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TikTok: A credible threat to Google's search monopoly?  - Verdict

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--> <!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v23.5) - https://yoast.com/wordpress/plugins/seo/ --> <title>TikTok: A credible threat to Google&#039;s search monopoly?  - Verdict</title> <meta name="description" content="Is TikTok a credible threat to Google&#039;s dominance on the search market? 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href="https://www.verdict.co.uk/features/" class="c-post-content__category">Features</a> </li> </ul> <div class="date"> <span class="date-published"></span> </div> </div> <div class="article-header__content"> <h1 class="article-header__title">TikTok: A credible threat to Google&#8217;s search monopoly? </h1> <p class="article-header__excerpt">Is TikTok a credible threat to Google's internet search dominance?</p> <div class="article-meta"> <span class="article-author"><a href="https://www.verdict.co.uk/author/helenclarke/" title="Posts by Helen Clarke" class="author url fn" rel="author">Helen Clarke</a></span> <span class="date-published">August 23, 2024</span> </div> <!-- .article-meta --> <div class="gdm-article-actions"> <div class="gdm-article-share"> <span class="button-toggle transparent-with-border gdm-article-share__button">Share <ul class="gdm-article-share-list__container"> <li><a href="https://www.verdict.co.uk/tiktok-a-credible-threat-to-googles-search-monopoly/" 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class="article-image"> <figure class="article-image__container"> <img src="https://www.verdict.co.uk/wp-content/uploads/2024/08/shutterstock_2496862817.jpg"> <figcaption class="c-featured-image__description">TikTok has almost five billion downloads since the app was launched. Credit: Shutterstock</figcaption> </figure> </div> <p class="drop-cap"><a href="https://www.globaldata.com/store/report/?cdmsid=2633703&#038;scalar=true&#038;utm_source=Features&#038;utm_medium=1-375734&#038;utm_campaign=company-profile-hyperlink-nonlgp" target="_blank">Google</a> has come under fire recently with both a court ruling and <a href="https://www.verdict.co.uk/openai-threatens-googles-search-dominance/">speculation around AI</a> threatening Google’s position as the leading search engine – but could <a href="https://www.globaldata.com/store/report/?cdmsid=3054501&#038;scalar=true&#038;utm_source=Features&#038;utm_medium=1-375734&#038;utm_campaign=company-profile-hyperlink-nonlgp" target="_blank">TikTok</a> pose a greater threat? </p> <p>On 5 August, the <a href="https://www.verdict.co.uk/us-judge-rules-googles-search-monopoly-is-illegal/">US Justice Department ruled that Google</a> was illegally controlling the search market, in part by paying billions of dollars a year to companies like <a href="https://www.globaldata.com/store/report/?cdmsid=1439305&#038;scalar=true&#038;utm_source=Features&#038;utm_medium=1-375734&#038;utm_campaign=company-profile-hyperlink-nonlgp" target="_blank">Apple</a> to be the default search engine on Apple devices. </p><div class="in-article-premium-insights mobile-useragent-scalar"><div class="article-grid article-grid-column cell large-2 sidebar sidebar-content sidebar-scalar mobile-only"> <div class="gdm-widget gdm-recommended-reports gdm-pi-recommended-reports gdm-orange-banner recommended-whitepapers"><h3 class="border-bottom mb">Go deeper with GlobalData</h3><ul><li class="grid-x"><div class="cell small-2"><figure><a href=""><img decoding="async" src="https://pr-fr-json-b2b-gdm-figaro1.pantheonsite.io/pharmaceutical-technology/wp-content/themes/goodlife-wp-B2B/assets/img/report.png" alt="ReportsLogo" /></a></figure></div><div