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data-testid="byline-new" class="sc-b42e7a8f-0 haItSe"><div class="sc-b42e7a8f-1 cjDa-dM"><time dateTime="2020-02-29T00:59:47.000Z" class="sc-b42e7a8f-2 jViTsK">29 February 2020</time><div class="sc-b42e7a8f-3 cFXrjb"><button disabled="" type="button" aria-label="Share" class="sc-48d6da7e-2 sc-48d6da7e-5 sc-48d6da7e-6 oYtVL dRvUPz dXDmtS"><span data-testid="button-icon-wrapper" class="sc-48d6da7e-0 dMpdqo"><svg width="12" height="14" viewBox="0 0 12 14" xmlns="http://www.w3.org/2000/svg" category="social" icon="share" aria-hidden="true" class="sc-735e4804-0 cCvcou"><path fill-rule="evenodd" clip-rule="evenodd" d="M9.51768 8.96851C8.95518 8.96851 8.44393 9.19851 8.07227 9.57018L4.19727 7.36685C4.24893 7.18768 4.2856 7.00185 4.2856 6.80685C4.2856 6.61102 4.24977 6.42518 4.19893 6.2456L8.06143 4.04935C8.43393 4.42602 8.94977 4.66102 9.51768 4.66102C10.661 4.66102 11.5852 3.73643 11.5852 2.60893C11.5852 1.46518 10.661 0.541016 9.51768 0.541016C8.38977 0.541016 7.4656 1.46518 7.4656 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class="sc-48d6da7e-2 sc-48d6da7e-5 sc-48d6da7e-6 iQJDhl cCYQUA kItbpD"><span data-testid="button-icon-wrapper" class="sc-48d6da7e-0 dMpdqo"><svg width="32" height="32" viewBox="0 0 12 14" category="account" icon="saved-items-outlined" aria-hidden="true" class="sc-735e4804-0 cCvcou"><path d="M5.99996 9.43351L9.46496 11.0741L9.46496 2.0125L2.53496 2.0125L2.53496 11.0741L5.99996 9.43351ZM0.959961 13.5625L0.959961 0.4375L11.04 0.4375L11.04 13.5625L5.99996 11.1761L0.959961 13.5625Z" fill="currentColor"></path></svg></span><span data-testid="button-text" aria-hidden="false" class="sc-48d6da7e-1 eihkAj">Save</span></button></div></div></div><figure><div data-component="image-block" class="sc-18fde0d6-0 ejjhCR"><div data-testid="hero-image" class="sc-a34861b-1 jxzoZC"><img src="/bbcx/grey-placeholder.png" class="sc-a34861b-0 cOpVbP hide-when-no-script"/><img sizes="(min-width: 1280px) 50vw, (min-width: 1008px) 66vw, 96vw" srcSet="https://ichef.bbci.co.uk/news/240/cpsprodpb/0F04/production/_111044830_deepfakead.gif.webp 240w,https://ichef.bbci.co.uk/news/320/cpsprodpb/0F04/production/_111044830_deepfakead.gif.webp 320w,https://ichef.bbci.co.uk/news/480/cpsprodpb/0F04/production/_111044830_deepfakead.gif.webp 480w,https://ichef.bbci.co.uk/news/640/cpsprodpb/0F04/production/_111044830_deepfakead.gif.webp 640w,https://ichef.bbci.co.uk/news/800/cpsprodpb/0F04/production/_111044830_deepfakead.gif.webp 800w,https://ichef.bbci.co.uk/news/1024/cpsprodpb/0F04/production/_111044830_deepfakead.gif.webp 1024w,https://ichef.bbci.co.uk/news/1536/cpsprodpb/0F04/production/_111044830_deepfakead.gif.webp 1536w" src="https://ichef.bbci.co.uk/news/480/cpsprodpb/0F04/production/_111044830_deepfakead.gif.webp" loading="eager" alt="LinkedIn Screen grab of ad" class="sc-a34861b-0 efFcac"/><span class="sc-a34861b-2 hesJxn">LinkedIn</span></div></div><div data-component="caption-block" class="sc-18fde0d6-0 bdPeAJ"><figcaption class="sc-8353772e-0 iUqqeb">The response to Preswerx's advert, placed on business social network LinkedIn last month, has so far been disappointing</figcaption></div></figure><div data-component="text-block" class="sc-18fde0d6-0 dlWCEZ"><p class="sc-eb7bd5f6-0 fezwLZ"><b id="a-consultancy-that-makes-business-training-videos-is-advertising-for-a-"deepfake-expert"-to-create-a-new-generation-of-presenters." class="sc-7dcfb11b-0 kVRnKf">A consultancy that makes business training videos is advertising for a "deepfake expert" to create a new generation of presenters.