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Rulings - ASA | CAP
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We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation." /> <meta name="viewport" content="width=device-width, initial-scale=1"> <link rel="shortcut icon" href="/assets/img/favicon/favicon32x32.png" type="image/x-icon"> <link rel="stylesheet" type="text/css" href="https://fonts.googleapis.com/css?family=Roboto:400,300italic,300,400italic,700,700italic%7CQuicksand:700,400"> <link rel="stylesheet" type="text/css" href="/assets/css/lib/bootstrap.min.css"> <link rel="stylesheet" type="text/css" href="/assets/css/lib/icomoon.css"> <link rel="stylesheet" type="text/css" href="/assets/css/lib/magnific-popup.css"> <link rel="stylesheet" type="text/css" href="/assets/css/lib/timepicki.css"> <link rel="stylesheet" type="text/css" href="/assets/css/core/_3048f7ef.core.min.css"> <link rel="stylesheet" type="text/css" 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class="font-color-dark-grey">AdviceOnline</a></h4> <p>AdviceOnline entries provide guidance on interpreting the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing.</p> </div> </nav> </li> <li class="header-navigation-list-item has-mega-menu " > <a class="" href="https://www.asa.org.uk/issues-and-topics.html" >Issues and topics</a> <nav class="mega-menu"> <ul class="mega-menu-navigation"> <li class="mega-menu-navigation-item"> <a href="https://www.asa.org.uk/topic_category/social_and_political.html">Social and political</a> <div class="mega-menu-sub-nav"> <ul class="mega-menu-sub-nav-list"> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Beliefs_and_cultural_identity.html">Beliefs and cultural identity</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Privacy_and_popular_culture.html">Privacy and popular culture</a> </li> <li class="mega-menu-sub-nav-list-item"> <a 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href="https://www.asa.org.uk/topic_category/lifestyle_and_living.html">Lifestyle and living</a> <div class="mega-menu-sub-nav"> <ul class="mega-menu-sub-nav-list"> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Alcohol.html">Alcohol</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Clothing_shoes_and_jewellery.html">Clothing, shoes and jewellery</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Food_drink_and_supplements.html">Food, drink and supplements</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Gambling.html">Gambling</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Holidays_travel_and_motoring.html">Holidays, travel and motoring</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Home_and_garden.html">Home and garden</a> </li> <li 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class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Promotions_and_competitions.html">Promotions and competitions</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Property_sales_and_lettings.html">Property sales and lettings</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Recruitment_and_work.html">Recruitment and work</a> </li> </ul> </div> <!-- .mega-menu-sub-nav --> </li> <li class="mega-menu-navigation-item"> <a href="https://www.asa.org.uk/topic_category/technology_and_environment.html">Technology and environment</a> <div class="mega-menu-sub-nav"> <ul class="mega-menu-sub-nav-list"> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Animals_and_farming.html">Animals and farming</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Appliances_electronics_and_machinery.html">Appliances, electronics and machinery</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Computers_phones_and_telecoms.html">Computers, phones and telecoms</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Delivery_construction_and_logistics.html">Delivery, construction and logistics</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Utilities_energy_and_environment.html">Utilities, energy and environment</a> </li> </ul> </div> <!-- .mega-menu-sub-nav --> </li> <li class="mega-menu-navigation-item"> <a href="https://www.asa.org.uk/topic_category/health_and_beauty.html">Health and beauty</a> <div class="mega-menu-sub-nav"> <ul class="mega-menu-sub-nav-list"> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Beauty_products_grooming_and_hygiene.html">Beauty products, grooming and hygiene</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Cosmetic_surgery_and_procedures.html">Cosmetic surgery and procedures</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Health_conditions.html">Health conditions</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Medical_devices.html">Medical devices</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Medical_procedures_and_services.html">Medical procedures and services</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Medicines_remedies_and_therapies.html">Medicines, remedies and therapies</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/topic/Weight_and_slimming.html">Weight and slimming</a> </li> </ul> </div> <!