CINXE.COM
The Kebab Shop's Digital Strategy Fueling Growth & Resilience | Square
<!doctype html> <html lang="en-US"> <head> <meta charset="UTF-8"/> <meta name="viewport" content="width=device-width, initial-scale=1"/> <meta http-equiv="X-UA-Compatible" content="ie=edge"/> <meta name="theme-color" content="#121212"> <link rel="preconnect" href="//https://us-en-cdn.square.ncms.io" crossorigin="anonymous"> <link rel="preconnect" href="//images-cdn.welcomesoftware.com" crossorigin="anonymous"> <link rel="preconnect" href="//images-cdn1.welcomesoftware.com" crossorigin="anonymous"> <link rel="preconnect" href="//images-cdn2.welcomesoftware.com" crossorigin="anonymous"> <link rel="preconnect" href="//images-cdn3.welcomesoftware.com" crossorigin="anonymous"> <link rel="preconnect" href="//images-cdn4.welcomesoftware.com" crossorigin="anonymous"> <link rel="preconnect" href="//cdn.cookielaw.org" crossorigin="anonymous"> <link rel="preconnect" href="//munchkin.marketo.net" crossorigin="anonymous"> <link rel="preconnect" href="//www.workwithsquare.com" crossorigin="anonymous"> <link rel="preconnect" href="//martech-production-c.squarecdn.com" crossorigin="anonymous"> <link rel="preconnect" href="//www.knotch-cdn.com" crossorigin="anonymous"> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <!-- This site is optimized with the Yoast SEO plugin v23.6 - https://yoast.com/wordpress/plugins/seo/ --> <title>The Kebab Shop's Digital Strategy Fueling Growth & Resilience | Square</title> <meta name="description" content="The Kebab Shop weathered COVID-19 and is growing thanks to the digital strategy of its founders. Co-owner Wally Sadat shares how their business evolved for digital success." /> <link rel="canonical" href="https://squareup.com/us/en/the-bottom-line/series/small-business-resilience/business-resilience-the-kebab-shop" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Business Resilience: How The Kebab Shop's Digital-Forward Vision is Leading to Incredible Growth" /> <meta property="og:description" content="The Kebab Shop not only weathered the pandemic, but is growing, thanks to the digital-forward vision of its founders. Here, co-owner Wally Sadat shares what his team did and continues to do to future-proof their business." /> <meta property="og:url" content="https://squareup.com/us/en/the-bottom-line/series/small-business-resilience/business-resilience-the-kebab-shop" /> <meta property="og:site_name" content="The Bottom Line by Square" /> <meta property="article:published_time" content="2023-11-16T20:12:10+00:00" /> <meta property="article:modified_time" content="2023-11-17T05:09:00+00:00" /> <meta property="og:image" content="https://images-cdn2.welcomesoftware.com/Zz05OWMzNjVjNGNjYmMxMWVkOTgzMTIyOGY4MjlhMjYyOQ==?width=1200" /> <meta property="og:image:width" content="1360" /> <meta property="og:image:height" content="906" /> <meta property="og:image:type" content="image/png" /> <meta name="twitter:card" content="summary_large_image" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"Article","@id":"https://squareup.com/us/en/the-bottom-line/series/small-business-resilience/business-resilience-the-kebab-shop#article","isPartOf":{"@id":"https://squareup.com/us/en/the-bottom-line/series/small-business-resilience/business-resilience-the-kebab-shop"},"author":{"name":"Square","@id":"https://squareup.com/us/en/the-bottom-line/#/schema/person/c6f17641f25be505798e484636928923"},"headline":"How The Kebab Shop’s Digital-Forward Vision is Leading to Incredible Growth","datePublished":"2023-11-16T20:12:10+00:00","dateModified":"2023-11-17T05:09:00+00:00","mainEntityOfPage":{"@id":"https://squareup.com/us/en/the-bottom-line/series/small-business-resilience/business-resilience-the-kebab-shop"},"wordCount":973,"publisher":{"@id":"https://squareup.com/us/en/the-bottom-line/#organization"},"image":{"@id":"https://squareup.com/us/en/the-bottom-line/series/small-business-resilience/business-resilience-the-kebab-shop#primaryimage"},"thumbnailUrl":"https://squareup.com/us/en/the-bottom-line/content/uploads/2023/11/Kebab_Shop-min.png","keywords":["Article","Automation","Business Growth","Food and Beverage","Multiple Locations","Series"],"articleSection":["Reaching Customers","Small Business Resilience"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https://squareup.com/us/en/the-bottom-line/series/small-business-resilience/business-resilience-the-kebab-shop","url":"https://squareup.com/us/en/the-bottom-line/series/small-business-resilience/business-resilience-the-kebab-shop","name":"The Kebab Shop's Digital Strategy Fueling Growth & Resilience","isPartOf":{"@id":"https://squareup.com/us/en/the-bottom-line/#website"},"primaryImageOfPage":{"@id":"https://squareup.com/us/en/the-bottom-line/series/small-business-resilience/business-resilience-the-kebab-shop#primaryimage"},"image":{"@id":"https://squareup.com/us/en/the-bottom-line/series/small-business-resilience/business-resilience-the-kebab-shop#primaryimage"},"thumbnailUrl":"https://squareup.com/us/en/the-bottom-line/content/uploads/2023/11/Kebab_Shop-min.png","datePublished":"2023-11-16T20:12:10+00:00","dateModified":"2023-11-17T05:09:00+00:00","description":"The Kebab Shop weathered COVID-19 and is growing thanks to the digital strategy of its founders. Co-owner Wally Sadat shares how their business evolved for digital success.","breadcrumb":{"@id":"https://squareup.com/us/en/the-bottom-line/series/small-business-resilience/business-resilience-the-kebab-shop#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://squareup.com/us/en/the-bottom-line/series/small-business-resilience/business-resilience-the-kebab-shop"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://squareup.com/us/en/the-bottom-line/series/small-business-resilience/business-resilience-the-kebab-shop#primaryimage","url":"https://squareup.com/us/en/the-bottom-line/content/uploads/2023/11/Kebab_Shop-min.png","contentUrl":"https://squareup.com/us/en/the-bottom-line/content/uploads/2023/11/Kebab_Shop-min.png","width":1360,"height":906}]}</script> <!-- / Yoast SEO plugin. --> <link rel='dns-prefetch' href='//squareup.com' /> <link rel='stylesheet' id='bundle-css' href='https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/bundle.css?ver=1740402791' type='text/css' media='all' /> <link rel="alternate" hreflang="en-US" href="https://squareup.com/us/en/the-bottom-line/series/small-business-resilience/business-resilience-the-kebab-shop"/> <link rel="alternate" hreflang="es-US" href="https://squareup.com/us/es/townsquare/business-resilience-the-kebab-shop"/> <link rel="icon shortcut" type="image/x-icon" href="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/favicon-a74abbd754ee345ef045.ico"> <link rel="icon shortcut" type="image/png" href="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/favicon-16x16-a29f2af7f412d6bf3dff.png"> <link rel="icon shortcut" type="image/png" href="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/favicon-32x32-2087661a22dd9362a66b.png"> <link rel="icon shortcut" type="image/png" href="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/favicon-96x96-b8896e8466fe312d23e1.png"> <link rel="apple-touch-icon" type="image/png" href="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/apple-touch-icon-ab7822f6872245514ae5.png"> <link rel="preload" as="image" href="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/logo-square-icon-black-c520fd541878c0c7b944.svg"/><link rel="preload" as="image" href="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/logo-tbl-black-bc11a31843d64701b15d.svg"/><link rel="preload" as="image" href="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/icon-search-black-66b930d8c38d71b3fcf8.svg"/><link rel='preload' as='image' imagesrcset="https://images-cdn3.welcomesoftware.com/Zz05NjUyYTZjODNmYjAxMWVkOWNmZmNhZjQwMGQzYTYzYQ==?width=584&height=390, https://images-cdn3.welcomesoftware.com/Zz05NjUyYTZjODNmYjAxMWVkOWNmZmNhZjQwMGQzYTYzYQ==?width=1168&height=780 2x" /> <!-- OneTrust --> <script src="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" type="text/javascript" charset="UTF-8" data-domain-script="c4657020-c7d1-4a14-a091-267a7ee4863e"></script> <!-- SQ MarTech --> <script src="https://martech-production-c.squarecdn.com/data-api.js" type="text/javascript"></script> <!-- Marketo --> <script src="https://munchkin.marketo.net/munchkin.js" type="text/javascript"></script> <script src="https://www.workwithsquare.com/js/forms2/js/forms2.min.js"></script> </head> <body class="post-template-default single single-post postid-6046 single-format-standard" > <header class="site-header site-header--border-bottom " id="public-web-nav"> <div class="container"> <div class="container__col"> <div class="site-header-brand"> <a href="https://squareup.com" class="site-header-brand__logo"> <img height="20" width="20" src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/logo-square-icon-black-c520fd541878c0c7b944.svg" alt="Square"> </a> </div> <a href="https://squareup.com/us/en/the-bottom-line" class="site-header-site-logo"> <img height="20" width="187" src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/logo-tbl-black-bc11a31843d64701b15d.svg" alt="The Bottom Line"> </a> </div> <div class="container__col"> <span class="site-header-brand__text"> A publication by Square </span> </div> <div class="container__col"> <a href="https://squareup.com/us/en/sales/contact?page=/us/en/the-bottom-line/series/small-business-resilience/business-resilience-the-kebab-shop" class="button site-header-button-contact-sales"> Contact sales </a> <a href="https://squareup.com/signup" class="button site-header-button-get-started"> Get started </a> <div class="get-started get-started--header get-started--header-single"> <div class="get-started-flex"> <div class="get-started__image"> <img src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/cta-get-started-cf8c687bf8ad247be2b9.webp" width="97" height="97" alt="Get Started"> </div> <div class="get-started__content"> <h3 class="get-started__content-title">Power your business with Square</h3> <p class="get-started__content-desc">Millions of companies use Square to take payments, manage staff, and conduct business in-store and online.