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sans-serif;">Γεια σας!</span></p> <p><span style="font-size: 14pt; color: #cccccc; font-family: 'Century Gothic', sans-serif;">Είναι γεγονός ότι όλοι γνωρίζουμε τον όρο Social Media. Όμως, γνωρίζετε πως μπορείτε να αυξήσετε τις πωλήσεις της εταιρείας σας με τη βοήθεια του <a title="Social Media Marketing" href="https://www.netplanet.gr/el/digital-marketing/social-media-management.html">Social Media Marketing</a>;</span></p> <p><span style="font-size: 14pt; color: #cccccc; font-family: 'Century Gothic', sans-serif;">Για να επωφεληθείτε από τα Social Media, πρέπει να χτίσετε μια καθαρή στρατηγική, όπου θα λαμβάνετε υπόψιν τι θέλετε να επιτύχετε, ποιοι είναι οι πελάτες σας, και τι κάνει ο ανταγωνισμός σας.</span></p> <p><span style="font-size: 14pt; color: #cccccc; font-family: 'Century Gothic', sans-serif;">Ας μη μένουμε, ωστόσο, σε ορισμούς.</span></p> <p><span style="font-size: 14pt; color: #cccccc; font-family: 'Century Gothic', sans-serif;">Το μυστικό βρίσκεται στη διάδραση με το χρήστη. Εκεί βρίσκεται η πραγματική δύναμη των μέσων κοινωνικής δικτύωσης.</span></p> <p><span style="font-size: 14pt; color: #cccccc; font-family: 'Century Gothic', sans-serif;">Η διάδραση στα Social Media γίνεται με πολλούς τρόπους. Είτε με ένα like, είτε με ένα follow, ακόμη και με ένα click σ ’ένα link.</span></p> <p><span style="font-size: 14pt; color: #cccccc; font-family: 'Century Gothic', sans-serif;">Έπειτα, ακολουθεί μία πιο στενή διάδραση που είναι τα comments, τα shares, ή τα retweets.</span></p> <p><span style="font-size: 14pt; color: #cccccc; font-family: 'Century Gothic', sans-serif;">Όλα αυτά οδηγούν σ' έναν κοινό στόχο: Την αγορά, ή την εγγραφή του χρήστη, ώστε να μένει διαρκώς ενημερωμένος για το Brand μας.</span></p> <p><span style="font-size: 14pt; color: #cccccc; font-family: 'Century Gothic', sans-serif;">Τα social media μπορούν να ενταχθούν σε 2 κατηγορίες: Μπορεί να είναι "Owned", δηλαδή τα κανάλια να έχουν τη δική τους οργανική απήχηση, ή μπορεί να είναι "Paid", όπου το περιεχόμενο προωθείται μέσω διαφημίσεων </span><br /><span style="font-size: 14pt; color: #cccccc; font-family: 'Century Gothic', sans-serif;">ή με τη βοήθεια των Influencers.</span></p> <p><span style="font-size: 14pt; color: #cccccc; font-family: 'Century Gothic', sans-serif;">Στόχος, βέβαια, του εκάστοτε Brand είναι να "κερδίσει" το κοινό και το engagement μέσω των επαναδημοσιεύσεων, των comments, και των shares.</span></p> <p><span style="font-size: 14pt; color: #cccccc; font-family: 'Century Gothic', sans-serif;">Ένα από τα μεγαλύτερα challenge στα Social Media είναι να δημιουργήσουμε viral περιεχόμενο!</span></p> <p><span style="font-size: 14pt; color: #cccccc; font-family: 'Century Gothic', sans-serif;">Σκεφτείτε ένα domino, όπου ο ένας χρήστης είδε ένα post, το κοινοποίησε σ’ έναν φίλο του, ο φίλος του σ’ έναν άλλο, και πάει λέγοντας.</span></p> <p><span style="font-size: 14pt; color: #cccccc; font-family: 'Century Gothic', sans-serif;">Μέσα σε ελάχιστο χρονικό διάστημα καταφέρνουμε να γίνουμε γνωστοί, με μία μόνο απλή ενέργεια!</span></p> <p><span style="font-size: 14pt; color: #cccccc; font-family: 'Century Gothic', sans-serif;">Έτσι, αυτό που μελετάμε κυρίως είναι το ταξίδι του καταναλωτή. Πρώτο βήμα είναι η αναγνωρισιμότητα του Brand μας, που έρχεται μέσω του Reach και των Impressions, πόσους χρήστες δηλαδή προσεγγίσαμε.</span></p> <p><span style="font-size: 14pt; color: #cccccc; font-family: 'Century Gothic', sans-serif;">Πολύ σημαντικά εδώ είναι τα hashtags, καθώς συμβάλλουν στην αύξηση του Awareness, επεκτείνουν το Reach σε νέους πελάτες, και προωθούν τις συζητήσεις μεταξύ των χρηστών.</span></p> <p><span style="font-size: 14pt; color: #cccccc; font-family: 'Century Gothic', sans-serif;">Ακολουθεί το δεύτερο βήμα, το ενδιαφέρον του καταναλωτή, το γνωστό σε όλους μας Engagement.</span></p> <p><span style="font-size: 14pt; color: #cccccc; font-family: 'Century Gothic', sans-serif;">Τρίτο βήμα είναι η σκέψη, όπου ο χρήστης πλέον κλικάρει στο site μας για να ενημερωθεί περαιτέρω.