class="cell small-10 details"><div class="category"><a 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10.548L9.53235 11.0757C9.57178 11.1603 9.65197 11.2224 9.74819 11.2418C9.76957 11.2462 9.79162 11.2481 9.813 11.2481C9.88785 11.2481 9.96135 11.2224 10.0181 11.1741C11.9339 9.55407 12.53 6.97513 11.5016 4.75718C10.8641 3.38029 9.69072 2.31863 8.19792 1.76712Z" fill="#27274C"></path> </svg> Data Insights </h5> <p> The gold standard of business intelligence. </p> <p class="find-out-more"><a href="https://www.verdict.co.uk/buy-reports/?utm_source=LGP-Article&utm_content=Find_out_more&utm_campaign=LGP_Premium-Insight-Landing-Page" target="_blank"> Find out more <svg xmlns="http://www.w3.org/2000/svg" width="16" height="10" viewBox="0 0 16 10" fill="none"> <path d="M1 1.48846L8.02309 8.51156L15.0462 1.48846" stroke="#FF5D2B" stroke-linecap="round"></path> </svg> </a> </p> </div> <!-- .about-premium-insights --></div></div><div class="sidebar-content"><div class="gdm-widget related-company-profiles"><header><h3>Related Company Profiles</h3></header><div class="grid-x"><article class="cell 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Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.</span> </div> </form> </div> </div> </div> </div> <p>A report on the behaviour of Gen Z states: “Having grown up in a world of hyper-personalised advertisements and content, Gen Z has become accustomed to a more intimate relationship with brands and shopping platforms.</p> <p>&#8220;Gen Z will continue to expect quick, personalised, and engaging efforts from companies to win them over.” </p><div id="slot-two"></div> <p>This could be one possible explanation for the move towards TikTok as a search function over Google.</p> <p>Users, especially the Gen Z cohort, are looking for personalised search results, but the search history and tracking cookies within Google cannot match the social platform’s algorithms. </p> <p>According to TikTok’s own data, 74% of Gen Z platform users perceive TikTok creators as reliable, meaning that it is not just personalisation that gives TikTok an advantage, but the authenticity behind its content creators. </p> <p>Cassie Gasson, Co-CEO of AI powered LMS company Thrive said: “The growing trend of social media users utilising TikTok as a search engine reflects a broader shift in user behaviour towards platforms that offer quick, visual, and easily digestible information.&nbsp;</p> <p>“TikTok&#8217;s popularity as a search tool is largely driven by its engaging and intuitive content delivery, leveraging short-form videos to cater to users seeking bite-sized, visually appealing information.”&nbsp;</p> <h2 class="wp-block-heading" id="h-genz-s-short-attention-span">GenZ&#8217;s short attention span </h2> <p>The primary reason for users choosing TikTok as their preferred search engine in the Abode report was that ‘the short video format is more informative and digestible’ as well as users enjoying the storytelling aspect of TikTok videos. </p> <p>The Adobe report ‘Using TikTok as a Search Engine’ surveyed 808 consumers as well as 251 business owners to determine how businesses are adapting their marketing strategies to address search intent on TikTok.&nbsp;</p> <p>Another area where Google might not be able to compete with search traffic on TikTok is the wealth of educational content served up directly on the platform, as opposed to via YouTube videos.&nbsp;</p> <p>Gasson adds: “The platform is packed with educational content that teaches people something new &#8211; whether it’s life hacks, how-to videos or demonstrating a new product. With over 7 billion views for educational content under #LearnOnTikTok, it’s transforming the way people access information, beyond just entertainment.”