</b></p></div><div data-component="text-block" class="sc-18fde0d6-0 dlWCEZ"><p class="sc-eb7bd5f6-0 fezwLZ">Until now, the vast majority of deepfake videos have been pornographic, using artificial intelligence (AI) to manipulate existing footage so the actors take on the facial features of particular celebrities without their knowledge, although they are increasingly utilising much more sophisticated full-body synthesis.</p></div><div data-component="text-block" class="sc-18fde0d6-0 dlWCEZ"><p class="sc-eb7bd5f6-0 fezwLZ">The technology is also being used to make politicians appear to be saying things that could persuade people not to vote for them.</p></div><div data-component="text-block" class="sc-18fde0d6-0 dlWCEZ"><p class="sc-eb7bd5f6-0 fezwLZ">But the consultancy, Preswerx, sees it playing a much more mundane role - in the workplace.</p></div><div data-component="subheadline-block" class="sc-18fde0d6-0 eeiVGB"><h2 class="sc-518485e5-0 DkKTF">Video editing</h2></div><div data-component="text-block" class="sc-18fde0d6-0 dlWCEZ"><p class="sc-eb7bd5f6-0 fezwLZ">"It hasn't really been used in a business setting yet," boss Joshua Harden says.</p></div><div data-testid="ad-unit" data-component="ad-slot" class="sc-ad65179a-0 irVkns"><div data-testid="dotcom-mid_1" id="dotcom-mid_1" class="dotcom-ad"></div></div><div data-component="text-block" class="sc-18fde0d6-0 dlWCEZ"><p class="sc-eb7bd5f6-0 fezwLZ">"Having me sitting for 80 hours in front a camera to record 1,000 videos is not a great use of my time." </p></div><div data-component="text-block" class="sc-18fde0d6-0 dlWCEZ"><p class="sc-eb7bd5f6-0 fezwLZ">Deepfake presenters may be the answer - but the response to Preswerx's advert, placed on business social network LinkedIn last month, has so far been disappointing.</p></div><div data-component="text-block" class="sc-18fde0d6-0 dlWCEZ"><p class="sc-eb7bd5f6-0 fezwLZ">"We had two applicants who had experience of video editing but no deepfake expertise and when we asked them to provide this, neither replied," Mr Harden says.</p></div><div data-component="text-block" class="sc-18fde0d6-0 dlWCEZ"><p class="sc-eb7bd5f6-0 fezwLZ">"It is very hard to find these people. </p></div><div data-component="text-block" class="sc-18fde0d6-0 dlWCEZ"><p class="sc-eb7bd5f6-0 fezwLZ">"People are either doing not so good things with it on the internet or they are using it in research projects at universities."</p></div><div data-testid="ad-unit" data-component="ad-slot" class="sc-ad65179a-0 irVkns"><div data-testid="dotcom-mid_2" id="dotcom-mid_2" class="dotcom-ad"></div></div><div data-component="subheadline-block" class="sc-18fde0d6-0 eeiVGB"><h2 class="sc-518485e5-0 DkKTF">'Well received'</h2></div><div data-component="text-block" class="sc-18fde0d6-0 dlWCEZ"><p class="sc-eb7bd5f6-0 fezwLZ">But Mr Harden retains his vision of a new generation of deepfake presenters so deceptive they could pass for real.</p></div><div data-component="text-block" class="sc-18fde0d6-0 dlWCEZ"><p class="sc-eb7bd5f6-0 fezwLZ">"We would totally disclose it," he says, "but as the punchline."</p></div><div data-component="text-block" class="sc-18fde0d6-0 dlWCEZ"><p class="sc-eb7bd5f6-0 fezwLZ">"Our videos are generally well received - it's how we built our business. </p></div><div data-component="text-block" class="sc-18fde0d6-0 dlWCEZ"><p class="sc-eb7bd5f6-0 fezwLZ">"If we were to do the same thing and at the end say it was computer-rendered, it would blow people away."