How Retail Media Drives Consumer Engagement and Brand Loyalty

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Steve Triplett, SVP of Advertising Sales at Vibenomics, highlights key trends that show how in-store <a href="https://vibenomics.com/2024/12/2025-the-year-retail-media-finds-its-true-north/">retail media</a> is reshaping consumer engagement and influencing purchase decisions. Here’s how it’s making a difference:</p> <div style="height:31px" aria-hidden="true" class="wp-block-spacer"></div> <p class="has-medium-font-size"><strong>In-Store Media: The Power of Immediacy </strong></p> <p>In today’s retail environment, the immediacy of in-store media plays a pivotal role in influencing purchase decisions right at the <a href="https://vibenomics.com/2024/08/in-store-advertising-the-influence-on-shopper-behavior/">point of purchase</a>. As shoppers move through aisles, they are in a moment of discovery, making in-store ads highly relevant and impactful compared to traditional offsite media like TV or social platforms. The ability to deliver tailored messages in real-time, just before a consumer makes their purchase, creates a powerful connection that drives instant action.</p> <p>Looking ahead to 2025, brands will increasingly recognize that in-store media bridges the gap between online engagement and immediate purchase. With consumers at the point of decision, these ads don’t just drive sales—they build lasting relationships. When brands deliver timely, relevant content in-store, they create meaningful experiences that resonate with shoppers, strengthening emotional bonds and cultivating brand loyalty for the long term.</p> <div style="height:31px" aria-hidden="true" class="wp-block-spacer"></div> <p class="has-medium-font-size"><strong>First Party Data: The Future of Advertising</strong></p> <p>The rise of data privacy regulations and the shift away from third-party cookies will not slow the growth of retail media—if anything, it will accelerate it. While some channels struggle with the implications of cookie elimination, retail media has a built-in advantage. By leveraging first-party data gathered directly from customers, brands can continue to deliver highly relevant, <a href="https://vibenomics.com/solutions/creative-services/">targeted ads</a> without compromising consumer privacy.</p> <p>As consumers become more cautious about how their data is used, retail media’s reliance on first-party relationships will only increase its value. This approach ensures compliance with privacy laws and guarantees that brands can maintain effective targeting and personalization across multi-channel tactics. Additionally, by using first-party data to deliver personalized experiences, brands reinforce a sense of trust and reliability with consumers. This transparency is crucial for fostering loyalty—consumers are more likely to remain true to brands that prioritize privacy and deliver personalized, meaningful experiences based on their preferences and behaviors.</p> <div style="height:31px" aria-hidden="true" class="wp-block-spacer"></div> <p class="has-medium-font-size"><strong>Brand Safety in a Fragmented Digital World </strong></p> <p>In a digital world filled with concerns about transparency and safety, in-store media offers brands a much-needed sense of security. High-profile incidents of ads placed next to controversial or inappropriate content online have made brand safety a top priority for marketers. As a result, many brands are shifting their advertising dollars toward controlled environments, such as monitored <a href="https://vibenomics.com/2024/07/unlocking-retail-insights-from-vibenomics-latest-white-paper/">retail</a> spaces, where someone can carefully manage ad placement.