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online</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/channels"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell across channels<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach millions of shoppers and boost sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/pos"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell in person<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of Sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/international"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell globally<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">International sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/plus/solutions/b2b-ecommerce"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell wholesale & direct<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/payments"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Accept online payments<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Set up forms of payment</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach & retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/facebook-instagram"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/email-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/segmentation"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/manage"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders & analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/analytics"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/shipping"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Ship orders faster<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/orders"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Manage your stock & orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory & order management</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/capital"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Secure business funding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Capital</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify's powerful APIs"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify's powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/au/plus"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/au/products"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products & features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/au/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3 font-semi-medium">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/blog/topics/guides"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/blog"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/blog/what-is-shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/editions"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">New, innovative Shopify products</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/blog/topics/founder-stories"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/blog/how-to-build-a-brand"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/blog/marketing-plan"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/blog/ecommerce-seo-beginners-guide"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/blog/topics/social-media-optimization"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/blog/how-to-scale-small-business"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Logo maker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="External source: Stock photography ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Stock photography<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/blog/business-plan-template"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business plan template<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="External source: Link in bio tool ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Link in bio tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/tools/qr-code-generator"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/au/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3 font-semi-medium">What’s new</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="What’s newDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" 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tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/au/blog/crowdfunding-sites"/><meta itemProp="dateModified" content="2024-11-24T06:00:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-sans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/au/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/au/blog/topics/starting-up" class="no-underline hover:text-link-light-hover topic-link">Starting Up</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">10 Best Crowdfunding Sites and Platforms in 2025</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Explore the top crowdfunding sites and platforms of 2025. Learn how to fund your business idea and realize your entrepreneurial dream.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/au/blog/authors/braveen-kumar" class="no-underline" itemProp="url"><span itemProp="name">Braveen Kumar</span></a></span></div><div class="text-body-sm text-shade-50">Published on <time>24 Nov 2024</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0070/7032/articles/BestCrowdfundingSites_resized-03_da571c91-d511-482f-81d8-abf24c0481f8.jpg?v=1730468327&originalWidth=1848&originalHeight=782" alt="Explore the top crowdfunding sites and platforms of 2024. Learn how to fund your business idea and realize your entrepreneurial dream." loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0070/7032/articles/BestCrowdfundingSites_resized-03_da571c91-d511-482f-81d8-abf24c0481f8.jpg?v=1730468327&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/0070/7032/articles/BestCrowdfundingSites_resized-03_da571c91-d511-482f-81d8-abf24c0481f8.jpg?v=1730468327&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/0070/7032/articles/BestCrowdfundingSites_resized-03_da571c91-d511-482f-81d8-abf24c0481f8.jpg?v=1730468327&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/0070/7032/articles/BestCrowdfundingSites_resized-03_da571c91-d511-482f-81d8-abf24c0481f8.jpg?v=1730468327&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/0070/7032/articles/BestCrowdfundingSites_resized-03_da571c91-d511-482f-81d8-abf24c0481f8.jpg?v=1730468327&originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/s/files/1/0070/7032/articles/BestCrowdfundingSites_resized-03_da571c91-d511-482f-81d8-abf24c0481f8.jpg?v=1730468327&originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/s/files/1/0070/7032/articles/BestCrowdfundingSites_resized-03_da571c91-d511-482f-81d8-abf24c0481f8.jpg?v=1730468327&originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/s/files/1/0070/7032/articles/BestCrowdfundingSites_resized-03_da571c91-d511-482f-81d8-abf24c0481f8.jpg?v=1730468327&originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/s/files/1/0070/7032/articles/BestCrowdfundingSites_resized-03_da571c91-d511-482f-81d8-abf24c0481f8.jpg?v=1730468327&originalWidth=1848&originalHeight=782&width=1800 1800w"/></div></div><div 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[&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>Crowdfunding is an innovative way to raise money from a large group of personal investors. You can use crowdfunding to raise funds from your existing audience or a crowdfunding platform’s active investors.</p> <p>Crowdfunding is more than an online fundraising strategy—it’s a movement. In 2024, crowdfunding will add <a href="https://www.statista.com/outlook/fmo/capital-raising/digital-capital-raising/crowdfunding/worldwide" rel="nofollow noopener noreferrer" target="_blank">$1.03 billion</a> to the US economy, with the average crowdfunding campaign raising nearly $8,000.</p> <p>Crowdfunding also lets you test new products and gauge demand for content ideas. You can trade perks like preorder rights, gifts, exclusive access, and equity for financial support.</p><div id="text-cta" class="hidden lg:block"></div> <p>Read on to learn what crowdfunding is and discover the top 10 crowdfunding sites for funding your business, product, content creation, or nonprofit project. </p> <h2 id="1">What is crowdfunding?</h2> <p><a href="/au/blog/what-is-crowdfunding">Crowdfunding</a> is a method of raising capital where numerous individuals contribute small amounts of money to support a business. This contrasts with traditional fundraising, which typically involves securing large investments from a limited number of sources, such as accredited investors or venture capital firms.</p> <p>📚 <strong>Read: </strong><a href="/au/blog/crowdfunding">How To Do Crowdfunding: With Expert Tips and Examples From Successful Campaigns</a></p> <h3>How does crowdfunding work?</h3> <p>Crowdfunding “backers” are offered incentives in exchange for their donations and support. Incentives can include:</p> <ul> <li>Early access to purchase a product, possibly at a discount</li> <li>The chance to preorder a product and contribute feedback to its development</li> <li>Exclusive rewards like ongoing discounts, enhanced customer loyalty status, or <a href="/au/blog/make-sell-merch">free merch</a> </li> <li>Access to the founding team or other crowdfunders</li> <li>Equity</li> <li>Exclusive content</li> </ul> <p>In exchange for hosting crowdfunding campaigns, crowdfunding sites charge platform, transaction, and payment processing fees.</p> <p>Crowdfunding sites’ features, fee structures, and user bases vary, but their core concept prevails: You submit your project to the platform, complete with fundraising target and deadline, and then campaign for support.</p> <p>Considering crowdfunding as a fundraising strategy? Here are some of the best crowdfunding websites in 2024.</p> <div class="relative aspect-video mb-8"><div data-component="youtube-facade" data-src="https://www.youtube.com/embed/6w7mpnGIkTg?si=_FpDu_teqVTSQwRT" class="absolute inset-0 w-full h-full"></div></div> <h2 id="2">10 best crowdfunding platforms</h2> <ol> <li> <strong>Best overall:</strong> <a href="#11">Kickstarter</a> </li> <li> <strong>Runner-up:</strong> <a href="#12">Indiegogo</a> </li> <li> <strong>Best for small businesses:</strong> <a href="#13">Fundable</a> </li> <li> <strong>Best for Shopify stores: </strong><a href="#14">Crowdfunder</a> </li> <li> <strong>Best for content creators:</strong><a href="#15"> Patreon</a> </li> <li> <strong>Best for UK and Europe:</strong> <a href="#16">Crowdcube</a> </li> <li> <strong>Best for personal fundraising: </strong><a href="#17">GoFundMe</a> </li> <li> <strong>Best for nonprofits: </strong><a href="#18">Mightycause</a> </li> <li> <strong>Best for real estate crowdfunding:</strong> <a href="#19">CrowdStreet</a> </li> <li> <strong>Best for high-growth startups:</strong> <a href="#20">StartEngine</a> </li> </ol> <h3 id="11">1. Kickstarter</h3> <p><em>Best overall crowdfunding platform</em></p> <img style="float: none;" alt="Kickstarter campaign for hemp running shoes with backer count and funding goal." src="https://cdn.shopify.com/s/files/1/0070/7032/files/kickstarter_d6ffb34e-e552-4578-a18e-33dd58703aa3.png?v=1732409743"> <p>As one of the best-known online fundraising platforms, <a href="http://kickstarter.com/">Kickstarter</a> is synonymous with crowdfunding. Since its launch in 2009, the Kickstarter community has funded more than <a href="https://kickstarter.com/help/stats" rel="nofollow noopener noreferrer" target="_blank">250,000 projects</a>—including physical and <a href="/au/blog/digital-products">digital products</a>.</p> <p>Kickstarter is a reward-based platform. Fundraisers incentivize potential backers with exclusive preorder discounts, gifts, and shoutouts; sometimes they createtiered reward structures, compensating bigger pledges with better rewards.</p> <p>Kickstarter campaigns are all-or-nothing: You only receive your funds (and pay Kickstarter’s platform fee) if you meet your fundraising goal. If you fall short, then all the money stays with your funders.</p> <p>Projects on Kickstarter tend to be high-quality and novel—creative or innovative enough to catch the attention of early adopters and reporters. Backers tend to trust Kickstarter projects, knowing they don’t pay unless a campaign succeeds.</p> <p>Read Kickstarter crowdfunding success stories from <a href="/au/blog/114129733-the-comeback-story-of-rockwell-razors-and-the-kickstarter-campaign-that-almost-failed">Rockwell Razors</a>, <a href="/au/blog/sanikind-crowdfunding">SaniKind</a>, and LastObject.</p> <p><a href="https://www.kickstarter.com/help/fees?country=US" rel="nofollow noopener noreferrer" target="_blank"><strong>Fees</strong></a><strong>:</strong> Successful projects cost a 5% platform fee plus transaction fees between 3% and 5%, plus 30¢ per pledge. Pledges of less than $10 cost a discounted micro-pledge fee of 5% plus 8¢ per pledge. </p> <p><strong>Pros:</strong></p> <ul> <li>Large, active community</li> <li>All-or-nothing model encourages donations</li> <li>Ideal for creative projects</li> </ul> <p><strong>Cons:</strong></p> <ul> <li>No funds unless goals are met</li> <li>5% fee plus transaction costs</li> <li>Not for personal causes or charities</li> </ul> <h3 id="12">2. Indiegogo</h3> <p><em>Runner-up crowdfunding platform</em></p> <img style="float: none;" alt="Indiegogo dance expansion fundraiser with video and funding progress breakdown" src="https://cdn.shopify.com/s/files/1/0070/7032/files/indiegogo_de075b23-9ca3-4d7f-ab48-76d905c6104b.png?v=1732409744" loading="lazy"> <p><a href="http://indiegogo.com/">Indiegogo</a> is a crowdfunding platform that supports businesses, artists, and nonprofits. Like Kickstarter, it comes with user-friendly tools and campaign options.</p> <p>The biggest difference between the platforms is that <a href="https://support.indiegogo.com/hc/en-us/articles/205138007-Choose-Your-Funding-Type-Can-I-Keep-My-Money" rel="nofollow noopener noreferrer" target="_blank">Indiegogo lets you choose a flexible or fixed funding goal</a>. With flexible funding, you receive your pledges regardless of whether you’ve met your target by deadline.</p> <p>The flexible funding option is handy for multi-stage projects because you can fulfill some of your commitments to backers using a portion of their investments. This means you can get to work even if you weren’t able to fund the entire campaign.</p> <p>Indiegogo’s <a href="https://entrepreneur.indiegogo.com/how-it-works/indemand" rel="nofollow noopener noreferrer" target="_blank">InDemand</a> feature maintains momentum so you can continue raising money after the campaign ends. This can be useful for funding extra production or <a href="/au/blog/order-fulfillment">fulfillment</a> costs or for expanding your audience after a product launch.</p> <p><a href="https://support.indiegogo.com/hc/en-us/articles/204456408-Fees-Pricing-for-Campaigners-How-much-does-Indiegogo-cost" rel="nofollow noopener noreferrer" target="_blank"><strong>Fees</strong></a><strong>:</strong> Indiegogo charges a 5% fee on all funds raised for your campaign. There’s also a transaction fee of 3% plus 20¢.</p> <p><strong>Pros:</strong></p> <ul> <li>Flexible funding options</li> <li>Wide range of project types</li> <li>Ongoing fundraising</li> </ul> <p><strong>Cons:</strong></p> <ul> <li>5% fee plus transaction fees</li> <li>Smaller community than Kickstarter</li> <li>Flexible option risks underfunding</li> </ul> <p>💡 Shopify store <a href="/au/blog/bodyboss-crowdfunding-multiple-platforms">BodyBoss</a> transitioned to Indiegogo InDemand after a successful Kickstarter campaign.</p> <h3 id="13">3. Fundable</h3> <p><em>Best crowdfunding platform for small businesses</em></p> <img style="float: none;" alt="Unistellar telescope crowdfunding page showing funded status and total raised." src="https://cdn.shopify.com/s/files/1/0070/7032/files/fundable_256576ba-c6da-407a-a8ea-7157c2291db0.png?v=1732409744" loading="lazy"> <p><a href="http://fundable.com/">Fundable</a> is part of the Startups.com platform and is among the top crowdfunding sites for US startups to exchange rewards, including equity, for funding.</p> <p>The platform offers self-managed fundraising and options for campaign support—Fundable will help you create a pitch deck and <a href="/au/blog/how-to-find-investors">identify prospective investors</a>. You can also use it to organize fundraising activities and track investor interest.</p> <p>According to Fundable, startups that offer rewards typically raise fewer funds but get more backers. Meanwhile, <a href="/au/blog/ghost-town-oats-social-impact-equity-crowdfunding">equity crowdfunding</a> usually raises more capital from fewer investors.</p> <p>To succeed with <a href="/au/blog/equity-crowdfunding%20">equity crowdfunding</a>, you must provide all the background materials accredited investors expect, including a record of growth, a pitch deck, and a solid <a href="/au/blog/business-plan">business plan</a>.