-- .mega-menu-sub-nav --> </li> <li class="mega-menu-navigation-item"> <a href="https://www.asa.org.uk/media-channel.html">Media channel</a> <div class="mega-menu-sub-nav"> <ul class="mega-menu-sub-nav-list"> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/media_channel/Packaging_and_point_of_sale.html">Packaging and point of sale</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/media_channel/Online_catch_up_TV_and_radio_in_app_and_in_game.html">Online, catch-up TV and radio, in-app and in-game</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/media_channel/Mailings_email_phone_fax_and_messaging.html">Mailings, email, phone/fax and messaging</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/media_channel/Cinema.html">Cinema</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/media_channel/TV_and_radio_broadcast_only.html">TV and radio (broadcast only)</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/media_channel/Poster_and_other_out_of_home.html">Poster and other out of home</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/media_channel/Newspapers_magazines_and_printed_materials.html">Newspapers, magazines and printed materials</a> </li> </ul> </div> <!-- .mega-menu-sub-nav --> </li> <li class="mega-menu-navigation-item"> <a href="https://www.asa.org.uk/issues.html">Issue</a> <div class="mega-menu-sub-nav"> <ul class="mega-menu-sub-nav-list"> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/issue/Offensive.html">Offensive</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/issue/copy-advice-issue.html">Copy Advice Issue</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/issue/no-issue.html">No Issue</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/issue/miscellaneous-other.html">Miscellaneous/Other</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/issue/Misleading.html">Misleading</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/issue/harm-irresponsibility.html">Harm/Irresponsibility</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/issue/Harmful.html">Harmful</a> </li> </ul> </div> <!-- .mega-menu-sub-nav --> </li> </ul> <div class="mega-menu-featured-panel"> <div class="widget"> <img src="https://www.asa.org.uk/static/derivatives/navigation_feature_panel_de95608d9ec9661aae532370647937ea/083bb48f-0b88-4af4-b17b6931c76eaee5.jpg" alt="" class="widget-image" /> <h4> <a href="https://www.asa.org.uk/issues-and-topics.html" class="font-color-dark-grey">Issues and topics</a></h4> <p>Helpful information on the advertising rules and examples of previously published ASA rulings based upon topics, issues and 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class="title-section"> <div class="container"> <div class="row"> <div class="col-md-8"> <h1 class="heading">Rulings</h1> <h4>Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.</h4> </div> <div class="col-md-4"> <!-- Include share button --> <div class="share-page-widget"> <p class="share-page-widget-item-holder"> <a href="#" class="favourites-button element-with-icon" data-action = "add" data-target-id = "511774BF-AE6B-44BC-9A42B7CCC8B47993" data-target-type = "page" > <span class="font-icon font-icon-Artboard-Copy-295"></span> <strong>Add to my favourites</strong> </a> </p> </div> </div> </div> </div> </div> <!-- .title-section --> <!-- Search rulings --> <div class="search-widget"> <div class="container"> <form method="get" class="search-widget-form"> <input type="text" class="form-control" placeholder="What are you looking for?" name="q" value=""> <button class="search-btn"><span class="font-icon font-icon-search2 search-icon"></span> <span class="search-text">Search rulings</span></button> </form> </div> </div> <div class="container"> <!-- Breadcrumb --> <div class="breadcrumb"> <ul class="breadcrumb-list"> <li class="breadcrumb-list-item"> <a href="https://www.asa.org.uk/">Home</a> </li> <li class="breadcrumb-list-item"> <a href="https://www.asa.org.uk/codes-and-rulings.html">Codes and rulings</a> </li> <li class="breadcrumb-list-item"> Rulings </li> </ul> </div> <!-- .breadcrumb --> <!-- Contents --> <div class="contents"> <div class="row"> <div class="col-md-8"> <!-- Main content --> <div class="main-content"> <div class="toggle-tabs mod-mobile-accordion"> <div class="toggle-tabs-nav u-aligned-center"> <ul role="tablist"> <li class="is-active" > <a href="#rulings" role="tab" class="tab-button rulings-anchor" >Rulings <span class="font-color-grey">(2)</span></a></li> <li > <a href="#informally-resolved" role="tab" class="tab-button informally-resolved-anchor" >Informally resolved <span class="font-color-grey">(15)</span></a></li> <li > <a href="#mail-order-cases" role="tab" class="tab-button mail-order-cases-anchor" >Mail order cases <span class="font-color-grey">(0)</span></a></li> <li > <a href="#database-cases" role="tab" class="tab-button database-cases-anchor" >Database cases <span class="font-color-grey">(0)</span></a></li> </ul> </div> <div class="toggle-tabs-panel"> <div class="toggle-tabs-panel-item is-active" id="rulings"> <a href="#rulings" class="toggle-tabs-panel-item-header tab-button rulings-anchor">Rulings (2)</span></a> <div class="toggle-tabs-panel-item-content"> <!