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fa-angle-left"></i> Back to Our Projects </a><div class="project-meta"><span class="client">Alibaba Group — </span>Chinese Consumer Pattern</div><h1>Boost worldwide social media engagement & corporate visibility through impactful content</h1><div class="project-services services"><ul><li><a href="https://digital-business-lab.com/social-media-marketing/" title="View social media marketing projects">Social Media Marketing</a></li></ul></div></div><div class="post-content"><div class="wpb-content-wrapper"><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="wpb_video_widget wpb_content_element vc_clearfix vc_video-aspect-ratio-169 vc_video-el-width-100 vc_video-align-center" ><div class="wpb_wrapper"><div class="wpb_video_wrapper"><iframe title="Alibaba's Consumer-to-Manufacturer Strategy" src="https://player.vimeo.com/video/597230699?autoplay=1&dnt=1&app_id=122963" width="500" height="500" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write"></iframe></div></div></div><div class="wpb_text_column wpb_content_element" ><div class="wpb_wrapper"><p class="p1" style="text-align: center;"><a href="https://www.linkedin.com/company/alibaba-group/videos/native/urn:li:ugcPost:6681119292223827968/" target="_blank" rel="noopener">Animated infographics</a> highlighting Alibaba’s Consumer-to-Manufacturer Strategy posted as a video on Alibaba Group’s LinkedIn.</p></div></div><div class="vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_grey wpb_content_element wpb_content_element" ><span class="vc_sep_holder vc_sep_holder_l"><span class="vc_sep_line"></span></span><span class="vc_sep_holder vc_sep_holder_r"><span class="vc_sep_line"></span></span></div><div class="wpb_text_column wpb_content_element" ><div class="wpb_wrapper"><p style="text-align: center;"><strong>We turned non social media-friendly data into a playful and visually appealing piece of content that<br /> encourages the worldwide audience to engage and learn more.</strong></p></div></div><div class="vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_grey wpb_content_element wpb_content_element" ><span class="vc_sep_holder vc_sep_holder_l"><span class="vc_sep_line"></span></span><span class="vc_sep_holder vc_sep_holder_r"><span class="vc_sep_line"></span></span></div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-10 vc_col-md-3 vc_col-sm-offset-1"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="wpb_text_column wpb_content_element" ><div class="wpb_wrapper"><h2><span style="font-family: Assistant, serif;">The Brief</span></h2><p><span style="font-family: Assistant, serif;">After several successful collaborations and a solid partnership between the Chinese eCommerce leader and Digital Business Lab, our agency has been selected to support Alibaba Group boosting organic exposure internationally on their worldwide corporate social media channels.</span></p><p><span style="font-family: Assistant, serif;">Our agency designed highly engaging social media content and produced a series of data-driven creative assets on their highlighted trends and corporate communication.</p></div></div></div></div></div><div class="wpb_column vc_column_container vc_col-sm-10 vc_col-md-offset-1 vc_col-md-6 vc_col-sm-offset-1"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="wpb_text_column wpb_content_element" ><div class="wpb_wrapper"><p></span></p><h2>The Solution</h2><blockquote><p> Over the duration of 1 month, Digital Business Lab produced <strong>cost-effective yet impactful social media content</strong> (posts and banners) inclusive of copy and design. We delivered <strong>professional, insightful, and educational infographics with animated elements</strong>.</p><p>Our team converted corporate communications and key trends into both static & animated infographics. They<span style="font-size: 1.5rem;"> were distributed across Alibaba Group’s worldwide </span><a style="background-color: #ffffff; font-size: 1.5rem;" href="https://www.linkedin.com/posts/alibaba-group_genz-millennials-silvergeneration-activity-6704621589041958912-Ryai/">LinkedIn</a><span style="font-size: 1.5rem;">, </span><a style="background-color: #ffffff; font-size: 1.5rem;" href="https://www.facebook.com/alibabagroupofficial">Facebook</a><span style="font-size: 1.5rem;"> corporate accounts & newsletters with an audience size of 1.1 million followers.