Welcome to Optotech

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MOBILE EYE</span></a></li><li class="last-child item55"><a href="/en/eye-tracking/head-mount-en"><span>ASL EYE-TRAC®6</span></a></li></ul></li><li class=" parent item56"><a href="/en/services/web-analysis"><span>Services</span></a><ul><li class="first-child item92"><a href="/en/services/web-analysis"><span>Web Analysis</span></a></li><li class="item93"><a href="/en/services/advertising"><span>Advertising</span></a></li><li class="item94"><a href="/en/services/merchandising"><span>Merchandising</span></a></li><li class="last-child parent item58"><a href="/en/services/data-analysis-en"><span>Data Analysis</span></a><ul><li class="first-child item82"><a href="/en/services/data-analysis-en/scanpaths-fixplots"><span>Scanpaths</span></a></li><li class="item81"><a href="/en/services/data-analysis-en/heat-maps-and-keyholes"><span>Heat Maps - Keyholes</span></a></li><li class="item83"><a href="/en/services/data-analysis-en/look-zones"><span>Look Zones</span></a></li><li class="item84"><a href="/en/services/data-analysis-en/recorded-video"><span>Recorded Video</span></a></li><li class="item85"><a href="/en/services/data-analysis-en/eye-pupil"><span>Eye Pupil</span></a></li><li class="last-child item86"><a href="/en/services/data-analysis-en/post-experience-eye-tracked-peep-protocol"><span>PEEP Protocol</span></a></li></ul></li></ul></li><li class=" parent item66"><a href="/en/research"><span>Research</span></a><ul><li class="first-child item87"><a href="/en/research/sports-vision"><span>Sports Vision</span></a></li><li class="item70"><a href="/en/research/visual-search"><span>Visual Search</span></a></li><li class="last-child item100"><a href="/en/research/diaplasien"><span>Diaplasi Research Project</span></a></li></ul></li><li class=" parent item67"><a href="/en/news"><span>News</span></a><ul><li class="first-child item97"><a href="/en/news/awards"><span>Awards</span></a></li><li class="item90"><a href="/en/news/synergasies"><span>Cooperations</span></a></li><li class="last-child item96"><a href="/en/news/balance"><span>Balance</span></a></li></ul></li><li class="last-child parent item68"><a href="/en/contact-us"><span>Contact</span></a><ul><li class="first-child item72"><a href="/en/contact-us/map"><span>Map</span></a></li><li class="item73"><a href="/en/contact-us/contact-form"><span>Contact Form</span></a></li><li class="last-child item98"><a href="/en/contact-us/about-optotech"><span>About Optotech</span></a></li></ul></li></ul><div class="superfish_clear"></div> <div id="jflanguageselection"><div class="rawimages"><span><a href="https://www.eyetracking.gr/el"><img src="/components/com_joomfish/images/flags/el.gif" alt="Greek" title="Greek" /></a></span><span id="active_language"><a href="https://www.eyetracking.gr/en"><img src="/components/com_joomfish/images/flags/en.gif" alt="English (United Kingdom)" title="English (United Kingdom)" /></a></span></div></div>   </div> <h1 id="logo1"><a href="/index.php" title="Optotech"><img 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class="wrapper-content content-top "> <div class="clear">    <div id="left"> <div class="left_bgs1"></div> <div class="line_bg"> <div class="wrapper-box module"> <div class="boxTitle"> <div class="title"> <div class="right-bg"> <div class="left-bg"><h2 >Read Content</h2></div> </div> </div> </div> <div class="clear"> <div class="boxIndent"> <div> <p>The website supports automatic text to speech synthesis in GREEK language .</p> <p>Select the text click or press enter to hear content reading out loud.</p> <p>To stop reading just click anywhere.</p> </div> </div> </div> </div> <div class="wrapper-box module"> <div class="boxTitle"> <div class="title"> <div class="right-bg"> <div class="left-bg"><h2 >Awards</h2></div> </div> </div> </div> <div class="clear"> <div class="boxIndent"> <table class="contentpaneopen"> <tr> <td valign="top" ><div style="text-align: justify; width: 227px;"><img src="/images/stories/CLIENTS/selfservice14.jpg" alt="SelfService Excellence Award 2014" style="float: left; margin-right: 10px;" height="179" width="118" />On July 15, 2014, Optotech Ltd. was among those companies who won a<span style="color: #ff6600;"> <a href="/en/news/105-eye-tracking-xalkiadakis"><span style="text-decoration: underline;">SelfService Excellence Award 2014</span>.