</p> <p><a href="https://www.fundable.com/faq/pricing-and-fees" rel="nofollow noopener noreferrer" target="_blank"><strong>Fees</strong></a><strong>:</strong> $179 per month, with no success fees. </p> <p><strong>Pros:</strong></p> <ul> <li>Flexibility to offer rewards or equity</li> <li>Built-in campaign support </li> <li>Startup- and small business-friendly</li> </ul> <p><strong>Cons:</strong></p> <ul> <li>High monthly fee</li> <li>Complex signup requirements</li> <li>Equity crowdfunding requires extensive financial disclosure </li> </ul> <div data-guide="businessplan" data-guide-image="https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_116354_guide_v01.gif" data-component-name="blog-CTA-businessplan"></div> <h3 id="14">4. Crowdfunder</h3> <p><em>Best crowdfunding app for Shopify stores</em></p> <img style="float: none;" alt="Trifold leather wallet pre-order campaign with funding progress and backer count." src="https://cdn.shopify.com/s/files/1/0070/7032/files/crowdfunder_ce925779-ee44-4bde-9f37-2fac8642e906.png?v=1732409744" loading="lazy"> <p>If you already have a Shopify store and want to crowdfund a product through your website, consider the <a href="https://apps.shopify.com/crowdfunder-diy-pre-order-crowdfunding-campaigns-for-shopify">Crowdfunder app</a>.</p> <p>Most crowdfunding platforms and <a href="/au/blog/donation-apps">donation apps</a> require that you use their website for your campaigns. Crowdfunder bucks this trend by letting you turn website product pages into crowdfunding pages, complete with progress bars, progress trackers, and preorder buttons.</p> <p>Crowdfunder enables crowdfunding in its simplest form: accepting customer preorders to validate ideas and fund production. Plus, you pay a predictable monthly fee instead of the commissions charged by third-party platforms.</p> <p>Use Crowdfunder to gauge customer interest, test new product ideas, raise money for a cause, or launch a limited-run product.</p> <p><strong>Fees:</strong> $24 per month.</p> <p><strong>Pros:</strong></p> <ul> <li>Easily transforms product pages into crowdfunding pages</li> <li>Perfect for Shopify store owners</li> <li>Monthly fees, not percentages</li> </ul> <p><strong>Cons:</strong></p> <ul> <li>No community or marketplace</li> <li>Only for Shopify stores</li> </ul> <h3 id="15">5. Patreon</h3> <p><em>Best crowdfunding platform for content creators</em></p> <img style="float: none;" alt="Membership options for map packs with different perks and price tiers." src="https://cdn.shopify.com/s/files/1/0070/7032/files/patreon_0bea6b54-1638-425d-a811-e39ed41a77b9.png?v=1732409744" loading="lazy"> <p><a href="https://www.patreon.com/" rel="nofollow noopener noreferrer" target="_blank">Patreon</a> is built with digital creators in mind, and worth considering if you’re a podcaster, musician, game developer, or videographer.</p> <p>While most crowdfunding sites support limited-run campaigns, Patreon works on a subscription basis. Creators develop membership programs for their fans, who pay to access exclusive perks among a community of like-minded patrons.</p> <p>Creators and internet personalities can use Patreon to monetize their audiences and generate recurring revenue. You can choose for patrons to pay per month or per creation. Creators can also accept payments with:</p> <ul> <li>Credit card</li> <li>Apple Pay</li> <li>PayPal</li> <li>Venmo</li> </ul> <p>Patreon creators offer all kinds of exclusive perks based on different payment tiers, such as access to gated content, branded merch, sneak peeks, shoutouts, and more. The site supports <a href="https://patreon.com/apps/featured" rel="nofollow noopener noreferrer" target="_blank">various integrations</a> to support content on the platform. You can upload videos, host livestreams, and run forums or newsletter groups for your patrons.</p> <p><a href="https://support.patreon.com/hc/en-us/articles/11111747095181-Creator-fees-overview" rel="nofollow noopener noreferrer" target="_blank"><strong>Fees</strong></a><strong>:</strong> Between 8% and 12% of the income you earn from Patreon, depending on your plan. Plus, processing fees of up to 6% plus 10¢ depending on payment method.</p> <p><strong>Pros:</strong></p> <ul> <li>Ideal for subscription-based funding</li> <li>Allows community building</li> <li>Supports various integrations</li> </ul> <p><strong>Cons:</strong></p> <ul> <li>Not for one-off projects</li> <li>8% to 12% fee</li> <li>Building a patron base takes time</li> </ul> <p>💡 Learn how content creators <a href="/au/blog/117906117-the-audience-first-approach-to-monetizing-your-content-with-lessons-from-wait-but-why">Wait But Why</a> use Patreon for monetization.</p> <h3 id="16">6. Crowdcube</h3> <p><em>Best crowdfunding website for the UK and Europe</em></p> <img style="float: none;" alt="Mimica product crowdfunding page with funding progress tracker and video preview." src="https://cdn.shopify.com/s/files/1/0070/7032/files/crowdcube_019027a6-d27b-4a82-84ea-ac3a1ae5c736.png?v=1732409744" loading="lazy"> <p>Business owners outside the US should check the terms and conditions of the crowdfunding platforms listed so far to ensure they qualify to use all their features.</p> <p>Unlike the sites above, <a href="https://crowdcube.com/" rel="nofollow noopener noreferrer" target="_blank">Crowdcube</a> is a UK-based equity crowdfunding platform built for European businesses. You can set up several types of equity crowdfunding using Crowdcube, including private and follow-up rounds.</p> <p>Like Fundable, <a href="https://help.crowdcube.com/hc/en-us/articles/206709650-How-can-I-make-a-return-on-my-investment" rel="nofollow noopener noreferrer" target="_blank">Crowdcube supports common tasks</a> such as managing follow-up rounds and distributing dividends.</p> <p>Crowdcube hosts relatively few campaigns. Still, companies that are approved and succeed with their fundraising goals on the platform can join Crowdcube’s Funded Club, enjoying exclusive benefits from partner organizations.</p> <p>Promote your pitch to solicit investors from your network or to appeal to Crowdcube’s established community.</p> <p><a href="https://help.crowdcube.com/hc/en-us/articles/206232464-What-fees-does-Crowdcube-charge-for-raising-finance-on-the-platform" rel="nofollow noopener noreferrer" target="_blank"><strong>Fees</strong></a><strong>:</strong> 7% of the amount successfully raised, plus a 0.75% to 1.5% completion fee and payment processing fees of up to 2.9%.</p> <p><strong>Pros:</strong></p> <ul> <li>Created for European businesses</li> <li>Different types of equity crowdfunding allowed</li> <li>Exclusive benefits for successful campaigns</li> </ul> <p><strong>Cons:</strong></p> <ul> <li>7% fee plus other charges</li> <li>Unsuitable for businesses outside Europe</li> <li>Relatively few campaigns</li> </ul> <h3 id="17">7. GoFundMe</h3> <p><em>Best crowdfunding site for personal fundraising efforts</em></p> <img style="float: none;" alt="GoFundMe campaign for flood repair of The Mudd House Studio with donation amount." src="https://cdn.shopify.com/s/files/1/0070/7032/files/gofundme_fb174710-b054-4755-8cfe-4eb8f7bb7ad1.png?v=1732409744" loading="lazy"> <p><a href="https://gofundme.com/" rel="nofollow noopener noreferrer" target="_blank">GoFundMe</a> is a free crowdfunding platform primarily intended to fundraise for individuals, <a href="/au/retail/cause-marketing">charitable causes</a>, and community projects.</p> <p>Because GoFundMe is suited to personal fundraising, anyone can create a campaign. Backers on the platform tend to support campaigns originating from personal networks, local communities or causes linked to their interests (like funding a youth sports facility renovation).</p> <p>However, campaigns that gain momentum can attract a broader pool of backers. Even if campaign visitors don’t donate, they might share your profile and boost its reach.</p> <p>Unlike other crowdfunding websites, GoFundMe isn’t designed for commercial activities. But if you’re a small business owner facing difficulties, or you need to raise money toward overcoming a personal challenge, try GoFundMe.</p> <p><a href="https://www.gofundme.com/c/pricing" rel="nofollow noopener noreferrer" target="_blank"><strong>Fees</strong></a><strong>:</strong> No platform fee for fundraising campaigns, just 2.9% plus 30¢ payment fee.</p> <p><strong>Pros:</strong></p> <ul> <li>Ideal for charities and personal fundraising</li> <li>No platform fee</li> </ul> <p><strong>Cons:</strong></p> <ul> <li>Not for commercial projects</li> <li>Success often depends on personal networks</li> </ul> <h3 id="18">8. Mightycause</h3> <p><em>Best crowdfunding site for nonprofits</em></p> <img style="float: none;" alt="Walkathon 2025 fundraising campaign with top donors and donation amount." src="https://cdn.shopify.com/s/files/1/0070/7032/files/mightycause_b929220a-dc0b-44fc-9422-cc1bcbfd852b.png?v=1732409744" loading="lazy"> <p>Since its inception in 2006, <a href="https://mightycause.com/" rel="nofollow noopener noreferrer" target="_blank">Mightycause</a> campaigners have raised more than <a href="https://support.mightycause.com/hc/en-us/articles/360015382391-What-is-Mightycause-" rel="nofollow noopener noreferrer" target="_blank">$600 million for</a> nonprofit causes.</p> <p>Instead of a centralized platform, Mightycause offers tools and features you can use on your website. There’s a fundraising page creator, donation forms and buttons, and social media, email, and <a href="/au/blog/sms-marketing">SMS</a> integrations. A <a href="/au/blog/crm">CRM system</a> generates reports and offers a visual overview of activities.</p> <p>You can run unlimited peer-to-peer, team, and event fundraising campaigns with Mightycause. Campaigns aren’t required to meet set goals, so if your fundraiser doesn’t reach its target, you can still use the donations you receive.</p> <p><a href="https://www.mightycause.com/pricing" rel="nofollow noopener noreferrer" target="_blank"><strong>Fees</strong></a><strong>:</strong> $79 to $119 monthly, depending on your plan. Up to 1.9% plus 49¢ in payment processing fees.</p> <p><strong>Pros:</strong></p> <ul> <li>Includes tools for nonprofit crowdfunding</li> <li>No goal requirements</li> </ul> <p><strong>Cons:</strong></p> <ul> <li>High monthly fees</li> <li>Not for commercial projects</li> </ul> <h3 id="19">9. CrowdStreet</h3> <p><em>Best for real estate crowdfunding</em></p> <img style="float: none;" alt="Real estate investment fund and self-storage project with investment options." src="https://cdn.shopify.com/s/files/1/0070/7032/files/crowdstreet_48250388-b3a5-4e5b-91e3-9c148b3abe9d.png?v=1732409744" loading="lazy"> <p><a href="https://www.crowdstreet.com/" rel="nofollow noopener noreferrer" target="_blank">CrowdStreet</a> offers individual investors the opportunity to contribute funds to real estate projects. So far, it has serviced $4 billion and counting in investments.</p> <p>Real estate sponsors can apply for access to the platform’s marketplace and raise passive capital for their construction or financial projects. CrowdStreet also supports projects with investor management services and provides a digital marketing campaign for pitches.</p> <p>As a niche crowdfunding platform, CrowdStreet is best suited to established real estate firms dealing in commercial properties. The platform’s annual <a href="https://www.crowdstreet.com/market-outlook/" rel="nofollow noopener noreferrer" target="_blank">market outlook report</a> signals the project types with the most investor interest.</p> <p><strong>Fees: </strong>Specific fee structure varies depending on the deal. </p> <p><strong>Pros:</strong></p> <ul> <li>Real estate-specific platform</li> <li>Investor management and marketing support</li> </ul> <p><strong>Cons:</strong></p> <ul> <li>Only for established real estate firms</li> <li>Thorough vetting process</li> </ul> <h3 id="20">10. StartEngine</h3> <p><em>Best equity crowdfunding site for high-growth startups</em></p> <img style="float: none;" alt="StartEngine crowdfunding platform with investment invitation and featured partner." src="https://cdn.shopify.com/s/files/1/0070/7032/files/startengine_0f27c6df-fb38-438c-a615-9b1e19f4037d.png?v=1732409743" loading="lazy"> <p><a href="https://www.startengine.com/" rel="nofollow noopener noreferrer" target="_blank">StartEngine</a> is an equity crowdfunding platform where you can raise capital through the site’s network of more than 1.8 million prospective investors.</p> <p>In order to open investment to the public, StartEngine allows fundraising through <a href="https://www.sec.gov/education/smallbusiness/exemptofferings/regcrowdfunding" rel="nofollow noopener noreferrer" target="_blank">Regulation Crowdfunding</a> (Reg CF), an exception to SEC regulations enabling companies to raise up to $5 million. While this process is more streamlined than traditional methods of raising funds from accredited investors, it still has strict financial and legal requirements.</p> <p>Fortunately, StartEngine provides the financial review and legal documentation necessary to launch a Reg CF campaign. Companies can save on costs and infrastructure by <a href="https://www.sec.gov/info/smallbus/secg/rccomplianceguide-051316" rel="nofollow noopener noreferrer" target="_blank">capping their fundraising</a> at $107,000, under the threshold that requires extensive financial reporting.</p> <p>StartEngine is best for startups that have already demonstrated a growth potential and can invest upfront funds into their crowdsourcing campaign.</p> <p><a href="https://startengine.zendesk.com/hc/en-us/articles/115002286243-What-are-the-fees-associated-with-a-Reg-CF-campaign" rel="nofollow noopener noreferrer" target="_blank"><strong>Fees</strong></a><strong>:</strong> Varies. Between <a href="https://www.sec.gov/Archives/edgar/data/1879942/000119312523158645/d515843dex993.pdf" rel="nofollow noopener noreferrer" target="_blank">5.5% and 13% commission</a>.</p> <p><strong>Pros:</strong></p> <ul> <li>Equity crowdfunding platform</li> <li>Financial review and legal documentation provided</li> </ul> <p><strong>Cons:</strong></p> <ul> <li>Extensive preparation and documentation required</li> </ul> <h2 id="3">How Shopify created this list of crowdfunding sites</h2> <p>Creating a list of the top crowdfunding platforms required a deep dive into the world of crowdfunding. More than 20 platforms were considered, including well-known names and niche services.</p> <p>The goal was to provide a comprehensive list catering to various founder and investor needs, including personal causes, business ideas, nonprofits, and startups.</p> <p>Each platform was evaluated by these key factors:</p> <ul> <li> <strong>Usability. </strong>Ease of use was a top consideration. For example, Patreon’s user-friendly interface for content creators and their fans was a standout feature.</li> <li> <strong>Pricing.</strong> The cost of using the platform was another major factor. Platforms like Crowdfunder, which charges a predictable monthly fee, were preferred over those with complex fee structures.</li> <li> <strong>Tools.</strong> Tools and features were also considered. For instance, Mightycause’s fundraising and donation management features were particularly impressive.</li> <li> <strong>Success rate.</strong> The success rate of campaigns on each platform was also taken into account. Platforms known for high project success rates were preferred</li> <li> <strong>Post-investment support.</strong> Platforms like Indiegogo, which offer features like InDemand to keep momentum going after a campaign ends, were highly regarded.</li> <li> <strong>Investment options.</strong> The variety of investing options available to backers was also considered. Platforms offering multiple ways for backers to contribute were prefered.</li> </ul> <h2 id="4">Benefits of using crowdfunding for your project</h2> <p>There are plenty of <a href="/au/blog/crowdfunding-advantages-and-disadvantages">advantages and disadvantages to crowdfunding</a>. Some of the top reasons to consider it include: </p> <h3>Access to diverse funding sources</h3> <p><a href="/au/blog/dapper-boi-different-ways-to-fund-your-business">Funding your business idea</a> or project doesn’t have to mean begging banks or sweet-talking investors. </p> <p>Crowdfunding lets you tap into thousands of potential backers who might love your idea. You can get support from a global community that believes in what you’re doing. Some investors may even become loyal customers. </p> <h3>Validate your business idea</h3> <p>If people are willing to put their hard-earned cash behind your project, you have proof that there's demand for what you're offering. </p> <p>It’s better than guessing whether people will like your product or service. You can also use feedback to tweak and improve your idea before going all in. </p> <h3>Enhance visibility and marketing efforts</h3> <p>Crowdfunding is primarily about fundraising, but it’s also a great way to market your product. </p> <p>Your project gets exposure to a massive audience who might never have found you otherwise. When people back your project, they often share it with their networks, creating a <a href="/au/blog/what-is-word-of-mouth-marketing">word-of-mouth</a> effect. </p> <p>When a campaign builds buzz, it connects you with your target audience, creating a community around your brand before you even launch. </p> <h2>Raise money for your business today</h2> <p>By reaching out to investors, potential customers, or fans, crowdfunding offers an accessible way to raise money to <a href="/au/blog/how-to-start-a-business">start a business</a> or speed up <a href="/au/blog/product-development-process">product development</a>. In addition to crowdfunding, <a href="/au/blog/small-business-grants">small business grants</a> can provide valuable funding without repayment requirements.