</span></p><ul><li>Animated infographic (video): Published on LinkedIn</li><li>Static infographic series: Published as a carousel on LinkedIn, Facebook, and newsletters.</li></ul><p>As a result, these new content types posted on their social media channels proved a success. The carousel post on<a href="https://www.linkedin.com/posts/alibaba-group_genz-millennials-silvergeneration-activity-6704621589041958912-Ryai/"> Linkedln</a> in particular, <strong>increased engagement </strong>and <strong>reached a higher audience </strong>than their previous social media posts on similar communication.</p></blockquote></div></div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-10 vc_col-sm-offset-1"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_sep_color_grey wpb_content_element bb_custom_1630567305376 vc_separator-has-text" ><span class="vc_sep_holder vc_sep_holder_l"><span class="vc_sep_line"></span></span><h4>Creative Design - Animated Infographics - Social Media Content Creation</h4><span class="vc_sep_holder vc_sep_holder_r"><span class="vc_sep_line"></span></span></div><div class="wpb_single_image wpb_content_element vc_align_center wpb_content_element"><figure class="wpb_wrapper vc_figure"><div class="vc_single_image-wrapper vc_box_border_grey"><img fetchpriority="high" decoding="async" width="557" height="1096" src="https://uploads.digital-business-lab.com/wp-content/uploads/2021/09/08152824/Alibaba-Infographic-1.png" class="vc_single_image-img attachment-full" alt="" title="Alibaba Infographic" srcset="https://uploads.digital-business-lab.com/wp-content/uploads/2021/09/08152824/Alibaba-Infographic-1.png 557w, https://uploads.digital-business-lab.com/wp-content/uploads/2021/09/08152824/Alibaba-Infographic-1-152x300.png 152w, https://uploads.digital-business-lab.com/wp-content/uploads/2021/09/08152824/Alibaba-Infographic-1-300x590.png 300w" sizes="(max-width: 557px) 100vw, 557px" /></div></figure></div><div class="wpb_text_column wpb_content_element" ><div class="wpb_wrapper"><p style="text-align: center;">A series of static infographics on <a href="https://www.linkedin.com/posts/alibaba-group_genz-millennials-silvergeneration-activity-6704621589041958912-Ryai/" target="_blank" rel="noopener">Chinese consumer trends</a> (each card highlighting one consumer group) was posted as a carousel on Alibaba Group’s LinkedIn.</p></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="circles-block wpb_content_element"><div class="circle-block active has-more"><div class="circle-inner"><div class="title">50%+</div><div class="subtitle">More engagement</div></div><div class="separator"></div><div class="circle-more">than other posts highlighting trends and statistics</div><div class="circle-separator"><div class="icon-angle-right"></div></div></div><div class="circle-block has-more"><div class="circle-inner"><div class="title">185K+</div><div class="subtitle">Impression generated</div></div><div class="separator"></div><div class="circle-more">On Linkedln</div><div class="circle-separator"><div class="icon-angle-right"></div></div></div><div class="circle-block has-more"><div class="circle-inner"><div class="title">52.5%</div><div class="subtitle">Engagement rate</div></div><div class="separator"></div><div class="circle-more">On Linkedln</div><div class="circle-separator"><div class="icon-angle-right"></div></div></div><div class="circle-block has-more"><div class="circle-inner"><div class="title">51%</div><div class="subtitle">Click-through rate</div></div><div class="separator"></div><div class="circle-more">On Linkedln</div></div></div><div class="wpb_text_column wpb_content_element" ><div class="wpb_wrapper"><h2>Key Takeaways</h2><p>Digital Business Lab leveraged static and animated infographics to reach Alibaba Group’s goals and exceed their expectation on their corporate communication campaign, with the following advantages:</p><ol><li><strong>Bring social media content to life </strong></li></ol><p>Evolved from a static form of content, animation is a popular way of visualizing information using a combination of imagery, illustrations, charts, graphs, text, and other animated elements to add movement. Below are some of our learnings on animated and interactive infographics:</p><ul><li><strong>Easy to share</strong>: Whether they are GIFs or videos, pictorial representations make them shareable. They have become some of the <strong>most shared content on social media</strong>.