</a></span> Optotech Ltd is being awarded a Self Service Awards for the second time. The award was for “Innovation in the field of super markets and marketing” using the technology of Eye Tracking.</div></td> </tr> <tr> <td valign="top" > </td> </tr> </table> </div> </div> </div> <div class="wrapper-box module"> <div class="boxTitle"> <div class="title"> <div class="right-bg"> <div class="left-bg"><h2 >Frequently Asked Questions</h2></div> </div> </div> </div> <div class="clear"> <div class="boxIndent"> <div>1. <strong>What is Eye Tracking?</strong><br /><br />2. <strong>Are the results accurate?</strong><br /><br />3. <strong>What kind of services <br />    does Optotech provide?</strong><br /><br />4. <strong>Is it expensive?</strong><br /><br /> <p><a href="/en/faq" id="system-readmore2">Read More</a></p> </div> </div> </div> </div> </div> <div class="left_bgs2"></div> </div>  <div id="content"> <div class="container" > <div class="clear"> <div class="article_block"> <div class="clear"> <div style="float: left; margin-right: 7px; width: 640px;"> <div class="article-title-text"> <div class="article-title-bgs1"> <div class="article-title-text_first" style="margin-left: 3px;"> <div class="article-title-bgs2">Diaplasi Project</div> </div> </div> </div> <div class="border_tile_x_bottom"> <div class="border_tile_y_left"> <div class="border_tile_y_right"> <div class="corner_bottom_right"> <div class="corner_bottom_left"> <div class="company_block clear"> <div class="fleft p3"><img border="0" height="151" width="181" src="/images/stories/espa/1_en.jpg" alt="img1" style="vertical-align: middle; margin: 2px;" /><img border="0" height="180" width="180" src="/images/stories/espa/Diaplash_logo.png" alt="img2" style="vertical-align: middle; margin: 2px;" /></div> <h2>Diaplasi Project</h2> <p>The aim of the current proposal is to create a novel, fast and objective system for evaluating reading difficulties in children using low budget eye tracking technology</p> <a id="system-readmore2" href="/en/research/diaplasien">Read More</a></div> </div> </div> </div> </div> </div> </div> </div> </div><div class="article_block"> <div class="clear"> <div style="float: left; margin-right: 7px; width: 640px;"> <div class="article-title-text"> <div class="article-title-bgs1"> <div class="article-title-text_first" style="margin-left: 3px;"> <div class="article-title-bgs2">Welcome to Optotech - Check our services</div> </div> </div> </div> <div class="border_tile_x_bottom"> <div class="border_tile_y_left"> <div class="border_tile_y_right"> <div class="corner_bottom_right"> <div class="corner_bottom_left"> <div class="company_block clear"> <div class="fleft p3"><img border="0" width="118" height="67" src="/images/stories/why/3.jpg" alt="img1" style="vertical-align: middle; margin: 2px;" /></div> <h2>Eye Tracking</h2> <p>Eye Tracking is the process of recording the eye movements using a detector (an Eye-Tracker). The detector traces two characteristics of the eye: the cornea reflexion and the eye pupil.</p> <a id="system-readmore2" href="/en/eye-tracking/mobile-eye-en">Read More</a></div> <div class="company_block clear"> <div class="fleft p3"><img border="0" width="118" height="67" src="/images/stories/why/2.jpg" alt="img1" style="vertical-align: middle; margin: 2px;" /></div> <h2>Services</h2> <p>The Eye Tracking technology can be used in a great number of applications: Web Usability, Print Adse-Ads, Shelf Testing, Industrial Design, TV Ads.</p> <a id="system-readmore2" href="/en/services/web-analysis">Read More</a></div> <div class="company_block clear"> <div class="fleft p3"><img border="0" width="118" height="67" src="/images/stories/why/1.jpg" alt="img1" style="vertical-align: middle; margin: 2px;" /></div> <h2>Research</h2> <p>In addition to its marketing studies, the <strong>Optotech research group</strong> is also conducting research studies in collaboration with the <a href="http://www.emmetropia.gr" target="_blank"><strong style="font-size: 8pt;">Emmetropia Eye Clinic</strong></a>.