevent irrelevant or unwanted content from reaching your list. Remember to add a bottom banner with a clear unsubscribe link and other key information about your list.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3"><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/LearnLISTSERV#RXQEwU9zPV0" target="_blank">Enable List Moderation ></a><br/><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/LearnLISTSERV#CJYPaEfju1I" target="_blank">Add Automatic Bottom Banner ></a></div> <br/> <br/> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 10px 0px 0px" valign="middle"><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/icon_1.png" alt=""/></td> <td style="width: 100%"><div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 25px">User Examples to Boost Your Communications</div></td> </tr> </table> <br/> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Advanced Communications Settings</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">While regular discussion groups and announcements lists are important for classes, clubs and student organizations, LISTSERV can do a lot more when used together with existing IT infrastructure. Let's look at some examples:</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Save Time and Hassles by Using Dynamic Query Lists</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">A major university in Indiana converted to DQL (Dynamic Query Lists) using a combination of SQL database queries and LDAP/Active Directory queries. By querying data sources in real-time, the data is always up-to-date and a scripted process is no longer needed, saving much time and preventing a lot of maintenance headaches.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">LISTSERV can use Dynamic Query Lists (DQL) to fetch recipients from a DBMS or LDAP data source. DQL is useful when the list membership is managed outside of LISTSERV. For example, you might want to mail to employees stored in an LDAP directory or university students registered in a course registration database.</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Take Advantage of Your Existing Data Sources with DBMS-Based Lists</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">A prominent midwestern university uses the DBMS features of LISTSERV Maestro for fetching recipients from university-wide databases, for example, for sending newsletters. The technology helps the university staff meet the business and reporting requirements put forth by the administration.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">DBMS-based LISTSERV lists are useful when you need LISTSERV to manage the list membership through the usual LISTSERV subscription management features – opt-in, opt-out, recipient uploads – but you also want to be able to access that list membership through a DBMS interface.</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Target Your Communications with Super-Lists and Sub-Lists</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">A public university in Oklahoma runs LISTSERV, using it for more than 500 lists. They use the sub-lists feature to group all discussion sections into class lists as well as to group students, faculty and staff by department or college (engineering, business, etc.) or any other natural grouping.</div> <br/> <br/> <div align="center"><img alt="Super-Lists and Sub-Lists" title="Super-Lists and Sub-Lists" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/news/issue3-2023/superlists_500.jpg" style="max-width: 500px"/></div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Coordinate with Stakeholder Networks</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">A large California university's Office of the President uses LISTSERV to coordinate a statewide network of 10 campuses and assorted field stations. Most campuses also run LISTSERV locally for their own local needs.</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Enjoy the Versatility and Flexibility of LISTSERV Communications</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">An upstate New York university is invested in LISTSERV and its <a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/go/maestro.asp" target="_blank">Maestro add-on</a>. The university uses LISTSERV for discussion and class lists and the Maestro add-on for many of their other mailings, such as the university-wide daily newsletter.</div> <br/> <br/> <div align="center"><img alt="Tracking, Reporting and Analytics with LISTSERV Maestro" title="Tracking, Reporting and Analytics with LISTSERV Maestro" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/news/issue3-2023/campus_intro.jpg" style="display: block; height: auto; width: 100%; max-width: 500px"/></div> <br/> <br/> <table style="width: 100%; background-color: #F0F5F8"> <tr> <td style="width: 100%; padding: 20px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 25px">Best Practice Essentials</div> <br/> <ul style="margin-left: 15px; padding: 5px 0px 0px 0px; list-style: none"> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3">Keep your LISTSERV support and maintenance active</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3">Make sure that your LISTSERV site is up-to-date</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3">Add Maestro to your LISTSERV site for tracking, reporting and analytics</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 0px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3">Share free LISTSERV resources within your organization</li> </ul> </td> </tr> </table> <br/> <br/> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bab02f9c8.2306&pubid=&title=EMAILRULES%3A+A%2B+Tools%2C+Tips+and+Tech+for+Higher+Education+Communicators&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bab02f9c8.2306&pubid=&title=EMAILRULES%3A+A%2B+Tools%2C+Tips+and+Tech+for+Higher+Education+Communicators&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bab02f9c8.2306&pubid=&title=EMAILRULES%3A+A%2B+Tools%2C+Tips+and+Tech+for+Higher+Education+Communicators&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bab02f9c8.2306&pubid=&title=EMAILRULES%3A+A%2B+Tools%2C+Tips+and+Tech+for+Higher+Education+Communicators&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="8"> <a name="8"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;d75880a0.2305" onclick="getA1ScrollPosition()">Amp Up Accessibility and Prevent Pitfalls with These 3 Key Tips</a></div><br/> <div class="byline">L-Soft<br/>Wed, 10 May 2023 14:07:23 -0400</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <meta charset="utf-8"> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } .image-right { margin: 0px 0px 10px 20px; padding: 0px; float: right; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; margin-left: auto; margin-right: auto; } .image-right { width: 100%; float: none; margin-left: auto; margin-right: auto; } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; } .image-right { width: 100%; float: none; margin-left: auto; margin-right: auto; } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/news/issue2-2023/emailbestpractices_309.jpg" alt="Amp Up Accessibility and Prevent Pitfalls with These 3 Key Tips" title="Amp Up Accessibility and Prevent Pitfalls with These 3 Key Tips" class="image-right"/></div> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">As digital communicators and marketers, of course you want subscribers to appreciate your high-value content and to have a sense of trust in you as a sender. To make sure your messages are effective, accessible and compliant, let's take a look at some simple yet crucial best practices: the plain text alternative, alt text and unsubscribe links.</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 25px">Plain Text Alternative</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">First, say hello to one of the newest features of LISTSERV Maestro – the magic wand that eliminates the hassle of creating plain text versions of your email messages. LISTSERV Maestro now automatically generates a plain text alternative from the content of the HTML part, ensuring that all of your subscribers can read your messages, regardless of their email settings and devices. Plain text is the simplest form of content that contains no design elements, such as bold or italicized text, colors or images.</div> <br/> <br/> <div><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/news/issue2-2023/plaintext_737.jpg" alt="LISTSERV Maestro now automatically generates a plain text alternative" title="LISTSERV Maestro now automatically generates a plain text alternative" style="display: block; height: auto; width: 100%" width="670"/></div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Despite the rise of eye-catching email designs, plain text parts are still an important part of any email marketing strategy and offer several benefits that should not be overlooked.</div> <br/> <br/> <table style="width: 100%; background-color: #F0F5F8"> <tr> <td style="width: 100%; padding: 20px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 25px">Why Plain Text Parts Are Still Important</div> <br/> <ul style="margin-left: 15px; padding: 5px 0px 0px 0px; list-style: none"> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3">HTML messages with a plain text alternative generally offer higher deliverability and are less likely to be flagged as spam</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3">Screen readers may yield better results if a plain text alternative is used in conjunction with the HTML</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3">Alternative reading devices such as smart watches often use the plain text alternative</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 0px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3">Some people still prefer plain text messages and view HTML messages as a privacy risk</li> </ul> </td> </tr> </table> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 25px">Alt Text</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">You might be thinking, "Alt what?" Alt text, short for alternative text, is the text that appears when images don't load properly or for people who use screen readers due to visual impairments. Alternative text is an important part of HTML messages – especially in an era where most email clients no longer automatically load images for privacy reasons – because they allow the viewer to see what the images are supposed to show before enabling them.</div> <br/> <br/> <table style="width: 100%; background-color: #F0F5F8"> <tr> <td style="width: 100%; padding: 20px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 25px">Tips to Make Your Alt Text Effective</div> <br/> <ul style="margin-left: 15px; padding: 5px 0px 0px 0px; list-style: none"> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3">Use descriptive keywords that are relevant to the image</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3">Avoid redundant or generic text</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3">Include important details, such as a call-to-action or product feature</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 0px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3">Use bullet points or short paragraphs for longer descriptions</li> </ul> </td> </tr> </table> <br/> <br/> <div><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/news/issue2-2023/stockholm_737.jpg" alt="Panoramic view of the historic district of Gamla Stan in Stockholm, Sweden" title="Panoramic view of the historic district of Gamla Stan in Stockholm, Sweden" style="display: block; height: auto; width: 100%" width="670"/></div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3"><i><b>Example 1:</b> "Panoramic view of the historic district of Gamla Stan in Stockholm, Sweden"</i></div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">The alt text accurately describes the image and provides relevant information about its location. It's also concise and easy to understand, which is important for people who use screen readers or have other accessibility requirements.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">The description may be somewhat generic, but it's still specific to the image that it describes, providing relevant information about the location and content of the image.</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3"><i><b>Example 2:</b> "Experience the charm of Stockholm: Marvel at the picturesque cityscape and historic Gamla Stan - Visit Now!"</i></div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">This alt text not only provides a unique and engaging description of the image that highlights the charm and beauty of Stockholm, but it also includes a call-to-action to encourage people to visit the city. The alt text is still descriptive and informative, but it goes beyond a general description to create interest and spur action.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">While there is no maximum number of characters allowed for alt text, you should keep it somewhat concise and limit it to 125-150 characters, including spaces and punctuation.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Note that alt text and the plain text alternative work hand in hand. From this example, LISTSERV Maestro would automatically generate a plain text part that looks like this:</div> <br/> <br/> <table style="width: 100%; background-color: #FAFAFA; border: 1px solid #378ACC"> <tr> <td style="padding: 10px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Experience the charm of Stockholm: Marvel at the picturesque cityscape and historic Gamla Stan - Visit Now!:<br/><”[Image Download URL]”></div> </td> </tr> </table> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">The image download URL is created automatically by LISTSERV Maestro, so you can see how many recipients clicked to open the image from the automatically generated plain text alternative.</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 25px">Unsubscribe Link</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">We know it's hard to say goodbye. But sometimes people don't want to receive any more emails from your company. Maybe they feel overwhelmed or just aren't interested anymore. It's best to give them the opportunity to unsubscribe at their leisure because it allows you to focus on those subscribers who are truly interested in your messages. This way, you can improve your opens, clicks and conversions while maintaining a positive and respectful relationship with your audience. This is where unsubscribe links come into play. Not only do they ensure that you comply with laws and regulations, but they also show that you respect your subscribers' preferences and want to provide them with a positive user experience.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">With LISTSERV Maestro 11.0, the unsubscribe URL is now mandatory by default to ensure that you're compliant with all global regulations.</div> <br/> <br/> <div align="center"><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/news/issue2-2023/unsubscribeurl_300.jpg" alt="An unsubscribe URL is now mandatory by default in LISTSERV Maestro 11.0" title="An unsubscribe URL is now mandatory by default in LISTSERV Maestro 11.0"/></div> <br/> <br/> <table style="width: 100%; background-color: #F0F5F8"> <tr> <td style="width: 100%; padding: 20px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 25px">Tips to Make Your Unsubscribe Link Effective</div> <br/> <ul style="margin-left: 15px; padding: 5px 0px 0px 0px; list-style: none"> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3">Provide clear instructions on how to unsubscribe</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3">Make sure that the unsubscribe link or button is easy to find</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3">Avoid negative or guilt-inducing wording</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 0px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3">Make sure that you process all unsubscribe requests immediately</li> </ul> </td> </tr> </table> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">The unsubscribe link or button should be clearly visible and easily accessible in the email. It could be placed at the bottom of the email or in the footer. Clicking on the unsubscribe link should take the user to a page where they can confirm their decision to unsubscribe.</div> <br/> <br/> <div><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/news/issue2-2023/unsubscribe_737.jpg" alt="An example of a graphical unsubscribe button" title="An example of a graphical unsubscribe button" style="display: block; height: auto; width: 100%" width="670"/></div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">This confirmation page should include a message giving users the option to stay subscribed if they change their mind. Once the user has confirmed their decision to unsubscribe, they should receive a confirmation email informing them that they have been unsubscribed. Finally, the user's email address should be removed from the email list immediately to ensure that they don't receive any further email messages.</div> <br/> <br/> <div><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/news/issue2-2023/unsubscribed_737.jpg" alt="An example of a confirmation email after unsubscribing" title="An example of a confirmation email after unsubscribing" style="display: block; height: auto; width: 100%" width="670"/></div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">We should remember that email marketing is a powerful tool that should be used wisely and carefully. Including a plain text alternative, alt text and easy unsubscribe options in your email strategy not only demonstrates your commitment to accessibility and user preferences but also fosters trust and respect from your audience.</div> <br/> <br/> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bd75880a0.2305&pubid=&title=EMAILRULES%3A+Amp+Up+Accessibility+and+Prevent+Pitfalls+with+These+3+Key+Tips&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bd75880a0.2305&pubid=&title=EMAILRULES%3A+Amp+Up+Accessibility+and+Prevent+Pitfalls+with+These+3+Key+Tips&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bd75880a0.2305&pubid=&title=EMAILRULES%3A+Amp+Up+Accessibility+and+Prevent+Pitfalls+with+These+3+Key+Tips&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bd75880a0.2305&pubid=&title=EMAILRULES%3A+Amp+Up+Accessibility+and+Prevent+Pitfalls+with+These+3+Key+Tips&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="9"> <a name="9"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;30573a03.2304" onclick="getA1ScrollPosition()">Fresh Tips to Cultivate Your Communications and Nurture Best Practices</a></div><br/> <div class="byline">L-Soft<br/>Wed, 12 Apr 2023 13:03:00 -0400</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <meta charset="utf-8"> <style type="text/css">html { width: 100% !important; 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margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Ahhh, spring! As many of us welcome a time of warmer days, blooming blossoms, new hope, and yes, seasonal cleaning, be sure to spiffy up your tech and strengthen your best practices. After all, you and your audiences deserve the best when it comes to discussion groups, newsletters and email marketing.</div> <br/> <br/> <div><img alt="LISTSERV Maestro" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/oneplatform_670.jpg" style="display: block; height: auto; width: 100%" width="670"/></div> <br/> <br/> <table style="width: 100%"> <tr> <td style="padding-right: 20px"><img alt="Permission Email" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/icon_permissionemail.png"/></td> <td style="width: 100%"><div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 25px">Permission Email</div></td> </tr> </table> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Want to grow a loyal audience and boost people's trust in you as a sender? Two words: permission email. How do you get explicit consent before adding subscribers to your email list automatically? LISTSERV has a proven method to do just that.</div> <br/> <br/> <table align="center" border="0" cellpadding="0" cellspacing="0" style="text-align: center"> <tr> <td align="center" bgcolor="#04386D" style="background-color: #04386D; padding: 8px 20px 8px 20px; border-radius: 4px; -webkit-border-radius: 4px; -moz-border-radius: 4px"><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/news/2023/double-optin-30-years-listserv.asp" target="_blank" style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none"><span style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none">FIND OUT HOW</span></a></td> </tr> </table> <br/> <br/> <table style="width: 100%"> <tr> <td style="padding-right: 20px"><img alt="Discussion Groups" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/icon_discussiongroups.png"/></td> <td style="width: 100%"><div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 25px">Discussion Groups</div></td> </tr> </table> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Considering email groups and communities for your organization? Go for it and see how powerful discussion groups are – providing members with knowledge, support and a space in which to share and collaborate around just about any topic.</div> <br/> <br/> <table align="center" border="0" cellpadding="0" cellspacing="0" style="text-align: center"> <tr> <td align="center" bgcolor="#04386D" style="background-color: #04386D; padding: 8px 20px 8px 20px; border-radius: 4px; -webkit-border-radius: 4px; -moz-border-radius: 4px"><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/resources/email/top-tips-for-effective-discussion-groups.asp" target="_blank" style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none"><span style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none">GET PRO TIPS</span></a></td> </tr> </table> <br/> <br/> <table style="width: 100%"> <tr> <td style="padding-right: 20px"><img alt="Email Newsletters" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/icon_newsletters.png"/></td> <td style="width: 100%"><div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 25px">Email Newsletters</div></td> </tr> </table> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Looking to take advantage of the impact and popularity of email newsletters? Share updates, news and exclusive content with your subscribers in an easy-to-read and visually appealing package. Invite people to subscribe at multiple touchpoints on your website to build your audiences.</div> <br/> <br/> <table align="center" border="0" cellpadding="0" cellspacing="0" style="text-align: center"> <tr> <td align="center" bgcolor="#04386D" style="background-color: #04386D; padding: 8px 20px 8px 20px; border-radius: 4px; -webkit-border-radius: 4px; -moz-border-radius: 4px"><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/resources/email/best-practices-for-listserv-newsletters.asp" target="_blank" style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none"><span style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none">SEE BEST PRACTICES</span></a></td> </tr> </table> <br/> <br/> <table style="width: 100%"> <tr> <td style="padding-right: 20px"><img alt="Tracking and Analytics" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/icon_analytics.png"/></td> <td style="width: 100%"><div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 25px">Tracking and Analytics</div></td> </tr> </table> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Thinking of how to understand and engage your subscribers and broaden your outreach? Even if you're not in an e-commerce organization, email marketing with tracking and analytics is a highly effective way to do just that. LISTSERV Maestro is here to help.</div> <br/> <br/> <table align="center" border="0" cellpadding="0" cellspacing="0" style="text-align: center"> <tr> <td align="center" bgcolor="#04386D" style="background-color: #04386D; padding: 8px 20px 8px 20px; border-radius: 4px; -webkit-border-radius: 4px; -moz-border-radius: 4px"><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/resources/email/enhancing-your-listserv-platform-with-maestro.asp" target="_blank" style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none"><span style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none">GET INSPIRED</span></a></td> </tr> </table> <br/> <br/> <table style="width: 100%"> <tr> <td style="padding-right: 20px"><img alt="Legal Requirements" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/icon_legalrequirements.png"/></td> <td style="width: 100%"><div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 25px">Legal Requirements</div></td> </tr> </table> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Making sure you're complying with applicable email marketing regulations and legal requirements worldwide? Activate double opt-in and combine it with the mandatory unsubscribe URL feature in LISTSERV Maestro to avoid spam complaints and maintain a solid sender reputation.</div> <br/> <br/> <table align="center" border="0" cellpadding="0" cellspacing="0" style="text-align: center"> <tr> <td align="center" bgcolor="#04386D" style="background-color: #04386D; padding: 8px 20px 8px 20px; border-radius: 4px; -webkit-border-radius: 4px; -moz-border-radius: 4px"><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/resources/optinlaws.asp" target="_blank" style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none"><span style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none">LEARN MORE</span></a></td> </tr> </table> <br/> <br/> <table style="width: 100%"> <tr> <td style="padding-right: 20px"><img alt="Hybrid Lists" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/icon_hybridlists.png"/></td> <td style="width: 100%"><div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 25px">Hybrid Lists</div></td> </tr> </table> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Trying to save time and effort with your email communications? Automatically import your LISTSERV lists into LISTSERV Maestro. Get the best of both worlds with these "hybrid lists" and keep all of your discussion groups, newsletters, email marketing and outreach communications at your fingertips, on one platform.</div> <br/> <br/> <table align="center" border="0" cellpadding="0" cellspacing="0" style="text-align: center"> <tr> <td align="center" bgcolor="#04386D" style="background-color: #04386D; padding: 8px 20px 8px 20px; border-radius: 4px; -webkit-border-radius: 4px; -moz-border-radius: 4px"><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/products/maestro_11.0.asp" target="_blank" style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none"><span style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none">SEE THE BENEFITS</span></a></td> </tr> </table> <br/> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Hop to it! Behold the power, stability and reach of email communications in an era of fragmented multi-channel environments. Spread the word – tell your teams about LISTSERV Maestro 11.0:<br/><br/><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/go/maestro.asp" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">https://www.lsoft.com/go/maestro.asp</div> <br/> <br/> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B30573a03.2304&pubid=&title=EMAILRULES%3A+Fresh+Tips+to+Cultivate+Your+Communications+and+Nurture+Best+Practices&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B30573a03.2304&pubid=&title=EMAILRULES%3A+Fresh+Tips+to+Cultivate+Your+Communications+and+Nurture+Best+Practices&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B30573a03.2304&pubid=&title=EMAILRULES%3A+Fresh+Tips+to+Cultivate+Your+Communications+and+Nurture+Best+Practices&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B30573a03.2304&pubid=&title=EMAILRULES%3A+Fresh+Tips+to+Cultivate+Your+Communications+and+Nurture+Best+Practices&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="10"> <a name="10"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;502b5849.2302" onclick="getA1ScrollPosition()">Five Ways to Show Some Love to Your Email Subscribers ❤</a></div><br/> <div class="byline">L-Soft<br/>Fri, 10 Feb 2023 14:50:21 -0500</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <meta charset="utf-8"> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; margin-left: auto; margin-right: auto; } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">In this February greeting, L-Soft's Susan Brown Faghani shares five "subscriber love languages" to delight your audiences and build trust.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Our world seems to reflect the oft-used phrase "In good times and bad, for richer or poorer," – albeit outside of wedding vows – but one thing you can rely on is LISTSERV. Let us count the ways that these "subscriber love languages" go straight to the heart of your communications, making them better for it.</div> <br/> <br/> <div><img alt="Email Love" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/emaillove_670.jpg" style="display: block; height: auto; width: 100%" width="670"/></div> <br/> <br/> <table style="width: 100%"> <tr> <td style="padding-right: 20px"><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/news/issue1-2023/icon_nurture.png" alt=""/></td> <td style="width: 100%"><div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 25px">Nurture</div></td> </tr> </table> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Unlike the frequently random or off-the-cuff musings on many social media platforms, email messages evoke a vibe of forethought, care and trust. So it's no surprise that organizations of all types turn to LISTSERV for nurturing more respectful and professional connections with their audiences. As they say, "Start as you want to go on."</div> <br/> <br/> <table class="width-100"> <tr> <td style="padding-right: 20px"><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/news/issue1-2023/icon_build.png" alt=""/></td> <td style="width: 100%"><div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 25px">Build</div></td> </tr> </table> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">There's much that's been disrupted, upended or is otherwise topsy-turvy these past three decades. Just remember, LISTSERV has been a steadfast friend and helper for cultivating long-term relationships between senders and subscribers – still going strong and ready to support your communications.</div> <br/> <br/> <table class="width-100"> <tr> <td style="padding-right: 20px"><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/news/issue1-2023/icon_help.png" alt=""/></td> <td style="width: 100%"><div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 25px">Help</div></td> </tr> </table> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">The power of email discussion and support groups is profound. Consider offering LISTSERV groups to provide an outlet for information, help and hope. We're all human, and being able to connect people around the world to discuss and share knowledge – everything from navigating rare cancers to fostering high-level academic collaboration and more – is a unique and much-loved benefit of LISTSERV.</div> <br/> <br/> <table class="width-100"> <tr> <td style="padding-right: 20px"><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/news/issue1-2023/icon_honor.png" alt=""/></td> <td style="width: 100%"><div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 25px">Honor</div></td> </tr> </table> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">The real people behind your recipient data heartily deserve the red-carpet treatment. Honor their trust by gaining explicit, prior permission using confirmed opt-in subscription and never spamming. Follow data privacy and protection regulations and – using LISTSERV Maestro – avoid GDPR heartaches with anonymous or personal tracking with consent.</div> <br/> <br/> <table class="width-100"> <tr> <td style="padding-right: 20px"><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/news/issue1-2023/icon_envision.png" alt=""/></td> <td style="width: 100%"><div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 25px">Envision</div></td> </tr> </table> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Your communication channels are constantly evolving. Keep looking ahead, knowing that LISTSERV is a wise and cost-effective investment that grows along with your needs. Whether this is the first time you're setting up discussion groups, newsletters, blogs and more or you're adding new lists to your LISTSERV site, you'll enjoy a quick and hassle-free experience.</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Statista data shows that 4.3 billion people worldwide communicate via email, more than on any other channel. No grand gestures are needed to demonstrate our ongoing love for and appreciation of email... some things are simply made to last.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">We're here to support your organization's email communications. Let us know how we can help.</div> <br/> <br/> <table align="center" border="0" cellpadding="0" cellspacing="0" style="text-align: center"> <tr> <td align="center" bgcolor="#04386D" style="background-color: #04386D; padding: 8px 20px 8px 20px; border-radius: 4px; -webkit-border-radius: 4px; -moz-border-radius: 4px"><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/go/econtact.asp" target="_blank" style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none"><span style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none">GET IN TOUCH</span></a></td> </tr> </table> <br/> <br/> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B502b5849.2302&pubid=&title=EMAILRULES%3A+Five+Ways+to+Show+Some+Love+to+Your+Email+Subscribers+%E2%9D%A4&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B502b5849.2302&pubid=&title=EMAILRULES%3A+Five+Ways+to+Show+Some+Love+to+Your+Email+Subscribers+%E2%9D%A4&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B502b5849.2302&pubid=&title=EMAILRULES%3A+Five+Ways+to+Show+Some+Love+to+Your+Email+Subscribers+%E2%9D%A4&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B502b5849.2302&pubid=&title=EMAILRULES%3A+Five+Ways+to+Show+Some+Love+to+Your+Email+Subscribers+%E2%9D%A4&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="11"> <a name="11"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;38e529b3.2301" onclick="getA1ScrollPosition()">Five Reasons to Enhance Your LISTSERV Platform</a></div><br/> <div class="byline">L-Soft<br/>Tue, 10 Jan 2023 15:40:54 -0500</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <meta charset="utf-8"> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; margin-left: auto; margin-right: auto; } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">Take Advantage of New Features, Engagement Metrics and More</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Looking to expand your email communication capabilities and do more with email? We've got you covered with the LISTSERV Maestro email marketing add-on. It's available for both in-house and cloud hosting customers – and it isn't just for people in the email marketing business. Let's take a look at the many helpful key features, the solid benefits and the outstanding value that Maestro brings to your existing LISTSERV platform.</div> <br/> <br/> <div><img alt="Maestro Add-On" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/maestroaddon_670.jpg" style="display: block; height: auto; width: 100%" width="670"/></div> <br/> <br/> <table style="width: 100%"> <tr> <td style="padding-right: 20px"><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/news/issue6-2022/icon_solution.png" alt=""/></td> <td style="width: 100%"><div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 25px">A Single Solution for All of Your Communication Needs<br/><span style="color: #999999; font-style: italic">Save Time, Money and Hassles</span></span></div></td> </tr> </table> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">The Maestro add-on integrates fully with your existing LISTSERV site, allowing you to use a single platform for all of your communication needs instead of relying on separate solutions from multiple vendors that aren't compatible with one another. Run your discussion groups and send your email newsletters through an all-in-one hub with a unified technical support channel for any assistance that you may require. Even if you don't have an immediate need for features like advanced target groups, A/B-split testing or job automation, it makes sense to have the tools available for when your needs expand.