&nbsp;</p> <p>This is backed up by TikTok’s own data which states that 70% of Gen Z TikTok users say they are inspired by the platform to search for course/diploma and certificate content. </p> <p>Thomas Walters, Europe CEO and co-founder of marketing company Billion Dollar Boy said: “Consumers have become accustomed to receiving recommended content which is based on an algorithmic analysis of a user’s behaviour and preferences, rather than the editorially curated feeds of traditional search engines and mainstream news outlets. &nbsp;</p> <p>“That means users are being fed information that appeals to their interests, making search results pages on social media more relevant to each individual user.” &nbsp;</p> <p>If users continue to prefer TikTok’s customised social media feed for their search queries, as well as the AI boom, alongside 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}if(per_loop==3){ vmsnewTargetpopup(178697, 1, '#resultnew_third'); } per_loop++; } } }); } if(typeof(crbTracker.permutive.workspaceID) != "undefined" && crbTracker.permutive.workspaceID !== null && typeof(crbTracker.permutive.publicAPIKey) != "undefined" && crbTracker.permutive.publicAPIKey !== null) { permutive.segment(139172, function(result){ if(per_loop<4){ if (result) { //console.log(139172); if(per_loop==1){ vmsnewTargetpopup(139172, 1, '#resultnew'); }if(per_loop==2){ vmsnewTargetpopup(139172, 1,'#resultnew_secondary'); }if(per_loop==3){ vmsnewTargetpopup(139172, 1, '#resultnew_third'); } per_loop++; } } }); } if(typeof(crbTracker.permutive.workspaceID) != "undefined" && crbTracker.permutive.workspaceID !== null && typeof(crbTracker.permutive.publicAPIKey) != "undefined" && crbTracker.permutive.publicAPIKey !== null) { permutive.segment(91175, function(result){ if(per_loop<4){ if (result) { //console.log(91175); if(per_loop==1){ vmsnewTargetpopup(91175, 1, '#resultnew'); }if(per_loop==2){ vmsnewTargetpopup(91175, 1,'#resultnew_secondary'); }if(per_loop==3){ vmsnewTargetpopup(91175, 1, '#resultnew_third'); } per_loop++; } } }); } if(typeof(crbTracker.permutive.workspaceID) != "undefined" && crbTracker.permutive.workspaceID !== null && typeof(crbTracker.permutive.publicAPIKey) != "undefined" && crbTracker.permutive.publicAPIKey !== null) { permutive.segment(158265, function(result){ if(per_loop<4){ if (result) { //console.log(158265); if(per_loop==1){ vmsnewTargetpopup(158265, 1, '#resultnew'); }if(per_loop==2){ vmsnewTargetpopup(158265, 1,'#resultnew_secondary'); }if(per_loop==3){ vmsnewTargetpopup(158265, 1, '#resultnew_third'); } per_loop++; } } }); } if(typeof(crbTracker.permutive.workspaceID) != "undefined" && crbTracker.permutive.workspaceID !== null && typeof(crbTracker.permutive.publicAPIKey) != "undefined" && crbTracker.permutive.publicAPIKey !== null) { permutive.segment(199588, function(result){ if(per_loop<4){ if (result) { //console.log(199588); if(per_loop==1){ vmsnewTargetpopup(199588, 1, '#resultnew'); }if(per_loop==2){ vmsnewTargetpopup(199588, 1,'#resultnew_secondary'); }if(per_loop==3){ vmsnewTargetpopup(199588, 1, '#resultnew_third'); } per_loop++; } } }); } if(typeof(crbTracker.permutive.workspaceID) != "undefined" && crbTracker.permutive.workspaceID !== null && typeof(crbTracker.permutive.publicAPIKey) != "undefined" && crbTracker.permutive.publicAPIKey !== null) { permutive.segment(188766, function(result){ if(per_loop<4){ if (result) { //console.log(188766); if(per_loop==1){ vmsnewTargetpopup(188766, 1, '#resultnew'); }if(per_loop==2){ vmsnewTargetpopup(188766, 1,'#resultnew_secondary'); }if(per_loop==3){ vmsnewTargetpopup(188766, 1, '#resultnew_third'); } per_loop++; } } }); } if(typeof(crbTracker.permutive.workspaceID) != "undefined" && crbTracker.permutive.workspaceID !