</p> <p>Many Shopify merchants have seen their business take off thanks to the funds raised via the crowdfunding sites on this list. Crowdfunding could work for you if you can promote your product idea and pitch your campaign to the right people.</p> <p>You can also consider raising capital by combining crowdfunding with other forms of fundraising, such as small business loans and Shopify’s own investment program, <a href="/au/lending/capital">Shopify Capital</a>.</p> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">Get funding to run your business with Shopify Capital</p> <p>Shopify Capital makes it easy to get funding quickly and use it for inventory, marketing, and more. Automatically make payments as a percentage of your daily sales. No compounding interest. No schedules. No surprises.</p> <a href="/au/capital?itcat=coreblog&itterm=shopify-capital-cta" class="marketing-button marketing-button--small" target="_blank">Explore Shopify Capital</a> </div> <p><em>Illustration by Rose Wong</em></p> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Read more</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/au/blog/dropshipping-guide">The Ultimate Guide To Dropshipping (2024)</a></li><li class="mt-2"><a href="/au/blog/pre-orders">How to Sell Pre-Orders on Shopify</a></li><li class="mt-2"><a href="/au/blog/start-business-without-money">6 Creative Ways to Start a Business With No Money in 2024</a></li><li class="mt-2"><a href="/au/blog/dropshipping-suppliers">The 13 Best Dropshipping Suppliers in 2024</a></li><li class="mt-2"><a href="/au/blog/how-to-sell-photos-online">Sell Photos Online- 18 Websites for Selling Your Photography</a></li><li class="mt-2"><a href="/au/blog/small-business-grants">Small Business Grants: How To Finance Your Business</a></li><li class="mt-2"><a href="/au/blog/best-ecommerce-platforms">The 12 Best Ecommerce Platforms for 2024</a></li><li class="mt-2"><a href="/au/blog/etsy-alternatives">9 Etsy Alternatives for Online Marketplaces to Sell Crafts</a></li><li class="mt-2"><a href="/au/blog/llc-vs-llp">Learn the Key Differences between LLC vs. LLP</a></li><li class="mt-2"><a href="/au/blog/llc-vs-corporation">LLC vs. Corporation- How Are They Different?</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0" id="faq-section"> <div itemtype="https://schema.org/FAQPage" itemscope=""> <h2 id="5">Crowdfunding sites FAQ</h2> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">Are there legal requirements for crowdfunding?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>Yes, crowdfunding platforms and campaigns must comply with specific SEC regulations, particularly when offering equity or investment opportunities. For donation and reward-based crowdfunding, you must follow tax reporting requirements and deliver on your promised perks or rewards to avoid legal issues.</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">What are the advantages of crowdfunding?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>Crowdfunding offers numerous benefits to small businesses looking to raise money. It provides fast access to capital, serves as a marketing tool, offers <a href="/au/blog/proof-of-concept">proof of concept</a>, and introduces early adopters to your products.</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">Do you pay back crowdfunding?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>Different types of crowdfunding require different payback methods:</p> <ul> <li>If you use donation crowdfunding (i.e., GoFundMe), you don’t have to pay back the money.</li> <li>If you fundraise with exchange crowdfunding—asking for money and giving something in return—you must fulfill your obligation.</li> <li>If you raise money through equity crowdfunding, you don’t need to pay investments back, but you must share revenue with investors.</li> </ul> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">Which crowdfunding sites are the best?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <ul> <li>Kickstarter</li> <li>Indiegogo</li> <li>Fundable</li> <li>Crowdfunder</li> <li>Patreon</li> <li>Crowdcube</li> <li>GoFundMe</li> <li>Mightycause</li> <li>CrowdStreet</li> <li>StartEngine</li> </ul> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">What’s the difference between Kickstarter and Indiegogo?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>The biggest difference between Kickstarter and Indiegogo is when you get your money. Kickstarter gives you funds only after the campaign reaches its fundraising goal. Indiegogo lets you receive funds as they get donated, or you can wait to see if you reach your target.</p> </div> </div> </div> </div> </div> <p><em>*Shopify Capital loans must be paid in full within a maximum of 18 months, and two minimum payments apply within the first two six-month periods. The actual duration may be less than 18 months based on sales.</em></p></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row justify-between flex-row-reverse"><div class="h-16 w-16 tablet-xl:mr-4 grow-0 shrink-0 bg-[#D9D9D9] rounded-full overflow-hidden flex justify-center items-center text-white text-xl font-extrabold"><div>BK</div></div><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/au/blog/authors/braveen-kumar" class="no-underline" itemProp="url"><span itemProp="name">Braveen Kumar</span></a></span></div><div class="text-body-sm text-shade-50">Published on <time>24 Nov 2024</time></div></div></div><div class="xs:border-b tablet-xl:border-0 pb-4"><div class="font-bold 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Editions","columnSpan":3,"icon":"allEditions"},{"content":"Newsroom","url":"https://shopify.com/news","data":{"gaEvent":"Main Nav","gaAction":"Newsroom"},"description":"All company news and press releases","columnSpan":3,"icon":"newsroom"}]}]}],"segments":null},"pages/shopify.com/($locale)/blog/$article":{"article":{"__typename":"Article","authorV2":{"__typename":"ArticleAuthor","name":"Braveen Kumar","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"id":"gid://shopify/Article/28601942050","handle":"crowdfunding-sites","title":"10 Best Crowdfunding Sites and Platforms in 2025","publishedAt":"2024-11-24T06:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/BestCrowdfundingSites_resized-03_da571c91-d511-482f-81d8-abf24c0481f8.jpg?v=1730468327","altText":"Explore the top crowdfunding sites and platforms of 2024. Learn how to fund your business idea and realize your entrepreneurial dream.","width":1800,"height":945},"tags":["Starting Up"],"contentHtml":"\u003cp\u003eCrowdfunding is an innovative way to raise money from a large group of personal investors. You can use crowdfunding to raise funds from your existing audience or a crowdfunding platform’s active investors.\u003c/p\u003e\n\u003cp\u003eCrowdfunding is more than an online fundraising strategy—it’s a movement. In 2024, crowdfunding will add \u003ca href=\"https://www.statista.com/outlook/fmo/capital-raising/digital-capital-raising/crowdfunding/worldwide\"\u003e$1.03 billion\u003c/a\u003e to the US economy, with the average crowdfunding campaign raising nearly $8,000.\u003c/p\u003e\n\u003cp\u003eCrowdfunding also lets you test new products and gauge demand for content ideas. You can trade perks like preorder rights, gifts, exclusive access, and equity for financial support.\u003c/p\u003e\n\u003cp\u003eRead on to learn what crowdfunding is and discover the top 10 crowdfunding sites for funding your business, product, content creation, or nonprofit project. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is crowdfunding?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003e10 best crowdfunding platforms\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eHow Shopify created this list of crowdfunding sites\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eBenefits of using crowdfunding for your project\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eCrowdfunding sites FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is crowdfunding?\u003c/h2\u003e\n\u003cp\u003e\u003ca href=\"/blog/what-is-crowdfunding\"\u003eCrowdfunding\u003c/a\u003e is a method of raising capital where numerous individuals contribute small amounts of money to support a business. This contrasts with traditional fundraising, which typically involves securing large investments from a limited number of sources, such as accredited investors or venture capital firms.\u003c/p\u003e\n\u003cp\u003e📚 \u003cstrong\u003eRead: \u003c/strong\u003e\u003ca href=\"/blog/crowdfunding\"\u003eHow To Do Crowdfunding: With Expert Tips and Examples From Successful Campaigns\u003c/a\u003e\u003c/p\u003e\n\u003ch3\u003eHow does crowdfunding work?\u003c/h3\u003e\n\u003cp\u003eCrowdfunding “backers” are offered incentives in exchange for their donations and support. Incentives can include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eEarly access to purchase a product, possibly at a discount\u003c/li\u003e\n\u003cli\u003eThe chance to preorder a product and contribute feedback to its development\u003c/li\u003e\n\u003cli\u003eExclusive rewards like ongoing discounts, enhanced customer loyalty status, or \u003ca href=\"/blog/make-sell-merch\"\u003efree merch\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003eAccess to the founding team or other crowdfunders\u003c/li\u003e\n\u003cli\u003eEquity\u003c/li\u003e\n\u003cli\u003eExclusive content\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIn exchange for hosting crowdfunding campaigns, crowdfunding sites charge platform, transaction, and payment processing fees.\u003c/p\u003e\n\u003cp\u003eCrowdfunding sites’ features, fee structures, and user bases vary, but their core concept prevails: You submit your project to the platform, complete with fundraising target and deadline, and then campaign for support.\u003c/p\u003e\n\u003cp\u003eConsidering crowdfunding as a fundraising strategy? Here are some of the best crowdfunding websites in 2024.\u003c/p\u003e\n\u003ciframe title=\"YouTube video player\" src=\"https://www.youtube.com/embed/6w7mpnGIkTg?si=_FpDu_teqVTSQwRT\" height=\"315\" width=\"560\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c/iframe\u003e\n\u003ch2 id=\"2\"\u003e10 best crowdfunding platforms\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest overall:\u003c/strong\u003e \u003ca href=\"#11\"\u003eKickstarter\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRunner-up:\u003c/strong\u003e \u003ca href=\"#12\"\u003eIndiegogo\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for small businesses:\u003c/strong\u003e \u003ca href=\"#13\"\u003eFundable\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for Shopify stores: \u003c/strong\u003e\u003ca href=\"#14\"\u003eCrowdfunder\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for content creators:\u003c/strong\u003e\u003ca href=\"#15\"\u003e Patreon\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for UK and Europe:\u003c/strong\u003e \u003ca href=\"#16\"\u003eCrowdcube\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for personal fundraising: \u003c/strong\u003e\u003ca href=\"#17\"\u003eGoFundMe\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for nonprofits: \u003c/strong\u003e\u003ca href=\"#18\"\u003eMightycause\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for real estate crowdfunding:\u003c/strong\u003e \u003ca href=\"#19\"\u003eCrowdStreet\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for high-growth startups:\u003c/strong\u003e \u003ca href=\"#20\"\u003eStartEngine\u003c/a\u003e\n\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"11\"\u003e1. Kickstarter\u003c/h3\u003e\n\u003cp\u003e\u003cem\u003eBest overall crowdfunding platform\u003c/em\u003e\u003c/p\u003e\n\u003cimg style=\"float: none;\" alt=\"Kickstarter campaign for hemp running shoes with backer count and funding goal.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/kickstarter_d6ffb34e-e552-4578-a18e-33dd58703aa3.png?v=1732409743\"\u003e\n\u003cp\u003eAs one of the best-known online fundraising platforms, \u003ca href=\"http://kickstarter.com/\"\u003eKickstarter\u003c/a\u003e is synonymous with crowdfunding. Since its launch in 2009, the Kickstarter community has funded more than \u003ca href=\"https://kickstarter.com/help/stats\"\u003e250,000 projects\u003c/a\u003e—including physical and \u003ca href=\"/blog/digital-products\"\u003edigital products\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eKickstarter is a reward-based platform. Fundraisers incentivize potential backers with exclusive preorder discounts, gifts, and shoutouts; sometimes they createtiered reward structures, compensating bigger pledges with better rewards.\u003c/p\u003e\n\u003cp\u003eKickstarter campaigns are all-or-nothing: You only receive your funds (and pay Kickstarter’s platform fee) if you meet your fundraising goal. If you fall short, then all the money stays with your funders.\u003c/p\u003e\n\u003cp\u003eProjects on Kickstarter tend to be high-quality and novel—creative or innovative enough to catch the attention of early adopters and reporters. Backers tend to trust Kickstarter projects, knowing they don’t pay unless a campaign succeeds.\u003c/p\u003e\n\u003cp\u003eRead Kickstarter crowdfunding success stories from \u003ca href=\"/blog/114129733-the-comeback-story-of-rockwell-razors-and-the-kickstarter-campaign-that-almost-failed\"\u003eRockwell Razors\u003c/a\u003e, \u003ca href=\"/blog/sanikind-crowdfunding\"\u003eSaniKind\u003c/a\u003e, and LastObject.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.kickstarter.com/help/fees?country=US\"\u003e\u003cstrong\u003eFees\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e Successful projects cost a 5% platform fee plus transaction fees between 3% and 5%, plus 30¢ per pledge. Pledges of less than $10 cost a discounted micro-pledge fee of 5% plus 8¢ per pledge. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePros:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eLarge, active community\u003c/li\u003e\n\u003cli\u003eAll-or-nothing model encourages donations\u003c/li\u003e\n\u003cli\u003eIdeal for creative projects\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eNo funds unless goals are met\u003c/li\u003e\n\u003cli\u003e5% fee plus transaction costs\u003c/li\u003e\n\u003cli\u003eNot for personal causes or charities\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"12\"\u003e2. Indiegogo\u003c/h3\u003e\n\u003cp\u003e\u003cem\u003eRunner-up crowdfunding platform\u003c/em\u003e\u003c/p\u003e\n\u003cimg style=\"float: none;\" alt=\"Indiegogo dance expansion fundraiser with video and funding progress breakdown\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/indiegogo_de075b23-9ca3-4d7f-ab48-76d905c6104b.png?v=1732409744\"\u003e\n\u003cp\u003e\u003ca href=\"http://indiegogo.com/\"\u003eIndiegogo\u003c/a\u003e is a crowdfunding platform that supports businesses, artists, and nonprofits. Like Kickstarter, it comes with user-friendly tools and campaign options.\u003c/p\u003e\n\u003cp\u003eThe biggest difference between the platforms is that \u003ca href=\"https://support.indiegogo.com/hc/en-us/articles/205138007-Choose-Your-Funding-Type-Can-I-Keep-My-Money\"\u003eIndiegogo lets you choose a flexible or fixed funding goal\u003c/a\u003e. With flexible funding, you receive your pledges regardless of whether you’ve met your target by deadline.\u003c/p\u003e\n\u003cp\u003eThe flexible funding option is handy for multi-stage projects because you can fulfill some of your commitments to backers using a portion of their investments. This means you can get to work even if you weren’t able to fund the entire campaign.\u003c/p\u003e\n\u003cp\u003eIndiegogo’s \u003ca href=\"https://entrepreneur.indiegogo.com/how-it-works/indemand\"\u003eInDemand\u003c/a\u003e feature maintains momentum so you can continue raising money after the campaign ends. This can be useful for funding extra production or \u003ca href=\"/blog/order-fulfillment\"\u003efulfillment\u003c/a\u003e costs or for expanding your audience after a product launch.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://support.indiegogo.com/hc/en-us/articles/204456408-Fees-Pricing-for-Campaigners-How-much-does-Indiegogo-cost\"\u003e\u003cstrong\u003eFees\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e Indiegogo charges a 5% fee on all funds raised for your campaign. There’s also a transaction fee of 3% plus 20¢.