</div> <br/> <br/> <table class="width-100"> <tr> <td style="padding-right: 20px"><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/news/issue6-2022/icon_database.png" alt=""/></td> <td style="width: 100%"><div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 25px">A Flexible and Easy-to-Use Subscriber Database<br/><span style="color: #999999; font-style: italic">Get Closer to Your Audiences</span></div></td> </tr> </table> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">LISTSERV Maestro features a built-in subscriber database with support for any number and type of profile fields, making it easy to use your subscriber data in new and exciting ways. You can get detailed demographic breakdowns of your subscriber base, send targeted messages to different categories of subscribers, personalize your content and trigger follow-up emails to subscribers based on previous responses. You can also connect to external customer or subscriber databases, allowing you to take full advantage of your existing data sources.</div> <br/> <br/> <table class="width-100"> <tr> <td style="padding-right: 20px"><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/news/issue6-2022/icon_tracking.png" alt=""/></td> <td style="width: 100%"><div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 25px">In-Depth Tracking, Reporting and Analytics<br/><span style="color: #999999; font-style: italic">Boost Engagement</span></div></td> </tr> </table> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">The step-by-step delivery guide makes it easy to set up your email campaign, and the in-depth analytics give you the information you need to improve the next one. You can track your performance and engagement with real-time reporting. You can also choose exactly what to track – including opens, clicks, conversions and social media shares – while deciding how much personally identifiable information to collect to ensure that you comply with all applicable data protection and privacy laws worldwide.</div> <br/> <br/> <table class="width-100"> <tr> <td style="padding-right: 20px"><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/news/issue6-2022/icon_platform.png" alt=""/></td> <td style="width: 100%"><div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 25px">A Multi-User Platform Tailored to Your Team<br/><span style="color: #999999; font-style: italic">Collaborate with Ease</span></div></td> </tr> </table> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">LISTSERV Maestro is a multi-user platform and allows you to assign different roles and responsibilities for your team members, including target group setup, content creation, tracking decisions and testing. Regardless of the size and complexity of your organization, you can share tasks among users, add or limit capabilities and divvy up responsibilities among your team members any way you see fit.</div> <br/> <br/> <table class="width-100"> <tr> <td style="padding-right: 20px"><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/news/issue6-2022/icon_growth.png" alt=""/></td> <td style="width: 100%"><div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 25px">A Solution that Grows with You as Your Needs Expand<br/><span style="color: #999999; font-style: italic">Enjoy Peace of Mind</span></div></td> </tr> </table> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">While LISTSERV Maestro contains many advanced features that allow you to run customized and automated large-scale campaigns, the system is also ideal for small-scale newsletters. Regardless of how many subscribers you have, LISTSERV Maestro is licensed according to your delivery capacity needs. You can start small and rest assured that Maestro will keep up as your needs grow.</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">If any of this sounds intriguing and if you want to get the most out of your investment in LISTSERV, reach out to our knowledgeable staff for guidance and assistance about adding Maestro to your current LISTSERV platform.</div> <br/> <br/> <table align="center" border="0" cellpadding="0" cellspacing="0" style="text-align: center"> <tr> <td align="center" bgcolor="#04386D" style="background-color: #04386D; padding: 8px 20px 8px 20px; border-radius: 4px; -webkit-border-radius: 4px; -moz-border-radius: 4px"><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/go/econtact.asp?i=LISTSERV%20%2BMaestro" target="_blank" style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; 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} body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } .image-right { margin: 0px 0px 10px 20px; padding: 0px; float: right; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; 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height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; } .image-right { width: 100%; float: none; margin-left: auto; margin-right: auto; } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/news/issue6-2022/toptips_315.jpg" alt="Make It Your Best Year of Communications Yet" title="Make It Your Best Year of Communications Yet" class="image-right"/></div> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Are you up to date on the latest resources to support your email communications? Take a look at this collection of helpful how-tos, timely tips, trusted tutorials and abundant articles. Get know-how, insights and inspiration with these "Top 5" picks from fellow readers and communicators like you.</div> <br/> <br/> <div><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/news/issue6-2022/icon_articles.png" alt="Articles" title="Articles"/></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">Articles</div> <br/> <ul style="margin-left: 15px; padding: 5px 0px 0px 0px; list-style: none"> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3"><b>Email Groups</b><br/><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/resources/email/top-tips-for-effective-discussion-groups.asp" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">Top Tips for Running Effective Email Discussion Groups</a></li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3"><b>Email Design</b><br/><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/resources/email/email-design-on-your-mind.asp" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">Got Email Design on Your Mind?</a></li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3"><b>Newsletters</b><br/><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/news/newsletters-issue4-2022.asp" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">Time-Saving Best Practices for Your LISTSERV Newsletters</a></li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3"><b>Communications for Education</b><br/><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/news/campus-issue4-2022.asp" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">Must-Know Tips, Tools and Tech for Campus Communications</a></li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3"><b>Discussion Lists</b><br/><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/customers/bee-l.asp" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">Behind the Scenes of the Longest Running Bee Discussion List</a></li> </ul> <br/> <div><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/news/issue6-2022/icon_techtips.png" alt="Tech Tips" title="Tech Tips"/></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">LISTSERV Tech Tips</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">LISTSERV tech tips are a perennial top read among email tech professionals. See the most popular topics that users wanted to learn more about.</div> <br/> <ul style="margin-left: 15px; padding: 5px 0px 0px 0px; list-style: none"> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3"><b>Security</b><br/><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/news/techtipLSV-issue2-2022.asp" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">Why do my lists sometimes generate spoofing complaints and what should I do about them?</a></li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3"><b>Probing</b><br/><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/news/techtipLSV-issue3-2022.asp" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">Why do subscribers sometimes get error messages about being probed and what do they mean?</a></li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3"><b>Confirmation Links</b><br/><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/news/techtipLSV-issue4-2022.asp" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">How can I prevent content inspection services from triggering LISTSERV confirmation links?</a></li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3"><b>Maintenance</b><br/><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/news/techtipLSV-issue1-2022.asp" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">How can I deactivate a LISTSERV mailing list without deleting it?</a></li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3"><b>Troubleshooting</b><br/><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/news/techtipLSV-issue5-2020.asp" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">Why do email lists sometimes become held and how can I troubleshoot this?</a></li> </ul> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">LISTSERV Maestro Tech Tips</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Adding Maestro to your LISTSERV platforms provides useful features, including a subscriber database, engagement metrics and customizable content. These tips help you engage your target audiences.</div> <br/> <ul style="margin-left: 15px; padding: 5px 0px 0px 0px; list-style: none"> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3"><b>Customized Content</b><br/><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/resources/tips/maestro-customized-content-condition.asp" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">How can I deliver customized content to each recipient using widget conditions?</a></li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3"><b>Unsubscribe Info</b><br/><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/news/techtipMAE-issue3-2022.asp" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">How can I obtain information about unsubscribes in LISTSERV Maestro?</a></li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3"><b>Content Templates</b><br/><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/news/techtipMAE-issue1-2022.asp" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">How can I create effective content templates in LISTSERV Maestro?</a></li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3"><b>Automated A/B-Split Campaigns</b><br/><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/news/techtipMAE-issue2-2022.asp" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">How can I run a fully automated A/B-split campaign with LISTSERV Maestro?</a></li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3"><b>Flexible Target Groups</b><br/><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/news/techtipMAE-issue5-2020.asp" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">How can I create flexible target groups so that I can change the criteria for each mailing?</a></li> </ul> <br/> <div><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/news/issue6-2022/icon_tutorials.png" alt="Tutorials" title="Tutorials"/></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">LISTSERV Video Tutorials</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">These video tutorials cover many key LISTSERV tasks. Here are five of the most popular ones:</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3"><b>How Do I ...</b></div> <br/> <ul style="margin-left: 15px; padding: 5px 0px 0px 0px; list-style: none"> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3"><a href="http://web.archive.org/web/20240114000025/https://www.youtube.com/watch?v=Z8GCQPKCNig" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">Manage my lists using the LISTSERV web interface?</a></li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3"><a href="http://web.archive.org/web/20240114000025/https://www.youtube.com/watch?v=_eJ3ew30Bxg" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">Create a LISTSERV newsletter?</a></li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3"><a href="http://web.archive.org/web/20240114000025/https://www.youtube.com/watch?v=F0tydE3T90c" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">Create a new list in LISTSERV?</a></li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3"><a href="http://web.archive.org/web/20240114000025/https://www.youtube.com/watch?v=-bq1zBQKUBw" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">Subscribe multiple addresses to my list at one time?</a></li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3"><a href="http://web.archive.org/web/20240114000025/https://www.youtube.com/watch?v=sADLn9evuZs" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">Find a LISTSERV home page and access the list archives?</a></li> </ul> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">LISTSERV Maestro Video Tutorials</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Are you working with newsletters and email automation? Check out these tutorials:</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3"><b>How Do I ...</b></div> <br/> <ul style="margin-left: 15px; padding: 5px 0px 0px 0px; list-style: none"> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3"><a href="http://web.archive.org/web/20240114000025/https://www.youtube.com/watch?v=2coiUVwNP5U" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">Create a subscriber list with custom profile fields?</a></li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3"><a href="http://web.archive.org/web/20240114000025/https://www.youtube.com/watch?v=knmvUp4v3SI" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">Use the built-in email newsletter templates in LISTSERV Maestro?</a></li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3"><a href="http://web.archive.org/web/20240114000025/https://www.youtube.com/watch?v=0F9k11ZpJS8" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">Customize the built-in email newsletter templates?</a></li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3"><a href="http://web.archive.org/web/20240114000025/https://www.youtube.com/watch?v=p5l8onQE8Zs" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">Set up my newsletter so that new subscribers automatically receive the most recent copy?</a></li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3"><a href="http://web.archive.org/web/20240114000025/https://www.youtube.com/watch?v=-vRBMOdZioU" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">Create automated email campaigns in LISTSERV Maestro?</a></li> </ul> <br/> <br/> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Be8c7f68d.2212&pubid=&title=EMAILRULES%3A+Make+It+Your+Best+Year+of+Communications+Yet%3A+Key+Resources&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Be8c7f68d.2212&pubid=&title=EMAILRULES%3A+Make+It+Your+Best+Year+of+Communications+Yet%3A+Key+Resources&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Be8c7f68d.2212&pubid=&title=EMAILRULES%3A+Make+It+Your+Best+Year+of+Communications+Yet%3A+Key+Resources&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Be8c7f68d.2212&pubid=&title=EMAILRULES%3A+Make+It+Your+Best+Year+of+Communications+Yet%3A+Key+Resources&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="13"> <a name="13"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;99699cc7.2211" onclick="getA1ScrollPosition()">Got Email Design on Your Mind?</a></div><br/> <div class="byline">L-Soft<br/>Wed, 16 Nov 2022 18:25:19 -0500</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <meta charset="utf-8"> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } .image-right { margin: 0px 0px 10px 20px; padding: 0px; float: right; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; margin-left: auto; margin-right: auto; } .image-right { width: 100%; float: none; margin-left: auto; margin-right: auto; } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; } .image-right { width: 100%; float: none; margin-left: auto; margin-right: auto; } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">Quick Tips for Eye-Catching, Trust-Building Communications</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Email continues to be the world's most widely used and effective marketing channel. Why? One big reason is that if you're doing email marketing right, you're communicating only with people who have signed up for your messages and actually want to hear from you.</div> <br/> <br/> <div><img alt="Email Design on Your Mind" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/news/issue5-2022/emaildesign_737.jpg" style="display: block; height: auto; width: 100%" width="636"/></div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Start by building trust through confirmed (aka "double") opt-in with a simple one-click unsubscribe mechanism. This sets the tone for positive long-term, engaging relationships and offers possibilities to grow and improve your products, services and content by getting your audience's thoughts.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Before designing your email messages, be sure you're clear about:</div> <br/> <br/> <table style="width:100%"> <tr> <td style="width: 100%; background-color: #F0F5F8; padding: 20px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 30px 0px">Who, What, How and Why?</div> <ul style="margin-left: 15px; padding: 5px 0px 0px 0px; list-style: none"> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3">Who are your email message recipients?</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3">What is the focus of your message content?</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3">How will this message content help your recipients?</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 0px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3">Why should your recipients click through to your content?</li> </ul> </td> </tr> </table> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Once you've answered those questions, let's get designing with 8 quick email design tips for a strong start.</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Boost Brand Recognition</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Tailor your messages by using your logo, fonts and colors so people can quickly identify you as the sender. Check your organization's brand guidelines and graphic assets so that your branding is consistent in every email you send.</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Make Your Content an Easy Read</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Balance space and font size. Remember, the space between lines is just as important as typeface and size. Choose one font for the header and a different one for the main text and CTAs.</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Catch Your Audience's Eyes</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Take advantage of the power of visuals. Be sure the image selection approach that you choose fits your overall graphic profile and helps you create the right feel for your brand and your audiences. Stick with the jpg and png formats and add ALT text to each image. The gif format is an excellent choice for animated images that can grab attention, but for static images you will want to stick to jpg or png.</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Inspire Recipients to Take Action</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Include a prominent call to action (CTA) to show people where to click and act. Craft introductory text to set up your CTA and use persuasive verbs that align with your messaging and audiences. You can hyperlink text and images or provide a CTA button.</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Encourage Social Media Sharing</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Make sure it's easy for your subscribers to share your article. Place your "share" icons in either the header or footer of your email.</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Make the Most of Mobile</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Create a mobile-friendly experience for your audiences with optimization. Make sure your content and links are easy to read with your index finger. Check how your email design displays on all major brand devices before hitting the send button.</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Don't Underestimate the Footer</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Remember, the email message footer is another important element in your email design. In addition to the standard elements required by law or your organization, you can get a little creative and build brand awareness there.</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Use a Trusted Email Marketing Solution</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">LISTSERV® Maestro is designed for maximum flexibility and results. Available as <a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/products/maestro.asp" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline" target="_blank"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">software</span></a> or a <a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/products/listplex_maestro.asp" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline" target="_blank"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">cloud service</span></a>, LISTSERV Maestro offers a library of responsive newsletter and announcement templates, all of which can be used as-is or customized for your needs without HTML coding.</div> <br/> <br/> <table style="width:100%"> <tr> <td style="width: 100%; background-color: #F0F5F8; padding: 20px"> <div><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/icon_video.png" style="float:right" alt=""/></div> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 30px 0px">Related Video Tutorials</div> <ul style="margin-left: 15px; padding: 5px 0px 0px 0px; list-style: none"> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3"><a href="http://web.archive.org/web/20240114000025/https://youtu.be/knmvUp4v3SI" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline" target="_blank"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">How do I use the built-in email newsletter templates?</span></a></li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 30px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3"><a href="http://web.archive.org/web/20240114000025/https://youtu.be/0F9k11ZpJS8" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline" target="_blank"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">How do I customize the built-in email newsletter templates?</span></a></li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px; padding: 0px 0px 0px 30px; background-image: url('http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/bullet.png'); background-repeat: no-repeat; line-height: 1.3"><a href="http://web.archive.org/web/20240114000025/https://youtu.be/KeqbH85TGnw" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline" target="_blank"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">How can I create my own newsletter templates from scratch?</span></a></li> </ul> </td> </tr> </table> <br/> <br/> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B99699cc7.2211&pubid=&title=EMAILRULES%3A+Got+Email+Design+on+Your+Mind%3F&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B99699cc7.2211&pubid=&title=EMAILRULES%3A+Got+Email+Design+on+Your+Mind%3F&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B99699cc7.2211&pubid=&title=EMAILRULES%3A+Got+Email+Design+on+Your+Mind%3F&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B99699cc7.2211&pubid=&title=EMAILRULES%3A+Got+Email+Design+on+Your+Mind%3F&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="14"> <a name="14"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;beffa6f3.2210" onclick="getA1ScrollPosition()">All Treats, No Tricks = Happy Subscribers</a></div><br/> <div class="byline">L-Soft<br/>Tue, 25 Oct 2022 09:34:08 -0400</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <meta charset="utf-8"> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } .image-right { margin: 0px 0px 10px 20px; padding: 0px; float: right; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; margin-left: auto; margin-right: auto; } .image-right { width: 100%; float: none; margin-left: auto; margin-right: auto; } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; } .image-right { width: 100%; float: none; margin-left: auto; margin-right: auto; } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#262626" style="background-color: #262626" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#262626" height="auto" style="background-color: #262626; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #262626; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 28px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; margin: 0px 0px 0px 0px"><span style="color: #f2950a">All Treats, No Tricks</span> = Happy Subscribers<br/>+ Best Results All Year Round</div> <br/> <hr style="width: 100%; height: 1px; color: #f2950a; border-style: solid; border-color: #f2950a; border-width: 1px 0px 0px 0px"/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #FFFFFF; font-style: normal; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px">Get your marketing messages out worldwide while complying with data privacy and data protection regulations like the EU GDPR. Do it right and avoid scary fines!</div> <br/> <br/> <table align="center" border="0" cellpadding="0" cellspacing="0" style="text-align: center"> <tr> <td align="center" bgcolor="#262626" style="background-color: #262626; padding: 8px 20px 8px 20px; border: 1px solid #f2950a"><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/resources/optinlaws.asp" target="_blank" style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #f2950a; font-style: normal; font-weight: bold; text-align: center; text-decoration: none"><span style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #f2950a; font-style: normal; font-weight: bold; text-align: center; text-decoration: none">BUILD TRUST</span></a></td> </tr> </table> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #FFFFFF; font-style: normal; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px">Treat your email marketing audiences, no tricks! Get personal tracking consent from subscribers and use anonymous tracking for people who don't give permission.</div> <br/> <br/> <table align="center" border="0" cellpadding="0" cellspacing="0" style="text-align: center"> <tr> <td align="center" bgcolor="#262626" style="background-color: #262626; padding: 8px 20px 8px 20px; border: 1px solid #f2950a"><a href="http://web.archive.org/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;312dad01.2105" target="_blank" style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #f2950a; font-style: normal; font-weight: bold; text-align: center; text-decoration: none"><span style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #f2950a; font-style: normal; font-weight: bold; text-align: center; text-decoration: none">TRACK THE RIGHT WAY</span></a></td> </tr> </table> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #FFFFFF; font-style: normal; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px">Remember, there's no room for mischief when it comes to your subscriber communications. Take a magic moment to meditate on the "big three" mantra.</div> <br/> <br/> <table align="center" border="0" cellpadding="0" cellspacing="0" style="text-align: center"> <tr> <td align="center" bgcolor="#262626" style="background-color: #262626; padding: 8px 20px 8px 20px; border: 1px solid #f2950a"><a href="http://web.archive.org/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;5bed3d6b.2110" target="_blank" style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #f2950a; font-style: normal; font-weight: bold; text-align: center; text-decoration: none"><span style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #f2950a; font-style: normal; font-weight: bold; text-align: center; text-decoration: none">HONOR YOUR SUBSCRIBERS</span></a></td> </tr> </table> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #FFFFFF; font-style: normal; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px">Enjoy all the sweet flavors and colors with your audiences. Customize your email marketing campaigns to perfection with color, fonts, images galore and more!</div> <br/> <br/> <table align="center" border="0" cellpadding="0" cellspacing="0" style="text-align: center"> <tr> <td align="center" bgcolor="#262626" style="background-color: #262626; padding: 8px 20px 8px 20px; border: 1px solid #f2950a"><a href="http://web.archive.org/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;5bbcae6f.2209" target="_blank" style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #f2950a; font-style: normal; font-weight: bold; text-align: center; text-decoration: none"><span style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #f2950a; font-style: normal; font-weight: bold; text-align: center; text-decoration: none">GET THE SCOOP</span></a></td> </tr> </table> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #FFFFFF; font-style: normal; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px">Watch out, don't spook your audiences! Always use email best practices.</div> <br/> <br/> <table align="center" border="0" cellpadding="0" cellspacing="0" style="text-align: center"> <tr> <td align="center" bgcolor="#262626" style="background-color: #262626; padding: 8px 20px 8px 20px; border: 1px solid #f2950a"><a href="http://web.archive.org/web/20240114000025/https://www.youtube.com/watch?v=vqD9mmqueGU" target="_blank" style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #f2950a; font-style: normal; font-weight: bold; text-align: center; text-decoration: none"><span style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #f2950a; font-style: normal; font-weight: bold; text-align: center; text-decoration: none">KEEP YOUR AUDIENCES HAPPY</span></a></td> </tr> </table> <br/> <br/> <br/> <div><img alt="All Treats, No Tricks" title="All Treats, No Tricks" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/alltreats_636.png" style="display: block; height: auto; width: 100%" width="636"/></div> <br/> <br/> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bbeffa6f3.2210&pubid=&title=EMAILRULES%3A+All+Treats%2C+No+Tricks+%3D+Happy+Subscribers&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bbeffa6f3.2210&pubid=&title=EMAILRULES%3A+All+Treats%2C+No+Tricks+%3D+Happy+Subscribers&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bbeffa6f3.2210&pubid=&title=EMAILRULES%3A+All+Treats%2C+No+Tricks+%3D+Happy+Subscribers&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bbeffa6f3.2210&pubid=&title=EMAILRULES%3A+All+Treats%2C+No+Tricks+%3D+Happy+Subscribers&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="15"> <a name="15"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;aac72f2c.2210" onclick="getA1ScrollPosition()">Helping the Special Olympics Stay on a Winning Track</a></div><br/> <div class="byline">L-Soft<br/>Wed, 12 Oct 2022 08:33:37 -0400</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <meta charset="utf-8"> <style type="text/css">html { width: 100% !important; 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padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; margin-left: auto; margin-right: auto; } .image-right { width: 100%; float: none; margin-left: auto; margin-right: auto; } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; } .image-right { width: 100%; float: none; margin-left: auto; margin-right: auto; } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">Get Insights from Special Olympics Maryland, Prince George's County</div> <br/> <div><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/news/issue4-2022/somdpg_01.jpg" class="image-right" alt=""/></div> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Hear Karen Reznek, who has been managing LISTSERV lists for more than two decades, share how to keep a community engaged and informed. In this interview, the focus is on a group of Special Olympics athletes, parents and coaches. The email tips and best practices Karen – a management team member (tech support) and swim team manager for SOMDPG – discusses are applicable to almost any group.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Q: What does SOMDPG do?</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">It provides valuable experiences for people with intellectual and developmental disabilities, as well as the health benefits of exercise for an often-neglected population.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Q: How did you join SOMDPG?</div> <br/> <div><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/news/issue4-2022/somdpg_02.jpg" class="image-right" alt=""/></div> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">My daughter had wanted to join the swim team for several years, but I was unable to find a contact who would respond. I resolved to make it much easier for families to find SOMDPG. I joined the management team and offered my services to get the information out there, with contacts who would respond. Eventually, people realized how much easier it was to get information out to team members without coaches having to maintain their own lists of email addresses.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Q: In essence, what does LISTSERV do for you?</div> <br/> <div><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/news/issue4-2022/somdpg_03.jpg" class="image-right" alt=""/></div> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">It has been extremely useful to have a means of getting information out to our team families. With LISTSERV, it is possible to both send individual team messages, as well as get messages out to the entire local Special Olympics community. Communications are mostly information-based – practice dates, qualifications, requirements, etc., and some are for support as families face challenges or something really good happens to an athlete.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Under normal circumstances, the lists share information on training and competition. Sadly, during the pandemic, they have also been used to share the loss of some of our members. On the upside, they have enabled teammates to keep in touch with each other when in-person training was not possible.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Q: What are the results you enjoy most?</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">It has been easier to reach people and get information to them. Searchable archives are a huge plus for those who join later in the season or have lost an email with important information. The ability for subscribers to control their subscriptions, the ability to moderate and the master/sub-list option.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Q: Can social media replace your LISTSERV communications?</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">No. Given Facebook's tendency to curate what is seen on a feed, too much important information would be missed to use it.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Q: How do you organize your LISTSERV lists?</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Using one overall list, with the individual lists as sub-lists under that, makes it possible to send general information, fundraising appeals and anything important for the entire community through the top list. Subscribers receive only one copy, instead of one from each team they might be part of.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Basically, there is one master list, so anyone subscribed to a team list will receive posts sent from that list. Under it are lists for each team, including the management team. When a person signs up to do a sport, they or a family member is subscribed to the related list.</div> <br/> <div><img alt="LISTSERV Super-Lists and Sub-Lists" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/news/issue4-2022/sublists_500.jpg" style="display: block; height: auto; width: 100%" width="500"/></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Lists are set to reply to sender, and everyone other than the coaches and anyone who needs to get information out quickly is moderated. This prevents the lists from being overwhelmed by people asking the same questions, sending thank you posts, and anything that does not need to be seen by every single subscriber.