CINXE.COM

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menu-item-type-post_type menu-item-object-page menu-item-54787 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/solutions/retailers/">Omnichannel Retail Solutions<div class="bvheader-navigation__item-description">From seamless vendor collaboration and optimized product pages to private label success, our solutions help you achieve retail excellence.</div></a></li> <li id="menu-item-9039" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9039 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/products/managed-sampling/">Managed Sampling<div class="bvheader-navigation__item-description">Take the hassle out of sampling programs for retailers.</div></a></li> <li id="menu-item-8931" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8931 bvheader-navigation__item"><a href="https://www.bazaarvoice.com/products/retail-syndication/">Retail Syndication<div class="bvheader-navigation__item-description">Distribute content 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44.701-23.208.375-56.579-31.459-73.413-44.701C106.18 199.465 70.425 171.067 48 152.805V112h416zM48 400V214.398c22.914 18.251 55.409 43.862 104.938 82.646 21.857 17.205 60.134 55.186 103.062 54.955 42.717.231 80.509-37.199 103.053-54.947 49.528-38.783 82.032-64.401 104.947-82.653V400H48z"></path></svg> <input type="email" data-marketo-target="global-modal" placeholder="Enter your email" tabindex="0"> <button class="btn btn-primary global-modal-link" data-target="global-modal" data-source="marketo" tabindex="0" data-click-type="modal" data-click-text="footer">Get started</button> </div> </div> </div> </div> <button class="bvheader__hamburger-icon is-hidden-widescreen" aria-label="Toggle mobile navigation" /> <span></span> </button> </nav> </div> </header> <main role="main" class="template-tier3" > <section id="bvblock-hero-block_37bbb14d4af6f811e4d3536c976761c8" class="bvblock-hero bvblock-hero--text_left"> <div class="container"> <div class="columns bvblock-hero__container "> <div class="column is-half bvblock-hero__content" style="min-height: 606px;"> <h1 class="bvblock-hero__eyebrow">Maximize your reach</h1> <h3 class="bvblock-hero__title">UGC for every stage of the buyer journey</h3> <p class="bvblock-hero__summary">Meet shoppers wherever they are in their customer journey with the right content they need. Different kinds of user-generated content (UGC) accomplish different things, depending on what a shopper needs to feel confident in making a purchase. Some shoppers need visual content on social media that inspires. Others may have specific questions they need answered. Don’t let a gap in your UGC strategy allow a shopper to lose interest. Deliver the right kind of content at the right time and place, and drive shoppers to purchase.</p> </div> <div class="bvblock-hero__image-wrapper"> <img width="610" height="606" src="https://media.bazaarvoice.com/image-solutions-content-mix-1-1220x1212.png" class="bvblock-hero__image" alt="" decoding="async" srcset="https://media.bazaarvoice.com/image-solutions-content-mix-1-628x624.png 628w, https://media.bazaarvoice.com/image-solutions-content-mix-1-768x763.png 768w, https://media.bazaarvoice.com/image-solutions-content-mix-1-1220x1212.png 1220w, https://media.bazaarvoice.com/image-solutions-content-mix-1-800x795.png 800w, https://media.bazaarvoice.com/image-solutions-content-mix-1-964x958.png 964w, https://media.bazaarvoice.com/image-solutions-content-mix-1-1098x1091.png 1098w, https://media.bazaarvoice.com/image-solutions-content-mix-1-720x715.png 720w, https://media.bazaarvoice.com/image-solutions-content-mix-1-432x429.png 432w, https://media.bazaarvoice.com/image-solutions-content-mix-1-1024x1018.png 1024w, https://media.bazaarvoice.com/image-solutions-content-mix-1-755x750.png 755w, https://media.bazaarvoice.com/image-solutions-content-mix-1-498x495.png 498w, https://media.bazaarvoice.com/image-solutions-content-mix-1-380x378.png 380w, https://media.bazaarvoice.com/image-solutions-content-mix-1-190x189.png 190w, https://media.bazaarvoice.com/image-solutions-content-mix-1-126x125.png 126w, https://media.bazaarvoice.com/image-solutions-content-mix-1-55x55.png 55w, https://media.bazaarvoice.com/image-solutions-content-mix-1-27x27.png 27w, https://media.bazaarvoice.com/image-solutions-content-mix-1-18x18.png 18w, https://media.bazaarvoice.com/image-solutions-content-mix-1-290x288.png 290w, https://media.bazaarvoice.com/image-solutions-content-mix-1-145x144.png 145w, https://media.bazaarvoice.com/image-solutions-content-mix-1-96x95.png 96w, https://media.bazaarvoice.com/image-solutions-content-mix-1-1030x1024.png 1030w, https://media.bazaarvoice.com/image-solutions-content-mix-1-515x512.png 515w, https://media.bazaarvoice.com/image-solutions-content-mix-1.png 1274w" sizes="(max-width: 610px) 100vw, 610px" /></div> </div> </div> </section> <section id="bvblock-paragraph-block_23f089993b3cffa6f0666e67a42b1cec" class="bvblock-paragraph bvblock-paragraph__text-right bvblock-paragraph--no_bg"> <div > <div class="container"> <div class="columns bvblock-paragraph__wrapper is-vcentered is-mobile"> <div class="column is-12-mobile is-6-tablet bvblock-paragraph__content"> <h2 class="bvblock-paragraph__eyebrow">Show me, convince me, inspire me</h2> <h4 class="bvblock-paragraph__heading">Cover all your bases</h4> <div class="bvblock-paragraph__copy"><p>You need a UGC strategy that speaks to every shopper, no matter what kind of content they’re looking for. Bazaarvoice can help. When a consumer wants to read dozens of reviews before making a purchase, our <a href="https://www.bazaarvoice.com/products/ratings-and-reviews/">Ratings and Reviews</a> product shines. For shoppers who want to visually see how other shoppers used a product, use our <a href="https://www.bazaarvoice.com/products/social-commerce/">Social Commerce</a> tool to curate scroll-stopping galleries. For the consumer who has questions, let our <a href="https://www.bazaarvoice.com/products/questions-and-answers/">Questions and Answers</a> product give them the confidence to buy. No matter the needs of a shopper, make sure you have a variety of kinds of UGC that will show them, convince them, and inspire them to make a purchase.</p> </div>  <a href="/resources/the-3-types-of-product-imagery-consumers-need/" tabindex="0" class="btn btn-secondary" target="_self" > Infographic: 3 types of product image </a>  </div> <div class="column is-12-mobile is-6-tablet bvblock-paragraph__asset"> <img width="1220" height="1220" src="https://media.bazaarvoice.com/image-solutions-content-mix-2-1220x1220.png" class="attachment-bvblock-desktop-half size-bvblock-desktop-half" alt="" decoding="async" srcset="https://media.bazaarvoice.com/image-solutions-content-mix-2-1220x1220.png 1220w, https://media.bazaarvoice.com/image-solutions-content-mix-2-768x768.png 768w, https://media.bazaarvoice.com/image-solutions-content-mix-2-800x800.png 800w, https://media.bazaarvoice.com/image-solutions-content-mix-2-964x964.png 964w, https://media.bazaarvoice.com/image-solutions-content-mix-2-628x628.png 628w, https://media.bazaarvoice.com/image-solutions-content-mix-2-1098x1098.png 1098w, https://media.bazaarvoice.com/image-solutions-content-mix-2-720x720.png 720w, https://media.bazaarvoice.com/image-solutions-content-mix-2-432x432.png 432w, https://media.bazaarvoice.com/image-solutions-content-mix-2-1024x1024.png 1024w, https://media.bazaarvoice.com/image-solutions-content-mix-2-750x750.png 750w, https://media.bazaarvoice.com/image-solutions-content-mix-2-495x495.png 495w, https://media.bazaarvoice.com/image-solutions-content-mix-2-380x380.png 380w, https://media.bazaarvoice.com/image-solutions-content-mix-2-190x190.png 190w, https://media.bazaarvoice.com/image-solutions-content-mix-2-126x126.png 126w, https://media.bazaarvoice.com/image-solutions-content-mix-2-55x55.png 55w, https://media.bazaarvoice.com/image-solutions-content-mix-2-27x27.png 27w, https://media.bazaarvoice.com/image-solutions-content-mix-2-18x18.png 18w, https://media.bazaarvoice.com/image-solutions-content-mix-2-290x290.png 290w, https://media.bazaarvoice.com/image-solutions-content-mix-2-145x145.png 145w, https://media.bazaarvoice.com/image-solutions-content-mix-2-96x96.png 96w, https://media.bazaarvoice.com/image-solutions-content-mix-2-1030x1030.png 1030w, https://media.bazaarvoice.com/image-solutions-content-mix-2-515x515.png 515w, https://media.bazaarvoice.com/image-solutions-content-mix-2.png 1262w" sizes="(max-width: 1220px) 100vw, 1220px" /> </div> </div> </div> </div> </section> <section id="bvblock-paragraph-block_ecb1597333af15b39df85f6385c168b2" class="bvblock-paragraph bvblock-paragraph__text-left bvblock-paragraph--no_bg"> <div > <div class="container"> <div class="columns bvblock-paragraph__wrapper is-vcentered is-mobile"> <div class="column is-12-mobile is-6-tablet bvblock-paragraph__content"> <h2 class="bvblock-paragraph__eyebrow">Review recency matters</h2> <h4 class="bvblock-paragraph__heading">Infuse your products with fresh UGC</h4> <div class="bvblock-paragraph__copy"><p>Your core products’ UGC is only as good as its most recent content. When <a href="https://www.bazaarvoice.com/resources/whats-in-a-review/">Bazaarvoice surveyed more than 30,000 global shoppers</a>, 61% of respondents strongly agree that reviews written in the past three months are more reliable than older reviews. It’s not just written reviews, either — if your core products don’t have recent advocacy on product pages or social feeds, shoppers question whether it is a good product or if it’s gone out of vogue. Don’t let your core products become yesterday’s news. Secure a continuous stream of content to show your product is still relevant.