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href="/blog/category/seo/keyword-research/">Keyword Research</a></li></ul></div><h1 data-test="heading-text" class="sc-kLwhqv fjCyHV sc-igXgud gTkbmE">Keyword Mapping for SEO: Guide + Free Template</h1><span data-test="text-content" class="sc-kLwhqv gEQrQk sc-cjrPHo bUPyoU"><p data-test="author"><a target="_blank" rel="noopener" role="link" href="/blog/user/203873905/">Rachel Handley</a></p><span data-test="date">Jun 19, 2024</span><span data-test="time-to-read">9 min read</span></span><span data-test="contributors" class="sc-kLwhqv dJgXij">Contributors: <a target="_blank" rel="noopener" role="link" data-test="contributor" class="sc-dkqQuH fRgCyw" href="/blog/user/206350529/">Chris Shirlow</a> and <a target="_blank" rel="noopener" role="link" data-test="contributor" class="sc-dkqQuH fRgCyw" href="/blog/user/217785329/">Simon Fogg</a></span></div><div class="sc-gKclnd jomabB sc-bGaVxB jbBJYk"><img 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tactically assigning target keywords to pages on your site. And documenting your decisions in a keyword map.</p><p>Like this:</p><figure class="easyimage easyimage-side"><picture><img alt="Section of Semrush Google Sheets template showing various columns and rows with research data related to keyword mapping." data-original="https://static.semrush.com/blog/uploads/media/19/60/196040488dd46d1ac933d7e9b8912214/b4d3d3bd65997162824a0a009a5b4e51/original.png" height="885" loading="lazy" src="https://static.semrush.com/blog/uploads/media/19/60/196040488dd46d1ac933d7e9b8912214/b4d3d3bd65997162824a0a009a5b4e51/AD_4nXeDopEVS1r88CEOcdy4v1MdYIZsfmZlSg-gQAe3e9P8zelqLmH7z1UGjuvxZXgXNrUxui10K2Vwus5su92vsDH6GN7T5_UJi3yf4_bHxm8rjRuiqt0Qb8AJ1d-s-snxYmKnufaNJc4X8KzsX9VAQ1W8hRM-.png" width="1010"/></picture></figure><p>The goal is to match each keyword with the page (and URL) that best satisfies search intent—i.e., what the searcher is looking for.</p><p>Why?</p><p>Because this is the page that stands the best chance of ranking highly in <a href="https://www.semrush.com/blog/serp/" style="text-decoration:none">search engine results pages (SERPs)</a>.</p><h2 id="why-is-keyword-mapping-important-in-seo">Why Is Keyword Mapping Important in SEO?</h2><p>Keyword mapping is important in SEO because it helps you optimize your site structure and content. And maximize the total number of keywords your site ranks for.</p><p>Google looks for keywords (or search terms) on your page to determine whether it’s relevant to the user. If Google doesn’t find the keyword on your page, it might be harder to rank.</p><p>And if Google finds the keyword on multiple pages that serve a similar purpose (i.e., duplicate or near-duplicate pages), it might struggle to identify the best result. This issue can lead to <a href="https://www.semrush.com/blog/keyword-cannibalization-guide/" style="text-decoration:none">keyword cannibalization</a>, which can harm your ranking potential.</p><p>By mapping keywords to their most relevant pages (or creating new pages accordingly), you can:</p><ul> <li style="list-style-type:disc">Better satisfy search intent</li> <li style="list-style-type:disc">Prevent keyword cannibalization</li> <li style="list-style-type:disc">Identify and fill content gaps on your site</li></ul><p>Keyword mapping may take some time upfront, but it has time-saving benefits overall. Like preventing you from having to re-optimize pages later on. </p><p>That can lead to higher visibility in relevant SERPs. As long as your content is high quality.</p><h2 id="how-to-do-keyword-mapping">How to Do Keyword Mapping</h2><p>Keyword mapping can be done most effectively with the help of our AI-powered keyword mapping tool.</p><p>Here are the main steps:</p><h3 id="1--download-the-keyword-mapping-template">1. Download the Keyword Mapping Template</h3><p>First, open our <a href="https://docs.google.com/spreadsheets/d/1ZbuxXHhVbPciTTdG-9wsZKhi4XsBBsU5AcgHEiks4hw/template/preview" style="text-decoration:none">keyword mapping template</a> and click “<strong>Use Template</strong>.”</p><p>(You must be signed in to Google first.)</p><p>The button will automatically create a copy of the template in your Google Drive. </p><p>Rename your keyword map in the upper left.</p><figure class="easyimage easyimage-side"><picture><img alt="Zoomed-in Semrush template showing a black "Rename" label and an arrow, indicating where to rename your keyword map." data-original="https://static.semrush.com/blog/uploads/media/f7/4d/f74d4667505896151cfb1fee2d82d2f4/c073ab605b1835c8beabd3b38334681b/original.png" height="868" loading="lazy" src="https://static.semrush.com/blog/uploads/media/f7/4d/f74d4667505896151cfb1fee2d82d2f4/c073ab605b1835c8beabd3b38334681b/AD_4nXcHA_BdPiZOVpLG6vSiJK5j28nB0FGDD8HBphVbjcZTX3MvxsBnipdVJWMGKShernYdiLOPQq81KP0gpu9ItKxAwlUqROvkodEhGBhPtp71Ljf-JEvLp_fc6P8IsRrU-UN59dJ1eAbO3BoEzYw0O-f6bGpF.png" width="1010"/></picture></figure><p>You’re now ready to populate the spreadsheet with pillar pages, subpages, and keywords.</p><h3 id="2--identify-your-site’s-topic-areas">2. Identify Your Site’s Topic Areas</h3><p>Your website’s topic areas will depend on your overall niche and your products or services. </p><p>For example, a dog training website might publish content on topic areas like:</p><ul> <li style="list-style-type:disc">Puppy training</li> <li style="list-style-type:disc">Dog behaviors</li> <li style="list-style-type:disc">Dog treats</li> <li style="list-style-type:disc">Training collars</li> <li style="list-style-type:disc">Agility training</li></ul><p>Each of these are broad topics that have many <a href="https://www.semrush.com/blog/related-keywords/" style="text-decoration:none">related keywords</a> you could optimize content for. Which makes them good starting points for creating your keyword map.</p><p>Keep in mind that <a href="https://developers.google.com/search/docs/fundamentals/creating-helpful-content" style="text-decoration:none">Google’s Helpful Content ranking system</a> is meant to prioritize content that shows expertise and experience in the topics covered. So, the ones you choose should be related to your industry and what you’re knowledgeable of. </p><h3 id="3--group-keywords-into-topic-and-keyword-clusters">3. Group Keywords into Topic and Keyword Clusters</h3><p>A topic cluster is a group of thematically related pages that are interconnected. And includes a <a href="https://www.semrush.com/blog/pillar-page/" style="text-decoration:none">pillar page</a> (main topic page) and related subpages on more specific subtopics that are all linked to each other. </p><p>Both pillar pages and subpages can be created around a keyword cluster. Which is a group of similar search terms that can be targeted within the same page. </p><p>Create both cluster types using <a href="https://www.semrush.com/analytics/keywordmanager/" style="text-decoration:none">Keyword Strategy Builder</a>. </p><p>Enter the topics you identified in the previous step (or choose keywords your website is already ranking for, select your target location, and click “<strong>Create list</strong>.”</p><figure class="easyimage easyimage-side"><picture><img alt="Semrush's Keyword Strategy Builder tool interface with five seed keywords filled out and a 'Create list' button." data-original="https://static.semrush.com/blog/uploads/media/37/7e/377eb6f0d5d493f58e7545a516392049/22d40659207b3c0130fb81ed49cd2656/original.png" height="1207" loading="lazy" src="https://static.semrush.com/blog/uploads/media/37/7e/377eb6f0d5d493f58e7545a516392049/22d40659207b3c0130fb81ed49cd2656/AD_4nXfBJaSjyo9rKYlhsHACbbTmOiJZ6pqW-1EI4fe14pmqRqvTv5mmr7QBN2vB6Di5rm1IYhdZWzWdWIiiD9sIQYtxAxCfCupfuEdad7r2q_Komzw1hznH1VJLpavQwsxU9XQdTJNEkRqeBGqj5Unu8XV_Enx0.png" width="1010"/></picture></figure><p>When your report is ready, you’ll be notified via email. It will also populate in your “Keyword lists” table. Click on your list to view your report.</p><figure class="easyimage easyimage-side"><picture><img alt="Keyword Strategy Builder tool interface, featuring a "Keyword lists" section with a focus on the first title in blue text." data-original="https://static.semrush.com/blog/uploads/media/03/29/032903ed5c0d2198429662a7b07d0955/3949418268c1669945272f2bb73a4ed2/original.png" height="793" loading="lazy" src="https://static.semrush.com/blog/uploads/media/03/29/032903ed5c0d2198429662a7b07d0955/3949418268c1669945272f2bb73a4ed2/AD_4nXdDC2z30qLk64p-pakdlUAuy8SUnxHciByrj6jquQ03N8kh-3pHyliLZjzfeYyrUWCccnRu9aERXbTQOUR2zoOe2EJ8hHwhEmcO1nVyhSt4S8JixwNur-YfAB0UqFSNMCB8OCBDKk_-GWqWjgYReFxtQMs.png" width="1010"/></picture></figure><p>The “Topical Overview” provides a visual representation of your main keywords and their corresponding pages. </p><p>Like this:</p><figure class="easyimage easyimage-side"><picture><img alt=""Topical Overview" section: six topics with pillars as larger circles surrounded by smaller circles representing subpages." data-original="https://static.semrush.com/blog/uploads/media/80/b6/80b6801a6da383777b7718f7deb2ca5b/d75afbc4744a0333c91175eb772281dc/original.png" height="788" loading="lazy" src="https://static.semrush.com/blog/uploads/media/80/b6/80b6801a6da383777b7718f7deb2ca5b/d75afbc4744a0333c91175eb772281dc/AD_4nXfC_iRtZLTFXcZDk59g4D0gCocVA3X8k5vKWxmBWWea3_2vBxBuHeDGSVtbDqnX6-_iGsvUSL1Xdy8fGe-VrmOWjyL0jsrIZMsOE7CSmxQ0FwnGcDGJkZl55Gf4fBVGrCCdyje15q_TRQqaJgFWJ0G1x026.png" width="1010"/></picture></figure><p>The tool will assign relevant keywords to both your pillar pages and related subpages. </p><figure class="easyimage easyimage-side"><picture><img alt=""Topical Overview" section focusing on one topic, with a pop-up box providing information about one selected subpage." data-original="https://static.semrush.com/blog/uploads/media/83/60/83609f4db1e16290cdb758188eb9d15a/711ac4b90af6914ace555cec78514940/original.png" height="1135" loading="lazy" src="https://static.semrush.com/blog/uploads/media/83/60/83609f4db1e16290cdb758188eb9d15a/711ac4b90af6914ace555cec78514940/AD_4nXddVFRcQ6RE3gydL9lnT26nLZKYxk8Xdg7aVw-i3cIdd5Nk8ymmikDMW1ipzeHV2KweKd4RCYGRIRqrvhnn2y7C7om4Rm0YqDJoDwzooSqQStvHru91-ozUXmIMatHBVwyMzuWqPWHsvFaAuxJOjv_xWN-J.png" width="1010"/></picture></figure><p>To see your clusters in table form, scroll down to the “Page Details” section. </p><p>The table shows pillar pages and their corresponding subpages.