Our Case Studies

<!doctype html> <html lang="en" class="en no-js"> <head> <title>Our Case Studies | TBWA\SA</title> <meta http-equiv="content-type" content="text/html;charset=UTF-8" /> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta charset="utf-8"> <meta http-equiv="x-ua-compatible" content="ie=edge"> <meta http-equiv="Cache-Control" content="no-cache, no-store, must-revalidate" /> <meta http-equiv="Pragma" content="no-cache" /> <meta http-equiv="Expires" content="0" /> <meta name="description" content="If you're not disrupting, you're conforming. If you're conforming, you're going unnoticed. 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class="c-nav__item js-nav-item" data-slice="1"> <a class="c-nav__link js-nav-link" href="https://www.tbwa.co.za/cases" data-slice="1"> <div class="[ u-skew@l u-text-white ] u-flex-grow@m"> <div class="c-nav__title js-nav-title [ u-skew-back@l ] ">Cases</div> <div class="c-nav__info u-none u-block@l [ u-skew-back@l ] "> <div class="u-text-white [ u-text-center u-text-left@l ] ">We hate boring</div> </div> <span class="c-nav__cta u-margin-top--l"> </span> </div> </a> </li> <li class="c-nav__item js-nav-item" data-slice="2"> <div class="c-nav__link js-nav-link" data-slice="2"> <div class="[ u-skew@l ] u-flex-grow@m"> <a class="c-nav__title js-nav-title u-block@l [ u-skew-back@l ] " href="https://www.tbwa.co.za/about"> <div class="u-text-white [ u-text-center u-text-left@l ] " > About </div> </a> <a class="c-nav__info u-none u-block@l [ u-skew-back@l ] " href="https://www.tbwa.co.za/about" style="z-index: 9999;"> <div class="u-text-white [ u-text-center u-text-left@l ] " >Disruption</div> </a> <a class="c-nav__info u-none u-block@l [ u-skew-back@l ] " href="https://www.tbwa.co.za/about" style="z-index: 9999;"> <div class="u-text-white [ u-text-center u-text-left@l ] " >TBWA\ in Africa</div> </a> <a class="c-nav__info u-none u-block@l [ u-skew-back@l ] " href="https://www.tbwa.co.za/backslash" style="z-index: 9999;"> <div class="u-text-white [ u-text-center u-text-left@l ] " >Backslash Africa</div> </a> <a class="c-nav__info u-none u-block@l [ u-skew-back@l ] " href="https://www.tbwa.co.za/about" style="z-index: 9999;"> <div class="u-text-white [ u-text-center u-text-left@l ] " >Our Partners</div> </a> <div class="c-nav__info u-none u-block@l [ u-skew-back@l ] "></div> <span class="c-nav__cta u-margin-top--l"> </span> </div> </div> </li> <li class="c-nav__item js-nav-item" data-slice="3"> <div class="c-nav__link js-nav-link" data-slice="3"> <div class="[ u-skew@l ] u-flex-grow@m"> <a class="c-nav__title js-nav-title u-block@l [ u-skew-back@l ] " href="https://www.tbwa.co.za/jobs"> <div class="u-text-white [ u-text-center u-text-left@l ] " > Careers </div> </a> <a class="c-nav__info u-none u-block@l [ u-skew-back@l ] " href="https://www.tbwa.co.za/jobs" style="z-index: 9999;"> <div class="u-text-white [ u-text-center u-text-left@l ] " >Jobs</div> </a> <a class="c-nav__info u-none u-block@l [ u-skew-back@l ] " href="https://www.tbwa.co.za/jobs" style="z-index: 9999;"> <div class="u-text-white [ u-text-center u-text-left@l ] " >Our collective culture</div> </a> <div class="c-nav__info u-none u-block@l [ u-skew-back@l ] "></div> <span class="c-nav__cta u-margin-top--l"> </span> </div> </div> </li> <li