</p> <p>In 2025, this shift will solidify in-store media’s position as a top choice for advertisers. The “brand safety” advantage it offers—guaranteeing clean and reliable ad placements—will be crucial in attracting more advertising spend. This trust extends beyond just protecting the brand’s image; it plays a pivotal role in deepening brand loyalty. Consumers are more likely to stay loyal to brands that demonstrate a commitment to maintaining a safe and respectful environment for their messages, particularly when ads are delivered through spaces they associate with quality and reliability. When consumers feel safe in the environments where they interact with a brand, they’re more likely to continue engaging with and purchasing from that brand in the future.</p> <div style="height:31px" aria-hidden="true" class="wp-block-spacer"></div> <p class="has-medium-font-size"><strong>Conclusion</strong></p> <p>Retail media is more than just a portfolio of marketing tools—it’s a powerful way to engage consumers at the various stages of the shopping journey, influence purchase decisions, and ensure brand safety in an increasingly complex digital world. As we look to the year ahead, in-store media’s role in driving consumer engagement and loyalty will only grow, offering brands a unique opportunity to influence decisions at the most critical stage of the buying journey. By prioritizing safety, personalization, and immediacy in their in-store media strategies, brands can not only capture attention but also build lasting relationships that keep consumers coming back.</p> <div style="height:31px" aria-hidden="true" class="wp-block-spacer"></div> <p class="has-medium-font-size"><strong>Getting Started With Vibenomics</strong></p> <p>Vibenomics is a leading in-store advertising provider, reaching over 170 million unique shoppers and 1 billion shopping visits monthly. Our platform enables brands to deliver impactful audio, display, and experiential ads to engage consumers in real time. </p> <p>Ready to elevate your retail media strategy with in-store audio? Click <a href="https://vibenomics.com/contact/">here</a> to engage with Vibenomics today!</p> <div class="latest-posts post-footer"> <div class="post"> <div class="post-tags"> <div class="post-tag"> In-Store Advertising </div> <div class="post-tag"> In-Store Audio </div> <div class="post-tag"> Industry Insights </div> <div class="post-tag"> Retail Media </div> <div class="post-tag"> Shopper Engagement </div> </div> </div> </div> </article>  <div class="d-lg-none d-grid mt-4"> <div class="share-container"> <a class="share-item" href="#" onclick="copyUrl(event)" data-bs-toggle="tooltip" data-bs-title="Copy Link"> <img src="https://vibenomics.com/wp-content/themes/vibenomics/assets/images/icons/share-copy.svg" alt="Copy Link" /> </a> <a class="share-item" href="//linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fvibenomics.com%2F2025%2F01%2Fhow-retail-media-drives-consumer-engagement-and-brand-loyalty%2F" target="_blank" data-bs-toggle="tooltip" data-bs-title="Share on LinkedIn"> <img src="https://vibenomics.com/wp-content/themes/vibenomics/assets/images/icons/share-social-linkedin.svg" alt="Share on LinkedIn" /> </a> <a class="share-item" href="//facebook.com/sharer/sharer.php?u=https%3A%2F%2Fvibenomics.com%2F2025%2F01%2Fhow-retail-media-drives-consumer-engagement-and-brand-loyalty%2F" target="_blank" data-bs-toggle="tooltip" data-bs-title="Share on Facebook"> <img src="https://vibenomics.com/wp-content/themes/vibenomics/assets/images/icons/share-social-facebook.svg" alt="Share on Facebook" /> </a> <a class="share-item" href="https://x.com/share?url=https%3A%2F%2Fvibenomics.com%2F2025%2F01%2Fhow-retail-media-drives-consumer-engagement-and-brand-loyalty%2F" target="_blank" data-bs-toggle="tooltip" data-bs-title="Share on X"> <img src="https://vibenomics.com/wp-content/themes/vibenomics/assets/images/icons/share-social-x.svg" alt="Share on X" /> </a> </div> </div> </div> </div> </div> </section> <section> <div class="container"> <div class="row"> <div class="col-xs-12 col-lg-8"> <div class="heading mb-3"> The Latest Vibe </div> <div class="subheading subtext"> Explore cutting-edge strategies and elevate your Retail Media game with The Latest Vibe </div> </div> <div class="col-xs-12 