</p><figure class="easyimage easyimage-side"><picture><img alt=""Page Details" displaying a table showing one pillar page and its subpages, including their intent, keyword difficulty, etc." data-original="https://static.semrush.com/blog/uploads/media/a4/da/a4daa50d185cc6ff2e23d9ad55972e3e/7ae35ccb25d7ff1a051c56b5bcb76568/original.png" height="1240" loading="lazy" src="https://static.semrush.com/blog/uploads/media/a4/da/a4daa50d185cc6ff2e23d9ad55972e3e/7ae35ccb25d7ff1a051c56b5bcb76568/AD_4nXc9RrGnuKNSyC155l6Y3olab4it6tNDPz8uN5UgH0uulXvWtevmIaBo3LEt0vpDaY4NhhV3uE7EbB8oC9AZkgmcWIT5rjgqD44Ehxb4kWW2Q00EpQuNRegT6yJmKLBSsQBvbMto89vEvBQiGhfXGqAeLZE.png" width="1010"/></picture></figure><p>Click on the arrow to the left of a pillar page or subpage to expand the row. And see all of the suggested keywords for that particular page.</p><figure class="easyimage easyimage-side"><picture><img alt=""Page Details" showing one subpage expanded to display its suggested keywords alongside content references." data-original="https://static.semrush.com/blog/uploads/media/4b/7d/4b7d71186905449bf622ac69f843ed67/d1adffff10af57a22dc7b026546c549e/original.png" height="1217" loading="lazy" src="https://static.semrush.com/blog/uploads/media/4b/7d/4b7d71186905449bf622ac69f843ed67/d1adffff10af57a22dc7b026546c549e/AD_4nXd81yZS7qQJMQcAM4XCdyR1uafarmpLIfV2YsSpKy82lbxId04mRzV4JSLQl1uAWtB_gi9ZNNS5E6eZIh6YoDBddW35kKPrtZIJVMwXxq2d19NaSpOB8thaTFrZpWCjCTObDx-WSzz3NkJ3jED3_tUhxnpk.png" width="1010"/></picture></figure><p>Pay attention to the following metrics:</p><ul> <li style="list-style-type:disc"><strong>Search Intent (Intent)</strong>: This is the general reason behind the query, which can be informational, transactional, commercial, navigational, or a combination. </li> <li style="list-style-type:disc"><a href="https://www.semrush.com/blog/keyword-search-volume/" style="text-decoration:none"><strong>Volume</strong></a>: This is the average number of monthly searches for each keyword in the pillar page or subpage</li> <li style="list-style-type:disc"><a href="https://www.semrush.com/blog/keyword-difficulty/" style="text-decoration:none"><strong>Keyword Difficulty (KD%)</strong></a>: This is a metric expressing how difficult it will be to rank well for each keyword in the pillar page or subpage. The higher the score, the more competitive the topic is.</li></ul><p>These metrics may influence which topics you want to include in your keyword map, where those pages should live on your site, and any new content you might want to create. </p><p>For example, a website with less authority and content may want to focus on topics with a lower KD% to improve their chances of ranking. </p><p>Or, they may want to prioritize topics with commercial intent (meaning searchers are researching options) to create product pages that can gain visibility even without paid ads. </p><div></div><h3 id="4--select-the-most-relevant-ideas">4. Select the Most Relevant Ideas</h3><p>Next, you need to select the most relevant pillar pages and subpages to add to your keyword map. Choose topics that are relevant to your existing pages or areas of expertise and that align with your goals.</p><p>In the “Page Details” table, check the boxes to the left of all the pillar pages and subpages you want to include in your map.</p><figure class="easyimage easyimage-side"><picture><img alt=""Page Details" table displaying the pillar page and two of the subpages with a blue selection checkbox next to them." data-original="https://static.semrush.com/blog/uploads/media/bd/c2/bdc26468d34f648f70101d189a9b67de/1449626d5868533745ca7237715aff91/original.png" height="630" loading="lazy" src="https://static.semrush.com/blog/uploads/media/bd/c2/bdc26468d34f648f70101d189a9b67de/1449626d5868533745ca7237715aff91/AD_4nXcU3zdKlPMeA9SfnY9DoOnZrse6mZHEE9YrcHsXX7VyZGD4hyySTqwgYIia00uR_48xdhlXglpvw8UWTMkgVB3RB2kxToierDhAGOfNvPYqOgDiBI3tQIBGAwiZEvpUjoE6J6-5ZC3yGpM17-tRqHlnlqDu.png" width="1010"/></picture></figure><p>Then, click “<strong>Export</strong>” and choose the circle next to “Selected pages (#) and keywords (#)” to export your chosen topics in a spreadsheet.</p><figure class="easyimage easyimage-side"><picture><img alt="Dropdown "Export" menu from "Page Details" with options for exporting data, with a focus on "Selected pages and keywords."" data-original="https://static.semrush.com/blog/uploads/media/4d/e5/4de5d027b808baabc7df1d0e04d33377/2cf58d45f020b44ec39fb0a13022bc69/original.png" height="884" loading="lazy" src="https://static.semrush.com/blog/uploads/media/4d/e5/4de5d027b808baabc7df1d0e04d33377/2cf58d45f020b44ec39fb0a13022bc69/AD_4nXfrA2DVgkBT_GbmtMa45PDNVe9nYOaX5SDFY-LCvYnFv-DkfbghLqXbY5UGovNmlVWG11_5iq6OG6xKOzJ-ZORtWXmVUhVxFdvnyGypWjmHS2CI58CKtVu-GCYRd_yLtEpMCM_c-GNEJ8hm8jxjXvbgC9w.png" width="1010"/></picture></figure><p>Your spreadsheet will look something like this: </p><figure class="easyimage easyimage-side"><picture><img alt="Spreadsheet table with columns for Keyword, Seed keyword, Page, Topic, Page type, Volume, and Keyword Difficulty, etc." data-original="https://static.semrush.com/blog/uploads/media/90/ac/90acc4adf0a5b6956eec8f5267f5b267/055e4d7e80125b0bd4e60c2dd66fc671/original.png" height="952" loading="lazy" src="https://static.semrush.com/blog/uploads/media/90/ac/90acc4adf0a5b6956eec8f5267f5b267/055e4d7e80125b0bd4e60c2dd66fc671/AD_4nXfOWhjChEKw86_maKxF-3xEm044QiGBt25RU_Zh7UMlVbZLsZZDC39P7rV2DO1FkkppjtR1qNSBfy4-Jpa7ocboRk2xDVkgSYLr9nBWu_Pk7Hu7SMbBlaZJ5AzEbpCmlx_ArDoEJMPqrG9HYzZCbcOBooxi.png" width="1010"/></picture></figure><p>Now, copy and paste all the relevant details over to your copy of the <a href="https://docs.google.com/spreadsheets/d/1ZbuxXHhVbPciTTdG-9wsZKhi4XsBBsU5AcgHEiks4hw/template/preview" style="text-decoration:none">keyword mapping template</a>. Making sure to assign each keyword to the proper pillar page or subpage.</p><h3 id="5--assign-urls-to-pillar-pages-and-subpages">5. Assign URLs to Pillar Pages and Subpages</h3><p>The next step is assigning a target URL to each pillar page and subpage in your keyword map. This represents the page you want to rank for that group of keywords.</p><p>Review each page’s keywords and identify the page on your site that best satisfies search intent. (Use the content references in Keyword Strategy Builder as a guide.)</p><p>If you don’t have a page that satisfies search intent for a particular topic, you have an opportunity to expand your site with a new, relevant page.</p><p>In your keyword mapping spreadsheet, identify whether you need “To optimize” or “To create” the page in the “Status” column.</p><figure class="easyimage easyimage-side"><picture><img alt="Semrush's keyword mapping template populated with data about keywords related to dog behavior." data-original="https://static.semrush.com/blog/uploads/media/67/d5/67d5882e85bc637a588a9514aaa7d652/d9424c0f61141ee3173edc69c139445c/original.png" height="947" loading="lazy" src="https://static.semrush.com/blog/uploads/media/67/d5/67d5882e85bc637a588a9514aaa7d652/d9424c0f61141ee3173edc69c139445c/AD_4nXclwa0hIZ4E4xeyw__gbZPqpdoK5B03Eg8HPr4TLE-F8mnQGr_XU-oSUvm7DEntUd4rLGHDL9cB25obr7HAC8Xp1hG3CMIePMoZBBYV3phK7N_Tz8ttYwhMf5Lrs1ejN74mK-IjW08GE4dOrrPH4nmG_m4d.png" width="1010"/></picture></figure><aside class="tip-box"><div class="tip-box_title"><p><em><strong>Note</strong></em></p></div><div class="tip-box_text-wrapper"><p><em>The “Target URL” column should not contain duplicates. If it does, combine the overlapping content into one page.</em></p></div></aside><p>Continue until you’ve added all the pillar pages and subpages you identified as priorities. </p><h2 id="how-to-use-your-keyword-map-effectively">How to Use Your Keyword Map Effectively</h2><p>Now that you know how to create a keyword map, here’s how to use it effectively.</p><h3 id="optimize-pages-for-target-keywords">Optimize Pages for Target Keywords</h3><p>Typically, the biggest priority after creating a keyword map is optimizing existing pages. </p><p>Content optimization is usually quicker and easier than creating new content. And it gives you a solid foundation for building an SEO strategy.</p><p>To view all the URLs you’ve flagged to optimize, click the filter icon next to the “<strong>Status</strong>” header.</p><p>Untick everything except “<strong>To </strong><strong>optimize</strong>” and click “<strong>OK</strong>.”</p><figure class="easyimage easyimage-side"><picture><img alt="Spreadsheet filter dropdown menu in the "Status" column, with "To optimize" selected and an "OK" button at the bottom." data-original="https://static.semrush.com/blog/uploads/media/bb/ed/bbed53bed85856d4118a1e9c0f30b3ad/4a4a26fdbf1ac624037391c5c8a7e190/original.png" height="1494" loading="lazy" src="https://static.semrush.com/blog/uploads/media/bb/ed/bbed53bed85856d4118a1e9c0f30b3ad/4a4a26fdbf1ac624037391c5c8a7e190/AD_4nXfqeDBJg2kKBFonocaUMO6Vk5Sx4qYBVXTFLd6XKLooDIW69kurU9nJVY6_AaLzz6bIcJxLUV_ivq9stV-f41AspU1ac892wdESRSMAUL4G0-b8nOCi72HD0Tf78HiRRY5AXM4hObCpfJOrn87PpmcYgi7y.png" width="1010"/></picture></figure><p>Next, prioritize your efforts with Semrush’s <a href="https://www.semrush.com/on-page-seo-checker/" style="text-decoration:none">On Page SEO Checker</a>. </p><p>The tool lets you know which pages have the most room for SEO improvement. Based on how they compare to their top 10 rival pages.