PA Media Group: Advertising Agency I Harrisburg, Lancaster, Lebanon & York DMA

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src="https://www.thepamediagroup.com/wp-content/themes/paMediaGroup/assets/videos/pmg.mp4" type="video/mp4"> </video> <img class="front-page-hero-bg-img" src="https://www.thepamediagroup.com/wp-content/themes/paMediaGroup/assets/images/front-page-hero-bg-full.png" alt="harrisburg city skyline"> <div class="col container-padding" id="front-page-hero-content"> <div class="col--align-lt"> <a href="https://www.thepamediagroup.com/solutions"><h1 class="#">Pennsylvania's Most <br> Transformative Media <br> And Advertising Agency </h1></a> <h3><a href="https://www.thepamediagroup.com/solutions" style="color:#fff;">We are PA Media Group, a part of Advance Local, and we own <br> Pennlive.com, The Patriot News, a full-service advertising <br> agency and an award-winning video and design studio.</a> </h3> <h3><a href="https://www.thepamediagroup.com/solutions" style="color:#fff;">Strengthening and empowering our business partners and <br> communities to imagine and deliver more possibilities.</a></h3> <a href="https://www.thepamediagroup.com/cta" class="btn btn--hero">Get Started</a> </div> </div> </section>  <section class="col container-padding" id="circle-section--new"> <div class="col site-info-heading--new"> <h2 class="#">Better Marketing, <br> Better Results</h2> <h3>Leveraging our people, technology and process <br> to create unique and efficient marketing <br> campaigns to reach tangible goals.</h3> </div> <div class="row" id="pmg-circle-container--new">  <div class="col--align-rt left-col">  <a href="https://www.thepamediagroup.com/agency"> <div class="col top-left-flag hidden-bg-flag-left"> <div class="col--align-rt left-flag-content left-flag-text-padding">  <div class="row--align-rt"> <span class="accent-dots"> <img src="https://www.thepamediagroup.com/wp-content/themes/paMediaGroup/assets/images/circle/dots.svg"> </span> <h3 class="flag-heading">PA MEDIA GROUP</h3> </div>  <div class="col"> <p class="flag-text--new">Building better campaigns through our people, technology, and process.</p> </div> </div> </div> </a> <a href="https://www.thepamediagroup.com/agency/optimize"> <div class="col center-left-flag hidden-bg-flag-left"> <div class="col--align-rt left-flag-content left-flag-text-padding">  <div class="row--align-rt"> <span class="accent-dots"> <img src="https://www.thepamediagroup.com/wp-content/themes/paMediaGroup/assets/images/circle/dots.svg"> </span> <h3 class="flag-heading">OPTIMIZE</h3> </div>  <div class="col"> <p class="flag-text--new">Changes are better calculated and implemented based on trend as we gather and evaluate information to make your strategy more effective over time.</p> </div> </div> </div> </a> <a href="https://www.thepamediagroup.com/agency/activate"> <div class="col bottom-left-flag hidden-bg-flag-left"> <div class="col--align-rt left-flag-content left-flag-text-padding">  <div class="row--align-rt"> <span class="accent-dots"> <img src="https://www.thepamediagroup.com/wp-content/themes/paMediaGroup/assets/images/circle/dots.svg"> </span> <h3 class="flag-heading">ACTIVATE</h3> </div>  <p class="flag-text--new">Better campaigns are achieved with an unrivaled attention to detail as we execute your strategy across dozens of potential platforms. </p> </div> </div> </a> </div>  <div class="col center-column"> <h2>People</h2> <h2>+</h2> <h2>Technology</h2> </div>  <div class="col--align-lt right-col">  <a href="https://www.thepamediagroup.com/agency/discover"> <div class="col top-right-flag hidden-bg-flag-right"> <div class="col--align-lt right-flag-content">  <div class="row--align-lt"> <h3 class="flag-heading">DISCOVER</h3> <span class="accent-dots"> <img src="https://www.thepamediagroup.com/wp-content/themes/paMediaGroup/assets/images/circle/dots.svg"> </span> </div>  <div class="col"> <p class="flag-text--new">Business intelligence is gathered through quality dialogue, market research, and data science to uncover opportunities and define business goals.