Il manuale dell'IA di Google: strumenti e risorse di marketing

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url("/_qs/static/dist/fonts/google-sans/google-sans-500i-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: italic; font-weight: 500; src: local('Google Sans Medium Italic'), local('GoogleSans-Medium-Italic'), url("/_qs/static/dist/fonts/google-sans/google-sans-500i-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: italic; font-weight: 500; src: local('Google Sans Medium Italic'), local('GoogleSans-Medium-Italic'), url("/_qs/static/dist/fonts/google-sans/google-sans-500i-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: italic; font-weight: 700; src: local('Google Sans Bold Italic'), local('GoogleSans-Bold-Italic'), url("/_qs/static/dist/fonts/google-sans/google-sans-700i-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: italic; font-weight: 700; src: local('Google Sans Bold Italic'), local('GoogleSans-Bold-Italic'), url("/_qs/static/dist/fonts/google-sans/google-sans-700i-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: italic; font-weight: 700; src: local('Google Sans Bold'), local('GoogleSans-Bold-Italic'), url("/_qs/static/dist/fonts/google-sans/google-sans-700i-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* NORMAL */ /* cyrillic */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: normal; font-weight: 400; src: local('Google Sans Regular'), local('GoogleSans-Regular'), url("/_qs/static/dist/fonts/google-sans/google-sans-400-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: normal; font-weight: 400; src: local('Google Sans Regular'), local('GoogleSans-Regular'), url("/_qs/static/dist/fonts/google-sans/google-sans-400-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: normal; font-weight: 400; src: local('Google Sans Regular'), local('GoogleSans-Regular'), url("/_qs/static/dist/fonts/google-sans/google-sans-400-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: normal; font-weight: 500; src: local('Google Sans Medium'), local('GoogleSans-Medium'), url("/_qs/static/dist/fonts/google-sans/google-sans-500-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: normal; font-weight: 500; src: local('Google Sans Medium'), local('GoogleSans-Medium'), url("/_qs/static/dist/fonts/google-sans/google-sans-500-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: normal; font-weight: 500; src: local('Google Sans Medium'), local('GoogleSans-Medium'), url("/_qs/static/dist/fonts/google-sans/google-sans-500-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: normal; font-weight: 700; src: local('Google Sans Bold'), local('GoogleSans-Bold'), url("/_qs/static/dist/fonts/google-sans/google-sans-700-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: normal; font-weight: 700; src: local('Google Sans Bold'), local('GoogleSans-Bold'), url("/_qs/static/dist/fonts/google-sans/google-sans-700-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: normal; font-weight: 700; src: local('Google Sans Bold'), local('GoogleSans-Bold'), url("/_qs/static/dist/fonts/google-sans/google-sans-700-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* ROBOTO */ /* ITALIC */ /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 300; src: local('Roboto Light Italic'), local('Roboto-Light-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-300i-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 300; src: local('Roboto Light Italic'), local('Roboto-Light-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-300i-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 300; src: local('Roboto Light Italic'), local('Roboto-Light-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-300i-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 300; src: local('Roboto Light Italic'), local('Roboto-Light-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-300i-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 400; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-400i-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 400; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-400i-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 400; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-400i-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 400; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-400i-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 500; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-500i-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 500; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-500i-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 500; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-500i-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 500; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-500i-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 700; src: local('Roboto Bold Italic'), local('Roboto-Bold-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-700i-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 700; src: local('Roboto Bold Italic'), local('Roboto-Bold-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-700i-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 700; src: local('Roboto Bold Italic'), local('Roboto-Bold-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-700i-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 700; src: local('Roboto Bold Italic'), local('Roboto-Bold-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-700i-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* NORMAL */ /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 300; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-300-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 300; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-300-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 300; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-300-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 300; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-300-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 400; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-400-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 400; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-400-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 400; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-400-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 400; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-400-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 500; src: local('Roboto Medium'), local('Roboto-Medium'), url("/_qs/static/dist/fonts/roboto/roboto-500-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 500; src: local('Roboto Medium'), local('Roboto-Medium'), url("/_qs/static/dist/fonts/roboto/roboto-500-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 500; src: local('Roboto Medium'), local('Roboto-Medium'), url("/_qs/static/dist/fonts/roboto/roboto-500-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 500; src: local('Roboto Medium'), local('Roboto-Medium'), url("/_qs/static/dist/fonts/roboto/roboto-500-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 700; src: local('Roboto Bold'), local('Roboto-Bold'), url("/_qs/static/dist/fonts/roboto/roboto-700-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 700; src: local('Roboto Bold'), local('Roboto-Bold'), url("/_qs/static/dist/fonts/roboto/roboto-700-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 700; src: local('Roboto Bold'), local('Roboto-Bold'), url("/_qs/static/dist/fonts/roboto/roboto-700-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 700; src: local('Roboto Bold'), local('Roboto-Bold'), url("/_qs/static/dist/fonts/roboto/roboto-700-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* GOOGLE SANS TEXT */ /* NORMAL */ /* cyrillic */ @font-face { font-family: 'Google Sans Text'; font-style: normal; font-weight: 400; font-display: swap; src: local('Google Sans Text Regular'), local('GoogleSansText-Regular'), url("/_qs/static/dist/fonts/google-sans-text/google-sans-text-400-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-family: 'Google Sans Text'; font-style: normal; font-weight: 400; font-display: swap; src: local('Google Sans Text Regular'), local('GoogleSansText-Regular'), url("/_qs/static/dist/fonts/google-sans-text/google-sans-text-400-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-family: 'Google Sans Text'; font-style: normal; font-weight: 400; font-display: swap; src: local('Google Sans Text Regular'), local('GoogleSansText-Regular'), url("/_qs/static/dist/fonts/google-sans-text/google-sans-text-400-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic */ @font-face { font-family: 'Google Sans Text'; font-style: normal; font-weight: 500; font-display: swap; src: local('Google Sans Text Regular'), local('GoogleSansText-Regular'), url("/_qs/static/dist/fonts/google-sans-text/google-sans-text-500-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-family: 'Google Sans Text'; font-style: normal; font-weight: 500; font-display: swap; src: local('Google Sans Text Regular'), local('GoogleSansText-Regular'), 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twgn-primary-nav__menu-level-1__item__label--heading twgn-card__content"> <span class="twgn twgn-icon menu-level-1__item-content__icon" data-icon="twgn menu-level-1__item-content__icon twgn-icon--consumer-insights"></span> <span class="twgn menu-level-1__item-content__title twgn-card__title">Insight</span> </h3> <div class="twgn twgn-primary-nav__menu-level-2" data-item-id="tendenze-e-insight"> <ul class="twgn twgn-primary-nav__menu-level-2__menu" data-item-id="tendenze-e-insight"> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="tendenze-e-insight-overview" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="tendenze-e-insight-overview"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="tendenze-e-insight-overview" data-section-id="" href="/intl/it-it/tendenze-e-insight/" role="menuitem" aria-label="Panoramica - Insight" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Panoramica</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="tendenze-e-insight-customer-journey" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="tendenze-e-insight-customer-journey"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="tendenze-e-insight-customer-journey" data-section-id="tendenze-e-insight" href="/intl/it-it/tendenze-e-insight/customer-journey/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Customer Journey</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="tendenze-e-insight-tendenze-di-consumo" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="tendenze-e-insight-tendenze-di-consumo"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="tendenze-e-insight-tendenze-di-consumo" data-section-id="tendenze-e-insight" href="/intl/it-it/tendenze-e-insight/tendenze-di-consumo/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Tendenze di consumo</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> </ul> </div> </li> <li class="twgn twgn-primary-nav__menu-level-1__item twgn-card twgn-card__animation" data-item-id="strategie"> <button data-item-id="strategie" class="twgn twgn-primary-nav__menu-level-1__item__label twgn-card__content"> <span class="twgn twgn-icon menu-level-1__item-content__icon" data-icon="twgn menu-level-1__item-content__icon twgn-icon--marketing-strategies"></span> <span class="twgn menu-level-1__item-content__title twgn-card__title">Strategie</span> <span class="twgn menu-level-1__item-content__chevron" data-icon="twgn-icon twgn-icon--chevron"></span> </button> <h3 data-item-id="strategie" class="twgn twgn-primary-nav__menu-level-1__item__label--heading twgn-card__content"> <span class="twgn twgn-icon menu-level-1__item-content__icon" data-icon="twgn menu-level-1__item-content__icon twgn-icon--marketing-strategies"></span> <span class="twgn menu-level-1__item-content__title twgn-card__title">Strategie</span> </h3> <div class="twgn twgn-primary-nav__menu-level-2" data-item-id="strategie"> <ul class="twgn twgn-primary-nav__menu-level-2__menu" data-item-id="strategie"> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="strategie-overview" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="strategie-overview"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="strategie-overview" data-section-id="" href="/intl/it-it/strategie/" role="menuitem" aria-label="Panoramica - Strategie" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Panoramica</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="strategie-app-e-mobile" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="strategie-app-e-mobile"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="strategie-app-e-mobile" data-section-id="strategie" href="/intl/it-it/strategie/app-e-mobile/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">App e mobile</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="strategie-dati-e-misurazione" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="strategie-dati-e-misurazione"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="strategie-dati-e-misurazione" data-section-id="strategie" href="/intl/it-it/strategie/dati-e-misurazione/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Dati e misurazione</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="strategie-marketing-automation" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="strategie-marketing-automation"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="strategie-marketing-automation" data-section-id="strategie" href="/intl/it-it/strategie/marketing-automation/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Intelligenza artificiale</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="raccolte-retail" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="raccolte-retail"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="raccolte-retail" data-section-id="strategie" href="/intl/it-it/raccolte/retail/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Retail</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="strategie-ricerca-google" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="strategie-ricerca-google"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="strategie-ricerca-google" data-section-id="strategie" href="/intl/it-it/strategie/ricerca-google/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Ricerca Google</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="strategie-video" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="strategie-video"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="strategie-video" data-section-id="strategie" href="/intl/it-it/strategie/video/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Video</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> </ul> </div> </li> <li class="twgn twgn-primary-nav__menu-level-1__item twgn-card twgn-card__animation" data-item-id="futuro-del-marketing"> <button data-item-id="futuro-del-marketing" class="twgn twgn-primary-nav__menu-level-1__item__label twgn-card__content"> <span class="twgn twgn-icon menu-level-1__item-content__icon" data-icon="twgn menu-level-1__item-content__icon twgn-icon--future-of-marketing"></span> <span class="twgn menu-level-1__item-content__title twgn-card__title">Futuro del Marketing</span> <span class="twgn menu-level-1__item-content__chevron" data-icon="twgn-icon twgn-icon--chevron"></span> </button> <h3 data-item-id="futuro-del-marketing" class="twgn twgn-primary-nav__menu-level-1__item__label--heading twgn-card__content"> <span