</p> </div> </div> <div class="column is-12-mobile is-6-tablet bvblock-paragraph__asset"> <img width="1198" height="1002" src="https://media.bazaarvoice.com/image-solutions-content-mix-3.png" class="attachment-bvblock-desktop-half size-bvblock-desktop-half" alt="" decoding="async" srcset="https://media.bazaarvoice.com/image-solutions-content-mix-3.png 1198w, https://media.bazaarvoice.com/image-solutions-content-mix-3-768x642.png 768w, https://media.bazaarvoice.com/image-solutions-content-mix-3-800x669.png 800w, https://media.bazaarvoice.com/image-solutions-content-mix-3-964x806.png 964w, https://media.bazaarvoice.com/image-solutions-content-mix-3-628x525.png 628w, https://media.bazaarvoice.com/image-solutions-content-mix-3-1098x918.png 1098w, https://media.bazaarvoice.com/image-solutions-content-mix-3-720x602.png 720w, https://media.bazaarvoice.com/image-solutions-content-mix-3-432x361.png 432w, https://media.bazaarvoice.com/image-solutions-content-mix-3-1024x856.png 1024w, https://media.bazaarvoice.com/image-solutions-content-mix-3-897x750.png 897w, https://media.bazaarvoice.com/image-solutions-content-mix-3-592x495.png 592w, https://media.bazaarvoice.com/image-solutions-content-mix-3-380x318.png 380w, https://media.bazaarvoice.com/image-solutions-content-mix-3-190x159.png 190w, https://media.bazaarvoice.com/image-solutions-content-mix-3-126x105.png 126w, https://media.bazaarvoice.com/image-solutions-content-mix-3-55x46.png 55w, https://media.bazaarvoice.com/image-solutions-content-mix-3-27x23.png 27w, https://media.bazaarvoice.com/image-solutions-content-mix-3-18x15.png 18w, https://media.bazaarvoice.com/image-solutions-content-mix-3-290x243.png 290w, https://media.bazaarvoice.com/image-solutions-content-mix-3-145x121.png 145w, https://media.bazaarvoice.com/image-solutions-content-mix-3-96x80.png 96w, https://media.bazaarvoice.com/image-solutions-content-mix-3-1030x861.png 1030w, https://media.bazaarvoice.com/image-solutions-content-mix-3-515x431.png 515w" sizes="(max-width: 1198px) 100vw, 1198px" /> </div> </div> </div> </div> </section> <section id="bvblock-paragraph-block_d0fa7b7f026919416f32d875a2cafc41" class="bvblock-paragraph bvblock-paragraph__text-right bvblock-paragraph--no_bg"> <div > <div class="container"> <div class="columns bvblock-paragraph__wrapper is-vcentered is-mobile"> <div class="column is-12-mobile is-6-tablet bvblock-paragraph__content"> <h2 class="bvblock-paragraph__eyebrow">Increase volume</h2> <h4 class="bvblock-paragraph__heading">More UGC drives sales</h4> <div class="bvblock-paragraph__copy"><p>Statistics show the more content your product pages have, the better they will sell. While one review can boost sales by up to 10%, 50 reviews can increase sales by up to 30%. When <a href="https://www.bazaarvoice.com/success-stories/rimmel/">Rimmel tapped into Bazaarvoice’s Influenster community</a> with a targeted sampling campaign, the brand collected 1,200+ product reviews and 15.7 million impressions across 2,400 social posts from consumers. And those weren’t vanity metrics — the Bazaarvoice campaign drove a 44% higher sales lift vs. the IRI benchmark for average digital campaigns in the beauty category. Improve your UGC volume and watch conversion lift.</p> </div> </div> <div class="column is-12-mobile is-6-tablet bvblock-paragraph__asset"> <img width="1200" height="1262" src="https://media.bazaarvoice.com/image-solutions-content-mix-4.png" class="attachment-bvblock-desktop-half size-bvblock-desktop-half" alt="" decoding="async" loading="lazy" srcset="https://media.bazaarvoice.com/image-solutions-content-mix-4.png 1200w, https://media.bazaarvoice.com/image-solutions-content-mix-4-768x808.png 768w, https://media.bazaarvoice.com/image-solutions-content-mix-4-800x841.png 800w, https://media.bazaarvoice.com/image-solutions-content-mix-4-964x1014.png 964w, https://media.bazaarvoice.com/image-solutions-content-mix-4-628x660.png 628w, https://media.bazaarvoice.com/image-solutions-content-mix-4-1098x1155.png 1098w, https://media.bazaarvoice.com/image-solutions-content-mix-4-720x757.png 720w, https://media.bazaarvoice.com/image-solutions-content-mix-4-432x454.png 432w, https://media.bazaarvoice.com/image-solutions-content-mix-4-1024x1077.png 1024w, https://media.bazaarvoice.com/image-solutions-content-mix-4-713x750.png 713w, https://media.bazaarvoice.com/image-solutions-content-mix-4-471x495.png 471w, https://media.bazaarvoice.com/image-solutions-content-mix-4-380x400.png 380w, https://media.bazaarvoice.com/image-solutions-content-mix-4-190x200.png 190w, https://media.bazaarvoice.com/image-solutions-content-mix-4-126x133.png 126w, https://media.bazaarvoice.com/image-solutions-content-mix-4-55x58.png 55w, https://media.bazaarvoice.com/image-solutions-content-mix-4-27x28.png 27w, https://media.bazaarvoice.com/image-solutions-content-mix-4-18x19.png 18w, https://media.bazaarvoice.com/image-solutions-content-mix-4-290x305.png 290w, https://media.bazaarvoice.com/image-solutions-content-mix-4-145x152.png 145w, https://media.bazaarvoice.com/image-solutions-content-mix-4-96x101.png 96w, https://media.bazaarvoice.com/image-solutions-content-mix-4-1030x1083.png 1030w, https://media.bazaarvoice.com/image-solutions-content-mix-4-515x542.png 515w" sizes="(max-width: 1200px) 100vw, 1200px" /> </div> </div> </div> </div> </section> <section id="bvblock-paragraph-block_b49ee9c780e8c6f6c3ddd5e7dc030c2e" class="bvblock-paragraph