</p> </div> </div> </div> </a> <a href="https://www.thepamediagroup.com/agency/create"> <div class="col center-right-flag hidden-bg-flag-right"> <div class="col--align-lt right-flag-content">  <div class="row--align-lt"> <h3 class="flag-heading">CREATE</h3> <span class="accent-dots"> <img src="https://www.thepamediagroup.com/wp-content/themes/paMediaGroup/assets/images/circle/dots.svg"> </span> </div>  <div class="col"> <p class="flag-text--new">Unique ideas are imagined, through custom audiences, tailored strategies, and impactful creative, to set you ahead of your competitors..</p> </div> </div> </div> </a> <a href="https://www.thepamediagroup.com/agency/educate"> <div class="col bottom-right-flag hidden-bg-flag-right"> <div class="col--align-lt right-flag-content">  <div class="row--align-lt"> <h3 class="flag-heading">EDUCATE</h3> <span class="accent-dots"> <img src="https://www.thepamediagroup.com/wp-content/themes/paMediaGroup/assets/images/circle/dots.svg"> </span> </div>  <div class="col"> <p class="flag-text--new">Concepts and delivery tactics for campaigns are explained to key stakeholders within your business to align our companies on the game plan moving forward.</p> </div> </div> </div> </a> </div> </div> </section>  <section class="row" id="expertise-section"> <div class="row container-padding"> <div class="col--align-lt expertise-content"> <h2>OUR EXPERTISE</h2> <h3 class="fp-expertise-subtitle">We have experts across all industries that will help you succeed</h3> <a href="https://www.thepamediagroup.com/expertise/"> <img class="plus-icons" src="https://www.thepamediagroup.com/wp-content/themes/paMediaGroup/assets/images/plus-yellow.png" alt="pmg logo" width="40" height="40"> </a> </div> <div class="front-page-grid-3x2"> <a href="https://www.thepamediagroup.com/expertise/education/"> <div class="square exp-bg-one"> <h3>EDUCATION</h3> <p>Working with colleges, universities, private K-12, technical schools to increase applicants and enrolled students</p> </div> </a> <a href="https://www.thepamediagroup.com/expertise/healthcare/"> <div class="square exp-bg-two"> <h3>HEALTHCARE</h3> <p>Strategizing to help hospitals, physician groups, senior living communities, pain management specialists to increase patients</p> </div> </a> <a href="https://www.thepamediagroup.com/expertise/recruitment/"> <div class="square exp-bg-three"> <h3>RECRUITMENT</h3> <p>Advising medium and large businesses on strategies from attracting volume applicants to finding that needle in a haystack talent.</p> </div> </a> <a href="https://www.thepamediagroup.com/expertise/travel-tourism/"> <div class="square exp-bg-four"> <h3>TOURISM</h3> <p>Educating and advising visitors bureaus, destinations, airports and historic districts on tactics to attract travelers</p> </div> </a> <a href="https://www.thepamediagroup.com/expertise/local/"> <div class="square exp-bg-five"> <h3>LOCAL</h3> <p>Guiding medium and large local businesses on strategies to connect with buyers</p> </div> </a> <a href="https://www.thepamediagroup.com/expertise/b2b/"> <div class="square exp-bg-six"> <h3>B2B</h3> <p>Educating and advising producers, resellers, government entities, institutions on tactics to increase partnerships</p> </div> </a> </div> </div> </section>  <section class="row" id="solutions-section"> <div class="row container-padding solutions-inner-wrapper"> <div class="front-page-grid-3x2"> <div class="sol-square sol-bg-one"> <h3>Directive <br> Advertising</h3> <p>We understand the significance of establishing a strong online presence and optimizing your digital platforms to attract clients who are actively searching for your services.</p> </div> <div class="sol-square sol-bg-two"> <h3>Stimulus <br> Advertising</h3> <p>Simultaneously, we recognize the importance of proactively reaching out to potential customers and creating compelling stimuli to capture their attention and interest.