</p> <a href="https://squareup.com/signup" class="button">Get started</a> </div> </div> </div> <button class="site-header-button-search" aria-label="Search"> <img width="17" height="17" src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/icon-search-black-66b930d8c38d71b3fcf8.svg" alt="Search"> </button> <button class="site-header-hamburger" aria-label="Menu"> <span></span> <span></span> <span></span> </button> </div> </div> <div class="site-header-nav-progress"></div> <div class="site-header-slide-menu"> <div class="site-header-slide-menu-content"> <ul class="site-header-slide-menu-content-categories"> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-5"><a href="https://squareup.com/us/en/the-bottom-line/starting-your-business">Starting Your Business</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent menu-item-6"><a href="https://squareup.com/us/en/the-bottom-line/reaching-customers">Reaching Customers</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-7"><a href="https://squareup.com/us/en/the-bottom-line/selling-anywhere">Selling Anywhere</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-8"><a href="https://squareup.com/us/en/the-bottom-line/managing-your-finances">Managing Your Finances</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-9"><a href="https://squareup.com/us/en/the-bottom-line/operating-your-business">Operating Your Business</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-10"><a href="https://squareup.com/us/en/the-bottom-line/growing-your-team">Growing Your Team</a></li> <li class="menu-item--inside-square menu-item menu-item-type-taxonomy menu-item-object-category menu-item-5942"><a title="Product Updates and Insights" href="https://squareup.com/us/en/the-bottom-line/inside-square">Inside Square</a></li> </ul> <ul class="site-header-slide-menu-content-post-types"> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-14"><a href="https://squareup.com/us/en/the-bottom-line/collections">Collections</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-15"><a href="https://squareup.com/us/en/the-bottom-line/podcasts">Podcasts</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-16"><a href="https://squareup.com/us/en/the-bottom-line/case-studies">Case Studies</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-17"><a href="https://squareup.com/us/en/the-bottom-line/tools">Tools</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor menu-item-6062"><a href="https://squareup.com/us/en/the-bottom-line/series">Series</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-6818"><a href="https://squareup.com/us/en/the-bottom-line/videos">Videos</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6978"><a href="https://squareup.com/us/en/the-bottom-line/about">About us</a></li> </ul> <div class="newsletter site-header-slide-menu-newsletter newsletter--no-image"> <div class="newsletter-signup"> <div class="newsletter-signup__content"> <h2 class="newsletter-signup__title"> Subscribe to our newsletter </h2> <form class="newsletter-signup__form newsletter-email__form" autocomplete="off" data-form-id="9716"> <input class="newsletter-signup__form-input newsletter-email__form-input" aria-label="Email address" type="email" name="email" placeholder="Enter email address" /> <button class="button newsletter-signup__button newsletter-email__form-button" type="submit" aria-label="Sign up">Sign up</button> <img class="newsletter-email__form-success" width="18" height="19" src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/icon-check-blue-61608b1bb90f5277015c.svg" alt="✓"> </form> <div class="newsletter-email__form-privacy">Please refer to our <a href="https://squareup.com/us/en/legal/general/privacy" target="_blank">Privacy Policy</a> for more details.</div> <div class="newsletter-email__form-msg"></div> <form id="mktoForm_9716"></form> </div> </div> </div> </div> <div class="site-header-slide-menu-language"> <img height="18" width="18" src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/icon-globe-white-5b48d761651dd1045ea5.svg" alt="Language"> <span>English</span> </div> <div class="site-header-slide-menu-footer"> <a href="https://squareup.com" class="site-header-slide-menu-footer-brand-logo"> <img height="24" width="auto" src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/logo-square-white-cb7470280365082b40ef.svg" alt="Square"> </a> <ul class="site-header-slide-menu-footer-social-accounts"> <li><a href="https://twitter.com/Square/" target="_blank" rel="noopener"><img height="18" width="23" src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/icon-twitter-white-70ae77ce305005bbe9e1.svg" alt="X"></a></li> <li><a href="https://instagram.com/square/" target="_blank" rel="noopener"><img height="18" width="18" src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/icon-instagram-white-635492fe807bd31441b4.svg" alt="Instagram"></a></li> <li><a href="https://www.youtube.com/@square" target="_blank" rel="noopener"><img height="18" width="25" src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/icon-youtube-white-2c9663f63fe837dd3aeb.svg" alt="YouTube"></a></li> </ul> </div> <div class="site-header-slide-menu-footer--is-mobile"> <div class="site-header-slide-menu-footer-meta"> <div class="site-header-slide-menu-footer-language"> <img height="18" width="18" src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/icon-globe-white-5b48d761651dd1045ea5.svg" alt="Language"> <span>English</span> </div> <ul class="site-header-slide-menu-footer-social-accounts"> <li><a href="https://twitter.com/Square/" target="_blank" rel="noopener"><img height="18" width="23" src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/icon-twitter-white-70ae77ce305005bbe9e1.svg" alt="X"></a></li> <li><a href="https://instagram.com/square/" target="_blank" rel="noopener"><img height="18" width="18" src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/icon-instagram-white-635492fe807bd31441b4.svg" alt="Instagram"></a></li> <li><a href="https://www.youtube.com/@square" target="_blank" rel="noopener"><img height="18" width="25" src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/icon-youtube-white-2c9663f63fe837dd3aeb.svg" alt="YouTube"></a></li> </ul> </div> <div class="site-header-slide-menu-footer-brand"> <a href="https://squareup.com" class="site-header-slide-menu-footer-brand__logo"> <img height="24" width="91" src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/logo-square-white-cb7470280365082b40ef.svg" alt="Square"> </a> <div class="site-header-slide-menu-footer-brand__links"> <a href="https://squareup.com/us/en/sales/contact?page=/us/en/the-bottom-line/series/small-business-resilience/business-resilience-the-kebab-shop" class="button site-header-button-contact-sales site-header-button-contact-sales--slide-menu"> Contact sales </a> <a href="https://squareup.com/signup" class="button site-header-slide-menu-button-get-started"> Get started </a> </div> </div> </div> </div> <div class="site-header-slide-menu-popular"> <h3 class="site-header-slide-menu-popular__title"> Most Popular </h3> <ul class="site-header-slide-menu-popular-articles menu-item-5"> <li class="site-header-slide-menu-popular-articles__article"> <h4 class="site-header-slide-menu-popular-articles__title"> <a href="https://squareup.com/us/en/the-bottom-line/starting-your-business/how-to-set-up-a-business-website" class="site-header-slide-menu-popular-articles__link"> How to Set Up a Business Website: 8 Steps to Get Started </a> </h4> <span class="site-header-slide-menu-popular-articles__meta"> Nov 19, 2022 — 5 min read </span> </li> <li class="site-header-slide-menu-popular-articles__article"> <h4 class="site-header-slide-menu-popular-articles__title"> <a href="https://squareup.com/us/en/the-bottom-line/starting-your-business/how-to-start-a-free-online-store" class="site-header-slide-menu-popular-articles__link"> How to Start a Free Online Store from Your Square Account </a> </h4> <span class="site-header-slide-menu-popular-articles__meta"> Aug 12, 2019 — 14 min read </span> </li> <li class="site-header-slide-menu-popular-articles__article"> <h4 class="site-header-slide-menu-popular-articles__title"> <a href="https://squareup.com/us/en/the-bottom-line/starting-your-business/what-is-an-employer-identification-number" class="site-header-slide-menu-popular-articles__link"> What is an Employer Identification Number (EIN)? </a> </h4> <span class="site-header-slide-menu-popular-articles__meta"> Nov 15, 2021 — 4 min read </span> </li> <li class="site-header-slide-menu-popular-articles__article"> <h4 class="site-header-slide-menu-popular-articles__title"> <a href="https://squareup.com/us/en/the-bottom-line/tools/create-marketing-budget" class="site-header-slide-menu-popular-articles__link"> How to Create a Marketing Budget [+ Free Templates] </a> </h4> <span class="site-header-slide-menu-popular-articles__meta"> Feb 23, 2024 — 5 min read </span> </li> </ul> <ul class="site-header-slide-menu-popular-articles menu-item-6"> <li class="site-header-slide-menu-popular-articles__article"> <h4 class="site-header-slide-menu-popular-articles__title"> <a href="https://squareup.com/us/en/the-bottom-line/reaching-customers/payment-reminder-message" class="site-header-slide-menu-popular-articles__link"> Examples of How to Write a Payment Reminder Email to a Client </a> </h4> <span class="site-header-slide-menu-popular-articles__meta"> Mar 12, 2024 — 7 min read </span> </li> <li class="site-header-slide-menu-popular-articles__article"> <h4 class="site-header-slide-menu-popular-articles__title"> <a href="https://squareup.com/us/en/the-bottom-line/reaching-customers/how-to-run-a-successful-gift-card-program" class="site-header-slide-menu-popular-articles__link"> How to Increase Gift Card Sales </a> </h4> <span class="site-header-slide-menu-popular-articles__meta"> Apr 21, 2021 — 3 min read </span> </li> <li class="site-header-slide-menu-popular-articles__article"> <h4 class="site-header-slide-menu-popular-articles__title"> <a href="https://squareup.com/us/en/the-bottom-line/reaching-customers/three-tactful-ways-to-get-those-outstanding-invoices-paid" class="site-header-slide-menu-popular-articles__link"> 7 (Tactful) Ways to Get Clients to Pay Outstanding Invoices </a> </h4> <span class="site-header-slide-menu-popular-articles__meta"> Nov 07, 2018 — 4 min read </span> </li> <li class="site-header-slide-menu-popular-articles__article"> <h4 class="site-header-slide-menu-popular-articles__title"> <a href="https://squareup.com/us/en/the-bottom-line/reaching-customers/email-marketing-best-practices" class="site-header-slide-menu-popular-articles__link"> 13 Email Marketing Best Practices That Get Results </a> </h4> <span class="site-header-slide-menu-popular-articles__meta"> Oct 26, 2022 — 6 min read </span> </li> </ul> <ul class="site-header-slide-menu-popular-articles menu-item-7"> <li class="site-header-slide-menu-popular-articles__article"> <h4 class="site-header-slide-menu-popular-articles__title"> <a href="https://squareup.com/us/en/the-bottom-line/selling-anywhere/qr-code-generator" class="site-header-slide-menu-popular-articles__link"> How to Create and Use QR Codes for Your Business </a> </h4> <span class="site-header-slide-menu-popular-articles__meta"> Jan 24, 2024 — 4 min read </span> </li> <li class="site-header-slide-menu-popular-articles__article"> <h4 class="site-header-slide-menu-popular-articles__title"> <a href="https://squareup.com/us/en/the-bottom-line/selling-anywhere/smart-stores-that-take-apple-pay" class="site-header-slide-menu-popular-articles__link"> The Complete List of Apple Pay Retailers </a> </h4> <span class="site-header-slide-menu-popular-articles__meta"> Jun 23, 2021 — 2 min read </span> </li> <li class="site-header-slide-menu-popular-articles__article"> <h4 class="site-header-slide-menu-popular-articles__title"> <a href="https://squareup.com/us/en/the-bottom-line/selling-anywhere/android-phone-nfc-payments" class="site-header-slide-menu-popular-articles__link"> Does Your Android Phone Have NFC? Here’s How To Enable It </a> </h4> <span class="site-header-slide-menu-popular-articles__meta"> Mar 28, 2024 — 3 min read </span> </li> <li class="site-header-slide-menu-popular-articles__article"> <h4 class="site-header-slide-menu-popular-articles__title"> <a href="https://squareup.com/us/en/the-bottom-line/selling-anywhere/how-can-i-accept-credit-card-payments" class="site-header-slide-menu-popular-articles__link"> How Can I Accept Credit Card Payments? </a> </h4> <span class="site-header-slide-menu-popular-articles__meta"> Jan 26, 2024 — 5 min read </span> </li> </ul> <ul class="site-header-slide-menu-popular-articles menu-item-8"> <li class="site-header-slide-menu-popular-articles__article"> <h4 class="site-header-slide-menu-popular-articles__title"> <a href="https://squareup.com/us/en/the-bottom-line/managing-your-finances/ach-payments" class="site-header-slide-menu-popular-articles__link"> What Are ACH Payments and How Do ACH Transactions Work? </a> </h4> <span class="site-header-slide-menu-popular-articles__meta"> Jan 13, 2022 — 7 min read </span> </li> <li class="site-header-slide-menu-popular-articles__article"> <h4 class="site-header-slide-menu-popular-articles__title"> <a href="https://squareup.com/us/en/the-bottom-line/managing-your-finances/what-is-a-bank-transfer" class="site-header-slide-menu-popular-articles__link"> Bank Transfers: What They Are and How to Do Them </a> </h4> <span class="site-header-slide-menu-popular-articles__meta"> Nov 13, 2023 — 4 min read </span> </li> <li class="site-header-slide-menu-popular-articles__article"> <h4 class="site-header-slide-menu-popular-articles__title"> <a href="https://squareup.com/us/en/the-bottom-line/managing-your-finances/how-to-calculate-break-even-point-analysis" class="site-header-slide-menu-popular-articles__link"> Break-Even Point Formula and Analysis: How to Calculate BEP for Your Business </a> </h4> <span class="site-header-slide-menu-popular-articles__meta"> Feb 29, 2024 — 4 min read </span> </li> <li class="site-header-slide-menu-popular-articles__article"> <h4 class="site-header-slide-menu-popular-articles__title"> <a href="https://squareup.com/us/en/the-bottom-line/managing-your-finances/how-to-track-deposits" class="site-header-slide-menu-popular-articles__link"> How to Track Your Transfers and See Where Your Money Is </a> </h4> <span class="site-header-slide-menu-popular-articles__meta"> Sep 27, 2021 — 1 min read </span> </li> </ul> <ul class="site-header-slide-menu-popular-articles menu-item-9"> <li class="site-header-slide-menu-popular-articles__article"> <h4 class="site-header-slide-menu-popular-articles__title"> <a href="https://squareup.com/us/en/the-bottom-line/operating-your-business/food-truck-cost" class="site-header-slide-menu-popular-articles__link"> How Much Does It Cost To Start a Food Truck in 2024? Here Are 10 Ways To Save </a> </h4> <span class="site-header-slide-menu-popular-articles__meta"> Mar 11, 2024 — 6 min read </span> </li> <li class="site-header-slide-menu-popular-articles__article"> <h4 class="site-header-slide-menu-popular-articles__title"> <a href="https://squareup.com/us/en/the-bottom-line/operating-your-business/stock-keeping-unit" class="site-header-slide-menu-popular-articles__link"> What Is a SKU and How Should You Use It? </a> </h4> <span class="site-header-slide-menu-popular-articles__meta"> Mar 11, 2024 — 6 min read </span> </li> <li class="site-header-slide-menu-popular-articles__article"> <h4 class="site-header-slide-menu-popular-articles__title"> <a href="https://squareup.com/us/en/the-bottom-line/operating-your-business/what-is-a-business-line-of-credit" class="site-header-slide-menu-popular-articles__link"> What is a Business Line of Credit? </a> </h4> <span class="site-header-slide-menu-popular-articles__meta"> Dec 07, 2023 — 5 min read </span> </li> <li class="site-header-slide-menu-popular-articles__article"> <h4 class="site-header-slide-menu-popular-articles__title"> <a href="https://squareup.com/us/en/the-bottom-line/operating-your-business/broad-street-oyster-co" class="site-header-slide-menu-popular-articles__link"> Mapping Broad Street Oyster Co.’s Journey From Pop-up Shop to Storefront Number 6 </a> </h4> <span class="site-header-slide-menu-popular-articles__meta"> Apr 09, 2024 — 4 min read </span> </li> </ul> <ul class="site-header-slide-menu-popular-articles menu-item-10"> <li class="site-header-slide-menu-popular-articles__article"> <h4 class="site-header-slide-menu-popular-articles__title"> <a href="https://squareup.com/us/en/the-bottom-line/growing-your-team/pay-retail-employees-based-on-commission" class="site-header-slide-menu-popular-articles__link"> How To Pay Your Retail Employees Based on Commission </a> </h4> <span class="site-header-slide-menu-popular-articles__meta"> Feb 03, 2022 — 5 min read </span> </li> <li class="site-header-slide-menu-popular-articles__article"> <h4 class="site-header-slide-menu-popular-articles__title"> <a href="https://squareup.com/us/en/the-bottom-line/growing-your-team/basic-labor-laws-how-to-hire-employees-correctly" class="site-header-slide-menu-popular-articles__link"> How to Hire Employees: A Checklist </a> </h4> <span class="site-header-slide-menu-popular-articles__meta"> Oct 04, 2021 — 8 min read </span> </li> <li class="site-header-slide-menu-popular-articles__article"> <h4 class="site-header-slide-menu-popular-articles__title"> <a href="https://squareup.com/us/en/the-bottom-line/growing-your-team/onboarding-process" class="site-header-slide-menu-popular-articles__link"> A New Hire Onboarding Checklist for Remote and In-Person Employees </a> </h4> <span class="site-header-slide-menu-popular-articles__meta"> Sep 11, 2024 — 6 min read </span> </li> <li class="site-header-slide-menu-popular-articles__article"> <h4 class="site-header-slide-menu-popular-articles__title"> <a href="https://squareup.com/us/en/the-bottom-line/growing-your-team/tips-for-training-your-employees-on-square" class="site-header-slide-menu-popular-articles__link"> Tips for Training Your Employees on Square </a> </h4> <span class="site-header-slide-menu-popular-articles__meta"> Nov 08, 2014 — 1 min read </span> </li> </ul> <ul class="site-header-slide-menu-popular-articles menu-item-5942"> <li class="site-header-slide-menu-popular-articles__article"> <h4 class="site-header-slide-menu-popular-articles__title"> <a href="https://squareup.com/us/en/the-bottom-line/reaching-customers/thank-you-participate-small-business-saturday" class="site-header-slide-menu-popular-articles__link"> All Set! Thank you for participating in #ShopSmall </a> </h4> <span class="site-header-slide-menu-popular-articles__meta"> Jan 01, 2001 — 2 min read </span> </li> <li class="site-header-slide-menu-popular-articles__article"> <h4 class="site-header-slide-menu-popular-articles__title"> <a href="https://squareup.com/us/en/the-bottom-line/managing-your-finances/history-of-the-u-s-currency" class="site-header-slide-menu-popular-articles__link"> History of the U.S. Currency </a> </h4> <span class="site-header-slide-menu-popular-articles__meta"> Sep 01, 2001 — 4 min read </span> </li> <li class="site-header-slide-menu-popular-articles__article"> <h4 class="site-header-slide-menu-popular-articles__title"> <a href="https://squareup.com/us/en/the-bottom-line/managing-your-finances/the-us-financial-system-and-alexander-hamilton" class="site-header-slide-menu-popular-articles__link"> The US Financial System and Alexander Hamilton </a> </h4> <span class="site-header-slide-menu-popular-articles__meta"> Sep 01, 2005 — 4 min read </span> </li> <li class="site-header-slide-menu-popular-articles__article"> <h4 class="site-header-slide-menu-popular-articles__title"> <a href="https://squareup.com/us/en/the-bottom-line/operating-your-business/square-hottest-features" class="site-header-slide-menu-popular-articles__link"> Make the Most Out of Square: Our Hottest New Features </a> </h4> <span class="site-header-slide-menu-popular-articles__meta"> Jan 01, 2010 — 4 min read </span> </li> <li class="site-header-slide-menu-popular-articles__article"> <h4 class="site-header-slide-menu-popular-articles__title"> <a href="https://squareup.com/us/en/the-bottom-line/reaching-customers/securing-customer-data-tips-for-small-businesses" class="site-header-slide-menu-popular-articles__link"> Securing Your Customer Data: 9 Tips for Small Businesses </a> </h4> <span class="site-header-slide-menu-popular-articles__meta"> Sep 13, 2012 — 4 min read </span> </li> </ul> </div> </header> <nav class="single-nav single-nav--border-bottom single-nav--hide "> <div class="single-nav__inner"> <div class="container"> <div class="single-nav__toc"> <div class="single-toc"> <h3 class="single-toc__title"> Table of contents <button type="button" class="single-toc__arrow" aria-label="Expand table of contents"> <img src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/icon-caret-black-b244b8df22d6d8b40501.svg" alt="Expand"> </button> </h3> <div class="single-toc__links"> <div class="single-toc__links--inner"> <div class="container"> <a href="#how-a-digital-forward-vision-helped-the-business-meet-customer-needs" class="single-toc__link">How a digital-forward vision helped the business meet customer needs</a> <a href="#future-proofing-the-business" class="single-toc__link">Future-proofing the business</a> <a href="#craving-change-every-single-day" class="single-toc__link">Craving change, every single day</a> </div> </div> </div> </div> </div> <span class="single-nav__title ">How The Kebab Shop’s Digital-Forward Vision is Leading to Incredible Growth</span> <ul class="single-hero__share"> <li> <a href="https://www.facebook.com/sharer.php?u=https://squareup.com/us/en/the-bottom-line/series/small-business-resilience/business-resilience-the-kebab-shop&t=How%20The%20Kebab%20Shop’s%20Digital-Forward%20Vision%20is%20Leading%20to%20Incredible%20Growth" target="_blank" rel="noreferrer noopener"> <img height="15" width="8" src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/icon-fb-black-aa2c3eac36ad9fb1e9b7.svg" alt="Facebook"> </a> </li> <li> <a href="https://www.twitter.com/share?text=How%20The%20Kebab%20Shop’s%20Digital-Forward%20Vision%20is%20Leading%20to%20Incredible%20Growth&url=https://squareup.com/us/en/the-bottom-line/series/small-business-resilience/business-resilience-the-kebab-shop" target="_blank" rel="noreferrer noopener"> <img height="13" width="16" src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/icon-twitter-black-1e333ff8654c26f259bc.svg" alt="Twitter"> </a> </li> <li class="single-hero__share-link tooltip"> <a href="https://squareup.com/us/en/the-bottom-line/series/small-business-resilience/business-resilience-the-kebab-shop"> <span class="tooltip__text">Copy</span> <img height="12" width="14" src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/icon-link-black-f9260b9fdf5173d8e67f.svg" alt="Share link"> </a> </li> </ul> </div> </div> </nav> <div class="single-hero "> <div class="container"> <div class="single-hero__title "> <span class="sq-title__series">#5</span> <h1>How The Kebab Shop’s Digital-Forward Vision is Leading to Incredible Growth</h1> </div> <div class="row"> <div class="col-sm-6"> <picture><source media='(max-width: 360px)' srcset='https://images-cdn3.welcomesoftware.com/Zz05NjUyYTZjODNmYjAxMWVkOWNmZmNhZjQwMGQzYTYzYQ==?width=360&height=240, https://images-cdn3.welcomesoftware.com/Zz05NjUyYTZjODNmYjAxMWVkOWNmZmNhZjQwMGQzYTYzYQ==?width=720&height=480 2x'><source media='(max-width: 480px)' srcset='https://images-cdn3.welcomesoftware.com/Zz05NjUyYTZjODNmYjAxMWVkOWNmZmNhZjQwMGQzYTYzYQ==?width=480&height=320, https://images-cdn3.welcomesoftware.com/Zz05NjUyYTZjODNmYjAxMWVkOWNmZmNhZjQwMGQzYTYzYQ==?width=960&height=640 2x'><source media='(max-width: 575px)' srcset='https://images-cdn3.welcomesoftware.com/Zz05NjUyYTZjODNmYjAxMWVkOWNmZmNhZjQwMGQzYTYzYQ==?width=575&height=384, https://images-cdn3.welcomesoftware.com/Zz05NjUyYTZjODNmYjAxMWVkOWNmZmNhZjQwMGQzYTYzYQ==?width=1150&height=768 