</p> <p><a id="system-readmore2" href="/en/research">Read More</a></p> </div> </div> </div> </div> </div> </div> </div> </div> </div> <table class="blog" cellpadding="0" cellspacing="0"> <tr> <td valign="top"> <div> <div class="article-title"> <div class="article-title-text_first"><div class="article-title-bgs1"><div class="article-title-bgs2"> <table class="contentpaneopen"> <tr> <td class="contentheading" width="100%"> Sample Videos & Reports <div class="article-indent"> </div> </td> <td width="100%"><div class="icon-indent"> <table> <tr> <td align="right" width="100%" class="buttonheading"><a href="/en?view=article&catid=34%3Apages&id=51%3Asample-analysis&tmpl=component&print=1&layout=default&page=" title="Print" onclick="window.open(this.href,'win2','status=no,toolbar=no,scrollbars=yes,titlebar=no,menubar=no,resizable=yes,width=640,height=480,directories=no,location=no'); return false;" rel="nofollow"><img src="/templates/DEAD/images/printButton.png" alt="Print" /></a> </td> <td align="right" width="100%" class="buttonheading"><a href="/en/component/mailto/?tmpl=component&link=aHR0cHM6Ly93d3cuZXlldHJhY2tpbmcuZ3IvZW4vaG9tZS81MS1zYW1wbGUtYW5hbHlzaXM%3D" title="E-mail" onclick="window.open(this.href,'win2','width=400,height=350,menubar=yes,resizable=yes'); return false;"><img src="/templates/DEAD/images/emailButton.png" alt="E-mail" /></a> </td> </tr> </table> </div></td> </tr> </table> </div></div></div></div> <div class="border_tile_x_bottom"> <div class="border_tile_y_left"> <div class="border_tile_y_right"> <div class="corner_bottom_right"> <div class="corner_bottom_left"> <div class="article-text-indent"> <div class="clear"> <table class="contentpaneopen"> <tr> <td valign="top" colspan="2"> <p style="text-align: justify;"><span style="color: #000000;"><strong>Eye Tracking Technology </strong>is used for an extremely wide variety of applications like web usability, printed and electronic advertising and TV commercials.. To demonstrate some of these, we have provided some sample recordings. Please choose from the menu below.</span></p> <p style="text-align: justify;"></p> <div><a href="http://www.youtube.com/v/4FuD3c6ve3g?fs=1&hl=el_GR" title="Super Market Video" rel="lightbox;width=425;height=344"><img alt="icon1" style="margin-right: 10px; float: left;" src="/images/stories/texts/video_icon.jpg" height="30" width="30" />Watch Mobile Eye video</a>                                                            <a href="http://www.youtube.com/v/Ekztk3euKEc?fs=1&hl=el_GR" title="Gaze Trail in Website Video 2" rel="lightbox;width=425;height=344"><img alt="icon1" src="/images/stories/texts/video_icon.jpg" height="30" width="30" />Watch Gazetrail Video</a>  <br /> <a href="http://www.youtube.com/v/mhvAJnPNhUU?fs=1&hl=el_GR" title="TV Spot Video" rel="lightbox;width=425;height=344"><img alt="icon1" style="margin-right: 10px; float: left;" src="/images/stories/texts/video_icon.jpg" height="30" width="30" />Watch Head Mount video</a>                                                        <a href="http://www.youtube.com/v/m2C7jOYf1OA?fs=1&hl=el_GR" rel="lightbox;width=425;height=344"><span name="allowFullScreen"> </span><span name="allowscriptaccess"> </span><img alt="icon1" src="/images/stories/texts/video_icon.jpg" height="30" width="30" />Watch Research Video</a> <br /><a target="_blank" href="/images/stories/texts/Research_Visual_Search.pdf"><img alt="icon1" src="/images/stories/texts/pdf-icon.jpg" height="30" width="30" />Visual Search Poster</a>                                                                <a target="_blank" href="/images/stories/texts/sample_report_emmetropia_gr.pdf"><img alt="icon1" src="/images/stories/texts/pdf-icon.jpg" height="30" width="30" />Sample Report Emmetropia</a></div> </td> </tr> </table> </div> </div> </div> </div> </div> </div> </div> <span class="article_separator"> </span> </div> </td> </tr> <tr> <td valign="top"><table width="100%" cellpadding="0" cellspacing="0"> <tr> <td valign="top" width="100%" class="article_column"> <div class="article-title"> <div class="article-title-text_first"><div