</p><p>Enter your domain and click “<strong>Get ideas</strong>” to start.</p><figure class="easyimage easyimage-side"><picture><img alt="Semrush's On Page SEO Checker tool interface with a filled domain input and a green "Get ideas" button." data-original="https://static.semrush.com/blog/uploads/media/7f/cc/7fcc8eb1de8919c86fadec49bde78b85/3d3d028871a3ff6e00a6ec32e7cfe78c/original.png" loading="lazy" src="https://static.semrush.com/blog/uploads/media/7f/cc/7fcc8eb1de8919c86fadec49bde78b85/3d3d028871a3ff6e00a6ec32e7cfe78c/AD_4nXdHqSGpo--NyPrwJiZhuPhDxUz0mbRy1aw8SNUlwVIUmHewKHblJnyiXeJJdraQxgzbPAndWVWLUKdSDRyMoo5cfoL5huTgiSSbjy9mHoChm4J2maGhdeICzoy_8ip9IIXTf60iVhZGTltQyDZzocM8NTOG.png"/></picture></figure><p>Then, select your target location and click “<strong>Continue</strong>.”</p><figure class="easyimage easyimage-side"><picture><img alt="On Page SEO Checker tool select target location page with "United States" in the search bar and a "Continue" button." data-original="https://static.semrush.com/blog/uploads/media/e9/cd/e9cda127a942faeebbc62cc2b2327519/a3176288d2b76d56fb56d3e74a051a8b/original.png" height="662" loading="lazy" src="https://static.semrush.com/blog/uploads/media/e9/cd/e9cda127a942faeebbc62cc2b2327519/a3176288d2b76d56fb56d3e74a051a8b/AD_4nXdpai-N5PsR1mvWtviNw0IjDIGrrBTtG--yZFZSlJ25NPbbiyVgupqOIrl-6Ia1vQll3RD_BvdrNOCw0Z4SzcnBYnZn3dbbJRQoi_ZI3J5gonKOuOmStrlk5sSx7MGYwklyBtjQHeIgCbjSudxBQLq1nEBR.png" width="1010"/></picture></figure><p>To import data from your keyword mapping spreadsheet, choose “<strong>Manually</strong>” or “<strong>File</strong>” and follow the instructions.</p><aside class="tip-box"><div class="tip-box_title"><p><em><strong>Note</strong></em></p></div><div class="tip-box_text-wrapper"><p><em>Each keyword and page pairing uses one </em><a href="https://www.semrush.com/kb/856-subscription-plans-comparison#seo-ideas"><em>SEO Ideas Unit</em></a><em>, so consider importing only primary keywords.</em></p></div></aside><figure class="easyimage easyimage-side"><picture><img alt=""Add pages to optimize" page with "Manually” or “File” options highlighted with a purple box and arrow." data-original="https://static.semrush.com/blog/uploads/media/1c/01/1c012e4eed3b6d5f6a54cb63891fc11b/cbb5cf7e6629f46d00b054585d78e676/original.png" height="568" loading="lazy" src="https://static.semrush.com/blog/uploads/media/1c/01/1c012e4eed3b6d5f6a54cb63891fc11b/cbb5cf7e6629f46d00b054585d78e676/AD_4nXf0L1jbiXHm8BXuLfMbMhJexCVUnwyNF-UwbsIEaG9YtJdXUfJ8gZQE8dQI6EgG8nF035Xi3RerOSXfHLFM303Ff2STOBrzgehi309wNSIoQKhukYfIegAhoKeLxL7KOptc4WfxGnjqkC8Bhmipz2KDrcI.png" width="1010"/></picture></figure><p>Once setup is complete, go to the “<strong>Optimization </strong><strong>Ideas</strong>” tab.</p><p>The tool prioritizes your pages based on the total volume and number of optimization ideas.</p><p>Click on the “<strong># ideas</strong>” button next to a specific page to view all the ideas and start taking action.</p><figure class="easyimage easyimage-side"><picture><img alt="“Optimization Ideas” tab, showing data entries and two buttons indicating "# ideas," one of which is highlighted in purple." data-original="https://static.semrush.com/blog/uploads/media/74/f8/74f80b393204fe8fc3af8a4bf055f8d3/dde15daf7784dfe797e5841a2c0eebb2/original.png" loading="lazy" src="https://static.semrush.com/blog/uploads/media/74/f8/74f80b393204fe8fc3af8a4bf055f8d3/dde15daf7784dfe797e5841a2c0eebb2/AD_4nXeLtz0s46JGW-T0cdJKeKnx6bwgMPtT3hh9jTISnjEShs-c263aeNr2x2DHRitpJnQGnXLzKR2jiVV9-cis5nOXBJ_Q6S1IjQpKCF-FBFcAoMX0NmeelQs373FqDbS3j09Rw2tLGnOYTNc7_IbzfyGKgPSo.png"/></picture></figure><p>You might see ideas relating to content, backlinks, technical issues, etc.</p><figure class="easyimage easyimage-side"><picture><img alt="On Page SEO Checker page with ideas relating to content, backlinks, technical issues, and user experience." data-original="https://static.semrush.com/blog/uploads/media/e0/8f/e08f3094540492221faa8050771fcaf5/20f8afa45b5df1fed6c0280077efe2c1/original.png" height="1514" loading="lazy" src="https://static.semrush.com/blog/uploads/media/e0/8f/e08f3094540492221faa8050771fcaf5/20f8afa45b5df1fed6c0280077efe2c1/AD_4nXcF3gb-EENiuBpaWYrrwqMomW23KuMZR2b8sxz--CS_SCqmd_BIShc65OfKseja1AEvOgsUTzvKr8484OTuT5J53ImeovWVvWUv_z38cpZT9xS55yd6kR9E3HHCelojrIWSfVrYl9c-FrCM7zqx_An_VKU.png" width="1010"/></picture></figure><p>When you’re ready to optimize a page, apply <a href="https://www.semrush.com/blog/on-page-seo/" style="text-decoration:none">on-page SEO</a> techniques.</p><p>Start by using the primary keyword in the following elements:</p><ul> <li style="list-style-type:disc"><a href="https://www.semrush.com/blog/title-tag/" style="text-decoration:none"><strong>Title tag</strong></a>: The title that can appear in search results </li> <li style="list-style-type:disc"><a href="https://www.semrush.com/blog/meta-description/" style="text-decoration:none"><strong>Meta description</strong></a>: The page description that can appear in search results</li> <li style="list-style-type:disc"><a href="https://www.semrush.com/blog/h1-tag/" style="text-decoration:none"><strong>H1 tag</strong></a>: The title that appears on the page</li> <li style="list-style-type:disc"><strong>Body content</strong>: The main copy on the page</li></ul><p>Also, use <a href="https://www.semrush.com/blog/secondary-keywords/" style="text-decoration:none">secondary keywords</a>(the other keywords grouped to the pillar page or subpage) naturally throughout the body content. Subheadings make particularly good locations for keyword variants.</p><p>For more advice, check out our <a href="https://www.semrush.com/blog/on-page-seo-checklist/" style="text-decoration:none">on-page SEO checklist</a>.</p><aside class="tip-box"><div class="tip-box_title"><p><em><strong>Tip</strong></em></p></div><div class="tip-box_text-wrapper"><p><em>Make sure to update the “Status” and “Last Updated” columns in your keyword map after updating a page. So you know when it might be due for another refresh.</em><br/> </p><p><img alt="Template displaying "Status" and "Last Updated" columns; one row highlights statuses "To optimize" and "Updated."" src="https://static.semrush.com/blog/uploads/media/2a/55/2a55cb9bc5ed068956f697a3db097e4d/ab636b0bc5fb461d9b72d588dce5674d/AD_4nXfh0ZKtUmxIOzwjX97EA_Y9kXI--x-YVG5UFLEm4iUo0t070J-aWHDkBwMuprgR-e3TXQdvdc79y7Mnghqj-HzmVmNHki3ENptuAsH7bm1dIz6sdRMw9n_r5Dp1_nBwuIvlpAGxGxV_0KABmWDyEqYJRF-g.png" loading="lazy" width="1010" height="1240"/></p></div></aside><div></div><h3 id="fill-content-gaps-with-new-content">Fill Content Gaps with New Content</h3><p>After optimizing existing pages, the next step is to fill any content gaps you discovered. You’ll need to create <a href="https://www.semrush.com/blog/quality-content/" style="text-decoration:none">quality content</a> that’s tailored to your target audience—and optimized for search intent.</p><p>Filter the “Status” column in your keyword map to focus on URLs you flagged “To create.” </p><figure class="easyimage easyimage-side"><picture><img alt="Keyword mapping template section displaying filtering of the "Status" column to show results flagged "To create."" data-original="https://static.semrush.com/blog/uploads/media/3a/40/3a403caa6798501dd2727e3fbc2f2546/ac22614551bd5641ef0db16381739763/original.png" height="1322" loading="lazy" src="https://static.semrush.com/blog/uploads/media/3a/40/3a403caa6798501dd2727e3fbc2f2546/ac22614551bd5641ef0db16381739763/AD_4nXdcHeu5OH93_O46t0YASYAkSYTmIKvHx3joHS5KpE_5_ywH-ns2uS4eRNgcAerr7nJhvtwENGUkqWscS5LJLZSZ1NSLKxQPFLREXpxn9pTt-JOI1LqHjCsowDk4fE8nh_oWEb4kqXduAHhKOnhEoWa_b_ua.png" width="1010"/></picture></figure><p>Consider prioritizing your efforts based on total search volume, keyword difficulty, and other factors. </p><p>For help creating a search-optimized page, use Semrush’s <a href="https://www.semrush.com/seo-content-template/" style="text-decoration:none">SEO Content Template</a>.</p><p>Simply enter the target keywords of a pillar page or subpage. </p><p>Then, choose your country, language, and device settings. And click “<strong>Create content template</strong>.”</p><figure class="easyimage easyimage-side"><picture><img alt="Semrush's SEO Content Template interface with the keywords field filled out and a button to "Create content template."" data-original="https://static.semrush.com/blog/uploads/media/6e/d3/6ed318c3d717d3676de04eafaa7b1efb/8f1a4c3814bd9a086b5a55869781fcff/original.png" height="572" loading="lazy" src="https://static.semrush.com/blog/uploads/media/6e/d3/6ed318c3d717d3676de04eafaa7b1efb/8f1a4c3814bd9a086b5a55869781fcff/AD_4nXcnlTuwoXx8OwIsNhXJCT5Z7h_di0Ws80oI9GG-0ecEiQoSKJswV9PdulTtfXxRQsAMQEMF6Sy3gyctBuC24Yc3hPWVnGqfeFy0hN2nw9pyohnbgxZBAjj7vial3JL7JLJ5ac9y2sdHxYL5ODsMqsZBDig5.png" width="1010"/></picture></figure><p>The tool provides suggestions based on the top 10 results for your target keyword(s). </p><figure class="easyimage easyimage-side"><picture><img alt="SEO Content Template analysis report showcasing suggestions based on the top 10 results for the target keyword(s)." data-original="https://static.semrush.com/blog/uploads/media/57/15/5715eaf77f9d7fbff72e674a14fcb2d2/60365c2acd1a1852ed99b6b6645f44a6/original.png" height="1056" loading="lazy" src="https://static.semrush.com/blog/uploads/media/57/15/5715eaf77f9d7fbff72e674a14fcb2d2/60365c2acd1a1852ed99b6b6645f44a6/AD_4nXcC3UvU5NrPNCEfmMAe4-_pb0RtipkWaKidqvxijva7nvwC6oGq3Fpbuld5K2VPSmyxU-kUFF54QIIh5cm0r4xSnAkgaDUXQQsfeOi-rkbJ_SgDGU8ciY35wCuFiOFefdSAkxoojf287HUDzPdv8S4iy5va.png" width="1010"/></picture></figure><p>You’ll see:</p><ul> <li style="list-style-type:disc"><a