col-lg-4 text-right"> <a type="button" class="button button-primary mt-3 mt-lg-0" href="https://vibenomics.com/blog/"> View All Posts </a> </div> </div> </div> <div class="container"> <div class="row"> <div class="col"> <div class="glide latest-posts"> <div class="glide__track" data-glide-el="track"> <ul class="glide__slides"> <li class="glide__slide"> <a class="post" href="https://vibenomics.com/2024/07/unlocking-retail-insights-from-vibenomics-latest-white-paper/" title="Unlocking Retail Insights from Vibenomics' Latest White Paper"> <div class="post-image"> <img width="1200" height="628" src="https://vibenomics.com/wp-content/uploads/2024/07/Blog-Post-Images_White-Paper-Blog.jpg" class="attachment-full size-full wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://vibenomics.com/wp-content/uploads/2024/07/Blog-Post-Images_White-Paper-Blog.jpg 1200w, https://vibenomics.com/wp-content/uploads/2024/07/Blog-Post-Images_White-Paper-Blog-300x157.jpg 300w, https://vibenomics.com/wp-content/uploads/2024/07/Blog-Post-Images_White-Paper-Blog-1024x536.jpg 1024w, https://vibenomics.com/wp-content/uploads/2024/07/Blog-Post-Images_White-Paper-Blog-768x402.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </div> <div class="post-date"> July 16, 2024 </div> <div class="post-title"> <div class="title-text text-bold"> Unlocking Retail Insights from Vibenomics' Latest White… </div> <img src="https://vibenomics.com/wp-content/themes/vibenomics/assets/images/icons/arrow-right-diagonal.svg" alt="Arrow" /> </div> <div class="post-excerpt"> Retail media is booming, transforming how brands engage with consumers at the point of purchase. 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However, new data collected by Vibenomics through Suzy Market Research sheds light on the effectiveness of in-store… </div> <div class="post-tags"> <div class="post-tag"> In-Store Advertising </div> <div class="post-tag"> In-Store Audio </div> <div class="post-tag"> Shopper Engagement </div> </div> </a></li> <li class="glide__slide"> <a class="post" href="https://vibenomics.com/2025/02/sound-strategy-how-in-store-audio-empowers-brands-to-compete-with-private-label/" title="Sound Strategy: How In-Store Audio Empowers Brands To Compete With Private Label"> <div class="post-image"> <img width="1200" height="628" src="https://vibenomics.com/wp-content/uploads/2025/02/Blog-Post-Image_Sound-Strategy.jpg" class="attachment-full size-full wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://vibenomics.com/wp-content/uploads/2025/02/Blog-Post-Image_Sound-Strategy.jpg 1200w, https://vibenomics.com/wp-content/uploads/2025/02/Blog-Post-Image_Sound-Strategy-300x157.jpg 300w, https://vibenomics.com/wp-content/uploads/2025/02/Blog-Post-Image_Sound-Strategy-1024x536.jpg 1024w, https://vibenomics.com/wp-content/uploads/2025/02/Blog-Post-Image_Sound-Strategy-768x402.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </div> <div class="post-date"> February 18, 2025 </div> <div class="post-title"> <div class="title-text text-bold"> Sound Strategy: How In-Store Audio Empowers Brands… </div> <img src="https://vibenomics.com/wp-content/themes/vibenomics/assets/images/icons/arrow-right-diagonal.svg" alt="Arrow" /> </div> <div class="post-excerpt"> In recent years, many shoppers have turned to private label products as an affordable alternative to branded goods, particularly amid inflation and rising costs. With the growth of store brands… </div> <div class="post-tags"> </div> </a></li> <li class="glide__slide"> <a class="post" href="https://vibenomics.com/2025/01/how-retail-media-drives-consumer-engagement-and-brand-loyalty/" title="How Retail Media Drives Consumer Engagement and Brand Loyalty"> <div class="post-image"> <img width="1200" height="628" src="https://vibenomics.com/wp-content/uploads/2025/01/Blog-Post-Image_Jan-2025-Blogjpg.jpg" class="attachment-full size-full wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://vibenomics.com/wp-content/uploads/2025/01/Blog-Post-Image_Jan-2025-Blogjpg.jpg 1200w, https://vibenomics.com/wp-content/uploads/2025/01/Blog-Post-Image_Jan-2025-Blogjpg-300x157.jpg 300w, https://vibenomics.com/wp-content/uploads/2025/01/Blog-Post-Image_Jan-2025-Blogjpg-1024x536.jpg 1024w, https://vibenomics.com/wp-content/uploads/2025/01/Blog-Post-Image_Jan-2025-Blogjpg-768x402.