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0.15);--yds-color-tietaja-background-variant-2:#e8e9eb;--yds-color-tietaja-text-score:#009cb5;--yds-color-tietaja-border-highlight:#009cb5;--yds-infographic-weather-icon-cloud-light:#d8d9db;--yds-infographic-weather-icon-cloud-mid:#878a8b;--yds-infographic-weather-icon-cloud-dark:#4a4f54;--yds-infographic-weather-icon-moon:#95c6ff;--yds-infographic-weather-icon-droplet:#2684ff;--yds-infographic-weather-icon-sun:#ffc400;--yds-infographic-text-default:#131415;--yds-infographic-background:#ffffff;--yds-infographic-tooltip-background:#131415;--yds-infographic-gridline:#b4b6b7;--yds-infographic-text-negative:#f8f9fa;--yds-infographic-text-secondary:#4a4f54;--yds-infographic-text-dark:#131415;--yds-infographic-text-light:#f8f9fa;--yds-infographic-text-plus:#00809c;--yds-infographic-text-minus:#b83c35;--yds-infographic-news-default-1:#7c59fa;--yds-infographic-news-default-2:#009cb5;--yds-infographic-news-default-3:#0b54b4;--yds-infographic-news-default-4:#f56a1b;--yds-infographic-news-default-5:#80259f;--yds-infographic-news-default-6:#2f2372;--yds-infographic-news-monochrome-1:#1e1753;--yds-infographic-news-monochrome-2:#413091;--yds-infographic-news-monochrome-3:#694bd7;--yds-infographic-news-monochrome-4:#9479fb;--yds-infographic-news-monochrome-5:#b7a8fa;--yds-infographic-news-monochrome-6:#d3cbfb;--yds-infographic-sports-default-1:#5541ed;--yds-infographic-sports-default-2:#ea3e85;--yds-infographic-sports-default-3:#618515;--yds-infographic-sports-default-4:#8578f2;--yds-infographic-sports-default-5:#f273a8;--yds-infographic-sports-default-6:#2c4d01;--yds-infographic-sports-monochrome-1:#1a1476;--yds-infographic-sports-monochrome-2:#372bb1;--yds-infographic-sports-monochrome-3:#5541ed;--yds-infographic-sports-monochrome-4:#8578f2;--yds-infographic-sports-monochrome-5:#b3abf7;--yds-infographic-sports-monochrome-6:#ddd9fc;--yds-infographic-accent-news:#f26659;--yds-infographic-political-party-fi-kok-primary:#0357a5;--yds-infographic-political-party-fi-kok-secondary:#8eb4d7;--yds-infographic-political-party-fi-ps-primary:#159af0;--yds-infographic-political-party-fi-ps-secondary:#96d2f8;--yds-infographic-political-party-fi-sdp-primary:#e01515;--yds-infographic-political-party-fi-sdp-secondary:#ef9897;--yds-infographic-political-party-fi-vihr-primary:#769f20;--yds-infographic-political-party-fi-vihr-secondary:#bccf95;--yds-infographic-political-party-fi-kesk-primary:#096900;--yds-infographic-political-party-fi-kesk-secondary:#90bc8c;--yds-infographic-political-party-fi-vas-primary:#bb1054;--yds-infographic-political-party-fi-vas-secondary:#e094b2;--yds-infographic-political-party-fi-rkp-primary:#c97b2d;--yds-infographic-political-party-fi-rkp-secondary:#deb186;--yds-infographic-political-party-fi-kd-primary:#923de8;--yds-infographic-political-party-fi-kd-secondary:#cea8f5;--yds-infographic-political-party-fi-liik-primary:#c262b8;--yds-infographic-political-party-fi-liik-secondary:#e4b8df;--yds-infographic-political-party-fi-others-primary:#8d8e8f;--yds-infographic-political-party-fi-others-secondary:#cccccd;--yds-infographic-scale-strongly-agree:#009cb5;--yds-infographic-scale-agree:#5ddbe9;--yds-infographic-scale-neutral:#b4b6b7;--yds-infographic-scale-disagree:#f79c94;--yds-infographic-scale-strongly-disagree:#f26659;--yds-infographic-survey-yes:#009cb5;--yds-infographic-survey-no:#f26659;--yds-infographic-survey-empty:#d8d9db;--yds-infographic-survey-neutral:#878a8b;--yds-shadow-sm:0 0 8px 0 rgba(0, 0, 0, 0.15);--yds-shadow-md:0 0 16px 0 rgba(0, 0, 0, 0.15);--yds-shadow-lg:0 0 24px 0 rgba(0, 0, 0, 0.41);--ukko-background:#ffffff;--ukko-background-contrast:#131415;--feature-story-background:#000000;--ukko-grey-background:#f1f2f4;--ukko-navigation-background:#ffffff;--ukko-navigation-shadow:linear-gradient(0deg,rgba(19,20,21,0%),rgba(19,20,21,5%));--ukko-news-briefly-background:#ffffff;--ukko-default-item-background:#ffffff;--ukko-dark-item-background:#131415;--selko-footer-background:#e8e9eb;--ukko-overlay-background:#131415;--ukko-group-header-emphasis-background:#e90e43;--ukko-pulsating-dot:#e90e43;--ukko-link:#0a3276;--ukko-visited-link:#878a8b;--ukko-default-text:#131415;--ukko-dark-text:#f8f9fa;--ukko-text-contrast:#f8f9fa;--ukko-feature-story-text:#f8f9fa;--ukko-separator:rgba(0, 0, 0, 0.09);--ukko-dark-group-separator:rgba(255, 255, 255, 0.13);--ukko-alert:#e90e43;--ukko-focus:var(--yds-color-border-primary-focus);--ukko-location-select-option-hover:#f1f2f4;--ukko-location-select-option-focus:#ffffff;--ukko-location-select-scrollbar-background:#878a8b;--ukko-byline-background-color:#3d5483;--ukko-byline-journalistic-background-color:#ffffff;--ukko-byline-text-color:#f8f9fa;--ukko-kicker-journalistic-background:#4b075b;--ukko-live-udpates-separator:#d8d9db;--ukko-default-play-button-background:#ffffff;--ukko-default-play-button-icon-color:#000000;--ukko-default-play-button-text-color:#f8f9fa;--ukko-inverse-play-button-background:#000000;--ukko-inverse-play-button-icon-color:#ffffff;--ukko-inverse-play-button-text-color:#000000;--ukko-weather-warnings-background:#f8f9fa;--ukko-pollen-even-row-background:#f8f9fa;--ukko-playlist-header:#131415;--ukko-playlist-button-background:#f1f2f4;--ukko-playlist-button-color:#131415;--ukko-placeholder-gradient-color-1:#ecedef;--ukko-placeholder-gradient-color-2:#e0e1e3;-webkit-print-color-scheme:light dark;color-scheme:light dark;}/*!sc*/ @media (prefers-color-scheme:dark){.auto-detect-ukko-theme{--yds-color-background:#131415;--yds-color-background-variant:#1f2123;--yds-color-background-negative:#ffffff;--yds-color-background-navigation:#000000;--yds-color-background-control:rgba(255, 255, 255, 0.53);--yds-color-background-control-disabled:rgba(255, 255, 255, 0.21);--yds-color-background-input:#131415;--yds-color-background-highlight:#0b3f4b;--yds-color-background-interactive:#292b2d;--yds-color-background-dialog:#1f2123;--yds-color-background-dialog-overlay:rgba(0, 0, 0, 0.7);--yds-color-background-info-primary:#d8d9db;--yds-color-background-info-secondary:#292b2d;--yds-color-background-success:#33d59b;--yds-color-background-warning:#feb054;--yds-color-background-error:#f5517a;--yds-color-background-opinion-article:#3d5483;--yds-color-background-story:#1f2123;--yds-color-background-list:#131415;--yds-color-text-default:#f8f9fa;--yds-color-text-negative:#131415;--yds-color-text-input-placeholder:#878a8b;--yds-color-text-high-emphasis:rgba(255, 255, 255, 0.85);--yds-color-text-medium-emphasis:rgba(255, 255, 255, 0.71);--yds-color-text-disabled:rgba(255, 255, 255, 0.3);--yds-color-text-light:#f8f9fa;--yds-color-text-dark:#131415;--yds-color-text-light-high-contrast:#ffffff;--yds-color-action-primary:#f8f9fa;--yds-color-action-primary-variant:rgba(255, 255, 255, 0.71);--yds-color-action-secondary:rgba(255, 255, 255, 0.08);--yds-color-action-secondary-variant:rgba(255, 255, 255, 0.17);--yds-color-action-disabled:rgba(255, 255, 255, 0.21);--yds-color-action-danger-primary:#f77898;--yds-color-action-danger-primary-variant:#f5517a;--yds-color-border:#f8f9fa;--yds-color-border-disabled:rgba(255, 255, 255, 0.3);--yds-color-border-primary-focus:#29ccde;--yds-color-border-secondary-focus:#f8f9fa;--yds-color-border-separator:rgba(255, 255, 255, 0.13);--yds-color-illustrative-icons-icon-primary:#f8f9fa;--yds-color-illustrative-icons-icon-secondary:#009cb5;--yds-color-player-progress-bar:rgba(255, 255, 255, 0.3);--yds-color-player-progress-indicator:#29ccde;--yds-color-spinner-default:#ffffff;--yds-color-spinner-negative:#131415;--yds-color-spinner-highlight-default:#29ccde;--yds-color-spinner-highlight-negative:#009cb5;--yds-color-spinner-background-default:#292b2d;--yds-color-spinner-background-negative:#d8d9db;--yds-color-feedback-highlight:#29ccde;--yds-color-feedback-error:#f5517a;--yds-color-feedback-warning:#ff9c31;--yds-color-feedback-success:#03e592;--yds-color-feedback-live:#e90e43;--yds-color-logo-yle-background-brand:#f8f9fa;--yds-color-logo-tv1:#3311aa;--yds-color-logo-tv-2:#cb0fd0;--yds-color-logo-yle-teema:#fe8300;--yds-color-logo-yle-fem:#a3bd2f;--yds-color-logo-lastenareena:#feb500;--yds-color-logo-yle-radio-1:#dc006a;--yds-color-logo-yle-radio-suomi:#00b9eb;--yds-color-logo-yle-x:#fd2b77;--yds-color-logo-yle-x3m:#ff4c20;--yds-color-logo-yle-vega:#169bd4;--yds-color-logo-yle-klassinen:#0f7b87;--yds-color-logo-yle-sami-radio:#0049bf;--yds-color-logo-areena:#29ccde;--yds-color-logo-yle-background-default:#f8f9fa;--yds-color-logo-yle-text:#131415;--yds-color-logo-background:#ffffff;--yds-color-logo-nega:#ffffff;--yds-color-logo-text:#000000;--yds-color-logo-yle:#f8f9fa;--yds-color-brand-yle:#00b4c8;--yds-color-tag-live:#e90e43;--yds-color-tag-default:#ffffff;--yds-color-tag-opinion:#3d5483;--yds-color-tag-yle-corporate:#00809c;--yds-color-tag-primary-action:#f8f9fa;--yds-color-tag-primary-action-variant:rgba(255, 