</p> </div> <div class="sol-square sol-bg-three" id="sol-third-square"> <h3>Creative <br> Services</h3> <p>Penn Studios, our dedicated creative team, brings your brand vision to life and enhances your campaigns with captivating visuals, persuasive ad copy, and engaging video.</p> </div> </div> <div class="col--align-rt"> <h2>Solutions</h2> <h3 class="fp-solutions-subtitle">We reach your audience using a combination of directive and stimulus channels.</h3> <a href="https://www.thepamediagroup.com/solutions/"> <img class="plus-icons" src="https://www.thepamediagroup.com/wp-content/themes/paMediaGroup/assets/images/plus-blue.png" alt="blue plus icon" width="40" height="40"> </a> </div> </div> </section>  <section class="col--align-lt front-page-impact-grid-container container-padding"> <div class="col--align-lt"> <h2>THE IMPACT WE鈥橵E MADE</h2> <h3>Here鈥檚 how our clients have benefitted from our work</h3> </div> <div class="front-page-impact-grid"> <div class="front-page-impact-grid-card"> <img class="front-page-impact-grid-card-bg" src="https://www.thepamediagroup.com/wp-content/uploads/2023/07/fp-impact-bg-1-1.png"> <img class="front-page-impact-grid-card-bg--mobile" src="https://www.thepamediagroup.com/wp-content/uploads/2023/09/impact-chiro-short.png"> <h3>CHIROPRACTOR TRANSFORMS INTO HEALTH NETWORK</h3> <p>A chiropractor, located in Annville, PA, decided to make waves and open a brand-new business after 25 years of success. They wanted to create a health network that included chiropractic, general practitioners, functional medicine and physical therapy services.<br /> <br /> They turned to PA Media Group to help them build their new business and within 6 months the new health network exceeded the previous brand鈥檚 name recognition volume on search engines.</p> <a href="https://www.thepamediagroup.com/insights/chiropractor-transforms-into-health-network-in-annville-pa/"> <img class="plus-icons" src="https://www.thepamediagroup.com/wp-content/themes/paMediaGroup/assets/images/plus-white.png" alt="blue plus icon" width="25" height="25"> </a> </div> <div class="front-page-impact-grid-card"> <img class="front-page-impact-grid-card-bg" src="https://www.thepamediagroup.com/wp-content/uploads/2023/07/fp-impact-bg-2-1.png"> <img class="front-page-impact-grid-card-bg--mobile" src="https://www.thepamediagroup.com/wp-content/uploads/2023/09/impact-visitors-short.png"> <h3>VISITORS BUREAU INCREASES REVENUE 27%</h3> <p>A visitor鈥檚 bureau in State College, PA needed to increase its exposure to specific markets in Pennsylvania to continue its rebound from the pandemic and they elected to partner with PA Media Group.<br /> <br /> Strategic placement on Pennlive.com utilizing premium takeovers, targeted display and social display assisted them to increase their revenue by 27% from travelers that live in the HLLY DMA.</p> <a href="https://www.thepamediagroup.com/insights/enhancing-exposure-for-state-college-visitors-bureau-equals-27-growth/"> <img class="plus-icons" src="https://www.thepamediagroup.com/wp-content/themes/paMediaGroup/assets/images/plus-white.png" alt="blue plus icon" width="25" height="25"> </a> </div> <div class="front-page-impact-grid-card"> <img class="front-page-impact-grid-card-bg" src="https://www.thepamediagroup.com/wp-content/uploads/2023/07/fp-impact-bg-3-1.png"> <img class="front-page-impact-grid-card-bg--mobile" src="https://www.thepamediagroup.com/wp-content/uploads/2023/09/impact-college-short.png"> <h3>COLLEGE DRIVES POTENTIAL STUDENTS TO OPEN HOUSES</h3> <p>A four-year private college in Pittsburgh, PA was looking for a strategy to increase undergraduate enrollment with a focus on underrepresented demographics and PA Media Group was there to help them with a full strategy including social, video, audio and direct messaging solutions.