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Android App Development – Google Play Apps & Games – Medium
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Games</div><div class="u-fontSize14 u-lineHeightBaseSans u-textColorDark u-paddingTop15 u-paddingBottom15"><div class="u-marginBottom15 u-breakWord">Tips, trends, and industry thoughts for app and game developers building businesses on Google Play.</div><a class=" link--darken u-accentColor--textDarken link--accent u-accentColor--textNormal" href="https://medium.com/googleplaydev/about">More information</a></div><div class="u-fontSize14 u-lineHeightBaseSans u-textColorDark u-paddingBottom15"><header class="heading heading--allCaps heading--light" ><div class="u-clearfix"><div class="heading-content u-floatLeft"><span class="heading-title">Followers</span></div></div></header>28K </div><div class="u-fontSize14 u-lineHeightBaseSans u-marginBottom4 u-paddingBottom15"><header class="heading heading--allCaps heading--light" ><div class="u-clearfix"><div class="heading-content u-floatLeft"><span class="heading-title">Elsewhere</span></div></div></header><div class="linkSet"><a class="button button--dark button--chromeless is-touchIconBlackPulse u-baseColor--buttonDark button--withIcon button--withSvgIcon button--dark button--chromeless" href="https://twitter.com/googleplaybiz" title="X profile" aria-label="X profile" target="_blank"><span class="button-defaultState"><span class="svgIcon svgIcon--twitter svgIcon--21px"><svg class="svgIcon-use" width="21" height="21" fill="none" ><path d="M11.74 9.478l4.842-5.628h-1.147l-4.204 4.887L7.873 3.85H4l5.078 7.39L4 17.142h1.147l4.44-5.16 3.546 5.16h3.873L11.74 9.478zm-1.571 1.827l-.514-.736L5.56 4.714h1.762l3.304 4.725.514.736 4.295 6.143h-1.763l-3.504-5.013z" fill="#242424"/></svg></span></span></a></div></div><div class="u-fontSize14 u-lineHeightBaseSans u-textColorDark u-paddingBottom15"><header class="heading heading--allCaps heading--light u-marginBottom10" ><div class="u-clearfix"><div class="heading-content u-floatLeft"><span class="heading-title u-marginBottom10">More, on Medium</span></div></div></header><ul class="tags tags--postTags tags--light"><li><a class="link u-baseColor--link" href="https://medium.com/tag/android-app-development">Android App Development</a></li></ul></div></div></div><div class="col u-size8of12 u-sm-size12of12"><div class="u-marginBottom40 u-sm-marginBottom20"><div class="u-height65 u-sm-hide"></div></div><div class="js-tagStream"><div class="streamItem streamItem--postPreview js-streamItem"><div class="cardChromeless u-marginTop20 u-paddingTop10 u-paddingBottom15 u-paddingLeft20 u-paddingRight20"><div class="postArticle postArticle--short js-postArticle js-trackPostPresentation js-trackPostScrolls" data-post-id="a15ef286b997" data-source="---------0-----------------------"><div class="u-clearfix u-marginBottom15 u-paddingTop5"><div class="postMetaInline u-floatLeft u-sm-maxWidthFullWidth"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://medium.com/@googleplayteam" data-action="show-user-card" 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graf--trailing graf--title">4 Tips for Finding and Engaging Mobile Players in the US</h3></div></div></section></div></a></div><div class="postArticle-readMore"><a class="button button--smaller button--chromeless u-baseColor--buttonNormal" href="https://medium.com/googleplaydev/4-tips-for-finding-and-engaging-mobile-players-in-the-us-a15ef286b997?source=---------0-----------------------" data-action="open-post" data-action-source="---------0-----------------------" data-action-value="https://medium.com/googleplaydev/4-tips-for-finding-and-engaging-mobile-players-in-the-us-a15ef286b997?source=---------0-----------------------" data-post-id="a15ef286b997">Read more…</a></div><div class="u-clearfix u-paddingTop10"><div class="u-floatLeft"><div class="multirecommend js-actionMultirecommend u-flexCenter" data-post-id="a15ef286b997" data-is-flush-left="true" data-source="listing-----a15ef286b997---------------------clap_preview"><div class="u-relative u-foreground"><button class="button 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href="https://medium.com/googleplaydev?source=---------6-----------------------" data-action="show-collection-card" data-action-source="---------6-----------------------" data-action-value="googleplaydev" data-action-type="hover">Google Play Apps & Games</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><a class="link link--darken" href="https://medium.com/googleplaydev/optimize-app-retention-with-the-hooked-model-a0781f8e5d29?source=---------6-----------------------" data-action="open-post" data-action-value="https://medium.com/googleplaydev/optimize-app-retention-with-the-hooked-model-a0781f8e5d29?source=---------6-----------------------" data-action-source="preview-listing" ><time datetime="2021-02-08T18:01:07.322Z">Feb 8, 