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SearchCenter User Training | Search Marketing Training by Omniture

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Also, learn how to generate custom and automated reports and intelligently optimize keyword campaigns based on multi-session visitor behavior.<span lang="EN"></span></p> <h2>Target Audience</h2><p>This course is designed for new and prospective SearchCenter users.</p> <h2>Objectives</h2><p>This course will help you master SearchCenter—the keyword management platform that will enable your company to break away from the competition. Topics include:</p> <ul class="showBullets"> <li>Importing and creating search marketing campaigns with SearchCenter </li> <li>Managing, editing and optimizing campaigns in SearchCenter </li> <li>Downloading, editing, and committing campaigns using the Microsoft Excel Integration Tool</li> <li>Creating automated bid rules</li> <li>Measuring campaign effectiveness across keywords, text ads, ad groups, search engines and custom keyword groups</li> <li>Using both SearchCenter and Omniture SiteCatalyst reports to gain insights into key segments</li> <li>Setting TrueClick™ Traffic Quality thresholds, understanding TrueClick™ reports and enabling email notifications </li> </ul> <h2>Course Materials</h2> <ul class="showBullets"> <li>SearchCenter Training Manual </li> </ul></p> <h2>Prerequisite</h2> <ul class="showBullets"> <li>A basic understanding of Omniture SiteCatalyst is recommended, including interface and reporting options.</li> </ul></p> <p><a href="http://web.archive.org/web/20090701100103/https://omniture.wi5connect.com/" target="_webassessor"><img src="/web/20090701100103im_/http://www.omniture.com/assets/en/images/buttons/btn_registernow.gif" border="0"></a></p> </div> </div> <div id="col_left"> <!-- SIDE NAVIGATION --> <div id="leftNav"> <a class="section_name" href="/web/20090701100103/http://www.omniture.com/en/education" title="Education">Education</a> <div class="top">&nbsp;</div> <ul> <li><a href="/web/20090701100103/http://www.omniture.com/en/education/online" title="Web-based Training">Web-based Training</a> <li><a href="/web/20090701100103/http://www.omniture.com/en/education/onsite" title="Onsite Training">Onsite Training</a> <li><a href="/web/20090701100103/http://www.omniture.com/en/education/courses" title="Course Information">Course Information</a> <ul> <li><a href="/web/20090701100103/http://www.omniture.com/en/education/courses/ocss" title="Supporting Omniture">Supporting Omniture</a> <li><a href="/web/20090701100103/http://www.omniture.com/en/education/courses/sbu" title="SiteCatalyst User">SiteCatalyst User</a> <li><a href="/web/20090701100103/http://www.omniture.com/en/education/courses/sau" title="SiteCatalyst User (Adv)">SiteCatalyst User (Adv)</a> <li><a href="/web/20090701100103/http://www.omniture.com/en/education/courses/asi" title="Implementation">Implementation</a> <li><a href="/web/20090701100103/http://www.omniture.com/en/education/courses/searchcenter" title="SearchCenter User" class="selected">SearchCenter User</a> <li><a href="/web/20090701100103/http://www.omniture.com/en/education/courses/discover" title="Discover User Training">Discover User Training</a> <li><a href="/web/20090701100103/http://www.omniture.com/en/education/courses/dop_admin" title="Discover OnPremise Admin">Discover OnPremise Admin</a> <li><a href="/web/20090701100103/http://www.omniture.com/en/education/courses/dop_analyst" title="Discover OnPremise Analyst">Discover OnPremise Analyst</a> <li><a href="/web/20090701100103/http://www.omniture.com/en/education/courses/dop_architect" title="Discover OnPremise Architect">Discover OnPremise Architect</a> <li><a href="/web/20090701100103/http://www.omniture.com/en/education/courses/testandtarget" title="Test&amp;Target Training">Test&Target; Training</a> </ul> <li><a href="/web/20090701100103/http://www.omniture.com/en/education/certification" title="Certification Program">Certification Program</a> <li><a href="/web/20090701100103/http://www.omniture.com/en/education/regional" title="Regional Training">Regional Training</a> <li><a href="/web/20090701100103/http://www.omniture.com/en/education/academic_initiative" title="Academic Initiative">Academic Initiative</a> </ul> <div class="bottom">&nbsp;</div> </div> </div> <div id="bottom"></div> </div> </div> <div id="container_bottom"></div> <!-- End Main Content --> <!-- Start footer Content --> <div id="footer"> <div id="copyright"> Copyright 1996-2009. 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