class="c-nav__item js-nav-item" data-slice="5"> <div class="c-nav__link js-nav-link" data-slice="5"> <div class="[ u-skew@l ] u-flex-grow@m"> <a class="c-nav__title js-nav-title u-block@l [ u-skew-back@l ] " href="https://www.tbwa.co.za/pirates"> <div class="u-text-white [ u-text-center u-text-left@l ] " > Pirates </div> </a> <a class="c-nav__info u-none u-block@l [ u-skew-back@l ] " href="https://www.tbwa.co.za/pirates" style="z-index: 9999;"> <div class="u-text-white [ u-text-center u-text-left@l ] " >People</div> </a> <a class="c-nav__info u-none u-block@l [ u-skew-back@l ] " href="https://www.tbwa.co.za/press" style="z-index: 9999;"> <div class="u-text-white [ u-text-center u-text-left@l ] " >Press</div> </a> <div class="c-nav__info u-none u-block@l [ u-skew-back@l ] "></div> <span class="c-nav__cta u-margin-top--l"> </span> </div> </div> </li> <li class="c-nav__item js-nav-item" data-slice="4"> <a class="c-nav__link js-nav-link" href="https://www.tbwa.co.za/contact" data-slice="4"> <div class="[ u-skew@l u-text-white ] u-flex-grow@m"> <div class="c-nav__title js-nav-title [ u-skew-back@l ] ">Contact</div> <div class="c-nav__info u-none u-block@l [ u-skew-back@l ] "> <div class="u-text-white [ u-text-center u-text-left@l ] ">Let's get together</div> </div> <span class="c-nav__cta u-margin-top--l"> </span> </div> </a> </li> </ul> </nav> <div class="c-nav-darken c-nav-item-darken"></div>  <a href="https://www.tbwa.co.za/" class="c-tbwalogo js-logo c-nav-item"> <img src="https://d2z4h1m1xbtad3.cloudfront.net/tbwa_co_za/images/tbwa-logo-white.svg" class="c-tbwalogo--white" /> <img src="https://d2z4h1m1xbtad3.cloudfront.net/tbwa_co_za/images/tbwa-logo-black.svg" class="c-tbwalogo--dark" /> <span class="retro-name">TBWA <span>\</span></span> </a>   <button class="c-nav__icon c-nav-item js-toggle-nav"> <div class="icon"> <span></span> <span></span> <span></span> <span></span> </div> </button>   <section class="c-detail [ js-view js-view-detail ] is-hidden"></section> <div class="c-cases [ js-view js-view-cases ] js-preload is-loading is-hidden"> <div class="c-slider"> <div class="c-slider__container [ js-slider ]"> <ul class="c-slider__items [ js-slider-items ]"> <li class="c-slider__item [ u-skew ] [ js-slider-item ] " data-cover="RikyRickStronger_Cover.jpg" data-id="112" data-slug="riky-rick-foundation-stronger" data-client-id="203"> <div class="c-slider__visual"> <div class="c-slider__visual__item js-slide-visual is-loaded" data-background-image="/_webdata/covers/RikyRickStronger_Cover.jpg" data-cover="RikyRickStronger_Cover.jpg" data-slug="mcdonalds-survivor" data-id="112" style="background-image: url(https://d2z4h1m1xbtad3.cloudfront.net/tbwa_co_za/case-studies/rikyrick-foundation/RikyRickStronger_Cover.jpg)"></div> </div> <h3 class="u-text-white u-skew-back u-padding--m u-margin-top--m u-padding-bottom--s u-font-black c-wizard__client"> <div>Riky Rick "Stronger"</div> </h3> <h4 class="c-slider__subtitle [ u-text-white u-skew-back u-padding--m ] "> Riky Rick Foundation </h4> </li> <li class="c-slider__item [ u-skew ] [ js-slider-item ] " data-cover="CityLodge_ReuseableAds_Cover.jpg" data-id="113" data-slug="city-lodge-reuseable-ads" data-client-id="25"> <div class="c-slider__visual" style="border:2px solid