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width="40" height="40" src="https://www.emotedigital.com.au/wp-content/uploads/2024/07/instagram-1.png" alt="Instagram Logo"></noscript></a></div> </div> </nav> </header> </div> </div> <div class="c-content"> <div class="c-project new-project-dp"> <main id="Main" class="c-main-content o-main" role="main"> <article id="post-334" class="post-334 ra-project type-ra-project status-publish has-post-thumbnail hentry ra-project-category-digital-marketing"> <div class="o-wrapper"> <div class="c-project-top"> <div class="c-project-top__content animate"> <p class="label">Case study  / <span class="c-project-top__name">Globe Brand</span> / <span class="c-project-top__cate">Digital Marketing</span></p> <div class="intro-para"> <h1 class="heading-work" style="font-size: 30px;">Iconic skate and surf giant Globe Brand wanted to share their apparel and skateboards with an online audience beyond their existing social following. Utilising the potential of different social and search advertising platforms allowed them to promote their products in the most effective way possible.</h1> </div> <div class="c-project-top__prevnext"> <a rel="prev" class="prev" href="https://www.emotedigital.com.au/ecommerce-digital-marketing-work/wine-ecommerce-website-transformation-case-study/"><img width="12" height="14" src="https://www.emotedigital.com.au/wp-content/themes/emote-au/assets/img/l-arrow.svg" alt="arrow"> Previous case study</a> <a rel="next" class="next" href="https://www.emotedigital.com.au/ecommerce-digital-marketing-work/healthcare-social-google-ads-case-study/">Next case study <img width="12" height="14" src="https://www.emotedigital.com.au/wp-content/themes/emote-au/assets/img/l-arrow.svg" alt="arrow"></a> </div> </div> <div class="bgimg" style="background-image: url(https://www.emotedigital.com.au/wp-content/uploads/2020/07/globe-iconic-skate-and-surf-brand-campaign.webp)"></div> </div> </div> <div class="c-section c-project__intro animate" style="margin-bottom: 70px;"> <div class="o-wrapper o-wrapper--950"> <div class="c-project__intro-content"><p>Globe Brand needed a strategy that was able to maximise their results across social media, and also back up their overall retail performance. The success achieved here led to an additional launch for the now widely-known Impala Rollerskates.</p> </div> </div> </div> <div data-bg="https://www.emotedigital.com.au/wp-content/uploads/2020/07/globe-man-skating-background-image.webp" class="c-section c-project__content-image-bg black rocket-lazyload" style=" margin-bottom: 70px; padding-bottom: 80px; padding-top: 80px"> <div class="overlayBg" style="opacity: 0.8; background: black"></div> <div class="o-wrapper" style="position:relative;z-index:2"> <div class="o-layout c-project__content-image-bg--content o-wrapper--950"> <div class="o-layout__item u-1/2@tablet"> <h2 class="h2-small animate">Skating Into Success</h2> <div class="cms-content animate"> <p>Globe Brand’s social channels already had a large following, but there’s more to social media than a strong audience presence. We implemented a social advertising campaign that allowed them to not only reach new potential customers, but encourage their existing followers and traffic to re-engage with the brand.</p> <div class="c-metrics"> <div class="c-metrics__each"> <h4>10x ROI</h4> <p>From social marketing campaigns</p> </div> </div> </div> </div> <div class="o-layout__item u-1/2@tablet"> <img width="475" height="257" class="animate" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20475%20257'%3E%3C/svg%3E" alt="Globe Brand social media advertising" data-lazy-src="https://www.emotedigital.com.au/wp-content/uploads/2020/07/globe-brand-social-media-advertising.webp"><noscript><img width="475" height="257" class="animate" src="https://www.emotedigital.com.au/wp-content/uploads/2020/07/globe-brand-social-media-advertising.webp" alt="Globe Brand social media advertising"></noscript> </div> </div> </div> </div> <div class="c-section c-project__content-image c-project_two_column_content_image_left black" style="margin-bottom: 70px; padding-bottom: 60px; padding-top: 60px;"> <div class="overlay" style="opacity: 0.8; background: #f6f6f5"></div> <div class="o-wrapper"> <div class="o-layout c-project__content-image-left--content o-wrapper--950"> <div class="o-layout__item u-1/2@tablet"> <img width="451" height="257" class="animate" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20451%20257'%3E%3C/svg%3E" alt="Globe Brand instagram stories" data-lazy-src="https://www.emotedigital.com.au/wp-content/uploads/2020/07/globe-brand-instagram-story-advertising.webp"><noscript><img width="451" height="257" class="animate" src="https://www.emotedigital.com.au/wp-content/uploads/2020/07/globe-brand-instagram-story-advertising.webp" alt="Globe Brand instagram stories"></noscript> </div> <div class="o-layout__item c-project__contents u-1/2@tablet"> <h2 class="h2-small animate">Social Advertising</h2> <div class="cms-content animate"> <p>Social advertising provided the best return on investment for Globe brand. We utilised Google Ads to market and re-market their products in a way that decreased advertising spend as sales increased.