255, 255, 0.71);--yds-color-tag-secondary-action:rgba(255, 255, 255, 0.13);--yds-color-tag-secondary-action-variant:rgba(255, 255, 255, 0.08);--yds-color-shadow-s:rgba(0, 0, 0, 0.7);--yds-color-shadow-m:rgba(0, 0, 0, 0.7);--yds-color-shadow-l:rgba(0, 0, 0, 0.87);--yds-color-tietaja-background-player-card:rgba(0, 0, 0, 0.29);--yds-color-tietaja-background-variant-2:#292b2d;--yds-color-tietaja-text-score:#29ccde;--yds-color-tietaja-border-highlight:#29ccde;--yds-infographic-weather-icon-cloud-light:#d8d9db;--yds-infographic-weather-icon-cloud-mid:#878a8b;--yds-infographic-weather-icon-cloud-dark:#4a4f54;--yds-infographic-weather-icon-moon:#95c6ff;--yds-infographic-weather-icon-droplet:#ffffff;--yds-infographic-weather-icon-sun:#ffc400;--yds-infographic-text-default:#f8f9fa;--yds-infographic-background:#131415;--yds-infographic-tooltip-background:#ffffff;--yds-infographic-gridline:#4a4f54;--yds-infographic-text-negative:#131415;--yds-infographic-text-secondary:#b4b6b7;--yds-infographic-text-dark:#131415;--yds-infographic-text-light:#f8f9fa;--yds-infographic-text-plus:#29ccde;--yds-infographic-text-minus:#f26659;--yds-infographic-news-default-1:#7c59fa;--yds-infographic-news-default-2:#29ccde;--yds-infographic-news-default-3:#ffe387;--yds-infographic-news-default-4:#ff8f33;--yds-infographic-news-default-5:#9436b5;--yds-infographic-news-default-6:#fff3e2;--yds-infographic-news-monochrome-1:#e6e5ff;--yds-infographic-news-monochrome-2:#d3cbfb;--yds-infographic-news-monochrome-3:#b7a8fa;--yds-infographic-news-monochrome-4:#9479fb;--yds-infographic-news-monochrome-5:#694bd7;--yds-infographic-news-monochrome-6:#413091;--yds-infographic-sports-default-1:#5541ed;--yds-infographic-sports-default-2:#ea3e85;--yds-infographic-sports-default-3:#d4ff42;--yds-infographic-sports-default-4:#8578f2;--yds-infographic-sports-default-5:#f7abcb;--yds-infographic-sports-default-6:#ebfe8d;--yds-infographic-sports-monochrome-1:#eeeeff;--yds-infographic-sports-monochrome-2:#ddd9fc;--yds-infographic-sports-monochrome-3:#b3abf7;--yds-infographic-sports-monochrome-4:#8578f2;--yds-infographic-sports-monochrome-5:#5541ed;--yds-infographic-sports-monochrome-6:#372bb1;--yds-infographic-accent-news:#f26659;--yds-infographic-political-party-fi-kok-primary:#096de3;--yds-infographic-political-party-fi-kok-secondary:#0d4e9b;--yds-infographic-political-party-fi-ps-primary:#6fb4fc;--yds-infographic-political-party-fi-ps-secondary:#146498;--yds-infographic-political-party-fi-sdp-primary:#ff5a5a;--yds-infographic-political-party-fi-sdp-secondary:#a13e3f;--yds-infographic-political-party-fi-vihr-primary:#8fce29;--yds-infographic-political-party-fi-vihr-secondary:#5e8421;--yds-infographic-political-party-fi-kesk-primary:#099327;--yds-infographic-political-party-fi-kesk-secondary:#0d6020;--yds-infographic-political-party-fi-vas-primary:#e22a73;--yds-infographic-political-party-fi-vas-secondary:#8f214d;--yds-infographic-political-party-fi-rkp-primary:#ffdc5d;--yds-infographic-political-party-fi-rkp-secondary:#a1914a;--yds-infographic-political-party-fi-kd-primary:#923de8;--yds-infographic-political-party-fi-kd-secondary:#5f2c94;--yds-infographic-political-party-fi-liik-primary:#cf83c8;--yds-infographic-political-party-fi-liik-secondary:#7a5177;--yds-infographic-political-party-fi-others-primary:#aeb0b1;--yds-infographic-political-party-fi-others-secondary:#616263;--yds-infographic-scale-strongly-agree:#29ccde;--yds-infographic-scale-agree:#9cebf4;--yds-infographic-scale-neutral:#e8e9eb;--yds-infographic-scale-disagree:#f79c94;--yds-infographic-scale-strongly-disagree:#f26659;--yds-infographic-survey-yes:#29ccde;--yds-infographic-survey-no:#f26659;--yds-infographic-survey-empty:#e8e9eb;--yds-infographic-survey-neutral:#b4b6b7;--yds-shadow-sm:0 0 8px 0 rgba(0, 0, 0, 0.70);--yds-shadow-md:0 0 16px 0 rgba(0, 0, 0, 0.70);--yds-shadow-lg:0 0 24px 0 rgba(0, 0, 0, 0.87);--ukko-background:#131415;--ukko-background-contrast:#ffffff;--ukko-grey-background:var(--yds-color-background);--ukko-navigation-background:var(--yds-color-background-variant);--ukko-navigation-shadow:linear-gradient(0deg,rgba(0,0,0,0%),rgba(0,0,0,15%));--ukko-news-briefly-background:var(--yds-color-background-variant);--ukko-default-item-background:var(--yds-color-background-variant);--ukko-dark-item-background:var(--yds-color-background-variant);--selko-footer-background:#1f2123;--ukko-link:#ccdef5;--ukko-focus:var(--yds-color-border-primary-focus);--ukko-visited-link:#b4b6b7;--ukko-default-text:#f8f9fa;--ukko-text-contrast:#131415;--ukko-separator:rgba(255, 255, 255, 0.13);--ukko-alert:#e90e43;--ukko-location-select-option-hover:#292b2d;--ukko-default-play-button-background:#ffffff;--ukko-default-play-button-icon-color:#000000;--ukko-default-play-button-text-color:#f8f9fa;--ukko-inverse-play-button-background:#ffffff;--ukko-inverse-play-button-icon-color:#000000;--ukko-inverse-play-button-text-color:#f8f9fa;--ukko-weather-warnings-background:#323639;--ukko-pollen-even-row-background:#323639;--ukko-byline-journalistic-background-color:var(--yds-color-background);--ukko-placeholder-gradient-color-1:#191b1c;--ukko-placeholder-gradient-color-2:#1f2123;}}/*!sc*/ .dark-ukko-theme{-webkit-print-color-scheme:dark;color-scheme:dark;--yds-color-background:#131415;--yds-color-background-variant:#1f2123;--yds-color-background-negative:#ffffff;--yds-color-background-navigation:#000000;--yds-color-background-control:rgba(255, 255, 255, 0.53);--yds-color-background-control-disabled:rgba(255, 255, 255, 0.21);--yds-color-background-input:#131415;--yds-color-background-highlight:#0b3f4b;--yds-color-background-interactive:#292b2d;--yds-color-background-dialog:#1f2123;--yds-color-background-dialog-overlay:rgba(0, 0, 0, 0.7);--yds-color-background-info-primary:#d8d9db;--yds-color-background-info-secondary:#292b2d;--yds-color-background-success:#33d59b;--yds-color-background-warning:#feb054;--yds-color-background-error:#f5517a;--yds-color-background-opinion-article:#3d5483;--yds-color-background-story:#1f2123;--yds-color-background-list:#131415;--yds-color-text-default:#f8f9fa;--yds-color-text-negative:#131415;--yds-color-text-input-placeholder:#878a8b;--yds-color-text-high-emphasis:rgba(255, 255, 255, 0.85);--yds-color-text-medium-emphasis:rgba(255, 255, 255, 0.71);--yds-color-text-disabled:rgba(255, 255, 255, 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9.37285H14.4503C14.9976 9.37285 15.2418 9.15664 15.2418 8.67213C15.2418 7.64237 15.0266 6.27171 13.165 6.27171C11.5931 6.27171 10.8919 7.12946 10.8919 9.05247C10.8919 10.9297 11.5452 11.6281 13.3016 11.6281C14.0318 11.6281 14.6097 11.5152 14.8366 11.4111C14.9811 11.3495 15.1138 11.2572 15.1138 11V10.8122C15.113 10.5699 14.9748 10.4239 14.7432 10.4239Z" fill="currentColor"></path><path d="M12.0846 8.41359C12.1301 7.57715 12.4701 7.20312 13.1831 7.20312H13.1838C13.8614 7.20312 14.1661 7.56532 14.1975 8.41202L12.0846 8.41359Z" fill="currentColor"></path><path d="M31.4197 13.2932H25.348L23.7136 18.0002H20.0957L26.4898 0.198242H30.7749L37.0436 18.0002H33.1032L31.4197 13.2932ZM28.4689 3.60924L26.1405 10.5302H30.6719L28.4689 3.60924Z" fill="currentColor"></path><path d="M49.178 18L45.1885 11.925H42.4616V18H38.9421V0.621C38.9421 0.621 41.1944 0 45.2332 0C49.8676 0 52.6393 1.62 52.6393 5.2515C52.6393 8.9595 50.3601 10.5525 48.7258 11.277L53.3826 18H49.178ZM42.466 9.1125H46.4556C48.1661 8.3925 48.9586 7.47 48.9586 5.6025C48.9586 3.6585 47.5706 2.889 45.2914 2.889C43.8541 2.889 42.466 3.1365 42.466 3.1365V9.1125Z" fill="currentColor"></path><path d="M55.4691 17.9996V0.24707H67.5319V3.25757H59.0109V7.71257H66.3677V10.6016H59.0109V14.9846H67.7558V17.9996H55.4691Z" fill="currentColor"></path><path d="M70.3842 17.9996V0.24707H82.4469V3.25757H73.926V7.71257H81.2828V10.6016H73.926V14.9846H82.6708V17.9996H70.3842Z" fill="currentColor"></path><path d="M88.7872 17.9996H85.2947V0.24707H88.5633L97.1111 11.4746V0.24707H100.631V17.9996H97.9798L88.7872 6.20057V17.9996Z" fill="currentColor"></path><path d="M113.831 13.2932H107.759L106.129 18.0002H102.511L108.901 0.198242H113.186L119.455 18.0002H115.514L113.831 13.2932ZM110.884 3.60924L108.556 10.5302H113.087L110.884 3.60924Z" fill="currentColor"></path></svg><span class="_1m3quf82 fck75q2">Sarjat. 