</p></div><figure><div data-component="image-block" class="sc-18fde0d6-0 jFCfG"><div data-testid="image" class="sc-a34861b-1 jxzoZC"><img src="/bbcx/grey-placeholder.png" class="sc-a34861b-0 cOpVbP hide-when-no-script"/><img sizes="(min-width: 1280px) 50vw, (min-width: 1008px) 66vw, 96vw" srcSet="https://ichef.bbci.co.uk/news/240/cpsprodpb/BB45/production/_100814974_27526742858_2121a04c4f_z.jpg.webp 240w,https://ichef.bbci.co.uk/news/320/cpsprodpb/BB45/production/_100814974_27526742858_2121a04c4f_z.jpg.webp 320w,https://ichef.bbci.co.uk/news/480/cpsprodpb/BB45/production/_100814974_27526742858_2121a04c4f_z.jpg.webp 480w,https://ichef.bbci.co.uk/news/640/cpsprodpb/BB45/production/_100814974_27526742858_2121a04c4f_z.jpg.webp 640w,https://ichef.bbci.co.uk/news/800/cpsprodpb/BB45/production/_100814974_27526742858_2121a04c4f_z.jpg.webp 800w,https://ichef.bbci.co.uk/news/1024/cpsprodpb/BB45/production/_100814974_27526742858_2121a04c4f_z.jpg.webp 1024w,https://ichef.bbci.co.uk/news/1536/cpsprodpb/BB45/production/_100814974_27526742858_2121a04c4f_z.jpg.webp 1536w" src="https://ichef.bbci.co.uk/news/480/cpsprodpb/BB45/production/_100814974_27526742858_2121a04c4f_z.jpg.webp" loading="lazy" alt="Bret Hartman/TED Supasorn Suwajanakorn" class="sc-a34861b-0 efFcac"/><span class="sc-a34861b-2 hesJxn">Bret Hartman/TED</span></div></div><div data-component="caption-block" class="sc-18fde0d6-0 bdPeAJ"><figcaption class="sc-8353772e-0 iUqqeb">Supasorn Suwajanakorn acknowledged in a Ted talk on creating a fake President Barack Obama that reaction had been mixed</figcaption></div></figure><div data-testid="ad-unit" data-component="ad-slot" class="sc-ad65179a-0 irVkns"><div data-testid="dotcom-mid_3" id="dotcom-mid_3" class="dotcom-ad"></div></div><div data-component="text-block" class="sc-18fde0d6-0 dlWCEZ"><p class="sc-eb7bd5f6-0 fezwLZ">Deepfakes are not traditionally associated with a good career choice. </p></div><div data-component="text-block" class="sc-18fde0d6-0 dlWCEZ"><p class="sc-eb7bd5f6-0 fezwLZ">When Supasorn Suwajanakorn, along with some colleagues from the University of Washington, created a deepfake President Barack Obama, back in 2017, he faced a substantial backlash. </p></div><div data-component="text-block" class="sc-18fde0d6-0 dlWCEZ"><p class="sc-eb7bd5f6-0 fezwLZ">And his suggestion the technology could be used to bring historical figures back to life to teach children attracted far less attention than its potential to create mischief, mayhem and misinformation. </p></div><div data-component="text-block" class="sc-18fde0d6-0 dlWCEZ"><p class="sc-eb7bd5f6-0 fezwLZ">Facebook boss Mark Zuckerberg said deepfake politicians posed a "significant challenge" to the industry.</p></div><div data-component="text-block" class="sc-18fde0d6-0 dlWCEZ"><p class="sc-eb7bd5f6-0 fezwLZ">And this year <a target="_self" href="https://www.bbc.co.uk/news/technology-51018758" class="sc-c9299ecf-0 beIoQm">Facebook announced it would remove deepfake video</a> from its platform.</p></div><div data-testid="ad-unit" data-component="ad-slot" class="sc-ad65179a-0 irVkns"><div data-testid="dotcom-mid_4" id="dotcom-mid_4" class="dotcom-ad"></div></div><div data-component="text-block" class="sc-18fde0d6-0 dlWCEZ"><p class="sc-eb7bd5f6-0 fezwLZ">Twitter, meanwhile, had <a target="_self" href="https://www.bbc.co.uk/news/technology-42975101" class="sc-c9299ecf-0 beIoQm">banned pornograhic deepfakes</a> in 2018.