== null && typeof(crbTracker.permutive.publicAPIKey) != "undefined" && crbTracker.permutive.publicAPIKey !== null) { permutive.segment(177868, function(result){ if(per_loop<4){ if (result) { //console.log(177868); if(per_loop==1){ vmsnewTargetpopup(177868, 1, '#resultnew'); }if(per_loop==2){ vmsnewTargetpopup(177868, 1,'#resultnew_secondary'); }if(per_loop==3){ vmsnewTargetpopup(177868, 1, '#resultnew_third'); } per_loop++; } } }); } if(typeof(crbTracker.permutive.workspaceID) != "undefined" && crbTracker.permutive.workspaceID !== null && typeof(crbTracker.permutive.publicAPIKey) != "undefined" && crbTracker.permutive.publicAPIKey !== null) { permutive.segment(185678, function(result){ if(per_loop<4){ if (result) { //console.log(185678); if(per_loop==1){ vmsnewTargetpopup(185678, 1, '#resultnew'); }if(per_loop==2){ vmsnewTargetpopup(185678, 1,'#resultnew_secondary'); }if(per_loop==3){ vmsnewTargetpopup(185678, 1, '#resultnew_third'); } per_loop++; } } }); } if(typeof(crbTracker.permutive.workspaceID) != "undefined" && crbTracker.permutive.workspaceID !== null && typeof(crbTracker.permutive.publicAPIKey) != "undefined" && crbTracker.permutive.publicAPIKey !== null) { permutive.segment(131513, function(result){ if(per_loop<4){ if (result) { //console.log(131513); if(per_loop==1){ vmsnewTargetpopup(131513, 1, '#resultnew'); }if(per_loop==2){ vmsnewTargetpopup(131513, 1,'#resultnew_secondary'); }if(per_loop==3){ vmsnewTargetpopup(131513, 1, '#resultnew_third'); } per_loop++; } } }); } if(typeof(crbTracker.permutive.workspaceID) != "undefined" && crbTracker.permutive.workspaceID !== null && typeof(crbTracker.permutive.publicAPIKey) != "undefined" && crbTracker.permutive.publicAPIKey !== null) { permutive.segment(8, function(result){ if(per_loop<4){ if (result) { //console.log(8); if(per_loop==1){ vmsnewTargetpopup(8, 1, '#resultnew'); }if(per_loop==2){ vmsnewTargetpopup(8, 1,'#resultnew_secondary'); }if(per_loop==3){ vmsnewTargetpopup(8, 1, '#resultnew_third'); } per_loop++; } } }); } if(typeof(crbTracker.permutive.workspaceID) != "undefined" && crbTracker.permutive.workspaceID !== null && typeof(crbTracker.permutive.publicAPIKey) != "undefined" && crbTracker.permutive.publicAPIKey !== null) { permutive.segment(199588, function(result){ if(per_loop<4){ if (result) { //console.log(199588); if(per_loop==1){ vmsnewTargetpopup(199588, 1, '#resultnew'); }if(per_loop==2){ vmsnewTargetpopup(199588, 1,'#resultnew_secondary'); }if(per_loop==3){ vmsnewTargetpopup(199588, 1, '#resultnew_third'); } per_loop++; } } }); } if(typeof(crbTracker.permutive.workspaceID) != "undefined" && crbTracker.permutive.workspaceID !== null && typeof(crbTracker.permutive.publicAPIKey) != "undefined" && crbTracker.permutive.publicAPIKey !== null) { permutive.segment(2491, function(result){ if(per_loop<4){ if (result) { //console.log(2491); if(per_loop==1){ vmsnewTargetpopup(2491, 1, '#resultnew'); }if(per_loop==2){ vmsnewTargetpopup(2491, 1,'#resultnew_secondary'); }if(per_loop==3){ vmsnewTargetpopup(2491, 1, '#resultnew_third'); } per_loop++; } } }); } if(typeof(crbTracker.permutive.workspaceID) != "undefined" && crbTracker.permutive.workspaceID !== null && typeof(crbTracker.permutive.publicAPIKey) != "undefined" && crbTracker.permutive.publicAPIKey !== null) { permutive.segment(58279, function(result){ if(per_loop<4){ if (result) { //console.log(58279); if(per_loop==1){ vmsnewTargetpopup(58279, 1, '#resultnew'); }if(per_loop==2){ vmsnewTargetpopup(58279, 1,'#resultnew_secondary'); }if(per_loop==3){ vmsnewTargetpopup(58279, 1, '#resultnew_third'); } per_loop++; } } }); } if(typeof(crbTracker.permutive.workspaceID) != "undefined" && crbTracker.permutive.workspaceID !