class="twgn twgn-icon menu-level-1__item-content__icon" data-icon="twgn menu-level-1__item-content__icon twgn-icon--future-of-marketing"></span> <span class="twgn menu-level-1__item-content__title twgn-card__title">Futuro del Marketing</span> </h3> <div class="twgn twgn-primary-nav__menu-level-2" data-item-id="futuro-del-marketing"> <ul class="twgn twgn-primary-nav__menu-level-2__menu" data-item-id="futuro-del-marketing"> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="futuro-del-marketing-overview" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="futuro-del-marketing-overview"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="futuro-del-marketing-overview" data-section-id="" href="/intl/it-it/futuro-del-marketing/" role="menuitem" aria-label="Panoramica - Futuro del Marketing" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Panoramica</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="futuro-del-marketing-creativita" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="futuro-del-marketing-creativita"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="futuro-del-marketing-creativita" data-section-id="futuro-del-marketing" href="/intl/it-it/futuro-del-marketing/creativita/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Creatività</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="futuro-del-marketing-digital-transformation" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="futuro-del-marketing-digital-transformation"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="futuro-del-marketing-digital-transformation" data-section-id="futuro-del-marketing" href="/intl/it-it/futuro-del-marketing/digital-transformation/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Digital Transformation</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="futuro-del-marketing-management-e-cultura-aziendale" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="futuro-del-marketing-management-e-cultura-aziendale"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="futuro-del-marketing-management-e-cultura-aziendale" data-section-id="futuro-del-marketing" href="/intl/it-it/futuro-del-marketing/management-e-cultura-aziendale/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Management e cultura aziendale</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="futuro-del-marketing-privacy-e-fiducia-digitale" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="futuro-del-marketing-privacy-e-fiducia-digitale"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="futuro-del-marketing-privacy-e-fiducia-digitale" data-section-id="futuro-del-marketing" href="/intl/it-it/futuro-del-marketing/privacy-e-fiducia-digitale/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Privacy e fiducia digitale</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="futuro-del-marketing-tecnologia-emergente" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="futuro-del-marketing-tecnologia-emergente"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="futuro-del-marketing-tecnologia-emergente" data-section-id="futuro-del-marketing" href="/intl/it-it/futuro-del-marketing/tecnologia-emergente/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Tecnologia emergente</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> </ul> </div> </li> <li class="twgn twgn-primary-nav__menu-level-1__item twgn-card twgn-card__animation" data-item-id="strumenti"> <button 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Idee. Ispirazione." class="twgn twgn-placeholder twgn-search__query" placeholder="Insight. Idee. Ispirazione." /> <svg class="twgn twgn-search__icon" width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0)"> <path d="M14.2939 12.5786H13.3905L13.0703 12.2699C14.191 10.9663 14.8656 9.27387 14.8656 7.43282C14.8656 3.32762 11.538 0 7.43282 0C3.32762 0 0 3.32762 0 7.43282C0 11.538 3.32762 14.8656 7.43282 14.8656C9.27387 14.8656 10.9663 14.191 12.2699 13.0703L12.5786 13.3905V14.2939L18.2962 20L20 18.2962L14.2939 12.5786ZM7.43282 12.5786C4.58548 12.5786 2.28702 10.2802 2.28702 7.43282C2.28702 4.58548 4.58548 2.28702 7.43282 2.28702C10.2802 2.28702 12.5786 4.58548 12.5786 7.43282C12.5786 10.2802 10.2802 12.5786 7.43282 12.5786Z" fill="inherit"/> </g> <defs> <clipPath id="clip0"> <rect width="20" height="20" fill="white" /> </clipPath> </defs> </svg> </div> </form> </div> </div> <div class="twgn twgn-primary-nav__pane-content-wrapper twgn-primary-nav__pane-content-wrapper--trending twgn-noscrollbar"> <div class="twgn twgn-primary-nav__pane-content twgn-primary-nav__trending twgn-trending twgn-trending--first-anim twgn--no-js twgn-noscrollbar twgn-carousel" id="trending_carousel"> <div class="twgn twgn-trending__header twgn-carousel__header"> <span class="twgn twgn-trending__header__title" id="trending_header">Tendenze nella tua area geografica</span> </div> <ul class="twgn twgn-carousel__list twgn-trending__list" role="list"> <li class="twgn twgn-carousel__list-item twgn-card twgn-card__animation twgn-card--shadow" data-item-index="0" role="listitem"> <a class="twgn twgn-carousel__list-item__content twgn-card__content twgn-card__content--column" href="https://www.thinkwithgoogle.com/intl/it-it/tendenze-e-insight/tendenze-di-consumo/futuro-tv-co-viewing/" data-index="0" tabindex="0" aria-label="Card 1 of 6 - Europa, Medio Oriente e Africa - Co-viewing: il futuro della TV è guardarla in compagnia - Articolo - gennaio, 2024" > <div class="twgn twgn-card__thumbnail twgn-card__thumbnail--full-bleed" aria-hidden="true" role="presentation" data-video="" data-video-mimetype=""> <picture class="twgn twgn-card__thumbnail__picture"> <source type="image/webp" srcset="https://storage.googleapis.com/twg-content/images/TwG_EMEA_8109_TwG_NE_.2e16d0ba.fill-600x337.format-webp_MqkOz7t.webp 1x, https://storage.googleapis.com/twg-content/images/TwG_EMEA_8109_TwG_NE_.2e16d0ba.fill-767x431.format-webp_sMRAJxQ.webp 2x"/> <source type="image/png" srcset="https://storage.googleapis.com/twg-content/images/TwG_EMEA_8109_TwG_NE_3162_1209x680.2e16d0ba.fill-600x337_emQpH9L.png 1x, https://storage.googleapis.com/twg-content/images/TwG_EMEA_8109_TwG_NE_3162_1209x680.2e16d0ba.fill-767x431_mRwxEmy.png 2x"/> <img class="twgn twgn-card__thumbnail__picture__image" src="https://storage.googleapis.com/twg-content/images/TwG_EMEA_8109_TwG_NE_3162_1209x680.2e16d0ba.fill-600x337_emQpH9L.png" alt="Un gruppo di cinque persone siede insieme in un salotto. Alcune sono sedute in terra, altre sul divano. Una persona ha in mano un telecomando e lo punta verso un grande televisore, su cui compaiono il pulsante di riproduzione e la barra di avanzamento di" loading="lazy"/> </picture> </div> <div class="twgn twgn-card__label-wrapper" aria-hidden="true"> <div class="twgn twgn-card__tag twgn-tag twgn-tag--content-type">Articolo</div> <div class="twgn twgn-card__label twgn-card__label--date">gennaio, 2024</div> </div> <span class="twgn twgn-card__title" aria-hidden="true">Co-viewing: il futuro della TV è guardarla in compagnia</span> <div class="twgn twgn-card__region-label" aria-hidden="true"> <svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg" role="none"> <path d="M10 0C6.13 0 3 3.13 3 7C3 12.25 10 20 10 20C10 20 17 12.25 17 7C17 3.13 13.87 0 10 0ZM10 9.5C8.62 9.5 7.5 8.38 7.5 7C7.5 5.62 8.62 4.5 10 4.5C11.38 4.5 12.5 5.62 12.5 7C12.5 8.38 11.38 9.5 10 9.5Z" fill="#5F6368"/> </svg> Europa, Medio Oriente e Africa </div> </a> </li> <li class="twgn twgn-carousel__list-item twgn-card twgn-card__animation twgn-card--shadow" data-item-index="1" role="listitem"> <a class="twgn twgn-carousel__list-item__content twgn-card__content twgn-card__content--column" href="https://www.thinkwithgoogle.com/intl/it-it/strategie/marketing-automation/intelligenza-artificiale-cambiamento-climatico/" data-index="1" tabindex="0" aria-label="Card 2 of 6 - Europa, Medio Oriente e Africa - L'IA può aiutare a risolvere la crisi climatica? Perché l'innovazione digitale è fondamentale per un futuro a basso impatto di carbonio - Articolo - dicembre, 2023" > <div class="twgn twgn-card__thumbnail twgn-card__thumbnail--full-bleed" aria-hidden="true" role="presentation" data-video="" data-video-mimetype=""> <picture class="twgn twgn-card__thumbnail__picture"> <source type="image/webp" srcset="https://storage.googleapis.com/twg-content/images/TwG-5020-hero-static.