</li><li><strong>Easy to digest</strong>: These visual pieces of content are <strong>compelling to consume</strong> and <span style="font-weight: 400;">easy to relate</span>, making heavy content read-friendly and<strong> accessible to worldwide audiences</strong>.</li></ul><ol start="2"><li><strong>Increase organic engagement</strong></li></ol><p>Riding on the latest content trend,</p><ul><li><strong>Short and interactive videos</strong> will continue to grow and proven highly <strong>successful in boosting engagement</strong> across social media channels. Similarly, animated elements help make ideas or information <strong>more interpretable and engaging</strong>.</li><li><p class="p1"><strong>Carousels</strong> have become the most engaging post type on various social media platforms – versus a single photo or video. The high engagement rate on the carousel series of static infographics on Chinese consumer trends posted on Linkedln is solid proof.</p></li></ul><ol start="3"><li><strong>Optimize content distribution</strong></li></ol><p>It could be a way to <strong>repurpose your existing content</strong> from sources (such as EDM, website newsroom, training/seminar, print ads, etc.) into different mediums to appeal to the audience and extend the reach. For instance,</p><ul><li>Recommendation for B2B: Publishing animated or carousel infographics to illustrate the latest trends or insights, and establish thought leadership on social media.</li><li>Converting data or long articles to a series of animated infographics is highly preferred and leaves a long-lasting impression than plain text without images.</li></ul></div></div><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="cta-block wpb_content_element"><div class="title">Develop your corporate visibility worldwide by sharing animated & insightful content that resonates with your future business partners!</div><div class="cta"> <a href="" class="btn btn-primary" title="Develop your corporate visibility worldwide by sharing animated & insightful content that resonates with your future business partners!">Contact Us</a></div></div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-10 vc_col-sm-offset-1"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="wpb_text_column wpb_content_element" ><div class="wpb_wrapper"><h2><strong>About Alibaba Group</strong></h2></div></div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-10 vc_col-md-3 vc_col-sm-offset-1"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="wpb_single_image wpb_content_element vc_align_left wpb_content_element bb_custom_1630919644618 bb_custom_1630919644620 bb_custom_1630919644622 bb_custom_1630919644625"><figure class="wpb_wrapper vc_figure"><div class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" width="150" height="150" src="https://uploads.digital-business-lab.com/wp-content/uploads/2021/09/06171345/Picture-1-1-150x150.png" class="vc_single_image-img attachment-thumbnail" alt="" title="Picture 1" srcset="https://uploads.digital-business-lab.com/wp-content/uploads/2021/09/06171345/Picture-1-1-150x150.png 150w, https://uploads.digital-business-lab.com/wp-content/uploads/2021/09/06171345/Picture-1-1-300x300.png 300w, https://uploads.digital-business-lab.com/wp-content/uploads/2021/09/06171345/Picture-1-1-1200x1200.png 1200w, https://uploads.digital-business-lab.com/wp-content/uploads/2021/09/06171345/Picture-1-1-768x768.png 768w, https://uploads.digital-business-lab.com/wp-content/uploads/2021/09/06171345/Picture-1-1-500x500.png 500w, https://uploads.digital-business-lab.com/wp-content/uploads/2021/09/06171345/Picture-1-1-576x576.png 576w, https://uploads.digital-business-lab.com/wp-content/uploads/2021/09/06171345/Picture-1-1-992x992.png 992w, https://uploads.digital-business-lab.com/wp-content/uploads/2021/09/06171345/Picture-1-1.png 1434w" sizes="(max-width: 150px) 100vw, 150px" /></div></figure></div></div></div></div><div