2x'><source srcset='https://images-cdn3.welcomesoftware.com/Zz05NjUyYTZjODNmYjAxMWVkOWNmZmNhZjQwMGQzYTYzYQ==?width=584&height=390, https://images-cdn3.welcomesoftware.com/Zz05NjUyYTZjODNmYjAxMWVkOWNmZmNhZjQwMGQzYTYzYQ==?width=1168&height=780 2x'><img class='single-hero__featured-image' src='https://images-cdn3.welcomesoftware.com/Zz05NjUyYTZjODNmYjAxMWVkOWNmZmNhZjQwMGQzYTYzYQ==?width=584&height=390' width='584' height='390' alt='How The Kebab Shop’s Digital-Forward Vision is Leading to Incredible Growth'></picture> </div> <div class="col-sm-6"> <div class="single-hero-content"> <div class="single-hero__deck"> The Kebab Shop weathered COVID-19 and is growing thanks to the digital strategy of its founders. Co-owner Wally Sadat shares how their business evolved for digital success. </div> <div class="single-hero__meta"> <span class="single-hero__meta-authors"> by <a class="single-hero__meta-author" href="https://squareup.com/us/en/the-bottom-line/about/vidya-rao">Vidya Rao</a> </span> <span class="single-hero__meta-date">Nov 16, 2023 — </span> <span class="sq-meta__read-time"> 3 min read</span> </div> <picture><source media='(max-width: 360px)' srcset='https://images-cdn3.welcomesoftware.com/Zz05NjUyYTZjODNmYjAxMWVkOWNmZmNhZjQwMGQzYTYzYQ==?width=360&height=240, https://images-cdn3.welcomesoftware.com/Zz05NjUyYTZjODNmYjAxMWVkOWNmZmNhZjQwMGQzYTYzYQ==?width=720&height=480 2x'><source media='(max-width: 480px)' srcset='https://images-cdn3.welcomesoftware.com/Zz05NjUyYTZjODNmYjAxMWVkOWNmZmNhZjQwMGQzYTYzYQ==?width=480&height=320, https://images-cdn3.welcomesoftware.com/Zz05NjUyYTZjODNmYjAxMWVkOWNmZmNhZjQwMGQzYTYzYQ==?width=960&height=640 2x'><source media='(max-width: 575px)' srcset='https://images-cdn3.welcomesoftware.com/Zz05NjUyYTZjODNmYjAxMWVkOWNmZmNhZjQwMGQzYTYzYQ==?width=575&height=384, https://images-cdn3.welcomesoftware.com/Zz05NjUyYTZjODNmYjAxMWVkOWNmZmNhZjQwMGQzYTYzYQ==?width=1150&height=768 2x'><source srcset='https://images-cdn3.welcomesoftware.com/Zz05NjUyYTZjODNmYjAxMWVkOWNmZmNhZjQwMGQzYTYzYQ==?width=584&height=390, https://images-cdn3.welcomesoftware.com/Zz05NjUyYTZjODNmYjAxMWVkOWNmZmNhZjQwMGQzYTYzYQ==?width=1168&height=780 2x'><img class='single-hero__featured-image single-hero__featured-image--is-mobile' src='https://images-cdn3.welcomesoftware.com/Zz05NjUyYTZjODNmYjAxMWVkOWNmZmNhZjQwMGQzYTYzYQ==?width=584&height=390' width='584' height='390' alt='How The Kebab Shop’s Digital-Forward Vision is Leading to Incredible Growth'></picture> <ul class="single-hero__taxonomies"> <li class="single-hero__taxonomies-taxonomy single-hero__taxonomies-taxonomy--category"> <a class="sq-taxonomy__category" href="https://squareup.com/us/en/the-bottom-line/reaching-customers">Reaching Customers</a> </li> <li class="single-hero__taxonomies-taxonomy"> <a href="https://squareup.com/us/en/the-bottom-line/tag/automation" rel="tag">Automation</a> </li> <li class="single-hero__taxonomies-taxonomy"> <a href="https://squareup.com/us/en/the-bottom-line/tag/business-growth" rel="tag">Business Growth</a> </li> <li class="single-hero__taxonomies-taxonomy"> <a href="https://squareup.com/us/en/the-bottom-line/tag/food-and-beverage" rel="tag">Food and Beverage</a> </li> <li class="single-hero__taxonomies-taxonomy"> <a href="https://squareup.com/us/en/the-bottom-line/tag/multiple-locations" rel="tag">Multiple Locations</a> </li> </ul> <ul class="single-hero__share"> <li> <a href="https://www.facebook.com/sharer.php?u=https://squareup.com/us/en/the-bottom-line/series/small-business-resilience/business-resilience-the-kebab-shop&t=How%20The%20Kebab%20Shop’s%20Digital-Forward%20Vision%20is%20Leading%20to%20Incredible%20Growth" target="_blank" rel="noreferrer noopener"> <img height="15" width="8" src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/icon-fb-black-aa2c3eac36ad9fb1e9b7.svg" alt="Facebook"> </a> </li> <li> <a href="https://www.twitter.com/share?text=How%20The%20Kebab%20Shop’s%20Digital-Forward%20Vision%20is%20Leading%20to%20Incredible%20Growth&url=https://squareup.com/us/en/the-bottom-line/series/small-business-resilience/business-resilience-the-kebab-shop" target="_blank" rel="noreferrer noopener"> <img height="13" width="16" src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/icon-twitter-black-1e333ff8654c26f259bc.svg" alt="Twitter"> </a> </li> <li class="single-hero__share-link tooltip"> <a href="https://squareup.com/us/en/the-bottom-line/series/small-business-resilience/business-resilience-the-kebab-shop"> <span class="tooltip__text">Copy</span> <img height="12" width="14" src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/icon-link-black-f9260b9fdf5173d8e67f.svg" alt="Share link"> </a> </li> </ul> </div> </div> </div> </div> </div> <div class="single-series-about "> <div class="container"> <h2 class="sq-section-title">About this series</h2> <div class="single-series-about-post"> <div class="single-series-about-post__image"> <a href="https://squareup.com/us/en/the-bottom-line/series/small-business-resilience"> <picture><source srcset='https://images-cdn4.welcomesoftware.com/Zz0xMWJjNmZkYTdjZGExMWVlOGYyMWQyOGI4ZWZmOGMzYg==?width=272&height=182, https://images-cdn4.welcomesoftware.com/Zz0xMWJjNmZkYTdjZGExMWVlOGYyMWQyOGI4ZWZmOGMzYg==?width=544&height=364 2x'><img class='single-series-about-post__image-thumb' src='https://images-cdn4.welcomesoftware.com/Zz0xMWJjNmZkYTdjZGExMWVlOGYyMWQyOGI4ZWZmOGMzYg==?width=272&height=182' width='272' height='182' alt='Small Business Resilience' loading="lazy"></picture> </a> </div> <div class="single-series-about-post__content"> <h2 class="single-series-about-post__title">Small Business Resilience</h2> <div class="single-series-about-post__deck"> Resilience can take shape in many ways when you're a business owner. Entrepreneurs are constantly pushing themselves, taking calculated bets but to them there is no path forward without a little risk and reward. </div> <a class="single-series-about-post__button" href="https://squareup.com/us/en/the-bottom-line/series/small-business-resilience">See full series</a> </div> </div> </div> </div> <div class="container"> <div class="single-content" id="main-content"> <div class="single-toc"> <h3 class="single-toc__title"> Table of contents <button type="button" class="single-toc__arrow" aria-label="Expand table of contents"> <img src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/icon-caret-black-b244b8df22d6d8b40501.svg" alt="Expand"> </button> </h3> <div class="single-toc__links"> <div class="single-toc__links--inner"> <div class="container"> <a href="#how-a-digital-forward-vision-helped-the-business-meet-customer-needs" class="single-toc__link">How a digital-forward vision helped the business meet customer needs</a> <a href="#future-proofing-the-business" class="single-toc__link">Future-proofing the business</a> <a href="#craving-change-every-single-day" class="single-toc__link">Craving change, every single day</a> </div> </div> </div> </div> <div class="single-series-posts-pagination"> <div class="container"> <a class="single-series-posts-pagination__arrow single-series-posts-pagination__previous" href="https://squareup.com/us/en/the-bottom-line/series/small-business-resilience/business-resilience-harlem-biscuit-company" aria-label="Previous Series"> <svg width="41" height="41" fill="none"> <circle cx="20.625" cy="20.725" r="20" fill="#006AFF"/><path fill="#fff" d="m18.977 26.767-5.434-5.478v-.528l5.434-5.478 1.474 1.474-2.464 2.42-.902.638v.176h10.626v2.068H17.085v.176l.902.638 2.464 2.42-1.474 1.474Z"/> </svg> <span>Previous in series</span> </a> <a class="single-series-posts-pagination__next" href="https://squareup.com/us/en/the-bottom-line/series/small-business-resilience/business-resilience-maison-danel" aria-label="Next Series"> <svg width="41" height="41" fill="none"> <circle cx="20.625" cy="20.725" r="20" fill="#006AFF"/><path fill="#fff" d="m22.299 26.767-1.496-1.474 2.464-2.42.902-.638v-.176H13.543V19.99h10.626v-.176l-.902-.638-2.464-2.42 1.496-1.474 5.412 5.478v.528l-5.412 5.478Z"/> </svg> <span>Next in series</span> </a> </div> </div> <p>When Wally Sadat joined his brother-in-law to run Mediterranean fast-casual restaurant <a href="https://www.thekebabshop.com/">The Kebab Shop</a> in San Diego in 2008, he knew the odds were stacked against them. His only restaurant experience involved odd jobs during college. People in the U.S. weren’t familiar with the food they were serving. And the timing, Sadat says, couldn’t have been worse.</p> <p>“It wasn’t the best time to make a career decision — big economic crisis,” he laughs.</p> <p>But his brother-in-law was passionate about doner kebabs — thinly sliced meat cooked on a vertical rotisserie that Sadat likens to Mexican al pastor. He wanted to make doner kebabs approachable for all kinds of people, and as ubiquitous in San Diego as pizza, burgers, and tacos. That ambition inspired Sadat to get involved, and soon other family members wanted to help. None of them could have fathomed where that journey would take them. What started as family members pitching in to wash dishes and take orders (on pieces of paper stuck to the walls for the cooks to see, no less) at a single location has turned into a booming family-run restaurant chain. The Kebab Shop now has 19 locations — four of which opened during the pandemic — and plans for at least five more locations in 2021.</p> <p>“When you own a restaurant, and it’s so intertwined in your family, you cannot let that restaurant fail. Because if it fails, my aunt fails, my dad fails,” Sadat says. “Everyone put literally all their money — everything — into this.”</p> <h2 id="how-a-digital-forward-vision-helped-the-business-meet-customer-needs">How a digital-forward vision helped the business meet customer needs</h2> <p>Sadat had planned for massive growth in 2021 and beyond. Despite some pandemic-related setbacks (they had to permanently close one of their locations), The Kebab Shop has largely stayed on course, succeeding and exceeding expectations. Sadat expects to have at least 50 locations over the next couple of years, in large part, he says, because the company’s <a href="https://squareup.com/us/en/the-bottom-line/operating-your-business/restaurant-trends">focus on being digital has helped them weather the storm</a>.</p> <p>“We were very lucky that we were already in a digital-forward position,” Sadat explains. “We already had online ordering; we already had contactless payments; we had <a href="https://squareup.com/us/en/the-bottom-line/operating-your-business/making-the-move-from-physical-to-digital-menus">QR code ordering</a> already, mainly for people who had dogs and wanted to wait outside [for their food]; we already had a KDS [<a href="https://squareup.com/us/en/point-of-sale/restaurants/kitchen-display-system">kitchen display system</a>]. So there was really no reason for anyone to come into contact with us at our restaurant, unless they wanted to,” he says.</p> <p>As a result, The Kebab Shop was quickly able to turn on new features like <a href="https://squareup.com/help/us/en/article/6866-in-store-and-curbside-pickup-with-square-online-store">curbside pickup</a> and <a href="https://squareup.com/us/en/online-store/restaurants/on-demand-delivery">on-demand delivery.