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/TwG-5020-hero-static.2e16d0ba.fill-767x431.format-webp.webp 2x"/> <source type="image/png" srcset="https://storage.googleapis.com/twg-content/images/TwG-5020-hero-static.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/TwG-5020-hero-static.2e16d0ba.fill-767x431.png 2x"/> <img class="twgn twgn-card__thumbnail__picture__image" src="https://storage.googleapis.com/twg-content/images/TwG-5020-hero-static.2e16d0ba.fill-600x337.png" alt="Animated image of a scientist standing beside the earth which has a thermometer coming out from it. The temperature rises in red to above 1.5C and smoke starts showing" loading="lazy"/> </picture> </div> <div class="twgn twgn-card__label-wrapper" aria-hidden="true"> <div class="twgn twgn-card__tag twgn-tag twgn-tag--content-type">Articolo</div> <div class="twgn twgn-card__label twgn-card__label--date">dicembre, 2023</div> </div> <span class="twgn twgn-card__title" aria-hidden="true">L'IA può aiutare a risolvere la crisi climatica? Perché l'innovazione digitale è fondamentale per un futuro a basso impatto di carbonio</span> <div class="twgn twgn-card__region-label" aria-hidden="true"> <svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg" role="none"> <path d="M10 0C6.13 0 3 3.13 3 7C3 12.25 10 20 10 20C10 20 17 12.25 17 7C17 3.13 13.87 0 10 0ZM10 9.5C8.62 9.5 7.5 8.38 7.5 7C7.5 5.62 8.62 4.5 10 4.5C11.38 4.5 12.5 5.62 12.5 7C12.5 8.38 11.38 9.5 10 9.5Z" fill="#5F6368"/> </svg> Europa, Medio Oriente e Africa </div> </a> </li> <li class="twgn twgn-carousel__list-item twgn-card twgn-card__animation twgn-card--shadow" data-item-index="2" role="listitem"> <a class="twgn twgn-carousel__list-item__content twgn-card__content twgn-card__content--column" href="https://www.thinkwithgoogle.com/intl/it-it/strategie/marketing-automation/strategia-nuova-era-marketing/" data-index="2" tabindex="0" aria-label="Card 3 of 6 - Perché il 2024 segnerà l'inizio di una nuova era del marketing - Articolo - dicembre, 2023" > <div class="twgn twgn-card__thumbnail twgn-card__thumbnail--full-bleed" aria-hidden="true" role="presentation" data-video="" data-video-mimetype=""> <picture class="twgn twgn-card__thumbnail__picture"> <source type="image/webp" srcset="https://storage.googleapis.com/twg-content/images/TwG-hero-5019-static.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/TwG-hero-5019-static.2e16d0ba.fill-767x431.format-webp.webp 2x"/> <source type="image/png" srcset="https://storage.googleapis.com/twg-content/images/TwG-hero-5019-static.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/TwG-hero-5019-static.2e16d0ba.fill-767x431.png 2x"/> <img class="twgn twgn-card__thumbnail__picture__image" src="https://storage.googleapis.com/twg-content/images/TwG-hero-5019-static.2e16d0ba.fill-600x337.png" alt="TwG-hero-5019-static" loading="lazy"/> </picture> </div> <div class="twgn twgn-card__label-wrapper" aria-hidden="true"> <div class="twgn twgn-card__tag twgn-tag twgn-tag--content-type">Articolo</div> <div class="twgn twgn-card__label twgn-card__label--date">dicembre, 2023</div> </div> <span class="twgn twgn-card__title" aria-hidden="true">Perché il 2024 segnerà l'inizio di una nuova era del marketing</span> </a> </li> <li class="twgn twgn-carousel__list-item twgn-card twgn-card__animation twgn-card--shadow" data-item-index="3" role="listitem"> <a class="twgn twgn-carousel__list-item__content twgn-card__content twgn-card__content--column" href="https://www.thinkwithgoogle.com/intl/it-it/strategie/video/campagne-ai-demand-gen/" data-index="3" tabindex="0" aria-label="Card 4 of 6 - Italia - Investi nel futuro: come guidare la crescita del tuo brand in Italia con l’IA - Articolo - dicembre, 2023" > <div class="twgn twgn-card__thumbnail twgn-card__thumbnail--full-bleed" aria-hidden="true" role="presentation" data-video="" data-video-mimetype=""> <picture class="twgn twgn-card__thumbnail__picture"> <source type="image/webp" srcset="https://storage.googleapis.com/twg-content/images/Featured_image_Demand.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/Featured_image_Demand.2e16d0ba.fill-767x431.format-webp.webp 2x"/> <source type="image/png" srcset="https://storage.googleapis.com/twg-content/images/Featured_image_Demand_gen_1280x720.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/Featured_image_Demand_gen_1280x720.2e16d0ba.fill-767x431.png 2x"/> <img class="twgn twgn-card__thumbnail__picture__image" src="https://storage.googleapis.com/twg-content/images/Featured_image_Demand_gen_1280x720.2e16d0ba.fill-600x337.png" alt="Investi nel futuro_THM" loading="lazy"/> </picture> </div> <div class="twgn twgn-card__label-wrapper" aria-hidden="true"> <div class="twgn twgn-card__tag twgn-tag twgn-tag--content-type">Articolo</div> <div class="twgn twgn-card__label twgn-card__label--date">dicembre, 2023</div> </div> <span class="twgn twgn-card__title" aria-hidden="true">Investi nel futuro: come guidare la crescita del tuo brand in Italia con l’IA</span> <div class="twgn twgn-card__region-label" aria-hidden="true"> <svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg" role="none"> <path d="M10 0C6.13 0 3 3.13 3 7C3 12.25 10 20 10 20C10 20 17 12.25 17 7C17 3.13 13.87 0 10 0ZM10 9.5C8.62 9.5 7.5 8.38 7.5 7C7.5 5.62 8.62 4.5 10 4.5C11.38 4.5 12.5 5.62 12.5 7C12.5 8.38 11.38 9.5 10 9.5Z" fill="#5F6368"/> </svg> Italia </div> </a> </li> <li class="twgn twgn-carousel__list-item twgn-card twgn-card__animation twgn-card--shadow" data-item-index="4" role="listitem"> <a class="twgn twgn-carousel__list-item__content twgn-card__content twgn-card__content--column" href="https://www.thinkwithgoogle.com/intl/it-it/tendenze-e-insight/tendenze-di-consumo/tendenze-del-marketing-digitale-nel-2024/" data-index="4" tabindex="0" aria-label="Card 5 of 6 - Europa, Medio Oriente e Africa - Principali tendenze e previsioni per il marketing digitale nel 2024 - Articolo - novembre, 2023" > <div class="twgn twgn-card__thumbnail twgn-card__thumbnail--full-bleed" aria-hidden="true" role="presentation" data-video="" data-video-mimetype=""> <picture class="twgn twgn-card__thumbnail__picture"> <source type="image/webp" srcset="https://storage.googleapis.com/twg-content/images/TwG-5015-hero-static.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/TwG-5015-hero-static.2e16d0ba.fill-767x431.format-webp.webp 2x"/> <source type="image/png" srcset="https://storage.googleapis.com/twg-content/images/TwG-5015-hero-static.