== null && typeof(crbTracker.permutive.publicAPIKey) != "undefined" && crbTracker.permutive.publicAPIKey !== null) { permutive.segment(208684, function(result){ if(per_loop<4){ if (result) { //console.log(208684); if(per_loop==1){ vmsnewTargetpopup(208684, 1, '#resultnew'); }if(per_loop==2){ vmsnewTargetpopup(208684, 1,'#resultnew_secondary'); }if(per_loop==3){ vmsnewTargetpopup(208684, 1, '#resultnew_third'); } per_loop++; } } }); } if(typeof(crbTracker.permutive.workspaceID) != "undefined" && crbTracker.permutive.workspaceID !== null && typeof(crbTracker.permutive.publicAPIKey) != "undefined" && crbTracker.permutive.publicAPIKey !== null) { permutive.segment(177849, function(result){ if(per_loop<4){ if (result) { //console.log(177849); if(per_loop==1){ vmsnewTargetpopup(177849, 1, '#resultnew'); }if(per_loop==2){ vmsnewTargetpopup(177849, 1,'#resultnew_secondary'); }if(per_loop==3){ vmsnewTargetpopup(177849, 1, '#resultnew_third'); } per_loop++; } } }); } if(typeof(crbTracker.permutive.workspaceID) != "undefined" && crbTracker.permutive.workspaceID !== null && typeof(crbTracker.permutive.publicAPIKey) != "undefined" && crbTracker.permutive.publicAPIKey !== null) { permutive.segment(106339, function(result){ if(per_loop<4){ if (result) { //console.log(106339); if(per_loop==1){ vmsnewTargetpopup(106339, 9, '#resultnew'); }if(per_loop==2){ vmsnewTargetpopup(106339, 9,'#resultnew_secondary'); }if(per_loop==3){ vmsnewTargetpopup(106339, 9, '#resultnew_third'); } per_loop++; } } }); } if(typeof(crbTracker.permutive.workspaceID) != "undefined" && crbTracker.permutive.workspaceID !== null && typeof(crbTracker.permutive.publicAPIKey) != "undefined" && crbTracker.permutive.publicAPIKey !== null) { permutive.segment(106931, function(result){ if(per_loop<4){ if (result) { //console.log(106931); if(per_loop==1){ vmsnewTargetpopup(106931, 1, '#resultnew'); }if(per_loop==2){ vmsnewTargetpopup(106931, 1,'#resultnew_secondary'); }if(per_loop==3){ vmsnewTargetpopup(106931, 1, '#resultnew_third'); } per_loop++; } } }); } if(typeof(crbTracker.permutive.workspaceID) != "undefined" && crbTracker.permutive.workspaceID !== null && typeof(crbTracker.permutive.publicAPIKey) != "undefined" && crbTracker.permutive.publicAPIKey !== null) { permutive.segment(90041, function(result){ if(per_loop<4){ if (result) { //console.log(90041); if(per_loop==1){ vmsnewTargetpopup(90041, 1, '#resultnew'); }if(per_loop==2){ vmsnewTargetpopup(90041, 1,'#resultnew_secondary'); }if(per_loop==3){ vmsnewTargetpopup(90041, 1, '#resultnew_third'); } per_loop++; } } }); } if(typeof(crbTracker.permutive.workspaceID) != "undefined" && crbTracker.permutive.workspaceID !== null && typeof(crbTracker.permutive.publicAPIKey) != "undefined" && crbTracker.permutive.publicAPIKey !== null) { permutive.segment(131511, function(result){ if(per_loop<4){ if (result) { //console.log(131511); if(per_loop==1){ vmsnewTargetpopup(131511, 1, '#resultnew'); }if(per_loop==2){ vmsnewTargetpopup(131511, 1,'#resultnew_secondary'); }if(per_loop==3){ vmsnewTargetpopup(131511, 1, '#resultnew_third'); } per_loop++; } } }); } if(typeof(crbTracker.permutive.workspaceID) != "undefined" && crbTracker.permutive.workspaceID !== null && typeof(crbTracker.permutive.publicAPIKey) != "undefined" && crbTracker.permutive.publicAPIKey !== null) { permutive.segment(100172, function(result){ if(per_loop<4){ if (result) { //console.log(100172); if(per_loop==1){ vmsnewTargetpopup(100172, 1, '#resultnew'); }if(per_loop==2){ vmsnewTargetpopup(100172, 1,'#resultnew_secondary'); }if(per_loop==3){ vmsnewTargetpopup(100172, 1, '#resultnew_third'); } per_loop++; } } }); } if(typeof(crbTracker.permutive.workspaceID) != "undefined" && crbTracker.permutive.workspaceID !