rgba(255,255,255,.2);"> <div class="c-slider__visual__item js-slide-visual is-loaded" data-background-image="/_webdata/covers/CityLodge_ReuseableAds_Cover.jpg" data-cover="CityLodge_ReuseableAds_Cover.jpg" data-slug="city-lodge-reuseable-ads" data-id="113" style="background-image: url(https://d2z4h1m1xbtad3.cloudfront.net/tbwa_co_za/case-studies/city-lodge/check-into-easy/CityLodge_ReuseableAds_Cover.jpg)"></div> </div> <h3 class="u-text-white u-skew-back u-padding--m u-margin-top--m u-padding-bottom--s u-font-black c-wizard__client"> <div>Reuseable ads</div> </h3> <h4 class="c-slider__subtitle [ u-text-white u-skew-back u-padding--m ] "> City Lodge </h4> </li> <li class="c-slider__item [ u-skew ] [ js-slider-item ] " data-cover="MTN_SilentChoir_Cover.jpg" data-id="114" data-slug="mtn-silent-choir" data-client-id="13"> <div class="c-slider__visual" style="border:4px solid #fdc540;"> <div class="c-slider__visual__item js-slide-visual is-loaded" data-background-image="/_webdata/covers/MTN_SilentChoir_Cover.jpg" data-cover="MTN_SilentChoir_Cover.jpg" data-slug="mtn" data-id="114" style="background-image: url(https://d2z4h1m1xbtad3.cloudfront.net/tbwa_co_za/case-studies/mtn/silent-choir/MTN_SilentChoir_Cover.jpg)"></div> </div> <h3 class="u-text-white u-skew-back u-padding--m u-margin-top--m u-padding-bottom--s u-font-black c-wizard__client"><div>Silent Choir</div></h3> <h4 class="c-slider__subtitle [ u-text-white u-skew-back u-padding--m ] "> MTN </h4> </li> <li class="c-slider__item [ u-skew ] [ js-slider-item ] " data-cover="NissanShwiiCover.jpg" data-id="108" data-slug="nissan-shwii" data-client-id="201"> <div class="c-slider__visual"> <div class="c-slider__visual__item js-slide-visual is-loaded" data-background-image="/_webdata/covers/NissanShwiiCover.jpg" data-cover="NissanShwiiCover.jpg" data-slug="nissan-shwii" data-id="108" style="background-image: url(https://d2z4h1m1xbtad3.cloudfront.net/tbwa_co_za/case-studies/nissan/shwii/NissanShwiiCover.jpg)"></div> </div> <h3 class="u-text-white u-skew-back u-padding--m u-margin-top--m u-padding-bottom--s u-font-black c-wizard__client"> <div>Shwii</div> </h3> <h4 class="c-slider__subtitle [ u-text-white u-skew-back u-padding--m ] "> Nissan </h4> </li> <li class="c-slider__item [ u-skew ] [ js-slider-item ] " data-cover="McD_SURVIVOR_Cover.jpg" data-id="110" data-slug="mcdonalds-survivor" data-client-id="202"> <div class="c-slider__visual"> <div class="c-slider__visual__item js-slide-visual is-loaded" data-background-image="/_webdata/covers/McD_SURVIVOR_Cover.jpg" data-cover="McD_SURVIVOR_Cover.jpg" data-slug="mcdonalds-survivor" data-id="110" style="background-image: url(https://d2z4h1m1xbtad3.cloudfront.net/tbwa_co_za/case-studies/mcdonalds/McD_SURVIVOR_Cover.jpg)"></div> </div> <h3 class="u-text-white u-skew-back u-padding--m u-margin-top--m u-padding-bottom--s u-font-black c-wizard__client"> <div>You gotta try it.</div> </h3> <h4 class="c-slider__subtitle [ u-text-white u-skew-back u-padding--m ] "> McDonald's </h4> </li> <li class="c-slider__item [ u-skew ] [ js-slider-item ] " data-cover="1_MTN_WAWDT_Cover.jpg" data-id="111" data-slug="mtn-wawdt" data-client-id="13"> <div class="c-slider__visual"> <div class="c-slider__visual__item js-slide-visual is-loaded" data-background-image="/_webdata/covers/1_MTN_WAWDT_Cover.jpg" data-cover="1_MTN_WAWDT_Cover.jpg" data-slug="mtn-wawdt" data-id="111" style="background-image: url(https://d2z4h1m1xbtad3.cloudfront.net/tbwa_co_za/case-studies/mtn-wawdt/1_MTN_WAWDT_Cover.jpg)"></div> </div> <h3 class="u-text-white u-skew-back u-padding--m u-margin-top--m u-padding-bottom--s u-font-black c-wizard__client"> <div>What are we doing today?