href="https://www.semrush.com/blog/semantic-keywords/" style="text-decoration:none">Semantically related keywords</a></li> <li style="list-style-type:disc"><a href="https://www.semrush.com/blog/link-building/" style="text-decoration:none">Link building</a> prospects</li> <li style="list-style-type:disc">Recommended readability score</li> <li style="list-style-type:disc">Recommended text length</li> <li style="list-style-type:disc">How your competitors use target keywords</li> <li style="list-style-type:disc">Basic recommendations for the title, meta description, H1, and body content </li></ul><p>If you’re ready to start writing new content, go to the “<strong>Real-time Content Check</strong>” tab and select “<strong>Open in SEO Writing Assistant</strong>.” </p><p>Or, send pillar pages and subpages directly from the <a href="https://www.semrush.com/analytics/keywordmanager/" style="text-decoration:none">Keyword Strategy Builder</a> to the <a href="https://www.semrush.com/swa/" style="text-decoration:none">SEO Writing Assistant</a> by clicking the “<strong>Write content</strong>” button to the right of any pillar page or subpage. </p><figure class="easyimage easyimage-side"><picture><img alt="Keyword Strategy Builder with "why is my puppy so aggressive" and its associated "Write content" button highlighted." data-original="https://static.semrush.com/blog/uploads/media/61/a8/61a8a0c22238007c23b5d4d044d75808/e1a81c8bbf3345c6a47e54abb430aa52/original.png" height="774" loading="lazy" src="https://static.semrush.com/blog/uploads/media/61/a8/61a8a0c22238007c23b5d4d044d75808/e1a81c8bbf3345c6a47e54abb430aa52/AD_4nXfuZIppnunNTyGf36ZGzEL9XeocXS8hS2dd0qo-fYP_6pcqbYJootl86tK-6WrI7P_4uNNFZuR3HL9QHuzq8FNtKsQMJtfQ6-TBMe8mX-5g_l-Q5PhAKczSaZFmE6Wzzjwf1N3gUeyoUBoXS_594Sz9q4TO.png" width="1010"/></picture></figure><p>As you write, the SEO Writing Assistant evaluates your content’s SEO, readability, originality, and tone of voice in real time. And provides suggestions to improve your score.</p><p>Like adding the keywords identified in the Keyword Strategy Builder into your headings and body content: </p><figure class="easyimage easyimage-side"><picture><img alt="SEO Writing Assistant showing an article draft on puppy aggression and related SEO keyword suggestions." data-original="https://static.semrush.com/blog/uploads/media/9b/02/9b023214c02d3fd54d137de001073407/d5c7f53748a5fc020d47bb4fcb2ca170/original.png" height="1279" loading="lazy" src="https://static.semrush.com/blog/uploads/media/9b/02/9b023214c02d3fd54d137de001073407/d5c7f53748a5fc020d47bb4fcb2ca170/AD_4nXe0k-O58CtzVgSoSbUNo0P_pIJT59le4OkZPvh_eVKEGB3FQ6qVW8anfc5MIewKW-ZrFE1pkEzw10lFIRrmzvqiSsldGYWiJTrLpkcoZ9MO5tOXGI1HsAih2sQ9lAmC4mPeymrX5zzzfrNn9UeoQWtVPgBo.png" width="1010"/></picture></figure><p>If you get stuck, the Smart Writer tools can help. </p><p>Click “<strong>Ask AI</strong>” to ask a question and get an AI generated output you can use in your article. </p><figure class="easyimage easyimage-side"><picture><img alt="SEO Writing Assistant with a writing assistance tool interface featuring "Smart Writer" and an "Ask AI" option on the right." data-original="https://static.semrush.com/blog/uploads/media/58/55/585562758f373cab9a10674b329b9986/0a751b029edbcae2f3b6c0e58d6dbc60/original.png" height="990" loading="lazy" src="https://static.semrush.com/blog/uploads/media/58/55/585562758f373cab9a10674b329b9986/0a751b029edbcae2f3b6c0e58d6dbc60/AD_4nXex-PHMCB88Yh8kmsKq20kvbu3KUijF4_hw3Me9x9MHVCPwk8XhuxdIprGo3weKpuooFWJdHi4xqvSajHO6lvTBKgb6eNUgZyhLqaLdUmjopw3CwryZ-KVYAIH1z0_Iq_PERQEY5LuCMPuSoWq0C2sNH8Bj.png" width="1010"/></picture></figure><aside class="tip-box"><div class="tip-box_title"><p><em><strong>Tip</strong></em></p></div><div class="tip-box_text-wrapper"><p><em>After you write and publish a page, update the “Status” and “Last Updated” columns in your keyword map. So you know when it might be due for a refresh.</em></p></div></aside><div></div><h3 id="use-keyword-rich-anchor-text">Use Keyword-Rich Anchor Text</h3><p>Google uses <a href="https://www.semrush.com/blog/anchor-text/" style="text-decoration:none">anchor text</a> (the text that links are attached to) to understand what linked pages are about.</p><p>So, keyword-rich anchor text can help you establish relevance for target keywords. And get higher rankings.</p><p>Reference your keyword map when building <a href="https://www.semrush.com/blog/internal-links/" style="text-decoration:none">internal links</a> on your website (i.e., links from one page on your website to another). And optimize your anchor text accordingly.</p><p>For example, when linking to “/guide-to-aggressive-dogs/,” try to use anchor text like “aggressive dogs.” Or a secondary keyword, such as “how to stop dog aggression.”</p><figure class="easyimage easyimage-side"><picture><img alt="Google Sheets keyword mapping template with one subpage and one keyword highlighted by purple boxes." data-original="https://static.semrush.com/blog/uploads/media/5f/01/5f01b5bfaacf3439f9a633c37b10ed9a/0d3ffd096d39feb3786bc9568d899313/original.png" height="933" loading="lazy" src="https://static.semrush.com/blog/uploads/media/5f/01/5f01b5bfaacf3439f9a633c37b10ed9a/0d3ffd096d39feb3786bc9568d899313/AD_4nXdVq4XQ5k4U078f5j4Vn04koG0RK4yJdaxyuWBtQIhft7YPwO_Qnsr-gsAzpEuzbcdHdCflwSgCd6aIWxzURhoUpUPv_sPK7pUQ2bsMMQMmTem2nxgg_71IQp7O4AjlJIM89WCXspsGnQ0RYBWMK4qYZ2yN.png" width="1010"/></picture></figure><p>Keyword-rich <a href="https://www.semrush.com/blog/what-are-backlinks/" style="text-decoration:none">backlinks</a> (links from other sites) can be even more helpful for SEO. Especially if they come from relevant, high-quality sites.</p><p>However, it’s important to follow <a href="https://developers.google.com/search/docs/essentials/spam-policies" style="text-decoration:none">Google’s link spam guidelines</a> when <a href="https://www.semrush.com/blog/link-building/" style="text-decoration:none">link building</a>.</p><p>For example, Google states that users shouldn’t pay for links with optimized anchor text. </p><aside class="tip-box"><div class="tip-box_title"><p><em><strong>Tip</strong></em></p></div><div class="tip-box_text-wrapper"><p><em>Semrush’s </em><a href="https://www.semrush.com/backlink_audit/"><em>Backlink Audit</em></a><em> tool allows you to review your backlinks’ anchor text. And take corrective action against any potentially harmful links.</em></p></div></aside><h2 id="leverage-ai-to-map-your-keywords">Leverage AI to Map Your Keywords</h2><p>Automating some of the steps in keyword mapping can save significant time in your SEO workflows, freeing you up to create more content and maximize how many keywords you can rank for. </p><p>Semrush's <a href="https://www.semrush.com/analytics/keywordmanager/" style="text-decoration:none">Keyword Strategy Builder</a> leverages AI to streamline and enhance your keyword research and mapping, making it easier to implement your plan.</p><p>And our entire suite of tools helps to speed up time-intensive tasks.</p><p>Get a free trial to see what they can do.</p><div></div></article><div class="sc-gKclnd gIVKXH sc-jWaEpP kRFVKv"><span data-test="share-block-description" class="sc-kLwhqv bAMHOQ">Share</span><div data-test="share-block" class="sc-gKclnd jVrJcj"><div class="sc-giYglK fSiAZB"><a 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type="application/json">{"props":{"pageProps":{"canonicalSubdomain":"www","locale":"en","breakpoint":{"isPhone":false,"isTablet":false,"isDesktop":true},"page":{"id":8257,"status":"published","url":"keyword-mapping","template":"article-base","title":"Keyword Mapping for SEO: Guide + Free Template","preview":"Keyword mapping is an SEO technique that involves tactically assigning target keywords to pages on your site.","previewImage":"https://static.semrush.com/blog/uploads/media/3f/e1/3fe1c663a298e65c9fbfc9da7c4dd592/keyword-mapping.svg","socialImage":"https://static.semrush.com/blog/uploads/media/e5/89/e589439e43e2c5c3f52b4d5a26f05a91/keyword-mapping-sm.png","extraImage":"https://static.semrush.com/blog/uploads/media/3f/e1/3fe1c663a298e65c9fbfc9da7c4dd592/extra.png","altPreviewImage":"Keyword Mapping","altSocialImage":"Keyword Mapping","hidePreviewImage":0,"publishedAt":1503559200000,"editedAt":1718798940000,"metaTitle":"Keyword Mapping for SEO: Guide + Free Template","metaDescription":"Keyword mapping is an SEO technique that involves tactically assigning target keywords to pages on your site.","schemaOrg":"{}","author":{"id":203873905,"alias":"","name":"Rachel Handley","photo":"https://static.semrush.com/blog/uploads/user/59/18/5918234af2275cd23b52d3892021ac4b/rachel_handley_headshot.jpg","photoMask":"flower","company":"Semrush","position":"Senior Content Writer","bio":"Rachel has been a digital marketer for over 12 years. Having worked both in-house and agency-side, she has a wide range of experiences to draw on in her writing. She specializes in creating beginner-friendly articles on topics including keyword research, on-page SEO, and content creation.","socials":{"webSite":"https://www.semrush.com/","twitter":"https://twitter.com/rh_copywriter","facebook":"","instagram":"","linkedin":"https://www.linkedin.com/in/rachelhandleycopywriter/"},"isPublic":true,"expertise":["content writing","content strategy","keyword research","on-page seo"],"education":[{"establishment":"Newcastle University","degree":"BA in Linguistics","link":"https://www.ncl.ac.uk/"}]},"blocks":{"articleContent":{"code":"article-content","itemId":33097,"enabled":false,"value":[]}},"critical":{"article-content":{"id":33097,"content":"\u003ch2\u003eWhat Is Keyword Mapping?\u003c/h2\u003e\u003cp\u003eKeyword mapping is an SEO technique that involves tactically assigning target keywords to pages on your site. And documenting your decisions in a keyword map.