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class=main-nav-search id=main-nav-search-button>Search</span><div class=nav-search-block id=nav-search-block-wrap><form id=nav-searchform action=https://smallbiztrends.com/><input id=s name=s placeholder=Search...> <input class=nav-search-button type=submit value=Search></form></div></div></nav><script type=text/ez-screx>smb_set_search_button();</script></header></div><div id=main-content class=container><div class=content><article class="post-listing post-1485378 post type-post status-publish format-standard has-post-thumbnail category-business-success-stories"><div class=post-inner><h1 class="post-title entry-title">Spotlight: Everything Branding Transforms Businesses Through PR</h1><meta content="Spotlight: Everything Branding Transforms Businesses Through PR"><span class=byline><span class=article-date>Published: <span datetime=2024-05-08T07:00:00-04:00>May 8, 2024</span></span> <span class=article-author>by <span class=nickname><a href=https://smallbiztrends.com/author/annie-pilon/ title="Posts by Annie Pilon">Annie Pilon</a></span></span> <span class=article-author>In <a href=https://smallbiztrends.com/category/business-success-stories/ title="View all articles in Business Success Stories">Business Success Stories</a></span></span><hr class=clear><span class=full-span-featured-image><img width=850 height=478 src="https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2024/04/Untitled-design-2-850x478.png?ezimgfmt=rs%3Adevice%2Frscb1-1" class="attachment-general_850w_image size-general_850w_image" alt decoding=async ezimgfmt="rs rscb1 src ng ngcb1" loading=eager srcset sizes importance=high fetchpriority=high></span><div class=entry><div class=entry-wrap><p>Major press features can make a huge impact on small businesses. But securing these features is often challenging. That’s where working with professionals, like the team at <a href=https://www.everythingbranding.com/ target=_blank rel=noopener>Everything Branding</a>, can help.</p><span id=ezoic-pub-ad-placeholder-901 data-method=placement-service></span><span data-ez-ph-id=901></span><p>Learn more about the company and what sets it apart in this week’s Small Business Spotlight.<h3>What the Business Does</h3><p>Provides public relations services.<p>President and CEO Chelsea Gladden told Small Business Trends, “We secure consumer facing press for our clients with top national media outlets, including Today Show, Good Morning America, Forbes, CNN, BuzzFeed and many more.”</p><span id=ezoic-pub-ad-placeholder-909 data-method=placement-service></span><span data-ez-ph-id=909></span><h3>Business Niche</h3><p>Delivering real results.<p>Gladden says, “Many Public Relations firms do not deliver on promises. Our firm is known for overdelivering! We also work with top notch commerce editors and are well versed in digital media that drives sales for our clients.”<p><img data-ezsrcset="https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2024/04/Untitled-design-4-150x84.png 150w,https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2024/04/Untitled-design-4-300x169.png 300w,https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2024/04/Untitled-design-4-620x349.png 620w,https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2024/04/Untitled-design-4-660x371.png 660w,https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2024/04/Untitled-design-4-768x432.png 768w,https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2024/04/Untitled-design-4-850x478.png 850w,https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2024/04/Untitled-design-4-1024x576.png 1024w,https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2024/04/Untitled-design-4.png 1280w" sizes="(max-width: 1280px) 100vw, 1280px" decoding=async class="ezlazyload aligncenter wp-image-1485380 size-full" src="data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20width=%221280%22%20height=%22720%22%3E%3C/svg%3E" alt width=1280 height=720 ezimgfmt="rs rscb1 src ng ngcb1 srcset" data-ezsrc=https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2024/04/Untitled-design-4.png><h3>Business Origin Story</h3><p>By bringing together people from all corners of the media industry.</p><span id=ezoic-pub-ad-placeholder-910 data-method=placement-service></span><span data-ez-ph-id=910></span><p>Gladden adds, “Everything Branding is a team of TV news anchors, journalists, and producers. Our cumulative experience presents a powerhouse public relations team that came together after Everything Branding was started back in 2018.”<h3>Biggest Win</h3><p>Making life-changing moves for clients.<p>Gladden explains, “Every day the Everything Branding team celebrates big wins of securing national media features for our clients. The biggest “win” is hard to identify but it’s definitely when we change a person’s life by having their product really take off in the press. The leap from traditional PR to consumer driven PR has seen our clients bottom line quadruple at a minimum in several cases and that’s always a win for everyone!”</p><span id=ezoic-pub-ad-placeholder-911 data-method=placement-service></span><span data-ez-ph-id=911></span><h3>Biggest Challenge</h3><p>Helping clients navigate the pandemic.