</a> He largely credits the brand’s foresight a few years ago to digitize their <a href="https://squareup.com/us/en/the-bottom-line/operating-your-business/how-to-manage-your-restaurant-front-of-house">front-of-house</a> and <a href="https://squareup.com/us/en/the-bottom-line/operating-your-business/restaurant-back-of-house-management">back-of-house operations</a>, allowing his team to meet customer needs when the pandemic occurred. It gives him confidence that The Kebab Shop will be able to withstand future crises.</p> <p><span style="font-size: 11pt; font-family: Arial;"> <div class="cta sq-cta sq-cta--variant-1 "> <a href="https://squareup.com/us/en/marketing" target="_blank" rel="noopener noreferrer" class="sq-cta__image"> <picture><source srcset='https://images-cdn1.welcomesoftware.com/Zz04MWYwZmNhZTNmYmQxMWVkOTY3MmI2MWQ3M2NiNDU5OA==?width=272&height=272, https://images-cdn1.welcomesoftware.com/Zz04MWYwZmNhZTNmYmQxMWVkOTY3MmI2MWQ3M2NiNDU5OA==?width=544&height=544 2x'><img src='https://images-cdn1.welcomesoftware.com/Zz04MWYwZmNhZTNmYmQxMWVkOTY3MmI2MWQ3M2NiNDU5OA==?width=272&height=272' width='272' height='272' alt='Reach more customers through email and text' loading="lazy"></picture> </a> <h3 class="sq-cta__title"> <a href="https://squareup.com/us/en/marketing" target="_blank" rel="noopener noreferrer">Reach more customers through email and text</a> </h3> <div class="sq-cta__button"> <a href="https://squareup.com/us/en/marketing" target="_blank" rel="noopener noreferrer" class="button button--light">See how -/^</a> </div> </div> </span></p> <h2 id="future-proofing-the-business">Future-proofing the business</h2> <p>“[Customers] want the same quality experience they got before COVID, you know, but what they learned through COVID, they don’t want to lose that either,” Sadat posits. “So all of those features of curbside pickup, contactless delivery … we feel like that’s going to have to remain for the future, because those are now convenience tools that I think people have gotten accustomed to.”</p> <p>While digital tools are currently being used to limit contact, looking to the future, Sadat believes they offer a way to build connections with consumers no matter where they are. And that, he says, is how he hopes to future-proof his business.</p> <p>“The Kebab Shop is a brand where we want to hit you with all of the senses … what you’re hearing, what you’re smelling, what you’re tasting, what you’re seeing,” says Sadat. “But the experience doesn’t just start when you walk in the door. It starts when you go to our website, it starts when you place an order, all the way to when we fulfill the order, and then loyalty rewards, marketing, email blasts, Instagram. He adds, emphatically, “I will punch this into the sky: Your digital experience is now just as important as your food experience.”</p> <p>Despite the fact that he has more expertise in cutting tomatoes than in social media, Sadat has <a href="https://www.instagram.com/tks_thekebabshop/?hl=en">grown the brand’s following to 23,000</a> just by experimenting and showcasing his personality. “When I’m making food, I literally take a picture of it,” says Sadat. “The other day I wrote, ‘Who’s your favorite rapper?’ People started to realize that we are just normal people who are making food [we] care about.”</p> <p><img decoding="async" alt="Kebab Shop IG" src="https://images-cdn.welcomesoftware.com/Zz01MWYwY2ZlODNmMzExMWVkOWVhNmNhZjQwMGQzYTYzYQ==?token=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJzdWIiOlsiNTFmMGNmZTgzZjMxMTFlZDllYTZjYWY0MDBkM2E2M2EiXSwiZXhwIjoxNjgxMjk5Njg5fQ.ou612K4ly4v98cC11VfeNoHW2JJ_3vW5EgZkKTKXIS4"/></p> <h2 id="craving-change-every-single-day">Craving change, every single day</h2> <p>It’s no wonder Sadat and his team are always thinking about how they can be prepared for what’s around the corner with a company tagline like “Crave Change” — evolution is build into the brand. They constantly challenge themselves: How can they make their menu better? How can they anticipate customer needs? How can they empower their employees? How can they support fellow restaurateurs?</p> <p>“We treat every day like it’s the first day we’re open,” Sadat says. “Sometimes we’ll be in the middle of a dinner shift or a lunch shift and we just look at each other like, what the hell did we just do? We came from just one store, and all of a sudden we’re in four major cities. I still feel like this is a dream. We’re just so fortunate that we’re making kebabs, we’re doing something we love.”</p> <p><em><strong>About Square</strong><br />Where others see challenges, business owners see possibilities. Square builds tools that let businesses bring those possibilities to life by enabling them to reach customers online and in person, manage their front- and back-of-house operations, and access financing. Square can help your business succeed — on your own terms. <a href="https://squareup.com/us/en/why-square">Learn more about Square</a>.</em></p> <p><img decoding="async" alt="" class="nc_pixel" height="1" src="https://pixel.welcomesoftware.com/px.gif?key=YXJ0aWNsZT05NGI1OGQ2YzNmYjAxMWVkYjk3M2ZlZmZhNGY1ODY3MA==" width="1"/></p> <div class="knotch_placeholder"></div> </div> <div class="single-author"> <div class="single-author__info"> <img width="300" height="300" src="https://squareup.com/us/en/the-bottom-line/content/uploads/2023/03/Vidya-headshot_dikngh-300x300.png" class="attachment-medium size-medium" alt="Vidya Rao" /> <div class="single-author__description"><strong><a href="https://squareup.com/us/en/the-bottom-line/about/vidya-rao">Vidya Rao</a></strong> is an editor at Square covering the wide world of commerce, with a particular passion for restaurants.</div> </div> </div> </div> <div class="single-series-more "> <div class="container"> <h2 class="sq-section-title">More from this series</h2> <div class="row"> <div class="col-sm-6"> <a class="single-series-more__post-link" href="https://squareup.com/us/en/the-bottom-line/series/small-business-resilience/business-resilience-harlem-biscuit-company" aria-label="Previous">Previous</a> <div class="card-top-image single-series-more__post"> <div class="card-top-image__image"> <a href="https://squareup.com/us/en/the-bottom-line/series/small-business-resilience/business-resilience-harlem-biscuit-company"> <picture><source media='(max-width: 360px)' srcset='https://images-cdn3.welcomesoftware.com/Zz1hOWM2NDFjMDgyNGQxMWVlYjhkODllNzk0OWViZGI5Ng==?width=360&height=240, https://images-cdn3.welcomesoftware.com/Zz1hOWM2NDFjMDgyNGQxMWVlYjhkODllNzk0OWViZGI5Ng==?width=720&height=480 2x'><source media='(max-width: 480px)' srcset='https://images-cdn3.welcomesoftware.com/Zz1hOWM2NDFjMDgyNGQxMWVlYjhkODllNzk0OWViZGI5Ng==?width=480&height=320, https://images-cdn3.welcomesoftware.com/Zz1hOWM2NDFjMDgyNGQxMWVlYjhkODllNzk0OWViZGI5Ng==?width=960&height=640 2x'><source media='(max-width: 575px)' srcset='https://images-cdn3.welcomesoftware.com/Zz1hOWM2NDFjMDgyNGQxMWVlYjhkODllNzk0OWViZGI5Ng==?width=575&height=384, https://images-cdn3.welcomesoftware.com/Zz1hOWM2NDFjMDgyNGQxMWVlYjhkODllNzk0OWViZGI5Ng==?width=1150&height=768 2x'><source srcset='https://images-cdn3.welcomesoftware.com/Zz1hOWM2NDFjMDgyNGQxMWVlYjhkODllNzk0OWViZGI5Ng==?width=584&height=390, https://images-cdn3.welcomesoftware.com/Zz1hOWM2NDFjMDgyNGQxMWVlYjhkODllNzk0OWViZGI5Ng==?width=1168&height=780 2x'><img class='card-top-image__image--desktop' src='https://images-cdn3.welcomesoftware.com/Zz1hOWM2NDFjMDgyNGQxMWVlYjhkODllNzk0OWViZGI5Ng==?width=584&height=390' width='584' height='390' alt='How Harlem Biscuit Company is Honing Their Operations, One Biscuit at a Time' loading="lazy"></picture><picture><source srcset='https://images-cdn3.welcomesoftware.com/Zz1hOWM2NDFjMDgyNGQxMWVlYjhkODllNzk0OWViZGI5Ng==?width=136&height=136, https://images-cdn3.welcomesoftware.com/Zz1hOWM2NDFjMDgyNGQxMWVlYjhkODllNzk0OWViZGI5Ng==?width=272&height=272 2x'><img class='card-top-image__image--mobile' src='https://images-cdn3.welcomesoftware.com/Zz1hOWM2NDFjMDgyNGQxMWVlYjhkODllNzk0OWViZGI5Ng==?width=136&height=136' width='136' height='136' alt='How Harlem Biscuit Company is Honing Their Operations, One Biscuit at a Time' loading="lazy"></picture> </a> </div> <div class="card-top-image-content"> <div class="sq-taxonomy-wrap"> <a class="card-top-image__category sq-taxonomy__category" href="https://squareup.com/us/en/the-bottom-line/operating-your-business">Operating Your Business</a> </div> <h2 class="card-top-image__title"> <a href="https://squareup.com/us/en/the-bottom-line/series/small-business-resilience/business-resilience-harlem-biscuit-company"><span class="sq-title__series">#4</span> How Harlem Biscuit Company is Honing Their Operations, One Biscuit at a Time</a> </h2> <div class="card-top-image__meta sq-meta"> Nov 16, 2023 — <span class="sq-meta__read-time">4 min read</span> </div> </div> </div> </div> <div class="col-sm-6"> <a class="single-series-more__post-link" href="https://squareup.com/us/en/the-bottom-line/series/small-business-resilience/business-resilience-maison-danel" aria-label="Next">Next</a> <div class="card-top-image single-series-more__post"> <div class="card-top-image__image"> <a href="https://squareup.com/us/en/the-bottom-line/series/small-business-resilience/business-resilience-maison-danel"> <picture><source media='(max-width: 360px)' srcset='https://images-cdn3.welcomesoftware.com/Zz0wNjRmMTEzODgyNGUxMWVlYjJjNmQyNjJmOTRmMzQwYQ==?width=360&height=240, https://images-cdn3.welcomesoftware.com/Zz0wNjRmMTEzODgyNGUxMWVlYjJjNmQyNjJmOTRmMzQwYQ==?width=720&height=480 2x'><source media='(max-width: 480px)' srcset='https://images-cdn3.welcomesoftware.com/Zz0wNjRmMTEzODgyNGUxMWVlYjJjNmQyNjJmOTRmMzQwYQ==?width=480&height=320, https://images-cdn3.welcomesoftware.com/Zz0wNjRmMTEzODgyNGUxMWVlYjJjNmQyNjJmOTRmMzQwYQ==?width=960&height=640 2x'><source media='(max-width: 575px)' srcset='https://images-cdn3.welcomesoftware.com/Zz0wNjRmMTEzODgyNGUxMWVlYjJjNmQyNjJmOTRmMzQwYQ==?width=575&height=384, https://images-cdn3.welcomesoftware.com/Zz0wNjRmMTEzODgyNGUxMWVlYjJjNmQyNjJmOTRmMzQwYQ==?width=1150&height=768 2x'><source srcset='https://images-cdn3.welcomesoftware.com/Zz0wNjRmMTEzODgyNGUxMWVlYjJjNmQyNjJmOTRmMzQwYQ==?width=584&height=390, https://images-cdn3.welcomesoftware.com/Zz0wNjRmMTEzODgyNGUxMWVlYjJjNmQyNjJmOTRmMzQwYQ==?width=1168&height=780 2x'><img class='card-top-image__image--desktop' src='https://images-cdn3.welcomesoftware.com/Zz0wNjRmMTEzODgyNGUxMWVlYjJjNmQyNjJmOTRmMzQwYQ==?width=584&height=390' width='584' height='390' alt='How Maison Danel Is Harnessing the ‘Collective Spirit’ To Thrive' loading="lazy"></picture><picture><source srcset='https://images-cdn3.welcomesoftware.com/Zz0wNjRmMTEzODgyNGUxMWVlYjJjNmQyNjJmOTRmMzQwYQ==?width=136&height=136, https://images-cdn3.welcomesoftware.com/Zz0wNjRmMTEzODgyNGUxMWVlYjJjNmQyNjJmOTRmMzQwYQ==?width=272&height=272 2x'><img class='card-top-image__image--mobile' src='https://images-cdn3.welcomesoftware.com/Zz0wNjRmMTEzODgyNGUxMWVlYjJjNmQyNjJmOTRmMzQwYQ==?width=136&height=136' width='136' height='136' alt='How Maison Danel Is Harnessing the ‘Collective Spirit’ To Thrive' loading="lazy"></picture> </a> </div> <div class="card-top-image-content"> <div class="sq-taxonomy-wrap"> <a class="card-top-image__category sq-taxonomy__category" href="https://squareup.com/us/en/the-bottom-line/starting-your-business">Starting Your Business</a> </div> <h2 class="card-top-image__title"> <a href="https://squareup.com/us/en/the-bottom-line/series/small-business-resilience/business-resilience-maison-danel"><span