bvblock-paragraph__text-left bvblock-paragraph--no_bg"> <div > <div class="container"> <div class="columns bvblock-paragraph__wrapper is-vcentered is-mobile"> <div class="column is-12-mobile is-6-tablet bvblock-paragraph__content"> <h2 class="bvblock-paragraph__eyebrow">Improve coverage</h2> <h4 class="bvblock-paragraph__heading">Extend the value of your UGC</h4> <div class="bvblock-paragraph__copy"><p>Ensure all of your products get the TLC they deserve, and none lack the review volume they need to convert. Have a product that lacks reviews? Use a <a href="https://www.bazaarvoice.com/products/sampling/">sampling campaign</a> to generate buzz around it. Then use <a href="https://www.bazaarvoice.com/products/always-on-content/">ReviewSource</a> to turn on an always-on stream of content for all of your products. <a href="https://www.bazaarvoice.com/success-stories/maybelline/">Maybelline ensures all of its products boast fresh UGC with its “Testers Squad.”</a> Twice a month, the beauty company uses a sampling campaign to collect reviews on 200 products. Since launching the community, Maybelline collected over 5,000 new reviews and now 90% of product page views on its website include reviews.</p> </div> </div> <div class="column is-12-mobile is-6-tablet bvblock-paragraph__asset"> <img width="1200" height="802" src="https://media.bazaarvoice.com/img-content-mix-005.png" class="attachment-bvblock-desktop-half size-bvblock-desktop-half" alt="" decoding="async" loading="lazy" srcset="https://media.bazaarvoice.com/img-content-mix-005.png 1200w, https://media.bazaarvoice.com/img-content-mix-005-768x513.png 768w, https://media.bazaarvoice.com/img-content-mix-005-800x535.png 800w, https://media.bazaarvoice.com/img-content-mix-005-964x644.png 964w, https://media.bazaarvoice.com/img-content-mix-005-628x420.png 628w, https://media.bazaarvoice.com/img-content-mix-005-1098x734.png 1098w, https://media.bazaarvoice.com/img-content-mix-005-720x481.png 720w, https://media.bazaarvoice.com/img-content-mix-005-432x289.png 432w, https://media.bazaarvoice.com/img-content-mix-005-1024x684.png 1024w, https://media.bazaarvoice.com/img-content-mix-005-1122x750.png 1122w, https://media.bazaarvoice.com/img-content-mix-005-741x495.png 741w, https://media.bazaarvoice.com/img-content-mix-005-380x254.png 380w, https://media.bazaarvoice.com/img-content-mix-005-190x127.png 190w, https://media.bazaarvoice.com/img-content-mix-005-126x84.png 126w, https://media.bazaarvoice.com/img-content-mix-005-55x37.png 55w, https://media.bazaarvoice.com/img-content-mix-005-27x18.png 27w, https://media.bazaarvoice.com/img-content-mix-005-18x12.png 18w, https://media.bazaarvoice.com/img-content-mix-005-290x194.png 290w, https://media.bazaarvoice.com/img-content-mix-005-145x97.png 145w, https://media.bazaarvoice.com/img-content-mix-005-96x64.png 96w, https://media.bazaarvoice.com/img-content-mix-005-1030x688.png 1030w, https://media.bazaarvoice.com/img-content-mix-005-515x344.png 515w" sizes="(max-width: 1200px) 100vw, 1200px" /> </div> </div> </div> </div> </section> <section id="bvblock-paragraph-block_2d0e98e9756dab1ea90521473e3df8fb" class="bvblock-paragraph bvblock-paragraph__text-right bvblock-paragraph--no_bg"> <div > <div class="container"> <div class="columns bvblock-paragraph__wrapper is-vcentered is-mobile"> <div class="column is-12-mobile is-6-tablet bvblock-paragraph__content"> <h2 class="bvblock-paragraph__eyebrow">Build a UGC strategy</h2> <h4 class="bvblock-paragraph__heading">Learn what content shoppers love</h4> <div class="bvblock-paragraph__copy"><p>UGC can do more than just drive sales. It can also fuel innovation and inspire your content strategy. When Officeworks, a company that boasts over 250,000 reviews across its products, <a href="https://www.bazaarvoice.com/success-stories/officeworks/">studied how UGC volume impacts the customer journey</a>, it said asking customers for feedback gives Officeworks insights that inform site optimizations, which fuels customer retention. Understanding what types of content resonate with your customers lets you focus your efforts on the content your customers crave. Accelerate your content strategy optimizations with industry insights and performance benchmarks from our customer success programs.