class="wpb_column vc_column_container vc_col-sm-10 vc_col-md-offset-1 vc_col-md-6 vc_col-sm-offset-1"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="wpb_text_column wpb_content_element" ><div class="wpb_wrapper"><p>Alibaba Group is a leading Chinese multinational technology company specializing in eCommerce, retail, Internet, and technology. (Taobao, Tmall, Lazada, Ant Group, etc)</p></div></div></div></div></div></div></div></div><div class="featured-projects"><h3>Featured Projects</h3><div class="post-grid thumbs-grid"><div class="row"><div class="col-sm-6 col-lg-4"><div class="thumb-item"><div class="featured-image"> <a href="https://digital-business-lab.com/projects/localized-marketing-strategy-regional-instagram-account-launch/" title="Localized marketing strategy for regional Instagram account launch"><div class="item-image"><img width="450" height="250" src="https://uploads.digital-business-lab.com/wp-content/uploads/2020/06/15144948/20200424-INF-grid2-e1588149643798-450x250.jpg" class="img-fluid" alt="" decoding="async" loading="lazy" /></div><div class="item-client">INFINITI</div><div class="item-title">Localized marketing strategy for regional Instagram account launch</div> </a></div></div></div><div class="col-sm-6 col-lg-4"><div class="thumb-item"><div class="featured-image"> <a href="https://digital-business-lab.com/projects/introduce-new-luxury-product-via-influencer-marketing-on-little-red-book/" title="Luxury product launch leveraging influencer marketing on Little Red Book"><div class="item-image"><img width="450" height="250" src="https://uploads.digital-business-lab.com/wp-content/uploads/2020/02/21175645/oie_tI7Z6CtG4Esb-450x250.jpg" class="img-fluid" alt="" decoding="async" loading="lazy" /></div><div class="item-client">Dior</div><div class="item-title">Luxury product launch leveraging influencer marketing on Little Red Book</div> </a></div></div></div><div class="col-sm-6 col-lg-4"><div class="thumb-item"><div class="featured-image"> <a href="https://digital-business-lab.com/projects/influencer-video-marketing-boost-exposure-new-market/" title="Influencer video marketing to boost exposure in new market"><div class="item-image"><img width="450" height="250" src="https://uploads.digital-business-lab.com/wp-content/uploads/2020/04/15145100/Bon-Parfumeur-grid-2-1-450x250.jpg" class="img-fluid" alt="" decoding="async" loading="lazy" /></div><div class="item-client">Bon Parfumeur</div><div class="item-title">Influencer video marketing to boost exposure in new market</div> </a></div></div></div><div class="col-sm-6 d-none d-sm-flex d-lg-none"><div class="thumb-item"><div class="featured-image"> <a href="https://digital-business-lab.com/projects/raise-campaign-awareness-drive-donations-creative-video-content/" title="Raise campaign awareness and drive donations with creative video content"><div class="item-image"><img width="450" height="250" src="https://uploads.digital-business-lab.com/wp-content/uploads/2019/12/15145647/New-Project-450x250.jpg" class="img-fluid" alt="creative video content" decoding="async" loading="lazy" /></div><div class="item-client">UNHCR</div><div class="item-title">Raise campaign awareness and drive donations with creative video content</div> </a></div></div></div></div></div></div></div></div></div><footer class="no-heading"><div class="container"><div class="footer-body"><div class="row primary-row"><div class="col-md-7 col-lg-4 col-xl-4"><div class="footer-block email-block block"><h5 class="block-title">Sign up for our newsletter</h5><div class="block-content"><form id="newsletter-form" method="POST" action="https://digital-business-lab.com/wp-admin/admin-ajax.php"> <input type="hidden" name="action" value="subscribe" /><div class="form-group"> <input type="email" class="form-control" id="f_contact_email" name="contact_email" placeholder="email address" autocomplete="off"></div> <button type="submit" class="btn btn-primary btn-block" data-submit-text="Submit" data-submitting-text="Submitting...">Submit</button><div class="form-message"></div></form></div></div></div><div class="col-sm-6 col-md-5 col-lg-4 col-xl-3"><div class="footer-block nav-block block"><h5 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