</p></div><div data-component="subheadline-block" class="sc-18fde0d6-0 eeiVGB"><h2 class="sc-518485e5-0 DkKTF">Trick employees</h2></div><div data-component="text-block" class="sc-18fde0d6-0 dlWCEZ"><p class="sc-eb7bd5f6-0 fezwLZ">But the threat the technology poses to the business world could be equally worrying.</p></div><div data-component="text-block" class="sc-18fde0d6-0 dlWCEZ"><p class="sc-eb7bd5f6-0 fezwLZ">Fraudsters have long used emails purporting to come from a chief executive to trick employees into sending money or tax information. </p></div><div data-component="text-block" class="sc-18fde0d6-0 dlWCEZ"><p class="sc-eb7bd5f6-0 fezwLZ">How much more convincing would it be if there was audio or even video of the chief executive apparently speaking directly to an employee?</p></div><div data-component="text-block" class="sc-18fde0d6-0 dlWCEZ"><p class="sc-eb7bd5f6-0 fezwLZ">"AI-generated audio could be a real problem if firms don't have steps in place to mitigate it," says Chris Boyd, an intelligence analyst at security company Malwarebytes.</p></div><div data-testid="ad-unit" data-component="ad-slot" class="sc-ad65179a-0 irVkns"><div data-testid="dotcom-mid_5" id="dotcom-mid_5" class="dotcom-ad"></div></div><div data-component="text-block" class="sc-18fde0d6-0 dlWCEZ"><p class="sc-eb7bd5f6-0 fezwLZ">"There was a case of CEO fraud using simulated audio but the victim realised after the second or third call that it was a fake."</p></div><div data-component="subheadline-block" class="sc-18fde0d6-0 eeiVGB"><h2 class="sc-518485e5-0 DkKTF">Financial loss</h2></div><div data-component="text-block" class="sc-18fde0d6-0 dlWCEZ"><p class="sc-eb7bd5f6-0 fezwLZ"><a target="_blank" href="https://www.forbes.com/sites/waynerash/2019/12/24/how-deep-fakes-can-hurt-your-business-and-what-to-do-about-it/#3d4feff86567" class="sc-c9299ecf-0 beIoQm">Writing in Forbes, technology author Wayne Rash</a> pointed out rogue employees could misuse the technology too.</p></div><div data-component="text-block" class="sc-18fde0d6-0 dlWCEZ"><p class="sc-eb7bd5f6-0 fezwLZ">"Unfortunately, there's not much anyone can do right now to prevent someone, perhaps a disgruntled former employee, from creating a fake video and then releasing it on the internet," he wrote.</p></div><div data-component="text-block" class="sc-18fde0d6-0 dlWCEZ"><p class="sc-eb7bd5f6-0 fezwLZ">"For example, such a video could have your company CEO announcing a major financial loss, or perhaps a termination of a line of business. </p></div><div data-component="text-block" class="sc-18fde0d6-0 dlWCEZ"><p class="sc-eb7bd5f6-0 fezwLZ">"Such an announcement could have a significant effect on stock prices."</p></div><div data-testid="ad-unit" data-component="ad-slot" class="sc-ad65179a-0 irVkns"><div data-testid="dotcom-mid_6" id="dotcom-mid_6" class="dotcom-ad"></div></div><div data-component="subheadline-block" class="sc-18fde0d6-0 eeiVGB"><h2 class="sc-518485e5-0 DkKTF">'Increase diversity'</h2></div><div data-component="text-block" class="sc-18fde0d6-0 dlWCEZ"><p class="sc-eb7bd5f6-0 fezwLZ">Deepfake people are already populating company websites.</p></div><div data-component="text-block" class="sc-18fde0d6-0 dlWCEZ"><p class="sc-eb7bd5f6-0 fezwLZ">AI start-ups are selling images of computer-generated faces, offering companies the chance to "increase diversity" in their marketing, without the need for human beings.