class="article-title-bgs1"><div class="article-title-bgs2"> <table class="contentpaneopen"> <tr> <td class="contentheading" width="100%"> Some of our Clients <div class="article-indent"> </div> </td> <td width="100%"><div class="icon-indent"> <table> <tr> <td align="right" width="100%" class="buttonheading"><a href="/en?view=article&catid=34%3Apages&id=84%3Aclients&tmpl=component&print=1&layout=default&page=" title="Print" onclick="window.open(this.href,'win2','status=no,toolbar=no,scrollbars=yes,titlebar=no,menubar=no,resizable=yes,width=640,height=480,directories=no,location=no'); return false;" rel="nofollow"><img src="/templates/DEAD/images/printButton.png" alt="Print" /></a> </td> <td align="right" width="100%" class="buttonheading"><a href="/en/component/mailto/?tmpl=component&link=aHR0cHM6Ly93d3cuZXlldHJhY2tpbmcuZ3IvZW4vaG9tZS84NC1jbGllbnRz" title="E-mail" onclick="window.open(this.href,'win2','width=400,height=350,menubar=yes,resizable=yes'); return false;"><img src="/templates/DEAD/images/emailButton.png" alt="E-mail" /></a> </td> </tr> </table> </div></td> </tr> </table> </div></div></div></div> <div class="border_tile_x_bottom"> <div class="border_tile_y_left"> <div class="border_tile_y_right"> <div class="corner_bottom_right"> <div class="corner_bottom_left"> <div class="article-text-indent"> <div class="clear"> <table class="contentpaneopen"> <tr> <td valign="top" colspan="2"> <p style="text-align: center;"><img alt="3e_logo" src="/images/stories/3e_logo.jpg" height="86" width="127" />       <img alt="uniliver" src="/images/stories/unilver_logo.gif" border="0" />         <a target="_blank" href="http://emmetropia.gr/gr"><img alt="emmetropia" src="/images/stories/CLIENTS/Emmetropia Logo small.jpg" border="0" /></a> </p> <p style="text-align: center;"><a target="_blank" href="http://www.estros.gr/"><img alt="LOGO_estros" src="/images/stories/CLIENTS/LOGO_estros.png" width="122" /></a>     <img alt="medotics" src="/images/stories/CLIENTS/medotics.jpg" height="97" width="174" />    <img alt="xalkiadakis" src="/images/stories/CLIENTS/New Picture.png" width="174" /></p> </td> </tr> </table> </div> </div> </div> </div> </div> </div> </div> <span class="article_separator"> </span> </td> </tr> </table></td> </tr> <tr> <td valign="top" align="center" class="pagin-top"> <div class="pagin-indent"> <div class="pagin-top-border"> <br /> </div> </div> </td> </tr> <tr> <td valign="top" align="center" class="pagin-bottom"> </td> </tr> </table> </div> </div> </div> </div> </div> <div class="bgs_bottom"> </div> <div class="clear"> <div class="row2"></div> </div>   <div class="clear"> <div class="row2"> <div class="center_block">  <div id="under" style="position:relative;" <div class="columns1"> <h3>Eye Tracking</h3> <span style="text-align: justify;">Eye Tracking is the process of recording the eye movements using a detector (an Eye-Tracker). The detector traces two characteristics of the eye: the cornea reflexion and the eye pupil.</span> <a href="/en/eye-tracking/mobile-eye-en"><span class="link2">Read More</span></a></div> <div class="columns2"> <h3>Services</h3> <span style="text-align: justify;">The Eye Tracking technology can be used in a great number of applications: Web Usability, Print Adse-Ads, Shelf Testing, Industrial Design, TV Ads.</span> <a href="/en/services/web-analysis" class="link2">Read More</a></div> <div class="columns3"> <h3>Research</h3> <span style="text-align: justify;">Optotech research group apart from marketing is also involved in research studies. Two of the most important research projects that took place in Optotech are in collaboration with Emmetropia Eye Clinic.</span> <a href="/en/research" class="link2">read more</a></div> <div class="columns4"> <h3>Contact Information</h3> <ul> <li>16 Pediados Deksia</li> <li>Heraklion, 71201</li> <li>Crete, Greece</li> <li>Tel:+30 2810 229990</li> <li>Fax:+30 2810 343436</li> <li>info@eyetracking.gr </li> <li><a href="#" class="style1">www.eyetracking.gr</a> </li> </ul> </div> </div> </div> </div> </div>  <div class="footer"> <div class="foot"> <div class="copy">Copyright 2010 ©. 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