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePros:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eFlexible funding options\u003c/li\u003e\n\u003cli\u003eWide range of project types\u003c/li\u003e\n\u003cli\u003eOngoing fundraising\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e5% fee plus transaction fees\u003c/li\u003e\n\u003cli\u003eSmaller community than Kickstarter\u003c/li\u003e\n\u003cli\u003eFlexible option risks underfunding\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e💡 Shopify store \u003ca href=\"/blog/bodyboss-crowdfunding-multiple-platforms\"\u003eBodyBoss\u003c/a\u003e transitioned to Indiegogo InDemand after a successful Kickstarter campaign.\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e3. Fundable\u003c/h3\u003e\n\u003cp\u003e\u003cem\u003eBest crowdfunding platform for small businesses\u003c/em\u003e\u003c/p\u003e\n\u003cimg style=\"float: none;\" alt=\"Unistellar telescope crowdfunding page showing funded status and total raised.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/fundable_256576ba-c6da-407a-a8ea-7157c2291db0.png?v=1732409744\"\u003e\n\u003cp\u003e\u003ca href=\"http://fundable.com/\"\u003eFundable\u003c/a\u003e is part of the Startups.com platform and is among the top crowdfunding sites for US startups to exchange rewards, including equity, for funding.\u003c/p\u003e\n\u003cp\u003eThe platform offers self-managed fundraising and options for campaign support—Fundable will help you create a pitch deck and \u003ca href=\"/blog/how-to-find-investors\"\u003eidentify prospective investors\u003c/a\u003e. You can also use it to organize fundraising activities and track investor interest.\u003c/p\u003e\n\u003cp\u003eAccording to Fundable, startups that offer rewards typically raise fewer funds but get more backers. Meanwhile, \u003ca href=\"/blog/ghost-town-oats-social-impact-equity-crowdfunding\"\u003eequity crowdfunding\u003c/a\u003e usually raises more capital from fewer investors.\u003c/p\u003e\n\u003cp\u003eTo succeed with \u003ca href=\"/blog/equity-crowdfunding%20\"\u003eequity crowdfunding\u003c/a\u003e, you must provide all the background materials accredited investors expect, including a record of growth, a pitch deck, and a solid \u003ca href=\"/blog/business-plan\"\u003ebusiness plan\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.fundable.com/faq/pricing-and-fees\"\u003e\u003cstrong\u003eFees\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e $179 per month, with no success fees. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePros:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eFlexibility to offer rewards or equity\u003c/li\u003e\n\u003cli\u003eBuilt-in campaign support \u003c/li\u003e\n\u003cli\u003eStartup- and small business-friendly\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eHigh monthly fee\u003c/li\u003e\n\u003cli\u003eComplex signup requirements\u003c/li\u003e\n\u003cli\u003eEquity crowdfunding requires extensive financial disclosure \u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv data-guide=\"businessplan\"\u003e\u003c/div\u003e\n\u003ch3 id=\"14\"\u003e4. Crowdfunder\u003c/h3\u003e\n\u003cp\u003e\u003cem\u003eBest crowdfunding app for Shopify stores\u003c/em\u003e\u003c/p\u003e\n\u003cimg style=\"float: none;\" alt=\"Trifold leather wallet pre-order campaign with funding progress and backer count.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/crowdfunder_ce925779-ee44-4bde-9f37-2fac8642e906.png?v=1732409744\"\u003e\n\u003cp\u003eIf you already have a Shopify store and want to crowdfund a product through your website, consider the \u003ca href=\"https://apps.shopify.com/crowdfunder-diy-pre-order-crowdfunding-campaigns-for-shopify\"\u003eCrowdfunder app\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eMost crowdfunding platforms and \u003ca href=\"/blog/donation-apps\"\u003edonation apps\u003c/a\u003e require that you use their website for your campaigns. Crowdfunder bucks this trend by letting you turn website product pages into crowdfunding pages, complete with progress bars, progress trackers, and preorder buttons.\u003c/p\u003e\n\u003cp\u003eCrowdfunder enables crowdfunding in its simplest form: accepting customer preorders to validate ideas and fund production. Plus, you pay a predictable monthly fee instead of the commissions charged by third-party platforms.\u003c/p\u003e\n\u003cp\u003eUse Crowdfunder to gauge customer interest, test new product ideas, raise money for a cause, or launch a limited-run product.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eFees:\u003c/strong\u003e $24 per month.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePros:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eEasily transforms product pages into crowdfunding pages\u003c/li\u003e\n\u003cli\u003ePerfect for Shopify store owners\u003c/li\u003e\n\u003cli\u003eMonthly fees, not percentages\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eNo community or marketplace\u003c/li\u003e\n\u003cli\u003eOnly for Shopify stores\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"15\"\u003e5. Patreon\u003c/h3\u003e\n\u003cp\u003e\u003cem\u003eBest crowdfunding platform for content creators\u003c/em\u003e\u003c/p\u003e\n\u003cimg style=\"float: none;\" alt=\"Membership options for map packs with different perks and price tiers.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/patreon_0bea6b54-1638-425d-a811-e39ed41a77b9.png?v=1732409744\"\u003e\n\u003cp\u003e\u003ca href=\"https://www.patreon.com/\"\u003ePatreon\u003c/a\u003e is built with digital creators in mind, and worth considering if you’re a podcaster, musician, game developer, or videographer.\u003c/p\u003e\n\u003cp\u003eWhile most crowdfunding sites support limited-run campaigns, Patreon works on a subscription basis. Creators develop membership programs for their fans, who pay to access exclusive perks among a community of like-minded patrons.\u003c/p\u003e\n\u003cp\u003eCreators and internet personalities can use Patreon to monetize their audiences and generate recurring revenue. You can choose for patrons to pay per month or per creation. Creators can also accept payments with:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCredit card\u003c/li\u003e\n\u003cli\u003eApple Pay\u003c/li\u003e\n\u003cli\u003ePayPal\u003c/li\u003e\n\u003cli\u003eVenmo\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003ePatreon creators offer all kinds of exclusive perks based on different payment tiers, such as access to gated content, branded merch, sneak peeks, shoutouts, and more. The site supports \u003ca href=\"https://patreon.com/apps/featured\"\u003evarious integrations\u003c/a\u003e to support content on the platform. You can upload videos, host livestreams, and run forums or newsletter groups for your patrons.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://support.patreon.com/hc/en-us/articles/11111747095181-Creator-fees-overview\"\u003e\u003cstrong\u003eFees\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e Between 8% and 12% of the income you earn from Patreon, depending on your plan. Plus, processing fees of up to 6% plus 10¢ depending on payment method.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePros:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eIdeal for subscription-based funding\u003c/li\u003e\n\u003cli\u003eAllows community building\u003c/li\u003e\n\u003cli\u003eSupports various integrations\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eNot for one-off projects\u003c/li\u003e\n\u003cli\u003e8% to 12% fee\u003c/li\u003e\n\u003cli\u003eBuilding a patron base takes time\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e💡 Learn how content creators \u003ca href=\"/blog/117906117-the-audience-first-approach-to-monetizing-your-content-with-lessons-from-wait-but-why\"\u003eWait But Why\u003c/a\u003e use Patreon for monetization.\u003c/p\u003e\n\u003ch3 id=\"16\"\u003e6. Crowdcube\u003c/h3\u003e\n\u003cp\u003e\u003cem\u003eBest crowdfunding website for the UK and Europe\u003c/em\u003e\u003c/p\u003e\n\u003cimg style=\"float: none;\" alt=\"Mimica product crowdfunding page with funding progress tracker and video preview.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/crowdcube_019027a6-d27b-4a82-84ea-ac3a1ae5c736.png?v=1732409744\"\u003e\n\u003cp\u003eBusiness owners outside the US should check the terms and conditions of the crowdfunding platforms listed so far to ensure they qualify to use all their features.\u003c/p\u003e\n\u003cp\u003eUnlike the sites above, \u003ca href=\"https://crowdcube.com/\"\u003eCrowdcube\u003c/a\u003e is a UK-based equity crowdfunding platform built for European businesses. You can set up several types of equity crowdfunding using Crowdcube, including private and follow-up rounds.\u003c/p\u003e\n\u003cp\u003eLike Fundable, \u003ca href=\"https://help.crowdcube.com/hc/en-us/articles/206709650-How-can-I-make-a-return-on-my-investment\"\u003eCrowdcube supports common tasks\u003c/a\u003e such as managing follow-up rounds and distributing dividends.\u003c/p\u003e\n\u003cp\u003eCrowdcube hosts relatively few campaigns. Still, companies that are approved and succeed with their fundraising goals on the platform can join Crowdcube’s Funded Club, enjoying exclusive benefits from partner organizations.\u003c/p\u003e\n\u003cp\u003ePromote your pitch to solicit investors from your network or to appeal to Crowdcube’s established community.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://help.crowdcube.com/hc/en-us/articles/206232464-What-fees-does-Crowdcube-charge-for-raising-finance-on-the-platform\"\u003e\u003cstrong\u003eFees\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e 7% of the amount successfully raised, plus a 0.75% to 1.5% completion fee and payment processing fees of up to 2.9%.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePros:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCreated for European businesses\u003c/li\u003e\n\u003cli\u003eDifferent types of equity crowdfunding allowed\u003c/li\u003e\n\u003cli\u003eExclusive benefits for successful campaigns\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e7% fee plus other charges\u003c/li\u003e\n\u003cli\u003eUnsuitable for businesses outside Europe\u003c/li\u003e\n\u003cli\u003eRelatively few campaigns\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"17\"\u003e7. GoFundMe\u003c/h3\u003e\n\u003cp\u003e\u003cem\u003eBest crowdfunding site for personal fundraising efforts\u003c/em\u003e\u003c/p\u003e\n\u003cimg style=\"float: none;\" alt=\"GoFundMe campaign for flood repair of The Mudd House Studio with donation amount.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/gofundme_fb174710-b054-4755-8cfe-4eb8f7bb7ad1.png?v=1732409744\"\u003e\n\u003cp\u003e\u003ca href=\"https://gofundme.com/\"\u003eGoFundMe\u003c/a\u003e is a free crowdfunding platform primarily intended to fundraise for individuals, \u003ca href=\"/retail/cause-marketing\"\u003echaritable causes\u003c/a\u003e, and community projects.\u003c/p\u003e\n\u003cp\u003eBecause GoFundMe is suited to personal fundraising, anyone can create a campaign. Backers on the platform tend to support campaigns originating from personal networks, local communities or causes linked to their interests (like funding a youth sports facility renovation).\u003c/p\u003e\n\u003cp\u003eHowever, campaigns that gain momentum can attract a broader pool of backers. Even if campaign visitors don’t donate, they might share your profile and boost its reach.\u003c/p\u003e\n\u003cp\u003eUnlike other crowdfunding websites, GoFundMe isn’t designed for commercial activities. But if you’re a small business owner facing difficulties, or you need to raise money toward overcoming a personal challenge, try GoFundMe.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.gofundme.com/c/pricing\"\u003e\u003cstrong\u003eFees\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e No platform fee for fundraising campaigns, just 2.9% plus 30¢ payment fee.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePros:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eIdeal for charities and personal fundraising\u003c/li\u003e\n\u003cli\u003eNo platform fee\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eNot for commercial projects\u003c/li\u003e\n\u003cli\u003eSuccess often depends on personal networks\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"18\"\u003e8. Mightycause\u003c/h3\u003e\n\u003cp\u003e\u003cem\u003eBest crowdfunding site for nonprofits\u003c/em\u003e\u003c/p\u003e\n\u003cimg style=\"float: none;\" alt=\"Walkathon 2025 fundraising campaign with top donors and donation amount.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/mightycause_b929220a-dc0b-44fc-9422-cc1bcbfd852b.png?v=1732409744\"\u003e\n\u003cp\u003eSince its inception in 2006, \u003ca href=\"https://mightycause.com/\"\u003eMightycause\u003c/a\u003e campaigners have raised more than \u003ca href=\"https://support.mightycause.com/hc/en-us/articles/360015382391-What-is-Mightycause-\"\u003e$600 million for\u003c/a\u003e nonprofit causes.\u003c/p\u003e\n\u003cp\u003eInstead of a centralized platform, Mightycause offers tools and features you can use on your website. There’s a fundraising page creator, donation forms and buttons, and social media, email, and \u003ca href=\"/blog/sms-marketing\"\u003eSMS\u003c/a\u003e integrations. A \u003ca href=\"/blog/crm\"\u003eCRM system\u003c/a\u003e generates reports and offers a visual overview of activities.\u003c/p\u003e\n\u003cp\u003eYou can run unlimited peer-to-peer, team, and event fundraising campaigns with Mightycause. Campaigns aren’t required to meet set goals, so if your fundraiser doesn’t reach its target, you can still use the donations you receive.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.mightycause.com/pricing\"\u003e\u003cstrong\u003eFees\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e $79 to $119 monthly, depending on your plan. Up to 1.9% plus 49¢ in payment processing fees.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePros:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eIncludes tools for nonprofit crowdfunding\u003c/li\u003e\n\u003cli\u003eNo goal requirements\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eHigh monthly fees\u003c/li\u003e\n\u003cli\u003eNot for commercial projects\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"19\"\u003e9. CrowdStreet\u003c/h3\u003e\n\u003cp\u003e\u003cem\u003eBest for real estate crowdfunding\u003c/em\u003e\u003c/p\u003e\n\u003cimg style=\"float: none;\" alt=\"Real estate investment fund and self-storage project with investment options.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/crowdstreet_48250388-b3a5-4e5b-91e3-9c148b3abe9d.png?v=1732409744\"\u003e\n\u003cp\u003e\u003ca href=\"https://www.crowdstreet.com/\"\u003eCrowdStreet\u003c/a\u003e offers individual investors the opportunity to contribute funds to real estate projects. So far, it has serviced $4 billion and counting in investments.\u003c/p\u003e\n\u003cp\u003eReal estate sponsors can apply for access to the platform’s marketplace and raise passive capital for their construction or financial projects. CrowdStreet also supports projects with investor management services and provides a digital marketing campaign for pitches.\u003c/p\u003e\n\u003cp\u003eAs a niche crowdfunding platform, CrowdStreet is best suited to established real estate firms dealing in commercial properties. The platform’s annual \u003ca href=\"https://www.crowdstreet.com/market-outlook/\"\u003emarket outlook report\u003c/a\u003e signals the project types with the most investor interest.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eFees: \u003c/strong\u003eSpecific fee structure varies depending on the deal. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePros:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eReal estate-specific platform\u003c/li\u003e\n\u003cli\u003eInvestor management and marketing support\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eOnly for established real estate firms\u003c/li\u003e\n\u003cli\u003eThorough vetting process\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"20\"\u003e10. StartEngine\u003c/h3\u003e\n\u003cp\u003e\u003cem\u003eBest equity crowdfunding site for high-growth startups\u003c/em\u003e\u003c/p\u003e\n\u003cimg style=\"float: none;\" alt=\"StartEngine crowdfunding platform with investment invitation and featured partner.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/startengine_0f27c6df-fb38-438c-a615-9b1e19f4037d.png?v=1732409743\"\u003e\n\u003cp\u003e\u003ca href=\"https://www.startengine.com/\"\u003eStartEngine\u003c/a\u003e is an equity crowdfunding platform where you can raise capital through the site’s network of more than 1.8 million prospective investors.\u003c/p\u003e\n\u003cp\u003eIn order to open investment to the public, StartEngine allows fundraising through \u003ca href=\"https://www.sec.gov/education/smallbusiness/exemptofferings/regcrowdfunding\"\u003eRegulation Crowdfunding\u003c/a\u003e (Reg CF), an exception to SEC regulations enabling companies to raise up to $5 million. While this process is more streamlined than traditional methods of raising funds from accredited investors, it still has strict financial and legal requirements.