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Q: Are there any challenges?</div> <br/> <div><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/news/issue4-2022/somdpg_05.jpg" class="image-right" alt=""/></div> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Resistance from people who did not understand how helpful email lists – and particularly LISTSERV lists – could be. For example, after my daughter had been on the team for a few years, I changed email addresses. I repeatedly notified the person sending the group emails of this change, to no avail. Because of this, my daughter ended up missing the first few weeks of the next season's practices because they continued to use my old address, and the bounces were ignored. A subscriber being able to change their address themselves, which LISTSERV makes easy, is so much better.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Q: Can communities benefit from email communications today?</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">I think that email lists are absolutely necessary. Back in the old days, it was necessary for a coach or volunteer to spend hours contacting participants if there was a change that had to go out before the next practice. With an email list, needed information can be distributed in minutes.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Semi-real-time discussions can also take place as long as people regularly check their email. If there are concerns, they can be addressed promptly.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Fundraising – it is very easy to send out appeals to everyone who is subscribed to a team list, making email lists invaluable for non-profits.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Inspired? Explore SOMDPG coaching and other volunteer openings:<br/><a href="http://web.archive.org/web/20240114000025/https://pgcspecialolympics.wixsite.com/home/volunteer" target="_blank">https://pgcspecialolympics.wixsite.com/home/volunteer</a></div> <br/> <br/> <table style="width:100%"> <tr> <td style="width: 100%; background-color: #F0F5F8; padding: 20px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 30px 0px">Five Ways that LISTSERV Makes Communicating Easier + Better</div> <ul> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 30px 0px">Saves time so volunteers and staff can focus on their core responsibilities</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 30px 0px">Makes it easy to share information with subscribers from a single email list address – no need to manage individual email addresses manually</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 30px 0px">Ensures the right information goes to the right people with super-lists and sub-lists to keep them connected without unnecessary email volume</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 30px 0px">Boosts fundraising campaign outreach, making it easy to inform group members about ongoing activities</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Builds community through the sharing of challenges and successes by keeping in touch remotely</li> </ul> </td> </tr> </table> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3"><i>L-Soft supports Special Olympics Maryland, Prince George's County, with a donation of LISTSERV software since 2011.</i></div> <br/> <br/> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Baac72f2c.2210&pubid=&title=EMAILRULES%3A+Helping+the+Special+Olympics+Stay+on+a+Winning+Track&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Baac72f2c.2210&pubid=&title=EMAILRULES%3A+Helping+the+Special+Olympics+Stay+on+a+Winning+Track&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Baac72f2c.2210&pubid=&title=EMAILRULES%3A+Helping+the+Special+Olympics+Stay+on+a+Winning+Track&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Baac72f2c.2210&pubid=&title=EMAILRULES%3A+Helping+the+Special+Olympics+Stay+on+a+Winning+Track&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="16"> <a name="16"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;5bbcae6f.2209" onclick="getA1ScrollPosition()">Time-Saving Best Practices for Your LISTSERV Newsletters</a></div><br/> <div class="byline">L-Soft<br/>Thu, 15 Sep 2022 14:30:43 -0400</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <meta charset="utf-8"> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } .image-right { margin: 0px 0px 10px 20px; padding: 0px; float: right; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; margin-left: auto; margin-right: auto; } .image-right { width: 100%; float: none; margin-left: auto; margin-right: auto; } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; } .image-right { width: 100%; float: none; margin-left: auto; margin-right: auto; } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Email newsletters are one of the most effective and widely used ways for organizations like yours to connect with your audiences. LISTSERV has you covered with responsive HTML newsletter and announcement templates. Check out these time-saving best practices that every LISTSERV user needs to know.</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Complete Your Newsletter Profile</div> <br/> <br/> <div><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/news/issue4-2022/newsletter_01.jpg" class="image-right" alt=""/></div> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Save time and streamline the process of creating newsletters, which contain recurring information like contact details and legal compliance information. Enter this information once and you'll never need to think about it again. All of the information on the <b>"Newsletter Profile"</b> screen – which can be accessed through the <b>"Preferences"</b> or the <b>"Newsletter Templates"</b> menu – is pre-populated in your templates, saving you time whenever you send a newsletter and and letting you focus on the important content.</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Modify Existing Templates for Your Brand</div> <br/> <br/> <div><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/news/issue4-2022/newsletter_02.jpg" class="image-right" alt=""/></div> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Use the <b>"Newsletter Template Builder"</b> and its building blocks to create custom newsletters from scratch. To get started you can also modify the default templates in the library to save time. Perhaps you like the layout and design of some of them, but the color scheme isn't right for your organization. Create a copy of the template and make quick changes to the color scheme and branding to fit your needs. Use your organization's style guide to copy and paste the exact color code that you need using the <b>"Base Font"</b>, <b>"Header"</b> and <b>"Footer"</b> menus, and you're good to go.</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Create Templates for Multiple Purposes</div> <br/> <br/> <div><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/news/issue4-2022/newsletter_03.jpg" class="image-right" alt=""/></div> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Assess your needs, think ahead and consider what type of communication requirements you have in your organization. You can keep making copies of your templates and change the layout in each one so that you'll have <b>ready-made templates</b> for all needs. A single one-column layout might be appropriate for important announcements, while layout styles that feature two columns, or a even sidebar might work better for regular newsletters.</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Create a Mixed Layout Template to Meet Any Need</div> <br/> <br/> <div><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/news/issue4-2022/newsletter_04.jpg" class="image-right" alt=""/></div> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Create a <b>flexible template</b> as an alternative to creating multiple single-purpose templates to meet any need. Mix up to three different layout styles in one template. For example, you could have a full-width layout at the top, followed by a two-column section and a three-column section. When you create the actual newsletter, each layout block can be repeated independently as many times as you need. You can also omit layout blocks altogether if not needed.</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Train Your Content Creators and Communicators</div> <br/> <br/> <div><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/news/issue4-2022/newsletter_05.jpg" class="image-right" alt=""/></div> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Make sure to educate and train key staff so that they know how they can quickly put together announcements and newsletters in the most effective way. L-Soft offers <b>free video tutorials</b> with step-by-step instructions on how to modify and create HTML templates and how to assemble newsletters for distribution. You can even sign up for a <b>free email course</b> where you get weekly video tutorials directly in your inbox.</div> <br/> <br/> <br/> <br/> <br/> <table align="center" border="0" cellpadding="0" cellspacing="0" style="text-align: center"> <tr> <td align="center" bgcolor="#04386D" style="background-color: #04386D; padding: 8px 20px 8px 20px; border-radius: 4px; -webkit-border-radius: 4px; -moz-border-radius: 4px"><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/resources/learnlistserv.asp" target="_blank" style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none"><span style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none">BROWSE TUTORIALS</span></a></td> </tr> </table> <br/> <table align="center" border="0" cellpadding="0" cellspacing="0" style="text-align: center"> <tr> <td align="center" bgcolor="#F2950A" style="background-color: #F2950A; padding: 8px 20px 8px 20px; border-radius: 4px; -webkit-border-radius: 4px; -moz-border-radius: 4px"><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/courses/learnlistserv.asp" target="_blank" style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none"><span style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none">JOIN FREE COURSE</span></a></td> </tr> </table> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Next Steps</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Contact sales and customer service to:</div> <ul> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Make sure that your LISTSERV site is up-to-date and supported</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Add Maestro to your LISTSERV site for tracking, reporting and analytics</li> </ul> <br/> <br/> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B5bbcae6f.2209&pubid=&title=EMAILRULES%3A+Time-Saving+Best+Practices+for+Your+LISTSERV+Newsletters&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B5bbcae6f.2209&pubid=&title=EMAILRULES%3A+Time-Saving+Best+Practices+for+Your+LISTSERV+Newsletters&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B5bbcae6f.2209&pubid=&title=EMAILRULES%3A+Time-Saving+Best+Practices+for+Your+LISTSERV+Newsletters&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B5bbcae6f.2209&pubid=&title=EMAILRULES%3A+Time-Saving+Best+Practices+for+Your+LISTSERV+Newsletters&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="17"> <a name="17"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;aa23bbe5.2208" onclick="getA1ScrollPosition()">Get A+ Tools and Resources for Campus Communications</a></div><br/> <div class="byline">L-Soft<br/>Tue, 9 Aug 2022 11:39:34 -0400</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <meta charset="utf-8"> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; margin-left: auto; margin-right: auto; } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Shoutout to all university and college students, educators and staff. Here's to a new year of learning, connecting and thriving! We're here to support you with proven tools, tips and technology to keep your academic and administrative communications running at a summa-cum-laude level.</div> <br/> <br/> <div><img alt="Campus Communications" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/student_636.jpg" style="display: block; height: auto; width: 100%" width="636"/></div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Here's an "A+ List" of resources to get the semester off to a stellar start:</div> <br/> <br/> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 10px 0px 0px" valign="top"><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/icon_1.png" alt=""/></td> <td><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Check out this free, self-paced online email communications course and bring some shiny new skills to campus and your future career:<br/><br/><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/courses/learnlistserv.asp" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">https://www.lsoft.com/courses/learnlistserv.asp</span></a></div></td> </tr> </table> <br/> <br/> <br/> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 10px 0px 0px" valign="top"><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/icon_2.png" alt=""/></td> <td><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Explore how LISTSERV powers colleges and universities, from research collaboration groups to alumni outreach newsletters and campus safety alerts and beyond:</div> <br/> <br/> <table width="100%" cellspacing="0" cellpadding="0" border="0" style="width: 100%; margin: 0px; padding: 0px; border-spacing: 0px"> <tr> <td style="width: 50%" class="snapshots"> <table style="width: 100%; margin: 0px; padding: 0px; border-spacing: 0px; x-collapse: collapse"> <tr><td style="background-color: #0c3c60; border: 1px solid #DFDFDF; margin: 0px; padding: 8px 8px 8px 8px; height: 30px"><div style="font-family: 'Montserrat', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Blogs, Announcements, Newsletters</div><div><img alt="Announcements" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/icons_announcements.png" style="display: block"/></div></td></tr> <tr><td style="background-color: #fbfcfe; border: 1px solid #DFDFDF; margin: 0px; padding: 8px 8px 8px 8px; height: 120px; vertical-align: top"><div style="font-family: 'Montserrat', sans-serif; font-size: 15px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><b>Alumni, Donor and Parent Outreach:</b><br/><br/>Newsletters for alumni and parents; announcements for events; fundraising campaigns and donor cultivation requests</div></td></tr> <tr><td style="background-color: #fbfcfe; border: 1px solid #DFDFDF; margin: 0px; padding: 8px 8px 8px 8px; height: 120px; vertical-align: top"><div style="font-family: 'Montserrat', sans-serif; font-size: 15px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><b>Recognition Spotlights:</b><br/><br/>Announcements about faculty awards; graduate student fellowship updates; faculty and student research publication updates</div></td></tr> <tr><td style="background-color: #fbfcfe; border: 1px solid #DFDFDF; margin: 0px; padding: 8px 8px 8px 8px; height: 120px; vertical-align: top"><div style="font-family: 'Montserrat', sans-serif; font-size: 15px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><b>Campus Safety Alerts:</b><br/><br/>Public health alerts; pandemic protocol updates; campus safety newsletters<br/><br/></div></td></tr> <tr><td style="background-color: #fbfcfe; border: 1px solid #DFDFDF; margin: 0px; padding: 8px 8px 8px 8px; height: 120px; vertical-align: top"><div style="font-family: 'Montserrat', sans-serif; font-size: 15px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><b>Student Life Announcements:</b><br/><br/>Schedules for residence hall events and move-in/move-out; financial aid resources; tuition notices; health center alerts</div></td></tr> </table> </td> <td style="width: 50%" class="snapshots"> <table style="width: 100%; margin: 0px; padding: 0px; border-spacing: 0px; x-collapse: collapse"> <tr><td style="background-color: #0c3c60; border: 1px solid #DFDFDF; margin: 0px; padding: 8px 8px 8px 8px; height: 30px"><div style="font-family: 'Montserrat', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Discussion Forums, Communities</div><div><img alt="Discussion Forums" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/icons_discussion.png" style="display: block"/></div></td></tr> <tr><td style="background-color: #fbfcfe; border: 1px solid #DFDFDF; margin: 0px; padding: 8px 8px 8px 8px; height: 120px; vertical-align: top"><div style="font-family: 'Montserrat', sans-serif; font-size: 15px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><b>Professional Development:</b><br/><br/>Forums for inter- and cross-departmental curriculum discussions; email groups for campus professional opportunities </div></td></tr> <tr><td style="background-color: #fbfcfe; border: 1px solid #DFDFDF; margin: 0px; padding: 8px 8px 8px 8px; height: 120px; vertical-align: top"><div style="font-family: 'Montserrat', sans-serif; font-size: 15px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><b>Research Collaboration:</b><br/><br/>Dedicated email groups for research collaboration; discussion groups for innovation competitions; forums for interns to connect with inventors</div></td></tr> <tr><td style="background-color: #fbfcfe; border: 1px solid #DFDFDF; margin: 0px; padding: 8px 8px 8px 8px; height: 120px; vertical-align: top"><div style="font-family: 'Montserrat', sans-serif; font-size: 15px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><b>International Student Communities:</b><br/><br/>Event announcements for international student organizations; discussion communities for travel abroad</div></td></tr> <tr><td style="background-color: #fbfcfe; border: 1px solid #DFDFDF; margin: 0px; padding: 8px 8px 8px 8px; height: 120px; vertical-align: top"><div style="font-family: 'Montserrat', sans-serif; font-size: 15px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><b>Research Grant Discussions:</b><br/><br/>Email groups for request for proposal and funding discussions; forums for researchers to share experiences, tips and best practices with students</div></td></tr> </table> </td> </tr> </table> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3"><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/resources/listserv-education.asp" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">https://www.lsoft.com/resources/listserv-education.asp</span></a></div> </td> </tr> </table> <br/> <br/> <br/> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 10px 0px 0px" valign="top"><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/icon_3.png" alt=""/></td> <td><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Explore how LISTSERV in the Cloud, now on Microsoft Azure, makes managing your campus communications a breeze:<br/><br/><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/products/listplex_azure.asp" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">https://www.lsoft.com/products/listplex_azure.asp</span></a></div></td> </tr> </table> <br/> <br/> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Baa23bbe5.2208&pubid=&title=EMAILRULES%3A+Get+A%2B+Tools+and+Resources+for+Campus+Communications&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Baa23bbe5.2208&pubid=&title=EMAILRULES%3A+Get+A%2B+Tools+and+Resources+for+Campus+Communications&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Baa23bbe5.2208&pubid=&title=EMAILRULES%3A+Get+A%2B+Tools+and+Resources+for+Campus+Communications&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Baa23bbe5.2208&pubid=&title=EMAILRULES%3A+Get+A%2B+Tools+and+Resources+for+Campus+Communications&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="18"> <a name="18"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;3ee6d600.2207" onclick="getA1ScrollPosition()">Save the Bees, Save the World: Insights on Bees and Email Communities</a></div><br/> <div class="byline">L-Soft<br/>Tue, 12 Jul 2022 11:29:38 -0400</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <meta charset="utf-8"> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; margin-left: auto; margin-right: auto; } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div><img alt="Apis mellifera" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/apismellifera_636.jpg" style="display: block; height: auto; width: 100%" width="636"/></div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Can email groups help sustain our planet? Welcome to the extraordinary story of the BEE-L LISTSERV list. It's the oldest Internet bee list and has spawned many new bee forums and blogs over the years. It has about 1,000 members, who continue to try to work out how to best keep bees – sometimes to save the bees and sometimes to save the world from what we'd all be if we didn't keep bees.</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">The Beginnings</div> <br/> <br/> <div><img alt="Bees" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/beebeginnings_636.jpg" style="display: block; height: auto; width: 100%" width="636"/></div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Bee discussion lists predate the Internet, having been hosted on Bitnet and dial-up platforms. In the 1990s, Professor Edward Southwick, a professor of biology at the State University of New York – whose discoveries led to the concept that individual bees' social group behavior makes a colony deal with cold temperatures very similarly to large vertebrates – started the BEE-L list at the University at Albany as a way for academics to exchange ideas about honeybees and other bees. The list archives go back to that era.</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">An Evolving Community</div> <br/> <br/> <div><img alt="Beekeeping" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/beekeeping_636.jpg" style="display: block; height: auto; width: 100%" width="636"/></div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">BEE-L discussions have evolved from academic to more general bee-related topics, including conservation and management. LISTSERV has proved over many years to be an ideal platform, and eventually the list moved from the university server to being hosted on the L-Soft Community server.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Current members range widely in occupation, experience and interest – from university and government bee scientists to commercial beekeepers, bee magazine writers and editors, hobby beekeepers and interested members of the public. Active list members primarily span the Americas, the UK, Australia and Europe, with a member from China as well.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">The list is now administered by Allen Dick, a retired commercial beekeeper currently living in Mexico and Jose Villa, a retired bee scientist living in Colorado.</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #378ACC; font-style: italic; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px">"We get posts asking simple basic beginner questions and discussions about recent or older research. The tone is generally very civil and many of us know each other by reputation, from meetings and many years on the list. Some BEE-L members visit one another and sometimes make a point of meeting up at conventions."<br/><br/>Allen Dick<br/>BEE-L List Owner</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">List Guidelines and Best Practices</div> <br/> <br/> <div><img alt="BEE-L Archives" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/beearchives_636.jpg" style="display: block; height: auto; width: 100%" width="636"/></div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">The list guidelines are simple:</div> <ul> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 20px 0px">Be polite, don't get personal and stay on topic</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 20px 0px">Format your emails properly</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 20px 0px">Don't quote more than a few lines of previous messages</li> </ul> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Message content is the responsibility of the writer, and moderators don't edit posts. The restriction on quoting is to keep the archives searchable and non-redundant. Members are encouraged to dig back and research the history of a subject on the list and see the evolution of thought and practices and post new insights or questions.</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #378ACC; font-style: italic; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px">"The archives are our library, stretching back to the '90s and contain the thoughts of people long gone and recent contributions, all easily browsed using the excellent LISTSERV search engine to search for words, parts of words, sets of words, phrases or authors."<br/><br/>Allen Dick<br/>BEE-L List Owner</div> <br/> <br/> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B3ee6d600.2207&pubid=&title=EMAILRULES%3A+Save+the+Bees%2C+Save+the+World%3A+Insights+on+Bees+and+Email+Communities&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B3ee6d600.2207&pubid=&title=EMAILRULES%3A+Save+the+Bees%2C+Save+the+World%3A+Insights+on+Bees+and+Email+Communities&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B3ee6d600.2207&pubid=&title=EMAILRULES%3A+Save+the+Bees%2C+Save+the+World%3A+Insights+on+Bees+and+Email+Communities&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B3ee6d600.2207&pubid=&title=EMAILRULES%3A+Save+the+Bees%2C+Save+the+World%3A+Insights+on+Bees+and+Email+Communities&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="19"> <a name="19"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;941f611.2206" onclick="getA1ScrollPosition()">Have You Joined the Free Learn LISTSERV Email Course Yet?</a></div><br/> <div class="byline">L-Soft<br/>Tue, 7 Jun 2022 13:22:48 -0400</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <meta charset="utf-8"> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; margin-left: auto; margin-right: auto; } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">In just 15 minutes a week, you'll gain knowledge and skills about all aspects of LISTSERV, including creating and managing newsletters, discussion forums and more. Powered by the email automation capabilities of LISTSERV Maestro, this course is free and open to all. If you haven't already, check it out and spread the word to your colleagues.</div> <br/> <br/> <div><img alt="Learn LISTSERV" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/emailcourse_636.jpg" style="display: block; height: auto; width: 100%" width="636"/></div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">In the words of a couple of course participants:</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: italic; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px; line-height: 1.3">"I signed up to learn more about the workings of LISTSERV and in general more about the list server universe. I am most appreciative. I am learning quite a bit of the additional capabilities of the software through these tutorials."</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: italic; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px; line-height: 1.3">"L-Soft (LISTSERV) is already a key tool for me and I would like to learn about all of the capabilities available to me. I feel there are benefits that I am unaware of."</div> <br/> <br/> <table align="center" border="0" cellpadding="0" cellspacing="0" style="text-align: center"> <tr> <td align="center" bgcolor="#FCAB32" style="background-color: #FCAB32; padding: 8px 20px 8px 20px; border-radius: 4px; -webkit-border-radius: 4px; -moz-border-radius: 4px"><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/courses/learnlistserv.asp" target="_blank" style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none"><span style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none">CHECK IT OUT</span></a></td> </tr> </table> <br/> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B941f611.2206&pubid=&title=EMAILRULES%3A+Have+You+Joined+the+Free+Learn+LISTSERV+Email+Course+Yet%3F&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B941f611.2206&pubid=&title=EMAILRULES%3A+Have+You+Joined+the+Free+Learn+LISTSERV+Email+Course+Yet%3F&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B941f611.2206&pubid=&title=EMAILRULES%3A+Have+You+Joined+the+Free+Learn+LISTSERV+Email+Course+Yet%3F&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B941f611.2206&pubid=&title=EMAILRULES%3A+Have+You+Joined+the+Free+Learn+LISTSERV+Email+Course+Yet%3F&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="20"> <a name="20"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;dbf8354f.2204" onclick="getA1ScrollPosition()">📧 Get Perennial Practices for Powerful Email Communications 🌟</a></div><br/> <div class="byline">L-Soft<br/>Wed, 13 Apr 2022 13:19:31 -0400</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <meta charset="utf-8"> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; margin-left: auto; margin-right: auto; } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Sharing communications that resonate with our subscribers is always in season. And so are key best practices and tips that help us do just that, by earning subscriber trust, providing relevant content and growing our audiences.</div> <br/> <div><img alt="Perennial Practices" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/perennial_636.jpg" style="display: block; height: auto; width: 100%" width="636"/></div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Shine a Light on Building Trust</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">🌞 <b>Don't keep your subscribers in the dark:</b> Make your list's purpose, frequency and subscriber expectations clear.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">🌱 <b>Plant the seeds of trust:</b> Only use double-opt in for list subscriptions. In other words, always ensure that you have specific, prior, explicit permission from people who join your list. And make it simple for them to unsubscribe with one click.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">🌈 <b>Show your true colors:</b> Make sure that the "From" line states who you are. This can make or break your subscribers' trust.</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #378ACC; font-style: italic; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px">"With LISTSERV software, the management and subscription procedures of the email lists are simple and flexible."<br/><br/>Ed Paynter<br/>Sierra Club</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Shower Your Audiences with Relevant Content</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">🌷 <b>Put your best blooms on display:</b> Write, edit, hone and polish your messages. Read them out loud. Use short, action-oriented subject lines that show subscribers there's value in opening the message.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">🌲 <b>Cultivate a familiar landscape:</b> Take advantage of easy-to-use HTML templates, which help your readers recognize and remember you. Plus, you'll save time with subsequent mailings.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">🌾 <b>Share the harvest:</b> Connect with your subscribers "on all channels" by optimizing your messages for all mobile devices.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">🍂 <b>Keep it clean and clear:</b> Keep off-topic messages at bay, especially when it comes to discussion groups. Declutter, prune, repeat, and your content will shine through.</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #378ACC; font-style: italic; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px">"GSI is truly a patient-driven organization, held together by the bonds of our email groups, which serve as our support system."<br/><br/>Ginger Sawyer<br/>Gastrointestinal Stromal Tumor Support International</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Grow Your Audiences</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">🐝 <b>Spread your seeds:</b> Make it easy and consider incentives for your recipients to share your content and lists with their networks, near and far.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">🏹 <b>Sow success by listening:</b> Check in with your subscribers via quick polls or short surveys from time to time. Ask them to update their profile information as needed. Then you can customize your messages to better match your audiences' needs and preferences.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">🌜 <b>Grow from feedback:</b> Get valuable feedback from people who unsubscribe from your list. Adding this to your automated farewell messages can shed some light for future improvements.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">🌸 <b>Behold the blossoms:</b> Email is a powerful and the most widely used tool for professional, marketing and customer acquisition communications. Keep nurturing strong subscriber relationships and loyalty and enjoy the bountiful benefits of email best practices for your newsletters, discussion groups and email marketing campaigns.</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #378ACC; font-style: italic; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px">"Now reaching everyone, or reaching only one group, is simple."<br/><br/>Karen Reznek<br/>List Owner, Special Olympics MD, Prince Georges County</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Happy Emailing!</div> <br/> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bdbf8354f.2204&pubid=&title=EMAILRULES%3A+%F0%9F%93%A7+Get+Perennial+Practices+for+Powerful+Email+Communications+%F0%9F%8C%9F&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bdbf8354f.2204&pubid=&title=EMAILRULES%3A+%F0%9F%93%A7+Get+Perennial+Practices+for+Powerful+Email+Communications+%F0%9F%8C%9F&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bdbf8354f.2204&pubid=&title=EMAILRULES%3A+%F0%9F%93%A7+Get+Perennial+Practices+for+Powerful+Email+Communications+%F0%9F%8C%9F&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bdbf8354f.2204&pubid=&title=EMAILRULES%3A+%F0%9F%93%A7+Get+Perennial+Practices+for+Powerful+Email+Communications+%F0%9F%8C%9F&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="21"> <a name="21"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;4f995479.2203" onclick="getA1ScrollPosition()">Get Closer to Your Audiences: Pro Tips for A/B-Split Testing</a></div><br/> <div class="byline">L-Soft<br/>Tue, 8 Mar 2022 19:28:33 -0500</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <meta charset="utf-8"> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; margin-left: auto; margin-right: auto; } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">One of the true power tools we have as email marketers and communicators is A/B-split testing. LISTSERV® Maestro 10.1 provides A/B-split testing with sampling and auto-repeat delivery, to help you provide the most effective messages and personalized email content to your audiences.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">In short, you send two or more different versions of a mailing to random splits of your subscribers and compare the response rates to see which version performs better. Voila! Now you have insights to optimize future messages and campaigns. That said, to get the most meaningful data from A/B-split testing, you'll need a bit more thought and planning.</div> <br/> <br/> <div><img alt="A/B-Split Testing Types" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/absplittypes_636.jpg" style="display: block; height: auto; width: 100%" width="636"/></div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">These five tips will help you make the most of your A/B-split testing.</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">1. Make Sure That You Have Enough Subscribers</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">A/B-split testing is based on statistics, probability and sampling. The smaller your sample size, the larger the likelihood that random statistical noise can influence the data, making it difficult to reach statistically significant conclusions. So first, make sure that you have enough subscribers to obtain meaningful data.