</div> </h3> <h4 class="c-slider__subtitle [ u-text-white u-skew-back u-padding--m ] "> MTN </h4> </li> <li class="c-slider__item [ u-skew ] [ js-slider-item ] " data-cover="NavaraSpotify_Cover.jpg" data-id="109" data-slug="nissan-navara-spotify" data-client-id="201"> <div class="c-slider__visual"> <div class="c-slider__visual__item js-slide-visual is-loaded" data-background-image="/_webdata/covers/NavaraSpotify_Cover.jpg" data-cover="NavaraSpotify_Cover.jpg" data-slug="nissan-navara-spotify" data-id="109" style="background-image: url(https://d2z4h1m1xbtad3.cloudfront.net/tbwa_co_za/case-studies/nissan/navara-spotify/NavaraSpotify_Cover.jpg)"></div> </div> <h3 class="u-text-white u-skew-back u-padding--m u-margin-top--m u-padding-bottom--s u-font-black c-wizard__client"> <div>"Made With your Playlist"</div> </h3> <h4 class="c-slider__subtitle [ u-text-white u-skew-back u-padding--m ] "> Nissan </h4> </li> <li class="c-slider__item [ u-skew ] [ js-slider-item ] " data-cover="1507e-absa-assets-02-8892.jpg" data-id="89" data-slug="bringing-possibility-to-life" data-client-id="41"> <div class="c-slider__visual"> <div class="c-slider__visual__item js-slide-visual is-loaded" data-background-image="/_webdata/covers/1507e-absa-assets-02-8892.jpg" data-cover="1507e-absa-assets-02-8892.jpg" data-slug="bringing-possibility-to-life" data-id="89" style="background-image: url(https://d2z4h1m1xbtad3.cloudfront.net/tbwa_co_za/_webdata/covers/1507e-absa-assets-02-8892.jpg)"></div> </div> <h3 class="u-text-white u-skew-back u-padding--m u-margin-top--m u-padding-bottom--s u-font-black c-wizard__client"> <div>Bringing Possibility to Life</div> </h3> <h4 class="c-slider__subtitle [ u-text-white u-skew-back u-padding--m ] "> Absa </h4> </li> <li class="c-slider__item [ u-skew ] [ js-slider-item ] " data-cover="58e8d-thank-you-cover.jpg" data-id="100" data-slug="thank-you" data-client-id="47"> <div class="c-slider__visual"> <div class="c-slider__visual__item js-slide-visual is-loaded" data-background-image="/_webdata/covers/58e8d-thank-you-cover.jpg" data-cover="58e8d-thank-you-cover.jpg" data-slug="thank-you" data-id="100" style="background-image: url(https://d2z4h1m1xbtad3.cloudfront.net/tbwa_co_za/_webdata/covers/58e8d-thank-you-cover.jpg)"></div> </div> <h3 class="u-text-white u-skew-back u-padding--m u-margin-top--m u-padding-bottom--s u-font-black c-wizard__client"> <div>Thank You</div> </h3> <h4 class="c-slider__subtitle [ u-text-white u-skew-back u-padding--m ] "> SPAR </h4> </li> <li class="c-slider__item [ u-skew ] [ js-slider-item ] " data-cover="e1df1-rombot_web5.jpg" data-id="102" data-slug="autonomous-joint-healing" data-client-id="94"> <div class="c-slider__visual"> <div class="c-slider__visual__item js-slide-visual is-loaded" data-background-image="/_webdata/covers/e1df1-rombot_web5.jpg" data-cover="e1df1-rombot_web5.jpg" data-slug="autonomous-joint-healing" data-id="102" style="background-image: url(https://d2z4h1m1xbtad3.cloudfront.net/tbwa_co_za/_webdata/covers/e1df1-rombot_web5.jpg)"></div> </div> <h3 class="u-text-white u-skew-back u-padding--m u-margin-top--m u-padding-bottom--s u-font-black c-wizard__client"><div>Autonomous Joint Healing</div></h3> <h4 class="c-slider__subtitle [ u-text-white u-skew-back u-padding--m ] "> Rombot </h4> </li> <li class="c-slider__item [ u-skew ] [ js-slider-item ] " data-cover="6fc7a-cover.jpg" data-id="103" data-slug="fnb-brand-campaign" data-client-id="44"> <div class="c-slider__visual"> <div class="c-slider__visual__item js-slide-visual is-loaded" data-background-image="/_webdata/covers/6fc7a-cover.jpg" data-cover="6fc7a-cover.jpg" data-slug="fnb-brand-campaign" data-id="103" style="background-image: url(https://d2z4h1m1xbtad3.cloudfront.net/tbwa_co_za/_webdata/covers/6fc7a-cover.jpg)"></div> </div> <h3 class="u-text-white u-skew-back u-padding--m u-margin-top--m u-padding-bottom--s u-font-black c-wizard__client"><div>FNB Brand Campaign</div></h3> <h4 class="c-slider__subtitle [ u-text-white u-skew-back u-padding--m ] "> When we all help, we have hope </h4> </li> <li class="c-slider__item [ u-skew ] [ js-slider-item ] " data-cover="a5891-web_saint_thumbnail.jpg" data-id="47" data-slug="redefining-restaurants" data-client-id="36"> <div class="c-slider__visual"> <div class="c-slider__visual__item js-slide-visual is-loaded" data-background-image="/_webdata/covers/a5891-web_saint_thumbnail.jpg" data-cover="a5891-web_saint_thumbnail.jpg" data-slug="redefining-restaurants" data-id="47" style="background-image: url(https://d2z4h1m1xbtad3.cloudfront.net/tbwa_co_za/_webdata/covers/a5891-web_saint_thumbnail.jpg)"></div> </div> <h3 class="u-text-white u-skew-back u-padding--m u-margin-top--m u-padding-bottom--s u-font-black c-wizard__client"><div>Redefining Restaurants</div></h3> <h4 class="c-slider__subtitle [ u-text-white u-skew-back u-padding--m ] "> Saint (JHB) </h4> </li> <li class="c-slider__item [ u-skew ] [ js-slider-item ] " data-cover="c22ad-drinking-driving-aftertaste-web.jpg" data-id="48" data-slug="after-tastes" data-client-id="46"> <div class="c-slider__visual"> <div class="c-slider__visual__item js-slide-visual is-loaded" data-background-image="/_webdata/covers/c22ad-drinking-driving-aftertaste-web.jpg" data-cover="c22ad-drinking-driving-aftertaste-web.jpg" data-slug="after-tastes" data-id="48" style="background-image: url(https://d2z4h1m1xbtad3.cloudfront.net/tbwa_co_za/_webdata/covers/c22ad-drinking-driving-aftertaste-web.jpg)"></div> </div> <h3 class="u-text-white u-skew-back u-padding--m u-margin-top--m u-padding-bottom--s u-font-black c-wizard__client"><div>After Tastes</div></h3> <h4 class="c-slider__subtitle [ u-text-white u-skew-back u-padding--m ] "> TOPS at SPAR </h4> </li> <li class="c-slider__item [ u-skew ] [ js-slider-item ] " data-cover="267fb-town-lodge-1-.jpg" data-id="49" data-slug="the-real-cost" data-client-id="25"> <div class="c-slider__visual"> <div class="c-slider__visual__item js-slide-visual is-loaded" data-background-image="/_webdata/covers/267fb-town-lodge-1-.jpg" data-cover="267fb-town-lodge-1-.jpg" data-slug="the-real-cost" data-id="49" style="background-image: 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