\u003c/p\u003e\u003cp\u003eLike this:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Section of Semrush Google Sheets template showing various columns and rows with research data related to keyword mapping.\" data-original=\"https://static.semrush.com/blog/uploads/media/19/60/196040488dd46d1ac933d7e9b8912214/b4d3d3bd65997162824a0a009a5b4e51/original.png\" height=\"885\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/19/60/196040488dd46d1ac933d7e9b8912214/b4d3d3bd65997162824a0a009a5b4e51/AD_4nXeDopEVS1r88CEOcdy4v1MdYIZsfmZlSg-gQAe3e9P8zelqLmH7z1UGjuvxZXgXNrUxui10K2Vwus5su92vsDH6GN7T5_UJi3yf4_bHxm8rjRuiqt0Qb8AJ1d-s-snxYmKnufaNJc4X8KzsX9VAQ1W8hRM-.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThe goal is to match each keyword with the page (and URL) that best satisfies search intent—i.e., what the searcher is looking for.\u003c/p\u003e\u003cp\u003eWhy?\u003c/p\u003e\u003cp\u003eBecause this is the page that stands the best chance of ranking highly in \u003ca href=\"https://www.semrush.com/blog/serp/\" style=\"text-decoration:none\"\u003esearch engine results pages (SERPs)\u003c/a\u003e.\u003c/p\u003e\u003ch2\u003eWhy Is Keyword Mapping Important in SEO?\u003c/h2\u003e\u003cp\u003eKeyword mapping is important in SEO because it helps you optimize your site structure and content. And maximize the total number of keywords your site ranks for.\u003c/p\u003e\u003cp\u003eGoogle looks for keywords (or search terms) on your page to determine whether it’s relevant to the user. If Google doesn’t find the keyword on your page, it might be harder to rank.\u003c/p\u003e\u003cp\u003eAnd if Google finds the keyword on multiple pages that serve a similar purpose (i.e., duplicate or near-duplicate pages), it might struggle to identify the best result. This issue can lead to \u003ca href=\"https://www.semrush.com/blog/keyword-cannibalization-guide/\" style=\"text-decoration:none\"\u003ekeyword cannibalization\u003c/a\u003e, which can harm your ranking potential.\u003c/p\u003e\u003cp\u003eBy mapping keywords to their most relevant pages (or creating new pages accordingly), you can:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003eBetter satisfy search intent\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003ePrevent keyword cannibalization\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eIdentify and fill content gaps on your site\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eKeyword mapping may take some time upfront, but it has time-saving benefits overall. Like preventing you from having to re-optimize pages later on. \u003c/p\u003e\u003cp\u003eThat can lead to higher visibility in relevant SERPs. As long as your content is high quality.\u003c/p\u003e\u003ch2\u003eHow to Do Keyword Mapping\u003c/h2\u003e\u003cp\u003eKeyword mapping can be done most effectively with the help of our AI-powered keyword mapping tool.\u003c/p\u003e\u003cp\u003eHere are the main steps:\u003c/p\u003e\u003ch3\u003e1. Download the Keyword Mapping Template\u003c/h3\u003e\u003cp\u003eFirst, open our \u003ca href=\"https://docs.google.com/spreadsheets/d/1ZbuxXHhVbPciTTdG-9wsZKhi4XsBBsU5AcgHEiks4hw/template/preview\" style=\"text-decoration:none\"\u003ekeyword mapping template\u003c/a\u003e and click “\u003cstrong\u003eUse Template\u003c/strong\u003e.”\u003c/p\u003e\u003cp\u003e(You must be signed in to Google first.)\u003c/p\u003e\u003cp\u003eThe button will automatically create a copy of the template in your Google Drive. \u003c/p\u003e\u003cp\u003eRename your keyword map in the upper left.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='Zoomed-in Semrush template showing a black \"Rename\" label and an arrow, indicating where to rename your keyword map.' data-original=\"https://static.semrush.com/blog/uploads/media/f7/4d/f74d4667505896151cfb1fee2d82d2f4/c073ab605b1835c8beabd3b38334681b/original.png\" height=\"868\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/f7/4d/f74d4667505896151cfb1fee2d82d2f4/c073ab605b1835c8beabd3b38334681b/AD_4nXcHA_BdPiZOVpLG6vSiJK5j28nB0FGDD8HBphVbjcZTX3MvxsBnipdVJWMGKShernYdiLOPQq81KP0gpu9ItKxAwlUqROvkodEhGBhPtp71Ljf-JEvLp_fc6P8IsRrU-UN59dJ1eAbO3BoEzYw0O-f6bGpF.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eYou’re now ready to populate the spreadsheet with pillar pages, subpages, and keywords.\u003c/p\u003e\u003ch3\u003e2. Identify Your Site’s Topic Areas\u003c/h3\u003e\u003cp\u003eYour website’s topic areas will depend on your overall niche and your products or services. \u003c/p\u003e\u003cp\u003eFor example, a dog training website might publish content on topic areas like:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003ePuppy training\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eDog behaviors\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eDog treats\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eTraining collars\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eAgility training\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eEach of these are broad topics that have many \u003ca href=\"https://www.semrush.com/blog/related-keywords/\" style=\"text-decoration:none\"\u003erelated keywords\u003c/a\u003e you could optimize content for. Which makes them good starting points for creating your keyword map.\u003c/p\u003e\u003cp\u003eKeep in mind that \u003ca href=\"https://developers.google.com/search/docs/fundamentals/creating-helpful-content\" style=\"text-decoration:none\"\u003eGoogle’s Helpful Content ranking system\u003c/a\u003e is meant to prioritize content that shows expertise and experience in the topics covered. So, the ones you choose should be related to your industry and what you’re knowledgeable of. \u003c/p\u003e\u003ch3\u003e3. Group Keywords into Topic and Keyword Clusters\u003c/h3\u003e\u003cp\u003eA topic cluster is a group of thematically related pages that are interconnected. And includes a \u003ca href=\"https://www.semrush.com/blog/pillar-page/\" style=\"text-decoration:none\"\u003epillar page\u003c/a\u003e (main topic page) and related subpages on more specific subtopics that are all linked to each other. \u003c/p\u003e\u003cp\u003eBoth pillar pages and subpages can be created around a keyword cluster. Which is a group of similar search terms that can be targeted within the same page. \u003c/p\u003e\u003cp\u003eCreate both cluster types using \u003ca href=\"https://www.semrush.com/analytics/keywordmanager/\" style=\"text-decoration:none\"\u003eKeyword Strategy Builder\u003c/a\u003e. \u003c/p\u003e\u003cp\u003eEnter the topics you identified in the previous step (or choose keywords your website is already ranking for, select your target location, and click “\u003cstrong\u003eCreate list\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Semrush's Keyword Strategy Builder tool interface with five seed keywords filled out and a 'Create list' button.\" data-original=\"https://static.semrush.com/blog/uploads/media/37/7e/377eb6f0d5d493f58e7545a516392049/22d40659207b3c0130fb81ed49cd2656/original.png\" height=\"1207\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/37/7e/377eb6f0d5d493f58e7545a516392049/22d40659207b3c0130fb81ed49cd2656/AD_4nXfBJaSjyo9rKYlhsHACbbTmOiJZ6pqW-1EI4fe14pmqRqvTv5mmr7QBN2vB6Di5rm1IYhdZWzWdWIiiD9sIQYtxAxCfCupfuEdad7r2q_Komzw1hznH1VJLpavQwsxU9XQdTJNEkRqeBGqj5Unu8XV_Enx0.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eWhen your report is ready, you’ll be notified via email. It will also populate in your “Keyword lists” table. Click on your list to view your report.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='Keyword Strategy Builder tool interface, featuring a \"Keyword lists\" section with a focus on the first title in blue text.' data-original=\"https://static.semrush.com/blog/uploads/media/03/29/032903ed5c0d2198429662a7b07d0955/3949418268c1669945272f2bb73a4ed2/original.png\" height=\"793\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/03/29/032903ed5c0d2198429662a7b07d0955/3949418268c1669945272f2bb73a4ed2/AD_4nXdDC2z30qLk64p-pakdlUAuy8SUnxHciByrj6jquQ03N8kh-3pHyliLZjzfeYyrUWCccnRu9aERXbTQOUR2zoOe2EJ8hHwhEmcO1nVyhSt4S8JixwNur-YfAB0UqFSNMCB8OCBDKk_-GWqWjgYReFxtQMs.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThe “Topical Overview” provides a visual representation of your main keywords and their corresponding pages. \u003c/p\u003e\u003cp\u003eLike this:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='\"Topical Overview\" section: six topics with pillars as larger circles surrounded by smaller circles representing subpages.' data-original=\"https://static.semrush.com/blog/uploads/media/80/b6/80b6801a6da383777b7718f7deb2ca5b/d75afbc4744a0333c91175eb772281dc/original.png\" height=\"788\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/80/b6/80b6801a6da383777b7718f7deb2ca5b/d75afbc4744a0333c91175eb772281dc/AD_4nXfC_iRtZLTFXcZDk59g4D0gCocVA3X8k5vKWxmBWWea3_2vBxBuHeDGSVtbDqnX6-_iGsvUSL1Xdy8fGe-VrmOWjyL0jsrIZMsOE7CSmxQ0FwnGcDGJkZl55Gf4fBVGrCCdyje15q_TRQqaJgFWJ0G1x026.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThe tool will assign relevant keywords to both your pillar pages and related subpages. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='\"Topical Overview\" section focusing on one topic, with a pop-up box providing information about one selected subpage.' data-original=\"https://static.semrush.com/blog/uploads/media/83/60/83609f4db1e16290cdb758188eb9d15a/711ac4b90af6914ace555cec78514940/original.png\" height=\"1135\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/83/60/83609f4db1e16290cdb758188eb9d15a/711ac4b90af6914ace555cec78514940/AD_4nXddVFRcQ6RE3gydL9lnT26nLZKYxk8Xdg7aVw-i3cIdd5Nk8ymmikDMW1ipzeHV2KweKd4RCYGRIRqrvhnn2y7C7om4Rm0YqDJoDwzooSqQStvHru91-ozUXmIMatHBVwyMzuWqPWHsvFaAuxJOjv_xWN-J.