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Case in point: If you only have 100 subscribers and send two variants to 50 subscribers each and get a 30 percent open-up rate from the first variant and a 20 percent open-up rate from the second, you might conclude that the first variant was far more successful. However, those percentages are equivalent to 15 and 10 open-ups respectively – a difference of just 5. This makes it impossible to state with any confidence whether the results are directly attributable to the differences between the two variants or simply statistical noise. So, focus on growing your list of subscribers before you spend serious time on A/B-split testing.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">2. Decide What You Want to Test</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Once your subscriber database is large enough for A/B-split testing, the next step is to decide exactly what you want to evaluate. Test one aspect of your message at a time, or it'll be impossible to identify which change triggered the improvement in performance among variants. For example, subject lines are commonly tested because they determine whether subscribers will even open the email message. If you don't pull your subscribers in, any compelling content that you may offer is never seen. Time of delivery is another widely used test. Subscribers are more likely to open a message if it arrives on a day and time when they're interested and able to act on it. When it comes to content, you can try a different layout, image, copy or call-to-action. The possibilities are endless.</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">3. Decide How to Measure Success</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">When conducting A/B-split testing with an email marketing campaign, you're measuring campaign success in terms of open-ups, click-throughs or conversions. These three metrics are not the same and can give contradictory results. For example, let's say that you work with alumni relations at Goode University and send an email marketing message to 5000 subscribers on a Tuesday morning with these two subject line variants but otherwise identical content:</div> <br/> <br/> <div><img alt="A/B-Split Example" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/absplitexample_636.jpg" style="display: block; height: auto; width: 100%" width="636"/></div> <br/> <br/> <div style="padding: 20px 20px 20px 20px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3"><b>Variant A:</b><br/>Not Too Late! Donate by April 1 to the Goode University Scholarship Fund</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3"><b>Variant B:</b><br/>Make a Difference: Can Goode University Count on Your Support?</div> </div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">One week later, you check your data and find that Variant A had an open-up rate of 24 percent and a click-through rate of 8 percent, compared to an open-up rate of 28 percent and a click-through rate of 12 percent for Variant B. This would make it seem like Variant B was the clear winner. However, then you dig deeper and find that Variant A had a conversion rate of 5 percent, which means that 5 percent of the recipients made a donation while Variant B only had a conversion rate of 3 percent. Why the discrepancy? Perhaps what was happening is that while the subject line of Variant B was more effective in enticing the recipients to open the email and click through to the donation website, its lack of a clear end date for the donation campaign made the need to make an immediate donation appear less urgent.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">So, as you can see, it's important to decide which metric to use for evaluating success. In this case, is Variant B more valuable because more recipients viewed the email and clicked through to the donation website, which can lead to a larger number of future donations? Or is Variant A more valuable because it led to a larger number of donations now, even if fewer total recipients bothered to open the email message?</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">4. Evaluate Whether Your Results Are Statistically Significant</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">For data to be considered statistically significant, you want to achieve at least a 95 percent confidence level, which means that there is a 95 percent likelihood that the results are due to the actual differences between the two variants. There are mathematical formulas that can be used to calculate whether certain results are statistically significant and the confidence level. Many free A/B-split test significance calculators are also available on the Internet, allowing you to simply input your sample sizes and conversion numbers in a form, which then automatically calculates whether the results are statistically significant.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Let's look at an example:</div> <br/> <div style="padding: 20px 20px 20px 20px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3"><b>Variant A</b> was sent to 400 recipients and 40 of them clicked through to the website (10 percent rate).</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3"><b>Variant B</b> was sent to 400 recipients and 52 of them clicked through to the website (13 percent rate).</div> </div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Are these results statistically significant, meaning that we can conclude that the better results for Variant B are highly likely attributable to the differences between the two variants? No, because the numbers fail to meet the 95 percent confidence level.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">On the other hand, let's look at another example:</div> <br/> <div style="padding: 20px 20px 20px 20px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3"><b>Variant A</b> was sent to 1600 recipients and 160 of them clicked through to the website (10 percent rate).</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3"><b>Variant B</b> was sent to 1600 recipients and 208 of them clicked through to the website (13 percent rate).</div> </div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">As you can see, the click rates are the same, but in this case because of the larger sample size, the results are statistically significant not just at 95 percent confidence but also at the higher 99 percent confidence level.</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">5. Be Realistic with Your Expectations</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Remember, there are no miracles or magic bullets. Your testing won't reveal a simple tweak that leads to an earth-shattering improvement in campaign performance. Frequently, the data will be inconclusive. Don't let this discourage you. Instead, take an incremental approach. A/B-split testing is a long-term commitment and an ongoing process dedicated to learning about and more closely connecting with your particular – and unique – target audience. Whenever you do find statistically significant results, implement what you learned in your next campaign, then move on to test something else, and build on it.</div> <br/> <br/> <div><img alt="Pro Tips for A/B-Split Testing" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/absplit_636.jpg" style="display: block; height: auto; width: 100%" width="636"/></div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">See how LISTSERV Maestro can help your organization:<br/><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/products/maestro.asp" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">https://www.lsoft.com/products/maestro.asp</span></a></div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Happy Testing and Emailing!</div> <br/> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B4f995479.2203&pubid=&title=EMAILRULES%3A+Get+Closer+to+Your+Audiences%3A+Pro+Tips+for+A%2FB-Split+Testing&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B4f995479.2203&pubid=&title=EMAILRULES%3A+Get+Closer+to+Your+Audiences%3A+Pro+Tips+for+A%2FB-Split+Testing&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B4f995479.2203&pubid=&title=EMAILRULES%3A+Get+Closer+to+Your+Audiences%3A+Pro+Tips+for+A%2FB-Split+Testing&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B4f995479.2203&pubid=&title=EMAILRULES%3A+Get+Closer+to+Your+Audiences%3A+Pro+Tips+for+A%2FB-Split+Testing&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="22"> <a name="22"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;675163b5.2202" onclick="getA1ScrollPosition()">EmailLove: Why We ❤️ Email, Even After All These Years</a></div><br/> <div class="byline">L-Soft<br/>Thu, 24 Feb 2022 15:24:15 -0500</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <meta charset="utf-8"> <style type="text/css">html { width: 100% !important; 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display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; margin-left: auto; margin-right: auto; } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">As the month of Valentine's Day wraps up, let's take a moment to appreciate the virtues of email, our enduring go-to for communication and connection.</div> <br/> <br/> <div><img alt="EmailLove" src="http://web.archive.org/web/20240114000025im_/http://www.lsoft.com/news/issue1-2022/emaillove_648.jpg" style="display: block; height: auto; width: 100%" width="636"/></div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">A Be@utiful Rel@tionship</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Email tends to call for added forethought and care. This nurtures better connections and a more respectful and professional image with your recipients. The start of a beautiful relationship? Yes, indeed.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Spre@ding the Love</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Not everyone has (or wants!) a Valentine, but more than 4 billion people communicate via email, more than on any other channel. Whether for business or personal messages, its built-in consent, security and unmatchable reach make us keep on choosing it.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Reli@ble + Trusted</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Email is independent of any platform or corporation and downright trustworthy – sounds like the total package, right? Yep, email's still the one you can count on.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">M@de to L@st</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Despite social media, collaboration tools and other platforms competing for our attention, email is still the fave for marketers. Why? Because with its trustworthiness, reliability and results still going strong after all these years, our connection with email is truly made to last.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Peace, Love, Email ❤</div> <br/> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B675163b5.2202&pubid=&title=EMAILRULES%3A+EmailLove%3A+Why+We+%E2%9D%A4%EF%B8%8F+Email%2C+Even+After+All+These+Years&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B675163b5.2202&pubid=&title=EMAILRULES%3A+EmailLove%3A+Why+We+%E2%9D%A4%EF%B8%8F+Email%2C+Even+After+All+These+Years&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B675163b5.2202&pubid=&title=EMAILRULES%3A+EmailLove%3A+Why+We+%E2%9D%A4%EF%B8%8F+Email%2C+Even+After+All+These+Years&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B675163b5.2202&pubid=&title=EMAILRULES%3A+EmailLove%3A+Why+We+%E2%9D%A4%EF%B8%8F+Email%2C+Even+After+All+These+Years&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="23"> <a name="23"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;12e6c1f4.2202" onclick="getA1ScrollPosition()">Joy of Learning – Build Your Email Skills</a></div><br/> <div class="byline">L-Soft<br/>Fri, 11 Feb 2022 09:03:52 -0500</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <meta charset="utf-8"> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; margin-left: auto; margin-right: auto; } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">As IT and communications professionals, there's a joy that comes with lifelong learning. We've got you covered with a new professional development opportunity – the just-launched Learn LISTSERV® communications course.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">The course is free and open to all. It's designed to make it easy to gain knowledge and skills for creating and managing communications – newsletters, discussion forums, alerts and more – that engage your organization's audiences and build communities.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">This online learning opportunity is at your own pace – 15 minutes max per week – so even the busiest professionals can participate. And you'll add a renowned software package to your portfolio, grow as a professional and stand out among your peers.</div> <br/> <br/> <div><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/courses/learnlistserv.asp" target="_blank"><img alt="Learn LISTSERV" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/emailcourse.jpg" style="display: block; height: auto; width: 100%" width="636"/></a></div> <br/> <br/> <table align="center" border="0" cellpadding="0" cellspacing="0" style="text-align: center"> <tr> <td align="center" bgcolor="#FCAB32" style="background-color: #FCAB32; padding: 8px 20px 8px 20px; border-radius: 4px; -webkit-border-radius: 4px; -moz-border-radius: 4px"><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/courses/learnlistserv.asp" target="_blank" style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none"><span style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none">JOIN THE EMAIL COURSE</span></a></td> </tr> </table> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">How Does the Learn LISTSERV Course Work?</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">📧 Learn how to create any type of email list and manage your LISTSERV communications in this 12-week self-paced course, 15 minutes max per week</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">👩 Delve into three distinct modules, from the vantage point of subscribers, list owners and site administrators</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">💡 Receive a short email weekly, with links to short video tutorials on key tasks and topics</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">🎓 Get a certificate after each module and a diploma upon completion</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">⭐ Add new IT skills and software to your resume and LinkedIn</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">We warmly welcome you to spread the word to your colleagues and networks.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Visit the course page and sign up:<br/><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/courses" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">https://www.lsoft.com/courses</span></a></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Happy Learning! 🎓</div> <br/> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B12e6c1f4.2202&pubid=&title=EMAILRULES%3A+Joy+of+Learning+%E2%80%93+Build+Your+Email+Skills&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B12e6c1f4.2202&pubid=&title=EMAILRULES%3A+Joy+of+Learning+%E2%80%93+Build+Your+Email+Skills&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B12e6c1f4.2202&pubid=&title=EMAILRULES%3A+Joy+of+Learning+%E2%80%93+Build+Your+Email+Skills&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B12e6c1f4.2202&pubid=&title=EMAILRULES%3A+Joy+of+Learning+%E2%80%93+Build+Your+Email+Skills&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="24"> <a name="24"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;34d9b825.2201" onclick="getA1ScrollPosition()">Email that Pops: Customize for Attention + Familiarity in a Sea of Messages</a></div><br/> <div class="byline">L-Soft<br/>Tue, 18 Jan 2022 14:56:49 -0500</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <meta charset="utf-8"> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; margin-left: auto; margin-right: auto; } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Ensuring your organization's important email messages are seen and acted upon is paramount. Despite a significant drop in spam throughout 2021, nearly half of all email messages are still spam (Statista, 2022). The takeaway? Your recipients may delete or flag non-spam messages, assuming they are spam.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Of course, that's largely out of your control – beyond asking your subscribers to add your sender name to their address books and trusted senders so that they'll actually get your messages. But what about making sure your recipients don't ignore your message? After all, it's one of many striving to surface from the deep blue inbox.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Here's one solid technique for helping your email messages catch your recipients' attention, and it's within your control: <b>Customization</b>.</div> <br/> <br/> <div><img alt="Customization" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/customization_636.jpg" style="display: block; height: auto; width: 100%" width="636"/></div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Every organization wants and needs its emails to stand out for best results. A major strategy to achieve that is to create a sense of familiarity for your brand. This way, your VIPs – aka, subscribers – will instantly recognize and trust your messages.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Customization may sound fancy and complicated, but with the customization features in LISTSERV®, you can easily create a strong and seamless user experience for your audiences. With the focus on getting your email seen by your recipients, start with newsletter or announcement templates. Simply add your colors, logos and design elements using the pulldown menus and input boxes – no HTML or CSS coding needed – and voila! You can also customize your site, lists, web interface and list archives.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Check out these helpful video tutorials and get customizing!</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 10px 0px; line-height: 1.3">1. <a href="http://web.archive.org/web/20240114000025/https://youtu.be/_eJ3ew30Bxg" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">How do I create a LISTSERV newsletter?</span></a></div> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 10px 0px; line-height: 1.3">2. <a href="http://web.archive.org/web/20240114000025/https://youtu.be/4L0B0SKBwfM" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">How do I create or modify HTML newsletter templates in LISTSERV?</span></a></div> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 10px 0px; line-height: 1.3">3. <a href="http://web.archive.org/web/20240114000025/https://youtu.be/k1mRayilRXw" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">How do I customize the look of my LISTSERV site?</span></a></div> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 10px 0px; line-height: 1.3">4. <a href="http://web.archive.org/web/20240114000025/https://youtu.be/CfV1waDOrlk" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">How do I customize the look of my list archives?</span></a></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Customization is one of many features covered in the upcoming LISTSERV Email Course – it's free, online and open to all. Ready to dive into all the knowledge you’ll need to work with email, the top channel for professional communications and digital marketing?</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Each week you'll learn key tasks to create and manage email newsletters, announcements, discussion groups and communities – and you'll add marketable skills and a new software package to your growing resume.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px; line-height: 1.3">Stay tuned to this blog, the LISTSERV at Work newsletter and social media for updates and course launch.</div> <br/> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B34d9b825.2201&pubid=&title=EMAILRULES%3A+Email+that+Pops%3A+Customize+for+Attention+%2B+Familiarity+in+a+Sea+of+Messages&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B34d9b825.2201&pubid=&title=EMAILRULES%3A+Email+that+Pops%3A+Customize+for+Attention+%2B+Familiarity+in+a+Sea+of+Messages&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B34d9b825.2201&pubid=&title=EMAILRULES%3A+Email+that+Pops%3A+Customize+for+Attention+%2B+Familiarity+in+a+Sea+of+Messages&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B34d9b825.2201&pubid=&title=EMAILRULES%3A+Email+that+Pops%3A+Customize+for+Attention+%2B+Familiarity+in+a+Sea+of+Messages&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="25"> <a name="25"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;b61ad837.2112" onclick="getA1ScrollPosition()">Three Best Email Practices for the Year Ahead</a></div><br/> <div class="byline">L-Soft<br/>Tue, 21 Dec 2021 15:46:33 -0500</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <meta charset="utf-8"> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; margin-left: auto; margin-right: auto; } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Thank you, dear readers, for joining the celebration of <a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/listserv35years" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">35 years of LISTSERV</span></a> this year! The need for and your dedication to communication keeps LISTSERV going strong.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">This celebration year, we looked back at the amazing Internet developments, spanning five decades of ingenuity and innovation. This resulted in <a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/Internet-and-Email-Timeline" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">The Internet and Email History Timeline</span></a>. What's your most memorable Internet year?</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">With 2022 in view and forecasts of IT trends all over the map, here are three best practices to support your new year of communicating with your audiences.</div> <br/> <br/> <div><img alt="Best Practices" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/bestpractices_636.jpg" style="display: block; height: auto; width: 100%" width="636"/></div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">1. People</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Honor subscribers as the real people they are and go beyond to build their trust.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #378ACC; font-style: italic; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px">"My goal was simply to create a tool that would allow mailing lists to prosper while making life easier for subscribers and list owners. It was a simple idea whose success exceeded all my expectations. Sometimes you set about solving a small problem, and later on you realize that you have actually solved a big problem."<br/><br/>Eric Thomas<br/>LISTSERV Inventor and L-Soft Founder and CEO</div> <br/> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">2. Transparency and Consent</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Follow all data privacy and protection regulations using built-in best practices.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #378ACC; font-style: italic; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px">"With LISTSERV Maestro, senders have full control over which metrics to track – such as clicks, conversions and social media shares – and the degree of personally identifiable information to collect, making it easier to comply with relevant data privacy and protection laws worldwide, for instance the European Union's GDPR."<br/><br/>Johannes Hubert<br/>L-Soft Senior Applications Programmer</div> <br/> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">3. Technology</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Keep on tracking – the right way – with anonymous tracking or personal tracking with consent.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #378ACC; font-style: italic; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px">"With Apple's Mail Privacy Protection, opens continue to lose their value as an accurate email metric. Email marketers are wise to rethink how to best design, track and follow up on their communications for optimal engagement and results."<br/><br/>Outi Tuomaala<br/>L-Soft Executive Vice President</div> <br/> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">We recently released a new version of <a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/products/maestro.asp" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">LISTSERV Maestro</span></a>. If you're curious about this email marketing and analytics platform for campaigns, newsletters and more, see the <a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/news/topreasons-issue5-2021.asp" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">top reasons to add or upgrade to Maestro 10.0</span></a>.</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">Wishing you health, joy and a Happy 2022!</div> <br/> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bb61ad837.2112&pubid=&title=EMAILRULES%3A+Three+Best+Email+Practices+for+the+Year+Ahead&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bb61ad837.2112&pubid=&title=EMAILRULES%3A+Three+Best+Email+Practices+for+the+Year+Ahead&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bb61ad837.2112&pubid=&title=EMAILRULES%3A+Three+Best+Email+Practices+for+the+Year+Ahead&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bb61ad837.2112&pubid=&title=EMAILRULES%3A+Three+Best+Email+Practices+for+the+Year+Ahead&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="26"> <a name="26"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;a9ae05e7.2111" onclick="getA1ScrollPosition()">Gr@titude</a></div><br/> <div class="byline">L-Soft<br/>Tue, 23 Nov 2021 15:27:59 -0500</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <meta charset="utf-8"> <style type="text/css">html { width: 100% !important; 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margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Thankfulness is in focus, as it rightly should be every day, so this month's blog post is dedicated to you, the global LISTSERV® community.</div> <br/> <br/> <div><img alt="Gr@titude" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/gratitude_636.jpg" style="display: block; height: auto; width: 100%" width="638"/></div> <br/> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Thank you ... to all of you <b>subscribers</b>, who participate in discussion groups, read newsletters, stay informed via announcement and alert mailings and join communities of support, knowledge, help and hope. You are the reason LISTSERV email lists exist.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #378ACC; font-style: italic; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px">"GSI is truly a patient-driven organization, held together by the bonds of our email groups, which serve as our support system."</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: italic; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px">Ginger Sawyer<br/>Board Member and Treasurer<br/>GSI (Gastrointestinal Stromal Tumor Support International)</div> <br/> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Thank you ... to all of you <b>list owners</b>, who determine the purpose, policies and parameters for the email lists you manage, answer subscribers' questions, implement best practices and manage key day-to-day tasks. You are the reason LISTSERV email lists are still going strong, for 35 years and counting.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #378ACC; font-style: italic; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px">"Social media and newer emerging tech replacing LISTSERV? I don't think so."</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: italic; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px">Melissa Jacobs<br/>List Owner<br/>NYCSLIST, Email Forum for New York City School Librarians</div> <br/> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Thank you ... to all of you <b>site administrators</b>, who handle site configurations and customizations, monitor site traffic and perform important functions. You are the reason LISTSERV lists run smoothly.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #378ACC; font-style: italic; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px">"We organized two scientific seminars with leading scientists and got support from six green organizations. We broke a world record with the surfing protest circle of 992 people, gathering attention to our struggle."</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: italic; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px">Moshe Barak<br/>HomeLand Guardians Activist & LISTSERV Administrator Since 1986</div> <br/> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Thank you for reading this blog. Please feel welcome to share your LISTSERV stories.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">To support you and your colleagues, we are launching a Learn LISTSERV email communications course in 2022. This self-paced online course is free and open to anyone who would like to build LISTSERV knowledge and skills. It covers the three primary roles of subscriber, list owner and site administrator.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Stay tuned, and meanwhile, <b>Happy Thanksgiving!</b></div> <br/> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Ba9ae05e7.2111&pubid=&title=EMAILRULES%3A+Gr%40titude&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Ba9ae05e7.2111&pubid=&title=EMAILRULES%3A+Gr%40titude&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Ba9ae05e7.2111&pubid=&title=EMAILRULES%3A+Gr%40titude&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Ba9ae05e7.2111&pubid=&title=EMAILRULES%3A+Gr%40titude&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="27"> <a name="27"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;5bed3d6b.2110" onclick="getA1ScrollPosition()">The "Big Three" Mantra for Email Marketers and Communicators Today</a></div><br/> <div class="byline">L-Soft<br/>Thu, 28 Oct 2021 16:45:47 -0400</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <meta charset="utf-8"> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; margin-left: auto; margin-right: auto; } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } .snapshots { width: 98% !important; height: auto !important; margin-top: 20px !important; margin-bottom: 20px !important; display: block !important; } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Remember the September introduction of Apple's Mail Privacy Protection (MPP), which generated much buzz and sent many email marketers into panic mode about its impact on open-up tracking? What happens if we take a meditative moment to breathe through the hype and fear – and, instead, forge onward with the best practices and tools to get rich tracking data while respecting your subscribers?</div> <br/> <br/> <div><img alt="Big Three Mantra for Email Marketers Today" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/bigthreemantra_636.jpg" style="display: block; height: auto; width: 100%" width="638"/></div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Think of it as the <b>"Big Three"</b> mantra for post-MPP email marketing and communications:</div> <br/> <ul> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 20px 0px">Keep on tracking – the right way – with anonymous tracking or personal tracking with consent</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 20px 0px">Set an intention to follow all data privacy and protection regulations using built-in best practices</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Visualize your subscribers as the real people they are and go beyond to build their trust</li> </ul> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">You can do all of this – making the most of your communications and meeting the moment in the privacy era – with the newly launched LISTSERV Maestro 10.0 email marketing and analytics software.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">Check out these benefits:</div> <br/> <ul> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 20px 0px">Ensure Compliance, Honor Subscriber Preferences</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 20px 0px">Take Your Message Design Up a Notch</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 20px 0px">Save Time with File Sharing + Hosted Attachments</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 20px 0px">Send Smartly + Compare Recipient Activities on Mobile vs Other Devices</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Make Subscriber Management Easier with API + Improved List Management</li> </ul> <br/> <table align="center" border="0" cellpadding="0" cellspacing="0" style="text-align: center"> <tr> <td align="center" bgcolor="#FFB240" style="background-color: #FFB240; padding: 8px 20px 8px 20px; border-radius: 4px; -webkit-border-radius: 4px; -moz-border-radius: 4px"><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/products/maestro.asp" target="_blank" style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none"><span style="font-family: 'Montserrat', 'Segoe UI', sans-serif; font-size: 15px; color: #FFFFFF; font-style: normal; font-weight: bold; text-align: center; text-decoration: none">DISCOVER THE MAESTRO EDGE</span></a></td> </tr> </table> <br/> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B5bed3d6b.2110&pubid=&title=EMAILRULES%3A+The+%26%2334%3BBig+Three%26%2334%3B+Mantra+for+Email+Marketers+and+Communicators+Today&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B5bed3d6b.2110&pubid=&title=EMAILRULES%3A+The+%26%2334%3BBig+Three%26%2334%3B+Mantra+for+Email+Marketers+and+Communicators+Today&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B5bed3d6b.2110&pubid=&title=EMAILRULES%3A+The+%26%2334%3BBig+Three%26%2334%3B+Mantra+for+Email+Marketers+and+Communicators+Today&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B5bed3d6b.2110&pubid=&title=EMAILRULES%3A+The+%26%2334%3BBig+Three%26%2334%3B+Mantra+for+Email+Marketers+and+Communicators+Today&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="28"> <a name="28"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;5b1321d2.2109" onclick="getA1ScrollPosition()">How Does Apple's New Mail Privacy Protection Impact Email Marketers?</a></div><br/> <div class="byline">L-Soft<br/>Tue, 14 Sep 2021 14:39:11 -0400</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <meta charset="utf-8"> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; 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margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Apple's announcement of the upcoming iOS 15 caught many email marketers by surprise and got the Internet buzzing with its introduction of a feature called "Mail Privacy Protection," or MPP, which will give users more data privacy as they interact with their email. But for email marketers who rely on specific metrics from subscribers' actions on their email messages to shape their campaigns, MPP will likely make some tracking data become unreliable. Email tracking metrics are an easy way to measure recipient engagement and send tailored follow-up communications, but email marketers will now need to take more creative measures in order to respect recipients' privacy selections.</div> <br/> <br/> <div><img alt="Email Tracking" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/news/issue4-2021/emailtracking_648.jpg" style="display: block; height: auto; width: 100%" width="636"/></div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">So, what do you need to know about Apple's new MPP? Is the click rate the new open rate? What will you have to change going forward? Rest assured we are here to point you in the right direction with your future email campaigns. While much of this information could apply to any email marketing platform, we will also share specifics for L-Soft customers who are LISTSERV® Maestro users and anyone interested in flexible email tracking options and subscriber best practices. As the launch of LISTSERV Maestro 10.0 may coincide with Apple's iOS 15 autumn release, we have covered all bases and designed the new version with privacy protection in mind.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">What is Mail Privacy Protection (MPP)?