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/TwG-5015-hero-static.2e16d0ba.fill-767x431.png 2x"/> <img class="twgn twgn-card__thumbnail__picture__image" src="https://storage.googleapis.com/twg-content/images/TwG-5015-hero-static.2e16d0ba.fill-600x337.png" alt="TwG-5015-hero-static" loading="lazy"/> </picture> </div> <div class="twgn twgn-card__label-wrapper" aria-hidden="true"> <div class="twgn twgn-card__tag twgn-tag twgn-tag--content-type">Articolo</div> <div class="twgn twgn-card__label twgn-card__label--date">novembre, 2023</div> </div> <span class="twgn twgn-card__title" aria-hidden="true">Principali tendenze e previsioni per il marketing digitale nel 2024</span> <div class="twgn twgn-card__region-label" aria-hidden="true"> <svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg" role="none"> <path d="M10 0C6.13 0 3 3.13 3 7C3 12.25 10 20 10 20C10 20 17 12.25 17 7C17 3.13 13.87 0 10 0ZM10 9.5C8.62 9.5 7.5 8.38 7.5 7C7.5 5.62 8.62 4.5 10 4.5C11.38 4.5 12.5 5.62 12.5 7C12.5 8.38 11.38 9.5 10 9.5Z" fill="#5F6368"/> </svg> Europa, Medio Oriente e Africa </div> </a> </li> <li class="twgn twgn-carousel__list-item twgn-card twgn-card__animation twgn-card--shadow" data-item-index="5" role="listitem"> <a class="twgn twgn-carousel__list-item__content twgn-card__content twgn-card__content--column" href="https://www.thinkwithgoogle.com/intl/it-it/strategie/marketing-automation/manuale-ia-google/" data-index="5" tabindex="0" aria-label="Card 6 of 6 - Globale - Il manuale dell'IA di Google: risorse e strumenti utili per chi fa marketing - Articolo - agosto, 2023" > <div class="twgn twgn-card__thumbnail twgn-card__thumbnail--full-bleed" aria-hidden="true" role="presentation" data-video="" data-video-mimetype=""> <picture class="twgn twgn-card__thumbnail__picture"> <source type="image/webp" srcset="https://storage.googleapis.com/twg-content/images/2415_The_AI_Handbook_.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/2415_The_AI_Handbook_.2e16d0ba.fill-767x431.format-webp.webp 2x"/> <source type="image/png" srcset="https://storage.googleapis.com/twg-content/images/2415_The_AI_Handbook_thumb.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/2415_The_AI_Handbook_thumb.2e16d0ba.fill-767x431.png 2x"/> <img class="twgn twgn-card__thumbnail__picture__image" src="https://storage.googleapis.com/twg-content/images/2415_The_AI_Handbook_thumb.2e16d0ba.fill-600x337.png" alt="An array of squares and drawing tools around a web browser window represents how generative AI can help brands with their creative marketing." loading="lazy"/> </picture> </div> <div class="twgn twgn-card__label-wrapper" aria-hidden="true"> <div class="twgn twgn-card__tag twgn-tag twgn-tag--content-type">Articolo</div> <div class="twgn twgn-card__label twgn-card__label--date">agosto, 2023</div> </div> <span class="twgn twgn-card__title" aria-hidden="true">Il manuale dell'IA di Google: risorse e strumenti utili per chi fa marketing</span> <div class="twgn twgn-card__region-label" aria-hidden="true"> <svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg" role="none"> <path d="M10 0C6.13 0 3 3.13 3 7C3 12.25 10 20 10 20C10 20 17 12.25 17 7C17 3.13 13.87 0 10 0ZM10 9.5C8.62 9.5 7.5 8.38 7.5 7C7.5 5.62 8.62 4.5 10 4.5C11.38 4.5 12.5 5.62 12.5 7C12.5 8.38 11.38 9.5 10 9.5Z" fill="#5F6368"/> </svg> Globale </div> </a> </li> </ul> <div class="twgn twgn-carousel__nav twgn-trending__nav"> <button class="twgn twgn-carousel__nav-btn twgn-carousel__nav-btn--prev twgn-btn twgn-btn--nested-path twgn-noselect twgn-tooltip" tabindex="0" disabled aria-label="Precedente"> <svg class="twgn" width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M7.66 1.91L6.25 0.5L0.25 6.5L6.25 12.5L7.66 11.09L3.08 6.5L7.66 1.91Z" fill="inherit"/> </svg> <span class="twgn twgn-tooltip__content">Precedente</span> </button> <button class="twgn twgn-carousel__nav-btn twgn-carousel__nav-btn--next twgn-btn twgn-btn--nested-path 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data-item-index="1"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="2"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="3"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="4"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="5"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="6"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="7"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="8"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="9"></li> </ul> </div> </div> </div> </div>  </div> <div class="twgn twgn-primary-nav__toolbar-bg"></div> <div class="twgn twgn-blocker twgn-blocker--primary-nav twgn-primary-nav__blocker-dom" tabindex="-1" role="none"></div> </div> </div> </nav> <header id="twgnHeader" class="twgn twgn-nav twgn-header twgn--no-js" data-locale='it-it' data-nav='{"links": [{"id": "tendenze-e-insight", "label": "Insight", "links": [{"id": "tendenze-e-insight-overview", "label": "Panoramica", "url": "/intl/it-it/tendenze-e-insight/"}, {"id": "tendenze-e-insight-customer-journey", "label": "Customer Journey", "section": "tendenze-e-insight", "url": "/intl/it-it/tendenze-e-insight/customer-journey/"}, {"id": "tendenze-e-insight-tendenze-di-consumo", "label": "Tendenze di consumo", "section": "tendenze-e-insight", "url": "/intl/it-it/tendenze-e-insight/tendenze-di-consumo/"}], "menu_type": "consumer-insights", "section": "tendenze-e-insight", "url": "/intl/it-it/tendenze-e-insight/"}, {"id": "strategie", "label": "Strategie", "links": [{"id": "strategie-overview", "label": "Panoramica", "url": "/intl/it-it/strategie/"}, {"id": "strategie-app-e-mobile", "label": "App e mobile", "section": "strategie", "url": "/intl/it-it/strategie/app-e-mobile/"}, {"id": "strategie-dati-e-misurazione", "label": "Dati e misurazione", "section": "strategie", "url": "/intl/it-it/strategie/dati-e-misurazione/"}, {"id": "strategie-marketing-automation", "label": "Intelligenza artificiale", "section": "strategie", "url": "/intl/it-it/strategie/marketing-automation/"}, {"id": "raccolte-retail", "label": "Retail", "section": "strategie", "url": "/intl/it-it/raccolte/retail/"}, {"id": "strategie-ricerca-google", "label": "Ricerca Google", "section": "strategie", "url": "/intl/it-it/strategie/ricerca-google/"}, {"id": "strategie-video", "label": "Video", "section": "strategie", "url": "/intl/it-it/strategie/video/"}], "menu_type": "marketing-strategies", "section": "strategie", "url": "/intl/it-it/strategie/"}, {"id": "futuro-del-marketing", "label": "Futuro del Marketing", "links": [{"id": "futuro-del-marketing-overview", "label": "Panoramica", "url": "/intl/it-it/futuro-del-marketing/"}, {"id": "futuro-del-marketing-creativita", "label": "Creativit\u00e0", "section": "futuro-del-marketing", "url": "/intl/it-it/futuro-del-marketing/creativita/"}, {"id": "futuro-del-marketing-digital-transformation", "label": "Digital Transformation", "section": "futuro-del-marketing", "url": "/intl/it-it/futuro-del-marketing/digital-transformation/"}, {"id": "futuro-del-marketing-management-e-cultura-aziendale", "label": "Management e cultura aziendale", "section": "futuro-del-marketing", "url": "/intl/it-it/futuro-del-marketing/management-e-cultura-aziendale/"}, {"id": "futuro-del-marketing-privacy-e-fiducia-digitale", "label": "Privacy e fiducia digitale", "section": "futuro-del-marketing", "url": "/intl/it-it/futuro-del-marketing/privacy-e-fiducia-digitale/"}, {"id": "futuro-del-marketing-tecnologia-emergente", "label": "Tecnologia emergente", "section": "futuro-del-marketing", "url": "/intl/it-it/futuro-del-marketing/tecnologia-emergente/"}], "menu_type": "future-of-marketing", "section": "futuro-del-marketing", "url": "/intl/it-it/futuro-del-marketing/"}, {"id": "strumenti", "label": "Strumenti", "links": [{"id": "strumenti-overview", "label": "Panoramica", "url": "/intl/it-it/strumenti/"}, {"id": "strumenti-google-trends", "label": "Google Trends", "section": "strumenti", "url": "https://trends.google.com/trends/?geo=IT\u0026utm_source=TwG_tools_page\u0026utm_medium=referral\u0026utm_campaign=Q4_2020"}, {"id": "strumenti-market-finder", "label": "Market Finder", "section": "strumenti", "url": "https://marketfinder.thinkwithgoogle.com/intl/it_it"}, {"id": "strumenti-destination-insights", "label": "Destination Insights", "section": "strumenti", "url": "https://destinationinsights.withgoogle.com/intl/it_ALL/?utm_source=TwG_hp_tool\u0026utm_medium=referral"}, {"id": "strumenti-digital-maturity-benchmark", "label": "Digital Maturity