</p> <div class="c-metrics"> <div class="c-metrics__each"> <h4>1.3M</h4> <p>Impressions overall</p> </div> </div> </div> </div> </div> </div> </div> <div class="c-section c-project__image-carousel" style="margin-bottom: 70px; padding-bottom: 0px; padding-top: 0px"> <div class="o-wrapper c-images-layout"> <div class="o-layout o-module"> <div class="o-layout__item o-module__item u-2/4@tablet animate"> <div data-bg="https://www.emotedigital.com.au/wp-content/uploads/2020/10/choosing-ecommerce-platform.webp" class="bgimg bgimg--1 rocket-lazyload" style=""></div> </div> <div class="o-layout__item o-module__item u-1/4@tablet u-1/2 animate"> <div class="bgimg bgimg--2" style="background-image: url(https://www.emotedigital.com.au/wp-content/uploads/2020/07/globe-iconic-skate-and-surf-brand-campaign.webp)"></div> </div> <div class="o-layout__item o-module__item u-1/4@tablet u-1/2 animate"> <div data-bg="https://www.emotedigital.com.au/wp-content/uploads/2020/07/skateboardshopbutton_1024x1024.jpg" class="bgimg bgimg--3 rocket-lazyload" style=""></div> </div> </div> </div> </div> <div class="c-section c-project__content-image-left animate black" style="margin-bottom: 70px; padding-bottom: 60px; padding-top: 60px"> <div class="overlay" style="opacity: 0.8; background: #f6f6f5"></div> <div class="o-wrapper"> <div class="o-layout c-project__content-image-right--content o-wrapper--950"> <div class="o-layout__item u-1/2@tablet c-project__contents"> <h2 class="h2-small animate">Los Angered II Product Campaign</h2> <div class="cms-content animate"> <p>Introducing Los Angered II Campaign. The Los Angered II Campaign by Dion Agius is an evolution of the game changing surf casual, the Los Angered, featuring Globe’s Shockbed insole and Globe’s Super-V outsole</p> <div class="c-metrics"> <div class="c-metrics__each"> <h4>5.8x</h4> <p>ROI over entire campaign</p> </div> <div class="c-metrics__each"> <h4>1.3m</h4> <p>Total impressions</p> </div> </div> </div> </div> <div class="o-layout__item u-1/2@tablet"> <img width="728" height="970" class="animate" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20728%20970'%3E%3C/svg%3E" alt="A close-up image of a smartphone suspended above a skateboard" data-lazy-src="https://www.emotedigital.com.au/wp-content/uploads/2020/07/los-angered-ii-product-campaign.webp"><noscript><img width="728" height="970" class="animate" src="https://www.emotedigital.com.au/wp-content/uploads/2020/07/los-angered-ii-product-campaign.webp" alt="A close-up image of a smartphone suspended above a skateboard"></noscript> </div> </div> </div> </div> <div data-bg="https://www.emotedigital.com.au/wp-content/uploads/2020/07/woman-skater-freestyles.webp" class="c-section c-project__content-bg white rocket-lazyload" style=" margin-bottom: 70px; padding-bottom: px; padding-top: px"> <div class="overlayBg" style="opacity: 0.8; background: white"></div> <div class="o-wrapper"> <div class="o-layout c-project__content-bg--content o-wrapper--950"> <div class="o-layout__item u-1/2@tablet"> <img class="animate" src="" alt=""> </div> <div class="o-layout__item u-1/2@tablet c-project__contents"> <h2 class="h2-small animate">Impala Rollerskates</h2> <div class="cms-content animate"> <p class="p1">Make the sidewalk sizzle. No brand launch is complete without a powerful social advertising campaign. Impala’s fun, colourful message need to be promoted in a way that would communicate the brand’s unique vibe and reach the right audiences. Social media provided the perfect platform to spread the word and attract new customers.</p> <div class="c-metrics"> <div class="c-metrics__each"> <h4>6x</h4> <p>ROI from product launch campaign over 5 months</p> </div> </div> </div> </div> </div> </div> </div> <div class="o-wrapper"> <div data-bg="https://www.emotedigital.com.au/wp-content/uploads/2023/06/Apna_CaseStudy-coverImage2.webp" class="c-project__nextpost rocket-lazyload" style=""> <div class="c-project__nextpost-info"> <h3>Next Case Study: APNA</h3> <h4> Digital Marketing | Digital transformation | Social Media Management </h4> <a class="o-btn o-btn--alt" href="https://www.emotedigital.com.au/ecommerce-digital-marketing-work/healthcare-social-google-ads-case-study/">View Next  <svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 13 13" style="enable-background:new 0 0 13 13;" xml:space="preserve" class="c-svgicon c-svgicon--btn-arrow "> <g 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