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class="ArticlePage__ArticlePageMainColumn-sc-d019dc0d-0 ePodpb"><div class="GridSystem__GridCell-sc-aec765a1-0 ArticlePage__ArticleGridCell-sc-d019dc0d-1 gsGJfu jivZPe"><div data-testid="article-wrapper" class="ArticleWrapper__Wrapper-sc-bbdc12b4-0 fUdway"><article class="yle__article arkki-theme-default" data-vrsproduct="uutiset"><header class="yle__article__header"><div class="sc-dtckWT dLhMQj"><div class="ydscr__sc-1nj4haw-0 dyGRyO"><div class="ydscr__sc-1nj4haw-3 ghhKWU"><div class="ydscr__sc-1nj4haw-5 jmKFLt"><svg width="24" height="24" fill="none" viewBox="0 0 24 24" aria-hidden="true"><path fill="currentColor" d="M13.26 8c0-.69-.56-1.25-1.25-1.25H12a1.25 1.25 0 0 0 0 2.5h.01c.69 0 1.25-.56 1.25-1.25M12 11c-.55 0-1 .45-1 1v4c0 .55.45 1 1 1s1-.45 1-1v-4c0-.55-.45-1-1-1M12 1C5.92 1 1 5.92 1 12s4.92 11 11 11 11-4.92 11-11S18.08 1 12 1m0 20a9 9 0 1 1 .001-18.001A9 9 0 0 1 12 21"></path></svg></div><div class="ydscr__sc-1nj4haw-1 dFYizK"><div class="ydscr__sc-1nj4haw-4 AnLJX">Artikkeli on yli 6 vuotta vanha</div></div></div></div></div><div class="sc-ewMzwg taepJ"><a href="https://yle.fi/t/18-205820/fi" aria-label="Lisää artikkeleita aiheesta Leikkikalut" class="ydscr__sc-w5hh4y-0 ftZGBr sc-gjXmFk eZuwUz">Leikkikalut</a></div><h1 class="sc-hUAZgl asJKO yle__article__heading yle__article__heading--1">Lelujätti ajautui konkurssiin, mutta pikkuliikkeet palvelevat persoonallisesti – kauppiaan ompelemat nuket ilostuttavat päiväkotilapsia ja pikkupotilaita</h1><p class="sc-ktvNQe sc-dslWvo hUYdmX cpEiOg yle__article__paragraph">Tässäkö ovat pienten lelukauppojen selviytymiskeinot? Yksi myy hyllymetreittäin Legoja ja toinen valmistaa uniikkeja nukkeja.</p><figure class="sc-jcvEFQ gaAVHD yle__article__figure"><script type="application/ld+json">{"@id":"3-10579980","@context":"https://schema.org","image":{"@type":"ImageObject","description":"Marja Manninen on ollut intohimoinen nukketeatteriharrastaja jo 1980-luvulta lähtien. Hän on opiskellut alaa Helsingissä ja Vaasassa.","copyrightHolder":"Janne Ahjopalo / Yle","url":"https://images.cdn.yle.fi/image/upload/ar_1.7777777910232544,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-3-10580312"}}</script><div class="sc-jIiDBi sc-lncAYT krYthw fEjbxf"><div class="sc-gtlvkJ ddgSYf"><div class="sc-jHswkR cEPfYZ"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcSet="https://images.cdn.yle.fi/image/upload/ar_1.7777777910232544,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-3-10580312 2x,https://images.cdn.yle.fi/image/upload/ar_1.7777777910232544,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-3-10580312 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcSet="https://images.cdn.yle.fi/image/upload/ar_1.7777777910232544,c_fill,g_faces,h_357,w_636/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-3-10580312 2x,https://images.cdn.yle.fi/image/upload/ar_1.7777777910232544,c_fill,g_faces,h_357,w_636/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-3-10580312 1x"/><img alt="Lelukauppa." src="https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-3-10580312" class="sc-cSaEAk cdhOGu"/></picture></div><div class="sc-beKSRx hHCGQd"><button aria-disabled="false" class="ydscr__sc-17sr1bx-0 ydscr__sc-17sr1bx-2 hkXxLi eEigQy"><span class="ydscr__sc-17sr1bx-7 evfPYu yds-button__content">Avaa kuvien katselu</span></button></div></div></div><figcaption class="sc-fCSSOr kGprtX"><span>Marja Manninen on ollut intohimoinen nukketeatteriharrastaja jo 1980-luvulta lähtien. Hän on opiskellut alaa Helsingissä ja Vaasassa.</span><span> Kuva: Janne Ahjopalo / Yle</span></figcaption></figure><div class="sc-lertIE kTspkI"><ul aria-label="Tekijät" class="sc-cYoYeT kAbMlH"><li class="sc-lkbiLU fbQXTy"><span class="sc-dOUtaJ fLwwxC">Janne Ahjopalo</span><span aria-hidden="true" class="sc-dOUtaJ fLwwxC">, </span></li><li class="sc-lkbiLU fbQXTy"><span class="sc-dOUtaJ fLwwxC">Mikko Tuomikoski</span></li></ul></div><div class="sc-bCCZMN ijFeZj"><div class="sc-ggPeai lantjH yle__article__date"><time class="sc-dmFEqP eNQWpc yle__article__date--published" dateTime="2019-01-06T09:30:00+02:00">6.1.2019 9:30</time></div></div></header><section class="yle__article__content"><aside class="sc-dxpuJR eMFpeC yle__article__aside" aria-label="Faktalaatikko"><div class="sc-frtHmg hpFJxu"><h2 class="sc-bCjwNj lhzqsP yle__article__heading yle__article__heading--4">Tästä on kyse</h2><ul class="sc-bACthX kVoeF yle__article__list yle__article__list--ul"><li class="sc-duGFKm hPraiZ">Pienet lelukaupat pyrkivät marketeista poikkeaviin valikoimiin.</li><li class="sc-duGFKm hPraiZ">Lasten ajankäytössä kännykkä on kova kilpailija leluille.</li><li class="sc-duGFKm hPraiZ">Leluala on muutoksessa, sillä BR ja Toys 'R' Us ajautuivat konkurssiin.</li></ul></div></aside><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph">Vaikka kansainvälinen lelujätti meni konkurssiin, suomalaisten suosimien peltomarkettien ja halpahallien hyllyt notkuvat leluja. Leluja voi ostaa vaikka ruokaostosten lomassa.</p><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph">Yle kertoi joulukuussa, kuinka <a class="sc-irDnDc bAHixw yle__article__link" href="https://yle.fi/uutiset/3-10574525" role="link">BR ja Toys 'R' Us -leluliikkeiden tanskalaisomistaja konkurssiin</a>. Lopullisena naulana arkkuun oli emoyhtiö Top Toyn mukaan heikko joulumyynti. Helsingin Sanomien mukaan<a class="sc-irDnDc bAHixw yle__article__link" href="https://www.hs.fi/talous/art-2000005954019.html" role="link"> lapset lopettavat leluilla leikkimisen yhä nuorempana</a>. Kauppalehti on kirjoittanut <a class="sc-irDnDc bAHixw yle__article__link" href="https://www.kauppalehti.fi/uutiset/suomessa-on-enaa-alle-kymmenen-yksityista-lelukauppaa-muutos-on-raju-kun-vertaa-ruotsiin/76b4abfb-98d8-326d-a4c6-5aaa79c11c7c" role="link">pienten lelukauppojen olevan tiukoilla</a>.</p><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph">Markettien ja nettikauppojen lisäksi suomalaisia palvelee arviolta kymmenkunta pientä leluliikettä, jotka pyrkivät pysymään pinnalla omintakeisuudella ja henkilökohtaisella palvelulla.</p><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph">Vierailimme niistä kahdessa. Mitä ne tarjoavat asiakkailleen?</p><h2 class="sc-gQJZgv fSSIlI yle__article__heading yle__article__heading--3">Tutkimusmatka sadun maailmaan</h2><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph">Kaleidoskooppeja, puisia pikkuhuonekaluja, minihaitareita. Leluja Ranskasta, Tanskasta ja Saksasta. Omatekoisia käsinukkeja ja langan päässä sätkiviä marionetteja. Näitä ei marketista löydy.</p><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph">Marjan Kammari on tuttu monelle paljasjalkaiselle stadilaiselle. Vuonna 1988 Helsingissä Hakaniemen hallissa aloittanut leluliike toimii nykyisin Lahdessa. Myymälä tarjoaa katsojalleen visuaalista ilotulitusta – aivan kuin matkustaisit satukirjan maailmaan.</p><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph">Satuhahmoa itsekin muistuttava yrittäjä <strong class="sc-fQMTnL jFPcdh yle__article__strong">Marja Manninen</strong> on tyytyväinen joulumyyntiin. Hän ei vain myy leluja, vaan ompelee nukkeja myymälässään. Se tuo kotoisan tunnelman asiakkaalle.</p><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph">– Ennen käytin ompelemiseen illat ja viikonloput, mutta nyt kaikki tapahtuu puodin aukioloaikana.</p><figure class="sc-jcvEFQ hSACyE yle__article__figure"><script type="application/ld+json">{"@id":"3-10579980","@context":"https://schema.org","image":{"@type":"ImageObject","description":"Pienet yksityiskohdat kruunaavat hiirinuken.","copyrightHolder":"Janne Ahjopalo / Yle","url":"https://images.cdn.yle.fi/image/upload/ar_1.7758046388626099,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-3-10580311"}}</script><div class="sc-jIiDBi sc-lncAYT krYthw dfDsZf"><div class="sc-gtlvkJ ddgSYf"><div class="sc-jHswkR cEPfYZ"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcSet="https://images.cdn.yle.fi/image/upload/ar_1.7758046388626099,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-3-10580311 2x,https://images.cdn.yle.fi/image/upload/ar_1.7758046388626099,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-3-10580311 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcSet="https://images.cdn.yle.fi/image/upload/ar_1.7758046388626099,c_fill,g_faces,h_358,w_636/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-3-10580311 2x,https://images.cdn.yle.fi/image/upload/ar_1.7758046388626099,c_fill,g_faces,h_358,w_636/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-3-10580311 1x"/><img alt="Lelukauppa." src="https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-3-10580311" loading="lazy" class="sc-cSaEAk cdhOGu"/></picture></div><div class="sc-beKSRx hHCGQd"><button aria-disabled="false" class="ydscr__sc-17sr1bx-0 ydscr__sc-17sr1bx-2 hkXxLi eEigQy"><span class="ydscr__sc-17sr1bx-7 evfPYu yds-button__content">Avaa kuvien katselu</span></button></div></div></div><figcaption class="sc-fCSSOr kGprtX"><span>Pienet yksityiskohdat kruunaavat hiirinuken.