Benchmark", "section": "strumenti", "url": "https://digitalmaturitybenchmark.withgoogle.com/"}], "menu_type": "tools", "section": "strumenti", "url": "/intl/it-it/strumenti/"}], "region": "it-it"}' data-labels='{"items": {"for_you": {"ba-change-region-footer": "Footer - Change Region", "ba-change-region-header": "Header - Change Region", "for-you-complete": "Completa", "for-you-complete-later": "Completa il profilo in un secondo momento", "for-you-continue": "Continua", "for-you-focus-copy": "Conoscere la tua area di competenza ci aiuta a offrirti i contenuti pi\u00f9 attinenti alla tua professione.", "for-you-focus-headline": "Su cosa \u00e8 incentrato il tuo lavoro?", "for-you-personalizing-copy": "Personalizzazione della tua esperienza con Think with Google in corso\u2026", "for-you-profile-copy": "Ciao {{first_name}}, ti invitiamo a terminare la compilazione del tuo profilo. In questo modo potremo darti consigli relativi ai contenuti pi\u00f9 pertinenti.", "for-you-profile-headline": "Completa il profilo", "for-you-recommended-headline": "Consigliati per te", "for-you-role-copy": "Conoscere il tuo ruolo ci aiuta a offrirti contenuti ritenuti pertinenti da altre persone con il tuo stesso ruolo.", "for-you-role-headline": "Qual \u00e8 il tuo ruolo?", "for-you-sign-in-copy": "Accedi per iniziare a ricevere contenuti consigliati da Think with Google in base al tuo profilo.", "for-you-sign-in-headline-desktop": "Personalizza la tua esperienza", "for-you-sign-in-headline-mobile": "Accedi a\nThink with Google", "for-you-signed-in-confirmation": "Hai eseguito l\u0027accesso.", "for-you-skip": "Salta", "for-you-subscribe-headline": "Vuoi iscriverti per ricevere email?", "for-you-subscribe-label": "Subscribe", "for-you-tab-label": "Per te", "for-you-work-copy": "Sapere dove lavori ci aiuta a creare consigli basati sulle specializzazioni della tua societ\u00e0.", "for-you-work-headline": "Dove lavori?", "for-you-work-hint": "Nome della societ\u00e0"}, "general": {"aria_twg": "Go to Think with Google Home", "article_data": "Visualizza dati", "change_region": "Cambia area geografica", "close": "Chiudere", "download": "Scarica", "expand": "Espandi", "latest_headline": "Pi\u00f9 recenti nella tua area geografica", "main_menu": "Menu principale", "main_nav": "Navigazione principale", "next": "Prossimo", "overview": "Panoramica", "previous": "Precedente", "region": "Italia", "search": "Ricerca", "search_placeholder": "Insight. Idee. Ispirazione.", "select_location": "Seleziona il tuo paese", "share": "Condividi", "skip_content": "Vai al contenuto", "trending_headline": "Tendenze nella tua area geografica", "twg": "Think with Google"}, "profile": {"app-advanced-settings-close": "Chiudi", "app-advanced-settings-delete": "Elimina i tuoi dati", "app-advanced-settings-delete-button": "Elimina", "app-advanced-settings-delete-copy": "L\u0027eliminazione dei tuoi dati Think with Google non incider\u00e0 sul tuo Account Google o su altri servizi.", "app-advanced-settings-title": "Impostazioni avanzate", "app-advanced-settings-view": "Visualizza", "app-breadcrumb-back": "Indietro", "app-email-settings-subscribed-aria-label": "Subscribe", "app-email-settings-subscribed-copy": "Hai effettuato l\u0027iscrizione per ricevere email da Think with Google.", "app-email-settings-title": "Impostazioni email", "app-email-settings-unsubscribed-aria-label": "Unsubscribe", "app-email-settings-unsubscribed-copy": "Iscriviti per ricevere email da Think with Google.", "app-form-company-label": "Azienda", "app-form-country-instructions": "Seleziona il tuo paese o la tua area geografica di residenza.", "app-form-country-label": "Paese/area geografica", "app-form-country-title": "Select a country / region", "app-form-job-department-description": "Seleziona l\u0027opzione pi\u00f9 attinente alla tua mansione.", "app-form-job-department-label": "Mansione", "app-form-job-department-title": "Select your job function", "app-form-job-level-description": "Seleziona l\u0027opzione pi\u00f9 attinente al tuo ruolo.", "app-form-job-level-label": "Posizione lavorativa", "app-form-job-level-title": "Select your job level", "app-headline": "Buongiorno {{user}}", "app-interrupt-modal-copy": "Vuoi uscire prima di salvare le modifiche?", "app-interrupt-modal-leave": "Esci", "app-interrupt-modal-stay": "Rimani", "app-save-button": "Salva le modifiche", "app-save-confirmation": "Le modifiche sono state salvate.", "app-subhead": "Tieni aggiornate le tue informazioni per ricevere dati e insight pi\u00f9 pertinenti.", "app-subscribe-confirmation": "Iscrizione effettuata.", "app-toast-error": "Si sono verificati dei problemi. Riprova pi\u00f9 tardi.", "app-toast-opt-in": "Controlla la tua email per confermare la tua iscrizione a Think with Google.", "app-unsubscribe-confirmation": "Iscrizione annullata.", "company-dropdown-error-body": "Si \u00e8 verificato un errore con la richiesta. Riprova pi\u00f9 tardi.", "company-dropdown-error-headline": "Impossibile completare la ricerca", "company-dropdown-welcome-body": "Utilizziamo queste informazioni per migliorare i nostri consigli sui contenuti in base a ci\u00f2 che stanno leggendo i professionisti del marketing nelle aziende come la tua.", "company-dropdown-welcome-headline": "Perch\u00e9 lo stiamo chiedendo?", "company-field-default-placeholder": "Digita il nome della tua azienda", "company-notlisted-body": "Se la tua azienda non \u00e8 presente nell\u0027elenco, puoi comunque ricevere contenuti personalizzati.", "company-notlisted-label": "Non in elenco", "company-notlisted-prompt-body-complete": "Assicurati che il tuo profilo sia aggiornato per continuare a vedere contenuti pertinenti.", "company-notlisted-prompt-body-incomplete": "Aggiungi il tuo livello professionale e la tua mansione lavorativa per i contenuti curati.", "company-notlisted-prompt-body-needjf": "Aggiungi la tua mansione lavorativa per i contenuti curati.", "company-notlisted-prompt-body-needjl": "Aggiungi il tuo livello professionale per i contenuti curati.", "company-notlisted-prompt-headline-complete": "Stiamo curando i contenuti per te", "company-notlisted-prompt-headline-incomplete": "Completa il profilo", "form-job-department-0-brand-sub": "Ad esempio, Brand, Digitale, Crescita", "form-job-department-0-brand-title": "Marketing", "form-job-department-1-publisher-sub": "Ad esempio, SEO, SEM, Planner, Buyer", "form-job-department-1-publisher-title": "Media e misurazione", "form-job-department-2-researcher-sub": "Ad esempio, Brand, Media, Consumer", "form-job-department-2-researcher-title": "Ricerca e insight", "form-job-department-3-creative-sub": "Ad esempio, Art, Copy, Production", "form-job-department-3-creative-title": "Creativo", "form-job-department-4-strategist-sub": "Ad esempio, Account, Operations", "form-job-department-4-strategist-title": "Strategia e analisi", "form-job-department-5-other-title": "Altro", "form-job-level-0-ic-sub": "", "form-job-level-0-ic-title": "Collaboratore individuale", "form-job-level-1-manager-sub": "", "form-job-level-1-manager-title": "Manager", "form-job-level-2-executive-sub": "", "form-job-level-2-executive-title": "Dirigente", "form-job-level-3-clevel-sub": "", "form-job-level-3-clevel-title": "C level", "modal-delete-body": "Vuoi eliminare i tuoi dati Think with Google?", "modal-delete-button": "S\u00ec, elimina i miei dati", "modal-delete-keep-button": "No", "modal-delete-sub": "Questa azione non pu\u00f2 essere annullata.", "modal-unsubscribe-button-keep": "Mantieni l\u0027iscrizione", "modal-unsubscribe-button-keep-short": "Mantenere", "modal-unsubscribe-button-unsubscribe": "Annulla l\u0027iscrizione", "modal-unsubscribe-copy": "Vuoi annullare l\u0027iscrizione a Think with Google?"