</p> </div> </div> <div class="column is-12-mobile is-6-tablet bvblock-paragraph__asset"> <img width="1200" height="1104" src="https://media.bazaarvoice.com/image-solutions-accelerate-path-3-1.png" class="attachment-bvblock-desktop-half size-bvblock-desktop-half" alt="" decoding="async" loading="lazy" srcset="https://media.bazaarvoice.com/image-solutions-accelerate-path-3-1.png 1200w, https://media.bazaarvoice.com/image-solutions-accelerate-path-3-1-768x707.png 768w, https://media.bazaarvoice.com/image-solutions-accelerate-path-3-1-800x736.png 800w, https://media.bazaarvoice.com/image-solutions-accelerate-path-3-1-964x887.png 964w, https://media.bazaarvoice.com/image-solutions-accelerate-path-3-1-628x578.png 628w, https://media.bazaarvoice.com/image-solutions-accelerate-path-3-1-1098x1010.png 1098w, https://media.bazaarvoice.com/image-solutions-accelerate-path-3-1-720x662.png 720w, https://media.bazaarvoice.com/image-solutions-accelerate-path-3-1-432x397.png 432w, https://media.bazaarvoice.com/image-solutions-accelerate-path-3-1-815x750.png 815w, https://media.bazaarvoice.com/image-solutions-accelerate-path-3-1-538x495.png 538w, https://media.bazaarvoice.com/image-solutions-accelerate-path-3-1-380x350.png 380w, https://media.bazaarvoice.com/image-solutions-accelerate-path-3-1-190x175.png 190w, https://media.bazaarvoice.com/image-solutions-accelerate-path-3-1-126x116.png 126w, https://media.bazaarvoice.com/image-solutions-accelerate-path-3-1-55x51.png 55w, https://media.bazaarvoice.com/image-solutions-accelerate-path-3-1-27x25.png 27w, https://media.bazaarvoice.com/image-solutions-accelerate-path-3-1-18x17.png 18w, https://media.bazaarvoice.com/image-solutions-accelerate-path-3-1-290x267.png 290w, https://media.bazaarvoice.com/image-solutions-accelerate-path-3-1-145x133.png 145w, https://media.bazaarvoice.com/image-solutions-accelerate-path-3-1-96x88.png 96w, https://media.bazaarvoice.com/image-solutions-accelerate-path-3-1-1030x948.png 1030w, https://media.bazaarvoice.com/image-solutions-accelerate-path-3-1-515x474.png 515w" sizes="(max-width: 1200px) 100vw, 1200px" /> </div> </div> </div> </div> </section> <section id="bvblock-preamble-block_af71ee77523a7b585ad7276f3cb2f1f3" class="bvblock-preamble-divider bvblock-preamble-divider--bt-margin"> <div class="container"> <div class="columns is-mobile is-centered"> <div class="column is-11-mobile is-8-tablet"> <h2 class="bvblock-preamble-divider__heading">Explore our products</h2> </div> </div> <div class="bvblock-preamble-divider__cta-wrapper">  <a href="https://www.bazaarvoice.com/products/#rich-pdp" tabindex="0" class="btn btn-secondary" target="_self" > Platform overview </a>  </div> </div> </section> <section id="bvblock-layouts-block_961e8f34b6bcf268f0400c2d8fac3151" class="bvblock-layouts"> <div class="container"> <div class="columns bvblock-layouts__content"> <div class="bvblock-layout column is-6"> <article class="bvblock-layouts__card"> <div class="bvblock-layouts__card-content"> <h3 class="bvblock-layouts__card-title">Sampling</h3> <div class="bvblock-layouts__card-description">Sampling campaigns can help you collect a wide range of UGC. Send products to brand advocates and encourage them to share videos, photos, and written reviews to ensure all of your products have multiple types of UGC.</div> </div> <div class="bvblock-layouts__card-cta">  <a href="/products/sampling/" tabindex="0" class="btn btn-secondary" target="_self" > Discover Sampling </a>  </div> </article> </div> <div class="bvblock-layout column is-6"> <article class="bvblock-layouts__card"> <div class="bvblock-layouts__card-content"> <h3 class="bvblock-layouts__card-title">ReviewSource</h3> <div class="bvblock-layouts__card-description">Continuously promote your products to our Influenster community of 6.5M+ members and watch diverse types of UGC roll-in year-round, with minimal effort from you. Let the community generate the content you need, while you focus on other important tasks.</div> </div> <div class="bvblock-layouts__card-cta">  <a href="/products/always-on-content/" tabindex="0" class="btn btn-secondary" target="_self" > Discover ReviewSource </a>  </div> </article> </div> </div> </div> </section> <section id="bvblock-paragraph-block_b45d63b87fc913a200409c2e726dade7" class="bvblock-paragraph bvblock-paragraph__text-left bvblock-paragraph--ltgray"> <div > <div class="container"> <div class="columns bvblock-paragraph__wrapper is-vcentered is-mobile"> <div class="column is-12-mobile is-6-tablet bvblock-paragraph__content"> <h2 class="bvblock-paragraph__eyebrow">Watch our webinar</h2> <h4 class="bvblock-paragraph__heading">7 UGC examples and why they work</h4> <div class="bvblock-paragraph__copy"><p>Consumers need more than just traditional text-based reviews. Learn from the best-in-class brands leveraging social and visual content to exceed rising consumer expectations. This webinar will inspire you with 7 UGC examples from successful brands, provide access to fresh data about the rising impact of social and visual UGC, and teach you how to scale the impact of your UGC program.