</p></div><div data-component="text-block" class="sc-18fde0d6-0 dlWCEZ"><p class="sc-eb7bd5f6-0 fezwLZ">Icons8, which sells stock photographs, has the capacity to create up to a million "diverse models on-demand" each day and allows customers to download up to 10,000 for $100 (£76) a month.</p></div><div data-component="text-block" class="sc-18fde0d6-0 dlWCEZ"><p class="sc-eb7bd5f6-0 fezwLZ">Boss Ivan Braun says it has already supplied deepfake faces to university researchers, jeans advertisers, gaming companies and a dating site. </p></div><figure><div data-component="image-block" class="sc-18fde0d6-0 jFCfG"><div data-testid="image" class="sc-a34861b-1 jxzoZC"><img src="/bbcx/grey-placeholder.png" class="sc-a34861b-0 cOpVbP hide-when-no-script"/><img sizes="(min-width: 1280px) 50vw, (min-width: 1008px) 66vw, 96vw" srcSet="https://ichef.bbci.co.uk/news/240/cpsprodpb/CF9A/production/_110464135_fakefaces2.png.webp 240w,https://ichef.bbci.co.uk/news/320/cpsprodpb/CF9A/production/_110464135_fakefaces2.png.webp 320w,https://ichef.bbci.co.uk/news/480/cpsprodpb/CF9A/production/_110464135_fakefaces2.png.webp 480w,https://ichef.bbci.co.uk/news/640/cpsprodpb/CF9A/production/_110464135_fakefaces2.png.webp 640w,https://ichef.bbci.co.uk/news/800/cpsprodpb/CF9A/production/_110464135_fakefaces2.png.webp 800w,https://ichef.bbci.co.uk/news/1024/cpsprodpb/CF9A/production/_110464135_fakefaces2.png.webp 1024w,https://ichef.bbci.co.uk/news/1536/cpsprodpb/CF9A/production/_110464135_fakefaces2.png.webp 1536w" src="https://ichef.bbci.co.uk/news/480/cpsprodpb/CF9A/production/_110464135_fakefaces2.png.webp" loading="lazy" alt="Icons8 Finished fake faces" class="sc-a34861b-0 efFcac"/><span class="sc-a34861b-2 hesJxn">Icons8</span></div></div><div data-component="caption-block" class="sc-18fde0d6-0 bdPeAJ"><figcaption class="sc-8353772e-0 iUqqeb">"Noses are the easiest to create, while hair is the most difficult because of how styles vary," Mr Braun says.</figcaption></div></figure><div data-testid="ad-unit" data-component="ad-slot" class="sc-ad65179a-0 irVkns"><div data-testid="dotcom-mid_7" id="dotcom-mid_7" class="dotcom-ad"></div></div><div data-component="text-block" class="sc-18fde0d6-0 dlWCEZ"><p class="sc-eb7bd5f6-0 fezwLZ">To feed its AI algorithm, the company took tens of thousands of photographs of 70 real faces around the world in a controlled environment with similar light and angles. </p></div><div data-component="text-block" class="sc-18fde0d6-0 dlWCEZ"><p class="sc-eb7bd5f6-0 fezwLZ">For every real face, at least 10 deepfake ones can be created and filtered according to age, ethnicity, hair length and emotion, Mr Braun says.</p></div><div data-component="text-block" class="sc-18fde0d6-0 dlWCEZ"><p class="sc-eb7bd5f6-0 fezwLZ">Although, the AI is far from infallible.</p></div><div data-component="text-block" class="sc-18fde0d6-0 dlWCEZ"><p class="sc-eb7bd5f6-0 fezwLZ">"We've had many bad results from creepily straight faces to a piece of meat sticking out of someone's ear," Mr Braun tells BBC News.