</span><span> Kuva: Janne Ahjopalo / Yle</span></figcaption></figure><figure class="sc-jcvEFQ hSACyE yle__article__figure"><script type="application/ld+json">{"@id":"3-10579980","@context":"https://schema.org","image":{"@type":"ImageObject","description":"Myymälä on yrittäjälle kuin toinen koti.","copyrightHolder":"Janne Ahjopalo / Yle","url":"https://images.cdn.yle.fi/image/upload/ar_1.7758046388626099,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-3-10580317"}}</script><div class="sc-jIiDBi sc-lncAYT krYthw dfDsZf"><div class="sc-gtlvkJ ddgSYf"><div class="sc-jHswkR cEPfYZ"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcSet="https://images.cdn.yle.fi/image/upload/ar_1.7758046388626099,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-3-10580317 2x,https://images.cdn.yle.fi/image/upload/ar_1.7758046388626099,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-3-10580317 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcSet="https://images.cdn.yle.fi/image/upload/ar_1.7758046388626099,c_fill,g_faces,h_358,w_636/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-3-10580317 2x,https://images.cdn.yle.fi/image/upload/ar_1.7758046388626099,c_fill,g_faces,h_358,w_636/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-3-10580317 1x"/><img alt="Lelukauppa." src="https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-3-10580317" loading="lazy" class="sc-cSaEAk cdhOGu"/></picture></div><div class="sc-beKSRx hHCGQd"><button aria-disabled="false" class="ydscr__sc-17sr1bx-0 ydscr__sc-17sr1bx-2 hkXxLi eEigQy"><span class="ydscr__sc-17sr1bx-7 evfPYu yds-button__content">Avaa kuvien katselu</span></button></div></div></div><figcaption class="sc-fCSSOr kGprtX"><span>Myymälä on yrittäjälle kuin toinen koti.</span><span> Kuva: Janne Ahjopalo / Yle</span></figcaption></figure><figure class="sc-jcvEFQ hSACyE yle__article__figure"><script type="application/ld+json">{"@id":"3-10579980","@context":"https://schema.org","image":{"@type":"ImageObject","description":"Mannisen ompelemat kurkkaavat nuket ovat suosittuja päiväkodeissa.","copyrightHolder":"Janne Ahjopalo / Yle","url":"https://images.cdn.yle.fi/image/upload/ar_1.7758046388626099,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-3-10580309"}}</script><div class="sc-jIiDBi sc-lncAYT krYthw dfDsZf"><div class="sc-gtlvkJ ddgSYf"><div class="sc-jHswkR cEPfYZ"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcSet="https://images.cdn.yle.fi/image/upload/ar_1.7758046388626099,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-3-10580309 2x,https://images.cdn.yle.fi/image/upload/ar_1.7758046388626099,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-3-10580309 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcSet="https://images.cdn.yle.fi/image/upload/ar_1.7758046388626099,c_fill,g_faces,h_358,w_636/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-3-10580309 2x,https://images.cdn.yle.fi/image/upload/ar_1.7758046388626099,c_fill,g_faces,h_358,w_636/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-3-10580309 1x"/><img alt="Lelukauppa." src="https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-3-10580309" loading="lazy" class="sc-cSaEAk cdhOGu"/></picture></div><div class="sc-beKSRx hHCGQd"><button aria-disabled="false" class="ydscr__sc-17sr1bx-0 ydscr__sc-17sr1bx-2 hkXxLi eEigQy"><span class="ydscr__sc-17sr1bx-7 evfPYu yds-button__content">Avaa kuvien katselu</span></button></div></div></div><figcaption class="sc-fCSSOr kGprtX"><span>Mannisen ompelemat kurkkaavat nuket ovat suosittuja päiväkodeissa.</span><span> Kuva: Janne Ahjopalo / Yle</span></figcaption></figure><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph">Mannisen nuket ovat lähinnä eläinhahmoja. Niitä hän on valmistanut pikkupotilaiden iloksi Helsingin Lastenklinikalle ja Auroran lastenpsykiatriselle osastolle.</p><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph">– Nuket ovat tuoneet lohtua, kun lapset ovat joutuneet ikäviin operaatioihin.</p><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph">Lisäksi eläinhahmoja on päätynyt päiväkoteihin ja alakouluihin eri puolille Suomea. Lastentarhanopettajat ovat kertoneet lelukauppiaalle, että käsinukke vetoaa lapseen.</p><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph">– Ne toimivat kuulemma jopa eräänlaisina terapialeluina. Eräs ujo poika oli saanut rohkeutta, kun lastentarhanopettaja oli esitellyt kurkkaavaa hiirtä.</p><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph">Kurkkaavalla hiirellä Manninen tarkoittaa pehmohiirtä, joka nousee pienestä ämpäristä, kun sitä nostetaan esiin kepin avulla. Lastentarhanopettaja oli kertonut nuken avulla pojalle tarinaa hiiren ujoudesta.</p><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph">Muovileluja lahtelainen pikkuliike ei myy ollenkaan. Heinolassa toimiva myymälä on tässä suhteessa tyystin erilainen.</p><figure class="sc-jcvEFQ hSACyE yle__article__figure"><script type="application/ld+json">{"@id":"3-10579980","@context":"https://schema.org","image":{"@type":"ImageObject","description":"Ranskalainen pikkuhaitari saattaa innostaa lapsen vaikka muusikoksi.","copyrightHolder":"Janne Ahjopalo / Yle","url":"https://images.cdn.yle.fi/image/upload/ar_1.7777777910232544,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-3-10580316"}}</script><div class="sc-jIiDBi sc-lncAYT krYthw fEjbxf"><div class="sc-gtlvkJ ddgSYf"><div class="sc-jHswkR cEPfYZ"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcSet="https://images.cdn.yle.fi/image/upload/ar_1.7777777910232544,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-3-10580316 2x,https://images.cdn.yle.fi/image/upload/ar_1.7777777910232544,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-3-10580316 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcSet="https://images.cdn.yle.fi/image/upload/ar_1.7777777910232544,c_fill,g_faces,h_357,w_636/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-3-10580316 2x,https://images.cdn.yle.fi/image/upload/ar_1.7777777910232544,c_fill,g_faces,h_357,w_636/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-3-10580316 1x"/><img alt="Lelukauppa." src="https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-3-10580316" loading="lazy" class="sc-cSaEAk cdhOGu"/></picture></div><div class="sc-beKSRx hHCGQd"><button aria-disabled="false" class="ydscr__sc-17sr1bx-0 ydscr__sc-17sr1bx-2 hkXxLi eEigQy"><span class="ydscr__sc-17sr1bx-7 evfPYu yds-button__content">Avaa kuvien katselu</span></button></div></div></div><figcaption class="sc-fCSSOr kGprtX"><span>Ranskalainen pikkuhaitari saattaa innostaa lapsen vaikka muusikoksi.</span><span> Kuva: Janne Ahjopalo / Yle</span></figcaption></figure><figure class="sc-jcvEFQ hSACyE yle__article__figure"><script type="application/ld+json">{"@id":"3-10579980","@context":"https://schema.org","image":{"@type":"ImageObject","description":"Palapelit kehittävät keskittymiskykyä.","copyrightHolder":"Janne Ahjopalo / Yle","url":"https://images.cdn.yle.fi/image/upload/ar_1.7758046388626099,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-3-10580313"}}</script><div class="sc-jIiDBi sc-lncAYT krYthw dfDsZf"><div class="sc-gtlvkJ ddgSYf"><div class="sc-jHswkR cEPfYZ"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcSet="https://images.cdn.yle.fi/image/upload/ar_1.7758046388626099,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-3-10580313 2x,https://images.cdn.yle.fi/image/upload/ar_1.7758046388626099,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-3-10580313 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcSet="https://images.cdn.yle.fi/image/upload/ar_1.7758046388626099,c_fill,g_faces,h_358,w_636/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-3-10580313 2x,https://images.cdn.yle.fi/image/upload/ar_1.7758046388626099,c_fill,g_faces,h_358,w_636/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-3-10580313 1x"/><img alt="Lelukauppa." src="https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-3-10580313" loading="lazy" class="sc-cSaEAk cdhOGu"/></picture></div><div class="sc-beKSRx hHCGQd"><button aria-disabled="false" class="ydscr__sc-17sr1bx-0 ydscr__sc-17sr1bx-2 hkXxLi eEigQy"><span class="ydscr__sc-17sr1bx-7 evfPYu yds-button__content">Avaa kuvien katselu</span></button></div></div></div><figcaption class="sc-fCSSOr kGprtX"><span>Palapelit kehittävät keskittymiskykyä.