\u003c/p\u003e\n\u003cp\u003eFortunately, StartEngine provides the financial review and legal documentation necessary to launch a Reg CF campaign. Companies can save on costs and infrastructure by \u003ca href=\"https://www.sec.gov/info/smallbus/secg/rccomplianceguide-051316\"\u003ecapping their fundraising\u003c/a\u003e at $107,000, under the threshold that requires extensive financial reporting.\u003c/p\u003e\n\u003cp\u003eStartEngine is best for startups that have already demonstrated a growth potential and can invest upfront funds into their crowdsourcing campaign.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://startengine.zendesk.com/hc/en-us/articles/115002286243-What-are-the-fees-associated-with-a-Reg-CF-campaign\"\u003e\u003cstrong\u003eFees\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e Varies. Between \u003ca href=\"https://www.sec.gov/Archives/edgar/data/1879942/000119312523158645/d515843dex993.pdf\"\u003e5.5% and 13% commission\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePros:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eEquity crowdfunding platform\u003c/li\u003e\n\u003cli\u003eFinancial review and legal documentation provided\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eExtensive preparation and documentation required\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"3\"\u003eHow Shopify created this list of crowdfunding sites\u003c/h2\u003e\n\u003cp\u003eCreating a list of the top crowdfunding platforms required a deep dive into the world of crowdfunding. More than 20 platforms were considered, including well-known names and niche services.\u003c/p\u003e\n\u003cp\u003eThe goal was to provide a comprehensive list catering to various founder and investor needs, including personal causes, business ideas, nonprofits, and startups.\u003c/p\u003e\n\u003cp\u003eEach platform was evaluated by these key factors:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUsability. \u003c/strong\u003eEase of use was a top consideration. For example, Patreon’s user-friendly interface for content creators and their fans was a standout feature.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePricing.\u003c/strong\u003e The cost of using the platform was another major factor. Platforms like Crowdfunder, which charges a predictable monthly fee, were preferred over those with complex fee structures.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTools.\u003c/strong\u003e Tools and features were also considered. For instance, Mightycause’s fundraising and donation management features were particularly impressive.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuccess rate.\u003c/strong\u003e The success rate of campaigns on each platform was also taken into account. Platforms known for high project success rates were preferred\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePost-investment support.\u003c/strong\u003e Platforms like Indiegogo, which offer features like InDemand to keep momentum going after a campaign ends, were highly regarded.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInvestment options.\u003c/strong\u003e The variety of investing options available to backers was also considered. Platforms offering multiple ways for backers to contribute were prefered.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"4\"\u003eBenefits of using crowdfunding for your project\u003c/h2\u003e\n\u003cp\u003eThere are plenty of \u003ca href=\"/blog/crowdfunding-advantages-and-disadvantages\"\u003eadvantages and disadvantages to crowdfunding\u003c/a\u003e. Some of the top reasons to consider it include: \u003c/p\u003e\n\u003ch3\u003eAccess to diverse funding sources\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/dapper-boi-different-ways-to-fund-your-business\"\u003eFunding your business idea\u003c/a\u003e or project doesn’t have to mean begging banks or sweet-talking investors. \u003c/p\u003e\n\u003cp\u003eCrowdfunding lets you tap into thousands of potential backers who might love your idea. You can get support from a global community that believes in what you’re doing. Some investors may even become loyal customers. \u003c/p\u003e\n\u003ch3\u003eValidate your business idea\u003c/h3\u003e\n\u003cp\u003eIf people are willing to put their hard-earned cash behind your project, you have proof that there's demand for what you're offering. \u003c/p\u003e\n\u003cp\u003eIt’s better than guessing whether people will like your product or service. You can also use feedback to tweak and improve your idea before going all in. \u003c/p\u003e\n\u003ch3\u003eEnhance visibility and marketing efforts\u003c/h3\u003e\n\u003cp\u003eCrowdfunding is primarily about fundraising, but it’s also a great way to market your product. \u003c/p\u003e\n\u003cp\u003eYour project gets exposure to a massive audience who might never have found you otherwise. When people back your project, they often share it with their networks, creating a \u003ca href=\"/blog/what-is-word-of-mouth-marketing\"\u003eword-of-mouth\u003c/a\u003e effect. \u003c/p\u003e\n\u003cp\u003eWhen a campaign builds buzz, it connects you with your target audience, creating a community around your brand before you even launch. \u003c/p\u003e\n\u003ch2\u003eRaise money for your business today\u003c/h2\u003e\n\u003cp\u003eBy reaching out to investors, potential customers, or fans, crowdfunding offers an accessible way to raise money to \u003ca href=\"/blog/how-to-start-a-business\"\u003estart a business\u003c/a\u003e or speed up \u003ca href=\"/blog/product-development-process\"\u003eproduct development\u003c/a\u003e. In addition to crowdfunding, \u003ca href=\"/blog/small-business-grants\"\u003esmall business grants\u003c/a\u003e can provide valuable funding without repayment requirements.\u003c/p\u003e\n\u003cp\u003eMany Shopify merchants have seen their business take off thanks to the funds raised via the crowdfunding sites on this list. Crowdfunding could work for you if you can promote your product idea and pitch your campaign to the right people.\u003c/p\u003e\n\u003cp\u003eYou can also consider raising capital by combining crowdfunding with other forms of fundraising, such as small business loans and Shopify’s own investment program, \u003ca href=\"/lending/capital\"\u003eShopify Capital\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eGet funding to run your business with Shopify Capital\u003c/p\u003e\n\u003cp\u003eShopify Capital makes it easy to get funding quickly and use it for inventory, marketing, and more. Automatically make payments as a percentage of your daily sales. No compounding interest. No schedules. No surprises.\u003c/p\u003e\n\u003ca href=\"https://www.shopify.com/capital?itcat=coreblog\u0026amp;itterm=shopify-capital-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eExplore Shopify Capital\u003c/a\u003e\n\u003c/div\u003e\n\u003cp\u003e\u003cem\u003eIllustration by Rose Wong\u003c/em\u003e\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"5\"\u003eCrowdfunding sites FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eAre there legal requirements for crowdfunding?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYes, crowdfunding platforms and campaigns must comply with specific SEC regulations, particularly when offering equity or investment opportunities. For donation and reward-based crowdfunding, you must follow tax reporting requirements and deliver on your promised perks or rewards to avoid legal issues.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the advantages of crowdfunding?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eCrowdfunding offers numerous benefits to small businesses looking to raise money. It provides fast access to capital, serves as a marketing tool, offers \u003ca href=\"https://www.shopify.com/blog/proof-of-concept\"\u003eproof of concept\u003c/a\u003e, and introduces early adopters to your products.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eDo you pay back crowdfunding?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eDifferent types of crowdfunding require different payback methods:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eIf you use donation crowdfunding (i.e., GoFundMe), you don’t have to pay back the money.\u003c/li\u003e\n\u003cli\u003eIf you fundraise with exchange crowdfunding—asking for money and giving something in return—you must fulfill your obligation.\u003c/li\u003e\n\u003cli\u003eIf you raise money through equity crowdfunding, you don’t need to pay investments back, but you must share revenue with investors.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhich crowdfunding sites are the best?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cul\u003e\n\u003cli\u003eKickstarter\u003c/li\u003e\n\u003cli\u003eIndiegogo\u003c/li\u003e\n\u003cli\u003eFundable\u003c/li\u003e\n\u003cli\u003eCrowdfunder\u003c/li\u003e\n\u003cli\u003ePatreon\u003c/li\u003e\n\u003cli\u003eCrowdcube\u003c/li\u003e\n\u003cli\u003eGoFundMe\u003c/li\u003e\n\u003cli\u003eMightycause\u003c/li\u003e\n\u003cli\u003eCrowdStreet\u003c/li\u003e\n\u003cli\u003eStartEngine\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat’s the difference between Kickstarter and Indiegogo?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe biggest difference between Kickstarter and Indiegogo is when you get your money. Kickstarter gives you funds only after the campaign reaches its fundraising goal. Indiegogo lets you receive funds as they get donated, or you can wait to see if you reach your target.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cp\u003e\u003cem\u003e*Shopify Capital loans must be paid in full within a maximum of 18 months, and two minimum payments apply within the first two six-month periods. The actual duration may be less than 18 months based on sales.\u003c/em\u003e\u003c/p\u003e","excerpt":"Explore the top crowdfunding sites and platforms of 2025. Learn how to fund your business idea and realize your entrepreneurial dream.","excerptHtml":"\u003cimg alt=\"Explore the top crowdfunding sites and platforms of 2024. Learn how to fund your business idea and realize your entrepreneurial dream.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/BestCrowdfundingSites_resized-03.jpg?v=1628129221\"\u003e\n\u003cp\u003eExplore the top crowdfunding sites and platforms of 2025. Learn how to fund your business idea and realize your entrepreneurial dream.\u003c/p\u003e","seo":{"__typename":"SEO","title":"10 Best Crowdfunding Sites and Platforms in 2025","description":"Explore the top crowdfunding sites and platforms of 2025. 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(2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/BestCrowdfundingSites_resized-03_da571c91-d511-482f-81d8-abf24c0481f8.jpg?v=1730468327","imageAltText":"Explore the top crowdfunding sites and platforms of 2024. Learn how to fund your business idea and realize your entrepreneurial dream.","imageClass":"","modifiedAt":"24 Nov 2024","modifiedAtRaw":"2024-11-24T06:00:00Z"},"metaDescription":"Explore the top crowdfunding sites and platforms of 2025. Learn how to fund your business idea and realize your entrepreneurial dream.","contentHtml":"\u003cp\u003eCrowdfunding is an innovative way to raise money from a large group of personal investors. You can use crowdfunding to raise funds from your existing audience or a crowdfunding platform’s active investors.\u003c/p\u003e\n\u003cp\u003eCrowdfunding is more than an online fundraising strategy—it’s a movement. In 2024, crowdfunding will add \u003ca href=\"https://www.statista.com/outlook/fmo/capital-raising/digital-capital-raising/crowdfunding/worldwide\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e$1.03 billion\u003c/a\u003e to the US economy, with the average crowdfunding campaign raising nearly $8,000.\u003c/p\u003e\n\u003cp\u003eCrowdfunding also lets you test new products and gauge demand for content ideas. You can trade perks like preorder rights, gifts, exclusive access, and equity for financial support.\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\u003cp\u003eRead on to learn what crowdfunding is and discover the top 10 crowdfunding sites for funding your business, product, content creation, or nonprofit project.\u0026nbsp;\u003c/p\u003e\n\n\u003ch2 id=\"1\"\u003eWhat is crowdfunding?\u003c/h2\u003e\n\u003cp\u003e\u003ca href=\"/au/blog/what-is-crowdfunding\"\u003eCrowdfunding\u003c/a\u003e is a method of raising capital where numerous individuals contribute small amounts of money to support a business. This contrasts with traditional fundraising, which typically involves securing large investments from a limited number of sources, such as accredited investors or venture capital firms.\u003c/p\u003e\n\u003cp\u003e📚 \u003cstrong\u003eRead: \u003c/strong\u003e\u003ca href=\"/au/blog/crowdfunding\"\u003eHow To Do Crowdfunding: With Expert Tips and Examples From Successful Campaigns\u003c/a\u003e\u003c/p\u003e\n\u003ch3\u003eHow does crowdfunding work?\u003c/h3\u003e\n\u003cp\u003eCrowdfunding “backers” are offered incentives in exchange for their donations and support. Incentives can include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eEarly access to purchase a product, possibly at a discount\u003c/li\u003e\n\u003cli\u003eThe chance to preorder a product and contribute feedback to its development\u003c/li\u003e\n\u003cli\u003eExclusive rewards like ongoing discounts, enhanced customer loyalty status, or \u003ca href=\"/au/blog/make-sell-merch\"\u003efree merch\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003eAccess to the founding team or other crowdfunders\u003c/li\u003e\n\u003cli\u003eEquity\u003c/li\u003e\n\u003cli\u003eExclusive content\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIn exchange for hosting crowdfunding campaigns, crowdfunding sites charge platform, transaction, and payment processing fees.\u003c/p\u003e\n\u003cp\u003eCrowdfunding sites’ features, fee structures, and user bases vary, but their core concept prevails: You submit your project to the platform, complete with fundraising target and deadline, and then campaign for support.\u003c/p\u003e\n\u003cp\u003eConsidering crowdfunding as a fundraising strategy? Here are some of the best crowdfunding websites in 2024.\u003c/p\u003e\n\u003cdiv class=\"relative aspect-video mb-8\"\u003e\u003cdiv data-component=\"youtube-facade\" data-src=\"https://www.youtube.com/embed/6w7mpnGIkTg?si=_FpDu_teqVTSQwRT\" class=\"absolute inset-0 w-full h-full\"\u003e\u003c/div\u003e\u003c/div\u003e\n\u003ch2 id=\"2\"\u003e10 best crowdfunding platforms\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest overall:\u003c/strong\u003e \u003ca href=\"#11\"\u003eKickstarter\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRunner-up:\u003c/strong\u003e \u003ca href=\"#12\"\u003eIndiegogo\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for small businesses:\u003c/strong\u003e \u003ca href=\"#13\"\u003eFundable\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for Shopify stores:\u0026nbsp;\u003c/strong\u003e\u003ca href=\"#14\"\u003eCrowdfunder\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for content creators:\u003c/strong\u003e\u003ca href=\"#15\"\u003e Patreon\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for UK and Europe:\u003c/strong\u003e \u003ca href=\"#16\"\u003eCrowdcube\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for personal fundraising:\u0026nbsp;\u003c/strong\u003e\u003ca href=\"#17\"\u003eGoFundMe\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for nonprofits:\u0026nbsp;\u003c/strong\u003e\u003ca href=\"#18\"\u003eMightycause\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for real estate crowdfunding:\u003c/strong\u003e \u003ca href=\"#19\"\u003eCrowdStreet\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for high-growth startups:\u003c/strong\u003e \u003ca href=\"#20\"\u003eStartEngine\u003c/a\u003e\n\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"11\"\u003e1. Kickstarter\u003c/h3\u003e\n\u003cp\u003e\u003cem\u003eBest overall crowdfunding platform\u003c/em\u003e\u003c/p\u003e\n\u003cimg style=\"float: none;\" alt=\"Kickstarter campaign for hemp running shoes with backer count and funding goal.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/kickstarter_d6ffb34e-e552-4578-a18e-33dd58703aa3.png?v=1732409743\"\u003e\n\u003cp\u003eAs one of the best-known online fundraising platforms, \u003ca href=\"http://kickstarter.com/\"\u003eKickstarter\u003c/a\u003e is synonymous with crowdfunding. Since its launch in 2009, the Kickstarter community has funded more than \u003ca href=\"https://kickstarter.com/help/stats\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e250,000 projects\u003c/a\u003e—including physical and \u003ca href=\"/au/blog/digital-products\"\u003edigital products\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eKickstarter is a reward-based platform. Fundraisers incentivize potential backers with exclusive preorder discounts, gifts, and shoutouts; sometimes they createtiered reward structures, compensating bigger pledges with better rewards.