<br /> <br /> This annual strategy was responsible for 38% of the traffic to the undergraduate section of their website and filled two open houses with underrepresented demographics for all over the region.</p> <a href="https://www.thepamediagroup.com/insights/increasing-new-student-enrollment-and-promoting-open-houses/"> <img class="plus-icons" src="https://www.thepamediagroup.com/wp-content/themes/paMediaGroup/assets/images/plus-white.png" alt="blue plus icon" width="25" height="25"> </a> </div> <div class="front-page-impact-grid-card"> <img class="front-page-impact-grid-card-bg" src="https://www.thepamediagroup.com/wp-content/uploads/2023/07/fp-impact-bg-4-1.png"> <img class="front-page-impact-grid-card-bg--mobile" src="https://www.thepamediagroup.com/wp-content/uploads/2023/09/impact-trucking-short.png"> <h3>TRUCKING STAFFING AGENCY DECREASES COST PER HIRE BY 30%</h3> <p>A trucking staffing agency, located in Syracuse, NY needed to increase the number of driver hires per month across the eastern United States. The company had historically relied on websites to produce indirect leads, which lead to quantity over quality hires.<br /> <br /> PA Media Group presented a strategy that showed the client that generating direct leads would be more effective while still satisfying the need for quantity of leads.</p> <a href="https://www.thepamediagroup.com/insights/driving-recruitment-and-increasing-brand-awareness-for-a-trucking-staffing-agency/"> <img class="plus-icons" src="https://www.thepamediagroup.com/wp-content/themes/paMediaGroup/assets/images/plus-white.png" alt="blue plus icon" width="25" height="25"> </a> </div> </div> </section> <section class="col container-padding" id="logos-section"> <div class="home-logos-container"> <img class="home-logos" src="https://www.thepamediagroup.com/wp-content/themes/paMediaGroup/assets/images/logo-synergy.png" alt="The company logo for Synergy Health" width="377" height="140"> </div> <div class="home-logos-container"> <img class="home-logos" src="https://www.thepamediagroup.com/wp-content/themes/paMediaGroup/assets/images/logo-vfd.png" alt="The company logo for Verber Family Dental" width="377" height="140"> </div> <div class="home-logos-container"> <img class="home-logos" src="https://www.thepamediagroup.com/wp-content/themes/paMediaGroup/assets/images/logo-alcorn.png" alt="The company logo for Alcorn" width="377" height="140"> </div> <div class="home-logos-container"> <img class="home-logos" src="https://www.thepamediagroup.com/wp-content/themes/paMediaGroup/assets/images/logo-renewal.png" alt="The company logo for Renewal by Anderson" width="377" height="140"> </div> <div class="home-logos-container"> <img class="home-logos" src="https://www.thepamediagroup.com/wp-content/themes/paMediaGroup/assets/images/logo-pennstate.png" alt="The logo for PennState" width="377" height="140"> </div> <div class="home-logos-container"> <img class="home-logos" src="https://www.thepamediagroup.com/wp-content/themes/paMediaGroup/assets/images/logo-handyside.png" alt="The company logo for Handyside" width="377" height="140"> </div> <div class="home-logos-container"> <img class="home-logos" src="https://www.thepamediagroup.com/wp-content/themes/paMediaGroup/assets/images/logo-ma.png" alt="The company logo for Manufacturers Association" width="377" height="140"> </div> <div class="home-logos-container"> <img class="home-logos" src="https://www.thepamediagroup.com/wp-content/themes/paMediaGroup/assets/images/logo-cpc.png" alt="The logo for Central Penn College" width="377" height="140"> </div> </section> <section class="col container-padding cta-section"> <div class="col"> <h2>CONNECT WITH US TODAY!</h2> <h3>It all starts with a conversation....</h3> </div> <div class="col cta-form-cont"> <div class="col cta-form"> <div class="_form_1"> </div>  <style> .gform_wrapper { background:#094384; 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