</span><span> Kuva: Janne Ahjopalo / Yle</span></figcaption></figure><figure class="sc-jcvEFQ hSACyE yle__article__figure"><script type="application/ld+json">{"@id":"3-10579980","@context":"https://schema.org","image":{"@type":"ImageObject","description":"Moni aikuinen muistaa kaleidoskoopit lapsuudestaan.","copyrightHolder":"Janne Ahjopalo / Yle","url":"https://images.cdn.yle.fi/image/upload/ar_1.7777777910232544,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-3-10580314"}}</script><div class="sc-jIiDBi sc-lncAYT krYthw fEjbxf"><div class="sc-gtlvkJ ddgSYf"><div class="sc-jHswkR cEPfYZ"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcSet="https://images.cdn.yle.fi/image/upload/ar_1.7777777910232544,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-3-10580314 2x,https://images.cdn.yle.fi/image/upload/ar_1.7777777910232544,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-3-10580314 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcSet="https://images.cdn.yle.fi/image/upload/ar_1.7777777910232544,c_fill,g_faces,h_357,w_636/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-3-10580314 2x,https://images.cdn.yle.fi/image/upload/ar_1.7777777910232544,c_fill,g_faces,h_357,w_636/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-3-10580314 1x"/><img alt="Lelukauppa." src="https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-3-10580314" loading="lazy" class="sc-cSaEAk cdhOGu"/></picture></div><div class="sc-beKSRx hHCGQd"><button aria-disabled="false" class="ydscr__sc-17sr1bx-0 ydscr__sc-17sr1bx-2 hkXxLi eEigQy"><span class="ydscr__sc-17sr1bx-7 evfPYu yds-button__content">Avaa kuvien katselu</span></button></div></div></div><figcaption class="sc-fCSSOr kGprtX"><span>Moni aikuinen muistaa kaleidoskoopit lapsuudestaan.</span><span> Kuva: Janne Ahjopalo / Yle</span></figcaption></figure><h2 class="sc-gQJZgv fSSIlI yle__article__heading yle__article__heading--3">Vanhempienkin mieltymykset vaikuttavat ostopäätökseen</h2><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph">Heinolalaisen lelukaupan nimikin jo kertoo, että täältä löytyy muovileluja: Heinolan Talous-muovi ja lelu. Myymälä saa ensikertalaisen haukkomaan henkeään, sillä <strong class="sc-fQMTnL jFPcdh yle__article__strong">Terho Endénin</strong> lelukauppa suorastaan tulvii ihmeteltävää.</p><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph">Lego-tuotteita on monta kymmentä hyllymetriä. Leikkiautoja on satoja, samoin nukkeja. Lautapelejä löytyy kymmenittäin klassikoista kauden uutuuksiin. Endén muistaa jokaisen tuotteen ulkoa, sillä hän myynyt leluja yli 30 vuotta.</p><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph">– Asiakkaat arvostavat merkkituotteita ja sitä, että täällä on oma sortimentti. Täältä löytää sellaisia leluja, joita marketeissa ei myydä.</p><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph">Lelukaupan konkarin mukaan klassikkolelujen suosio perustuu siihen, että vanhemmat ja isovanhemmatkin ovat leikkineet niillä. Siksi he ostavat mielellään jälkipolville tuttuja tuotteita, kuten Legoja, Fortuna-pelejä ja Schleichin muovifiguureja.</p><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph">– Lautapelit ovat myös suosittuja. Uutuudetkin myyvät, kuten joka vuosi valittava Vuoden peli. Mutta eivät ne pärjää sellaisille klassikoille kuin Afrikan tähti, Kimble ja Monopoli.</p><figure class="sc-jcvEFQ hSACyE yle__article__figure"><script type="application/ld+json">{"@id":"3-10579980","@context":"https://schema.org","image":{"@type":"ImageObject","description":"Terho Endén kädessään harvinainen Schleich-metsuri.","copyrightHolder":"Mikko Tuomikoski / Yle","url":"https://images.cdn.yle.fi/image/upload/ar_1.7758046388626099,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-3-10580322"}}</script><div class="sc-jIiDBi sc-lncAYT krYthw dfDsZf"><div class="sc-gtlvkJ ddgSYf"><div class="sc-jHswkR cEPfYZ"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcSet="https://images.cdn.yle.fi/image/upload/ar_1.7758046388626099,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-3-10580322 2x,https://images.cdn.yle.fi/image/upload/ar_1.7758046388626099,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-3-10580322 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcSet="https://images.cdn.yle.fi/image/upload/ar_1.7758046388626099,c_fill,g_faces,h_358,w_636/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-3-10580322 2x,https://images.cdn.yle.fi/image/upload/ar_1.7758046388626099,c_fill,g_faces,h_358,w_636/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-3-10580322 1x"/><img alt="Lelukauppa." src="https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-3-10580322" loading="lazy" class="sc-cSaEAk cdhOGu"/></picture></div><div class="sc-beKSRx hHCGQd"><button aria-disabled="false" class="ydscr__sc-17sr1bx-0 ydscr__sc-17sr1bx-2 hkXxLi eEigQy"><span class="ydscr__sc-17sr1bx-7 evfPYu yds-button__content">Avaa kuvien katselu</span></button></div></div></div><figcaption class="sc-fCSSOr kGprtX"><span>Terho Endén kädessään harvinainen Schleich-metsuri.</span><span> Kuva: Mikko Tuomikoski / Yle</span></figcaption></figure><figure class="sc-jcvEFQ hSACyE yle__article__figure"><script type="application/ld+json">{"@id":"3-10579980","@context":"https://schema.org","image":{"@type":"ImageObject","description":"Klassikoita vuosikymmenten varrelta.","copyrightHolder":"Mikko Tuomikoski / Yle","url":"https://images.cdn.yle.fi/image/upload/ar_1.7758046388626099,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-3-10580321"}}</script><div class="sc-jIiDBi sc-lncAYT krYthw dfDsZf"><div class="sc-gtlvkJ ddgSYf"><div class="sc-jHswkR cEPfYZ"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcSet="https://images.cdn.yle.fi/image/upload/ar_1.7758046388626099,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-3-10580321 2x,https://images.cdn.yle.fi/image/upload/ar_1.7758046388626099,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-3-10580321 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcSet="https://images.cdn.yle.fi/image/upload/ar_1.7758046388626099,c_fill,g_faces,h_358,w_636/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-3-10580321 2x,https://images.cdn.yle.fi/image/upload/ar_1.7758046388626099,c_fill,g_faces,h_358,w_636/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-3-10580321 1x"/><img alt="Lelukauppa." src="https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-3-10580321" loading="lazy" class="sc-cSaEAk cdhOGu"/></picture></div><div class="sc-beKSRx hHCGQd"><button aria-disabled="false" class="ydscr__sc-17sr1bx-0 ydscr__sc-17sr1bx-2 hkXxLi eEigQy"><span class="ydscr__sc-17sr1bx-7 evfPYu yds-button__content">Avaa kuvien katselu</span></button></div></div></div><figcaption class="sc-fCSSOr kGprtX"><span>Klassikoita vuosikymmenten varrelta.</span><span> Kuva: Mikko Tuomikoski / Yle</span></figcaption></figure><figure class="sc-jcvEFQ hSACyE yle__article__figure"><script type="application/ld+json">{"@id":"3-10579980","@context":"https://schema.org","image":{"@type":"ImageObject","description":"Asiakkaat arvostavat marketista poikkeavaa valikoimaa.","copyrightHolder":"Mikko Tuomikoski / Yle","url":"https://images.cdn.yle.fi/image/upload/ar_1.7738358974456787,c_fill,g_faces,h_432,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-3-10580320"}}</script><div class="sc-jIiDBi sc-lncAYT krYthw fjCLkP"><div class="sc-gtlvkJ ddgSYf"><div class="sc-jHswkR cEPfYZ"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcSet="https://images.cdn.yle.fi/image/upload/ar_1.7738358974456787,c_fill,g_faces,h_432,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-3-10580320 2x,https://images.cdn.yle.fi/image/upload/ar_1.7738358974456787,c_fill,g_faces,h_432,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-3-10580320 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcSet="https://images.cdn.yle.fi/image/upload/ar_1.7738358974456787,c_fill,g_faces,h_358,w_636/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-3-10580320 2x,https://images.cdn.yle.fi/image/upload/ar_1.7738358974456787,c_fill,g_faces,h_358,w_636/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-3-10580320 1x"/><img alt="Lelukauppa." src="https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-3-10580320" loading="lazy" class="sc-cSaEAk cdhOGu"/></picture></div><div class="sc-beKSRx hHCGQd"><button aria-disabled="false" class="ydscr__sc-17sr1bx-0 ydscr__sc-17sr1bx-2 hkXxLi eEigQy"><span class="ydscr__sc-17sr1bx-7 evfPYu yds-button__content">Avaa kuvien katselu</span></button></div></div></div><figcaption class="sc-fCSSOr kGprtX"><span>Asiakkaat arvostavat marketista poikkeavaa valikoimaa.