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </div> <div class="post-date"> January 23, 2025 </div> <div class="post-title"> <div class="title-text text-bold"> How Retail Media Drives Consumer Engagement and… </div> <img src="https://vibenomics.com/wp-content/themes/vibenomics/assets/images/icons/arrow-right-diagonal.svg" alt="Arrow" /> </div> <div class="post-excerpt"> As the advertising landscape evolves, in-store media is becoming an increasingly critical tool for brands looking to connect with consumers and foster lasting loyalty. </div> <div class="post-tags"> <div class="post-tag"> In-Store Advertising </div> <div class="post-tag"> In-Store Audio </div> <div class="post-tag"> Industry Insights </div> <div class="post-tag"> Retail Media </div> <div class="post-tag"> Shopper Engagement </div> </div> </a></li> <li class="glide__slide"> <a class="post" href="https://vibenomics.com/2024/12/2025-the-year-retail-media-finds-its-true-north/" title="2025: The Year Retail Media Finds Its True North"> <div class="post-image"> <img width="1200" height="628" src="https://vibenomics.com/wp-content/uploads/2024/12/Blog-Post-Images_True-North.jpg" class="attachment-full size-full wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://vibenomics.com/wp-content/uploads/2024/12/Blog-Post-Images_True-North.jpg 1200w, https://vibenomics.com/wp-content/uploads/2024/12/Blog-Post-Images_True-North-300x157.jpg 300w, https://vibenomics.com/wp-content/uploads/2024/12/Blog-Post-Images_True-North-1024x536.jpg 1024w, https://vibenomics.com/wp-content/uploads/2024/12/Blog-Post-Images_True-North-768x402.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </div> <div class="post-date"> December 17, 2024 </div> <div class="post-title"> <div class="title-text text-bold"> 2025: The Year Retail Media Finds Its… </div> <img src="https://vibenomics.com/wp-content/themes/vibenomics/assets/images/icons/arrow-right-diagonal.svg" alt="Arrow" /> </div> <div class="post-excerpt"> At a moment when digital advertising feels more uncertain than ever, industry experts point to an unlikely hero — the physical store — to resolve retail media's biggest challenges. </div> <div class="post-tags"> <div class="post-tag"> In-Store Advertising </div> <div class="post-tag"> In-Store Audio </div> <div class="post-tag"> Industry Insights </div> <div class="post-tag"> Omnichannel </div> <div class="post-tag"> Programmatic </div> <div class="post-tag"> Shopper Engagement </div> </div> </a></li> <li class="glide__slide"> <a class="post" href="https://vibenomics.com/2024/11/your-guide-to-influencing-holiday-shoppers/" title="Your Guide to Influencing Holiday Shoppers"> <div class="post-image"> <img width="1200" height="628" src="https://vibenomics.com/wp-content/uploads/2024/11/The-Monthly-Vibe_Nov-24_The-Garage1-4-1.jpg" class="attachment-full size-full wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://vibenomics.com/wp-content/uploads/2024/11/The-Monthly-Vibe_Nov-24_The-Garage1-4-1.jpg 1200w, https://vibenomics.com/wp-content/uploads/2024/11/The-Monthly-Vibe_Nov-24_The-Garage1-4-1-300x157.jpg 300w, https://vibenomics.com/wp-content/uploads/2024/11/The-Monthly-Vibe_Nov-24_The-Garage1-4-1-1024x536.jpg 1024w, https://vibenomics.com/wp-content/uploads/2024/11/The-Monthly-Vibe_Nov-24_The-Garage1-4-1-768x402.