-- Results counter --> <ul class="icon-listing mod-bordered" id="tab-1"> <li class="icon-listing-item"> <a class="font-icon font-icon-Gavel icon-holder u-perfect-round" href="https://www.asa.org.uk/rulings/samsung-electronics--uk--ltd-a24-1252670-samsung-electronics--uk--ltd.html" target="_blank"></a> <div class="icon-listing-item-content"> <h4 class="heading"><a href="https://www.asa.org.uk/rulings/samsung-electronics--uk--ltd-a24-1252670-samsung-electronics--uk--ltd.html" target="_blank">Samsung Electronics (UK) Ltd</a></h4> <ul class="meta-listing"> <li class="meta-listing-item"> <span class="caption">Upheld</span> </li> <li class="meta-listing-item"> <span class="caption">Internet (website content)</span> </li> <li class="meta-listing-item"> <span class="caption">27 November 2024</span> </li> </ul> <p>A website promotion misleadingly described a promotional item as “free”, did not make clear promotional items would have to be purchased upfront before being redeemed via a cashback mechanism and omitted significant conditions. </p> </div> </li> <li class="icon-listing-item"> <a class="font-icon font-icon-Gavel icon-holder u-perfect-round" href="https://www.asa.org.uk/rulings/wizz-air-hungary-ltd-a24-1253458-wizz-air-hungary-ltd.html" target="_blank"></a> <div class="icon-listing-item-content"> <h4 class="heading"><a href="https://www.asa.org.uk/rulings/wizz-air-hungary-ltd-a24-1253458-wizz-air-hungary-ltd.html" target="_blank">Wizz Air Hungary Ltd</a></h4> <ul class="meta-listing"> <li class="meta-listing-item"> <span class="caption">Upheld</span> </li> <li class="meta-listing-item"> <span class="caption">Website (paid ad)</span> </li> <li class="meta-listing-item"> <span class="caption">27 November 2024</span> </li> </ul> <p>A paid-for Google ad for Wizz Air gave a misleading impression of their flights’ environmental impact by not making the basis of comparative claims clear or providing verifying information. </p> </div> </li> </ul> </div> </div> <div class="toggle-tabs-panel-item " id="informally-resolved"> <a href="#informally-resolved" class="toggle-tabs-panel-item-header tab-button informally-resolved-anchor">Informally resolved (15)</span></a> <div class="toggle-tabs-panel-item-content"> <!-- Results counter --> <ul class="icon-listing mod-bordered" id="tab-2"> <li class="icon-listing-item"> <div class="font-icon font-icon-Gavel icon-holder u-perfect-round"></div> <div class="icon-listing-item-content"> <h4 class="heading">AIBY Incorporated</h4> <ul class="meta-listing"> <li class="meta-listing-item"> <span class="caption">27 November 2024</span> </li> <li class="meta-listing-item"> <span class="caption">Number of complaints: 0</span> </li> </ul> <p> </p> </div> </li> <li class="icon-listing-item"> <div class="font-icon font-icon-Gavel icon-holder u-perfect-round"></div> <div class="icon-listing-item-content"> <h4 class="heading">Ambassador Cruise Holidays Ltd</h4> <ul class="meta-listing"> <li class="meta-listing-item"> <span class="caption">27 November 2024</span> </li> <li class="meta-listing-item"> <span class="caption">Number of complaints: 0</span> </li> </ul> <p> </p> </div> </li> <li class="icon-listing-item"> <div class="font-icon font-icon-Gavel icon-holder u-perfect-round"></div> <div class="icon-listing-item-content"> <h4 class="heading">Arnold Clark Automobiles Ltd</h4> <ul class="meta-listing"> <li class="meta-listing-item"> <span class="caption">27 November 2024</span> </li> <li class="meta-listing-item"> <span class="caption">Number of complaints: 0</span> </li> </ul> <p> </p> </div> </li> <li class="icon-listing-item"> <div class="font-icon font-icon-Gavel icon-holder u-perfect-round"></div> <div class="icon-listing-item-content"> <h4 class="heading">Community Fibre Ltd</h4> <ul class="meta-listing"> <li class="meta-listing-item"> <span class="caption">27 November 2024</span> </li> <li class="meta-listing-item"> <span class="caption">Number of complaints: 0</span> </li> </ul> <p> </p> </div> </li> <li class="icon-listing-item"> <div class="font-icon font-icon-Gavel icon-holder u-perfect-round"></div> <div class="icon-listing-item-content"> <h4 class="heading">DUSK (Retail) Ltd</h4> <ul class="meta-listing"> <li class="meta-listing-item"> <span class="caption">27 November 2024</span> </li> <li class="meta-listing-item"> <span class="caption">Number of complaints: 0</span> </li> </ul> <p> </p> </div> </li> <li