</p></div><figure><div data-component="image-block" class="sc-18fde0d6-0 jFCfG"><div data-testid="image" class="sc-a34861b-1 jxzoZC"><img src="/bbcx/grey-placeholder.png" class="sc-a34861b-0 cOpVbP hide-when-no-script"/><img sizes="(min-width: 1280px) 50vw, (min-width: 1008px) 66vw, 96vw" srcSet="https://ichef.bbci.co.uk/news/240/cpsprodpb/AECA/production/_110464744_icons8.png.webp 240w,https://ichef.bbci.co.uk/news/320/cpsprodpb/AECA/production/_110464744_icons8.png.webp 320w,https://ichef.bbci.co.uk/news/480/cpsprodpb/AECA/production/_110464744_icons8.png.webp 480w,https://ichef.bbci.co.uk/news/640/cpsprodpb/AECA/production/_110464744_icons8.png.webp 640w,https://ichef.bbci.co.uk/news/800/cpsprodpb/AECA/production/_110464744_icons8.png.webp 800w,https://ichef.bbci.co.uk/news/1024/cpsprodpb/AECA/production/_110464744_icons8.png.webp 1024w,https://ichef.bbci.co.uk/news/1536/cpsprodpb/AECA/production/_110464744_icons8.png.webp 1536w" src="https://ichef.bbci.co.uk/news/480/cpsprodpb/AECA/production/_110464744_icons8.png.webp" loading="lazy" alt="Icons8 Icons8 fake faces with extra fingers and straightened angles in their faces" class="sc-a34861b-0 efFcac"/><span class="sc-a34861b-2 hesJxn">Icons8</span></div></div><div data-component="caption-block" class="sc-18fde0d6-0 bdPeAJ"><figcaption class="sc-8353772e-0 iUqqeb">Icons8's AI is far from infallible</figcaption></div></figure><div data-testid="ad-unit" data-component="ad-slot" class="sc-ad65179a-0 irVkns"><div data-testid="dotcom-mid_8" id="dotcom-mid_8" class="dotcom-ad"></div></div><div data-component="text-block" class="sc-18fde0d6-0 dlWCEZ"><p class="sc-eb7bd5f6-0 fezwLZ">And he is aware the technology needs ethical oversight.</p></div><div data-component="text-block" class="sc-18fde0d6-0 dlWCEZ"><p class="sc-eb7bd5f6-0 fezwLZ">"The tech is here and we will see many good and bad uses of it, so producers need to be responsible about how we use it," he says. </p></div><div data-component="text-block" class="sc-18fde0d6-0 dlWCEZ"><p class="sc-eb7bd5f6-0 fezwLZ">The ease with which deepfake people can be created is also worrying professor in the ethics of AI at <a target="_blank" href="https://www.oii.ox.ac.uk/" class="sc-c9299ecf-0 beIoQm">Oxford University's Internet Institute</a> Sandra Wachter.</p></div><div data-component="text-block" class="sc-18fde0d6-0 dlWCEZ"><p class="sc-eb7bd5f6-0 fezwLZ">"It's putting us in a constant state of doubt for all we see and hear - and detection is always going to be a catch-up game," she tells BBC News. </p></div><div data-component="text-block" class="sc-18fde0d6-0 dlWCEZ"><p class="sc-eb7bd5f6-0 fezwLZ">"We need to implement stronger deterrents for when these AI techniques and technologies are misused." </p></div><div data-component="links-block" class="sc-18fde0d6-0 jVHuOl"><div class="sc-93223220-0 sc-46222299-0 ctbOlq hmFIuq"><div data-testid="links-grid" class="sc-93223220-0 sc-46222299-1 hVPZMe jMSIqG"><div data-testid="chester-card" data-indexcard="true" class="sc-c6f6255e-0 eGcloy"><div data-testid="anchor-inner-wrapper"><a href="/news/technology-51071730" data-testid="internal-link" class="sc-2e6baa30-0 gILusN"><div data-testid="chester-article" class="sc-417019fc-0 iZGTHs"><div class="sc-87075214-1 dRanZR"><div class="sc-87075214-0 jvGDZA"><h2 data-testid="card-headline" class="sc-87075214-3 eywmDE">The biggest surprises from big tech at CES 2020</h2></div></div></div></a></div></div></div></div></div></article><div class="zephr_meter_beta"></div><div class="zephr_story_beta"></div></main><hr data-testid="main-footer-divider" class="sc-c05885a3-2 eBEgvI"/><footer data-testid="main-footer" class="sc-c05885a3-0 bbntGk"><div class="sc-c05885a3-3 jqsEov"><div data-testid="anchor-inner-wrapper"><a href="/" data-testid="internal-link" class="sc-2e6baa30-0 gILusN"><svg 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All rights reserved. <i id="" class="sc-7dcfb11b-0 kKcaog"> </i>The<i id="bbc" class="sc-7dcfb11b-0 kKcaog"> BBC </i>is<i id="not-responsible-for-the-content-of-external-sites." class="sc-7dcfb11b-0 kKcaog"> not responsible for the content of external sites.