\u003c/p\u003e\n\u003cp\u003eKickstarter campaigns are all-or-nothing: You only receive your funds (and pay Kickstarter’s platform fee) if you meet your fundraising goal. If you fall short, then all the money stays with your funders.\u003c/p\u003e\n\u003cp\u003eProjects on Kickstarter tend to be high-quality and novel—creative or innovative enough to catch the attention of early adopters and reporters. Backers tend to trust Kickstarter projects, knowing they don’t pay unless a campaign succeeds.\u003c/p\u003e\n\u003cp\u003eRead Kickstarter crowdfunding success stories from \u003ca href=\"/au/blog/114129733-the-comeback-story-of-rockwell-razors-and-the-kickstarter-campaign-that-almost-failed\"\u003eRockwell Razors\u003c/a\u003e, \u003ca href=\"/au/blog/sanikind-crowdfunding\"\u003eSaniKind\u003c/a\u003e, and LastObject.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.kickstarter.com/help/fees?country=US\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eFees\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e Successful projects cost a 5% platform fee plus transaction fees between 3% and 5%, plus 30¢ per pledge. Pledges of less than $10 cost a discounted micro-pledge fee of 5% plus 8¢ per pledge.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePros:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eLarge, active community\u003c/li\u003e\n\u003cli\u003eAll-or-nothing model encourages donations\u003c/li\u003e\n\u003cli\u003eIdeal for creative projects\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eNo funds unless goals are met\u003c/li\u003e\n\u003cli\u003e5% fee plus transaction costs\u003c/li\u003e\n\u003cli\u003eNot for personal causes or charities\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"12\"\u003e2. Indiegogo\u003c/h3\u003e\n\u003cp\u003e\u003cem\u003eRunner-up crowdfunding platform\u003c/em\u003e\u003c/p\u003e\n\u003cimg style=\"float: none;\" alt=\"Indiegogo dance expansion fundraiser with video and funding progress breakdown\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/indiegogo_de075b23-9ca3-4d7f-ab48-76d905c6104b.png?v=1732409744\" loading=\"lazy\"\u003e\n\u003cp\u003e\u003ca href=\"http://indiegogo.com/\"\u003eIndiegogo\u003c/a\u003e is a crowdfunding platform that supports businesses, artists, and nonprofits. Like Kickstarter, it comes with user-friendly tools and campaign options.\u003c/p\u003e\n\u003cp\u003eThe biggest difference between the platforms is that \u003ca href=\"https://support.indiegogo.com/hc/en-us/articles/205138007-Choose-Your-Funding-Type-Can-I-Keep-My-Money\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eIndiegogo lets you choose a flexible or fixed funding goal\u003c/a\u003e. With flexible funding, you receive your pledges regardless of whether you’ve met your target by deadline.\u003c/p\u003e\n\u003cp\u003eThe flexible funding option is handy for multi-stage projects because you can fulfill some of your commitments to backers using a portion of their investments. This means you can get to work even if you weren’t able to fund the entire campaign.\u003c/p\u003e\n\u003cp\u003eIndiegogo’s \u003ca href=\"https://entrepreneur.indiegogo.com/how-it-works/indemand\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eInDemand\u003c/a\u003e feature maintains momentum so you can continue raising money after the campaign ends. This can be useful for funding extra production or \u003ca href=\"/au/blog/order-fulfillment\"\u003efulfillment\u003c/a\u003e costs or for expanding your audience after a product launch.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://support.indiegogo.com/hc/en-us/articles/204456408-Fees-Pricing-for-Campaigners-How-much-does-Indiegogo-cost\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eFees\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e Indiegogo charges a 5% fee on all funds raised for your campaign. There’s also a transaction fee of 3% plus 20¢.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePros:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eFlexible funding options\u003c/li\u003e\n\u003cli\u003eWide range of project types\u003c/li\u003e\n\u003cli\u003eOngoing fundraising\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e5% fee plus transaction fees\u003c/li\u003e\n\u003cli\u003eSmaller community than Kickstarter\u003c/li\u003e\n\u003cli\u003eFlexible option risks underfunding\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e💡 Shopify store \u003ca href=\"/au/blog/bodyboss-crowdfunding-multiple-platforms\"\u003eBodyBoss\u003c/a\u003e transitioned to Indiegogo InDemand after a successful Kickstarter campaign.\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e3. Fundable\u003c/h3\u003e\n\u003cp\u003e\u003cem\u003eBest crowdfunding platform for small businesses\u003c/em\u003e\u003c/p\u003e\n\u003cimg style=\"float: none;\" alt=\"Unistellar telescope crowdfunding page showing funded status and total raised.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/fundable_256576ba-c6da-407a-a8ea-7157c2291db0.png?v=1732409744\" loading=\"lazy\"\u003e\n\u003cp\u003e\u003ca href=\"http://fundable.com/\"\u003eFundable\u003c/a\u003e is part of the Startups.com platform and is among the top crowdfunding sites for US startups to exchange rewards, including equity, for funding.\u003c/p\u003e\n\u003cp\u003eThe platform offers self-managed fundraising and options for campaign support—Fundable will help you create a pitch deck and \u003ca href=\"/au/blog/how-to-find-investors\"\u003eidentify prospective investors\u003c/a\u003e. You can also use it to organize fundraising activities and track investor interest.\u003c/p\u003e\n\u003cp\u003eAccording to Fundable, startups that offer rewards typically raise fewer funds but get more backers. Meanwhile, \u003ca href=\"/au/blog/ghost-town-oats-social-impact-equity-crowdfunding\"\u003eequity crowdfunding\u003c/a\u003e usually raises more capital from fewer investors.\u003c/p\u003e\n\u003cp\u003eTo succeed with \u003ca href=\"/au/blog/equity-crowdfunding%20\"\u003eequity crowdfunding\u003c/a\u003e, you must provide all the background materials accredited investors expect, including a record of growth, a pitch deck, and a solid \u003ca href=\"/au/blog/business-plan\"\u003ebusiness plan\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.fundable.com/faq/pricing-and-fees\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eFees\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e $179 per month, with no success fees.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePros:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eFlexibility to offer rewards or equity\u003c/li\u003e\n\u003cli\u003eBuilt-in campaign support\u0026nbsp;\u003c/li\u003e\n\u003cli\u003eStartup- and small business-friendly\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eHigh monthly fee\u003c/li\u003e\n\u003cli\u003eComplex signup requirements\u003c/li\u003e\n\u003cli\u003eEquity crowdfunding requires extensive financial disclosure\u0026nbsp;\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv data-guide=\"businessplan\" data-guide-image=\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_116354_guide_v01.gif\" data-component-name=\"blog-CTA-businessplan\"\u003e\u003c/div\u003e\n\u003ch3 id=\"14\"\u003e4. Crowdfunder\u003c/h3\u003e\n\u003cp\u003e\u003cem\u003eBest crowdfunding app for Shopify stores\u003c/em\u003e\u003c/p\u003e\n\u003cimg style=\"float: none;\" alt=\"Trifold leather wallet pre-order campaign with funding progress and backer count.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/crowdfunder_ce925779-ee44-4bde-9f37-2fac8642e906.png?v=1732409744\" loading=\"lazy\"\u003e\n\u003cp\u003eIf you already have a Shopify store and want to crowdfund a product through your website, consider the \u003ca href=\"https://apps.shopify.com/crowdfunder-diy-pre-order-crowdfunding-campaigns-for-shopify\"\u003eCrowdfunder app\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eMost crowdfunding platforms and \u003ca href=\"/au/blog/donation-apps\"\u003edonation apps\u003c/a\u003e require that you use their website for your campaigns. Crowdfunder bucks this trend by letting you turn website product pages into crowdfunding pages, complete with progress bars, progress trackers, and preorder buttons.\u003c/p\u003e\n\u003cp\u003eCrowdfunder enables crowdfunding in its simplest form: accepting customer preorders to validate ideas and fund production. Plus, you pay a predictable monthly fee instead of the commissions charged by third-party platforms.\u003c/p\u003e\n\u003cp\u003eUse Crowdfunder to gauge customer interest, test new product ideas, raise money for a cause, or launch a limited-run product.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eFees:\u003c/strong\u003e $24 per month.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePros:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eEasily transforms product pages into crowdfunding pages\u003c/li\u003e\n\u003cli\u003ePerfect for Shopify store owners\u003c/li\u003e\n\u003cli\u003eMonthly fees, not percentages\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eNo community or marketplace\u003c/li\u003e\n\u003cli\u003eOnly for Shopify stores\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"15\"\u003e5. Patreon\u003c/h3\u003e\n\u003cp\u003e\u003cem\u003eBest crowdfunding platform for content creators\u003c/em\u003e\u003c/p\u003e\n\u003cimg style=\"float: none;\" alt=\"Membership options for map packs with different perks and price tiers.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/patreon_0bea6b54-1638-425d-a811-e39ed41a77b9.png?v=1732409744\" loading=\"lazy\"\u003e\n\u003cp\u003e\u003ca href=\"https://www.patreon.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003ePatreon\u003c/a\u003e is built with digital creators in mind, and worth considering if you’re a podcaster, musician, game developer, or videographer.\u003c/p\u003e\n\u003cp\u003eWhile most crowdfunding sites support limited-run campaigns, Patreon works on a subscription basis. Creators develop membership programs for their fans, who pay to access exclusive perks among a community of like-minded patrons.\u003c/p\u003e\n\u003cp\u003eCreators and internet personalities can use Patreon to monetize their audiences and generate recurring revenue. You can choose for patrons to pay per month or per creation. Creators can also accept payments with:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCredit card\u003c/li\u003e\n\u003cli\u003eApple Pay\u003c/li\u003e\n\u003cli\u003ePayPal\u003c/li\u003e\n\u003cli\u003eVenmo\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003ePatreon creators offer all kinds of exclusive perks based on different payment tiers, such as access to gated content, branded merch, sneak peeks, shoutouts, and more. The site supports \u003ca href=\"https://patreon.com/apps/featured\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003evarious integrations\u003c/a\u003e to support content on the platform. You can upload videos, host livestreams, and run forums or newsletter groups for your patrons.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://support.patreon.com/hc/en-us/articles/11111747095181-Creator-fees-overview\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eFees\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e Between 8% and 12% of the income you earn from Patreon, depending on your plan. Plus, processing fees of up to 6% plus 10¢ depending on payment method.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePros:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eIdeal for subscription-based funding\u003c/li\u003e\n\u003cli\u003eAllows community building\u003c/li\u003e\n\u003cli\u003eSupports various integrations\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eNot for one-off projects\u003c/li\u003e\n\u003cli\u003e8% to 12% fee\u003c/li\u003e\n\u003cli\u003eBuilding a patron base takes time\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e💡 Learn how content creators \u003ca href=\"/au/blog/117906117-the-audience-first-approach-to-monetizing-your-content-with-lessons-from-wait-but-why\"\u003eWait But Why\u003c/a\u003e use Patreon for monetization.\u003c/p\u003e\n\u003ch3 id=\"16\"\u003e6. Crowdcube\u003c/h3\u003e\n\u003cp\u003e\u003cem\u003eBest crowdfunding website for the UK and Europe\u003c/em\u003e\u003c/p\u003e\n\u003cimg style=\"float: none;\" alt=\"Mimica product crowdfunding page with funding progress tracker and video preview.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/crowdcube_019027a6-d27b-4a82-84ea-ac3a1ae5c736.png?v=1732409744\" loading=\"lazy\"\u003e\n\u003cp\u003eBusiness owners outside the US should check the terms and conditions of the crowdfunding platforms listed so far to ensure they qualify to use all their features.\u003c/p\u003e\n\u003cp\u003eUnlike the sites above, \u003ca href=\"https://crowdcube.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eCrowdcube\u003c/a\u003e is a UK-based equity crowdfunding platform built for European businesses. You can set up several types of equity crowdfunding using Crowdcube, including private and follow-up rounds.\u003c/p\u003e\n\u003cp\u003eLike Fundable, \u003ca href=\"https://help.crowdcube.com/hc/en-us/articles/206709650-How-can-I-make-a-return-on-my-investment\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eCrowdcube supports common tasks\u003c/a\u003e such as managing follow-up rounds and distributing dividends.\u003c/p\u003e\n\u003cp\u003eCrowdcube hosts relatively few campaigns. Still, companies that are approved and succeed with their fundraising goals on the platform can join Crowdcube’s Funded Club, enjoying exclusive benefits from partner organizations.\u003c/p\u003e\n\u003cp\u003ePromote your pitch to solicit investors from your network or to appeal to Crowdcube’s established community.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://help.crowdcube.com/hc/en-us/articles/206232464-What-fees-does-Crowdcube-charge-for-raising-finance-on-the-platform\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eFees\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e 7% of the amount successfully raised, plus a 0.75% to 1.5% completion fee and payment processing fees of up to 2.9%.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePros:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCreated for European businesses\u003c/li\u003e\n\u003cli\u003eDifferent types of equity crowdfunding allowed\u003c/li\u003e\n\u003cli\u003eExclusive benefits for successful campaigns\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e7% fee plus other charges\u003c/li\u003e\n\u003cli\u003eUnsuitable for businesses outside Europe\u003c/li\u003e\n\u003cli\u003eRelatively few campaigns\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"17\"\u003e7. GoFundMe\u003c/h3\u003e\n\u003cp\u003e\u003cem\u003eBest crowdfunding site for personal fundraising efforts\u003c/em\u003e\u003c/p\u003e\n\u003cimg style=\"float: none;\" alt=\"GoFundMe campaign for flood repair of The Mudd House Studio with donation amount.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/gofundme_fb174710-b054-4755-8cfe-4eb8f7bb7ad1.png?v=1732409744\" loading=\"lazy\"\u003e\n\u003cp\u003e\u003ca href=\"https://gofundme.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eGoFundMe\u003c/a\u003e is a free crowdfunding platform primarily intended to fundraise for individuals, \u003ca href=\"/au/retail/cause-marketing\"\u003echaritable causes\u003c/a\u003e, and community projects.\u003c/p\u003e\n\u003cp\u003eBecause GoFundMe is suited to personal fundraising, anyone can create a campaign. Backers on the platform tend to support campaigns originating from personal networks, local communities or causes linked to their interests (like funding a youth sports facility renovation).\u003c/p\u003e\n\u003cp\u003eHowever, campaigns that gain momentum can attract a broader pool of backers. Even if campaign visitors don’t donate, they might share your profile and boost its reach.\u003c/p\u003e\n\u003cp\u003eUnlike other crowdfunding websites, GoFundMe isn’t designed for commercial activities. But if you’re a small business owner facing difficulties, or you need to raise money toward overcoming a personal challenge, try GoFundMe.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.gofundme.com/c/pricing\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eFees\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e No platform fee for fundraising campaigns, just 2.9% plus 30¢ payment fee.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePros:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eIdeal for charities and personal fundraising\u003c/li\u003e\n\u003cli\u003eNo platform fee\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eNot for commercial projects\u003c/li\u003e\n\u003cli\u003eSuccess often depends on personal networks\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"18\"\u003e8. Mightycause\u003c/h3\u003e\n\u003cp\u003e\u003cem\u003eBest crowdfunding site for nonprofits\u003c/em\u003e\u003c/p\u003e\n\u003cimg style=\"float: none;\" alt=\"Walkathon 2025 fundraising campaign with top donors and donation amount.