class="icon-listing-item"> <div class="font-icon font-icon-Gavel icon-holder u-perfect-round"></div> <div class="icon-listing-item-content"> <h4 class="heading">Der Touristik UK Ltd t/a Kuoni</h4> <ul class="meta-listing"> <li class="meta-listing-item"> <span class="caption">27 November 2024</span> </li> <li class="meta-listing-item"> <span class="caption">Number of complaints: 0</span> </li> </ul> <p> </p> </div> </li> <li class="icon-listing-item"> <div class="font-icon font-icon-Gavel icon-holder u-perfect-round"></div> <div class="icon-listing-item-content"> <h4 class="heading">LARQ</h4> <ul class="meta-listing"> <li class="meta-listing-item"> <span class="caption">27 November 2024</span> </li> <li class="meta-listing-item"> <span class="caption">Number of complaints: 0</span> </li> </ul> <p> </p> </div> </li> <li class="icon-listing-item"> <div class="font-icon font-icon-Gavel icon-holder u-perfect-round"></div> <div class="icon-listing-item-content"> <h4 class="heading">MedExpress Enterprises Ltd</h4> <ul class="meta-listing"> <li class="meta-listing-item"> <span class="caption">27 November 2024</span> </li> <li class="meta-listing-item"> <span class="caption">Number of complaints: 0</span> </li> </ul> <p> </p> </div> </li> <li class="icon-listing-item"> <div class="font-icon font-icon-Gavel icon-holder u-perfect-round"></div> <div class="icon-listing-item-content"> <h4 class="heading">Merlin Entertainments Ltd</h4> <ul class="meta-listing"> <li class="meta-listing-item"> <span class="caption">27 November 2024</span> </li> <li class="meta-listing-item"> <span class="caption">Number of complaints: 0</span> </li> </ul> <p> </p> </div> </li> <li class="icon-listing-item"> <div class="font-icon font-icon-Gavel icon-holder u-perfect-round"></div> <div class="icon-listing-item-content"> <h4 class="heading">Nintendo UK Entertainment Ltd</h4> <ul class="meta-listing"> <li class="meta-listing-item"> <span class="caption">27 November 2024</span> </li> <li class="meta-listing-item"> <span class="caption">Number of complaints: 0</span> </li> </ul> <p> </p> </div> </li> <li class="icon-listing-item"> <div class="font-icon font-icon-Gavel icon-holder u-perfect-round"></div> <div class="icon-listing-item-content"> <h4 class="heading">Remedi Group Ltd t/a Remedi London</h4> <ul class="meta-listing"> <li class="meta-listing-item"> <span class="caption">27 November 2024</span> </li> <li class="meta-listing-item"> <span class="caption">Number of complaints: 0</span> </li> </ul> <p> </p> </div> </li> <li class="icon-listing-item"> <div class="font-icon font-icon-Gavel icon-holder u-perfect-round"></div> <div class="icon-listing-item-content"> <h4 class="heading">Renault UK Ltd t/a Dacia</h4> <ul class="meta-listing"> <li class="meta-listing-item"> <span class="caption">27 November 2024</span> </li> <li class="meta-listing-item"> <span class="caption">Number of complaints: 0</span> </li> </ul> <p> </p> </div> </li> <li class="icon-listing-item"> <div class="font-icon font-icon-Gavel icon-holder u-perfect-round"></div> <div class="icon-listing-item-content"> <h4 class="heading">Renault UK Ltd t/a Renault</h4> <ul class="meta-listing"> <li class="meta-listing-item"> <span class="caption">27 November 2024</span> </li> <li class="meta-listing-item"> <span class="caption">Number of complaints: 0</span> </li> </ul> <p> </p> </div> </li> <li class="icon-listing-item"> <div class="font-icon font-icon-Gavel icon-holder u-perfect-round"></div> <div class="icon-listing-item-content"> <h4 class="heading">Rightmove Group Ltd</h4> <ul class="meta-listing"> <li class="meta-listing-item"> <span class="caption">27 November 2024</span> </li> <li class="meta-listing-item"> <span class="caption">Number of complaints: 0</span> </li> </ul> <p> </p> </div> </li> <li class="icon-listing-item"> <div class="font-icon font-icon-Gavel icon-holder u-perfect-round"></div> <div class="icon-listing-item-content"> <h4 class="heading">Studio Retail Trading Ltd t/a Studio</h4> <ul class="meta-listing"> <li class="meta-listing-item"> <span class="caption">27 November 2024</span> </li> <li class="meta-listing-item"> <span class="caption">Number of complaints: 0</span> </li> </ul> <p> </p> </div> </li> </ul> </div> </div> <div class="toggle-tabs-panel-item " id="mail-order-cases"> <a href="#mail-order-cases" class="toggle-tabs-panel-item-header tab-button mail-order-cases-anchor">Mail order cases (0)</span></a> <div class="toggle-tabs-panel-item-content"> <!-- Results counter --> <ul class="icon-listing mod-bordered" id="tab-3"> </ul> </div> </div> <div class="toggle-tabs-panel-item " id="database-cases"> <a href="#database-cases" class="toggle-tabs-panel-item-header tab-button database-cases-anchor">Database cases (0)</span></a> <div class="toggle-tabs-panel-item-content"> <!-- Results counter --> <ul class="icon-listing 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