</span><span> Kuva: Mikko Tuomikoski / Yle</span></figcaption></figure><h2 class="sc-gQJZgv fSSIlI yle__article__heading yle__article__heading--3">Konkurssi ei tullut yllätyksenä, eikä nettikauppa pelota</h2><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph">Moni kuluttaja yllättyi kuullessaan kansainvälisen Top Toy -leluyrityksen konkurssista. Yrittäjä Terho Endénille uutinen ei tullut yllätyksenä.</p><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph">– Mielestäni heillä oli väärä tuotevalikoima. Siellä ei ollut riitävästi merkkituotteita. Minä en olisi ottanut puoliakaan heidän tuotteistaan omaan liikkeeseeni.</p><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph">Sitten lelukauppias kertoo hurjan väitteen. Endén oli käynyt tutustumassa ketjun liikkeeseen sen jälkeen, kun oli omien sanojensa mukaan paljastanut "vakoojan" liikkeestään.</p><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph">– Tänne tuli nainen, joka kierteli joka nurkan ja otti valokuvia ilman lupaa. Kiljaisin, että tiedätte varmaan: täällä ei saa kuvata. Hän tuli sitten juttelemaan ja kertoi olevansa itsekin lelukauppias. Liike ei kuitenkaan ollut hänen omansa, vaan kuului tähän ketjuun.</p><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph">Monella alalla pelätään nettikaupan vievän asiakkaat ja syövän katteet, mutta Endén uskoo kivijalkakaupan vetovoimaan, kun puhutaan leluista.</p><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph">– Moni vakioasiakas on sanonut, ettei osta netistä. He haluavat nähdä sen tavaran livenä.</p><figure class="sc-jcvEFQ hSACyE yle__article__figure"><script type="application/ld+json">{"@id":"3-10579980","@context":"https://schema.org","image":{"@type":"ImageObject","description":"Legoja on myytävänä useammallakin seinällä. ","copyrightHolder":"Mikko Tuomikoski / Yle","url":"https://images.cdn.yle.fi/image/upload/ar_1.7777777910232544,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-3-10581409"}}</script><div class="sc-jIiDBi sc-lncAYT krYthw fEjbxf"><div class="sc-gtlvkJ ddgSYf"><div class="sc-jHswkR cEPfYZ"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcSet="https://images.cdn.yle.fi/image/upload/ar_1.7777777910232544,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-3-10581409 2x,https://images.cdn.yle.fi/image/upload/ar_1.7777777910232544,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-3-10581409 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcSet="https://images.cdn.yle.fi/image/upload/ar_1.7777777910232544,c_fill,g_faces,h_357,w_636/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-3-10581409 2x,https://images.cdn.yle.fi/image/upload/ar_1.7777777910232544,c_fill,g_faces,h_357,w_636/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-3-10581409 1x"/><img alt="Lelukauppa." src="https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-3-10581409" loading="lazy" class="sc-cSaEAk cdhOGu"/></picture></div><div class="sc-beKSRx hHCGQd"><button aria-disabled="false" class="ydscr__sc-17sr1bx-0 ydscr__sc-17sr1bx-2 hkXxLi eEigQy"><span class="ydscr__sc-17sr1bx-7 evfPYu yds-button__content">Avaa kuvien katselu</span></button></div></div></div><figcaption class="sc-fCSSOr kGprtX"><span>Legoja on myytävänä useammallakin seinällä. </span><span> Kuva: Mikko Tuomikoski / Yle</span></figcaption></figure><h2 class="sc-gQJZgv fSSIlI yle__article__heading yle__article__heading--3">Kännykkä lyhentää leikki-ikää</h2><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph">Lelukaupan pahin kilpailija on Terho Endénin mukaan kännykkä, joka katkaisee lasten leikki-iän aiempaa varhemmin.</p><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph">– Moni lapsi saa kännykän mennessään kouluun. Se korvaa samalla monta leikkikalua. Ennen lapset leikkivät yli kymmenen vuoden ikään.</p><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph">Tämä näkyy ja kuuluu esimerkiksi vanhempien kommenteista. Monet ovat huolissaan lapsen kehityksestä ja haluavat ostaa leluja, jotka esimerkiksi opettavat keskittymään.</p><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph">– Vanhemmat ostavat esimerkiksi Legoja, koska muistavat, kuinka itse keskittyivät niiden rakentamiseen. Samasta syystä ostetaan vaikkapa pienoismalleja, että lapset tekisivät jotain muutakin, kuin puuhaisivat kännykän kanssa.</p><figure class="sc-jcvEFQ hSACyE yle__article__figure"><script type="application/ld+json">{"@id":"3-10579980","@context":"https://schema.org","image":{"@type":"ImageObject","description":"Nuket tervehtivät Marjan Kammarin asiakkaita jo ovensuussa.","copyrightHolder":"Janne Ahjopalo / Yle","url":"https://images.cdn.yle.fi/image/upload/ar_1.7738358974456787,c_fill,g_faces,h_432,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-3-10580318"}}</script><div class="sc-jIiDBi sc-lncAYT krYthw fjCLkP"><div class="sc-gtlvkJ ddgSYf"><div class="sc-jHswkR cEPfYZ"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcSet="https://images.cdn.yle.fi/image/upload/ar_1.7738358974456787,c_fill,g_faces,h_432,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-3-10580318 2x,https://images.cdn.yle.fi/image/upload/ar_1.7738358974456787,c_fill,g_faces,h_432,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-3-10580318 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcSet="https://images.cdn.yle.fi/image/upload/ar_1.7738358974456787,c_fill,g_faces,h_358,w_636/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-3-10580318 2x,https://images.cdn.yle.fi/image/upload/ar_1.7738358974456787,c_fill,g_faces,h_358,w_636/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-3-10580318 1x"/><img alt="Lelukauppa." src="https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-3-10580318" loading="lazy" class="sc-cSaEAk cdhOGu"/></picture></div><div class="sc-beKSRx hHCGQd"><button aria-disabled="false" class="ydscr__sc-17sr1bx-0 ydscr__sc-17sr1bx-2 hkXxLi eEigQy"><span class="ydscr__sc-17sr1bx-7 evfPYu yds-button__content">Avaa kuvien katselu</span></button></div></div></div><figcaption class="sc-fCSSOr kGprtX"><span>Nuket tervehtivät Marjan Kammarin asiakkaita jo ovensuussa.</span><span> Kuva: Janne Ahjopalo / Yle</span></figcaption></figure><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph"><strong class="sc-fQMTnL jFPcdh yle__article__strong">Lue myös:</strong></p><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph"><a class="sc-irDnDc bAHixw yle__article__link" href="https://yle.fi/uutiset/3-10582735" role="link">Konkurssiin mennyt lelujätti avasi sittenkin osan liikkeistään – Suomessa avoinna 10 myymälää</a></p><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph"><a class="sc-irDnDc bAHixw yle__article__link" href="https://yle.fi/uutiset/3-10528391" role="link">Lelukauppa elää Suomessa vain joulusesongin ansiosta – palkittu lelukauppias: "Meillä on kaksi kuukautta aikaa tehdä tulos, loppuvuosi on tappiollista"</a></p><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph"><a class="sc-irDnDc bAHixw yle__article__link" href="https://yle.fi/uutiset/3-10574525" role="link">BR ja Toys 'R' Us -leluliikkeiden tanskalaisomistaja konkurssiin – syynä heikko joulumyynti</a></p><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph"><a class="sc-irDnDc bAHixw yle__article__link" href="https://yle.fi/uutiset/3-10563816" role="link">"Muovimoska"lelut ärsyttävät vanhempia, mutta silti joulun ostetuimmat lahjat ovat juuri sellaisia – neljä vinkkiä siihen, miten voit hallita lasten lelumäärää ekologisesti</a></p><p class="sc-ktvNQe sc-WwxRR hUYdmX eUVjgm yle__article__paragraph"><a class="sc-irDnDc bAHixw yle__article__link" href="https://yle.fi/uutiset/3-10561133" role="link">Lelumuseon perustanut rakastaa nukkekotejaan: "63-vuotiaana mietin, tuleekohan minusta koskaan aikuista"</a></p></section><footer class="yle__article__footer"><div class="sc-ejHFSJ dThUXz"></div><div><div class="sc-hORkcV fsUWYd"><a href="https://yle.fi/t/18-205820/fi" aria-label="Lisää artikkeleita