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/mightycause_b929220a-dc0b-44fc-9422-cc1bcbfd852b.png?v=1732409744\" loading=\"lazy\"\u003e\n\u003cp\u003eSince its inception in 2006, \u003ca href=\"https://mightycause.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eMightycause\u003c/a\u003e campaigners have raised more than \u003ca href=\"https://support.mightycause.com/hc/en-us/articles/360015382391-What-is-Mightycause-\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e$600 million for\u003c/a\u003e nonprofit causes.\u003c/p\u003e\n\u003cp\u003eInstead of a centralized platform, Mightycause offers tools and features you can use on your website. There’s a fundraising page creator, donation forms and buttons, and social media, email, and \u003ca href=\"/au/blog/sms-marketing\"\u003eSMS\u003c/a\u003e integrations. A \u003ca href=\"/au/blog/crm\"\u003eCRM system\u003c/a\u003e generates reports and offers a visual overview of activities.\u003c/p\u003e\n\u003cp\u003eYou can run unlimited peer-to-peer, team, and event fundraising campaigns with Mightycause. Campaigns aren’t required to meet set goals, so if your fundraiser doesn’t reach its target, you can still use the donations you receive.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.mightycause.com/pricing\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eFees\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e $79 to $119 monthly, depending on your plan. Up to 1.9% plus 49¢ in payment processing fees.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePros:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eIncludes tools for nonprofit crowdfunding\u003c/li\u003e\n\u003cli\u003eNo goal requirements\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eHigh monthly fees\u003c/li\u003e\n\u003cli\u003eNot for commercial projects\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"19\"\u003e9. CrowdStreet\u003c/h3\u003e\n\u003cp\u003e\u003cem\u003eBest for real estate crowdfunding\u003c/em\u003e\u003c/p\u003e\n\u003cimg style=\"float: none;\" alt=\"Real estate investment fund and self-storage project with investment options.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/crowdstreet_48250388-b3a5-4e5b-91e3-9c148b3abe9d.png?v=1732409744\" loading=\"lazy\"\u003e\n\u003cp\u003e\u003ca href=\"https://www.crowdstreet.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eCrowdStreet\u003c/a\u003e offers individual investors the opportunity to contribute funds to real estate projects. So far, it has serviced $4 billion and counting in investments.\u003c/p\u003e\n\u003cp\u003eReal estate sponsors can apply for access to the platform’s marketplace and raise passive capital for their construction or financial projects. CrowdStreet also supports projects with investor management services and provides a digital marketing campaign for pitches.\u003c/p\u003e\n\u003cp\u003eAs a niche crowdfunding platform, CrowdStreet is best suited to established real estate firms dealing in commercial properties. The platform’s annual \u003ca href=\"https://www.crowdstreet.com/market-outlook/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003emarket outlook report\u003c/a\u003e signals the project types with the most investor interest.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eFees: \u003c/strong\u003eSpecific fee structure varies depending on the deal.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePros:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eReal estate-specific platform\u003c/li\u003e\n\u003cli\u003eInvestor management and marketing support\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eOnly for established real estate firms\u003c/li\u003e\n\u003cli\u003eThorough vetting process\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"20\"\u003e10. StartEngine\u003c/h3\u003e\n\u003cp\u003e\u003cem\u003eBest equity crowdfunding site for high-growth startups\u003c/em\u003e\u003c/p\u003e\n\u003cimg style=\"float: none;\" alt=\"StartEngine crowdfunding platform with investment invitation and featured partner.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/startengine_0f27c6df-fb38-438c-a615-9b1e19f4037d.png?v=1732409743\" loading=\"lazy\"\u003e\n\u003cp\u003e\u003ca href=\"https://www.startengine.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eStartEngine\u003c/a\u003e is an equity crowdfunding platform where you can raise capital through the site’s network of more than 1.8 million prospective investors.\u003c/p\u003e\n\u003cp\u003eIn order to open investment to the public, StartEngine allows fundraising through \u003ca href=\"https://www.sec.gov/education/smallbusiness/exemptofferings/regcrowdfunding\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eRegulation Crowdfunding\u003c/a\u003e (Reg CF), an exception to SEC regulations enabling companies to raise up to $5 million. While this process is more streamlined than traditional methods of raising funds from accredited investors, it still has strict financial and legal requirements.\u003c/p\u003e\n\u003cp\u003eFortunately, StartEngine provides the financial review and legal documentation necessary to launch a Reg CF campaign. Companies can save on costs and infrastructure by \u003ca href=\"https://www.sec.gov/info/smallbus/secg/rccomplianceguide-051316\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003ecapping their fundraising\u003c/a\u003e at $107,000, under the threshold that requires extensive financial reporting.\u003c/p\u003e\n\u003cp\u003eStartEngine is best for startups that have already demonstrated a growth potential and can invest upfront funds into their crowdsourcing campaign.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://startengine.zendesk.com/hc/en-us/articles/115002286243-What-are-the-fees-associated-with-a-Reg-CF-campaign\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eFees\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e Varies. Between \u003ca href=\"https://www.sec.gov/Archives/edgar/data/1879942/000119312523158645/d515843dex993.pdf\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e5.5% and 13% commission\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePros:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eEquity crowdfunding platform\u003c/li\u003e\n\u003cli\u003eFinancial review and legal documentation provided\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCons:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eExtensive preparation and documentation required\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"3\"\u003eHow Shopify created this list of crowdfunding sites\u003c/h2\u003e\n\u003cp\u003eCreating a list of the top crowdfunding platforms required a deep dive into the world of crowdfunding. More than 20 platforms were considered, including well-known names and niche services.\u003c/p\u003e\n\u003cp\u003eThe goal was to provide a comprehensive list catering to various founder and investor needs, including personal causes, business ideas, nonprofits, and startups.\u003c/p\u003e\n\u003cp\u003eEach platform was evaluated by these key factors:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUsability. \u003c/strong\u003eEase of use was a top consideration. For example, Patreon’s user-friendly interface for content creators and their fans was a standout feature.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePricing.\u003c/strong\u003e The cost of using the platform was another major factor. Platforms like Crowdfunder, which charges a predictable monthly fee, were preferred over those with complex fee structures.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTools.\u003c/strong\u003e Tools and features were also considered. For instance, Mightycause’s fundraising and donation management features were particularly impressive.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuccess rate.\u003c/strong\u003e The success rate of campaigns on each platform was also taken into account. Platforms known for high project success rates were preferred\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePost-investment support.\u003c/strong\u003e Platforms like Indiegogo, which offer features like InDemand to keep momentum going after a campaign ends, were highly regarded.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInvestment options.\u003c/strong\u003e The variety of investing options available to backers was also considered. Platforms offering multiple ways for backers to contribute were prefered.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"4\"\u003eBenefits of using crowdfunding for your project\u003c/h2\u003e\n\u003cp\u003eThere are plenty of \u003ca href=\"/au/blog/crowdfunding-advantages-and-disadvantages\"\u003eadvantages and disadvantages to crowdfunding\u003c/a\u003e. Some of the top reasons to consider it include:\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003eAccess to diverse funding sources\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/au/blog/dapper-boi-different-ways-to-fund-your-business\"\u003eFunding your business idea\u003c/a\u003e or project doesn’t have to mean begging banks or sweet-talking investors.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eCrowdfunding lets you tap into thousands of potential backers who might love your idea. You can get support from a global community that believes in what you’re doing. Some investors may even become loyal customers.\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003eValidate your business idea\u003c/h3\u003e\n\u003cp\u003eIf people are willing to put their hard-earned cash behind your project, you have proof that there's demand for what you're offering.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eIt’s better than guessing whether people will like your product or service. You can also use feedback to tweak and improve your idea before going all in.\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003eEnhance visibility and marketing efforts\u003c/h3\u003e\n\u003cp\u003eCrowdfunding is primarily about fundraising, but it’s also a great way to market your product.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eYour project gets exposure to a massive audience who might never have found you otherwise. When people back your project, they often share it with their networks, creating a \u003ca href=\"/au/blog/what-is-word-of-mouth-marketing\"\u003eword-of-mouth\u003c/a\u003e effect.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eWhen a campaign builds buzz, it connects you with your target audience, creating a community around your brand before you even launch.\u0026nbsp;\u003c/p\u003e\n\u003ch2\u003eRaise money for your business today\u003c/h2\u003e\n\u003cp\u003eBy reaching out to investors, potential customers, or fans, crowdfunding offers an accessible way to raise money to \u003ca href=\"/au/blog/how-to-start-a-business\"\u003estart a business\u003c/a\u003e or speed up \u003ca href=\"/au/blog/product-development-process\"\u003eproduct development\u003c/a\u003e. In addition to crowdfunding, \u003ca href=\"/au/blog/small-business-grants\"\u003esmall business grants\u003c/a\u003e can provide valuable funding without repayment requirements.\u003c/p\u003e\n\u003cp\u003eMany Shopify merchants have seen their business take off thanks to the funds raised via the crowdfunding sites on this list. Crowdfunding could work for you if you can promote your product idea and pitch your campaign to the right people.\u003c/p\u003e\n\u003cp\u003eYou can also consider raising capital by combining crowdfunding with other forms of fundraising, such as small business loans and Shopify’s own investment program, \u003ca href=\"/au/lending/capital\"\u003eShopify Capital\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003eGet funding to run your business with Shopify Capital\u003c/p\u003e\n\u003cp\u003eShopify Capital makes it easy to get funding quickly and use it for inventory, marketing, and more. Automatically make payments as a percentage of your daily sales. No compounding interest. No schedules. No surprises.\u003c/p\u003e\n\u003ca href=\"/au/capital?itcat=coreblog\u0026amp;itterm=shopify-capital-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eExplore Shopify Capital\u003c/a\u003e\n\u003c/div\u003e\n\u003cp\u003e\u003cem\u003eIllustration by Rose Wong\u003c/em\u003e\u003c/p\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003eRead more\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/au/blog/dropshipping-guide\"\u003eThe Ultimate Guide To Dropshipping (2024)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/au/blog/pre-orders\"\u003eHow to Sell Pre-Orders on Shopify\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/au/blog/start-business-without-money\"\u003e6 Creative Ways to Start a Business With No Money in 2024\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/au/blog/dropshipping-suppliers\"\u003eThe 13 Best Dropshipping Suppliers in 2024\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/au/blog/how-to-sell-photos-online\"\u003eSell Photos Online- 18 Websites for Selling Your Photography\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/au/blog/small-business-grants\"\u003eSmall Business Grants: How To Finance Your Business\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/au/blog/best-ecommerce-platforms\"\u003eThe 12 Best Ecommerce Platforms for 2024\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/au/blog/etsy-alternatives\"\u003e9 Etsy Alternatives for Online Marketplaces to Sell Crafts\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/au/blog/llc-vs-llp\"\u003eLearn the Key Differences between LLC vs. LLP\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/au/blog/llc-vs-corporation\"\u003eLLC vs. Corporation- How Are They Different?\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"5\"\u003eCrowdfunding sites FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eAre there legal requirements for crowdfunding?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYes, crowdfunding platforms and campaigns must comply with specific SEC regulations, particularly when offering equity or investment opportunities. For donation and reward-based crowdfunding, you must follow tax reporting requirements and deliver on your promised perks or rewards to avoid legal issues.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the advantages of crowdfunding?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eCrowdfunding offers numerous benefits to small businesses looking to raise money. It provides fast access to capital, serves as a marketing tool, offers \u003ca href=\"/au/blog/proof-of-concept\"\u003eproof of concept\u003c/a\u003e, and introduces early adopters to your products.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eDo you pay back crowdfunding?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eDifferent types of crowdfunding require different payback methods:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eIf you use donation crowdfunding (i.e., GoFundMe), you don’t have to pay back the money.\u003c/li\u003e\n\u003cli\u003eIf you fundraise with exchange crowdfunding—asking for money and giving something in return—you must fulfill your obligation.\u003c/li\u003e\n\u003cli\u003eIf you raise money through equity crowdfunding, you don’t need to pay investments back, but you must share revenue with investors.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhich crowdfunding sites are the best?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cul\u003e\n\u003cli\u003eKickstarter\u003c/li\u003e\n\u003cli\u003eIndiegogo\u003c/li\u003e\n\u003cli\u003eFundable\u003c/li\u003e\n\u003cli\u003eCrowdfunder\u003c/li\u003e\n\u003cli\u003ePatreon\u003c/li\u003e\n\u003cli\u003eCrowdcube\u003c/li\u003e\n\u003cli\u003eGoFundMe\u003c/li\u003e\n\u003cli\u003eMightycause\u003c/li\u003e\n\u003cli\u003eCrowdStreet\u003c/li\u003e\n\u003cli\u003eStartEngine\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat’s the difference between Kickstarter and Indiegogo?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe biggest difference between Kickstarter and Indiegogo is when you get your money. Kickstarter gives you funds only after the campaign reaches its fundraising goal. Indiegogo lets you receive funds as they get donated, or you can wait to see if you reach your target.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cp\u003e\u003cem\u003e*Shopify Capital loans must be paid in full within a maximum of 18 months, and two minimum payments apply within the first two six-month periods. The actual duration may be less than 18 months based on sales.\u003c/em\u003e\u003c/p\u003e","latestArticles":[],"contentNavigationLinks":[{"href":"#1","text":"What is crowdfunding?"