</p> </div>  <a href="/resources/7-ugc-examples-and-why-they-work/" tabindex="0" class="btn btn-secondary" target="_self" > Watch the webinar </a>  </div> <div class="column is-12-mobile is-6-tablet bvblock-paragraph__asset"> <img width="1200" height="630" src="https://media.bazaarvoice.com/7UGC_Examples_Webinar_Landing-Page-1.jpeg" class="attachment-bvblock-desktop-half size-bvblock-desktop-half" alt="product imagery" decoding="async" loading="lazy" srcset="https://media.bazaarvoice.com/7UGC_Examples_Webinar_Landing-Page-1.jpeg 1200w, https://media.bazaarvoice.com/7UGC_Examples_Webinar_Landing-Page-1-768x403.jpeg 768w, https://media.bazaarvoice.com/7UGC_Examples_Webinar_Landing-Page-1-800x420.jpeg 800w, https://media.bazaarvoice.com/7UGC_Examples_Webinar_Landing-Page-1-964x506.jpeg 964w, https://media.bazaarvoice.com/7UGC_Examples_Webinar_Landing-Page-1-628x330.jpeg 628w, https://media.bazaarvoice.com/7UGC_Examples_Webinar_Landing-Page-1-1098x576.jpeg 1098w, https://media.bazaarvoice.com/7UGC_Examples_Webinar_Landing-Page-1-720x378.jpeg 720w, https://media.bazaarvoice.com/7UGC_Examples_Webinar_Landing-Page-1-432x227.jpeg 432w, https://media.bazaarvoice.com/7UGC_Examples_Webinar_Landing-Page-1-1024x538.jpeg 1024w, https://media.bazaarvoice.com/7UGC_Examples_Webinar_Landing-Page-1-943x495.jpeg 943w, https://media.bazaarvoice.com/7UGC_Examples_Webinar_Landing-Page-1-380x200.jpeg 380w, https://media.bazaarvoice.com/7UGC_Examples_Webinar_Landing-Page-1-190x100.jpeg 190w, https://media.bazaarvoice.com/7UGC_Examples_Webinar_Landing-Page-1-126x66.jpeg 126w, https://media.bazaarvoice.com/7UGC_Examples_Webinar_Landing-Page-1-55x29.jpeg 55w, https://media.bazaarvoice.com/7UGC_Examples_Webinar_Landing-Page-1-27x14.jpeg 27w, https://media.bazaarvoice.com/7UGC_Examples_Webinar_Landing-Page-1-18x9.jpeg 18w, https://media.bazaarvoice.com/7UGC_Examples_Webinar_Landing-Page-1-290x152.jpeg 290w, https://media.bazaarvoice.com/7UGC_Examples_Webinar_Landing-Page-1-145x76.jpeg 145w, https://media.bazaarvoice.com/7UGC_Examples_Webinar_Landing-Page-1-96x50.jpeg 96w, https://media.bazaarvoice.com/7UGC_Examples_Webinar_Landing-Page-1-1030x541.jpeg 1030w, https://media.bazaarvoice.com/7UGC_Examples_Webinar_Landing-Page-1-515x270.jpeg 515w" sizes="(max-width: 1200px) 100vw, 1200px" /> </div> </div> </div> </div> </section> <section id="bvblock-carousel-block_e85e5115b7005a414787be4cdf1a9ce8" class="bvblock-carousel bvblock-carousel--layout-1"> <div class="container"> <div class="bvblock-carousel__slider-wrapper bv-slider" data-slide-type="insights"> <div class="bvblock-carousel__slide"> <div class="columns"> <div class="column is-6"> <h2 class="bvblock-carousel__heading">Rimmel</h2> </div> </div> <div class="columns"> <div class="column is-5"> <p class="bvblock-carousel__summary">Activating key consumers at scale to create thousands of ratings, reviews, and visual content—rather than relying on macro influencers—drove a 44% higher sales lift for sampled Rimmel products versus the IRI benchmark in the category. </p> </div> </div> <div class="columns bvblock-carousel__slide-top-margin"> <div class="column is-8 bvblock-carousel__slide-highlight"> <div class="bvblock-carousel__brand-highlight"> <h3 class="bvblock-carousel__metric-heading">44%</h3> <p class="bvblock-carousel__metric-description">The Bazaarvoice campaign drove a 44% higher sales lift vs. the IRI benchmark for average digital campaigns in the beauty category</p> </div> <img width="795" height="680" src="https://media.bazaarvoice.com/1670x1426-SS-Header-Rimmel-878x750.png" class="bvblock-carousel__main-slider-image" alt="" decoding="async" loading="lazy" srcset="https://media.bazaarvoice.com/1670x1426-SS-Header-Rimmel-878x750.png 878w, https://media.bazaarvoice.com/1670x1426-SS-Header-Rimmel-768x656.png 768w, https://media.bazaarvoice.com/1670x1426-SS-Header-Rimmel-1536x1312.png 1536w, https://media.bazaarvoice.com/1670x1426-SS-Header-Rimmel-1440x1230.png 1440w, https://media.bazaarvoice.com/1670x1426-SS-Header-Rimmel-720x615.png 720w, https://media.bazaarvoice.com/1670x1426-SS-Header-Rimmel-432x369.png 432w, https://media.bazaarvoice.com/1670x1426-SS-Header-Rimmel-580x495.png 580w, https://media.bazaarvoice.com/1670x1426-SS-Header-Rimmel-380x324.png 380w, https://media.bazaarvoice.com/1670x1426-SS-Header-Rimmel-190x162.png 190w, https://media.bazaarvoice.com/1670x1426-SS-Header-Rimmel-126x108.png 126w, https://media.bazaarvoice.com/1670x1426-SS-Header-Rimmel-55x47.png 55w, https://media.bazaarvoice.com/1670x1426-SS-Header-Rimmel-27x23.png 27w, https://media.bazaarvoice.com/1670x1426-SS-Header-Rimmel-18x15.png 18w, https://media.bazaarvoice.com/1670x1426-SS-Header-Rimmel-290x248.png 290w, https://media.bazaarvoice.com/1670x1426-SS-Header-Rimmel-145x124.png 145w, https://media.bazaarvoice.com/1670x1426-SS-Header-Rimmel-96x82.png 96w, https://media.bazaarvoice.com/1670x1426-SS-Header-Rimmel-1030x880.png 1030w, https://media.bazaarvoice.com/1670x1426-SS-Header-Rimmel-515x440.png 515w, https://media.bazaarvoice.com/1670x1426-SS-Header-Rimmel.png 1670w" sizes="(max-width: 795px) 100vw, 795px" /> </div> <div class="column is-4 bvblock-carousel__slide-info"> <p> <img class="bvblock-carousel__brand-logo" src="https://media.bazaarvoice.com/rimmel-logo.jpg"> <a class="btn btn-secondary" href="https://www.bazaarvoice.com/success-stories/rimmel/">Read the success story</a> </p> </div> </div> </div> <div class="bvblock-carousel__slide"> <div class="columns"> <div class="column is-6"> <h2 class="bvblock-carousel__heading">Officeworks</h2> </div> </div> <div class="columns"> <div class="column is-5"> <p class="bvblock-carousel__summary">The Australian every-channel retailer launched multiple studies demonstrating the positive impact of ratings and reviews across the entire customer decision-making process.