== null && typeof(crbTracker.permutive.publicAPIKey) != "undefined" && crbTracker.permutive.publicAPIKey !== null) { permutive.segment(171093, function(result){ if(per_loop<4){ if (result) { //console.log(171093); if(per_loop==1){ vmsnewTargetpopup(171093, 1, '#resultnew'); }if(per_loop==2){ vmsnewTargetpopup(171093, 1,'#resultnew_secondary'); }if(per_loop==3){ vmsnewTargetpopup(171093, 1, '#resultnew_third'); } per_loop++; } } }); } if(typeof(crbTracker.permutive.workspaceID) != "undefined" && crbTracker.permutive.workspaceID !== null && typeof(crbTracker.permutive.publicAPIKey) != "undefined" && crbTracker.permutive.publicAPIKey !== null) { permutive.segment(141535, function(result){ if(per_loop<4){ if (result) { //console.log(141535); if(per_loop==1){ vmsnewTargetpopup(141535, 1, '#resultnew'); }if(per_loop==2){ vmsnewTargetpopup(141535, 1,'#resultnew_secondary'); }if(per_loop==3){ vmsnewTargetpopup(141535, 1, '#resultnew_third'); } per_loop++; } } }); } if(typeof(crbTracker.permutive.workspaceID) != "undefined" && crbTracker.permutive.workspaceID !== null && typeof(crbTracker.permutive.publicAPIKey) != "undefined" && crbTracker.permutive.publicAPIKey !== null) { permutive.segment(178021, function(result){ if(per_loop<4){ if (result) { //console.log(178021); if(per_loop==1){ vmsnewTargetpopup(178021, 1, '#resultnew'); }if(per_loop==2){ vmsnewTargetpopup(178021, 1,'#resultnew_secondary'); }if(per_loop==3){ vmsnewTargetpopup(178021, 1, '#resultnew_third'); } per_loop++; } } }); } if(typeof(crbTracker.permutive.workspaceID) != "undefined" && crbTracker.permutive.workspaceID !== null && typeof(crbTracker.permutive.publicAPIKey) != "undefined" && crbTracker.permutive.publicAPIKey !== null) { permutive.segment(210015, function(result){ if(per_loop<4){ if (result) { //console.log(210015); if(per_loop==1){ vmsnewTargetpopup(210015, 1, '#resultnew'); }if(per_loop==2){ vmsnewTargetpopup(210015, 1,'#resultnew_secondary'); }if(per_loop==3){ vmsnewTargetpopup(210015, 1, '#resultnew_third'); } per_loop++; } } }); } if(typeof(crbTracker.permutive.workspaceID) != "undefined" && crbTracker.permutive.workspaceID !== null && typeof(crbTracker.permutive.publicAPIKey) != "undefined" && crbTracker.permutive.publicAPIKey !== null) { permutive.segment(158245, function(result){ if(per_loop<4){ if (result) { //console.log(158245); if(per_loop==1){ vmsnewTargetpopup(158245, 1, '#resultnew'); }if(per_loop==2){ vmsnewTargetpopup(158245, 1,'#resultnew_secondary'); }if(per_loop==3){ vmsnewTargetpopup(158245, 1, '#resultnew_third'); } per_loop++; } } }); } }); </script> <!-- Corner Modals End here --> <script> document.addEventListener("DOMContentLoaded", function(event) { let preFooter = document.createElement('div'); preFooter.className= 'pre-footer-subscribe'; preFooter.innerHTML = ` <a class="pre-footer-subscribe__all-newsletters" href="https://www.verdict.co.uk/all-newsletters/"> <img src='https://www.verdict.co.uk/wp-content/themes/goodlife-wp-B2B/images/eye.svg' alt=''> <span class="text">View all newsletters</span> <span class="icon-chevron-right"></span> </a> <div class="pre-footer-subscribe__click" onclick="showPopUp('newsletter')"> <figure class="pre-footer-subscribe__figure"> <div class="lines"></div> </figure> <span class="text"> Receive our newsletter - data, insights and analysis delivered to you <span class="icon-chevron-right"></span></span> </div> ` var cfooterExist = document.getElementsByClassName('c-footer'); if (cfooterExist.length > 0) { document.querySelector('footer.c-footer').before(preFooter); } }) </script> <!