2021</time></a><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="9 min read"></span></div></div></div></div></div><div><a class="" href="https://medium.com/googleplaydev/optimize-app-retention-with-the-hooked-model-a0781f8e5d29?source=---------6-----------------------" data-action-source="---------6-----------------------"><div class="postArticle-content js-postField"><section class="section section--body section--first section--last"><div class="section-divider"><hr class="section-divider"></div><div class="section-content"><div class="section-inner sectionLayout--insetColumn"><figure name="previewImage" id="previewImage" class="graf graf--figure graf--layoutCroppedHeightPreview graf--leading"><div class="aspectRatioPlaceholder is-locked"><div class="aspectRatioPlaceholder-fill" style="padding-bottom: 30%;"></div><img class="graf-image" data-image-id="1*QEJ3uZj1LspW-KqhYEqy8w.gif" data-width="1600" data-height="476" data-is-featured="true" src="https://cdn-images-1.medium.com/fit/t/1600/480/1*QEJ3uZj1LspW-KqhYEqy8w.gif"></div></figure><h3 name="previewTitle" id="previewTitle" class="graf graf--h3 graf-after--figure graf--title">Optimize App Retention with the Hooked Model</h3><h4 name="previewSubtitle" id="previewSubtitle" class="graf graf--h4 graf-after--h3 graf--trailing graf--subtitle">Nir Eyal explores how applying the hook model to apps…</h4></div></div></section></div></a></div><div class="postArticle-readMore"><a class="button button--smaller button--chromeless u-baseColor--buttonNormal" href="https://medium.com/googleplaydev/optimize-app-retention-with-the-hooked-model-a0781f8e5d29?source=---------6-----------------------" data-action="open-post" data-action-source="---------6-----------------------" data-action-value="https://medium.com/googleplaydev/optimize-app-retention-with-the-hooked-model-a0781f8e5d29?source=---------6-----------------------" data-post-id="a0781f8e5d29">Read more…</a></div><div class="u-clearfix u-paddingTop10"><div class="u-floatLeft"><div class="multirecommend js-actionMultirecommend u-flexCenter" data-post-id="a0781f8e5d29" 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data-action="show-user-card" data-action-source="---------7-----------------------" data-action-value="a28469f5b06f" data-action-type="hover" data-user-id="a28469f5b06f" dir="auto">Google Play Apps & Games Team</a> in <a class="ds-link ds-link--styleSubtle link--darken link--accent u-accentColor--textNormal" href="https://medium.com/googleplaydev?source=---------7-----------------------" data-action="show-collection-card" data-action-source="---------7-----------------------" data-action-value="googleplaydev" data-action-type="hover">Google Play Apps & Games</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><a class="link link--darken" href="https://medium.com/googleplaydev/how-developers-can-support-user-wellbeing-bb6b3f31918f?source=---------7-----------------------" data-action="open-post" data-action-value="https://medium.com/googleplaydev/how-developers-can-support-user-wellbeing-bb6b3f31918f?source=---------7-----------------------" data-action-source="preview-listing" ><time datetime="2021-01-30T02:03:20.458Z">Jan 29, 2021</time></a><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="5 min read"></span></div></div></div></div></div><div><a class="" href="https://medium.com/googleplaydev/how-developers-can-support-user-wellbeing-bb6b3f31918f?source=---------7-----------------------" data-action-source="---------7-----------------------"><div class="postArticle-content js-postField"><section class="section section--body section--first section--last"><div class="section-divider"><hr class="section-divider"></div><div class="section-content"><div class="section-inner sectionLayout--insetColumn"><figure name="previewImage" id="previewImage" class="graf graf--figure graf--layoutCroppedHeightPreview graf--leading"><div 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name="previewImage" id="previewImage" class="graf graf--figure graf--layoutCroppedHeightPreview graf--leading"><div class="aspectRatioPlaceholder is-locked"><div class="aspectRatioPlaceholder-fill" style="padding-bottom: 30%;"></div><img class="graf-image" data-image-id="0*75xNRvQUZkmPkVmT" data-width="1600" data-height="476" data-is-featured="true" src="https://cdn-images-1.medium.com/fit/t/1600/480/0*75xNRvQUZkmPkVmT"></div></figure><h3 name="cfdd" id="cfdd" class="graf graf--h3 graf-after--figure graf--title">Make your app shine on Google Play</h3><h3 name="cc27" id="cc27" class="graf graf--h3 graf-after--h3 graf--trailing">3 of 3 — Monetize to win and grow to expand your app footprint</h3></div></div></section></div></a></div><div class="postArticle-readMore"><a class="button button--smaller button--chromeless u-baseColor--buttonNormal" href="https://medium.com/googleplaydev/make-your-app-shine-on-google-play-96a9ada56455?source=---------9-----------------------" 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