</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Apple's Mail Privacy Protection (MPP) is a new feature of the iOS 15 operating system, which will affect Apple devices such as iPhones, iPads and Mac computers (macOS Monterey). When users update their devices to the new operating system and open their Apple Mail app, they will see a prompt that asks if they would like to protect their mail privacy. If the first option, "Protect Mail Activity," is selected, the user's IP address would be blocked and all mail content would be loaded privately. The second option, "Don't Protect Mail Activity," if selected, will show the user's IP address to trackers and load mail content directly on the device.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">Important Considerations</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">This additional layer of privacy will only affect people who use the Apple Mail app. Metrics will not be impacted for those who use a different mail app, such as Gmail or Outlook. However, it is estimated that the majority of Apple users do use the Apple Mail app. It doesn't matter what type of email address the recipient has (Gmail, Yahoo, etc.) because the Apple Mail app allows users to connect to any email account.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">What Does This Mean for Email Tracking?</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Because most users will likely select "Protect Mail Activity," there will be two main impacts on email tracking. First, IP addresses and location will not be tracked, so Apple Mail users will not have any location insights. Second, as inbox content is downloaded privately by Apple before the user opens a message, open rates will no longer be reliable. In fact, open rates will probably skyrocket because all mail content will be downloaded to a proxy server, which in turn will make email marketing software flag all of the messages as opened and read.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">What Can Email Marketers Do?</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">We have several suggestions for how to successfully conduct your future email campaigns.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">1. Reframe your campaigns so that they are not just based on the open rate, or work without it.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Although it's common to send follow-up emails to recipients who opened or did not open a previous email to keep the momentum, email marketers must now get creative. Instead of sending follow-up emails based on the open rate, send follow-up emails to recipients who clicked on specific links. Just because someone opened your email does not mean they were engaged, so click rates can be a much better indicator of how engaging your emails are to your recipients. Going forward, you can analyze which links were clicked to see what your recipients like and don't like about your mailing. In LISTSERV Maestro 10.0, users now have the option to completely disable the open rate metric, if they prefer. This way, they can focus on tracking metrics such as click rates to see which links were the most popular.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">2. Keep your lists clean for high subscriber engagement</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">In anticipation of this new privacy tool release, it's more important than ever to make sure that your subscribers are still interested in being on your list. The goal of all email marketers is to see positive interactions with their messages, and we all know how annoying it can be to receive unwanted email.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">As marketers, you can prevent unwanted email by ensuring that your content is relevant and valuable to your subscribers. In addition, make it easy for subscribers to unsubscribe if they desire. If your recipients no longer want to be on your list, it's okay! Although you may reach fewer people going forward, the level of engagement will be higher.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">What Are the Impacts of MPP?</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">As email marketers and communicators, it's important to follow the highest level of ethical standards. It's obviously important for us to follow all laws, but it's also our duty to go beyond what is written in the laws and hold ourselves to even stricter standards. At L-Soft, we have been advocating for best practices for permission-based email marketing for decades. We highly recommend that all of our customers use double opt-in subscription confirmation. That way, it's clear who has actively joined your email list. In addition, our LISTSERV Maestro platform gives marketers the choice of different tracking options for recipients, including anonymous email tracking, depending on the desired level of privacy.</div> <br/> <br/> <div><img alt="Email Tracking Levels in LISTSERV Maestro" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/trackinglevels_636.jpg" style="display: block; height: auto; width: 100%" width="636"/></div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Although this may seem like a step back for email marketers, it's important to view this change from the consumer's perspective. This new feature is a big step forward for U.S. consumers and Internet users in their fight for privacy, and it's important that email marketers respect this societal push. Even though other parts of the world have taken steps toward data privacy, including the European Union's passing of the GDPR, the United States has not yet enacted significant national regulation regarding consumer data privacy. That said, Apple took privacy into its own hands by releasing MPP.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Have any questions about the MPP or the upcoming LISTSERV Maestro 10.0? Subscribe and log in to comment.</div> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B5b1321d2.2109&pubid=&title=EMAILRULES%3A+How+Does+Apple%27s+New+Mail+Privacy+Protection+Impact+Email+Marketers%3F&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B5b1321d2.2109&pubid=&title=EMAILRULES%3A+How+Does+Apple%27s+New+Mail+Privacy+Protection+Impact+Email+Marketers%3F&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B5b1321d2.2109&pubid=&title=EMAILRULES%3A+How+Does+Apple%27s+New+Mail+Privacy+Protection+Impact+Email+Marketers%3F&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B5b1321d2.2109&pubid=&title=EMAILRULES%3A+How+Does+Apple%27s+New+Mail+Privacy+Protection+Impact+Email+Marketers%3F&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="29"> <a name="29"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;d133ef85.2108" onclick="getA1ScrollPosition()">Powering Education with Email Communication</a></div><br/> <div class="byline">L-Soft<br/>Thu, 19 Aug 2021 11:00:30 -0400</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <meta charset="utf-8"> <style type="text/css">html { width: 100% !important; 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margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Students are returning to K-12 schools, colleges and universities around the world and now, more than ever, strong communication is a must. Here's a sampling of the many ways LISTSERV® email groups, alerts and newsletters help to keep educators, students, staff, parents and communities connected and in the know.</div> <br/> <div><img alt="Powering Education with Email Communication" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/schools_636.jpg" style="display: block; height: auto; width: 100%" width="636"/></div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">K-12 Schools</div> <br/> <table width="100%" cellspacing="0" cellpadding="0" border="0" style="width: 100%; margin: 0px; padding: 0px; border-spacing: 0px"> <tr> <td style="width: 50%" class="snapshots"> <table style="width: 100%; border-top: 1px solid #DFDFDF; border-bottom: 1px solid #DFDFDF; border-left: 1px solid #DFDFDF; margin: 0px; padding: 0px; border-spacing: 0px; x-collapse: collapse"> <tr><td style="background-color: #0c3c60; border: 1px solid #DFDFDF; margin: 0px; padding: 8px 8px 8px 8px; height: 30px"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #FFFFFF; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Blogs, Announcements, Newsletters</div><div><img alt="Announcements" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/icons_announcements.png" style="display: block"/></div></td></tr> <tr><td style="background-color: #fbfcfe; border: 1px solid #DFDFDF; margin: 0px; padding: 8px 8px 8px 8px; height: 135px; vertical-align: top"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><b>School Systems to School Staff:</b><br/><br/>Updates about training and professional development opportunities, policies and procedures; emergency preparedness alerts</div></td></tr> <tr><td style="background-color: #fbfcfe; border: 1px solid #DFDFDF; margin: 0px; padding: 8px 8px 8px 8px; height: 135px; vertical-align: top"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><b>Individual Schools to Parents:</b><br/><br/>Announcements of school events, fundraisers, transportation information; principals' newsletters, graduating class announcements, health and safety alerts</div></td></tr> <tr><td style="background-color: #fbfcfe; border: 1px solid #DFDFDF; margin: 0px; padding: 8px 8px 8px 8px; height: 135px; vertical-align: top"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><b>Individual Educators to Students:</b><br/><br/>Resources for assignments; course materials; Q&A help; referral forms for teacher and peer support</div></td></tr> </table> </td> <td style="width: 50%" class="snapshots"> <table style="width: 100%; margin: 0px; padding: 0px; border-spacing: 0px; x-collapse: collapse"> <tr><td style="background-color: #0c3c60; border: 1px solid #DFDFDF; margin: 0px; padding: 8px 8px 8px 8px; height: 30px"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #FFFFFF; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Communities, Discussion Forums</div><div><img alt="Discussion Forums" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/icons_discussion.png" style="display: block"/></div></td></tr> <tr><td style="background-color: #fbfcfe; border: 1px solid #DFDFDF; margin: 0px; padding: 8px 8px 8px 8px; height: 135px; vertical-align: top"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><b>School Staff and Parents:</b><br/><br/>Discussion forums for student groups, graduating classes, sports and other extracurricular activities</div></td></tr> <tr><td style="background-color: #fbfcfe; border: 1px solid #DFDFDF; margin: 0px; padding: 8px 8px 8px 8px; height: 135px; vertical-align: top"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><b>School Administration and Staff:</b><br/><br/>Professional development forums; knowledge and lesson plan sharing, staff support groups</div></td></tr> <tr><td style="background-color: #fbfcfe; border: 1px solid #DFDFDF; margin: 0px; padding: 8px 8px 8px 8px; height: 135px; vertical-align: top"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><b>School Systems and Administrators:</b><br/><br/>Online forums for discussion and collaboration on policies, curriculum, emergency preparedness, staff training and systemwide initiatives</div></td></tr> </table> </td> </tr> </table> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">To see more examples of how K-12 schools are using LISTSERV to accomplish their goals, visit:<br/><br/><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/resources/listserv-schools.asp" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">https://www.lsoft.com/resources/listserv-schools.asp</span></a></div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">Colleges and Universities</div> <br/> <table width="100%" cellspacing="0" cellpadding="0" border="0" style="width: 100%; margin: 0px; padding: 0px; border-spacing: 0px"> <tr> <td style="width: 50%" class="snapshots"> <table style="width: 100%; margin: 0px; padding: 0px; border-spacing: 0px; x-collapse: collapse"> <tr><td style="background-color: #0c3c60; border: 1px solid #DFDFDF; margin: 0px; padding: 8px 8px 8px 8px; height: 30px"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #FFFFFF; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Blogs, Announcements, Newsletters</div><div><img alt="Announcements" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/icons_announcements.png" style="display: block"/></div></td></tr> <tr><td style="background-color: #fbfcfe; border: 1px solid #DFDFDF; margin: 0px; padding: 8px 8px 8px 8px; height: 120px; vertical-align: top"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><b>Alumni, Donor and Parent Outreach:</b><br/><br/>Newsletters for alumni and parents; announcements for events; fundraising campaigns and donor cultivation requests</div></td></tr> <tr><td style="background-color: #fbfcfe; border: 1px solid #DFDFDF; margin: 0px; padding: 8px 8px 8px 8px; height: 120px; vertical-align: top"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><b>Recognition Spotlights:</b><br/><br/>Announcements about faculty awards; graduate student fellowship updates; faculty and student research publication updates</div></td></tr> <tr><td style="background-color: #fbfcfe; border: 1px solid #DFDFDF; margin: 0px; padding: 8px 8px 8px 8px; height: 120px; vertical-align: top"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><b>Campus Safety Alerts:</b><br/><br/>Public health alerts; pandemic protocol updates; campus safety newsletters</div></td></tr> <tr><td style="background-color: #fbfcfe; border: 1px solid #DFDFDF; margin: 0px; padding: 8px 8px 8px 8px; height: 120px; vertical-align: top"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><b>Student Life Announcements:</b><br/><br/>Schedules for residence hall events and move-in/move-out; financial aid resources; tuition notices; health center alerts</div></td></tr> </table> </td> <td style="width: 50%" class="snapshots"> <table style="width: 100%; margin: 0px; padding: 0px; border-spacing: 0px; x-collapse: collapse"> <tr><td style="background-color: #0c3c60; border: 1px solid #DFDFDF; margin: 0px; padding: 8px 8px 8px 8px; height: 30px"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #FFFFFF; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Discussion Forums, Communities</div><div><img alt="Discussion Forums" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/icons_discussion.png" style="display: block"/></div></td></tr> <tr><td style="background-color: #fbfcfe; border: 1px solid #DFDFDF; margin: 0px; padding: 8px 8px 8px 8px; height: 120px; vertical-align: top"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><b>Professional Development:</b><br/><br/>Forums for inter- and cross-departmental curriculum discussions; email groups for campus professional opportunities </div></td></tr> <tr><td style="background-color: #fbfcfe; border: 1px solid #DFDFDF; margin: 0px; padding: 8px 8px 8px 8px; height: 120px; vertical-align: top"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><b>Research Collaboration:</b><br/><br/>Dedicated email groups for research collaboration; discussion groups for innovation competitions; forums for interns to connect with inventors</div></td></tr> <tr><td style="background-color: #fbfcfe; border: 1px solid #DFDFDF; margin: 0px; padding: 8px 8px 8px 8px; height: 120px; vertical-align: top"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><b>International Student Communities:</b><br/><br/>Event announcements for international student organizations; discussion communities for travel abroad</div></td></tr> <tr><td style="background-color: #fbfcfe; border: 1px solid #DFDFDF; margin: 0px; padding: 8px 8px 8px 8px; height: 120px; vertical-align: top"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><b>Research Grant Discussions:</b><br/><br/>Email groups for request for proposal and funding discussions; forums for researchers to share experiences, tips and best practices with students</div></td></tr> </table> </td> </tr> </table> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">To see the top LISTSERV features for universities, including real-life use cases, visit:<br/><br/><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/resources/listserv-universities.asp" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">https://www.lsoft.com/resources/listserv-universities.asp</span></a></div> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bd133ef85.2108&pubid=&title=EMAILRULES%3A+Powering+Education+with+Email+Communication&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bd133ef85.2108&pubid=&title=EMAILRULES%3A+Powering+Education+with+Email+Communication&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bd133ef85.2108&pubid=&title=EMAILRULES%3A+Powering+Education+with+Email+Communication&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bd133ef85.2108&pubid=&title=EMAILRULES%3A+Powering+Education+with+Email+Communication&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="30"> <a name="30"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;a8bd5ed8.2107" onclick="getA1ScrollPosition()">A Virtual Journey through 50 Years of IT Ingenuity</a></div><br/> <div class="byline">L-Soft<br/>Fri, 16 Jul 2021 13:18:16 -0400</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <meta charset="utf-8"> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; 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height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Catching up on reading during the holidays? Feeling reflective or even nostalgic? Whether the season calls for sandals or snow boots, take a virtual step inside the evolution of the Internet.</div> <br/> <div><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/Internet-and-Email-Timeline" target="_blank"><img alt="A Virtual Journey through 50 Years of IT Ingenuity" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/hammock_636.jpg" style="display: block; height: auto; width: 100%" width="636"/></a></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">You'll get a close-up view of the key people and developments that led us to where we are today.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Discover more than 80 curated milestones, illuminating five decades of pivotal innovations that changed our world.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Here's a small sampling:</div> <br/> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding-right: 20px"><img alt="" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/icon_at.jpg" style="display: block"/></td> <td style="width: 100%"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Ray Tomlinson's 1971 invention of email using the @ sign to separate the username and destination server, "user@host" launched the first email network, ARPANET, housed at the Advanced Research Projects Agency.</div></td> </tr> </table> <br/> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding-right: 20px"><img alt="" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/icon_listserv.jpg" style="display: block"/></td> <td style="width: 100%"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">LISTSERV@BITNIC hosted email lists as of 1984, but as they became more popular, by 1986 the manual administration required threatened their viability. Eric Thomas, then an engineering student in Paris, invented LISTSERV software to automate mailing lists, and email groups and newsletters as we know them today began.</div></td> </tr> </table> <br/> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding-right: 20px"><img alt="" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/icon_www.jpg" style="display: block"/></td> <td style="width: 100%"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Tim Berners-Lee of CERN (European Council for Nuclear Research) invented the World Wide Web (WWW) in 1989 as a platform for academic research collaboration and knowledge exchange. In 1990, Berners-Lee debuted the first web page and the first web server.</div></td> </tr> </table> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Enjoy the journey:<br/><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/Internet-and-Email-Timeline" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">https://www.lsoft.com/Internet-and-Email-Timeline</span></a></div> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Ba8bd5ed8.2107&pubid=&title=EMAILRULES%3A+A+Virtual+Journey+through+50+Years+of+IT+Ingenuity&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Ba8bd5ed8.2107&pubid=&title=EMAILRULES%3A+A+Virtual+Journey+through+50+Years+of+IT+Ingenuity&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Ba8bd5ed8.2107&pubid=&title=EMAILRULES%3A+A+Virtual+Journey+through+50+Years+of+IT+Ingenuity&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Ba8bd5ed8.2107&pubid=&title=EMAILRULES%3A+A+Virtual+Journey+through+50+Years+of+IT+Ingenuity&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="31"> <a name="31"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;70c80d8.2106" onclick="getA1ScrollPosition()">Email Turns 50, LISTSERV is 35</a></div><br/> <div class="byline">L-Soft<br/>Wed, 23 Jun 2021 11:09:54 -0400</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <meta charset="utf-8"> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Did you know that in 1971, Ray Tomlinson invented email using the @ sign to separate the username and destination server, "user@host", making the first networked email system a reality? As a result, people were able to send messages on ARPANET (Advanced Research Projects Agency Network), the network of that time period.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Fast-forward 15 years to Paris, France, and the introduction of BITNET, aka, "Because It's Time Network". Tim Berners-Lee hadn't invented the World Wide Web yet, but people continued communicating, keeping the networks of the mid-1980s busy despite minimal bandwidth. Email lists existed on LISTSERV@BITNIC, but they required manual administration.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">With the popularity of mailing lists growing and all lists being administered manually, the process became so slow and cumbersome that it threatened the viability of mailing lists altogether. Eric Thomas, then an engineering student in Paris, was determined to keep mailing lists alive. So he invented LISTSERV software, to automate mailing lists once and for all.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Thomas created the first version of LISTSERV software, dubbed "Revised LISTSERV" at the time, and released it within the same month, June 1986.</div> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 50%; vertical-align: top; padding-right: 10px" width="50%" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">In Eric Thomas's words:</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: italic; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">"My goal was simply to create a tool that would allow mailing lists to prosper while making life easier for subscribers and list owners. It was a simple idea whose success exceeded all my expectations. Sometimes you set about solving a small problem, and later on you realize that you have actually solved a big problem."</div> </td> </tr> </table> </td> <td class="cell" style="width: 50%; vertical-align: top; padding-left: 10px" width="50%" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 0px 20px 0px"> <div><img alt="Eric Thomas" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/ericthomas_309.jpg" style="display: block; height: auto; width: 100%" width="309"/></div> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">From then on, the Internet culture of communications and knowledge exchange has been able to flourish.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Three and a half decades later, LISTSERV® software and its SaaS version are widely used by all types of organizations around the world. In continuous development, additional inventions from Eric Thomas have been added, including the industry's first spam filter, double opt-in subscription confirmation and the first LISTSERV blog, with more new features yet to come.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">The evolution of the Internet is a reflection of human ingenuity, determination and a vision of a more connected society. Happy communicating, connecting and collaborating!</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">Discover More:</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"> <a href="http://web.archive.org/web/20240114000025/https://cdn.knightlab.com/libs/timeline3/latest/embed/index.html?source=1XFk-VT2-InYwFoTNcyBj712U8bYDK-crteyV_inSlgA&font=Default&lang=en&initial_zoom=2&height=650" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">Internet and Email History Timeline</span></a><br/><br/> <a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/products/listserv-history.asp" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">Early History of LISTSERV</span></a><br/><br/> <a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/corporate/history-listserv.asp" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">History of LISTSERV</span></a></div> <br/><br/> <div><img alt="Quote" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/listserv-inventor-ericthomas-quote1.jpg" style="display: block; height: auto; width: 100%" width="636"/></div> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B70c80d8.2106&pubid=&title=EMAILRULES%3A+Email+Turns+50%2C+LISTSERV+is+35&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B70c80d8.2106&pubid=&title=EMAILRULES%3A+Email+Turns+50%2C+LISTSERV+is+35&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B70c80d8.2106&pubid=&title=EMAILRULES%3A+Email+Turns+50%2C+LISTSERV+is+35&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B70c80d8.2106&pubid=&title=EMAILRULES%3A+Email+Turns+50%2C+LISTSERV+is+35&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="32"> <a name="32"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;2b7591e0.2106" onclick="getA1ScrollPosition()">How Will Apple's New Mail Privacy Protection Option Affect Open-Up Tracking?</a></div><br/> <div class="byline">L-Soft<br/>Wed, 16 Jun 2021 13:11:19 -0400</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <meta charset="utf-8"> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Big news coming from Apple about iOS 15 last week could mean a major pivot for the email marketing industry ... or not.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">On June 7th, <a href="http://web.archive.org/web/20240114000025/https://www.apple.com/newsroom/2021/06/apple-advances-its-privacy-leadership-with-ios-15-ipados-15-macos-monterey-and-watchos-8/" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">Apple</span></a> announced:</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: italic; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">"In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. The new feature helps users prevent senders from knowing when they open an email, and masks their IP address so it can't be linked to other online activity or used to determine their location."</div> <br/> <div><img alt="Open-Up Tracking?" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/apple_658.jpg" style="display: block; height: auto; width: 100%" width="636"/></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">So what does this mean in practice?</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">With the option of essentially turning off email open-up tracking via Apple's new Mail Privacy Protection, there's potential for a serious impact on email marketing, which relies on data to measure recipient behavior, especially when looking at open rates. This could lead to organizations shifting away from the focus on open rates in favor of other engagement metrics.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Based on the relatively sparse information as of now, Apple's Mail Privacy Protection feature will only affect the open rate – more precisely, any open events that are triggered by invisible so called "spy pixels" embedded in the email message. Click tracking, shares, subscribes and unsubscribes appear to be unaffected.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Whether communicators will stop tracking email open-ups is still an open (pun intended) question. Either way, the upcoming version of the LISTSERV Maestro permission email marketing platform will have them covered. If Apple's Mail Privacy Protection feature becomes widely used and has a significant impact on the quality and usefulness of open rates, LISTSERV Maestro users will have best practices to continue their email marketing and tracking campaigns without relying on open rates.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Could this option in iOS 15 usher in a new era for email marketing? Time will tell but being prepared for any scenario by using LISTSERV Maestro's functionality and features will serve all communicators well.</div> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B2b7591e0.2106&pubid=&title=EMAILRULES%3A+How+Will+Apple%27s+New+Mail+Privacy+Protection+Option+Affect+Open-Up+Tracking%3F&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B2b7591e0.2106&pubid=&title=EMAILRULES%3A+How+Will+Apple%27s+New+Mail+Privacy+Protection+Option+Affect+Open-Up+Tracking%3F&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B2b7591e0.2106&pubid=&title=EMAILRULES%3A+How+Will+Apple%27s+New+Mail+Privacy+Protection+Option+Affect+Open-Up+Tracking%3F&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B2b7591e0.2106&pubid=&title=EMAILRULES%3A+How+Will+Apple%27s+New+Mail+Privacy+Protection+Option+Affect+Open-Up+Tracking%3F&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="33"> <a name="33"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;312dad01.2105" onclick="getA1ScrollPosition()">Confused by Subscriber Data Handling? Make it Clear with Permission or Anonymous Tracking</a></div><br/> <div class="byline">L-Soft<br/>Tue, 25 May 2021 13:13:09 -0400</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <meta charset="utf-8"> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">As the <a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/resources/gdpr.asp" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">EU GDPR</span></a> becomes a "threenager" today, email marketers and communicators around the globe continue to grapple with its requirements. It all boils down to this: If you're sending email campaigns and tracking the results, you are processing the personal data of your subscribers and need to use personal tracking with subscriber consent or anonymous tracking to be fully compliant with the GDPR.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">By obtaining personal tracking consent from subscribers and using anonymous tracking for people who don't give permission, you can communicate internationally and enjoy the benefits of in-depth tracking reports and analytics. For subscribers who allow personal tracking, you can send customized follow-up messages and other advanced communications that aren't possible without tracking.</div> <br/> <br/> <div><img alt="EU GDPR" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/gdprtools_658.jpg" style="display: block; height: auto; width: 100%" width="636"/></div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">Top 3 Ways to Use Email Tracking</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">1. View and Click Metrics</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Find out how many recipients viewed the email or what percentage of subscribers clicked on a certain link in the email – or compare the results of two versions of an email campaign using A/B-split testing.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">2. Demographic Analysis of Subscriber Behavior</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">See how successful a mailing was among subscribers in one country versus those in another country by measuring each group's clicks on a CTA link.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">3. Follow-Up Mailings Based on a Subscriber's Previous Actions</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Send a mailing to a group of subscribers. A few days later, send a follow-up mailing to subscribers who viewed the original email and a different follow-up message to those who didn't.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Of course, there are many additional ways to benefit from the rich data that email tracking provides, and you can use the email tracking features in LISTSERV Maestro to create your own versions of these examples.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">The big question is which type of tracking to use.</div> <br/> <br/> <div><img alt="Levels of Tracking" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/trackinglevels_636.png" style="display: block; height: auto; width: 100%" width="636"/></div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">Anonymous Tracking</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">The purview of the GDPR is the protection of personal data. Any data that is collected in an anonymous fashion doesn't usually count as personal data and does not fall under the GDPR's purview. So naturally, the easiest way to comply with the GDPR is to use anonymous email tracking.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">While using anonymous tracking makes it easier to meet GDPR requirements, the disadvantage is that it doesn't allow follow-up mailings and only provides limited demographic analysis.</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">Personal Tracking with Permission</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">To be able to take advantage of all the ways to use tracking in the examples above, you'll need to use personal tracking with permission. First, consult with your legal counsel to determine if bundling the consent to tracking into the subscription terms is acceptable. If so, during the subscription process, you must ask for your recipients' consent to track their activities, like views and clicks, if you intend to use personal tracking. The most common way to do this is to include this information in your subscription terms in a detailed fashion, for instance, using the special "Consent to Subscription Terms" profile field type in LISTSERV Maestro.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">However, including a consent request for personal tracking in the subscription terms may have an alienating effect on potential subscribers, possibly leading to a lower subscription rate than you might otherwise have.</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">Separating Consent to Personal Tracking from the Subscription Terms</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">The simplest way to separate the consent to personal tracking from the subscription terms is to use the permission-based personal tracking feature of LISTSERV Maestro. This type of personal tracking is available when using a LISTSERV Maestro subscriber list in a dataset that has a profile field of the special type "Consent to Personal Tracking".</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">With this profile field, LISTSERV Maestro queries consent to personal tracking from the user at the time of the subscription, where the user can freely choose whether to give consent. You can then use personal tracking for subscribers who have given consent and anonymous tracking for those who haven't.</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">The Importance of Trust and Transparency</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">To build trust and transparency and avoid legal problems, be sure to check your governing data privacy and opt-in legislation and seek explicit prior consent from recipients for your organization to handle and use their personal tracking data. Communicate with your recipients to request consent for personal tracking. Explain why you use tracking. Providing full disclosure and transparency may well result in better engagement because personal tracking allows you to send highly targeted follow-up communication.