</i> <a target="_self" href="https://www.bbc.co.uk/editorialguidelines/guidance/feeds-and-links" class="sc-c9299ecf-0 beIoQm"><b id="read-about-our-approach-to-external-linking." class="sc-7dcfb11b-0 kVRnKf">Read about our approach to external linking.</b></a></p><p class="sc-eb7bd5f6-0 fezwLZ"> </p></div></footer></div></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"page":{"@\"news\",\"technology-51064933\",":{"id":"urn:bbc:cps:curie:asset:9bf6a431-db09-2240-96fd-51f60dcf45bb","contents":[{"type":"headline","model":{"blocks":[{"type":"fragment","model":{"text":"Could deepfakes be used to train office workers?","attributes":[]}}]}},{"type":"timestamp","model":{"timestamp":1582937987000}},{"type":"byline","model":{"blocks":[{"type":"contributor","model":{"blocks":[{"type":"name","model":{"blocks":[{"type":"text","model":{"blocks":[{"type":"paragraph","model":{"text":"By Jane Wakefield and Beth Timmins","blocks":[{"type":"fragment","model":{"text":"By Jane Wakefield and Beth Timmins","attributes":[]}}]}}]}}]}},{"type":"role","model":{"blocks":[{"type":"text","model":{"blocks":[{"type":"paragraph","model":{"text":"BBC News","blocks":[{"type":"fragment","model":{"text":"BBC News","attributes":[]}}]}}]}}]}}]}},{"type":"timestamp","model":{"timestamp":1582937987000}}]}},{"type":"image","model":{"emphasiseImage":true,"blocks":[{"type":"altText","model":{"blocks":[{"type":"text","model":{"blocks":[{"type":"fragment","model":{"text":"Screen grab of ad","attributes":[]}}]}}]}},{"type":"rawImage","model":{"height":549,"width":976,"locator":"0F04/production/_111044830_deepfakead.gif","originCode":"cpsprodpb","copyrightHolder":"LinkedIn"}},{"type":"caption","model":{"blocks":[{"type":"text","model":{"blocks":[{"type":"fragment","model":{"text":"The response to Preswerx's advert, placed on business social network LinkedIn last month, has so far been disappointing","attributes":[]}}]}}]}}]}},{"type":"text","model":{"blocks":[{"type":"paragraph","model":{"text":"A consultancy that makes business training videos is advertising for a \"deepfake expert\" to create a new generation of presenters.","blocks":[{"type":"fragment","model":{"text":"A consultancy that makes business training videos is advertising for a \"deepfake expert\" to create a new generation of presenters.","attributes":["bold"]}}]}}]}},{"type":"text","model":{"blocks":[{"type":"paragraph","model":{"text":"Until now, the vast majority of deepfake videos have been pornographic, using artificial intelligence (AI) to manipulate existing footage so the actors take on the facial features of particular celebrities without their knowledge, although they are increasingly utilising much more sophisticated full-body synthesis.","blocks":[{"type":"fragment","model":{"text":"Until now, the vast majority of deepfake videos have been pornographic, using artificial intelligence (AI) to manipulate existing footage so the actors take on the facial features of particular celebrities without their knowledge, although they are increasingly utilising much more sophisticated full-body synthesis.","attributes":[]}}]}}]}},{"type":"text","model":{"blocks":[{"type":"paragraph","model":{"text":"The technology is also being used to make politicians appear to be saying things that could persuade people not to vote for