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eTo see your clusters in table form, scroll down to the “Page Details” section. \u003c/p\u003e\u003cp\u003eThe table shows pillar pages and their corresponding subpages.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='\"Page Details\" displaying a table showing one pillar page and its subpages, including their intent, keyword difficulty, etc.' data-original=\"https://static.semrush.com/blog/uploads/media/a4/da/a4daa50d185cc6ff2e23d9ad55972e3e/7ae35ccb25d7ff1a051c56b5bcb76568/original.png\" height=\"1240\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/a4/da/a4daa50d185cc6ff2e23d9ad55972e3e/7ae35ccb25d7ff1a051c56b5bcb76568/AD_4nXc9RrGnuKNSyC155l6Y3olab4it6tNDPz8uN5UgH0uulXvWtevmIaBo3LEt0vpDaY4NhhV3uE7EbB8oC9AZkgmcWIT5rjgqD44Ehxb4kWW2Q00EpQuNRegT6yJmKLBSsQBvbMto89vEvBQiGhfXGqAeLZE.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eClick on the arrow to the left of a pillar page or subpage to expand the row. And see all of the suggested keywords for that particular page.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='\"Page Details\" showing one subpage expanded to display its suggested keywords alongside content references.' data-original=\"https://static.semrush.com/blog/uploads/media/4b/7d/4b7d71186905449bf622ac69f843ed67/d1adffff10af57a22dc7b026546c549e/original.png\" height=\"1217\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/4b/7d/4b7d71186905449bf622ac69f843ed67/d1adffff10af57a22dc7b026546c549e/AD_4nXd81yZS7qQJMQcAM4XCdyR1uafarmpLIfV2YsSpKy82lbxId04mRzV4JSLQl1uAWtB_gi9ZNNS5E6eZIh6YoDBddW35kKPrtZIJVMwXxq2d19NaSpOB8thaTFrZpWCjCTObDx-WSzz3NkJ3jED3_tUhxnpk.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003ePay attention to the following metrics:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eSearch Intent (Intent)\u003c/strong\u003e: This is the general reason behind the query, which can be informational, transactional, commercial, navigational, or a combination. \u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003ca href=\"https://www.semrush.com/blog/keyword-search-volume/\" style=\"text-decoration:none\"\u003e\u003cstrong\u003eVolume\u003c/strong\u003e\u003c/a\u003e: This is the average number of monthly searches for each keyword in the pillar page or subpage\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003ca href=\"https://www.semrush.com/blog/keyword-difficulty/\" style=\"text-decoration:none\"\u003e\u003cstrong\u003eKeyword Difficulty (KD%)\u003c/strong\u003e\u003c/a\u003e: This is a metric expressing how difficult it will be to rank well for each keyword in the pillar page or subpage. The higher the score, the more competitive the topic is.\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eThese metrics may influence which topics you want to include in your keyword map, where those pages should live on your site, and any new content you might want to create. \u003c/p\u003e\u003cp\u003eFor example, a website with less authority and content may want to focus on topics with a lower KD% to improve their chances of ranking. \u003c/p\u003e\u003cp\u003eOr, they may want to prioritize topics with commercial intent (meaning searchers are researching options) to create product pages that can gain visibility even without paid ads. \u003c/p\u003e\u003cp\u003e[create-campaign destination_url=\"https://www.semrush.com/analytics/keywordmanager/\" show_input=\"false\" header=\"Create Topic and Keyword Clusters\" text=\"with the Keyword Strategy Builder\" button_text=\"Try for Free\" bg_images=\"https://static.semrush.com/blog/uploads/media/96/fd/96fd495930d058321d5f78f5554aff88/trial-superbanner-1.png\" bg_button=\"-success\"]\u003c/p\u003e\u003ch3\u003e4. Select the Most Relevant Ideas\u003c/h3\u003e\u003cp\u003eNext, you need to select the most relevant pillar pages and subpages to add to your keyword map. Choose topics that are relevant to your existing pages or areas of expertise and that align with your goals.\u003c/p\u003e\u003cp\u003eIn the “Page Details” table, check the boxes to the left of all the pillar pages and subpages you want to include in your map.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='\"Page Details\" table displaying the pillar page and two of the subpages with a blue selection checkbox next to them.' data-original=\"https://static.semrush.com/blog/uploads/media/bd/c2/bdc26468d34f648f70101d189a9b67de/1449626d5868533745ca7237715aff91/original.png\" height=\"630\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/bd/c2/bdc26468d34f648f70101d189a9b67de/1449626d5868533745ca7237715aff91/AD_4nXcU3zdKlPMeA9SfnY9DoOnZrse6mZHEE9YrcHsXX7VyZGD4hyySTqwgYIia00uR_48xdhlXglpvw8UWTMkgVB3RB2kxToierDhAGOfNvPYqOgDiBI3tQIBGAwiZEvpUjoE6J6-5ZC3yGpM17-tRqHlnlqDu.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThen, click “\u003cstrong\u003eExport\u003c/strong\u003e” and choose the circle next to “Selected pages (#) and keywords (#)” to export your chosen topics in a spreadsheet.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='Dropdown \"Export\" menu from \"Page Details\" with options for exporting data, with a focus on \"Selected pages and keywords.\"' data-original=\"https://static.semrush.com/blog/uploads/media/4d/e5/4de5d027b808baabc7df1d0e04d33377/2cf58d45f020b44ec39fb0a13022bc69/original.png\" height=\"884\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/4d/e5/4de5d027b808baabc7df1d0e04d33377/2cf58d45f020b44ec39fb0a13022bc69/AD_4nXfrA2DVgkBT_GbmtMa45PDNVe9nYOaX5SDFY-LCvYnFv-DkfbghLqXbY5UGovNmlVWG11_5iq6OG6xKOzJ-ZORtWXmVUhVxFdvnyGypWjmHS2CI58CKtVu-GCYRd_yLtEpMCM_c-GNEJ8hm8jxjXvbgC9w.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eYour spreadsheet will look something like this: \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Spreadsheet table with columns for Keyword, Seed keyword, Page, Topic, Page type, Volume, and Keyword Difficulty, etc.\" data-original=\"https://static.semrush.com/blog/uploads/media/90/ac/90acc4adf0a5b6956eec8f5267f5b267/055e4d7e80125b0bd4e60c2dd66fc671/original.png\" height=\"952\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/90/ac/90acc4adf0a5b6956eec8f5267f5b267/055e4d7e80125b0bd4e60c2dd66fc671/AD_4nXfOWhjChEKw86_maKxF-3xEm044QiGBt25RU_Zh7UMlVbZLsZZDC39P7rV2DO1FkkppjtR1qNSBfy4-Jpa7ocboRk2xDVkgSYLr9nBWu_Pk7Hu7SMbBlaZJ5AzEbpCmlx_ArDoEJMPqrG9HYzZCbcOBooxi.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eNow, copy and paste all the relevant details over to your copy of the \u003ca href=\"https://docs.google.com/spreadsheets/d/1ZbuxXHhVbPciTTdG-9wsZKhi4XsBBsU5AcgHEiks4hw/template/preview\" style=\"text-decoration:none\"\u003ekeyword mapping template\u003c/a\u003e. Making sure to assign each keyword to the proper pillar page or subpage.\u003c/p\u003e\u003ch3\u003e5. Assign URLs to Pillar Pages and Subpages\u003c/h3\u003e\u003cp\u003eThe next step is assigning a target URL to each pillar page and subpage in your keyword map. This represents the page you want to rank for that group of keywords.\u003c/p\u003e\u003cp\u003eReview each page’s keywords and identify the page on your site that best satisfies search intent. (Use the content references in Keyword Strategy Builder as a guide.)\u003c/p\u003e\u003cp\u003eIf you don’t have a page that satisfies search intent for a particular topic, you have an opportunity to expand your site with a new, relevant page.\u003c/p\u003e\u003cp\u003eIn your keyword mapping spreadsheet, identify whether you need “To optimize” or “To create” the page in the “Status” column.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Semrush's keyword mapping template populated with data about keywords related to dog behavior.\" data-original=\"https://static.semrush.com/blog/uploads/media/67/d5/67d5882e85bc637a588a9514aaa7d652/d9424c0f61141ee3173edc69c139445c/original.png\" height=\"947\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/67/d5/67d5882e85bc637a588a9514aaa7d652/d9424c0f61141ee3173edc69c139445c/AD_4nXclwa0hIZ4E4xeyw__gbZPqpdoK5B03Eg8HPr4TLE-F8mnQGr_XU-oSUvm7DEntUd4rLGHDL9cB25obr7HAC8Xp1hG3CMIePMoZBBYV3phK7N_Tz8ttYwhMf5Lrs1ejN74mK-IjW08GE4dOrrPH4nmG_m4d.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003caside class=\"tip-box\"\u003e\u003cdiv class=\"tip-box_title\"\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eNote\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv class=\"tip-box_text-wrapper\"\u003e\u003cp\u003e\u003cem\u003eThe “Target URL” column should not contain duplicates. If it does, combine the overlapping content into one page.\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003c/aside\u003e\u003cp\u003eContinue until you’ve added all the pillar pages and subpages you identified as priorities. \u003c/p\u003e\u003ch2\u003eHow to Use Your Keyword Map Effectively\u003c/h2\u003e\u003cp\u003eNow that you know how to create a keyword map, here’s how to use it effectively.\u003c/p\u003e\u003ch3\u003eOptimize Pages for Target Keywords\u003c/h3\u003e\u003cp\u003eTypically, the biggest priority after creating a keyword map is optimizing existing pages. \u003c/p\u003e\u003cp\u003eContent optimization is usually quicker and easier than creating new content. And it gives you a solid foundation for building an SEO strategy.\u003c/p\u003e\u003cp\u003eTo view all the URLs you’ve flagged to optimize, click the filter icon next to the “\u003cstrong\u003eStatus\u003c/strong\u003e” header.