</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><b>See How-To Tip:</b><br/><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/news/techtipMAE-issue3-2018.asp" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">Email Tracking in The GDPR Era</span></a></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><b>View Video Tutorial:</b><br/><a href="http://web.archive.org/web/20240114000025/https://youtu.be/77W7mXwnhK8" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">How Do I Ask My Subscribers to Consent to Personal Tracking?</span></a></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><b>Read Whitepaper:</b><br/><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/resources/pdf/wp-EmailTracking101.pdf" target="_blank" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">Email Tracking 101</span></a></div> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B312dad01.2105&pubid=&title=EMAILRULES%3A+Confused+by+Subscriber+Data+Handling%3F+Make+it+Clear+with+Permission+or+Anonymous+Tracking&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B312dad01.2105&pubid=&title=EMAILRULES%3A+Confused+by+Subscriber+Data+Handling%3F+Make+it+Clear+with+Permission+or+Anonymous+Tracking&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B312dad01.2105&pubid=&title=EMAILRULES%3A+Confused+by+Subscriber+Data+Handling%3F+Make+it+Clear+with+Permission+or+Anonymous+Tracking&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B312dad01.2105&pubid=&title=EMAILRULES%3A+Confused+by+Subscriber+Data+Handling%3F+Make+it+Clear+with+Permission+or+Anonymous+Tracking&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="34"> <a name="34"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;eb735a05.2103" onclick="getA1ScrollPosition()">How Does Your Subscriber Garden Grow? 🌼🌸🌷</a></div><br/> <div class="byline">L-Soft<br/>Fri, 26 Mar 2021 13:35:12 -0400</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <meta charset="utf-8"> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Spring is here, at least in the northern hemisphere – a season of renewal and connection. Enjoy some garden-inspired tips and best practices to help you nurture strong subscriber relationships and grow your email lists:</div> <br/> <br/> <div><img alt="How Does Your Subscriber Garden Grow?" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/grow_658.jpg" style="display: block; height: auto; width: 100%" width="658"/></div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 10px 0px 10px"><b>🌼 Start with strong roots:</b> Lay out a clear purpose and key guidelines for your email list as well as communicating the expected message frequency.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 10px 0px 10px"><b>🌷 Cultivate the landscape for trust:</b> Use double opt-in for subscriptions, always. You'll have specific, prior, explicit permission from all who join your list. Remember to make it easy for people to unsubscribe with one click.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 10px 0px 10px"><b>🌸 Show your true colors:</b> Simply put, be sure the "From" line states who you are.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 10px 0px 10px"><b>🌼 Put your best blooms on display:</b> Select your words carefully and craft short, succinct subject lines that show how your subscribers will benefit from opening the message.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 10px 0px 10px"><b>🌷 Create a beautiful, familiar feel:</b> Use HTML templates for consistent branding and easy recognition, plus time savings across every mailing.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 10px 0px 10px"><b>🌸 Prune your lists:</b> Track and analyze subscriber engagement. Use this data to reach out to inactive list members to see if they would still like to receive your messages.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 10px 0px 10px"><b>🌼 Spread your seeds:</b> Give your subscribers attractive opportunities to share your content and promote your lists to their contacts.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 10px 0px 10px"><b>🌷 Share the harvest:</b> Make sure to optimize your email for mobile devices, including all major brands of smartphones and tablets.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 10px 0px 10px"><b>🌸 Remember garden cleanup:</b> Avoid cluttering up your list with irrelevant messages, especially with discussion groups. Rake, sweep, repeat and let your subscribers enjoy the view.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 10px 0px 10px"><b>🌼 Grow your knowledge:</b> Ask people who unsubscribe to shed light on how you can do better next time by encouraging feedback in your automated farewell messages.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 10px 0px 10px"><b>🌷 Sow success by listening:</b> Encourage subscribers to add their profile information and send periodic surveys. This helps you tailor your messages more closely to their needs and preferences.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 10px 0px 10px"><b>🌸 Behold the blossoms:</b> Keep using email best practices and enjoy seeing how your newsletters, discussion groups and email marketing campaigns nurture strong subscriber relationships and loyalty.</div> <br/> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Beb735a05.2103&pubid=&title=EMAILRULES%3A+How+Does+Your+Subscriber+Garden+Grow%3F+%F0%9F%8C%BC%F0%9F%8C%B8%F0%9F%8C%B7&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Beb735a05.2103&pubid=&title=EMAILRULES%3A+How+Does+Your+Subscriber+Garden+Grow%3F+%F0%9F%8C%BC%F0%9F%8C%B8%F0%9F%8C%B7&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Beb735a05.2103&pubid=&title=EMAILRULES%3A+How+Does+Your+Subscriber+Garden+Grow%3F+%F0%9F%8C%BC%F0%9F%8C%B8%F0%9F%8C%B7&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Beb735a05.2103&pubid=&title=EMAILRULES%3A+How+Does+Your+Subscriber+Garden+Grow%3F+%F0%9F%8C%BC%F0%9F%8C%B8%F0%9F%8C%B7&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="35"> <a name="35"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;39d9aad0.2102" onclick="getA1ScrollPosition()">Peace, Love, Email</a></div><br/> <div class="byline">L-Soft<br/>Fri, 26 Feb 2021 14:41:44 -0500</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Did you know that LISTSERV® turns 35 this year? The software is one of a few rare applications to survive and thrive in the IT space for that long – that's a lot of love from a lot of customers and users.</div> <br/> <div><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/listserv35years" target="_blank"><img alt="LISTSERV 35 Years" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/listserv35years_658.jpg" style="display: block; height: auto; width: 100%" width="658"/></a></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 20px 0px 30px 0px">So the natural question is why? Some straightforward reasons include:</div> <ul> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px">It's the original email list management solution, in continuous development</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px">It uses the highest level of confirmed opt-in for subscriptions</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px">It reflects subscriber and email list best practices</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px">It fosters community through discussion groups</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px">It enables email newsletters and announcements</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px">It's used by all types and sizes of organizations worldwide</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px">It's known for its reliability, scalability and flexibility</li> </ul> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">But there are also deeper, more human reasons because LISTSERV is a platform for support, knowledge exchange, advocacy, collaboration and more. Simply put, LISTSERV helps people and organizations make the world a little bit (or even a lot) better for one another.</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #378ACC; font-style: italic; font-weight: normal; text-align: center; margin: 0px 20px 0px 20px">"We have reached thousands of people and motivated them, either for actions such as attending demonstrations using short-notice alerts or with information distribution on important events and developments."</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 14px; color: #333333; font-style: normal; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px"><b>Moshe Barak</b><br/>Three-decade LISTSERV Administrator and HomeLand Guardians Environmental Activist</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #378ACC; font-style: italic; font-weight: normal; text-align: center; margin: 0px 20px 0px 20px">"The information, advice, and support my husband and I received on the Autism LISTSERV list starting in 1994 were invaluable, and a strong contributor to how well our daughter, a part of that community, is doing today."</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 14px; color: #333333; font-style: normal; font-weight: normal; text-align: center; margin: 0px 0px 0px 0px"><b>Karen Reznek</b><br/>Mother of Abby Reznek, Special Olympics World Games Triple Medalist</div> <br/> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">See key milestones and best practices:<br/><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/listserv35years" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline" target="_blank"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">https://www.lsoft.com/listserv35years</span></a></div> <br/> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B39d9aad0.2102&pubid=&title=EMAILRULES%3A+Peace%2C+Love%2C+Email&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B39d9aad0.2102&pubid=&title=EMAILRULES%3A+Peace%2C+Love%2C+Email&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B39d9aad0.2102&pubid=&title=EMAILRULES%3A+Peace%2C+Love%2C+Email&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B39d9aad0.2102&pubid=&title=EMAILRULES%3A+Peace%2C+Love%2C+Email&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="36"> <a name="36"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;f4aaec96.2101" onclick="getA1ScrollPosition()">Make It Data Privacy Day Every Day</a></div><br/> <div class="byline">L-Soft<br/>Fri, 29 Jan 2021 14:18:20 -0500</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">This week marks Data Privacy Day. We all know email marketing gets results. It also requires compliance with data privacy and protection regulations like the EU GDPR and the California Consumer Privacy Act.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">In the spirit of Data Privacy Day and a foundation of subscriber trust and respect, here are some key tips for responsible email tracking:</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">Email Tracking Best Practices</div> <br/> <ul> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px">Track your communications to learn and improve</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px">Track anonymously for compliance and trust</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px">Track with explicit prior consent if using personal tracking</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px">Turn off tracking when it's not necessary</li> </ul> <br/> <div><img alt="Permission Email" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/permissionemail_658.jpg" style="display: block; height: auto; width: 100%" width="638"/></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Did you know that L-Soft's LISTSERV® Maestro is the only email marketing platform enabling personal tracking with consent from subscribers? It's available as on-premises software or a hosted cloud service.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">See how LISTSERV Maestro 9.0 can help your organization:<br/><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/products/maestro_90.asp" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline" target="_blank"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">https://www.lsoft.com/products/maestro_90.asp</span></a></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Get must-have email tracking knowledge:<br/><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/resources/pdf/wp-EmailTracking101.pdf" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline" target="_blank"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">https://www.lsoft.com/resources/pdf/wp-EmailTracking101.pdf</span></a></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Happy Communicating!</div> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bf4aaec96.2101&pubid=&title=EMAILRULES%3A+Make+It+Data+Privacy+Day+Every+Day&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bf4aaec96.2101&pubid=&title=EMAILRULES%3A+Make+It+Data+Privacy+Day+Every+Day&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bf4aaec96.2101&pubid=&title=EMAILRULES%3A+Make+It+Data+Privacy+Day+Every+Day&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bf4aaec96.2101&pubid=&title=EMAILRULES%3A+Make+It+Data+Privacy+Day+Every+Day&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="37"> <a name="37"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;319358f0.2012" onclick="getA1ScrollPosition()">Happy, Healthy and Hopeful 2021!</a></div><br/> <div class="byline">L-Soft<br/>Tue, 29 Dec 2020 15:45:39 -0500</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <style type="text/css">html { width: 100% !important; 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We wish you a happy, healthy and hopeful 2021!</div> <br/> <div><img alt="Wishes for a Happy, Healthy and Hopeful 2021!" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/news/issue6-2020/happy2021_648.jpg" style="display: block; height: auto; width: 100%" width="638"/></div> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B319358f0.2012&pubid=&title=EMAILRULES%3A+Happy%2C+Healthy+and+Hopeful+2021%21&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B319358f0.2012&pubid=&title=EMAILRULES%3A+Happy%2C+Healthy+and+Hopeful+2021%21&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B319358f0.2012&pubid=&title=EMAILRULES%3A+Happy%2C+Healthy+and+Hopeful+2021%21&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B319358f0.2012&pubid=&title=EMAILRULES%3A+Happy%2C+Healthy+and+Hopeful+2021%21&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="38"> <a name="38"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;bf3c523e.2012" onclick="getA1ScrollPosition()">New Email Marketing Video Tutorial Series Launched</a></div><br/> <div class="byline">L-Soft<br/>Wed, 16 Dec 2020 16:00:03 -0500</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Similar to the <a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/learnlistserv" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline" target="_blank"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">Learn LISTSERV</span></a> tutorials, L-Soft is launching a new "Learn LISTSERV Maestro" series, featuring video tutorials on how to best engage your audiences with the LISTSERV Maestro email marketing platform.</div> <br/> <br/> <div><img alt="Learn LISTSERV Maestro" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/marketingcommunication.jpg" style="display: block; height: auto; width: 100%" width="638"/></div> <br/> <br/> <table style="width: 100%"> <tr> <td style="width: 100%; background-color: #F0F5F8; padding: 20px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">Learn LISTSERV Maestro Video Tutorials</div> <ul> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 10px 0px"><a href="http://web.archive.org/web/20240114000025/https://youtu.be/2coiUVwNP5U" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline" target="_blank"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">How do I create a subscriber list with custom profile fields in LISTSERV Maestro?</span></a></li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><a href="http://web.archive.org/web/20240114000025/https://youtu.be/PStQU2_vWy0" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline" target="_blank"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">How do I create flexible target groups in LISTSERV Maestro?</span></a></li> </ul> </td> </tr> </table> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">New video tutorials will be added weekly, so make sure to bookmark this page:<br/><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/learnlistservmaestro" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline" target="_blank"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">https://www.lsoft.com/learnlistservmaestro</span></a></div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">LISTSERV Maestro Tech Tips</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">L-Soft also offers a number of <a href="http://web.archive.org/web/20240114000025/https:/www.lsoft.com/resources/techtip.asp?filter=listserv-maestro" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline" target="_blank"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">LISTSERV Maestro Tech Tips</span></a> that have been published throughout the years.</div> <br/> <table style="width: 100%"> <tr> <td style="width: 100%; background-color: #F0F5F8; padding: 20px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">For beginner LISTSERV Maestro users, some suggestions include:</div> <ul> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 10px 0px"><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/news/techtipMAE-issue3-2020.asp" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline" target="_blank"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">How can I create effective HTML content templates in LISTSERV Maestro?</span></a></li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 10px 0px"><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/news/techtipMAE-issue3-2019.asp" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline" target="_blank"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">How can I automatically share my email marketing messages on social media?</span></a></li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/news/techtipMAE-issue5-2017.asp" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline" target="_blank"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">How can I get email tracking reports on my mobile device?</span></a></li> </ul> </td> </tr> </table> <br/> <br/> <table style="width:100%"> <tr> <td style="width: 100%; background-color: #F0F5F8; padding: 20px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">For more experienced users, some suggestions include:</div> <ul> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 10px 0px"><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/news/techtipMAE-issue2-2020.asp" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline" target="_blank"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">How can I run an automated drip marketing campaign?</span></a></li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 10px 0px"><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/news/techtipMAE-issue2-2015.asp" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline" target="_blank"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">How do I best use the team collaboration feature in LISTSERV Maestro?</span></a></li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/news/techtipMAE-issue3-2018.asp" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline" target="_blank"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">How should I set up my email tracking in the GDPR era?</span></a></li> </ul> </td> </tr> </table> <br/> <br/> <table style="width:100%"> <tr> <td style="width: 100%; background-color: #F0F5F8; padding: 20px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">Access LISTSERV Maestro help pages:</div> <ul> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><a href="http://web.archive.org/web/20240114000025/https://maestro.lsoft.com/help/index.jsp" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline" target="_blank"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">LISTSERV Maestro 9.0 Help</span></a></li> </ul> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bbf3c523e.2012&pubid=&title=EMAILRULES%3A+New+Email+Marketing+Video+Tutorial+Series+Launched&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bbf3c523e.2012&pubid=&title=EMAILRULES%3A+New+Email+Marketing+Video+Tutorial+Series+Launched&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bbf3c523e.2012&pubid=&title=EMAILRULES%3A+New+Email+Marketing+Video+Tutorial+Series+Launched&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bbf3c523e.2012&pubid=&title=EMAILRULES%3A+New+Email+Marketing+Video+Tutorial+Series+Launched&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="39"> <a name="39"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;8383f594.2011" onclick="getA1ScrollPosition()">Get Closer to Your Customers with Flexible Target Groups</a></div><br/> <div class="byline">L-Soft<br/>Fri, 13 Nov 2020 12:12:02 -0500</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 55%; vertical-align: top; padding-right: 10px" width="55%" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Are you curious about or currently using email marketing communications to engage your customers and boost your results? Your subscribers' profile data is key to defining and creating target groups, which in turn help you reach customers with highly relevant messages that they're more likely to act on.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">It's easy to think that once target groups are defined, that's that and it makes sense to just keep sending content to each group based on the parameters you've established, such as recent purchases, location or specific website activity. But did you know that you can create flexible target groups for which you can change the criteria on the fly for each mailing, to more closely connect with your customers?</div> </td> </tr> </table> </td> <td class="cell" style="width: 45%; vertical-align: top; padding-left: 10px" width="45%" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 0px 20px 0px"> <div><img alt="Target Groups" src="http://web.archive.org/web/20240114000025im_/http://www.lsoft.com/mail/emailrules/20201112_target.png" style="display: block; height: auto; width: 100%" width="277"/></a></div> </td> </tr> </table> </td> </tr> </table> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">See How:<br/><a href="http://web.archive.org/web/20240114000025/http://www.lsoft.com/news/techtipMAE-issue5-2020.asp" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline" target="_blank"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">http://www.lsoft.com/news/techtipMAE-issue5-2020.asp</span></a></div> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B8383f594.2011&pubid=&title=EMAILRULES%3A+Get+Closer+to+Your+Customers+with+Flexible+Target+Groups&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B8383f594.2011&pubid=&title=EMAILRULES%3A+Get+Closer+to+Your+Customers+with+Flexible+Target+Groups&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B8383f594.2011&pubid=&title=EMAILRULES%3A+Get+Closer+to+Your+Customers+with+Flexible+Target+Groups&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B8383f594.2011&pubid=&title=EMAILRULES%3A+Get+Closer+to+Your+Customers+with+Flexible+Target+Groups&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="40"> <a name="40"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;dd6c66c9.2010" onclick="getA1ScrollPosition()">Darktober Vibes: Dark Mode for Email</a></div><br/> <div class="byline">L-Soft<br/>Fri, 30 Oct 2020 09:58:22 -0400</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 50%; vertical-align: top; padding-right: 10px" width="50%" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">A setting called dark mode has been a rising trend in operating systems and user interfaces for several years. It allows you to invert the colors of an application to display content using light text on a dark background instead of the traditional dark text on a light background. Now several email clients have started adopting dark mode as an option as well. Let's take a look at how dark mode affects HTML email and how to optimize your newsletters and announcements for this new mode.</div> </td> </tr> </table> </td> <td class="cell" style="width: 50%; vertical-align: top; padding-left: 10px" width="50%" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 0px 20px 0px"> <div><img alt="Dark Mode" src="http://web.archive.org/web/20240114000025im_/http://www.lsoft.com/mail/emailrules/20201029_darkmode.png" style="display: block; height: auto; width: 100%" width="309"/></a></div> </td> </tr> </table> </td> </tr> </table> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Many common email clients, including Outlook, Gmail, Apple Mail and Yahoo Mail, all support dark mode in one form or another. Some, for instance Yahoo Mail, offer a dark mode theme but won't forcibly invert your existing colors if you have a light template. However, there are others, for example Outlook and Gmail, that will unless you're already using dark colors. These email clients are essentially enforcing their own dark mode styling by overriding your colors, which can cause problems if you're not anticipating this.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Read More:<br/><a href="http://web.archive.org/web/20240114000025/http://www.lsoft.com/news/darkmode-issue5-2020.asp" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline" target="_blank"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">http://www.lsoft.com/news/darkmode-issue5-2020.asp</span></a></div> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bdd6c66c9.2010&pubid=&title=EMAILRULES%3A+Darktober+Vibes%3A+Dark+Mode+for+Email&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bdd6c66c9.2010&pubid=&title=EMAILRULES%3A+Darktober+Vibes%3A+Dark+Mode+for+Email&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bdd6c66c9.2010&pubid=&title=EMAILRULES%3A+Darktober+Vibes%3A+Dark+Mode+for+Email&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bdd6c66c9.2010&pubid=&title=EMAILRULES%3A+Darktober+Vibes%3A+Dark+Mode+for+Email&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="41"> <a name="41"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;b9d9d5ec.2009" onclick="getA1ScrollPosition()">LISTSERV as Software or in the Cloud: See the Key Advantages of Each Option</a></div><br/> <div class="byline">L-Soft<br/>Mon, 14 Sep 2020 11:20:24 -0400</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Licensed software or cloud hosting? That is the question. If you want to run your own email discussion lists, newsletters, announcement lists and blogs, you have the choice of either licensing LISTSERV and running the software in-house on your own servers or hosting your email lists in the cloud on L-Soft's servers. There are advantages to either option, and the right choice comes down to your unique requirements and circumstances.</div> <br/> <br/> <div><img alt="Software or the Cloud" src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/mail/emailrules/20200914_softcloud.jpg" style="display: block; height: auto; width: 100%" width="638"/></a></div> <br/> <br/> <table width="100%" style="width: 100%"> <tr> <td style="padding-right: 10px"><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/infographic/icon_confirm.png" alt=""/></td> <td style="width: 100%"><div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">Benefits of LISTSERV as Software</div></td> </tr> </table> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">When LISTSERV (and its related email marketing and analytics solution, LISTSERV Maestro) are installed in-house, you are responsible for maintaining both the software and the servers that it runs on. This is usually the most cost-effective choice if your organization has IT resources and staff, large workloads or other specialized requirements, such as the need to integrate LISTSERV with in-house databases or LDAP servers.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">With the software option, you only pay the cost of the license and an optional fee for technical support. You can create as many email lists as your license type allows. You can also send as many messages to your subscribers as you want without any delivery charges.</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">Key advantages:</div> <br/> <ul> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px"><b>More Economical Long-Term:</b> Licensing the software is usually more cost-effective in the long run, although the upfront cost of a license is higher. You can create as many lists and send as many messages as you want without additional delivery fees.</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px"><b>Maximum Flexibility:</b> The software option allows you to configure your LISTSERV site to meet your organization's exact needs. L-Soft's technical support, training and consulting teams are always available for help if you need it.</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px"><b>Full Control:</b> Running the software in-house gives you complete control of your operations, including the operating system and software environment. This is especially vital for organizations with complex change management policies.</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px"><b>Database Integration:</b> An in-house setup makes it easier for you to take advantage of existing databases for dynamic and personalized mailings. You can also use databases and LDAP servers for authenticating credentials and user logins, which is especially helpful within large and complex organizations.</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px"><b>High Security:</b> If you're operating in a high-security environment, keeping LISTSERV on site, together with your existing databases, LDAP and Active Directory servers, makes it easier to ensure that your entire email communication system and data are secure.</li> </ul> <br/> <table width="100%" style="width: 100%"> <tr> <td style="padding-right: 10px"><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/infographic/icon_confirm.png" alt=""/></td> <td style="width: 100%"><div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">Benefits of LISTSERV in the Cloud</div></td> </tr> </table> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">When your organization uses the cloud solutions (known as ListPlex and ListPlex Maestro respectively), LISTSERV and LISTSERV Maestro are hosted on L-Soft's servers, and L-Soft takes care of running the service and delivering your mail. You can have your own dedicated domain name as if you were running LISTSERV in-house. Hosting is usually the more cost-effective option for organizations with limited IT resources, smaller workloads and few specialized requirements.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">With the hosted option, you pay a one-time setup charge, an annual service fee and delivery charges based on how many email messages you send to your subscribers. Full technical support is always included with the cloud service.</div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">Key advantages:</div> <br/> <ul> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px"><b>Lower Upfront Costs:</b> The cloud service and your email lists are quick to set up, and the upfront costs are lower. However, hosting can be less cost-effective in the long run, especially if you have a large workload and send a lot of messages.</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px"><b>Fewer Resources Required:</b> There's no need for any special hardware, IT staff, installation or setup. L-Soft's professional technical support services are always available for help and advice to keep your email lists running smoothly.</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px"><b>Minimal Learning Curve:</b> L-Soft configures the service and creates all of the lists for you based on your requirements, so you don't need to spend time learning how to properly configure your server and set up your email lists.</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px"><b>Automatic Upgrades:</b> Hosting servers are automatically upgraded whenever new versions are released so you can be sure that you're always running the newest versions of LISTSERV and LISTSERV Maestro and benefiting from the latest features and fixes.</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px"><b>High Performance:</b> L-Soft's hosting servers are engineered for maximum uptime, reliability and scalability. Your email is delivered from dedicated servers, especially tuned for this purpose, using the latest email deliverability and authentication standards.</li> </ul> <br/> <table width="100%" style="width: 100%"> <tr> <td style="padding-right: 10px"><img src="http://web.archive.org/web/20240114000025im_/https://www.lsoft.com/images/infographic/icon_discuss.png" alt=""/></td> <td style="width: 100%"><div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">Next Steps</div></td> </tr> </table> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Whichever option you choose, keep in mind that your email lists can always be migrated from L-Soft's servers and taken in-house or vice-versa with minimal effort and disruption if your circumstances and requirements were to change. The highest investment protection is guaranteed with either the software or the cloud option.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Find Your Optimal Email List Solution:<br/><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/products/solutionfinder.asp" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline" target="_blank"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">https://www.lsoft.com/products/solutionfinder.asp</span></a></div> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bb9d9d5ec.2009&pubid=&title=EMAILRULES%3A+LISTSERV+as+Software+or+in+the+Cloud%3A+See+the+Key+Advantages+of+Each+Option&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bb9d9d5ec.2009&pubid=&title=EMAILRULES%3A+LISTSERV+as+Software+or+in+the+Cloud%3A+See+the+Key+Advantages+of+Each+Option&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bb9d9d5ec.2009&pubid=&title=EMAILRULES%3A+LISTSERV+as+Software+or+in+the+Cloud%3A+See+the+Key+Advantages+of+Each+Option&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bb9d9d5ec.2009&pubid=&title=EMAILRULES%3A+LISTSERV+as+Software+or+in+the+Cloud%3A+See+the+Key+Advantages+of+Each+Option&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="42"> <a name="42"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;2b70ee7a.2007" onclick="getA1ScrollPosition()">How Email Can Bring Local Governments and Citizens Together</a></div><br/> <div class="byline">L-Soft<br/>Fri, 31 Jul 2020 16:07:14 -0400</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Running a city, county or town is no small feat in the best of times. Now, local leaders are facing an intensifying pandemic and daunting return-to-school decisions on top of the everyday functions of their governments. Communication with citizens and coordination among agencies are more important than ever. Because just about everyone uses email, it's no surprise that municipalities are counting on email lists to keep their residents informed and their operations within and across agencies and departments running smoothly. With email discussion groups, newsletters, announcements and alerts, the possibilities are endless.</div> <br/> <br/> <div><img alt="Email City" src="http://web.archive.org/web/20240114000025im_/http://www.lsoft.com/mail/emailrules/20200731_emailcity.jpg" style="display: block; height: auto; width: 100%" width="636"/></a></div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Here are a few of the many ways local government entities can use opt-in email announcements and alerts:</div> <br/> <ul> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px">A city or local government posting a subscription link on its website for news, updates, discussion forums and other communications that their city offers for its citizens. These email lists enable city officials to announce virtual town hall meetings and citizen task forces so that people can get involved and to keep everyone informed in times of crisis.</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px">County boards of education alerting all their respective school system administrators to an important public health (or other) policy change that needs to be disseminated immediately to their schools' students and parents.