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </div> <div class="post-date"> November 19, 2024 </div> <div class="post-title"> <div class="title-text text-bold"> Your Guide to Influencing Holiday Shoppers </div> <img src="https://vibenomics.com/wp-content/themes/vibenomics/assets/images/icons/arrow-right-diagonal.svg" alt="Arrow" /> </div> <div class="post-excerpt"> The holiday season is here, and shoppers are eager to tackle their gift lists, find festive décor, and score seasonal deals. The holidays are essential for brands and retailers to… </div> <div class="post-tags"> <div class="post-tag"> In-Store Advertising </div> <div class="post-tag"> In-Store Audio </div> <div class="post-tag"> Industry Insights </div> <div class="post-tag"> Omnichannel </div> <div class="post-tag"> Retail Media </div> <div class="post-tag"> Shopper Engagement </div> </div> </a></li> <li class="glide__slide"> <a class="post" href="https://vibenomics.com/2024/10/the-future-of-omnichannel-retail-media-embracing-a-standardized-and-transparent-framework/" title="The Future of Omnichannel Retail Media: Embracing a Standardized and Transparent Framework"> <div class="post-image"> <img width="2500" height="1308" src="https://vibenomics.com/wp-content/uploads/2024/10/Blog-Post-Image_The-Future-of-Omnichannel-RM-1.jpg" class="attachment-full size-full wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://vibenomics.com/wp-content/uploads/2024/10/Blog-Post-Image_The-Future-of-Omnichannel-RM-1.jpg 2500w, https://vibenomics.com/wp-content/uploads/2024/10/Blog-Post-Image_The-Future-of-Omnichannel-RM-1-300x157.jpg 300w, https://vibenomics.com/wp-content/uploads/2024/10/Blog-Post-Image_The-Future-of-Omnichannel-RM-1-1024x536.jpg 1024w, https://vibenomics.com/wp-content/uploads/2024/10/Blog-Post-Image_The-Future-of-Omnichannel-RM-1-768x402.jpg 768w, https://vibenomics.com/wp-content/uploads/2024/10/Blog-Post-Image_The-Future-of-Omnichannel-RM-1-1536x804.jpg 1536w, https://vibenomics.com/wp-content/uploads/2024/10/Blog-Post-Image_The-Future-of-Omnichannel-RM-1-2048x1072.jpg 2048w" sizes="(max-width: 2500px) 100vw, 2500px" /> </div> <div class="post-date"> October 15, 2024 </div> <div class="post-title"> <div class="title-text text-bold"> The Future of Omnichannel Retail Media: Embracing a… </div> <img src="https://vibenomics.com/wp-content/themes/vibenomics/assets/images/icons/arrow-right-diagonal.svg" alt="Arrow" /> </div> <div class="post-excerpt"> As retail media networks expand, standardized measurement is more crucial than ever. </div> <div class="post-tags"> <div class="post-tag"> In-Store Advertising </div> <div class="post-tag"> Industry Insights </div> <div class="post-tag"> Omnichannel </div> <div class="post-tag"> Retail Media </div> </div> </a></li> <li class="glide__slide"> <a class="post" href="https://vibenomics.com/2024/09/your-guide-to-reaching-more-fall-shoppers-in-store/" title="Your Guide to Reaching More Fall Shoppers In-Store"> <div class="post-image"> <img width="1200" height="628" src="https://vibenomics.com/wp-content/uploads/2024/09/Blog-Post-Image_Reaching-Fall-Shoppers_Sept-2024-1.jpg" class="attachment-full size-full wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://vibenomics.com/wp-content/uploads/2024/09/Blog-Post-Image_Reaching-Fall-Shoppers_Sept-2024-1.jpg 1200w, https://vibenomics.com/wp-content/uploads/2024/09/Blog-Post-Image_Reaching-Fall-Shoppers_Sept-2024-1-300x157.jpg 300w, https://vibenomics.com/wp-content/uploads/2024/09/Blog-Post-Image_Reaching-Fall-Shoppers_Sept-2024-1-1024x536.jpg 1024w, https://vibenomics.com/wp-content/uploads/2024/09/Blog-Post-Image_Reaching-Fall-Shoppers_Sept-2024-1-768x402.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </div> <div class="post-date"> September 17, 2024 </div> <div class="post-title"> <div class="title-text text-bold"> Your Guide to Reaching More Fall Shoppers… </div> <img src="https://vibenomics.com/wp-content/themes/vibenomics/assets/images/icons/arrow-right-diagonal.svg" alt="Arrow" /> </div> <div class="post-excerpt"> According to surveys recently conducted by Vibenomics and Suzy Market Research on Fall and Halloween shopping behaviors, this season offers unique opportunities for businesses to engage with customers directly where… </div> <div class="post-tags"> <div class="post-tag"> In-Store Advertising </div> <div class="post-tag"> In-Store Audio </div> <div