class="sq-title__series">#6</span> How Maison Danel Is Harnessing the ‘Collective Spirit’ To Thrive</a> </h2> <div class="card-top-image__meta sq-meta"> Nov 16, 2023 — <span class="sq-meta__read-time">4 min read</span> </div> </div> </div> </div> </div> </div> </div> <div class="single-keep-reading"> <div class="container"> <h3 class="sq-section-title">Related</h3> <div class="row"> <div class="col-sm-3"> <div class="card-no-image single-keep-reading__post"> <div class="sq-taxonomy-wrap"> <a class="card-no-image__category sq-taxonomy__category" href="https://squareup.com/us/en/the-bottom-line/reaching-customers">Reaching Customers</a> </div> <h4 class="card-no-image__title"> <a href="https://squareup.com/us/en/the-bottom-line/series/small-business-resilience/business-resilience-mudfire"><span class="sq-title__series">#1</span> How MudFire Is Increasing Access in the Ceramics Community</a> </h4> <div class="card-no-image__meta sq-meta"> Nov 16, 2023 — <span class="sq-meta__read-time">5 min read</span> </div> </div> </div> <div class="col-sm-3"> <div class="card-no-image single-keep-reading__post"> <div class="sq-taxonomy-wrap"> <a class="card-no-image__category sq-taxonomy__category" href="https://squareup.com/us/en/the-bottom-line/operating-your-business">Operating Your Business</a> </div> <h4 class="card-no-image__title"> <a href="https://squareup.com/us/en/the-bottom-line/series/small-business-resilience/business-resilience-tshirt-lady-and-son"><span class="sq-title__series">#3</span> How The T-Shirt Lady & Son is Building a Legacy for Their Family</a> </h4> <div class="card-no-image__meta sq-meta"> Nov 16, 2023 — <span class="sq-meta__read-time">4 min read</span> </div> </div> </div> <div class="col-sm-3"> <div class="card-no-image single-keep-reading__post"> <div class="sq-taxonomy-wrap"> <a class="card-no-image__category sq-taxonomy__category" href="https://squareup.com/us/en/the-bottom-line/operating-your-business">Operating Your Business</a> </div> <h4 class="card-no-image__title"> <a href="https://squareup.com/us/en/the-bottom-line/series/small-business-resilience/business-resilience-harlem-biscuit-company"><span class="sq-title__series">#4</span> How Harlem Biscuit Company is Honing Their Operations, One Biscuit at a Time</a> </h4> <div class="card-no-image__meta sq-meta"> Nov 16, 2023 — <span class="sq-meta__read-time">4 min read</span> </div> </div> </div> <div class="col-sm-3"> <div class="card-no-image single-keep-reading__post"> <div class="sq-taxonomy-wrap"> <a class="card-no-image__category sq-taxonomy__category" href="https://squareup.com/us/en/the-bottom-line/operating-your-business">Operating Your Business</a> </div> <h4 class="card-no-image__title"> <a href="https://squareup.com/us/en/the-bottom-line/series/small-business-resilience/business-resilience-civil-alchemy"><span class="sq-title__series">#2</span> How Civil Alchemy Created a Family of Brands with Something for Everyone</a> </h4> <div class="card-no-image__meta sq-meta"> Nov 16, 2023 — <span class="sq-meta__read-time">5 min read</span> </div> </div> </div> </div> </div> </div> <div class="tool-modal" data-form-type="tools_full"> <div class="tool-modal__inner"> <button type="button" class="tool-modal__close" aria-label="Close"> <img src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/icon-close-black-a47fdc0fad87997a1034.svg" alt="Close button"> </button> <div class="tool-modal__content"> <div class="tool-modal__header"> <h2 class="tool-modal__title">Tell us a little more about yourself to gain access to the resource.</h2> </div> <form class="lead-gen-form tool-modal__form tool-modal__form--full" data-form-type="tools_full" data-is-followup="" data-show-modal="1"> <div class="lead-gen-form__group lead-gen-form__group--first-name"> <div class="form-field"> <input type="text" name="fname" id="fname" placeholder="First name"> <label for="fname">First name</label> </div> <div class="lead-gen-form__err lead-gen-form__err--none"> <img width="15" height="15" src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/icon-info-red-58675126ccc295d87506.svg" alt="i"> <span>Enter your first name.</span> </div> </div> <div class="lead-gen-form__group lead-gen-form__group--last-name"> <div class="form-field"> <input type="text" name="lname" id="lname" placeholder="Last name"> <label for="lname">Last name</label> </div> <div class="lead-gen-form__err lead-gen-form__err--none"> <img width="15" height="15" src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/icon-info-red-58675126ccc295d87506.svg" alt="i"> <span>Enter your last name.</span> </div> </div> <div class="lead-gen-form__group lead-gen-form__group--email"> <div class="form-field"> <input type="text" name="email" id="email" placeholder="Email"> <label for="email">Email</label> </div> <div class="lead-gen-form__err lead-gen-form__err--none"> <img src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/icon-info-red-58675126ccc295d87506.svg" alt="i"> <span>Enter a valid email.</span> </div> </div> <div class="lead-gen-form__group lead-gen-form__group--phone"> <div class="form-field"> <input type="text" name="phone" id="phone" placeholder="Phone"> <label for="phone">Phone</label> </div> <div class="lead-gen-form__err lead-gen-form__err--none"> <img width="15" height="15" src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/icon-info-red-58675126ccc295d87506.svg" alt="i"> <span>Enter a valid phone number.</span> </div> </div> <div class="lead-gen-form__group lead-gen-form__group--company"> <div class="form-field"> <input type="text" name="company" id="company" placeholder="Company"> <label for="company">Company</label> </div> <div class="lead-gen-form__err lead-gen-form__err--none"> <img width="15" height="15" src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/icon-info-red-58675126ccc295d87506.svg" alt="i"> <span>Enter your company name.</span> </div> </div> <div class="lead-gen-form__group lead-gen-form__revenue"> <div class="form-field"> <select name="revenue" id="revenue"> <option value="" selected>Select...</option> <option value="0 - $10k">0 - $10k</option> <option value="$10k - $50k">$10k - $50k</option> <option value="$50k - $100k">$50k - $100k</option> <option value="$100k - $250k">$100k - $250k</option> <option value="$250k - $500k">$250k - $500k</option> <option value="$500k - $1M">$500k - $1M</option> <option value="$1M - $5M">$1M - $5M</option> <option value="$5M - $10M">$5M - $10M</option> <option value="$10M - $20M">$10M - $20M</option> <option value="$20M - $30M">$20M - $30M</option> <option value="$30M - $50M">$30M - $50M</option> <option value="> $50M">> $50M</option> </select> <label for="revenue">Estimated annual revenue</label> </div> <div class="lead-gen-form__err lead-gen-form__err--none"> <img width="15" height="15" src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/icon-info-red-58675126ccc295d87506.svg" alt="i"> <span>Select estimated annual revenue.</span> </div> </div> <div class="lead-gen-form__group lead-gen-form__group--check"> <div class="form-checkbox"> <label> <input type="checkbox" name="optin"> <span>By checking the box, you agree to receive automated informational and marketing calls and texts via the phone number you provided above. Signing up is not a condition of purchase. You certify that you are at least 18 years of age.*</span> </label> </div> <div class="lead-gen-form__err lead-gen-form__err--none"> <img width="15" height="15" src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/icon-info-red-58675126ccc295d87506.svg" alt="i"> <span>This field is required.</span> </div> </div> <div class="lead-gen-form__group lead-gen-form__group--submit"> <button type="submit" class="button tools-download-button tools-download-button--disabled" aria-label="Download article"> <span class="tools-download-button__content"> <span data-text="Download article">Download article</span> <img width="19" height="16" alt="↓" src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/icon-download-white-cb896ac15e4aa5c96227.svg" /> </span> </button> </div> <div class="lead-gen-form__footer"> <p>Please refer to our <a href="https://squareup.com/us/en/legal/general/privacy" target="_blank">Privacy Policy</a> or <a href="https://squareup.com/us/en/legal/general/privacy" target="_blank">contact us</a> for more details.</p> </div> </form> </div> <div class="tool-modal__thank-you"> <img src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/icon-info-blue-3cba5ed34b2dce89d6d7.svg" alt="✓"> <h2>Thank you! <br> Check your email for your resource.</h2> </div> </div> </div> <footer class="site-footer" id="footer"> <div class="container"> <div class="row site-footer-lead-gen"> <div class="col-md-3 col-sm-3"> <div class="site-footer-site-logo"> <img height="auto" width="166" src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/logo-tbl-multiline-white-7e6ec0293c460ffa5b71.svg" alt="The Bottom Line"> <img height="auto" width="100%" src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/logo-tbl-white-341131b692941bb579c7.svg" alt="The Bottom Line"> </div> </div> <div class="col-md-3 col-sm-4"> <ul class="site-footer-categories"> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-5"><a href="https://squareup.com/us/en/the-bottom-line/starting-your-business">Starting Your Business</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent menu-item-6"><a href="https://squareup.com/us/en/the-bottom-line/reaching-customers">Reaching Customers</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-7"><a href="https://squareup.com/us/en/the-bottom-line/selling-anywhere">Selling Anywhere</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-8"><a href="https://squareup.com/us/en/the-bottom-line/managing-your-finances">Managing Your Finances</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-9"><a href="https://squareup.com/us/en/the-bottom-line/operating-your-business">Operating Your Business</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-10"><a href="https://squareup.com/us/en/the-bottom-line/growing-your-team">Growing Your Team</a></li> <li class="menu-item--inside-square menu-item menu-item-type-taxonomy menu-item-object-category menu-item-5942"><a title="Product Updates and Insights" href="https://squareup.com/us/en/the-bottom-line/inside-square">Inside Square</a></li> </ul> </div> <div class="col-md-6 col-sm-5"> <div class="newsletter newsletter--footer site-footer-signup site-footer-signup--marketo newsletter--no-image"> <div class="newsletter-signup"> <div class="newsletter-signup__content"> <h2 class="newsletter-signup__title"> Get the best of The Bottom Line, right in your inbox </h2> <form class="newsletter-signup__form newsletter-email__form" autocomplete="off" data-form-id="7927"> <input class="newsletter-signup__form-input newsletter-email__form-input" aria-label="Email address" type="email" name="email" placeholder="Enter email address" /> <button class="button newsletter-signup__button newsletter-email__form-button" type="submit" aria-label="Subscribe">Subscribe</button> <img class="newsletter-email__form-success" width="18" height="19" src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/icon-check-blue-61608b1bb90f5277015c.svg" alt="✓"> </form> <div class="newsletter-email__form-privacy">Please refer to our <a href="https://squareup.com/us/en/legal/general/privacy" target="_blank">Privacy Policy</a> for more details.