--this line was after line no 13, <img src='-B2B/assets/img/newsletter-icon.svg' alt=''>--> <script> jQuery('.c-related-companies-article__single').hover(function() { var hoverTime = 1000; var elements = [].slice.apply(document.querySelectorAll('.c-related-companies-article__single')); elements.forEach(function (el) { var timeout; el.addEventListener('mouseover', function (){ var match = jQuery(this).attr('data-url'); var hovertitle = jQuery(this).attr('data-target'); var curpostid = jQuery(this).attr('id'); var getpostid = curpostid.replace('company', ''); if(!jQuery(this).hasClass("verify")){ jQuery(this).addClass("verify"); timeout = window.setTimeout(function () { permutive.track('TabClick', { article: { url: match, title:hovertitle } }); }, hoverTime); } }); }); }); </script> <!-- Twitter single-event website tag code --> <script src="//platform.twitter.com/oct.js" type="text/javascript"></script> <script type="text/javascript">twttr.conversion.trackPid('ocdmi', { tw_sale_amount: 0, tw_order_quantity: 0 });</script> <noscript> <img height="1" width="1" style="display:none;" alt="" src="https://analytics.twitter.com/i/adsct?txn_id=ocdmi&amp;p_id=Twitter&amp;tw_sale_amount=0&amp;tw_order_quantity=0" /> <img height="1" width="1" style="display:none;" alt="" src="//t.co/i/adsct?txn_id=ocdmi&amp;p_id=Twitter&amp;tw_sale_amount=0&amp;tw_order_quantity=0" /> </noscript> <!-- End Twitter single-event website tag code --> <!-- Twitter single-event website tag code --> <script src="//platform.twitter.com/oct.js" type="text/javascript"></script> <script type="text/javascript">twttr.conversion.trackPid('o88n7', { tw_sale_amount: 0, tw_order_quantity: 0 });</script> <noscript> <img height="1" width="1" style="display:none;" alt="" src="https://analytics.twitter.com/i/adsct?txn_id=o88n7&amp;p_id=Twitter&amp;tw_sale_amount=0&amp;tw_order_quantity=0" /> <img height="1" width="1" style="display:none;" alt="" src="//t.co/i/adsct?txn_id=o88n7&amp;p_id=Twitter&amp;tw_sale_amount=0&amp;tw_order_quantity=0" /> </noscript> <!-- End Twitter single-event website tag code --> <script> jQuery( document ).ready(function() { function vmsnewTargetpopup(p1,p2,p3){ jQuery.ajax({ type: "POST", url: "https://www.verdict.co.uk/wp-admin/admin-ajax.php", data: { action: 'In_Article_Ad_Slots', segmentid: p1, blogid: p2, }, success: function(data){ if(!jQuery.trim(data)){ }else{ jQuery(p3).html(data); } } }); } var per_loop =1; if(typeof(crbTracker.permutive.workspaceID) != "undefined" && crbTracker.permutive.workspaceID !== null && typeof(crbTracker.permutive.publicAPIKey) != "undefined" && crbTracker.permutive.publicAPIKey !== null) { permutive.segment(177868, function(result){ if(per_loop<4){ if (result) { if(per_loop==1){ vmsnewTargetpopup(177868, 1, '#slot-one'); }if(per_loop==2){ vmsnewTargetpopup(177868, 1, '#slot-two'); }if(per_loop==3){ vmsnewTargetpopup(177868, 1, '#slot-three'); } per_loop++; } } }); } if(typeof(crbTracker.permutive.workspaceID) != "undefined" && crbTracker.permutive.workspaceID !== null && typeof(crbTracker.permutive.publicAPIKey) != "undefined" && crbTracker.permutive.publicAPIKey !== null) { permutive.segment(100172, function(result){ if(per_loop<4){ if (result) { if(per_loop==1){ vmsnewTargetpopup(100172, 1, '#slot-one'); }if(per_loop==2){ vmsnewTargetpopup(100172, 1, '#slot-two'); }if(per_loop==3){ vmsnewTargetpopup(100172, 1, '#slot-three'); } per_loop++; } } }); } if(typeof(crbTracker.permutive.workspaceID) != "undefined" && crbTracker.permutive.workspaceID !== null && typeof(crbTracker.permutive.publicAPIKey) != "undefined" && crbTracker.permutive.publicAPIKey !== null) { permutive.segment(158265, function(result){ if(per_loop<4){ if (result) { if(per_loop==1){ vmsnewTargetpopup(158265, 1, '#slot-one'); }if(per_loop==2){ vmsnewTargetpopup(158265, 1, '#slot-two'); }if(per_loop==3){ vmsnewTargetpopup(158265, 1, '#slot-three'); } per_loop++; } } }); } if(typeof(crbTracker.permutive.workspaceID) != "undefined" && crbTracker.permutive.workspaceID !