aiheesta Leikkikalut" 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Yksi myy hyllymetreittäin Legoja ja toinen valmistaa uniikkeja nukkeja.","mainMedia":[{"recommendedFormat":"jpg","aspect":1.7777777910232544,"alt":"Lelukauppa.","caption":"Marja Manninen on ollut intohimoinen nukketeatteriharrastaja jo 1980-luvulta lähtien. Hän on opiskellut alaa Helsingissä ja Vaasassa.","id":"13-3-10580312","source":"Janne Ahjopalo \u002F Yle","type":"image","copyright":[{"value":"Janne Ahjopalo \u002F Yle","language":"und"}]},{"recommendedFormat":"jpg","aspect":1.7758046388626099,"alt":"Lelukauppa.","id":"13-3-10580317","source":"Janne Ahjopalo \u002F Yle","type":"image","copyright":[{"value":"Janne Ahjopalo \u002F Yle","language":"und"}]},{"recommendedFormat":"jpg","aspect":1.7738358974456787,"alt":"Lelukauppa.","id":"13-3-10580320","source":"Mikko Tuomikoski \u002F Yle","type":"image","copyright":[{"value":"Mikko Tuomikoski \u002F Yle","language":"und"}]},{"recommendedFormat":"jpg","aspect":1.7758046388626099,"alt":"Lelukauppa.","id":"13-3-10580322","source":"Mikko Tuomikoski \u002F Yle","type":"image","copyright":[{"value":"Mikko Tuomikoski \u002F Yle","language":"und"}]},{"recommendedFormat":"jpg","aspect":1.7758046388626099,"alt":"Lelukauppa.","id":"13-3-10580321","source":"Mikko Tuomikoski \u002F Yle","type":"image","copyright":[{"value":"Mikko Tuomikoski \u002F Yle","language":"und"}]},{"recommendedFormat":"jpg","aspect":1.7758046388626099,"alt":"Lelukauppa.","id":"13-3-10580319","source":"Janne Ahjopalo \u002F Yle","type":"image","copyright":[{"value":"Janne Ahjopalo \u002F Yle","language":"und"}]},{"recommendedFormat":"jpg","aspect":1.7738358974456787,"alt":"Lelukauppa.","id":"13-3-10580318","source":"Janne Ahjopalo \u002F Yle","type":"image","copyright":[{"value":"Janne Ahjopalo \u002F Yle","language":"und"}]},{"recommendedFormat":"jpg","aspect":1.7777777910232544,"alt":"Lelukauppa.","id":"13-3-10580314","source":"Janne Ahjopalo \u002F Yle","type":"image","copyright":[{"value":"Janne Ahjopalo \u002F Yle","language":"und"}]},{"recommendedFormat":"jpg","aspect":1.7777777910232544,"alt":"Lelukauppa.","id":"13-3-10580316","source":"Janne Ahjopalo \u002F Yle","type":"image","copyright":[{"value":"Janne Ahjopalo \u002F Yle","language":"und"}]},{"recommendedFormat":"jpg","aspect":1.7777777910232544,"alt":"Lelukauppa.","id":"13-3-10580315","source":"Janne Ahjopalo \u002F Yle","type":"image","copyright":[{"value":"Janne Ahjopalo \u002F Yle","language":"und"}]},{"recommendedFormat":"jpg","aspect":1.7758046388626099,"alt":"Lelukauppa.","id":"13-3-10580311","source":"Janne Ahjopalo \u002F Yle","type":"image","copyright":[{"value":"Janne Ahjopalo \u002F Yle","language":"und"}]},{"recommendedFormat":"jpg","aspect":1.7758046388626099,"alt":"Lelukauppa.","id":"13-3-10580313","source":"Janne Ahjopalo \u002F Yle","type":"image","copyright":[{"value":"Janne Ahjopalo \u002F Yle","language":"und"}]},{"recommendedFormat":"jpg","aspect":1.7777777910232544,"alt":"Lelukauppa.","id":"13-3-10580308","source":"Janne Ahjopalo \u002F Yle","type":"image","copyright":[{"value":"Janne Ahjopalo \u002F Yle","language":"und"}]},{"recommendedFormat":"jpg","aspect":1.7777777910232544,"alt":"Lelukauppa.","id":"13-3-10580310","source":"Janne Ahjopalo \u002F Yle","type":"image","copyright":[{"value":"Janne Ahjopalo \u002F Yle","language":"und"}]},{"recommendedFormat":"jpg","aspect":1.7758046388626099,"alt":"Lelukauppa.","id":"13-3-10580309","source":"Janne Ahjopalo \u002F Yle","type":"image","copyright":[{"value":"Janne Ahjopalo \u002F Yle","language":"und"}]}],"authors":[{"some":{"twitter":"@JanneAhjopalo"},"image":{"recommendedFormat":"jpg","aspect":1.5060241222381592,"alt":"Janne Ahjopalo.","id":"13-3-8428051","source":"","type":"image"},"organization":"Yle","name":"Janne Ahjopalo","id":"3-321","type":"Person"},{"image":{"recommendedFormat":"jpg","aspect":1.523809552192688,"alt":"Mikko Tuomikoski","caption":"","id":"13-3-5068096","source":"Yle","type":"image","copyright":[{"value":"Yle","language":"und"}]},"organization":"Yle","name":"Mikko Tuomikoski","id":"3-796","type":"Person"}],"datePublished":"2019-01-06T09:30:00+0200","dateContentModified":"2019-01-06T09:30:00+0200","dateJsonModified":"2019-01-05T10:07:24+0200","publisher":{"name":"Yle Uutiset"},"publication":"uutiset","coverage":"national","lifespan":"normal","content":[{"level":1,"text":"Lelujätti ajautui konkurssiin, mutta pikkuliikkeet palvelevat persoonallisesti – kauppiaan ompelemat nuket ilostuttavat päiväkotilapsia ja pikkupotilaita","type":"heading"},{"text":"Tässäkö ovat pienten lelukauppojen selviytymiskeinot? Yksi myy hyllymetreittäin Legoja ja toinen valmistaa uniikkeja nukkeja.","type":"text"},{"recommendedFormat":"jpg","aspect":1.7777777910232544,"alt":"Lelukauppa.","caption":"Marja Manninen on ollut intohimoinen nukketeatteriharrastaja jo 1980-luvulta lähtien. Hän on opiskellut alaa Helsingissä ja Vaasassa.","id":"13-3-10580312","source":"Janne Ahjopalo \u002F Yle","type":"image","copyright":[{"value":"Janne Ahjopalo \u002F Yle","language":"und"}]},{"type":"aside","content":[{"level":4,"text":"Tästä on kyse","type":"heading"},{"type":"bullet-list","items":["Pienet lelukaupat pyrkivät marketeista poikkeaviin valikoimiin.","Lasten ajankäytössä kännykkä on kova kilpailija leluille.","Leluala on muutoksessa, sillä BR ja Toys 'R' Us ajautuivat konkurssiin."]}]},{"text":"Vaikka kansainvälinen lelujätti meni konkurssiin, suomalaisten suosimien peltomarkettien ja halpahallien hyllyt notkuvat leluja. Leluja voi ostaa vaikka ruokaostosten lomassa.","type":"text"},{"text":"Yle kertoi joulukuussa, kuinka [BR ja Toys 'R' Us -leluliikkeiden tanskalaisomistaja konkurssiin](https:\u002F\u002Fyle.fi\u002Fuutiset\u002F3-10574525). Lopullisena naulana arkkuun oli emoyhtiö Top Toyn mukaan heikko joulumyynti. Helsingin Sanomien mukaan[ lapset lopettavat leluilla leikkimisen yhä nuorempana](https:\u002F\u002Fwww.hs.fi\u002Ftalous\u002Fart-2000005954019.html). Kauppalehti on kirjoittanut [pienten lelukauppojen olevan tiukoilla](https:\u002F\u002Fwww.kauppalehti.fi\u002Fuutiset\u002Fsuomessa-on-enaa-alle-kymmenen-yksityista-lelukauppaa-muutos-on-raju-kun-vertaa-ruotsiin\u002F76b4abfb-98d8-326d-a4c6-5aaa79c11c7c). ","type":"text"},{"text":"Markettien ja nettikauppojen lisäksi suomalaisia palvelee arviolta kymmenkunta pientä leluliikettä, jotka pyrkivät pysymään pinnalla omintakeisuudella ja henkilökohtaisella palvelulla. ","type":"text"},{"text":"Vierailimme niistä kahdessa. Mitä ne tarjoavat asiakkailleen? \n","type":"text"},{"level":3,"text":"Tutkimusmatka sadun maailmaan","type":"heading"},{"text":"Kaleidoskooppeja, puisia pikkuhuonekaluja, minihaitareita. Leluja Ranskasta, Tanskasta ja Saksasta. Omatekoisia käsinukkeja ja langan päässä sätkiviä marionetteja. Näitä ei marketista löydy.","type":"text"},{"text":"Marjan Kammari on tuttu monelle paljasjalkaiselle stadilaiselle. Vuonna 1988 Helsingissä Hakaniemen hallissa aloittanut leluliike toimii nykyisin Lahdessa. Myymälä tarjoaa katsojalleen visuaalista ilotulitusta – aivan kuin matkustaisit satukirjan maailmaan. ","type":"text"},{"text":"Satuhahmoa itsekin muistuttava yrittäjä **Marja Manninen** on tyytyväinen joulumyyntiin. Hän ei vain myy leluja, vaan ompelee nukkeja myymälässään. Se tuo kotoisan tunnelman asiakkaalle.","type":"text"},{"text":"– Ennen käytin ompelemiseen illat ja viikonloput, mutta nyt kaikki tapahtuu puodin aukioloaikana.","type":"text"},{"recommendedFormat":"jpg","aspect":1.7758046388626099,"alt":"Lelukauppa.","caption":"Pienet yksityiskohdat kruunaavat hiirinuken.","id":"13-3-10580311","source":"Janne Ahjopalo \u002F Yle","type":"image","copyright":[{"value":"Janne Ahjopalo \u002F Yle","language":"und"}]},{"recommendedFormat":"jpg","aspect":1.7758046388626099,"alt":"Lelukauppa.","caption":"Myymälä on yrittäjälle kuin toinen koti.","id":"13-3-10580317","source":"Janne Ahjopalo \u002F Yle","type":"image","copyright":[{"value":"Janne Ahjopalo \u002F Yle","language":"und"}]},{"recommendedFormat":"jpg","aspect":1.7758046388626099,"alt":"Lelukauppa.","caption":"Mannisen ompelemat kurkkaavat nuket ovat suosittuja päiväkodeissa.","id":"13-3-10580309","source":"Janne Ahjopalo \u002F Yle","type":"image","copyright":[{"value":"Janne Ahjopalo \u002F Yle","language":"und"}]},{"text":"Mannisen nuket ovat lähinnä eläinhahmoja. Niitä hän on valmistanut pikkupotilaiden iloksi Helsingin Lastenklinikalle ja Auroran lastenpsykiatriselle osastolle.","type":"text"},{"text":"– Nuket ovat