}}, "region": "it-it"}' data-latest='[{"content_type": "Case Study", "date": "novembre, 2024", "geographic_label": "Italia", "id": 38026, "image": "https://storage.googleapis.com/twg-content/images/thumb_1209x680.2e16d0ba.fill-767x431.format-webp.webp", "thumbnail": {"alt": "Un\u2019illustrazione mostra una donna con il mal di testa alla cui destra troviamo il logo di YouTube in rosso e l\u2019icona di un farmaco da banco. 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data-social-share-link-text="VK" aria-label="VK"> <span class="visually-hidden">VK</span> <svg class="social-share__icon social-share__icon--vk" role="presentation" > <use href="/_qs/static/dist/icons/svg-sprites.svg#share-vk"></use> </svg> </button> </div> </div> <div class="share-modal-footer"> <div class="share-modal-footer__notification"> <svg class="social-share__icon share-modal-footer__notification-icon" role="presentation" > <use href="#check-circle"></use> </svg> Copiato </div> <h3 class="share-modal-footer__title">Il manuale dell'IA di Google: risorse e strumenti utili per chi fa marketing</h3> <span class="share-modal-footer__body"> <span class="share-modal-footer__meta-text">Agosto 2023</span> </span> </div> </div> </div> <div class="modal__bottom-spacer"></div> </div> </div> </div> </div> </nav> </div> </div> </div> </div> </div> </div> <div class="detail-page-container "> <div class="page-content grid-parent js-toolbar-progress-indicator page-content--detail js-related-content-drawer-trigger "> <div class="page-section"> <div class="detail__text drop-cap grid-row js-component js-rich-text-cta-analytics" data-ga4-analytics='{ "event": "article_in_content_click", "content_type":"Article", "event_location":"in content link" }'> <div class="detail__push"></div> <div class="rich-text"><p data-block-key="0saa2">Ottenere risultati in un panorama in continuo cambiamento non è nuova sfida per chi fa marketing. Tuttavia, con l'impatto sul settore di intelligenza artificiale e pubblicità privacy-first, è fondamentale rimanere sul pezzo rispetto alle ultime innovazioni. Aggiorneremo questo manuale con nuove risorse e nuovi strumenti man mano che saranno disponibili. Aggiungi questa pagina ai preferiti per non perderti i nuovi sviluppi nell'IA di Google per il marketing.</p><p data-block-key="af8kg">Ultimo aggiornamento: 22 febbraio 2024</p></div> </div> <div class="inline-image grid-row grid-row--full-bleed-sm inline-image--no-border"> <div class="detail__push"></div> <picture class="picture-image js-component js-lazy-load-image inline-image__src grid-centered-columns" > <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG_EMEA_8088_IT_update.width-300.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/TwG_EMEA_8088_IT_update.width-600.format-webp.webp 2x" media="(max-width: 360px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG_EMEA_8088_IT_update.width-600.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/TwG_EMEA_8088_IT_update.width-1200.format-webp.webp 2x" media="(min-width: 361px) and (max-width: 599px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG_EMEA_8088_IT_update.width-800.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/TwG_EMEA_8088_IT_update.width-1600.format-webp.webp 2x" media="(min-width: 768px) and (max-width: 1023px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG_EMEA_8088_IT_update.width-600.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/TwG_EMEA_8088_IT_update.width-1200.format-webp.webp 2x" media="(min-width: 600px) and (max-width: 767px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG_EMEA_8088_IT_update.width-800.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/TwG_EMEA_8088_IT_update.width-1600.format-webp.webp 2x" media="(min-width: 1024px) and (max-width: 1440px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG_EMEA_8088_IT_update.width-800.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/TwG_EMEA_8088_IT_update.width-1600.format-webp.webp 2x" media="(min-width: 1441px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG_EMEA_8088_IT_update.width-300.png 1x, https://storage.googleapis.com/twg-content/images/TwG_EMEA_8088_IT_update.width-600.png 2x" media="(max-width: 360px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG_EMEA_8088_IT_update.width-600.png 1x, https://storage.googleapis.com/twg-content/images/TwG_EMEA_8088_IT_update.width-1200.png 2x" media="(min-width: 361px) and (max-width: 599px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG_EMEA_8088_IT_update.width-800.png 1x, https://storage.googleapis.com/twg-content/images/TwG_EMEA_8088_IT_update.width-1600.png 2x" media="(min-width: 768px) and (max-width: 1023px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG_EMEA_8088_IT_update.width-600.png 1x, https://storage.googleapis.com/twg-content/images/TwG_EMEA_8088_IT_update.width-1200.png 2x" media="(min-width: 600px) and (max-width: 767px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG_EMEA_8088_IT_update.width-800.png 1x, https://storage.googleapis.com/twg-content/images/TwG_EMEA_8088_IT_update.width-1600.png 2x" media="(min-width: 1024px) and (max-width: 1440px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG_EMEA_8088_IT_update.width-800.png 1x, https://storage.googleapis.com/twg-content/images/TwG_EMEA_8088_IT_update.width-1600.png 2x" media="(min-width: 1441px)"> <img width="1600" height="228" data-src ="https://storage.googleapis.com/twg-content/original_images/TwG_EMEA_8088_IT_update.png" alt="TwG EMEA 8088_IT-01"> </picture> </div> <div class="detail__text grid-row js-component js-rich-text-cta-analytics" data-ga4-analytics='{ "event": "article_in_content_click", "content_type":"Article", "event_location":"in content link" }'> <div class="detail__push"></div> <div class="rich-text"><ul><li data-block-key="qczmg"><b>Apriamo il prossimo capitolo dell'era Gemini</b></li></ul><p data-block-key="8mvse"><a href="http://gemini.google.com" target="_blank" rel="noopener noreferrer">Gemini</a> si sta evolvendo per supportare un ecosistema completo, dai <a href="https://blog.google/products/workspace/google-gemini-workspace/" target="_blank" rel="noopener noreferrer">prodotti che miliardi di persone utilizzano quotidianamente</a> alle API e alle piattaforme che aiutano sviluppatori e aziende a innovare. I nostri team stanno facendo rapidi progressi per introdurre <a href="https://blog.google/technology/ai/google-gemini-next-generation-model-february-2024/" target="_blank" rel="noopener noreferrer">una generazione ancora più potente di modelli</a> che pone la sicurezza al centro. <a href="https://blog.google/technology/ai/google-gemini-update-sundar-pichai-2024/" target="_blank" rel="noopener noreferrer">Ascolta Sundar Pichai</a>, CEO di Google, parlare di queste innovazioni. Parallelamente a questi lanci, <a href="https://www.youtube.com/watch?v=b5Fh7TaTkEU" target="_blank" rel="noopener noreferrer">Bard diventa ufficialmente Gemini</a>, offrendo un'esperienza con più funzionalità che mai.</p><ul><li data-block-key="fmqks"><b>Come l'intelligenza artificiale può rafforzare le difese informatiche globali</b></li></ul><p data-block-key="9ps5q">Sundar Pichai, CEO di Google, ha scritto sul <a href="https://www.ft.com/content/7000ac39-cc0e-467e-96f6-6617f91dc948?shareType=nongift" target="_blank" rel="noopener noreferrer">Financial Times</a> che l'intelligenza artificiale, se sviluppata con le basi giuste, può contribuire a rafforzare la sicurezza informatica a livello globale: "Sfruttando l'intelligenza artificiale, si potrebbe invertire il cosiddetto dilemma del difensore nella sicurezza informatica, secondo cui i difensori devono avere sempre successo, mentre gli aggressori devono riuscire solo una volta". Scopri di più su come Google sta potenziando i sistemi di difesa informatica.