</span></p> <p><span style="font-size: 14pt; color: #cccccc; font-family: 'Century Gothic', sans-serif;">Έπειτα έρχεται το πολυπόθητο Conversion, που μπορεί να είναι είτε μια εγγραφή σε <a title="Email Marketing" href="https://www.netplanet.gr/el/digital-marketing/email-marketing.html">Newsletter</a>, ή μια αναζήτηση του καταστήματος, και στο βέλτιστο σενάριο η αγορά.</span></p> <p><span style="font-size: 14pt; color: #cccccc; font-family: 'Century Gothic', sans-serif;">Τελευταίο και πολύ σημαντικό βήμα, είναι το ποσοστό των χρηστών που επιστρέφουν στο site, ή που δε διαγράφονται από το newsletter.</span></p> <p><span style="font-size: 14pt; color: #cccccc; font-family: 'Century Gothic', sans-serif;">Χάρη στις πλατφόρμες των Social Media, μπορούμε να αναλύσουμε όλο το ταξίδι του καταναλωτή, και τελικά να δημιουργήσουμε μία πολύ δυνατή στρατηγική που θα αυξήσει τη δημοτικότητα και τις πωλήσεις της εταιρείας μας.</span></p> <p><span style="font-size: 14pt; color: #cccccc; font-family: 'Century Gothic', sans-serif;">Αν θέλετε να χαράξετε μια ολοκληρωμένη στρατηγική Social Media στην επιχείρησή σας και αναζητάτε τον κατάλληλο συνεργάτη, η NetPlanet ως <a title="Premier Google Partner" href="https://www.netplanet.gr/el/faq-in-60-seconds/google-premier-partner.html">Premier Google Partner</a> είναι σε θέση να αναλάβει αποτελεσματικά τη δημιουργία περιεχομένου και</span><br /><span style="font-size: 14pt; color: #cccccc; font-family: 'Century Gothic', sans-serif;">την επικοινωνία της εταιρείας σας στα κοινωνικά δίκτυα.</span></p> <p><span style="font-size: 14pt; color: #cccccc; font-family: 'Century Gothic', sans-serif;">Μείνετε συντονισμένοι για το επόμενο επεισόδιο!</span></p></div> <div class="blog-socials"> <div class="cs-ttl"><span>Share on Social Media</span></div>  <script type="text/javascript" src="//s7.addthis.com/js/300/addthis_widget.js#pubid=ra-51de7aae3275f407"></script>  <ul class="cs-list"><li><a class="s-lnk addthis_button_facebook"><i class="fab fa-facebook-f"></i></a></li><li><a class="s-lnk addthis_button_twitter"><i class="fab fa-twitter"></i></a></li><li><a class="s-lnk addthis_button_linkedin"><i class="fab fa-linkedin-in"></i></a></li><li><a class="s-lnk addthis_button_pinterest_share"><i class="fab fa-pinterest-p"></i></a></li><li><a class="s-lnk addthis_button_compact"><i class="fas fa-plus"></i></a></li></ul> </div> </div> <div class="help-info-form"> <div class="ttl">Σας κάλυψε αυτό το άρθρο; <span class="arrow"><span class="flaticon-next"></span></span></div> <div class="help-form"> <button class="hf-button yes" data-value="5" data-article="2068" type="button">Ναι</button> <button class="hf-button no" data-value="1" data-article="2068" type="button">Όχι</button> </div> </div> <div class="blog-container"><div class="bc-ttl">Συνεχίστε να ενημερώνεστε</div><div class="blog-list"> <ul><li> <a href="/el/web-next-vlog/pos-tha-meiosete-ta-egkataleleimmena-kalathia-tou-e-shop-sas.html" title="Πως θα μειώσετε τα εγκαταλελειμμένα καλάθια του e-shop σας;" class="bl-media"><img src="/assets/website/img/dummy.png" class="lazy" data-src="/images/usrImage/1410/-normal-26-07-2021-09-23-60fe7f272a897.jpg" alt="Πως θα μειώσετε τα εγκαταλελειμμένα καλάθια του e-shop σας;"></a> <a href="/el/web-next-vlog/pos-tha-meiosete-ta-egkataleleimmena-kalathia-tou-e-shop-sas.html" title="Πως θα μειώσετε τα εγκαταλελειμμένα καλάθια του e-shop σας;" class="bl-title">Πως θα μειώσετε τα εγκαταλελειμμένα καλάθια του e-shop σας;</a> <div class="bl-txt">Γνωρίζατε ότι για κάθε δέκα πελάτες που βάζουν ένα αντικείμενο στο καλάθι τους, σχεδόν οι επτά θα εγκαταλείψουν το eshop, χωρίς...</div> </li><li> <a href="/el/web-next-vlog/katarreei-to-facebook.html" title="Καταρρέει το Facebook;" class="bl-media"><img src="/assets/website/img/dummy.png" class="lazy" data-src="/images/usrImage/1601/-normal-3-11-2021-08-32-6182491feab49.jpg" alt="Καταρρέει το Facebook;"></a> <a href="/el/web-next-vlog/katarreei-to-facebook.html" title="Καταρρέει το Facebook;" class="bl-title">Καταρρέει το Facebook;</a> <div class="bl-txt">Το τελευταίο διάστημα γίνεται μεγάλη συζήτηση γύρω από το Facebook. 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