class="post-tag"> Industry Insights </div> <div class="post-tag"> Retail Media </div> <div class="post-tag"> Shopper Engagement </div> </div> </a></li> <li class="glide__slide"> <a class="post" href="https://vibenomics.com/2024/08/in-store-advertising-the-influence-on-shopper-behavior/" title="In-Store Advertising: The Influence on Shopper Behavior"> <div class="post-image"> <img width="1200" height="628" src="https://vibenomics.com/wp-content/uploads/2024/08/Blog-Images.jpg" class="attachment-full size-full wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://vibenomics.com/wp-content/uploads/2024/08/Blog-Images.jpg 1200w, https://vibenomics.com/wp-content/uploads/2024/08/Blog-Images-300x157.jpg 300w, https://vibenomics.com/wp-content/uploads/2024/08/Blog-Images-1024x536.jpg 1024w, https://vibenomics.com/wp-content/uploads/2024/08/Blog-Images-768x402.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </div> <div class="post-date"> August 27, 2024 </div> <div class="post-title"> <div class="title-text text-bold"> In-Store Advertising: The Influence on Shopper Behavior </div> <img src="https://vibenomics.com/wp-content/themes/vibenomics/assets/images/icons/arrow-right-diagonal.svg" alt="Arrow" /> </div> <div class="post-excerpt"> In today's competitive retail landscape, where 84% of retail sales continue to occur in-store, engaging consumers at the point of purchase is more critical than ever (Emarketer, May 2024). </div> <div class="post-tags"> </div> </a></li> <li class="glide__slide"> <a class="post" href="https://vibenomics.com/2024/07/part-two-key-takeaways-from-iabs-dooh-in-store-retail-media-playbook/" title="PART TWO: Key Takeaways from IAB's DOOH & In-Store Retail Media Playbook"> <div class="post-image"> <img width="1200" height="628" src="https://vibenomics.com/wp-content/uploads/2024/07/Blog-Post-Image_Part-2-Key-Takeaways-IAB-Playbook-3.jpg" class="attachment-full size-full wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://vibenomics.com/wp-content/uploads/2024/07/Blog-Post-Image_Part-2-Key-Takeaways-IAB-Playbook-3.jpg 1200w, https://vibenomics.com/wp-content/uploads/2024/07/Blog-Post-Image_Part-2-Key-Takeaways-IAB-Playbook-3-300x157.jpg 300w, https://vibenomics.com/wp-content/uploads/2024/07/Blog-Post-Image_Part-2-Key-Takeaways-IAB-Playbook-3-1024x536.jpg 1024w, https://vibenomics.com/wp-content/uploads/2024/07/Blog-Post-Image_Part-2-Key-Takeaways-IAB-Playbook-3-768x402.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> </div> <div class="post-date"> July 2, 2024 </div> <div class="post-title"> <div class="title-text text-bold"> PART TWO: Key Takeaways from IAB's DOOH… </div> <img src="https://vibenomics.com/wp-content/themes/vibenomics/assets/images/icons/arrow-right-diagonal.svg" alt="Arrow" /> </div> <div class="post-excerpt"> In the rapidly evolving world of retail media, understanding how to measure and optimize in-store advertising is crucial. Chapters 3 and 4 of the IAB's Digital Out of Home (DOOH)… </div> <div class="post-tags"> <div class="post-tag"> In-Store Advertising </div> <div class="post-tag"> Industry Insights </div> <div class="post-tag"> Retail Media </div> </div> </a></li> <li class="glide__slide"> <a class="post" href="https://vibenomics.com/2024/06/part-one-key-takeaways-from-iabs-dooh-in-store-retail-media-playbook/" title="PART ONE: Key Takeaways from IAB's DOOH & In-Store Retail Media Playbook"> <div class="post-image"> <img width="1200" height="628" src="https://vibenomics.com/wp-content/uploads/2024/06/Blog-Post-Image_Part-1-Key-Takeaways-IAB-Playbook-1.jpg" class="attachment-full size-full wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://vibenomics.com/wp-content/uploads/2024/06/Blog-Post-Image_Part-1-Key-Takeaways-IAB-Playbook-1.jpg 1200w, https://vibenomics.com/wp-content/uploads/2024/06/Blog-Post-Image_Part-1-Key-Takeaways-IAB-Playbook-1-300x157.jpg 300w, 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How Retail Media Drives Consumer Engagement and Brand Loyalty – Vibenomics