</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px">Local transportation agencies providing traffic and transit delay alerts, which citizens can access on their mobile devices.</li> </ul> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Email discussion groups help cities, counties and towns engage citizens, for instance:</div> <br/> <ul> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px">Municipalities offering issue-based email discussion forums, fostering valuable community dialogue and perspective on important matters. Council members and relevant agency staff can participate in the discussion and gather important citizen input.</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px">Public health officers hosting a discussion or a Q & A forum to assess the knowledge needs and provide a transparent channel for communication around a pandemic.</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px">Task forces that focus on specific issues or challenges inviting residents to provide public comment on draft policies and opportunities to assist with solutions to any given need – for example, environmental concerns, police-community relations and public school reopenings. Municipalities can easily launch additional email discussion forums as new needs emerge.</li> </ul> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Using email newsletters, local governments can create a strong presence while sharing need-to-know information and building stronger connections with citizens, such as:</div> <br/> <ul> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px">A mayor or city council chair sending a weekly or monthly newsletter roundup of important news, opportunities for people to get involved, surveys and support resources.</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px">The city's parks and recreation department sharing ways people can help, like the clean-up and replanting of a neglected neighborhood park, as well as useful information, such as tips for cleaner air and COVID-19 protocols for local hiking and biking trails.</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px">The county school system superintendent sending customized newsletters, targeted to key groups such as parents, administrators and the public at large, to keep everyone updated and involved.</li> </ul> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Strong communication, with the help of email list technology, has a major impact on the sense of connectedness and quality of life in all types of localities. Citizens who are informed and involved feel safer and happier and more motivated to support their local governments.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Enjoy your visit to "Email City" for more inspiration and feel free to share this resource with colleagues and friends who work in municipal government, public schools and other relevant entities:<br/><br/><a href="http://web.archive.org/web/20240114000025/https://www.lsoft.com/products/listserv_citygov.asp" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline" target="_blank"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">https://www.lsoft.com/products/listserv_citygov.asp</span></a></div> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B2b70ee7a.2007&pubid=&title=EMAILRULES%3A+How+Email+Can+Bring+Local+Governments+and+Citizens+Together&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B2b70ee7a.2007&pubid=&title=EMAILRULES%3A+How+Email+Can+Bring+Local+Governments+and+Citizens+Together&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B2b70ee7a.2007&pubid=&title=EMAILRULES%3A+How+Email+Can+Bring+Local+Governments+and+Citizens+Together&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B2b70ee7a.2007&pubid=&title=EMAILRULES%3A+How+Email+Can+Bring+Local+Governments+and+Citizens+Together&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="43"> <a name="43"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;5f665ed9.2006" onclick="getA1ScrollPosition()">How to Truly Connect with the People Behind the Inboxes</a></div><br/> <div class="byline">L-Soft<br/>Mon, 29 Jun 2020 12:20:03 -0400</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">We may not automatically think of an email marketing message, an email newsletter or even a discussion group post that we send as an opportunity to connect on a human level. It's easy to put most of our time and effort into content creation – the "what" of our messages – and not give enough consideration to the "who" of the people we're trying to reach. Here are some simple but effective ways to keep the focus on the individuals behind the in-boxes in order to build relationships and a sense of connection.</div> <br/> <br/> <div><img alt="Human Connections" src="http://web.archive.org/web/20240114000025im_/http://www.lsoft.com/mail/emailrules/20200629_human.jpg" style="display: block; height: auto; width: 100%" width="636"/></a></div> <br/> <br/> <table width="100%" style="width: 100%"> <tr> <td style="padding-right: 10px"><img src="http://web.archive.org/web/20240114000025im_/http://www.lsoft.com/mail/emailrules/20200629_1.png" alt=""/></td> <td style="width: 100%"><div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">Establish a Foundation of Trust and Value</div></td> </tr> </table> <br/> <ul> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px">Never spam. Ensure that your subscribers truly want to be on your email list by asking them to actively give their consent, and don't do the work for them.</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px">State the purpose of your email list and message frequency clearly, and deliver what you promise.</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px">Ensure that your subscribers reconfirm that they initiated the subscription request to receive your messages (<a href="http://web.archive.org/web/20240114000025/http://www.lsoft.com/resources/emailpermission.asp" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline" target="_blank"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">confirmed opt-in/double opt-in</span></a>).</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px">Send welcome messages to new subscribers confirming expectations, providing help links and initiating the relationship by laying the foundation for future communications.</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px">Place one-click unsubscribe links into every message.</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px">Protect your subscribers' privacy and data.</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px">Provide exclusive incentives such as white papers, useful promotional items or special offers for subscribers.</li> </ul> <br/> <table width="100%" style="width: 100%"> <tr> <td style="padding-right: 10px"><img src="http://web.archive.org/web/20240114000025im_/http://www.lsoft.com/mail/emailrules/20200629_2.png" alt=""/></td> <td style="width: 100%"><div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">Form a Sense of Connection with a Professional yet Conversational Tone</div></td> </tr> </table> <br/> <ul> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px">Look at your subscriber demographics to get a sense of the people on your email list – for example, their roles and organizations – and create a few sample subscribers in your mind based on these demographics when you're developing content.</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px">Develop your email draft and read it out loud to check for flow and a colloquial feel. Then ask a colleague for feedback and fine tune it accordingly.</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px">Avoid jargon, acronyms, hyperbole and overly promotional verbiage.</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px">Keep your messages as short and digestible as possible, add visuals at your discretion and include a clear CTA and an easy way for subscribers to reach you.</li> </ul> <br/> <table width="100%" style="width: 100%"> <tr> <td style="padding-right: 10px"><img src="http://web.archive.org/web/20240114000025im_/http://www.lsoft.com/mail/emailrules/20200629_3.png" alt=""/></td> <td style="width: 100%"><div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">Personalize and Engage with Data, List Segmentation and Drip Marketing</div></td> </tr> </table> <br/> <ul> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px">Give people the opportunity to set their subscriber preferences or create their profile pages at the time they first subscribe. This will give you a sense of the types of messages they want to receive.</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px">Consider segmenting your list based on this initial data. Basing your messages on data is key to keeping each subscriber subscribed, active and engaged.</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px">Common ways to segment include demographic data, geographic location, personas and level of interaction with previous messages, but one size doesn't fit all so use the parameters that best serve your communication goals.</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px">Create completely customized messages based on each subscriber's profile and preferences. <a href="http://web.archive.org/web/20240114000025/http://www.lsoft.com/products/maestro.asp" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline" target="_blank"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">LISTSERV Maestro</span></a> supports personalization and conditional logic, enabling easy creation of custom content blocks.</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px">Request permission for personal tracking from subscribers. If granted, you can send a mailing to a mixed group of recipients and gather personal tracking information from those who have given permission and non-identifiable, unique tracking information from those who haven't.</li> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 16px 0px">Consider drip marketing campaigns, with follow-up messages that are automatically triggered according to a specific subscriber's action, for instance a message click or a visit to your website. This approach helps you deliver the right content at the right time when the subscriber is most receptive to act.</li> </ul> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Remember, keeping the people behind the names in your subscriber databases top of mind goes a long way to creating a connection with every message you send. Test what works for your audience, track your results, fine tune your approach and grow your subscriber relationships. Happy emailing!</div> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B5f665ed9.2006&pubid=&title=EMAILRULES%3A+How+to+Truly+Connect+with+the+People+Behind+the+Inboxes&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B5f665ed9.2006&pubid=&title=EMAILRULES%3A+How+to+Truly+Connect+with+the+People+Behind+the+Inboxes&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B5f665ed9.2006&pubid=&title=EMAILRULES%3A+How+to+Truly+Connect+with+the+People+Behind+the+Inboxes&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B5f665ed9.2006&pubid=&title=EMAILRULES%3A+How+to+Truly+Connect+with+the+People+Behind+the+Inboxes&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="44"> <a name="44"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;3f63f520.2005" onclick="getA1ScrollPosition()">Have You Upgraded to LISTSERV 17.0 Yet?</a></div><br/> <div class="byline">L-Soft<br/>Wed, 27 May 2020 16:34:26 -0400</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">LISTSERV 17.0 was released ten months ago, and thousands of organizations are already running the new version. If you haven't upgraded yet, now is the time to jump on board. Let's look at the main reasons for upgrading and the benefits that LISTSERV 17.0 can bring to you and your organization.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">New Responsive Web Interface</div> <br/> <div><img alt="" src="http://web.archive.org/web/20240114000025im_/http://www.lsoft.com/mail/emailrules/20200527_1.jpg" style="display: block; height: auto; width: 100%" width="638"/></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">The web interface was completely overhauled for LISTSERV 17.0. The modern and fully responsive interface supports all types of devices, including tablets and phones, allowing you to manage your lists and your site from anywhere, anytime. The same goes for your subscribers, who can now interact with your messages and access the list archives on the go.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">HTML Newsletter and Announcement Builder</div> <br/> <div><img alt="" src="http://web.archive.org/web/20240114000025im_/http://www.lsoft.com/mail/emailrules/20200527_2.jpg" style="display: block; height: auto; width: 100%" width="638"/></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">The new HTML newsletter and announcement builder lets you create custom, fully responsive HTML newsletters without coding experience. You can use any of the more than 75 built-in newsletter templates as a base and put your own stamp on it. The system offers the easiest way to start sending professional newsletters to your audiences.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">Seamless List Archives</div> <br/> <div><img alt="" src="http://web.archive.org/web/20240114000025im_/http://www.lsoft.com/mail/emailrules/20200527_3.jpg" style="display: block; height: auto; width: 100%" width="638"/></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">The list archives are now completely seamless with no artificial weekly or monthly breaks. The new filtering capabilities and threaded forum view make it easier than ever to follow and locate topics of interest on busy discussion lists. You can even make your list archives appear like a standalone blog using the built-in blog customization tool.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">Easy Customization</div> <br/> <div><img alt="" src="http://web.archive.org/web/20240114000025im_/http://www.lsoft.com/mail/emailrules/20200527_4.jpg" style="display: block; height: auto; width: 100%" width="638"/></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">The site customization feature enables you to tailor the appearance of the web interface and list archives to reflect your organization's graphic profile using simple pulldown menus and input boxes with no HTML or CSS coding. This makes your brand stand out and offers your audience an enhanced user experience with a unified visual profile.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 18px; color: #333333; font-style: normal; font-weight: bold; text-align: left; margin: 0px 0px 0px 0px">Security and Stability Improvements</div> <br/> <div><img alt="" src="http://web.archive.org/web/20240114000025im_/http://www.lsoft.com/mail/emailrules/20200527_5.jpg" style="display: block; height: auto; width: 100%" width="638"/></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Many important changes are not immediately visible, but they're designed to fix bugs, eliminate potential vulnerabilities, improve performance and generally make LISTSERV run better and safer. Upgrading to the latest version ensures that your LISTSERV site is as stable and secure as possible.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">For more details about LISTSERV 17.0, visit:<br/><a href="http://web.archive.org/web/20240114000025/http://www.lsoft.com/products/listserv_170.asp" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline" target="_blank"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">http://www.lsoft.com/products/listserv_170.asp</span></a></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">For step-by-step instructions on how to get the new version, visit:<br/><a href="http://web.archive.org/web/20240114000025/http://www.lsoft.com/products/listserv_upgrade_center.asp" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline" target="_blank"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">http://www.lsoft.com/products/listserv_upgrade_center.asp</span></a></div> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B3f63f520.2005&pubid=&title=EMAILRULES%3A+Have+You+Upgraded+to+LISTSERV+17.0+Yet%3F&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B3f63f520.2005&pubid=&title=EMAILRULES%3A+Have+You+Upgraded+to+LISTSERV+17.0+Yet%3F&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B3f63f520.2005&pubid=&title=EMAILRULES%3A+Have+You+Upgraded+to+LISTSERV+17.0+Yet%3F&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B3f63f520.2005&pubid=&title=EMAILRULES%3A+Have+You+Upgraded+to+LISTSERV+17.0+Yet%3F&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="45"> <a name="45"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;25e06fab.2004" onclick="getA1ScrollPosition()">LISTSERV Resources and Help for Your Communications</a></div><br/> <div class="byline">L-Soft<br/>Tue, 28 Apr 2020 14:02:47 -0400</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">It's all about communication. And saving time and hassles for your remote teams while keeping your subscribers, stakeholders and partners informed and engaged is a must. We've got you covered with tips and resources to keep your LISTSERV sites and subscriber communications running smoothly. Be sure to check out the short video tutorials on almost any LISTSERV task and share this info with your IT and communication teams.</div> <br/> <div><img alt="LISTSERV Resources" src="http://web.archive.org/web/20240114000025im_/http://www.lsoft.com/mail/emailrules/20200428_gotthis.jpg" style="display: block; height: auto; width: 100%" width="638"/></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Get free resources and help:<br/><a href="http://web.archive.org/web/20240114000025/http://www.lsoft.com/resources/listservhelp.asp" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline" target="_blank"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">http://www.lsoft.com/resources/listservhelp.asp</span></a></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">We're providing email list software, hosting services and technical support as always and welcome your feedback, questions and suggestions, so get in touch!</div> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B25e06fab.2004&pubid=&title=EMAILRULES%3A+LISTSERV+Resources+and+Help+for+Your+Communications&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B25e06fab.2004&pubid=&title=EMAILRULES%3A+LISTSERV+Resources+and+Help+for+Your+Communications&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B25e06fab.2004&pubid=&title=EMAILRULES%3A+LISTSERV+Resources+and+Help+for+Your+Communications&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B25e06fab.2004&pubid=&title=EMAILRULES%3A+LISTSERV+Resources+and+Help+for+Your+Communications&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="46"> <a name="46"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;51c5f60c.2003" onclick="getA1ScrollPosition()">Free LISTSERV Tools for Schools</a></div><br/> <div class="byline">L-Soft<br/>Wed, 25 Mar 2020 13:58:22 -0400</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">As many of us transition to online work and education, secure, reliable and easy-to-use communication platforms are essential. For more than 20 years, teachers, students, administrators and parents at schools around the world have been using LISTSERV® lists of all kinds through our free NetPals service – sharing knowledge, support and urgent alerts while complementing instruction.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">We're here to support school communications during the COVID-19 pandemic and beyond. Check out the ways that schools can benefit from NetPals and share this post or the link with the educators you know so that they can take advantage of free email groups.</div> <br/> <div><img alt="NetPals" src="http://web.archive.org/web/20240114000025im_/http://www.lsoft.com/mail/emailrules/20200325_netpals.jpg" style="display: block; height: auto; width: 100%" width="638"/></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Learn more at:<br/><a href="http://web.archive.org/web/20240114000025/http://www.lsoft.com/news/listservschools.asp" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline" target="_blank"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">http://www.lsoft.com/news/listservschools.asp</span></a></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Stay safe!</div> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B51c5f60c.2003&pubid=&title=EMAILRULES%3A+Free+LISTSERV+Tools+for+Schools&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B51c5f60c.2003&pubid=&title=EMAILRULES%3A+Free+LISTSERV+Tools+for+Schools&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B51c5f60c.2003&pubid=&title=EMAILRULES%3A+Free+LISTSERV+Tools+for+Schools&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B51c5f60c.2003&pubid=&title=EMAILRULES%3A+Free+LISTSERV+Tools+for+Schools&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="47"> <a name="47"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;1d8294a5.2002" onclick="getA1ScrollPosition()">Email: The Glue that Connects and Unites Campus Communities</a></div><br/> <div class="byline">L-Soft<br/>Thu, 20 Feb 2020 11:21:52 -0500</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Do you remember how you used email when you were a student? Did you know that LISTSERV was created and first used in a university setting in 1986 and has been the glue that connects and unites campus communities around the world ever since?</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Why? Because it handles all types of internal and external communications from one central LISTSERV site, informing and connecting students, faculty, administrators, alumni, parents and other stakeholders.</div> <br/> <div><img alt="The Glue that Connects and Unites Campus Communities" src="http://web.archive.org/web/20240114000025im_/http://www.lsoft.com/mail/emailrules/20200219_education.jpg" style="display: block; height: auto; width: 100%" width="638"/></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">It's not surprising that email lists are still going strong because they're easy to use and provide a secure, ad-free communication space. Universities and other organizations count on LISTSERV for effective, efficient and engaging email newsletters, alerts, announcements, blogs and more. Subscribers can access their LISTSERV list messages conveniently in both their inboxes and the online archives.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Let's take a look at how campuses are keeping their communities connected in this series of snapshots:<br/><br/><a href="http://web.archive.org/web/20240114000025/http://www.lsoft.com/resources/listserv-education.asp" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline" target="_blank"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">http://www.lsoft.com/resources/listserv-education.asp</span></a></div> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B1d8294a5.2002&pubid=&title=EMAILRULES%3A+Email%3A+The+Glue+that+Connects+and+Unites+Campus+Communities&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B1d8294a5.2002&pubid=&title=EMAILRULES%3A+Email%3A+The+Glue+that+Connects+and+Unites+Campus+Communities&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B1d8294a5.2002&pubid=&title=EMAILRULES%3A+Email%3A+The+Glue+that+Connects+and+Unites+Campus+Communities&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B1d8294a5.2002&pubid=&title=EMAILRULES%3A+Email%3A+The+Glue+that+Connects+and+Unites+Campus+Communities&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="48"> <a name="48"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;8a85c5cb.2001" onclick="getA1ScrollPosition()">How Email Powers Environmental Advocacy and Activism</a></div><br/> <div class="byline">L-Soft<br/>Fri, 24 Jan 2020 17:28:56 +0100</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">2019 propelled environmental advocacy into major focus, and this complex and urgent issue is sure to command more and more attention and mobilization in this new decade. Communications are critical to the work of environmental organizations around the world. Here are firsthand insights from Moshe Barak, an activist with grassroots NGO HomeLand Guardians, on how important email is to the organization's mission to protect Israel's coastline near Haifa from the effects of natural gas harvesting:</div> <br/> <div><img alt="Email Powers Environmental Advocacy and Activism" src="http://web.archive.org/web/20240114000025im_/http://www.lsoft.com/mail/emailrules/20200123_email.png" style="display: block; height: auto; width: 100%" width="638"/></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: italic; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">"Since 2017, we've been using LISTSERV to deliver important messages to our members about various activities, such as demonstrations, protests next to the Prime Minister's home, to name a few – and to share achievements and calls to action for people to join us or support us financially," said activist Moshe Barak.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: italic; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">"It's a vital tool in managing this struggle and our contact with our supporters ... it leaves our time and efforts and energy free from technicalities and admin and focused on the core issues themselves."</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Key to the organization's efforts and success is its email list, which grew from a few hundred subscribers when it started, to 78,000 members.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: italic; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">"We have reached thousands of people and motivated them, either for actions, such as attending demonstrations using short-notice alerts or with information distribution on important events and developments," Barak said.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">The communications led to major results, including:</div> </td> </tr> </table> </td> </tr> </table> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 60%; vertical-align: top; padding-right: 10px" width="60%" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <ul> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Organizing two scientific seminars with leading scientists and support from six green organizations</li> <br/> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Breaking a world record with a surfing protest circle of 992 people, bringing major media attention to the issue</li> <br/> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Assembling 20,000 people to demonstrate at Rabin Square in Tel Aviv and thousands of people to attend presentations all over the country, raising support and creating seeds for people in many other local communities to join HomeLand Guardians' cause</li> </ul> </td> </tr> </table> </td> <td class="cell" style="width: 40%; vertical-align: top; padding-left: 10px" width="40%" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 20px 0px 20px 0px"> <div><a href="http://web.archive.org/web/20240114000025/https://www.youtube.com/watch?v=bdVeiCTSVZc" target="_blank"><img alt="Surfing Protest Circle" src="http://web.archive.org/web/20240114000025im_/http://www.lsoft.com/news/issue5-2018/surfers_308.jpg" style="display: block; height: auto; width: 100%" width="244"/></a><br/><div style="font-family: 'Montserrat', sans-serif; font-size: 12px; color: #333333; font-style: italic; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">A world-record 992-person surfing circle is formed in protest of near-shore natural gas harvesting in Israel</div></div> </td> </tr> </table> </td> </tr> </table> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: italic; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">"Other communication tools like social networks have their roles. But they can't replace mailing lists. With the newer tools, you must go to a site or app and check it yourself," said Barak. "Email is more immediate, fast, reliable and it's self-managed, so people can leave the list if they want."</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: italic; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Read more about HomeLand Guardians' advocacy:<br/><a href="http://web.archive.org/web/20240114000025/http://www.lsoft.com/news/guardians-issue5-2018.asp" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline" target="_blank"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">http://www.lsoft.com/news/guardians-issue5-2018.asp</span></a></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: italic; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Get more email insights and inspiration:<br/><a href="http://web.archive.org/web/20240114000025/http://www.lsoft.com/resources/pdf/wp-YourEmailMatters.pdf" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline" target="_blank"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">http://www.lsoft.com/resources/pdf/wp-YourEmailMatters.pdf</span></a></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Happy Emailing!</div> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B8a85c5cb.2001&pubid=&title=EMAILRULES%3A+How+Email+Powers+Environmental+Advocacy+and+Activism&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B8a85c5cb.2001&pubid=&title=EMAILRULES%3A+How+Email+Powers+Environmental+Advocacy+and+Activism&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B8a85c5cb.2001&pubid=&title=EMAILRULES%3A+How+Email+Powers+Environmental+Advocacy+and+Activism&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B8a85c5cb.2001&pubid=&title=EMAILRULES%3A+How+Email+Powers+Environmental+Advocacy+and+Activism&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="49"> <a name="49"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;16db7ccf.1912" onclick="getA1ScrollPosition()">2020: What's Your Email Vision?</a></div><br/> <div class="byline">L-Soft<br/>Mon, 16 Dec 2019 21:42:15 +0100</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">A new decade brings with it a sense of excitement and reflectiveness. We've seen many developments in social networking, communication and data protection, among others, in the past decade. Yet the need for relevant email communication remains strong.</div> <br/> <div><img alt="Vision 2020" src="http://web.archive.org/web/20240114000025im_/http://www.lsoft.com/news/issue6-2019/vision_638.jpg" style="display: block; height: auto; width: 100%" width="638"/></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">We invite you to share in the comments your email marketing and communication highlights, lessons learned, examples, goals for 2020 – anything you'd like!</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Here are eight of L-Soft's toplines since 2010:</div> <ul> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Designing new responsive user interfaces for the LISTSERV product family so you can communicate with your audiences using any device</li> <br/> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Providing responsive newsletter templates for easy creation of beautiful newsletters to reach people on the go</li> <br/> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Expanding traditional email discussion lists with new features, including threaded forum and blogging capabilities</li> <br/> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Incorporating social media sharing with email to spread your messages and grow your audiences</li> <br/> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Improving email tracking and reporting with features like permission tracking, allowing your subscribers to be in control of their privacy</li> <br/> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Adding authentication, deliverability, data protection and GDPR tools to support your email communication</li> <br/> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Celebrating key milestones:</li> <br/> <ul> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">2016: 30 years since L-Soft Founder and CEO Eric Thomas invented LISTSERV</li> <br/> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">2018: 25 years since Eric's invention of double opt-in subscription, launching permission email as we know it</li> <br/> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">2019: 25 years of L-Soft being in business – proud to be one of the longest-running email tech companies</li> </ul> <br/> <li style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Most importantly, interacting with, helping and learning from all of you</li> </ul> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">We're looking forward to helping you reach your audiences in 2020 and for decades to come. Let's stay connected!</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Happy 2020s and Happy Emailing!</div> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B16db7ccf.1912&pubid=&title=EMAILRULES%3A+2020%3A+What%27s+Your+Email+Vision%3F&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B16db7ccf.1912&pubid=&title=EMAILRULES%3A+2020%3A+What%27s+Your+Email+Vision%3F&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B16db7ccf.1912&pubid=&title=EMAILRULES%3A+2020%3A+What%27s+Your+Email+Vision%3F&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B16db7ccf.1912&pubid=&title=EMAILRULES%3A+2020%3A+What%27s+Your+Email+Vision%3F&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="50"> <a name="50"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;948e88c0.1911" onclick="getA1ScrollPosition()">Is your newsletter missing any must-haves?</a></div><br/> <div class="byline">L-Soft<br/>Thu, 21 Nov 2019 21:31:23 +0100</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 60%; vertical-align: top; padding-right: 10px" width="60%" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Email newsletters are a go-to tool for reaching our audiences with relevant visual, informative communications. Producing high-quality newsletters is a creative, collaborative and sometimes challenging process. Ensuring that your newsletters include must-have elements saves time and provides consistency, issue after issue, allowing you to focus on providing your readers with the most helpful and interesting content.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Let's explore the essentials that every newsletter needs:</div> </td> </tr> </table> </td> <td class="cell" style="width: 40%; vertical-align: top; padding-left: 10px" width="40%" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 0px 20px 0px"> <div><img alt="Email Newsletters" src="http://web.archive.org/web/20240114000025im_/http://www.lsoft.com/mail/emailrules/20191119_sender.png" style="display: block; height: auto; width: 100%" width="244"/></a></div> </td> </tr> </table> </td> </tr> </table> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><b>Logo</b></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Placing your organization's logo or banner in place in your newsletter template is one of the easiest ways for your readers to become familiar with your organization and brand. It's a big help to ensure that your subscribers recognize that the newsletter isn't spam and is coming from you, an organization from whom they signed up to receive newsletters.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><b>Sender Information</b></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Adding clear sender information to the footer area of your newsletter template is another way to build trust, brand recognition and interaction with your subscribers. People appreciate being able to easily find the contact information of the sender, including the website, privacy policy and other related resources.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><b>Unsubscribe Link</b></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">It's a must for people who have signed up for your newsletter to be able to unsubscribe easily, at any time. Providing a prominent, one-click unsubscribe link in every message that you send is the recommended best practice. It's poor practice to require a login to unsubscribe or to hide the unsubscribe link or place it in a small font. Make unsubscribing an easy experience for people who no longer choose to receive your newsletter, so they'll do so with a positive impression of your organization. A person who unsubscribes just may be the same person who recommends the newsletter to a colleague who could benefit from its relevant content.