== null && typeof(crbTracker.permutive.publicAPIKey) != "undefined" && crbTracker.permutive.publicAPIKey !== null) { permutive.segment(162272, function(result){ if(per_loop<4){ if (result) { if(per_loop==1){ vmsnewTargetpopup(162272, 1, '#slot-one'); }if(per_loop==2){ vmsnewTargetpopup(162272, 1, '#slot-two'); }if(per_loop==3){ vmsnewTargetpopup(162272, 1, '#slot-three'); } per_loop++; } } }); } if(typeof(crbTracker.permutive.workspaceID) != "undefined" && crbTracker.permutive.workspaceID !== null && typeof(crbTracker.permutive.publicAPIKey) != "undefined" && crbTracker.permutive.publicAPIKey !== null) { permutive.segment(139172, function(result){ if(per_loop<4){ if (result) { if(per_loop==1){ vmsnewTargetpopup(139172, 1, '#slot-one'); 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} }, 2000); } </script> <style> table.compact { border-collapse: collapse; border: solid 1px #979797; font-size: 0.9rem; line-height: 2.3em; margin-bottom: 0; font-size: 13px; font-weight: 400; width: 100%; font-family: "Atlas Grotesk Web", sans-serif; } tr.bg-grey { border-bottom: solid 1px #cecece; background: #27274c; color: #ffffff; } table.compact th, table.compact td{ text-align: left;padding:0px 0px 0px 10px; font-family: "Atlas Grotesk Web", sans-serif; } table.compact td{ border: solid 1px #979797 !important; } .tablesource{ margin: 5px 0px; font-size: 12px; } @media screen and (max-width: 600px){ table.compact td{ display: revert !important; } } /* .sidebar-content.sidebar-scalar { display:block !important; } */ @media only screen and (min-width: 320px) and (max-width:920px) { .mobile-useragent-scalar { display:block !important; } .sidebar-content.sidebar-scalar.disktop-useragent-scalar { display:none !important; } .mobile-authorwidget { display:block !important; } .article-header__content .article-header__author.disktop-authorwidget { display:none !important; } } @media only screen and (min-width : 921px) { .sidebar-content.sidebar-scalar.disktop-useragent-scalar { display:block !important; } .mobile-useragent-scalar { display:none !important; } .article-header__content .article-header__author.disktop-authorwidget { display:block !important; } .mobile-authorwidget { display:none !important; } } </style> <link rel="stylesheet" href="https://www.verdict.co.uk/wp-content/themes/goodlife-wp-B2B/charts.css?ver=1.2" id="single-charts" /> <script> var queryForm = function(settings){ var reset = settings && settings.reset ? settings.reset : false; var self = window.location.toString(); var querystring = self.split("?"); if (querystring.length > 1) { var pairs = querystring[1].split("&"); for (i in pairs) { var keyval = pairs[i].split("="); if (reset || sessionStorage.getItem(keyval[0]) === null) { sessionStorage.setItem(keyval[0], decodeURIComponent(keyval[1])); } } } //var hiddenFields = ['utm_campaign_last_touch__c','utm_medium_last_touch__c','utm_source_last_touch__c','utm_content_last_touch__c']; var hiddenFields = document.querySelectorAll("input[class=utms]"); for (var i=0; i<hiddenFields.length; i++) { var param = sessionStorage.getItem(hiddenFields[i].name); if (param) document.getElementsByName(hiddenFields[i].name)[0].value = param; } } setTimeout(function(){queryForm();}, 3000); </script> <script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); ga('create', '', {'allowAnchor': true}); jQuery('#formSubmitBtn').click(function(){ jQuery('#newsletterForm_1 input[name="news_form_key_name[]"]:checked').each(function(){ //console.log(jQuery(this).val()); var labels = jQuery(this).val(); ga("send", "event", "Newsletter Collection" , "click", labels); }); }) </script>

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