</div> <div class="newsletter-email__form-msg"></div> <form id="mktoForm_7927"></form> </div> </div> </div> </div> </div> <div class="site-footer-links site-footer-links--us-en"> <h3 class="site-footer-links__heading">Explore Square and our products</h3> <div class="row"> <div class="col-sm-3"> <h4><span>Products</span> <img class="site-footer-links__arrow" width="11" height="6" src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/icon-caret-gray-7a912514049236cfa47f.svg" alt="↓"></h4> <ul> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4313"><a href="https://squareup.com/us/en/commerce">Commerce</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4314"><a href="https://squareup.com/us/en/point-of-sale">Point of sale</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4315"><a href="https://squareup.com/us/en/payments">Payments</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4316"><a href="https://squareup.com/us/en/online-store">Online</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4317"><a href="https://squareup.com/us/en/invoices">Invoices</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4318"><a href="https://squareup.com/us/en/customers">Customers</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4319"><a href="https://squareup.com/us/en/marketing">Marketing</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4320"><a href="https://squareup.com/us/en/software/loyalty">Loyalty</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4321"><a href="https://squareup.com/us/en/point-of-sale/features/customer-directory">Customer Directory</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4322"><a href="https://squareup.com/us/en/banking">Banking</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4323"><a href="https://squareup.com/us/en/staff">Staff</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4324"><a href="https://squareup.com/us/en/payroll">Payroll</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4325"><a href="https://squareup.com/us/en/point-of-sale/team-management">Team Management</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4326"><a href="https://squareup.com/us/en/buy-now-pay-later">Buy Now, Pay Later</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4327"><a href="https://squareup.com/us/en/hardware/reader">Hardware</a></li> </ul> </div> <div class="col-sm-3"> <h4><span>Business Types</span> <img class="site-footer-links__arrow" width="11" height="6" src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/icon-caret-gray-7a912514049236cfa47f.svg" alt="↓"></h4> <ul> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4328"><a href="https://squareup.com/us/en/point-of-sale/restaurants">Food & Beverage</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4329"><a href="https://squareup.com/us/en/point-of-sale/restaurants/quick-service">Quick Service</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4330"><a href="https://squareup.com/us/en/point-of-sale/restaurants/full-service">Full Service</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4331"><a href="https://squareup.com/us/en/point-of-sale/restaurants/fast-casual">Fast Casual</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4332"><a href="https://squareup.com/us/en/point-of-sale/restaurants/bars">Bars & Breweries</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4333"><a href="https://squareup.com/us/en/point-of-sale/retail">Retail</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4334"><a href="https://squareup.com/us/en/solutions/beauty">Beauty Salon</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4335"><a href="https://squareup.com/us/en/solutions/hair-salon">Hair Salon</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4336"><a href="https://squareup.com/us/en/solutions/health-and-fitness">Health & Fitness</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4337"><a href="https://squareup.com/us/en/solutions/professional-services">Professional Services</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4338"><a href="https://squareup.com/us/en/solutions/home-and-repair">Home & Repair</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4339"><a href="https://squareup.com/us/en/large-businesses">Large Businesses</a></li> </ul> </div> <div class="col-sm-3"> <h4><span>Resources</span> <img class="site-footer-links__arrow" width="11" height="6" src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/icon-caret-gray-7a912514049236cfa47f.svg" alt="↓"></h4> <ul> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4340"><a href="https://squareup.com/us/en/pricing">Pricing</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4341"><a href="https://squareup.com/us/en/why-square">Why Square?</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4342"><a href="https://squareup.com/us/en/testimonials">Testimonials</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-home menu-item-4343"><a href="https://squareup.com/us/en/the-bottom-line">Blog</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4344"><a href="https://squareup.com/us/en/sales">Sales</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4345"><a href="https://squareup.com/help/us/en">Support</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4346"><a href="https://www.sellercommunity.com/t5/Seller-Community-US/ct-p/Seller_Community_US">Seller Community</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4347"><a href="https://developer.squareup.com/us/en">Developer Platform</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4348"><a href="https://squareup.com/us/en/payments/merchant-services">Merchant Services</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4349"><a href="http://square.fello.com/">Rent Hardware</a></li> </ul> </div> <div class="col-sm-3"> <h4><span>Contact</span> <img class="site-footer-links__arrow" width="11" height="6" src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/icon-caret-gray-7a912514049236cfa47f.svg" alt="↓"></h4> <ul> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4446"><a href="tel:+18557006000">Customer support: 1 (855) 700-6000</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4447"><a href="tel:+18004701673">Sales: 1 (800) 470-1673</a></li> </ul> <div class="desktop-only"> <h4><span>Square</span> <img class="site-footer-links__arrow" width="11" height="6" src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/icon-caret-gray-7a912514049236cfa47f.svg" alt="↓"></h4> <ul> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4881"><a href="https://squareup.com/us/en/about">About</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4351"><a href="https://squareup.com/us/en/press">Press & Media</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4352"><a href="https://careers.squareup.com/us/en">Careers</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-6822"><a href="https://squareup.com/us/en/referral-program">Referrals</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4354"><a href="https://squareup.com/us/en/partnerships">Partners</a></li> </ul> </div> </div> <div class="col-sm-3 mobile-only"> <h4><span>Square</span> <img class="site-footer-links__arrow" width="11" height="6" src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/icon-caret-gray-7a912514049236cfa47f.svg" alt="↓"></h4> <ul> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4881"><a href="https://squareup.com/us/en/about">About</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4351"><a href="https://squareup.com/us/en/press">Press & Media</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4352"><a href="https://careers.squareup.com/us/en">Careers</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-6822"><a href="https://squareup.com/us/en/referral-program">Referrals</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4354"><a href="https://squareup.com/us/en/partnerships">Partners</a></li> </ul> </div> </div> </div> <div class="site-footer-disclaimer"> The information provided on this publication is for general informational purposes only. While we strive to keep the information up to date, we make no representations or warranties of any kind about the completeness, accuracy, reliability, or suitability for your business, of the information provided or the views expressed herein. For specific advice applicable to your business, please contact a professional. </div> <div class="row site-footer-foot site-footer--border-top"> <div class="col-sm-3"> <a href="https://squareup.com" class="site-footer-publication-logo"> <img height="24" width="91" src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/logo-square-white-cb7470280365082b40ef.svg" alt="Square"> </a> </div> <div class="col-sm-9"> <div class="site-footer-legal"> <ul class="site-footer-legal__items"> <li class="site-footer-legal__item site-footer-legal__item--copyright">© 2025 Block, Inc.</li> <li class="site-footer-legal__item"><a class="site-footer-legal__link" href="https://squareup.com/us/en/legal/general/privacy">Privacy Notice</a></li> <li class="site-footer-legal__item"><a class="site-footer-legal__link" href="https://squareup.com/us/en/legal/general/ua">Terms of Service</a></li> <li class="site-footer-legal__item"><button class="sq-cookie__preference" aria-label="Cookie Preferences"></button></li> </ul> </div> </div> </div> </div> </footer> <div class="search-modal"> <div class="search-modal__close"> <img width="18" height="18" src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/icon-close-black-a47fdc0fad87997a1034.svg" alt="x"> </div> <div class="container"> <form class="search-modal__form" action="https://squareup.com/us/en/the-bottom-line/search" autocomplete="off"> <input aria-label="Search" type="text" class="search-modal__form-input search-modal__form-input--autocomplete" autocomplete="off"> <input aria-label="Search" maxlength="120" type="text" name="s" class="search-modal__form-input search-modal__form-input--main" placeholder="Search The Bottom Line"> <button class="search-modal__form-submit" type="submit" aria-label="Search"> <img src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/icon-search-black-66b930d8c38d71b3fcf8.svg" alt="Search"> </button> </form> <div class="search-modal__taxonomies"> <div class="search-modal__taxonomies-lists"> <div class="search-modal__taxonomies-taxonomy"> <h4>Categories <img width="24" height="24" src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/icon-arrow-down-circle-026a1efb9787b25136cc.svg" alt="↓" class="search-modal__taxonomies-taxonomy-arrow"></h4> <ul> <li> <a href="https://squareup.com/us/en/the-bottom-line/starting-your-business">Starting Your Business</a> </li> <li> <a href="https://squareup.com/us/en/the-bottom-line/reaching-customers">Reaching Customers</a> </li> <li> <a href="https://squareup.com/us/en/the-bottom-line/selling-anywhere">Selling Anywhere</a> </li> <li> <a href="https://squareup.com/us/en/the-bottom-line/managing-your-finances">Managing Your Finances</a> </li> <li> <a href="https://squareup.com/us/en/the-bottom-line/operating-your-business">Operating Your Business</a> </li> <li> <a href="https://squareup.com/us/en/the-bottom-line/growing-your-team">Growing Your Team</a> </li> </ul> </div> <div class="search-modal__taxonomies-taxonomy"> <h4>Content types <img