</p> </div> </div> <div class="columns bvblock-carousel__slide-top-margin"> <div class="column is-8 bvblock-carousel__slide-highlight"> <div class="bvblock-carousel__brand-highlight"> <h3 class="bvblock-carousel__metric-heading">250K</h3> <p class="bvblock-carousel__metric-description">Officeworks has more than 250,000 reviews across its site</p> </div> <img width="795" height="680" src="https://media.bazaarvoice.com/offficeworks-header-800x683.png" class="bvblock-carousel__main-slider-image" alt="" decoding="async" loading="lazy" srcset="https://media.bazaarvoice.com/offficeworks-header-800x683.png 800w, https://media.bazaarvoice.com/offficeworks-header-768x656.png 768w, https://media.bazaarvoice.com/offficeworks-header-1536x1312.png 1536w, https://media.bazaarvoice.com/offficeworks-header-1220x1042.png 1220w, https://media.bazaarvoice.com/offficeworks-header-1640x1400.png 1640w, https://media.bazaarvoice.com/offficeworks-header-1592x1359.png 1592w, https://media.bazaarvoice.com/offficeworks-header-964x823.png 964w, https://media.bazaarvoice.com/offficeworks-header-628x536.png 628w, https://media.bazaarvoice.com/offficeworks-header-1340x1144.png 1340w, https://media.bazaarvoice.com/offficeworks-header-1098x938.png 1098w, https://media.bazaarvoice.com/offficeworks-header-1440x1230.png 1440w, https://media.bazaarvoice.com/offficeworks-header-720x615.png 720w, https://media.bazaarvoice.com/offficeworks-header-432x369.png 432w, https://media.bazaarvoice.com/offficeworks-header-878x750.png 878w, https://media.bazaarvoice.com/offficeworks-header-580x495.png 580w, https://media.bazaarvoice.com/offficeworks-header-380x324.png 380w, https://media.bazaarvoice.com/offficeworks-header-190x162.png 190w, https://media.bazaarvoice.com/offficeworks-header-126x108.png 126w, https://media.bazaarvoice.com/offficeworks-header-55x47.png 55w, https://media.bazaarvoice.com/offficeworks-header-27x23.png 27w, https://media.bazaarvoice.com/offficeworks-header-18x15.png 18w, https://media.bazaarvoice.com/offficeworks-header-290x248.png 290w, https://media.bazaarvoice.com/offficeworks-header-145x124.png 145w, https://media.bazaarvoice.com/offficeworks-header-96x82.png 96w, https://media.bazaarvoice.com/offficeworks-header-1030x880.png 1030w, https://media.bazaarvoice.com/offficeworks-header-515x440.png 515w, https://media.bazaarvoice.com/offficeworks-header.png 1670w" sizes="(max-width: 795px) 100vw, 795px" /> </div> <div class="column is-4 bvblock-carousel__slide-info"> <blockquote class="bvblock-carousel__quote">We now know that a small change, like showing a star rating in search aisles and adding more weight to a product’s rating when ordering results, has a positive result for the business and for the customer.</blockquote> <p> <img class="bvblock-carousel__brand-logo" src="https://media.bazaarvoice.com/officeworks-logo.png"> <span class="bvblock-carousel__quote-author-name">Steve Healy</span> <span class="bvblock-carousel__quote-author-position">E-Commerce Manager</span> <a class="btn btn-secondary" href="https://www.bazaarvoice.com/success-stories/officeworks/">Read the success story</a> </p> </div> </div> </div> <div class="bvblock-carousel__slide"> <div class="columns"> <div class="column is-6"> <h2 class="bvblock-carousel__heading">Maybelline</h2> </div> </div> <div class="columns"> <div class="column is-5"> <p class="bvblock-carousel__summary">Maybelline places customers at the core of its marketing strategy and uses product sampling to accelerate review collection of new products and other priority items.</p> </div> </div> <div class="columns bvblock-carousel__slide-top-margin"> <div class="column is-8 bvblock-carousel__slide-highlight"> <div class="bvblock-carousel__brand-highlight"> <h3 class="bvblock-carousel__metric-heading">10x</h3> <p class="bvblock-carousel__metric-description">Maybelline saw a 1,000% increase in review volume after launching the "Tester Squad" community</p> </div> <img width="795" height="680" src="https://media.bazaarvoice.com/maybelline-header-878x750.png" class="bvblock-carousel__main-slider-image" alt="Maybelline - Lipstick" decoding="async" loading="lazy" srcset="https://media.bazaarvoice.com/maybelline-header-878x750.png 878w, https://media.bazaarvoice.com/maybelline-header-768x656.png 768w, https://media.bazaarvoice.com/maybelline-header-1536x1312.png 1536w, https://media.bazaarvoice.com/maybelline-header-1440x1230.png 1440w, https://media.bazaarvoice.com/maybelline-header-720x615.png 720w, https://media.bazaarvoice.com/maybelline-header-432x369.png 432w, https://media.bazaarvoice.com/maybelline-header-580x495.png 580w, https://media.bazaarvoice.com/maybelline-header-380x324.png 380w, https://media.bazaarvoice.com/maybelline-header-190x162.png 190w, https://media.bazaarvoice.com/maybelline-header-126x108.png 126w, https://media.bazaarvoice.com/maybelline-header-55x47.png 55w, https://media.bazaarvoice.com/maybelline-header-27x23.png 27w, https://media.bazaarvoice.com/maybelline-header-18x15.png 18w, https://media.bazaarvoice.com/maybelline-header-290x248.png 290w, https://media.bazaarvoice.com/maybelline-header-145x124.png 145w, https://media.bazaarvoice.com/maybelline-header-96x82.png 96w, https://media.bazaarvoice.com/maybelline-header-1030x880.png 1030w, https://media.bazaarvoice.com/maybelline-header-515x440.png 515w, https://media.bazaarvoice.com/maybelline-header.png 1670w" sizes="(max-width: 795px) 100vw, 795px" /> </div> <div class="column is-4 bvblock-carousel__slide-info"> <blockquote class="bvblock-carousel__quote">Today the ‘Testers Squad’ includes more than 9,000 members with 5,000 having registered in the last 18 months.