</p><ul><li data-block-key="d7atu"><b>Crea le basi per ottenere risultati positivi</b></li></ul><p data-block-key="7eujv">Consulta la <a href="https://support.google.com/google-ads/answer/13580022?hl=it&sjid=11290688026978862351-EU#zippy=%2Cget-ready-with-the-right-foundation%2Ctake-action-to-maximize-results-with-ai-powered-campaigns%2Cshift-mindsets-to-set-your-org-up-for-success%2Cprepara-gli-elementi-di-base-giusti%2Cmassimizza-i-risultati-con-campagne-basate-sullia%2Ccambia-la-mentalit%C3%A0-per-preparare-al-meglio-la-tua-organizzazione" target="_blank" rel="noopener noreferrer"><u>checklist Elementi essenziali dell'IA</u></a> per assicurarti che la tua organizzazione di marketing abbia le basi, le strategie e la mentalità di cui ha bisogno per ottenere risultati ottimali con l'IA. E con la deprecazione dei cookie di terze parti di Chrome e l'aumento delle normative in arrivo, è ora di consultare la nostra <a href="https://support.google.com/google-ads/answer/14169838?utm_source=2024measurement_article&utm_medium=twg&utm_campaign=3measurementquestions_11172023" target="_blank" rel="noopener noreferrer"><u>guida approfondita alla protezione della privacy</u></a> e delle performance.</p><ul><li data-block-key="fk85v"><b>Amplifica e scala il tuo lavoro creativo con l'IA generativa</b></li></ul><p data-block-key="5jebd">Per aiutare il tuo team a creare contenuti alla velocità e nel volume necessari per coinvolgere i clienti in modo pertinente, Performance Max utilizzerà presto le sofisticate capacità di ragionamento del modello Gemini per <a href="https://blog.google/products/ads-commerce/gemini-models-are-coming-to-performance-max/" target="_blank" rel="noopener noreferrer">generare testi pubblicitari</a>. Potrai poi avvalerti di questi contenuti creativi su Google e YouTube con <a href="https://www.thinkwithgoogle.com/intl/it-it/strategie/video/campagne-ai-demand-gen/">Demand Gen</a>, <a href="https://blog.google/products/ads-commerce/demand-more-from-social-with-ai-powered-ads/" target="_blank" rel="noopener noreferrer">ora disponibile</a> per gli inserzionisti di tutto il mondo. Nel frattempo, puoi creare campagne di Ricerca più efficaci grazie agli <a href="https://blog.google/products/ads-commerce/put-google-ai-to-work-with-search-ads/" target="_blank" rel="noopener noreferrer">aggiornamenti integrati con Gemini</a>. Inoltre, la nuova Search Generative Experience (SGE), che puoi <a href="https://search.google/features/search-labs/?section=sge" target="_blank" rel="noopener noreferrer">provare su Google Labs</a>, semplifica l'intero processo.</p><ul><li data-block-key="5u28f"><b>Accompagna le persone lungo il loro percorso di acquisto</b></li></ul><p data-block-key="bdp7p">Con l'introduzione di <a href="https://blog.google/intl/it-it/prodotti/ecco-cerchia-e-cerca/" target="_blank" rel="noopener noreferrer">Cerchia e Cerca</a> su dispositivi selezionati, sarà più facile che mai per gli acquirenti identificare e acquistare rapidamente ciò che vedono in foto e video. Inoltre, grazie alla nostra nuova esperienza di ricerca multipla potenziata dall'intelligenza artificiale, gli utenti possono aggiungere dettagli specifici alle <a href="https://blog.google/products/search/google-search-ai-january-2024-update/" target="_blank" rel="noopener noreferrer">ricerche visive</a>. Entrambi gli aggiornamenti aprono interessanti opportunità per i brand di adattare il proprio messaggio a ciò che le persone stanno realmente cercando.</p><ul><li data-block-key="e18ja"><b>Scopri come l'IA di Google amplia l'accesso alla fotografia</b></li></ul><p data-block-key="e89em">La funzione "<a href="https://blog.google/products/pixel/how-we-tested-the-pixels-new-inclusive-camera-features/" target="_blank" rel="noopener noreferrer">Guided frame</a>" di Pixel 8 utilizza l'intelligenza artificiale di Google per facilitare alle persone non vedenti o ipovedenti la possibilità di scattare foto (inclusi selfie) e condividere la propria vita quotidiana. Il regista non vedente Adam Morse dà vita a questa funzione nel suo spot di debutto al Super Bowl, "<a href="https://www.youtube.com/watch?v=wYPTZIFQoDQ" target="_blank" rel="noopener noreferrer">Javier in Frame</a>".</p><ul><li data-block-key="58pqr"><b>Preparati al futuro con l'IA di Google</b></li></ul><p data-block-key="3qm4q">Scopri le ultime ricerche, gli insight sulle campagne e le strategie di successo per affrontare questo momento di cambiamento, grazie agli esperti di Google e ai leader del settore. Troverai tutto questo nella <a href="https://www.thinkwithgoogle.com/intl/it-it/strategie/marketing-automation/">sezione Intelligenza artificiale di Think with Google</a>.</p><ul><li data-block-key="7g546"><b>Impara i vantaggi dell'IA generativa per le aziende</b></li></ul><p data-block-key="5ofbb">Completa il corso "<a href="https://www.cloudskillsboost.google/course_templates/536" target="_blank" rel="noopener noreferrer"><u>Introduzione all'IA generativa</u></a>" di Google Cloud Skills Boost per migliorare la tua carriera.</p><ul><li data-block-key="1jenv"><b>Scopri come brand leader del settore utilizzano l'IA generativa</b></li></ul><p data-block-key="e5cdp">Hai bisogno di ispirazione mentre progetti il tuo prossimo business plan? Dai un'occhiata alle <a href="https://cloud.google.com/ai/generative-ai/stories#section-1" target="_blank" rel="noopener noreferrer"><u>strategie di brand leader del settore</u></a> per comprendere come stanno implementando le soluzioni basate sull'IA generativa.</p><ul><li data-block-key="16t4d"><b>Aggiornati costantemente sugli strumenti che aiutano a moltiplicare i risultati</b></li></ul><p data-block-key="fgpgi">Dai toolkit di cui avrai bisogno per creare le tue app basate sull'IA alle funzionalità dei prodotti che stanno già aiutando i professionisti del marketing nel loro lavoro quotidiano, <a href="https://ai.google/" target="_blank" rel="noopener noreferrer"><u>ai.google</u></a> è l'hub per tutto ciò che riguarda l'IA di Google.</p><ul><li data-block-key="qsma"><b>Applica l'IA in modo responsabile</b></li></ul><p data-block-key="2bsct">Se stai pensando di integrare l'IA nel tuo lavoro, considera di definire alcuni limiti con il tuo team. Trai ispirazione dai <a href="https://ai.google/responsibility/principles/" target="_blank" rel="noopener noreferrer"><u>principi dell'IA</u></a> di Google quando raccogli idee su nuovi modi per applicare i nostri strumenti.</p></div> </div> <div class="inline-image grid-row grid-row--full-bleed-sm inline-image--no-border"> <div class="detail__push"></div> <picture class="picture-image js-component js-lazy-load-image inline-image__src grid-centered-columns" > <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG_EMEA_8088_IT-02.width-300.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/TwG_EMEA_8088_IT-02.width-600.format-webp.webp 2x" media="(max-width: 360px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG_EMEA_8088_IT-02.width-600.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/TwG_EMEA_8088_IT-02.width-1200.format-webp.webp 2x" media="(min-width: 361px) and (max-width: 599px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG_EMEA_8088_IT-02.width-800.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/TwG_EMEA_8088_IT-02.width-1600.format-webp.webp 2x" media="(min-width: 768px) and (max-width: 1023px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG_EMEA_8088_IT-02.width-600.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/TwG_EMEA_8088_IT-02.width-1200.format-webp.webp 2x" media="(min-width: 600px) and (max-width: 767px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG_EMEA_8088_IT-02.width-800.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/TwG_EMEA_8088_IT-02.width-1600.format-webp.webp 2x" media="(min-width: 1024px) and (max-width: 1440px)" type="image/webp"> <source 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