them.","blocks":[{"type":"fragment","model":{"text":"The technology is also being used to make politicians appear to be saying things that could persuade people not to vote for them.","attributes":[]}}]}}]}},{"type":"text","model":{"blocks":[{"type":"paragraph","model":{"text":"But the consultancy, Preswerx, sees it playing a much more mundane role - 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","attributes":[]}}]}}]}},{"type":"text","model":{"blocks":[{"type":"paragraph","model":{"text":"How much more convincing would it be if there was audio or even video of the chief executive apparently speaking directly to an employee?","blocks":[{"type":"fragment","model":{"text":"How much more convincing would it be if there was audio or even video of the chief executive apparently speaking directly to an employee?","attributes":[]}}]}}]}},{"type":"text","model":{"blocks":[{"type":"paragraph","model":{"text":"\"AI-generated audio could be a real problem if firms don't have steps in place to mitigate it,\" says Chris Boyd, an intelligence analyst at security company Malwarebytes.","blocks":[{"type":"fragment","model":{"text":"\"AI-generated audio could be a real problem if firms don't have steps in place to mitigate it,\" says Chris Boyd, an intelligence analyst at security company Malwarebytes.","attributes":[]}}]}}]}},{"type":"advertisement","model":{"adType":"horizontal"},"incrementedType":"mid_5"},{"type":"text","model":{"blocks":[{"type":"paragraph","model":{"text":"\"There was a case of CEO fraud using simulated audio but the victim realised after the second or third call that it was a fake.\"","blocks":[{"type":"fragment","model":{"text":"\"There was a case of CEO fraud using simulated audio but the victim realised after the second or third call that it was a fake.\"","attributes":[]}}]}}]}},{"type":"subheadline","model":{"blocks":[{"type":"text","model":{"blocks":[{"type":"paragraph","model":{"text":"Financial loss","blocks":[{"type":"fragment","model":{"text":"Financial loss","attributes":[]}}]}}]}}],"level":2}},{"type":"text","model":{"blocks":[{"type":"paragraph","model":{"text":"Writing in Forbes, technology author Wayne Rash pointed out rogue employees could misuse the technology too.","blocks":[{"type":"urlLink","model":{"text":"Writing in Forbes, technology author Wayne Rash","locator":"https://www.forbes.com/sites/waynerash/2019/12/24/how-deep-fakes-can-hurt-your-business-and-what-to-do-about-it/#3d4feff86567","blocks":[{"type":"fragment","model":{"text":"Writing in Forbes, technology author Wayne Rash","attributes":[]}}]}},{"type":"fragment","model":{"text":" pointed out rogue employees could misuse the technology too.","attributes":[]}}]}}]}},{"type":"text","model":{"blocks":[{"type":"paragraph","model":{"text":"\"Unfortunately, there's not much anyone can do right now to prevent someone, perhaps a disgruntled former employee, from creating a fake video and then releasing it on the internet,\" he wrote.","blocks":[{"type":"fragment","model":{"text":"\"Unfortunately, there's not much anyone can do right now to prevent someone, perhaps a disgruntled former employee, from creating a fake video and then releasing it on the internet,\" he wrote.","attributes":[]}}]}}]}},{"type":"text","model":{"blocks":[{"type":"paragraph","model":{"text":"\"For example, such a video could have your company CEO announcing a major financial loss, or perhaps a termination of a line of business. 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