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><b>Links</b></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Most newsletters include links because they are important bridges to additional knowledge, resources and engagement opportunities on your website. While the links will naturally vary based on your content for each issue, make it a quality-assurance practice to test that all links work for every issue before you send. Double-check that the standing links, including your website, privacy policy and unsubscribe links, work as well to prevent "page not found" errors.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><b>Learn More About LISTSERV Newsletters</b></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">LISTSERV provides tools to create custom newsletter templates and also includes existing templates that are ready to use, no HTML coding needed. You'll find these tools on the LISTSERV 17.0 web interface.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Be sure to check out these two video tutorials:</div> <br/> <div><a href="http://web.archive.org/web/20240114000025/http://www.lsoft.com/LearnLISTSERV#_eJ3ew30Bxg" target="_blank"><img alt="Creating LISTSERV Newsletters" src="http://web.archive.org/web/20240114000025im_/http://www.lsoft.com/mail/learnlistserv/o6.png" style="display: block; height: auto; width: 100%" width="638"/></a></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><a href="http://web.archive.org/web/20240114000025/http://www.lsoft.com/LearnLISTSERV#_eJ3ew30Bxg" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline" target="_blank"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">http://www.lsoft.com/LearnLISTSERV#_eJ3ew30Bxg</span></a></div> <br/> <br/> <div><a href="http://web.archive.org/web/20240114000025/http://www.lsoft.com/LearnLISTSERV#4L0B0SKBwfM" target="_blank"><img alt="Creating or Modifying LISTSERV Newsletter Templates" src="http://web.archive.org/web/20240114000025im_/http://www.lsoft.com/mail/learnlistserv/o27.png" style="display: block; height: auto; width: 100%" width="638"/></a></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><a href="http://web.archive.org/web/20240114000025/http://www.lsoft.com/LearnLISTSERV#4L0B0SKBwfM" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline" target="_blank"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">http://www.lsoft.com/LearnLISTSERV#4L0B0SKBwfM</span></a></div> <br/> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">You can see samples of LISTSERV newsletters by visiting the demo site. The "Goode" list contains seven examples of creative and flexible ways you can present newsletter content. Additionally, feel free to log in to the demo site and view the entire library of newsletter templates under the "Newsletter Templates" menu to learn how the templates can be easily customized.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><a href="http://web.archive.org/web/20240114000025/http://demo.lsoft.com/scripts/wa-DEMO.exe?A0=GOODE&S=b" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline" target="_blank"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">http://demo.lsoft.com/scripts/wa-DEMO.exe?A0=GOODE&S;=b</span></a></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Hope these newsletter must-haves are useful – let us know what you think and, as always, get in touch about your email newsletter technology needs or with any feedback or questions. We are here to help!</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Thanks and Happy Emailing!</div> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B948e88c0.1911&pubid=&title=EMAILRULES%3A+Is+your+newsletter+missing+any+must-haves%3F&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B948e88c0.1911&pubid=&title=EMAILRULES%3A+Is+your+newsletter+missing+any+must-haves%3F&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B948e88c0.1911&pubid=&title=EMAILRULES%3A+Is+your+newsletter+missing+any+must-haves%3F&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B948e88c0.1911&pubid=&title=EMAILRULES%3A+Is+your+newsletter+missing+any+must-haves%3F&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="51"> <a name="51"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;6b7cc426.1910" onclick="getA1ScrollPosition()">EmailRules is now a LISTSERV blog</a></div><br/> <div class="byline">Jani Kumpula<br/>Thu, 31 Oct 2019 19:09:51 +0100</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css"> @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"> <br/> <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">As you can see, EmailRules has now turned into a blog, using the new "Blog View" feature in LISTSERV 17.0. We hope you enjoy the new format.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Many people are curious and have asked how to use LISTSERV blogs and what the benefits are, so first let's cover some FAQs.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><b>What is a LISTSERV blog?</b></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">A LISTSERV blog is a discussion group that has its archive pages presented in the new Blog View mode with a custom stylesheet, which makes it look and feel like a standalone blog. This mode combines the functionality of an email list and a blog.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><b>Any advice for setting up a blog list?</b></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Start the blog list as a moderated discussion group, which allows you to approve all comments before they are posted. If this isn't critical, then the list can be configured as a regular discussion group without moderation. You can then enable Blog View on the List Customization screen. Remember to customize the look of your blog using the customization tool, which allows you to insert your own top banner, color scheme and any social media feeds that you want to embed in your blog.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><b>How do I start with blog publishing?</b></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">You can use simply use the HTML editor in the message posting interface to compose your blog posts. Alternatively, you can choose one of the responsive newsletter template as a basis for your LISTSERV blog publishing and modify it by removing any headers and footers as these aren't needed in a blog setting. You can then easily add text and images to make your content lively for your subscribers and readers without having to worry about any HTML coding.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><b>What are the advantages of blogs?</b></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Many! You can embed the blog into your website and tailor it to your brand and graphic profile. You can add sections, for example subscription and search forms, social media sharing icons and embed your own social media feeds. You can get as creative as you wish with the tools that LISTSERV offers.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Your subscribers receive the blog posts immediately when published and can also find the posts online. If your blog is open for public search and viewing, you will reach a wider audience and grow your readership and interactions.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Another major advantage is that your blog list is located on the same site as your other LISTSERV communications. Your blogs complement your regular email groups, newsletters and announcements. You'll have the full set of LISTSERV features at your fingertips for your blog list.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><b>Should comments be allowed?</b></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Most blogs welcome comments. To keep the quality and relevancy of the discussion high, you can set the list up as a moderated discussion group so that you can approve or reject all comments. Alternatively, you can allow confirmed subscribers to comment without moderation. People can reply directly via email to the list address or post comments online on the blog page. Replies are organized as online comments under the main post.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><b>Where can I learn more about LISTSERV blogs?</b></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">To learn more about how to enable Blog View and use the blog customization tool, check out the following video tutorial:</div> <br/> <div><a href="http://web.archive.org/web/20240114000025/http://www.lsoft.com/LearnLISTSERV#b0SkXUfL94g" target="_blank"><img alt="LISTSERV Blog View Tutorial" src="http://web.archive.org/web/20240114000025im_/http://www.lsoft.com/mail/learnlistserv/o13.png" style="display: block; height: auto; width: 100%" width="638"/></a></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><a href="http://web.archive.org/web/20240114000025/http://www.lsoft.com/LearnLISTSERV#b0SkXUfL94g" style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline" target="_blank"><span style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #0C3C60; font-style: normal; font-weight: normal; text-align: right; text-decoration: underline">http://www.lsoft.com/LearnLISTSERV#b0SkXUfL94g</span></a></div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Please share your experiences with LISTSERV blogging! And, as always, let us know your feedback, comments and topic suggestions.</div> <br/> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Thanks and Happy Emailing!</div> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B6b7cc426.1910&pubid=&title=EMAILRULES%3A+EmailRules+is+now+a+LISTSERV+blog&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B6b7cc426.1910&pubid=&title=EMAILRULES%3A+EmailRules+is+now+a+LISTSERV+blog&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B6b7cc426.1910&pubid=&title=EMAILRULES%3A+EmailRules+is+now+a+LISTSERV+blog&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B6b7cc426.1910&pubid=&title=EMAILRULES%3A+EmailRules+is+now+a+LISTSERV+blog&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="52"> <a name="52"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;3f5f9dc9.1907" onclick="getA1ScrollPosition()">Welcome to a new mobile era for email lists and even blogs</a></div><br/> <div class="byline">Susan Brown Faghani<br/>Thu, 18 Jul 2019 21:23:23 +0200</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <title></title> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/><meta name="viewport" content="width=device-width, initial-scale=1.0"/><meta http-equiv="X-UA-Compatible" content="IE=edge"/> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css">@media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style>  <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tbody> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"><br/>  <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tbody> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tbody> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tbody> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tbody> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tbody> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">LISTSERV 17.0 launches a new era for mailing lists in our increasingly mobile communication environment. This major LISTSERV release features a responsive web interface, seamless list archives with three viewing modes – classic, forum and blog view – and an HTML newsletter builder with more than 75 responsive HTML newsletter and announcement templates.</div> </td> </tr> <tr> <td style="padding: 0px 0px 20px 0px"> <div><img alt="Image" src="http://web.archive.org/web/20240114000025im_/http://www.lsoft.com/images/thumbnail_emailrules_large.jpg" style="display: block; height: auto; width: 100%" width="638"/></div> </td> </tr> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">We are excited about the new uses of LISTSERV email lists and are planning to convert the EmailRules list to a blog view format shortly. Stay tuned and thank you for being a subscriber!</div> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B3f5f9dc9.1907&pubid=&title=EMAILRULES%3A+Welcome+to+a+new+mobile+era+for+email+lists+and+even+blogs&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B3f5f9dc9.1907&pubid=&title=EMAILRULES%3A+Welcome+to+a+new+mobile+era+for+email+lists+and+even+blogs&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B3f5f9dc9.1907&pubid=&title=EMAILRULES%3A+Welcome+to+a+new+mobile+era+for+email+lists+and+even+blogs&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B3f5f9dc9.1907&pubid=&title=EMAILRULES%3A+Welcome+to+a+new+mobile+era+for+email+lists+and+even+blogs&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="53"> <a name="53"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;b52b05cc.1903" onclick="getA1ScrollPosition()">Email Tracking 101</a></div><br/> <div class="byline">Susan Brown Faghani<br/>Tue, 5 Mar 2019 02:03:02 +0100</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/><meta name="viewport" content="width=device-width, initial-scale=1.0"/><meta http-equiv="X-UA-Compatible" content="IE=edge"/> <title>Newsletter</title> <style type="text/css">html { width: 100% !important; height: 100% !important; } body, #bodyTable { width: 100% !important; height: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css">@media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style>  <table border="0" cellpadding="0" cellspacing="0" height="100%" id="bodyTable" style="width: 100%; height: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tbody> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"><br/>  <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tbody> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tbody> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tbody> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tbody> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tbody> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">It's easy to think of email tracking as strictly the domain of email marketers, for transactional messages. But even if you're not selling or promoting a product, did you know that email tracking can help just about anyone more fully understand and engage their subscribers and get better results?<br/> <br/> Get key info on the different levels of tracking, the importance of permission and the useful data reports that tracking provides in our new whitepaper:<br/> <a href="http://web.archive.org/web/20240114000025/http://www.lsoft.com/resources/pdf/wp-EmailTracking101.pdf">http://www.lsoft.com/resources/pdf/wp-EmailTracking101.pdf</a></div> </td> </tr> <tr> <td style="padding: 0px 0px 20px 0px"> <div><img alt="Image" src="http://web.archive.org/web/20240114000025im_/http://www.lsoft.com/news/issue1-2019/emailtracking_308.jpg" style="display: block; height: auto; width: 100%" width="638"/></div> </td> </tr> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">We welcome you to let us know your feedback and any questions by emailing us at: <a href="http://web.archive.org/web/20240114000025/mailto:[log in to unmask]">[log in to unmask]</a>. Thanks for being a part of the L-Soft and LISTSERV community.</div> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bb52b05cc.1903&pubid=&title=EMAILRULES%3A+Email+Tracking+101&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bb52b05cc.1903&pubid=&title=EMAILRULES%3A+Email+Tracking+101&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bb52b05cc.1903&pubid=&title=EMAILRULES%3A+Email+Tracking+101&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bb52b05cc.1903&pubid=&title=EMAILRULES%3A+Email+Tracking+101&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="54"> <a name="54"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;7bc8d186.1812" onclick="getA1ScrollPosition()">Happy 2019: Preview new version, share your email topic suggestions</a></div><br/> <div class="byline">Susan Brown Faghani<br/>Tue, 18 Dec 2018 23:15:37 +0100</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <title></title> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/><meta name="viewport" content="width=device-width, initial-scale=1.0"/><meta http-equiv="X-UA-Compatible" content="IE=edge"/> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css">@media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style>  <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tbody> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"><br/>  <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tbody> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tbody> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tbody> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tbody> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tbody> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Hope you had a great year of email in 2018! With 2019 in mind, could you please share which topics would be most helpful to your work with email lists and email marketing in the new year? Examples include tips on managing email lists and email marketing campaigns, articles on data protection and compliance and email authentication and security, and, of course, anything else you'd like to explore.<br/> <br/> Please email <a href="http://web.archive.org/web/20240114000025/mailto:[log in to unmask]">[log in to unmask]</a> with your suggestions. Thank you!</div> </td> </tr> <tr> <td style="padding: 0px 0px 20px 0px"> <div><img alt="Image" src="http://web.archive.org/web/20240114000025im_/http://www.lsoft.com/mail/happy2019_638.jpg" style="display: block; height: auto; width: 100%" width="638"/></div> </td> </tr> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Did you know that early 2019 will bring a major new version release, LISTSERV 17.0? A newsletter template creator with 46 ready-to-use HTML templates, enabling senders to <a href="http://web.archive.org/web/20240114000025/http://www.lsoft.com/news/preview170-issue4-2018.asp">create fully responsive HTML newsletters</a> without HTML coding experience plus dramatically improved user-friendliness with a <a href="http://web.archive.org/web/20240114000025/http://www.lsoft.com/news/preview170-issue5-2018.asp">single comprehensive list archive and three viewing options</a> to choose from are two of the many helpful features in the upcoming new version.<br/> <br/> Be sure to stay on top of all the latest news and developments by subscribing to the LISTSERV at Work newsletter and joining us on your favorite social media platforms:<br/> <a href="http://web.archive.org/web/20240114000025/http://www.lsoft.com/news/optin.asp">http://www.lsoft.com/news/optin.asp</a><br/> <br/> On behalf of L-Soft staff worldwide, we thank you for being a member of the L-Soft and LISTSERV community and wish you a Happy New Year!</div> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B7bc8d186.1812&pubid=&title=EMAILRULES%3A+Happy+2019%3A+Preview+new+version%2C+share+your+email+topic+suggestions&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B7bc8d186.1812&pubid=&title=EMAILRULES%3A+Happy+2019%3A+Preview+new+version%2C+share+your+email+topic+suggestions&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B7bc8d186.1812&pubid=&title=EMAILRULES%3A+Happy+2019%3A+Preview+new+version%2C+share+your+email+topic+suggestions&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B7bc8d186.1812&pubid=&title=EMAILRULES%3A+Happy+2019%3A+Preview+new+version%2C+share+your+email+topic+suggestions&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="55"> <a name="55"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;f43212e7.1810" onclick="getA1ScrollPosition()">New LISTSERV how-to tip series</a></div><br/> <div class="byline">Susan Brown Faghani<br/>Tue, 2 Oct 2018 22:02:04 +0200</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <title></title> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/><meta name="viewport" content="width=device-width, initial-scale=1.0"/><meta http-equiv="X-UA-Compatible" content="IE=edge"/> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css">@media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style>  <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tbody> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"><br/>  <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tbody> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tbody> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tbody> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tbody> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tbody> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Interested in building email communication knowledge this back-to-school season? Check out the new weekly <strong>#LearnLISTSERV</strong> how-to series on social media. Join us on your favorite platform to get helpful tips.</div> </td> </tr> <tr> <td style="padding: 0px 0px 20px 0px"> <div><img alt="Image" src="http://web.archive.org/web/20240114000025im_/http://www.lsoft.com/mail/learnlistserv_658.jpg" style="display: block; height: auto; width: 100%" width="638"/></div> </td> </tr> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px"><a href="http://web.archive.org/web/20240114000025/https://twitter.com/LSoftLISTSERV">Twitter</a><br/> <a href="http://web.archive.org/web/20240114000025/https://www.linkedin.com/company/l-soft/">LinkedIn</a><br/> <a href="http://web.archive.org/web/20240114000025/https://www.facebook.com/listserv">Facebook</a><br/> <a href="http://web.archive.org/web/20240114000025/https://www.instagram.com/lsoftlistserv/">Instagram</a><br/> <br/> Feel free to share the #LearnLISTSERV series with anyone who wants to expand email know-how, prevent common mistakes or just learn something new!<br/> <br/> The weekly tips are also available here:<br/> <a href="http://web.archive.org/web/20240114000025/http://www.lsoft.com/LearnLISTSERV">http://www.lsoft.com/LearnLISTSERV</a><br/> <br/> Any topics you'd like us to cover? We welcome you to be in touch. Thank you for being a part of the L-Soft and LISTSERV community.</div> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bf43212e7.1810&pubid=&title=EMAILRULES%3A+New+LISTSERV+how-to+tip+series&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bf43212e7.1810&pubid=&title=EMAILRULES%3A+New+LISTSERV+how-to+tip+series&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bf43212e7.1810&pubid=&title=EMAILRULES%3A+New+LISTSERV+how-to+tip+series&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Bf43212e7.1810&pubid=&title=EMAILRULES%3A+New+LISTSERV+how-to+tip+series&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="56"> <a name="56"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;a37930c9.1806" onclick="getA1ScrollPosition()">To track or not to track in the GDPR era</a></div><br/> <div class="byline">Susan Brown Faghani<br/>Thu, 21 Jun 2018 23:35:25 +0200</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <title></title> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/><meta name="viewport" content="width=device-width, initial-scale=1.0"/><meta http-equiv="X-UA-Compatible" content="IE=edge"/> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css">@media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style>  <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tbody> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"><br/>  <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tbody> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tbody> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tbody> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tbody> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tbody> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Since May 25th, the GDPR has been in force, affecting all organizations handling the personal data of EU residents and carrying substantial penalties for non-compliance with its strict data protection and other requirements. Among the many tasks, questions, layers and gray areas associated with this sweeping regulation, one of the key dilemmas for email marketers and digital communicators (with homage to Shakespeare) is:<br/> <br/> <em>"To track or not to track? That is the question."</em></div> </td> </tr> <tr> <td style="padding: 0px 0px 20px 0px"> <div><img alt="Image" src="http://web.archive.org/web/20240114000025im_/http://www.lsoft.com/mail/tracking_658.jpg" style="display: block; height: auto; width: 100%" width="638"/></div> </td> </tr> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Email tracking has clear advantages, of course, starting with generating valuable data that helps you to better engage your audiences and boost your results. Yet given the data protection compliance needs of the GDPR, just how should people use email tracking in the GDPR era, if at all?<br/> <br/> If you're sending email campaigns and tracking the results, you are processing the personal data of your subscribers and need to take certain measures to be fully compliant with the GDPR. Check out an expert-authored tip on different email tracking options and what's most appropriate to use in the GDPR era, plus more relevant content in this brand new issue of the LISTSERV at Work newsletter:<br/> <br/> <a href="http://web.archive.org/web/20240114000025/http://www.lsoft.com/news/issue3-2018.asp">http://www.lsoft.com/news/issue3-2018.asp</a><br/> <br/> Thank you for being a part of the L-Soft and LISTSERV community.</div> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Ba37930c9.1806&pubid=&title=EMAILRULES%3A+To+track+or+not+to+track+in+the+GDPR+era&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Ba37930c9.1806&pubid=&title=EMAILRULES%3A+To+track+or+not+to+track+in+the+GDPR+era&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Ba37930c9.1806&pubid=&title=EMAILRULES%3A+To+track+or+not+to+track+in+the+GDPR+era&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Ba37930c9.1806&pubid=&title=EMAILRULES%3A+To+track+or+not+to+track+in+the+GDPR+era&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="57"> <a name="57"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;50b9dbac.1803" onclick="getA1ScrollPosition()">Permission Email, More Relevant than Ever, Turns 25</a></div><br/> <div class="byline">Susan Brown Faghani<br/>Fri, 23 Mar 2018 21:43:39 +0100</div><br/> <div class="text"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <title></title> <link href="http://web.archive.org/web/20240114000025cs_/https://fonts.googleapis.com/css?family=Montserrat" rel="stylesheet"/><meta name="viewport" content="width=device-width, initial-scale=1.0"/><meta http-equiv="X-UA-Compatible" content="IE=edge"/> <style type="text/css">html { width: 100% !important; } body, #bodyTable { width: 100% !important; margin: 0; padding: 0; min-width: 320px; } body, table, td, p, a, li, blockquote { -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; } table, td { x-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { -ms-interpolation-mode: bicubic; } img, a img { border: 0px; outline: none; text-decoration: none; } .imageFix { display: block; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div { line-height: 100%; } @media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style> </head> <body bgcolor="#FFFFFF" style="background-color: #FFFFFF"> <style type="text/css">@media only screen and (max-width: 638px) { .container { width: 100% !important; } .cell { width: 100% !important; display: block !important; padding: 0px !important } .table { width: 100% !important; display: block !important; padding: 0px !important } .sidebarcell { width: 100% !important; display: table-cell !important; padding: 0px !important; clear: both } .sidebartable { width: 100% !important; display: table !important; padding: 0px !important; clear: both } } </style>  <table border="0" cellpadding="0" cellspacing="0" id="bodyTable" style="width: 100%; margin: 0px; padding: 0px; min-width: 320px" width="100%"> <tbody> <tr> <td align="center" bgcolor="#FFFFFF" style="background-color: #FFFFFF" valign="top"><br/>  <table border="0" cellpadding="0" cellspacing="0" class="container" style="border: 0px; width: 638px" width="638"> <tbody> <tr> <td> <table border="0" cellpadding="0" cellspacing="0" style="width: 100%" width="100%"> <tbody> <tr> <td bgcolor="#FFFFFF" height="auto" style="background-color: #FFFFFF; height: auto; padding: 0px 0px 0px 0px; vertical-align: top" valign="top"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tbody> <tr> <td style="background-color: #FFFFFF; padding: 0px 0px 0px 0px; border-radius: 0px 0px 0px 0px; -webkit-border-radius: 0px 0px 0px 0px; -moz-border-radius: 0px 0px 0px 0px"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tbody> <tr> <td class="cell" style="width: 100%" width="100%"> <table border="0" cellpadding="0" cellspacing="0" style="width: 100% !important" width="100%"> <tbody> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Email may be the top online activity and sales channel, but all email is not created equal. Strong prior consent from subscribers continues to be the foundation for ethical email communication that gets positive results. This month, permission email as we know it today turns 25.<br/> <br/> L-Soft Founder and CEO Eric Thomas invented LISTSERV, the original email list manager, in 1986 and added the subscription confirmation feature, also known as double opt-in, to the version released on March 15th, 1993. This strengthened recipient consent and launched permission email, which remains the industry gold standard.<br/> <br/> Informing and empowering subscribers is key. This image shows some of the main hallmarks of permission email. Please feel welcome to share it on social media using the icons below.</div> </td> </tr> <tr> <td style="padding: 0px 0px 20px 0px"> <div><img alt="Image" src="http://web.archive.org/web/20240114000025im_/http://www.lsoft.com/mail/permissionemail_658.jpg" style="display: block; height: auto; width: 100%" width="638"/></div> </td> </tr> <tr> <td style="padding: 0px 1px 20px 1px"> <div style="font-family: 'Montserrat', sans-serif; font-size: 16px; color: #333333; font-style: normal; font-weight: normal; text-align: left; margin: 0px 0px 0px 0px">Compliance with consent, authentication and data privacy requirements including the EU GDPR, for which enforcement begins May 25th, 2018, is now in major focus for digital marketers and communicators.<br/> <br/> Confirmed permission from recipients is fundamental, so keep these three keywords as top priorities:<br/> <br/> • <strong>Explicit</strong>: Ask your subscribers to actively give their consent, and don't do the work for them<br/> <br/> • <strong>Specific</strong>: State the purpose of the email list clearly, and deliver what you promise<br/> <br/> • <strong>Confirmed</strong>: Ensure your subscribers reconfirm that they initiated the subscription request to receive your messages in the future (confirmed opt-in/double opt-in)<br/> <br/> Watch one-minute video on key email best practices:<br/> <a href="http://web.archive.org/web/20240114000025/https://www.youtube.com/watch?v=vqD9mmqueGU">https://www.youtube.com/watch?v=vqD9mmqueGU</a><br/> <br/> Learn more about new consent, data privacy and authentication requirements:<br/> <a href="http://web.archive.org/web/20240114000025/http://www.lsoft.com/news/regandleg-issue1-2018.asp">http://www.lsoft.com/news/regandleg-issue1-2018.asp</a><br/> <br/> Read article on permission email::<br/> <a href="http://web.archive.org/web/20240114000025/http://www.lsoft.com/news/permission-issue5-2017.asp">http://www.lsoft.com/news/permission-issue5-2017.asp</a><br/> <br/> Thank you for being an EmailRules subscriber and Happy Emailing!</div> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </body> </html></div> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B50b9dbac.1803&pubid=&title=EMAILRULES%3A+Permission+Email%2C+More+Relevant+than+Ever%2C+Turns+25&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B50b9dbac.1803&pubid=&title=EMAILRULES%3A+Permission+Email%2C+More+Relevant+than+Ever%2C+Turns+25&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B50b9dbac.1803&pubid=&title=EMAILRULES%3A+Permission+Email%2C+More+Relevant+than+Ever%2C+Turns+25&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B50b9dbac.1803&pubid=&title=EMAILRULES%3A+Permission+Email%2C+More+Relevant+than+Ever%2C+Turns+25&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="58"> <a name="58"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;752f9f87.1712" onclick="getA1ScrollPosition()">Happy and Peaceful 2018</a></div><br/> <div class="byline">L-Soft<br/>Fri, 22 Dec 2017 22:48:54 +0100</div><br/> <div class="text">Dear EmailRules Commmunity,<br><br>Permission email and the related handling of subscriber data were in the spotlight in 2017, with legislative and regulatory developments, particularly in the United States, Canada and the European Union. We welcome all changes that strengthen trust and nurture relationships between senders and subscribers.<br><br>Thank you for being a part of the LISTSERV community. Warmest wishes for the holiday season and the new year!<br><br>http://www.lsoft.com/happy2018.asp<br><br>Best Regards,<br>L-Soft</div><br/> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B752f9f87.1712&pubid=&title=EMAILRULES%3A+Happy+and+Peaceful+2018&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B752f9f87.1712&pubid=&title=EMAILRULES%3A+Happy+and+Peaceful+2018&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B752f9f87.1712&pubid=&title=EMAILRULES%3A+Happy+and+Peaceful+2018&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3B752f9f87.1712&pubid=&title=EMAILRULES%3A+Happy+and+Peaceful+2018&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> <div id="59"> <a name="59"></a> <div class="head"><a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?A2=EMAILRULES;a664544f.1711" onclick="getA1ScrollPosition()">FTC to Review CAN-SPAM Rules</a></div><br/> <div class="byline">Jani Kumpula<br/>Mon, 13 Nov 2017 22:17:45 +0100</div><br/> <div class="text">Dear EmailRules Community,<br><br>Earlier this year, when the Federal Trade Commission announced that it was planning a review of the CAN-SPAM Act, many organizations, including L-Soft, submitted public comments on the law, urging the adoption of an opt-in requirement for email marketing. While it's unlikely that much will change regarding the CAN-SPAM Act and its provisions in the near future, L-Soft strongly recommends that everyone follow email marketing best practices, which includes the more responsible opt-in standard for subscriber acquisition.<br><br>Read More:<br>http://www.lsoft.com/news/optin-issue4-2017.asp<br><br>Best Regards,<br><br>Jani Kumpula<br>L-Soft Webmaster</div><br/> <br/> <div style="float:right"><a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/email/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Ba664544f.1711&pubid=&title=EMAILRULES%3A+FTC+to+Review+CAN-SPAM+Rules&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/email.png" border="0" alt="Email"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/facebook/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Ba664544f.1711&pubid=&title=EMAILRULES%3A+FTC+to+Review+CAN-SPAM+Rules&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/facebook.png" border="0" alt="Facebook"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/twitter/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Ba664544f.1711&pubid=&title=EMAILRULES%3A+FTC+to+Review+CAN-SPAM+Rules&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/twitter.png" border="0" alt="Twitter"/></a> <a href="http://web.archive.org/web/20240114000025/https://api.addthis.com/oexchange/0.8/forward/linkedin/offer?url=http%3A%2F%2FCOMMUNITY.EMAILOGY.COM%2Fscripts%2Fwa-COMMUNITY.exe%3FA2%3DEMAILRULES%3Ba664544f.1711&pubid=&title=EMAILRULES%3A+FTC+to+Review+CAN-SPAM+Rules&ct=1" target="_blank"><img src="http://web.archive.org/web/20240114000025im_/https://cache.addthiscdn.com/icons/v3/thumbs/32x32/linkedin.png" border="0" alt="LinkedIn"/></a></div> <div class="text"> <span class="nowrap">No Comments</span> | <a href="/web/20240114000025/http://community.emailogy.com/scripts/wa-COMMUNITY.exe?LOGON=A0%3DEMAILRULES&L=EMAILRULES" onclick="getA1ScrollPosition()"><span class="nowrap">Post Comment</span></a> </div> <br/> </div> <hr/> </div> </div> <div class="side"> <div class="padding"> <div class="divider"><hr/></div> <div class="head">About This Blog</div><br/><div class="text">EmailRules is the first LISTSERV blog in the world. 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