</blockquote> <p> <img class="bvblock-carousel__brand-logo" src="https://media.bazaarvoice.com/logo-ss-maybelline.png"> <span class="bvblock-carousel__quote-author-name">Camille Marquet</span> <span class="bvblock-carousel__quote-author-position">Head of Digital Maybelline New-York, L’Oréal France</span> <a class="btn btn-secondary" href="https://www.bazaarvoice.com/success-stories/maybelline/">Read the success story</a> </p> </div> </div> </div> </div> </div> </section></section> <section id="bvblock-tabs-block_615719bfc95d7" class="bvblock-cta bvblock-cta--green"> <div class="container"> <h2 class="bvblock-cta__heading">Get started</h2> <p class="bvblock-cta__summary">Get in touch to find out which solutions will make the most impact for your business. Our helpful sales team can answer your questions and talk about everything from set up to ROI.</p>  <a class="btn btn-secondary global-modal-link" data-target="global-modal" data-source="marketo" tabindex="0" data-click-type="modal" data-click-text="hero" > Book a call </a>  </div> </section> </main> <div class="modal global-modal" id="global-modal" role="dialog" aria-label="Get Started"> <div class="modal-background js-bv-modal-close" data-target="global-modal"></div> <div class="modal-content">  <div class="modal-cta-container is-hidden-tablet"> <div class="modal-cta-button"> <h6 class="modal-cta-heading">Want to answer questions at retailer websites?</h6> <p class="modal-cta-body">Respond to consumer questions in real-time.</p> <a class="modal-cta-link" href="https://www.bazaarvoice.com/products/questions-and-answers/">Get started with Connections now</a> </div> <div class="modal-cta-button"> <h6 class="modal-cta-heading">Looking to sample and review products?</h6> <p class="modal-cta-body">Receive products from your favorite brands in exchange for honest reviews.</p> <a class="modal-cta-link" href="https://www.influenster.com/">Join our Influenster community</a> </div> </div>  <a href="#" class="global-modal-close js-bv-modal-close small-link" data-target="global-modal"> Close </a> <div class="columns modal-content-inner"> <div class="column is-12"> <div id="form"> <div class="columns global-modal-title"> <div class="column is-12"> <h4 class="global-title">Get started</h4> <p class="global-subtitle"> Tell us a little about yourself, and our sales team will be in touch shortly. </p> </div> </div> <form class="flag marketo-request-demo-form" data-form-type="demo" data-formId="2234" id="mktoForm_2234"> </form>  <div class="modal-cta-container is-hidden-mobile"> <div class="modal-cta-button"> <h6 class="modal-cta-heading">Want to answer questions at retailer websites?</h6> <p class="modal-cta-body">Respond to consumer questions in real-time.</p> <a class="modal-cta-link" href="https://www.bazaarvoice.com/products/questions-and-answers/">Get started with Connections now</a> </div> <div class="modal-cta-button"> <h6 class="modal-cta-heading">Looking to sample and review products?</h6> <p class="modal-cta-body">Receive products from your favorite brands in exchange for honest reviews.</p> <a class="modal-cta-link" href="https://www.influenster.com/">Join our Influenster community</a> </div> </div> </div> <div class="form-completed" id="form-completed-2234" style="display: none"> <h4>Thank You</h4> <p> Thank you for your interest in Bazaarvoice. A member of our team will be in touch shortly to talk about how Bazaarvoice can help you reach your business goals. </p> </div> </div> </div> </div> </div> <footer> <div class="container"> <div class="breadcrumbs" aria-label="breadcrumbs"><ul></span></span><a href="https://www.bazaarvoice.com/"><li><div><img src="https://www.bazaarvoice.com/wp-content/themes/bazaarvoice-v2/images/global/bv-logo.svg" width="19" height="19" aria-label="Bazaarvoice homepage" alt="Bazaarvoice homepage"/></div></li></a></span> <li class="breadcrumb-separator" aria-hidden="true">></li> </span><a href="https://www.bazaarvoice.com/solutions/"><li class="breadcrumb_parent">Solutions</li></a></span> <li class="breadcrumb-separator" aria-hidden="true">></li> <span class="breadcrumb_last" aria-current="page">Improve Content Mix</span></span></ul></div> <div class="footer-menu footer-breadcrumbs-padding"> <div class="columns">  <div class="column is-6 toogle-footer-menu"> <p 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