width="24" height="24" src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/icon-arrow-down-circle-026a1efb9787b25136cc.svg" alt="↓" class="search-modal__taxonomies-taxonomy-arrow"></h4> <ul> <li> <a href="https://squareup.com/us/en/the-bottom-line/tag/article">Article</a> </li> <li> <a href="https://squareup.com/us/en/the-bottom-line/tag/guide">Guide</a> </li> <li> <a href="https://squareup.com/us/en/the-bottom-line/tag/research">Research</a> </li> <li> <a href="https://squareup.com/us/en/the-bottom-line/tag/case-study">Case Study</a> </li> <li> <a href="https://squareup.com/us/en/the-bottom-line/tag/tool">Tool</a> </li> <li> <a href="https://squareup.com/us/en/the-bottom-line/tag/ebook">eBook</a> </li> </ul> </div> <div class="search-modal__taxonomies-taxonomy"> <h4>Topics <img width="24" height="24" src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/icon-arrow-down-circle-026a1efb9787b25136cc.svg" alt="↓" class="search-modal__taxonomies-taxonomy-arrow"></h4> <ul> <li> <a href="https://squareup.com/us/en/the-bottom-line/tag/ecommerce">eCommerce</a> </li> <li> <a href="https://squareup.com/us/en/the-bottom-line/tag/marketing">Marketing</a> </li> <li> <a href="https://squareup.com/us/en/the-bottom-line/tag/business-growth">Business Growth</a> </li> <li> <a href="https://squareup.com/us/en/the-bottom-line/tag/trends">Trends</a> </li> <li> <a href="https://squareup.com/us/en/the-bottom-line/tag/cash-flow">Cash Flow</a> </li> <li> <a href="https://squareup.com/us/en/the-bottom-line/tag/automation">Automation</a> </li> </ul> </div> <div class="search-modal__taxonomies-taxonomy"> <h4>Industries <img width="24" height="24" src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/icon-arrow-down-circle-026a1efb9787b25136cc.svg" alt="↓" class="search-modal__taxonomies-taxonomy-arrow"></h4> <ul> <li> <a href="https://squareup.com/us/en/the-bottom-line/tag/food-and-beverage">Food and Beverage</a> </li> <li> <a href="https://squareup.com/us/en/the-bottom-line/tag/retail">Retail</a> </li> <li> <a href="https://squareup.com/us/en/the-bottom-line/tag/beauty-and-personal-care">Beauty and Personal Care</a> </li> <li> <a href="https://squareup.com/us/en/the-bottom-line/tag/professional-services">Professional Services</a> </li> <li> <a href="https://squareup.com/us/en/the-bottom-line/tag/entertainment">Entertainment</a> </li> <li> <a href="https://squareup.com/us/en/the-bottom-line/tag/health-and-fitness">Health and Fitness</a> </li> </ul> </div> <div class="search-modal__taxonomies-taxonomy"> <h4>Square solutions <img width="24" height="24" src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/icon-arrow-down-circle-026a1efb9787b25136cc.svg" alt="↓" class="search-modal__taxonomies-taxonomy-arrow"></h4> <ul> <li> <a href="https://squareup.com/us/en/the-bottom-line/tag/square-payments">Square Payments</a> </li> <li> <a href="https://squareup.com/us/en/the-bottom-line/tag/square-point-of-sale">Square Point of Sale</a> </li> <li> <a href="https://squareup.com/us/en/the-bottom-line/tag/square-online">Square Online</a> </li> <li> <a href="https://squareup.com/us/en/the-bottom-line/tag/square-checking">Square Checking</a> </li> <li> <a href="https://squareup.com/us/en/the-bottom-line/tag/square-marketing">Square Marketing</a> </li> <li> <a href="https://squareup.com/us/en/the-bottom-line/tag/square-payroll">Square Payroll</a> </li> </ul> </div> </div> <div class="search-modal__taxonomies-explore-more"> <a href="https://squareup.com/us/en/the-bottom-line/search">See all content <span>-></span></a> </div> </div> <div class="search-modal__results-for"> Results for <span class="search-modal__results-for--keywords"></span> </div> <div class="search-modal__results"> <div class="row search-modal__results-articles dnone"></div> <div class="row search-modal__results-post-types"> <div class="col-sm-4 search-modal__results-post-types-podcasts dnone"></div> <div class="col-sm-4 search-modal__results-post-types-case-studies dnone"></div> <div class="col-sm-4 search-modal__results-post-types-tools dnone"></div> </div> </div> </div> </div> <div class="locale-selector locale-selector--disable"> <div class="locale-selector-container" id="change-country-modal"> <h4 class="locale-selector__heading">Based on your region, we recommend viewing our website in:</h4> <button class="locale-selector__button button" aria-label="Select your language"></button> <a class="locale-selector__link" href="#">Continue to <span class="locale-selector__site"></span> <span class="locale-selector__link-arrow">-></span></a> <div class="locale-selector__select"> <div class="locale-selector__select-heading">Choose a different origin or language <img class="locale-selector__select-arrow" src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/images/icon-caret-black-b244b8df22d6d8b40501.svg" alt="↓"></div> <div class="locale-selector__select-content"> <ul class="locale-selector__select-options"> <li class="locale-selector__select-option"> <a href="https://squareup.com/us/en/the-bottom-line/series/small-business-resilience/business-resilience-the-kebab-shop?country_redirection=true">Australia (English)</a> </li> </ul> <ul class="locale-selector__select-options"> <li class="locale-selector__select-option"> <a href="/ca/en/townsquare/business-resilience-the-kebab-shop?country_redirection=true">Canada (English)</a> </li> <li class="locale-selector__select-option"> <a href="/ca/fr/townsquare/business-resilience-the-kebab-shop?country_redirection=true">Canada (Français)</a> </li> </ul> <ul class="locale-selector__select-options"> <li class="locale-selector__select-option"> <a href="/fr/fr/townsquare/business-resilience-the-kebab-shop?country_redirection=true">France (Français)</a> </li> </ul> <ul class="locale-selector__select-options"> <li class="locale-selector__select-option"> <a href="/ie/en/townsquare/business-resilience-the-kebab-shop?country_redirection=true">Ireland (English)</a> </li> </ul> <ul class="locale-selector__select-options"> <li class="locale-selector__select-option"> <a href="/jp/ja/townsquare/business-resilience-the-kebab-shop?country_redirection=true">日本 (日本語)</a> </li> </ul> <ul class="locale-selector__select-options"> <li class="locale-selector__select-option"> <a href="/es/es/townsquare/business-resilience-the-kebab-shop?country_redirection=true">España (Español)</a> </li> <li class="locale-selector__select-option"> <a href="/es/ca/townsquare/business-resilience-the-kebab-shop?country_redirection=true">Espanya (Català)</a> </li> </ul> <ul class="locale-selector__select-options"> <li class="locale-selector__select-option"> <a href="https://squareup.com/us/en/the-bottom-line/series/small-business-resilience/business-resilience-the-kebab-shop?country_redirection=true">United Kingdom (English)</a> </li> </ul> <ul class="locale-selector__select-options"> <li class="locale-selector__select-option"> <a href="https://squareup.com/us/en/the-bottom-line/series/small-business-resilience/business-resilience-the-kebab-shop?country_redirection=true">United States (English)</a> </li> <li class="locale-selector__select-option"> <a href="/us/es/townsquare/business-resilience-the-kebab-shop?country_redirection=true">Estados Unidos (Español)</a> </li> </ul> </div> </div> </div> </div> <form id="mktoForm_5764"></form> <script type="text/javascript" id="bundle-js-extra"> /* <![CDATA[ */ var surge = {"ajax_url":"https:\/\/us-en-prod.square.ncms.io\/wp\/wp-admin\/admin-ajax.php","base_url":"https:\/\/squareup.com\/us\/en\/the-bottom-line","__SQ_DATA__":"{\"environment\":\"production\",\"locale_list\":{\"au_en\":{\"name\":\"Australia (English)\",\"path\":\"the-bottom-line\"},\"ca_en\":{\"name\":\"Canada (English)\",\"path\":\"townsquare\"},\"ca_fr\":{\"name\":\"Canada (Fran\\u00e7ais)\",\"path\":\"townsquare\"},\"fr_fr\":{\"name\":\"France (Fran\\u00e7ais)\",\"path\":\"townsquare\"},\"ie_en\":{\"name\":\"Ireland (English)\",\"path\":\"townsquare\"},\"jp_ja\":{\"name\":\"\\u65e5\\u672c (\\u65e5\\u672c\\u8a9e)\",\"path\":\"townsquare\"},\"es_es\":{\"name\":\"Espa\\u00f1a (Espa\\u00f1ol)\",\"path\":\"townsquare\"},\"es_ca\":{\"name\":\"Espanya (Catal\\u00e0)\",\"path\":\"townsquare\"},\"gb_en\":{\"name\":\"United Kingdom (English)\",\"path\":\"the-bottom-line\"},\"us_en\":{\"name\":\"United States (English)\",\"path\":\"the-bottom-line\"},\"us_es\":{\"name\":\"Estados Unidos (Espa\\u00f1ol)\",\"path\":\"townsquare\"}},\"cdp_key\":\"f2e59a32-85dc-4380-ac92-cab00c8cf091\",\"site_name\":\"The Bottom Line\",\"site_domain\":\"squareup.com\",\"site_locale\":\"us\\\/en\",\"taxonomies\":{\"categories\":[\"starting-your-business\",\"reaching-customers\",\"selling-anywhere\",\"managing-your-finances\",\"operating-your-business\",\"growing-your-team\"],\"content_types\":[\"article\",\"guide\",\"research\",\"case-study\",\"tool\",\"ebook\",\"template\",\"calculator\",\"infographic\",\"podcast\",\"video\",\"collection\",\"series\",\"webinar\"],\"topics\":[\"ecommerce\",\"marketing\",\"business-growth\",\"trends\",\"cash-flow\",\"automation\",\"sales\",\"staff-retention\",\"leadership\",\"taxes\",\"social-commerce\",\"multiple-locations\",\"mobile-commerce\",\"fulfillment\",\"financing\",\"inventory\",\"supply-chain\",\"hiring\",\"technology\",\"privacy\",\"cybersecurity\",\"multihyphenate\"],\"industries\":[\"food-and-beverage\",\"retail\",\"beauty-and-personal-care\",\"professional-services\",\"entertainment\",\"health-and-fitness\",\"home-and-repair\",\"nonprofit\",\"multiple-industries\"],\"square_solutions\":[\"square-payments\",\"square-point-of-sale\",\"square-online\",\"square-checking\",\"square-marketing\",\"square-payroll\",\"square-savings\",\"square-loans\",\"square-appointments\",\"square-inventory-management\",\"square-online-checkout\",\"square-photo-studio\",\"square-register\",\"square-stand\",\"square-terminal\",\"square-virtual-terminal\",\"square-customer-directory\",\"square-gift-cards\",\"square-loyalty\",\"square-messages\",\"square-crew\",\"square-team-management\",\"square-restaurant-kds\",\"square-restaurant-pos\",\"square-retail-pos\",\"square-reader\",\"square-invoices\",\"afterpay\"],\"business_types\":[\"content-creator\",\"side-hustle\",\"franchise\",\"enterprise\"]},\"marketo\":{\"newsletter_section\":\"9716\",\"newsletter_footer\":\"7927\",\"tools_full\":\"5764\",\"tools_email_only\":\"5594\",\"tools_followup\":\"10580\",\"tools_full_turtl\":\"9295\"},\"series_slugs\":[\"askacpa\",\"banknotes\",\"blue-bottle\",\"built-for-beauty\",\"chefs-table\",\"counter-trends\",\"digging-in\",\"foc\",\"generation-e\",\"high-season-hustle\",\"retail-inventory\",\"marketing-bootcamp\",\"quickstart-guide\",\"running-a-restaurant-is-no-joke\",\"small-business-resilience\",\"top-multihyphenate-businesses\",\"the-viral-effect\",\"visionaries\"]}","tools_load_more_nonce":"c64e26c7a3","collections_load_more_nonce":"20e24c6c76","author_load_more_nonce":"e156b31bc6","filter_by_tags_load_more_nonce":"11485a08b2","filter_by_categories_load_more_nonce":"39d3da91f4","podcasts_load_more_nonce":"cfa3920bf5","search_modal_autocomplete_nonce":"538a57731f","search_page_autocomplete_nonce":"cbac5bce56","search_page_load_more_nonce":"e9127219c6","search_modal_form_nonce":"6ba568db0f","series_load_more_nonce":"9a1badb39f","home_load_more_nonce":"9558a1525f"}; /* ]]> */ </script> <script type="text/javascript" src="https://squareup.com/us/en/the-bottom-line/content/themes/square-v1/assets/bundle.js?ver=1740402791" id="bundle-js"></script> </body> </html>