<p>Gladden says, “During the global pandemic, many of our brands lost all of their retail accounts in one fell swoop since stores were forced to close their doors. It was a very scary time. Pretty quickly, brands needed a new way to find their consumers and we strategically pivoted to benefit from the massive increase in online shopping. Media also understood that consumers were searching online for products even more while in their homes all day and the brands we work with started seeing far bigger profits than traditional retail.”<p><img data-ezsrcset="https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2024/04/Untitled-design-3-150x84.png 150w,https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2024/04/Untitled-design-3-300x169.png 300w,https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2024/04/Untitled-design-3-620x349.png 620w,https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2024/04/Untitled-design-3-660x371.png 660w,https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2024/04/Untitled-design-3-768x432.png 768w,https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2024/04/Untitled-design-3-850x478.png 850w,https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2024/04/Untitled-design-3-1024x576.png 1024w,https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2024/04/Untitled-design-3.png 1280w" sizes="(max-width: 1280px) 100vw, 1280px" decoding=async class="ezlazyload aligncenter wp-image-1485381 size-full" src="data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20width=%221280%22%20height=%22720%22%3E%3C/svg%3E" alt width=1280 height=720 ezimgfmt="rs rscb1 src ng ngcb1 srcset" data-ezsrc=https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2024/04/Untitled-design-3.png><h3>How They’d Spend an Extra $100,000</h3><p>Supporting employees.<p>Gladden adds, “I have a few projects in mind that ultimately would provide more jobs so I likely would use it toward that. And I would absolutely love to spend it on our employees! They are phenomenal and deserved to be treated.”<h3>Working Environment</h3><p>Both in-person and remote.<p>Gladden explains, “We have our local employees as well as employees who are spread across the United States! It’s fantastic to get different perspectives while also being able to meet regularly via today’s technology.”</p><span id=ezoic-pub-ad-placeholder-912 data-method=placement-service></span><span data-ez-ph-id=912></span><h3>Favorite Quote</h3><p>“Pressure is a privilege.” – Billie Jean King.<p style=text-align:center>*****<p>Images: Everything Branding<hr class=clear></div></div></div></article><span id=ezoic-pub-ad-placeholder-105></span><span data-ez-ph-id=105></span><section id=related-articles><div class=single_section_title>Editor's Picks</div><ul class=single-related-articles><li class=related-article-0><a href=https://smallbiztrends.com/revol-snax/><span class=related-articles-img><img width=325 height=182 src=https://media.smallbiztrends.com/2023/12/Untitled-design-3-325x182.png class="attachment-home_cat_image size-home_cat_image" alt decoding=async ezimgfmt="rs rscb1 src ng ngcb1"></span><hr class=clear><span class=related-articles-title>Spotlight: Revol Snax Makes Healthy Snack Foods That Satisfy Sweet Cravings</span></a><li class=related-article-1><a href=https://smallbiztrends.com/yogasix-franchise/><span class=related-articles-img><img width=325 height=182 src="data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20width=%22325%22%20height=%22182%22%3E%3C/svg%3E" class="ezlazyload attachment-home_cat_image size-home_cat_image" alt decoding=async ezimgfmt="rs rscb1 src ng ngcb1" data-ezsrc=https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2024/01/Untitled-design-7-325x182.png></span><hr class=clear><span class=related-articles-title>Spotlight: YogaSix Franchise Goes Above and Beyond for Customers</span></a><li class=related-article-2><a href=https://smallbiztrends.com/sarges-shrimp-and-grits-sauce/><span class=related-articles-img><img width=325 height=182 src="data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20width=%22325%22%20height=%22182%22%3E%3C/svg%3E" class="ezlazyload attachment-home_cat_image size-home_cat_image" alt decoding=async ezimgfmt="rs rscb1 src ng ngcb1" data-ezsrc=https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2024/01/Untitled-design-2-325x182.png></span><hr class=clear><span class=related-articles-title>Spotlight: How Sarge's Shrimp and Grits Sauce Found Its Niche</span></a><li class=clear></ul><hr class=clear></section><span id=ezoic-pub-ad-placeholder-137></span><span data-ez-ph-id=137></span><section id=abouttheauthor class=staff-author><div class=single_section_title><a href=https://smallbiztrends.com/author/annie-pilon/><span>Annie Pilon</span></a></div><ul class=connectauthor><li><a class=linkedin href=http://www.linkedin.com/in/annepilon rel="nofollow noopener noreferrer" target=_blank>LinkedIn</a><li><a class=twitter href=http://twitter.com/anniehp rel="nofollow noopener noreferrer" target=_blank>Twitter</a></ul><hr class=clear><div class=author-bio><a href=https://smallbiztrends.com/author/annie-pilon/ class=author-image><img src="data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20width=%2265%22%20height=%2265%22%3E%3C/svg%3E" alt="Annie Pilon" width=65 height=65 class="ezlazyload photo" ezimgfmt="rs rscb1 src ng ngcb1" data-ezsrc=https://smallbiztrends.com/wp-content/uploads/userphoto/390.thumbnail.jpg></a> Annie Pilon is a Senior Staff Writer for Small Business Trends and has been a member of the team for 12 years. Annie covers feature stories, community news and in-depth, expert-based guides. 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