\u003c/p\u003e\u003cp\u003eUntick everything except “\u003cstrong\u003eTo \u003c/strong\u003e\u003cstrong\u003eoptimize\u003c/strong\u003e” and click “\u003cstrong\u003eOK\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='Spreadsheet filter dropdown menu in the \"Status\" column, with \"To optimize\" selected and an \"OK\" button at the bottom.' data-original=\"https://static.semrush.com/blog/uploads/media/bb/ed/bbed53bed85856d4118a1e9c0f30b3ad/4a4a26fdbf1ac624037391c5c8a7e190/original.png\" height=\"1494\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/bb/ed/bbed53bed85856d4118a1e9c0f30b3ad/4a4a26fdbf1ac624037391c5c8a7e190/AD_4nXfqeDBJg2kKBFonocaUMO6Vk5Sx4qYBVXTFLd6XKLooDIW69kurU9nJVY6_AaLzz6bIcJxLUV_ivq9stV-f41AspU1ac892wdESRSMAUL4G0-b8nOCi72HD0Tf78HiRRY5AXM4hObCpfJOrn87PpmcYgi7y.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eNext, prioritize your efforts with Semrush’s \u003ca href=\"https://www.semrush.com/on-page-seo-checker/\" style=\"text-decoration:none\"\u003eOn Page SEO Checker\u003c/a\u003e. \u003c/p\u003e\u003cp\u003eThe tool lets you know which pages have the most room for SEO improvement. Based on how they compare to their top 10 rival pages.\u003c/p\u003e\u003cp\u003eEnter your domain and click “\u003cstrong\u003eGet ideas\u003c/strong\u003e” to start.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Semrush's On Page SEO Checker tool interface with a filled domain input and a green \u0026quot;Get ideas\u0026quot; button.\" data-original=\"https://static.semrush.com/blog/uploads/media/7f/cc/7fcc8eb1de8919c86fadec49bde78b85/3d3d028871a3ff6e00a6ec32e7cfe78c/original.png\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/7f/cc/7fcc8eb1de8919c86fadec49bde78b85/3d3d028871a3ff6e00a6ec32e7cfe78c/AD_4nXdHqSGpo--NyPrwJiZhuPhDxUz0mbRy1aw8SNUlwVIUmHewKHblJnyiXeJJdraQxgzbPAndWVWLUKdSDRyMoo5cfoL5huTgiSSbjy9mHoChm4J2maGhdeICzoy_8ip9IIXTf60iVhZGTltQyDZzocM8NTOG.png\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThen, select your target location and click “\u003cstrong\u003eContinue\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='On Page SEO Checker tool select target location page with \"United States\" in the search bar and a \"Continue\" button.' data-original=\"https://static.semrush.com/blog/uploads/media/e9/cd/e9cda127a942faeebbc62cc2b2327519/a3176288d2b76d56fb56d3e74a051a8b/original.png\" height=\"662\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/e9/cd/e9cda127a942faeebbc62cc2b2327519/a3176288d2b76d56fb56d3e74a051a8b/AD_4nXdpai-N5PsR1mvWtviNw0IjDIGrrBTtG--yZFZSlJ25NPbbiyVgupqOIrl-6Ia1vQll3RD_BvdrNOCw0Z4SzcnBYnZn3dbbJRQoi_ZI3J5gonKOuOmStrlk5sSx7MGYwklyBtjQHeIgCbjSudxBQLq1nEBR.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eTo import data from your keyword mapping spreadsheet, choose “\u003cstrong\u003eManually\u003c/strong\u003e” or “\u003cstrong\u003eFile\u003c/strong\u003e” and follow the instructions.\u003c/p\u003e\u003caside class=\"tip-box\"\u003e\u003cdiv class=\"tip-box_title\"\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eNote\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv class=\"tip-box_text-wrapper\"\u003e\u003cp\u003e\u003cem\u003eEach keyword and page pairing uses one \u003c/em\u003e\u003ca href=\"https://www.semrush.com/kb/856-subscription-plans-comparison#seo-ideas\"\u003e\u003cem\u003eSEO Ideas Unit\u003c/em\u003e\u003c/a\u003e\u003cem\u003e, so consider importing only primary keywords.\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003c/aside\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='\"Add pages to optimize\" page with \"Manually” or “File” options highlighted with a purple box and arrow.' data-original=\"https://static.semrush.com/blog/uploads/media/1c/01/1c012e4eed3b6d5f6a54cb63891fc11b/cbb5cf7e6629f46d00b054585d78e676/original.png\" height=\"568\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/1c/01/1c012e4eed3b6d5f6a54cb63891fc11b/cbb5cf7e6629f46d00b054585d78e676/AD_4nXf0L1jbiXHm8BXuLfMbMhJexCVUnwyNF-UwbsIEaG9YtJdXUfJ8gZQE8dQI6EgG8nF035Xi3RerOSXfHLFM303Ff2STOBrzgehi309wNSIoQKhukYfIegAhoKeLxL7KOptc4WfxGnjqkC8Bhmipz2KDrcI.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eOnce setup is complete, go to the “\u003cstrong\u003eOptimization \u003c/strong\u003e\u003cstrong\u003eIdeas\u003c/strong\u003e” tab.\u003c/p\u003e\u003cp\u003eThe tool prioritizes your pages based on the total volume and number of optimization ideas.\u003c/p\u003e\u003cp\u003eClick on the “\u003cstrong\u003e# ideas\u003c/strong\u003e” button next to a specific page to view all the ideas and start taking action.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='“Optimization Ideas” tab, showing data entries and two buttons indicating \"# ideas,\" one of which is highlighted in purple.' data-original=\"https://static.semrush.com/blog/uploads/media/74/f8/74f80b393204fe8fc3af8a4bf055f8d3/dde15daf7784dfe797e5841a2c0eebb2/original.png\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/74/f8/74f80b393204fe8fc3af8a4bf055f8d3/dde15daf7784dfe797e5841a2c0eebb2/AD_4nXeLtz0s46JGW-T0cdJKeKnx6bwgMPtT3hh9jTISnjEShs-c263aeNr2x2DHRitpJnQGnXLzKR2jiVV9-cis5nOXBJ_Q6S1IjQpKCF-FBFcAoMX0NmeelQs373FqDbS3j09Rw2tLGnOYTNc7_IbzfyGKgPSo.png\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eYou might see ideas relating to content, backlinks, technical issues, etc.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"On Page SEO Checker page with ideas relating to content, backlinks, technical issues, and user experience.\" data-original=\"https://static.semrush.com/blog/uploads/media/e0/8f/e08f3094540492221faa8050771fcaf5/20f8afa45b5df1fed6c0280077efe2c1/original.png\" height=\"1514\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/e0/8f/e08f3094540492221faa8050771fcaf5/20f8afa45b5df1fed6c0280077efe2c1/AD_4nXcF3gb-EENiuBpaWYrrwqMomW23KuMZR2b8sxz--CS_SCqmd_BIShc65OfKseja1AEvOgsUTzvKr8484OTuT5J53ImeovWVvWUv_z38cpZT9xS55yd6kR9E3HHCelojrIWSfVrYl9c-FrCM7zqx_An_VKU.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eWhen you’re ready to optimize a page, apply \u003ca href=\"https://www.semrush.com/blog/on-page-seo/\" style=\"text-decoration:none\"\u003eon-page SEO\u003c/a\u003e techniques.\u003c/p\u003e\u003cp\u003eStart by using the primary keyword in the following elements:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003ca href=\"https://www.semrush.com/blog/title-tag/\" style=\"text-decoration:none\"\u003e\u003cstrong\u003eTitle tag\u003c/strong\u003e\u003c/a\u003e: The title that can appear in search results \u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003ca href=\"https://www.semrush.com/blog/meta-description/\" style=\"text-decoration:none\"\u003e\u003cstrong\u003eMeta description\u003c/strong\u003e\u003c/a\u003e: The page description that can appear in search results\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003ca href=\"https://www.semrush.com/blog/h1-tag/\" style=\"text-decoration:none\"\u003e\u003cstrong\u003eH1 tag\u003c/strong\u003e\u003c/a\u003e: The title that appears on the page\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eBody content\u003c/strong\u003e: The main copy on the page\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eAlso, use \u003ca href=\"https://www.semrush.com/blog/secondary-keywords/\" style=\"text-decoration:none\"\u003esecondary keywords\u003c/a\u003e(the other keywords grouped to the pillar page or subpage) naturally throughout the body content. Subheadings make particularly good locations for keyword variants.\u003c/p\u003e\u003cp\u003eFor more advice, check out our \u003ca href=\"https://www.semrush.com/blog/on-page-seo-checklist/\" style=\"text-decoration:none\"\u003eon-page SEO checklist\u003c/a\u003e.\u003c/p\u003e\u003caside class=\"tip-box\"\u003e\u003cdiv class=\"tip-box_title\"\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eTip\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv class=\"tip-box_text-wrapper\"\u003e\u003cp\u003e\u003cem\u003eMake sure to update the “Status” and “Last Updated” columns in your keyword map after updating a page. So you know when it might be due for another refresh.\u003c/em\u003e\u003cbr\u003e \u003c/p\u003e\u003cp\u003e\u003cimg alt='Template displaying \"Status\" and \"Last Updated\" columns; one row highlights statuses \"To optimize\" and \"Updated.\"' src=\"https://static.semrush.com/blog/uploads/media/2a/55/2a55cb9bc5ed068956f697a3db097e4d/ab636b0bc5fb461d9b72d588dce5674d/AD_4nXfh0ZKtUmxIOzwjX97EA_Y9kXI--x-YVG5UFLEm4iUo0t070J-aWHDkBwMuprgR-e3TXQdvdc79y7Mnghqj-HzmVmNHki3ENptuAsH7bm1dIz6sdRMw9n_r5Dp1_nBwuIvlpAGxGxV_0KABmWDyEqYJRF-g.png\" loading=\"lazy\" width=\"1010\" height=\"1240\"\u003e\u003c/p\u003e\u003c/div\u003e\u003c/aside\u003e\u003cp\u003e[create-campaign destination_url=\"https://www.semrush.com/on-page-seo-checker/\" show_input=\"false\" header=\"Get Optimization Ideas\" text=\"with the On Page SEO Checker\" button_text=\"Sign Up Now\" bg_images=\"https://static.semrush.com/blog/uploads/media/96/fd/96fd495930d058321d5f78f5554aff88/trial-superbanner-1.png\" bg_button=\"-success\"]\u003c/p\u003e\u003ch3\u003eFill Content Gaps with New Content\u003c/h3\u003e\u003cp\u003eAfter optimizing existing pages, the next step is to fill any content gaps you discovered. You’ll need to create \u003ca href=\"https://www.semrush.com/blog/quality-content/\" style=\"text-decoration:none\"\u003equality content\u003c/a\u003e that’s tailored to your target audience—and optimized for search intent.\u003c/p\u003e\u003cp\u003eFilter the “Status” column in your keyword map to focus on URLs you flagged “To create.” \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='Keyword mapping template section displaying filtering of the \"Status\" column to show results flagged \"To create.\"' data-original=\"https://static.semrush.com/blog/uploads/media/3a/40/3a403caa6798501dd2727e3fbc2f2546/ac22614551bd5641ef0db16381739763/original.png\" height=\"1322\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/3a/40/3a403caa6798501dd2727e3fbc2f2546/ac22614551bd5641ef0db16381739763/AD_4nXdcHeu5OH93_O46t0YASYAkSYTmIKvHx3joHS5KpE_5_ywH-ns2uS4eRNgcAerr7nJhvtwENGUkqWscS5LJLZSZ1NSLKxQPFLREXpxn9pTt-JOI1LqHjCsowDk4fE8nh_oWEb4kqXduAHhKOnhEoWa_b_ua.