tuoneet lohtua, kun lapset ovat joutuneet ikäviin operaatioihin.","type":"text"},{"text":"Lisäksi eläinhahmoja on päätynyt päiväkoteihin ja alakouluihin eri puolille Suomea. Lastentarhanopettajat ovat kertoneet lelukauppiaalle, että käsinukke vetoaa lapseen. ","type":"text"},{"text":"– Ne toimivat kuulemma jopa eräänlaisina terapialeluina. Eräs ujo poika oli saanut rohkeutta, kun lastentarhanopettaja oli esitellyt kurkkaavaa hiirtä.","type":"text"},{"text":"Kurkkaavalla hiirellä Manninen tarkoittaa pehmohiirtä, joka nousee pienestä ämpäristä, kun sitä nostetaan esiin kepin avulla. Lastentarhanopettaja oli kertonut nuken avulla pojalle tarinaa hiiren ujoudesta. ","type":"text"},{"text":"Muovileluja lahtelainen pikkuliike ei myy ollenkaan. Heinolassa toimiva myymälä on tässä suhteessa tyystin erilainen.","type":"text"},{"recommendedFormat":"jpg","aspect":1.7777777910232544,"alt":"Lelukauppa.","caption":"Ranskalainen pikkuhaitari saattaa innostaa lapsen vaikka muusikoksi.","id":"13-3-10580316","source":"Janne Ahjopalo \u002F Yle","type":"image","copyright":[{"value":"Janne Ahjopalo \u002F Yle","language":"und"}]},{"recommendedFormat":"jpg","aspect":1.7758046388626099,"alt":"Lelukauppa.","caption":"Palapelit kehittävät keskittymiskykyä.","id":"13-3-10580313","source":"Janne Ahjopalo \u002F Yle","type":"image","copyright":[{"value":"Janne Ahjopalo \u002F Yle","language":"und"}]},{"recommendedFormat":"jpg","aspect":1.7777777910232544,"alt":"Lelukauppa.","caption":"Moni aikuinen muistaa kaleidoskoopit lapsuudestaan.","id":"13-3-10580314","source":"Janne Ahjopalo \u002F Yle","type":"image","copyright":[{"value":"Janne Ahjopalo \u002F Yle","language":"und"}]},{"level":3,"text":"Vanhempienkin mieltymykset vaikuttavat ostopäätökseen","type":"heading"},{"text":"Heinolalaisen lelukaupan nimikin jo kertoo, että täältä löytyy muovileluja: Heinolan Talous-muovi ja lelu. Myymälä saa ensikertalaisen haukkomaan henkeään, sillä **Terho Endénin** lelukauppa suorastaan tulvii ihmeteltävää.","type":"text"},{"text":"Lego-tuotteita on monta kymmentä hyllymetriä. Leikkiautoja on satoja, samoin nukkeja. Lautapelejä löytyy kymmenittäin klassikoista kauden uutuuksiin. Endén muistaa jokaisen tuotteen ulkoa, sillä hän myynyt leluja yli 30 vuotta.","type":"text"},{"text":"– Asiakkaat arvostavat merkkituotteita ja sitä, että täällä on oma sortimentti. Täältä löytää sellaisia leluja, joita marketeissa ei myydä.","type":"text"},{"text":"Lelukaupan konkarin mukaan klassikkolelujen suosio perustuu siihen, että vanhemmat ja isovanhemmatkin ovat leikkineet niillä. Siksi he ostavat mielellään jälkipolville tuttuja tuotteita, kuten Legoja, Fortuna-pelejä ja Schleichin muovifiguureja.","type":"text"},{"text":"– Lautapelit ovat myös suosittuja. Uutuudetkin myyvät, kuten joka vuosi valittava Vuoden peli. Mutta eivät ne pärjää sellaisille klassikoille kuin Afrikan tähti, Kimble ja Monopoli.","type":"text"},{"recommendedFormat":"jpg","aspect":1.7758046388626099,"alt":"Lelukauppa.","caption":"Terho Endén kädessään harvinainen Schleich-metsuri.","id":"13-3-10580322","source":"Mikko Tuomikoski \u002F Yle","type":"image","copyright":[{"value":"Mikko Tuomikoski \u002F Yle","language":"und"}]},{"recommendedFormat":"jpg","aspect":1.7758046388626099,"alt":"Lelukauppa.","caption":"Klassikoita vuosikymmenten varrelta.","id":"13-3-10580321","source":"Mikko Tuomikoski \u002F Yle","type":"image","copyright":[{"value":"Mikko Tuomikoski \u002F Yle","language":"und"}]},{"recommendedFormat":"jpg","aspect":1.7738358974456787,"alt":"Lelukauppa.","caption":"Asiakkaat arvostavat marketista poikkeavaa valikoimaa.","id":"13-3-10580320","source":"Mikko Tuomikoski \u002F Yle","type":"image","copyright":[{"value":"Mikko Tuomikoski \u002F Yle","language":"und"}]},{"level":3,"text":"Konkurssi ei tullut yllätyksenä, eikä nettikauppa pelota","type":"heading"},{"text":"Moni kuluttaja yllättyi kuullessaan kansainvälisen Top Toy -leluyrityksen konkurssista. Yrittäjä Terho Endénille uutinen ei tullut yllätyksenä.","type":"text"},{"text":"– Mielestäni heillä oli väärä tuotevalikoima. Siellä ei ollut riitävästi merkkituotteita. Minä en olisi ottanut puoliakaan heidän tuotteistaan omaan liikkeeseeni.","type":"text"},{"text":"Sitten lelukauppias kertoo hurjan väitteen. Endén oli käynyt tutustumassa ketjun liikkeeseen sen jälkeen, kun oli omien sanojensa mukaan paljastanut \"vakoojan\" liikkeestään.","type":"text"},{"text":"– Tänne tuli nainen, joka kierteli joka nurkan ja otti valokuvia ilman lupaa. Kiljaisin, että tiedätte varmaan: täällä ei saa kuvata. Hän tuli sitten juttelemaan ja kertoi olevansa itsekin lelukauppias. Liike ei kuitenkaan ollut hänen omansa, vaan kuului tähän ketjuun.","type":"text"},{"text":"Monella alalla pelätään nettikaupan vievän asiakkaat ja syövän katteet, mutta Endén uskoo kivijalkakaupan vetovoimaan, kun puhutaan leluista.","type":"text"},{"text":"– Moni vakioasiakas on sanonut, ettei osta netistä. He haluavat nähdä sen tavaran livenä.","type":"text"},{"recommendedFormat":"jpg","aspect":1.7777777910232544,"alt":"Lelukauppa.","caption":"Legoja on myytävänä useammallakin seinällä. ","id":"13-3-10581409","source":"Mikko Tuomikoski \u002F Yle","type":"image","copyright":[{"value":"Mikko Tuomikoski \u002F Yle","language":"und"}]},{"level":3,"text":"Kännykkä lyhentää leikki-ikää","type":"heading"},{"text":"Lelukaupan pahin kilpailija on Terho Endénin mukaan kännykkä, joka katkaisee lasten leikki-iän aiempaa varhemmin.","type":"text"},{"text":"– Moni lapsi saa kännykän mennessään kouluun. Se korvaa samalla monta leikkikalua. Ennen lapset leikkivät yli kymmenen vuoden ikään.","type":"text"},{"text":"Tämä näkyy ja kuuluu esimerkiksi vanhempien kommenteista. Monet ovat huolissaan lapsen kehityksestä ja haluavat ostaa leluja, jotka esimerkiksi opettavat keskittymään.","type":"text"},{"text":"– Vanhemmat ostavat esimerkiksi Legoja, koska muistavat, kuinka itse keskittyivät niiden rakentamiseen. Samasta syystä ostetaan vaikkapa pienoismalleja, että lapset tekisivät jotain muutakin, kuin puuhaisivat kännykän kanssa.","type":"text"},{"recommendedFormat":"jpg","aspect":1.7738358974456787,"alt":"Lelukauppa.","caption":"Nuket tervehtivät Marjan Kammarin asiakkaita jo ovensuussa.","id":"13-3-10580318","source":"Janne Ahjopalo \u002F Yle","type":"image","copyright":[{"value":"Janne Ahjopalo \u002F Yle","language":"und"}]},{"text":"**Lue myös:** ","type":"text"},{"text":" [Konkurssiin mennyt lelujätti avasi sittenkin osan liikkeistään – Suomessa avoinna 10 myymälää](https:\u002F\u002Fyle.fi\u002Fuutiset\u002F3-10582735) ","type":"text"},{"text":" [Lelukauppa elää Suomessa vain joulusesongin ansiosta – palkittu lelukauppias: \"Meillä on kaksi kuukautta aikaa tehdä tulos, loppuvuosi on tappiollista\"](https:\u002F\u002Fyle.fi\u002Fuutiset\u002F3-10528391)","type":"text"},{"text":" [BR ja Toys 'R' Us -leluliikkeiden tanskalaisomistaja konkurssiin – syynä heikko joulumyynti](https:\u002F\u002Fyle.fi\u002Fuutiset\u002F3-10574525) \n","type":"text"},{"text":" [\"Muovimoska\"lelut ärsyttävät vanhempia, mutta silti joulun ostetuimmat lahjat ovat juuri sellaisia – neljä vinkkiä siihen, miten voit hallita lasten lelumäärää ekologisesti](https:\u002F\u002Fyle.fi\u002Fuutiset\u002F3-10563816)","type":"text"},{"text":"[Lelumuseon perustanut rakastaa nukkekotejaan: \"63-vuotiaana mietin, tuleekohan minusta koskaan aikuista\"](https:\u002F\u002Fyle.fi\u002Fuutiset\u002F3-10561133) ","type":"text"}],"subjects":[{"description":{"fi":"konkreettinen eloton objekti","sv":"konkret icke-levande objekt","en":"","ru":null,"se":null},"exactMatch":["leiki:focus100k_na_33234","leiki:focus100k_na_516092","leiki:focus100k_na_47897","freebase:\u002Fm\u002F0138tl","leiki:focus100k_na_337452","wikidata:Q11422","finto:http:\u002F\u002Fwww.yso.fi\u002Fonto\u002Fkoko\u002Fp36691","leiki:focus100k_na_360832"],"updated":"2025-01-30T11:23:43+02:00","alternativeIds":["18-5568","18-99886","18-39041","18-214636","18-224666","18-117747","18-244404","18-120480","18-212109"],"title":{"fi":"leikkikalut","sv":"leksaker","en":null,"ru":null,"se":"duhkorasat"},"types":["Concept"],"id":"18-205820","contentHits":3103,"imageId":"13-18-244404-1","shortTitle":{"fi":null,"sv":null,"en":null,"ru":null,"se":null}},{"description":{"fi":"Suomen kaupunki ja Päijät-Hämeen maakuntakeskus, joka sijaitsee Vesijärven etelärannalla Päijät-Hämeen maakunnassa.\nLahden kaupunki ja Nastolan kunta yhdistyivät 1. tammikuuta 2016 uudeksi Lahden kaupungiksi. 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