},{"href":"#2","text":"10 best crowdfunding platforms"},{"href":"#3","text":"How Shopify created this list of crowdfunding sites"},{"href":"#4","text":"Benefits of using crowdfunding for your project"},{"href":"#5","text":"Crowdfunding sites FAQ"}],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip Recruiter - [High ticket affiliate marketing salary]","url":"https://www.ziprecruiter.com/Salaries/High-Ticket-Affiliate-Marketing-Salary"},{"text":"Zip Recruiter - [Affiliate Marketing Salary]","url":"https://www.ziprecruiter.com/Salaries/Affiliate-Marketing-Salary"},{"text":"Smartway - [Affiliate Marketing Smart Way]","url":"https://www.smartpassiveincome.com/affiliate-marketing-smart-way/"},{"text":"Ryan Robinson - [How I earned $35,218.31 blogging last month]","url":"https://www.ryrob.com/blog-income-report-march-2021/"}],"amazon-affiliate-marketing":[{"text":"Datanyze - [Affiliate Networks Software Market Share]","url":"https://www.datanyze.com/market-share/affiliate-networks--69"},{"text":"Amazon Associates - [Amazon’s affiliate marketing program]","url":"https://affiliate-program.amazon.com/"},{"text":"eMarketer - [Prime Day US Online Shoppers Start Product Searches on Amazon]","url":"https://www.emarketer.com/content/prime-day-us-online-shoppers-start-product-searches-amazon"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/node/topic/G9SMD8TQHFJ7728F"},{"text":"Themenhero - [Men’s Guide For Brands \u0026 Fashion]","url":"https://themenhero.com/"},{"text":"Zip Recruiter - [Amazon Affiliate Salary]","url":"https://www.ziprecruiter.com/Salaries/Amazon-Affiliate-Salary"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/operating/policies#Associates%20Program%20Participation%20Requirements"},{"text":"Amazon - [Application Review Process]","url":"https://affiliate-program.amazon.com/help/node/topic/G8TW5AE9XL2VX9VM"},{"text":"Coffee Brewing Pro - [Coffee Brewing Pro]","url":"https://coffeebrewingpro.com/"},{"text":"Sprocker Lovers - [Sprocker Lovers]","url":"https://sprockerlovers.com/"},{"text":"McKinsey \u0026 Company - [What is omnichannel marketing?]","url":"https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketing"},{"text":"Package Free Shop - [Package Free Shop]","url":"https://packagefreeshop.com/"},{"text":"McKinsey \u0026 Company - [Five-star growth: Using online ratings to design better product]","url":"https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/five-star-growth-using-online-ratings-to-design-better-products"},{"text":"The Every Day Farmhouse - [Homesteading Gift Ideas]","url":"https://theeverydayfarmhouse.com/homesteading-gift-ideas/"},{"text":"insider Intelligence -[Over 60% of US online shoppers start their product search on Amazon]","url":"https://www.insiderintelligence.com/content/online-shoppers-search-on-amazon"}],"pinterest-affiliate-marketing":[{"text":"Pinterest- [Your audience is here]","url":"https://business.pinterest.com/audience/"},{"text":"Pinterest - [Community guidelines]","url":"https://policy.pinterest.com/en/community-guidelines"},{"text":"FTC - [Online advertising disclosure guidelines]","url":"https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf"},{"text":"TheWaystoWealth - [R.J. Weiss founder of TheWaystoWealth]","url":"https://www.thewaystowealth.com/author/rjweiss/"},{"text":"Pinterest - [Pinterest Scheduling]","url":"https://later.com/pinterest-scheduling/"},{"text":"Hootsuite - [Pinterest Scheduler \u0026 Analytics]","url":"https://www.hootsuite.com/pinterest"},{"text":"Pinterest - [Rich Pins Help]","url":"https://help.pinterest.com/en/business/article/rich-pins"},{"text":"Pinterest - [Crochet Community Board]","url":"https://www.pinterest.com/crochicstyles/crochet-community-board-crochic-styles/"},{"text":"Side Hustle Tips - [Side Hustle Tips]","url":"https://www.sidehustle.tips/"},{"text":"Pinterest - [Pinterest Analytics]","url":"https://analytics.pinterest.com/"},{"text":"Pinterest - [Creative Best Practices]","url":"https://business.pinterest.com/creative-best-practices"}],"make-money-on-facebook":[{"text":"Statista - [Most popular social networks worldwide as of January 2024, ranked by number of monthly active users]","url":"https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users"},{"text":"Hootsuite - [Here’s What You Can Do About Organic Reach Decline in 2024]","url":"https://blog.hootsuite.com/organic-reach-declining"},{"text":"Meta - [How to monetize your content on Facebook and Instagram]","url":"https://www.facebook.com/business/learn/lessons/understand-monetization-eligibility-status?course_id=467400747420312\u0026curriculum_id=2374726509274694"},{"text":"Meta - [Facebook Success Stories]","url":"https://www.facebook.com/business/success?rdr=expss"},{"text":"Meta - [Eligibility requirements for Facebook Subscriptions]","url":"https://www.facebook.com/business/help/271606753455489?id=558489708108283"},{"text":"Meta - [How to stay eligible for monetization]","url":"https://www.facebook.com/business/help/903272529876480?id=648321075955172"}],"how-to-patent-an-idea":[{"text":"Bitten Design - [Moustache Pacifier]","url":"https://bitten-design.com/products/moustache-pacifier?variant=839047215"},{"text":"USPTO - [United States Patent and Trademark Office]","url":"https://www.uspto.gov/"},{"text":"Cornel Law School - [35 U.S. Code § 101 - Inventions patentable]","url":"https://www.law.cornell.edu/uscode/text/35/101"},{"text":"Nolo - [Patent Searching Online]","url":"https://www.nolo.com/legal-encyclopedia/patent-searching-online-29551.html"},{"text":"USPTO - [Fee schedule]","url":"https://www.uspto.gov/learning-and-resources/fees-and-payment/uspto-fee-schedule"},{"text":"USPTO - [First Office Action Estimator]","url":"https://www.uspto.gov/learning-and-resources/statistics/first-office-action-estimator"},{"text":"USPTO - 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In the meantime, start building your store with a free trial of Shopify."},"email":{"heading":"Free Ebook: How to Grow Your Ecommerce Business with Email Marketing","content":"Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.","cta":"Get the free ebook now","modal_headline":"Get our Email Marketing guide delivered right to your inbox."},"expense_report":{"heading":"Free Expense Report Template","content":"Make tracking your expenses and reimbursements a whole lot easier. Our simple template keeps things accurate and saves you time.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"googleshopping":{"heading":"Free Ebook: Google Shopping for Small Businesses","content":"Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.","cta":"Get the free ebook now","modal_headline":"Get Google Shopping for Small Businesses delivered right to your inbox."},"go_to_market":{"heading":"Free Go-to-Market Strategy Template","content":"Plan your product launch with precision. Our template can help you reach and convert your target audience efficiently.","cta":"Download template","modal_headline":"Get your free go-to-market strategy template delivered right to your inbox."},"hiring_questions":{"heading":"Free Guide: Interview Questions for Hiring Retail Employees","content":"Hiring competent retail employees is becoming increasingly challenging. Use this guide to ask the right questions during the interview process to ensure you hire the right people for your store.","cta":"Get the free guide now","modal_headline":"Get our guide Interview Questions for Hiring Retail Employees delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"holiday_selling_2021":{"heading":"Free Holiday Selling Guide: Top 10 Holiday Selling Tips for Retail Stores","content":"A sale can happen anywhere, at any time. Use our top 10 strategies to unify your customer touch points and set yourself up for holiday success.","cta":"Get the free guide now","modal_headline":"Get our Top 10 Holiday Selling Tips for Retail Stores delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"international_shipping":{"heading":"Free International Shipping Checklist","content":"Expand your business globally with confidence. This free checklist ensures you have everything in place for smooth and compliant shipments.","cta":"Download now","modal_headline":"Get the checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify."},"inventory_templates":{"heading":"5 Free Templates to Better Understand Your Inventory","content":"Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)","cta":"Get your free templates","modal_headline":"Get your Inventory Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"keyword_research_template":{"heading":"Free keyword research template","content":"Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"marketing_plan":{"heading":"Free Marketing Plan Template","content":"Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.","cta":"Download template","modal_headline":"Get your marketing plan template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"marketing_proposal":{"heading":"Free Marketing Proposal Template","content":"Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.","cta":"Download template","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"okr_template":{"heading":"Free OKR Template","content":"Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"one_pager":{"heading":"Free One Pager Template","content":"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"opening_closing_checklist":{"heading":"Free Checklist for Opening and Closing Your Store","content":"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.","cta":"Get the free checklist","modal_headline":"Get our Opening and Closing Checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"optimization":{"heading":"Free Reading List: Conversion Optimization for Beginners","content":"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.","cta":"Get the free reading list","modal_headline":"Get our Conversion Optimization reading list delivered right to your inbox."},"packaging_calculator":{"heading":"Calculate your packaging costs","content":"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.","cta":"Download calculator","modal_headline":"Get the calculator delivered right to your inbox."},"packing_slip":{"heading":"Free Packing Slip Template","content":"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.","cta":"Get the template now","modal_headline":"Get the packing slip template delivered right to your inbox."},"parentpreneur":{"heading":"Playbook for the Aspiring Parentpreneur","content":"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.","cta":"Download now","modal_headline":"Check your inbox for your copy of the Parentpreneur Playbook."},"persona_template":{"heading":"Free User Persona Template","content":"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.","cta":"Get your free guide","modal_headline":"Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pp_template":{"heading":"Free PowerPoint Template","content":"Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.","cta":"Get the template now","modal_headline":"Get the press release template delivered right to your inbox."},"problem_statement":{"heading":"Free Problem Statement Template","content":"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"process_map":{"heading":"Free Process Mapping Template","content":"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.","cta":"Get the free guide","modal_headline":"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox."},"product_vision":{"heading":"Free Product Vision Template","content":"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"profit_loss":{"heading":"Free Profit and Loss Statement Template","content":"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.","cta":"Get your free guide","modal_headline":"Get your free Retail Marketing Success PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"retention_audit":{"heading":"Free Download: Retention Audit Checklist","content":"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.","cta":"Get your free checklist","modal_headline":"Get this free Retention Audit Checklist PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. 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Download these free templates to find the right schedule for you and your employees.","cta":"Get your free templates","modal_headline":"Get these free Rotating Schedules Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_email":{"heading":"Free Sales Email Templates","content":"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_funnel_template":{"heading":"Free Sales Funnel Template","content":"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.","cta":"Download template","modal_headline":"Get this free sales funnel template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_plan_template":{"heading":"Free Sales Planning Template","content":"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.","cta":"Get the template now","modal_headline":"Get this free sales planning template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"scope_template":{"heading":"Free Scope of Work Template","content":"Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"seo":{"heading":"Free Download: SEO Checklist","content":"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.","cta":"Get the free checklist","modal_headline":"Get our SEO Checklist delivered right to your inbox."},"services_price":{"heading":"Your Time is Valuable, so Price it Right","content":"Ensure your business is profitable with this easy-to-use pricing calculator. This free tool helps you find the right pricing strategy for your services, so you can maximize your time and your earnings.","cta":"Download calculator","modal_headline":"Get this calculator delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"sfn_interview":{"heading":"Free Checklist: How to Interview a Third Party Logistics Provider","content":"Outsourcing fulfillment is a significant investment. Here’s a checklist of questions to ask in preparation of choosing the right fulfillment provider and transitioning your business.","cta":"Get the free checklist","modal_headline":"Get the checklist delivered right to your inbox."},"sfn_outsource":{"heading":"Free Checklist: Are You Ready to Outsource Your Fulfillment?","content":"Trusting a third party logistics (3PL) provider with your inventory and your customer experience is a significant investment. These questions will help determine if it's time to outsource your fulfillment and take the next step in growing your business.","cta":"Get the free checklist","modal_headline":"Get the checklist delivered right to your inbox."},"shipping":{"heading":"The Shopify guide to shipping and fulfillment","content":"Boost customer satisfaction while driving sales growth for your ecommerce business with an effective shipping and fulfillment strategy. 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In the meantime, start building your store with a free trial of Shopify."},"social":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get your social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_media_kit":{"heading":"Free Social Media Toolkit","content":"Boost your engagement and grow your audience with this free toolkit. Get templates, best practices, and tips to help you create compelling content that engages and converts.","cta":"Download now","modal_headline":"Get your social media strategy toolkit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your toolkit copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_template":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sop_template":{"heading":"Free SOP Template","content":"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"store_layouts":{"heading":"Free Download: Store Layout Templates","content":"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"swot":{"heading":"Free: SWOT Analysis Template","content":"Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.","cta":"Get the template now","modal_headline":"Get the SWOT analysis template delivered right to your inbox."},"tax_season":{"heading":"Free Download: 6 Steps to Get Your Business Ready for Tax Season","content":"Tax season is stressful for any business owner. This guide will go through the process of filing income taxes in America and provide you with checklists to keep you organized and prepared.","cta":"Get your free guide now","modal_headline":"Get your free guide","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"trust":{"heading":"Free: Shopify Store Trust Checklist","content":"Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid.","cta":"Get the checklist now","modal_headline":"Get the checklist delivered right to your inbox."},"tshirt_guide":{"heading":"Your Complete Guide To Starting a T-Shirt Business","content":"Turn your passion for fashion into a thriving business. 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In the meantime, start building your store with a free trial of Shopify."},"value_chain":{"heading":"Free Value Chain Template","content":"Explore your business activities and discover new ways to lower costs and improve quality. This template helps you analyze each step for better performance.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"value_prop_template":{"heading":"Free Value Proposition Template","content":"Share what makes your brand stand out. Convince customers to consider, click, and buy. Our template makes it easy.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. 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