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eConsider prioritizing your efforts based on total search volume, keyword difficulty, and other factors. \u003c/p\u003e\u003cp\u003eFor help creating a search-optimized page, use Semrush’s \u003ca href=\"https://www.semrush.com/seo-content-template/\" style=\"text-decoration:none\"\u003eSEO Content Template\u003c/a\u003e.\u003c/p\u003e\u003cp\u003eSimply enter the target keywords of a pillar page or subpage. \u003c/p\u003e\u003cp\u003eThen, choose your country, language, and device settings. And click “\u003cstrong\u003eCreate content template\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Semrush's SEO Content Template interface with the keywords field filled out and a button to \u0026quot;Create content template.\u0026quot;\" data-original=\"https://static.semrush.com/blog/uploads/media/6e/d3/6ed318c3d717d3676de04eafaa7b1efb/8f1a4c3814bd9a086b5a55869781fcff/original.png\" height=\"572\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/6e/d3/6ed318c3d717d3676de04eafaa7b1efb/8f1a4c3814bd9a086b5a55869781fcff/AD_4nXcnlTuwoXx8OwIsNhXJCT5Z7h_di0Ws80oI9GG-0ecEiQoSKJswV9PdulTtfXxRQsAMQEMF6Sy3gyctBuC24Yc3hPWVnGqfeFy0hN2nw9pyohnbgxZBAjj7vial3JL7JLJ5ac9y2sdHxYL5ODsMqsZBDig5.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThe tool provides suggestions based on the top 10 results for your target keyword(s). \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"SEO Content Template analysis report showcasing suggestions based on the top 10 results for the target keyword(s).\" data-original=\"https://static.semrush.com/blog/uploads/media/57/15/5715eaf77f9d7fbff72e674a14fcb2d2/60365c2acd1a1852ed99b6b6645f44a6/original.png\" height=\"1056\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/57/15/5715eaf77f9d7fbff72e674a14fcb2d2/60365c2acd1a1852ed99b6b6645f44a6/AD_4nXcC3UvU5NrPNCEfmMAe4-_pb0RtipkWaKidqvxijva7nvwC6oGq3Fpbuld5K2VPSmyxU-kUFF54QIIh5cm0r4xSnAkgaDUXQQsfeOi-rkbJ_SgDGU8ciY35wCuFiOFefdSAkxoojf287HUDzPdv8S4iy5va.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eYou’ll see:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003ca href=\"https://www.semrush.com/blog/semantic-keywords/\" style=\"text-decoration:none\"\u003eSemantically related keywords\u003c/a\u003e\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003ca href=\"https://www.semrush.com/blog/link-building/\" style=\"text-decoration:none\"\u003eLink building\u003c/a\u003e prospects\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eRecommended readability score\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eRecommended text length\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eHow your competitors use target keywords\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eBasic recommendations for the title, meta description, H1, and body content \u003c/li\u003e\u003c/ul\u003e\u003cp\u003eIf you’re ready to start writing new content, go to the “\u003cstrong\u003eReal-time Content Check\u003c/strong\u003e” tab and select “\u003cstrong\u003eOpen in SEO Writing Assistant\u003c/strong\u003e.” \u003c/p\u003e\u003cp\u003eOr, send pillar pages and subpages directly from the \u003ca href=\"https://www.semrush.com/analytics/keywordmanager/\" style=\"text-decoration:none\"\u003eKeyword Strategy Builder\u003c/a\u003e to the \u003ca href=\"https://www.semrush.com/swa/\" style=\"text-decoration:none\"\u003eSEO Writing Assistant\u003c/a\u003e by clicking the “\u003cstrong\u003eWrite content\u003c/strong\u003e” button to the right of any pillar page or subpage. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='Keyword Strategy Builder with \"why is my puppy so aggressive\" and its associated \"Write content\" button highlighted.' data-original=\"https://static.semrush.com/blog/uploads/media/61/a8/61a8a0c22238007c23b5d4d044d75808/e1a81c8bbf3345c6a47e54abb430aa52/original.png\" height=\"774\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/61/a8/61a8a0c22238007c23b5d4d044d75808/e1a81c8bbf3345c6a47e54abb430aa52/AD_4nXfuZIppnunNTyGf36ZGzEL9XeocXS8hS2dd0qo-fYP_6pcqbYJootl86tK-6WrI7P_4uNNFZuR3HL9QHuzq8FNtKsQMJtfQ6-TBMe8mX-5g_l-Q5PhAKczSaZFmE6Wzzjwf1N3gUeyoUBoXS_594Sz9q4TO.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eAs you write, the SEO Writing Assistant evaluates your content’s SEO, readability, originality, and tone of voice in real time. And provides suggestions to improve your score.\u003c/p\u003e\u003cp\u003eLike adding the keywords identified in the Keyword Strategy Builder into your headings and body content: \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"SEO Writing Assistant showing an article draft on puppy aggression and related SEO keyword suggestions.\" data-original=\"https://static.semrush.com/blog/uploads/media/9b/02/9b023214c02d3fd54d137de001073407/d5c7f53748a5fc020d47bb4fcb2ca170/original.png\" height=\"1279\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/9b/02/9b023214c02d3fd54d137de001073407/d5c7f53748a5fc020d47bb4fcb2ca170/AD_4nXe0k-O58CtzVgSoSbUNo0P_pIJT59le4OkZPvh_eVKEGB3FQ6qVW8anfc5MIewKW-ZrFE1pkEzw10lFIRrmzvqiSsldGYWiJTrLpkcoZ9MO5tOXGI1HsAih2sQ9lAmC4mPeymrX5zzzfrNn9UeoQWtVPgBo.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eIf you get stuck, the Smart Writer tools can help. \u003c/p\u003e\u003cp\u003eClick “\u003cstrong\u003eAsk AI\u003c/strong\u003e” to ask a question and get an AI generated output you can use in your article. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='SEO Writing Assistant with a writing assistance tool interface featuring \"Smart Writer\" and an \"Ask AI\" option on the right.' data-original=\"https://static.semrush.com/blog/uploads/media/58/55/585562758f373cab9a10674b329b9986/0a751b029edbcae2f3b6c0e58d6dbc60/original.png\" height=\"990\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/58/55/585562758f373cab9a10674b329b9986/0a751b029edbcae2f3b6c0e58d6dbc60/AD_4nXex-PHMCB88Yh8kmsKq20kvbu3KUijF4_hw3Me9x9MHVCPwk8XhuxdIprGo3weKpuooFWJdHi4xqvSajHO6lvTBKgb6eNUgZyhLqaLdUmjopw3CwryZ-KVYAIH1z0_Iq_PERQEY5LuCMPuSoWq0C2sNH8Bj.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003caside class=\"tip-box\"\u003e\u003cdiv class=\"tip-box_title\"\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eTip\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv class=\"tip-box_text-wrapper\"\u003e\u003cp\u003e\u003cem\u003eAfter you write and publish a page, update the “Status” and “Last Updated” columns in your keyword map. So you know when it might be due for a refresh.\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003c/aside\u003e\u003cp\u003e[create-campaign destination_url=\"https://www.semrush.com/swa/\" show_input=\"false\" header=\"Easily Draft Pillar Pages and Subpages\" text=\"with the SEO Writing Assistant\" button_text=\"Sign Up Now\" bg_images=\"https://static.semrush.com/blog/uploads/media/96/fd/96fd495930d058321d5f78f5554aff88/trial-superbanner-1.png\" bg_button=\"-success\"]\u003c/p\u003e\u003ch3\u003eUse Keyword-Rich Anchor Text\u003c/h3\u003e\u003cp\u003eGoogle uses \u003ca href=\"https://www.semrush.com/blog/anchor-text/\" style=\"text-decoration:none\"\u003eanchor text\u003c/a\u003e (the text that links are attached to) to understand what linked pages are about.\u003c/p\u003e\u003cp\u003eSo, keyword-rich anchor text can help you establish relevance for target keywords. And get higher rankings.\u003c/p\u003e\u003cp\u003eReference your keyword map when building \u003ca href=\"https://www.semrush.com/blog/internal-links/\" style=\"text-decoration:none\"\u003einternal links\u003c/a\u003e on your website (i.e., links from one page on your website to another). And optimize your anchor text accordingly.\u003c/p\u003e\u003cp\u003eFor example, when linking to “/guide-to-aggressive-dogs/,” try to use anchor text like “aggressive dogs.” Or a secondary keyword, such as “how to stop dog aggression.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Google Sheets keyword mapping template with one subpage and one keyword highlighted by purple boxes.\" data-original=\"https://static.semrush.com/blog/uploads/media/5f/01/5f01b5bfaacf3439f9a633c37b10ed9a/0d3ffd096d39feb3786bc9568d899313/original.png\" height=\"933\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/5f/01/5f01b5bfaacf3439f9a633c37b10ed9a/0d3ffd096d39feb3786bc9568d899313/AD_4nXdVq4XQ5k4U078f5j4Vn04koG0RK4yJdaxyuWBtQIhft7YPwO_Qnsr-gsAzpEuzbcdHdCflwSgCd6aIWxzURhoUpUPv_sPK7pUQ2bsMMQMmTem2nxgg_71IQp7O4AjlJIM89WCXspsGnQ0RYBWMK4qYZ2yN.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eKeyword-rich \u003ca href=\"https://www.semrush.com/blog/what-are-backlinks/\" style=\"text-decoration:none\"\u003ebacklinks\u003c/a\u003e (links from other sites) can be even more helpful for SEO. Especially if they come from relevant, high-quality sites.\u003c/p\u003e\u003cp\u003eHowever, it’s important to follow \u003ca href=\"https://developers.google.com/search/docs/essentials/spam-policies\" style=\"text-decoration:none\"\u003eGoogle’s link spam guidelines\u003c/a\u003e when \u003ca href=\"https://www.semrush.com/blog/link-building/\" style=\"text-decoration:none\"\u003elink building\u003c/a\u003e.\u003c/p\u003e\u003cp\u003eFor example, Google states that users shouldn’t pay for links with optimized anchor text. \u003c/p\u003e\u003caside class=\"tip-box\"\u003e\u003cdiv class=\"tip-box_title\"\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eTip\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv class=\"tip-box_text-wrapper\"\u003e\u003cp\u003e\u003cem\u003eSemrush’s \u003c/em\u003e\u003ca href=\"https://www.semrush.com/backlink_audit/\"\u003e\u003cem\u003eBacklink Audit\u003c/em\u003e\u003c/a\u003e\u003cem\u003e tool allows you to review your backlinks’ anchor text. 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